TWI441536B - System and method for facilitating multi-level forwarding of messages - Google Patents

Description

System and method for facilitating multi-level forwarding of messages

The present disclosure is directed to systems and methods for forwarding messages at multiple levels, and more particularly to systems and methods for facilitating multi-level forwarding of messages between mobile devices.

Many merchants now like to use the Short Message Service to send advertisements and offers. Ad senders always want to be able to quickly send advertising messages, and these messages can really attract the attention of the recipient and go to consumption. However, more and more people do not like to receive mass messages, which is the same information as spam. Therefore, the use of the short message as a means of transmitting an advertisement message is insufficient for promoting the user's attention to the content of the advertisement message and the willingness to consume. The way advertising is sent from a large number of merchants to a large number of users does not meet the needs of current users.

The present invention relates to systems and methods for facilitating multi-level forwarding of messages between mobile devices.

According to an embodiment, a method for facilitating multi-level forwarding of messages between mobile devices is provided, including the following steps. (sa) receiving, in a servo system, at least one feedback message, wherein each of the at least one feedback message comprises a forwarding user identifier and a first receiving user identifier corresponding to one of the corresponding first receiving devices, wherein Receiving, by the servo system, the feedback message from the corresponding first receiving end device of the corresponding first receiving user identifier, the servo system treating the at least one feedback message as corresponding to the forwarding user identifier One of the advertising messages is forwarded at the first level. (sb) in the servo system, recording, according to the at least one feedback message forwarded by the first layer of the advertisement message, a first forwarding quantity of the first layer forwarding of the advertisement message. (sc) from the servo system, sending a promotion message to one of the forwarding user identification codes to forward the mobile device, the promotion message comprising information based on a forwarding weight, wherein the forwarding weight is determined according to at least the first forwarding amount.

According to an embodiment, a system for facilitating multi-level forwarding of messages between mobile devices is provided, comprising: a receiving unit, a storage unit, a processing unit, and a transmitting unit. a receiving unit, configured to receive at least one feedback message, wherein each of the at least one feedback message includes a forwarding user identifier and a first receiving user identifier corresponding to one of the corresponding first receiving devices, wherein the servo system Receiving the feedback message from the corresponding first receiving end device of the corresponding first receiving user identifier, the servo system treating the at least one feedback message as corresponding to the advertising message for the forwarding user identifier A first layer of forwarding. The processing unit, coupled to the receiving unit and the storage unit, records a first forwarding quantity of the first layer forwarding of the advertising message according to the at least one feedback message forwarded by the first layer of the advertising message. In the storage unit. The sending unit is configured to send a promotion message to one of the forwarding user identifiers, and the promotion message includes information based on a forwarding weight, wherein the forwarding weight is determined according to at least the first forwarding quantity.

According to an embodiment, a method for facilitating multi-level forwarding of messages between mobile devices is provided, which is applicable to a mobile device, which includes the following steps. Receiving an advertisement message, the advertisement message includes a text portion and a network resource location portion. Find at least one location information in the ad message. And converting the at least one location information to the corresponding at least one hyperlink according to the network resource positioning part. Sending an information request to a servo system according to the at least one hyperlink. Receive the reply data of the servo system. Based on the reply data, at least one user interface for forwarding the advertisement message is presented on a user interface of the mobile device. Responding to forwarding the determination from one of the user interfaces, forwarding the message based on the advertisement message to at least one of the received mobile devices of the at least one user identification code. Record the number of forwards for one of the forwarding actions. A promotion message is presented based on the number of forwardings, the promotion message including information based on the number of forwardings.

In order to better understand the above and other aspects, the following specific embodiments, together with the drawings, are described in detail below:

Embodiments provide systems and methods that facilitate multi-level forwarding of messages between mobile devices. Figure 1 is a schematic diagram of one embodiment of a platform architecture 1 for facilitating multi-level forwarding of messages between mobile devices. The platform architecture 1 as shown in FIG. 1 includes an advertisement server system 10 and mobile devices such as M0 and M1 for facilitating the behavior of forwarding messages at multiple levels between mobile devices, for example, forwarding advertisement messages. In this platform architecture 1, the forwarding behavior of an advertisement message is a mobile device such as the mobile device M0 that starts from a user who receives an advertisement message from the outside, and is hereinafter referred to as a forwarding mobile device. The manner in which the mobile device M0 receives the advertisement message is, for example, provided by the advertisement server system 10; or other possible means, such as the mobile device M0 through the NFC (Near Field Communication) tag 11 (such as a poster or object with an NFC tag) Or read a 2D barcode such as a QR (Quick Response) code 12 (such as a computer image or a QR code on a printed matter) to obtain an advertisement message. The advertisement message, for example, the embodiment shown in FIG. 6, the advertisement message 5 includes a text portion 51 and a network resource locating portion 52, such as a URL; and in other embodiments, other materials such as GPS data 53 may be included. The format of the advertisement message is not limited thereto. For example, the network resource locating portion 52 may be between the text of the text portion 51 or the text portion 51.

If the mobile device M0 receives the advertisement message and is willing to forward the advertisement message or the message based on the advertisement message (such as the recommended content) to the users of other mobile devices, such as the mobile devices M1 and M2, it is called the receiving device or Receiving mobile devices, and so on, to forward advertising messages to mobile devices of more users. Generally speaking, most of the objects that are forwarded are people who are known or relatives and friends. Relatively speaking, the information recommended by friends is relatively less receptive and the probability of successful marketing is relatively high. The mobile device is, for example, a communication device such as a smart phone, a mobile phone, a tablet computer, a notebook computer, or an electronic book.

