TW201701208A - System and method for pushing broadcasting advertisement - Google Patents

Abstract

A system and a method for pushing broadcasting advertisement. The system comprises at least one portable electronic device, a advertisement pushing broadcasting center and a plurality of advertising machines. The portable electronic device is disposed with a identifier. The advertisement pushing broadcasting center comprises a plurality of advertising messages. Each advertising machine is be positioned to generate a geolocation, respectively. When the advertising machine receives the identifier of the portable electronic device, it will send the geolocation to the advertisement pushing broadcasting center. Then, the advertisement pushing broadcasting center will select at least one of advertising messages according to the geolocation and send the advertising message to the portable electronic device through the advertising machine. In such the way, the advertising message is pushed broadcasting to the portable electronic device near the advertising machine based on the geolocation of the advertising machine so as to achieve the object of accurate positioning selling.

Description

Advertising push system and method thereof

The invention relates to an advertisement pushing system and a method thereof, in particular to an advertisement pushing system and a method thereof for pushing an advertisement according to a geographical location.

In order to let consumers know the product information or promotional information that the store sells, in the past, the merchants generally want to communicate the store through the TV industry to broadcast advertisements, send advertising flyers (DM), publish newspapers or online classified advertisements. Product information or discount offer information to real potential consumers, in order to improve the sales performance and real income of goods.

However, the above-mentioned traditional advertisements have the following disadvantages:

When listing advertisements, it is not easy for a business to truly grasp the real potential consumer groups, nor can it actively send advertising messages to real potential consumers. Or, the advertising industry operator can actively send advertising messages to consumers, but can not quickly re-adjust a localized advertising message that meets the needs of consumers according to the location of the consumer. The above reasons will cause the advertising effect to be effectively played.

In view of this, the present invention will propose an innovative advertisement delivery mechanism that will consider the geographic location of the consumer to disseminate the advertisement information of its geographic location to the portable electronic device used by the consumer. Achieve precise positioning of marketing purposes.

The present invention provides an advertisement pushing system, which provides a plurality of advertising machines, and uses one of the advertising devices in the vicinity of the portable electronic device to communicate with the portable electronic device to locate the portable electronic device. The location, and the advertising message near the location is transmitted to the portable electronic device, so that the user of the portable electronic device can obtain the advertising message that the advertisement pushing system wants to push, so that the advertising push can be increased. Broadcast benefits to achieve targeted marketing.

The invention provides an advertisement pushing system, wherein the system selects an advertisement message to be pushed to the user according to the location of the user and the advertisement content selected by the user on the advertisement machine to provide a close proximity to the user. The localized and interesting advertising messages of the demand increase the desire of the user to purchase, thereby improving the accuracy of the merchandising of the merchants in the vicinity of the user.

The invention provides an advertisement pushing system, wherein the system can utilize the contact information of the members registered on the advertisement pushing platform to transmit the localized and interested advertising messages in accordance with the member requirements to the members.

To achieve the above objective, the present invention provides an advertisement pushing system, comprising: at least one portable electronic device, configured with an identification code, including an APP application and a first short-distance communication module, and the APP application is first The short-distance communication module transmits an identification code; an advertisement promotion center includes an advertisement database, the advertisement database includes a plurality of advertisement messages, each advertisement message is a regional advertisement message; and a plurality of advertisement machines are respectively positioned A geographical location includes a network communication module and a second short-range communication module, the network communication module is electrically connected to the second short-distance communication module, and the advertisement machine is connected to the network through the network communication module. a push center; wherein when the portable electronic device communicates with the second short-distance communication module of the advertising machine through the first short-distance communication module, the advertising machine receives the identification code of the portable electronic device, Transfer the geographic location to the advertisement promotion center, and the advertisement promotion center selects at least one advertisement message according to the geographical location, and transmits the advertisement message to the portable type via the advertisement machine Child device.

In an embodiment of the invention, the first short distance communication module and the second short distance communication module are a WIFI communication component or a Bluetooth communication component.

In an embodiment of the invention, the identification code is a unique identification code of the first short-range communication module.

