TWI679599B - Advertisement push-playing system and advertisement push-playing method - Google Patents

Abstract

An advertisement pushing system and an advertisement pushing method. The advertisement push method includes the following steps: a near-end playback system displays an advertisement playlist; accepts an advertisement selection operation; generates an advertisement selection request based on the advertisement selection operation and sends the advertisement playback request to the cloud push system via the network; the cloud push system obtains and returns the advertisement request Passing advertising data to the near-end playback system; when the near-end playback system plays the advertising data, the service providing device is enabled to provide non-immediate services; and when the service value is satisfied, the service providing device is disabled to stop providing non-immediate services Service. The present invention provides users with non-immediate services at the same time to allow users to watch advertisements while waiting for services, which can effectively increase users' willingness to watch advertisements.

Description

Advertising pushing system and advertising pushing method

This creative system is related to the push-broadcast system and push-broadcasting method, and particularly relates to the push-broadcast system and the push-broadcast method.

At present, most advertising promotion methods are to directly play advertisements of specific manufacturers or specific products through public broadcasting methods (such as playing advertisements on outdoor TV walls, advertising advertisements before movie playback, or inserting advertisements in TV programs).

However, the aforementioned conventional public broadcasting method is forcing users to watch advertisements. Because users cannot choose the type of advertisement, the conventional public broadcast method often causes user dislike and greatly reduces the effectiveness of advertising. Moreover, when the advertising manufacturer or product is not significantly associated with the user (such as the user is a student, but the advertising content is a silver-haired health product, or the user is an elderly person, but the advertising content is a video game product), more marketing needs to be adopted. Analysis, resulting in waste of advertising resources.

In addition, after viewing the advertisement, the user will not receive feedback (such as product feedback or service feedback), which reduces the user's willingness to watch the advertisement, and causes inattentional blindness (i.e., Users are distracted by using electronic devices or watching the surrounding environment, ignoring the ads being played), and further reducing the effectiveness of the ads.

Therefore, the conventional advertising push method cannot provide better advertising effects, and more effective solutions are urgently proposed.

The main object of the present invention is to provide an advertisement promotion system and an advertisement promotion method which can provide users with services that take time to wait while watching advertisements.

To achieve the above object, the present invention provides an advertisement pushing system including a cloud pushing system and a near-end broadcasting system. The cloud push system includes a cloud storage device that stores a plurality of advertisement data, a cloud transmission device that receives an advertisement playing demand through a network, and a cloud controller that electrically connects the cloud storage device and the cloud network transmission device. The cloud controller includes a processing module. The processing module obtains the corresponding advertisement data from the cloud storage device according to the advertisement playback requirement, and outputs the advertisement data via the cloud transmission device. The near-end playback system includes a human-machine interface displaying an advertisement playlist and accepting an advertisement selection operation, a near-end transmission device receiving the advertisement data, a service providing device, and an electrical connection to the human-machine interface, the near-end A transmission device and a local controller of the service providing device. The near-end controller includes a playback module for playing the advertisement data through the human-machine interface and a control module connected to the playback module. The control module generates the advertisement playback request to the cloud push system via the near-end transmission device according to the advertisement selection operation, and enables the service providing device to operate to provide a non- Immediate service, and when it is determined that a service quantity is satisfied, the service providing device is disabled to stop providing the non-immediate service.

The invention further provides an advertisement pushing method. The advertisement pushing system is applied to an advertisement pushing system. The advertisement pushing system includes a cloud pushing system and a near-end broadcasting system. The advertisement pushing method includes the following steps: a) The near-end playback system displays an advertisement playlist; b) accepts an advertisement selection operation; c) generates and sends an advertisement playback request to the cloud push system according to the advertisement selection operation; d) The cloud push system obtains and returns an advertisement data to the near-end playback system according to the advertisement playback requirements; e) the near-end playback system enables a service providing device to operate to provide a non-immediate Services; and f) when a service volume is satisfied, the service providing device is disabled to stop providing the non-immediate service.

The present invention provides users with non-immediate services at the same time to allow users to watch advertisements while waiting for services, which can effectively increase users' willingness to watch advertisements.

