TW201229936A - Diversified service method for mobile marketing platform - Google Patents
Diversified service method for mobile marketing platform Download PDFInfo
- Publication number
- TW201229936A TW201229936A TW100101003A TW100101003A TW201229936A TW 201229936 A TW201229936 A TW 201229936A TW 100101003 A TW100101003 A TW 100101003A TW 100101003 A TW100101003 A TW 100101003A TW 201229936 A TW201229936 A TW 201229936A
- Authority
- TW
- Taiwan
- Prior art keywords
- consumer
- service
- marketing
- advertising
- advertisement
- Prior art date
Links
- 238000000034 method Methods 0.000 title claims abstract description 41
- 230000008901 benefit Effects 0.000 claims abstract description 15
- 230000009471 action Effects 0.000 claims description 33
- 238000004364 calculation method Methods 0.000 claims description 18
- 238000012790 confirmation Methods 0.000 claims description 14
- PCHJSUWPFVWCPO-UHFFFAOYSA-N gold Chemical compound [Au] PCHJSUWPFVWCPO-UHFFFAOYSA-N 0.000 claims description 10
- 239000010931 gold Substances 0.000 claims description 10
- 229910052737 gold Inorganic materials 0.000 claims description 10
- 238000004891 communication Methods 0.000 claims description 9
- 239000000203 mixture Substances 0.000 claims description 8
- 230000002452 interceptive effect Effects 0.000 claims description 7
- 238000012795 verification Methods 0.000 claims description 4
- 238000006243 chemical reaction Methods 0.000 claims description 2
- 239000013256 coordination polymer Substances 0.000 claims description 2
- 239000000835 fiber Substances 0.000 claims 1
- 230000001360 synchronised effect Effects 0.000 claims 1
- 230000009286 beneficial effect Effects 0.000 abstract description 5
- 230000002708 enhancing effect Effects 0.000 abstract 1
- 238000010586 diagram Methods 0.000 description 9
- 230000006870 function Effects 0.000 description 7
- 230000000694 effects Effects 0.000 description 5
- 238000005516 engineering process Methods 0.000 description 3
- 230000003993 interaction Effects 0.000 description 3
- 230000003542 behavioural effect Effects 0.000 description 2
- 230000002354 daily effect Effects 0.000 description 2
