TW201601131A - Advertisement technique for automobiles - Google Patents

Abstract

An advertisement technique for automobiles comprises an automobile advertisement system and a vehicle traveling along a fixed route. The automobile system comprises automobile advertisement equipment and sensor equipment. The automobile advertisement equipment includes a projecting device, a storage device, and a control device. The sensor equipment generates the location signal bearing the automobile location. The storage device stores advertisement data corresponding to an advertisement content. The control device receives the location signal and determines whether or not to convert the advertisement data into a data signal. The projecting device receives the data signal and converts it into an image corresponding to the advertisement content and project it outside the automobile window so that still and moving automobiles can provide dynamic advertisement for passengers to view and achieve the benefits of low cost and excellent advertising effect.

Description

Vehicle advertising technology

The present invention relates to an advertising technology, and more particularly to a vehicle advertising technology.

Existing car advertisements, such as posters for passengers on board a train, train or bus, are usually placed in the car or on the wall next to the track. However, the poster is a static picture, resulting in this type of advertisement. The content is limited and presented in a rigid manner. In addition, when the content of the advertisement is to be updated, it requires not only manual replacement but also non-operational processing, resulting in high maintenance costs.

Another type of vehicle advertisement, such as a display screen installed on a wall in a car or on a track, although the content of the advertisement is rich and easy to update, on the one hand, the installation cost is high, and on the other hand, it is set in the compartment. The display screen is often limited by the space used and the size is limited, and the display screen placed beside the track can only be provided by the waiting passengers, and when the train or the vehicle stops at the station, it is completely shielded and cannot provide advertisements.

In summary, the existing vehicle advertisements have the disadvantages of high cost and poor advertising efficiency, whether they are static display posters or dynamic display screens.

Accordingly, it is an object of the present invention to provide a vehicle advertising system and apparatus having low cost and excellent advertising efficiency and a transport vehicle having an advertising function.

Therefore, the vehicle advertising system of the present invention is applicable to a vehicle that travels on a fixed route and includes a vehicle body including a window, and includes a sensing device and a vehicle advertising device. The vehicle advertising device includes a projection device, a storage device, and a control device.

The sensing device is disposed on the fixed route and detects the position of the vehicle body to generate a position signal carrying the position of the vehicle body

The projection device is disposed on one side of the vehicle body, and receives a data signal corresponding to an advertisement content, and converts the data signal into a pair of images corresponding to the advertisement content, and projects the image to the outside of the vehicle body, and The window is visible within the range.

The storage device stores an advertisement material corresponding to the advertisement content. The control device is electrically connected to the projection device and the storage device, and receives the position signal from the sensing device, and according to the position signal, determines whether to read the advertisement data of the storage device, and whether a corresponding advertisement is generated. The information signal of the content.

The function of the invention is to detect the position of the vehicle body by the sensing device, for example, when the vehicle is in the tunnel, and the control device generates the data signal for the projection device to project the image to the window of the vehicle body. This enables both stationary and moving vehicles to provide dynamic advertising for passengers to view, in order to achieve the advantages of low cost and good advertising efficiency.

1‧‧‧Car advertising system

2‧‧‧Sensing equipment

21‧‧‧ position sensor

22‧‧‧ Distance sensor

23‧‧‧Image sensor

3‧‧‧Car advertising equipment

31‧‧‧Projector

32‧‧‧Storage device

33‧‧‧Control device

4‧‧‧ content side

9‧‧‧ body

91‧‧‧ windows

Other features and advantages of the present invention will be apparent from the embodiments of the present invention, wherein: Figure 1 is a block diagram illustrating a first embodiment of a transport vehicle having an advertising function of the present invention; A partial cross-sectional view illustrating the position of the position sensor of the first embodiment of the present invention; FIG. 3 is a block diagram showing a third embodiment of the transport vehicle having the advertising function of the present invention; FIG. 4 is a partial view BRIEF DESCRIPTION OF THE DRAWINGS FIG. 5 is a partial cross-sectional view showing a state in which a vehicle of the embodiment of the present invention enters a tunnel. FIG.

Before the present invention is described in detail, it should be noted that in the following description, similar elements are denoted by the same reference numerals.

