TW201638851A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

Provided is an information processing device that specifies a target-of-issuance product for which issued is an electronic coupon that indicates an award which can be used for payment when purchasing a product. Further, the information processing device specifies a target user to whom such electronic coupon is issued, and specifies a target-of-comparison product for which a comparison is made with the specified target-of-issuance product. In addition, the information processing device determines an award corresponding to the difference between the price of the specified target-of-issuance product and the price of the specified target-of-comparison product, and issues to the specified target user an electronic coupon indicating such award.

Description

Information processing device, information processing method, and information processing program product

The present invention relates to a technical field such as a system for issuing an electronic coupon indicating that a discount is available for use in a commodity transaction.

Previously, a system for issuing electronic coupons such as discount coupons has been known. For example, Patent Document 1 discloses a system for issuing a discount coupon for an arbitrary product based on coupon information including discount amount information. In this system, setting contents such as a discount amount included in the coupon information can be changed in a timely manner, and the coupon is issued from the coupon issuing device based on the coupon information.

[Previous Technical Literature] [Patent Literature]

[Patent Document 1] Japanese Patent Laid-Open Publication No. 2010-218483

However, in the prior art, the electronic coupon issuer side can arbitrarily set the discount amount or the like of the electronic coupon, but the electronic coupon can be quickly and flexibly set, for example, according to the sales status of the product or the purchaser's movement of the product. It is not easy to offer and distribute the e-coupon.

Therefore, an object of the present invention is to provide an information processing apparatus, an information processing method, and an information processing program product, which can quickly and flexibly set an electronic coupon, for example, according to the sales status of the product or the purchaser's movement of the product. Offer and distribute the electronic coupon.

In order to solve the above-mentioned problem, the invention according to the first aspect of the invention is characterized in that the product to be issued is a product to be distributed, and the product to be distributed is an object to be distributed which is an object of the electronic coupon that can be used for the sale of the product. The user-specific organization is the user who is the target of the electronic coupon, and the comparison target product-specific organization specifies the product to be compared with the product to be distributed specified by the product-specific organization specified by the product-specific organization; Determining the above-mentioned offer corresponding to the difference between the price of the product to be distributed specified by the product-specific institution specified by the above-mentioned issue and the price of the product to be compared by the product-specific institution specified by the comparison; and the issuer An electronic coupon indicating the offer determined by the decision institution is issued by the user specified by the target user-specific institution.

According to the present invention, it is possible to quickly and flexibly set a discount for an electronic coupon and issue the electronic coupon, for example, based on the sales status of the product or the direction of the purchaser.

According to a second aspect of the invention, in the information processing device according to the first aspect of the invention, the common product specifying means is the same as the product to be distributed, or the common product code common to the plurality of providing entities for providing the product. The product to be associated with the product to be compared with the history information of the user specified by the target user-specific institution is specified as the comparison target product.

According to the present invention, since the specific comparison target product is likely to be of interest to the user, it is possible to determine a more appropriate offer.

According to a third aspect of the invention, in the information processing device of the third aspect, the comparison target product specifying means compares the distribution using the history information specified by the user specified by the target user specific institution. The search time or the viewing time of the target product is the same as or related to the product of the common product code and the product to be distributed, and is a history of the user who is specified by the target user-specific institution. The search time or the browsing time of the product specific to the information, and the product whose time difference between the times is equal to or less than the threshold value is specified as the product to be compared.

According to the present invention, since it is highly likely that the search period or the viewing period of the specific comparison target product is searched or viewed at the same time, it is possible to determine a more appropriate offer.

The invention according to claim 4, further comprising: a calculation means for specifying a search time from the history information of the user specified by the target user-specific means The elapsed time to the current time is calculated by adding the expected time from the current time to the reading time by the user specified by the target user-specific institution; and the viewing of the product-specific mechanism is assumed to be based on the inclusion of the above-mentioned The viewing information of the viewing time of each product specified by the history information of the plurality of users of the specific user of the target user-specific organization corresponds to the resume of the user specified by the target user-specific institution Among the products included in the above-mentioned scenario viewing information of the information-specific search query, the product corresponding to the predetermined viewing time calculated by the calculation means or less than the predicted viewing time is calculated; and the comparison target product specifying institution provides A plurality of commodities provide commonality between subjects Products encoding the issuance of the related objects of the same product or goods, and for the use contemplated by the above-described mechanism viewed commodity identification of specific goods, as the goods and the specific comparison object.

According to the present invention, even when a time difference is generated between the time when the electronic coupon is issued based on the target user history information and the time when the electronic coupon is confirmed by the target user, the more appropriate comparison product can be specified, so that it is possible to determine Appropriate offers.

The invention according to claim 5 is characterized in that the invention further includes an acquisition unit that acquires a plurality of users based on a user who is specified by the target user-specific institution. The envisioned viewing information of the envisioned viewing order of each product specific to each of the resume information of the individual, that is, corresponding to the above object The above-mentioned envisioned viewing information of a plurality of products included in the history information of the user-specific user-specific information; and the intended viewing of the product-specific information, which is specific to the user specified by the target user-specific institution from the above-mentioned intended viewing information Among the above-mentioned products included in the history information included in the history information and the desired viewing information acquired by the acquisition means, the product whose viewing degree is higher than the last product is provided; and the comparison target product specifying means supplies the product. The plurality of products that provide the common product code common to the main body and the product that is the same as or related to the product to be distributed, and which are the products to be specified by the product-specific organization by the above-described scenario, are specified as the product to be compared.

According to the present invention, even when it is difficult to obtain all the history information of the target user, it is possible to specify a more appropriate comparison target product, and it is possible to determine a more appropriate discount.

The invention according to claim 6 is characterized in that, in the invention according to the sixth aspect of the invention, the comparison target product specifying means provides the common product code common to the plurality of providing entities for providing the product, which is the same as or associated with the product to be distributed. The commodity, which is a commodity whose total stock quantity starting from a cheaper commodity is more than the predicted demand quantity, is specified as the above-mentioned comparison target product.

According to the present invention, the most appropriate comparison target item can be specified.

The invention according to claim 7 is characterized in that the comparison target product specifying means specifies a plurality of products to be distributed which are specified by the issue product specifying means. In the comparison target product to be compared, the determination means determines the price of the product to be distributed which is specified by the product specific organization to be issued, and the price of the plurality of comparison target products specified by the comparison target product specifying means. The above discount for the difference between the cheapest prices.

According to the present invention, it is possible to determine an appropriate discount for the resistance of the product to be compared.

The invention according to claim 8 is characterized in that the comparison target product specifying means specifies a plurality of products to be distributed which are specified by the issue product specifying means. Becoming a comparison object In the case of the product, the determination means determines the price of the product to be distributed which is specified by the product specific institution to be issued, and the user of the plurality of comparison target products specified by the comparison target product specifying means The above-mentioned discount of the difference between the prices of the above-mentioned comparison target products selected for a specific number of times or more in the past comparison of the products.

According to the present invention, it is possible to determine an appropriate discount for the resistance of the product to be compared.

The information processing device according to any one of the first to eighth aspects of the present invention, characterized in that the present invention further includes: a discussion time specifying means that specifies the above based on history information of each of the plurality of users The discussion time of the product to be distributed; and the setting means for setting the effective period of the electronic coupon indicating the discount determined by the determining means based on the discussion time specified by the time-specific institution.

According to the present invention, the target user who provides the electronic coupon is given the minimum time required for purchasing the product to be distributed, and the purchase can be effectively promoted.

The information processing apparatus according to any one of the first to eighth aspects of the present invention, characterized in that the invention according to the tenth aspect of the present invention, further comprising: an estimation time specifying means that specifies a number of accesses to a specific product from a plurality of users And a setting period for setting an electronic coupon indicating the discount determined by the determining means based on the estimated time specified by the estimated time specifying means; Valid period.

According to the present invention, when the number of product visits is increased to a certain level or more, the target user who provides the electronic coupon can promote the purchase of the product to be distributed.

The information processing program product according to claim 11 is characterized in that it is a computer executor and includes the following steps: specifying a product to be distributed which is an issue target of an electronic coupon that can be used for payment at the time of commodity transaction The user who is the target of the electronic coupon is specified; the product to be compared with the specific product to be specified is specified; and the price of the product corresponding to the specific issue is determined. The above-mentioned offer for the difference between the price of the product and the specific product to be compared; and the electronic coupon indicating the above-mentioned decision for the user specified by the target user-specific step.

The invention according to claim 12 is characterized in that the computer is functioning as a product to be distributed, and the product to be distributed is a product to be distributed which is an issue target of an electronic coupon that can be used for the sale of the product. And a target user-specific organization that specifies a product to be compared with the issue target of the electronic coupon, and the comparison target product-specific means specifies a product to be compared with the product to be distributed specified by the product-specific organization specified by the issue target product The decision-making institution determines the above-mentioned offer corresponding to the difference between the price of the product to be distributed specified by the product-specific institution to be issued and the price of the product to be compared by the product-specific institution specified by the comparison; and the issuer, It issues an electronic coupon indicating the discount determined by the above-mentioned decision authority to the user specified by the target user-specific institution.

According to the present invention, it is possible to quickly and flexibly set a discount for an electronic coupon and issue the electronic coupon, for example, based on the sales status of the product or the purchaser's movement of the product.

1‧‧‧Communication Department

2‧‧‧Memory Department

3‧‧‧Input and output face

4‧‧‧System Control Department

5‧‧‧System Bus

21‧‧‧Manufacturer Information DB

22‧‧‧Store Information DB

23‧‧‧User Information DB

24‧‧‧Commodity Information DB

25‧‧‧Related goods DB

26‧‧‧ envisage reading information DB

27‧‧‧Principal Information DB

28‧‧‧coupon information DB

41‧‧‧CPU

41a‧‧‧Target user specific department

41b‧‧‧Provisional product specific department

41c‧‧‧Comparative product specific department

41d‧‧‧Resume Information Acquisition Department

41e‧‧‧Thinking to read the information acquisition department

41f‧‧‧Thinking to read the specific department of goods

41g‧‧‧Promotional Decision Department

41h‧‧ ‧ Part of the principal

41i‧‧‧Distribution Decision Department

41j‧‧‧ Effective Period Setting Department

41k‧‧‧ Coupon Issuance Department

42‧‧‧ROM

43‧‧‧RAM

M1‧‧‧Manufacturer

MT1‧‧‧Manufacturer Terminal

NW‧‧‧Network

S‧‧‧Information Providing System

SA‧‧‧Information Provision Server

SHm‧‧‧ shop

STm‧‧‧ shop terminal

S1~S10‧‧‧Steps

S21~S31‧‧‧Steps

S51~S69‧‧‧Steps

S71~S83‧‧‧Steps

S101~S104‧‧‧Steps

S111~S114‧‧‧Steps

Un‧‧‧ user

UTn‧‧ User terminal

Fig. 1 is a view showing an example of a schematic configuration of an information providing system S of the present embodiment.

Fig. 2(A) is a block diagram showing an outline configuration of the information providing server SA of the present embodiment, and Fig. 2(B) is a view showing an example of a functional block of the system control unit 4.

FIG. 3 is a conceptual diagram showing an example of supplementing to the target user's browsing history by using the envisioned viewing time information.

FIG. 4 is a conceptual diagram showing an example of supplementing the browsing history to the target user by using the envisioned browsing order information.

FIG. 5 is a flow chart showing an example of the envisioned viewing time information generation processing executed by the system control unit 4.

FIG. 6 is a flowchart showing an example of the envisioned browsing order information generation processing executed by the system control unit 4.

FIG. 7 is a flowchart showing an example of an electronic coupon issuing process (Pull type) executed by the system control unit 4.

8(A) and (B) are diagrams showing a shop product code, a common product code, a shop code, and a store product code, a common product code, a shop code, and a price list of the product to be compared.

(A) of FIG. 9 is a view showing a list of the shop product code, the common product code, the shop code, and the price of the store product code, the common product code, the shop code, the price, and the record mark of the product to be compared. (B) shows a shop product code, a common product code, a shop code, and a shop product code, a common product code, a shop code, a price, a record mark, and a list of the expected record marks of the product to be compared. .

Fig. 10 is a flow chart showing two examples of the specific processing of the article to be viewed.

(A) of FIG. 11 shows the store product code, the common product code, the shop code, and the store product code, the common product code, the shop code, the price, the price, the expected demand quantity, and the cumulative price of the product to be compared. A map of the number of requirements. (B) is a diagram showing an example of a coupon amount corresponding to a discount of the product of the comparison with the lowest price of the product to be compared.

12(A) to (C) are diagrams showing an example of information registered in the principal information database 27.

FIG. 13 is a diagram showing a list of shop codes, product prices, stock quantity of the goods, predicted demand quantity of the goods, accumulated stock quantity, reference amount, and remaining budget amount.

14(A) to (E) are diagrams showing an example of the distribution of the electronic coupon principal having a relatively large priority remaining budget amount.

Fig. 15(A) is a diagram showing an example of the allocation of the electronic coupon principal having a relatively large remaining budget amount divided by the number of potential users. (B) is a diagram showing an example of the distribution of the electronic coupon's principal amount, which is relatively more than the remaining budget amount of the sales expected stock quantity.

FIG. 16 is a flowchart showing an example of an electronic coupon issuing process (Push type) executed by the system control unit 4.

Fig. 17 (A) is a diagram showing a shop product code, a common product code, a shop code, and a price list of the product to be distributed. (B) is a diagram showing the shop product code, the common product code, the shop code, and the price of the product to be compared, and the user ID of the target user specified for each product to be compared.

FIG. 18(A) is a diagram showing a list of coupon amounts determined for each target user and for each product to be distributed. (B) A diagram showing a list of the electronic coupons specific to each user.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. The embodiment described below is an embodiment in which the present invention is applied to an information providing system.

[1. Outline of the structure and function of the information providing system]

First, the configuration and summary function of the information providing system S of the present embodiment will be described with reference to and using FIG. 1 and the like. Fig. 1 is a view showing an example of a schematic configuration of an information providing system S of the present embodiment. As shown in FIG. 1, the information providing system S is configured to include a plurality of manufacturer terminals MT1 (l=1, 2, 3, . . . ), a plurality of shop terminals STm (m=1, 2, 3, . . . ), plural User terminals UTn (n = 1, 2, 3, ...), and information providing server SA and the like. The manufacturer terminal MT1, the shop terminal STm, the user terminal UTn, and the information providing server SA are respectively connected to the network NW. The network NW is constructed by, for example, an Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station, etc.), and a gateway.

The manufacturer terminal MT1 is used by the manufacturer M1 (l=1, 2, 3...) of each manufactured product. Terminal device. The shop terminal STm is a terminal device used for the store SHm (m=1, 2, 3, . . . ) in which the product is sold. Manufacturers and stores are examples of providing the main body of goods. The user terminal UTn is a terminal device used by each user Un(n=1, 2, 3, . . . ) who wishes to purchase a product. The manufacturer terminal MT1, the shop terminal STm, and the user terminal UTn each include an operation, a display unit, a communication unit, a memory unit, a control unit, and the like. The operation and display unit includes a touch panel having an input function of receiving an operation (user operation) such as a human finger or a pen, and a display function of displaying information on the display screen. The communication unit is connected to the network NW to perform the function of communication. Memory part memory operating system (OS), applications, web browser programs, etc. The control unit includes a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory), and executes an application or Web browsing on the OS. Programs, etc. Further, for the manufacturer terminal MT1, the shop terminal STm, and the user terminal UTn, for example, a personal computer (PC), a mobile phone, a mobile information terminal (PDA: Personal Digital Assistant), a converged mobile phone, and a mobile can be applied. Mobile terminals (Smartphones) or mobile game consoles for information terminals. The manufacturer terminal MT1, the shop terminal STm, and the user terminal UTn access the information providing server SA via the communication unit and the network NW, respectively, and can communicate with the information providing server SA. The manufacturer terminal MT1, the shop terminal STm, and the user terminal UTn respectively display, for example, a web page transmitted from the information providing server SA in a window of the web browser, respectively, according to a request from the information providing server SA.

