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TWI645349B - Focus push system and method thereof - Google Patents

Focus push system and method thereof Download PDF

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Publication number
TWI645349B
TWI645349B TW106122025A TW106122025A TWI645349B TW I645349 B TWI645349 B TW I645349B TW 106122025 A TW106122025 A TW 106122025A TW 106122025 A TW106122025 A TW 106122025A TW I645349 B TWI645349 B TW I645349B
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unit
information
label
message
tag
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TW106122025A
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TW201905800A (en
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温明輝
劉韋男
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台灣大數據分析股份有限公司
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Abstract

本發明為有關一種分眾推播系統及其方法,其係供管理者於標籤管理單元建立複數標籤選項,及複數與各標籤選項對應之標籤資訊,且管理者操作分眾推播單元從儲存單元取得複數連絡資料,並經通訊軟體發送推播訊息給連絡者,連絡者則經通訊軟體產生回覆訊息給接收單元,而接收單元與標籤管理單元資訊連結以依回覆訊息令特定標籤資訊與特定連絡資料資訊關連,故後續管理者可操作分眾推播單元經標籤管理單元選擇目標標籤選項,且從儲存單元取得具有與目標標籤選項相符的標籤資訊之目標連絡資料,僅發送推播訊息給目標連絡者,藉此令本發明達到能自訂標籤且針對符合標籤之目標進行分眾推播之實用進步性。 The invention relates to a segmentation broadcast system and a method thereof, which are provided for a manager to establish a plurality of tag options in a tag management unit, and a plurality of tag information corresponding to each tag option, and the manager operates the segmentation push unit to obtain from the storage unit. The plurality of contact information is sent to the contact person via the communication software, and the contact person sends a reply message to the receiving unit via the communication software, and the receiving unit and the tag management unit information link to reply the message to the specific tag information and the specific contact information. The information is related, so the follow-up manager can operate the focus broadcast unit to select the target label option through the label management unit, and obtain the target contact data with the label information corresponding to the target label option from the storage unit, and only send the push message to the target contact person. In this way, the present invention achieves the practical advancement of being able to customize the label and to conduct a targeted broadcast for the target of the label.

Description

分眾推播系統及其方法 Focus push system and method thereof

本發明為提供一種分眾推播系統及其方法,特別是指一種能自訂標籤且針對符合標籤之目標進行分眾推播的分眾推播系統及其方法。 The present invention provides a segmentation push system and method thereof, and more particularly to a segmentation push system and method thereof that can customize a tag and perform a targeted push for a tag-compliant target.

按,隨著全球數位化的演進,大多數的人們都有在使用各種不同的通訊軟體,比較常見的例如LINE、SKYPE、FACEBOOK、WHATSAPP、QQ、或微信(WeChat)等,有許多商家亦趕搭上數位化的潮流,於各大通訊軟體上創立商家官方帳號,且吸引消費者加入商家官方帳號的好友等,然後控管商家官方帳號於各大通訊軟體利用習用全面發送手段各別對全部的好友(消費者)發出相同活動訊息、或優惠訊息等。 According to the evolution of global digitalization, most people use a variety of different communication software, such as LINE, SKYPE, FACEBOOK, WHATSAPP, QQ, or WeChat, etc. Put on the trend of digitalization, create an official account of the business on all major communication software, and attract consumers to join the official account of the merchant, etc., and then control the official account of the business in the major communication software to use the full range of common means of transmission Friends (consumers) send out the same event message, or offer message, etc.

係因各大通訊軟體僅能如前述利用習用全面發送手段一次性的選擇全部的好友(消費者),且同時對全部的好友(消費者)發出相同活動訊息、或優惠訊息等,無法自行將好友(消費者)加以分類,但每一消費者的需求、喜好、或習性等皆不相同,故發送的活動訊息、或優惠訊息等未必會符合消費者之需求,因此能獲得的效益較差,甚至可能因不符合需求造成消費者的困擾。 Because the major communication software can only select all the friends (consumers) at one time by using the full-featured transmission method, and simultaneously send the same activity message or preferential message to all the friends (consumers), it is impossible to Friends (consumers) are classified, but each consumer's needs, preferences, or habits are different. Therefore, the sent event information or preferential information may not meet the needs of consumers, so the benefits can be obtained poorly. It may even be a problem for consumers because they do not meet the demand.

