TWI568251B - Incentive Message Delivery Method and System - Google Patents
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Description
本發明是有關於一種通訊方法與系統,特別是指一種激勵式訊息傳遞方法與系統。 The present invention relates to a communication method and system, and more particularly to an incentive message delivery method and system.
隨著電腦與網路通訊技術的快速發展,個人與行動通訊已經深入我們的生活之中。例如,使用者藉由操作行動裝置來傳送訊息給朋友,或者,電信公司藉由遠端伺服器發送訊息至各個使用者的行動裝置上等等。 With the rapid development of computer and network communication technologies, personal and mobile communication has penetrated into our lives. For example, the user transmits a message to a friend by operating the mobile device, or the telecommunication company sends a message to each user's mobile device via a remote server, and the like.
然而,大部分的使用者不喜歡收到直接來自電信公司的訊息,尤其是廣告訊息;而若是來自預先設定的發送端,例如是朋友,的訊息一般是比較能被接受的。此外,在現行的通訊機制中,使用者常會收到來自不同發送端但內容相同或相似的訊息,且這些相同或相似的訊息都是在呈現給使用者之後,使用者才知道這些訊息是相同或相似的,因而令人感到困擾。 However, most users do not like to receive messages directly from the telecommunications company, especially advertising messages; and if the message is from a pre-set sender, such as a friend, the message is generally acceptable. In addition, in the current communication mechanism, users often receive messages from different senders but have the same or similar content, and these same or similar messages are presented to the user, and the user knows that the messages are the same. Or similar, and thus disturbing.
因此,本發明之目的,即在提供一種激勵式訊息傳遞方法。 Accordingly, it is an object of the present invention to provide an incentive message delivery method.
於是本發明激勵式訊息傳遞方法,由一包含一伺服器、多個上層節點裝置,及多個葉節點裝置的系統執 行。該伺服器經由通訊網路連接每一上層節點裝置,且每一葉節點裝置經由通訊網路連接至少一上層節點裝置。該激勵式訊息傳遞方法包含以下四步驟:在步驟(a),該伺服器發送一第一訊息至每一上層節點裝置。 Therefore, the incentive message transmission method of the present invention is implemented by a system including a server, a plurality of upper node devices, and a plurality of leaf node devices. Row. The server is connected to each upper node device via a communication network, and each leaf node device is connected to at least one upper node device via a communication network. The incentive message delivery method comprises the following four steps: In step (a), the server sends a first message to each upper node device.
在步驟(b),至少二上層節點裝置發送該第一訊息至所連接的每一葉節點裝置。 In step (b), at least two upper node devices transmit the first message to each of the connected leaf node devices.
在步驟(c),每一葉節點裝置從所連接的所有上層節點裝置中的任一者接收到該第一訊息之後判斷是否第一次接收到該第一訊息。 In step (c), each leaf node device determines whether the first message is received for the first time after receiving the first message from any of the connected upper node devices.
在步驟(d),當步驟(c)的判斷結果為否定時,該葉節點裝置不呈現該第一訊息的任何相關資訊。 In step (d), when the result of the determination in the step (c) is negative, the leaf node device does not present any relevant information of the first message.
此外,本發明之另一目的,即在提供一種激勵式訊息傳遞系統。 Moreover, another object of the present invention is to provide an incentive messaging system.
於是本發明激勵式訊息傳遞系統,包含一伺服器、多個上層節點裝置及多個葉節點裝置。 Thus, the incentive message delivery system of the present invention comprises a server, a plurality of upper node devices, and a plurality of leaf node devices.
該伺服器產生一第一訊息並向外發送該第一訊息。 The server generates a first message and sends the first message outward.
該等上層節點裝置經由通訊網路個別地連接該伺服器並從該伺服器接收該第一訊息,且至少二上層節點在接收到該第一訊息之後向外發送該第一訊息。 The upper node devices individually connect to the server via the communication network and receive the first message from the server, and at least two upper nodes send the first message after receiving the first message.
該等葉節點裝置每一葉節點裝置經由通訊網路連接至少一上層節點裝置,每一葉節點裝置從所連接的所有上層節點裝置中的任一者接收到該第一訊息之後判斷是 否第一次接收到該第一訊息,當判斷結果為否定時,該葉節點裝置不呈現該第一訊息的任何相關資訊。 Each of the leaf node devices is connected to at least one upper node device via a communication network, and each leaf node device determines that the first message is received from any of the connected upper node devices If the first message is received for the first time, when the judgment result is negative, the leaf node device does not present any related information of the first message.
