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TWI776578B - A system and a method of freely combining channel package and computer readable medium thereof - Google Patents

A system and a method of freely combining channel package and computer readable medium thereof Download PDF

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TWI776578B
TWI776578B TW110124622A TW110124622A TWI776578B TW I776578 B TWI776578 B TW I776578B TW 110124622 A TW110124622 A TW 110124622A TW 110124622 A TW110124622 A TW 110124622A TW I776578 B TWI776578 B TW I776578B
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channel
package
user
data
recommendation
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TW110124622A
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TW202304214A (en
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陳佑豪
鄭和燦
劉繼謚
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中華電信股份有限公司
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Abstract

The present invention provides a system and a method of freely combining channel package and computer readable medium thereof. The system includes an acceptance device, an order page device, a sales device, a service device, and an execution apparatus, in which, the acceptance device uses the order page device to display a package plan data with multiple channels on the execution apparatus, so that each user can order the package plan data, or select at least one channel of interest from the package plan data to form a self-selected package data. Therefore, the present invention provides that each user actively selects at least one channel, so that it can spend less money to watch the selected channel. The present invention further provides a computer-readable medium for performing the method of freely combining channel package.

Description

一種自由組合頻道套餐之系統、方法及其電腦可讀媒介 A system, method and computer readable medium for freely combining channel packages

本發明係有關於頻道套餐系統,尤其指一種自由組合頻道套餐之系統、方法及其電腦可讀媒介。 The present invention relates to a channel package system, in particular to a system and method for freely combining channel packages and a computer-readable medium thereof.

國內影視服務業者設計之頻道套餐組合,大多仰賴頻道業者事先定義好的頻道列表,使用者僅能被動接受許多不感興趣的的頻道,且使用者依然要付出固定金額的租費。 Most of the channel package combinations designed by domestic film and television service providers rely on the channel list defined in advance by the channel providers. Users can only passively accept many uninteresting channels, and users still have to pay a fixed amount of rental fee.

再者,習知技術通常是建立使用者節目喜好及興趣相近的群組資料,組成個人化節目清單。但使用者仍然會在業者所提供的頻道列表內看到不感興趣的節目,且使用者依然要付整個頻道套餐的費用。 Furthermore, in the conventional technology, group data with similar program preferences and interests of users are usually established to form a personalized program list. However, the user will still see uninteresting programs in the channel list provided by the operator, and the user will still have to pay for the entire channel package.

此外,業者又依據固定的攤分比例,攤分租費給頻道商,也造成新頻道商之頻道很難有加入的空間,換言之,即使新頻道商用心製作好節目,也未必能獲得相對應之報酬。 In addition, the operators also share the rental fee to the channel operators according to a fixed sharing ratio, which also makes it difficult for new channel operators to join the channels. remuneration.

因此,如何克服傳統的頻道套餐所面臨的難題,以使使用者自由地選擇喜歡的頻道,同時更精準地推薦頻道給使用者,且合理地攤分費用給頻道商,已成為本領域技術人員目前的重要課題。 Therefore, how to overcome the difficulties faced by traditional channel packages, so that users can freely choose their favorite channels, at the same time recommend channels to users more accurately, and reasonably allocate costs to channel providers, has become a problem for those skilled in the art. important subject.

為解決上述問題,本發明提供一種自由組合頻道套餐之系統,係包括:一訂購頁面裝置,係通訊連接至少一執行設備;一受理裝置,係通信連接該訂購頁面裝置,以透過該訂購頁面裝置提供至少一具有複數頻道之套餐方案資料至各該執行設備,俾供訂購該具有複數頻道之套餐方案資料,或選擇該套餐方案資料中之複數頻道形成一自選套餐資料;一銷售裝置,係通信連接該受理裝置,用以檢查該經訂購的套餐方案資料或經選擇的自選套餐資料是否符合一業務邏輯;以及一服務裝置,係通信連接該銷售裝置,當該經訂購的套餐方案資料或經選擇的自選套餐資料符合該業務邏輯時,該服務裝置將該經檢查的套餐方案資料轉換為一第一收視頻道列表,或是將該經檢查的自選套餐資料轉換為一第二收視頻道列表,其中,該服務裝置該第一收視頻道列表或該第二收視頻道列表傳送至該執行設備以顯示該第一收視頻道列表或該第二收視頻道列表。 In order to solve the above problems, the present invention provides a system for freely combining channel packages, which includes: an order page device, which is communicatively connected to at least one execution device; Provide at least one package plan data with a plurality of channels to each of the execution equipment for ordering the package plan data with a plurality of channels, or select the plurality of channels in the package plan data to form a self-selected package data; a sales device, a communication Connecting to the accepting device for checking whether the ordered package plan data or the selected optional package plan conforms to a business logic; and a service device communicating with the sales device when the ordered package plan data or When the selected optional package data conforms to the business logic, the service device converts the checked package plan data into a first channel list, or converts the checked optional package data into a second channel list, Wherein, the service device transmits the first viewing channel list or the second viewing channel list to the execution device to display the first viewing channel list or the second viewing channel list.

本發明更提供一種自由組合頻道套餐之方法,係包括:由一受理裝置透過一訂購頁面裝置提供至少一具有複數頻道之套餐方案資料至執行設備,以供訂購該具有複數頻道之套餐方案資料,或選擇該套餐方案資料中之複數頻道形成一自選套餐資料;由一銷售裝置檢查該經訂購的套餐方案資料或經選擇的自選套餐資料是否符合一業務邏輯,當該經訂購的套餐 方案資料或經選擇的自選套餐資料符合該業務邏輯時,由一服務裝置將已檢查的該經訂購的套餐方案資料轉換為一第一收視頻道列表,或是將已檢查的該經選擇的自選套餐資料轉換為一第二收視頻道列表;以及由該服務裝置該第一收視頻道列表或該第二收視頻道列表傳送至該執行設備以顯示該第一收視頻道列表或該第二收視頻道列表。 The present invention further provides a method for freely combining channel packages, which includes: an accepting device provides at least one package plan data with a plurality of channels to an execution device through an order page device for ordering the package plan data with a plurality of channels, Or select a plurality of channels in the package plan data to form an optional package data; a sales device checks whether the ordered package plan data or the selected optional package data conforms to a business logic, when the ordered package plan information When the plan data or the selected optional package plan conforms to the business logic, a service device converts the checked ordered plan plan data into a list of first viewing channels, or converts the checked selected optional plan The package data is converted into a second viewing channel list; and the first viewing channel list or the second viewing channel list is transmitted from the service device to the execution device to display the first viewing channel list or the second viewing channel list.

於一實施例中,該服務裝置更包含一攤分模組,用以於每隔一預設時間,依據該經訂購的套餐方案資料或該經選擇的自選套餐資料中的各該頻道之選取比例,計算各該頻道之費用攤分結果。 In one embodiment, the service device further includes an apportionment module for selecting each of the channels in the ordered package plan data or the selected self-selected package plan data at every preset time. Calculate the cost allocation result of each channel.

於一實施例中,該服務裝置更包含一套餐定義模組,用以提供至少一頻道商定義可銷售的該具有複數頻道之套餐方案資料,以將該具有複數頻道之套餐方案資料傳送給該受理裝置。 In one embodiment, the service device further includes a package definition module for providing at least one channel provider-defined and marketable package plan data with a plurality of channels, so as to transmit the package plan data with a plurality of channels to the Acceptance device.

於一實施例中,該受理裝置更提供更換各用戶已選擇的自選套餐資料中的至少一頻道,以產生該經更新的自選套餐資料。 In one embodiment, the accepting device further provides for replacing at least one channel in the optional package data selected by each user to generate the updated optional package data.

於一實施例中,更包括一頻道推薦裝置,係通訊連接該訂購頁面裝置,且包含一用以儲存有各該頻道之收視率及各用戶之自選套餐資料之報表模組,以及一用以計算一頻道推薦結果之推薦模組。 In one embodiment, it further includes a channel recommendation device, which is communicatively connected to the order page device, and includes a report module for storing the viewing rate of each channel and the optional package data of each user, and a report module for storing A recommendation module that calculates the recommendation result of a channel.

於一實施例中,該推薦模組從該報表模組取得各該頻道之收視率及各該用戶之自選套餐資料,以依據各該頻道之曝光值、收視率或各該用戶之自選套餐資料,計算各該頻道之推薦值,進而形成各該用戶之頻道推薦結果,再傳送各該用戶之頻道推薦結果至該訂購頁面裝置。 In one embodiment, the recommendation module obtains the viewing rate of each channel and the data of each user's self-selected package from the reporting module, so as to obtain the information of each channel's exposure value, viewership or each user's self-selected package data , calculate the recommendation value of each channel, and then form the channel recommendation result of each user, and then transmit the channel recommendation result of each user to the order page device.

於一實施例中,該訂購頁面裝置依據各該用戶之頻道推薦結果產生各該用戶之頻道推薦列表,以傳送該頻道推薦列表至各該用戶之執行設備,俾作為頻道推薦參考。 In one embodiment, the order page device generates a channel recommendation list of each user according to the channel recommendation result of each user, and transmits the channel recommendation list to each user's execution device for reference of channel recommendation.