是以,要如何解決上述習用之問題與缺失,即為本發明之發明人與從事此行業之相關廠商所亟欲研究改善之方向所在者。 Therefore, how to solve the above problems and deficiencies in the above-mentioned applications, that is, the inventors of the present invention and those involved in the industry are eager to study the direction of improvement.

故,本發明之發明人有鑑於上述缺失,乃蒐集相關資料,經由多方評估及考量,並以從事於此行業累積之多年經驗,經由不斷試作及修改,始設計出此種能自訂標籤且針對符合標籤之目標進行推播的分眾推播系統及其方法的發明專利者。 Therefore, in view of the above-mentioned deficiencies, the inventors of the present invention have collected relevant materials, and through multi-party evaluation and consideration, and through years of experience accumulated in the industry, through continuous trial and modification, the design of such customizable labels and A patent inventor of the Focus Push System and its method for pushing the target of the tag.

本發明之主要目的在於:能夠自行製作標籤。 The main object of the present invention is to be able to make labels by themselves.

本發明之再一主要目的在於:能夠僅針對特定標籤(對象)進行推播。 Still another main object of the present invention is to be able to push only for a specific tag (object).

為達上述目的,本發明包括有至少一與通訊軟體資訊連結之分眾推播系統,分眾推播系統包括至少一標籤管理單元,標籤管理單元供增減管理複數標籤選項,及複數與各標籤選項對應之標籤資訊,且包括至少一存放有複數連絡資料、及複數與分別各連絡資料資訊關連的標籤資訊之儲存單元,標籤管理單元和儲存單元與至少一分眾推播單元資訊連結,且分眾推播單元與通訊軟體資訊連結,以選擇性依標籤選項、標籤資訊、或連絡資料經該通訊軟體發送至少一推播訊息,更透過至少一接收單元與通訊軟體資訊連結以供接收至少一回覆訊息,且接收單元與儲存單元、及標籤管理單元資訊連結,並得選擇性依前述回覆訊息令特定標籤資訊與特定連絡資料資訊關連,而接收單元資訊連結有至少一用戶識別單元,且用戶識別單元得選擇性依前述回覆訊息與用戶識別單元配合作動,令標籤資訊與連絡資料資訊關連,並儲存單元資訊連結有至少一分析單元。 To achieve the above objective, the present invention includes at least one segmentation push system linked to the communication software information, the focus broadcast system includes at least one tag management unit, the tag management unit is configured to increase or decrease the management plural tag option, and the plural and each tag option Corresponding tag information, and including at least one storage unit storing a plurality of contact information, and a plurality of tag information related to each of the respective contact information, the tag management unit and the storage unit are linked with at least one of the focus broadcast unit information, and the focus is pushed The broadcast unit is connected with the communication software to selectively send at least one push message through the communication software according to the label option, the label information, or the contact information, and the at least one receiving unit and the communication software information link for receiving at least one reply message. And the receiving unit is connected to the storage unit and the tag management unit, and selectively associates the specific tag information with the specific contact information according to the reply message, and the receiving unit information is linked with at least one user identification unit, and the user identification unit Selectively respond to the message and user Do not cooperate with a moving unit, so that the label information and contact information related data, and link information storage unit has at least one unit of analysis.

使用時先由管理者於標籤管理單元視需求自由建立複數標籤選項,及複數與各標籤選項對應之標籤資訊,且管理者操作分眾推播單元從儲存單元取得複數連絡資料,並透過通訊軟體發送推播訊息給連絡者。 In use, the manager firstly creates a plurality of tag options according to the requirements of the tag management unit, and a plurality of tag information corresponding to each tag option, and the manager operates the segmentation push unit to obtain a plurality of contact data from the storage unit, and sends the communication information through the communication software. Push the message to the contact.

