TWI692726B - Electronic label device - Google Patents

Abstract

An electronic label device is suitable for displaying commodity information of a plurality of commodities. The electronic label device includes a plurality of display areas and a signal transceiving unit. The signal transceiving unit receives the commodity information of the commodity from a commodity database and sends it to each correspondingly A display area, so that each display area can correspondingly display a commodity information. Among them, the appearance size and quantity of the display area can be dynamically adjusted according to the placement style and quantity of the product, and the display area can display full-color, dynamic, or combined with multimedia audio, video, or carousel when displaying product information Way to present. With this electronic label device, the content of the label can be changed at any time in response to arrangements such as price changes or promotional items, which can reduce the expenditure of redundant labor costs and reduce the chance of price error in practice.

Description

Electronic label device

The invention relates to an electronic label, in particular to an electronic label device having multiple display areas, and the display area can be dynamically adjusted according to the placement status of each product, and can change the product information in real time when the sales information changes .

According to the fact, in order to be able to provide the prices of goods sold on consumer shelves when displaying products on shelves in traditional shopping malls or stores, the current common practice is to use electronic paper to print labels and paste the labels with the prices of the products on On the shelves of shopping malls or stores, so that consumers can know the selling price by visually checking the price printed on the label, and then decide whether to buy the product.

However, when a label made by printing is applied to a large number of products, the manufacturing process is not only time-consuming, but also the printing cost increases. In addition, the label information contained in the electronic paper often needs to be replaced or retired due to the difference in use status and use time; more notably, when conducting promotional activities or price reduction activities in malls or stores , These labels must also be updated in response to new prices or new promotions.

At present, the most common practice in shopping malls or stores is to employ additional manpower to carry out this work, including: tearing off the old label and then reapplying the new label. It is conceivable that such a large number of products need to be When replacing its label, it will cause a lot of waste of manpower, redundant cost, and cumbersome replacement process. Furthermore, under the influence of such repeated tearing and pasting at the same time, the price of the product will also be damaged due to repeated tearing, and the surface of the product will be damaged. Attach a new label. Also, product sales information If you rely on manual label replacement, you will often not be able to immediately notify the consumer that you are shopping at the first time when you adjust the price of the product, and consider whether the purchased consumer has the problem of losing business opportunities due to the inability to grasp the business opportunities. The above-mentioned defects are all the existing technologies for printing electronic product labels using electronic paper, and are prone to encounter many problems at the practical application level.

Furthermore, the printing of label information on electronic paper is focused on providing consumers with a visual perception equivalent to printing or writing on paper, and consumes very little power. Therefore, like ordinary paper, electronic paper must rely on ambient light to illuminate, and the label information displayed by electronic paper can only be displayed in black and white levels, and the displayed label information can only be displayed in static images or two-dimensional Image-based. As the consumption habits of modern people become more and more diversified, and shopping malls and stores must provide consumers with richer and more visually stimulating product information, the scope of the application of electronic paper and the sales effect achieved are obviously insufficient.

The reason is that, considering the above-mentioned many deficiencies, the present inventor feels that these deficiencies can be improved, and based on years of relevant experience in this area, carefully observed and studied, and cooperate with the use of theory, and This invention proposes a novel design and effectively improves the above-mentioned deficiencies, which discloses an electronic tag device, and its specific architecture and implementation will be described in detail below.

In order to solve the problems existing in the conventional technology, one of the main objectives of the present invention is to improve the traditional paper label, and its operation is not easy to be lost during repeated tearing and replacement, and an innovative electronic label device is proposed.

Another object of the present invention is to provide an electronic label device suitable for displaying product information of a plurality of products. Among them, unlike traditional paper labels, the product information displayed by the present invention is displayed on the electronic label device The area can be presented in full color. Even in other embodiments of the present invention, the product information displayed on the display area can be presented dynamically or in combination with multimedia audio, video or carousel. It can include more than A kind of display effect and display sample In order to achieve the effect of attracting consumers and promoting buying gas through more diversified visual or auditory presentation methods.