- 230000008450 motivation Effects 0.000 description 2
- 230000008685 targeting Effects 0.000 description 2
- 241000282414 Homo sapiens Species 0.000 description 1
- 241000282320 Panthera leo Species 0.000 description 1
- 208000003251 Pruritus Diseases 0.000 description 1
- 238000013459 approach Methods 0.000 description 1
- 230000008859 change Effects 0.000 description 1
- 230000006378 damage Effects 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 230000005611 electricity Effects 0.000 description 1
- 230000007613 environmental effect Effects 0.000 description 1
- 230000003203 everyday effect Effects 0.000 description 1
- 230000002349 favourable effect Effects 0.000 description 1
- 238000007689 inspection Methods 0.000 description 1
- 238000009434 installation Methods 0.000 description 1
- 230000004807 localization Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 238000010295 mobile communication Methods 0.000 description 1
- 230000008569 process Effects 0.000 description 1
- 230000009467 reduction Effects 0.000 description 1
- 230000004043 responsiveness Effects 0.000 description 1
- 230000001568 sexual effect Effects 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
- 238000012360 testing method Methods 0.000 description 1
- 238000012546 transfer Methods 0.000 description 1
- 238000009941 weaving Methods 0.000 description 1
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
201229936 六、發明說明： 【發明所屬之技術領域】 本發明是涉及一種行動行銷平台之多元化服務方法。 【先前技術】 隨著時代的變遷，科技的精進，與多年的發展發展，網際 網路已經在社會的各個層面，為全人類提供便利，如：電子郵 件、即時消息、視頻會議，網路曰誌[blog]、網上購物等，成 為越來越多人的-種生活方式；現代化政府，資訊服務漸漸以201229936 VI. Description of the Invention: [Technical Field of the Invention] The present invention relates to a diversified service method for a mobile marketing platform. [Prior Art] With the changes of the times, the advancement of technology, and the development of many years, the Internet has provided convenience for all human beings at all levels of society, such as: e-mail, instant messaging, video conferencing, and Internet. Zhi [blog], online shopping, etc., has become more and more people - a way of life; modern government, information services gradually
