TWI570644B - Action Estimation Method Based on Non - mainstream Consumption Habits - Google Patents

Description

Mobile consumption reservation method based on non-mainstream consumption habits

The invention relates to a mobile consumption reservation method, in particular to an action consumption reservation method based on non-mainstream consumption habits.

With the advent of the era of knowledge economy, major European and American countries and the United Nations, the World Economic Forum, the World Bank and other international organizations have vigorously advocated and promoted "Open Data" as an important strategy for national development in recent years. Open information refers to a selected and licensed material that is not restricted by copyright, patents, or other regulatory mechanisms. It can be opened to the public, and anyone can publish it freely, whether it is to be published or There is no restriction on other uses. Under the limited resources of the government, we will make good use of the infinite creativity of the people and encourage the integration and use of open information to develop various innovative applications and services.

At present, the scope of the provision and application of open information in countries around the world continues to increase, including a large amount of open information such as science, ecological environment, business model, government resources, etc. Anyone can conduct research, supervision and public participation through data mining and restructuring. purpose. Therefore, many organizations and group activities can be helped by applying open information, and the value of various types of open information may be created in different forms at different times. For example, generating new knowledge, improving or creating new goods and services through analysis and integration of sources and patterns of data.

Therefore, an aspect of the present invention provides a mobile consumption reservation method based on non-mainstream consumption habits, which comprises a cloud management terminal, an entity merchant, and a plurality of consumer terminals, and is provided by an entity merchant. A promotion program based on non-mainstream consumption habits is given to the consumer side. The non-mainstream consumption habits are based on the open information based on the data judgment or calculation, and the physical merchant object and the consumer end object are filtered out, and the corresponding promotion scheme is pushed. Broadcast, the consumer side to make a reservation to the merchant based on the push information.

According to an embodiment of the present invention, the subscription consumer group accesses, transmits and receives consumer data, reservation schedule data and preferential materials by way of wireless connection.

According to an embodiment of the present invention, an online reservation service reservation request is submitted by the consumer to the entity merchant.

According to an embodiment of the present invention, when the entity merchant receives the online reservation service demand, the automatic reservation work schedule is performed, and the consumer terminal is replied online.

In one or more embodiments of the present invention, the promotion scheme based on non-mainstream consumption habits pre-defines the distance between two geographically relative positions, the number of days between two relative dates of one calendar, and some The weather condition or a folk festival day is corresponding to a non-mainstream consumption habit of a certain service content, and the data is judged or calculated on the basis of an open information, and the promotion plan is pushed to the consumer.

In accordance with one or more embodiments of the present invention, the open information is selected from the group consisting of weather forecasts, geographic maps, folk festival information, and any combination thereof.

According to one or more embodiments of the present invention, the non-mainstream consumption habits are included in It is foreseen that it is engaged in outdoor activities on rainy days, car washes on pre-known rainy days, and choose service bases that are relatively far away from service sites closer to consumers.

According to an embodiment of the present invention, the cloud manager includes a data analysis and judgment system and a database system. In one embodiment, the data analysis and judgment system includes an open data capture module, a data comparison module, and a screening module. In another embodiment, the database system includes a consumer database, a merchant database, an open database, a product database, and a push execution generation database.

According to an embodiment of the present invention, the physical merchant includes a computer device wirelessly connected to the cloud manager, and the computer device carries a reservation management application. In one embodiment, the reservation management application includes a receiving and managing reservation unit, a rights control unit, and a data processing unit.

The consumer terminal includes a portable smart communication device that wirelessly connects to the cloud manager, and the reservation generation application program is provided for the consumer to actively reserve the goods or services of the entity merchant, thereby generating the reservation order data, wherein the reservation order data is reserved. The reservation scheduling operation is completed by the appointment generation application, and the reservation management application of the computer device of the physical merchant is transmitted through the cloud manager through the wireless network.

According to the above, the present invention is an innovative subscription consumption preferential mode, which is based on pre-defined non-mainstream consumption habits, and uses open data data calculation to filter out preferential providers (merchants) and preferential objects ( Consumers and preferential methods (based on non-mainstream consumption habits), using mobile communication technology to provide preferential solutions to consumers actively and in advance, while allowing merchants to obtain appointments, so-called off-season or remote business locations in these industries Increase the opportunities for sales and service delivery, and make full use of open information to make businesses and consumers win.

100‧‧‧Reservation of consumer groups

110‧‧‧Cloud Manager

120‧‧‧Physical business side

130‧‧‧ Consumer

FIG. 1 is a schematic diagram showing a mobile consumption reservation method of the present invention.

Figure 2 is a flow chart showing the mobile consumption reservation method of the present invention.

FIG. 3 is a schematic flow chart showing the application of the mobile consumption reservation method of the present invention to an automobile cosmetic service.

Using the popularity of the network and the portable smart communication device, the mobile consumption reservation method of the embodiment of the present invention accesses, transmits and receives consumer data, reservation schedule data and preferential information by means of wireless connection, and provides consumers with an appointment to generate an appointment. The application (APP) online receives the promotion program promotion and reservation consumption function, and the merchant uses the appointment management application and the user to make an early appointment to arrange the work, thereby achieving the purpose of optimizing work efficiency and customer customization.