1‧‧‧ advertising push system

2‧‧‧ Cloud Push System

20‧‧‧ Cloud storage device

200‧‧‧ Advertising Materials

202‧‧‧Service Exchange Value

22‧‧‧ Cloud Transmission Device

24‧‧‧ Cloud Controller

240‧‧‧Processing Module

242‧‧‧External Advertising Module

244‧‧‧Mobile Advertising Module

246‧‧‧Statistics Module

3‧‧‧Near-end playback system

30‧‧‧ near-end transmission device

32‧‧‧Human Machine Interface

320‧‧‧Ad Playlist

322‧‧‧ Service Adjustment Interface

324‧‧‧playback interface

326‧‧‧Login Interface

328‧‧‧Share Interface

3280‧‧‧Share Information

3282‧‧‧Quick Share Button

34‧‧‧ Service Provision Device

36‧‧‧Near-end controller

360‧‧‧playback module

362‧‧‧Control Module

364‧‧‧Service Volume Calculation Module

366‧‧‧Service Adjustment Module

368‧‧‧Share Module

40‧‧‧Internet

42‧‧‧External computer device

44‧‧‧ mobile device

46‧‧‧External Server

C1‧‧‧Short distance wireless connection

S400-S414‧‧‧First service provision steps

S500-S506‧‧‧First Delayed Redemption Step

S600-S606‧‧‧Second Delayed Redemption Step

S700-S718‧‧‧Second service provision steps

S800-S802‧‧‧Ad Sharing Procedure

S900-S902‧‧‧Ad Statistics Steps

FIG. 1 is a structural diagram of an advertisement pushing system according to a first embodiment of the present invention.

FIG. 2A is a schematic diagram of a near-end playback system according to the first embodiment of the present invention.

FIG. 2B is a schematic diagram of an advertisement playlist according to the first embodiment of the present invention.

2C is a schematic diagram of a service adjustment interface and a playback interface according to the first embodiment of the present invention.

FIG. 3A is a schematic diagram of a near-end playback system according to a second embodiment of the present invention.

3B is a schematic diagram of a login interface according to a second embodiment of the present invention.

3C is a schematic diagram of a service adjustment interface and a playback interface according to a second embodiment of the present invention.

FIG. 3D is a schematic diagram of a sharing interface according to a second embodiment of the present invention.

FIG. 4 is a flowchart of an advertisement pushing method according to a first embodiment of the present invention.

FIG. 5 is a partial flowchart of an advertisement pushing method according to a second specific embodiment of the present invention.

FIG. 6 is a partial flowchart of an advertisement pushing method according to a third embodiment of the present invention.

FIG. 7 is a flowchart of an advertisement pushing method according to a fourth embodiment of the present invention.

FIG. 8 is a partial flowchart of an advertisement pushing method according to a fifth embodiment of the present invention.

FIG. 9 is a partial flowchart of an advertisement pushing method according to a sixth specific embodiment of the present invention.

A preferred embodiment of the present invention is described in detail below with reference to the drawings.

First, refer to FIG. 1, which is a structural diagram of an advertisement pushing system according to a first embodiment of the present invention. As shown in FIG. 1, the advertisement pushing system 1 of the present invention mainly includes a cloud pushing system 2 and a near-end broadcasting system 3.

The cloud push system 2 mainly includes a cloud storage device 20, a cloud transmission device 22, and a cloud controller 24. The cloud controller 24 is electrically connected to the cloud storage device 20 and the cloud transmission device 22. Preferably, the cloud push system 2 is an advertisement database set by an advertiser or a third party, and can provide an advertisement syndication service.

The near-end playback system 3 mainly includes a near-end transmission interface 30, a human-machine interface 32, a service providing device 34, and a near-end controller 36. The near-end controller 36 is electrically connected to the near-end transmission device 30, the human-machine interface 32 and the service providing device 34. Preferably, the near-end playback system 3 can use the advertising syndication service to play advertisements, or use an existing advertising media cloud syndication service (such as Google Admob) to play advertisements.

The cloud storage device 20 is configured to store data of the cloud push system 2. Specifically, the cloud storage device 20 can store a plurality of advertisement data 200. Preferably, the advertising materials 200 are text data, picture data, video streaming data or animation data (such as animation data using flash technology or HTML5 technology), and are used for advertising, and are used by advertisers (such as advertising Companies or product manufacturers) to serve as advertising content for the bank's advertising affiliate service. Preferably, the cloud storage device 20 is a hard disk drive, a flash memory, a solid state disk (SSD), or a digital versatile disc (DVD). ), But not limited to this.

The cloud transmission device 22 is connected to a network 40 to externally transmit data. Specifically, the cloud transmission device 22 may receive an advertisement playing request (such as a hyperlink) from an external device (such as the near-end playback system 3) via the network 40.

The cloud controller 24 is used to control the cloud push system 2. The cloud controller 24 includes a processing module 240. The processing module 240 can obtain the corresponding advertisement data 200 from the cloud storage device 20 according to the advertisement playback demand, and return the obtained advertisement data 200 to the external device that issued the advertisement playback demand through the cloud transmission device 22 Device.

The near-end transmission device 30 is connected to the network 40 to transmit data externally. Specifically, the near-end transmission device 30 may send the advertisement playing request to the cloud push system 2 via the network 40 or receive the advertisement data 200 from the cloud push system 2.

