TWI569639B - Internet Protocol TV Personalized Page Generation - Google Patents

Description

Network protocol TV personalized page generation method

The invention relates to a network protocol television audio and video service, in particular to a network protocol television personalized page generation method.

Network-assigned TV is a kind of broadband TV. A system that uses broadband networks to transmit TV information is to transmit digital programs to users through the Internet protocol on broadband. Because Internet Protocol TV belongs to a digital TV, it is generally The TV needs to be equipped with a corresponding digital TV set-top box to receive the channel, and the supplier usually provides the on-demand video service to the user.

However, most users who currently use the network protocol TV service only have one network agreement TV account installed on the fixed TV device in the home or office. If you want to provide exclusive services to individual members in the user group, More than two network agreement TV accounts are required, which is not practical in terms of economic cost considerations. If multiple users use the same network agreement TV account, if the carrier wants to use the network for sales purposes. When the agreement TV account collects user behavior data, the user behavior data obtained will not be specific to individual users, which is not conducive to subsequent customized services.

The invention provides a method for generating a network agreement television personalized page, which mainly uses an existing network protocol television (IPTV) device installed by a customer and a personal device to be paired with a one-way network agreement television account, and a new personal device is successfully paired. Adding a user member in the customer group, so that one network protocol TV account can be paired with multiple devices into a multi-user environment, and the network agreement TV service can analyze and calculate the operation behavior of individual users, aiming at Each user member has his or her own network protocol TV personal page to enrich the performance of the network agreement TV product. Compared with other multi-user network protocol TV services, this method does not require additional equipment and is easy to operate. It can also solve the problem that the application customer can not be effective when sharing a network protocol TV service for a group. Targeted access to user behavior data for personalized content promotion and commercial advertising.

The method for generating the network protocol television personalized page of the present invention can mainly include the following steps: 1. A network protocol TV service module is disposed on at least one human device, and the network protocol television service module is configured through a network and a network. Pairing a network agreement TV account module on a network agreement television system; 2. the network agreement TV account module generates a corresponding person data table according to the network agreement television service modules; 3. the network The agreement TV account module generates a personalized page data according to the personal data table modules, and transmits the personalized page data to the network agreement television service module; 4. the network agreement television service module passes the The personalized page data generates a personalized page module, the personalized page module collects a user operation record; 5. The network agreement TV service module transmits the user operation record to The network agreement television account module; 6. the network agreement television account module analyzes the user operation record and generates a measurement item data; 7. the network agreement television account module updates the individual according to the measurement item data The data table; and 8. the network agreement television account module adjusts the personalized page module according to the updated personal data table.

The personal device may include a mobile phone, a tablet, a personal computer, and a television, and the personal data sheet may include user identification ID data, paired network agreement television account information, paired personal device data, personal service option information, and most Always watch channel information.

The user operation record may include the time of entering and leaving the network agreement television service, the time of entering and leaving the channel, the video playing and ending time, the preview movie, the video introduction viewing, the movie payment record, the user identification ID data, and the time stamp data. The measurement project data includes video content preferences, preview video counts, video introduction views, movie payment records, service usage times, and service usage time.

The network agreement television service module will adjust the personalized page module according to the updated personal data table. If the user enters the personalized page module and enters the field to serve the television channel, the television channel service is presented and played. The most frequently watched channel, if the entry field is the home page, the service option is presented to the personalized page module according to an arrangement method. The arranging method may include the following steps: 1. marking the arrival cost according to the option position of the personalized page module presented on the screen; 2. setting the TV channel service option at the lowest cost of arrival; And 3. According to the updated profile information and the arrival cost setting option.

Compared with the prior art, the present invention has the following effects:

1. The present invention allows a network-assigned television service to provide multiple user functions without the need for additional devices, allowing a single network-assigned television account to be used by multiple people.

2. Use personal devices to pair with network protocol TVs to generate multi-user services, reducing the complexity of setting and switching users.