Referring to FIG. 1 and FIG. 2 together, FIG. 1 is a schematic diagram showing a mobile consumption reservation method according to the present invention; and FIG. 2 is a flow chart showing a mobile consumption reservation method according to the present invention. The subscription consumer group 100 includes a cloud manager 110, a physical merchant 120, and a plurality of consumers 130.

The cloud manager 110 includes a data analysis and judgment system and a database system; the entity merchant 120 includes a computer device wirelessly connected to the cloud manager 110, the computer device carries a reservation management application; and the consumer 130 includes a wireless connection cloud management. Portable intelligent communication device of the terminal 110, which carries a reservation generating application for the consumer to make an appointment actively Goods or services of a business.

The database system of the cloud manager 110 provides related data storage uploaded by the entity merchant 120 and the consumer 130, and includes a consumer database, a merchant database, an open database, a product database, and a push execution data. a library for storing merchandise/service information, member information, consumer personal data and consumption record data, and data for publicly-timed public information, such as geographic information, real-time traffic conditions, weather forecast data, Folk festival calendar data, announcements, holiday materials, etc.

Furthermore, the data analysis and judgment system of the cloud manager 110 provides a management front-end interface, including an open data capture module, a data comparison module, and a screening module. After the data of the entity merchant 120 is uploaded, the system statistical analysis can be performed, and the consumption statistics of the member, such as the consumption cycle, the amount, the performance statistics, the segmentation performance and the like, are provided as the customer group analysis information of the merchant manager. In addition, through correlation analysis, customer habit analysis, etc., with the instant public information data, the default data judgment or calculation can be performed to prompt the merchant to issue an appointment or preferential message to the customer; The consumer demand proposed by the terminal 130 provides an option for the reservation offer by calculating the relative geographical position, time point, period, and the like of the business base and the consumer.

The physical merchant 120 is wirelessly connected to the cloud manager 110 by a computer device. The computer device can be a desktop computer, a tablet computer, a smart phone, etc., and carries a reservation management application. The reservation management application includes receiving and managing the reservation unit, the authority control unit and the data processing unit, and assisting the merchant to perform preferential reminder reception, reservation order receiving, and work automatic scheduling. The entity merchant 120 can access statistical analysis data such as performance statistics charts, customer group information, and consumption cycles from the cloud manager 110, or immediately receive consumer pairing prompts based on preset judgment conditions or operation results. Proactively provide reservation offers to consumers In addition, the reservation receiving unit and the scheduling unit can receive the reservation request initiated by the consumer terminal 130, and automatically according to preset parameters of the required service (such as service required time, staff scheduling configuration, site configuration, etc.) Schedule and respond to consumers to achieve online fast appointments.

The consumer terminal 130 is wirelessly connected to the cloud manager 110 by a portable smart communication device. The portable smart communication device can be, for example, a smart phone or a tablet computer, and includes a reservation generating application, including automatic pushing. The subscription unit and the reservation selection unit, for the consumer to actively reserve the goods or services of the entity merchant, and transmit the reservation management application to the computer device of the entity merchant 120 via the cloud manager 110 via the wireless network, thereby generating the reservation order data. , complete the scheduled scheduling operation. The automatic pushing unit can receive the preferential notification from the cloud manager 110 in real time, and the cloud manager 110 performs the preset data judgment or calculation according to the consumer's consumption record data and the instant public information data. , provided with the reservation offer notice of the matching merchant. The consumer can respond to the booking offer of the matching merchant by the appointment selection unit, or the main customer directly obtains the preferential offer by using the appointment method, thereby helping the merchant to win the first consumer experience of the unfamiliar consumer, thereby thereby The second service opportunity makes the new customer the main customer.

The "concessions" described in this article are specifically defined by the cloud server of the cloud manager 110 based on a database of public information, with specific parameter values (including but not limited to: two geographically The result of systematic judgment or calculation of the distance between the relative positions, the number of days between the relative dates of the calendar, a certain weather condition, and a folk festival day is defined as corresponding to the non-mainstream consumption of a certain service content. Customary, the promotional program offered.

The "promotional plan" described above can be based on the results of the immediate calculation of the interaction A program, or a long-term program based on specific rules. For example, the interactive solution can locate different relatives of the location of the consumer and the business location of the physical merchant via the instant satellite, and provide different promotion schemes (for example, a far-reaching scheme is provided to attract consumers to the near future). Businesses strive for performance); long-term programs can be defined, for example, when the official weather forecasting unit forecasts a certain number of days (for example, three days later), the weather is rainy, and the golf course provides rainy day reservations, which provide long-term preferential solutions for the main customers. .