連絡者收到推播訊息後係對其進行回覆,回覆的結果則產生至少一回覆訊息經通訊軟體傳遞給接收單元,接收單元作動與標籤管理單元資訊連結,使儲存單元內之特定連絡資料能依照前述回覆訊息與特定標籤資訊進行資訊關連,接收單元亦可與用戶識別單元資訊連結,依照前述回覆訊息讓用戶識別單元與儲存單元配合作動,使特定標籤資訊與儲存單元內之特定連絡資料資訊關連,故,後續管理者能操作分眾推播單元從標籤管理單元準確的選擇目標標籤選項,且自動於儲存單元取得具有與目標標籤選項相符的標籤資訊之目標連絡資料,進而能自動針對複數目標連絡者發送推播訊息,達到分眾推播之目的,後續亦能透過分析單元查看前述連絡資料和前述標籤資訊之變化(數目等),藉由上述技術,可針對習用全面發送手段所存在之僅能全面發送無法挑選特定族群等,導致效益較差、及造成消費者困擾的問題點加以突破,達到能自訂標籤且針對符合標籤之目標進行分眾推播之實用進步性。 The contact responds to the push message, and the reply result generates at least one reply message which is transmitted to the receiving unit via the communication software. The receiving unit activates the information link with the tag management unit, so that the specific contact data in the storage unit can be The receiving unit may also be associated with the specific tag information according to the foregoing reply message, and the receiving unit may also be linked with the user identification unit information, and the user identification unit cooperates with the storage unit according to the reply message to make the specific tag information and the specific contact information in the storage unit. Relevant, therefore, the follow-up manager can operate the Focus Push Unit to accurately select the target label option from the label management unit, and automatically obtain the target contact data with the label information corresponding to the target label option in the storage unit, thereby automatically targeting the plural target The contact sender sends the push message to achieve the purpose of the broadcast, and the subsequent analysis can also view the change of the contact data and the label information (number, etc.) through the analysis unit, and the above technology can be used only for the conventional full transmission means. Can be fully sent and cannot be selected Given ethnic group, leading to poor efficiency, and cause consumers problems plagued them break through, to be able to carry out practical custom labels and progressive Focus push the target in line with the label.

1‧‧‧分眾推播系統 1‧‧‧Focus Push System

11‧‧‧標籤管理單元 11‧‧‧Label Management Unit

12‧‧‧儲存單元 12‧‧‧ storage unit

13‧‧‧分眾推播單元 13‧‧‧Spreading unit

131‧‧‧時間設定單元 131‧‧‧Time setting unit

132‧‧‧訊息設定單元 132‧‧‧Message setting unit

133‧‧‧分眾設定單元 133‧‧‧Focus setting unit

14‧‧‧接收單元 14‧‧‧ receiving unit

15‧‧‧認證單元 15‧‧‧Authentication unit

16‧‧‧用戶識別單元 16‧‧‧User Identification Unit

17‧‧‧分析單元 17‧‧‧Analysis unit

2‧‧‧通訊軟體 2‧‧‧Communication software

第一圖 係為本發明較佳實施例之結構方塊示意圖。 The first figure is a block diagram showing the structure of a preferred embodiment of the present invention.

第二圖 係為本發明較佳實施例之步驟示意圖。 The second drawing is a schematic diagram of the steps of a preferred embodiment of the invention.

第三圖 係為本發明較佳實施例之建立示意圖。 The third figure is a schematic diagram of the establishment of a preferred embodiment of the present invention.

第四圖 係為本發明較佳實施例之製作示意圖。 The fourth drawing is a schematic view of the production of the preferred embodiment of the present invention.

第四A圖 係為本發明較佳實施例之發送示意圖。 Figure 4A is a schematic diagram of the transmission of the preferred embodiment of the present invention.

第五圖 係為本發明較佳實施例之接收示意圖。 Figure 5 is a schematic diagram of the reception of a preferred embodiment of the present invention.

第五A圖 係為本發明較佳實施例之回覆示意圖。 Figure 5A is a schematic diagram of a reply to a preferred embodiment of the present invention.

第六圖 係為本發明較佳實施例之分眾推播示意圖。 Figure 6 is a schematic diagram of a focused broadcast of a preferred embodiment of the present invention.

第七圖 係為本發明較佳實施例之分析示意圖。 Figure 7 is a schematic diagram of an analysis of a preferred embodiment of the present invention.

為達成上述目的及功效,本發明所採用之技術手段及構造,茲繪圖就本發明較佳實施例詳加說明其特徵與功能如下,俾利完全了解。 In order to achieve the above objects and effects, the technical means and the structure of the present invention will be described in detail with reference to the preferred embodiments of the present invention.

