201234298 六、發明說明： 【發明所屬之技術領域】 杜口， 剛本發明是有關於-種廣告系統及其是有關於 一種將識別碼與廣告結合之廣告系 八法 【先前技術】 条AA \止 _2]冑告，可以泛指-切不針射特定對包括公益 廣告、旅遊廣告、商業廣告等等’藉由廣。’可讓多數 人去了解一項物品或是人。廣告<藉由佈告攔、傳單、 報紙、廣播、電視、網路或是行動載具等方式傳播出去 Ο201234298 VI. Description of the invention: [Technical field to which the invention belongs] Dukou, just the invention is related to an advertising system and it is related to an advertising system that combines an identification code with an advertisement. [Prior Art] AA \ _2 胄 胄 胄 , , , , , , , , , , , , , , , , , 胄 胄 胄 胄 胄 胄 特定 特定 特定 特定 特定‘Make the majority know about an item or a person. Advertising <propagation through bulletin board, flyers, newspapers, radio, television, internet or mobile vehicles Ο
.。現今社會，大部份的商人都會藉由廣Λ方式讓自家的 產品被大祕職，藉此提衫⑥祕貝率’ 111此，廣 告已是行銷策略中非常重要的/環° 1；00〇3]目]t的行銷，都僅能統計廣★被^擊*觀看的次數 ，若廣告是經由多個管道及多個不同發佈者發饰時，卻 無法統計從哪個管道或是從哪個發佈者發佈的廣告被最 多的消費者點擊或觀看。_此〆來，假設廣告商給每個 發佈者相同的廣告慶，但其中某個發佈者卻没努力宫傳 發佈將使得廣告商付出資金卻無法得到等值效兴。. . . In today's society, most of the merchants will let their own products be secreted by the vast way, so that the advertising is very important in the marketing strategy / ring 1;00 〇3]目]t marketing, can only count the number of times ★ is ★ hit * watch, if the advertisement is through multiple pipes and a number of different publishers, but can not count which pipe or from which Ads published by publishers are clicked or viewed by the most consumers. _This is the case, assuming that the advertisers give each publisher the same advertising, but one of the publishers has not worked hard to release the announcement, which will make the advertisers pay the funds but can't get the equivalent effect.
[0004] 基於上述理由，太欢DD 由不同發佈者發佈，讓;=廣告叹予不同的辨識碼並交 【發明内容】 ’廣告商便可_辨·^料連結至廣告 點擊觀看的:欠數，以解決上述=發伟者發佈的廣告被 [0005] 在提供一種廣A备从 本發明之其中 100104506 赝口系統及其方 、中一目的就是 表單編號卿1 以解決無、 第3耳/共丨8頁 热去統計各廣告 1002OO7«^7-n 201234298 發佈端發出廣告被點擊觀看之次數。 [0006] 根據本發明之另一目的，提出一種廣告系統，其包含一 廣告服務端、複數個廣告發佈端及一廣告接收端。廣告 服務端係儲存一廣告内容及複數個識別資訊。各廣告發 佈端係分別對應其中一識別資訊，且各廣告發佈端分別 發佈與廣告内容相關並包含識別資訊之一廣告訊息。廣 告接收端係接收其中一廣告發佈端所發佈之廣告訊息， 以根據廣告訊息之識別資訊連結至廣告内容。 [0007] 其中，其中經由廣告訊息之識別資訊使廣告内容被連結 時，廣告服務端將對對應識別資訊之廣告發佈端做一紀 錄。 [0008] 其中，廣告内容提供廣告接收端選擇性地下載一廣告服 務資訊。 [0009] 其中，廣告發佈端係包含一行動、載具或一看板，廣告訊 息則係以圖像、文字、聲音或其組合等形式設於行動載 具或看板上。 [0010] 其中，廣告訊息所包含之識別資訊係包含數字、符號、 辨識碼、一維條碼或二維條碼。 [0011] 其中，廣告接收端更包含一接收模組及一處理模組。接 收模組係接收行動載具或看板上之廣告訊息之識別資訊 。處理模組係連結接收模組以解析廣告訊息該識別資訊 ，並連結至廣告内容。 [0012] 其中，廣告發佈端係為一網路伺服器，網路伺服器係以 100104506 表單編號A0101 第4頁/共18頁 1002007857-0 201234298 [0013] [0014] [0015]Ο [0016]Ο 圖像、文字、聲音或其組合等形式將廣告訊息發佈於網 路上。 其中，廣告接收端係經由網路連結至網路伺服器所發稀 之廣告訊息。 其中，廣告接收端更將識別資訊以通訊方式發送至一廣 告加值應用端，廣告加值應用端則會回傳與廣告内容相 關之資訊至廣告接收端。 根據本發明之再一目的，提出一種廣告方法。首先，利 用一廣告服務端儲存一廣告内容及複數個識別資訊。然 後，提供複數傭廣告發佈端，各廣告發佈端係分別對應 其中一該識別資訊，且各廣告發佈端分別發佈與廣告内 容相關並包含識別資訊之一廣告訊息。最後，藉由一廣 告接收端接收其中一廣告發佈端所發佈之廣告訊息，以 根據廣告訊息之識別資訊連結至廣告内容。 承上所述，本發明之廣告系統及其方涂係在廣告訊息中 設予不同的辨識碼，庄每個發佈端則發佈其中一辨識碼 之廣告訊息。當消費者藉由辨識碼觀看廣告時，廣告商 便可統計發佛端發出廣告訊息被點擊之次數。 [0017] 【實施方式】 請參閱第1圖，其係為本發明之廣告系統之方塊圖。圖中 ，廣告系統1包含廣告服務端11、廣告發佈端12及廣告接 收端13。廣告服務端11儲存了廣告内容及複數個識別資 訊。各廣告發佈端12係分別對應其中一識別資訊’且各 廣告發佈端12分別發佈與廣告内容相關並包含識別資訊 100104506 表單編號Α0101 第5頁/共18頁 1002007857-0 201234298 之一廣告訊息。廣告接收端13係接收其中一廣告發佈端 13所發佈之廣告訊息，以根據廣告訊息之識別資訊連結 至廣告内容。 [00183 請參閱第2圖，其係為本發明之廣告方法之流程圖。其步 驟為：S21 :利用廣告服務端儲存廣告内容及複數個識別 資訊；S22 :提供複數個廣告發佈端，各廣告發佈端係分 別對應其中一識別資訊’且各廣告發佈端分別發佈與廣 告内容相關並包含識別資訊之一廣告訊息；及S23 :藉由 廣告接收端接收其中一廣告發佈端所發佈之廣告訊息， 以根據廣告訊息之識別資訊連結至廣告内容。 [0019] 請參閱第3圖，其係為本發明之廣告系統及其方法之第一 實施例之示意圖。圖中’廣告系統3包含了業主31、廣告 商32(即為本發明所述之廣告服務端）、行動載具33及消 費者34。第一實施例中，業主31提供了產品委託廣告商 32製作廣告，廣告商32便依據此產品製作廣告内容並儲 存起來，且廣告商32亦會製作與廣告内容相關之廣告訊 息，並將多個廣告訊息放入不甩的辨識碼（如一維條碼、 二維條碼等）。接著，廣告商32會將多個廣告訊息分別交 由多個發佈端去發佈，各發佈端則會將具有辨識碼之廣 告訊息分別以圖像、文字或其組合等形式，設置在各個 行動載具33(例如公車、單車、計程單等等）的外觀上， 讓各行動載具33在道路上行進時，使消費者34可看到具 有辨識碼之廣告訊息。當消費者34看到其中一行動載具 33所發佈之廣告訊息時，消費者34可利用相機（即為本發 明所述廣告接收端之接收模組）將廣告訊息拍攝起來，然 100104506 表單編號A0101 第6頁/共18頁 1002007857-0 201234298 後上傳到電腦（即為本發明所述廣告接收端之處理模組） 並解析廣告訊息之辨識碼’再根據解析後之辨識碼經由 網路連結至廣告商32端中的廣告内容。