TWI424366B - Internet Multimedia Player Advertising System - Google Patents

Description

Network multimedia player advertising system

The invention relates to a network multimedia player advertising system, in particular to a function of mediating multimedia and advertising, and having effect management.

With the advancement of information technology, web multimedia players have developed in large numbers in recent years, which has become a business opportunity for the Internet. At present, advertisements are mostly embedded in web pages by means of web advertisements, but with the development of web multimedia players, directly Producing the right ads in a web player is a future business opportunity.

At present, advertisements in web players are often unable to complete the required market play, and the mechanism of mediation and performance response is still not complete. Therefore, the advertisers’ intention is still not enough, so a multimedia advertisement with mediation and performance response is needed. system.

The main object of the present invention is to provide a network multimedia player advertising system, which comprises a network multimedia player, a multimedia data management module, an advertisement management module, a mediation module, and a performance management module. The network multimedia player accepts the viewer's point of view, outputs a request message, and plays the multimedia material. The multimedia data management module is configured to store a plurality of multimedia materials, receive the request information, output the multimedia data to be played and the layout settings to the network multimedia player, and output the playback information. The advertisement management module connects the multimedia player to output the advertisement to the multimedia player, and is used to confirm the advertiser's account information, accept the advertisement demand, calculate the advertisement fee and provide a payment platform, store the advertisement uploaded by the advertiser, output the advertisement demand, And react the broadcast effect to the advertiser. The media module is connected to the multimedia data management module and the advertisement management module to receive the broadcast information of the multimedia data management module and the advertising requirements output by the advertisement management module, and to match the advertisement to the appropriate The multimedia material is sent to the advertisement management module to select an advertisement to be played. The performance management module connects the network multimedia player to count the broadcast effect of the advertisement on the network player, and connects the advertisement management module to reflect the broadcast effect to the advertisement management module.

The invention can achieve the advertising benefit by customizing the advertisement of the advertiser according to the demand when playing in the suitable multimedia material. It is also possible to use the performance management module to enable advertisers to adjust according to the results, thereby enabling the advertising cost to achieve higher advertising efficiency.

Further, the keyword advertisement, the keyword time search, and the weighted calculation of the advertisement and the multimedia material can be used to achieve higher advertising efficiency.

The embodiments of the present invention will be described in more detail below with reference to the drawings and the <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt;

Referring to the first figure, a block diagram of the network multimedia player advertising system of the present invention. As shown in the first figure, the network multimedia player advertisement system 1 of the present invention comprises a network multimedia player 10, a multimedia material management module 20, an advertisement management module 30, a mediation module 40, and a performance management module 50. . The network multimedia player 10 accepts the viewer's point of view, outputs a request message, and plays the multimedia material. The multimedia data management module 20 is configured to store a plurality of multimedia materials, receive the request information, output the multimedia data to be played and the layout settings to the network multimedia player 10, and output the playback information. The advertisement management module 30 connects the multimedia player to output the advertisement to the multimedia player, and is used for confirming the account information of the advertiser, accepting the advertisement demand, calculating the advertisement fee, providing the payment platform, storing the advertisement uploaded by the advertiser, and outputting the advertisement requirement. And react the broadcast effect to the advertiser. The mediation module 40 is connected to the multimedia data management module 20 and the advertisement management module 30 for receiving the broadcast information of the multimedia data management module 20 and the advertisement demand output by the advertisement management module 30, and calculating the advertisement. The media is combined with the appropriate multimedia material, and a mediation determination value is sent to the advertisement management module 30 to select the advertisement to be played. The performance management module 50 is connected to the network multimedia player 10 for counting the broadcast effect of the advertisement on the network player 10, and is connected to the advertisement management module 30 to reflect the broadcast effect to the advertisement management module 30.

Multimedia data includes text, sound, graphics, presentations, animations, movies, web pages, TV shows, video or interactive programs. The advertising requirements may include layout size, play time, play period, target content, advertisement start date, advertisement cost, target content, historical average browsing audience, target content category, keywords, etc., and the advertisement requirements may be obtained by the medium. The module 40 calculates the match. The advertisement may be embedded in the network multimedia player 10 or may be superimposed on the network multimedia player 10 in a manner of jumping out of the window without affecting the progress state of the network multimedia player 10.