The information providing server SA is an example of the information processing apparatus of the present invention, and is, for example, a server that provides a website such as a shopping website and an auction website. Fig. 2(A) is a block diagram showing an outline configuration of the information providing server SA of the present embodiment. As shown in FIG. 2(A), the information providing server SA includes a communication unit 1, a storage unit 2, an input/output interface unit 3, a system control unit 4, and the like. The system control unit 4 is connected to the input/output interface unit 3 via the system bus bar 5. The communication unit 1 is connected to the network NW to perform a function of communication. Input and output interface 3 The interface processing between the communication unit 1 and the storage unit 2 and the system control unit 4 is performed. The memory unit 2 includes, for example, a hard disk drive or the like, a memory operating system (OS), a server program (including the information processing program (information processing program product) of the present invention), and the like. In addition, the server program is downloaded from the specific server to the information providing server SA. Alternatively, the server program can record (recordable by computer reading) on a recording medium such as a CD or a DVD, and read from the recording medium and memorize it in the storage unit 2. Further, in the storage unit 2, for example, electronic materials constituting a web page are stored. Further, in the memory unit 2, a manufacturer information database (DB) 21, a shop information database (DB) 22, a user information database (DB) 23, a product information database (DB) 24, and related products are constructed. The database (DB) 25, the envisioned viewing information database (DB) 26, the principal information database (DB) 27, and the coupon information database (DB) 28, and the like.

The manufacturer information database 21 is a database for managing information related to the manufacturer M1 who is a member of the information providing system S. In the manufacturer information database 21, for example, a manufacturer ID, a password, a manufacturer code, and manufacturer product information corresponding to the registered manufacturer M1 are established with each manufacturer M1. The manufacturer ID is identification information inherent to each manufacturer M1. The manufacturer ID and password are the authentication information necessary for the manufacturer M1 to log in to the system. The manufacturer code is a code inherent to each manufacturer M1, and is used, for example, for a third party such as a store SHm or a website operator to distinguish the manufacturer M1. The manufacturer's product information, for example, includes the common product code of the product produced by the manufacturer M1, the quantity of the product in stock, the advertising budget amount of the product, the business target amount of the product, and the business performance (business amount) of the product. The common product code is a code unique to each product (for example, the model number of the product or the product number unique to the product model), and is a code common to a plurality of stores SHm (codes used across stores) (for example, for product specifications and The same price of the manufacturer (price) is given to the same common commodity code). The manufacturer's product information is registered, for example, based on a registration request from the manufacturer terminal MT1 of the access information providing server SA. The inventory quantity of the goods included in the manufacturer's product information, and the business performance of the goods, for example, are updated every time the commodity transaction is established (ie, the sale of the goods ends) or at specific time intervals. Also, in 1 manufacturer When the M1 manufactures a plurality of products having different product specifications (models), the manufacturer information information of the plurality of products is registered in the manufacturer information database 21.

Next, the store information database 22 is a database for managing information related to the store SHm that is used by the information providing system S. In the store information database 22, for example, a shop ID, a password, a shop code, and a shop item information corresponding to the registered shop SHm are established with each shop SHm. The store ID is the identification information inherent to each store SHm. The shop ID and password are the authentication information necessary for the store SHm login system. The shop code is a code unique to each store SHm, and is used, for example, for a third party of the manufacturer M1 or a website operator to distinguish the store SHm. The store product information includes, for example, the store product code of the product sold by the store SHm, the common product code of the product, the stock quantity of the product, the advertising budget amount of the product, the business target amount of the product, and the business performance of the product ( Operating amount), etc. The store product code is, for example, product identification information of a product of the same specification (same type) given to each store SHm, and is code that is not repeated in the system S. Moreover, even if it is a product of the same specification, if the store SHm of a shop differs, shop code is different. For example, even if the product of the same-sized monocular reflex camera (model: C-123) produced by the manufacturer M1 is different, the store product code is different, and the price of the product is also differently set by the store SHm. The store item information is registered, for example, based on a registration request from the shop terminal STm of the access information providing server SA. The stock quantity of the goods included in the store product information, and the business performance of the goods are updated, for example, whenever the commodity transaction is established (ie, the sale of the product ends) or at specific time intervals. In the case where a plurality of products having different product specifications (models) are sold (provided) in one store SHm, store product information of a plurality of types of products is registered in the store information database 22.

Next, the user information database 23 is a database for managing the information about the user Un who is the member of the information providing system S. In the user information database 23, for example, a user ID, a password, a user level, a gender, an age, a product type of interest, an e-mail address, and a user who is registered as a member of the user Un are associated with each user Un. Search history, browsing history, collection registration history, and purchase history. The search history, the browsing history, the bookmark registration history, and the purchase history are examples of history information showing the user Un action (operation) history. The history information of the user Un can be registered in the history information database separately from the user information database 23 in association with the user ID of each user Un. The user ID is identification information unique to each user Un. The user ID and password are authentication information necessary for the user Un to log in to the system. The user level indicates the level as a member, for example, in the order of silver members, gold members, platinum members, and diamond members. The higher the level, the more exclusive the exclusive offer for the user Un. Such a user level is improved (level improvement) based on the product purchase performance of the user Un or the questionnaire response performance. The product type is a product for distinguishing goods, and is roughly classified into, for example, home appliances, food, fashion, indoors, books, and the like. Further, the home appliance is further classified into, for example, a television, an audio, a computer, a camera, etc., and the camera is further classified into, for example, a monocular reflex camera, a small camera, or the like. Among such product types, the product type that the user Un is interested in is registered, for example, based on a registration request from the user terminal UTn accessing the information providing server SA. Further, the product type that the user Un is interested in is based on the search history, the browsing history, the favorite registration history, and the purchase history of the user Un, and is updated at an appropriate time. In addition, the information providing server SA classifies the plurality of users Un into a plurality of usage layers (segments) by using at least one of the gender, the age, and the type of the product of the user Un as the classification condition of the user Un. . Examples of the use layer (segment) include "20-year-old woman", "30-year-old woman", "20-year-old male", "30-year-old male", "man who likes the camera", and "man who likes audio" , "women who like jewelry", "women who like perfume" and so on.

The search history includes a search time, a search query, a dialog ID, and a search result. The retrieval time is, for example, the timing at which the information providing server SA receives the retrieval query or the timing at which the information providing server SA performs the retrieval. The search time can be expressed by the search date + time, and can be searched for the month + time, or by the year, month, and day (the browsing time, the favorite registration time, the purchase time, and the electronic coupon issue time described later). The same). The search query consists of one or a plurality of words (precise conditions). One or a plurality of characters (accurate conditions) or numerical values are input, for example, in a text input field on a web page displayed by a web browser of the user terminal UTn, or by specifying (clicking or tapping) from a product category list. The search query is obtained by the information providing server SA. The search result includes a common product code that is hit by a search based on a search query (that is, a product that satisfies a search query (for example, "monocular reflective & camera"), a store product code of the product, and the production of the product. The manufacturer's code of the source, the store code of the source of the product, the type of the product to which the product belongs, and the like. In the case of searching for a missed item based on a search query, the search result includes information indicating a miss (NULL). Further, the search history is composed of, for example, a record that distinguishes each search request including a search query from the user terminal UTn, and the number of times of one record search is one. Moreover, the same search query is included in the case of different records (for example, when the user Un searches for the same search query on different days), the same search query is unified as one search query count. Moreover, not only the same search query, but similar or related search queries can be unified into one search query count. For example, "monocular reflex & camera" (here, "&" is usually specified by Space), search query for "digital single-lens reflex camera", search query for "monocular reflex & camera", "digital camera" The search query of <reflective" is treated as a similar or associated search query whereby the search queries are counted as one search query even if the search queries are divided into four records. Further, the range of similar or associated search queries is arbitrarily determined by the website operator side, for example, based on the type of the product.

The information providing server SA specifies, for example, the search time or search frequency of the product by the user Un based on the search history. The retrieval time is, for example, a plurality of records of one conversation (that is, consecutive plural records including the same conversation ID), and is included in the retrieval time of the first recording to the retrieval time included in the last recording. The search frequency is the number of times of the above search within a specific period (for example, in the past week). In addition, the information providing server SA specifies, for example, an item that the user Un attaches to the product based on the search history (hereinafter, referred to as "user Un" Pay attention to the project"). The value item of the user Un can be specified, for example, from the text or numerical value included in the search query. For example, if the search query of the user Un includes a ratio indicating the value of the commodity price (for example, the ratio of the total number of search queries to the user Un) is relatively high, the user's priority item is the commodity price. Further, for example, if the ratio of the number of words including the display product specification in the search query is relatively high, the user's attention item is the product specification. Further, the information providing server SA may classify a plurality of users Un into a plurality of use layers (segments) by the search time of the user Un or the classification condition of the user being the user Un. Thereby, a plurality of users Un can be classified by type or by tendency. Examples of the user layer (segment) in this case include "the search time is short (for example, less than 1 minute)", "the search time is normal (for example, 1 minute or more and 10 minutes or less)", and the search time is long ( For example, 10 minutes or more), "price attention", "standard attention", and the like.

The browsing history includes a reading time, a reading time (duration), a common product code of the product to be viewed, a shop product code of the product, a manufacturer code of the product production source, a shop code of the product sales source, and a product code of the product. Product type, viewing part information, dialogue start time, and dialogue end time. The viewing time is, for example, the time at which the web page indicating the product detailed information is displayed on the web browser window of the user terminal UTn (the display start time or the time after the display start time is several seconds). The web page indicating the product detailed information is displayed on the web page indicating the search result (ie, the product list) searched by the search query of the user Un, and the user Un selects the desired product by the browsing operation. The information providing server SA is obtained and displayed on the window of the web browser. The viewing time is, for example, the time from the start of the conversation of the merchandise record to the end of the conversation. Further, the viewing part information is transmitted from the web browser of the user terminal UTn to the information providing server SA at an appropriate time, for example, in the display of the web page. The viewing part information can be represented by coordinates on the web page, or by image or text. For example, when the image placed on the web page continues to be displayed for a specific time or longer, the table The viewing part information of the image is included in the browsing history. In addition, the browsing history is composed of, for example, a record that distinguishes each of the browsing requests from the user terminal UTn, and the number of times of recording once is one. The information providing server SA classifies the plurality of users Un into a plurality of use layers (segments) by the user Un viewing time or the viewing part information as the classification condition of the user Un. Thereby, a plurality of users Un can be classified by type or by tendency. As an example of the user layer (segment) in this case, the viewing time is short (for example, less than 3 minutes), the viewing time is normal (for example, 3 minutes or more and 15 minutes or less), and the reading time is long (for example, , 15 minutes or more)", "Image Attachment", "Text Attachment", etc.

In the collection registration history, a common product code including a favorite registration time, a favorite registered product (for example, a product registered by the user Un collection registration operation), a store product code of the product, and a manufacturer code of the product production source. The store code of the source of the product, and the type of product to which the product belongs. The purchase history includes a purchase time, a purchase amount, a common product code of the purchased product, a store product code of the product, a manufacturer code of the product production source, a shop code of the product sales source, and a product type to which the product belongs. Wait. Further, the purchase history is composed of, for example, a record that distinguishes each purchase request from the user terminal UTn, and the number of times of one purchase is one.

Next, the product information database 24 is a database for managing information related to products (items) displayed as a transaction object from the store SHm. In the product information database 24, for example, a common product code for a product to be displayed as a transaction object, a store product code of the product, a manufacturer code of the product production source, and a product sales source of the product, which are registered as a transaction object, are associated with each product. The store code, the name of the product, the price of the product, the specification of the product, the type of the product to which the product belongs, the quantity of the item (the quantity of the item in the store SHm), and the coupon issue mark, etc. . Here, the coupon issue flag indicates whether or not the electronic coupon is issued. For example, it is used in an electronic coupon issuing process (Push type) to be described later. The product information database 24 can be associated with the store product code. The number of times the registered product is retrieved and viewed by each store SHm or each manufacturer M1. The number, the number of registered favorites, and the number of purchases. In the related product database 25, for example, a common product code corresponding to the registered related products is established for each group of the mutually associated products. Further, the range of the related products can be arbitrarily determined by the website operator side based on, for example, the type of the product.

Next, it is assumed that the viewing information database 26 is configured to manage the expected viewing information (hereinafter referred to as "imaginary viewing time information") indicating the viewing time of each product based on the history information of each of the plurality of users Un, and A database of at least one of the envisioned viewing information (hereinafter referred to as "the envisioned viewing order information") of each of the product viewing details is specified by the respective user history information. Here, it is assumed that the browsing time information and the envisioned browsing order information are generated for each search query that is divided into plural times, and registration is established corresponding to each search query. Each search query may be one search query for "monocular reflex & camera", and may also be each search query group for a plurality of similar or related multiple search queries as described above. For each of the viewing time information, for example, each of the products (in the present embodiment, each store product code) is associated with a store product code and a desired viewing time including the product. It is assumed that the browsing time is, for example, an average value (or a standard deviation value) from the search time of each of the plurality of users Un to the elapsed time of the browsing time (in other words, the time required for the search to the browsing). On the other hand, for each of the scenario browsing order information, for example, each store product (in the present embodiment, each shop product code) is associated with a store product code and a desired browsing order. It is assumed that the browsing order is, for example, a rank corresponding to the average value (or standard deviation value) of the respective search times of the plurality of users Un to the elapsed time of the browsing time. Here, the shorter the average value (or the standard deviation value) of the elapsed time, the higher the higher order (higher rank). By viewing the information database 26 in such a manner, even if it is a product that is not included in the history information of the user Un who is the target of the information providing (for example, the electronic coupon issuance), the product that the user Un has viewed can be viewed. Specific and use.

Next, the principal information database 27 is a database for managing information relating to the electronic coupon principal (in other words, the budget amount) that can be used for the payment of the commodity transaction. The principal of the electronic coupon is referred to below as the "electronic coupon principal". As available for commodity delivery Examples of discounts for easy-to-time payments include subtracting (discounting) a specific amount (for example, 1,000 yen) from the commodity price, or subtracting a specific ratio (for example, 50%) from the commodity price. For example, when the discount for an electronic coupon is "from the price of the product minus ¥1,000", the price equivalent to the discount (ie, the pricing of the electronic coupon, also known as the subtracted amount (discount amount)) is ¥1,000. In addition, when the discount for the electronic coupon is "50% from the product price ¥1,000", the price equivalent to the discount is ¥500. In the present embodiment, the distribution of the electronic coupon principal amount corresponding to the discount amount (hereinafter referred to as "coupon amount") determined as described later is determined, and the distribution is equivalent to the electronic distribution discount based on the decision. An electronic coupon for the amount of coupons raised by the total amount of the funds raised by the voucher.

In the principal information database 27, a corresponding registered principal type, a principal supply source (providing entity), a total budget amount, a base amount, an additional amount, a cumulative amount, and a remaining budget amount are established with each electronic coupon principal. Digest target period, application target product, and application target user. The principal category includes the store principal, the manufacturer's principal, and the event principal. The store principal is, for example, a certain number of stores SHm to secure the electronic coupon principal for the budget. The manufacturer's principal is, for example, a certain number of manufacturers M1 to secure the electronic coupon principal for the budget. The event (eg, promotional campaign) principal is an electronic coupon principal that, for example, the website operator or advertiser ensures that the budget is prepared. When the principal type is the store principal, the source of the principal is, for example, the store SHm that provides the electronic coupon principal, and is represented by the store code. Further, when the principal amount is the manufacturer's principal, the principal supply source is, for example, the manufacturer M1 that provides the electronic coupon principal, and is represented by the manufacturer code. Further, when the principal amount is the event principal, the principal supply source is, for example, a website operator or an advertiser who provides the electronic coupon principal, and is represented by the name or event name of the website operator or the advertiser. The total budget amount is the principal of the electronic coupon originally prepared by the source of the principal. The base amount is the upper limit of the amount raised for each electronic coupon. The additional amount is the upper limit of the additional amount to be raised under certain conditions when the electronic coupon coupon amount has not been reached, regardless of the amount based on the allocation raising base amount. Raise the accumulated amount for the raised funds The cumulative amount of the set amount. The remaining budget amount is the total amount of the accumulated budget from the total budget amount (ie, the remaining e-coupon principal after raising a specific amount). That is, the electronic coupon principal amount corresponds to the initial amount (ie, the total budget amount) and the remaining amount after the use of the collection (ie, the remaining budget amount). The digestive target period is the digestive target period of the electronic coupon principal, and the source setting is provided by the principal.