In view of the above, the present invention discloses an electronic label device suitable for displaying commodity information of a plurality of commodities. The electronic label device disclosed in the present invention at least includes a plurality of display areas and a signal transceiving unit.

The signal transceiving unit is electrically connected to a product database and the display areas. The product database stores product information of a plurality of products. The signal transceiving unit receives the product information from the product database and sends it to the corresponding Each display area enables each product information to be displayed on a display area.

According to an embodiment of the present invention, each display area corresponds to display product information of a product, and the appearance, size, and number of areas of each display area can be based on the placement position, style, and product of each product Quantity and adjust dynamically.

The commodity database is connected to an upstream source system and a downstream point-of-sale system, where the upstream source system includes the manufacturers, agents, suppliers or importers of the commodities, and the downstream point-of-sale system includes the commodities Retailer, distributor or distributor. According to an embodiment of the invention, the upstream source system and the downstream point-of-sale system have the authority to access the commodity database. Therefore, when the upstream source system or the downstream point-of-sale system accesses the commodity database and changes at least one commodity information stored in the commodity database, at least one of the commodity displayed correspondingly in at least one display area The information system can be changed in real time.

Furthermore, according to other embodiments of the present invention, when goods in a mall or a store need to be reconfigured, displayed, or adjusted in their placement, an identification technology can also be combined, using this identification technology, when the goods are close to the display shelf , You can use one of the identification units to automatically capture the product information corresponding to the product and display the product information directly on the electronic label, thereby reducing the additional cost of replacing the label and deploying manpower to put the product back on the shelf.

In view of this, compared with the traditional paper label, the electronic label device disclosed by the present invention obviously has the advantages of higher efficiency, low error rate, low labor cost and high intelligence, and can not only be applied to a wider range of The application field can enhance the sales efficiency of its terminal and promote the development of business.

The following detailed description will be made with specific embodiments and accompanying drawings to make it easier to understand the purpose, technical content, features, and effects of the present invention.

10a, 10b, 10c, 10d ‧‧‧ display area

20‧‧‧Signal transceiver unit

30‧‧‧Commodity database

40‧‧‧Communication interface

100‧‧‧Electronic label device

121‧‧‧Control unit

123‧‧‧Image processing unit

125‧‧‧Display unit

127‧‧‧Identification unit

200‧‧‧Display screen

202‧‧‧Shelf

502‧‧‧Upstream source system

504‧‧‧ Downstream point of sale system

FIG. 1 is a schematic diagram of an electronic label device according to an embodiment of the invention.

FIG. 2 is a detailed schematic diagram of the display area of the electronic tag device according to an embodiment of the invention.

FIG. 3 is a schematic diagram of the electronic label device according to the first embodiment of the present invention when it is actually applied to display merchandise.

FIG. 4 is a schematic diagram of an electronic label device according to a second embodiment of the present invention when it is actually applied to display merchandise.

FIG. 5 is a schematic diagram of an electronic label device according to a third embodiment of the present invention when it is actually applied to display merchandise.

FIG. 6 is a schematic diagram of an electronic tag device according to an embodiment of the present invention, in which a commodity database is connected to an upstream source system and a downstream point-of-sale system.

FIG. 7 is a flowchart of steps of an operation method of an electronic label device according to an embodiment of the invention.

FIG. 8 is a flowchart of steps of an operation method of an electronic label device according to another embodiment of the invention.

FIG. 9 is a detailed schematic diagram of a display area of an electronic label device according to another embodiment of the invention.

The above description of the content of the present invention and the following embodiments are used to demonstrate and explain the spirit and principle of the present invention, and provide a further explanation of the scope of the patent application of the present invention. Regarding the features, implementation and efficacy of the present invention, the preferred embodiments in conjunction with the drawings are described in detail below.