當廣告内容被連 開啟時’可提供廣告服務資訊（例如折價卷等）給消費 者34下栽。 [0020] Ο[0004] For the above reasons, Taihuan DD is released by different publishers, let; = advertising sighs different identification codes and submits [invention content] 'Advertisers can _ identify · ^ material linked to the ad click to watch: owe The number to solve the above-mentioned advertisement issued by the sender is [0005] in the provision of a wide A from the invention of the 100104506 mouthpiece system and its side, the first purpose is the form number Qing 1 to solve no, the third ear / A total of 8 pages of hot to count the number of advertisements 1002OO7 «^7-n 201234298 The number of times the advertisement was clicked and viewed. According to another object of the present invention, an advertisement system is provided, which includes an advertisement server, a plurality of advertisement distribution terminals, and an advertisement receiving end. The advertisement server stores an advertisement content and a plurality of identification information. Each of the advertisement distribution ends respectively corresponds to one of the identification information, and each of the advertisement distribution ends respectively publishes an advertisement message related to the advertisement content and includes one of the identification information. The advertisement receiving end receives the advertisement message published by one of the advertisement publishing ends to link to the advertisement content according to the identification information of the advertisement information. [0007] wherein, when the advertisement content is linked by the identification information of the advertisement message, the advertisement server side will make a record of the advertisement distribution end corresponding to the identification information. [0008] wherein the advertisement content providing advertisement receiving end selectively downloads an advertisement service information. [0009] Wherein, the advertisement publishing end includes an action, a vehicle or a billboard, and the advertisement information is set on the action vehicle or the kanban in the form of image, text, sound or a combination thereof. [0010] wherein the identification information included in the advertisement message includes a number, a symbol, an identification code, a one-dimensional barcode or a two-dimensional barcode. [0011] The advertisement receiving end further includes a receiving module and a processing module. The receiving module receives identification information of the advertising message on the mobile vehicle or the kanban. The processing module is coupled to the receiving module to parse the advertising message, the identification information, and link to the advertising content. [0012] wherein, the advertisement publishing end is a network server, the network server is 100104506, the form number is A0101, the fourth page, the total number of pages, 1002007857-0, 201234298, [0015] [0015] [0016]发布 Post advertisements on the web in the form of images, text, sounds, or a combination thereof. The advertisement receiving end is connected to the advertisement message sent by the web server via the network. The advertisement receiving end sends the identification information to the advertisement value-adding application end by means of communication, and the advertisement value-adding application end returns the information related to the advertisement content to the advertisement receiving end. According to still another object of the present invention, an advertising method is proposed. First, an advertisement server is used to store an advertisement content and a plurality of identification information. Then, the advertisement publishing end is provided, and each of the advertisement publishing