In an embodiment of the present invention, the advertising device includes a touch-sensitive display unit, and the user of the portable electronic device controls the touch-sensitive display unit to select at least one advertisement content, and the advertisement device selects the advertisement according to the click. The content generates an advertisement theme message, and transmits the geographic location of the advertisement machine and the advertisement theme message to the advertisement promotion center. The advertisement promotion center selects at least one advertisement message according to the geographical location and the advertisement theme message, and transmits the advertisement message to the advertisement machine to the advertisement Portable electronic device.

The present invention further provides an advertisement pushing system, comprising: at least one portable electronic device, configured with an identification code, including an APP application and a first short-distance communication module, and the APP application transmits the first short-distance communication module The group transmits an identification code; an advertisement promotion center includes an advertisement database and a member database, and the advertisement database includes a plurality of advertisement messages, each advertisement message is a regional advertisement message, and the member database includes a plurality of members. Account number, each member account records the identity of the member, the identification code of the portable electronic device used and its contact information; and a plurality of advertising machines respectively locate a geographic location, including a network communication module and a first The second short-distance communication module, the network communication module is electrically connected to the second short-distance communication module, and the advertising machine is connected to the network broadcast advertising network through the network communication module; wherein, when the portable electronic device passes through the When a short-distance communication module is in communication with the second short-distance communication module of the advertising machine, the advertising machine will receive the identification transmitted by the portable electronic device. To transmit the geographical location and the received identification code to the advertisement promotion center, the advertisement promotion center selects at least one advertisement message according to the geographical location, and identifies the member identity and contact information according to the identification code, and the contact information of the member is obtained. To transmit advertising messages to portable electronic devices used by members.

In an embodiment of the invention, the portable electronic device uses the APP application to register the member account with the advertisement promotion center.

In an embodiment of the invention, the contact information of the member is a phone number, an email address, an instant messaging software account, and/or a social network account.

In an embodiment of the present invention, the advertising device includes a touch-sensitive display unit, and the user of the portable electronic device controls the touch-sensitive display unit to select at least one advertisement content, and the advertisement device selects the advertisement according to the click. The content generates an advertisement theme message, and transmits the geographic location of the advertisement machine, the advertisement theme message and the received identification code to the advertisement promotion center, and the advertisement promotion center selects at least one advertisement message according to the geographical location and the advertisement theme message, according to the The identification code identifies the member's identity and contact information, and transmits the advertisement message to the portable electronic device used by the member via the member's contact information.

The invention further provides an advertisement pushing method, the method is applied to an advertisement pushing system, the advertisement pushing system comprises an advertisement pushing center, a plurality of advertising machines and at least one portable electronic device, and the advertising machine is wired or Wireless network connection advertising push center, advertising machine to The wireless connection mode portable electronic device, the advertisement promotion center includes a plurality of regional advertisement messages, each of the advertisement machines respectively has a geographical location, and each portable electronic device is respectively configured with an identification code, and the method steps include: The portable electronic device transmits the identification code to the advertisement machine; when the advertisement machine receives the identification code transmitted by the portable electronic device, the geographic location is transmitted to the advertisement promotion center; and the advertisement promotion center selects the location according to the geographical location. At least one advertisement message, and the advertisement message is transmitted to the portable electronic device via the advertisement machine.

In an embodiment of the present invention, a process for controlling an advertisement machine is further included, the step of: causing a user of the portable electronic device to select at least one advertisement content by controlling one of the touch display units of the advertisement machine; The advertisement machine generates an advertisement theme message according to the selected advertisement content; the advertisement machine transmits the geographical location and the advertisement theme message to the advertisement promotion center; and the advertisement promotion center selects at least one advertisement message according to the geographical location and the advertisement theme message; The advertisement promotion center transmits the selected advertisement message to the portable electronic device via the advertisement machine.