Please refer to FIG. 1, which is a schematic diagram of an electronic label device according to an embodiment of the present invention. As shown, the electronic label device 100 disclosed by the present invention includes a plurality of display areas 10a, 10b...10d and a signal The transceiver unit 20 uses a plurality of display areas 10a, 10b...10d to display the product information of the corresponding plurality of products. Among them, the signal transceiving unit 20 is electrically connected between a commodity database 30 and the display areas 10a, 10b... 10d, the commodity database 30 stores a plurality of commodity information, the signal transceiving unit 20 is from The commodity database 30 receives the commodity information and sends it to each display area 10a, 10b...10d correspondingly, so that each commodity information can be displayed on a display area correspondingly.

FIG. 2 is a detailed schematic diagram of the display area of the electronic tag device disclosed according to the present invention. As shown in the figure, this embodiment takes one of the display areas 10a as an example, and the remaining display areas, such as 10b, 10d The structure is the same as that of the display area 10a, so it will not be repeated here. The display area 10a includes at least a control unit 121, an image processing unit 123, and a display unit 125. The control unit 121 is connected to the aforementioned signal transceiving unit, so that the control unit 121 can receive commodity information from the signal transceiving unit. The image processing unit 123 is connected to the control unit 121 to perform image processing procedures based on the received product information, and then the display unit 125 connected thereto can display the product information on the display area 10a. According to an embodiment of the present invention, the content of the product information displayed in the display area 10a may include, for example, the name of the product, the selling price, the place of manufacture, the barcode, the promotion, and other graphic content, or may provide suggestions for consumers to purchase with Other goods.

In terms of practical application, please refer to Figures 3, 4, and 5 respectively, which are the electronic tag devices according to the first embodiment, the second embodiment, and the third embodiment of the present invention. Schematic diagram of the device when it is actually used to display goods. As shown in these embodiments, when the electronic device disclosed in the present invention is applied to a shopping mall or a store, the electronic tag device can be installed on a display screen 200, and integrated into the shopping mall or the display screen 200 One of the stores is on the shelf 202. For example, the display screen may be, for example, a liquid crystal display (LCD), an LED display panel (LED display panel), a plasma display (Plasma display panel), an organic light emitting diode display (OLED display Panel) and so on. Those with ordinary knowledge in the art can choose the type of display screen according to their actual application requirements, but this does not limit the scope of the invention.

It is worth mentioning that the appearance, size, and number of display areas on each display area on the electronic label can be dynamically adjusted according to the placement, style, and number of each product in the mall or store. For example, as shown in Figure 3, when the merchandise displayed on the shelf 202 includes merchandise A, merchandise B, and merchandise C, the electronic label is based on the information set in advance in the merchandise database. This information dynamically divides its display area into a display area 10a, a display area 10b, and a display area 10c to respectively display the product information of product A, product B, and product C. As for when four kinds of products are displayed on the shelf 202, for example: product A, product B, product C, and product D, as shown in Figure 4, in this case, the electronic label can display it accordingly The area is dynamically divided into a display area 10a, a display area 10b, a display area 10c, and a display area 10d to display the product information of the product A, the product B, the product C, and the product D respectively. As shown in FIG. 5 of the present invention, if the product displayed on the shelf 202 is a product A with a narrower appearance size and another product B with a wider appearance size, then the display area dynamically divided by the electronic tag at this time 10a and the display area 10b will also have corresponding changes according to the placement position and size of the merchandise on display, that is, the width of the display area 10a is narrower, and the width of the display area 10b is wider.

In detail, for the information content that can be set in advance in the commodity database disclosed by the present invention, please refer to FIG. 6, the commodity database 30 is connected to an upstream source system 502 With a downstream point-of-sale system 504, for example, the upstream source system 502 may include, for example, a manufacturer, agent, supplier, or importer of goods sold in a mall or a sales venue, and the downstream point-of-sale system 504 may include, for example Retailers, distributors or distributors of these products. According to an embodiment of the present invention, both the upstream source system 502 and the downstream point-of-sale system 504 have the right to access the commodity database 30, and are formulated by the upstream source system 502, the downstream point-of-sale system 504, or both The commodity information stored in the commodity database 30.

