TW201407513A - Interactive advertising system - Google Patents

Abstract

The present invention discloses an interactive advertising system. The interactive advertising system comprises: a memory module; a display module; an image acquiring module and a processing module. After the acquisition and processing of the image and the hands motion by the image acquiring module and the processing module, the system provides real time advertisements and coupons based on the user grouping and the movement recognized, or provides the information selected by the users. With the adoption of the invention, advertising systems and display billboards can be real time interactive, and the advertising efficiency can be promoted with proper selection of right advertisement to the right users.

Description

Interactive advertising system

The invention is an interactive advertising system, in particular to an interactive advertising system with non-contact instant interaction.

Most of the advertising systems and advertising billboards can only use the carousel to play pre-stored advertising materials. Although they also have advertising functions, their benefits are often very limited, especially for those who see advertisements. Differentiating between different block users. Although occasionally you can see interactive machines such as banks or convenience stores, they are all specific functions, and they all come into contact interaction such as touch. Users often have concerns about hygiene considerations.

In terms of efficiency, for example, in areas where offices are concentrated, if they are identified as women of a certain age range, they can immediately provide advertisements for clothing, cosmetics, health and maintenance. On the other hand, if you can interact with it instantly and provide the preferential information or coupons required for the interaction, the advertising effectiveness will be greatly improved.

Therefore, how to provide an advertisement system that can easily play a carousel advertisement, can identify and distinguish users of different consumer blocks, and can correctly interact with the user who sees the advertisement immediately becomes an improvement of the current conventional advertisement system and advertisement billboard. The important subject is also the main purpose of the invention.

The present invention is an interactive advertising system which is capable of improving the effectiveness of advertising and real-time interaction with users by distinguishing between users and providing instant data.

In order to achieve the above-mentioned effects, the present invention provides an interactive advertising system comprising: a memory module for storing a plurality of advertising files and at least one round of broadcast files; a display module having an advertisement display area and at least one carousel a display area; an image capture module for capturing an instant image and a limb command; and a processing module for performing display of dynamic images, displaying advertisement browsing, interactively selecting an advertisement file, and playing a carousel files.

With the implementation of the present invention, at least the following advancements can be achieved:

First, identify and distinguish users of different consumer blocks, and accurately provide advertisements for the consumer block to improve the advertising efficiency.

Second, interact with consumers instantly, and provide coupons and advertising materials in real time.

Third, non-contact interaction, no health considerations.

In order to make those skilled in the art understand the technical content of the present invention and implement it, and according to the disclosure, the patent scope and the drawings, the related objects and advantages of the present invention can be easily understood by those skilled in the art. The detailed features and advantages of the present invention will be described in detail in the embodiments.

Figure 1 is a block diagram of an interactive advertising system of the present invention. FIG. 2 is a flowchart of execution steps of a processor module according to an embodiment of the present invention. FIG. 3 is a diagram of an embodiment of an interactive advertising system according to an embodiment of the present invention. FIG. 4 is a diagram showing an execution step of an embodiment of an interactive interactive application system in an embodiment of the present invention. FIG. 5 is a diagram of an embodiment of an interactive advertising system entertainment application according to an embodiment of the present invention. Figure 6 is a diagram showing an embodiment of a sales application system of an interactive advertising system according to an embodiment of the present invention. FIG. 7 is a diagram of an embodiment of an interactive advertising system browsing application according to an embodiment of the present invention.

As shown in FIG. 1 and FIG. 3 , an interactive advertising system 100 includes a memory module 10 , a display module 20 , an image capturing module 30 , and a processing module 40 . The memory module 10 is configured to store a plurality of advertisement files 11 and at least one carousel file 12. The display module 20 includes an advertisement display area 21 and at least one carousel display area 22, and the image capturing module 30 is configured to capture an instant. The image 31 and a limb command 52 are used by the processing module 40 to execute the following processing module execution steps (S100): displaying a dynamic image (step S10), displaying an advertisement browsing (step S20), and playing an advertisement file (step S30). And the wheel is played (step S40), and the selected material is provided (step S50).