3. Collecting user behavior data and calculating and analyzing through personal devices and personalized pages, it can generate exclusive pages that are highly consistent with user behavior and suitable for the user's personal mode.

4. The personal page can save user operation time, and can recommend and commercialize the audio and video content that is of interest to each member.

S101~S106‧‧‧Step procedure

S301~S307‧‧‧Step procedure

401‧‧‧Home

402‧‧‧Film Street

403‧‧‧Selected

404‧‧‧ action

405‧‧‧ Pacific Rim

S1051~S1056‧‧‧Step process

S1061~S1063‧‧‧Step process

800‧‧‧ personalized page template

801‧‧‧ option for arrival cost 1

802‧‧‧ option for arrival cost 2

803‧‧‧ option for arrival cost of 3

9000‧‧‧Personalized page initial screen

901‧‧‧ Mother's iPad

902‧‧‧Father's mobile phone

903‧‧‧ Big Brother's notebook computer

904‧‧‧Sister's mobile phone

9001‧‧‧Mother's exclusive personalized page

9002‧‧‧ Father's exclusive personalized page

FIG. 1 is a schematic diagram showing the steps of a method for generating a personalized television page of a network protocol according to the present invention.

FIG. 2 is a schematic diagram showing an example of a personal data table paired with a network agreement television account module of the present invention.

Figure 3 is a schematic diagram showing the steps of the method after the personal device issues a page switching instruction in the present invention.

Figure 4 is a hierarchical structure diagram of the network protocol television service option in the personalized page of the present invention.

Figure 5 is a schematic diagram showing the steps of the method for measuring the calculation of project data in the personalized page of the present invention.

Figure 6 is a schematic diagram showing the example of normalizing the measurement project data into a consistent score in the personalized page of the present invention.

Figure 7 is a schematic diagram showing the steps of the method for setting personalized page service options in the personalized page of the present invention.

Figure 8 is a schematic diagram of the arrival cost of the location of the page placement option in the personalized page of the present invention.

Figure 9 is a schematic diagram showing the connection of the personalized page and the personal device of the present invention.

Figure 10 is a schematic diagram showing the corresponding page of the personalization page of the present invention and the connection of the mother's personal device.

Figure 11 is a schematic diagram of a corresponding page for generating a personalized page of the present invention and a personal device connection of the father.

The present invention will be further described in detail with reference to the accompanying drawings and embodiments.

The present invention provides a network protocol television personalized page generation method, which is applicable to a network protocol television service, and includes the following steps: Step S101 network agreement television service pairing, the user utilizes a network protocol television service mode on a personal device The group is paired with a network-assigned TV account module set in a network-associated television system via the Internet. This step uses the personal device as a basis for judging individual users in the same group, each user. Utilizing the network protocol TV service model set on the personal device The group, paired with a network-associated television system, can be paired with a plurality of personal devices used by a plurality of users, which can be a mobile phone, a tablet or a personal computer.

Step S102 personalizes the page setting. After the pairing is successful, the network agreement TV account module adds and initializes the corresponding user profile for the user. This step is to initialize the personal page related data field after pairing is successful, and the pairing is performed. Upon completion, the network-associated television system associates the personal device with the network-assigned television account module, and adds a profile module to the user to store the user identification ID, the paired network agreement television account, and the pairing. Personal device model, personal service options, most frequently viewed channel data, and boot-in page; the personal service option, which has not yet been collected with relevant user operation records, is first copied by the network agreement TV home service default option. Come and arrange according to the original service order option of the home page. The most frequently viewed channel data is set to any channel, and the boot access page is set as the home page. Please refer to Figure 2 for the content example of the personal data table module. The agreed TV account module then transmits the personalized page data to the network agreement TV service module.