本發明又提供一種電腦可讀媒介,應用於計算裝置或電腦中,係儲存有指令,以執行上述之自由組合頻道套餐之方法。 The present invention further provides a computer-readable medium, which is applied to a computing device or a computer and stores instructions for executing the above-mentioned method for freely combining channel packages.

由上可知,本發明之自由組合頻道套餐之系統、方法及其電腦可讀媒介,係提供各個用戶依據其喜好從完整的套餐方案資料選擇至少一頻道以形成自選套餐資料,且相較於現有技術,本發明所提供的自選套餐因各個用戶僅選擇感興趣的頻道,故頻道數較少且價格也較便宜,進而能快速且精準地提供各個用戶在花費較少的費用下,收看感興趣的頻道。 As can be seen from the above, the system, method and computer-readable medium for freely combining channel packages of the present invention provide each user to select at least one channel from the complete package program data according to their preferences to form self-selected package data, and compared with existing ones. technology, the self-selection package provided by the present invention only selects the channels of interest for each user, so the number of channels is small and the price is relatively cheap, so that it can quickly and accurately provide each user with less cost. 's channel.

再者,本發明透過推薦機制及攤分機制之設計,使各個用戶更快速選擇自己喜愛之頻道,並依據各個頻道被選擇之選取比例攤分各個用戶的用租費給各個頻道商,以鼓勵各個頻道商提供更好的節目內容,進而提高各個用戶對頻道的青睞。 Furthermore, through the design of the recommendation mechanism and the sharing mechanism, the present invention enables each user to select their favorite channel more quickly, and allocates the rental fee of each user to each channel provider according to the selection ratio of each channel selected, so as to encourage the channel operators. Each channel provider provides better program content, thereby increasing the preference of each user for the channel.

1:自由組合頻道套餐系統 1: Free combination channel package system

10:受理裝置 10: Acceptance device

11:訂購模組 11: Order modules

12:選頻模組 12: Frequency selection module

20:銷售裝置 20: Sales Device

21:套餐定義模組 21: Package Definition Module

22:商業邏輯模組 22: Business logic module

23:資料傳輸模組 23: Data transmission module

24:攤分模組 24: Allocation module

30:服務裝置 30: Service device

31:套餐儲存模組 31: Package Storage Module

32:選頻儲存模組 32: Frequency selection storage module

33:頻道處理模組 33: Channel processing module

40:頻道推薦裝置 40: Channel recommendation device

41:報表模組 41:Report module

42:推薦模組 42: Recommended mods

50:執行裝置 50: Execution device

60:使用端裝置 60: Use side device

70:訂購頁面裝置 70: Order Page Device

9:頻道商 9: Channel Provider

S21至S27:步驟 S21 to S27: Steps

S31至S35:步驟 S31 to S35: Steps

圖1係為本發明之自由組合頻道套餐之系統之結構示意圖; FIG. 1 is a schematic structural diagram of a system for freely combining channel packages according to the present invention;

圖1-1係為本發明之頻道推薦列表之示意圖; Figure 1-1 is a schematic diagram of the channel recommendation list of the present invention;

圖2係為本發明之訂購套餐方案資料或選擇自選套餐資料之方法流程示意圖;以及 FIG. 2 is a schematic flowchart of the method for ordering package plan data or selecting optional package data according to the present invention; and

圖3係為本發明之推薦頻道之方法流程示意圖。 FIG. 3 is a schematic flowchart of a method for recommending a channel according to the present invention.

以下藉由特定的具體實施例說明本發明之實施方式,熟悉此技藝之人士可由本說明書所揭示之內容輕易地瞭解本發明之其他優點及功效。 The following specific embodiments are used to illustrate the implementation of the present invention, and those skilled in the art can easily understand other advantages and effects of the present invention from the contents disclosed in this specification.

須知,本說明書所附圖式所繪示之結構、比例、大小等,均僅用以配合說明書所揭示之內容,以供熟悉此技藝之人士之瞭解與閱讀,並非用以限定本發明可實施之限定條件,故不具技術上之實質意義,任何結構之修飾、比例關係之改變或大小之調整,在不影響本發明所能產生之功效及所能達成之目的下,均應仍落在本發明所揭示之技術內容得能涵蓋之範圍內。同時,本說明書中所引用之如「一」、「第一」、「第二」、「上」及「下」等之用語,亦僅為便於敘述之明瞭,而非用以限定本發明可實施之範圍,其相對關係之改變或調整,在無實質變更技術內容下,當視為本發明可實施之範疇。 It should be noted that the structures, proportions, sizes, etc. shown in the drawings in this specification are only used to cooperate with the contents disclosed in the specification for the understanding and reading of those who are familiar with the art, and are not intended to limit the implementation of the present invention. Therefore, it has no technical significance. Any modification of the structure, change of the proportional relationship or adjustment of the size should still fall within the scope of the present invention without affecting the effect and the purpose that the present invention can achieve. The technical content disclosed by the invention can be covered within the scope. At the same time, terms such as "a", "first", "second", "upper" and "lower" quoted in this specification are only for the convenience of description and are not used to limit the scope of the present invention. The scope of implementation and the change or adjustment of its relative relationship shall be regarded as the scope of implementation of the present invention without substantially changing the technical content.

圖1係為本發明之自由組合頻道套餐之系統之結構示意圖。如圖1所示,該自由組合頻道套餐系統1係包括:一受理裝置10、一訂購頁面裝置70、一銷售裝置20、一服務裝置30、一頻道推薦裝置40、至少一執行裝置50及至少一使用端裝置60,其中,該受理裝置10係包含一訂購模組11及一選頻模組12;該銷售裝置20係包含一套餐定義模組21、一商業邏輯模組22、一資料傳輸模組23及一攤分模組24;該服務裝置30係包含一套餐儲存模組31、一選頻儲存模組32及一頻道處理模組33;該頻道推薦裝置40係包含一報表模組41及一推薦模組42;該訂購頁面裝置70係包含訂購頁面模組;該執行裝置50係包括但不限於機上盒(set-top box,STB);以及該使 用端裝置60係包括但不限於智慧型手機、平板、個人電腦、筆記型電腦等。在一實施例中,至少一執行裝置50及至少一使用端裝置60可合稱為執行設備。 FIG. 1 is a schematic structural diagram of a system for freely combining channel packages according to the present invention. As shown in FIG. 1 , the free combination channel package system 1 includes: an acceptance device 10 , an order page device 70 , a sales device 20 , a service device 30 , a channel recommendation device 40 , at least one execution device 50 , and at least one execution device 50 . A user device 60, wherein the acceptance device 10 includes an order module 11 and a frequency selection module 12; the sales device 20 includes a package definition module 21, a business logic module 22, and a data transmission module module 23 and an apportionment module 24; the service device 30 includes a package storage module 31, a frequency selection storage module 32 and a channel processing module 33; the channel recommendation device 40 includes a report module 41 and a recommendation module 42; the order page device 70 includes an order page module; the execution device 50 includes but is not limited to a set-top box (STB); The end devices 60 include, but are not limited to, smart phones, tablets, personal computers, notebook computers, and the like. In one embodiment, the at least one execution device 50 and the at least one consumer device 60 may be collectively referred to as an execution device.

具體而言,該自由組合頻道套餐之系統1係建立於一伺服器(如通用型伺服器、檔案型伺服器、儲存單元型伺服器等)或其它適當演算機制之電子設備,且該受理裝置10、該銷售裝置20、該服務裝置30及該頻道推薦裝置40中之該些模組、該訂購頁面裝置70以及該執行裝置50均可為軟體、硬體或韌體;若為硬體,則可為具有資料處理與運算能力之處理單元、處理器、電腦或伺服器;若為軟體或韌體,則可包括處理單元、處理器、電腦或伺服器可執行之指令,且可安裝於同一硬體裝置或分布於不同的複數硬體裝置。再者,該執行裝置50係透過有線或無線之通訊技術連接一如電視或螢幕之顯示裝置(圖中未示)。 Specifically, the system 1 of the free combination channel package is established on a server (such as a general-purpose server, a file-based server, a storage unit-based server, etc.) or other electronic equipment with a suitable computing mechanism, and the receiving device 10. The modules in the sales device 20 , the service device 30 and the channel recommendation device 40 , the order page device 70 and the execution device 50 can all be software, hardware or firmware; if they are hardware, It can be a processing unit, processor, computer or server with data processing and computing capabilities; in the case of software or firmware, it can include instructions executable by the processing unit, processor, computer or server, and can be installed in The same hardware device or distributed in different multiple hardware devices. Furthermore, the execution device 50 is connected to a display device such as a TV or a screen (not shown in the figure) through wired or wireless communication technology.

所述之受理裝置10係通信連接一訂購頁面裝置70,並透過該訂購頁面裝置70利用有線或無線技術通訊分別連接至少一具有顯示裝置之執行裝置(如機上盒)50及複數用戶之使用端裝置(如電腦、智慧型手機、平板等)60。 The receiving device 10 is communicatively connected to an order page device 70, and is connected to at least one execution device (such as a set-top box) 50 having a display device and a plurality of users through wired or wireless communication through the order page device 70 respectively. Terminal devices (such as computers, smart phones, tablets, etc.) 60.

