521525 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（/ ) 發明領域 本發明係相關於一種用於互動式電子資訊顯示之系統 ，尤其關於（但非專指）使具有行動電訊裝置之使用者能夠 與所顯示者互動之一種系統。 定義 在整份說明書中，廣告（advertisement)係視爲一種 以數位形式呈現之廣告，並且係包括有一種以數位形式呈 現之顯示或資訊顯示。 在整份說明書中，內容（content)係視爲包括有文字 (text )、視訊（video )、音訊（audio )、動畫（ animation)、以及/或者音樂（music)等屬於任何被顯示 之資訊類型，包括廣告。 在整份說明書中，告示板（billboard)係視爲包括有 陰極射線管（CRT)、液晶顯示器、或是其他類似膝上型 顯示裝置，而一種行動式告示板則係視爲包括有一個被裝 在車輛（例如是計程車、巴士、或是火車）上或車輛中 的告不板，使用者係可以在車輛內或車輛外使用告示板或 與其進行互動。 在整份說明書中，蜂巢式電話（cell ph〇ne)係視爲包 括有fT動電話（cellular telephone)、車用電話（m〇bile telephone)、手機（hand phone)、電腦、筆記型電腦、 個人數位助理（PDA)、或是其他可進行通訊之可攜式或 手持式裝置。 3 i紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐)' --- ' ----------裝--------訂—”---^---- (請先閱讀背面之注意事項再填寫本頁) 521525 A7 B7 五、發明說明（2 ) (請先閱讀背面之注意事項再填寫本頁) 傳統廣告形式係藉由其於路邊、電影院、或其他公共 場所處之出現而爲普遍存在者。此等傳統廣告形式是非常 大的、動人的、並且吸引目光者。其係具有在網頁及行動 電話上各種高技術所並未擁有之呈現型態。在另一方面， 傳統廣告係爲靜止的、麻煩的、並且無法輕易支援任何購 買或交易者。 以網頁(web)爲基礎以及行動電話爲基礎之廣告係爲動 態者，而在這樣的廣告形式之中，其係能夠依據使用者的 人口統計資料（demographics，如年齡、性別、收入等等 )、需求、以及/或者行爲態度來加以改變。此外，使用 者係可以選擇性地挑選或過濾來自於廣告之資訊，並且甚 至可以在廣告上執行電子商業交易。然而，其係受限於使 用者的電腦或其他裝置。並且其亦無法如同傳統廣告爲到 處可見者。 同樣地，傳統告示板及橫幅（banner)並無法激勵個 人來創造並展示其本身支廣告及訊息。 習知技藝之考量 經濟部智慧財產局員工消費合作社印製 W09959283 :用於無線通訊裝置並具有豐富內容及直 接使用者回應機制之整合式廣告 此一專利案係有關用於無線通訊裝置之電子廣告的散 佈。該說明書所要求者係爲藉由提供一種完全地整合至一 無線通訊系統之使用者介面特點之中的廣告系統、方法、 以及軟體產品，來克服傳統電子廣告之限制。在該專利案 所揭示之發明係提供了豐富內容的廣告，其係可將任何類 4 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 521525 經濟部智慧財產局員工消費合作社印製 A7 五、發明說明（5 ) 型之字體、字型、圖像包括在無線通訊裝置之廣告中。所 揭示者更提供了一種整合式回應機制，其係讓使用者能夠 經由不同的動作來直接對一廣告進行回應° W0002389 :具有鎖定行銷能力之資訊存取 此專利案係揭示了一種通訊架構及服務’其中無線通 訊使用者係可以獲得對資訊提供者之無線蜂巢式存取’並 且使得廣告刊登者能夠將廣告行銷至個人而配合特定之人 口統計槪況。由此種架構所提供之服務係容許行動電話使 用者能夠撥號至一個能夠對行動電話使用者一般無法獲得 之廣泛資訊來提供存取之內容伺服器中。針對個人鎖定之 廣告亦可以將廣播資訊或娛樂內容經由此一架構來提供予 接收者。 US5724521 :用於將電子廣告以一種最符合消費者價 位以的方式來提供予最終用戶之方法及裝置 在此專利案中所揭示之發明係爲一種用於將電子廣告 以一種最符合消費者價位以的方式，來提供予最終用戶之 方法及裝置，其係包括有一個索引資料庫，以及一個消費 者級別之相配程序。索引資料庫槪況資料庫係提供儲存空 間予電子廣告之標題。使用者槪況資料庫係提供儲存空間 予一組相應於裝置之個別最終用戶的字母。消費者級別之 相配程序則係被耦合至內容資料庫以及使用者槪況資料庫 ，並且比較個人最終用戶之特徵與一個相關於廣告之消費 者級別。此設備接著係依據相配程序所做之比較來對廣告 商索取費用。 5 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----------裝--------訂------- (請先閱讀背面之注意事項再填寫本頁) 521525 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（4) US6002450 :具有廣告顯示之雙向遠端控制 所揭示之遠端控制係包括有一個視覺顯示器；第一無 線電路，其係用於接收來自於一主機裝置，而以一種所選 擇資訊形式呈現之欲顯示、儲存、或處理的資料（例如是 廣告）；第二無線電路，其係用於傳送資訊；控制電路； 以及軟體，其係用於控制遠端控制之操作；其中軟體係包 括有一個顯示隱含値例行程序，用以返回至第一無線電路 所接收之所選擇資訊的顯示。 US5948061 :在網路上傳送、目標選定、以及管理廣 告之方法 此專利案係揭示用於在例如是網際網路之網路上對廣 告之傳送進行目標選定的方法及設備。統計資料係針對個 別使用者及網路而被收集，並且廣告之使用係被追蹤以容 許個別使用者之廣告被進行目標選定。相應於相關網站之 要求，一個廣告伺服器係依據使用者以及網路之槪況，而 將一適當廣告傳送至進入一網站之網頁的人們。 US5844181 :資訊顯示系統 一個位於電梯廂內或是位於電梯等候區域內而能夠幫 助同時顯示廣告以及一般新聞資訊之顯不系統係被揭示。 來自於一遠端控制中心之廣播、廣告、以及一般新聞資訊 係被傳送至一個顯示記憶體並被儲存於其中。接著係依據 一個遠端可更改式節目排程而被顯示在一個顯示器上。顯 示器係被進行更新，以使其包含最新廣播排程以及廣告與 資訊節目編排之副本，根據最近的節目排程而自動地顯示 6 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐) (請先閱讀背面之注意事項再填寫本頁) 裝 訂 i----!-----— 經濟部智慧財產局員工消費合作社印製 521525 A7 B7 五、發明說明（女） —*個當天的節目。顯示單元每一個係爲個別可尋址者，如 此係容許諸群顯示器能夠從一遠端集中化位置處同時更新 例如是新聞等等之資訊。 許多習知技術所帶有的問題係爲（除了 US5844181之 外）大部分的廣告散佈係經由有線或無線電腦網路（例如 是網際網路、行動電話、以及呼叫器）所進行。就其本身 而論，其並未合倂傳統告示板之出現與外觀以及以電腦爲 基礎之廣告的動態特性與有效性。US5844181並未克服針 對某程度之限制。此係利用告示板以及橫幅來顯示資訊， 但是係受限於電梯等候區域。再者，其並不容許使用者以 任何方式與廣告進行互動，亦不容許下載或上傳所需資訊 、上傳由於付款所產生之其他廣告、或者進行電子商務之 交易。 前述之大部分亦相關於廣告之散佈、管理、排程以及 其他針對電子商務之交易。但未有任何一個揭示能夠支援 使用者對於上傳其廣告或在現存廣告上張貼訊息等互動方 式。 亦未有任何習知技藝揭示廣告能夠支援一種在特定社 群中，讓有興趣使用者經由其接近廣告之站台的行動裝置 ，而得以在使用者間進行資訊及意見之交換。 更進一步之習知技藝係包括有Red Fig Limited之英國 專利GB2326053號，其係揭示一種告示板，此告示板係爲 一種位於公共場所中的大型視訊顯示器（第一頁、第三行 至第二十八行，第七頁、第十七行以及下列等等）。使用 7 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐）~~ I----------裝··-------訂 ----^----^一^ (請先閱讀背面之注意事項再填寫本頁) 521525 經濟部智慧財產局員工消費合作社印製 A7 _________Β7_________ 五、發明說明（6 ) 者係可以與視訊顯示器彼此進行互動，如同在第九頁、第 一行以及以下等等所描述者「使用者...係可以使用其行動 站台來控制由顯示屏幕所顯示之影像，並且接收伴隨的信 號。影像係可以包括有視訊圖像、廣告或資訊素材、遊戲 …或是現場視訊…用於討論會議」。討論會議係被描述在 第二十三頁、第十一行以及下列等等，其中會議成員係可 以彼此交談並同時在顯示屏幕上看到彼此，在實際上就像 一個視訊「聊天室（chat room)」。顯示器係可以根據使 用者之期望而被分割來顯示諸個影像（第二十四頁、第二 十六行以及下列等等）。 基本上，其係爲一種具有一聲訊子系統、一控制子系 統、以及複數個視訊子系統之互動式顯示設備。視訊子系 統係能夠對於視訊資料進行局部存取。視訊子系統係藉由 控制子系統所控制，該控制子系統係會將指令訊息傳送至 視訊子系統。一個觀看其中一個子系統之顯示器的人係可 以撥入聲訊子系統並從而對視訊子系統之操作進行控制。 此一系統在與顯示器之互動方面係最類似於本發明。 然而，該系統並非相關於從顯示器處將所選出之資訊進行 下載至行動裝置，亦非相關於將資訊從行動裝置處上傳至 顯示器。此外，其確實揭示了相關於電子交易。 AT&T Corporation之歐洲專利EP0822535號係揭示了 一種在一超文件網路上之互動式多媒體廣告以及電子商務 。廣告係可以根據使用者之興趣（亦即槪況，第十一欄、 第三十行以及下列等等）而被目標選定至個人。使用者係 8 ^本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ' -----------^裝--------訂 ----_---- (請先閱讀背面之注意事項再填寫本頁) 521525521525 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the Invention (/) Field of the Invention The present invention relates to a system for interactive electronic information display, especially (but not exclusively) to enable mobile telecommunications A system in which the user of the device can interact with the displayed person. Definition Throughout this manual, advertisement is considered to be an advertisement in digital form and includes a display or information display in digital form. Throughout this manual, content is considered to include text, video, audio, animation, and / or music, etc. as any type of information displayed , Including advertising. Throughout the manual, a billboard is considered to include a cathode ray tube (CRT), a liquid crystal display, or other similar laptop display devices, and a mobile billboard is considered to include a Bulletin boards mounted on or in vehicles (such as taxis, buses, or trains). Users can use or interact with bulletin boards inside or outside the vehicle. Throughout this manual, cell phones are considered to include fT cellular telephones, mobile telephones, mobile phones, computers, notebook computers, Personal digital assistant (PDA), or other portable or handheld device that can communicate. 3 i paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) '---' ---------- installation -------- order-"--- ^ ---- (Please read the notes on the back before filling in this page) 521525 A7 B7 V. Description of the invention (2) (Please read the notes on the back before filling in this page) Traditional advertising forms are used in this way It is common to appear in borders, cinemas, or other public places. These traditional forms of advertising are very large, moving, and eye-catching. They have not been equipped with various high-tech Owned presentation. On the other hand, traditional advertising is static, cumbersome, and cannot easily support any purchaser or trader. Web-based and mobile phone-based advertising are dynamic, In this form of advertising, it can be changed based on user demographics (demographics, such as age, gender, income, etc.), needs, and / or behavior. In addition, users can choose Sexually select or filter funding from advertising And can even perform electronic business transactions on advertisements. However, it is limited to users' computers or other devices. And it cannot be seen everywhere like traditional advertisements. Similarly, traditional notice boards and banners (banners) ) Cannot motivate individuals to create and display their own advertisements and messages. Consideration of know-how. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. This patent case relates to the dissemination of electronic advertisements for wireless communication devices. The applicant of this specification is an advertising system and method by providing a user interface feature that is fully integrated into a wireless communication system. , And software products to overcome the limitations of traditional electronic advertising. The invention disclosed in the patent case provides rich content advertising, which can apply any type of 4 paper sizes to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 521525 Printed by A7, Consumer Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs Description of the Invention (5) Type fonts, fonts, and images are included in the advertisements of wireless communication devices. The revealer also provides an integrated response mechanism that allows users to directly direct an advertisement through different actions. Respond ° W0002389: Information Access with Locked Marketing Capability This patent case reveals a communication architecture and service 'where wireless communication users can obtain wireless cellular access to information providers' and enable advertisers to Marketing advertising to individuals to match specific demographics. Services provided by this architecture allow mobile phone users to dial into a wide range of information that is generally not available to mobile phone users to provide access to content Server. Targeted personal ads can also provide broadcast information or entertainment content to recipients through this framework. US5724521: Method and device for providing electronic advertisements to end users in a way that is most in line with consumer prices The invention disclosed in this patent case is a method for providing electronic advertisements in a way that best meets consumer prices The method and device provided to the end user in a manner include an index database and a consumer-level matching program. Index database. The status database is the title that provides storage space for electronic advertisements. The user profile database provides storage space for a set of letters corresponding to individual end users of the device. The consumer-level matching process is coupled to the content database and the user profile database, and compares the characteristics of the individual end user with a consumer level related to advertising. The device then charges advertisers based on comparisons made by matching programs. 