Step S103: Personalized page switching, the user who completes the pairing can use the personal device to switch the network agreement television service to the personalized page module or use the network protocol television service through the personal device, as shown in FIG. 3, the user uses The personal device switches the network protocol television service viewed on the television to the user personalized page module, that is, in step S301, the personal device issues a switching instruction, and when the user selects to switch to the personalized page module in the personal device, the network is located. After receiving the command, the network agreement TV account module of the agreement television system sets the network agreement television account to the user personalized page mode, and sets the network agreement TV to the personalized page mode in step S302, and then proceeds to step Step S303, restarting the upper box, loading the personal data corresponding to the user after the set-top box is restarted, and resetting the user personalized page according to the personal service option, which is loaded according to the user profile data in step S304. The personalized page allows the user to use the network protocol TV service in the personal page mode; if the user wants to switch back to the default home page, the user chooses to switch to the default home page on the personal device, and performs the step S301 to switch the personal device. The instruction, after receiving the command, the network agreement television system sets the network agreement television account to the preset homepage mode, and sets the network agreement television to the preset homepage mode in step S305, and then performs step S306 to restart the upper box. After the set-top box is powered on, the preset page is loaded in step S307. However, at the same time, all the Internet Protocol TV accounts can only accept one paired user to use the personalized website to use the network agreement TV service. If other users issue the command to switch the personalized page at the same time, the network on the TV The agreed TV service will be rebooted and enter the personalized page of other users.

In step S104, the behavior record collection is performed by collecting the operation behavior record of the network agreement television service through the network agreement television personalized page module on the personal device, and the step is that the network agreement television service module passes the personalized page mode. The group collects the operation records of individual users using the network agreement TV service, mainly collecting data through two channels, one is to use the network agreement TV service on the personal device, and the other is to use the network through the personalized page module on the TV. The road agreement television service, both of which collect individual user behaviors through the network agreement TV service module, must be recorded for subsequent analysis. These operations include: access to the network agreement TV sub-services (such as Movie Street, Serials, concert halls, etc.) Time, access to each TV channel (such as People's Video, TV, China, etc.) time, video playback and end time, preview video, video introduction and video payment records, will also be marked when recording Identification ID Data, operational behavior type data, and timestamp data.

Step S105 analyzes the operation behavior record, the network agreement TV account module analyzes the operation behavior record, and adjusts the user profile after the calculation, and the step is to analyze and calculate the collected user operation behavior record to obtain the user The preferred order of network protocol TV services, users use the network agreement TV service to view audio and video content, mainly including TV channel services and on-demand movies. The network agreement TV service option is usually a hierarchical structure, please refer to Figure 4, If the user wants to watch an on-demand action movie, the Pacific Ocean 405, the user must enter the movie street 402 sub-option from the home page, and then enter the category selection 403, action 404, and Pacific Rim 405 options in sequence, after several orders. In order to find the desired movie, the purpose of analyzing the operation record is to find out the user's favorite audio and video content service, such as the action options in the above example, and to find out the user's favorite TV channel, the network agreement TV account. The module generates a measure of the project data to allow the user to Click on the small number that can get like audio and video content.

Step S105 periodically analyzes the calculation method of the measurement item data described in the operation behavior record, and may further include the following steps. Please refer to FIG. 5: preliminary score in step S1051, and add the total content of the video and audio content of the service within the statistical time range. Six measures for previewing the number of videos, video introductions, video payment records, service usage times, and service usage time; among them, the audio and video content preferences of the service are the video viewing time scores under the network agreement TV service, and the score is The videos watched by each user are calculated by adding the scores respectively. The score of one film is calculated as the percentage of the play time and the length of the movie. If it is less than 20%, the score is 0. 20%-35% is 1 point, 35%-50% is 2 points, 50%-65% is 3 points, 65%-80% is 4 points, more than 80% is 5 points; step S1052 is normalized , normalize the six measurement project data into consistent scores, such as the example shown in Figure 6, for the content preference level project, the highest score service is 10 points, and other services are scaled to 0-10 scores; S1053 score weighting, respectively weighting the six measurement items and adjusting the final score according to the weight; step S1054 ranks the ranking, ranking the services according to the order of the scores, and storing the personal service options in the user profile; step S1055 calculates the television channel The usage time is based on the collected channels to enter and record the viewing time of each channel in the statistical time range, and the channel with the most viewing time is stored in the most frequently viewed channel field of the user profile; and the TV channel setting in step S1056, if in the statistical time Within the scope, if the viewing time of the TV channel accounts for a depreciation (such as 80%) of all service usage time, the boot entry field in the user profile is set as the TV channel service, if less than the door The threshold is set to the first page.