在一實施例中,該訂購模組11係透過該訂購頁面裝置70提供至少一具有複數頻道之套餐方案資料至該執行裝置50或各該用戶之使用端裝置60,以使該複數用戶訂購或是退訂已訂購的套餐方案資料,其中,該套餐方案資料係包括套餐名稱、套餐價格、套餐可選擇頻道數量、套餐上/下架生效日及該複數頻道等關於套餐方案資料的定義資料,但不限於上 述。舉例而言,該套餐方案資料可為具有200個頻道之套餐方案或是具有100個頻道之套餐方案等。 In one embodiment, the order module 11 provides at least one package plan data with a plurality of channels to the execution device 50 or the user device 60 of each user through the order page device 70, so that the plurality of users subscribe or It is the package plan information that has been unsubscribed. The package plan information includes the package name, the package price, the number of channels that can be selected for the package, the effective date of the package's launch/removal, and the plurality of channels. The definition information about the package plan information, but not limited to described. For example, the package plan data may be a package plan with 200 channels or a package plan with 100 channels, or the like.

在一實施例中,該選頻模組12係透過該訂購頁面裝置70提供該複數用戶從已訂購的該套餐方案資料中選擇感興趣的至少一頻道以產生各該用戶的一自選套餐資料,或是更換各該用戶已選擇的自選套餐資料中的至少一頻道以產生各該用戶的該經更新的自選套餐資料。 In one embodiment, the frequency selection module 12 provides the plurality of users to select at least one channel of interest from the subscribed package plan data through the order page device 70 to generate a self-selected package data for each user, Or replace at least one channel in the self-selected package data selected by each user to generate the updated self-selected package data for each of the users.

具體而言,該訂購頁面裝置70將具有複數頻道之套餐方案資料顯示於該使用端裝置60或該執行裝置50所通訊連接之顯示裝置,以使各該用戶利用該使用端裝置60或該執行裝置50透過該訂購頁面裝置70至該受理裝置10中直接訂購具有複數頻道之套餐方案資料,例如,直接訂購具有200個頻道之套餐方案,或是從具有複數頻道之套餐方案資料中選擇感興趣之至少一頻道,例如,從已訂購的具有200個頻道之套餐方案中選擇感興趣的50個頻道以產生一自選套餐(即自選套餐資料),俾使用戶能選擇自己感興趣的頻道,並能透過降低訂購的頻道數量進而減少訂購頻道的費用。 Specifically, the order page device 70 displays the package plan data with a plurality of channels on the user device 60 or the display device communicatively connected to the execution device 50, so that each user can use the user device 60 or the execution device 50. The device 50 directly orders the package plan data with a plurality of channels through the order page device 70 to the receiving device 10, for example, directly orders the package plan with 200 channels, or selects interest from the package plan data with a plurality of channels At least one channel, for example, select 50 channels of interest from the subscribed package plan with 200 channels to generate a self-selected package (ie, self-selected package data), so that the user can select the channel he is interested in, and The cost of subscribed channels can be reduced by reducing the number of channels subscribed.

所述之銷售裝置20係通訊連接該受理裝置10,且包含一套餐定義模組21、一商業邏輯模組22、一資料傳輸模組23及一攤分模組24。 The selling device 20 is communicatively connected to the receiving device 10 , and includes a package definition module 21 , a business logic module 22 , a data transmission module 23 and an apportionment module 24 .

在一實施例中,該套餐定義模組21係提供一頻道商9定義可銷售的套餐方案資料中該頻道商9之至少一頻道,應可理解地,該頻道商9係為提供其頻道之業者,且將該套餐方案資料傳送給該受理裝置10,以使該受理裝置10透過該訂購頁面裝置70將該套餐方案資料提供給該複數用戶訂購或選擇。 In one embodiment, the package definition module 21 provides a channel provider 9 to define at least one channel of the channel provider 9 in the package plan data that can be sold. It should be understood that the channel provider 9 is a channel for providing its channels. and transmit the package plan data to the accepting device 10 , so that the accepting device 10 provides the package plan data to the plurality of users to order or select through the order page device 70 .

在一實施例中,該商業邏輯模組22係接收來自該受理裝置10經各該用戶訂購的套餐方案資料或選擇的自選套餐資料,且檢查經各該用戶訂購的套餐方案資料或選擇的自選套餐資料是否符合業務邏輯,例如,用戶每年可以參與試用頻道自由選功能一次等業務層面之邏輯判斷、有訂購特殊或優惠等套餐方案的用戶則無法訂購自選套餐資料。此外,當一用戶退訂已訂購的套餐方案資料時,該商業邏輯模組22亦檢查該經退訂的套餐方案資料是否也符合該業務邏輯。 In one embodiment, the business logic module 22 receives package plan data or selected optional package data ordered by each user from the receiving device 10, and checks the package plan data ordered by each user or selected optional package data. Whether the package information conforms to the business logic. For example, users can participate in the business-level logic judgment such as the trial channel free selection function once a year, and users who have ordered special or preferential package plans cannot order the self-selected package materials. In addition, when a user unsubscribes the subscribed package plan data, the business logic module 22 also checks whether the unsubscribed package plan data also conforms to the business logic.

在一實施例中,該資料傳輸模組23係傳送經檢查後符合該業務邏輯的各該用戶訂購的套餐方案資料或選擇的自選套餐資料。 In one embodiment, the data transmission module 23 transmits the package plan data subscribed by the user or the selected self-selected package plan data that conforms to the business logic after checking.

在一實施例中,該攤分模組24係每隔一預設時間(如每個月)會依據經檢查後符合該業務邏輯的各該用戶訂購的套餐方案資料或選擇的自選套餐資料中的各個頻道之選取比例,將營收攤分給該頻道商9。 In one embodiment, the apportionment module 24 is based on the package plan data ordered by the user or the selected self-selected package plan data that conforms to the business logic after checking every preset time (eg every month). The proportion of the selection of each channel will be allocated to the channel operator9.

具體而言,該攤分模組24記錄各該用戶每日之選頻資料(即記錄各該用戶每日收看的頻道)以及記錄各該用戶該月訂購的各該頻道之累計選取次數,藉此利用公式(1)計算各個頻道之第一選取比例,其中,該公式(1)如下所示: Specifically, the apportionment module 24 records the daily frequency selection data of each user (that is, records the channels watched by each user every day) and records the cumulative selection times of each channel subscribed by each user in the month. This uses formula (1) to calculate the first selection ratio of each channel, wherein the formula (1) is as follows:

Figure 110124622-A0101-12-0008-1
Figure 110124622-A0101-12-0008-1

接著,該攤分模組24利用公式(2)計算攤分給各該頻道之頻道商9的費用攤分結果,以將該月實收之收視月租費依據各該頻道之第一選取比例攤分給各個頻道,其中,該公式(2)如下所示: Next, the apportionment module 24 uses the formula (2) to calculate the cost apportionment result apportioned to the channel providers 9 of each channel, so that the monthly viewing fee actually received in the month is based on the first selection ratio of each channel Apportioned to each channel, where the formula (2) is as follows:

費用攤分結果=該月實收之收視月租費×單一頻道之第一選取比例(2) Result of cost sharing = monthly subscription fee paid for this month × first selection ratio of a single channel (2)

所述之服務裝置30係透過有線或無線技術通訊分別連接該執行裝置50與各該用戶之使用端裝置60,並通訊連接該銷售裝置20,且該服務裝置30包含一套餐儲存模組31、一選頻儲存模組32及一頻道處理模組33。 The service device 30 is connected to the execution device 50 and the end device 60 of each user respectively through wired or wireless communication, and is connected to the sales device 20 via communication, and the service device 30 includes a package storage module 31, A frequency selection storage module 32 and a channel processing module 33 .

在一實施例中,該套餐儲存模組31與該選頻儲存模組32係通訊連接該銷售裝置20之資料傳輸模組23,以接收來自該資料傳輸模組23所傳送的經檢查後符合該業務邏輯的各該用戶訂購的套餐方案資料或選擇的自選套餐資料,其中,該套餐儲存模組31係儲存各該用戶訂購的套餐方案資料,而該選頻儲存模組32係儲存各該用戶選擇的自選套餐資料。 In one embodiment, the package storage module 31 and the frequency-selective storage module 32 are communicatively connected to the data transmission module 23 of the sales device 20 , so as to receive the checked data transmitted from the data transmission module 23 . The package plan data subscribed by the user or the optional package plan data selected by the business logic, wherein the package storage module 31 stores the package plan data subscribed by the user, and the frequency selection storage module 32 stores each of the The optional package data selected by the user.