The human-machine interface 32 is used for receiving input operations from a user, and can also be used for displaying data and playing video and audio. Specifically, the human-machine interface 32 may display an advertisement playlist (such as the advertisement playlist 320 shown in FIG. 2B). The advertisement playlist 320 may list a plurality of advertisement information for the user to be interested in advertisements. Enter an advertisement selection operation (such as clicking on the advertisement information). Preferably, the human-machine interface 32 is a touch screen or a combination of a screen and a key, but is not limited thereto.

The service providing device 34 is used to provide a non-immediate service and is controlled by the near-end controller 36. The non-immediate service refers to a service that cannot provide a complete service immediately and requires the user to spend time waiting, such as a massage service (the service providing device 34 can be a massage chair), a beverage brewing service (the service providing device 34 can be Beverage supply devices such as water dispensers or coffee makers), charging services (the service providing device 34 can be a power supply), refueling services (the service providing device 34 can be a gas dispenser), laundry services (the service providing device 34 can be Washing machine), transportation service (the service providing device 34 may be an electric car or a taxi), etc.

The near-end controller 36 is used to control the near-end playback system 3, and mainly includes a playback module 360 and a control module 362 connected to the playback module 360.

The control module 362 may generate a corresponding advertisement playing demand according to the advertisement selection operation input by the user, and send the advertisement playing request to the cloud push system 2 via the near-end transmission device 30.

Then, the cloud push system 2 returns the advertisement data 200 corresponding to the advertisement playback requirement to the near-end broadcast system 3. Finally, the playback module 360 plays the advertisement data 200 received from the cloud push system 2 through the human-machine interface 32 and corresponding to the advertisement selected by the user.

When the control module 362 detects that the playback module 360 starts to play the advertisement data 200, the control module 362 may send a consistent control signal to the service providing device 34 to enable the service providing device 34 to operate to provide This non-immediate service. When the control module 362 detects that the advertisement data 200 has been played or a service quantity (such as massage time, drink supply time or beverage volume value) is satisfied, the control module 362 may send a disable control A signal is sent to the service providing device 34 to disable the service providing device 34 to stop providing the non-immediate service. Preferably, the service volume value is used as a quantitative value for judging whether the non-immediate service is completed.

For example, if the service providing device 34 is a massage chair, the service value may be a time value (for example, 10 minutes), and when the service value is satisfied (for example, after 10 minutes), the control module 362 is disabled. Massage chair. If the service providing device 34 is a water dispenser, the service quantity may be a volume quantity (such as 500 ml), and when the service quantity is satisfied (such as 500 ml of water), the control module 362 may disable the water dispenser.

In another embodiment of the present invention, when the service volume is satisfied, the control module 362 may not directly disable the service providing device 34 and continue to provide services. For example, if the service providing device 34 is a taxi, the service value may be a distance value (for example, 20 kilometers). When the service value is satisfied (for example, 20 kilometers has been driven), the control module 362 cannot help Taxi cars, instead, enter an advance mode (the user must pay for viewing the ads afterwards) or a billing mode (the user must pay fares for miles exceeding the service value) and continue to provide services until they reach their destination. Thereby, the non-immediate service can be prevented from being interrupted improperly and causing the user's distress.

It is worth mentioning that the present invention distributes advertisements by means of online video streaming (online playback). In other words, the near-end playback system 3 needs to maintain a network connection with the cloud push system 2 to play advertisements. Thereby, it is not necessary to store the advertisement data 200 in the near-end playback system 3 in advance. In addition, the near-end playback system 3 does not need to be provided with a large-capacity storage device to store the advertisement data 200.

In another embodiment of the present invention, a non-immediate service is provided with a delayed redemption function. When the user does not want to exchange for the immediate service immediately, or the near-end playback system 3 is not located at the location, the user can use an external computer device 42 (such as a tablet, desktop, notebook or (Smartphone) to watch ads and accumulate a service exchange value of 202.

Specifically, the cloud storage device 20 further stores a plurality of service exchange value values 202 corresponding to different users. Preferably, the service exchange volume value 202 is used to indicate the service volume value of the non-immediate service that the user can currently exchange (such as the type, frequency, or time of the service that can be exchanged).

The user (that is, a user of the external computer device 42) may first use the external computer device 42 to select an advertisement of interest and send a corresponding external advertisement playing request to the cloud push system 2.

In this embodiment, the cloud controller 24 further includes an external advertising module 242 connected to the processing module 240. The external advertising module 242 can obtain the corresponding advertising data 200, and return the obtained advertising data 200 to the external computer device 42 via the cloud transmission device 22 for playback. In addition, when the external advertisement module 242 detects that the user has completely watched the advertisement (that is, the advertisement data 200 has been played), the external advertisement module 242 can accumulate the service conversion value 202 corresponding to the user. .

When the user wants to exchange for the immediate service, the user can go to the location of the near-end playback system 3 and use the human-machine interface 32 of the near-end playback system 3 to perform a login operation to input identification information. (Such as entering an account and password) for identity verification.