Please refer to FIG. 7 for the operation method of the electronic tag device disclosed according to the embodiment of the present invention, which includes the following steps: First, as shown in step S60: the upstream source system 502 or the downstream point-of-sale system 504 formulate the commodity database 30; then, as shown in step S62: use the signal transceiving unit 20 shown in FIG. 1 to connect the commodity database 30 through a communication interface 40, and receive the commodity database 30 stored in advance Product information. Wherein, the communication interface 40 includes a wired or wireless internet signal (internet), a local area network signal (local area network), a Bluetooth transmission signal (Bluetooth transmission), an infrared transmission signal (Infrared transmission), or Near field communication transmits signals of these products.

Finally, as shown in step S64: the present invention can correspondingly transmit these commodity information to each display area, so that each commodity information is correspondingly displayed on a display area, where, unlike the prior art, the The commodity information can be presented in full color on the display area disclosed by the present invention. Even in other embodiments of the present invention, the commodity information displayed on the display area can be dynamically or combined with multimedia audio, video or audio. Presentation by broadcast, etc., may include more than one display effect and display style, with more diverse visual or auditory presentation methods to achieve the purpose of attracting consumers, the present invention is not based on the variability of these presentation styles Limited.

As mentioned above, please refer to FIGS. 3 to 5, the number of display areas on the electronic label device disclosed by the present invention can be determined according to the number of commodities displayed. In addition, the display area The appearance size can also be determined according to the placement position, style and appearance size of the displayed products. With these technologies, the display area of the electronic label device disclosed in the present invention can be adjusted according to the different needs of shopping malls or stores, and it can obviously meet a wider range of applications.

For example, generally speaking, the upstream source system 502 can use the modified commodity database 30 to provide more diversified, revised, or newly launched products, and the downstream point of sale system 504 can use the modified commodity database 30 to provide Promotional activities or price-adjusted commodities, in order to achieve the purpose of simultaneously updating the selling prices of commodities. In this case, please refer to FIG. 8, the operation method of the electronic label device disclosed in the present invention further includes steps S70 and S72: the upstream source system 502 or the downstream point-of-sale system 504 modify the information stored in the commodity database 30 There is at least one product information (step S70); accordingly, the at least one corresponding display area disclosed in the present invention can change the corresponding at least one product information displayed in real time (step S72). With this important technical feature, the downstream point-of-sale system 504 can update the label content on the shelf in a faster and more efficient manner, without the need to use conventional paper labels, and without the need to hire additional labor at the point of sale. Manual replacement of paper labels. Furthermore, with the technical content disclosed by the present invention, not only can the label content be changed at any time in response to arrangements such as price changes or promotional items, and the expenditure of recurring costs can be reduced, but also the real-time update of prices for shopping malls or stores can be provided ( That is, the ability to dynamically price) can also effectively reduce the chance of wrong pricing in the practice.

Furthermore, please refer to FIG. 9, which is a detailed schematic diagram of a display area according to another embodiment of the present invention. As shown in the figure, the display area 10c in this embodiment includes the aforementioned control unit 121. The image processing unit 123 and the display unit 125 further include an identification unit 127. In this embodiment, the identification unit 127 is connected to the control unit 121. In view of this, when the products in the mall or store need to be reconfigured or adjusted When placed, the identification unit 127 can be used to capture the image of the product, so that the control unit 121 can obtain the corresponding product according to the image Information, so that the display unit 125 directly displays the product information of the product on the display area 10c. Based on this technical feature, when a commodity in a shopping mall or a store needs to be reconfigured or its placement is adjusted, only when the commodity is close to the display area, the present invention can use the identification unit to automatically grab the commodity information corresponding to the commodity, And reduce the cost of replacing labels and deploying manpower to put products back on the shelves.

