TWI459319B - Electric signage shopping system and shopping method with electric signage - Google Patents

Description

Electronic kanban shopping system and shopping method with electronic kanban

The present invention relates to a shopping technique with an electronic signboard, and more particularly to a shopping technique for displaying contact information using an electronic signage to enable a communication device to instantly connect and display a corresponding shopping web page.

At present, electronic billboards in various public places have always been quite important advertising spots in marketing, and in order to further attract consumers' attention, the display style of electronic billboards has gradually evolved from traditional static pictures to dynamic movies.

However, even with the current popular shopping sites, electronic billboards that display still images or dynamic movies still do not provide consumers with a fast and convenient shopping environment. For example, after a consumer finds a favorite product through a still picture or a dynamic movie displayed by an electronic signboard, not only must the relevant keywords displayed in the picture or the video be remembered, but also the Internet connection can be accessed through the communication device. After going to the relevant shopping website, you can enter the relevant shopping website to search for detailed products to search for the desired products and start the checkout process. Because consumers often forget the keywords, and the classification of the products in the shopping site is quite complicated, it is not easy to search, and consumers certainly cannot enjoy the fast and convenient shopping environment and experience.

In order to solve this problem, some manufacturers design codes or barcodes (such as one-dimensional barcodes or two-dimensional barcodes) that can be used for scanning by consumers on the electronic billboard, but the basis for implementing such purchases using codes or barcodes It is based on high-end communication devices that have built-in image capture devices and scanning analysis software for most consumers. The high-end communication devices with built-in image capture devices and scanning analysis software are usually extremely expensive, so the actual The implementation effect and popularity are not ideal. Furthermore, even if consumers have high-end communication devices with built-in image capture devices and scanning analysis software, it is impossible for the communication device to perform predetermined image capture or scan analysis when the consumer is far away from the electronic signage. .

Therefore, there is a need for a shopping technology with an electronic signboard to provide consumers with a convenient and fast shopping experience and environment.

In view of the various deficiencies of the prior art, one of the main objects of the present invention is to provide a shopping technique that allows a consumer to quickly and conveniently purchase an item displayed on an electronic signage.

In order to achieve the above and other objects, the present invention provides an electronic signage shopping system, which is applied to an environment in which a communication device is used, including: an electronic signboard, which displays product information and corresponding contact information for the communication device to use. The contact information issues a corresponding shopping instruction; and the processing device includes: an instruction receiving module, an identification search module, and an information transmitting module. The command receiving module receives the shopping instruction sent by the communication device, and the identification search module identifies the contact information corresponding to the shopping instruction received by the command receiving module to search for the contact corresponding to the identified contact. Information link information, and the information sending module sends the link information searched by the identification search module to the communication device, so that the communication device links and displays the shopping information corresponding to the link information through the received link information. Web page.

In addition, the present invention also provides a shopping method with an electronic signboard, which is applied to an environment with an electronic signage, a communication device, and a processing device, and includes the following steps: (1) causing the electronic signboard to display product information and corresponding contacts. (2) causing the communication device to issue a corresponding shopping instruction according to the contact information; (3) causing the processing device to receive a shopping instruction issued by the communication device to identify contact information corresponding to the shopping instruction; (4) And causing the processing device to search for the corresponding link information according to the identified contact information; and (5) causing the processing device to transmit the searched link information to the communication device, so that the communication device is linked and displayed by the received link information A shopping page corresponding to the link information.

Therefore, since the invention can utilize the command receiving module, the identification search module, and the information sending module of the processing device and the remote communication device, when the consumer sees the desired product information on the electronic board, The contact information corresponding to the product information can be input on the communication device to enable the processing device to return the link information corresponding to the contact information, thereby instantly connecting and displaying the corresponding shopping page by using the obtained link information on the communication device. In this way, consumers can get a convenient and fast shopping environment and experience.

The other embodiments of the present invention will be readily understood by those skilled in the art from this disclosure.

Please refer to FIGS. 1A and 1B for the electronic signage shopping system provided by the present invention. As shown in FIG. 1A, the electronic signage shopping system of the present invention includes an electronic signboard 1 and a processing device 3, and is applied to a communication device. In the environment of use, it should be noted that the processing device 3 of the present invention is provided with an instruction receiving module 30, an identification search module 31, and an information sending module 32, and can be integrated into a network service provider. (Internet Service Provider, referred to as ISP) voice server.