The near-end controller 36 further includes a service value calculation module 364 connected to the control module 362. The service volume calculation module 364 can transmit the identification information to the local transmission device 30 via the near-end transmission device 30. Cloud push system 2 for verification. If the verification is successful, the service volume calculation module 364 can obtain the service conversion volume value 202 corresponding to the user from the cloud push system 2.

Then, the service value calculation module 364 calculates the service value based on the obtained service exchange value 202 as a basis for the control module 362 to control the enabling / disabling of the service providing device 34.

Preferably, the user may choose to redeem only a portion of the service exchange value 202. For example, the service exchange value 202 is 60 minutes for massage. The user can choose to exchange only 20 minutes and leave the remaining 40 minutes for next use.

Although in the foregoing embodiment, the service conversion value 202 is stored in the cloud storage device 20, it is not limited thereto.

In another embodiment of the present invention, the service exchange value 202 is stored in a mobile device 44 (such as a smart phone, tablet or wearable computer) held by the user.

In this embodiment, the cloud controller 24 further includes a mobile advertising module 244 connected to the processing module 240. Specifically, the user (that is, a user of the mobile device 44) may use the mobile device 44 to select an advertisement at any time, and send a corresponding mobile advertisement playing demand and the stored service exchange value 202 to the Cloud push system 2.

Then, the mobile advertising module 244 obtains and returns the corresponding advertising data 200 to the mobile device 44 for playback, and when it is detected that the user has completely watched the advertisement, accumulates and returns corresponding to the user The service exchange value 202 to the mobile device 44 for storage.

In this embodiment, since the service exchange value 202 is stored in the mobile device 44, the user can use the mobile device 44 to redeem the non-immediate service.

Specifically, the user can establish a short-range wireless connection C1 (eg, via Near Field Communication (NFC) technology, Bluetooth communication) with the near-end transmission device 30 through the mobile device 44. Technology, Wi-Fi Direct technology, audio communication Technology, visible light communication technology or infrared communication technology). After the short-range wireless connection C1 is established, the service value calculation module 364 first receives the service exchange value 202 from the mobile device 44 and calculates the service value based on the service exchange value to enable the control The module 362 controls the operation of the service providing device 34 according to the service volume.

Therefore, the present invention can effectively make the time and place for users to watch advertisements unlimited, and further enhance the users' willingness to watch advertisements.

In another embodiment of the present invention, the advertisement promotion system 1 further provides a service adjustment function.

Specifically, the near-end controller 36 further includes a service adjustment module 366 connected to the control module 362. The service adjustment module 366 can accept a service adjustment operation through the human-machine interface 32, and control the service providing device 34 to adjust the service content of the non-immediate service (such as adjusting the massage position, adjusting the beverage flow rate, or Sweetness or adjust washing or drying time).

In this way, the user can adjust the service content in real time to obtain a better service experience, and increase the willingness to watch advertisements.

In another embodiment of the present invention, the advertisement promotion system 1 further provides an information sharing function for the user to obtain detailed information of the advertisement product or use other devices (such as the mobile device 44 of the user) again. Watch ads.

Specifically, the near-end controller 36 further includes a sharing module 368 connected to the control module 362. The sharing module 368 can display a sharing information corresponding to the advertisement data 200 through the human-machine interface 32 (see the sharing information 3280 shown in FIG. 3D). Preferably, the shared information 3280 may be, but is not limited to, a two-dimensional barcode, an Internet address, or a product detailed information. The two-dimensional bar code can be hidden with the Internet address or the product details. The network address may point to the network address of the advertising material 200 or the purchase page or introduction page of the advertisement product.

In this way, after viewing the advertisement, the user can further obtain detailed information of the advertised product, or use the mobile device to view the same advertisement again.

The invention can realize the information sharing function, so that the user can better understand the advertising products, thereby improving the advertising effect.

In another embodiment of the present invention, the advertisement promotion system 1 further provides a community sharing function for the user to share advertisements to the community. The sharing module 368 can display a quick share button (such as the quick share button 3282 shown in FIG. 3D) via the human-machine interface 32 for the user to enter a share selection operation to quickly share advertisement-related information.

When the sharing selection operation is accepted, the sharing module 368 transmits the aforementioned sharing information 3280 to an external server 46 (such as a mail server or a social network server) via the near-end transmission device 30 to complete the sharing action.

By providing a community sharing function, the present invention can effectively improve the visibility of advertisements, thereby improving the effectiveness of advertisements. In addition, the present invention transmits the advertisement or subsequent service content viewed by the user to a designated platform, so that the user can repeatedly watch the advertisement or accept the subsequent service.

In another embodiment of the present invention, the advertisement pushing system 1 further provides an advertisement statistics function for the advertiser to know the statistics of the viewing history of the provided advertisement.