The invention further provides an advertisement pushing method, the method is applied to an advertisement pushing system, the advertisement pushing system comprises an advertisement pushing center, a plurality of advertising machines and at least one portable electronic device, and the advertising machine is wired or The wireless network connection advertisement push center, the advertisement machine wirelessly connects the portable electronic device, each of the advertisement machines respectively has a geographical location, and each portable electronic device is respectively configured with an identification code, and the advertisement promotion center includes There are a plurality of regional advertising messages and a plurality of member accounts. Each member account records the identity of the member, the identification code of the portable electronic device used, and the contact information thereof. The method steps include: enabling the portable electronic device Transmitting the identification code to the advertisement machine; when the advertisement machine receives the identification code transmitted by the portable electronic device, transmitting the geographical location and the identification code to the advertisement promotion center; and causing the advertisement promotion center to select at least one advertisement message according to the geographical location ; the advertising push center can identify the identity of the member and its contact information based on the identification code; and use the advertising push center to determine Members of the contact information is transmitted to the portable electronic device used by members to the selected advertising messages.

In an embodiment of the present invention, the method further includes a step of enabling a user of the portable electronic device to register a member account with the advertisement promotion center via an APP application, and registering the member identity and the portable electronic account in the member account. The identification number of the device and its contact information.

In an embodiment of the invention, a process for controlling an advertising machine is further included, and the step package is The user of the portable electronic device controls the at least one advertisement content to be clicked by one of the touch display units of the advertisement device; the advertisement machine generates an advertisement theme message according to the selected advertisement content; The location, the advertisement topic message, and the received identifier to the advertisement promotion center; the advertisement promotion center selects at least one advertisement message according to the geographical location and the advertisement theme message; and the advertisement promotion center identifies the corresponding member according to the identification code Identity and contact information; and the Advertising Push Center utilizes the member's contact information to transmit advertising messages to the portable electronic devices used by the members.

100‧‧‧Advertising system

101‧‧‧Advertising system

10‧‧‧Advertising Center

11‧‧‧Advertising database

110‧‧‧Advertising message

13‧‧‧Member Database

130‧‧‧Membership account

1311‧‧‧ Member status

1313‧‧‧Contact Information

20‧‧‧Portable electronic devices

201‧‧‧ identification code

21‧‧‧APP app

23‧‧‧First short-range communication module

30‧‧‧Advertising machine

301‧‧‧Location

31‧‧‧Network communication module

33‧‧‧Second short-range communication module

35‧‧‧Touch display unit

351‧‧‧Advertise content

353‧‧‧Advertising subject message

Figure 1 is a system architecture diagram of an embodiment of an advertisement delivery system of the present invention.

Figure 2 is a schematic view showing the structure of the portable electronic device and the advertising machine of the present invention.

Figure 3 is a flow chart showing the steps of an embodiment of the advertisement delivery method of the present invention.

Figure 4 is a system architecture diagram of still another embodiment of the advertisement delivery system of the present invention.

Figure 5 is a flow chart showing the steps of still another embodiment of the advertisement delivery method of the present invention.

Please refer to FIG. 1 and FIG. 2 , which are respectively a system architecture diagram of an embodiment of the advertisement pushing system of the present invention, and a schematic structural diagram of the portable electronic device and the advertising machine of the present invention. As shown in FIG. 1 and FIG. 2, the advertisement push system 100 of the present embodiment includes an advertisement promotion center 10, at least one portable electronic device 20, and a plurality of advertisement machines 30, such as an advertisement machine (A). (B), (C).

The advertisement promotion center 10 includes an advertisement database 11. The advertisement database 11 includes a plurality of advertisement messages 110, and each of the advertisement messages 110 is a regional advertisement message, for example, an advertisement message of a specific place merchant.

The portable electronic device 20 can be a smart phone, a tablet computer or an electronic device with communication and network functions, and includes an APP application 21 and a first short-range communication module 23. In an embodiment of the present invention, the APP application 21 can be an advertisement message browsing program provided by the advertisement promotion center 10. The user can operate the portable electronic device 20 to log in to the advertisement promotion center 10 to download the APP application 21 and install it in the portable electronic device 20.