ends respectively corresponds to one of the identification information, and each of the advertisement publishing ends respectively publishes an advertisement message related to the advertisement content and includes one of the identification information. Finally, an advertisement message issued by one of the advertisement distribution ends is received by an advertisement receiving end to link to the advertisement content according to the identification information of the advertisement information. As described above, the advertising system of the present invention and its smearing system are provided with different identification codes in the advertisement message, and each of the publishing terminals issues an advertisement message of one of the identification codes. When the consumer views the advertisement by the identification code, the advertiser can count the number of times the advertisement message is clicked. [Embodiment] Please refer to Fig. 1, which is a block diagram of an advertising system of the present invention. In the figure, the advertisement system 1 includes an advertisement server 11, an advertisement distribution terminal 12, and an advertisement receiving terminal 13. The advertisement server 11 stores the advertisement content and a plurality of identification information. Each of the advertisement distribution ends 12 corresponds to one of the identification information', and each of the advertisement distribution ends 12 respectively publishes an advertisement information related to the advertisement content and includes identification information 100104506 Form No. Α0101, Page 5 of 18, 1002007857-0 201234298. The advertisement receiving end 13 receives an advertisement message issued by one of the advertisement distribution terminals 13 to link to the advertisement content according to the identification information of the advertisement information. [00183] Please refer to FIG. 2, which is a flow chart of the advertising method of the present invention. The steps are as follows: S21: using the advertisement server to store the advertisement content and the plurality of identification information; S22: providing a plurality of advertisement publishing ends, each of the advertisement publishing ends respectively corresponding to one of the identification information', and each advertisement publishing end separately publishes the advertisement content Corresponding to and including one of the identification information advertisement information; and S23: receiving, by the advertisement receiving end, an advertisement message published by one of the advertisement delivery ends to link to the advertisement content according to the identification information of the advertisement information. [0019] Please refer to FIG. 3, which is a schematic diagram of a first embodiment of an advertising system and method thereof. In the figure, the advertisement system 3 includes an owner 31, an advertiser 32 (i.e., an advertisement server as described in the present invention), a mobile vehicle 33, and a consumer 34. In the first embodiment, the owner 31 provides the product commissioning advertiser 32 to create an advertisement, the advertiser 32 creates the advertisement content based on the product and stores it, and the advertiser 32 also creates an advertisement message related to the advertisement content, and will Ad messages are placed in unrecognized identification codes (such as 1D barcodes, 2D barcodes, etc.). Then, the advertiser 32 will distribute a plurality of advertisement messages to a plurality of publishers respectively, and each advertisement terminal will set the advertisement messages with the identification codes in the form of images, characters or a combination thereof, respectively, in