The application target product indicates the product to be applied to the electronic coupon principal. For example, the application target product of the electronic coupon premium provided by the shop SH1 indicates the application product that is the electronic coupon main product in the common product code, that is, all or a part of the product sold by the store SH1. Further, for example, the application target product of the electronic coupon premium provided by the manufacturer M1 indicates the product to be applied to the electronic coupon principal in the common product code, that is, all or a part of the product produced by the manufacturer M1. In addition, for example, the application target product of the electronic coupon premium provided by the website operator indicates all the products (not particularly limited).

The user of the application object indicates the user who is the application object of the electronic coupon. For example, the application target user of the electronic coupon principal provided by the store SH1 and the application target user of the electronic coupon deposit provided by the manufacturer M1 indicate all users (no special limited users). Further, for example, the application target user of the electronic coupon principal provided by the website operator indicates the user who is the electronic coupon principal application target by the user level (for example, a diamond member). In this case, the user who satisfies the user level (for example, a diamond member) becomes an application target of the electronic coupon principal. In addition, there are also cases where the electronic coupon coupon is provided to each user level. In this case, each electronic coupon principal application user indicates each user level (for example, (i) silver member, (ii) gold member, (iii) platinum member, (iv) diamond member), and each electronic The total budget amount of the coupon principal may be the same or different.

In addition, the application target user of the electronic coupon main fund indicates that the electronic purchase coupon principal application target is the range of the purchase amount of the product for each specific period (for example, the purchase amount within the past one month is ¥50,000 or more). The situation of the user. In this case, full A user who has a total purchase amount range for each specific period of time (for example, a total purchase amount of ¥50,000 or more in the past one month) becomes an application target of the electronic coupon principal. Here, for example, when the electronic coupon is provided in the store SH1, the product to be calculated as the total purchase amount is the product sold by the store SH1. Further, for example, when the manufacturer M1 provides the electronic coupon principal, the product to be calculated as the total purchase amount is the product produced by the manufacturer M1. Further, for example, when the website operator provides the electronic coupon principal, the product to be calculated as the total purchase amount is all the products registered in the product information database 24. In addition, there is also a case where the electronic coupon coupon is provided to the total purchase amount range of each commodity. In this case, the application target user of each electronic coupon principal represents each total purchase amount range (for example, (i) less than ¥10,000, (ii) ¥10,000 or more, ¥50,000 or less, (iii) ¥50,000 or more, ¥100,000. Hereinafter, (iv) ¥100,000 or more), and the total budget amount of each of the electronic coupon funds may be the same or different.

In addition, the user of the application for the electronic coupon is also indicated as the application target of the electronic coupon for the number of purchases of the product for each specific period (for example, the number of purchases within the past one month is 10 or more). The situation of the user. In this case, the user who satisfies the total number of purchases of the products in each specific period (for example, the number of purchases within the past one month is 10 or more) becomes the application target of the electronic coupon principal. Here, for example, when the electronic coupon is provided in the store SH1, the product to be counted as the purchase number is the product sold by the store SH1. Further, for example, when the manufacturer M1 provides the electronic coupon principal, the product to be calculated as the number of purchases is the product produced by the manufacturer M1. Further, for example, when the website operator provides the electronic coupon principal, the product to be counted as the number of purchases is all the products registered in the product information database 24. In addition, there is also a case where the electronic coupon voucher is provided for each product purchase number range. In this case, the application target user of each electronic coupon principal indicates the range of purchase times (for example, (i) 0 times, (ii) 1 time or more and 5 times or less, (iii) 5 times or more and 10 times or less, ( Iv) 10 or more times, and the total budget amount of each of the e-coupon principals may be the same or different.

Also, the total budget amount of the electronic coupon principal can be divided by product type and distributed at a specific distribution rate. Here, the distribution rate of the electronic coupons is set, for example, equally for each product category. For example, when the product sold in the store SH1 is spread over four product types (for example, television, audio, computer, or camera), the distribution rate of the electronic coupon principal provided by the store SH1 is set to 25% for each product type. Or, the distribution rate of the electronic coupon principal is the higher the product category setting with a relatively large number of products. Here, the number of items is, for example, the number of items sold by the shop SH1 or the number of items produced by the manufacturer M1. Or, the distribution rate of the electronic coupon principal is the higher the product type setting with a relatively large inventory quantity. Here, the stock quantity is, for example, the quantity of the stock stock stored in the store SH1 or the quantity of the stock stock held by the manufacturer M1.

In addition, the distribution rate of the electronic coupon principal is more effective than the purchase price expectation (one of the expected values of the expected commodity transaction establishment). In other words, if the electronic coupon premium divided by the product type is configured such that the more the product type of the purchase value is relatively higher, the electronic product corresponding to the product type having a relatively higher purchase expectation value can be further increased. The amount of the coupon principal raised, as a result, can help the establishment of a commodity transaction belonging to the product category. Here, the type of the product having a higher expected value is equivalent to the type of the product to which the number of the searched, the number of the viewed, the number of the registered, and the number of the purchased ones are relatively large. For example, the system control unit 4 calculates at least one of the number of products to be sold, the number of articles to be viewed, the number of books to be registered, and the number of purchased products for each product, and for each product type (the shop SH1) The type of product to be processed is calculated based on the calculated number, thereby calculating the purchase expectation value. Further, the number of products to be searched, the number of articles to be viewed, the number of books to be registered, and the number of purchases can be calculated from the information registered in the product information database 24 or the various history registered in the user information database 23. For example, when the product sold in the store SH1 is spread over four product types (for example, television, audio, computer, camera), the distribution of the electronic coupon principal provided by the store SH1 can be set as follows: the product with the highest expected value will be purchased. The type "camera" is set to 40%, and the purchase price will be the second highest. The product type "audio" is set to 30%, the "computer" with the third highest purchase price is set to 20%, and the product type "television" with the lowest purchase expectation value is set to 10%.

In addition, the distribution rate of the electronic coupon principal is more effective as the electronic coupons issued in the past are set to have higher utilization rates. In other words, if the electronic coupon premium divided by the product type is configured in such a manner that the more the electronic coupon is allocated to the product type having a relatively higher utilization rate, the electronic coupon corresponding to the past issue may be further increased. The amount of the e-coupon principal of the commodity type that is relatively utilized is higher, and as a result, the commodity transaction belonging to the merchandise category can be established. For example, the system control unit 4 counts the number of products to be issued by the electronic coupons in the products sold by the store SH1 for each product type (the product type processed by the store SH1), and calculates the electronic coupon for each product type. The ratio of the number of products used for payment is used to calculate the utilization rate of the electronic coupon. Moreover, it is more effective that the electronic coupon distribution ratio is higher as the product type of the investment return (ROI) is relatively higher. In other words, if the electronic coupon premium divided by the product type is configured such that the higher the investment type is, the higher the investment type is, the higher the electronic coupon corresponding to the commodity type with relatively higher investment compensation can be further increased. The amount of the fund raised, the result, can contribute to the increase in the turnover of the product category. The investment remuneration is expressed, for example, by a numerical value and is determined based on the commodity price or the coupon amount. For example, the system control unit 4 calculates the investment return by summing the price of the product sold by the store SH1 or the discount amount of the electronic coupon issued for the product for each product type.

Moreover, the total budget amount of the electronic coupon principal can be allocated at a specific allocation rate according to the user layer (segment). Here, the distribution rate of the electronic coupon principal is set, for example, equally for each user layer. For example, when the user layer is "20-year-old woman", "30-year-old woman", "40-year-old woman", or "50-year-old woman", the distribution rate of the electronic coupon principal is for each user. The layers are set to 25%. Or, the distribution rate of the electronic coupon principal is higher as the user layer having a relatively larger number of users. The number of users of each user layer can be calculated from the information registered in the user information database 23.

Moreover, the distribution rate of the electronic coupon principal is more effective as the user layer setting with a relatively higher purchase expectation value is higher. That is, if the electronic coupon principal amount divided by the user layer is configured to be more distributed to the user layer having a relatively higher purchase expectation value, the user corresponding to the relatively higher purchase expectation value can be further increased. The amount of the electronic coupon voucher is raised, and as a result, the transaction belonging to the user of the user layer can be established. Here, the user layer having a higher expected value of purchase corresponds to the user layer to which the user having a relatively large number of searches, the number of views, the number of favorite registrations, and the number of purchases is relatively large. For example, the system control unit 4 calculates the number of searches, the number of views, the number of favorites, and the number of purchases for each user (the number of purchases here is the number of products that the user has purchased, but may also be for each purchase request. At least one of the total number of purchases is calculated, and the calculated value is calculated for each user layer. Further, the number of searches, the number of views, the number of favorite registrations, and the number of purchases by the user can be calculated from various histories registered in the user information database 23. For example, when the user level is "20-year-old woman", "30-year-old woman", "40-year-old woman", or "50-year-old woman", the distribution rate of the electronic coupon principal is set as follows: The user who has the highest expectation value is set to 40% of the "30-year-old woman", and the user who is the second-highest expectation value is set to 30%, and the purchase price is the third highest. The "40-year-old woman" is set to 20%, and the user layer "50-year-old woman" with the lowest expected value is set to 10%.

Moreover, the distribution rate of the electronic coupon principal is the more user layer in which the utilization rate of the electronic coupon issued in the past is relatively high, and the higher the setting is, the more effective it is. In other words, if the electronic coupon core divided by the user layer is configured in such a manner that the more the user layer of the electronic coupon is relatively more utilized, the electronic discount corresponding to the past issue may be further increased. The amount of the e-coupon principal of the user layer with a relatively high utilization rate of the voucher can help the transaction of the user belonging to the user layer to be established. For example, the system control unit 4 totals the number of users who are to be issued the electronic coupon for each user layer, and calculates the number of users in which the electronic coupon is used for payment for each user layer. The ratio is used to calculate the utilization rate of the electronic coupon. Moreover, the electronic coupon distribution ratio is more effective in setting the higher the user's level of the investment return (ROI). That is, if the electronic coupon principal amount divided by the user layer is constituted by the more user layer allocation with relatively higher investment compensation, the user layer corresponding to the relatively higher investment compensation can be further increased. The amount of the electronic coupon's principal raised can contribute to the increase in the turnover of the user layer. For example, the system control unit 4 calculates the investment reward by totaling the product price purchased by the user or the coupon amount of the electronic coupon used by each user layer.

Next, the coupon information database 28 is a database for managing the issued electronic coupon management information. In the coupon information database 28, the coupon ID of the electronic coupon registered and issued in association with each electronic coupon, the common product code of the product to be issued, the store product code of the product, and the production source of the product The manufacturer's code, the shop code of the source of the product, the user ID of the user who is the target of the issue, the time of issuance of the electronic coupon, the discount of the electronic coupon (the amount of the coupon), and the source of the electronic coupon. Management information such as the amount raised, the valid period of the e-coupon, and the availability of e-coupons. The coupon ID is the identification information inherent to each issued electronic coupon.

The system control unit 4 as a computer includes a CPU 41 (processor), a ROM 42, a RAM 43, and the like, and executes a server program or the like on the OS. Fig. 2(B) is a view showing an example of a functional block of the system control unit 4. The system control unit 4 (the processor in the system control unit 4) executes the server program or the like, and as shown in FIG. 2(B), the target user specifying unit 41a, the issue target product specifying unit 41b, and the comparison target product specific The part 41c, the history information acquisition unit 41d, the expected viewing information acquisition unit 41e, the intended viewing product identification unit 41f, the discount determination unit 41g, the principal specific unit 41h, the distribution determination unit 41i, the effective period setting unit 41j, and the coupon issuing unit. 41k and so on. The issue target user specific unit 41a is an example of the target user specific mechanism. The issue target product specifying unit 41b is an example of the issue target product specifying means. The comparison target product specifying unit 41c is a comparison target product specific institution An example. The browsing information acquisition unit 41e is assumed to be an example of an acquisition mechanism. It is assumed that the viewing product identification unit 41f is an example of a calculation mechanism and a planned product specific institution. The offer determining unit 41g is an example of a determining means. The effective period setting unit 41j is an example of a discussion time specifying means, an estimated time specifying means, and a setting means. The coupon issuing unit 41k is an example of an issuer.

The target user specific unit 41a is, for example, registered (that is, the user ID is registered) in the user Un of the user information database 23, and the specific (for example, the user ID of the user is specified) becomes the distribution target of the electronic coupon. User Un (hereinafter referred to as "target user").

The issue target product specifying unit 41b, for example, registers (i.e., the product ID is registered) in the product of the product information database 24, and specifies (for example, the common product code and the shop product code of the product) one or a plurality of electronic offers. The product of the issue of the voucher (hereinafter referred to as the "product of the issue").

The comparison target product specifying unit 41c is, for example, one or a plurality of specific (for example, a common product code and a shop product code for the product) specified in the product information database 24, and is specified by the issue target product specifying unit 41b. The product to be distributed is a product to be compared (hereinafter referred to as "comparative product"). In the case of specifying a plurality of products to be distributed, the product to be compared is specified for each of the products to be distributed. For example, the product to be compared with the product to be distributed, which is the same product as the product to be distributed, is the product to be compared with the product to be distributed. Such a product is a product sold by another store SHm other than the store where the product to be distributed is sold. Further, the comparison target product specifying unit 41c can specify a product different from the product to be distributed, which is a product related to the product to be distributed, as the product to be compared. Such a product is also sold by other stores SHm other than the store where the product to be distributed is sold. A product in which the common product code is the same as or associated with the product to be distributed may be referred to as a competitive product that is competitively sold with the product to be distributed. In addition, common commodity code The item associated with the item to be distributed may be specified from the associated item database 25.

In addition, the product to be compared with the product to be distributed, which is the same as or related to the product to be distributed, is a product that is different from the product to be distributed, and the product specified from the history information of the target user is a product to be compared. specific. Here, the history information acquisition unit 41d acquires the history information of the target user (that is, the history information corresponding to the user ID of the target user) from the user information database 23. Then, the history information acquisition unit 41d searches for, for example, a search history, a browsing history, or a bookmark registration history included in the acquired history information, and the user to search, browse, or collect the registered products. Next, the comparison target product specifying unit 41c specifies the product in which the common product code is the same as or related to the product to be distributed, and the product specified by the history information is specified as the comparison target product. Since such a product is highly likely to be a product of interest (or interest) by the target user, it is possible to determine an appropriate offer by the offer determining unit 41g by using such a product as the comparison target product. Further, the comparison target product specifying unit 41c can specify the common product code and the product to be distributed, from the history information (that is, the search history or the browsing history) specified in the history information of the target user. The number of times of the search or the number of times of the search for a specific number of times (threshold value) is specified as the product to be compared. Since the number of times of retrieval or the number of times of reading is higher, the object user's degree of interest (or degree of interest) is higher. Therefore, by setting such a product as a comparison target product, it is possible to determine a more appropriate discount.

In the product of the same product or the product to be distributed, the comparison target product specifying unit 41c compares the search time (or the browsing time) of the product to be distributed, and the product that is the same as or associated with the product of the common product and the product to be distributed. The search time (or the viewing time), and the time difference between the time (between the search time or the browsing time) is less than (or lower than) the specific difference (threshold: for example, about 30 minutes) (ie, the common product code) It is more effective to specify the product that is the same as or related to the product to be sold. Since such a product is searched or read at the same time as the retrieval time or the viewing time of the product to be issued Since the possibility of viewing is high, it is possible to determine a more appropriate discount by setting such a product as a comparison product. In addition, the search time and the browsing time of the product to be distributed and the search time and the browsing time of the product which are the same as or related to the product of the common product are specified from the history information of the target user acquired by the history information acquiring unit 41d.

