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TW201301174A - A price-comparing auctioning method - Google Patents

A price-comparing auctioning method Download PDF

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Publication number
TW201301174A
TW201301174A TW100131742A TW100131742A TW201301174A TW 201301174 A TW201301174 A TW 201301174A TW 100131742 A TW100131742 A TW 100131742A TW 100131742 A TW100131742 A TW 100131742A TW 201301174 A TW201301174 A TW 201301174A
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Taiwan
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price
bid
auction
buyer
bidder
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TW100131742A
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Chinese (zh)
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li-wei Su
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li-wei Su
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Abstract

A price-comparing auctioning method satisfying buyers and sellers includes: launching a commodity and starting a bid invitation thereof by an auctioning system; setting a number of bidders; giving increasingly high bids by the bidders; collecting a preset commission from each bidder for each bid; setting an estimated price and a purchasing price for each bid; and displaying a message ''most accurate estimated price and highest purchasing price'' after determining the winning bid when bidding terminates. The buyers are informed of a winning bidder, and the system lets the latest winning bidder know whether the bidding will continue whenever the latest winning bidder's bid is surpassed by another bidder's bid; the bidding process repeats until a preset maximum number of bids runs out. The buyers each give a quotation discretionally, and the seller sells the commodity for the sum of the commissions paid by the bidders and the winning bid.

Description

比較式拍賣Comparative auction

本發明係提供一種線上拍賣系統結合荷蘭式拍賣(高估價拍賣)以及投標式拍賣(密封遞價)的概念,尤指其技術上提供一種拍賣系統,而該拍賣系統系提供買方、賣方雙方均可滿足之拍賣系統,使其賣方得以賣到期望的金額、買方無需跟其他競標者以金錢增加的方式惡意競爭,將以低價購得獲得滿足,或拍賣平台與機構也可以獲得合理的利潤。The present invention provides an online auction system combining the concepts of a Dutch auction (high auction auction) and a bid auction (sealed bid), in particular, it provides a auction system that provides both the buyer and the seller. The auction system can be satisfied, so that the seller can sell the expected amount, the buyer does not need to compete maliciously with other bidders in a way that the money is increased, the purchase will be satisfied at a low price, or the auction platform and the institution can obtain a reasonable profit. .

拍賣乃人類古老的交易方式之一,可追溯至西元前500年之巴比倫。拍賣模式包括英式、荷式、秘密投標以及雙式拍賣等。在英式拍賣模式中,賣方提出一個價格,買方則在該價格之上出價競爭,於事先設定的時間內以出價最高者得標,並支付該價格向賣方購物。絕大多數的網路拍賣均屬英式拍賣。荷式拍賣則由賣方提出一個高價,買方依一定價差,以降價方式出價,直到有人接受該價格叩告成交,並依該價格付款。秘密投標在拍賣網路拍賣之普遍程度僅次於英式拍賣。買方以秘密投標方式出價,每一位買方僅能出價一次,且彼此均不知各自出價若干,在截止時間到達時,網站經營者始同時將所有之標價揭露,並由出最高價得標。若得標者依其出價付款,此種秘密投標稱之為最高價之秘密投標拍賣;若得標者依第二高價支付價款,則稱之為次高價之秘密投標拍賣,又稱Vickrey拍賣模式。The auction is one of the ancient trading methods of mankind, dating back to Babylon in 500 BC. Auction models include English, Dutch, secret bidding, and double auctions. In the British auction mode, the seller proposes a price, the buyer bids above the price, wins the bid with the highest bidder within a predetermined time, and pays the price to the seller. The vast majority of online auctions are British auctions. In the Dutch auction, the seller proposes a high price, and the buyer bids at a price reduction according to the price difference until the price is accepted and the payment is made at that price. The popularity of secret bidding in auction online auctions is second only to British auctions. The buyer bids in secret bidding. Each buyer can only bid once, and each other does not know each other's bid. When the deadline is reached, the website operator will simultaneously disclose all the price and get the highest price. If the bidder pays according to the bid, the secret bid is called the highest bidding auction; if the bidder pays the price at the second highest price, it is called the sub-high price secret bid auction, also known as the Vickrey auction mode. .