Specifically, the cloud controller 34 further includes a statistics module 246 connected to the processing module 240. The statistics module 246 can perform statistics on the viewing records of each of the advertising materials 200 to generate and output a viewing history statistical information (such as the number of clicks or shares of each of the advertising materials 200, and the ranking of the number of clicks). Or ranking by number of shares).

The present invention can effectively count the viewing records of each of the advertising materials 200, so that the advertiser can quickly evaluate the advertising effectiveness and calculate the advertising cost.

In another embodiment of the present invention, the advertisement promotion system 1 further provides a questionnaire survey function.

Specifically, after the advertisement data 200 is played, the control module 362 may display a questionnaire data through the human-machine interface 32 for the user to answer. Preferably, the questionnaire data may be relevant (such as a survey of the played advertisements) or irrelevant (such as a questionnaire for other goods or services). And, during the user's answer, the control module 3 can continuously provide the non-immediate service to the user, or give feedback in a timely manner after the answer is completed (such as accumulating the user's service exchange value 202).

In this way, the present invention can implement the questionnaire survey function, and can effectively increase the user's willingness to fill in the questionnaire by providing service feedback.

It is worth mentioning that the processing module 240, the external advertising module 242, the mobile advertising module 244, the statistics module 246, the playback module 360, the control module 362, and the service volume calculation module Group 364, the service adjustment module 366, and the sharing module 368 can be implemented by hardware modules (such as electronic circuits or integrated circuits that have been programmed with digital circuits), or by software modules (such as programs (program) or Application Programming Interface (API)), but not limited to this. When the aforementioned modules are implemented by means of software modules, the connection between the aforementioned modules refers to links between programs.

When the processing module 240, the external advertising module 242, the mobile advertising module 244, the statistics module 246, the playback module 360, the control module 362, the service value calculation module 364, the service When the adjustment module 366 and the sharing module 368 are implemented by software modules, a memory of the cloud storage device 20 and the near-end playback system 3 can respectively store a computer program. Each module's code or machine code. After the cloud controller 24 and the near-end controller 36 execute the code or mechanical code of the computer program, the functions of the modules can be realized.

Continue to refer to FIG. 2A, FIG. 2B, and FIG. 2C at the same time. FIG. 2A is a schematic diagram of the use of the near-end playback system according to the first embodiment of the present invention, and FIG. FIG. 2C is a schematic diagram of a service adjustment interface and a playback interface according to the first embodiment of the present invention, and is used to explain a usage scenario of the present invention.

In this embodiment, the human-machine interface 32 is a touch screen. The service providing device 34 is a massage chair. The human-machine interface 32 may display the advertisement playlist 320 as shown in FIG. 2B for the user to select a favorite advertisement.

After the user clicks on the advertisement, the near-end playback system 3 can enable the service providing device 34 to provide massage services, and display a service adjustment interface 322 and a playback interface as shown in FIG. Interface 324. The service adjustment interface 322 is used for real-time adjustment of massage services (such as strengthening massage strength, weakening massage strength, strengthening shoulder and neck massage or adjusting the massage chair to a lying state). The playback interface 324 is used to play the advertisement data 200 corresponding to the selected advertisement. Thereby, the user can obtain massage service at the same time while watching the advertisement.

Continue to refer to FIG. 3A, FIG. 3B, FIG. 3C, and FIG. 3D together. FIG. 3A is a schematic diagram of a near-end playback system according to a second embodiment of the present invention, and FIG. 3B is a schematic diagram of a login interface according to the second embodiment of the present invention. FIG. 3C is a schematic diagram of a service adjustment interface and a playback interface of a second specific embodiment of the present invention, and FIG. 3D is a schematic diagram of a sharing interface of the second specific embodiment of the present invention to illustrate another use scenario of the present invention.

In this embodiment, the human-machine interface 32 is a touch screen. The service providing device 34 is a coffee machine, and the near-end transmission device 30 supports NFC communication technology.

After the near-end playback system 3 establishes an NFC connection with the mobile device 44, the near-end playback system 3 can obtain the service exchange value 202 of the user and display it on the man-machine interface 32 as shown in FIG. 3B One of them logs into the interface 326 to display the current exchange value 202 of the service.

Then, the user can choose to redeem the non-immediate service only or redeem the non-immediate service and watch the advertisement at the same time. If the user chooses to redeem the non-immediate service and watch the advertisement at the same time, the near-end playback system 3 may display the service adjustment interface 322 and The playback interface 324. The user can operate the service adjustment interface 322 to select a favorite beverage, and watch the advertisement data 200 played by the playback interface 324 during the beverage production.

As a result, the user can watch the advertisement during the production of the beverage to accumulate the service exchange value 202 by the way.

After the advertising material 200 is played or the beverage is made, the near-end playback system 3 may display a sharing interface 328 as shown in FIG. 3D on the human-machine interface 32. The sharing interface 328 may include the sharing information 3280 (in this embodiment, the sharing information 3280 is the two-dimensional barcode, and the two-dimensional barcode has the network address pointing to the advertising material 200 hidden). Thereby, the user can scan the shared information 3280 using the mobile device 44 to watch the advertisement again using the mobile device 44.