each action. In the appearance of a 33 (e.g., bus, bicycle, taxi, etc.), when the mobile vehicle 33 is traveling on the road, the consumer 34 can see the advertisement message with the identification code. When the consumer 34 sees an advertisement message issued by one of the action vehicles 33, the consumer 34 can use the camera (ie, the receiving module of the advertisement receiving end of the present invention) to take an advertisement message, but 100104506 form number A0101 Page 6 of 18 pages 1002007857-0 201234298 After uploading to the computer (that is, the processing module of the advertisement receiving end of the present invention) and parsing the identification code of the advertisement message, and then according to the parsed identification code via the network link To the advertising content in the advertiser's 32 side. When the advertisement content is connected, advertisement information (e.g., a discount roll, etc.) may be provided for the consumer 34 to be downloaded. [0020] Ο
[0021] G 第一實施例中，各發佈端係自廣告商32中取得不同辨識 瑪之廣告訊息，假設消費者34係經由一發佈端A之行動載 具33所發佈的廣告訊息之辨識碼連結至廣告内容時，廣 告商32便會對對應辨識碼的發佈端A做一紀錄，如此一來 ’廣告商32可統計各發佈端發佈廣告訊息的效率。其中 ’若各發佈端所使用的行動載具33裝設有GPS定位系統， 且各行動載具33所行經的區域是囱定時，廣告商32更可 以經由辨識碼以及行動載具33的GPS定位系統，統計出廣 告内容在哪個區域中被最多的消費者34連結。 請參閱第4圖，其係為本發明之廣告系統及其方法之第_ 實施例之流程圖。其步驟為：S41 ^業主提供要廣告的產 品資訊給廣告商;S42 :廣告商製作關於產品的廣告内容 ;S43 :廣告商提供與廣告内容相關且具有不同辨識瑪之 廣告訊息至各發佈端；S44 :各發佈端利用行動栽具發佈 具有辨識碼之廣告訊息；S45 :消費者利用相機將廣告訊 息之辨識碼拍攝起來；S46 :消費者將辨識碼上傳至電腦 並解析，然後經由網路連結廣告内容；S47 :廣告内容被 開啟，並提供折價卷給消費者下載。 [0022] 100104506 請參閱第5圖，其係為本發明之廣告系統及其方法之第二 實施例之示意圖。圖中，廣告系統5包含了業主51、廣生 表單編號A0101 第7頁/共18買 1002007857-0 201234298 商52 '廣告看板53及消費者54。第二實施例中，業主51 提供了要廣告的產品資訊給廣告商52，廣告商52便針對 此產品設計了廣告内容教儲存起來，同時廣告商52也會 製作具有不同辨識碼之廣告訊息分別給多個發佈端。各 發佈端則會將具有辨織螞之廣告訊息以圖示、文字或其 組合等形式設置在廣告看板53上。當消費者54看到廣告 看板53上的廣告訊息時，可洲手機（即為本發明所述之 廣《接收端）將具有辨識碼之廣告訊息攝像起來，同時解 析辨識碼並㈣網料結至廣告岐，廣告内容被連結 開啟時Τ提供折^卷幾使用者下載使用。廣告商52亦 會對對應此辨識碼之發佈端做一記錄，可做為廣告商52 給發佈端廣告費用之依據。 [0023] [0024] β參閱第6® ’其係為本發明之廣告系統及其方法之第二 實施例之流程®。其步驟為：S61 :業主提供要廣告的產 品資訊給廣告商；S62 :廣告商製作關於產品的廣告内容 ’ S63 .廣告商提供與廣告内容相關且具有不同辨識碼之 廣告訊息至各發佈端;S64 :各發佈端利用廣告看板發佈 具有辨識碼之廣告訊息；S65 :消費者利用手機將廣告訊 息之辨識碼拍攝起來，並將辨識碼解析後經由網路連結 廣告内容；S66 :廣告内容被開啟，並提供折價卷給消費 者下載。 請參閱第7圖’其係為本發明之廣告系統及其方法之第三 實施例之示意圖。圖中，廣告系統7包含了業主71、廣告 商72、網路伺服器73及消費者74。第三實施例中，業主 71將要廣告的產品資訊告知廣告商72 ’廣告商72便製作 100104506 表單編號A0101 第8頁/共18頁 1002007857-0 201234298 與產品相關之膚生免— ’、内谷。然後廣告商72會將一些盥此廣 告内容相關的資tR十^ 一 、或蜮用品給各個部落客。部落客便會 將得到的資訊或是試用…θ 洛客便曰 、 '用的心付以圖文等形式編寫為廣告 訊息，並放置在網路伺服器73所提供的網頁上。當消費 者74利用可上網之電子裝置（即為本發明之所述之廣告接 收端）劉覽網頁時，可連結到部落客發佈廣告訊息的網頁 上。[0021] In the first embodiment, each of the publishers obtains an advertisement message of a different identifier from the advertiser 32, and assumes that the consumer 34 is an identification code of the advertisement message issued by the action carrier 33 of the issuer A. When linking to the advertisement content, the advertiser 32 will make a record for the distribution end A of the corresponding identification code, so that the advertiser 32 can count the efficiency of the advertisement information published by each publisher. Wherein, if the mobile vehicle 33 used by each issuing terminal is equipped with a GPS positioning system, and the area in which each mobile vehicle 33 travels is chiseling, the advertiser 32 can further locate the GPS via the identification code and the mobile vehicle 33. The system counts in which region the advertising content is linked by the most consumers 34. Please refer to FIG. 4, which is a flow chart of the first embodiment of the advertising system and method thereof. The steps are as follows: S41: the owner provides the product information to be advertised to the advertiser; S42: the advertiser creates the advertisement content about the product; S43: the advertiser provides the advertisement information related to the advertisement