無論是線上購物或是實體購物,賣家總希望能將東西賣的價錢越高越好,而買家總是希望買到的東西價錢能越低越好,這種人性上總喜歡議價的心態自古不變。小從傳統菜市場小攤販與婆婆媽媽的十元、五元生意,大到國際貿易上動則上億的生意,都不停的在上演這種議價的戲碼。在這種賣家想賣高價與買家想買低價的心理因素裡,有時候實在是不容易找到一個平衡點。習用現今普遍使用之英國式拍賣系統,該拍賣系統就是由賣家訂一個底價讓眾多買家出價,出價的方式是由底價的金額往上加,買家出價錢,出的『最高價』的『那一個唯一的人』得標。其金流的流向就是得標者須付給賣家得標金,賣家收取得標金後出貨,拍賣系統店家再跟賣家收取佣金。如現行大家都很熟悉的YAHOO拍賣、eBay拍賣、富比士拍賣、......等等,皆屬之。惟,其上述習知之拍賣系統仍存在有下列缺失:Whether it's online shopping or physical shopping, sellers always want to sell things as high as possible, and buyers always want to buy things that can be as low as possible. This kind of humanity always likes bargaining mentality since ancient times. constant. From the traditional vegetable market, small vendors and mother-in-law's ten-yuan and five-yuan business, to the international trade, the business of hundreds of millions of people is constantly playing the bargaining code. In such psychological factors that sellers want to sell high prices and buyers want to buy low prices, sometimes it is not easy to find a balance point. The British auction system, which is commonly used today, is used by the seller to set a reserve price for many buyers to bid. The bidding method is to increase the amount of the reserve price, and the buyer’s price is the highest price. That one person is the winner. The flow of the gold flow is that the winner must pay the seller the gold, the seller collects the gold and then sells the goods, and the auction system stores the seller and then receives the commission. For example, YAHOO auctions, eBay auctions, Forbes auctions, etc., which are familiar to everyone, belong to them. However, the above-mentioned conventional auction system still has the following shortcomings:

一、賣方需定出底價,因賣方會考慮底價是否太高,故所定出的底價並非賣方所想要得到的價格。1. The seller must set a reserve price because the seller will consider whether the reserve price is too high, so the reserve price determined is not the price the seller wants.

二、當結標後,賣方收取到買方之標金,然需付標金的一部份當作佣金給予拍賣平台或機構,造成賣家會將佣金成本轉嫁於買家上,當拍賣的物品非利潤極高之商品,只是剝削了賣家與買家的利潤,常只會出現賠錢賣或買貴了,甚至拍賣平台或機構也賺不到錢。2. After the conclusion, the seller collects the bid from the buyer, but a part of the bid is paid as a commission to the auction platform or institution, causing the seller to pass the commission cost on the buyer, when the auction item is not Goods with extremely high profits only exploit the profits of sellers and buyers. They often only lose money to sell or buy expensive, and even auction platforms or institutions can not make money.

三、拍賣所得係僅能儘量滿足賣方,或使賣方受益,而相對的買方就必須付出儘量滿足賣方之高價,而如果賣方沒有達到預期,買方也必須付出標到商品的高價,如此僅能單方受惠之拍賣方法具缺失者。Third, the auction proceeds can only satisfy the seller as much as possible, or benefit the seller, and the opposite buyer must pay as much as possible to satisfy the seller's high price. If the seller does not meet the expectations, the buyer must also pay the high price marked on the commodity, so that only the unilateral The auction method that is benefited is missing.

四、買方需付出只有越來越高的標價,永遠無法買到低於起標價之檟格,若物品強手的狀況甚至會買到高於目前市價的價錢。Fourth, the buyer has to pay only a higher and higher price, and can never buy a price lower than the starting price. If the item is strong, it will even buy a price higher than the current market price.

是以,針對上述習知結構所存在之問題點,如何開發一種更具理想實用性之創新結構,實消費者所殷切期盼,亦係相關業者須努力研發突破之目標及方向。Therefore, in view of the problems existing in the above-mentioned conventional structure, how to develop an innovative structure with more ideal and practicality, the consumers are eagerly awaiting, and the relevant industry must strive to develop the goal and direction of breakthrough.