As described above, if the history information of the target user is used, it is possible to specify a more appropriate comparison target product, but it is also difficult to obtain the entire user history information of the target user. For example, it is assumed that, based on the history information of the target user, the comparison target product is specified, and then, as will be described later, the electronic coupon issued by the coupon issuing unit 41k is supplied to the target user until the target user actually confirms the During the period of providing the electronic coupon, there is a case where the user of the object views another product. The reason for this is that the time difference between the time when the electronic coupon is issued (generated) based on the target user history information and the time when the target user confirms the provided electronic coupon is generated. In this case, the specificity of the comparison target product based on the target user history information does not reflect the browsing history of the additional product. Therefore, it is expected that even if the history information of the target user is used, it is difficult to specify a more appropriate comparison target product. Further, for example, when a target user uses a plurality of types of user terminals STm (for example, a personal computer (desktop), a mobile terminal), a plurality of types of Web browser programs, or a plurality of Web sites, it is difficult to perform such a history. The information is compiled into one. Further, even when the target user uses the same Web site, it is difficult to obtain the history information of the target user when the user is not logged in. In such a case, it is expected that it is difficult to specify a more appropriate comparison target product even if the subject user's resume information is used.

Therefore, in the present embodiment, by using the envisioned viewing time information or the envisioned viewing order information registered in the envisioned viewing information database 26, the product not included in the target user history information can be regarded as the product that the target user has viewed. Specific, and the specific product is added to the browsing history of the target user.

Here, a method of supplementing the product specified by the use of the viewing time information to the target user browsing history will be described with reference to FIG. Figure 3 shows the use of ideas The viewing time information is added to the conceptual diagram of an example of the browsing history of the target user. In this case, it is assumed that the browsing information acquisition unit 41e searches for the search history of the target user history information, the search query of the specific target user, and the search time corresponding to the search query. Next, it is assumed that the viewing information acquisition unit 41e obtains the viewing time information corresponding to the search query specified by the search history of the target user from the intended viewing information database 26. For example, the envisioned viewing time information corresponding to the search query that matches the search query specific to the search history of the target user is obtained. Alternatively, the envisioned viewing time information corresponding to the search query group including the search query specific to the search history of the target user is obtained. In the example of FIG. 3, the envisioned viewing time information corresponding to the search query group including the search query "monocular reflection & camera" specific to the search history of the target user is obtained.

Then, the browsing product specifying unit 41f calculates the elapsed time from the search time specified by the search history of the target user to the current time (that is, the time of the processing), and the expected time from the current time to the reading time of the target user. Read the expected time (32 minutes in the example of Figure 3). Next, it is assumed that the viewing product specifying unit 41f specifies the viewing time (that is, the viewing time of the calculated browsing time) that is not included in (or below) the estimated browsing time information acquired by the viewing information obtaining unit 41e. The item corresponding to the expected time > or ≧ envisioned time). In the case of the specific product (in the example of FIG. 3, the item is coded as item 002 to item 062), the product is not included in the target user history information (that is, the browsing history) (in the example of FIG. 3) The product coded as item 022, item 242, item 082 for the store product is called the envisioned product (supplement product). The viewing product identification unit 41f supplements the specific desired viewing product to the browsing history of the target user, thereby generating a supplementary browsing history as shown in FIG.

Next, a method of supplementing a product specified by the use of the expected browsing order information to the target user browsing history will be described with reference to FIG. FIG. 4 is a conceptual diagram showing an example of supplementing the browsing history to the target user by using the envisioned browsing order information. In this case, it is assumed that the browsing information acquisition unit 41e searches for the history information included in the target user. Calendar, a search query for a specific object user. Next, it is assumed that the viewing information acquisition unit 41e obtains the expected browsing order information corresponding to the search query specified by the search history of the target user from the intended viewing information database 26. For example, the envisioned viewing order information corresponding to the search query that matches the search query specific to the search history of the target user is obtained. Alternatively, the envisioned viewing order information corresponding to the search query group including the search query specific to the search history of the target user is obtained. In the example of FIG. 4, the envisioned viewing order information corresponding to the search query group of the search query "monocular reflex & camera" specific to the search history of the target user is obtained. Alternatively, the viewing information acquisition unit 41e may acquire the viewing order information including the plurality of product combinations included in the history information (ie, the browsing history) of the target user. In the example of FIG. 4, since the products included in the browsing history of the target user (the products of the store product code items 202 to 012) are included in the browsing history information, the search query cannot be searched for from the target user. The information of the envisioned reading sequence can also be obtained. Then, it is assumed that the browsing product identification unit 41f specifies that the viewing order is higher than the product of the viewing history information acquired by the viewing information acquiring unit 41e, which is included in the browsing history information of the target user. The last product (in the example of Fig. 4, the product of the store product code is item 062). In the case of the specific product (in the example of the shop product code item 002 to item 082 in the example of FIG. 4), the product is not included in the target user history information (that is, the browsing history) (in the example of FIG. The product code is item 022, item 242, and item 082. The viewing product identification unit 41f supplements the specific desired viewing product to the viewing history of the target user, thereby generating a supplementary browsing history as shown in FIG.

Then, the comparison target product identification unit 41c is a product that is the same as or related to the product to be distributed, that is, the product product code and the product to be distributed, and is intended to be viewed by the article designation unit 41f. It is specified as a comparison target product. Thereby, the time difference between the time when the electronic coupon is issued based on the subject user history information and the time when the electronic coupon is confirmed by the target user is generated. In the case of a shape, or it is difficult to obtain the entire history information of the target user, it is also possible to specify a more appropriate comparison product, and it is possible to determine a more appropriate discount.

Next, the offer determining unit 41g determines the difference between the price of the product to be distributed specified by the issue target product specifying unit 41b and the price of the product to be compared specified by the comparison target product identifying unit 41c (for example, subtracting A specific amount, or a specific percentage from the price of the item). For example, when the price of the product to be distributed is larger than the price of the product to be compared, the difference between the price of the product to be sold and the price of the product to be compared is determined as the amount of the coupon corresponding to the offer. In other words, in this case, since the price difference is the coupon amount, the product to be issued can be compared with the product to be compared (for example, a competitive item) in the price side. Further, the offer determining unit 41g may determine the amount of the difference amount plus the specific amount as the coupon amount. In this case, for example, when the difference is ¥1,000, the coupon amount is determined to be ¥1,200 (that is, the coupon amount is increased).

Next, the principal specific portion 41h is specified from the principal information database 27 as a plurality of electronic coupon principals corresponding to the coupon amount of the discount determined by the discount determining unit 41g, that is, corresponding to the issue by the issuance The plurality of electronic coupon principals of at least one of the target product specified by the target product specifying unit 41b and the target user specified by the target user identifying unit 41a. Here, the electronic coupon amount corresponding to the product to be distributed is equivalent to the electronic discount corresponding to the application target product indicating the product to be distributed (for example, the common product code indicating the product to be distributed), for example, in the principal information database 27. The principal of the voucher. Further, the electronic coupon principal corresponding to the target user is, for example, in the principal information database 27, and corresponds to an electronic device corresponding to the application target user who indicates the target user (for example, the user level indicating the target user). Coupon principal.

Next, the distribution determining unit 41i determines the electronic coupon principal amount corresponding to the coupon amount determined by the discount determining unit 41g based on the plurality of electronic coupon principals available by the principal specifying unit 41h. distribution. For example, the distribution determining unit 41i preferentially allocates the electronic coupon principal having a relatively large remaining budget amount as the coupon amount.

Next, the valid period setting unit 41j sets an effective period of the electronic coupon indicating the discount determined by the assignment determining unit 41i. For example, the effective period of the electronic coupon is set to a specific period (for example, several hours, etc.).

Then, the coupon issuing unit 41k issues a discount corresponding to the total amount of the amount of money collected based on the electronic coupon amount raised by the distribution determining unit 41i, which is equivalent to the target user specified by the target user identifying unit 41a (i.e., The electronic coupon corresponding to the coupon amount of the discount determined by the discount determining unit 41g. In the issuance of the electronic coupon, for example, an electronic coupon (coupon information) indicating a discount determined by the discount determining unit 41g is generated, a coupon ID is assigned to the electronic coupon, and the electronic coupon management information is registered ( The electronic coupon is provided to the target user for registration with the coupon information database 28). Here, the management information of the electronic coupon includes a coupon ID, a common product code of the product to be distributed, a store product code of the product to be distributed, a manufacturer code of the production source of the product to be distributed, a shop code of the source of the sale target, and a shop code of the source of the sale target. The user ID of the target user, the time of issue, the discount (the amount of the coupon), the source of the fund for the electronic coupon, the amount of the fundraising, and the effective period.

[2. Action of Information Providing System S]

Next, the operation of the information providing system S of the present embodiment will be described.

(2-1. Imagine the processing of the time information)

First, a process of generating the expected viewing time information executed by the system control unit 4 of the information providing server SA will be described with reference to FIG. FIG. 5 is a flow chart showing an example of the envisioned viewing time information generation processing executed by the system control unit 4. The process shown in FIG. 5 starts when the time set by the timer comes at each specific period (for example, 24 hours). When the processing shown in FIG. 5 is started, the system control unit 4 acquires history information of each of a plurality of users Un (for example, all users Un) from the user information database 23 (step S1). Next, the system control unit 4 specifies a search query for each user (that is, the user ID) from each of the history information acquired in step S1 (step S2).

Next, the system control unit 4 selects one search query (or one search query group) in the search query specified in step S2 (step S3). Next, the system control unit 4 retrieves the search query selected by the step S3 (or any search query included in the search query group) from the history information obtained by the user (for example, specific to the store product code). The product (hereinafter referred to as "the item associated with the search query (or search query group)") (step S4).

Next, the system control unit 4 searches for the search time of the product (for example, the store product code) specified for each user in step S4 based on the acquired history information, and the browsing time of the product (after the search time) The reading time) (step S5). Next, the system control unit 4 calculates (counts) the elapsed time from the search time specified in step S5 to the browsing time (that is, the time required to search for the browsing) for each product and each user (step S6).

Here, the system control unit 4 can determine (for example, an average of a plurality of viewing times) the average viewing time of each product based on the acquired history information, and view the determined viewing time (for example, viewing the product by a web browser) The time of the detailed information is set as the upper limit of the elapsed time (for example, 30 minutes). For example, if the search time corresponding to the search query is 11:00, the viewing time of the product (item 001) associated with the search query is 11:10, and the viewing time of the product (item 002) is 11:20. The reading time of the product (item 003) is 16:10, and the elapsed time between the product (item 001) and the product (item 002) is 10 minutes and 20 minutes, respectively. For 5 hours, since it is abnormally extended compared with the average viewing time of the product, that is, 30 minutes, the reliability of the data as the elapsed time is low. Therefore, by setting the upper limit of the elapsed time, a more appropriate viewing time can be obtained. .

In addition, the upper limit of the elapsed time can be set for each user or each user layer (segment) (for example, the average viewing time is different for each user or each user layer). Also, for example, the upper limit of the elapsed time of counting can be set for each time period. For example, between 20 and 2 The time period (for example, the period during which the user is accustomed to access) sets the upper limit of the elapsed time to 2 hours, and the other time period sets the upper limit of the elapsed time to 30 minutes. Further, for example, the upper limit of the elapsed time of the counting can be set for each user terminal (for example, a personal computer (desktop), a mobile terminal). For example, if the personal computer sets the upper limit of the elapsed time to 2 hours, the mobile terminal sets the upper limit of the elapsed time to 30 minutes. In this case, the type of the user terminal is acquired (for example, obtained from a cookie) at the time of the search or during the browsing and is registered in the history information.

Further, the product whose elapsed time is less than (or lower than) the specific time (threshold value: for example, 10 seconds) calculated in step S6 can be removed as noise, and in this case, the elapsed time corresponding to the product can be from the following step S7. The calculation calculation of the envisioned viewing time is removed.

Next, the system control unit 4 calculates the estimated browsing time as a plurality of users for each product based on the elapsed time calculated for each user in step S6 (step S7). which is. The system control unit 4 calculates the elapsed time of each product as a plurality of users as the estimated viewing time based on the search time for each product and each user, and the viewing time of each of the products and the user. . For example, the average value or standard deviation value of each user elapsed time calculated in step S6 for each product is calculated as the overall expected viewing time of a plurality of users.

Next, the system control unit 4 generates the estimated viewing time calculated for each product in accordance with step S7 and the expected viewing time information encoded with the store product of each product (step S8). Next, the system control unit 4 registers the expected viewing time information generated in step S8 in association with the search query (or search query group) selected in the above-described step S3, and registers it in the intended viewing information database 26 (step S9). Next, the system control unit 4 determines whether or not there is a search query that has not been selected in step S3 in the search query specified in step S2 (step S10). When the system control unit 4 determines that there is a search query that has not yet been selected (step S10: YES), the process returns to step S3, and the same processing as described above is performed on the other search queries. On the other hand, when the system control unit 4 determines that there is no unselected search query (step S10: NO), the processing shown in FIG. 5 is ended.

Further, the system control unit 4 may perform specific processing conditions (for example, the above-described search time (short, normal, long), or importance items (images) before the processing of step S1 is started after the processing shown in FIG. 5 is started. A plurality of users are classified into a plurality of user layers (segments), and for each user layer of the classification, a plurality of users belonging to the user layer are obtained in step S1. Resume information. In this case, the system control unit 4 performs the processing of step S2 and subsequent for each user layer of the classification, thereby calculating the estimated viewing time generation intentional browsing time information for each user layer of the classification. The envisioned viewing time information thus generated is associated with the search query (or search query group) and the user layer and registered in the envisioned viewing information database 26. Thereby, it is possible to generate the expected viewing time information that is more suitable for the user of the above-mentioned object.

(2-2. Imagine the processing of the reading order information)

Next, a process of generating the expected browsing order information executed by the system control unit 4 of the information providing server SA will be described with reference to FIG. FIG. 6 is a flowchart showing an example of the envisioned browsing order information generation processing executed by the system control unit 4. The process shown in FIG. 6 is started, for example, when each of the specific periods (for example, 24 hours) comes by the time set by the timer. When the processing shown in FIG. 6 is started, the system control unit 4 acquires history information of each of a plurality of users Un (for example, all users Un) from the user information database 23 (step S21). Next, the system control unit 4 specifies a search query for each user (namely, user ID) from each of the history information acquired in step S21 (step S22).

Next, the system control unit 4 selects one search query (or one search query group) in the search query specified in step S22 (step S23). Next, the system control unit 4 selects the item associated with the search query (or any search query included in the search query group) selected by the user-specific (for example, the store product code specific) step S23 from the history information obtained above (steps) S24).

Next, the system control unit 4 searches for the search time (for example, the store product code) of each product and each user-specific step S24 from the history information acquired as described above, and The viewing time of the product (the browsing time after the search time) (step S25). Next, the system control unit 4 calculates (counts) the elapsed time from the search time specified in step S25 to the browsing time (that is, the time required to search for the browsing) for each product and each user (step S26).

Here, the system control unit 4 can determine (for example, an average of a plurality of viewing times) the average viewing time of each product based on the acquired history information, and view the determined viewing time (for example, viewing the product by a web browser) The time of the detailed information is set as the upper limit of the elapsed time (for example, 30 minutes). For example, if the search time corresponding to the search query is 11:00, the viewing time of the product (item 001) associated with the search query is 11:10, and the viewing time of the product (item 002) is 11:20. The reading time of the product (item 003) is 16:10, and the elapsed time between the product (item 001) and the product (item 002) is 10 minutes and 20 minutes, respectively. For 5 hours, it is abnormally extended compared with the average viewing time of the product, that is, 30 minutes, and the reliability of the data as the elapsed time is low. Therefore, by setting the upper limit of the elapsed time, a more appropriate viewing time can be obtained.

In addition, the upper limit of the elapsed time can be set for each user or each user layer (segment) (for example, the average viewing time is different for each user or each user layer). Also, for example, the upper limit of the elapsed time of counting can be set for each time period. For example, the time limit of the count is set to 2 hours during the period from 20 o'clock to 26 o'clock (for example, the time when the user is used to accessing), and the elapsed time upper limit is set to 30 minutes in other time periods. Further, for example, the upper limit of the elapsed time of the counting can be set for each user terminal (for example, a personal computer (desktop), a mobile terminal). For example, if the personal computer sets the upper limit of the elapsed time to 2 hours, the mobile terminal sets the upper limit of the elapsed time to 30 minutes. In this case, the type of the user terminal is acquired (for example, obtained from a cookie) at the time of the search or during the browsing and is registered in the history information.