The advertisement server system 10 is used to promote the forwarding behavior. For the behavior of forwarding the advertisement message, a mobile device that promotes the message to the user who forwards the message, and the feedback is given to the user who forwards the message according to the weight of the forwarding, thereby Promote user forwarding. Figure 2 is a flow diagram of one embodiment of a method for facilitating multi-level forwarding of messages between mobile devices. The method embodiment of Figure 2 is applicable to the ad server system 10 and can be used to facilitate multi-level forwarding of messages between mobile devices. Please also refer to FIG. 4, which is a sequence diagram of an embodiment of the manner in which the advertisement server system 10 interacts with the mobile device in the platform architecture of FIG. The following is an example in which the mobile device M0 obtains an advertisement message from the advertisement server system 10 to illustrate this embodiment.

As shown in FIG. 2, in step S110, the advertisement server 10 sends the advertisement message to a mobile device M0. The mobile device M0 has a user identification code ID0, hereinafter referred to as a forwarding user identification code, wherein the advertisement The message includes a text portion and a network resource location portion, as shown in FIG. The user ID is an identifier that can be used to transmit a message to the corresponding user or mobile device M0, such as a mobile phone number or an instant messaging network account or a social network account or other network location that can be located. The address or even the alias of the user. Referring to FIG. 4, after receiving the advertisement message, the mobile device M0 forwards the mobile device M1 having the user identification code ID1 to other users such as the mobile device M1 as indicated by the arrow SM01. When the advertisement message forwarded is mentioned below, it can be regarded as the same content as the original advertisement message or the content modified or added or deleted based on the original advertisement message, and the network resource locating portion 52 is still retained. The mobile device M1 can access the network and has the function of browsing the webpage. The recipient of the mobile device M1 receives the forwarded advertisement message, as shown by the dotted square SM11, and clicks the network resource locating part 52 such as the URL. Connect to the host, and through the web technology (such as using HTML, HTML5, XML syntax) or URL parameters to feedback the forwarding information, that is, send feedback messages, as indicated by arrow SM12. For example, the mobile device M1 sends the URL as:

Http://www.pieony.com/feedback?ad=0001&sender=0999123456&receiver=0900123456

This means that the mobile number of the forwarder with the advertisement message 0001 is 0999123456 and the mobile number of the recipient is 0900123456 to the website http://www.pieony.com. In another embodiment, an application (APP) can be implemented as represented by the dashed box SM11 or other network transmission data technology, installed and executed on the mobile device M1, when the mobile device M1 receives the forwarding. After the advertisement message, the application (APP) can send a feedback message, as indicated by the arrow SM12.

As shown in FIG. 2, in step S120, at least one feedback message is received in a servo system 10, wherein each of the at least one feedback message includes a forwarding user identifier ID0 corresponding to one of the corresponding first receiving devices. First receiving the user identification code, wherein the servo system 10 receives the feedback message from the corresponding first receiving end device of the corresponding first receiving user identification code, and the servo system treats the at least one feedback message as The forwarding user identifier corresponds to a first layer forwarding of one of the advertising messages. Step S120 can cover a variety of situations. For example, after the mobile device M0 forwards the advertisement message to the mobile device M1, the mobile device M1 sends a feedback message, and the servo system 10 receives the feedback message. For another example, the mobile device M0 forwards to a plurality of users, such as mobile devices M1 and M2 or more mobile devices. Therefore, as described in step S120, the advertisement server system 10 may receive a plurality of feedback messages differently or simultaneously, wherein the mobile device M0 (ie, the forwarding mobile device that forwards the user identification code) is forwarded for the first time (ie, the first layer) The plurality of mobile devices that receive the advertisement message are referred to as the first sink device (e.g., M1 and M2) in step S120. Therefore, when the advertisement servo system 10 processes one or more of the above feedback messages, it is regarded as forwarding the user identification code ID0 (ie, the user of the mobile device M0) corresponding to the first layer forwarding regarding the advertisement message.

As shown in FIG. 2, in step S130, in the servo system 10, a first forwarding of the first layer forwarding of the advertisement message is recorded according to the at least one feedback message forwarded by the first layer of the advertisement message. Quantity. Step S130 is described as covering a plurality of situations, and may also be implemented in different manners. For example, as shown in FIG. 4, the mobile device M1 issues a feedback message (indicated by arrow SM12), and the servo system 10 receives the feedback message and records the status of the forwarding, and accumulates the first number of forwardings. For example, the mobile device M0 forwards to a plurality of users, such as the mobile devices M1 and M2 or more mobile devices, and records the forwarding information corresponding to the feedback messages sent by the first receiving device respectively or simultaneously. And accumulate the first number of turns. In addition, the above steps S120 and S130 may represent that the reception and recording of a plurality of feedback messages are achieved in different orders. For example, the servo system 10 first receives the feedback message of the mobile device M1, and then receives the feedback message of the mobile device M2 after a period of time. Therefore, steps S120 and S130 also cover the receiving of the two feedback messages by the servo system 10 at a later time. Record the action.