The electronic signboard 1 displays the product information 10 and the corresponding contact information 11 for the communication device 2 to issue a corresponding shopping instruction according to the contact information 11. In this embodiment, the product information 10 may be a static picture or a dynamic movie of the product, and the contact information 11 may be a phone number of the corresponding product, wherein different products have different product information 10 and corresponding contact information 11; After the communication device 2 inputs the telephone number of the corresponding product, the corresponding shopping instruction can be directly sent by dialing the call. Of course, the contact information 11 can also be a code or a bar code containing the phone number, and the communication device 2 can capture and input by the related image capturing device, and parse the included phone number for dialing. .

The command receiving module 30 receives the shopping instruction issued by the communication device 2, in other words, when the contact information 11 is the phone number of the corresponding product or the phone number of the corresponding product, the command receiving module 30 and the communication device 2 can borrow Linked by dialing.

After the instruction receiving module 30 receives the shopping instruction, the identification search module 31 performs relevant identification analysis to identify the contact information corresponding to the shopping instruction received by the instruction receiving module 30, and then searches according to the identified contact information. Link information corresponding to the identified contact information. In this embodiment, the connection information is the webpage address of the corresponding shopping website corresponding to the product information 10. As shown in FIG. 1B, the processing device 3 can have the information of the contact information and the connection information corresponding to the contact information. The library 33, therefore, the identification search module 31 can use the database 33 to search for the connection information corresponding to the identified contact information; of course, the identification search module 31 can also use the external network without relying on the relevant database. Perform a smart search directly to find the link information corresponding to the previously identified contact information.

The information transmitting module 32 transmits the link information searched by the identification search module 31 to the communication device 2, so that the communication device 2 connects and displays the shopping web page corresponding to the link information 20 by the received link information 20. In this way, the consumer can start the relevant checkout process directly in the shopping webpage by the communication device 2, exempting the need to additionally memorize keywords in the prior art, and the trouble of searching in the complicated product classification. In this embodiment, the information sending module 32 can selectively send the searched link information to the communication device 2 in the form of a short message, so that the communication device 2 displays the link information 20 after opening the short message to avoid the consumer. Incorrectly touching the link information 20 leads to an unintended checkout process.

Referring to FIG. 2 , in order to understand the shopping method of the electronic signage provided by the present invention, it is necessary to firstly describe that the shopping method of the electronic signage of the present invention is applied to an environment with an electronic signage, a communication device, and a processing device. In this, the environment for use can refer to Figures 1A and 1B.

In step S20, the electronic signboard 1 is caused to display the product information 10 and the corresponding contact information 11, and then proceeds to step S21. In this embodiment, the product information 10 may be a static picture or a dynamic movie, and the contact information 11 may be a phone number or a code or bar code containing the phone number.

In step S21, the communication device 2 is caused to issue a corresponding shopping instruction based on the contact information 11, and then proceeds to step S22. In the present embodiment, the communication device 2 performs dial-up utterance after inputting the contact information 11 corresponding to the product information 10.

In step S22, the processing device 3 is instructed to receive the shopping instruction issued by the communication device 2 to recognize the contact information corresponding to the received shopping instruction, and then proceeds to step S23. In the present embodiment, the processing device 3 receives the speech of the communication device 2 by the command receiving module 30, thereby receiving the shopping instruction issued by the communication device 2.

In step S23, the processing device 3 is caused to search based on the recognized contact information to search for the link information corresponding to the recognized contact information, and then proceeds to step S24. In the present embodiment, the processing device 3 searches for the corresponding link information from the database in which the contact information and the link information corresponding to the contact information are stored, based on the identified contact information, and the processing device 3 is of course searched; It is also possible to directly search for the link information corresponding to the identified contact information from the external network based on the identified contact information, without relying on the relevant database to search for the corresponding link information.

In step S24, the processing device 3 is configured to transmit the searched link information to the communication device 2, and cause the communication device 2 to connect and display the shopping page corresponding to the link information 20 by the received link information 20. Consumers can do the relevant checkout process directly on the shopping page. Of course, the processing device 3 can transmit the searched link information to the communication device 2 by means of a short message.

It is worth mentioning that the processing device 3 can also have relevant statistical analysis functions, for example, it can count the number or frequency of different product information 10 being input by the consumers in different regions, and perform logical analysis and statistics to provide The relevant analysis report is for the advertising company that publishes the product information 10 on the electronic signboard 1. Of course, the processing device 3 can further control the display content of the electronic billboard 1 at the remote end, for example, the commodity information 10 or the contact information 11 can be actively replaced. However, for the sake of simplicity, the details of the remote control technology can be referred to Taiwan. The content of the patent announcement No. 594612.