本發明之功效在於:該葉節點裝置的使用者能選擇訊息的發送端,且不會重複瀏覽到相同或相似的訊息。 The effect of the present invention is that the user of the leaf node device can select the sender of the message and does not repeatedly browse to the same or similar message.
1‧‧‧伺服器 1‧‧‧Server
2‧‧‧上層節點裝置 2‧‧‧Upper node device
2a~2c‧‧‧上層節點裝置 2a~2c‧‧‧Upper node device
3‧‧‧葉節點裝置 3‧‧‧ leaf node device
3a‧‧‧葉節點裝置 3a‧‧‧Ye node device
41~47‧‧‧步驟 41~47‧‧‧Steps
51~54‧‧‧步驟 51~54‧‧‧Steps
9‧‧‧通訊網路 9‧‧‧Communication network
本發明之其他的特徵及功效,將於參照圖式的實施方式中清楚地呈現,其中:圖1是一示意圖,說明本發明激勵式訊息傳遞系統的架構;圖2是一流程圖,說明由一伺服器產生並傳遞訊息至多個上層節點裝置與葉節點裝置的步驟流程;及圖3是一流程圖,說明由一上層節點裝置產生並傳遞訊息至所連接的葉節點裝置的步驟流程。 Other features and advantages of the present invention will be apparent from the embodiments of the present invention. FIG. 1 is a schematic diagram illustrating the structure of the stimulating message delivery system of the present invention. FIG. 2 is a flow chart illustrating A flow of steps for a server to generate and deliver messages to a plurality of upper node devices and leaf node devices; and FIG. 3 is a flow chart illustrating the flow of steps for generating and transmitting messages to a connected leaf node device by an upper node device.
發明被詳細描述之前,應當注意在以下的說明內容中,類似的元件是以相同的編號來表示。 Before the invention is described in detail, it should be noted that in the following description, similar elements are denoted by the same reference numerals.
參閱圖1,本發明激勵式訊息傳遞系統包含一伺服器1、多個上層節點裝置2、及多個葉節點裝置3。該伺服器1經由通訊網路9連接每一上層節點裝置2,且包含多個分別對應該等上層節點裝置2的計數器(counter)(圖未示)。每一葉節點裝置3經由通訊網路9連接至少一上層節點裝置2,並具有一資料庫(圖未示)。 Referring to FIG. 1, the incentive message delivery system of the present invention comprises a server 1, a plurality of upper node devices 2, and a plurality of leaf node devices 3. The server 1 is connected to each upper node device 2 via a communication network 9, and includes a plurality of counters (not shown) corresponding to the upper node devices 2, respectively. Each leaf node device 3 is connected to at least one upper node device 2 via a communication network 9, and has a database (not shown).
特別地,在本實施例中,每一上層節點裝置2 及每一葉節點裝置3均為具有一螢幕的一行動裝置或電腦,並藉由執行一特定的應用程式(APP)來執行本發明激勵式訊息傳遞方法。其中,該行動裝置或電腦經由設定該應用程式來成為該上層節點裝置2或該葉節點裝置3;且每一葉節點裝置3經由設定該應用程式來設定與那些上層節點裝置2連接,例如,身份為該葉節點裝置3的使用者可設定該應用程式來連接身份為該上層節點裝置2的朋友。 In particular, in the present embodiment, each upper node device 2 And each leaf node device 3 is a mobile device or computer having a screen, and executes the incentive message transmitting method of the present invention by executing a specific application (APP). Wherein, the mobile device or the computer becomes the upper node device 2 or the leaf node device 3 by setting the application; and each leaf node device 3 is configured to connect with those upper node devices 2 by setting the application, for example, identity The user of the leaf node device 3 can set the application to connect the friend who is the identity of the upper node device 2.
該激勵式訊息傳遞系統傳遞訊息的方式有二種 ,第一種方式為藉由該伺服器1產生並向外傳遞訊息,第二種為藉由該上層節點裝置2產生並向外傳遞訊息,以下詳述該二種傳遞方式。 There are two ways for the incentive messaging system to deliver messages. The first way is to generate and transmit messages through the server 1, and the second is to generate and transmit messages through the upper node device 2, which are described in detail below.