The advertising machine 30 includes a network communication module 31 and a second short-range communication module 33. The network communication module 31 is electrically connected to the second short-range communication module 33. The advertisement machine 30 is connected to the advertisement promotion center 10 via the network communication module 31 in a wired or wireless manner. The network communication module 31 can be an Ethernet module or a 3G/4G communication module. In the present invention, each of the advertising machines 30 is fixed at a fixed location, and the geographic coordinates of the fixed location will be located as a geographic location 301.

The first short-range communication module 23 of the portable electronic device 20 and the second short-range communication module 33 of the advertising machine 30 can be a WIFI communication component or a Bluetooth communication component. The portable electronic device 20 can be configured with an identification code (ID) 201, which can be a unique identification code of the WIFI communication component or the Bluetooth communication component, such as a MAC address or an ID serial number. The portable electronic device 20 can be communicatively coupled to the second short-range communication module 33 of the advertising machine 30 via the first short-range communication module 23 to transmit the identification code 201 to the advertising machine 30.

Further referring to the flowchart of the advertisement pushing method of FIG. 3 to explain the operation mode of the advertisement pushing system 100 of the embodiment, which is as follows:

First, in step S51, the APP application 21 of the portable electronic device 20 can periodically transmit the identification code 201 through the first short-range communication module 23. If there is an advertising machine 30 around the portable electronic device 20, for example, an advertising machine (A), the portable electronic device 20 will use the second short-distance communication mode of the first short-range communication module 23 and the advertising machine 30. Group 33 is communicatively coupled to transmit identification code 201 to advertising machine 30. In step S53, when the advertisement machine 30 receives the identification code 201 transmitted by the portable electronic device 20, its geographic location 301 is transmitted to the advertisement promotion center 10. In step S55, after receiving the geographic location 301, the advertisement promotion center 10 compares the geographic location 301 with each advertisement message 110 to select an advertisement message 110 associated with the geographic location 301, for example, a merchant near the geographic location 301. The advertisement message 110 is transmitted to the portable electronic device 20 via the advertisement machine 30. Then, after receiving the advertisement message 110, the user of the portable electronic device 20 can browse the regional advertisement message 110 pushed by the advertisement promotion center 10 by using the APP application 21 to learn the product information of the nearby merchant. Or discount offers.

Therefore, the advertisement advertisement system 100 of the present invention provides a plurality of advertisement machines 30, and uses one of the advertisement machines 30 (such as the advertisement machine A) in the vicinity of the portable electronic device 20 to communicate with the portable electronic device 20 to Positioning the portable electronic device 20 and positioning it The advertisement information 110 in the vicinity of the location is transmitted to the portable electronic device 20, so that the user of the portable electronic device 20 can obtain the advertisement message 110 that the advertisement promotion system 100 wants to push, so that the advertisement promotion effect can be increased. To achieve the purpose of accurate positioning marketing.

Referring to FIG. 1 and FIG. 2 again, in another embodiment of the present invention, the advertising machine 30 further includes a touch display unit 35 electrically connected to the network communication module 31 and the second short distance communication module 33. The advertising machine 30 displays and plays the advertising content 351 of different advertising themes by the touch-sensitive display unit 35.

In addition, the advertisement pushing method of FIG. 3 further includes a process step S54 of manipulating the advertising machine 30. The process of controlling the advertising machine 30 is performed. In step S541, the user of the portable electronic device 20 plays the at least one advertisement content 351 by clicking the touch display unit 35 of the advertising machine 30. In step S543, the advertisement machine 30 generates an advertisement theme message 353 according to the advertisement content 351 selected by the user. Next, in step S55, after receiving the geographic location 301 and the advertisement theme message 353, the advertisement promotion center 10 compares the geographic location 301 and the advertisement theme message 353 with each advertisement message 110 to select the geographic location 301 and the advertisement. The topic message 353 is associated with the advertisement message 110, for example, an advertisement message 110 associated with a merchant near the geographic location 301 and related advertising topics. Finally, in step S57, the advertisement promotion center 10 transmits the selected advertisement message 110 to the portable electronic device 20 via the advertisement machine 30.