在一實施例中,該頻道處理模組33係接收來自該套餐儲存模組31之各該用戶訂購的套餐方案資料及該選頻儲存模組32之各該用戶選擇的自選套餐資料,其中,若各該用戶僅訂購套餐方案資料,而並未選擇特定的頻道,則該頻道處理模組33將該經訂購的套餐方案資料轉換為一第一收視頻道列表,並傳送至該執行裝置50;若各該用戶從已訂購的套餐方案資料選擇自選套餐資料,則該頻道處理模組33將該經選擇的自選套餐資料轉換為一第二收視頻道列表,並傳送至該執行裝置50,以由該執行裝置50將該第一收視頻道列表與第二收視頻道列表顯示於該顯示裝置上,俾供各該用戶收看。 In one embodiment, the channel processing module 33 receives the package plan data ordered by the user from the package storage module 31 and the self-selected package data selected by the user from the frequency selection storage module 32, wherein, If each of the users only subscribes to the package plan data without selecting a specific channel, the channel processing module 33 converts the ordered package plan data into a list of first viewing channels, and transmits it to the execution device 50; If each user selects optional package data from the subscribed package plan data, the channel processing module 33 converts the selected optional package data into a second channel list, and transmits it to the execution device 50 for The executing device 50 displays the first viewing channel list and the second viewing channel list on the display device for each user to watch.

所述之頻道推薦裝置40係包含一報表模組41及一推薦模組42,且通訊連接該訂購頁面裝置70。 The channel recommendation device 40 includes a report module 41 and a recommendation module 42 , and is connected to the order page device 70 in communication.

在一實施例中,該報表模組41係儲存有各該頻道之收視率及各該用戶之自選套餐資料。 In one embodiment, the report module 41 stores the viewing rate of each channel and the data of each user's self-selected package.

在一實施例中,該推薦模組42從該報表模組41取得各該頻道之收視率及各該用戶之自選套餐資料,且依據各該頻道之曝光值、各該頻道之收視率及各該用戶之自選套餐資料,以計算各該頻道之推薦值,進而形成各該用戶之頻道推薦結果,並傳送各該用戶之頻道推薦結果至該訂購頁面裝置70,俾由該訂購頁面裝置70依據各該用戶之頻道推薦結果產生各該用戶之頻道推薦列表,且透過各該用戶之使用端裝置60或該執行裝置50顯示各該用戶之頻道推薦列表,以供各該用戶選擇。 In one embodiment, the recommendation module 42 obtains the viewership rate of each channel and the user-selected package data from the report module 41, and based on the exposure value of each channel, the viewership rate of each channel, and the The user's self-selected package data is used to calculate the recommendation value of each channel, thereby forming the channel recommendation result of each user, and transmitting the channel recommendation result of each user to the order page device 70 for the order page device 70 to rely on The channel recommendation result of each user generates a channel recommendation list for each user, and displays the channel recommendation list for each user through the user device 60 or the executing device 50 for each user to select.

再者,於各該用戶利用其使用端裝置60或該執行裝置50選擇由該訂購頁面裝置70所提供的頻道推薦列表時,該訂購頁面裝置70將經各該用戶從其頻道推薦列表中選擇的至少一頻道傳送至該選頻模組12,以使該選頻模組12產生各該用戶之自選套餐資料。 Furthermore, when each of the users selects the channel recommendation list provided by the order page device 70 by using the user device 60 or the execution device 50, the order page device 70 will be selected from the channel recommendation list by each user. The at least one channel of the channel is sent to the frequency selection module 12, so that the frequency selection module 12 generates the user-selected package data of each user.

於另一實施例中,該頻道商9也可支付廣告費以使該推薦模組42提高該頻道商9的頻道之曝光值,亦即,提高該頻道商9的頻道之推薦值,進而將該頻道商9的頻道優先推薦給各該用戶。 In another embodiment, the channel provider 9 may also pay advertising fees to enable the recommendation module 42 to increase the exposure value of the channel provider 9's channel, that is, to increase the recommendation value of the channel provider 9's channel, and further increase the exposure value of the channel provider 9's channel. The channel of the channel provider 9 is preferentially recommended to each user.

下列實施例係為本發明之頻道推薦裝置執行推薦機制之實施例,且一併參閱圖1說明之。 The following embodiments are embodiments of the channel recommendation device of the present invention executing the recommendation mechanism, and are described with reference to FIG. 1 .

於本實施例中,一頻道A及一頻道B係為已提供給該複數用戶選擇且收看的頻道,而一頻道推薦裝置40之推薦模組42係利用一頻道相似度方程式(3)計算該頻道A及該頻道B之間的頻道相似值(ρ AB ),以確認該二個頻道A,B是否相似,藉此判斷一僅收看該頻道A(或頻道B)的用戶 是否可能對該頻道B(或頻道A)感興趣。在一實施例中,該頻道相似值(ρ AB )係作為推薦頻道的一參數,其中,公式(3)如下所示: In this embodiment, a channel A and a channel B are channels that have been selected and watched by the plurality of users, and the recommendation module 42 of a channel recommendation device 40 uses a channel similarity equation (3) to calculate the channel similarity. The channel similarity value ( ρ AB ) between channel A and channel B to confirm whether the two channels A, B are similar, thereby judging whether a user who only watches the channel A (or channel B) is likely to have the channel B (or channel A) is interested. In one embodiment, the channel similarity value ( ρ AB ) is used as a parameter of the recommended channel, wherein the formula (3) is as follows:

Figure 110124622-A0101-12-0011-2
Figure 110124622-A0101-12-0011-2

其中,P(A)係為各該用戶中選擇頻道A之數量,P(B)係為各該用戶中選擇頻道B之數量,而|P(A)∩P(B)|係為各該用戶中同時選擇頻道A及頻道B之數量。 Among them, P(A) is the number of channels A selected by each user, P(B) is the number of channels B selected by each user, and |P(A)∩P(B)| is the number of channels selected by each user The number of users who select channel A and channel B at the same time.

舉例而言,表1-1係為該報表模組41中所儲存之既有的各該用戶(如用戶A至用戶J)的自選套餐資料中所選擇的頻道,以及表1-2係為該報表模組41中儲存的各該頻道之全國收視率統計資料。 For example, Table 1-1 shows the channels selected in the existing self-selected package data of the users (such as User A to User J) stored in the report module 41, and Table 1-2 shows The national viewing rate statistics of each channel stored in the report module 41 .

表1-1:各該用戶的自選套餐資料中所選擇的頻道(1)

Figure 110124622-A0101-12-0011-3
Table 1-1: Channels selected in each user's self-selected package profile (1)
Figure 110124622-A0101-12-0011-3

表1-2:各該頻道之全國收視率統計資料

Figure 110124622-A0101-12-0012-4
Table 1-2: National ratings statistics for each channel
Figure 110124622-A0101-12-0012-4

是以,該推薦模組42依據該報表模組41中儲存的各個用戶(如用戶A至用戶J)的自選套餐資料先統計各個頻道(如頻道1至頻道10)之累計選取次數,如表2所示。 Therefore, the recommendation module 42 first counts the cumulative selection times of each channel (eg, channel 1 to channel 10) according to the self-selected package data of each user (eg, user A to user J) stored in the report module 41, as shown in the table 2 shown.

表2:各個頻道之累計選取次數

Figure 110124622-A0101-12-0012-5
Table 2: Cumulative selection times of each channel
Figure 110124622-A0101-12-0012-5

接著,該推薦模組42將表1-1之各該用戶的自選套餐資料中所選擇的頻道(1)分別轉換成一頻道矩陣列表,例如,下列表3係為用戶A之頻道矩陣列表,並由該推薦模組42將經轉換的各該用戶之頻道矩陣列表進行矩陣疊加,進而計算出各該頻道之間的交集關係(|P(A)∩P(B)|),如下列表4所示,以供該推薦模組42後續計算頻道相似值(ρ AB )使用。 Next, the recommendation module 42 converts the selected channels (1) in the user's self-selected package data in Table 1-1 into a channel matrix list, for example, the following table 3 is the channel matrix list of user A, and The recommendation module 42 performs matrix superposition of the converted channel matrix lists of the users, and then calculates the intersection relationship (|P(A)∩P(B)|) between the channels, as shown in Table 4 below. shown, for the recommendation module 42 to use in the subsequent calculation of the channel similarity value ( ρ AB ).

表3:用戶A之頻道矩陣列表

Figure 110124622-A0101-12-0013-6
Table 3: User A's Channel Matrix List
Figure 110124622-A0101-12-0013-6

表4:各該頻道之間的交集關係(|P(A)∩P(B)|)

Figure 110124622-A0101-12-0013-7
Table 4: Intersection relationship between the channels (|P(A)∩P(B)|)
Figure 110124622-A0101-12-0013-7

再者,該推薦模組42依據各該頻道商9所支付的廣告費用設定各該頻道之曝光值,例如,支付100萬的廣告費用,則曝光值有1分;支付90萬的廣告費用,則曝光值為0.9分;支付80萬的廣告費用,則曝光值為0.8分,以此類推。藉此形成各該頻道之曝光值,如表5所示。 Furthermore, the recommendation module 42 sets the exposure value of each channel according to the advertising fee paid by the channel provider 9. For example, if an advertising fee of 1 million is paid, the exposure value will be 1 point; if an advertising fee of 900,000 is paid, The exposure value is 0.9 points; if the advertising cost of 800,000 is paid, the exposure value is 0.8 points, and so on. Thereby, exposure values of each channel are formed, as shown in Table 5.