習知之拍賣方式,採用賣家訂一個底價讓眾多買家出價,出價的方式是由底價的金額往上遞增,買家出價錢,出的『最高價』的『那一個唯一的人』得標。其金流的流向就是得標者須付給賣家得標金,賣家收取得標金後出貨。In the conventional auction method, the seller sets a reserve price to allow many buyers to bid. The bidding method is to increase the amount of the reserve price, and the buyer’s price is the highest price of the “one person”. The flow of the gold flow is that the winner must pay the seller the gold, and the seller collects the gold and then ships the goods.

一種比價式拍賣之方法,該拍賣系統係藉由以下步驟完成拍賣:系統設定出該拍賣標的物之「每次投標須繳之金額」及「投標次數限制」並設定一個「原價」等條件;系統開始提供買家依需求選擇標的物,並可提供買家輸入下標指令,每一筆下標動作均由系統扣除一定之設定投標金。A method of competitive auction, the auction system completes the auction by the following steps: the system sets the "amount to be paid for each bid" and the "bid number limit" of the auction object and sets a condition such as "original price"; The system begins to provide buyers with the choice of subject matter according to their needs, and can provide buyers with subscript instructions. Each subscript action is deducted from the system by a certain set bid.

系統在接受買家之下標指令後,即自動檢視比對該買家是否在系統內存有足夠點數,如果為「否」則由系統通知下標者需補充點數;如系統比對之結果為「是」,則系統便顯示供買家輸入心中「合理估價」以及想「購買標價」下標金額;在買家下標後,每筆下標金額均由系統記錄應扣除之之點數;拍賣系統在綜合所有設定之結標條件後,由系統馬上判斷是否得標;如果為「否」,則系統會顯示原因告知買家為何是「否」,買家可依系統提示修正自己的「合理估價」、「購買標價」後再次進行下標,當然在「投標次數限制」人數終止前仍然會有其他競爭者,直至「投標次數」設定滿額系統便予以結標,關閉拍賣平台。After accepting the buyer's instruction, the system will automatically check whether the buyer has enough points in the system memory. If it is No, the system will notify the subscript to replenish the points; if the system compares The result is "Yes". The system displays the amount of the "reasonable valuation" for the buyer to enter and the "purchase price" for the purchase price. After the buyer subscripts, the amount of each subscript is recorded by the system. After the auction system has integrated all the set conditions, the system will immediately judge whether the bid is obtained. If it is "No", the system will display the reason to inform the buyer why it is "No". The buyer can correct his/her own according to the system prompts. After "reasonable valuation" and "purchase price", the sub-index will be re-submitted. Of course, there will still be other competitors before the termination of the "bid number limit". The "bid number" system will be closed and the auction platform will be closed.

接著系統進行得標者的確認,並要求得標者支付「購買標價」之金額,當支付金額完成則由系統結束此標的物之投標流程。The system then confirms the winner and asks the winner to pay the amount of the “purchase price”. When the payment amount is completed, the system ends the bidding process for the subject matter.

提供一種比較式拍賣之方法,其有別於先前技術之『最高價』的『那一個唯一的人』得標,本發明採是哪買家估的價『最接近原價』且「購買標價」唯一『最高價』的人為得標,即可在比較式拍賣之方法得標。A method of comparative auction is provided, which is different from the "the only one who has the highest price" in the prior art, and the price of the buyer is estimated to be "closest to the original price" and "purchase price". The only "highest price" person can win the bid and win the bid in the comparative auction method.

有關本發明所採用之技術、手段及其功效,茲舉一較佳實施例並配合圖式詳細說明於后,相信本發明上述之目的、構造及特徵,當可由之得一深入而具體的瞭解。The above-mentioned objects, structures and features of the present invention will be described in detail with reference to the preferred embodiments of the present invention. .

本創作係提供滿足買方、拍賣系統賣方之一種比較式拍賣之方法設計者。This creative department provides a method designer for a comparative auction that satisfies the buyer and the auction system seller.

為使貴審查委員對本創作之目的、特徵及功效能夠有更進一步之瞭解與認識,茲請配合圖式簡單說明詳述如後:參閱第一圖所示,係該本發明之下標流程圖,其本發明提供一種價格比較式拍賣之方法,係包括一拍賣系統,該拍賣系統包括至少一電腦硬體及至少一程式軟體,該拍賣系統既能滿足賣家,讓賣家賣到他想要的價錢,買家也能得到他想要買的價錢,又同時滿足拍賣平台或機構;其方式即為眾多買家每投標一次需付出一設定之投標金,投標金之金額由拍賣平台或機構設定,賣家提供貨品並設定一個原價讓眾多買家估測原價,估測金額最「接近原價」之買家即可進入第二階段的出價,估測金額非最「接近原價」之買家即無法參與第二階段(投標金沒入),第二階段出價的方式必須高過原得標者的「購買標價」即成為目前得標者,拍賣平台或機構並設定投標總次數,投標總次數到達時結標,結標時以當時得標者,也就是『最接近原價』且『購買標價』為最高價的人得標,此時,拍賣平台或機構相買家收取『購買標價』後,待拍賣系統店家確認得標者之身份後即出貨,完成整個投標動作。In order to enable your review committee to have a better understanding and understanding of the purpose, characteristics and efficacy of this creation, please refer to the following for a brief description of the following: Refer to the first figure, which is the flow chart of the invention. The present invention provides a method for price comparison auction, comprising an auction system, the auction system comprising at least one computer hardware and at least one program software, the auction system can satisfy the seller and let the seller sell what he wants. The price, the buyer can also get the price he wants to buy, and at the same time meet the auction platform or organization; the way is that many buyers pay a set bid for each bid, the amount of the bid is set by the auction platform or organization. The seller provides the goods and sets an original price for many buyers to estimate the original price. The buyer who estimates the amount of the "close to the original price" can enter the second stage of the bid. The buyer whose estimated amount is not the most "close to the original price" cannot participate. In the second stage (the bid is not included), the second stage bid must be higher than the original bidder’s “purchase price” to become the current bidder, auction platform or institution. Set the total number of bids, the total number of bids will be closed when the bid is reached. The bidder will be awarded the bidder who is the bidder at the time, that is, the "closest to the original price" and the "purchase price" is the highest bid. At this time, the auction platform or agency After the buyer collects the "purchase price", the auction system storeer confirms the identity of the winner and then delivers the goods and completes the bidding action.

其流程圖之拍賣下標流程係為:起先,賣方先於站上放置拍賣商品,但站上所提供之商品玩家並不會看到市價或任何標價,再者,輸入下標時,畫面會出現要求輸入「預估價金額」、「想購買金額」系統在接受買家之下標指令後,會檢視比對是否在拍賣系統內存有足夠的點數,如果為「否」系統會顯示通知下標者需要補充點數;其補充點數的方式得以利用刷卡、ATM提款機、便利商店、電話、手機方式付款取得點數;而點數的換算將由拍賣系統店定之(一般設定為一點即為一元新台幣);如系統比對之結果為「是」(即可開放供投標)則系統便顯示供買家輸入下標金額。在買家下標後,每筆下標金額均由系統記錄應扣除之之投標金即點數,如此乃得以下標成功。玩家需猜測估價並輸入最接近商品價格之金額數目(額差最小者),方可以自訂之下標金額得標該商品(第一標無人比價,理所當然為標者;第二標開始與第一標做比較,需最接近商品價格之金額數目(額差最小者)及比前得標者的下標金額更高,才可取代得標)。The auction subscript process of the flow chart is: At first, the seller places the auction item on the station first, but the product player provided on the station does not see the market price or any price, and then, when inputting the subscript, the screen will When the system asks to enter the "estimated price amount" and "want to purchase amount" system, after receiving the instruction from the buyer, it will check whether the comparison has enough points in the auction system memory. If it is "No", the system will display a notification. The subscripter needs to add points; the method of supplementing the points can be used to obtain points by means of credit card, ATM, convenience store, telephone, mobile phone; and the conversion of points will be determined by the auction system (generally set to a point) That is, NT$1); if the result of the system comparison is “Yes” (it can be opened for bidding), the system will display the amount of the subscript for the buyer. After the buyer has subscripted, each subscript amount is recorded by the system as the deduction of the bid amount, which is the success of the subscript. The player needs to guess the estimate and enter the number of the amount closest to the commodity price (the smallest difference), in order to customize the subscript amount to mark the product (the first standard is no one, the course is the target; the second standard begins and A standard comparison, the number of the amount closest to the commodity price (the smallest difference) and the higher than the previous bidder's subscript amount, can replace the winning bid).