5 This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) ----------- installation -------- order ------- (please (Read the notes on the back before filling this page) 521525 Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Invention Description (4) US6002450: The remote control system disclosed by the two-way remote control with advertising display includes: A visual display; a first wireless circuit for receiving data from a host device to be displayed, stored, or processed in a selected form of information (such as an advertisement); a second wireless circuit, which Is used to transmit information; control circuit; and software is used to control the operation of remote control; wherein the software system includes a display implicit routine to return to the selection received by the first wireless circuit Display of information. US5948061: Method for transmitting, target selection, and management of advertisements on a network This patent case discloses a method and apparatus for selecting a target of transmission of advertisements on a network such as the Internet. Statistics are collected for individual users and the Internet, and the use of advertisements is tracked to allow individual users' advertisements to be targeted. In response to the requirements of related websites, an ad server sends an appropriate advertisement to people entering a web page of a website according to the conditions of the user and the Internet. US5844181: Information display system A display system located in the elevator car or in the elevator waiting area that can help display advertisements and general news information at the same time is revealed. Broadcasts, advertisements, and general news information from a remote control center are transmitted to a display memory and stored therein. It is then displayed on a display according to a remotely modifiable program schedule. The display has been updated to include copies of the latest broadcast schedule and advertising and information program schedules, which are automatically displayed according to the most recent program schedule. 6 This paper is sized to the Chinese National Standard (CNS) A4 (210 X 297). (Mm) (Please read the notes on the back before filling out this page) Binding i ----! -----— Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 521525 A7 B7 V. Description of Invention (Female) — * Programs of the day. Each display unit is individually addressable. This allows groups of displays to simultaneously update information such as news and the like from a remote centralized location. The problems with many conventional technologies are (except US5844181) that most of the advertising is distributed via wired or wireless computer networks (such as the Internet, mobile phones, and pagers). For its part, it does not combine the appearance and appearance of traditional bulletin boards with the dynamic nature and effectiveness of computer-based advertising. US5844181 does not overcome a certain level of limitation. This system uses bulletin boards and banners to display information, but is limited to elevator waiting areas. Furthermore, it does not allow users to interact with advertisements in any way, nor does it allow downloading or uploading required information, uploading other advertisements resulting from payment, or conducting e-commerce transactions. Most of the foregoing are also related to the dissemination, management, scheduling, and other e-commerce transactions of advertising. However, no one has revealed an interactive method that supports users in uploading their ads or posting messages on existing ads. Nor is there any know-how that advertising can support a type of mobile device that allows interested users to access the site of the advertisement in a particular community, so that information and opinions can be exchanged among users. Further knowledge includes the British Patent GB2326053 of Red Fig Limited, which discloses a notice board, which is a large-scale video display (first page, third line to second line) located in a public place. Eighteen lines, pages seven, seventeen, and the following). Use 7 This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) ~~ I ---------- Installation ·· ------- Order ---- ^ ---- ^ 一 ^ (Please read the notes on the back before filling out this page) 521525 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 _________ Β7 _________ 5. Description of the invention (6) Those who can interact with the video display, As described on page 9, the first line, and the following, "Users ... can use their mobile stations to control the images displayed on the display screen and receive accompanying signals. Images can include video Graphics, advertising or information material, games ... or live video ... for discussion meetings. " The discussion conference is described on page 23, line 11 and the following. The conference members can talk to each other and see each other on the display screen at the same time. room). " The display can be divided according to the user's expectations to display the images (page 24, line 26, and the following, etc.). Basically, it is an interactive display device having an audio subsystem, a control subsystem, and a plurality of video subsystems. The video subsystem is capable of local access to video data. The video subsystem is controlled by a control subsystem, which sends instruction messages to the video subsystem. A person watching the display of one of the subsystems can dial into the audio subsystem and thereby control the operation of the video subsystem. This system is most similar to the present invention in its interaction with the display. However, the system is not related to downloading selected information from a display to a mobile device, nor is it related to uploading information from a mobile device to a display. In addition, it does reveal related to electronic transactions. AT & T Corporation's European Patent EP0822535 discloses an interactive multimedia advertisement and e-commerce on a super document network. Advertising can be targeted to individuals based on the user's interests (ie, the situation, column 11, line 30, and the following). User system 8 ^ This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) '----------- ^ install -------- order --- -_---- (Please read the notes on the back before filling this page) 521525
五、發明說明（7 ) 經濟部智慧財產局員工消費合作社印f 可以與一個銷售代理者進行互動，獲取更多的產品資訊， 購買產品等等，如同在第九欄、第五十二行以及下列等等 所描述者。 此係一種用於在一超文件網路上提供目標選定式、互 動式多媒體廣告以及電子商務能力之系統及方法。來自於 一伺服器之廣告軟體係依據使用者之要求而經由一潮覽器 被裝入至使用者之用戶電腦。用戶電腦之顯示屏幕係被分 隔成一個保留基本瀏覽器之完全功能的瀏覽器區域以及廣 告區域。影響從伺服器所送出至用戶電腦處之廣告之呈現 與內容的控制以及、以及安全購物及電子折價券控制係爲 使用者可於廣告區域中所獲得者。本系統係不同於在用戶 端（此係可以是一個行動裝置）提供一個用於控制、下載 、或是上傳將被顯示在其他大型顯示器上之內容的介面。 大型顯示器本身係可以被連接至其他伺服器。 以上所揭示者係用於一種桌上型裝置。本發明係被使 用於一種無線裝置以控制公共顯示器。V. Description of the invention (7) The Consumer Cooperative Association of the Intellectual Property Bureau of the Ministry of Economic Affairs can interact with a sales agent to obtain more product information, purchase products, etc., as in column 9, line 52, and The following and so on. This is a system and method for providing targeted, interactive multimedia advertising and e-commerce capabilities on a hyper-document network. The advertising software system from a server is loaded into the user's computer via a tide browser according to the user's requirements. The display screen of the user's computer is divided into a browser area and an advertising area that retain the full functionality of the basic browser. The controls that affect the presentation and content of the advertisements sent from the server to the user's computer, as well as the control of secure shopping and electronic coupons, are those that users can obtain in the advertising area. This system is different from providing an interface on the client side (which can be a mobile device) for controlling, downloading, or uploading content that will be displayed on other large displays. The large display itself can be connected to other servers. The above is disclosed for a desktop device. The invention is used in a wireless device to control a public display.