參閱圖2,圖2說明上述第一種訊息傳遞方式的 步驟流程。首先,在步驟41,該伺服器1產生一包含一第一編號的第一訊息,並發送該第一訊息至每一上層節點裝置2;在本實施例中,該第一訊息可為一文字訊息或一包含一圖片的圖片訊息。 Referring to FIG. 2, FIG. 2 illustrates the first type of message transmission. Step process. First, in step 41, the server 1 generates a first message including a first number, and sends the first message to each upper node device 2; in this embodiment, the first message may be a text message. Or an image message containing an image.
接著,在步驟42,至少二上層節點裝置2發送 該第一訊息至所連接的每一葉節點裝置3。 Next, in step 42, at least two upper node devices 2 send The first message is to each of the leaf node devices 3 connected.
接著,在步驟43,每一葉節點裝置3從所連接 的所有上層節點裝置2中的任一者接收到該第一訊息並經由該第一編號判斷出該第一訊息是由該伺服器1所產生之後,判斷是否第一次接收到該第一訊息。在本實施例中,該葉節點裝置3在本身的資料庫中搜尋是否存有該第一編 號,當判斷的結果為肯定時,即判斷為非第一次接收到該第一訊息,否則,判斷為第一次接收到該第一訊息並將該第一編號存於本身的資料庫中。 Next, in step 43, each leaf node device 3 is connected from Any one of the upper node devices 2 receives the first message and determines, by the first number, that the first message is generated by the server 1, and determines whether the first message is received for the first time. . In this embodiment, the leaf node device 3 searches in its own database for the existence of the first series. No. When the result of the judgment is affirmative, it is judged that the first message is not received for the first time; otherwise, it is determined that the first message is received for the first time and the first number is stored in its own database. .
當該葉節點裝置3判斷非第一次接收到該第一訊息時,進行步驟47,也就是不呈現該第一訊息的任何相關資訊於本身的螢幕上,並刪除該第一訊息;而當該葉節點裝置3判斷為第一次接收到該第一訊息時,進行步驟44~46。 When the leaf node device 3 determines that the first message is not received for the first time, step 47 is performed, that is, the related information of the first message is not presented on the screen of the first message, and the first message is deleted; When the leaf node device 3 determines that the first message is received for the first time, steps 44 to 46 are performed.
在步驟44,該葉節點裝置3呈現該第一訊息的內容或一相關於該第一訊息的訊息提示於本身的螢幕上,並發送一相關於該第一訊息的確認資訊至發送該被判斷為第一次接收到的第一訊息的上層節點裝置2。 In step 44, the leaf node device 3 presents the content of the first message or a message related to the first message on its own screen, and sends a confirmation message related to the first message to the sending of the determined message. It is the upper node device 2 of the first message received for the first time.
接著,在步驟45,發送該被判斷為第一次接收到的第一訊息的上層節點裝置2發送該確認資訊至該伺服器1。 Next, in step 45, the upper node device 2 that transmits the first message determined to be received for the first time transmits the confirmation information to the server 1.
接著,在步驟46,該伺服器1增加對應於發送該確認資訊的上層節點裝置2的計數器的數值。 Next, at step 46, the server 1 increments the value of the counter corresponding to the upper node device 2 that transmitted the acknowledgment information.
舉例來說,再參閱圖1,葉節點裝置3a經由通訊網路9連接上層節點裝置2a、上層節點裝置2b,及上層節點裝置2c。若葉節點裝置3a接收到來自上層節點裝置2a的該第一訊息並判斷為第一次接收到該第一訊息,則在本身的螢幕上呈現該第一訊息的內容或一相關於該第一訊息的訊息提示,並將該第一訊息中的第一編號存於本身的資料庫中。之後,當葉節點裝置3a再從上層節點裝置2b 或上層節點裝置2c接收到該第一訊息之後,葉節點裝置3a藉由將該第一訊息中的第一編號與該資料庫做比對而判斷出非第一次接收到該第一訊息,所以不呈現該第一訊息的任何相關資訊於本身的螢幕上,並刪除該第一訊息,所以,葉節點裝置3a的使用者不會重複瀏覽到該第一訊息。 For example, referring back to FIG. 1, the leaf node device 3a connects the upper node device 2a, the upper node device 2b, and the upper node device 2c via the communication network 9. If the leaf node device 3a receives the first message from the upper node device 2a and determines that the first message is received for the first time, the content of the first message or a related message is presented on the screen itself. The message prompts and stores the first number in the first message in its own database. Thereafter, when the leaf node device 3a is again from the upper node device 2b After the upper node device 2c receives the first message, the leaf node device 3a determines that the first message is not received for the first time by comparing the first number in the first message with the database. Therefore, the related information of the first message is not presented on the screen of the first message, and the first message is deleted. Therefore, the user of the leaf node device 3a does not repeatedly browse to the first message.