content and has different identification to each of the publishing terminals; S44: each publishing end uses an action device to issue an advertisement message with an identification code; S45: the consumer uses the camera to capture the identification code of the advertisement message; S46: the consumer uploads the identification code to the computer and parses, and then connects via the network Advertising content; S47: The advertising content is opened, and a discount volume is provided for the consumer to download. [0022] 100104506 Please refer to FIG. 5, which is a schematic diagram of a second embodiment of an advertising system and method thereof. In the figure, the advertisement system 5 includes the owner 51, Guangsheng form number A0101, page 7 / total 18 buy 1002007857-0 201234298 business 52 'advertisement billboard 53 and consumer 54. In the second embodiment, the owner 51 provides the product information to be advertised to the advertiser 52. The advertiser 52 designs the advertisement content for the product to be stored, and the advertiser 52 also creates the advertisement information with different identification codes. Give multiple publishers. Each of the publishers will place an advertisement message having a logo on the advertisement billboard 53 in the form of a logo, a text, or a combination thereof. When the consumer 54 sees the advertisement message on the advertisement billboard 53, the Kezhou mobile phone (that is, the wide receiving end of the present invention) images the advertisement message with the identification code, and simultaneously analyzes the identification code and (4) the network material knot. To the advertisement, when the advertisement content is linked, the user can download and use it. The advertiser 52 also makes a record for the posting end corresponding to the identification code, which can be used as the basis for the advertising fee provided by the advertiser 52 to the publishing end. [0024] β refers to the 6®' which is the flow of the second embodiment of the advertising system of the present invention and its method. The steps are: S61: the owner provides the product information to be advertised to the advertiser; S62: the advertiser creates the advertisement content about the product 'S63. The advertiser provides the advertisement information related to the advertisement content and having different identification codes to each publishing end; S64: each publishing end uses an advertisement billboard to issue an advertisement message with an identification code; S65: the consumer uses the mobile phone to capture the identification code of the advertisement message, and parses the identification code to link the advertisement content via the network; S66: the advertisement content is opened And provide a discount roll for consumers to download. Please refer to Fig. 7 which is a schematic diagram of a third embodiment of the advertising system and method thereof. In the figure, the advertising system 7 includes an owner 71, an advertiser 72, a web server 73, and a consumer 74. In the third embodiment, the owner 71 informs the advertiser 72 of the product information to be advertised. 'Advertiser 72 creates 100104506 Form No. A0101 Page 8/18 pages 1002007857-0 201234298 Product-related skin-free - ', 内谷. The advertiser 72 then sends some of the information related to the content of the advertisement to each blogger. The blogger will write the information or the trial... θ 洛 曰 、 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , When the consumer 74 utilizes the Internet-enabled electronic device (i.e., the advertisement receiving terminal described in the present invention), the website can be linked to the web page on which the blogger posts the advertisement message.