In this embodiment, the sharing interface 328 may further include a plurality of the quick sharing buttons 3282. After the user operates the quick share button 3282, he can input relevant information (such as an email address or a social network account password) according to the instructions to share the advertisement with the community.

In this way, the user can not only watch the advertisement during the brewing period to accumulate the service exchange value 202 in exchange for more services, but also quickly share the advertisement after watching the advertisement.

Continuing, please refer to FIG. 4, which is a flowchart of an advertisement promotion method according to a first embodiment of the present invention. The advertisement pushing method of this embodiment is mainly applied to the advertisement pushing system 1 shown in FIG. 1. The advertising method includes the following steps:

Step S400: The near-end playback system 3 displays the advertisement playlist 320 in the human-machine interface 32. Preferably, the advertisement playlist 320 includes a plurality of the advertisement information which can be clicked by the user.

Step S402: The near-end playback system 3 accepts the advertisement selection operation via the human-machine interface 32. Specifically, the advertisement selection operation is to click one of the plurality of advertisement information displayed on the human-machine interface 32.

Step S404: Generate and send the advertisement playing requirement to the cloud push system 2. Specifically, the near-end playback system 3 generates the advertisement playback demand according to the accepted advertisement selection operation, and sends the generated advertisement playback demand to the cloud push system 2.

Step S406: The cloud push system 2 obtains the advertisement data 200 from the cloud storage device 20 according to the received advertisement playback requirements, and returns the advertisement data 200 to the near-end playback system 3.

Step S408: It is determined whether the advertising material 200 has started playing. Specifically, if the data volume of the advertisement data 200 is large (for example, the advertisement data 200 is a video stream), the near-end playback system 3 may first store a part of the received advertisement data 200 in a buffer. , And only when the accumulated part of the advertising material 200 reaches a specific number of seconds (for example, the accumulated part of the advertising material 200 can be continuously played for 10 seconds), the advertising material 200 starts to be played. Thereby, the playback of the advertising material 200 can be prevented from being interrupted due to unstable transmission speed. If the near-end playback system 3 determines that the advertising material 200 starts to play, execute step S410; otherwise, repeat step S408 to continuously determine whether the advertising material 200 starts to play.

Step S410: The near-end playback system 3 enables the service providing device 34 to operate to provide the non-immediate service.

Step S412: The near-end playback system 3 determines whether the service volume value is satisfied. If the service amount value is satisfied, step S414 is performed; otherwise, step S412 is repeatedly performed to continuously determine whether the service amount value is satisfied.

Step S414: The near-end playback system 3 disables the service providing device 34 to stop providing the non-immediate service.

Continuing, please refer to FIG. 5, which is a partial flowchart of an advertisement promotion method according to a second embodiment of the present invention. The advertisement pushing method of this embodiment is mainly applied to the advertisement pushing system 1 shown in FIG. 1. The difference between the advertisement promotion method of this embodiment and the advertisement promotion method of the first specific embodiment lies in that this embodiment The example advertisement promotion method further includes the following steps to implement the delayed redemption function before step S400:

Step S500: The cloud push system 2 receives the external advertisement playing requirement from the external computer device 42.

Step S502: The cloud push system 2 obtains and returns the advertisement data 200 to the external computer device 42 for playback according to the external advertisement playback requirements.

Step S504: The cloud push system 2 detects whether the advertisement data 200 has been played on the external computer device 42. If it is detected that the advertisement data 200 has been played, step S506 is performed; otherwise, step S504 is repeatedly performed for continuous detection.

Step S506: The cloud push system 2 accumulates the service exchange value 202 of the user of the external computer device 42.

Furthermore, when the user wants to use the accumulated service exchange value 202 in exchange for the non-immediate service, he can go to the near-end playback system 3 to perform a login operation (e.g., enter the user's Account and password). After verifying that the account number and password are correct (such as sending the account number and password to the cloud push system 2 for verification), the near-end playback system 3 can obtain the user's service exchange value 202 from the cloud push system 2 and based on The service exchange amount value 202 calculates the service amount value as a basis for controlling the service providing device 34 to provide a service to the user.

Continuing, please refer to FIG. 6, which is a partial flowchart of an advertisement promotion method according to a third embodiment of the present invention. The advertisement pushing method of this embodiment is mainly applied to the advertisement pushing system 1 shown in FIG. 1. The difference between the advertisement promotion method of this embodiment and the advertisement promotion method of the first embodiment is that the advertisement promotion method of this embodiment includes the following steps to implement the delayed redemption function before step S400:

Step S600: The cloud push system 2 receives the mobile advertisement playing requirement from the mobile device 44.