Gifford之美國專利第5724424號係揭示了一種用於在 一電腦網路上購買貨物或資訊之系統，包括有上傳以及下 載相關於廣告之資訊、產品資訊、價格、進行付款等等（ 第四欄、第四十四行以及下列等等）。其係爲一個在電腦 網路上用於購買貨物或資訊之完整系統。在網路上的零售 電腦係針對可爲買家電腦所進入之數位廣告的資料庫進行 維護。相應於使用者的詢問，買家電腦係檢索並顯示來自 於零售電腦之數位廣告。一個數位廣告係可以更進一步地 9 ^紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----------裝--------訂 ----一---- (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 521525 A7 ____ B7 五、發明說明（C?) 包括有一個可由一買家電腦所理解之程式。買家電腦係包 括有一種讓使用者能夠購買由一數位廣告所描述之產品的 機構。如果一個使用者在購買時並未指明付款方式，其係 可以在購買交易起始時被要求。一種網路付款系統係在一 網路中經由非信任切換、傳送、及主機部件來執行付款要 求確認。付款要求係由位於一外部財務系統網路中之帳號 所支持’並且付款系統係從此外部網路處即時地獲得帳號 確認。付款要求係由確認者所簽署，而此確認者係可以依 據付款要求參數之安全函數、一單一使用交易識別裝置、 或是一個特定的網路地址之任何組合而定。 此對於在電腦網路上購買貨物是很特別的。其並未揭 示用於檢索或上傳資訊/訊息之互動式顯示器、聊天室、 告示板、遊戲、以及本發明之許多其他方面。Gifford U.S. Patent No. 5,724,424 discloses a system for purchasing goods or information on a computer network, including uploading and downloading information related to advertisements, product information, prices, making payments, etc. (Column 4, Line 44 and the following etc.). It is a complete system for purchasing goods or information on a computer network. Retail computers on the Internet maintain a database of digital advertisements accessible to buyers' computers. In response to the user's inquiry, the buyer's computer retrieves and displays digital advertisements from the retail computer. A digital advertising system can be further 9 ^ paper size applies Chinese National Standard (CNS) A4 specifications (210 X 297 mm) ----------- installed -------- order- --- 一 ---- (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 521525 A7 ____ B7 V. Description of Invention (C?) A program understood by the computer. The buyer's computer includes an organization that enables users to purchase the product described by a digital advertisement. If a user does not specify a payment method at the time of purchase, it can be requested at the beginning of the purchase transaction. An online payment system performs confirmation of payment requirements via untrusted switching, transfer, and host components in a network. The payment request is supported by an account number located on an external financial system network 'and the payment system obtains an account confirmation from this external network in real time. The payment request is signed by the confirmer, which can be based on the security function of the payment request parameters, a single-use transaction identification device, or any combination of a specific network address. This is special for buying goods on a computer network. It does not disclose interactive displays, chat rooms, bulletin boards, games, and many other aspects of the invention for retrieving or uploading information / messages.
Mayo之5133081號專利案係揭示一種電子顯示器， 其係可經由無線電話來進行遠端程式化（第六欄、第十四 行至第三十八行，第十五欄、第十五行以及下列等等）。 就其本身而論，其係爲一種可遠端控制之訊息廣播系 統，此系統係包括有一個中央程式化站台（Central Programming Station)以及許多遠端訊息發送器（Remote Message Transmitt&s)與訊號放大器。中央程式化站台係 包括有一個廣播訊息之訊息庫以及一組遠端訊息發送器程 式化指令。一個位於中央程式化站台中之發送器係對來自 於訊息庫處之所選定廣播訊息以及來自於該組之所選定遠 端訊息發送器程式化指令發送至所有的遠端訊息發送器。 10 ^紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公楚1 ~ -----------裝------丨丨訂i-—^— ^9 (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 521525 A7 B7 五、發明說明（7 ) 這些係在一個廣域發送網路（例如是一個已授權無線廣播 連線）上進行傳送。所發送之指令係可以包括有應用至所 有遠端訊息發送器之總體指令’以及應用至個別遠端訊息 發送器之獨特（可尋址addressable)程式化指令。 最後，Ciesse Sistem Sri之歐洲專利EP0978814號專 利案係揭示了一種「彩色電子告示板’其係可藉由網路來 加以利用，經由電§舌傳遞…可變廣告及公共關注之通息」 (第一欄、第一行以及下列等等）。此係由用於LED發光 告示板之容器所構成（第二頁产’每一個容器係具有電子 部件，其係對準以容許係對準以容許電子板之組成到達一 個最大1 6百萬之最大値。其係具有可依據容器數目所改 變之尺寸。其亦具有一個特別的指令單元，能夠管理包括 有一個三維影像之動畫影像，接收經由電話以及經由衛星 網路之即時傳送。 此揭示係相關於經由無線或是衛星廣播來將訊息以及 廣告廣播（broadcasting)至告示板上並控制告示板。其並 未揭示如同在本發明中之介於使用者行動裝置與告示板之 間針對資訊選取或上傳的互動關係。 本發明之目的 本發明之主要Ή的係爲結合傳統資訊顯示及廣告系統 (例如是告示板及橫幅）與以較新系統（例如是網頁、行 動電話及呼叫器）爲基礎之資訊顯示及廣告系統的優點。 更進一步之目的係爲提供一種系統，其將具有在公共 場所中告不板之普遍存在性以及吸引力，而在同時包括有 11 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 一 ------------裝--------訂 --------- (請先閱讀背面之注意事項再填寫本頁) 521525 A7 B7 五、發明說明（ί。） 較新系統之動態特點，例如是資訊之選擇性下載、重新定 向至感興趣之處、以及用於電子商務之遠端電子交易。 (請先閱讀背面之注意事項再填寫本頁) 另一個目的係爲鼓勵個人（除了公司與組織機構之外 )能夠藉由將其資訊互動地上傳至系統中以放置其內容。 一個更進一步之目的係爲讓位於系統附近之使用者能 夠形成一個介於其行動電話與系統之間的特定（ad-h〇c) 網路，用以互動地上傳內容及軟體程式至系統之中。或者 ，使用者亦可以使用例如是撥接或區域網路（LAN)等一 般有線連接方式連接至系統來放置內容。 最終目的係爲讓系統能夠支持一個在那些對該內容有 興趣的人間之社群（commimity)的形成，如此其係可以聊 天以及相互交換有關於所展示內容之資訊及意見。 發明槪％ 經濟部智慧財產局員工消費合作社印製 將上述及其他目的記在心中，本發明係提供了一種系 統，用以在一告示板（如同在本文中所界定者）上提供互 動式顯示’此系統係包括有一個用於建立起一種與一使用 者，使用者之行動電話（如同在本文中所界定者）之連接 的通訊機構；一個讓使用者能夠將內容（如同在本女中所 界定者）從其行動電話進行互動式上傳、並將內容下載至 其行動電話的使用者介面。 通P只機構係可以爲一個網路管理器。系統較佳係包括 有下列一或多者： 一個內容管理器，用以幫助使用者互動地上傳來自其 手機之內容、根據使用者偏好之行程內容及一合約、並且 12 本紙張尺度適用中家€^ (CNS)A4規格（210 X 297公楚)" 經濟部智慧財產局員工消費合作社印製 521525 A7 ---- B7 五、發明說明（|丨） 管理廣告之其他方面； 一個電子顯示器，用於顯示內容之文字、圖像、聲訊 、以及音訊； 一個內容處理器，其係顯示包含有動畫程式之富含圖 像（graphics-rich)的內容；以及 一個交易管理器，用以實現任何廣告物品之購買。 此係容許一個個人或組織機構能夠互動地產生並上傳 內容至系統中。其係可以不需要人類的介入。系統係支援 包含有行程、支付、及訊息傳送之內容的自動管理。 系統係更可以容許行動電話之特定（ad-hoc)網路的 產生’用以形成能夠交換針對內容之資訊及意見之諸使用 者的一個社群，並且使用告示板的全部或一部份來當作顯 示器以進行遊戲。 ， 較佳的情況是，系統係具有一個無線介面，其係可以 形成特定區域網路，而一個在附近區域中的使用者係擁有 一個行動電話，並且係可以經由在使用者之行動電話中的 使用者槪況來認淸使用者之需求。 顯示管理器係可以管理在告示板上的顯示空間’，用以 在同一時間顯示多於一個的內容，而內容管理器係可以依 據行動電話使用者之使用者槪況，來選擇欲顯示之內容、 顯示之期間、所希望顯示之空間以及區域。所顯示之內容 係可以依據使用者槪況而定。 使用者係可以將其有興趣之內容下載至其行動電話之 中。內容係能夠以一種互動格式來加以提供，而使用者係 13 本紙張尺度適用中國國家標準（CNS)A4規格（210 x 297公爱)~ " -----------裝------- 丨訂------„----^9— (請先閱讀背面之注意事項再填寫本頁) 521525 A7 B7Mayo's Patent No. 5,130,381 discloses an electronic display that can be remotely programmed via a wireless telephone (columns 6 and 14 to 38, columns 15 and 15 and the following and many more). For its part, it is a remotely controllable message broadcasting system. This system includes a Central Programming Station and many Remote Message Transmitt & s and signals. Amplifier. The central stylized station system includes a message library of broadcast messages and a set of remote message sender programming instructions. A sender located in a central stylized station sends the selected broadcast message from the message bank and the selected remote message sender from the group to the remote program sender. 10 ^ Paper size applies to China National Standard (CNS) A4 specifications (210 X 297 Gong Chu 1 ~ ----------- install ------ 丨 order i --- ^-^ 9 ( Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 521525 A7 B7 V. Invention Description (7) These are transmitted over a wide area network (for example, an authorized wireless broadcast link Online). The commands sent can include general commands that apply to all remote message senders' and unique (addressable) stylized commands that apply to individual remote message senders. Finally, Ciesse Sistem Sri's European patent EP0978814 patent system discloses a "colored electronic bulletin board that can be used through the Internet and transmitted through the electric tongue ... variable advertising and public interest communications" (column 1 , The first line and the following, etc.). This is composed of a container for an LED light-emitting notice board. (Each container produced on the second page has electronic components that are aligned to allow alignment and allow electronic boards. The composition reaches a maximum of 1 600 It has the largest size. It has a size that can be changed according to the number of containers. It also has a special instruction unit that can manage animated images including a three-dimensional image, receive real-time transmission by telephone and via satellite network. It is related to broadcasting messages and advertisements to a bulletin board and controlling the bulletin board via wireless or satellite broadcasting. It does not disclose the information between the user's mobile device and the bulletin board as in the present invention. Interactive relationship selected or uploaded. The purpose of the present invention is to combine traditional information display and advertising systems (such as notice boards and banners) with newer systems (such as web pages, mobile phones, and pagers). Based on the advantages of the information display and advertising system. A further purpose is to provide a system that will have the ubiquity and attractiveness in public places, and also includes 11 paper standards applicable to China National Standard (CNS) A4 Specification (210 X 297 mm) One ------------ install -------- order ------- -(Please read the notes on the back before filling this page) 521525 A7 B7 V. Description of the invention (ί.) Dynamic features of newer systems, such as selective download of information, redirection to areas of interest, and Remote electronic transactions for e-commerce. (Please read the notes on the back before filling out this page.) Another purpose is to encourage individuals (other than companies and organizations) to interactively upload their information to the system. A further purpose is to allow users located near the system to form an ad-hoc network between their mobile phones and the system for interactive uploading Content and software programs into the system. Alternatively, users can also use a wired connection such as dial-up or LAN to connect to the system to place content. The ultimate goal is to allow the system to support the formation of a community among those interested in the content, so that it can chat and exchange information and opinions about the content displayed. Invention% Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Keeping the above and other purposes in mind, the present invention provides a system for providing an interactive display on a bulletin board (as defined herein) 'This system includes a communication mechanism for establishing a connection with a user, the user's mobile phone (as defined herein); a system that enables the user to transfer content (as in As defined) to interactively upload from their mobile phone and download content to the user interface of their mobile phone. An organization can only be a network manager. The system preferably includes one or more of the following: A content manager to help users interactively upload content from their mobile phones, itinerary content based on user