電腦網路取代，如政府採購資訊利用電腦網路公開，買賣雙方 互動會更好，廠商可以取得公平的機會，如上網報稅、購置車 票等讓民眾減少馬路之奔波，網路對民眾生活影響，曰益加深 及擴大。 現考上、构的消賈日夕，消費者平均每曰，大約會花上三 t一以上的時間在網路上’如此—來，連帶也讓廣:主開始 ，改變對廣告行銷的思考模式，如何更有效的運用網 ，媒體來灯銷’成為廣告主的新目標；因為數據顯示，透過網 =來銷售產品’成功率是沒有做網路行鎖的兩倍，而有規 =準仃銷的銷售成功率，又是一般網路行銷方式的兩倍，透 過網路行銷，增加品牌和消費者對話的機會。 路與行ίϊ擴展，近年來已經趨近於飽和，隨著無線網 、:丁，通成的&行，行動行銷隨著全球行動電話用戶數的增 加’成為與消費者溝通的新管道’將行 用戶與行_戶的宣傳方式。k軌息傳遞給無線網路 手機;機螢幕愈來愈大，奸與功能也愈見先進， 手機已取代電視與電腦成為『M世代第 渡假或是日常休閒娛樂，人手-支3G手機^工作、 緙夂絲次▲ 于機即此隨時隨地上網 獲取各類M，使得手機成為個人即時取得外界第—手資訊的 201229936 貼身利器。 姻為如此’近年廣告线手_廣告滿意度，甚至 ：遠較網路廣告絲度[39%；|整整多了 21 2%，不是一般 生所志或戶外廣告等’這些只能單向傳播的媒體廣 ΐ 外’由於行動行銷更精準、有效的個人化 _ 用者對行動廣告的記憶率，高達_，透 J二動廣。產生的構買率也是網站廣告的Μ倍，但廣 SI:無法讓全部的人都滿意’有時依舊會對手機使;者造 銷，「看廣告、賺現金」的互利式行動行 夠幫^饋金也就愈多，等於料機就能 達=9^_錢，與其他行動行銷之廣告不同岐，可確實地 標，用戶者回饋率’進而達到深度傳播的行銷目 有值妨擁有收看廣告的自主權及_金多寡的掌控權，不且 動=:推：二告費來」的問題，讓消費者； 憶率、睹^會f致'为費者的反感，並能達到更高的廣告記 1率’且為廣告主和消#者，創造絕對精準的雙向溝 通模式，優於傳統行動行銷。 艾⑺再 【發明内容】 、所欲解決的問題點： 前述的互利式行動行銷存在著下列問題點： 的關μ〜3行動行辦目較於傳統媒體廣告，甚至於網路新興 =子廣，、傳統行動行銷，互利式行動廣告更具有非 範圍、！raj'、」回饋金應用方便與否」、「回饋金應用 的口 造成應用上的困難點頗多，這也是目前大多數 因。廣口主’仍對於互利式行動廣告抱持保留態度的原 201229936 有鑑於此’如何讓回饋金的應用，更加方便、廣泛 j視打為、廣告效果轉為實際的收益，讓主^ 方都能滿便成為本發明欲改進的目的之一。 雙 目刖行動通崎置的規格功能不―，能配合的廣 i群Γ=Γ隨置功能的不同’使得廣告主在選擇目標 、-難又S加，另一方面，並不是所有的消費者，都合右 訊裝置的f慣’不常使用行動通訊裝置的消費^， 大有人在。 、 有鑑於此’如何讓所有的消費者，都能使用到互利式行 fσ的服務，並且免除廣告主在_目漁群上_度，讓、、肖 進的目的之二 廣告找消費者，便成為本發明欲改 料動廣告的服務與使用，除了使⑽定的行動通 體，、以去了要正常的執行廣告，更需要下載特定的軟 訊裝置的使用，時常有與通訊裝置其他功 ’對於消費者而言’是一種困擾與麻煩，讓互利 式仃動廣告的接受度下降。 1鑑於此，如何讓消費者，能方便獲得廣告，且不受硬體 日、=體的限制，不對消費者產生困擾，便成為本發明欲 目的之三。 目1 前互利式行動廣告中，回饋金的實際使用上，一般有 ϊίϊ:抵用電信費、網路構物中心福利金等應用方式，應 ”夠廣、不夠全面，而且回饋金的實際使用上，對消費 而。蚀有不夠方便的疑慮，對消費者的吸引力有限；另一方 = 金的實際支出上’對廣告主而言，有不夠安全的疑慮， 對廣告主的吸引力有限。 、，有鑑於此，如何提高回饋金的細層面、安全性，以增加 對消費者廣告主的吸引力，便成為本發明欲改_目的之四。 201229936 二、本發明的技術手段： 本發明目的在於提供_種具備互利式廣告、符合精準行銷 標準[Behavioral Targeting] '能提高行銷效益、並能提供一小額 消費服務的行動行銷平台之多元化服務方法。 為解決前述問題及達到本發明的目的，本發明技術手段， 共有三種實施型態： 第-實施型態：為一種行動行銷平台之多元化服務方法， 其包括： „A.提供一設於遠端、並具有一行銷服務平台（100)的服務伺 服Is組(1); q 於該行銷服務平台(1GG)m_、並與該服務舰 益組(1)連繫的實體業者(2); …於該行銷服務平台(1〇_註冊、並與該服務舰 器組(1)連繫的網路業者(3 ”及 於该行銷服務平台_内註冊、並與該服務飼服器 、且⑴連繫、提供廣告(41)的廣告合作方(4); 仃銷服務平台(應)内，提供—能與該行銷服務平台 具有商業端(51)與顧客端(52)、能以網路收發訊息 K告(41)的廣告服務模組(5)，供已於該行銷服務平台 n i f冊的數個消費者⑽，透過該消費者⑽的電子裝置 (20)來連網使用； 普由1 丁鎖服務平台(100)之廣告服務模組⑶，提供該消 Μη 一廣告(41)，並讓該消費者(10)決定是否讀取該廣告 (41)， P ^ W韻費者⑽決定讀取該廣告(41)，並於該消費者(10) 。