Therefore, in accordance with one or more embodiments of the present invention, the "open information" is selected from weather forecasts, geographic maps (business locations, sightseeing locations), traffic information (public transportation, instant road conditions), and folk festival information. (Not suitable for moving or traveling in the calendar or folklore, information on the date or month of the purchase of movable or immovable property), announcement of holiday (or non-formal holiday) information and any combination thereof. The "non-mainstream consumption habits" may include, but are not limited to, pre-known rainy days for outdoor activities, car washing in the foreseen rain days, selection of service locations relatively far from the service locations closer to the consumer, or folklore or Consumers who are entrusted to move, rent a car, make reservations, engage in water sports, purchase movable property or real estate on days or months that are not suitable for the calendar.

Hereinafter, an embodiment of the present invention will be described in detail by taking an automobile cosmetic service as an example. As shown in FIG. 2, the cloud manager 110 updates the selected public information database (in the embodiment, the weather forecast data is taken as an example) at a preset frequency, and promptly corresponds to the preset merchant. The data and consumer data are calculated, and the merchants and consumers corresponding to the weather conditions within a specific schedule are screened out, and the promotion information is promptly pushed to the selected consumers.

In this embodiment, the cloud manager 110 selects 1/17 as a car wash concession date according to a pre-defined non-mainstream consumption habit according to a pre-defined non-mainstream consumption habit, that is, a car wash under the pre-known rainy day. And push this promotional message to the consumer record analysis The selected consumer 130 enables the consumer to make an online reservation using the loaded reservation generation application (APP) within a limited time range, and the reservation information is sent to the entity merchant 120 via the cloud manager 110, and the reservation is made. The management application completes the reservation scheduling according to the preset time and site configuration of the required service, and returns the cloud manager 110 to reply to the notification of the consumer order acceptance. In this way, through instant offer notification, online booking and optimization of work schedules, consumers and operators have the most instant and most convenient two-way communication, which can bring new service experience to consumers and create business for the business. Opportunity.

The present invention has been disclosed in the above embodiments, and is not intended to limit the present invention. Any one skilled in the art can make various modifications and refinements without departing from the spirit and scope of the present invention. This is subject to the definition of the scope of the patent application.

100‧‧‧Reservation of consumer groups

110‧‧‧Cloud Manager

120‧‧‧Physical business side

130‧‧‧ Consumer

Claims (10)

An action consumption reservation method based on non-mainstream consumption habits, comprising: forming a reservation consumption group, the reservation consumption group comprising a cloud manager, at least one entity merchant and a plurality of consumers, and accessing by wireless connection Transmitting and receiving a consumer profile, an appointment schedule profile, and a offer profile; and providing at least one service content by the or the entity merchants, and defining the service content or the service content corresponding to an operation result A non-mainstream consumer habit, giving a promotion plan based on non-mainstream consumption habits; and the cloud manager immediately based on an open information, with a parameter value for data comparison judgment or operation, to obtain the Defined as the result of the operation of the non-mainstream consumption habits, that is, the entity that provides the promotion scheme based on the non-mainstream consumption habit is selected, and the target consumer is paired according to the consumer data, and the non-mainstream is actively pushed. a promotional program for consumption habits to the target consumer, wherein the open information includes weather forecast information, geographic maps Folk festivals, or any combination of information, the parameter value comprises a distance between two opposing positions on a geographic, a calendar on the number of days between two dates opposite, a weather condition, a folk festival, or any combination thereof. The mobile consumption reservation method based on the non-mainstream consumption habit described in claim 1 further includes the consumer submitting an online reservation service reservation request to the entity merchant. The action consumption reservation method based on the non-mainstream consumption habit described in claim 2 further includes: when the entity merchant receives the online reservation service demand, performing an automatic reservation work schedule, and replying to the consumer end online. The action consumption reservation method based on non-mainstream consumption habits as claimed in claim 1, wherein the non-mainstream consumption habits are included in the foreseen rainy day for outdoor activities, car washing on a predicted rainy day, and selecting a service closer to the consumer. A relatively distant service base outside the site. The mobile consumption reservation method based on non-mainstream consumption habits as claimed in claim 1, wherein the cloud manager includes a data analysis and judgment system and a database system. The action consumption reservation method based on non-mainstream consumption habits as described in claim 5, wherein the data analysis and judgment system comprises an open data capture module, a data comparison module, and a screening module. The mobile consumption reservation method based on non-mainstream consumption habits as claimed in claim 5, wherein the database system comprises a consumer database, a merchant database, an open database, a commodity database, and a push execution generation database. The action consumption reservation method based on the non-mainstream consumption habits of claim 1, wherein the entity merchant comprises a computer device wirelessly connected to the cloud manager, and the computer device of the entity merchant carries a reservation management application. The mobile consumption reservation method based on non-mainstream consumption habits as claimed in claim 8, wherein the reservation management application comprises a receiving and managing reservation unit, an authority control unit, and a data processing unit. The action consumption reservation method based on the non-mainstream consumption habits of claim 1, wherein the plurality of consumer terminals comprise a portable smart communication device, and the cloud manager is wirelessly connected. The portable smart communication device of the consumer side carries a reservation generating application for the consumer to actively reserve the goods or services of the entity merchant, thereby generating an appointment order data, wherein the reservation order data is generated by the reservation The application is transmitted to the reservation management application of the computer device of the physical merchant via the cloud manager via the wireless network.