Referring to Figures 1 and 2, a first embodiment of a transport vehicle having an advertising function of the present invention includes a vehicle and a vehicle advertising system 1 that travel on a fixed route. The vehicle advertising system 1 includes a sensing device 2 and a vehicle advertising device 3. For convenience of description, in the present embodiment, the vehicle is a MRT train first, and only one car having a car window 91, that is, the car body 9, is driven on a fixed track in the ground, and is docked for three. A docking station is used as an example.

The sensing device 2 is disposed on the fixed route and detects the The position of the body 9 is used to generate a position signal carrying the position of the body 9. The sensing device 2 includes a plurality of position sensors 21, each position sensor 21 being disposed at a predetermined position on the fixed path. When the vehicle body 9 is adjacent to the position sensor 21, the position sensor 21 generates the position signal to the vehicle advertising device 3.

In the present embodiment, there are a total of six position sensors 21, and a position sensor 21 is disposed adjacent to each end of the platform of each docking station, as shown in FIG. When the carriage of the MRT train, that is, the vehicle body 9, is about to enter or leave the platform of one of the stop stations, the corresponding position sensor 21 generates the position signal to the vehicle advertising device 3, so that the The vehicle advertising device 3 knows whether the body 9 of the MRT train is next to the platform of the docking station.

The vehicular advertising device 3 includes a projection device 31, a storage device 32, and a control device 33.

The projection device 31 is disposed on one side of the vehicle body 9, as shown in FIG. 2 on the left side of the vehicle body 9, and receives a data signal corresponding to an advertisement content, and converts the data signal into a pair of advertisement contents. The image is projected onto the outside of the vehicle body 9 and within the visible range of the window 91 for viewing by the passenger in the vehicle body 9 adjacent to the window 91. It is particularly worth mentioning that the image projected by the projection device 31 can be a dynamic movie or a static image, and the images can be advertisements or other information content for the passenger to watch.

In the present embodiment, the projection device 31 is a laser projector that uses a laser as a light source. Since the laser projector has a characteristic that the image can be clearly projected on the surface of the object without focusing. Therefore, the image is projected When the vehicle body 9 is outside, it is projected onto the wall surface of the underground tunnel, regardless of whether the distance between the vehicle body 9 and the projected wall surface changes, as long as the projected wall surface is an approximate plane. , the image can be clearly presented.

The storage device 32 pre-stores a wide range of content corresponding to the advertisement Report the information. The control device 33 is electrically connected to the storage device 32 and the projection device 31, and receives the position signal from the sensing device 2 and the advertisement data from the storage device 32, and determines whether to read according to the position signal. The advertising material of the storage device 32 and whether the data signal corresponding to the advertising content is generated.

Second implementation of the transport vehicle with advertising function of the present invention For example, it is similar to the first embodiment, except that the vehicular advertising system 1 does not require the sensing device 2, and the position signal received by the control device 33 is a global positioning system (GPS). A coordinate signal or a wireless network (WiFi) signal. The storage device 32 also stores a location data corresponding to the location of the advertisement and corresponding to the location of the vehicle body. For example, the advertising material includes a first paragraph and a second video. The first video is to be played between the adjacent train station on the MRT train. The second video is to be on the MRT train. Played between another adjacent February platform.

The control device 33 is based on the coordinate signal or the wireless network letter The position of the vehicle body 9 can be obtained by the prior art, and when the position of the vehicle body 9 matches the position data of the storage device 32, it is decided to read the advertisement material of the storage device 32, and generate a pair. The information signal of the advertisement content should be used for the projection device 31 to project the image corresponding to the advertisement material outside the vehicle body 9.

Referring to FIG. 3, the first embodiment of the transport vehicle having the advertising function of the present invention The third embodiment is substantially similar to the first embodiment. The difference is that the vehicular advertising system 1 further includes a content end 4, and the sensing device 2 further includes a distance sensor 22 and an image sense. Detector 23.

The content end 4 is like a smart phone or a mobile device. The control device 33 is connected via a network such as 3G or Wifi to transmit a new advertisement material to the control device 33. The distance sensor 22 detects the distance between the projection device 31 of the vehicular advertising device 3 and an object in its projection direction to generate a distance signal. The image sensor 23 captures the image in front of the projection device 31 and analyzes the image to detect whether a suitable object is available for projection and generates an image signal.