[0025] G 第一實施例中’廣告商72更可提供廣告内容給部落客， 讓部洛客可直接將廣告内容放置在網頁上，或是部落客 可使用者連至廣告内容以下載折價卷等相 關優惠其中’廣告商72可提供辨識今給杯落客讓部 落客可對辨識碼設定連結，讓消費者？4經由點 選辨識碼 連至廣。内谷，廣告商72便可得知部落客所發佈的廣告 訊息的人氣點擊率為何，以進行統計。[0025] In the first embodiment, the advertiser 72 can provide the advertisement content to the blogger, so that the guest can directly place the advertisement content on the webpage, or the blogger can connect the advertisement content to the advertisement content to download the discount. Volume and other related offers, 'Advertiser 72 can provide identification to the cup to allow the blogger to set up a link to the identification code, let the consumer? 4 Connect to the wide area by clicking the identification code. In the inner valley, the advertiser 72 can know the popularity hit rate of the advertisement message published by the blogger for statistics.
[0026] G 請參閱第8圖’其係為本發明之廣告系統及其方法之第三 實施例之流程@ 〇其步驟為：S81 :業主提供要廣告的產 品資訊給廣告商;S82:廣告商製作關於產品的廣告内容 ;S83 :廣告商提供與廣告内容相關之資訊或試用品給各 部落客；S84 :各部落客將得到之資訊或試用心得編寫為 廣告訊息’並經由網路伺服器發佈；S85 :消費者利用網 路連結至部落客所發佈之廣告訊息，以同時連結至廣告 内容；S86 :廣告内容被開啟，並提供折價卷姶消費者下 載。 上述中，廣告訊息内含的識別資訊亦可是一種簡碼，使 用者可利用手機將簡碼以簡訊的方式發送至一廣告加值 100104506 表單編號A0101 第9頁/共18頁 1002007857-0 [0027] 201234298 應用端，廣告加值應用端則會回傳與廣告内容相關之資 訊（如折價代碼、活動等）至手機，使用者便可得到折扣 的優惠或是更了解廣告之内容為何。假設使用者的手機 内建有無線射頻辨識（RFID)讀取器，廣告發佈端（可為廣 告看板、座椅、佈告攔等）所發佈之廣告訊息包含有RFID 標籤時，使用者可直接用手機去感應RFID標籤，以直接 連結到廣告内容。 [0028] 综上所述，本發明除可獲得各發佈端發佈廣告訊息的效 率之訊息外，若於加入會員或提供折價卷給消費者下載 前，要求消費者填寫問卷資料或個人資料，如：年齡、 性別、居住地…等，即可提供給廣告商作進一步的分析 ，此分析結果即可提供給廣告商或業主，進行廣告策略 分析或其他用途使用。 [0029] 又，在本發明中，廣告商一方面以發佈端之行動載具或 部落客提供免費内容吸引大量的消費者，另一方面則販 售行動載具或部落格之版面給業主，得以獲得經營收益 。尤其是在部落格中，在廣告商透過部落客之部落格不 只是提供廣告内容而已，還包括提供部落客的體驗經驗 ;其吸引消費者的注意，不僅廣告内容，更包括口碑傳 播的效果。如此，本發明不僅可協助廣告商取得經營收 益、更擴大業主的商品之廣告效果，更是提供發佈端及 部落客等更高的廣告收入，建立三方三赢之嶄新廣告服 務。 [0030] 以上所述僅為舉例性，而非為限制性者。任何未脫離本 發明之精神與範疇，而對其進行之等效修改或變更，均 100104506 表單編號A0101 第10頁/共18頁 1002007857-0 201234298 應包含於後附之申請專利範圍中。 【圖式簡單說明】 [0031] Ο[0026] Please refer to FIG. 8 'which is the flow of the third embodiment of the advertising system and method thereof according to the present invention. 步骤 The steps are as follows: S81: the owner provides product information to be advertised to the advertiser; S82: advertisement Produce advertising content about the product; S83: The advertiser provides information or test items related to the advertising content to each blogger; S84: Each blogger will get the information or trial experience to write the advertising message' and via the web server Release; S85: The consumer uses the network to link to the advertising message posted by the blogger to link to the advertisement content at the same time; S86: the advertisement content is opened, and the discounted volume is provided for the consumer to download. In the above, the identification information contained in the advertisement message may also be a short code, and the user may use the mobile phone to send the short code as a short message to an advertisement bonus 100104506. Form number A0101 Page 9/18 pages 1002007857-0 [0027 201234298 The application side, the advertising value-added application will return the information related to the advertising content (such as discount code, activities, etc.) to the mobile phone, the user can get a discount or better understand the content of the advertisement. Assume that the user's mobile phone has a built-in radio frequency identification (RFID) reader. When the advertisement information published by the advertisement publishing end (which can be used for advertising billboards, seats, bulletin boards, etc.) contains RFID tags, the user can directly use the RFID tag. The mobile phone