表5:各該頻道之曝光值

Figure 110124622-A0101-12-0013-8
Table 5: Exposure value of each channel
Figure 110124622-A0101-12-0013-8

據此,以用戶A為例,計算推薦值並推薦用戶A其他未選擇頻道,由該推薦模組42將用戶A之自選套餐資料中的各該頻道(如頻道1、頻道3、頻道4、頻道5及頻道7)利用一頻道相似度方程式(3)、表1(各個頻道之累計選取次數)及表4(各該頻道之間的交集關係(|P(A)∩P(B)|))以計算該用戶A之自選套餐資料中的各該頻道與其他欲推薦頻道(如頻道2、頻道6、頻道8、頻道9及頻道10)之頻道相似值(ρ AB ),如表6所示,進而取頻道相似值(ρ AB )最高者以代表該此兩個頻道關聯度高:MAX(ρ AB )。 Accordingly, taking user A as an example, the recommendation value is calculated and other unselected channels of user A are recommended. Channel 5 and Channel 7) use a channel similarity equation (3), Table 1 (the cumulative selection times of each channel) and Table 4 (the intersection relationship between the channels (|P(A)∩P(B)| )) to calculate the channel similarity ( ρAB ) between each channel in the user A's self-selected package data and other channels to be recommended (such as channel 2, channel 6, channel 8, channel 9 and channel 10 ), as shown in Table 6 As shown, the highest channel similarity value ( ρ AB ) is taken to represent the high correlation between the two channels: MAX( ρ AB ).

表6:各該頻道之間相似值計算

Figure 110124622-A0101-12-0014-9
Table 6: Calculation of similarity value between each channel
Figure 110124622-A0101-12-0014-9

Figure 110124622-A0101-12-0015-10
Figure 110124622-A0101-12-0015-10

最後,該推薦模組42加總該頻道相似值(ρ AB )、各該頻道之全國收視率統計資料之收視率(如表1-2)及各該頻道之曝光值(如表5)以計算出該用戶A的各該頻道之推薦值,俾形成該頻道推薦結果,如表7所示,其中,該推薦模組42將該用戶A原本已經選擇之頻道(如頻道1、頻道3、頻道4、頻道5及頻道7)之推薦值設定為0(因已選擇,不需要再推薦)。 Finally, the recommendation module 42 sums up the similarity value ( ρAB ) of the channel, the viewership rate of the national viewership statistics of each channel (as shown in Table 1-2), and the exposure value of each channel (as shown in Table 5) to obtain The recommendation value of each channel of the user A is calculated to form the channel recommendation result, as shown in Table 7, wherein the recommendation module 42 selects the channels that the user A has originally selected (such as channel 1, channel 3, The recommended value of channel 4, channel 5 and channel 7) is set to 0 (since it has been selected, no further recommendation is required).

表7:用戶A之頻道推薦結果

Figure 110124622-A0101-12-0016-11
Table 7: User A's channel recommendation results
Figure 110124622-A0101-12-0016-11

是以,該推薦模組42將該用戶A之頻道推薦結果傳送到該訂購頁面裝置70,由該訂購頁面裝置70依據該用戶A之頻道推薦結果產生一該用戶A之頻道推薦列表(如圖1-1所示),藉此,該訂購頁面裝置70將該用戶A之頻道推薦列表傳送至該用戶A之使用端裝置60(如智慧型手機)或執行裝置50(如機上盒),以令該用戶A之頻道推薦列表顯示於該用戶A之使用端裝置60(如智慧型手機),或透過該用戶A家中的執行裝置50(如機上盒)顯示於顯示裝置(如電視)上,以推薦該用戶A未選擇之頻道(如頻道2、頻道6、頻道8、頻道9及頻道10),其中,該訂購頁面裝置70依據該頻道推薦結果由推薦值最高之頻道(如頻道6)依序排列出該用戶A之頻道推薦列表。 Therefore, the recommendation module 42 transmits the channel recommendation result of the user A to the order page device 70, and the order page device 70 generates a channel recommendation list of the user A according to the channel recommendation result of the user A (as shown in FIG. 1-1), whereby the order page device 70 transmits the user A's channel recommendation list to the user A's user device 60 (such as a smart phone) or the execution device 50 (such as a set-top box), To display the channel recommendation list of the user A on the user device 60 (such as a smart phone) of the user A, or display it on the display device (such as a TV) through the execution device 50 (such as a set-top box) in the user A's home in order to recommend the channels (such as channel 2, channel 6, channel 8, channel 9 and channel 10) that the user A has not selected, wherein the order page device 70 selects the channel with the highest recommended value (such as the channel according to the channel recommendation result) 6) List the channel recommendation list of the user A in sequence.

此外,若推薦給新用戶時,因新用戶沒有過去選擇頻道的資料,所以該推薦模組42不會計算該頻道相似值(ρ AB ),因此,該推薦模組42加總各該頻道之全國收視率統計資料之收視率(如表1-2)及各該頻道之曝光值(如表5)以計算出該新用戶的各該頻道之推薦值,俾形成該新用 戶之頻道推薦結果,如表8所示,同樣地由該訂購頁面裝置70再依據該新用戶之頻道推薦結果推薦頻道給該新用戶。 In addition, when recommending to a new user, since the new user does not have the data of the channel selected in the past, the recommendation module 42 will not calculate the similarity value ( ρ AB ) of the channel. Therefore, the recommendation module 42 adds up the channel similarity value (ρ AB ). National audience ratings statistics (see Table 1-2) and exposure value of each channel (see Table 5) to calculate the recommended value of each channel for the new user, so as to form the channel recommendation result for the new user , as shown in Table 8, similarly, the order page device 70 recommends channels to the new user according to the channel recommendation result of the new user.

表8:新用戶之頻道推薦結果

Figure 110124622-A0101-12-0017-12
Table 8: Channel recommendation results for new users
Figure 110124622-A0101-12-0017-12

下列實施例係為本發明之銷售裝置執行攤分機制之第一實施例,且一併參閱圖1說明之。 The following embodiment is the first embodiment of the apportionment mechanism implemented by the sales device of the present invention, and is described with reference to FIG. 1 .

於本實施例中,如表9所示,係為複數用戶(如用戶A’至用戶C’)在一個月中從自選套餐資料中所選擇的頻道(2),由該銷售裝置20之攤分模組24依據各該用戶的自選套餐資料中所選擇的頻道(2)以記錄各該用戶在該月訂購的各該頻道之累計選取次數(如表9-1所示)。 In this embodiment, as shown in Table 9, it is a channel (2) selected by a plurality of users (such as user A' to user C') from the optional package data in one month, and is distributed by the sales device 20. The sub-module 24 records the cumulative selection times of the channels subscribed by the users in the month (as shown in Table 9-1) according to the channels (2) selected by the user's self-selected package data.

表9:各該用戶的自選套餐資料中所選擇的頻道(2)

Figure 110124622-A0101-12-0017-13
Table 9: Channels selected in each user's self-selected package profile (2)
Figure 110124622-A0101-12-0017-13

表9-1:各該頻道之累計選取次數

Figure 110124622-A0101-12-0018-14
Table 9-1: Cumulative selection times of each channel
Figure 110124622-A0101-12-0018-14

是以,該攤分模組24利用公式(1)計算各該頻道之第一選取比例,如表10所示。 Therefore, the apportioning module 24 uses the formula (1) to calculate the first selection ratio of each channel, as shown in Table 10.

表10:各該頻道之第一選取比例

Figure 110124622-A0101-12-0018-15
Table 10: The first selection ratio of each channel
Figure 110124622-A0101-12-0018-15

該攤分模組24再利用公式(2)將該月實收之收視月租費×各該頻道之第一選取比例以合理地攤分該月實收之收視月租費給各該頻道的頻道商9。 The apportionment module 24 then uses formula (2) the actual monthly viewing fee for the month × the first selection ratio of each channel to reasonably apportion the actual monthly viewing fee for the channel to the channels of the channel quotient 9.

下列實施例係為本發明之銷售裝置執行攤分機制之第二實施例,且一併參閱圖1說明之。 The following embodiment is the second embodiment of the apportionment mechanism implemented by the sales device of the present invention, and is described with reference to FIG. 1 .