preferences, and a contract, and 12 paper standards are applicable to Chinese home € ^ (CNS) A4 size (210 X 297 Gongchu) " Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 521525 A7 ---- B7 V. Description of the invention (| 丨) Other aspects of managing advertising; an electronic display To display text, images, sounds, and audio of the content; a content processor that displays graphics-rich content containing animation programs; and a transaction manager to implement Purchase of any advertising items. This system allows an individual or organization to interactively generate and upload content to the system. Its system may not require human intervention. The system supports automatic management of content including itineraries, payments, and messaging. The system can even allow the generation of ad-hoc networks for mobile phones' to form a community of users who can exchange information and opinions on content, and use all or part of the bulletin board to Use as a monitor for gaming. In a better case, the system has a wireless interface, which can form a specific local area network, and a user in a nearby area owns a mobile phone, and can be accessed via the user's mobile phone. User conditions to recognize user needs. The display manager can manage the display space on the bulletin board to display more than one content at the same time, and the content manager can select the content to be displayed according to the user conditions of the mobile phone user , Display period, desired space and area. The content displayed can depend on the user's situation. Users can download content of interest to their mobile phones. The content can be provided in an interactive format, and the users are 13 paper sizes applicable to the Chinese National Standard (CNS) A4 specification (210 x 297 public love) ~ " ----------- install ------- 丨 Order ------ „---- ^ 9— (Please read the precautions on the back before filling in this page) 521525 A7 B7
IX 五、發明說明（ 可以瀏覽裒多的資訊、進行交易、或者舄了將來之參考而 儲存該資訊。使用者係可以將其相關於麋告之評論、意見 、或是其他資訊進行上傳、，如此瀏覽該資訊之其他使用者 將肯b夠看到這些評論、意見、或是其他資訊。此係可以包 括有相關於廣告之詢問的增加，或者是要求更進一步的眘 訊。 潑1¾或下載內容之使用者係可以依其需求形成虛擬聊 天室。一個使用者係可以將其內容進行上傳，並且指名該 內容之顯示持續期間。其係可以提供一種方法、以及機構 ’來確認由使用者所張貼之內容，如此使用者係可以爲其 所張貼之內容負責，並且亦能夠防止不合法的、或是令人 作嘔的內容被顯示出來。使用者亦可以執行一電子交易， 並且支付相關的費用，用以購買產品或服務。 告示板係可以經由網路而被連接至一個或是多個網頁 ’而此將有助於提供在告示板上所進行廣告之產品或服務 的最新資訊。此係可以包括有例如式最近的價錢或是廉價 出售資訊。其亦可以被使用來取代廣告。此係提供了遠端 編寫之額外便利。 此亦容許告示板之廣告產生者能夠切換至更有力的、 並且相當便宜的媒體編寫工具，並且亦可以促進製造以收 集有關於買家的資料，並且了解其對產品之意見以及關注 〇 圖式簡單說明 爲了讓本發明能夠被易於了解並達成實際效應，多個 14 尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） -----------裝--------訂 ί"—^ (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 A7 B7 521525 j、發明說明（〇 ) 實施例以及示例將經由僅爲非限制性之示例並參照伴隨圖 式來加以描述’其中之圖式係爲· 第一圖係說明本發明之系統的部件及架構； 第二圖係說明本發明用於行動電話用戶之實行狀況； 第三圖係說明由使用者所進行連接之起始狀況； 第四圖係說明係爲一個示例性WML使用者介面之說 明； 第五圖係說明使用者是如何下載內容； 第六圖係說明使用者是如何將內容貼上； 第七圖係說明使用者是如何貼上評論；以及 第八圖係說明使用者是如何進行付款。 較佳啻施例詳細說明 第一圖以及第二圖係顯示了本發明用於可進行無線通 訊協定（WAP)之行動電話的最簡單的施行狀況。在此實 施例中的告不板係作爲一個WAP閘道’其係形成一個在 附近區域中含有行動電話之特定（ad-hoc)網路。告示板 亦可以藉由用戶撥出一個與告示板相關聯之電話號碼而被 連接至用戶。作爲一個閘道之告示板係將已編碼使用者要 求引導至用於產生內容之複數個廣告伺服器中的一個廣告 伺服器處。閘道係會對來自於廣告伺服器之回應進行解碼 ，並將其送至提出要求之行動電話。舉例來說，閘道係可 以與一個用於特殊品牌鞋子之廣告來源伺服器相通訊。其 將以一種安全的方式進行通訊，用以更新使用者之信用卡 資訊，或者將某些內容貼至伺服器中，並且其將會把伺服 15 -----------裝--------訂----------- (請先閱讀背面之注意事項再填寫本頁) 濟 部 智 慧 財 產 局 員 工 消 費 合 作 社 印 製 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 經濟部智慧財產局員工消費合作社印製 521525 A7 B7 五、發明說明（沖） 器之回應送回至行動電話使用者。 閘道係具有告示板管理器（Billboard Manager) ’其 係可以具有用於管理廣告之部件，如同於先前所描述者。 這些部件係爲：行動特定網路管理器（Mobile Ad-hoc Network Manager )、內容管理器（Content Manager)、交 易管理器（Transaction Manager)、顯示管理器（Display Manager)、安全管理器（Security Manager)、以及社群 管理器（Community Manager)。 系統的這些部件係爲： •行動特定網路管理器，其係用於設定無線特定網路 ，或者與附近區域中的使用者進行通訊； •使用者介面，其將幫助使用者將內容從其裝置處進 行互動式上傳，並且將內容下載至其裝置； •內容管理伺服器，其將根據使用者之偏好及合約來 排列內容之顯示，並且管理廣告之其他方面； •電子顯示器，其係用於顯示內容之文字、圖像、音 訊、以及視訊； •內容處理器，其係顯示出富含圖像（graphics-rich) 之內容’包括動畫程式；以及 交易管理器，"其係幫助實現使用者進行內容置放之付 款’或者廣告項目購買之付款。 此等構件之各者將詳述於後。 gjgl特宏網路管理恶 行動特定網路管理器係爲一個軟體模組，其係能夠與 16 本紙張尺度適用中國國家標準（CNS)A4規格（21〇 x 297公釐） i-----------裝--------訂 ---- (請先閱讀背面之注意事項再填寫本頁) 參· 521525 A7 B7 五、發明說明（ο ) (請先閱讀背面之注意事項再填寫本頁) 下面的無線硬體進行對話。其亦作爲不同子系統與行動電 話間的一個中間裝置。由此層級所提供之最小功能係如下 所述： 1、 建立連線（Establishing Connection) 其係建立連線至附近區域中的無線裝置。在一種傳統 方式之中，連線係可以在行動電話經由一已知電話號碼而 撥號至告示板時完成。如果行動裝置支援藍芽技術（ Bluetooth)，則連線係可以在使用者移動至附近區域時， 甚至不需要進行撥號即可建立。 2、 尋找裝置能力（Finding Device Capabilities) 一旦連線被建立之時，特定網路管理器係可以決定進 行連線之行動電話的本質是否能夠將裝置之行動電話槪況 送至內容管理器。內容管理器隨後係可以根據行動電話之 裝置槪況（profile)及其能力而將資訊送至行動電話。 3、 取得使用者槪況（Getting the User Profile) 經濟部智慧財產局員工消費合作社印製 行動特定網路管理器係從使用者之行動電話處取得使 用者槪況。此一槪況係可以從在於行動電話之中：一個非 常簡單的示例係爲使用者的電話號碼。其係將此一改況更 新至內‘容管理器。內容管理器係可以要求行動特定網路管 理器經由一例如是網際網路（Internet)或是電話網路等網 路，來取得可能位於一遠端伺服器中之額外槪況資訊。 4、 內容之傳送（Delivery of Content) 行動特定網路管理器係處理內容之傳送至行動電話處 。內容管理器或是一個遠端伺服器係可以提供內容。此一 17 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 經濟部智慧財產局員工消費合作社印製 521525 A7 ________B7___ 五、發明說明（4 ) 模組係處理使用者之輸入並據此採取行動。通常，其係會 將此一要求轉遞至內容管理器，以進行適當的行動。 5、 中繼電子付款（Borkering Electronic Payment) 行動特定網路管理器係可以經由遠端用戶之行動電話 而與其進行中繼電子付款。透過安全管理器，其係可以建 立起一個與行動用戶以及與一遠端交易伺服器二者之安全 連接。其係可以將信用卡資訊從行動電話處傳送至遠端伺 服器處。 6、 內容之上傳（Upload of Content) 此一層級係作爲一個用於接收來自於行動使用者經由 其行動電話所傳送內容的中間裝置。所上傳之內容係可以 爲使用者所貼上之社群訊息、評論、或者內容。所上傳之 內容係可以以一種預先準備之範本形式呈現，而此種範本 係具有讓使用者完成之欄位並且/或者可以爲一種問答之 格式。 內容管理器 內容管理器之功能係如下所述： 1、內容之管理（Management of Content) 內容管理器係維護一個將被顯示於告示板上、以及被 顯示於行動用戶之動電話顯示器上之內容的資料庫。資 料庫目錄係可以包括有裝置槪況、使用者槪況及偏好。內 容管理器之主要任務係爲將欲顯示之內容映射至用戶之槪 況。此亦可以根據歷史資料（historical data)，以致使內 容管理器能夠依據使用者過去與告示板之互動來「學習（ 18 ^^尺度適用中國國冢標準（CNS)A4規格（210 x 297公釐） -----------^--------^^ (請先閱讀背面之注意事項再填寫本頁) 521525 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（Π) learn)」使用者之回應。 2、 內容之轉譯（Translation of Content) 所顯示在告示板上的內容可能並非以一種適合被顯示 在行動電話顯示器上的形式所呈現。這主要是因爲告示板 以及行動電話在尺寸上之差異所致。內容管理器係將內容 轉譯成一種能夠讓行動電話所了解的格式。此係可能包含 將內容轉譯成WML格式或者任何其他適當格式。然而， 內容亦可經由一種可爲行動電話所了解之格式（例如是 WML)來進行個別儲存。 3、 將使用者槪況映射至告示板顯示器（Mapping of User Profile to Billboard Display) 內容管理器係決定何種資訊在何時必須被顯示多長時 間。此一決定係根據使用者槪況以及內容提供者所支付之 不同內容的優先權所做出。其亦根據相同的優先權原則來 決定內容顯示在何區域中。.所顯示者係可以被劃分成複數 個區域，而每一個區域係包含不同的內容。顯示管理器係 進行實際的顯示。 4、 接受來自於使用者之內容並對其進行索引編入（ Accepting Content from Users and Indexing It) 內容管理器係 >妾收由使用者經網路管理器所提供之內 容。如果此係爲針對一特定內容或先前所貼上之廣告的評 論，則其係將此加入以與特定內容作爲對照，並對其進行 索引編入。如果其係爲一個將被顯示在告示板上的新內容 ，則其係接受該內容並對其進行索引編入。在任何所需之 19 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 一-----------裝 -------訂—*------- (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員H消費合作社印製 521525 A7 _ B7 五、發明說明（丨？） 付款被接受之後，其係產生一個相對於該內容之付款槪況 〇 另外，新內容係可以由內容管理器使用一種詢問行動 用戶的程序所產生。 顯示管理器 顯示管理器係將所顯示之內容依時間以及空間來進行 劃分。顯示管理器係接收來自於內容管理器之指示以顯示 特定內容。 顯示管理器係提供使用者介面，用以將內容顯示在告 示板或其他顯示裝置上，並且讓使用者針對內容以及相關 資訊進行下載及上傳。所顯示者係可以被劃分成合理的視 窗。此係可幫助在同一時間顯示多於一個的廣告。顯示管 理器亦使用所有標準媒體/顯示軟體來顯示內容。 交易管理器 當使用者決定要貼上內容之時，交易處理器係接收一 個來自於行動特定網路管理器之通知，該通知亦即交易處 理器進行接管。 1、 使用者之確認； 2、 對付款進行中繼，並且接受付款； 3、 將來自便用者行動電話所上傳之內容提交至一個 遠端位置，用以檢查內容之可接受性。此係用以防止猥褻 內容或其他不想要或不希望的素材被貼上； 4、 獲得內容所相關之槪況。此係可以在內容被顯示 時以一種關鍵字索引的型態呈現；以及 20 ^紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公复^ 一-----------•裝--------訂 (請先閱讀背面之注意事項再填寫本頁) • n^n ϋ —Hi h i ϋ 1 禮- 521525 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（β) 5、將資訊提交至內容管理器，如此其係可以對其進 行索引編入並對其進行儲存用以顯示出來。 社群管理器 社群管理器係有助於一個社群之形成，用以實現針對 一特定內容或有興趣之主題所進行的討論。社群管理器亦 有助於使用者加入一個已存在之社群。此係包括有： 1、 將有興趣之社群呈現予使用者（Presenting Community of Interest to the User) 社群管理器從內容管理器處獲得一個使用者的槪況。 其係依此槪況對現行社群進行檢查。其係邀請使用者加入 一個現存的社群，或者容許使用者創造一個新的社群。 2、 社群之形成（Formation of Community) 社群管理器係幫助一個新社群的形成。一個社群係可 以爲非公開者（正如同一個私下的交談）或者是一個在告 示板上所進行於一些使用者之間的遊戲，而在此情況下， 告示板的全部或者一部份係可以被使用於遊戲之顯示。一 個讓許多使用者能夠與其他的許多使用者進行交談之公開 社群的形成亦被支援，就如同一個社群之形成，用以幫助 一個貨物以及/或者服務之公開拍賣。在拍賣的例子之中 ，使用者係可以使其行動電話來進行出價。 3、 管理被貼至社群之訊息（Managing Messages Posted to Community) 社群管理器係將一個來自於fT動特疋網路管理^&之訊 息引導至正確的社群。 21 $張尺度適用中國國家標準（CNS)A4規格（210 X 297公爱1 -----------^--------^-------L---- (請先閱讀背面之注意事項再填寫本頁) 521525 A7 B7 五、發明說明（/) 4、解散社群（Disbanding the Community) 當所有的使用者都放棄之時，社群管理器係會解散社 (請先閱讀背面之注意事項再填寫本頁) 群。 以下的示例係描述使用本發明之系統而包含廣告之使 用者介面的不同方案。 示例一：使用者移動至一告示板之附近區域 假設使用者係已將其行動電話構型以接收來自於告示 板之資訊，則以下步驟係會進行： 1、 在使用者行動電話中的用戶軟體係會將其出現狀 態廣播出去； 2、 在告示板中的行動特定網路管理器係會與行動電 話進行協商（negotiate)，並且建立起連接； 3、 行動特定網路管理器係會通知內容管理器使用者 出現之訊息； 4、 行動特定網路管理器係會在使用者與內容管理器 之間進行中繼並建立一獨立對話； 5、 內容管理器係從閒置模式（idle mode)移動至作 用模式（active mode); 經濟部智慧財產局員工消費合作社印製 6、 內容管理器係經由特定網路而與使用者之行動電 話進行交談，並且宴求相關資訊以了解行動電話之能力； 7、 內容管理器係對行動電話進行詢問以獲得使用者 槪況； 8、 如果使用者係具有一偏好，則顯示管理器係將內 容以一種符合使用者偏好之方式顯示在告示板上； 22 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 經濟部智慧財產局員工消費合作社印製 521525 A7 __ B7 五、發明說明（>丨） 9、如果有數個使用者，根據所有使用者的偏好，顯 示管理器係可以藉由對所顯示者進行劃分來顯示數個廣告 :以及 1 0、顯示管理器亦將不同功能呈現給使用者。舉例 來說，此係可以經由一種數字（例如是四）項目單選擇的 形式呈現，以讓使用者進行接下來的行動；上傳資訊、下 載資訊、執行交易、以及形成一個聊天用社群。依據使用 者之選擇，交易管理器係可以被啓動以實行使用者交易。 示例二：使用者移離智慧型告示板（Smart Billboard )之附近區域 假設使用者係已將其行動電話構型以接收來自於告示 板之資訊，則以下步驟係會進行： 1、 行動特定網路管理器係進行投票以觀看對話之狀 態； 2、 在週期性的重試之後，其係找出並未回應之行動 電話； 3、 其係刪除該對話；以及 4、 其接著將對話終止通知內容管理器； 5、 系統將使用者從名單中移除； 6、 如果不再有使用者的話，其將移動至閒置狀態。 示例三：使用者希望從告示板處下載內容（第五圖） 1、使用者單擊在相關使用者介面項目（項目單項目 、按鈕、顯示區域等）上，用以啓動內容從告示板上之一 區域處進行下載； 23 本紙張尺度適用中國國家標準（CNS)A4規格（210 x 297公^~" -----------^--------^ · ---------- (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 521525 A7 B7 五、發明說明（y) 2、 系統係收集有關於使用者有興趣之內容的資訊； 3、 其係將能夠以不同詳細程度來下載資訊之選擇呈 現予使用者； 4、 使用者選擇其所希望之詳細程度；以及 5、 系統將資訊下載至使用者之行動電話之中。或者 ，系統係可以將內容送至使用者之電子郵件，或者是一般 的郵件、地址。 示例四：使用者希望將評論/訊息貼至告示板（第七 圖） 1、 使用者看到其所感興趣之內容，並決定對其給予 評論； 2、 使用者於其行動電話上構成其回應； 3、 使用者選擇上傳功能； 4、 行動特定網路管理器接收使用者之回應；以及 5、 內容管理器對該回應進行適當的索引編入並將其 儲存。 