Here, the advertisement pushing system 100 of the present invention selects the advertisement message 110 to be pushed to the user according to the location of the user and the advertisement content 351 selected by the user on the advertisement machine 30 to provide a closeness. In the localized and interesting advertising message 110 of the user's demand, the desire of the user to purchase is increased, thereby improving the accuracy of the product marketing of the nearby merchant.

Please refer to FIG. 4 , which is a system architecture diagram of still another embodiment of the advertisement pushing system of the present invention, and also refers to FIG. 2 . As shown in FIG. 4, the advertisement promotion center 10 of the advertisement promotion system 101 of the present embodiment further includes a member database 13 including a plurality of member accounts 130. Each member account 130 records the identity of the member 1311, the identification code 201 of the portable electronic device 20 used, and the contact information 1313 thereof.

The advertisement push system 101 of this embodiment is portable electronic equipment before the system is operated. The user of 20 will download the install APP application 21 to the advertisement advertisement system 101. When the program of the APP application 21 is installed, the advertisement paging system 101 requests the user to register a member account 130 to register the member identity 1311 and its contact information 1313 in the member account 130. In addition, the APP application 21 also actively captures the identification code 201 of the portable electronic device 20, for example, the unique identification code of the first short-range communication module 23, so that the identification code 201 is simultaneously registered in the member account 130. In an embodiment of the present invention, the member's contact information 1313 may also be a phone number, an email address, an instant messaging software account (Line, Skype), and/or a social network account (Facebook, Twitter).

Further referring to the flowchart of the advertisement pushing method of FIG. 5 to explain the operation mode of the advertisement pushing system 101 of the embodiment, which is as follows:

First, in step S61, the APP application 21 of the portable electronic device 20 can periodically transmit the identification code 201 through the first short-range communication module 23. If there is an advertising machine 30 around the portable electronic device 20, for example, an advertising machine (A), the portable electronic device 20 will use the second short-distance communication mode of the first short-range communication module 23 and the advertising machine 30. Group 33 is communicatively coupled to transmit identification code 201 to advertising machine 30. Step S63, when the advertisement machine 30 receives the identification code 201 transmitted by the portable electronic device 20, the geographic location 301 and the identification code 201 are transmitted to the advertisement promotion center 10. In step S65, after receiving the geographic location 301 and the identification code 201, the advertisement promotion center 10 compares the geographic location 301 with each advertisement message 110 to select an advertisement message 110 associated with the geographic location 301, for example, geography. An advertisement message 110 for a merchant near location 301. In step S67, the advertisement promotion center 10 determines the member identity 1311 and its contact information 1313 from the member account 130 based on the identification code 201. Finally, in step S69, the advertisement promotion center 10 uses the identified member contact information 1313 to transmit the selected advertisement message 110 to the portable electronic device 20 used by the member.

Therefore, when the portable electronic device 20 used by the member is out of the communication range of the second short-distance communication module 33 of the advertising machine 30, the advertisement promoting center 10 can still use the contact information 1313 registered by the member. The advertisement message 110 is successfully pushed to the portable electronic device 20 used by the member.

In another embodiment of the present invention, the advertisement pushing method of the embodiment of FIG. 5 may also include a process step S64 of manipulating the advertising machine 30. Perform the process of manipulating the advertising machine 30, step In step S641, the user of the portable electronic device 20 plays the at least one advertisement content 351 by clicking the touch display unit 35 of the advertising machine 30. In step S643, the advertisement machine 30 generates an advertisement theme message 353 according to the advertisement content 351 selected by the user. Next, in step S65, after receiving the geographic location 301 and the advertisement theme message 353, the advertisement promotion center 10 compares the geographic location 301 and the advertisement theme message 353 with each advertisement message 110 to select the geographic location 301 and the advertisement. The topic message 353 is associated with the advertisement message 110, for example, an advertisement message 110 associated with a merchant near the geographic location 301 and related advertising topics. Further, in step S67, the advertisement promotion center 10 determines the member identity 1311 and its contact information 1313 from the member account 130 based on the identification code 201. Finally, in step S69, the advertisement promotion center 10 uses the identified member contact information 1313 to transmit the selected advertisement message 110 to the portable electronic device 20 used by the member. In this way, the advertisement push system 101 of the present embodiment can utilize the contact information 1313 of the member registered in the advertisement promotion center 10 to provide the localized and interested advertisement information 110 that meets the member's needs. Members know.