Referring to the second to fourth figures, respectively, a detailed block diagram of the multimedia data management module 20, the advertisement management module 30, and the mediation module 40 of the present invention. As shown in the second figure, the multimedia data management module 20 of the present invention includes a multimedia database 21, a layout setting unit 23, a broadcasting unit 25, and a retrieval unit 27 for storing at least one multimedia material and layout. The unit 23 sets the layout of the network multimedia player 10 and the layout position of the advertisement superimposed or embedded in the network multimedia player 10 according to the request information, and outputs a layout setting value to the network multimedia player 10. The broadcast unit 25 receives the request information of the network multimedia player 10, and issues a selection command to select the multimedia material to be played from the multimedia library 21 and output it to the network multimedia player 10. The search unit 27 is coupled to the multimedia database 21 and the mediation module 40 for establishing a search query table for the time points of text and characters in each multimedia material in the multimedia database 21 to provide keyword search and The function of keyword search time based on conditional retrieval.

As shown in the third figure, the advertisement management module 30 of the present invention includes an account management unit 31, an advertisement demand setting unit 33, a gold stream management unit 35, an advertisement database 37, and an advertisement selection output unit 39. The account management unit 31 is configured to confirm the account information of the advertiser, and provide a function of establishing an account, and the broadcast effect of the performance management module 50 is reflected to the advertiser. The advertisement demand setting unit 33 is configured to set an advertisement requirement of the advertiser, and the gold flow management unit 35 is configured to The advertisement needs to calculate the advertising fee, and provides a payment platform, such as a financial card transfer payment or a credit card payment. The advertisement database 37 is used to store advertisements from the advertiser, and the advertisement selection output unit 39 is associated with the advertisement database 37 and the media module. 40 links, in accordance with the mediation determination value, when the multimedia material is played, an advertisement selection command is issued to instantly select at least one of the advertisements from the advertisement database 37 to output to the network multimedia player 10.

As shown in the fourth figure, the media module 40 of the present invention includes a link unit 41 and a weighting calculation unit 43. The link unit 41 and the multimedia management module 20 are coupled to the advertisement management module 30 to receive an advertisement demand setting unit. And the advertisement information of the multimedia management unit 20, the advertisement in the advertisement database 37 of the advertisement management module 30 is linked with the multimedia data in the multimedia database 21 of the multimedia management module 20, and the medium is output. A value is determined to the ad management module 30 to select an ad. The mediation module 40 weighting calculation unit 43 is coupled with the retrieval unit 27 of the multimedia management unit 20, and performs weighting calculation on the keyword or keyword appearance time, and then provides the weighted calculation value to the linking unit 41, so that the multimedia and the advertisement are Matching is more in line with the needs of advertisers.

The advertising system of the network multimedia player of the invention is characterized in that the advertisement advertisement can be customized when the advertisement of the advertiser is broadcasted according to the demand in the suitable multimedia material.

Another feature of the network multimedia player advertising system of the present invention is that the performance management module enables the advertiser to adjust according to the effect, thereby enabling the advertising cost to achieve higher advertising efficiency.

Another feature of the network multimedia player advertisement system of the present invention is that it can achieve higher advertising efficiency by keyword search, keyword time search, and weighted calculation of media and multimedia data.

1. . . Network multimedia player advertising system

10. . . Network multimedia player

20. . . Multimedia data management module

twenty one. . . Multimedia library

twenty three. . . Layout setting unit

25. . . Broadcasting unit

27. . . Search unit

30. . . Advertising management module

31. . . Account management unit

33. . . Advertising demand setting unit

35. . . Gold flow management unit

37. . . Advertising database

39. . . Advertising selection output unit

40. . . Media module

41. . . Link unit

43. . . Weighted calculation unit

50. . . Performance management module

The first figure is a block diagram of the network multimedia player advertising system of the present invention.