示例五：使用者希望將內容貼在告示板上（第六圖） 1、 使用者於其行動電話中創造出其所想要貼上之廣 告或內容。此係可以在連線狀態或是在離線狀態下進行； 2、 使用者揉使用其行動電話而在告示板中選擇執行 交易功能； 3、 行動特定網路管理器係開始將資料從使用者的行 動電話傳送至告示板； 4、 廣告管理器係將對話移交至交易管理器； 24 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐）_ "" -----------裝--------訂·ί—^ (請先閱讀背面之注意事項再填寫本頁) 521525 經濟部智慧財產局員工消費合作社印製 Α7 Β7 玉、發明說明（>)) 5、 交易管理器係（經由一種適當的機制）對使用者 進行確認； 6、 交易管理器係經由使用者的現金或信用卡而接受 一個所需付款； 7、 交易管理器係要求廣告管理器接受廣告； 8、 內容管理器係詢問使用者用於其所張貼資訊之關 鍵字； 9、 內容管理器係詢問使用者其他相關資訊，例如晏 其偏好將內容置放於顯示器中的位置、時程資訊等等.；以 及 1 0、內容管理器係將內容映射至一個適當的目錄， 並且決定顯示之持續時間、顯示之時間、顯示之區域、以 及給予內容何種引人注目之處。 示例六：使用者希望形成一個社群 1、 使用者選擇在顯示器中的一個使用者介面功能’ 用以形成一個社群； 2、 內容管理器係根據使用者之槪況而將現存社群的 一個名單呈現給使用者，並且亦告知形成一個新社群的功 會b ， 3、 如果使洛奢希望加入一個社群，其係適當地通知 社群管理器； 4、 如果使用者希望形成一個新社群，其係適當地β 知社群管理器； 5、 社群管理器係形成新社群，並且邀請具有相似槪 25 -----------^-----------^---- (請先閱讀背面之注意事頊再填寫本頁〕 本紙張尺度適用中國國家標準（CNS)A4規格（21〇 X 297公釐） 經濟部智慧財產局員工消費合作社印製 521525 A7 _ B7 五、發明說明（>f) 況之使用者加入此一社群。 示例七：使用者希望從一社群離開 1、 如果使用者離開一個社群，則社群管理器係減少 使用者數；以及 2、 如果所有的使用者都離開該社群，則社群管理器 係關閉此一社群。 如同在第三圖中所顯示者，被安裝在購物中心或其他 地方的告示板係可以具有電話號碼，而此電話號碼較佳係 爲吾人所熟知或容易記憶者。舉例來說，1-800或是1-900 開頭的電話號碼。WAP閘道係接收一個來自使用者的呼叫 (call)，並且與使用者進行連線。無線通訊協定堆（ WAP Protocol stack)之無線對話層（Wireless Session Layer; WSL)係幫助維持與使用者之對話。或者，特定網 路管理器係可以與具有用於特定網路之能力的諸行動電話 形成一個特定網路。適用於藍芽技術之第三代行動電話係 聲明其具有特定聯網之能力。 雖然本發明支援在所有連接至相同告示板之使用者之 中形成特定網路，此一實施例係僅描述一個介於WAP使 用者與告示板之間的連接。 使用者介面读被槪念地說明於第四圖之中。一旦連線 係被建立，WAP閘道在其將功能選項呈現予使用者之前係 會找尋使用者槪況。 使用者槪況係可以經由許多方式來加以取得。其係可 以從現存使用者已簽入之使用者槪況資料庫處所獲得，從 26 ^張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐) L-----------裝---------訂 i·' (請先閱讀背面之注意事項再填寫本頁)IX V. Invention Description (You can browse a lot of information, conduct transactions, or save it for future reference. Users can upload their comments, opinions, or other information related to Moose, Other users who browse the information in this way will be able to see these comments, opinions, or other information. This may include an increase in advertising-related inquiries, or require further caution. Splash 1¾ or download Content users can form virtual chat rooms according to their needs. A user can upload their content and specify the duration of the content display. It can provide a method and mechanism to confirm that the content Content posted so that users are responsible for the content they post, and also prevent illegal or disgusting content from being displayed. Users can also perform an electronic transaction and pay the relevant fees To purchase products or services. Bulletin boards can be connected to one or more web pages via the Internet ' And this will help provide the latest information on the products or services advertised on the bulletin board. This can include, for example, recent prices or cheap sales information. It can also be used instead of advertising. This is to provide This allows for additional convenience of remote authoring. This also allows advertisement producers of bulletin boards to switch to more powerful and relatively inexpensive media authoring tools, and also facilitates manufacturing to gather information about buyers and understand their impact on buyers. Product comments and concerns. Schematic illustrations. In order to make the present invention easier to understand and achieve practical effects, multiple 14 scales apply the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ------- ---- Install -------- Order ί " — ^ (Please read the notes on the back before filling this page) Printed by A7 B7 521525 of the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs j. Invention Description (〇 ) The embodiments and examples will be described by way of non-limiting examples and with reference to accompanying drawings, where the drawings are: The first drawing illustrates the components and architecture of the system of the present invention; the second The diagram illustrates the implementation of the present invention for mobile phone users; the third diagram illustrates the initial situation of the connection made by the user; the fourth diagram is an illustration of an exemplary WML user interface; the fifth diagram Figure 6 illustrates how users download content; Figure 6 illustrates how users post content; Figure 7 illustrates how users post comments; and Figure 8 illustrates how users make payments. The first embodiment and the second embodiment are illustrated in detail. The first embodiment and the second embodiment show the simplest implementation of the present invention for a mobile phone capable of performing wireless communication protocol (WAP). The WAP gateway 'forms an ad-hoc network containing mobile phones in the nearby area. The bulletin board can also be connected to the user by dialing a phone number associated with the bulletin board. A bulletin board serving as a gateway directs the coded user request to one of the plurality of ad servers used to generate content. The gateway decodes the response from the ad server and sends it to the requesting mobile phone. For example, a gateway can communicate with an ad source server for a particular brand of shoes. It will communicate in a secure way to update the user's credit card information, or paste some content into the server, and it will install the server 15 ----------- install- ------- Order ----------- (Please read the precautions on the back before filling out this page) The paper size printed by the Employees' Cooperatives of the Ministry of Economic Affairs and Intellectual Property of China applies the Chinese national standard CNS) A4 specification (210 X 297 mm) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 521525 A7 B7 V. Response to the invention description (punching device) is returned to the mobile phone user. The gateway has a Billboard Manager 'which can have components for managing advertisements, as described previously. These components are: Mobile Ad-hoc Network Manager, Content Manager, Transaction Manager, Display Manager, Security Manager ), And Community Manager. These components of the system are: • Mobile Specific Network Manager, which is used to set up a wireless specific network, or to communicate with users in nearby areas; • User interface, which will help users move content from them Interactive upload at device and download content to its device; • Content management server, which will arrange display of content according to user preferences and contracts, and manage other aspects of advertising; • Electronic display, which is used for Text, images, audio, and video for displaying content; • Content processors, which display graphics-rich content, including animation programs; and transaction managers, which help achieve Payments for content placement by users' or purchases for advertising items. Each of these components will be detailed later. gjgl special macro network management evil operation specific network manager is a software module, which is compatible with 16 paper sizes applicable to the Chinese National Standard (CNS) A4 specification (21〇x 297 mm) i ---- ------- Installation -------- Order ---- (Please read the precautions on the back before filling out this page) See 521525 A7 B7 V. Description of the invention (ο) (Please read first Note on the back, fill in this page again) to talk to the wireless hardware below. It also acts as an intermediary between different subsystems and mobile phones. The minimum functions provided by this level are as follows: 1. Establishing Connection It establishes a connection to a wireless device in a nearby area. In a traditional way, the connection can be made when the mobile phone dials to the bulletin board via a known telephone number. If the mobile device supports Bluetooth, the connection can be established when the user moves to a nearby area without even having to dial. 2. Finding Device Capabilities Once the connection is established, the specific network manager can determine whether the nature of the connected mobile phone can send the device's mobile phone status to the content manager. The content manager can then send information to the mobile phone based on its device profile and capabilities. 3. Getting the User Profile Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. The mobile specific network manager obtains the user profile from the user's mobile phone. This situation can be found in mobile phones: a very simple example is the user's phone number. It is to update this situation to the content manager. The content manager may require the mobile specific network manager to obtain additional information about the situation that may be located on a remote server via a network such as the Internet or a telephone network. 4. Delivery of Content The mobile specific network manager handles the delivery of content to the mobile phone. A content manager or a remote server can provide the content. These 17 paper standards are in accordance with China National Standard (CNS) A4 (210 X 297 mm). Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 521525 A7 ________B7___ 5. Description of the invention (4) The module is used to process user input And act accordingly. Usually, this request is forwarded to the content manager for appropriate action. 