As shown in FIG. 2, in step S140, a promotional message (for example, a communication method such as a text message, a webpage or a social network) is sent from the servo system 10 to one of the forwarding user identification codes ID0, and the mobile device M0 is forwarded. The promotion message includes information based on a forwarding weight, wherein the forwarding weight is determined according to at least the first forwarding amount. In other words, the number of forwardings can affect the size of the forwarding weights, and the promotion message provides feedback on the behavior of forwarding advertisement messages based on the forwarding weights. For example, the greater the forwarding weight, the more discounts or discounts for more related services or products. The forwarding weight may be determined according to the first forwarding quantity or the total number of forwardings accumulated after multiple layers of forwarding or the weighted sum of the number of forwardings of each level.

Step S140 of FIG. 2 may cover different execution timings and may be implemented in different manners. For example, each time the advertisement server 10 receives a feedback message or the first forwarding quantity or the accumulated total forwarding quantity reaches a certain number or meets a certain design condition, step S140 is performed to send a promotion message to encourage forwarding. User of user ID ID0. For another example, the advertisement servo system 10 performs step S140 after receiving the feedback message of the second layer of forwarding (or multi-layer forwarding) each time. As indicated by the arrow SM13 in FIG. 4, the mobile device M1 forwards the advertisement message to the other mobile device M11, and the mobile device M11 sends a feedback message, for example, by the arrow dotted line SM11, as indicated by the arrow SM112. Show. Please refer to FIG. 3, which is a flow chart of another embodiment of a method for facilitating multi-level forwarding of messages between mobile devices. Step S320, in the servo system 10, receiving at least one feedback message, wherein each of the at least one feedback message includes the corresponding first receiving user identification code (such as the user identification code ID1 of the user of the mobile device M1) and a Corresponding second receiving user identification code corresponding to one of the second receiving end devices (such as the user identification code ID11 of the user of the mobile device M11), wherein the servo system 10 receives the user identification code from the corresponding second The corresponding second receiving device (such as mobile devices M11 and M12) receives the feedback message, and the servo system treats the at least one feedback message as corresponding to the second layer forwarding of the advertising message. Step S330, in the servo system 10, according to the at least one feedback message forwarded by the second layer of the advertisement message, record a second forwarding quantity of the second layer forwarding of the advertisement message. For example, in FIG. 1, if the mobile devices M11, M12, M21, and M22 all send feedback messages, the second forwarding number recorded by the advertisement servo system 10 is 4. After step S330, as shown in FIG. 4, step S140 may be performed. As above, performing the forwarding weight in step S140 may be determined according to the weighted sum of the first forwarding quantity and the second forwarding quantity or the total forwarding quantity or the forwarding quantity of each level.

The relationship between the forwarding weight and the number of forwarding in step S140 is as follows. The example in Table 1 is based on the total number of forwards.

For example, when the total number of forwards (Sfw) reaches the advertisement servo system 10, the forwarding weight (FW) is 2, and the corresponding discount is 10% (ie, 10% off). As shown in FIG. 1, if all the receiving devices originating from the mobile device M0 send a feedback message to the advertisement servo system 10, that is, the total forwarding number Sfw is 7, the forwarding weight is 1, and the corresponding discount number is 5. %. By analogy, the forwarding weights can be summarized as follows: forwarding weight FW=f(Sfw), where the corresponding relationship f() is a step-by-step function as shown in Table 1. Of course, this correspondence can be changed in other ways, such as c1*Sfw, so it is not limited to this example.

The example in Table 2 is a factor that determines the forwarding weight based on the first forwarding number (Nfw1) and other forwarding numbers (Mfw) (or the second forwarding amount or the total number after the first layer forwarding).

As shown in Table 2, the forwarding weights can be summarized as follows: forwarding weights FW=f1(Nfw1)+f2(Mfw), where the weighted sum can be used to obtain the value of the forwarding weight, and the corresponding relations f1(), f2() can be Designed as needed.

In addition, the forwarding quantity in the embodiment is calculated to be effectively forwarded. The effective forwarding means that the advertisement server 10 receives the feedback message successfully and the receiving device (ie, the user) has not received the advertisement message before. This point can be estimated and determined by the feedback message received in step S120 and the record of step S130.

In addition, in other embodiments, the servo system 10 can be further regarded as an advertisement operation servo system for providing one or more advertisers, and an operation platform for advertising forwarding, which can implement a mechanism for charging advertisers. For example, the method embodiment described above may further include: generating an advertisement charging message (eg, a webpage, a newsletter, an email), the advertising charging message includes information based on an advertising charging value, and the advertising charging value is based at least on the first The number of forwardings and the number of second forwardings are determined, for example, the total number of revolutions or their weighted sum. The advertising charge value (ADP) can be summarized as, for example, ADP=F(Sfw) or ADP=F1(Nfw1)+F2(Mfw), where F(), F1(), F2() are various correspondences. In addition, the advertising fee value of a certain advertising message may be calculated for a certain advertising message via a plurality of total forwarding numbers forwarded by the forwarding user such as the mobile device M0. For another example, for a plurality of different advertisers, different advertising messages are calculated, and the total number of forwardings is calculated to calculate the advertising fee value. For another example, for other advertising message sources, the NFC standard 11 or the QR code 12 as shown in FIG. 1 can be included in the calculation of the advertising fee value by the quantity or production cost. The advertisement charging message, when implemented, may be implemented according to the demand, for example, sent every certain time period, or sent under a certain condition, or may be queried on the webpage of the advertisement server 10 connected to the advertiser. know.