Following the example in the first embodiment, the distance sensor 22 and The image sensor 23 can be disposed on a platform of one of the docking stations. When the MRT train stops at the docking station, detecting the distance between the object in front of the projection device 31 and the projection device 31, and analyzing the Whether the object is suitable for projection. For example, when a passenger passes the front of the projection device 31, the image sensor 23 can detect that a passenger has passed the unsuitable projection, and notify the control device 33 by using the image signal. If the distance sensor 22 detects that the distance between the object and the projection device 31 is too close or too far for projection, the detection result is used to notify the control device 33 by the distance signal.

The control device 33 can also receive the new from the content terminal 4. Advertising material, and storing the new advertisement data in the storage device 32, and receiving the distance signal and the image signal, and according to the position signal and the distance The signal and the image signal are used to determine whether to read the advertisement data of the storage device 32 and whether the data signal corresponding to the advertisement content is generated.

The foregoing three embodiments illustrate the advertisement system 1 of the vehicle. The vehicular advertising device 3 includes a projection device 31, but in practical applications, a plurality of projection devices 31 may be included. Referring to Figure 4, Figure 4 is a partial cross-sectional view showing the state of a MRT train as it enters a tunnel. The arrow on the map is the direction of travel of the train. For convenience of explanation, the MRT train only draws one car, that is, the car body 9. The vehicle body 9 has four windows 91. The vehicle advertising device 3 includes four projection devices 31 respectively disposed above the four windows 91. When the control device 33 receives the proximity of the tunnel opening When the position signals of the two position sensors 21 are detected, the control device 33 determines to read the advertisement data of the storage device 32 and generates the data signals for projection by the projection devices 31.

Referring to Figure 5, Figure 5 is a partial cross-sectional view showing a When the train enters the platform of a stop, the arrow on the map is the direction of travel of the train. For convenience of explanation, the MRT train only draws one car, that is, the car body 9. The vehicle body 9 has four windows 91. The vehicular advertising device 3 includes four projection devices 31 respectively disposed above the four windows 91. When the control device 33 receives the proximity of the platform, it is disposed adjacent to the platform. When the position sensor of the position sensor 21 is located, the control device 33 determines to continue reading the advertisement data of the storage device 32, and continues to generate the data signal to the projection device 31 disposed above the window 91 on the right side of the vehicle body 9, Instead of being transmitted to the projection device 31 above the left side window 91 of the vehicle body 9, the projection device 31 above the right side window 91 continues to be projected, and the projection device above the left side window 91 is mounted. Set 31 to not project.

It is particularly worth mentioning that the aforementioned embodiment is a MRT. The train travels in an underground tunnel as an example. In other embodiments, the present invention is also applicable to a MRT train traveling on an elevated track, for example, a soundproof wall is provided on both sides of the track, and the projection device 31 can also be provided when the time is night. Projected on the soundproof wall. In addition, other vehicles such as trains, high-speed trains, and buses can also use the vehicle advertising system 1 of the present invention to project images onto the wall on both sides of the tunnel through which the vehicles pass. In addition, in the third embodiment, the projection device 9 can also be a conventional optical projector, as long as the distance between the projection device 9 and the object being projected does not change much, so that the image is sufficiently clear, or borrowed. The distance sensor 22 detects the distance between the projection device 9 and the object being projected, so that the projection device 9 can adjust the focal length of the projection according to the distance signal, and the image can be clearly seen.

In summary, the control device controls the position signal by the position signal The projection device projects the advertisement image outside the window of the vehicle, so that the passenger who is adjacent to the window can view the advertisement image whether the vehicle is traveling or stationary. The present invention can not only easily update the advertising materials but also reduce the cost and greatly increase the advertising efficiency, so that the object of the present invention can be achieved.

However, the above is only an embodiment of the present invention, when The scope of the present invention is not limited thereto, that is, the simple equivalent changes and modifications made by the present invention in the scope of the invention and the patent specification are still within the scope of the invention.