此外,特別地,藉由該等計數器的設計,該伺 服器1可統計每一上層節點裝置2所發送的該第一訊息的數量;在商業應用上,可依據所發送的該第一訊息的數量來提供該上層節點裝置2的使用者相對的獎勵,例如常見的紅利點數,計數器的數值愈高,則紅利點數愈高;如此,可激勵該上層節點裝置2的使用者努力發送該第一訊息給與其連接的葉節點裝置3。 In addition, in particular, by the design of the counters, the servo The server 1 can count the number of the first message sent by each upper node device 2; in the commercial application, the relative reward of the user of the upper node device 2 can be provided according to the number of the first message sent. For example, the common bonus points, the higher the value of the counter, the higher the bonus point; thus, the user of the upper node device 2 can be excited to send the first message to the leaf node device 3 connected thereto.
參閱圖3,圖3說明上述第二種訊息傳遞方式的 步驟流程。首先,在步驟51,該上層節點裝置2發送一包含一第二編號的第二訊息至所連接的至少一葉節點裝置3;在本實施例中,該第二訊息也可為一文字訊息或一包含一圖片的圖片訊息。 Referring to FIG. 3, FIG. 3 illustrates the second type of message transmission method described above. Step process. First, in step 51, the upper node device 2 sends a second message including a second number to the connected at least one leaf node device 3. In this embodiment, the second message may also be a text message or a A picture message of a picture.
接著,在步驟52,該葉節點裝置3根據該第二 編號判斷出該第二訊息是由所連接的上層節點裝置2所產生之後,判斷是否第一次接收到該第二訊息。在本實施例中,該葉節點裝置3先判斷該第二訊息為該文字訊息或該圖片訊息。若判斷為該文字訊息,則進一步分析該第二訊息的文字內容並從中擷取至少一關鍵詞並計算其詞頻,然後,藉由搜尋本身的資料庫來判斷是否本身的資料庫中存 有相似於該關鍵詞及其詞頻的記錄,當判斷的結果為肯定時,即判斷為非第一次接收到該第二訊息,否則,判斷為第一次接收到該第二訊息並將該關鍵詞及其詞頻存於本身的資料庫中。若判斷為該圖片訊息,則擷取該圖片的影像特徵,然後,藉由搜尋本身的資料庫來判斷是否本身的資料庫中存有相似於該影像特徵的記錄,當判斷的結果為肯定時,即判斷為非第一次接收到該第二訊息,否則,判斷為第一次接收到該第二訊息,且將該影像特徵存於本身的資料庫中。 Next, in step 52, the leaf node device 3 is based on the second After the number is determined to be generated by the connected upper node device 2, it is determined whether the second message is received for the first time. In this embodiment, the leaf node device 3 first determines that the second message is the text message or the picture message. If it is determined to be the text message, the text content of the second message is further analyzed and at least one keyword is extracted therefrom and the word frequency is calculated, and then, by searching its own database, it is determined whether it is stored in its own database. There is a record similar to the keyword and its word frequency. When the result of the judgment is affirmative, it is determined that the second message is not received for the first time. Otherwise, it is determined that the second message is received for the first time and the The keywords and their words are stored in their own database. If the picture message is judged, the image feature of the picture is captured, and then, by searching the database of itself, it is determined whether there is a record similar to the image feature in the database, and when the result of the determination is affirmative That is, it is determined that the second message is not received for the first time; otherwise, it is determined that the second message is received for the first time, and the image feature is stored in its own database.
當該葉節點裝置3判斷非第一次接收到該第二 訊息時,進行步驟54,也就是不呈現該第二訊息的任何相關資訊於本身的螢幕上,並刪除該第二訊息;而當該葉節點裝置3判斷為第一次接收到該第二訊息時,進行步驟53,也就是呈現該第二訊息的內容或一相關於該第二訊息的訊息提示於本身的螢幕上。 When the leaf node device 3 determines that the second is not received for the first time In the message, proceeding to step 54, that is, not displaying any related information of the second message on the screen itself, and deleting the second message; and when the leaf node device 3 determines that the second message is received for the first time At the same time, step 53 is performed, that is, the content of the second message or a message related to the second message is presented on its own screen.