5. Relaying Electronic Payment (Borkering Electronic Payment) The mobile specific network manager can relay electronic payments with remote users via their mobile phones. Through the security manager, it can establish a secure connection with both mobile users and with a remote transaction server. It can send credit card information from a mobile phone to a remote server. 6. Upload of Content This level serves as an intermediate device for receiving content transmitted by mobile users via their mobile phones. The uploaded content can be community messages, comments, or content posted by users. The uploaded content can be presented in the form of a pre-prepared template that has fields for users to complete and / or can be in a question and answer format. Content Manager The functions of the Content Manager are as follows: 1. Management of Content The Content Manager maintains a content that will be displayed on the bulletin board and on the mobile phone display of the mobile user Database. The database directory can include device conditions, user conditions, and preferences. The main task of the content manager is to map the content to be displayed to the user. This can also be based on historical data, so that the content manager can "learn (18 ^^ standard applicable to China National Tomb Standard (CNS) A4 specification (210 x 297 mm) based on past interactions with notice boards ) ----------- ^ -------- ^^ (Please read the notes on the back before filling out this page) 521525 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 5 , Invention Description (Π) learn) "user response. 2. Translation of Content The content displayed on the notice board may not be presented in a form suitable for being displayed on a mobile phone display. This is mainly due to the differences in size of notice boards and mobile phones. The content manager translates content into a format that can be understood by mobile phones. This department may include translating content into WML format or any other suitable format. However, content can also be stored individually in a format known to mobile phones, such as WML. 3. Mapping user profile to billboard display. The content manager determines what information must be displayed and for how long. This decision is made based on the user's situation and the priority of different content paid by the content provider. It also decides where the content is displayed based on the same priority principle. The displayed system can be divided into multiple areas, each of which contains different content. The display manager performs the actual display. 4. Accept content from users and index it (Accepting Content from Users and Indexing It) Content Manager > collects content provided by users via the Network Manager. If this is a review of a particular piece of content or previously posted advertisements, then it is added as a comparison with the particular content and indexed. If it is new content to be displayed on the bulletin board, it accepts and indexes the content. In any required 19 paper sizes, the Chinese National Standard (CNS) A4 specification (210 X 297 mm) is applied. A ----------- installed ------- ordered-*- ----- (Please read the notes on the back before filling out this page) Printed by H Consumer Cooperative, Member of Intellectual Property Bureau, Ministry of Economic Affairs, 521525 A7 _ B7 V. Description of Invention (丨?) After payment is accepted, it will generate a relative In the case of payment of the content, in addition, the new content can be generated by the content manager using a program that asks mobile users. Display manager The display manager divides the displayed content according to time and space. The display manager receives instructions from the content manager to display specific content. The display manager provides a user interface for displaying content on a bulletin board or other display device, and allows users to download and upload content and related information. The displayed system can be divided into reasonable windows. This department helps to show more than one ad at the same time. The display manager also uses all standard media / display software to display the content. Transaction Manager When the user decides to paste the content, the transaction processor receives a notification from the mobile-specific network manager, which is the transaction processor taking over. 1. Confirmation by the user; 2. Relay the payment and accept the payment; 3. Submit the content uploaded from the user's mobile phone to a remote location to check the acceptability of the content. This is to prevent obscene content or other unwanted or undesired material from being posted; 4. Obtaining relevant information about the content. This series can be presented as a keyword index when the content is displayed; and 20 ^ paper size is applicable to China National Standard (CNS) A4 specifications (210 X 297 public duplicates ^ one ---------- -• Equipment -------- Order (Please read the notes on the back before filling this page) • n ^ n ϋ —Hi hi ϋ 1 Gift-521525 Printed by the Consumers ’Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 5. Description of the invention (β) 5. Submit the information to the content manager so that it can be indexed and stored for display. Community Manager Community Manager helps a community Groups are formed to enable discussions on a particular content or topic of interest. The community manager also helps users join an existing community. This includes: 1. Will be interested The community is presented to the user (Presenting Community of Interest to the User) The community manager obtains the status of a user from the content manager. It checks the current community according to this status. It invites users Join an existing community or allow To create a new community. 2. Formation of Community The Community Manager helps to form a new community. A community can be a private person (just like a private conversation) or It is a game played between some users on the bulletin board, and in this case, all or part of the bulletin board can be used for the display of the game. One allows many users to interact with many others. The formation of public communities where users talk is also supported, just like the formation of a community to assist in the public auction of a good and / or service. In the auction example, the user can make his mobile phone To make a bid. 3. Managing Managing Messages Posted to Community The Community Manager directs a message from fT Dynamic Network Management ^ & to the correct community. 21 $ 张 码 量 Applies to China National Standard (CNS) A4 specifications (210 X 297 Public Love 1 ----------- ^ -------- ^ ------- L-- -(Please read the notes on the back before filling out this page) 52 1525 A7 B7 V. Description of Invention (/) 4. Disbanding the Community When all users give up, the community manager will dissolve the community (please read the precautions on the back before filling this page) ) Group. The following examples describe different scenarios for using a user interface of the system of the present invention that includes advertisements. Example 1: A user moves to an area near a notice board Assuming the user has configured his mobile phone to receive Information from the notice board, the following steps will be performed: 1. The user software system in the user's mobile phone will broadcast its appearance status; 2. The mobile specific network manager in the notice board will communicate with The mobile phone negotiates (negotiate) and establishes the connection; 3. The mobile specific network manager will notify the content manager user of the message; 4. the mobile specific network manager will notify the user and the content manager Relay between them and establish an independent dialogue; 5. The content manager moves from idle mode to active mode; Ministry of Economic Affairs Printed by the Consumer Property Cooperative of the Intellectual Property Bureau 6. The content manager is used to talk with the user's mobile phone through a specific network, and to entertain relevant information to understand the ability of the mobile phone; 7. The content manager is used for mobile phone Inquire to get the user's profile; 8. If the user has a preference, the display manager displays the content on the notice board in a way that conforms to the user's preference; 22 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 521525 A7 __ B7 V. Description of the invention (> 丨) 9. If there are several users, display the manager according to the preferences of all users It is possible to display several advertisements by dividing the displayed ones: and 10, the display manager also presents different functions to the user. For example, this system can be presented through a digital (for example, four) item selection form to allow users to take the next action; upload information, download information, execute transactions, and form a chat community. Depending on the user's choice, the transaction manager can be activated to perform user transactions. Example 2: The user moves away from the area near the smart billboard. Assuming the user has configured his mobile phone to receive information from