The memory module 10 is configured to store a plurality of advertisement files 11 and at least one round of the file 12, and the processing module 40 controls the output of the pre-stored plurality of advertisement files 11, the rotation file 12 and the coupons, and the like, and the memory module. 10 can be a database, and the memory module 10 further stores an effective distance interval 13. The depth sensing unit 50 of the interactive advertising system 100 detects the user's limb distance 51, and the processing module 40 compares the limbs. Distance 51 and effective distance interval 13, when limb distance 51 When the effective distance range 13 is within the effective distance interval 13 , the interactive detection and playback is performed; when the limb distance 51 does not fall within the effective distance interval 13 , a moving picture 211 is displayed in the advertisement display area 21 , and the user is required to enter the effective distance interval 13 . The depth sensing unit 50 can be an infrared distance sensing unit, and wherein the moving picture 211 is a forward moving indication screen 212 or a backward moving indication screen 213.

The display module 20 can be a liquid crystal display, and includes an advertisement display area 21 and at least one carousel display area 22. The advertisement display area 21 is also operated by the user in addition to the advertisement information and the video. The advertisement system 100 displays the user image and the operation prompt screen, and the carousel display area 22 can be further divided into two display areas: a marquee display area 221 and an advertisement image display area 222.

The marquee display area 221 is for rotating the pre-stored marquee advertisement data, and the advertisement image display area 222 is for playing the pre-stored advertisement movie in turn when there is no user operation, and is arranged to be played when the user operates. The advertising video or specific information selected by the user.

The image capturing module 30 is a CCD or a CMOS image sensor for capturing an instant image 31 and detecting the user's limb command 52 with the depth sensing unit 50.

The processing module 40 is an information processing unit of the interactive advertising system 100 for performing the following steps as shown in FIG. 2: displaying a dynamic image (step S10), displaying an advertisement browsing (step S20), and playing an advertisement file ( In step S30), the wheel is played (step S40), and the selected material is provided (step S50). The carousel file 12 includes a carousel image file and a marquee file. The processing module 40 reads the carousel image file and displays it in the advertisement image display area 222 and reads the marquee file and displays it in the marquee display area 221.

The dynamic image is displayed (step S10), and the instant image 31 captured by the image capturing module 30 is displayed in the advertisement display area 21. When there is a specific consideration, the instant image 31 displayed in the advertisement display area 21 may be similarly The ink staining process of the ink painting blurs the instant image 31 displayed by the user in the advertisement display area 21.

Displaying the advertisement browsing (step S20), when the image capturing module 30 and the depth sensing unit 50 capture the body instruction 52 of the user who browses the advertisement, executing an application to select one of the advertising files 11 One of the browsing screens is displayed in the advertisement display area 21 and replaces the live image 31.

The advertisement file is played (step S30). When the user's body command 52 is retrieved, a corresponding cursor operation is generated and a browsing screen is selected to play an advertisement file 11 in the advertisement display area 21.

The play wheel play file (step S40), which reads the wheel play file 12 for display on the carousel display area 22, and the carousel display area 22 includes an advertisement image display area 222 and a marquee display area 221, and processes the mode. The group 40 read carousel image file is displayed in the advertisement image display area 222 and the read horse light file is displayed on the marquee display area 221.

The selected information is provided (step S50), which provides the coupon or specific information selected by the limb instruction 52 to the user. This function can also greatly improve the advertising efficiency of the interactive advertising system 100.

As shown in FIG. 4 , an embodiment of an interactive advertising system 100 of the present invention is that the user first moves the screen 211 in the live image 31 according to the forward movement instruction screen 212 or the backward movement instruction screen 213. Instructing to enter the effective distance interval 13 (step S101); then selecting one of the material page or the advertisement specific option with the non-touch body command 52 (step S102); then selecting one of the specific options (step S103); Selected for the screen The photo of the specific item (step S104) can be used by the store where the advertisement is provided.

As shown in FIG. 5, it is an embodiment of an entertainment application of the interactive advertising system 100 of the present invention, which is a non-touch instant interactive game application, and the user can walk without any device or any device. Instruction 52 interacts instantly with the game.

As shown in FIG. 6 , a sales application embodiment of an interactive advertising system 100 of the present invention is a non-touch real-time interactive sales system, and the user can ensure that no device is worn or held at all, and The purchase action can be completed with the limb command 52 without touching any object at all.

As shown in FIG. 7 , an embodiment of a catalog or photo browsing application of an interactive advertising system 100 of the present invention is a non-touch instant interactive browsing system, and the user can completely wear no or any handheld The device command 52 can perform a browsing selection and page turning action without the need to touch any object at all.