Step S602: The cloud push system 2 obtains and returns the advertisement data 200 to the mobile device 44 for playback according to the mobile advertisement playback requirements.

Step S604: The cloud push system 2 detects whether the advertising material 200 has been played on the mobile device 44. If it is detected that the advertising material 200 has been played, step S606 is performed; otherwise, step S604 is repeatedly performed for continuous detection.

Step S606: The cloud push system 2 accumulates the service exchange value 202 of the user of the mobile device 44 and returns the accumulated service exchange value 202 to the mobile device 44.

Furthermore, when the user wants to use the accumulated service exchange value 202 in exchange for the non-immediate service, he can go to the near-end playback system 3 and use the mobile device 44 and the near-end playback system 3 to establish the Short-distance wireless connection C1. After the short-range wireless connection C1 is established, the near-end playback system 3 can obtain the service conversion value 202 from the mobile device 44 and calculate the service conversion value 202 based on the service conversion conversion value 202 to control the service conversion value. The basis of the service provided by the service providing device 34.

Continuing, please refer to FIG. 7, which is a flowchart of an advertisement promotion method according to a fourth embodiment of the present invention. The advertisement pushing method of this embodiment is mainly applied to the advertisement pushing system 1 shown in FIG. 1.

Steps S700 to S710, S716, and S718 are similar to steps S400 to S410, S412, and S414 in FIG. 4, respectively, and are not described herein again. The difference between the advertisement promotion method of this embodiment and the advertisement promotion method of the first specific embodiment is that the advertisement promotion method of this embodiment includes the following steps to implement the service adjustment function:

Step S712: The near-end playback system 3 detects whether the service adjustment operation is accepted via the human-machine interface 32. If it is detected that the service adjustment operation has been accepted, step S714 is performed; otherwise, step S716 is performed.

Step S714: The near-end playback system 3 controls the service providing device 34 to adjust the service content according to the service adjustment operation.

Continuing, please refer to FIG. 8, which is a partial flowchart of an advertisement promotion method according to a fifth embodiment of the present invention. The advertisement pushing method of this embodiment is mainly applied to the advertisement pushing system 1 shown in FIG. 1. The difference between the advertisement promotion method of this embodiment and the advertisement promotion method of the first embodiment is that the advertisement promotion method of this embodiment further includes the following steps to implement the information sharing function after step S414:

Step S800: The near-end playback system 3 displays the sharing information 3280 corresponding to the played advertisement material 200.

In another embodiment of the present invention, the advertisement promotion method may further include the following steps to implement a community sharing function:

Step S802: The near-end playback system 3 accepts the sharing selection operation via the human-machine interface 32. Preferably, the sharing selection operation is to select a specific sharing method and input related information.

Step S804: The near-end playback system 3 transmits the sharing information 3280 to the external server 46 for sharing according to the sharing selection operation.

Continuing, please refer to FIG. 9, which is a partial flowchart of an advertisement promotion method according to a sixth embodiment of the present invention. The advertisement pushing method of this embodiment is mainly applied to the advertisement pushing system 1 shown in FIG. 1. The difference between the advertisement promotion method of this embodiment and the advertisement promotion method of the first embodiment is that the advertisement promotion method of this embodiment further includes the following steps to implement the advertisement statistics function after step S414:

Step S900: The cloud push system 2 performs statistics on the viewing records of each of the advertisement materials to generate statistical information of the viewing records.

Step S902: The cloud push system 2 outputs the viewing record statistical information. Preferably, the cloud push system 2 uses a printer to print, use a display to display or store the viewing history statistics to an external storage device to output the viewing history statistics.

The present invention can effectively increase the user's willingness to watch the advertisement by giving back the non-immediate service to the user when watching the advertisement, and can effectively increase the user's attention when watching the advertisement.

The present invention allows users to select advertisements of interest for viewing by themselves, so that users can increase their attention to watching advertisements, and can produce better advertisement effects. In addition, due to the improvement of the advertising effect, the provider of the service providing device can further obtain better advertising revenue.

Based on the above, the present invention can further effectively create a win-win mutually beneficial business model for the advertising provider and the service providing device provider.

The present invention is a more advanced service acquisition method in the current business model of clicking and browsing advertisements. In combination with the waiting time for users to obtain physical services, the invention can promote users' willingness to watch advertisements and provide users with subsequent related advertisement Contents and methods can effectively produce better advertising performance and the acquisition of subsequent advertising services

The above is only a preferred specific example of the present invention, and therefore does not limit the patent scope of the present invention. Therefore, all equivalent changes made by using the content of the present invention are included in the scope of the present invention by the same reason. Bright

Claims (14)