The second figure is a detailed block diagram of the multimedia data management module of the present invention.

The third figure is a detailed block diagram of the advertisement management module of the present invention.

The fourth figure is a detailed block diagram of the media module of the present invention.

1. . . Network multimedia player advertising system

10. . . Network multimedia player

20. . . Multimedia data management module

30. . . Advertising management module

40. . . Media module

50. . . Performance management module

Claims (7)

A network multimedia player advertising system comprising: a network multimedia player, accepting viewers to read, outputting a request message and playing at least one multimedia material; a multimedia data management module storing a plurality of multimedia materials and receiving the Requesting information to output the at least one multimedia material and a layout setting value to be played to the network multimedia player from the multimedia materials, and outputting a playback information; an advertisement management module connecting the multimedia player to at least An advertisement is output to the multimedia player, and is used for confirming account information of a plurality of advertisers, accepting a plurality of advertisement requirements, calculating an advertisement fee, providing a payment platform, storing a plurality of advertisements uploaded by the advertisers, and outputting the advertisements Responding to the advertising requirements and the broadcast effect to the advertisers; a media module to link the multimedia data management module and the advertisement management module for receiving the broadcast information output by the multimedia data management module, and The advertisement management module outputs the advertisement requirements and, through calculation, the advertisements Cooperating with appropriate multimedia materials, and respectively transmitting a mediation determination value to the advertisement management module to select an advertisement to be played from the advertisements; and a performance management module to link the network multimedia player to count the Waiting for the advertisement effect of the advertisement in the network player, and connecting the advertisement management module to reflect the broadcast effect to the advertisement management module, wherein at least one of the advertisements is embedded or superimposed on the network multimedia player. And does not affect the progress of the network multimedia player. The system of claim 1, wherein the at least one multimedia material comprises at least one of a text, a sound, a graphic, a briefing, an animation, a movie, a web page, a video, a television program, or an interactive program. The system of claim 1, wherein the multimedia data management module comprises: a multimedia database for storing the at least one multimedia material; a layout setting unit configured to set the network multimedia playback according to the requirement information a layout of the device, and a layout location of at least one of the advertisements embedded or superimposed on the network multimedia player; a broadcast unit receiving the request information output by the network multimedia player and issuing a selection An instruction to select the at least one multimedia material to be played from the multimedia database and output to the network multimedia player; and a retrieval unit coupled to the multimedia database and the mediation module for A search query table is created at the time point of the text and the text in each multimedia material in the multimedia library to provide a keyword search and a keyword search time according to the condition. The system of claim 1, wherein the advertisement management module comprises: an account management unit for confirming account information of the advertisers, providing a function for establishing an account, and the performance management module The statistical broadcast effect is reflected to each of the advertisers; an advertisement demand setting unit is configured to set advertisement requirements of the advertisers; and a gold flow management unit is configured to calculate an advertisement fee according to the advertisement requirements, and provide the a payment platform, an advertisement database for storing the advertisements from the advertisers; and an advertisement selection output unit coupled to the advertisement database and the mediation module, according to the mediation determination value, When the at least one multimedia material is played, an advertisement selection instruction is issued to instantly select at least one output of the advertisements from the advertisement database to the network multimedia player. The system of claim 1 or 4, wherein the advertisement requirement includes a layout size, a play time, a play period, a target content, an advertisement start date, an advertisement cost, a target content history average browsing audience, and a target. At least one of the content category and the keyword. The system of claim 1 or 4, wherein the payment platform is a financial card transfer payment or a credit card payment. The system of claim 1, wherein the mediation module comprises: a link unit coupled to the multimedia management module and the advertisement management module, receiving the advertisement requirements and the broadcast information, And the advertisement is linked to the multimedia materials, and the mediation determination value is outputted to the advertisement management module to select an advertisement; and a weighted calculation unit is coupled to the retrieval unit of the multimedia management module for the multiple key The word or keyword occurrence time is weighted and a weighted calculation value is output to the link unit.