Step S106: Personalizing the page update, wherein the network agreement TV account module configures and generates an updated personalized page according to the adjusted user profile, when the user personally switches the network agreement TV service to the personalized page. Load the user profile and generate a personalized page, if booting If the entry field is a TV channel, the TV channel service will be displayed and the most frequently watched channel will be switched. The user can immediately watch the TV channel that is often watched; if the boot entry field is the home page, according to the user profile, The service option is set on the homepage interface to generate a personalized page for the user to choose to use, and the detailed method of setting the personalized page service option is as follows, please refer to Figure 7: Step S1061 Arrival Cost Calculation, find the page setting option The arrival cost of the location, the arrival cost definition is the number of times the user needs to click on the remote control when entering the specific service option. Please refer to Figure 8. The place where the service option can be placed in the personalized page template 800 is the lower left corner. 9 position options, the central number of the block position represents the arrival cost of the position, and the arrival cost of the first position 801 in the upper left corner is 1, because the service option set at this position, the user only has to select the selection button once. The service option is available, and the cost of arrival at location 802 below is 2 because the user must first go down Press once, press the select button once to enter, and so on, the arrival cost of position 803 is 3; step S1062 TV channel setting, first set the TV channel service to the lowest cost of arrival, this TV service is connected to the user The most frequently watched channel, the user can enter the most frequently watched channel once selected; step S1063 is arranged according to the order of personal service options. The service option with higher user interest should be configured at the lower the cost of arrival, the full number will be Personal service options are configured in order at the corresponding cost of arrival until the home page is available Once the location for the placement service option is configured, it becomes the first page of the personalized page.

The following is an embodiment of the present invention applied to a user group to make the purpose of the present invention easier to understand. The four members of a family are users of the network agreement television service, and the user group members have fathers, Mother, big brother and younger sister, have already applied for a network agreement TV service account at home. Please refer to Figure 9. Every member of the family likes to use personal devices held by them to pair with the home network protocol TV service. iPad901, father's mobile phone 902, Big Brother's notebook computer 903 and Xiaomei's mobile phone 904, through the set-top box, and then through the network and network agreement TV service account pairing, and generated personalized page initial page 9000; pairing completed After that, each member can switch the TV network TV service of the TV to the personalized page mode to use the audio and video service, and then the network agreement TV service system collects the operation records of each member's respective service through the personal device and analyzes it. After calculation, each user member is adjusted and produces a personalized personalized page.

For example, the mother prefers to watch Japanese TV dramas and Korean dramas. When the mother uses the personal device mother's iPad 901 to switch to the mother's personalized page, the schematic diagram of the personalized page will be referred to Figure 10, for the mother's exclusive personalized page 9001; see also In the picture 11, when the father used the network protocol TV service most of the time to watch the TV sports channel, when the father switched the network agreement TV service to the father's personalized page with his father's mobile phone 902, it would be directly based on the page setting. Into the TV sports channel, the father's exclusive personalized page 9002, so that each member of the user's family can have a suitable and exclusive network agreement TV service interface.

The detailed description of the preferred embodiments of the present invention is specifically described, but the embodiment is not intended to limit the scope of the invention. Equivalent implementations or modifications departing from the spirit of the invention are intended to be included in the scope of the invention.