Further, the product whose elapsed time is less than (or lower than) the specific time (threshold value: for example, 10 seconds) calculated in step S26 can be removed as noise, and in this case, the elapsed time corresponding to the product The calculation can be removed from the calculation of the envisioned viewing time in the following step S27.

Next, the system control unit 4 calculates the estimated viewing time as a plurality of users for each product based on the elapsed time calculated for each user in step S26 (step S27). which is. The system control unit 4 calculates the estimated viewing time of the plurality of users as a whole for each product based on the search time of each product and each of the products and the browsing time of each user. For example, the average value or standard deviation value of each user elapsed time calculated in step S26 for each product is calculated as the expected viewing time of the plurality of users as a whole.

Next, the system control unit 4 unifies the products (for example, the store product code) in which the estimated viewing time is within the specific time range into one group based on the estimated viewing time of each product calculated in step S27, and specifies the same as the same viewing order (step S28). ). In other words, the system control unit 4 specifies the desired viewing order of each product in such a manner that the product is located farther ahead of the viewing time (more past) based on the viewing time of each product and each user (that is, each The product is viewed as a whole number of users as a whole.) For example, a group including products in the range of "0 minutes or more and 10 minutes or less" in the expected viewing time is set to the first place, and the group including the items whose viewing time is "10 minutes or more and 20 minutes or less" is included. In the second place, the group that includes the product in the range of "20 minutes or more and 30 minutes or less" in the expected viewing time is set to the third place, and the time when the expected viewing time is "30 minutes or more and 40 minutes or less" is included. The group of products is set to the fourth place. That is, in this example, the packetization is performed in units of 10 minutes (time range unit) from the start of the viewing time. In addition, the time unit can be arbitrarily set. In this way, by grouping the products in a specific time range unit, it is possible to absorb the error of the envisaged viewing time, and to specify the more appropriate viewing order.

Alternatively, in step S28, the system control unit 4 may unite the products of the expected viewing time of each product calculated in step S27 and the time difference of the expected viewing time to be relatively small (for example, the time difference is within 2 minutes) into one group. The same idea is used to view the order. example For example, if the elapsed time of the product (item 001) is 1 minute, the elapsed time of the product (item 002) is 5 minutes, the elapsed time of the product (item 003) is 6 minutes, and the elapsed time of the product (item 004) is 7 minutes, the elapsed time of the product (item 004) is 10 minutes, and the elapsed time of the product (item 005) is 11 minutes, the group including the product (item 001) is set to the first place, and the product (item 002) is included. The group of the product (item 003) and the product (item 004) is set to the second place, and the group including the product (item 004) and the product (item 005) is set to the third place. In addition, the time difference can be arbitrarily set. By subdividing the product with a relatively small time difference between the scenarios, it is possible to absorb the error of the envisaged viewing time and to specify a more appropriate viewing order.

Next, the system control unit 4 generates the expected browsing order information corresponding to the product viewing order specified for each product in step S28 and the shop product code of each product (step S29). Next, the system control unit 4 registers the envisioned browsing order information generated in step S29 in association with the search query (or search query group) selected in step S23 in the envisioned viewing information database 26 (step S30). Next, the system control unit 4 determines whether or not there is a search query that has not been selected in step S23 in the search query specified in step S22 (step S31). When the system control unit 4 determines that there is a search query that has not yet been selected (step S31: YES), the process returns to step S23, and the same processing as described above is performed on the other search queries. On the other hand, when the system control unit 4 determines that there is no unselected search query (step S31: No), the processing shown in FIG. 6 is ended.

Further, after the process shown in FIG. 6 is started, the system control unit 4 performs a process based on the specific classification conditions (for example, the above-described search time (short, general, long), or an important item (image importance) before the process of step S21. And a plurality of users are classified into a plurality of user layers (segments), and for each user layer of the classification, a plurality of users belonging to the user layer are obtained in step S21. Resume information. In this case, the system control unit 4 performs the processing of step S22 and subsequent for each user layer of the classification, thereby specifying the desired viewing order information for the desired viewing order of each product (each group). The generated viewing order information thus generated is associated with the search query (or search query group) and the user layer and registered in the setting I want to read the information database 26. Thereby, it is possible to generate the envisioned viewing order information that is more suitable for the user of the above-mentioned object.

Further, in the processing shown in FIG. 6, the system control unit 4 specifies the viewing order based on the expected viewing time of each product. However, as another example, the system control unit 4 can specify the viewing time for each user based on the step S25. Or, the elapsed time calculated for each user in step S26 is specified for each user (for example, the more the product is viewed in the past). In this case, the system control unit 4 specifies the average value of each product viewing order of each user as the desired viewing order. For example, when the product of the user U1 (item 003) is the third place, the product of the user U2 (item 003) is the second place, and the product of the user U3 (item 003) is the first place, the product is (Item 003) The expected reading order is the second. Alternatively, the system control unit 4 may specify the browsing order of the largest number of users among the plurality of users as the intended browsing order. For example, when the product of the user U1 (item 003) is the third place, the product of the user U2 (item 003) is the third place, and the product of the user U3 (item 003) is the first place, the product is (item 003) is the third place. Further, the system control unit 4 can include only the product-specific plan viewing order of the specific order width for the browsing order of the user corresponding to the specific ratio (threshold value) or more. For example, if the specific ratio is set to 50%, the specific order width is set to 5 digits, the product of user U1 (item 003) is the third digit, and the product of user U2 (item 003) is the second digit, and user U3 The product (item 003) is the first place, the user U4's product (item 003) is the 10th place, and the user U5's product (item 003) is the 20th place, because more than 50% of the users U1~ Since the viewing order of the product (item 003) of U3 is within 5 digits of the specific width of the article, the desired viewing order of the product (item 003) is determined as described above. On the other hand, the product (item 003) of the user U1 is the third place, the product of the user U2 (item 003) is the second place, and the product of the user U3 (item 003) is the tenth place, the user U4 When the product (item 003) is the 18th and the product of the user U5 (item 003) is the 26th, the user of the product (Item 003) of 50% or more of the user is not within the 5th position. (In this case, user U2 and User U3's reading order is within 5 digits, but the ratio is 2/5, which is less than 50%. Therefore, the product (item 003) is removed, and the desired reading order is not determined. As a result, since the items in the abnormal reading order can be removed as the noise from the intended reading order, it is possible to specify a more appropriate viewing order. Further, such a configuration is also applicable in the step S28. In this case, as described above, when the products in which the viewing time is in a specific time range are unified into one group, the system control unit 4 specifies the browsing order for each product for each user, and only corresponds to a specific ratio ( For example, 50%) or more of the user's viewing order is included in a product-specific envisioned viewing order of a specific order width (for example, five digits or less). More specifically, the system control unit 4 specifies the viewing time for each user after the products whose viewing time is within a specific time range are unified into one group, and the viewing order of the user corresponding to the specific ratio or more is not Items that are included in a particular order width are removed from the group of products that are expected to be viewed. Alternatively, the system control unit 4 specifies the viewing order of each product for each user before the products whose viewing time is within a specific time range are unified into one group, and the reading order corresponding to the user corresponding to the specific ratio or more does not include the reading order. After the goods of a specific order width, the above-mentioned unified group is specified as the same plan viewing order.

(2-3. Issuance processing of electronic coupons (Pull type))

Next, an electronic coupon issuing process (Pull type) executed by the system control unit 4 of the information providing server SA will be described with reference to FIG. FIG. 7 is a flowchart showing an example of an electronic coupon issuing process (Pull type) executed by the system control unit 4. Further, the processing shown in FIG. 7 is started by registering the user U1 of the user terminal UT1 based on the login request from the user terminal UT1 accessing the information providing server SA. Here, there are also cases where the login request is made from the toolbar of the web browser. The toolbar is, for example, a strip-shaped area displayed on the upper portion of the window of the web browser and configured with buttons for performing various functions. In addition, the information providing server SA specifies the user ID of the user U1 by the login of the user U1.

When the processing shown in FIG. 7 is started, the system control unit 4 of the information providing server SA judges Whether the user U1 to be registered is a user who satisfies the coupon issuance condition (step SS1). This determination is made by referring to, for example, the user level or history information registered in the user information database 23 corresponding to the user ID of the user U1. Here, as an example of the coupon issuance condition, the conditions shown in the following (i) to (vii) are listed.

(i) The user level of the user is a specific user level (for example, a Platinum member or more)

(ii) The number of searches in the user-specific period is a certain number of times (threshold) or more (for example, the number of searches within the past one week is 10 or more)

(iii) The number of search queries in a user-specific period is a certain number (threshold value) or more (for example, 20 or more search queries within the past one week)

(iv) The number of times of viewing in the user-specific period is a certain number of times (threshold value) or more (for example, the number of times of viewing within the past one week is 20 or more)

(v) The viewing time in the user-specific period is a specific time (threshold value) or more (for example, the cumulative viewing time within the past one week is 30 minutes or longer)

(vi) The purchase amount in the user-specific period is a certain amount (threshold value) or more (for example, the purchase amount within the past one week is 30,000 yen or more)

(vii) The number of purchases in a user-specific period is a certain number of times (threshold) or more (for example, the number of purchases within the past one week is 10 or more)

Here, the number of search queries is the number of all search queries included in the search history corresponding to the user ID of the user U1. Alternatively, the number of search queries may be the total number of search queries included in the search history of the user ID corresponding to the user ID of the user U1, and the number of search queries may be one or more. Alternatively, the number of search queries may be the same in all the search queries included in the search history corresponding to the user ID of the user U1, and the same search query and the similar or associated search query are unified into one search query count. number.

Next, when the system control unit 4 determines that the user of the coupon issuance condition (for example, at least one of the conditions (i) to (vii) described above) is satisfied (step S51: YES), the process proceeds to Step S52. On the other hand, when the system control unit 4 determines that the user who does not satisfy the coupon issuance condition (step S51: NO), the processing shown in FIG. 7 is ended.

In the step S52, the system control unit 4 (the target user specifying unit 41a) specifies the user U1 to be registered as the target user who is to be issued the electronic coupon. Next, the system control unit 4 determines whether or not the product information (for example, the product store) can be obtained from the web page displayed by the web browser of the user terminal UT1 of the target user (in this example, the user U1) specified in step S52. Product code, name of product, price of product, etc.) (step S53). For example, in the case of a web page (for example, a web page indicating product detailed information) transmitted from the information providing server SA to the user terminal UT1, the system control unit 4 can acquire the product from the web page (displayed from the shop SHm) Information on the goods). On the other hand, in the case of a web page (for example, a web page indicating product detailed information) transmitted from a server other than the server SA (other web server) to the user terminal UT1, there is also a system control unit 4 For example, the information of the product (for example, the name of the product, the price of the product, etc.) can be obtained from the web page by the tool of the web browser.

Next, when the system control unit 4 determines that the product information is available (step S53: YES), the process proceeds to step S54. On the other hand, when the system control unit 4 determines that the product information of the user terminal UT1 cannot be acquired (step S53: No), for example, a web page other than the product is displayed, the processing shown in FIG. 7 is ended.

In step S54, the system control unit 4 determines whether or not the store product code and the common product code can be specified based on the product information acquired in step S53. For example, when the product information is acquired from the web page transmitted from the information providing server SA to the user terminal UT1, the shop product code and the common product code of the product can be specified from the product information database 24, for example. On the other hand, when the server (the other Web site) other than the information providing server SA obtains the product information from the web page transmitted to the user terminal UT1, for example, the competition product is set in advance in association with the product name or the like. Information (for example, arbitrarily set by the system administrator), the store product code and common commodity code of the competitive product can be self-registered. The product information database 24 is specific. In this case, the product that has obtained the information from the web page becomes the product that triggers the issuance of the electronic coupon, and the competitive product is the candidate for the product to be issued.

Next, when the system control unit 4 determines that the store product code and the common product code can be specified (step S54: YES), the process proceeds to step S55. On the other hand, when the system control unit 4 determines that the store product code and the common product code cannot be specified (step S54: No), the process shown in FIG. 7 is ended.

In step S55, the system control unit 4 determines whether or not the product that can specify the store product code and the common product code is a product that satisfies the coupon issuance condition. The determination is made by referring to, for example, the inventory quantity of the product registered in the manufacturer information database 21 or the store information database 22 corresponding to the store product code of the product, the advertising budget amount of the product, and the business target amount of the product. And the amount of business of the commodity, etc. For example, in the case where the stock quantity of the commodity is more than a certain quantity (threshold: for example, 5), or the business amount of the commodity is not up to (or below) the operating target amount (threshold), or the stock quantity of the commodity In the case where the amount of sales of the commodity is less than (or is less than) the target amount of the business (threshold value), the commodity is determined to be a commodity that satisfies the conditions for issuing the coupon.

Next, when the system control unit 4 determines that the item of the coupon issuance condition is satisfied (step S55: YES), the process proceeds to step S56. On the other hand, when the system control unit 4 determines that the item of the coupon issue condition is not satisfied (step S55: No), the process of FIG. 7 is ended.

In step S56, the system control unit 4 (the issuance target product specifying unit 41b) specifies the product that satisfies the coupon issuance condition in step S55 as the issue target product to be issued as the electronic coupon, and issues the specific issue target. Information such as the store product code, common product code, and price of the product is stored in a specific area of the RAM. Then, the system control unit 4 (the comparison target product specifying unit 41c) executes the specific processing of the comparison target product to be compared with the issue target product specified in step S56 (step S57). Examples of specific processing of the product to be compared include the following (a) to (e).

(a) Specific processing of the comparison target product (Example 1)

In the specific processing (example 1) of the product to be compared, the system control unit 4 selects the product having the same product code as the product to be distributed and the product to be distributed as the product to be compared as the product to be compared. The information such as the store product code, the common product code, and the price of the specific comparison target product is stored in a specific area of the RAM. (A) of FIG. 8 is a shop product code, a common product code, a shop code, and a price of the product to be distributed, which is specified in the step S56, and a shop product code and a common product of the product to be compared with the product specific process (example 1) to be compared. A map of product codes, store codes, and price lists. As shown in FIG. 8(A), the common product code of the product to be distributed and the common product code of the product to be compared match each other.

(b) Specific processing of the comparison target product (Example 2)

In the specific processing (example 2) of the product to be compared, the system control unit 4 is the same as the specific processing (a) of the product to be compared, and the product code of the same product that is the same as the product to be distributed is different from the product to be distributed. Comparing the target product, and storing information such as the store product code, the common product code, and the price of the specific comparison target product in a specific area of the RAM. Then, the system control unit 4 specifies, as the comparison target product, a product different from the product to be distributed, which is a product related to the product to be distributed, as the product to be compared, and stores the product of the specific comparison product. Information such as product codes, common product codes, and prices are stored in specific areas of RAM. For example, the system control unit 4 associates the common product code of the product to be distributed with the common product code of the related product associated with the product to be distributed registered in the related product database 25, and uses the obtained common product code from the product information material. The library 24 specifically compares the target items. (B) of the present invention, the shop product code, the common product code, the shop code, and the price of the product to be distributed, which are specified in the step S56, and the shop product code of the product to be compared with the product to be compared (example 2). A map of product codes, store codes, and price lists. In the example of FIG. 8(B), the common product of the comparison product is compiled. The codes N-510, RW-77, S1100, N-660, K1220Z, S1300, and RW-35 are codes associated with the common product code "C-123" of the product to be distributed, respectively.