於本實施例中,如表11所示,係為複數用戶(如用戶A”至用戶C”)在一個月中從自選套餐資料中所選擇的頻道(3),由該銷售裝置20之攤分模組24依據各該用戶的自選套餐資料中所選擇的頻道(3)且透過公式(4)計算各該用戶之攤分比例(如表11-1所示),再透過公式(5)計算各該頻道之第二選取比例(如表11-2所示),其中,該公式(4)及公式(5)如下所示: In this embodiment, as shown in Table 11, it is a channel (3) selected by a plurality of users (such as user A" to user C") from the optional package data in one month, and is distributed by the sales device 20. The sub-module 24 calculates the apportionment ratio of each user (as shown in Table 11-1) according to the channel (3) selected in the self-selected package data of each user and through formula (4), and then uses formula (5) Calculate the second selection ratio of each channel (as shown in Table 11-2), where the formula (4) and formula (5) are as follows:

Figure 110124622-A0101-12-0019-16
Figure 110124622-A0101-12-0019-16

Figure 110124622-A0101-12-0019-17
Figure 110124622-A0101-12-0019-17

表11:各該用戶的自選套餐資料中所選擇的頻道(3)

Figure 110124622-A0101-12-0019-18
Table 11: Channels selected in each user's self-selected package profile (3)
Figure 110124622-A0101-12-0019-18

表11-1:各該用戶之攤分比例

Figure 110124622-A0101-12-0020-19
Table 11-1: Apportionment ratio of each user
Figure 110124622-A0101-12-0020-19

表11-2:各該頻道之第二選取比例

Figure 110124622-A0101-12-0021-20
Table 11-2: The second selection ratio of each channel
Figure 110124622-A0101-12-0021-20

在一實施例中,該銷售裝置20之攤分模組24更利用公式(6)以依據總收入、各該頻道之第二選取比例、收視率以及動態調整的參數α、β計算實際攤分給各該頻道的頻道商9之攤分費用(即費用攤分結果),其中,該參數α、β之和為1,而該公式(6)如下所示: In one embodiment, the apportionment module 24 of the sales device 20 further uses the formula (6) to calculate the actual apportionment according to the total revenue, the second selection ratio of each channel, the audience rating, and the dynamically adjusted parameters α and β The apportioned cost to the channel quotient 9 of each channel (that is, the cost apportionment result), wherein the sum of the parameters α and β is 1, and the formula (6) is as follows:

費用攤分結果=總收入×(α(各該頻道之第二選取比例)+β(收視率))(6) Cost sharing result = total revenue × (α (the second selection ratio of each channel) + β (audience rate)) (6)

舉例而言,當該參數α=0.8、β=0.2,且每位用戶之月租費300元(用戶A”、用戶B”用戶C”之總月租費為900元,亦即,總收入為900元)時,該銷售裝置20之攤分模組24依據總收入、各該頻道之第二選取比例(如表11-2所示)、收視率(如表12-1所示)以及動態調整的參數α、β以利用公式(6)計算實際攤分給各該頻道的頻道商9之費用攤分結果,如表12-2所示。 For example, when the parameters α=0.8, β=0.2, and the monthly fee for each user is 300 yuan (the total monthly fee for user A”, user B and “user C” is 900 yuan, that is, the total income 900 yuan), the apportionment module 24 of the sales device 20 is based on the total revenue, the second selection ratio of each channel (as shown in Table 11-2), the audience rating (as shown in Table 12-1) and The dynamically adjusted parameters α and β are used to calculate the cost apportionment result actually apportioned to the channel provider 9 of each channel by using formula (6), as shown in Table 12-2.

表12-1:各該頻道之收視率

Figure 110124622-A0101-12-0022-21
Table 12-1: Ratings of each channel
Figure 110124622-A0101-12-0022-21

表12-2:各該頻道的頻道商之費用攤分結果

Figure 110124622-A0101-12-0022-22
Table 12-2: Cost allocation results of channel operators of the channel
Figure 110124622-A0101-12-0022-22

於上述實施例中,該銷售裝置20之攤分模組24依據用戶選取頻道之比例以攤分總收入,使得內容好的頻道容易獲得用戶選取的青睞,也能鼓勵頻道商9提供更好的頻道內容來提高獲利。反之,無法獲得用戶青睞的頻道,則可透過費用攤分結果(亦即,實際攤分給頻道商9的費用)的立即變化,以提醒頻道商9需要精進節目內容,進而爭取用戶選取的機會。 In the above-mentioned embodiment, the apportioning module 24 of the sales device 20 apportions the total revenue according to the ratio of the channels selected by the user, so that channels with good content can easily be favored by the users, and can also encourage the channel provider 9 to provide better channels. channel content to increase monetization. Conversely, if the channel favored by the user cannot be obtained, the channel operator 9 can be reminded that the channel operator 9 needs to improve the program content through the immediate change of the cost allocation result (that is, the actual cost allocated to the channel operator 9), and then win the opportunity for the user to select. .

圖2係為本發明之訂購套餐方案資料或選擇自選套餐資料之方法流程示意圖,此訂購套餐方案資料或選擇自選套餐資料之方法流程之主要內容如下,其餘內容相同於上述圖1說明,於此不再重覆敘述。 FIG. 2 is a schematic diagram of the method of ordering package plan data or selecting optional package data according to the present invention. The main content of the method flow of ordering package plan data or selecting optional package data is as follows, and the rest of the content is the same as that described in FIG. Do not repeat the narration.

如圖2所示,此訂購套餐方案資料或選擇自選套餐資料之方法流程包含下列步驟S21至步驟S27: As shown in FIG. 2 , the method flow of ordering package plan data or selecting optional package data includes the following steps S21 to S27:

於步驟S21中,一受理裝置10透過一訂購頁面裝置70提供具有複數頻道之套餐方案資料至一用戶的使用端裝置60(如電腦、智慧型手機)以作為節目套餐訂購參考,或是透過一經與顯示裝置通訊連接之執行裝置50(如機上盒)將該套餐方案資料顯示於該顯示裝置上,亦提供該套餐方案資料給該用戶以作為節目套餐訂購參考。 In step S21, an accepting device 10 provides package plan data with a plurality of channels to a user's end device 60 (such as a computer, a smart phone) through an order page device 70 as a reference for program package ordering, or through an The execution device 50 (eg, a set-top box) communicating with the display device displays the package plan information on the display device, and also provides the package plan information to the user for reference in ordering program packages.

於步驟S22中,該受理裝置10透過該訂購頁面裝置70提供該用戶利用該執行裝置50或該使用端裝置60至該受理裝置10之訂購模組11中訂購或退訂該套餐方案資料,且該受理裝置10之選頻模組12更提供該用戶選擇該套餐方案資料中的該複數頻道之至少一者以產生一自選套餐資料,或是更換已選擇的自選套餐資料中的至少一頻道以產生該自選套餐資料。 In step S22, the accepting device 10 provides the user through the ordering page device 70 to use the execution device 50 or the user device 60 to order or unsubscribe the package plan information in the ordering module 11 of the accepting device 10, and The channel selection module 12 of the receiving device 10 further provides the user to select at least one of the plurality of channels in the package plan data to generate a self-selected package data, or to replace at least one channel in the selected self-selected package data to Generate the optional package data.

於步驟S23中,該受理裝置10將該經訂購的套餐方案資料或該經選擇的自選套餐資料傳送到該銷售裝置20之商業邏輯模組22,以由該商業邏輯模組22檢查該用戶的該經訂購的套餐方案資料或該經選擇的自選套餐資料是否符合一業務邏輯。 In step S23, the accepting device 10 transmits the ordered package plan data or the selected optional package data to the business logic module 22 of the sales device 20, so that the business logic module 22 checks the user's Whether the ordered package plan data or the selected self-selected package data conforms to a business logic.

於步驟S24中,當該經訂購的套餐方案資料或該經選擇的自選套餐資料通過該商業邏輯模組22的檢查後,該商業邏輯模組22將該經檢查的套餐方案資料透過該銷售裝置20之資料傳輸模組23傳送至該服務裝置30之套餐儲存模組31中儲存,或是將該經檢查的自選套餐資料透過該銷 售裝置20之資料傳輸模組23傳送至該服務裝置30之選頻儲存模組32中儲存。 In step S24, after the ordered package plan data or the selected optional package plan data passes the check of the business logic module 22, the business logic module 22 transmits the checked package plan data through the sales device The data transmission module 23 of 20 transmits it to the package storage module 31 of the service device 30 for storage, or the checked optional package data is passed through the pin. The data transmission module 23 of the sales device 20 transmits the data to the frequency-selective storage module 32 of the service device 30 for storage.

於步驟S25中,由該服務裝置30之頻道處理模組33依據該用戶係訂購的該套餐方案資料或是選擇的該自選套餐資料從該套餐儲存模組31或選頻儲存模組32取得該套餐方案資料或該自選套餐資料。 In step S25, the channel processing module 33 of the service device 30 obtains the package plan data from the package storage module 31 or the frequency selection storage module 32 according to the package plan data subscribed by the user or the optional package data selected by the user. Package plan information or the optional package information.

於步驟S26中,該頻道處理模組33將該套餐方案資料或該自選套餐資料轉換為一收視頻道列表,以傳送至該執行裝置50或該使用端裝置60,俾令該執行裝置50或該使用端裝置60透過顯示裝置將經由該套餐方案資料或該自選套餐資料所轉換的收視頻道列表提供給該客戶。 In step S26, the channel processing module 33 converts the package plan data or the self-selected package data into a list of viewing channels, and transmits it to the execution device 50 or the user device 60, so that the execution device 50 or the The user device 60 provides the client with the list of viewing channels converted through the package plan data or the optional package data through the display device.