The embodiments are described to illustrate the features of the present invention, and the purpose of the present invention is to enable those skilled in the art to understand the present invention and to implement the present invention without limiting the scope of the present invention. Equivalent modifications or modifications made by the spirit of the disclosure should still be included in the scope of the claims described below.

100‧‧‧ interactive advertising system

10‧‧‧Memory Module

11‧‧‧Advertising file

12‧‧‧round file

13‧‧‧ Effective distance interval

20‧‧‧Display module

21‧‧‧Advertising display area

211‧‧‧ moving pictures

212‧‧‧ Move forward indication screen

213‧‧‧ Move the instruction screen backwards

22‧‧‧Carousel display area

221‧‧‧ Marquee display area

222‧‧‧Advertising image display area

30‧‧‧Image capture module

31‧‧‧ Instant video

40‧‧‧Processing module

50‧‧‧Deep sensing unit

51‧‧‧ limb distance

52‧‧‧ Body Instructions

S100‧‧‧ Processor Module Execution Steps

S10‧‧‧ Display motion pictures

S20‧‧‧Display ad browsing

S30‧‧‧Playing advertising files

S40‧‧‧Play wheel broadcast file

S50‧‧‧Selected information

S101‧‧‧Enter effective distance interval

S102‧‧‧Select one of the specific options in the profile page or ad

S103‧‧‧Select one of the specific options

S104‧‧‧Photographs of selected specific items taken against the screen

Figure 1 is a block diagram of an interactive advertising system of the present invention.

FIG. 2 is a flowchart of execution steps of a processor module according to an embodiment of the present invention.

FIG. 3 is a diagram of an embodiment of an interactive advertising system according to an embodiment of the present invention.

FIG. 4 is a diagram showing an execution step of an embodiment of an interactive interactive application system in an embodiment of the present invention.

FIG. 5 is a diagram of an embodiment of an interactive advertising system entertainment application according to an embodiment of the present invention.

Figure 6 is a diagram showing an embodiment of a sales application system of an interactive advertising system according to an embodiment of the present invention.

FIG. 7 is a diagram of an embodiment of an interactive advertising system browsing application according to an embodiment of the present invention.

100‧‧‧ interactive advertising system

10‧‧‧Memory Module

11‧‧‧Advertising file

12‧‧‧round file

13‧‧‧ Effective distance interval

20‧‧‧Display module

30‧‧‧Image capture module

40‧‧‧Processing module

50‧‧‧Deep sensing unit

Claims (8)

An interactive advertising system includes: a memory module for storing a plurality of advertisement files and at least one round of broadcast files; a display module comprising: an advertisement display area and at least one carousel display area; The module is configured to capture an instant image and a limb command; and a processing module is configured to perform the following steps: displaying the dynamic image, and displaying the instant image in the advertisement display area; displaying the advertisement browsing, When the image capture module captures the body command of the advertisement, an application is executed to display a browsing screen of each of the advertisement files in the advertisement display area and replace the instant image; When the advertisement file is retrieved, the corresponding cursor operation is generated and a browsing screen is selected to play the advertisement file in the advertisement display area; and the wheel is broadcasted, The carousel file is read for display in the carousel display area; the selected material is provided, which provides coupons or specific materials selected according to the limb instruction. Such as the advertising system described in claim 1, wherein the memory module The group is a database. The advertising system of claim 1, wherein the display module is a liquid crystal display. The advertising system of claim 1, wherein the image sensing unit is a CCD or a CMOS image sensor. The advertising system of claim 1, wherein the carousel file comprises a carousel image file and a marquee file, and the carousel display area also includes an image display area and a marquee display area, and the processing The module is configured to read the carousel image file for display in the image display area and read the marquee file for display in the marquee display area. The advertising system of claim 1, wherein the memory module stores an effective distance interval, and the advertising system further includes a depth sensing unit to detect the distance of the limb to generate a limb distance; The processing module compares the limb distance with the effective distance interval, and performs the display super-linking step when the limb distance falls within the effective distance interval; and when the limb distance does not fall within the effective distance interval, the processing display area A moving picture is displayed. The advertising system of claim 6, wherein the depth sensing unit is an infrared distance sensing unit. The advertising system of claim 6, wherein the moving picture is a forward moving indication screen or a backward moving indication screen.