請參閱第一圖所示,係為本發明較佳實施例之結構方塊示意圖,由圖中可清楚看出本發明分眾推播系統1係與至少一通訊軟體2資訊連結,而分眾推播系統1包括有至少一標籤管理單元11、至少一儲存單元12、至少一分眾推播單元13、至少一接收單元14、至少一認證單元15、至少一用戶識別單元16、及至少一分析單元17,而認證單元15與標籤管理單元11、及分眾推播單元13資訊連結,以供管理者登入(如輸入帳號密碼等)進行操作。 Referring to the first embodiment, which is a block diagram of a preferred embodiment of the present invention, it can be clearly seen from the figure that the Focus Broadcasting System 1 of the present invention is linked with at least one communication software 2, and the Focus Push System 1 includes at least one tag management unit 11, at least one storage unit 12, at least one segment push unit 13, at least one receiving unit 14, at least one authentication unit 15, at least one user identification unit 16, and at least one analysis unit 17, The authentication unit 15 is linked with the tag management unit 11 and the segmentation push unit 13 for the administrator to log in (such as inputting an account password, etc.).

標籤管理單元11供增減管理複數標籤選項,及複數與各標籤選項對應之標籤資訊,於本實施例中標籤選項包含有複數類別選項,以及複數與各類別選項對應之標的選項作為實施,而儲存單元12存放有複數連絡資料、及複數分別與各連絡資料資訊關連之前述標籤資訊,各連絡資料分別與複數不同連絡者對應,藉此以建立連絡者的屬性資料(如性別、年齡、喜好、及飲食習慣等)。 The tag management unit 11 is configured to increase or decrease the management complex tag option, and the plurality of tag information corresponding to each tag option. In this embodiment, the tag option includes a plurality of category options, and the plurality of options corresponding to the category options are implemented as The storage unit 12 stores the plurality of contact information, and the plurality of tag information respectively associated with the information of each contact information, and each contact data corresponds to a plurality of different contacts, thereby establishing the attribute information of the contact person (such as gender, age, preference). , and eating habits, etc.).

分眾推播單元13與標籤管理單元11、儲存單元12、及通訊軟體2資訊連結,以選擇性依標籤選項、標籤資訊、或連絡資料經通訊軟體2發送至少一推播訊息給至少一連絡者,且分眾推播單元13包含有至少一供設定前述推播訊息發送時間之時間設定單元131、至少一供設定前述推播訊息發送內容 之訊息設定單元132、及至少一供設定前述推播訊息發送對象之分眾設定單元133,讓發送推播更為自由精確。 The voice broadcast unit 13 is connected to the label management unit 11, the storage unit 12, and the communication software 2 to selectively send at least one push message to the at least one contact via the communication software 2 according to the label option, the label information, or the contact data. And the voice broadcast unit 13 includes at least one time setting unit 131 for setting the time for sending the push message, and at least one for setting the content of the push message. The message setting unit 132 and at least one of the voice setting units 133 for setting the target of the push message transmission make the push push more free and accurate.

而接收單元14與通訊軟體2資訊連結以供接收至少一連絡者所回覆的回覆訊息,且接收單元14與該儲存單元12、及標籤管理單元11資訊連結,並得選擇性依前述回覆訊息令特定標籤資訊與特定連絡資料資訊關連,此外,因用戶識別單元16與接收單元14資訊連結,故接收單元14亦可選擇性依前述回覆訊息與用戶識別單元16配合作動,令標籤資訊與儲存單元12之連絡資料資訊關連,以更新連絡者的屬性資料(如性別、年齡、喜好、及飲食習慣等)。 The receiving unit 14 is connected to the communication software 2 for receiving the reply message replied by at least one of the contacts, and the receiving unit 14 is connected with the information of the storage unit 12 and the label management unit 11, and is selectively responsive to the reply message. The specific tag information is associated with the specific contact information. In addition, since the user identification unit 16 and the receiving unit 14 are connected to each other, the receiving unit 14 can also selectively cooperate with the user identification unit 16 according to the foregoing reply message to enable the tag information and the storage unit. The contact information of 12 is related to update the contact's attribute data (such as gender, age, preferences, eating habits, etc.).