(c) Specific processing of the comparison target product (Example 3)

In the specific processing (example 3) of the product to be compared, the system control unit 4 stores the product having the same product code as the product to be distributed, which is the same as the product to be distributed, and the product associated with the product to be issued and the product to be issued. In other words, the product of the store product code and the object to be distributed is specified as the comparison target product candidate, and information such as the shop product code, the common product code, and the price of the specific comparison target product candidate is stored in a specific area of the RAM. Next, the system control unit 4 (history information acquisition unit 41d) acquires the history information of the target user specified in step S52 (history information corresponding to the user ID of the target user) from the user information database 23, and includes the self-contained The search history, the browsing history, or the collection registration history specific product of the acquired history information. Next, the system control unit 4 specifies the product specified by the history information as the comparison target product among the specific comparison target product candidates, and creates a corresponding memory record flag "1" with the shop product code of the specific comparison target product. The record mark indicates whether it is viewed by the target user or the like. In addition, the system control unit 4 may select, as the comparison target product, an item whose number of searches or the number of times of viewing specified by the history information (that is, the search history or the browsing history) is a specific number of times (threshold value) among the specific comparison target product candidates. . In addition, the system control unit 4 compares the search time (or the browsing time) of the product to be compared with the search time (or the viewing time) of the product that is the same as or related to the common product code and the product to be distributed. The product whose time difference between the times has not reached (or is lower than) the specific difference (threshold value) is specified as the comparison target product. (A) of FIG. 9 is a shop product code, a common product code, a shop code, and a price of the product to be distributed, which is specified in the step S56, and a shop product code and a common product of the product to be compared with the product specific process (example 3) to be compared. A list of product codes, store codes, prices, and record marks. In the example of FIG. 9(A), the article of the store product code corresponding to the record mark "1" is the comparison target product.

(d) Specific processing of the comparison target product (Example 4)

In the specific processing (example 4) of the comparison target product, the system control unit 4 is the same as the specific processing (c) of the comparison target product, and the product specified by the history information among the specific comparison target product candidates is specified as the comparison target product. And establishing a corresponding memory record mark with the store product code of the specific comparison target product. Then, the system control unit 4 (the intended viewing product specifying unit 41f) executes the intended viewing product specifying processing to be described later, thereby specifically viewing the product. Next, the system control unit 4 associates the predetermined viewing target product specified by the viewing product specifying process with the specific product target specified by the viewing product specific processing, and establishes a memory assumption corresponding to the store product code of the specific comparison target product. Record the mark. (B) of FIG. 9 is a display of the shop product code, the common product code, the shop code, and the price of the product to be distributed, which is specified in the step S56, and the shop product code of the product to be compared with the product to be compared (Example 4). Common product code, store code, price, record mark, and a list of expected record marks. In the example of FIG. 9(B), the item of the history information record "1" is also associated with the item not included in the history information.

Here, the envisioned product specific processing will be described with reference to FIG. 10 . Fig. 10 is a flow chart showing two examples of the specific processing of the article to be viewed. In addition, any one of the intended viewing product specific processing shown in FIG. 10(A) and the intended viewing product specific processing shown in FIG. 10(B) can be executed. In the scenario-specific process shown in FIG. 10(A), the system control unit 4 specifies the search history of the target user history information specified in step S52, and specifies that the search query of the target user corresponds to the search query. The retrieval time (step S101). Next, the system control unit 4 (the expected viewing information acquisition unit 41e) acquires the estimated viewing time information corresponding to the search query specified in step S101 from the assumed viewing information database 26 (step S102). Next, the system control unit 4 adds the elapsed time from the search time specified in step S102 to the current time (that is, the time of the process) to the expected time from the current user to the browsing time, and calculates the browsing expected time (step S103). Next, the system control unit 4 sets the item included in the expected viewing time information acquired in step S102, which is shorter than the step. In S103, it is determined that the product corresponding to the expected viewing time of the viewing time and the product not included in the target user history information is specified as the intended viewing product (step S104). In addition, the expected time until reading is as follows.

For example, the system control unit 4 transmits the specific product information to the email address of the user U1 until the response time of the specific reply is received from the user terminal ST1 of the user U1 as the expected time until the user U1 views. specific. In addition, the processing is performed before the processing shown in FIG. 7 is executed, and the specific expected time is associated with the user ID of the user U1 and registered in the user information database 23. The specific reply is, for example, equivalent to a URL (Uniform Resource Locator) described in the body of the email obtained from the user terminal ST1 of the user U1 by the user U1 (for example, by mouse click or finger touch). : Universal Resource Locator), and is requested to be transmitted from the user terminal ST1 to the information providing server SA. Alternatively, the specific reply is, for example, equivalent to the email (eg, HTML mail) obtained from the user terminal UT1 of the user U1 by the user U1 (eg, by mouse click or finger touch). The download specifying unit of the content (for example, an image) is requested to be transmitted from the user terminal ST1 to the information providing server SA. In addition, the above specific reply may be specified when the URL of the email is not specified or the designated portion is downloaded. For example, the system control unit 4 may transmit the specific product information to the email address of the user U1, and then connect to the web browser of the user terminal ST1 of the user U1 (an example of a specific reply) for the specific product information. The reply time of the Web site (the Web site provided by the information providing server SA) is specified as the expected time until the user U1 views. In such a situation, for example, the user U1 observes the product information of interest in the e-mail, and activates the web browser of the user terminal ST1 to connect to the web site.

Moreover, as another example, the system control unit 4 may transmit specific information (such as pop-up information, etc.) to the toolbar of the web browser of the user terminal ST1 of the user U1 who is logged in, until the user U1 is in the Specify this information on a web browser to connect to a specific web The reply time of the website (the Web site provided by the information providing server SA) is specified as the expected time until the user U1 views. As described above, if the information is provided to the user U1 based on the information providing server SA, the response time to the user terminal ST1 of the user U1 is specified, and the time is determined as the expected time until the user U1 views. In the configuration, since the expected time corresponding to the tendency of each user Un action can be specified, a more accurate reading expectation time can be calculated. Further, the system control unit 4 may acquire the above-mentioned reply time in plural times. In this case, the system control unit 4 may specify the average value, the minimum value, or the maximum value of the plurality of acquired reply times as the expected time.

Further, as another example, the expected time until the browsing can be set to be a time period in which the connection is made based on the habit of the web browser of the user terminal ST1 of the user U1 to the web site. In the current time (ie, the time of the process) to the time of the most recent time (period). In this case, the system control unit 4 specifies a period in which the user U1 has a relatively high connection frequency based on the history information of the user U1 (for example, 7:00 to 7:30, 12:30 to 13:00, And the time between 23 o'clock and 24 o'clock (for example, 7 o'clock, 12:30, 23 o'clock), and the current time (for example, 22 o'clock in the afternoon) to the closest moment in the specific time (23 o'clock) The time is specified as the expected time until reading. According to this configuration, the expected time corresponding to each user's tendency to move can be specified, so that a more accurate reading expectation time can be calculated.

On the other hand, in the scenario-specific product processing shown in FIG. 10(B), the system control unit 4 (the expected viewing information acquisition unit 41e) acquires the user history information including the target user specified in step S52 from the intended viewing information database 26. (that is, the viewing history information of the plurality of product combinations included in the browsing history) (step S111). Further, as described above, the envisioned viewing order information corresponding to the target user search query can be acquired from the envisioned viewing information database 26. Next, the system control unit 4 determines whether or not a plurality of pieces of the expected browsing order information are acquired in step S111 (step S112). When the system control unit 4 determines that a plurality of pieces of the expected browsing order information have not been acquired (that is, one piece of the expected viewing order information is acquired) (step S112: No), the process proceeds to step Step S114. On the other hand, when the system control unit 4 determines that a plurality of pieces of the expected browsing order information are acquired (step S112: YES), the process proceeds to step S113.

In step S113, the system control unit 4 obtains a plurality of different viewing order information, and the envisioned browsing order information in which the expected viewing order information of the product included in the product combination of the target user viewing history is relatively small is relatively small. . For example, in the browsing history shown in FIG. 4, the scenario of the viewing order information of the product of the item product code 202 is the first place, and the shop item code is the item of the item 062. Since the reading order is the fourth place, the difference between the expected viewing order of these products is "3". The more the scenario browsing information is expected to be read, the more the viewing order information is more suitable for the target user. Therefore, it is possible to obtain information on the envisioned viewing order that is more suitable for the target user.

Alternatively, the system control unit 4 may acquire the viewing order of the viewing history of the product included in the product combination of the target user browsing history among the plurality of different viewing order information, and the assumption of the expected viewing order information of the product in the product combination. The viewing order information in the same order of reading. For example, in the product combination of the browsing history shown in FIG. 4, the order of viewing the products is the first product of the item product code item 202, the item of item 002 is the second place, and the item of item 102 is the third place, the item The item of 062 is the 4th, and the item of item 012 is the 5th. On the other hand, the envisaged browsing order of the expected viewing order information of the products is the first item of the item 202, the item of the item 002 is the first place, the item of the item 102 is the second place, and the item of the item 062 is the first place. 4th, item 012 is the first product. Therefore, the reading order of the product viewing history in the product combination does not match the expected viewing order of the expected viewing order information of the product in the product combination. The more the viewing order information is displayed in the order in which the reading order is the same as the intended reading order, the more the viewing order information is more suitable for the target user. Therefore, this configuration can also obtain the envisioned viewing order information that is more suitable for the target user. In addition, the system control unit 4 may acquire the expected viewing order of the products included in the product combination of the target user viewing history among the plurality of different viewing viewing order information that the system control unit 4 obtains. The information is intended to read the viewing order information with a relatively small order difference, and the viewing order of the viewing history of the product included in the product combination of the target user browsing history, and the expected reading order of the viewing order information of the product in the product combination. Consistent envisioned viewing sequence information. Thereby, it is possible to obtain the desired viewing order information which is more suitable for the target user.

In step S114, the system control unit 4 contemplates that the item included in the browsing history of the target user is included in the item of the viewing order information acquired in step S111 or step S113, and the item is higher than the last position. In the example of FIG. 4, the product of the store product code is the product of item 062, and the product that is not included in the target user's browsing history is specified as the intended viewing product from the intended viewing order information.

(e) Comparison target product specific processing (Example 5)

In the specific processing (example 5) of the product to be compared, the system control unit 4 associates the product having the same product code as the product to be distributed with the product of the product to be distributed, and the product code of the common product and the product to be distributed. The product, which is a product product code and a product to be distributed, is specified as a comparison target product candidate, and information such as a shop product code, a common product code, a price, and an inventory quantity of the specific comparison target product candidate are stored in a specific area of the RAM. . Next, the system control unit 4 calculates the accumulated stock quantity by integrating the stock quantity of each of the specific comparison target product candidates. Next, the system control unit 4 obtains the latest conversion rate. Here, the conversion rate (the accuracy of the purchased product) is, for example, the ratio of the number of items that the user has viewed on the web page to the number of items purchased by the user. Such a conversion rate can be calculated, for example, based on a plurality of user browsing histories and purchase histories at specific time intervals. Next, the system control unit 4 calculates the expected demand quantity by multiplying the calculated cumulative stock amount by the obtained conversion rate. Next, among the specific comparison target product candidates, the system control unit 4 specifies, as the comparison target product, the product from which the cumulative stock quantity of the inexpensive product is the predicted demand quantity or more. In other words, the system control unit 4 sets the common product code to the same or related product as the product to be distributed, and the cumulative inventory quantity of the product from the inexpensive product is the predicted demand quantity or more. The product is specified as a comparison target product. In this case, it is desirable to specify the most inexpensive item among the products whose price is less than the estimated demand quantity as the comparison target item, and if so, the most suitable comparison item can be specified. (A) of FIG. 11 is a shop product code, a common product code, a shop code, and a price of the product to be distributed, which is specified in the step S56, and a shop product code and a common product of the product to be compared with the product specific process (Example 5) to be compared. A list of product codes, store codes, prices, stock quantities, expected demand quantities, and cumulative demand quantities. In the example of Fig. 11(A), the cumulative stock quantity from the inexpensive product (5) is the commodity whose price is the cheapest among the commodities with the predicted demand quantity (5) or more is the product of the store product code 002. The reason why such a product is a comparison target product is that the product to be distributed enters just before the comparison target product (that is, enters the cumulative demand quantity "5" or less).

In the case where the competition product that is the product of the electronic coupon issuance is specified as the product to be issued, the product to be triggered is specified as the comparison target product in step S57.

Next, the system control unit 4 determines whether or not there is a comparison target product whose price is lower than the price of the product to be issued in the comparison target product specified in step S57 (step S58). When the system control unit 4 determines that the price of the product to be compared with the product to be compared is lower than the product to be issued (step S58: YES), the product of the comparison is lower than the price of the product to be issued (step S59). Step S60. On the other hand, when the system control unit 4 determines that there is no case where the price is lower than the comparison target product of the product to be issued (step S58: NO), the processing shown in FIG. 7 is ended. In addition, it is possible to arrange an electronic coupon even in the case where there is no comparison target product whose price is lower than the product to be issued, and in this case, the discount corresponding to the difference is also determined. In step S60, the system control unit 4 calculates the difference between the price of the product to be distributed and the price of the product to be compared specified in step S59. Here, in the case of specifying a plurality of comparison target products, the difference between the price of the product to be issued and the price of each of the comparison target products is calculated.

Next, the system control unit 4 (the discount determining unit 41g) determines the coupon amount corresponding to the discount corresponding to the difference calculated in step S60 (step S61). Here, when the plurality of comparison target products are specified, the system control unit 4 determines the coupon amount corresponding to the difference between the price of the product to be issued and the lowest price among the prices of the plurality of comparison target products. Thereby, it is possible to determine an appropriate amount of the amount of resistance to the comparative target product. (B) of FIG. 11 shows a discount corresponding to the difference of the comparison target products corresponding to the lowest price (the cheapest) of the comparison target products specified by the specific processing (Example 1) to (Example 5) of the comparison target product. A map of the amount of the coupon amount.

Further, when the plurality of comparison objects are specified, the system control unit 4 determines that the target user corresponding to the plurality of comparison target products is selected a certain number of times or more in comparison with the past of the product to be issued (threshold value: for example, within a specific period) The discount (coupon amount) of the difference between the price of the product to be compared and the price of the product to be distributed, which is 5 or more times, may also determine the appropriate coupon amount for the comparative product. Here, the comparison target product selected in the past comparison corresponds to, for example, a web page indicating a search result that has been searched in the past by the search query of the target user, and the display target product and the comparison target product are selectively displayed in a list. The status is the comparison target item selected by the viewing operation of the target user. The product history selected in this state can be specified from the resume information of the target user. Further, in the past comparison of the product to be compared and the product to be compared, the selection of the comparison target product means that the product to be issued failed in the comparison. On the other hand, selecting the issue target product in the past comparison of the issue target product and the comparison target product means that the target product win is issued in the comparison. In this way, the target product to be sold or the comparison target product that wins or fails is a competitive product in which the competition relationship exists. In particular, the system control unit 4 can specify, for example, a product to be distributed having a winning ratio of the product to be distributed of 20% or more and less than 50% as a competitive product, and determine the price corresponding to the specific competitive product and the price of the product to be distributed. The difference is the difference. It refers to the removal of the goods that are always sold. In addition, the competitive product may be, for example, a store SHm that sells the product to be distributed or a manufacturer that produces the product to be distributed. M1 is arbitrarily set and registered in any of the above databases. In addition, competitive products may be specially set by the source of the principal and registered in any of the above databases.

In addition, in the case where the product to be compared which is the source of the discount is a competitive product, the target user is a loyal customer of the store SHm that sells the product to be distributed, or a case where the product circulation (commodity transaction) has a tendency to passivate, etc. In the case of a specific condition, the system control unit 4 may add the amount of the specific amount to the difference calculated in step S60 as the coupon amount. Here, the loyalty customer corresponds to, for example, the user Un or the like in which the purchase amount of the store SHm for selling the product to be distributed is equal to or greater than the specific amount (threshold value) or the number of purchases is equal to or greater than the specific number of times (threshold value). In addition, the tendency of the product circulation passivation corresponds to, for example, a case where the total sales amount of all the products (all the products registered in the product information database 24) tends to decrease in a specific period (for example, one week) or the total sales amount of all the products tends to decrease. The situation.