In summary, the case is innovative in terms of technical ideas, and also has multiple functions that are not in the prior art. It has fully complied with the statutory invention patent requirements of novelty and progressiveness, and has filed a patent application according to law. You are requested to approve the invention patent. The application is to invent the invention, and it is a matter of feeling.

9000‧‧‧Personalized page initial screen

901‧‧‧ Mother's iPad

902‧‧‧Father's mobile phone

903‧‧‧ Big Brother's notebook computer

904‧‧‧Sister's mobile phone

Claims (9)

A network protocol television personalized page generating method, the method comprising: a network protocol television service module disposed on at least one human device, the network protocol television service module is disposed through a network and disposed in a network agreement television system Pairing a network agreement TV account module; the network agreement TV account generates a corresponding person profile according to the network agreement TV service module; the network agreement TV account is based on the profile table to generate a personalization The page data is transmitted to the network protocol television service module; the network agreement television service module generates a personalized page module by using the personalized page data, and the personalized page module collects one User operation record; the network agreement television service module transmits the user operation record to the network agreement TV account module; the network agreement TV account module analyzes the user operation record and generates a measurement item data The network agreement television account module updates the personal data table according to the measurement project data; and the network association TV Account module to update the personal data page according to the Personal Data table after the update. The method of generating a network agreement television personalized page according to claim 1, wherein the personal device can include a mobile phone, a tablet, a personal computer, and a television. The method for generating a network agreement television personalized page as described in the application scope 1, The personal data sheet may include user identification ID data, paired network agreement television account data, paired personal device data, personal service option data, and most frequently viewed channel data. The method for generating a network agreement television personalized page according to the application scope of claim 1, wherein the user operation record may include the time of entering and leaving the network agreement television service, the time of entering and leaving the channel, the video playing and ending time, previewing the movie, and introducing the video. Watch, video payment history, user ID data, and timestamp data. The method for generating a network agreement television personalized page according to the application scope of the first aspect, wherein the measurement item data includes a video content preference degree, a preview movie number, a movie introduction view number, a movie payment record, a service usage time, and a service usage time. The method for generating a network agreement television personalized page according to claim 1, wherein: the network agreement television service module adjusts the personalized page module according to the updated personalized page data, if the user enters the individual When the page module enters the field to serve the TV channel, the TV channel service is presented and the most frequently watched channel is played. If the entry field is the home page, the service option is presented to the personalized page module according to an arrangement method. The method for generating a network agreement television personalized page according to claim 1, wherein the network agreement television account module analyzing the user operation record may include the following steps: summing the video content preference of the service within a statistical time range Six measures for previewing the number of videos, video introductions, video payment records, service usage times, and service usage time; normalizing six measurement project data into consistent scores; Give weights to the six measurement items and adjust the final score according to the weight; arrange the services according to the order of the scores, and store the personal service options in the user's personal data; according to the collected channels, the viewing time of each channel in the statistical time range The channel with the most viewing time is stored in the most frequently watched channel field of the user's profile; and if the viewing time of the TV channel is divided by the value of all the service times greater than or equal to one threshold within the statistical time range, the user is personally The boot entry field in the data is set to the TV channel service, and vice versa, it is set as the default home page. The method for generating a network agreement television personalized page according to claim 1, wherein the network agreement television service module generates the personalized page module by using the personalized page data, and the method includes the following steps: finding a page setting option location The cost of arrival; first set the TV channel service to the lowest cost of arrival, this TV service is connected to the user's most frequently watched channel, the user can enter the most frequently watched channel once selected; and according to the order of personal service options The service option with higher user interest should be configured at a lower cost of arrival, and all personal service options are arranged in the order of corresponding arrival cost in order, until the location of the home page for the service option is configured. The method for generating a network agreement television personalized page according to claim 6, wherein the arranging method comprises: marking each of the option positions presented on the screen according to the personalized page module Arrival cost; set the TV channel service option to the lowest cost of arrival; and set the option based on the updated profile data and the arrival cost.