而分析單元17與該儲存單元12資訊連結,以供後續對連絡資料或標籤資訊進行分析,另,上述僅為本發明其中之一實施態樣,其態樣不設限於此。 The analysis unit 17 is connected to the information of the storage unit 12 for subsequent analysis of the contact data or the label information. The above is only one of the embodiments of the present invention, and the aspect thereof is not limited thereto.

請同時配合參閱第一圖至第七圖所示,係為本發明較佳實施例之結構方塊示意圖、步驟示意圖、建立示意圖、製作示意圖、發送示意圖、接收示意圖、回覆示意圖、分眾推播示意圖、及分析示意圖,由圖中可清楚看出本發明之使用步驟為(a)建立、(b)發送詢問、(c)接收關連、(c1)個資關連、(d)挑選目標、(e)分眾推播、及(f)成效分析。 Please refer to the first to seventh embodiments at the same time, which are schematic diagrams, steps, schematic diagrams, production diagrams, transmission diagrams, reception diagrams, reply diagrams, and focus-pushing diagrams of the preferred embodiment of the present invention. And the analysis diagram, it can be clearly seen from the figure that the steps of the present invention are (a) establishment, (b) sending inquiry, (c) receiving connection, (c1) connection, (d) selection target, (e) Focus on the broadcast, and (f) effectiveness analysis.

欲使用分眾推播系統1時管理者先於認證單元15進行登入,然後進行步驟(a):同參第三圖所示,操作標籤管理單元11建立複數標籤選項(如性別選項、年齡層選項、喜好選項、或飲食習慣選項等),及複數與各標籤選項對應之標籤資訊(如性別資訊、年齡層資訊、喜好資訊、或飲食習慣資訊等),且進行步驟(b):同參第四圖、及第四A圖所示,管理者操作分眾推播單元13且資訊連結標籤管理單元11,於訊息設定單元132製作欲發送之內容以供詢問連絡者,內容包含與標籤選項、圖片、或文字等,且於時間設定單元131選擇發送時間(如即刻發送、或於特定時間才發送)並資訊連結儲存單元12選擇欲發送之對象(例如發送給全體連絡者、或是管理者指定發送給目標連絡者),才經通訊軟體2發送推播訊息給連絡者進行詢問。 To use the Focus Push System 1, the administrator logs in before the authentication unit 15, and then proceeds to step (a): as shown in the third figure, the operation tag management unit 11 establishes a plural tag option (such as gender option, age layer option). , preferences, or eating habits options, etc., and plural tab information (such as gender information, age information, preferences, or eating habits) corresponding to each tab option, and proceed to step (b): As shown in FIG. 4 and FIG. 4A, the administrator operates the segment push unit 13 and the information link tag management unit 11 creates a content to be sent in the message setting unit 132 for inquiring the contact, the content includes the tag option and the picture. Or a text or the like, and the time setting unit 131 selects the transmission time (such as immediate transmission or transmission at a specific time) and the information connection storage unit 12 selects an object to be transmitted (for example, to all the contacts, or the manager specifies Send to the target contact), then send a push message to the contact via the communication software 2 to ask.

步驟(c):同參第五圖、及第五A圖所示,連絡者收到推播訊息後視自身狀況選擇特定標籤選項(如選擇性別為男性或女性等),且經通訊軟體2進行回覆以產生回覆訊息給分眾推播系統1,分眾推播系統1由接收單元14來接收回覆 訊息,並與標籤管理單元11資訊連結以依照回覆訊息令特定標籤資訊與特定連絡資料資訊關連;舉例來說,當連絡者A選擇性別為男性之標籤選項且產生回覆訊息給分眾推播系統1時,接收單元14會作動從標籤管理單元11取得性別為男性之標籤資訊,且於儲存單元12更改連絡者A之連絡資料,使其與性別為男性之標籤資訊關連,即將連絡者A及其連絡資料添加「男性」之標籤。 Step (c): As shown in the fifth picture and the fifth picture A, the contact person selects the specific label option according to the situation after receiving the push message (for example, the gender is selected as male or female), and the communication software 2 A reply is sent to generate a reply message to the voice broadcast system 1, and the voice broadcast system 1 receives the reply by the receiving unit 14. The message is linked with the tag management unit 11 to associate the specific tag information with the specific contact information according to the reply message; for example, when the contact A selects the gender tag option and generates a reply message to the segment push system 1 At the same time, the receiving unit 14 activates the tag information of the gender as the male from the tag management unit 11, and changes the contact information of the contact A in the storage unit 12 to associate with the tag information of the gender as the male, that is, the contact A and its Add a label for "Men" to the contact information.