於步驟S27中,該銷售裝置20之攤分模組24每隔一預設時間(如每個月)會依據該用戶選擇的自選套餐資料中的各個頻道之選取比例(如前述實施例之第一選取比例或第二選取比例),並利用攤分機制,將營收攤分給該頻道商9。 In step S27, the apportioning module 24 of the sales device 20 will select the ratio of each channel in the self-selected package data selected by the user at predetermined time intervals (such as every month) (such as the first in the aforementioned embodiment). The first selection ratio or the second selection ratio), and use the apportionment mechanism to distribute the revenue to the channel operator 9 .

圖3係為本發明之推薦頻道之方法流程示意圖,此推薦頻道之方法流程之主要內容如下,其餘內容相同於上述圖1說明,於此不再重覆敘述。 FIG. 3 is a schematic flowchart of the method for recommending a channel according to the present invention. The main content of the method for recommending a channel is as follows, and the rest of the content is the same as that described in FIG.

如圖3所示,此訂購套餐方案資料或選擇自選套餐資料之方法流程包含下列步驟S31至步驟S35: As shown in FIG. 3 , the method flow of ordering package plan data or selecting optional package data includes the following steps S31 to S35:

於步驟S31中,一頻道推薦裝置40之報表模組41儲存複數頻道之收視率以及複數用戶之自選套餐資料。 In step S31, the report module 41 of a channel recommendation device 40 stores the viewing rate of the plurality of channels and the data of the self-selected packages of the plurality of users.

於步驟S32中,該頻道推薦裝置40之推薦模組42從該報表模組41取得該複數頻道之收視率、或各該用戶之自選套餐資料,且依據該複 數頻道之曝光值、該複數頻道之收視率、或各該用戶之自選套餐資料以計算各該頻道之推薦值,俾產生各該用戶之頻道推薦結果。 In step S32, the recommendation module 42 of the channel recommendation device 40 obtains the audience ratings of the plurality of channels or the user-selected package data from the report module 41, and according to the The exposure value of several channels, the viewing rate of the plurality of channels, or the data of each user's self-selected package are used to calculate the recommendation value of each channel, so as to generate the channel recommendation result of each user.

於步驟S33中,該推薦模組42將各該用戶之頻道推薦結果傳送給一訂購頁面裝置70。 In step S33 , the recommendation module 42 transmits the channel recommendation result of each user to an order page device 70 .

於步驟S34中,該訂購頁面裝置70依據各該用戶之頻道推薦結果分別產生各該用戶之頻道推薦列表。 In step S34, the order page device 70 respectively generates a channel recommendation list of each user according to the channel recommendation result of each user.

於步驟S35中,該訂購頁面裝置70將各該用戶之頻道推薦列表顯示於各該用戶之使用端裝置60(如智慧型手機),或透過各該用戶家中的執行裝置50(如機上盒)顯示於顯示裝置(如電視)上,以推薦頻道。 In step S35, the order page device 70 displays the channel recommendation list of each user on the user device 60 (such as a smart phone) of each user, or through the execution device 50 (such as a set-top box) in each user's home. ) is displayed on a display device (such as a TV) to recommend channels.

此外,本發明還揭示一種電腦可讀媒介,係應用於具有處理器(例如,CPU、GPU等)及/或記憶體的計算裝置或電腦中,且儲存有指令,並可利用此計算裝置或電腦透過處理器及/或記憶體執行此電腦可讀媒介,以於執行此電腦可讀媒介時執行上述之方法及各步驟。 In addition, the present invention also discloses a computer-readable medium, which is applied to a computing device or computer having a processor (eg, CPU, GPU, etc.) and/or memory, and stores instructions, and can utilize the computing device or computer. The computer executes the computer-readable medium through a processor and/or a memory, so as to execute the above-mentioned methods and steps when executing the computer-readable medium.

綜上所述,本發明之自由組合頻道套餐之系統、方法及其電腦可讀媒介,係提供各個用戶依據其喜好從完整的套餐方案(即套餐方案資料)選擇至少一頻道以形成自選套餐(即自選套餐資料),且相較於現有技術,各個用戶僅能訂購完整的套餐頻道,使其訂購了許多不感興趣的頻道,進而造成所花費的訂購費用的浪費,而本發明所提供的自選套餐因各個用戶僅選擇感興趣的頻道,故頻道數較少且價格也較便宜,進而能快速且精準地提供各個用戶在花費較少的費用下,收看感興趣的頻道。 To sum up, the system, method and computer-readable medium for freely combining channel packages of the present invention provide each user to select at least one channel from a complete package plan (ie, package plan data) according to their preferences to form a self-selected package ( i.e. self-selected package data), and compared with the prior art, each user can only subscribe to complete package channels, so that they subscribe to many uninteresting channels, thereby causing a waste of subscription fees, and the optional package provided by the present invention. Since each user only selects the channel they are interested in, the package has fewer channels and the price is lower, so that it can quickly and accurately provide each user to watch the channel of interest at a lower cost.

再者,本發明之自由組合頻道套餐之系統、方法及其電腦可讀媒介相較於現有技術,至少具有以下技術差異及其功效: Furthermore, compared with the prior art, the system, method and computer-readable medium for freely combining channel packages of the present invention have at least the following technical differences and their effects:

一、本發明提供各個用戶能從可銷售的套餐方案(即套餐方案資料)中,自由的選擇感興趣的頻道以形成自選套餐(即自選套餐資料),使各個用戶具有高度的頻道選擇權,且相較於傳統訂購完整的套餐方案所造成的,本發明提供各個用戶能透過降低訂購的頻道數量進而減少訂購頻道的費用。 1. The present invention provides that each user can freely select the channel of interest from the saleable package plans (that is, the package plan data) to form a self-selected package (that is, the self-selected package data), so that each user has a high degree of channel selection. And compared with the traditional subscription of a complete package solution, the present invention provides that each user can reduce the cost of subscribing channels by reducing the number of subscribing channels.

二、本發明透過推薦機制依據各個用戶已選擇的自選套餐(即自選套餐資料)、各個頻道之收視率及曝光度,讓各個用戶更快速選擇自己喜愛之頻道,且各個頻道商也可通過購買廣告進而提升其頻道之曝光度以推薦給各個用戶。 2. The present invention allows each user to select their favorite channel more quickly through the recommendation mechanism based on the self-selected package (namely, the self-selected package data) selected by each user, the ratings and exposure of each channel, and each channel provider can also purchase Ads in turn increase the visibility of their channel to recommend to individual users.

三、本發明透過攤分機制依據各個頻道被選擇之選取比例攤分各個用戶的用租費給各個頻道商,藉此利用攤分機制以鼓勵各個頻道商提供更好的內容,進而提高各個用戶的青睞。此外,透過攤分機制之設計,相較於過去的固定分配費用費的機制,本發明更具公平及彈性。 3. The present invention apportions the rental fee of each user to each channel provider through the apportionment mechanism according to the selection ratio of each channel, thereby using the apportionment mechanism to encourage each channel provider to provide better content, thereby improving the performance of each user. of favor. In addition, through the design of the apportionment mechanism, the present invention is more fair and flexible compared to the past fixed fee distribution mechanism.

上述實施形態僅例示性說明本發明之原理及其功效,而非用於限制本發明。任何熟習此項技藝之人士均可在不違背本發明之精神及範疇下,對上述實施形態進行修飾與改變。因此,本發明之權利保護範圍應如申請專利範圍所列。 The above-mentioned embodiments are only used to illustrate the principle and effect of the present invention, but are not intended to limit the present invention. Any person skilled in the art can modify and change the above-mentioned embodiments without departing from the spirit and scope of the present invention. Therefore, the protection scope of the present invention should be listed in the scope of the patent application.

1:自由組合頻道套餐系統 1: Free combination channel package system

10:受理裝置 10: Acceptance device

11:訂購模組 11: Order modules

12:選頻模組 12: Frequency selection module

20:銷售裝置 20: Sales Device

21:套餐定義模組 21: Package Definition Module

22:商業邏輯模組 22: Business logic module

23:資料傳輸模組 23: Data transmission module

24:攤分模組 24: Allocation module

30:服務裝置 30: Service device

31:套餐儲存模組 31: Package Storage Module

32:選頻儲存模組 32: Frequency selection storage module

33:頻道處理模組 33: Channel processing module

40:頻道推薦裝置 40: Channel recommendation device

41:報表模組 41:Report module

42:推薦模組 42: Recommended mods

50:執行裝置 50: Execution device

60:使用端裝置 60: Use side device

70:訂購頁面裝置 70: Order Page Device

9:頻道商 9: Channel Provider

Claims (13)