In the following embodiment, the advertisement server system 10 uses an SMS message to send an advertisement message to the mobile device M0 as an example, and illustrates the method of the mobile device M0 in different implementation modes, the method of FIG. 2, and various types of the advertisement servo system 10. Implementation.

In the following embodiments, as shown in FIG. 5, the advertisement server system 10 includes, for example, a transmitting unit 110, a receiving unit 120, a processing unit 130, and a storage unit 140. The transmitting unit 110 can be used to implement steps S110 and S140. The receiving unit 120 can be used to implement step S120. The processing unit 130 can be used to implement step S130 and record the forwarding quantity in the storage unit 140. In addition, the advertisement message may also be stored in the storage unit 140. In an embodiment, the advertisement server system 10 is a server host for managing user data, receiving web page requests (eg, HTTP Request), setting feedback weights, forwarding advertisement messages, and the like. The advertisement servo system 10 can be constructed by any operating system and can communicate with some communication networks, such as a communication network (such as 2G, 3G or 4G, etc.), and a wireless internet communication network. For example, the advertisement server system 10 is connected to a mobile communication network (such as 2G, 3G) via the Internet, and the SMS can send an advertisement message to the mobile device supporting the mobile communication network. M0, wherein the transmitting unit 110 has a communication hardware device connected to an external network, and the transmitting unit 110 and the receiving unit 120 can be combined into a communication unit. The advertisement message, as shown in FIG. 6, includes at least a text portion 51 and a network resource locating portion 52, such as a URL. In some embodiments, the advertisement servo system 10 can be implemented as a distributed servo system composed of a plurality of servo stations, wherein each unit can be implemented as a server in a regional network; or the advertisement servo system 10 It is a cloud computing system, in which each unit can be a server in the cloud.

In the following, the following describes the mobile device M0 in different implementation modes.

Embodiment 1

In this embodiment, the mobile device M0 installs an application (APP) to implement a data transmission technology represented by the dotted square SM11 or other network transmission device, such as a smart device such as a mobile phone or a tablet computer or has A device for mobile communication functions (such as a GPS device). Please refer to FIG. 7. After the mobile device M0 receives the forwarded advertisement message, as shown by the dotted square SM02, the application (APP) can parse the content of the advertisement message and provide a user interface for forwarding the message to the mobile device. The user of the M0 can select an object that wants to forward the advertisement message or input the user identification code from the address book or other list of the mobile device M0 through the user interface, or modify the content of the advertisement message before forwarding. After forwarding the advertisement message (as indicated by arrow SM03), the mobile device M0 sends a reward message via the Internet through the application APP, as indicated by arrow SM04. The report message includes, for example, information of the forwarding action, such as the user ID of the mobile device M0 and the user identifier ID1 of the mobile device M1.

Embodiment 2

In this embodiment, the mobile device M0 does not have the above-mentioned application program (APP), but has the function of connecting to the Internet, and the web browser of the mobile device M0 supports technologies such as a script program or HTML5. The function of forwarding an advertisement message is performed on the mobile device M0 by the browsing program. When the mobile device M0 provides a request by sending a webpage such as a URL in an advertisement message, the webpage replied by the website contains the code of the forwarding program (such as a script program or HTML5 technology). The user can use the forwarding program executed on the browsing program to select an object that wants to forward the advertisement message or input the user identification code from the address book or other list of the mobile device M0, or modify the content of the advertisement message. Then forward again. After forwarding the advertisement message (as indicated by arrow SM03), the mobile device M0 sends a return message via the Internet by means of a forwarding program executed on the browser, as indicated by arrow SM04.

Embodiment 3

In this embodiment, the mobile device M0 does not have the above-mentioned application program (APP), but has the function of connecting to the Internet, and the web browsing program does not support technologies such as a script program or HTML5, so it cannot be executed. The forwarding program described in the second embodiment. In this case, the mobile device M0 is, for example, a mobile phone that provides WAP access or a 3G mobile phone that provides Internet access. In this embodiment, the advertisement server system 10 provides a forwarding function, and the advertisement server 10 forwards the advertisement message to other users by the name of the user identification code ID0 of the mobile device M0. Referring to FIG. 8, as shown by the dotted square SM05, the line of the mobile device M0 uses a network resource location part such as a URL in the advertisement message to issue a webpage request (such as an HTTP request) as indicated by an arrow SM08. As shown in step S810, the servo system 10 should forward the webpage providing request corresponding to the user identifier, and output at least one webpage to the mobile device M0 of the user identifier ID0, and the at least one webpage provides the use of the forwarded advertisement message. The user interface selects an object that wants to forward the advertisement message from the address book or other list of the mobile device M0 or enters the user identification code, or modifies the content of the advertisement message before forwarding. The user operates the user interface on the browser of the mobile device M0, and sends a forwarding request as indicated by arrow SM09. In step S820, the servo system 10, in response to the forwarding request, forwards the message based on the advertisement message to at least one mobile device represented by at least one user identifier (such as the mobile devices M1 and M2 in FIG. 1). The forwarding request is, for example, a method of confirming the selected forwarding object or user identifier, or including a user identifier or a code of the forwarding object, etc., so that the mobile device M0 indicating the user identifier ID0 indicates that the advertisement is to be forwarded. The message is to at least one mobile device represented by at least one user identification code. In addition, when the advertisement servo system 10 receives the forwarding request, it is equivalent to making a return message as in the first embodiment or the second embodiment.