此外,因連絡者可能因曾經加入與管理者相關之會員、或粉絲團等,所以於用戶識別單元16儲存有與連絡者相關之用戶資料(如帳號、性別、年齡層、喜好、連絡電話、或飲食習慣等),故亦可進行步驟(c1):接收單元14與用戶識別單元16資訊連結,以依照回覆訊息令特定標籤資訊與於儲存單元12之特定連絡資料資訊關連對應;例如連絡者B回覆其具有OO會員資格且提供認證資料(如OO會員之帳號、或OO會員之連絡電話等),接收單元14則於用戶識別單元16尋找符合之用戶資料,尋找結果為有一筆與連絡者B提供之認證資料相符的用戶資料,其中記載性別為女性,則於儲存單元12更改連絡者B之連絡資料,使其與性別為女性之標籤資訊關連,即將連絡者B及其連絡資料添加「女性」之標籤。 In addition, since the contact person may have joined the member related to the manager, or the fan group, etc., the user identification unit 16 stores the user information related to the contact person (such as account number, gender, age layer, preferences, contact number, Or the eating habits, etc., the step (c1) can also be performed: the receiving unit 14 and the user identification unit 16 are linked to each other to associate the specific tag information with the specific contact information of the storage unit 12 according to the reply message; for example, the contact person B replies that it has OO membership and provides authentication information (such as an account of an OO member, or a contact phone of an OO member, etc.), and the receiving unit 14 searches for the matching user data at the user identification unit 16, and the search result is a contact and a contact. The user data matching the certification information provided by B, in which the gender is female, is changed in the storage unit 12 to change the contact information of the contact person B to associate with the gender-related label information, and the contact person B and its contact information are added. The label of women.

同參第六圖所示,然後視管理者需求進行步驟(d):管理者操作分眾推播單元13之分眾設定單元133經標籤管理單元11選擇目標標籤選項,且從儲存單元12取得具有與目標標籤選項相符的標籤資訊之目標連絡資料(例如管理者於分眾推播單元13之分眾設定單元133經標籤管理單元11選擇晨型人之標籤選項、及咖啡之標籤選項,則會從儲存單元12取得全部與晨型人之標籤、及咖啡之標籤選項資訊關連的連絡資料),並於分眾推播單元13之訊息設定單元132製作欲發送之內容,及由時間設定單元131選擇發送時間,再進行步驟(e)經通訊軟體2發送推播訊息給目標連絡者(如與晨型人之標籤、及咖啡之標籤資訊關連的連絡者)以達分眾推播之目的。 Referring to the sixth figure, the step (d) is performed according to the manager's request: the manager operates the focus setting unit 133 of the segmentation broadcast unit 13 to select the target tag option via the tag management unit 11, and obtains the associated tag from the storage unit 12. The target contact information of the tag information corresponding to the target tag option (for example, the manager selects the tag option of the morning person via the tag management unit 11 and the tag option of the coffee by the tag management unit 11 in the tagging unit 13 of the target tag option, and then the storage unit 12 obtaining all the contact information related to the label of the morning type and the label option information of the coffee, and creating the content to be transmitted by the message setting unit 132 of the focus broadcast unit 13, and selecting the transmission time by the time setting unit 131. Then, in step (e), the communication software 2 sends a push message to the target contact person (such as a contact with the label of the morning person and the tag information of the coffee) to achieve the purpose of the broadcast.

此外同參第七圖所示,後續亦可進行步驟(f):令分析單元17作動與儲存單元12資訊連結,以查看連絡資料和標籤資訊之變化,例如新增了幾筆連絡資料、與特定標籤資訊關連之連絡資料的數目變化等,進而供分析推撥所產生的成效。 In addition, as shown in the seventh figure, step (f) can be followed: the analysis unit 17 is activated to link with the storage unit 12 to view changes in the contact information and the label information, for example, several new contact materials are added, and The number of contact information associated with a particular tag information changes, etc., and is used for the analysis of the results of the push.