Next, the system control unit 4 (the principal specifying unit 41h) specifies the electronic coupon principal that can be used as the coupon amount principal determined in step S61 from the principal information database 27 (step S62). For example, the system control unit 4 registers the electronic coupon total amount equal to or greater than the reference amount in the electronic coupon principal of the principal information database 27 as the available electronic coupon principal. In other words, the electronic coupon principal that satisfies the electronic coupon principal amount amount condition (Condition 1) is available (determination). Further, in the case where the electronic coupon that is not available is specified in step S62, the processing shown in Fig. 7 ends.

Fig. 12 is a view showing an example of information registered in the principal information database 27. The example of Fig. 12(A) shows that the principal type is the shop principal, and the example of Fig. 12(B) shows that the principal type is the manufacturer's principal, and the example of Fig. 12(C) shows that the principal type is the event principal. For example, the base amount of the e-coupon principal of the store SH1 of the store code SH-303 is ¥500, and the remaining budget amount is ¥30,000. Therefore, the electronic coupon of the store SH1 is specified as the available electronic coupon principal. In addition, in the example of FIG. 12, the electronic coupon amount other than the electronic coupon of the shop SH2 and the electronic coupon of the manufacturer M4 are also specified as the available electronic coupon principal. Wherein, in step S62, the electronic advantage can be replaced. The condition 1 of the coupon principal amount, or the condition of the base amount (ie, the AND condition), sets other conditions for determining the available electronic coupon principal. For example, the system control unit 4 sets the electronic coupon principal having the remaining budget amount to a specific amount (threshold: for example, one-third of the remaining budget amount) as the available electronic coupon principal (condition 2). Further, for example, the system control unit 4 sets the electronic coupon amount of the electronic coupon amount that is not up to (or lower than) the specific rate (threshold: for example, 50%) before the electronic coupon principal digest target period as available. Gold specific (condition 3). Further, for example, the system control unit 4 uses the electronic coupon amount of the source of the principal of the electronic coupon principal (for example, the store SHm or the manufacturer M1) that does not reach (or is less than) the specific amount as the available electronic The coupon principal is specific (Condition 4). Further, for example, the system control unit 4 does not reach (or is lower than) a specific ratio (for example, 50%) before the business target amount of the principal supply source (for example, the shop SHm or the manufacturer M1) of the electronic coupon principal is reached. The e-coupon principal is specified as the available e-coupon principal (Condition 5). Further, the conditions of any two or more of the above conditions 1 to 5 can be combined as an AND condition, and the available electronic coupon principal can be specified.

Further, as another example, the system control unit 4 sets the total amount of the electronic coupons having the remaining budget amount to be the base amount or more, and the accumulated stock quantity of the products (the product to be issued and the product to be compared) which are inexpensive from the price is larger than the predicted demand quantity. Gold provides the source of the electronic coupon coupon principal as the available electronic coupon coupon principal. Figure 13 is a diagram showing a list of store codes, product prices, stock quantities of the products, predicted demand quantities of the products, accumulated stock quantities, base amounts, and remaining budget amounts. In the example of FIG. 13, the electronic coupon amount of the shop SH4, the shop SH62, the shop SH7, and the shop SH1 is specified as the available electronic coupon principal. For example, if the quantity of the accumulated stock that is not cheap enough to reach the predicted demand quantity, for example, the product sold by the store SH6 is more likely to be sold out even if the electronic coupon is not issued. Therefore, since it is not necessary to raise the electronic coupon of the store SH6, it is not specified as the available electronic coupon principal.

Next, the system control unit 4 (the principal specifying unit 41h) takes a specific step from the principal information database 27. In the electronic coupon main body specified in step S62, the electronic coupon coupon corresponding to at least one of the product to be distributed and the target user is (step S63). For example, the product to be distributed is (sales product code: item 111, common product code: C-123), and the product coded as S-303, which is sold by the shop SH1, is displayed in the shop SH1 as shown in Fig. 12(A). The application object of the electronic coupon principal. Therefore, in step S63, the electronic coupon principal of the store SH1 is specified as the electronic coupon principal (corresponding to the product to be issued) corresponding to the product to be distributed. In this example, the other shop principal is not specified in step S63. In addition, the product to be distributed is a product produced by the manufacturer M1 of the manufacturer code M-001 (store product code: item 111, common product code: C-123), as shown in FIG. 12(B). Manufacturer M1 Electronic Coupon Principal Application Target Product. Therefore, in step S63, the electronic coupon principal of the manufacturer M1 is specified as the electronic coupon principal corresponding to the product to be issued. In this example, the other manufacturer's principal is not specified in step S63. When the user level of the target user is a silver member, as shown in FIG. 12(C), the application target user of the event alpha electronic coupon principal (the total budget amount is ¥500,000) is displayed. Therefore, in step S63, the electronic coupon principal (the total budget amount is ¥500,000) of the event α is specified as the electronic coupon principal (corresponding to the target user) corresponding to the target user. In addition, the user level of the target user is specified by the user ID of the target user as the key from the user information database 23. In addition, when the target user does not have a purchase history in a predetermined period of time (for example, within one week) in the system S, the electronic coupon amount of the event β shown in FIG. 12(C) may be configured. Not specified. Further, when the electronic coupon principal is not specified in step S63, the processing shown in Fig. 7 ends.

Next, the system control unit 4 determines whether or not a plurality of electronic coupon principals are specified in step S63 (step S64). When the system control unit 4 determines that a plurality of electronic coupon principals (that is, one of the specific electronic coupon principals) is not specified (step S64: No), the process proceeds to step S65. In step S65, the system control unit 4 sets the indication corresponding to step S61. The valid period of the coupon for the coupon coupon. Next, the system control unit 4 issues an electronic coupon indicating a discount amount corresponding to the reference amount (or the base amount + the additional amount) of the specific electronic coupon principal raised to the target user (step S66), and the method of FIG. 7 is ended. Processing.

On the other hand, when the system control unit 4 (the assignment determining unit 41i) determines that the plurality of electronic coupon principals are specified (step S64: YES), based on the plurality of electronic coupon principals specified in step S63, the decision is made for The distribution of the electronic coupon principal amount of the coupon amount determined in step S61 (step S67). For example, the system control unit 4 preferentially allocates the electronic coupon principal having a relatively large remaining budget amount to the coupon amount. That is, the more the remaining budget amount, the higher the priority of the allocation is determined. Fig. 14 is a diagram showing an example of the distribution of the electronic coupon principal with a relatively large priority remaining amount of the budget. As shown in FIG. 14(A), in the case where the three electronic coupon coupons are specified in step S63, the coupon amount is ¥500, and the base amount of the three electronic coupon coupons is ¥500, only the remaining budget is used. The e-coupon principal (the base of the e-coupon principal of the first-order manufacturer M1) of the largest amount is allocated to the coupon amount, and no other e-coupon principal is allocated. Further, as shown in FIG. 14(B), in the case where the three electronic coupon coupons are specified in step S63, the coupon amount is ¥1,000, and the base amount of the three electronic coupon coupons is ¥500, respectively, ¥500 (the total amount of the base amount) of the electronic coupons with the largest amount of the budget, and the electronic coupons of the second largest amount of the remaining budget amount (the e-coupon principal of the event of the second priority of the priority) (All of the base amount) is allocated to the coupon amount, and the electronic coupon principal with the least remaining budget amount is not allocated (the electronic coupon principal of the store SH1 with the third priority order). Further, as shown in FIG. 14(C), in the case where the three electronic coupon coupons are specified in step S63, the coupon amount is ¥1,300, and the base amount of the three electronic coupon coupons is ¥500, respectively, and the remaining The e-coupon principal with the largest budget amount is ¥500 (the base amount is all), the remaining budget amount is the second largest, the e-coupon principal is ¥500 (the base amount is all), and the remaining budget amount is the lowest. ¥300 (one part of the base amount) is allocated to the coupon gold amount. Further, as shown in FIG. 14(D), the three electronic coupon principals are specified in step S63, and the coupon amount is ¥1,800, and the base amount and the additional amount of the three electronic coupons are ¥500 and ¥300, respectively. In the case of the e-coupon principal of the most remaining budget amount, ¥500 (the total amount of the base amount), the remaining amount of the e-coupon, the second amount of the e-coupon principal, ¥500 (the total amount of the benchmark amount), and the remaining budget amount. The minimum amount of the electronic coupon voucher of ¥500 (the base amount is allotted) to the coupon amount is not enough, so the ¥300 (additional amount) of the electronic coupon principal with the largest remaining budget amount is allocated to the coupon amount. Further, as shown in FIG. 14(E), three electronic coupon coupons are specified in step S63, and the coupon amount is ¥2,000, and the base amount and the additional amount of the three electronic coupon principals are ¥500 and ¥300, respectively. In the case of the e-coupon principal of the most remaining budget amount, ¥500 (the total amount of the base amount), the remaining amount of the e-coupon, the second amount of the e-coupon principal, ¥500 (the total amount of the benchmark amount), and the remaining budget amount. The minimum amount of the electronic coupon voucher of ¥500 (the base amount is allotted) to the coupon amount is not enough, so the ¥300 (additional amount) of the electronic coupon principal with the largest remaining budget amount is allocated to the coupon, and then, The ¥200 (one part of the additional amount) of the e-coupon principal of the second remaining budget amount is allocated to the coupon amount.

In addition, in the case of the above-mentioned priority allocation of the electronic coupon principal having a relatively large remaining budget amount, since the difference in the original total budget amount is large, only the electronic coupon principal having a larger total budget amount is allocated. Therefore, it is not fair. For example, as shown in FIG. 12, when comparing the total budget amount of the electronic coupon principal of the store SHm with the total budget amount of the electronic coupon principal of the manufacturer M1, the electronic coupon of the manufacturer M1 is principal. The total budget amount is large. Therefore, for example, it may be configured to compare the remaining budget amount of the electronic coupon principal of each of the principal supply sources by the number of potential users associated with each of the principal supply sources. Here, the number of potential users is the number of potential users Un who provide the source of the principal. For example, the system control unit 4 provides a potential use of the source of the principal of each of the plurality of electronic coupons specified by the source specific step S63 for each principal. The number of potential users, and based on the number of potential users of each of the specific principal offering sources, the remaining budget amount of the electronic coupon principal for each specific unit of the user Un is calculated for each principal providing source (ie, The budgeted amount is divided by the remaining budget amount of potential users). Next, the system control unit 4 assigns the electronic coupon amount having a relatively large remaining budget amount per specific unit number to the coupon amount. Fig. 15(A) is a diagram showing an example of the allocation of the electronic coupon principal having a relatively large amount of the remaining budget amount (the remaining budget amount per unit number of the user Un) of the potential user. In the example of Fig. 15(A), the remaining budget amount of the electronic coupon of the manufacturer M1 divided by the number of potential users is ¥500. In contrast, the electronic coupon of the store SH1 is divided by the potential. The remaining budget amount for the number of users is ¥600. Therefore, in this example, the electronic coupon deposit of the priority store SH1 is allocated in comparison with the electronic coupon of the manufacturer M1. In this way, even if the difference in the total budget amount is large, the electronic coupon principal can be distributed fairly. In addition, the principal provides the number of potential users of the source, for example, the number of users who sell (exhibit) or produce goods as a source of search for the principal, the number of users who sell the source (display) or the goods produced by the principal. , or the collection of registered principals to provide the number of users who source (display) or produce goods. The number of the users Un can be a shop code of the search history, the browsing history, or the collection registration history of each user Un registered in the user information database 23 by the code of each store code or the manufacturer code. The number of manufacturers' codes is specific.

Or, for example, the following configuration is made: the remaining budget amount of the electronic coupon principal of each of the principal supply sources is divided by the number of commodity stocks associated with each of the principal supply sources. Here, the item stock quantity is the stock quantity corresponding to the sales expectation value (hereinafter referred to as "sales expected stock quantity") in the stock quantity of the product to be issued or the stock quantity of the product to be issued. The expected quantity of sales in stock refers to the quantity of goods that are expected to be established for the commodity transaction. For example, the system control unit 4 provides the source of each of the plurality of electronic coupons specified by the source-specific step S63 for each of the principals to provide the source of the product for sale or production. The sales expect quantity in stock, and based on the sales expected stock quantity of each specific principal supply source, the remaining budget amount of the electronic coupon principal for each specific unit of sales expected stock items is calculated for each principal supply source. (ie, divide the budget amount by the remaining budget amount for the sales expected inventory quantity). Next, the system control unit 4 assigns the electronic coupon amount having a relatively large remaining budget amount per specific unit number to the coupon amount. Fig. 15(B) is a diagram showing an example of the electronic coupon distribution in which the remaining budget amount (the remaining budget amount for each specific unit of sales expected inventory items) is relatively large, divided by the sales expected stock quantity. In the example of FIG. 15(B), the remaining budget amount of the electronic coupon of the manufacturer M1 divided by the expected inventory quantity is ¥1,000, and the electronic coupon of the store SH1 is divided by the sales. The remaining budget amount for the stock quantity is ¥1,200. Therefore, in this example, the electronic coupon deposit of the priority store SH1 is allocated in comparison with the electronic coupon of the manufacturer M1. In this way, even if the difference in the total budget amount is large, the electronic coupon principal can be distributed fairly. In addition, the sales expected inventory quantity of the product to be distributed can be specified, for example, as the estimated sales quantity calculated based on the past sales performance of the product to be issued. In addition, the expected inventory quantity of the product to be distributed may be determined by the history information of the user Un. For example, the sales expected inventory quantity of the product to be distributed may be specified as the number of estimated sales calculated based on the number of searches of the product to be issued or the sales performance of the same period as the change in the number of searches. In addition, the expected sales amount of the product to be distributed may be specified as the number of the sales of the product to be issued, or the number of the expected sales calculated based on the sales performance of the same period as the change in the number of the products to be viewed. In addition, the number of expected sales of the product to be distributed may be specified as the number of estimated sales calculated based on the number of registered registrations of the product to be distributed or the sales performance of the same period as the change in the number of registered registrations.

Further, the system control unit 4 can give priority to the electronic coupon principal having a relatively large amount of the electronic coupon principal (the total budget amount or the remaining budget amount) assigned to each of the principal supply sources to the product category to which the product to be distributed belongs. Assigned to the coupon amount. By this, according to the issue The type of the product to which the target product belongs can more effectively utilize the electronic coupon principal. Moreover, the system control unit 4 may use the electronic coupon book (the total budget amount or the remaining budget amount) allocated by the source of each principal to the user layer to which the target user belongs to the electronic coupon book. Gold is preferentially assigned to the coupon amount. Thereby, the electronic coupon principal can be utilized more efficiently according to the user layer to which the target user belongs. Further, the system control unit 4 may determine the electronic coupon principal allocation for the coupon amount based on the digest target period for each of the plurality of electronic coupon funds specified in step S63. For example, the system control unit 4 calculates, for each principal supply source, the remaining budget amount of each of the plurality of electronic coupon funds specified in step S63 divided by the remaining usage days of each (the current time to the digest target period) The remaining budget amount of the electronic coupon principal per unit of the day. Next, the system control unit 4 preferentially allocates the electronic coupon amount having a relatively large remaining budget amount per unit number of days to the coupon amount. Thereby, the electronic coupon principal can be utilized more effectively according to the number of remaining days to the digest target period. The remaining budget amount of the electronic coupon per unit of the day can be calculated by product type.