the billboard, the following steps will be performed: 1. Mobile specific network The Route Manager votes to watch the status of the conversation; 2. After periodically retrying, it finds the mobile phone that did not respond; 3. It deletes the conversation; and 4. It then notifies the termination of the conversation Content manager; 5. The system removes the user from the list; 6. If there are no more users, it will move to the idle state. Example 3: The user wants to download content from the notice board (fifth picture) 1. The user clicks on the relevant user interface items (item items, buttons, display area, etc.) to start the content from the notice board Download in one of the areas; 23 This paper size applies to the Chinese National Standard (CNS) A4 specification (210 x 297 male ^ ~ " ----------- ^ -------- ^ · ---------- (Please read the notes on the back before filling this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 521525 A7 B7 V. Invention Description (y) 2. The system is collected Information about the content that the user is interested in; 3. It will present to the user the choice of downloading information at different levels of detail; 4. The user selects the level of detail they want; and 5. The system downloads the information to On the user ’s mobile phone. Alternatively, the system can send the content to the user ’s email, or a normal mail, address. Example 4: The user wants to post comments / messages to the notice board (Figure 7) 1. Users see the content they are interested in. Decided to comment on it; 2. The user constitutes his response on his mobile phone; 3. The user chooses the upload function; 4. The mobile specific network manager receives the user's response; and 5. The content manager responds to the response Properly index and store it. Example 5: The user wants to paste the content on the notice board (Figure 6) 1. The user creates the advertisement or content he wants to paste in his mobile phone. This system can be performed online or offline; 2. The user uses his mobile phone to select the transaction function in the bulletin board; 3. The mobile specific network manager starts to transfer data from the user ’s The mobile phone is transmitted to the notice board; 4. The advertisement manager transfers the conversation to the transaction manager; 24 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) _ " " ---- ------- Installation -------- Order · ί— ^ (Please read the precautions on the back before filling this page) 521525 Printed by the Consumers' Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs Α7 Β7 Jade and Invention ≫)) 5 The transaction manager confirms the user (via an appropriate mechanism). The transaction manager accepts a required payment via the user's cash or credit card. The transaction manager requires the ad manager to accept the ad. ; 8, the content manager asks the user for the keywords used for the information he posted; 9, the content manager asks the user for other relevant information, such as Yan Qi ’s preference for placing content on the display, time schedule information And so on; and 10, the content manager maps the content to an appropriate directory and determines the duration of the display, the time of the display, the area of the display, and what makes the content stand out. Example 6: The user wants to form a community 1. The user selects a user interface function in the display to form a community; 2. The content manager is based on the user ’s situation and changes the existing community ’s A list is presented to the user, and the function of forming a new community is also informed b. 3. If Luo She wants to join a community, it is to notify the community manager appropriately; 4. If the user wishes to form a New community, which is the appropriate β-knowledge community manager; 5. The community manager forms a new community and invites people with similar 槪 25 ----------- ^ ----- ------ ^ ---- (Please read the cautions on the reverse side before filling out this page) This paper size is applicable to China National Standard (CNS) A4 (21〇X 297 mm) Intellectual Property Bureau, Ministry of Economic Affairs Printed by the employee consumer cooperative 521525 A7 _ B7 V. Users of the invention description (> f) join this community. Example 7: The user wants to leave from a community 1. If the user leaves a community, then The community manager reduces the number of users; and 2, if all If the person leaves the community, the community manager closes the community. As shown in the third figure, the bulletin board installed in the shopping mall or other places can have a phone number, and this phone number Preferably it is someone I know or easy to remember. For example, a phone number starting with 1-800 or 1-900. The WAP gateway receives a call from the user and connects with the user The Wireless Session Layer (WSL) of the WAP Protocol stack helps maintain dialogue with users. Alternatively, a specific network manager can communicate with a network The mobile phones form a specific network. The third generation of mobile phones for Bluetooth technology declares that they have specific networking capabilities. Although the present invention supports the formation of a specific network among all users connected to the same notice board, This embodiment only describes a connection between the WAP user and the bulletin board. The user interface is illustriously illustrated in the fourth figure. Once the connection is made The WAP gateway looks for user status before it presents the functional options to the user. The user status can be obtained in many ways. It can be obtained from an existing user who has checked in. Obtained from the information database premises, from 26 ^ sheets to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) L ----------- install --------- order i · '(Please read the notes on the back before filling this page)
-mmat ϋ VI 1 I #. 經濟部智慧財產局員工消費合作社印製 521525 A7 B7 五、發明說明（β) 行動電話之SIM卡處獲得，或者其亦可以從使用者先前對 告示板之使用狀況所獲得。在其他例子之中，WAP閘道係 可以容許使用者選擇其所想要顯示在告示板上的資訊。告 示板管理器係將使用者介面顯示在使用者之行動電話上’ 以進行更進一步的互動。在這種特殊的形式之中，用戶介 面將根據WML而被產生。 告示板管理器係說明使用者偏好或槪況，並且顯示出 與使用者偏好相符之內容。如果有數種可能會符合使用者 偏好所陳述之偏好的內容，則告示板管理器係將所顯示者 依空間、或依時間、或依空間及時間二者來加以劃分。內 容之特定部份所分配到之空間量或是時間量將取決於針對 內容之每一部分所設定之內部優先權而定。此一內部優先 權係再一次取決於內容提供者所支付以顯示其內容之款項 多少而定。 如果有數個WAP客戶連線，則告示板管理器係可以 依據使用者槪況來將優先權分派給一特定的使用者。這種 條件的一項係可以爲其購買能力（此係可以被儲存在一個 安全伺服器中，並且較佳係非爲在告示板中），而提供此 種資訊是可以獲得的。 無論何時一個/特定的廣告或是內容一般係被顯示在告 示板上，像是下載、評論、轉遞資訊、聯絡資訊等不同功 能係以一種簡單之項目單的形式被提供至用戶，用以顯示 於其行動電話之上。此一項目單配置係可以根據特別爲了 WAP所發展之WML卡介面而定。使用者係可以暫停所顯 27 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） ϋ I n n I ϋ n n n n n ϋ n ϋ n n I 一 5T I n n I I 1 ϋ I (請先閱讀背面之注意事項再填寫本頁) 521525 經濟部智慧財產局員Η消費合作社印製 A7 B7 五、發明說明（4 ) 示之特定資訊、快速向前至下一個資訊、回到之前的資訊 等等。 此一動態使用者介面係使用WML、WML script而被 創造於用戶處。此係由WAP伺服器所產生。所產生之功 能係依據使用者偏好以及將於該時間點所被顯示之內容而 定。 資訊係可以經由不同方式而成爲可獲得者。此係可以 根據使用者之選擇而定。例如是電話號碼以及聯絡地址等 簡單資訊係可以經由一種能夠被下載至行動電話中的電話 簿友善格式而成爲可獲得者。 或者，使用者係可能想要將資訊經由電子郵件而轉遞 至其電子郵件地址。WAP閘道將連線至相關的來源伺服器 或是一個目錄伺服器（電話號碼或地址係被編目錄之處） ，用以轉遞此一要求。而此在使用者希望處理不容易被下 載至一行動電話中富含媒體（media-rich)之資訊時是特別 有用的。 或者，使用者係可能希望離開其聯絡資訊及聯絡時間 ，如果其有興趣的話。WAP閘道係再一次處理此一要求並 且對相關來源伺服器或目錄伺服器進行更新。來源伺服器 或目錄伺服器係可U依據使用者詳細資料來產生一個呼叫 或是電子郵件訊息至使用者。同樣的伺服器亦可以通知來 源伺服器之使用者用於下一步動作之此一要求。更進一步 的不同形式係包括有可將資訊以郵件來進行轉遞、完成訪 談之會面等等。 28 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） I---------峰裝--------訂-[----· (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 521525 A7 B7 五、發明說明（4 ) 張貼欲顯示之資訊係爲本發明在一使用者進行連線時 所提供的一項功能。此係被說明於第六圖之中。WAP閘道 係將此要求內部地轉遞至智慧型告示板管理器。告示板管 理器係根據支付款項之模式來決定所分配給使用者之空間 及時間。智慧型告示板管理器亦可以將此提交至來源伺服 器，以使得所張貼之訊息能夠被監看。此係有助於觀看內 容以防止任何吾人所不想要的、非法的、或是猥褻的訴才 被張貼出來。 WAP用戶亦可以指名能夠獲得內容之URL。. 現在參照第七圖，評論、回應、以及意見亦可以針對 一個先前被張貼在告示板上的特殊訊息、資訊、或是廣告 而被張貼。爲了確保這些訊息不會是猥褻的並且不會特別 地過度有害，訊息係可以於來源伺服器處被監看，而訊息 在爲了讓其他使用者所觀看而進行轉遞之前係被儲存於來 源伺服器處。 現在參照第八圖，WAP協定堆係具有一個WAP安全 層（Security Layer)，用以經由一種安全的方式來處理內 容。當一個使用者想要進行付款之時，告示板管理器係會 啓動一個與行動電話使用者之安全通訊。信用卡資訊係藉 由連線至一個預定的安全付款伺服器（Secure Payment Sergei*)而爲WAP閘道所確認。付款的整個交易係可以由 安全付款伺服器來進行處理。 在相同時間點瀏覽告示板的使用者係可以形成一個社 群’用以交換資訊、想法及意見、或甚至是進行遊戲，此 29 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） I---------裝--------訂------^---- (請先閱讀背面之注意事項再填寫本頁) 521525 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明（w) 遊戲係可以整個地或是部份地顯示在告示板上。這些遊戲 係可以包括有以推銷形式呈現之試玩版遊戲，用以鼓勵使 用者購買完整的遊戲包。告示板管理器係可以依據使用者 之槪況及興趣來幫助社群之形成。伺服器係接收來自於每 一個WAP用戶之訊息，並且經由WML或是任何其他短訊 服務之形式而在相同社群中更新其他的使用者。 .告示板管理器一般將要求WAP閘道將一個訊息送至 特別的使用者，來邀請他們加入其有興趣之特定社群。此 一邀請係以一種WML訊息的形式來加以傳送。WML介面 係可以爲目前存在於特定告示板之不同社群的一個項目單 選項。使用者係可以加入他們所選擇的社群，並且參加在 社群中所舉行之論壇、會話、或是其他活動。當一個使用 者選擇加入社群之時，WAP聞道係會將此要求轉遞至告示 板管理器。告示板管理器係將使用者登錄於特定的社群， 並且對社群會員之名單進行維護。 本發明之系統係提供了一個告示板，其係爲具有傳統 告示板之外觀、普遍存在、尺寸、以及吸引力的另一種顯 示裝置；如同以電腦/網路爲基礎之廣告般地動態；能夠 下載所選擇之資訊，例如是公司資訊；能夠根據使用者之 偏好來進行使用者^的過濾；以及能夠經由廣告來進行電 子商務之付款及交易；提供一種機制讓個人使用筆記型電 腦、掌上型電腦、個人數位助理（PDA)、行動電話、或 是其他行動裝置來形成與系統之無線網路，用以互動地上 傳內容。使用者係可以輸入資訊，例如是內容之時程、使 30 ----------Φ-裝--------訂 ί---“----^9 (請先閱讀背面之注意事項再填寫本頁) 本紙張尺度適用中國國家標準（CNS)A4規格（210 X 297公釐） 521525 A7 厂 ___ B7____ 五、發明說明（4) 用者之偏好、並且進行付款，並且進行其他交易。其亦可 以回答由其他人所發送相關於其內容之詢問。另外，系統 係支援撥號網路或是區域網路（LAN)連線至系統，用以 上傳以上資訊；有興趣的人係可以形成與系統之特定網路 .，用以對有關於所廣告之產品或服務進行張貼詢問、發送 訊息、以及撰寫意見；並且支援有興趣的人們形成一個社 群（使用行動特定網路技術或是藍芽技術或是任何其他無 線架構），用以交換有關於內容之資訊或意見。 儘管在先前說明之中係已描述本發明之數種形式及示 例，熟習此技者將能夠了解的是，在設計及操作之細節中 的多種變化樣式係可在不背離本發明下而完成。 ----------裝--------訂 i*---·---- (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製-mmat ϋ VI 1 I #. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 521525 A7 B7 V. Description of Invention (β) Obtained from the SIM card of the mobile phone, or it can also be obtained from the user ’s previous use of the notice board Obtained. In other examples, the WAP gateway system may allow users to select the information they want displayed on the bulletin board. The bulletin board manager displays the user interface on the user's mobile phone 'for further interaction. In this particular form, the user interface will be generated based on WML. The billboard manager describes user preferences or conditions, and displays content that matches user preferences. If there are several types of content that may meet the preferences stated by the user's preferences, the bulletin board manager divides the displayed persons by space, by time, or by both space and time. The amount of space or time allocated to a particular part of the content will depend on the internal priorities set for each part of the content. This internal priority is once again determined by how much content providers pay to show their content. If several WAP clients are connected, the bulletin board manager can assign priority to a specific user based on the user's situation. One of these conditions is the ability to purchase (this can be stored in a secure server, and preferably not in a bulletin board), and this information is available. Whenever a / specific advertisement or content is generally displayed on the bulletin board, different functions such as downloading, commenting, forwarding information, contact information, etc. are provided to the user in the form of a simple item list for Displayed on their mobile phone. The configuration of this item can be based on the WML card interface developed especially for WAP. The user can pause the display. 27 This paper size is applicable to Chinese National Standard (CNS) A4 (210 X 297 mm). Ϋ I nn I ϋ nnnnn ϋ n ϋ nn I-5T I nn II 1 ϋ I (Please read first Note on the back, please fill in this page again) 521525 A7 B7 printed by the Consumer Property Cooperative, member of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Specific information shown in the description of the invention (4), fast forward to the next information, return to the previous information, etc. This dynamic user interface is created at the user site using WML, WML script. This is generated by the WAP server. The functions generated are based on user preferences and what will be displayed at that point in time. Information systems can be made available in different ways. This can be determined by the user's choice. Simple information such as phone numbers and contact addresses can be made available via a phonebook friendly format that can be downloaded to mobile phones. Alternatively, the user may want to forward the information via email to their email address. The WAP gateway will connect to the relevant source server or a directory server (where the phone number or address is cataloged) to forward this request. This is especially useful when users want to handle media-rich information that is not easily downloaded to a mobile phone. Alternatively, the user may wish to leave their contact information and contact time if they are interested. The WAP gateway once again processes this request and updates the relevant source server or directory server. The source server or directory server can generate a call or email message to the user based on the user's details. The same server can also notify the user of the source server for this request for the next action. Further different forms include information that can be forwarded by mail, interviews to complete interviews, and so on. 28 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) I --------- Peak-mounted -------- Order-[---- · (Please Read the notes on the back before filling this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 521525 A7 B7 V. Description of the invention (4) The information to be displayed is provided by the user when the user is connected. A feature. This system is illustrated in the sixth figure. The WAP gateway forwards this request internally to the smart bulletin board manager. The bulletin board manager determines the space and time allocated to users based on the payment pattern. The smart bulletin board manager can also submit this to the source server so that the posted messages can be monitored. This department helps to watch the content to prevent any unwanted, illegal, or obscene complaints from us from being posted. WAP users can also specify the URL where the content can be obtained. Referring now to Figure 7, comments, responses, and comments can also be posted for a special message, message, or advertisement that was previously posted on a bulletin board. To ensure that these messages are not obscene and are not particularly harmful, the messages can be monitored at the source server, and the messages are stored on the source server before being transmitted for viewing by other users. Device. Referring now to Figure 8, the WAP protocol stack has a WAP Security Layer for processing content in a secure manner. When a user wants to make a payment, the bulletin board manager initiates a secure communication with the mobile phone user. Credit card information is confirmed by the WAP gateway by connecting to a predetermined Secure Payment Sergei *. The entire payment transaction can be processed by a secure payment server. Users who browse the bulletin board at the same time can form a community 'for exchanging information, ideas and opinions, or even playing games. These 29 paper standards are applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 (Mm) I --------- install -------- order ------ ^ ---- (Please read the notes on the back before filling this page) 521525 Ministry of Economic Affairs Printed by the Intellectual Property Bureau employee consumer cooperative A7 B7 V. Description of invention (w) The game system can be displayed on the notice board in whole or in part. These games may include a trial version of the game in a promotional format to encourage users to purchase a complete game package. The bulletin board manager can help the community to form according to the situation and interests of users. The server receives messages from every WAP user and updates other users in the same community via WML or any other SMS service. The bulletin board manager will typically ask the WAP gateway to send a message to a special user to invite them to join a particular community of interest. This invitation is sent as a WML message. The WML interface can be a menu option for different communities that currently exist on a particular bulletin board. Users can join the community of their choice and participate in forums, conversations, or other events in the community. When a user chooses to join the community, the WAP will forward this request to the bulletin board manager. The bulletin board manager logs users into a specific community and maintains a list of community members. The system of the present invention provides a notice board, which is another display device with the appearance, ubiquity, size, and attractiveness of traditional notice boards; it is as dynamic as a computer / network-based advertisement; capable of Download selected information, such as company information; be able to filter users ^ according to user preferences; and be able to make e-commerce payments and transactions through advertising; provide a mechanism for individuals to use laptops, handhelds A computer, personal digital assistant (PDA), mobile phone, or other mobile device forms a wireless network with the system to interactively upload content. The user can enter information, such as the time schedule of the content, make 30 ---------- Φ-install -------- order ί --- "---- ^ 9 ( Please read the notes on the back before filling this page.) This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 521525 A7 factory _ B7____ 5. Description of the invention (4) User's preference, and Make payments and conduct other transactions. It can also answer queries about their content sent by others. In addition, the system supports dial-up or local area network (LAN) connection to the system to upload the above information ; Interested people can form a specific network with the system to post questions, send messages, and write opinions about the products or services advertised; and support interested people to form a community (using Mobile specific network technology or Bluetooth technology or any other wireless architecture) to exchange information or opinions about content. Although several forms and examples of the invention have been described in the previous description, familiarize yourself with this technology The person will be able to understand that in the design And a variety of changes in the details of operation can be completed without departing from the present invention. ---------- Installation -------- Order i * --- · ---- (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs