TW201337816A - Marketing and pair-matching method for main customers - Google Patents
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Description
本發明是有關於一種配對系統,特別是指一種提供使用者隨選瀏覽網頁商品的主顧客行銷配對方法。The present invention relates to a pairing system, and more particularly to a method for providing a primary customer marketing pairing for a user to browse a webpage product on demand.
目前消費者透過網際網路瀏覽商品越趨頻繁,線上購物儼然為新一代的消費動能,越來越多的商家架設網站,藉由結合實體與虛擬通路,開拓另一片新的商機。At present, consumers are browsing the Internet more frequently through the Internet. Online shopping is a new generation of consumer kinetic energy. More and more businesses are setting up websites to open up another new business opportunity by combining physical and virtual channels.
請參閱圖1,為中華民國發明公開第200512616號『具有網路使用者連結資料庫自定動態環物瀏覽網頁內容之互動機制』,使用者可以透過瀏覽網頁,將喜愛的商品圖像點選穿附在模特兒的身上,藉由在線上更換穿搭商品的方式,取代實體商店試穿商品,讓消費者不出門即能夠享受購衣試穿的便利性。Please refer to FIG. 1 for the Republic of China Invention Disclosure No. 200512616, "The interactive mechanism for browsing the content of a webpage with a web user's linked database." Users can browse the webpage and click on the favorite product image. Wearing the model attached to the model, by replacing the wearing goods on the line, instead of the physical store to try on the goods, so that consumers can enjoy the convenience of wearing clothes without going out.
不過,由於受到網頁視窗大小的限制,單一個網頁能夠瀏覽的商品圖像數量不多,使用者必須要變換視窗頁面,才能看到或點選其他的商品圖像,對於商品種類較多的商城或百貨公司的網頁,時常變換視窗或拖曳視窗才能夠完整瀏覽或點選商品圖像的方式,對於使用者往往造成不必要的麻煩與困擾。However, due to the limitation of the size of the webpage window, the number of product images that can be browsed by a single webpage is small, and the user has to change the window page to see or click other product images. Or the department store's webpage, which often changes the window or drags the window to fully browse or click on the product image, which often causes unnecessary troubles and troubles for the user.
因此,若能夠依照使用者喜好的條件設定,能夠在網頁中隨選出與使用者條件相符合的商品圖像,勢必能夠在網頁上剔除使用者不喜歡的商品圖像,藉以克服使用者因瀏覽過多商品圖像而必須時常變換視窗或拖曳視窗的困擾。Therefore, if the user's preference is set, the product image that matches the user's condition can be selected in the webpage, and the product image that the user does not like is desirably removed from the webpage, thereby overcoming the user's browsing. Too many product images and you have to constantly change the window or drag the window.
因此,本發明之目的,即在提供一種可依照使用者設定的條件隨選商品的主顧客行銷配對方法。Accordingly, it is an object of the present invention to provide a method of matching a primary customer marketing item that can be selected in accordance with conditions set by a user.
於是,本發明主顧客行銷配對方法,包括一初始條件設定步驟,及一商品圖像選擇步驟。Thus, the primary customer marketing matching method of the present invention includes an initial condition setting step and an item image selection step.
該初始條件設定步驟是將一使用者之問卷所設定的條件建入一資料庫,並藉由所述條件與該資料庫中的商品相比對,進而產生一第一頁籤,該第一頁籤可顯示與所述條件相符的商品圖像。The initial condition setting step is to build a condition set by a user's questionnaire into a database, and by comparing the condition with the item in the database, thereby generating a first page, the first The tab displays an image of the product that matches the conditions.
該商品圖像選擇步驟是建立一顯示有第一頁籤的網頁,該網頁還具有一顯示有多數商品圖像的第二頁籤,及一模特兒主體,使用者可點選第一頁籤或第二頁籤中的商品圖像,被點選的商品圖像會穿附於該模特兒主體上。The product image selection step is to establish a webpage displaying a first tab, the webpage further having a second tab that displays a plurality of product images, and a model body, wherein the user can click the first tab Or the image of the product in the second page, the image of the selected product will be attached to the main body of the model.
本發明的有益效果在於,利用使用者之問卷的條件設定,使該第一頁籤可顯示與使用者之設定條件相符的商品,而能夠剔除使用者不喜歡或條件不相符的商品圖像,藉此精選顯示在第一頁籤的商品圖像,以克服使用者因瀏覽過多商品圖像而必須時常變換視窗或拖曳視窗的困擾。The invention has the beneficial effects that the first page label can display the product that matches the setting condition of the user by using the condition setting of the user's questionnaire, and can eliminate the product image that the user does not like or the conditions do not match. In this way, the product image displayed on the first page is selected to overcome the user's trouble of constantly changing the window or dragging the window when browsing too many product images.
有關本發明之前述及其他技術內容、特點與功效,在以下配合參考圖式之一個較佳實施例的詳細說明中,將可清楚的呈現。The above and other technical contents, features and advantages of the present invention will be apparent from the following detailed description of the preferred embodiments.
請參閱圖2,本發明主顧客行銷配對方法之較佳實施例,包括一初始條件設定步驟11、一商品圖像選擇步驟12、一商品圖像收藏步驟13,及一路徑判斷步驟14。Referring to FIG. 2, a preferred embodiment of the primary customer marketing matching method of the present invention includes an initial condition setting step 11, a product image selection step 12, a product image collection step 13, and a path determination step 14.
參閱圖2、3、4,首先,該初始條件設定步驟11是將一使用者之問卷所設定的條件建入一資料庫,該資料庫預先儲存有商品資料,在本實施例中,使用者可以依照商品的材質、圖紋或顏色或此等之組合,將其喜愛的條件鍵入網頁中,如圖3所示,該網頁陳列出多種顏色球20供使用者勾選,當使用者勾選完畢後,所述被使用者選擇的顏色條件(亦可利用材質或圖紋作為選擇的條件)能夠與該資料庫中的商品資料相比對,進而產生如圖4所示,依照個人喜好而產生的一第一頁籤21,其中,該第一頁籤21能夠顯示與使用者之設定條件相符的商品圖像。Referring to FIG. 2, 3, and 4, first, the initial condition setting step 11 is to build a condition set by a user's questionnaire into a database, and the database stores product data in advance. In this embodiment, the user According to the material, pattern or color of the product or a combination of these, the favorite condition can be entered into the webpage, as shown in FIG. 3, the webpage displays a plurality of color balls 20 for the user to check, when the user selects After the completion, the color condition selected by the user (may also use the material or the pattern as the selection condition) can be compared with the product data in the database, thereby generating the appearance as shown in FIG. 4, according to personal preference. A first page 21 is generated, wherein the first page 21 is capable of displaying an image of the product that matches the setting conditions of the user.
參閱圖2、5,該商品圖像選擇步驟12是建立一顯示有第一頁籤21的網頁,該網頁還具有一顯示有多數商品圖像的第二頁籤22,及一模特兒主體23,在本實施例中,該第二頁籤22的名稱可以是「達人搭配」,在該第二頁籤22中,顯示的商品圖像是由穿衣達人定期挑選搭配的上衣、下褲、鞋子或配件;不過,還可以如圖6所示,規劃有另一個第二頁籤22’,其頁籤可設計為「品牌推薦」或「品牌總覽」,該第二頁籤22’中,顯示的商品圖像是以品牌為導向供使用者瀏覽;使用者可點選第一頁籤21或第二頁籤22、22’中的商品圖像,而被點選的商品圖像會穿附於該模特兒主體23上。Referring to FIGS. 2 and 5, the product image selection step 12 is to create a web page displaying a first tab 21, the web page further having a second tab 22 displaying a plurality of product images, and a model body 23 In this embodiment, the name of the second tab 22 may be “a person matching”. In the second tab 22, the displayed product image is a shirt and pants that are regularly selected by the wearer. Shoes or accessories; however, as shown in Figure 6, there is another second tab 22', the tabs can be designed as "brand recommendation" or "brand overview", in the second tab 22' The displayed product image is brand-oriented for the user to browse; the user can click on the product image in the first page 21 or the second page tag 22, 22', and the selected product image will be worn. Attached to the main body 23 of the model.
續參閱圖2、5,在該商品圖像收藏步驟13中,使用者可點選一加入收藏按鍵24,藉以將該模特兒主體23與穿附在該模特兒主體23上的所有商品圖像儲存至該資料庫中,並將該模特兒主體23與穿搭在身上的所有商品圖像顯示於一已收藏頁籤25,換句話說,使用者可以在該模特兒主體23上穿搭不同的上衣、下褲、鞋子或配件,搭配出多種風格樣式,並將每一種風格樣式收藏在已收藏頁籤25中。2 and 5, in the product image collection step 13, the user can click on the add-on button 24, thereby the model body 23 and all the product images attached to the model body 23. Storing into the database, and displaying the model body 23 and all the product images worn on the body on a favorite page 25, in other words, the user can wear different on the model body 23 Tops, pants, shoes or accessories, with a variety of styles, and each style style is collected in the favorite tabs 25.
在此同時,當使用者點選該加入收藏按鍵24之後,穿附在該模特兒主體23上的所有商品圖像不僅會儲存至該資料庫,當使用者再按下喜愛商品列表26的按鍵之後,商品圖像會逐一將顯示於如圖7所示之一喜愛商品列表頁籤27中,另外,如圖8所示,該喜愛商品列表頁籤27中的商品圖像還可以顯示有品牌、品名、樓層,及價格等資訊。At the same time, after the user clicks the bookmark button 24, all the product images attached to the model body 23 are not only stored in the database, but when the user presses the button of the favorite product list 26 again. After that, the product images will be displayed one by one in the favorite item list tab 27 as shown in FIG. 7, and as shown in FIG. 8, the product image in the favorite item list tab 27 can also be displayed with the brand. , product name, floor, and price information.
參閱圖2、7,當使用者挑選完商品圖像後,該喜愛商品列表頁籤27會陳列著使用者挑選的商品圖像,此時,該路徑判斷步驟14即針對該喜愛商品列表頁籤27中的商品圖像,依照商品圖像所顯示的樓層進行排序,以規劃出最短路徑,最後,使用者可點選網頁中的「列印」,即可紙本列印出所有使用者選好之商品圖像的單品資訊,使用者可依照所述單品資訊及其規劃的路徑至櫃位購買商品。Referring to FIG. 2 and FIG. 7 , after the user selects the product image, the favorite product list tab 27 displays the product image selected by the user. At this time, the path determining step 14 is for the favorite product list tab. The product images in 27 are sorted according to the floor displayed by the product image to plan the shortest path. Finally, the user can click “Print” on the web page to print all the users to choose the paper. For the item information of the product image, the user can purchase the item according to the item information and the planned route to the counter.
依據上述之設計,使用者可在該初始條件設定步驟11中,依照商品的材質、圖紋或顏色或此等之組合,將其喜愛的條件鍵入網頁中,使用者選擇的條件會與商品圖像相比對,進而將與使用者之設定條件相符的商品圖像顯示在第一頁籤21中,而在該商品圖像收藏步驟13中,使用者可點選一加入收藏按鍵24,將該模特兒主體23上穿搭不同的上衣、下褲、鞋子或配件搭配出的多種風格樣式,收藏在已收藏頁籤25中,在此同時,被加入收藏的商品圖像還會逐一將顯示在喜愛商品列表頁籤27中,最後,使用者可點選網頁中的「列印」,即可紙本列印出所有使用者選好之商品圖像的單品資訊至櫃位購買商品。According to the above design, the user can input the favorite condition into the webpage according to the material, the pattern or the color of the product or the combination of the products in the initial condition setting step 11, and the user selects the condition and the product map. In contrast, the product image corresponding to the setting condition of the user is displayed on the first tab 21, and in the product image collecting step 13, the user can click on the add favorite button 24, The main body 23 of the model is worn with different styles of different tops, pants, shoes or accessories, and is collected in the favorite tabs 25, at the same time, the images of the products that have been added to the collection will be displayed one by one. In the favorite product list tab 27, finally, the user can click "print" in the webpage to print out the item information of all the user-selected product images to the counter to purchase the product.
綜上所述,本發明主顧客行銷配對方法,利用使用者之問卷的條件設定,使該第一頁籤21可顯示與使用者之設定條件相符的商品,而能夠剔除使用者不喜歡或條件不相符的商品圖像,藉此精選顯示在第一頁籤21的商品圖像,以克服使用者因瀏覽過多商品圖像而必須時常變換視窗或拖曳視窗的困擾,故確實能達成本發明之目的。In summary, the method for matching the main customer marketing of the present invention utilizes the condition setting of the questionnaire of the user, so that the first tab 21 can display the product that matches the setting condition of the user, and can eliminate the user's dislike or condition. Inconsistent product image, thereby selecting the product image displayed on the first page 21 to overcome the user's trouble of constantly changing the window or dragging the window due to browsing too many product images, so the invention can be achieved. purpose.
惟以上所述者,僅為本發明之較佳實施例而已,當不能以此限定本發明實施之範圍,即大凡依本發明申請專利範圍及發明說明內容所作之簡單的等效變化與修飾,皆仍屬本發明專利涵蓋之範圍內。The above is only the preferred embodiment of the present invention, and the scope of the invention is not limited thereto, that is, the simple equivalent changes and modifications made by the scope of the invention and the description of the invention are All remain within the scope of the invention patent.
11...初始條件設定步驟11. . . Initial condition setting step
12...商品圖像選擇步驟12. . . Product image selection step
13...商品圖像收藏步驟13. . . Product image collection step
14...路徑判斷步驟14. . . Path determination step
20...顏色球20. . . Color ball
21...第一頁籤twenty one. . . First page
22...第二頁籤twenty two. . . Second page
22’...第二頁籤twenty two'. . . Second page
23...模特兒主體twenty three. . . Model body
24...加入收藏按鍵twenty four. . . Add to favorites button
25...加入收藏按鍵25. . . Add to favorites button
26...喜愛商品列表26. . . Favorite product list
27...喜愛商品列表頁籤27. . . Favorite product list tab
圖1是一使用狀態圖,說明習知發明公開第200512616號之操作畫面;1 is a use state diagram illustrating an operation screen of the conventional invention publication No. 200512616;
圖2是一使用狀態圖,說明本發明主顧客行銷配對方法的較佳實施例;2 is a use state diagram illustrating a preferred embodiment of the primary customer marketing pairing method of the present invention;
圖3是一使用狀態圖,說明該較佳實施例中,以勾選顏色球作為使用者設定條件之畫面;3 is a use state diagram illustrating a screen in which the color ball is selected as a user setting condition in the preferred embodiment;
圖4是一使用狀態圖,說明該較佳實施例之第一頁籤所顯示的商品圖像;Figure 4 is a use state diagram illustrating the product image displayed on the first tab of the preferred embodiment;
圖5是一使用狀態圖,說明該較佳實施例之網頁顯示有模特兒主體及第一、二頁籤的畫面;FIG. 5 is a state diagram showing the screen of the preferred embodiment showing a main body of the model and the first and second tabs; FIG.
圖6是一使用狀態圖,說明該較佳實施例之第二頁籤的另一種設計畫面;Figure 6 is a use state diagram illustrating another design screen of the second tab of the preferred embodiment;
圖7是一使用狀態圖,說明該較佳實施例之喜愛商品列表頁籤的畫面;及Figure 7 is a view showing a state of use of the favorite item list tab of the preferred embodiment; and
圖8是一使用狀態圖,說明該較佳實施例之喜愛商品列表頁籤可以顯示有品牌、品名、樓層,及價格等資訊的畫面。FIG. 8 is a use state diagram illustrating that the favorite item list tab of the preferred embodiment can display information such as brand, product name, floor, and price.
11...初始條件設定步驟11. . . Initial condition setting step
12...商品圖像選擇步驟12. . . Product image selection step
13...商品圖像收藏步驟13. . . Product image collection step
14...路徑判斷步驟14. . . Path determination step
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