本創作得標規則如下:The winning rules of this creation are as follows:

1、玩家A之額差與玩家B之額差做比較大小,額差最小者,可以自訂之下標金額【即是心中想購買的金額】,得標金高過於上一得標者即為得標。1. The difference between the amount of player A and the amount of player B is the same. If the difference is the smallest, you can customize the amount of the target [that is, the amount you want to buy in the heart], and the bid is higher than the previous one. To win the bid.

2、若玩家A額差等於玩家B額差時,以下標金額最高者得標。2. If the amount of player A is equal to the difference of player B, the highest bidder will win the bid.

3、下標金額不可以大於猜測金額80%。3. The amount of the subscript cannot be greater than 80% of the guessed amount.

範例:舉例iPad2商品之價格:$15500(價格玩家不知道)本拍賣總共可進行投標十次,每次須繳交$1700之費用。Example: Example of the price of the iPad2 product: $15500 (price player does not know) The auction can be submitted for a total of ten times, each time paying $1700.

如上圖狀況一:第一標無人比價,理所當然為標者。As shown in the above picture: The first standard is no one, and it is of course the target.

如上圖狀況二:玩家A之額差將與玩家B之額差作比較大小,由於玩家B之額差為最小者,也就是猜測最接近iPad2之商品價格,且玩家B下標金額1020元也高於玩家A,所以玩家B為目前得標者。As shown in the above situation 2: Player A's amount difference will be compared with Player B's amount difference, because Player B's amount difference is the smallest, that is, guess the product price closest to iPad2, and Player B's bid amount is 1020 yuan. Higher than player A, so player B is the current winner.

如上圖狀況三:若玩家C因額差不是最小,所以並不考慮下標金額,玩家C並沒有得標。As shown in the above situation, if player C is not the smallest because of the amount difference, the amount of the subscript is not considered, and player C does not win the bid.

如上圖狀況四:若玩家D之額差與玩家B一樣為最小者,但是下標金額必須高於玩家B,所以玩家D仍未得標。As shown in the above situation, if the amount of player D is the smallest as player B, but the amount of the subscript must be higher than player B, player D still has not won the bid.

如上圖狀況五:若玩家E與玩家B之額差為一樣金額,其下標金額高於玩家B,所以玩家E得標。As shown in the above situation, if the difference between player E and player B is the same amount, the subscript amount is higher than player B, so player E wins the bid.

如上圖狀況六:玩家可以重複用同一身份再次投標,直至系統設定下標額額滿為止,目前得標者才會轉換為(最終得標者),系統會自動提示玩家為何未得標,增加遊戲樂趣。As shown in the above situation, the player can repeat the bidding again with the same identity until the system is set to the full quota. The current bidder will be converted to (the final winner), and the system will automatically prompt the player why the bid is not awarded. Game fun.

(11)...標的物選擇(11). . . Subject selection

(12)...下標(12). . . Subscript

(13)...補充點數(13). . . Supplementary points

(14)...線上金流(手機付款、線上ATM)(14). . . Online gold flow (mobile payment, online ATM)

(15)...取得點數(15). . . Get points

(16)...支付入場點數(16). . . Pay entry points

(17)...填寫預估金額(17). . . Fill in the estimated amount

(18)...填寫預購金額(18). . . Fill in the pre-purchase amount

(19)...目前得標者(19). . . Current winner

(21)...帳號是否有點數(twenty one). . . Is the account a bit counted?