是以,本發明之分眾推播系統及其方法為可改善習用之技術關鍵在於:藉由標籤管理單元11、儲存單元12、分眾推播單元13、及接收單元14相配合,令本發明達到能自訂標籤且針對符合標籤之目標進行分眾推播之實用進步性。 Therefore, the technology of the present invention and the method for improving the conventional use are: the label management unit 11, the storage unit 12, the segmentation broadcast unit 13, and the receiving unit 14 cooperate to make the present invention reach The ability to customize labels and make practical advancements for targeted audiences.

惟,以上所述僅為本發明之較佳實施例而已,非因此即侷限本發明之專利範圍,故舉凡運用本發明說明書及圖式內容所為之簡易修飾及等效結構變化,均應同理包含於本發明之專利範圍內,合予陳明。 However, the above description is only the preferred embodiment of the present invention, and thus it is not intended to limit the scope of the present invention. Therefore, the simple modification and equivalent structural changes of the present specification and the drawings should be treated similarly. It is included in the scope of the patent of the present invention and is combined with Chen Ming.

綜上所述,本發明之分眾推播系統及其方法於使用時,為確實能達到其功效及目的,故本發明誠為一實用性優異之發明,為符合發明專利之申請要件,爰依法提出申請,盼 審委早日賜准本發明,以保障發明人之辛苦發明,倘若鈞局審委有任何稽疑,請不吝來函指示,發明人定當竭力配合,實感公便。 In summary, the present invention can be used to achieve its efficacy and purpose in the use of the system and its method. Therefore, the present invention is an invention that is excellent in practicality, and is an application for conforming to the invention patent. To file an application, I hope that the review committee will grant the invention as soon as possible to protect the inventor's hard work. If there is any doubt in the audit committee, please do not hesitate to give instructions, the inventor will try his best to cooperate and feel polite.

Claims (4)