Therefore, in summary, based on the long-standing shortcomings of the prior art, the present invention aims to solve these shortcomings, and proposes an innovative electronic label device. The novel design of this electronic label device can not only respond to Changes in sales terminal prices, product reconfigurations, or promotional items can change the label content at any time to reduce the expenditure of additional labor costs, and also enable upstream suppliers to supply at different sales points (such as physical stores or the Internet) (Mall) pushes and broadcasts the synchronous promotion activities, not only is it more efficient in the promotion activities, but also can provide more instant discounts to consumers according to the flow situation, so as to create and grasp business opportunities.

In view of the above, compared with the conventional technology, it can be clearly seen that the electronic label device disclosed by the present invention does have excellent industrial utilization and competitiveness, and at the same time, it also solves many shortcomings of the traditional paper label, which is obvious The technical features, methods, and effects achieved by the present invention are significantly different from the current plan. It is not for those who are familiar with the technology and can easily complete it. Therefore, it should have patent requirements and should be reviewed by your review committee.

10a, 10b, 10d‧‧‧ display area

20‧‧‧Signal transceiver unit

30‧‧‧Commodity database

40‧‧‧Communication interface

100‧‧‧Electronic label device

Claims (10)

An electronic label device is suitable for displaying product information of a plurality of products. The electronic label device includes: a plurality of display areas, wherein each display area corresponds to display a product information of the product, and each of the display areas The appearance and size can be dynamically adjusted according to the placement and style of each product; and a signal transceiving unit is electrically connected to a product database and the display areas, the product database stores these For commodity information of the commodity, the signal transceiver unit receives the commodity information and transmits it to each of the display areas correspondingly, so that each of the commodity information can be correspondingly displayed on a display area, wherein each of the display areas further includes : A control unit, connected to the signal transceiving unit, so that the control unit receives a product information; an image processing unit, connected to the control unit, the image processing unit performs image processing procedures according to the product information; a display unit, connected The image processing unit causes the display unit to display a product information on the display area; and an identification unit, the identification unit is connected to the control unit, the identification unit can capture an image of the product, the control The unit obtains corresponding one of the commodity information according to the image, so that the display unit displays a commodity information on the display area. The electronic label device according to claim 1, wherein the product information can be presented in full color on the display areas. The electronic label device according to claim 1, wherein the product information can be presented on the display areas dynamically or in combination with multimedia video, audio, or carousel. The electronic tag device according to claim 1, wherein the commodity database further connects an upstream source system and a downstream point-of-sale system, and the upstream source system includes manufacturers and agents of the commodities For a retailer, supplier, or importer, the downstream point-of-sale system includes retailers, distributors, or distributors of these commodities. The upstream source system and the downstream point-of-sale system have access to the commodity database. The electronic label device according to claim 4, wherein the upstream source system or the downstream point-of-sale system can modify at least one of the commodity information stored in the commodity database so that at least one of the corresponding display areas is displayed At least one of the commodity information can be changed in real time. The electronic tag device according to claim 1, wherein each of the commodity information may include: the name, price, manufacturing location, barcode, promotional activities and other graphic content of the commodity, or other commodities that can be purchased together. The electronic label device according to claim 1, wherein the electronic label device is disposed on a display screen, and is integrated on a shelf of a shopping mall or a store using the display screen. The electronic tag device according to claim 1, wherein the signal transceiving unit is connected to the commodity database through a communication interface, the communication interface includes an internet signal, a local area network signal, and a Bluetooth that can be wired or wireless Transmission signals, infrared transmission signals, or near field communication transmission signals are used to transfer the product information. An operation method applied to the electronic tag device described in claim 1 includes: the commodity database is formulated by an upstream source system or a downstream point-of-sale system; the signal transceiving unit is connected to the commodity data through a communication interface Library, and receive the product information; and correspondingly send the product information to each of the display areas, so that each of the product information is correspondingly displayed on a display area, wherein the number of the display areas can be based on the The number of these commodities depends. The operation method of the electronic tag device according to claim 9, further comprising: the upstream source system or the downstream point-of-sale system changing at least one of the commodity information stored in the commodity database; and at least one of the display area It can change at least one of the corresponding product information displayed in real time.

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