In the first embodiment to the third embodiment, the advertisement server system 10 can further apply or process the report message, for example, the first forwarding amount can be accumulated. For example, when the mobile device M1 cannot connect to the Internet or does not have an application installed, and the feedback message cannot be sent, the foregoing return message can be used as the calculation forwarding amount. In addition, it may cooperate with step S120 to confirm the forwarding object or confirm whether the advertisement message has been successfully forwarded, to more accurately calculate the forwarding behavior or design other mechanisms for forwarding the user.

Embodiment 4

In this embodiment, the mobile device M0 does not have the above-mentioned application (APP) installed, and does not have the function of connecting to the Internet. The mobile device M0 may be a 2G mobile phone, or a mobile phone that can only be used for basic call or short message transmission and reception. In this case, after the mobile device M0 forwards the advertisement message to the mobile device M1, the mobile device M0 cannot forward the information to the advertisement servo system 10 via the Internet. However, if the mobile device M1 has an Internet access function or installs the application APP, the mobile device M1 sends a feedback message as described in step S120, so that the advertisement servo system 10 can record and forward the information, that is, the forwarder and the receiver. And the cumulative number of forwards. Thus, according to the method embodiment of FIG. 2, the effect of facilitating forwarding can also be achieved. In another embodiment, the advertisement server system 10 has the function of receiving a short message. After the mobile device M0 forwards the advertisement message to the mobile device M1, the mobile device M0 can also transmit the foregoing return message to the advertisement server system 10 through the short message mode.

In the above-mentioned first to fourth embodiments, although the manner in which the advertisement message is forwarded through the short message is exemplified, the embodiment is not limited thereto. In other embodiments, the action message between the action loading of FIG. 1 is forwarded. The method can be achieved by using the NFC standard function of the mobile phone or the Bluetooth or application (appet), the mobile web page or the social network account (such as Facebook, MSN, etc.).

Further, in the method embodiment of Fig. 2, the definition of the forwarding mobile device is not limited to the mobile device M0 as in Fig. 1. In other embodiments, the advertisement server system 10 may also use other mobile devices such as M1 (or M11) as forwarding mobile devices, thereby calculating the mobile device M1 (or M11) for the mobile device M1 according to steps S120-S140 of FIG. The number of forwards and the send promotion message to the mobile device M1 (or M11).

Embodiment 5

Other embodiments of the first and second embodiments are exemplified below. For example, the application APP of the mobile device M0 (or the browsing program can be implemented to analyze the content of the short message and issue a webpage providing request to the advertisement server system 10, and the advertisement server system 10 can be implemented to provide other information about the content of the advertisement, such as a map and The preferential message is transmitted back to the mobile device M0. Such a mobile device M0 and the advertisement server system 10 have a more direct interactive experience from the user's point of view, which helps to understand the advertising message and promote the forwarding of the advertising message.

As shown in Fig. 9, it is another embodiment of the platform architecture of Fig. 1. In this embodiment, the location information, such as the address, the landmark, or the GPS coordinates, in the short message (such as the short message 90) can be directly converted into a corresponding electronic map through the platform constructed in this embodiment, and the hyperlink is super-chained. The way of the message is displayed in the content of the newsletter (such as the converted newsletter 91 shown in Figure 9). Through this link, you can connect to the platform of this embodiment (such as Figure 9 and Figure 20) and the interface (such as action). The browser of the device M0 or the application program APP) views the corresponding map and obtains a merchant-related discount. If the user forwards the message using the platform established in this embodiment (as shown in FIG. 1), more feedback can be obtained according to the number of times of forwarding or the weight value, such as a discount or other offers.

The system architecture of the present disclosure, as shown in FIG. 9, includes at least: a server (such as the embodiments shown in FIG. 5) for receiving short messages, processing location related information and returning, and setting vendor feedback. Mechanisms and weights, transfer of newsletters, etc., the server can be constructed by any operating system, can receive the SMS transmitted by the mobile device, and can communicate with the Internet (as indicated by 99). In conclusion, the function of receiving the newsletter can be achieved by using an external communication module. The functions of the location-related information and the functions of setting the vendor feedback mechanism and weights can be accomplished in a program-written manner by the rules and algorithms designed in the present disclosure (as in the various embodiments described above). In the past, the function of forwarding the newsletter can be completed by means of the Internet or an external communication module. The mobile device M0 can be applied to the present architecture as long as it has the function of sending and receiving a message and browsing the webpage using a browser. In conclusion, the mobile device can be constructed by any operating system.

As shown in FIG. 10, a flowchart of a method performed by a mobile device in the platform architecture of FIG. The method of this embodiment includes at least the following steps:

After receiving the short message, as shown in step S910, the application APP on the mobile device M0 will address (conform to the address description condition) or landmark (conform to the landmark description condition) or GPS coordinates (in accordance with the GPS coordinate description condition) in the short message 90. Find out and mark it as a super-link. For example, taking the URL of 20 as http://www.adsearch.com as an example, the address ABC in the newsletter uses the application APP to present the address as a hyperlink, for example, adding a bottom line, and the user can click it. Since the mobile device M0 sends a web page to provide a request:

http://www.adsearch.com/map?address=ABC .

As shown in step S920, the application APP may be an embodiment to determine whether the hyperlink is pressed. If no, the application ends or performs other processing. If so, the mobile device M0 issues the above web page providing request.