一種分眾推播系統,其係與至少一通訊軟體資訊連結,該分眾推播系統包括:至少一標籤管理單元,該標籤管理單元供增減管理複數標籤選項,及複數與各該標籤選項對應之標籤資訊;至少一儲存單元,該儲存單元存放有複數連絡資料、及複數與分別各該連絡資料資訊關連之該標籤資訊;至少一分眾推播單元,該分眾推播單元與該標籤管理單元、該儲存單元、及該通訊軟體資訊連結,以選擇性依該標籤選項、該標籤資訊、或該連絡資料經該通訊軟體發送至少一推播訊息,且該分眾推播系統包含有至少一認證單元,該認證單元與該標籤管理單元、及該分眾推播單元資訊連結;至少一接收單元,該接收單元與該通訊軟體資訊連結以供接收至少一回覆訊息,且該接收單元與該儲存單元、及該標籤管理單元資訊連結,並得選擇性依前述回覆訊息令特定該標籤資訊與特定該連絡資料資訊關連;至少一用戶識別單元,該用戶識別單元與該接收單元資訊連結,且得選擇性依前述回覆訊息與該用戶識別單元配合作動,令該標籤資訊與該連絡資料資訊關連;及至少一分析單元,且該分析單元與該儲存單元資訊連結。 A focus broadcast system is linked to at least one communication software system, the focus broadcast system includes: at least one label management unit, the label management unit is configured to increase or decrease a management plural label option, and the plurality of labels correspond to each label option Label information; at least one storage unit, the storage unit stores a plurality of contact information, and the plurality of label information associated with each of the contact information; at least one of the audience push unit, the focus broadcast unit and the label management unit, The storage unit and the communication software information link to selectively send at least one push message via the communication software according to the label option, the label information, or the contact information, and the focus broadcast system includes at least one authentication unit The authentication unit is coupled to the tag management unit and the segment broadcast unit; at least one receiving unit is coupled to the communication software for receiving at least one reply message, and the receiving unit and the storage unit are And the label management unit information link, and optionally the specific reply to the message The information is related to the specific contact information; at least one user identification unit is connected to the receiving unit information, and selectively cooperates with the user identification unit according to the reply message to make the label information and the contact information Information related; and at least one analysis unit, and the analysis unit is linked to the storage unit information. 如申請專利範圍第1項所述之分眾推播系統,其中該分眾推播單元包含有至少一供設定前述推播訊息發送時間之時間設定單元、至少一供設定前述推播訊息發送內容之訊息設定單元、及至少一供設定前述推播訊息發送對象之分眾設定單元。 The method of claim 1, wherein the focus broadcast unit includes at least one time setting unit for setting a time for sending the push message, and at least one message for setting a content for sending the push message. a setting unit and at least one focus setting unit for setting the target of the push message to be sent. 一種分眾推播之方法,其包括:(a)管理者於至少一分眾推播系統之至少一認證單元進行登入操作,且該認證單元與該標籤管理單元、及該分眾推播單元資訊連結,並於該分眾推播系統之至少一標籤管理單元建立複數標籤選項,及複數與各該標籤選項對應之標籤資訊;(b)管理者操作該分眾推播系統之至少一分眾推播單元,經該分眾推播系統之至少一儲存單元取得複數連絡資料,且經至少一通訊軟體發送至少一 推播訊息給至少一連絡者;(c)連絡者經該通訊軟體回覆前述推播訊息產生至少一回覆訊息給該分眾推播系統之至少一接收單元,該接收單元與該標籤管理單元資訊連結,以依照前述回覆訊息令特定該標籤資訊與特定該連絡資料資訊關連;(c1)該接收單元與該分眾推播系統之至少一用戶識別單元資訊連結,以依照前述回覆訊息令特定該標籤資訊與特定該連絡資料資訊關連;(d)管理者操作該分眾推播單元經該標籤管理單元選擇目標該標籤選項,且從該儲存單元取得具有與目標該標籤選項相符的該標籤資訊之目標該連絡資料;(e)經該通訊軟體發送至少一推播訊息給目標該連絡者以達分眾推播之目的;及(f)令該分眾推播系統之至少一分析單元作動,以查看前述連絡資料和前述標籤資訊之變化。 A method for voice broadcast, comprising: (a) an administrator performing a login operation on at least one authentication unit of at least one of the audience promotion systems, and the authentication unit is linked to the label management unit and the focus broadcast unit. And at least one tag management unit of the focus broadcast system establishes a plurality of tag options, and a plurality of tag information corresponding to each tag option; and (b) the administrator operates at least one of the audience push units of the segment broadcast system, At least one storage unit of the voice broadcast system obtains multiple contact data, and sends at least one via at least one communication software Pushing the message to at least one contact person; (c) the contactor replies to the push message via the communication software to generate at least one reply message to at least one receiving unit of the focus broadcast system, the receiving unit and the tag management unit information link (c1) the receiving unit is associated with at least one user identification unit information of the voice broadcast system to notify the label information according to the foregoing reply message, in accordance with the foregoing reply message. Corresponding to the specific contact information information; (d) the manager operating the focus broadcast unit to select the target label option via the label management unit, and obtaining, from the storage unit, the target having the label information corresponding to the target label option Contacting the information; (e) transmitting at least one push message to the target contact person for the purpose of dissemination by the communication software; and (f) causing at least one analysis unit of the focus broadcast system to act to view the contact Changes to the information and the aforementioned label information. 如申請專利範圍第3項所述之分眾推播之方法,其中該步驟(b)所述之該分眾推播單元包含有至少一供設定前述推播訊息發送時間之時間設定單元、至少一供設定前述推播訊息發送內容之訊息設定單元、及至少一供設定前述推播訊息發送對象之分眾設定單元。 The method according to claim 3, wherein the focus broadcast unit of the step (b) includes at least one time setting unit for setting a time for sending the push message, at least one a message setting unit for setting the content of the push message to be sent, and at least one character setting unit for setting the object to be sent by the push message.
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TWI525581B (en) * 2013-08-28 2016-03-11 郭傳興 Intelligent messaging method, apparatus and computer-readable storage device
TWI578747B (en) * 2015-07-07 2017-04-11 樹德科技大學 A cloud push service system and method

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI525581B (en) * 2013-08-28 2016-03-11 郭傳興 Intelligent messaging method, apparatus and computer-readable storage device
TWI578747B (en) * 2015-07-07 2017-04-11 樹德科技大學 A cloud push service system and method

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