(22)...比較是否為最接近原價,且購買價高於上一得標者(twenty two). . . Compare whether it is the closest to the original price, and the purchase price is higher than the previous winner

(23)...被其他下標者覆蓋(twenty three). . . Covered by other subscripts

(31)...拍賣物品原始價格(31). . . Auction item original price

(32)...得標者(32). . . Winning bidder

(33)...未得標者(33). . . Unsuccessful

(111)...系統判定為最終標(111). . . The system determines the final standard

(112)...通知得標(112). . . Notice of winning

(113)...付費(113). . . Pay

第一圖:本創作拍賣流程開始即結束First picture: The creation of the auction process begins and ends

第二圖:本創作拍賣示意圖Second picture: Schematic diagram of this creative auction

(11)...標的物選擇(11). . . Subject selection

(12)...下標(12). . . Subscript

(13)...補充點數(13). . . Supplementary points

(14)...線上金流(手機付款、線上ATM)(14). . . Online gold flow (mobile payment, online ATM)

(15)...取得點數(15). . . Get points

(16)...支付入場點數(16). . . Pay entry points

(17)...填寫預估金額(17). . . Fill in the estimated amount

(18)...填寫預購金額(18). . . Fill in the pre-purchase amount

(19)...目前得標者(19). . . Current winner

(21)...帳號是否有點數(twenty one). . . Is the account a bit counted?

(22)...比較是否為最接近原價,且購買價高於上一得標者(twenty two). . . Compare whether it is the closest to the original price, and the purchase price is higher than the previous winner

(23)...被其他下標者覆蓋(twenty three). . . Covered by other subscripts

(111)...系統判定為最終標(111). . . The system determines the final standard

(112)...通知得標(112). . . Notice of winning

(113)...付費(113). . . Pay

Claims (4)

一種比價式拍賣之方法,係對於習用拍賣系統僅能滿足單一拍賣系統店家之缺失,提供一種同時滿足買方、賣方兩者之比價式拍賣之方法,其中賣方不先行設予商品所期望之價格給買方,但自己會有個底價,再藉由拍賣系統所提供之系統上架起標,並將該商品設定投標人數,由投標者高價投標,且投標者每一次投標均收取一設定金額之投標金,每次投標時軍需設定「預估之價格」、「欲購買價格」,在下結標時如得標,會出現「預估之價格」最接近原價且「欲購買價格」為最高價者,如此買方就能得知現在由誰得標,如此買方被其他買方蓋過其價格,系統將會通知原先得標者是否繼續下標,以此循環,直到投標次數結束為止。A method of competitive auction is to provide a method for satisfying the price auction of both the buyer and the seller for the use of the auction system to satisfy the lack of the single auction system store, wherein the seller does not set the price expected by the commodity first. The buyer, but he will have a reserve price, and then use the system provided by the auction system to raise the bid, and set the number of bidders for the product, the bidder will bid at a high price, and the bidder will receive a set amount of bid for each bid. At each bid, the military needs to set the "estimated price" and "purchase price". If the bid is obtained at the time of the next bid, the "estimated price" will be the closest to the original price and the "purchase price" is the highest price. In this way, the buyer can know who is currently bidding, so that the buyer is overshadowed by other buyers, and the system will notify the original winner whether to continue to subscript, and then cycle until the number of bids ends. 依據申請專利範圍第1項所述之比較式拍賣系統,其中,該拍賣系統賣方可跟買方介紹人分發佣金。According to the comparative auction system of claim 1, wherein the auction system seller can distribute the commission with the buyer introducer. 依據申請專利範圍第1項所述之比較式拍賣系統,其中,該拍賣系統賣方亦可設定之起標價,以向上採用投標金額越高之唯一者得標。According to the comparative auction system described in claim 1, wherein the seller of the auction system can also set the starting price, so that the higher the bid amount is higher, the bidder is awarded. 依據申請專利範圍第1項所述之比較式拍賣系統,其中,該唯一的人係以標售商品數量決定。According to the comparative auction system of claim 1, wherein the only person is determined by the number of items to be sold.
TW100131742A 2011-06-28 2011-06-28 A price-comparing auctioning method TW201301174A (en)

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