Next, the system control unit 4 (the valid period setting unit 41j) sets an effective period of the electronic coupon indicating the discount corresponding to the coupon amount determined in step S61 (step S68). For example, the valid period of the electronic coupon is set to a specific period (for example, several hours, etc.). Further, the system control unit 4 can specify the discussion time of the product to be distributed based on the history information of each of the plurality of users Un who are viewing the product to be distributed, and set the electronic coupon based on the specific discussion time (for example, 30 minutes). The valid period (for example, setting the discussion time as an effective period (for example, 30 minutes)). Here, the discussion time is specified as the average value, the minimum value, or the maximum value of the viewing time (the viewing time of the product to be distributed) specified by each of the history information of the plurality of users Un. Thereby, the target user who provides the electronic coupon is given the minimum time required for purchasing the product to be distributed, and the purchase can be effectively promoted. Further, the system control unit 4 can specify the transition from the number of accesses to the specific product from the plurality of users Un registered in the user information database 23, and specify the transition from the specific one to The number of accesses is a predetermined period equal to or greater than a specific number (threshold). In this case, the system control unit 4 sets an effective period (for example, setting the estimated time as the effective period) indicating the electronic coupon corresponding to the coupon amount determined in step S61 based on the specific estimated time. In this way, when the number of product visits is increased to a certain level or more, the target user who provides the electronic coupon can be promoted to purchase the product to be distributed. Here, the number of accesses to a specific product is the number of accesses to all the products registered in the product information database 24, the number of accesses to the products of the product type to which the product to be distributed belongs, or the same as the common product code and the product to be issued. Or the number of visits to the associated item. The number of such visits is specified, for example, as the total number of search times or the number of times of reading of the above-mentioned products included in the history information of each of the specific number of users Un.

Next, the system control unit 4 (the coupon issuing unit 41k) issues a discount indicating the total amount of the raised amount of the self-electronic coupon principal raised corresponding to the distribution determined in step S66 to the target user specified in step S52 (that is, equivalent to The electronic coupon of the coupon amount of the discount determined by the discount determining unit 41g (step S69), and the processing shown in Fig. 7 is ended. In the issuance of the electronic coupon, as described above, an electronic coupon indicating a discount corresponding to the coupon amount determined in step S61, a coupon ID assigned to the electronic coupon, management information for registering the electronic coupon, and The electronic coupon is provided to the target user. In the electronic coupon provided to the target user, for example, the electronic coupon is transmitted from the system control unit 4 to the web browser of the user terminal UT1 of the target user, or the email address of the target user. Then, the electronic coupon transmitted to the web browser of the user terminal UT1 is displayed in the web browser window or displayed in the toolbar of the web browser, and can be used for payment by the target user when purchasing the product to be distributed. In addition, the raised amount raised from the electronic coupon principal is added to the accumulated amount of the electronic coupon principal, and the registered amount in the principal information database 27 is subtracted from the remaining budget amount and updated. In addition, when the electronic coupon principal amount allocated to the product type to which the product to be distributed belongs is allocated, the remaining budget amount of the electronic coupon principal allocated to the product type is subtracted. Moreover, in the case of allocating the electronic coupon principal allocated to the user layer to which the target user belongs, the remaining budget amount of the electronic coupon principal allocated to the user layer is subtracted.

(2-4. Issuance processing of electronic coupons (Push type))

Next, an electronic coupon issuing process (Push type) executed by the system control unit 4 of the information providing server SA will be described with reference to FIG. FIG. 16 is a flowchart showing an example of an electronic coupon issuing process (Push type) executed by the system control unit 4. For example, the system control unit 4 determines whether or not the electronic coupon issuance processing start condition is satisfied, for example, at a specific time interval, and starts the process shown in FIG. 16 when it is determined that the electronic coupon issuance processing start condition is satisfied. Here, as an example of the above-described starting conditions, the conditions shown in the following (I) to (VI) are listed.

(I) by the time set by the timer

(II) The amount of the advertising budget of the goods registered in the product information database 24 (for example, the accumulation of all or a part of the goods) generates a specific amount of change (especially increase) during a specific period of time.

(III) The quantity of the goods registered in the commodity information database 24 (for example, the accumulation of all or a part of the goods) generates a certain quantity change (especially increase) during a specific period.

(IV) The number of retrieved products (for example, the total of all or a part of the products) registered in the product information database 24 is increased by a specific amount within a specific period.

(V) The number of articles registered in the product information database 24 (for example, the total of all or a part of the products) is increased by a specific amount within a specific period.

(VI) The amount of business (for example, the total of all or a part of the items) registered in the product information database 24 for a specific period of time is reduced by a specific amount compared with the sales amount of other specific periods to be compared.

(VII) The increase rate of the business amount (for example, the total of all or a part of the products) in the specific period of the goods registered in the product information database 24 is reduced by a specific value or more compared with the increase rate of the business amount of the other specific period to be compared.

When the process shown in FIG. 16 is started, the system control unit 4 (issued product specific part) 41b) The product that satisfies the coupon issue condition is specified as the issue target product to be issued as the electronic coupon (step S71), and the store product code, the common product code, and the price of the specific issue product are memorized. A specific area of RAM. For example, when the processing shown in Fig. 16 is started by satisfying the above condition (I), the system control unit 4 registers, for example, the product in the product information database 24, and the coupon issue is marked as "1" ( The product of the product is specified as the product to be distributed that satisfies the conditions for issuing the coupon. On the other hand, for example, when the processing shown in Fig. 16 is started by satisfying the above condition (II), the system control unit 4 registers, for example, the product registered in the product information database 24, corresponding to the amount of the advertisement budget. The product of the store having the amount of money (threshold) or more is specified as the product to be distributed that satisfies the conditions for issuing the coupon. On the other hand, for example, when the processing shown in Fig. 16 is started by satisfying the above condition (III), the system control unit 4 registers, for example, the product in the product information database 24, and the stock quantity is a specific number (threshold value). The above products are specified as the products to be distributed that satisfy the conditions for issuing coupons. On the other hand, for example, when the processing shown in FIG. 16 is started by satisfying the above condition (IV), the system control unit 4 registers, for example, the product in the product information database 24, and the number of searches is a specific number ( The product having a threshold value or more (for example, a product whose total number of searches per unit period is a specific number or more) is specified as a product to be distributed that satisfies the coupon issuance condition. Or, in this case, the system control unit 4 increases the number per unit period (for example, the unit period before the current time) by the number of the past increase or the most recent period (for example, the unit period before the time before the time of 24 hours) (for example, For example, the product (the so-called trend product) in which the difference between the number of the number of the number of the searched numbers and the number of the number of the number of the searched items is equal to or greater than the specific value (threshold value) is specified as the product to be issued that satisfies the coupon issuance condition. On the other hand, for example, when the processing shown in FIG. 16 is started by satisfying the above condition (V), the system control unit 4 registers, for example, the product in the product information database 24, and the number of views is a specific number ( The product having a threshold value or more (for example, a product whose total number of pages viewed per unit period is a specific number or more) is specified as a product to be distributed that satisfies the coupon issuance condition. Or, in this case, the system control unit 4 will increase the average or the nearest relative to the past. The product (the so-called trend product) in which the difference between the number of the number of the viewings per unit period and the number of the number of the number of the number of the period is increased is a specific value (threshold value). On the other hand, for example, when the processing shown in Fig. 16 is started by satisfying the above condition (VI), the system control unit 4 registers, for example, the product in the product information database 24, and the turnover amount is not up to (or low). The product of the specific amount (threshold value) is specified as the product to be distributed that satisfies the conditions for issuing the coupon. (A) of FIG. 17 is a view showing a shop product code, a common product code, a shop code, and a price list of the product to be distributed specified in step S71. In the example of FIG. 17(A), three products to be distributed are specified.

Then, the system control unit 4 (the comparison target product specifying unit 41c) executes the specific processing of the comparison target product to be compared with the product to be issued, for each of the products to be issued, which is specified in the step S71 (step S72). In addition, in step S72, the specific processing (example 1), (example 2), or (example 5) of the comparison target item similar to the above-described step S57 is executed. Thereby, the product to be compared is specified. Next, the system control unit 4 (the target user specifying unit 41a) specifies the product to be compared with the product to be compared, which is the target product to be compared with the product to be compared, which is the target of the electronic coupon. The user ID is specified (step S73). For example, the system control unit 4 searches the user information database 23 for the history information (for example, the browsing history) of the shop product code including the product to be compared, and uses the user Un of the user ID corresponding to the search history information as the pair. The user who is interested in the comparison target product is Un specific. In addition, the system control unit 4 uses the history information of the shop product code of the product to be compared, and the user Un whose number of times of viewing the product to be compared is a predetermined number of times (threshold value) or more is the user who is interested in the product to be compared. specific. In addition, even if the shop product code of the comparison target product is not included in the history information of the history information, the system control unit 4 views the product specific processing as shown in FIGS. 10(A) and (B) for each use. When the store product code of the product of the comparison target product is the same as the store product code of the product to be compared, the user Un may be specified as the user Un interested in the product to be compared. Figure 17 (B) shows step S72 A map of the shop product code, the common product code, the shop code, and the price of the specific comparison target product, and the user ID of the target user specified for each of the comparison target products in step 73. In the example of Fig. 17(B), the target user corresponding to the product to be compared is indicated by "1".

Then, the system control unit 4 calculates the price of the product to be distributed specified in step S71 and the object to be compared with the product to be distributed, for each target user (or each target user and each product to be distributed) specified in step S73. The difference between the price of the comparison target product specified in step S72 (the cheapest price when the comparison target product is plural) (step S74). Next, the system control unit 4 determines the coupon amount corresponding to the difference calculated in step S74 for each target user (or each target user and each product to be distributed) (step S75). FIG. 18(A) is a diagram showing a list of coupon amounts for each target user and for each product to be distributed. In the example of FIG. 18(A), the coupon amount is determined for each of the two target products corresponding to one target user (for example, the user whose user ID is U-01), but in this case, It is also possible to determine the coupon amount for any one of the products to be distributed. The reason is that one electronic coupon is issued for one user. In addition, it is desirable to set the product to be distributed, which is a cheaper coupon amount, among the two products to be distributed as the final electronic coupon.

Next, the system control unit 4 (the principal specifying unit 41h) specifies the electronic coupon principal that can be used as the coupon amount principal determined in step S75 in the same manner as the above-described step S62 (step S76). Next, the system control unit 4 specifies the electronic product of the electronic coupon that is specified in step S76 for each target user (or each target user and each product to be distributed) in the same manner as in step S63. The electronic coupon principal corresponding to at least one of the target users (step S77). Fig. 18(B) is a diagram showing a list of electronic coupons specific to each target user. In the example of Fig. 18(B), the electronic coupon principal specified for each target user is indicated by "1". In addition, the processing of steps S78-S83 may be applied to each object user (or each object user, and each issue object) The processing of steps S64 to S69 is performed.

As described above, according to the above-described embodiment, the system control unit 4 specifies the product to be distributed which is to be issued as an electronic coupon, the target user who is to be issued the electronic coupon, and the product to be issued. The comparison target product to be compared, the discount corresponding to the price of the product to be compared and the price of the comparison target product is determined, and the electronic coupon indicating the discount is issued to the target user, and thus, for example, according to the sales status of the product or The trend of the product to be purchased, etc., quickly and flexibly set the discount of the electronic coupon and issue the electronic coupon.

S51~S69‧‧‧Steps

Claims (12)

An information processing device includes: an issue target product specifying means, which is an issue target product indicating an issue target of an electronic coupon that can be used for payment at a commodity transaction; and the target user-specific mechanism a user who is to be notified of the electronic coupon, and a comparison target product specifying unit that is a comparison target product that is to be compared with the product to be distributed specified by the product specific organization to be issued; the decision mechanism corresponds to The above-mentioned offer of the difference between the price of the product to be distributed specified by the product-specific institution and the price of the product to be compared by the product-specific institution specified by the comparison target; and the issuer, by the target user-specific institution For a specific user, an electronic coupon indicating a discount determined by the above-mentioned decision authority is issued. The information processing device of claim 1, wherein the comparison target product specifying means supplies a plurality of common product codes common to the product providing the same or related products to the product to be distributed, and is used by the object The product specific to the history information of the user specified by the specific institution is specified as the product to be compared. The information processing device of claim 2, wherein the comparison target product specifying means compares the search time or the browsing time of the product to be distributed specified by the history information of the user specified by the target user specific institution, and the above The common product code is the same as or related to the product to be distributed, and is a search time or a browsing time of the product specified by the history information of the user specified by the target user specific institution, and the time difference between the times is a threshold value. The following products are specified as the products to be compared. The information processing device of claim 1, further comprising: a calculation unit that uses an elapsed time from the search time to the current time specified by the history information of the user specified by the target user specific institution, and The user-specific organization-specific user adds up the expected time from the current time to the reading, and calculates the viewing expected time; and the viewing of the product-specific organization, the specific indication is based on the user including the specific user specified by the target user-specific organization The envisioned viewing information of the specific viewing time of each of the plurality of users, that is, the above-mentioned assumption corresponding to the search query specific to the history information of the user specified by the target user-specific institution Among the above-mentioned products included in the browsing information, the product corresponding to the predetermined viewing time calculated by the calculating means or less than the expected viewing time is calculated; and the comparison target product specifying means provides a plurality of providing common items among the products. The common product code is the same as the product of the above-mentioned issue. In addition, it is specified as the product to be compared, and the product to which the product-specific institution is specified by the above-mentioned scenario is specified. The information processing device of claim 1, further comprising: an obtaining means for acquiring each of the products specified based on the history information of the plurality of users including the user specified by the target user-specific institution The envisioned viewing information of the plurality of products included in the history information of the user specified by the target user-specific institution; and the intended viewing of the product-specific organization, which is viewed using the above-mentioned scenario The information specifies that the product included in the history information of the user specified by the target user-specific institution and the product included in the intended viewing information obtained by the acquisition means is higher than the last Goods of the goods; and The comparison target product specifying means provides a product in which a plurality of common products of the product are provided in the same or related to the product to be distributed, and the product specified by the product specific institution is viewed as the product to be compared. And specific. The information processing device of claim 1, wherein the comparison target product specifying means provides a plurality of products providing the common product code common to the main body and the same or related products as the product to be issued, and is a cumulative amount starting from the inexpensive product. A product whose stock quantity is more than the predicted demand quantity is specified as the above-mentioned comparison target item. The information processing device according to any one of claims 1 to 6, wherein the comparison target product specifying means specifies a plurality of comparison target products to be compared with the distribution target product specified by the distribution product specifying means, and the determining means determines The above-mentioned offer corresponding to the difference between the price of the product to be distributed specified by the product specific organization to be issued and the cheapest price among the plurality of products of the comparison target specified by the comparison target product specifying means. The information processing device according to any one of claims 1 to 6, wherein the comparison target product specifying means specifies a plurality of comparison target products to be compared with the distribution target product specified by the distribution product specifying means, and the determining means determines The price of the product to be distributed specified by the product-specific organization specified by the product to be specified is selected in comparison with the past of the product of the plurality of products to be compared with the product to be compared by the comparison target product specifying means. The above-mentioned discount of the difference between the prices of the above-mentioned comparison target products of a specific number of times or more. The information processing apparatus according to any one of claims 1 to 6, further comprising: a discussion time specific mechanism based on history information of each of the plurality of users, The discussion time of the product to be specified is specified; and the setting means sets an effective period of the electronic coupon indicating the discount determined by the determining means based on the discussion time specified by the time-specific institution. The information processing apparatus according to any one of claims 1 to 6, further comprising: an estimated time specifying means that specifies a number of accesses to the specific item from the plurality of users, and the number of accesses from the transition to the access threshold becomes a threshold The estimated period of time; and the setting means set an effective period of the electronic coupon indicating the discount determined by the determining means based on the estimated time specified by the estimated time specifying means. An information processing method is characterized in that it is a computer executor, and includes the following steps: specifying a product to be distributed which is an issue target of an electronic coupon that can be used for payment at a commodity transaction; The user who is to be issued the ticket; the product to be compared with the product to be compared with the specific product to be issued; and the difference between the price of the product to be specified and the price of the product to be compared And issuing an electronic coupon indicating the above-mentioned decision to the user specified by the specific step of the target user. An information processing program product which is characterized in that a computer is used as a distribution target product specific organization, and the specific product is a distribution target product indicating an issue of an electronic coupon that can be used for payment at the time of commodity transaction. ; a target user-specific organization that is a user to be notified of the electronic coupon; and a comparison target product-specific organization that specifies a comparison target product to be compared with the product to be distributed specified by the product-specific organization; The decision-making institution determines the above-mentioned offer corresponding to the difference between the price of the product to be distributed specified by the product-specific institution to be issued and the price of the product to be compared by the product-specific institution specified by the comparison; and the issuer An electronic coupon indicating a discount determined by the above-mentioned decision authority is issued to a user who is specified by the target user-specific institution.