1‧‧‧Car advertising system

2‧‧‧Sensing equipment

21‧‧‧ position sensor

3‧‧‧Car advertising equipment

31‧‧‧Projector

32‧‧‧Storage device

33‧‧‧Control device

Claims (10)

A vehicle advertising device is applicable to a vehicle body having a window, and comprises: a projection device disposed on one side of the vehicle body, and receiving a data signal corresponding to an advertisement content, and converting the data signal Forming a pair of images of the advertisement content and projecting the image to the outside of the vehicle; a storage device storing an advertisement material corresponding to the advertisement content; and a control device electrically connecting the projection device and the storage device and receiving A position signal carrying the position of the vehicle body, and based on the position signal, determining whether to read the advertisement material of the storage device and whether the data signal corresponding to the advertisement content is generated. The vehicular advertising device according to claim 1, wherein the projection device is a laser projector that uses a laser as a light source, and the image is projected into a visible range of the window. The vehicle advertising device of claim 1, wherein the storage device further stores a location data corresponding to the location of the vehicle body corresponding to the advertisement data, the location signal being a coordinate signal of a global positioning system, the control device Obtaining the position of the vehicle body according to the coordinate signal, and when the position of the vehicle body matches the position data of the storage device, reading the advertisement data of the storage device, and generating the data signal corresponding to the advertisement content . The vehicular advertising device of claim 1, wherein the storage device further stores a location corresponding to the location of the vehicle body corresponding to the advertising material The position signal is a wireless network signal, and the control device obtains the position of the vehicle body according to the wireless network signal, and reads the position when the position of the vehicle body matches the position information of the storage device. The advertising material of the device is stored, and the data signal corresponding to the content of the advertisement is generated. A vehicle advertising system is applicable to a vehicle that travels on a fixed route and includes a vehicle body including a window, and includes: a sensing device disposed on the fixed route and detecting the position of the vehicle body a position signal for generating a position of the vehicle body; and a vehicle advertising device, comprising: a projection device disposed on one side of the vehicle body and receiving a data signal corresponding to an advertisement content, and Converting the data signal into a pair of images of the advertisement content and projecting the image to the outside of the vehicle; a storage device storing an advertisement material corresponding to the advertisement content; and a control device electrically connecting the projection device and the storage And receiving the location signal from the sensing device, and determining, according to the location signal, whether to read the advertisement data of the storage device and whether the data signal corresponding to the advertisement content is generated. The vehicle advertising system of claim 5, wherein the projection device projects the image into a visible range of the window, and the sensing device comprises a plurality of position sensors, each position sensor being disposed at A predetermined position on the fixed route, the position sensor generates the position signal to the control device of the vehicular advertising device when the vehicle body is adjacent to the position sensor. The vehicle advertising system of claim 6, wherein the sensing device further comprises a distance sensor and an image sensor, wherein the distance sensor detects the projection device of the vehicle advertising device and the projection thereof a distance between an object in the direction to generate a distance signal, the image sensor captures an image of the front side of the projection device, and analyzes the image to detect whether a suitable object is available for projection, and generates an image a signal, the control device further receives the distance signal and the image signal, and according to the position signal, the distance signal, and the image signal, to determine whether to read the advertisement data of the storage device, and whether the data corresponding to the advertisement content is generated signal. The vehicle advertising system of claim 5, wherein the storage device further stores a location data corresponding to the location of the vehicle body corresponding to the advertisement material, and the control device obtains the location of the vehicle body according to the position signal. And when the location of the vehicle body matches the location data of the storage device, the advertisement information of the storage device is read, and the data signal corresponding to the advertisement content is generated. The vehicle advertisement system of claim 5, further comprising a content end, wherein the content end is connectable to the control device via a network, wherein the control device can also receive a new advertisement material from the content end. And storing the new advertising material in the storage device, wherein the control device reads the new advertising material and generates the data signal. The utility model relates to a transport vehicle with an advertising function, which is suitable for driving on a fixed route and comprises: a vehicle body including a window; a projection device disposed on one side of the vehicle body and receiving a corresponding a data signal of the advertisement content, and converting the data signal into a pair of images corresponding to the advertisement content, and projecting the image to the outside of the vehicle body and within the visible range of the window; a storage device storing the corresponding advertisement An advertisement material of the content; and a control device electrically connecting the projection device and the storage device, and receiving a position signal carrying the position of the vehicle body, and determining whether to read the storage device according to the position signal The advertising material and whether the material signal corresponding to the advertising content is generated.