舉例來說,再參閱圖1,若葉節點裝置3a接收 到來自上層節點裝置2a的一第二訊息並判斷為該文字訊息且第一次接收到該第二訊息,則在本身的螢幕上呈現該第二訊息的文字內容或一相關於該第二訊息的訊息提示,並將該第二訊息的文字內容的至少一關鍵詞及其詞頻存於本身的資料庫中。之後,當葉節點裝置3a再從上層節點裝置2a接收到另一第二訊息之後,葉節點裝置3a藉由將該第二訊息中的關鍵詞及其詞頻與本身的資料庫中的關鍵詞及其詞頻的記錄做相似度比對而判斷出非第一次接收到該第二 訊息,所以不呈現該第二訊息的任何相關資訊於本身的螢幕上,並刪除該第二訊息,所以,葉節點裝置3a的使用者不會重複瀏覽到內容相同或相似的第二訊息。 For example, referring to FIG. 1, if the leaf node device 3a receives When a second message from the upper node device 2a is determined and the text message is received and the second message is received for the first time, the text content of the second message or a second message is presented on the screen itself. The message prompts and stores at least one keyword of the text content of the second message and its words in its own database. After that, after the leaf node device 3a receives another second message from the upper node device 2a, the leaf node device 3a uses the keywords in the second message and the word frequency thereof and the keywords in the database. The record of the word frequency is compared with the similarity to determine that the second is not received for the first time. The message, so that the relevant information of the second message is not presented on the screen itself, and the second message is deleted, so that the user of the leaf node device 3a does not repeatedly browse to the second message with the same or similar content.
綜上所述,本發明激勵式訊息傳遞方法與系統 ,藉由該伺服器1連接該等上層節點裝置2,且每一葉節點裝置3可選擇性的連接一或多個上層節點裝置2的設計,能讓使用者選擇訊息的發送端,此外,藉由該葉節點裝置3判斷是否重複地接收到來自該伺服器1或該上層節點裝置2的相同或相似的訊息,能避免使用者重複瀏覽到相同或相似的訊息,也能統計該上層節點裝置2所發送的有效訊息的數量,故確實能達成本發明之目的。 In summary, the incentive message transmission method and system of the present invention The server 1 is connected to the upper node device 2, and each leaf node device 3 can selectively connect one or more upper node devices 2, so that the user can select the sender of the message, and further, borrow It is determined by the leaf node device 3 whether the same or similar message from the server 1 or the upper node device 2 is repeatedly received, which can prevent the user from repeatedly browsing to the same or similar message, and can also count the upper node device. 2 The number of valid messages sent, so it is indeed possible to achieve the object of the present invention.
惟以上所述者,僅為本發明之實施例而已,當 不能以此限定本發明實施之範圍,即大凡依本發明申請專利範圍及專利說明書內容所作之簡單的等效變化與修飾,皆仍屬本發明專利涵蓋之範圍內。 However, the above is only an embodiment of the present invention, when The scope of the present invention is not limited thereto, that is, the simple equivalent changes and modifications made by the present invention in the scope of the invention and the patent specification are still within the scope of the invention.
1‧‧‧伺服器 1‧‧‧Server
2‧‧‧上層節點裝置 2‧‧‧Upper node device
2a~2c‧‧‧上層節點裝置 2a~2c‧‧‧Upper node device
3‧‧‧葉節點裝置 3‧‧‧ leaf node device
3a‧‧‧葉節點裝置 3a‧‧‧Ye node device
9‧‧‧通訊網路 9‧‧‧Communication network
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| TW498258B (en) * | 1999-10-28 | 2002-08-11 | Onflow Corp | Online focused content generation, delivery, and tracking |
| US20120191532A1 (en) * | 2011-01-20 | 2012-07-26 | Samsung Electronics Co., Ltd. | Method and apparatus for providing advertisement service |
| CN102779308A (en) * | 2012-01-09 | 2012-11-14 | 合一网络技术(北京)有限公司 | Advertisement release method and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TW498258B (en) * | 1999-10-28 | 2002-08-11 | Onflow Corp | Online focused content generation, delivery, and tracking |
| US20120191532A1 (en) * | 2011-01-20 | 2012-07-26 | Samsung Electronics Co., Ltd. | Method and apparatus for providing advertisement service |
| CN102779308A (en) * | 2012-01-09 | 2012-11-14 | 合一网络技术(北京)有限公司 | Advertisement release method and system |
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