The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, which is equivalent to the changes in shape, structure, features and spirit of the present invention. Modifications are intended to be included in the scope of the patent application of the present invention.

100‧‧‧Advertising system

10‧‧‧Advertising Center

11‧‧‧Advertising database

110‧‧‧Advertising message

20‧‧‧Portable electronic devices

201‧‧‧ identification code

30‧‧‧Advertising machine

301‧‧‧Location

Claims (15)

An advertisement pushing system comprises: at least one portable electronic device, configured with an identification code, comprising an APP application and a first short-distance communication module, wherein the APP application transmits the identification code through the first short-distance communication module An advertisement promotion center includes an advertisement database, the advertisement database includes a plurality of advertisement messages, each advertisement message is a regional advertisement message; and a plurality of advertisement machines respectively locate a geographical location, including a network a communication module and a second short-distance communication module, the network communication module is electrically connected to the second short-distance communication module, and the advertisement machine is connected to the network promotion network through the network communication module; When the portable electronic device communicates with the second short-distance communication module of the advertising machine through the first short-distance communication module, the advertising device receives the identification code of the portable electronic device to transmit the geographical location to the advertising push center. The advertisement promotion center selects at least one advertisement message according to the geographical location, and transmits the advertisement message to the portable electronic device via the advertisement machine. The advertisement push system of claim 1, wherein the first short distance communication module and the second short distance communication module are a WIFI communication component or a Bluetooth communication component. The advertisement pushing system of claim 2, wherein the identification code is a unique identification code of the first short-range communication module. The advertising system of claim 1, wherein the advertising device comprises a touch-sensitive display unit, and the user of the portable electronic device plays at least by clicking on the touch-sensitive display unit An advertisement content, the advertisement machine generates an advertisement theme message according to the selected advertisement content, and transmits the geographical location of the advertisement machine and the advertisement theme message to the advertisement promotion center, and the advertisement promotion center according to the geographic location The location and the advertisement subject message select at least one advertisement message and transmit the advertisement message to the portable electronic device via the advertisement machine. An advertisement pushing system includes: at least one portable electronic device, configured with an identification code, including an APP application and a The first short-distance communication module, the APP application transmits the identification code through the first short-distance communication module; an advertisement promotion center includes an advertisement database and a member database, and the advertisement database includes a plurality of advertisement messages, each The advertising messages are respectively a regional advertising message, and the member database includes a plurality of member accounts, each member account records the identity of the member, the identification code of the portable electronic device used, and the contact information thereof; and a plurality of advertisements The machine respectively locates a geographical location, including a network communication module and a second short-distance communication module, and the network communication module is electrically connected to the second short-distance communication module, and the advertisement machine transmits the network communication module network. The connection advertisement push center; wherein when the portable electronic device communicates with the second short-distance communication module of the advertisement machine through the first short-distance communication module, the advertisement machine receives the portable electronic device The transmitted identification code to transmit the geographical location and the received identification code to the advertisement promotion center, and the advertisement promotion center selects at least one advertisement message according to the geographical location. According to the identification code to determine the membership status and contact information, and contact information via members to deliver ad messages to the portable electronic device used by members. The advertisement pushing system of claim 5, wherein the first short distance communication module and the second short distance communication module are a WIFI communication component or a Bluetooth communication component. The advertisement pushing system of claim 6, wherein the identification code is a unique identification code of the first short-range communication module. The advertisement delivery system of claim 6, wherein the portable electronic device uses the APP application to register the member account with the advertisement promotion center. For example, the advertisement pushing system described in claim 5, wherein the contact information of the member is a phone number, an email address, an instant messaging software account, and/or a social network account. The advertising system of claim 5, wherein the advertising device comprises a touch-sensitive display unit, and the user of the portable electronic device plays at least by clicking on the touch-sensitive