The address, landmark, or GPS coordinate hyperlink, as represented by, for example, the dashed box 92, can be linked to the 20 of the present embodiment, where the address, landmark, or GPS coordinate information is transmitted together, as in the form of a http request. And 20 responds to the corresponding http providing request, and sends at least one webpage or data 95 to the mobile device M0. According to step S930, the application APP can display the map, the preferential information and the message forwarding operation interface of the location according to the data. , as shown in Figure 11, screen 96. In step S940, it is determined whether the advertisement message is to be forwarded. If yes, it is forwarded to the object to be forwarded, and in step S950, feedback calculation and recording are performed.

Use the operating interface provided by the platform as described above to forward messages such as SMS or email, after forwarding. The application APP in this platform can return the discount to the forwarder based on the number and weight of the forwarded messages. In the implementation, the advertisement server system 10 can use the foregoing implementation, for example, the report message SM04, step S120, to determine and obtain the information of successful forwarding as the basis for the calculation of the forwarding weight, and accordingly, the forwarding weights are given different discounts to maintain the fairness of the feedback. Sex.

With this embodiment, the merchant can learn more about the advertisements and the preferential information through the feedback mechanism, and the newsletter forwarder can also obtain more preferential feedback through the feedback mechanism. At the same time, the location of the store is also clear at a glance, and it is not necessary to go through the cumbersome inquiry process to know the location information, and the convenience is greatly improved.

The above example 5 is described by the application APP, but it can also be applied to the example in which the browser is used as the user interface for executing the forwarding advertisement message in the second embodiment, or the advertisement server is used in the third embodiment through the browsing program. An example of the system 10 forwarding an advertisement message.

In addition, the foregoing fifth embodiment provides a method for facilitating multi-level forwarding of messages, which is applicable to a mobile device, and includes the following steps: receiving an advertisement message, where the advertisement message includes a text portion and a network resource positioning portion. Find at least one location information in the ad message. And converting the at least one location information to the corresponding at least one hyperlink according to the network resource positioning part. Sending an information request to a servo system according to the at least one hyperlink. Receive the reply data of the servo system. Based on the reply data, at least one user interface for forwarding the advertisement message is presented on a user interface of the mobile device. Responding to forwarding the determination from one of the user interfaces, forwarding the message based on the advertisement message to at least one of the received mobile devices of the at least one user identification code. Record the number of forwards for one of the forwarding actions. And presenting a promotion message to the user interface of the mobile device based on the forwarding quantity, the promotion message including information based on the forwarding quantity. In another embodiment, the user interface for forwarding the advertisement message and the reply material are presented on the user interface of the mobile device according to the reply data. The reply information includes: map information about the at least one location information (such as a proximity map of the destination location) or traffic information (eg, how to plan from the current address to the destination location, or information required to take the vehicle) or additional information (eg: promotional information or any other information). The replies are presented graphically, or presented in textual form or graphically, as shown in Figure 11.

The above provides an embodiment of a system and method for facilitating multi-level forwarding of messages. Some embodiments of the system for facilitating multi-level forwarding of messages can effectively issue promotional messages in accordance with the number of forwardings, thereby facilitating multi-level forwarding between the mobile devices, that is, helping to change the user's behavior. In addition, from some implementations, the system and mobile device provide a platform architecture that facilitates multi-level forwarding of messages and is flexible in implementation. As shown in Embodiments 1 to 5, it can also be applied to different types of mobile devices. Therefore, in some embodiments, the system and method for facilitating multi-level forwarding of messages are applicable to mobile devices, and can provide more convenient related information (such as maps, preferential information, or feedback information) for the user to have better experience. Promote related advertising messages for forwarding behavior. In still other embodiments, the manner of charging for the advertiser can also be accurately calculated.

In summary, although the above is disclosed in the embodiments, it is not intended to limit the embodiments of the present invention. Those skilled in the art can make various changes and modifications without departing from the spirit and scope of the disclosure. Therefore, the scope of protection of this case is subject to the definition of the scope of the patent application attached.

1, 2. . . Platform architecture

5. . . Advertising message

10. . . Advertising servo system

11. . . NFC tag

12. . . QR code

51. . . section of writing

52. . . Network resource targeting section

53. . . GPS data

90. . . Newsletter

91. . . Modified newsletter

92. . . Hyperlink

95. . . Web page

96. . . Picture

99. . . Internet

110. . . Sending unit

120. . . Receiving unit

130. . . Processing unit

140. . . Storage unit

M0, M1-M2, M11-M22, M111. . . Mobile device

S110-S140, S320-S330. . . step

S810-S820, S910-S950. . . step

SM01-SM05, SM08-SM09, SM11-SM13, SM112. . . Arrow

Figure 1 is a schematic diagram of one embodiment of a platform architecture for facilitating multi-level forwarding of messages between mobile devices.

Figure 2 is a flow diagram of one embodiment of a method for facilitating multi-level forwarding of messages between mobile devices.

Figure 3 is a flow diagram of one embodiment of a method for facilitating multi-level forwarding of messages between mobile devices.

Figure 4 is a sequence diagram of an embodiment of the manner in which the ad server 10 interacts with the mobile device in the platform architecture of Figure 1.

Figure 5 is a block diagram of one embodiment of a system for facilitating multi-level forwarding of messages between mobile devices.

Figure 6 illustrates an embodiment of the content of an advertisement message.

Figure 7 is a sequence diagram showing another embodiment of the manner in which the advertisement server system 10 interacts with the mobile device in the platform architecture of Figure 1.