senses the RFID tag to directly link to the advertising content. [0028] In summary, the present invention not only obtains the information about the efficiency of the advertisement information issued by each publisher, but also asks the consumer to fill in the questionnaire data or personal information before joining the member or providing the discount volume to the consumer for downloading, such as : Age, gender, place of residence, etc., can be provided to advertisers for further analysis. The results of this analysis can be provided to advertisers or owners for advertising strategy analysis or other purposes. [0029] In addition, in the present invention, the advertisers on the one hand attracts a large number of consumers by providing free content on the delivery side of the action vehicle or the blogger, and on the other hand, selling the mobile vehicle or the layout of the blog to the owner. Gain access to operating income. Especially in blogs, bloggers through bloggers do not only provide advertising content, but also provide experience experience for bloggers; it attracts consumers' attention, not only advertising content, but also the effect of word-of-mouth communication. In this way, the present invention not only assists the advertiser to obtain operating income, but also expands the advertising effect of the owner's goods, and provides higher advertising revenues such as the publishing terminal and the blogger, and establishes a new advertising service of three parties and three wins. [0030] The foregoing is illustrative only and not limiting. Any equivalent modifications or variations to the spirit and scope of the present invention, 100104506, Form No. A0101, Page 10 of 18, 1002007857-0 201234298, should be included in the scope of the appended claims. [Simplified illustration] [0031] Ο
[0032] 第1圖係為本發明之廣告系統之方塊圖； 第2圖係為本發明之廣告方法之流程圖； 第3圖係為本發明之廣告系統及其方法之第一實施例之示 意圖； 第4圖係為本發明之廣告系統及其方法之第一實施例之流 程圖； 第5圖係為本發明之廣告系統及其方法之第二實施例之示 意圖； 第6圖係為本發明之廣告系統及其方法之第二實施例之流 程圖； 第7圖係為本發明之廣告系統及其方法之第三實施例之示 意圖；以及 第8圖係為本發明之廣告系統及其方法之第三實施例之流 程圖。 【主要元件符號說明】 1、3、5、7:廣告系統 11 :廣告服務端 12 :廣告發佈端 13 :廣告接收端 31、 51、71 :業主 32、 52、72 :廣告商 33 :行動載具 34、54、74 :消費者 100104506 表單編號Α0101 第11頁/共18頁 1002007857-0 201234298 53 :廣告看板 73 :網路伺服器 S2卜S23、S4卜S47、S6卜S66、S81 〜86 :步驟 100104506 表單編號A0101 第12頁/共18頁 1002007857-01 is a block diagram of an advertising system of the present invention; FIG. 2 is a flowchart of an advertising method of the present invention; and FIG. 3 is a first embodiment of an advertising system and method thereof according to the present invention; 4 is a flow chart of a first embodiment of an advertising system and method thereof according to the present invention; FIG. 5 is a schematic diagram of a second embodiment of an advertising system and method thereof according to the present invention; A flowchart of a second embodiment of the advertising system and method of the present invention; FIG. 7 is a schematic diagram of a third embodiment of the advertising system and method thereof; and FIG. 8 is an advertising system of the present invention and A flow chart of a third embodiment of the method. [Main component symbol description] 1, 3, 5, 7: Advertising system 11: Advertising server 12: Advertising terminal 13: Advertising receiving terminal 31, 51, 71: Owners 32, 52, 72: Advertiser 33: Action With 34, 54, 74: Consumer 100104506 Form Number Α 0101 Page 11 / Total 18 Page 1002007857-0 201234298 53 : Advertising Signboard 73: Web Server S2 Bu S23, S4 Bu S47, S6 Bu S66, S81 ~ 86: Step 100104506 Form No. A0101 Page 12 of 18 Page20072007-0