display unit An advertisement content, the advertisement machine generates an advertisement theme message according to the selected advertisement content, and the geographic location of the advertisement machine, the advertisement theme message and the connection The received identification code is transmitted to the advertisement promotion center, and the advertisement promotion center selects at least one advertisement message according to the geographic location and the advertisement theme message, and identifies the member identity and the contact information according to the identification code. And transmitting the advertisement message to the portable electronic device used by the member via the member's contact information. An advertisement pushing method, the method is applied to an advertisement pushing system, the advertisement pushing system comprises an advertisement pushing center, a plurality of advertising machines and at least one portable electronic device, and the advertising machine is wired or wirelessly In the connection advertisement push center, the advertisement machine wirelessly connects the portable electronic device, and the advertisement push center includes a plurality of regional advertisement messages, each of which has a geographical location, and each portable electronic device respectively The method includes the following steps: the portable electronic device transmits the identification code to the advertisement machine; and when the advertisement machine receives the identification code transmitted by the portable electronic device, the geographic location is transmitted to the advertisement promotion center; The advertisement promotion center selects at least one advertisement message according to the geographical location, and transmits the advertisement message to the portable electronic device via the advertisement machine. The method for advertising the advertisement according to claim 11 further includes a process of controlling the advertisement machine, the step comprising: causing a user of the portable electronic device to touch display by controlling one of the advertisement devices The unit displays at least one advertisement content by clicking on the advertisement content; causing the advertisement machine to generate an advertisement theme message according to the selected advertisement content; and causing the advertisement machine to transmit the geographic location and the advertisement theme message to the advertisement promotion center; The push center selects at least one advertisement message according to the geographic location and the advertisement theme message; and causes the advertisement promotion center to transmit the selected advertisement message to the portable electronic device via the advertisement machine. An advertisement pushing method, the method is applied to an advertisement pushing system, the advertisement pushing system comprises an advertisement pushing center, a plurality of advertising machines and at least one portable electronic device, and an advertisement The network is connected to the mobile broadcast center by a wired or wireless network, and the advertising machine wirelessly connects the portable electronic device, and each of the advertising machines is respectively positioned with a geographical location, and each portable electronic device is respectively configured with an identification code and an advertisement. The push center includes a plurality of regional advertising messages and a plurality of member accounts. Each member account records the identity of the member, the identification code of the portable electronic device used, and the contact information thereof. The method steps include: The portable electronic device transmits the identification code to the advertisement machine; when the advertisement machine receives the identification code transmitted by the portable electronic device, transmits the geographical location and the identification code to the advertisement promotion center; and the advertisement promotion center selects the location according to the geographical location At least one advertisement message; the advertisement promotion center determines the membership status and the contact information according to the identification code; and causes the advertisement promotion center to use the identified contact information of the member to transmit the selected advertisement message to the member. Portable electronic device. The method for advertising the advertisement according to claim 13 further includes the step of: causing the user of the portable electronic device to register a member account with the advertisement promotion center via an APP application, and the member is The account identity, the identification code of the portable electronic device and the contact information thereof are registered in the account. The method for advertising the advertisement according to claim 13 further includes a process of manipulating the advertisement machine, the step comprising: causing a user of the portable electronic device to touch display by controlling one of the advertisement devices The unit plays the at least one advertisement content by clicking on the advertisement content; causing the advertisement machine to generate an advertisement theme message according to the selected advertisement content; and causing the advertisement machine to transmit the geographic location, the advertisement theme message, and the received identification code to the advertisement a push center; the advertisement push center selects at least one advertisement message according to the geographic location and the advertisement theme message; and the advertisement promotion center determines the corresponding member identity and the contact amount according to the identification code And let the advertisement promotion center utilize the member's contact information to transmit the advertisement message to the portable electronic device used by the member.