一種自由組合頻道套餐之系統,係包括:一訂購頁面裝置,係通訊連接至少一執行設備;一受理裝置,係通信連接該訂購頁面裝置,以透過該訂購頁面裝置提供至少一具有複數頻道之套餐方案資料至各該執行設備,俾供訂購該具有複數頻道之套餐方案資料,或選擇該套餐方案資料中之複數頻道形成一自選套餐資料;一銷售裝置,係通信連接該受理裝置,用以檢查該經訂購的套餐方案資料或經選擇的自選套餐資料是否符合一業務邏輯;以及一服務裝置,係通信連接該銷售裝置,當該經訂購的套餐方案資料或經選擇的自選套餐資料符合該業務邏輯時,由該服務裝置將該經檢查的套餐方案資料轉換為一第一收視頻道列表,或是將該經檢查的自選套餐資料轉換為一第二收視頻道列表,其中,該服務裝置該第一收視頻道列表或該第二收視頻道列表傳送至該執行設備以顯示該第一收視頻道列表與第二收視頻道列表,其中,該服務裝置更包含一攤分模組,用以於每隔一預設時間,依據該經訂購的套餐方案資料或該經選擇的自選套餐資料中的各該頻道之選取比例,計算各該頻道之費用攤分結果。 A system for freely combining channel packages, comprising: an order page device, which is communicatively connected to at least one execution device; an acceptance device, which is communicatively connected to the order page device, so as to provide at least one package with a plurality of channels through the order page device The plan data is sent to each of the execution equipment for ordering the plan plan data with a plurality of channels, or selecting a plurality of channels in the plan plan data to form a self-selected plan plan data; a sales device, which is communicatively connected to the receiving device for checking Whether the ordered package plan data or the selected self-selected package data conforms to a business logic; and a service device, which is communicatively connected to the sales device, when the ordered package plan data or the selected self-selected package data conforms to the business In logic, the service device converts the checked package plan data into a first viewing channel list, or converts the checked optional package data into a second viewing channel list, wherein the service device is the first channel list. A watch channel list or the second watch channel list is sent to the execution device to display the first watch channel list and the second watch channel list, wherein the service device further includes an apportioning module for every other At the preset time, according to the selection ratio of each channel in the subscribed package plan data or the selected self-selected package data, the cost apportionment result of each channel is calculated. 如請求項1所述之自由組合頻道套餐之系統,其中,該服務裝置更包含一套餐定義模組,用以提供至少一頻道商定義可銷售的該具有複數頻道之套餐方案資料,以將該具有複數頻道之套餐方案資料傳送給該受理裝置。 The system for freely combining channel packages according to claim 1, wherein the service device further comprises a package definition module for providing at least one channel provider-defined and salable package plan data with a plurality of channels, so that the The package plan data with a plurality of channels is transmitted to the receiving device. 如請求項1所述之自由組合頻道套餐之系統,其中,該受理裝置更提供更換各用戶已選擇的自選套餐資料中的至少一頻道,以產生該經更新的自選套餐資料。 The system for freely combining channel packages according to claim 1, wherein the accepting device further provides for replacing at least one channel in the optional package data selected by each user to generate the updated optional package data. 如請求項1所述之自由組合頻道套餐之系統,更包括一頻道推薦裝置,係通訊連接該訂購頁面裝置,且包含一用以儲存有各該頻道之收視率及各用戶之自選套餐資料之報表模組,以及一用以計算一頻道推薦結果之推薦模組。 The system for freely combining channel packages as described in claim 1, further includes a channel recommendation device, which is connected to the order page device in communication, and includes a channel for storing the ratings of each channel and the data of each user's self-selected package. A report module, and a recommendation module for calculating a channel recommendation result. 如請求項4所述之自由組合頻道套餐之系統,其中,該推薦模組從該報表模組取得各該頻道之收視率及各該用戶之自選套餐資料,以依據各該頻道之曝光值、收視率或各該用戶之自選套餐資料,計算各該頻道之推薦值,進而形成各該用戶之頻道推薦結果,再傳送各該用戶之頻道推薦結果至該訂購頁面裝置。 The system for freely combining channel packages as described in claim 4, wherein the recommendation module obtains the audience ratings of each channel and the user-selected package data from the report module, so as to determine the exposure value of each channel, The audience rating or the user's self-selected package data, calculate the recommendation value of each channel, and then form the channel recommendation result of each user, and then transmit the channel recommendation result of each user to the order page device. 如請求項5所述之自由組合頻道套餐之系統,其中,該訂購頁面裝置依據各該用戶之頻道推薦結果產生各該用戶之頻道推薦列表,以傳送該頻道推薦列表至各該用戶之執行設備,俾作為頻道推薦參考。 The system for freely combining channel packages as described in claim 5, wherein the order page device generates a channel recommendation list of each user according to the channel recommendation result of each user, so as to transmit the channel recommendation list to the execution device of each user , as a reference for channel recommendation. 一種自由組合頻道套餐之方法,係包括:由一受理裝置透過一訂購頁面裝置提供至少一具有複數頻道之套餐方案資料至執行設備,以供訂購該具有複數頻道之套餐方案資料,或選擇該套餐方案資料中之複數頻道形成一自選套餐資料;由一銷售裝置檢查該經訂購的套餐方案資料或經選擇的自選套餐資料是否符合一業務邏輯,當該經訂購的套餐方案資料或經選擇的自選套餐資料符合該業務邏輯時,由一服務裝置將已檢查的該經訂購的套餐方案資料 轉換為一第一收視頻道列表,或是將已檢查的該經選擇的自選套餐資料轉換為一第二收視頻道列表;以及由該服務裝置該第一收視頻道列表或該第二收視頻道列表傳送至該執行裝置以顯示該第一收視頻道列表與第二收視頻道列表,其中,該服務裝置更包含一用以計算各該頻道之費用攤分結果之攤分模組,由該攤分模組於每隔一預設時間,依據該經訂購的套餐方案資料或該經選擇的自選套餐資料中的各該頻道之選取比例,計算各該頻道之費用攤分結果。 A method for freely combining channel packages, comprising: an accepting device provides at least one package plan data with a plurality of channels to an execution device through an order page device, so as to order the package plan data with a plurality of channels, or select the package The plurality of channels in the plan data form an optional package data; a sales device checks whether the ordered package plan data or the selected optional package data conforms to a business logic, when the ordered package plan data or the selected optional package plan information When the package data conforms to the business logic, a service device will check the ordered package plan data Converting into a first viewing channel list, or converting the checked selected package data into a second viewing channel list; and transmitting the first viewing channel list or the second viewing channel list by the service device to the execution device to display the first video channel list and the second video channel list, wherein the service device further includes an apportionment module for calculating the cost apportionment result of each channel, and the apportionment module At every preset time, according to the selection ratio of each channel in the subscribed package plan data or the selected self-selected package data, the cost allocation result of each channel is calculated. 如請求項7所述之自由組合頻道套餐之方法,其中,該服務裝置更包含一用以提供至少一頻道商定義可銷售的該具有複數頻道之套餐方案資料之套餐定義模組,以由該套餐定義模組將該具有複數頻道之套餐方案資料傳送給該受理裝置。 The method for freely combining channel packages according to claim 7, wherein the service device further comprises a package definition module for providing at least one channel provider-defined and marketable package package data with a plurality of channels, so that the The package definition module transmits the package plan data with the plurality of channels to the receiving device. 如請求項7所述之自由組合頻道套餐之方法,其中,更由該受理裝置提供更換各用戶已選擇的自選套餐資料中的至少一頻道,以產生該經更新的自選套餐資料。 The method for freely combining channel packages as described in claim 7, wherein the accepting device is further provided to replace at least one channel in the optional package data selected by each user to generate the updated optional package data. 如請求項7所述之自由組合頻道套餐之方法,更包括一通信連接該之頻道推薦裝置,係包含一用以儲存有各該頻道之收視率及各用戶之自選套餐資料之報表模組,以及一用以計算一頻道推薦結果之推薦模組。 The method for freely combining channel packages as described in claim 7, further comprising a channel recommendation device communicating with the channel, including a report module for storing the viewing rate of each channel and the data of each user's self-selected package, and a recommendation module for calculating a channel recommendation result. 如請求項10所述之自由組合頻道套餐之方法,其中,由該推薦模組從該報表模組取得各該頻道之收視率及各該用戶之自選套餐資料,以依據各該頻道之曝光值、收視率或各該用戶之自選套餐資料,計算各該頻 道之推薦值,進而形成各該用戶之頻道推薦結果,再傳送各該用戶之頻道推薦結果至該訂購頁面裝置。 The method for freely combining channel packages as described in claim 10, wherein the recommendation module obtains the viewing rate of each channel and the user's self-selected package data from the report module, so as to base on the exposure value of each channel , audience ratings or the user's self-selected package information, calculate the The recommended value of the channel is then formed, and the channel recommendation result of each user is formed, and then the channel recommendation result of each user is transmitted to the order page device. 如請求項11所述之自由組合頻道套餐之方法,其中,由該訂購頁面裝置依據各該用戶之頻道推薦結果產生各該用戶之頻道推薦列表,以傳送該頻道推薦列表至各該用戶之執行設備,俾作為頻道推薦參考。 The method for freely combining channel packages as described in claim 11, wherein the order page device generates a channel recommendation list of each user according to the channel recommendation result of each user, so as to transmit the channel recommendation list to each user for execution equipment, as a reference for channel recommendation. 一種電腦可讀媒介,應用於計算裝置或電腦中,係儲存有指令,以執行如請求項7至12之任一者所述之自由組合頻道套餐之方法。 A computer-readable medium used in a computing device or a computer and storing instructions for executing the method for freely combining channel packages as described in any one of claims 7 to 12.
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