TW201719524A - Interconnection exhibition advertisement method, system and software capable of not only increasing hit rate of advertisement, but also allowing the user to select merchandise features to generate marketing effect - Google Patents

Abstract

The present invention relates to an interconnection exhibition advertisement method, system and software that allows a user, according to where he/she is, to decide advertisement content to broadcast via a user end device. The invention utilizes a display device opened by each user end device as a broadcast media and allows the user at the broadcast end to decide the content that can be broadcasted, thereby to change the conventional way of performing published content control via united management center. Therefore, the invention discloses a new advertisement broadcast method.

Description

Internet display advertising methods, systems and software

The present invention is a method for displaying an internet display, in particular, an advertisement that can be transmitted by other client devices via a display device connected to the client device.

According to the purpose of advertising, the purpose of advertising is marketing, which is used to promote the purchase of products or to convey information to the public. Each advertisement consists of a message and a medium for transmitting information. Moderate advertising can make the public better aware of the characteristics of the product. Therefore, how to improve the exposure in front of the public is the problem faced by each advertisement. Common commercial advertising media include: advertising banners, printed flyers, movie and TV commercials, web banners, web pop-ups, magazines, newspapers, salespeople, car sideways, music or movies, and more. Any medium that advertisers are willing to pay to advertise their businesses and commodities to their intended purpose is a form of advertising that will enable consumers to purchase goods under the guidance of the subconscious.

Among them, for example, a television media program, a smart mobile device or a fixed display device is uniformly distributed by the contracting unit according to the time slot, the delivery location or the installation location, and the advertisement content cannot be transmitted to the ethnic group receiving the advertisement. Accurate promotion.

Moreover, for TV media or online media, the advertisement content played on the broadcast end is controlled by the contractor at the remote end according to the existing mechanism. For broadcasting In terms of sending, the content broadcasted by it does not necessarily make consumers interested, which in turn reduces the meaning of advertising.

The present invention provides a method for interconnecting display advertisements, which can be used by a user to determine an advertisement content that can be played and played through a user terminal device, so that the user can decide to play the content according to the occasion, which can not only improve The hit rate of the advertisement can be selected to match the characteristics of the product in the occasion to generate marketing effects. Moreover, the advertisement content described in the present invention generally refers to a content related to the transmission of goods, services, or other information by text, pictures, photos, or video or audio and video.

To achieve the above object, the present invention provides a method for interconnecting display advertisements, which includes an advertisement publishing step and an advertisement processing step. In the advertisement publishing step, the first user end transmits the advertisement broadcast content to the second client device, and the user of the second client device confirms whether to agree to play, and if yes, is connected by the second client device. The display device plays. Through this mode, the user can select the content to be played according to the environment or characteristics of the location, and the method of determining whether or not to play by the user has changed the manner in which the playback position determined by the advertisement contractor is unified.

The present invention further provides a method for interconnecting display advertisements, comprising the following steps: an advertisement publishing step and an advertisement processing step. The advertisement issuance step is performed by the first client device transmitting an advertisement information to one of the second client devices via one of the included message transmitting devices. The advertisement processing step is to play the advertisement information via the second client device and confirm whether to broadcast, and if yes, the message receiving device of the second client device The message sending device to the user terminal accesses an advertisement broadcast content, and then plays the advertisement broadcast content via a display device connected to the second client device.

As described above, the main purpose of the present invention is to use the display device of the second client device as the media to be played, and the user of the player determines the content that can be played, and changes the manner in which the content management is controlled by the unified management center. In addition to reducing management costs, it has created a new way of advertising.

Wherein, the display device can be an electronic paper or a built-in display device or a connected external display device or an electronic tattoo displayed on the skin. It is not limited to any type of presentation or the type of screen connected.

Furthermore, the one-point calculation step may be further included to perform point deduction when the user issues an advertisement, and to increase the number of points when the user agrees to play the advertisement. These points can be calculated by the system administrator in a unified manner, and the activities of matching the points with the promotion can increase the user's willingness to play.

The present invention further provides a system for performing an interactive display advertisement according to the above method, by which the user can select an advertisement to be played, thereby increasing the flexibility of playing. The system includes a plurality of client devices, each client device includes at least one display device and a signal transmission receiving device, and the signal transmission and reception devices transmit and receive signals between the client devices. Each of the client devices is provided with an advertisement creation software and an advertisement playing software. The advertisement creation software can perform static advertisement or dynamic advertisement creation and form an advertisement file, and the advertisement playing software can play the advertisement file.