Figure 8 is a sequence diagram showing another embodiment of the manner in which the advertisement server system 10 interacts with the mobile device in the platform architecture of Figure 1.

Figure 9 is another embodiment of the platform architecture of Figure 1.

Figure 10 is a message flow diagram of the method of execution of the mobile device in the platform architecture of Figure 9.

Figure 11 is an embodiment of a user interface executed on the platform plus mobile device of Figure 9.

S110-S140. . . step

Claims (26)

A method for facilitating multi-level forwarding of a message, comprising: (sa) receiving at least one feedback message in a servo system, wherein each of the at least one feedback message comprises a forwarding user identifier and a corresponding one of the first receiving devices Corresponding first receiving user identification code, wherein the servo system receives the feedback message from the corresponding first receiving end device of the corresponding first receiving user identification code, the servo system regards the at least one feedback message as For the forwarding user identifier corresponding to one of the first layer forwarding of an advertisement message; (sb) in the servo system, recording the advertisement according to the at least one feedback message forwarded by the first layer of the advertisement message And a first forwarding number forwarded by the first layer of the message; and (sc) sending, by the servo system, a first promotion message to the forwarding user identifier, the forwarding mobile device, the promotion message includes a forwarding weight based on Information, wherein the forwarding weight is determined according to at least the first forwarding quantity; wherein, when the forwarding quantity satisfies a specific condition, the servo system Promote the transfer of the message, the message includes a preferential promotion of information, the offer corresponds to the information system to meet the specific conditions of the forward right weight. The method for facilitating multi-level forwarding of a message according to claim 1, wherein for each of the at least one feedback message, the feedback message represents the corresponding first receiving end device of the corresponding first receiving user identification code. The advertisement message is obtained from the forwarding mobile device that forwards the user identification code. The method for facilitating multi-level forwarding of a message according to claim 1, further comprising: generating, in the servo system, an advertisement charging message, the advertising charging message comprising a value determined according to at least the first forwarding quantity. The method for facilitating multi-level forwarding of a message according to claim 1, further comprising: (ta) receiving at least one feedback message in the servo system, wherein each of the at least one feedback message comprises the corresponding first receiving use And a second receiving user identification code corresponding to one of the corresponding second receiving end devices, wherein the servo system receives the corresponding second receiving end device from the corresponding second receiving user identification code Retrieving a message, the servo system treating the at least one feedback message as corresponding to a second layer forwarding of the advertisement message; and (tb) at the servo system, the at least the second layer forwarding according to the advertisement message A feedback message records a second forwarding amount of the second layer forwarding of the advertisement message. A method for facilitating multi-level forwarding of a message as described in claim 4, wherein the steps (ta) and (tb) are prior to the step (sc), wherein the first promotional message includes information based on the forwarding weight, wherein The forwarding weight is determined according to at least the first forwarding quantity and the second forwarding quantity. The method for facilitating multi-level forwarding of a message according to claim 5, further comprising: generating, in the servo system, an advertisement charging message, the advertising charging message comprising information based on an advertising charging value, the advertising charging value is at least It is determined according to the first forwarding quantity and the second forwarding quantity. The method for promoting a multi-level forwarding message according to claim 4, wherein the steps (ta) and (tb) are after the step (sc), wherein the method further comprises: sending a second from the servo system. And facilitating the message to the forwarding mobile device that forwards the user identifier, the promotion message includes information based on a forwarding weight, wherein the forwarding weight is determined according to at least the first forwarding quantity and the second forwarding quantity. The method for facilitating multi-level forwarding of a message according to claim 7 further includes: generating, in the servo system, an advertisement charging message, the advertising charging message including at least the first forwarding quantity and the second forwarding quantity And the value of the decision. The method for facilitating multi-level forwarding of a message according to claim 1, wherein before the step (sa), the method further comprises: (qa) sending, at the servo system, the advertisement message to the user having the forwarding The forwarding mobile device of the identification code, wherein the advertising message comprises a text portion and a network resource locating portion. The method for facilitating multi-level forwarding of a message according to claim 9, wherein after the step (qa), the method further comprises: (ra) in the servo system, forwarding one of the corresponding user identifiers The webpage provides a request to output at least one webpage to the forwarding mobile device that forwards the user identifier, wherein the webpage provides the forwarding device that requests the forwarding user identifier to be based on the network resource location portion of the advertisement message. Sending, the at least one webpage provides a user interface for forwarding the advertisement message; (rb) in the servo system, in response to a forwarding request, forwarding the message based on the advertisement message to the at least one first mobile device represented by the at least one first user identifier, wherein the forwarding request represents the forwarding user identifier The forwarding mobile device indicates that the advertising message is to be forwarded to the at least one first mobile device represented by the at least one first user identifier, wherein the at least one first user identifier is the at least one of the steps (sa) A first receiving user identification code. The method for facilitating multi-level forwarding of a message according to claim 1, wherein before the step (sa), the method further comprises: receiving, at the server system, at least one report message, wherein each of the at least one report message comprises a Forwarding the user identification code and a first receiving user identification code corresponding to one of the corresponding first receiving end devices, wherein the servo system receives the return message from the forwarding mobile device that forwards the user identification code, the servo system The at least one report message is considered to correspond to the forwarding user identifier corresponding to one of the first layer of forwarding of an advertisement message. A system for facilitating multi-level forwarding of a message, comprising: a receiving unit, configured to receive at least one feedback message, wherein each of the at least one feedback message comprises a forwarding user