In summary, since the present invention can utilize the cooperative operation of the command receiving module, the identification search module, and the information transmitting module of the processing device to match the remote communication device, when the consumer sees the meaning on the electronic board, In the case of the product information, the contact information corresponding to the product information can be directly input on the communication device, so that the processing device can return the link information corresponding to the contact information, thereby instantly connecting and displaying the connected information on the communication device. Corresponding shopping webpages are used for the checkout process, thereby eliminating the need for additional memory keywords in the prior art, or the need to search for complicated product categories, which greatly enhances the shopping environment and convenience of consumers.

The above-described embodiments are merely illustrative of the effects of the present invention, and are not intended to limit the present invention, and those skilled in the art can implement the above-described embodiments without departing from the spirit and scope of the present invention. Make modifications and changes. In addition, the number of elements in the above-described embodiments is merely illustrative and is not intended to limit the present invention. Therefore, the scope of protection of the present invention should be as set forth in the appended claims.

1‧‧‧Electronic board

10‧‧‧Product Information

11‧‧‧Contact Information

2‧‧‧Communication device

20‧‧‧Link information

3‧‧‧Processing device

30‧‧‧Instruction Receiver Module

31‧‧‧ID Search Module

32‧‧‧Information sending module

33‧‧‧Database

S20~S24‧‧‧Steps

1A and 1B are diagrams showing the basic structure of the electronic signage shopping system of the present invention; and FIG. 2 is a flow chart showing the steps of the shopping method for the electronic signage according to the present invention.

1. . . Electronic board

10. . . Product information

11. . . Contact information

2. . . Communication device

20. . . Link information

3. . . Processing device

30. . . Command receiving module

31. . . Identification search module

32. . . Information sending module

Claims (10)

An electronic signage shopping system is applied to an environment in which a communication device is used, comprising: an electronic signboard, which displays product information and corresponding contact information, for the communication device to issue a corresponding shopping instruction according to the contact information; and a processing device, The system has: an instruction receiving module, which receives the shopping instruction sent by the communication device; and the identification search module identifies the contact information corresponding to the shopping instruction received by the instruction receiving module, so as to search for the corresponding identification The link information of the contact information; the information transmission module transmits the link information searched by the identification search module to the communication device, so that the communication device links and displays the corresponding link information through the received link information. The shopping webpage; and the statistical analysis module, the system counts the number of times the product information is input by the communication device of the different area, and performs logic analysis according to the counted or frequency of the counted shopping instructions to provide an analysis report. The electronic signage shopping system of claim 1, wherein the processing device is a voice server located at a network service provider. An electronic signage shopping system as described in claim 1 of the patent scope, The processing device further includes a database storing the contact information and the connection information corresponding to the contact information, and the identification search module uses the database to search for the connection information corresponding to the identified contact information. The electronic signage shopping system of claim 1, wherein the identification search module searches for the connection information corresponding to the identified contact information from the external network. The electronic signage shopping system of claim 1, wherein the information sending module transmits the searched link information to the communication device in the form of a short message. The electronic signage shopping system of claim 1, wherein the contact information is a phone number or a code or a bar code containing a phone number; and the link information is a web page corresponding to the product information of the shopping website. URL. A shopping method with an electronic signage is applied to an environment in which an electronic signage, a communication device, and a processing device are used, and includes the following steps: (1) causing the electronic signage to display product information and corresponding contact information; (2) order The communication device issues a corresponding shopping instruction according to the contact information; (3) causing the processing device to receive a shopping instruction issued by the communication device to identify contact information corresponding to the shopping instruction; (4) causing the processing device to identify The contact information is found to find the corresponding link information; (5) causing the processing device to transmit the searched link information to the communication device, so that the communication device is linked by the received link information and displays the shopping page corresponding to the link information; and (6) ordering the process The device counts the number or frequency of different product information input by the communication device in different regions, and performs logic analysis according to the number or frequency of the stored shopping instructions to provide an analysis report. The shopping method of the electronic signboard according to the seventh aspect of the invention, wherein in the step (4), the processing device stores the contact information and the corresponding contact information according to the identified contact information. Search for the corresponding link information in the database of linked information. For example, in the shopping method of the electronic signage according to the seventh aspect of the patent application, in the step (4), the processing device searches for the contact information from the external network according to the identified contact information. Link information. The shopping method of the electronic signage according to the seventh aspect of the invention, wherein in the step (5), the processing device transmits the searched link information to the communication device in the form of a short message.