An advertisement push system includes: a cloud push system including: a cloud storage device that stores a plurality of advertisement data; a cloud transmission device that receives an advertisement playback request through a network; and a cloud controller that is electrically connected to the The cloud storage device and the cloud network transmission device include: a processing module that obtains the corresponding advertising data from the cloud storage device according to the advertisement playback requirement, and outputs the advertising data externally through the cloud transmission device; and An external advertisement module, connected to the processing module, for receiving an external advertisement playing request from an external computer device, obtaining the advertisement data corresponding to the external advertisement playing request from the cloud storage device, and returning the advertisement data to the external computer device, And when the external advertising module detects that the advertising data has been played, it accumulates a service exchange value of a user of the external computer device and stores it in the cloud storage device; and a near-end playback system including: a human-machine Interface, displaying an advertisement playlist, and accepting an advertisement selection operation; a near-end transmission device, The advertising material; a service providing device; and a near-end controller, which is electrically connected to the human-machine interface, the near-end transmission device, and the service-providing device, and includes: a playback module for playing the through the human-machine interface Advertisement data; and a control module connected to the playback module, generated according to the advertisement selection operation, and sending the advertisement playback requirement to the cloud push system via the near-end transmission device, when the playback module plays the advertisement data, The service providing device is enabled to operate to provide a non-immediate service, and when it is determined that a service amount is satisfied, the service providing device is disabled to stop providing the non-immediate service. The advertisement promotion system according to claim 1, wherein the human-machine interface is a touch screen, the service providing device is an automatic massage device or a beverage supply device, and the service amount is a time amount or a volume Magnitude. The advertisement promotion system according to claim 1, wherein the near-end controller further includes a service value calculation module connected to the control module, and when the human-machine interface accepts a login operation of the user, the The service value calculation module obtains the service exchange value of the user from the cloud push system, and calculates the service value based on the service exchange value. The advertisement promotion system according to claim 1, wherein the cloud controller further includes a mobile advertisement module connected to the processing module, and receives a mobile advertisement playback request and a service exchange value from a mobile device, and The cloud storage device obtains the advertising data corresponding to the mobile advertising playback requirements and returns it to the mobile device, and the mobile advertising module accumulates and returns the accumulated service conversion value when it detects that the advertising data is finished playing. To the mobile device. The advertisement promotion system according to claim 4, wherein the near-end controller further includes a service value calculation module connected to the control module, and obtains the service exchange amount from the mobile device via a short-range wireless connection. Value, and calculate the service volume value based on the service exchange volume value. The advertisement promotion system according to claim 1, wherein the near-end controller further includes a service adjustment module connected to the control module, and when the man-machine interface accepts a service adjustment operation, the operation control is adjusted according to the service. The service providing device adjusts service contents of the non-immediate service. The advertisement promotion system according to claim 1, wherein the cloud controller includes a statistics module, which is connected to the processing module, and counts a viewing record statistical information of the advertisement data. An advertisement promotion method is applied to an advertisement promotion system. The advertisement promotion system includes a cloud push system and a near-end playback system. The advertisement promotion method includes the following steps: a) The near-end playback system displays an advertisement. Playlist; b) accept an advertisement selection operation; c) generate and send an advertisement playback request to the cloud push system according to the advertisement selection operation; d) the cloud push system obtains and returns an advertisement data to the cloud advertisement system according to the advertisement playback requirement to The near-end playback system; e) the near-end playback system enables a service providing device to operate to provide a non-immediate service while playing the advertising material; f) disables the service provision when a service quantity is satisfied The device stops providing the non-immediate service; g) the cloud push system receives an external advertisement playing request from an external computer device; h) obtains and returns the advertisement data to the external computer device according to the external advertisement playing requirement; and i ) Accumulate a service exchange value of a user of the external computer device when detecting that the advertising data is finished playing. The advertisement promotion method according to claim 8, wherein the service providing device is an automatic massage device or a beverage supplying device, and the service value is a time value or a volume value. The advertisement pushing method according to claim 8, further comprising the following steps: j) the near-end playback system accepts a login operation of the user; k) obtaining the service exchange amount of the user from the cloud push system Value; and l) calculating the service volume value based on the service exchange volume value. The advertisement promotion method according to claim 8, further comprising the following steps: m) the cloud push system receives a mobile advertisement playback requirement and the service exchange value from a mobile device; n) obtained according to the mobile advertisement playback requirement And returning the advertisement data to the mobile device; and o) accumulating the service exchange value when detecting the completion of the advertisement data, and returning the accumulated service exchange value to the mobile device. The advertising promotion method according to claim 11, further comprising the following steps: p) the near-end playback system establishes a short-range wireless connection with the mobile device; q) obtains the service exchange value from the mobile device; And r) calculating the service volume value based on the service exchange volume value. The advertisement promotion method according to claim 8, before the step f), further comprising the following steps: f1) the near-end playback system accepts a service adjustment operation; and f2) controls the service provision according to the service adjustment operation The device to adjust the service content of the non-immediate service. The advertisement pushing method according to claim 8, further comprising a step s): the cloud push system counts and outputs a viewing record statistical information of the advertisement data.