identifier and a corresponding one of the first receiving device First receiving a user identification code, wherein a servo system receives the feedback message from the corresponding first receiving end device of the corresponding first receiving user identification code, and the servo system treats the at least one feedback message as The forwarding user identifier corresponds to a first layer forwarding of an advertisement message; a storage unit; a processing unit coupled to the receiving unit and the storage unit, The at least one feedback message forwarded by the first layer of the advertisement message, recording a first forwarding quantity of the first layer forwarding of the advertisement message in the storage unit; and a sending unit for sending a first Transmitting a message to one of the forwarding user identifiers, the first promotion message comprising information based on a forwarding weight, wherein the forwarding weight is determined according to at least the first forwarding quantity; wherein, when the forwarding quantity is satisfied The servo system transmits the promotion message when the specific condition is met, and the promotion message includes a preferential information corresponding to the forwarding weight that satisfies the specific condition. The system for promoting multi-level forwarding of a message according to claim 12, wherein: the sending unit outputs an advertisement charging message, wherein the advertising charging message includes a value determined according to at least the first forwarding quantity. The system for facilitating multi-level forwarding of a message according to claim 12, wherein: the receiving unit receives at least one feedback message, wherein each of the at least one feedback message includes the corresponding first receiving user identifier and one Corresponding second receiving user identification code corresponding to one of the second receiving end devices, wherein the servo system receives the feedback message from the corresponding second receiving end device of the corresponding second receiving user identification code, the servo The system regards the at least one feedback message as corresponding to the second layer forwarding of the advertisement message; and the processing unit records the advertisement message according to the at least one feedback message forwarded by the second layer of the advertisement message The second layer forwarding A second forwarding quantity is in the storage unit. The system for facilitating multi-level forwarding of a message according to claim 14, wherein the forwarding weight is determined according to at least the first forwarding quantity and the second forwarding quantity. The system for promoting multi-level forwarding of a message according to claim 15 , wherein the processing unit determines an advertisement charging value according to the first forwarding quantity and the second forwarding quantity, and generates an advertising charging message. The advertising fee message includes information based on the value of the advertisement fee. The system for facilitating multi-level forwarding of a message according to claim 15 , wherein: the sending unit sends a second promotion message to the forwarding mobile device that forwards the user identification code, the second promotion message includes The information of the forwarding weight, wherein the forwarding weight is determined according to at least the first forwarding quantity and the second forwarding quantity. The system for facilitating multi-level forwarding of a message according to claim 12, wherein: the sending unit sends the advertisement message to the forwarding mobile device having the forwarding user identifier, wherein the advertising message includes a text portion and A network resource location section. The system for facilitating multi-level forwarding of a message according to claim 18, wherein after the sending unit sends the advertising message, the processing unit should forward a webpage providing request corresponding to the user identifier, and output at least one webpage. To the forwarding of the user ID And transmitting the mobile device, wherein the webpage provides the forwarding device that requests the forwarding of the user identifier to be sent according to the network resource locating portion of the advertisement message, and the at least one webpage provides a user interface for forwarding the advertisement message. The system for facilitating multi-level forwarding of a message according to claim 18 or 19, wherein after the sending unit sends the advertising message: the processing unit responds to a forwarding request, and controls the sending unit to forward the message based on the advertising message. And at least one first mobile device represented by the at least one first user identifier, wherein the forwarding request means that the forwarding mobile device that forwards the user identifier indicates that the advertising message is to be forwarded to the at least one first user identifier Representing at least one first mobile device. The system for facilitating multi-level forwarding of a message according to claim 12, wherein: the receiving unit receives at least one report message, wherein each of the at least one report message comprises a forwarding user identifier and a corresponding first a first receiving user identification code corresponding to one of the receiving end devices, wherein the servo system receives the return message from the forwarding mobile device that forwards the user identification code, and the servo system treats the at least one report message as being for the forwarding The user ID corresponds to the first layer forwarding of one of the advertising messages. A method for facilitating multi-level forwarding of a message is applicable to a mobile device, comprising: receiving an advertisement message, the advertisement message comprising a text portion and a network resource location portion; and finding at least one location information in the advertisement message; The network resource locating part converts the at least one location information to Corresponding at least one hyperlink; sending an information request to a servo system according to the at least one hyperlink; receiving the reply data of the servo system; and presenting at least one user interface of the mobile device according to the reply data Transmitting a user interface of the advertisement message; responding to forwarding, determining, from the user interface, forwarding the message based on the advertisement message to at least one receiving mobile device of the at least one user identification code; recording one of the forwarding actions The quantity is based on the forwarding quantity, and the user interface of the mobile device presents a promotion message, and the promotion message includes information based on the forwarding quantity. The method for facilitating multi-level forwarding of a message according to claim 22, wherein at least the user interface for forwarding the advertisement message and the reply material are presented on the user interface of the mobile device according to the reply data. The method for facilitating multi-level forwarding of a message as described in claim 23, wherein the replying material comprises: map information or traffic information or additional information about the at least one location information. The method for facilitating multi-level forwarding of a message as described in claim 24, wherein the reply material is presented graphically, or presented in text form or in a graphic form. A method for facilitating multi-level forwarding of a message as described in claim 22, wherein the location information is an address, a landmark, or a geographic coordinate.