Through this system, each client device can transmit the customized advertisement to the second client device for broadcast, and the other user terminal can decide or select the content to be played, and overcome the conventional knowledge. In the technology, the advertising contractor can only decide how to play the content, and provide more effective advertising delivery systems.

Furthermore, the present invention also includes a software for executing an internet display advertisement, which is implemented after the installation and execution of a plurality of client devices, and provides a menu for providing a user to select an advertisement content or to advertise. Content reception. When the user selects to create the advertisement content, the means (a) to (d) are performed: (a) starting the advertisement content creation or obtaining the advertisement content means: obtaining the picture or the film for editing in the file in the memory of the client device or It is access, and it is made into advertising content, or directly accesses files that have been made into advertising content. (b) The first means of transmitting: transmitting the advertisement content to the at least one second client device, and playing the second client device. (c) Confirmation means: After the advertisement information is played, the second client device can select whether to play the advertisement content, and if it is selected to play, then proceed to the next means. (d) Playback means: playback is performed by the second client device.

When selecting to receive the advertisement content, the means (e) and (f) are performed: (e) the confirmation means: receiving the advertisement content from the second client device and playing, and confirming whether to play, if the connection is selected To play, go to the next resort. (f) Playing means: playing by the display device connected to the first client device signal.

With the above-mentioned software, the user can perform the interconnection display method after installation, and achieve the purpose of using the existing equipment for the interconnection display advertisement, thereby reducing the expenditure of the hardware setting.

In the (e) confirmation means, the user device may first display a menu, the menu includes a plurality of advertisement contents, and the user selects the advertisement content to be viewed and plays. In order to save users time spent searching for information.

Based on the above-mentioned advantages, and in order to enable the reviewing committee to further understand the present invention, a preferred embodiment is disclosed as follows. The constituent contents of the present invention and the effects achieved by the present invention will be described in detail below with reference to the drawings and drawings.

S1‧‧‧Advertising Steps

S2‧‧‧Advertising Processing Steps

1‧‧‧Customer device

2‧‧‧Customer device

3‧‧‧Display device

A‧‧‧Advertising content

Figure 1 is a schematic flow chart of the method of the present embodiment.

Figure 2 is a schematic diagram of the system of the method of the present embodiment.

Figure 3 is a schematic diagram of the implementation of the method of the present embodiment.

Figure 4 is a schematic diagram of the implementation of the software embodiment.

The invention mainly provides an advertisement broadcasting method different from the prior art, and replaces the advertising contractor to directly control the content playing of the central control system, and the user of the playing end controls the content, time and the like to be played. In this way, it is possible to select a suitable advertisement for the user's location or the in-store merchandise item to increase the consumer's desire to purchase.

In order to achieve the above objective, the Internet display advertising method of the embodiment includes an advertisement publishing step S1 and an advertisement processing step S2. Please match the first and second figures.

The advertisement issuance step S1: the client device 1 transmits an advertisement broadcast content A to one of the message receiving devices of the second client device 2 via one of the included message transmitting devices.

Advertising processing step S2: playing the advertisement broadcast via the second client device The user A confirms whether or not to broadcast after viewing the advertisement content A. If the user agrees to broadcast on the signal connection display device, the display device 3 connected to the second client device 2 performs the advertisement transmission. Play of content A.

In another embodiment, the first client device 1 sends a preview advertisement information (which may be text or graphics or image) to the second client device 2, after the user confirmation of the second client device 2 Then, the first client device 1 is connected to the signal and the advertisement broadcast content is transmitted, and the content for the user to confirm the content can also be achieved.

In addition, as shown in FIG. 3, when an advertiser wants to broadcast the advertisement content A, the advertisement content A is transmitted through the client device 1 (or the advertisement for preview as described in another embodiment). The information is given to the plurality of second client devices 2, and after the user device 2 reads, it is determined whether the corresponding advertisement content A is to be broadcasted, and if the broadcast is agreed, the playback is performed directly (or from the user terminal device 1). The file of the advertisement content A is obtained and broadcasted on the connected display device 3. If you do not agree, you can choose to receive and watch other advertisement play content A.

The content of the advertisement playing content A or the advertisement information may be a text, a text combination graphic or a video file, and the client device may be a mobile device with a network connection capability, a computer or a KIOSK. Moreover, the display device 3 can be an electronic paper or a screen installed on the original user device or a screen connected by the user terminal device or an electronic tattoo disposed on the skin.

It can be seen from the embodiment that the user terminal device transmits the message to each other, and after the other user agrees, the advertisement is played, completely changing the manner in which the advertisement contractor performs the advertisement broadcast control by the remote party. Moreover, the client device 1 can also be used as a device for playing the advertisement content of another person, and the client device 2 can also serve as the advertisement information and the advertisement. It has a dual function and creates a new way of advertising.

Further, the method of calculating the number of points may be further included, the point deduction is performed when the user issues the advertisement, and the point is increased when the user agrees to play the advertisement. This can be used in conjunction with the charging method as a reward for the player. In particular, the present invention can also be played by a user who consumes in the store (ie, the client device 2). For example, when the coffee shop consumes and sits for a long time, the advertisement content can be selected and played after the method is selected. To achieve the opportunity to earn points in consumption. Furthermore, depending on the aspect of the advertisement content (such as a movie, sound or picture), there are different ways of counting, and even more is the length of the playback time, the number of times, or the size of the display device to determine the number of points received. .

In addition, when the user sends a message broadcasted by the advertisement, the user can also set the type of the venue to be played, that is, the location of the player's store, to increase the number of effective viewings. For example, the advertising content is a coffee-related appliance, and the potential consumer group is concentrated in the bookstore and the coffee shop, and the collaborators may be the stationery store, so the location can be set in the bookstore, the coffee shop and the stationery store. When there is a player at the aforementioned location, the advertisement can be broadcasted to achieve accurate marketing effects.

Further, the method further includes a location confirmation step of the second user equipment, where the second user equipment obtains the location information and provides the location information to the first user equipment 1 for confirmation, if the first user equipment 1 If the user does not agree, the playback of the second client 2 device can be directly terminated. Thereby, the user of the first user device 1 can be prevented from playing in an unsuitable place.

Moreover, the second user equipment transmits the image of the location to the first user equipment for confirmation, and if the user of the first user equipment does not agree, the second terminal may be terminated. The playing of the client device can ensure that the user of the first user device knows whether the location where the advertisement content is played is suitable.

The present invention further provides an embodiment for performing a system for interconnecting display advertisements, by which the above method can be implemented to achieve the above-mentioned effects. The system includes a plurality of client devices 1 or 2. Each of the plurality of client devices 1 or 2 includes at least one display device and a signal transmission receiving device, and each of the client devices 1 or 2 transmits and receives a signal via the signal transmission receiving device. Each client device 1 or 2 can transmit data via the Internet or other signal transmission methods. Wherein, as mentioned before, the client device can be a mobile device, a computer or a KIOSK.

Moreover, each of the client devices 1 or 2 is provided with an advertisement information editing software, an advertisement creation software and an advertisement playing software. The advertisement information editing soft system can be used to edit and store the advertisement broadcast content, and the user can broadcast the content through the advertisement to transmit related information, for example, by preview presentation, text description or voice description, so that the end of the viewing can be Understand the content of your ad.

The advertisement creation software can perform static advertisement or dynamic advertisement production and form an advertisement file, wherein the advertisement creation software can perform image capturing through the user terminal device 1 or 2 or capture data from the user terminal device 1 or 2 After the production of the advertising file.

The advertisement playing software can play the advertisement file on the first client device 1. The advertisement information and the advertisement file can be transmitted between the client devices via the signal transmission receiving device, and the display object can be displayed for display purposes. Of course, you can set repeat loop playback or screen cut play or loop play, and then adjust the screen size to adjust the options to make the best content.

Moreover, when the resolution of the advertisement content does not meet the display device, the first client device 1 is notified again, and the first user terminal 1 re-provides a file corresponding to the resolution to facilitate the second user device 2 The connected display device can be played.

The present invention further provides an embodiment, which is a software for executing an internet display advertisement, which is implemented after the installation of a plurality of client devices, and the following means can be performed: first, a menu is provided for the user to select through the user equipment. To create an advertising content or to receive advertising content, when selecting to create an advertising content, the following means (a) to (e) are performed:

(a) Initiating the creation of the advertisement content or obtaining the advertisement content means: obtaining an image or a video for editing or accessing in the file in the memory of the client device, and defining the image or the movie as the advertisement content.

(b) First transmission means: the advertisement content is transmitted by the client device 1 to at least one second client device 2, and played on the second client device 2.

(c) Confirmation means: After the advertisement content is played, the second client device 2 can select whether to play the advertisement content, and if it is selected to play, then proceed to the next means.

(d) Playback means: playback by the second client device 2.

By means (a) to (d), the user can complete the shooting of the advertising content by the items carried on the scene or add corresponding instructions or special effects according to the photographs or movie editing that have already been taken, thereby completing the content of the advertisement, and It is for other client devices 2 to select whether or not to play. Of course, the user may also require the location of the client device 2 to meet the set conditions to achieve the optimization of the advertisement.

If you choose to receive advertising content at the beginning, you will do the following: Paragraphs (f) and (g):

(f) Confirmation means: receiving the advertisement information from the second client device and watching it, and confirming whether the advertisement content is to be played, and if the selection is to be played, the next means is entered.

(g) Playback means: the advertisement content is received from the second client device and played by the client device 1. When the user of the client device 1 confirms that the content of the advertisement content meets his or her preference or needs, the user can agree to play. By the user's own restrictions and screening, it can produce similar effects. If the user is a general public, you can earn points or money in the calculation of the number of points to achieve a win-win situation. This is the first precedent in the advertising industry.

In addition, the (e) confirmation means may further display a menu for the user equipment 1, the menu includes a plurality of advertisement contents, and the user selects the advertisement content to be viewed and plays, so that the user can select the preview, and the user can select The content to be played.

In summary, it is only an embodiment of the present invention, which can be derived from a wide range of applications, and the multiplication of production efficiency can also take into account the production cost, and has industrial utilization value. Any simple conversion or equivalent conversion that is the same as the technical idea of the present invention is within the scope of the patent of the present invention.

1‧‧‧Customer device

2‧‧‧Customer device

3‧‧‧Display device

Claims (10)

An internet display advertising method includes the following steps: an advertisement publishing step, the first client device transmits an advertisement broadcast content to one of the second user terminal devices via one of the message transmitting devices included; An advertisement processing step of playing the advertisement broadcast content via the second client device, and confirming whether the broadcast is to be performed by the user, and if yes, the advertisement display is performed by one of the display devices connected by the second client device The playback of the content. The method according to claim 1, wherein the advertisement processing step further comprises a display device resolution confirmation step, wherein the second client device confirms whether the resolution of the advertisement broadcast content conforms to the display device If the resolution is met, the playback continues. If not, the resolution of the first client device is reported back. The method of interconnecting display advertisements according to claim 1, wherein the display device of the connection may be an electronic paper or an electronic tattoo. The internet display advertising method of claim 1, further comprising a point calculation step of performing a point deduction when the user posts the advertisement, and increasing the number of points when the user agrees to play the advertisement. The method according to claim 1, further comprising a location confirmation step of the second client device, wherein the location information is obtained by the second client device and provided to the first client device for confirmation, if The user of the first user device disagrees and can terminate Playback of the second client device. The method of claim 5, wherein the second client device transmits the image of the location to the first client device for confirmation, if the user of the first client device does not agree, The playback of the second client device is terminated. An internet display advertising method includes the following steps: an advertisement publishing step, the first client device transmits an advertisement information to one of the second user terminal devices via one of the message transmitting devices included; The advertisement processing step is to play the advertisement broadcast content via the second client device and confirm whether the broadcast is to be performed. If yes, the message receiving device of the second client device is connected to the message sending device of the user terminal and performs An advertisement broadcasts content access, and then plays the advertisement broadcast content via a display device connected to the second user device. A system for performing an interactive display advertisement includes: a plurality of client devices, each client device comprising at least one display device and a signal transmission receiving device, wherein each of the client devices transmits a signal through the signal receiving device Each of the client devices is provided with an advertisement creation software and an advertisement playing software, and the advertisement creation software can perform static advertisement or dynamic advertisement production and form an advertisement file, and the advertisement playing software can be The display device plays the advertisement file; in addition, the advertisement file can be transferred between the client devices via the signal transmission receiving device. A software for executing an internet display advertisement, which is implemented after the installation and execution of a plurality of client devices, and provides the following means: providing a menu for the user to select an advertisement content or receiving the advertisement content; when selecting the advertisement content At the time of production, means (a) to (d) are performed: (a) a means for creating an advertisement content is created: a picture or a movie is obtained for editing or accessing in a file in the memory of the client device, and an advertisement is created accordingly. (b) the first means of transmitting: transmitting the advertisement content to the at least one second client device, and playing the second client device; (c) confirming means: the second client device is configured to the advertisement content After playing, you can choose whether to play the advertisement content, if you choose to play, then go to the next means; (d) Play means: play by the display device connected by the signal of the second user device; when selecting When the advertisement content is received, means (e) and (f) are performed: (e) confirmation means: receiving an advertisement playing content and playing, if the connection is selected for playing, enter the next Means; (f) means displays: display means connected to the first end user device for playback signals. The software for performing the interconnection display advertisement according to claim 9, wherein in the (e) confirmation means, the user terminal first displays a menu, the menu includes a plurality of advertisement play contents, and the user selects a desire Play the content after watching the ad.