亥廣告(41)之後，該廣告服務模組(5)回傳一確認訊 ^作方Γ知t行銷服務平台(100)，將相應於該廣告(41)之廣告 4)所提供的回饋利益(42)、計算轉換為消費點數⑺，回 201229936 饋給前述消費者(10) ’並同步記錄/顯示於行銷服務平台（100) 和廣告服務模組(5)上；以及 E.當消費者(10)讀取該廣告(41)、行銷服務平台(i〇〇)進行 完回饋動作之後，該行銷服務平台（100)計算提供廣告平台及 傳遞廣告之服務費(8)，並傳遞至廣告合作方(4)處； 其特徵在於： G.當消費者(10)持電子裝置(20)，於實體業者(2)或網路業 者(3)處消費時’能透過前述電子裝置(2〇)，以廣告服務模組(5) 之顧客端(52) ’輸入位於該實體業者(2)或網路業者(3)處的行動 條碼(Q) ’及該消費者(10)之代表號碼(3〇)、消費金額(4〇)和顧 客密碼(50) ’並確實破定後’該廣告服務模組(5)能連繫告知該 行銷服務平台(100)，將該消費金額(40)計算轉換為、與該消費 金額(40)匹配的消費點數扣除額(71)，再自消費者(1〇)的消費點 數(7)中、扣除前述消費點數扣除額(71)，並將消費者(1〇)之消 費點數(7)的剩餘額度，同步記錄於行銷服務平台(1〇〇)和廣告 服務模組(5)内； ' ° Η.同時，當消費點數扣除額(71)、自消費者(1〇)的消費點 數(7)中被扣除後，行銷服務平台(1〇0)會同時將消費點數扣除 額(71)、計算轉換為消費金(X)，並即時提供給實體業者(2)或 網路業者(3)，使實體業者(2)或網路業者ρ)、能以一特定方式 (Μ)來確認該筆消費金(X)，以確認該消費者(1〇)此次的消費行 為有效。 ' 根據上述的行動行銷平台之多元化服務方法，所述特定 方式(Μ)，是為下列之一 ··透過行銷服務平台(1〇〇)來確認、透 過廣告服務模組(5)之商業端(51)來確認、透過廣告服務模組(5) 之顧客端(52)來確認。 根據上述的行動行銷平台之多元化服務方法，所述廣告 服務模組(5)内，更具有—能供消費者⑽、自行將消費點數⑺ 201229936 增加的小額加值端(53); 而所述廣告服務模組(5)内，更具有一能讓各消費者(1〇) 間，透過網際網路，相互傳遞圖片、影音、文字的交流端(54)。 根據上述的行動行銷平台之多元化服務方法，所述廣告 (41)的廣告格式，是為下列之一或其混合：文字、圖像、 互動式多媒體、問卷； 而所述行動條碼(Q)内所包含資訊，是為下列之一或其混 合.商家代碼(Q1)、商家資訊(Q2)、商品代碼(Q3)、商品資訊、 (Q4)； 口另所述行動條碼(Q)是為二維條碼，該二維條碼的格式，籲 疋為下列之一 .SuperCode型條碼、CodaBlock型條碼、SoftStrip 型條碼、PDF417型條碼、Datamatrix型條碼、Maxicode型條碼、 QR Code型條碼、Code 49型條碼、c〇de 型條碼、c〇de 〇ne ^條碼、Vericode型條碼、CP型條碼、c〇dabl〇ckF型條媽、田 字碼(Calra code)、uitmcode型條碼、Aztec型條碼、c〇1〇r c〇de 型條碼、漢信碼； 並所述電子展置(2〇)’是為下列之一：手機、智慧型手機、 個人數位助理、筆記型電腦、平板電腦、電子書。 第一實施型態.為一種行動行銷平台之多元化服務方法，籲 其包括： 。A.提供叹於遠端、並具有一行銷服務平台(1㈨)的服務伺 服器組(1)、 。至少一於該行銷服務平台（100)内註冊、並與該服務伺服 器組(1)連繫的實體業者(2)、 as, ^、1#於6玄行銷服務平台（1〇〇)内註冊、並與該服務伺服 器組⑴連繫的網路業者⑶、及 ,Π於：仃銷服務平台(1〇〇)内註冊、並與該服務伺服器 .、且（）連繫、提供廣告(41)的廣告合作方⑷； B.於行銷服務平台（100)内，提供一能與行銷服務平二 (100)連繫、具有商業端(51)與顧客端(52)、能以網路收發訊: 和提供廣告⑷)的廣告服務·(5)，供已於該行銷服務平二 (100)内註冊的數個消費者⑽，透過該消費 $ (20)來連網使用； c.藉由行銷服務平台(100)之廣告服務模組(5)，提供★亥消 費者⑽-廣告(41) ’並讓該消費者⑽決定是否讀取該廣告 (41)， 當該消費者(10)決定讀取該廣告(41)，並於該消費者(川) 已經讀取完該廣告(41)之後，該廣告服務模組(5)回傳一確認訊 號(6) ’告知該行銷服務平台（1〇〇)，將相應於該廣告(41)之廣止 合作=(4)所提供的回饋利益(42)、計算轉換為消費點數(?) 饋給前述消費者(10)，並同步記錄/顯示於行銷服務平台（〗〇〇) 和廣告服務模組(5)上；以及 口 E.當消費者(10)讀取該廣告(41)、行銷服務平台（1〇〇)進行 完回饋動作之後，該行銷服務平台（100)計算提供廣告平台及 傳遞廣告之服務費(8)，並傳遞至廣告合作方(4)處f σ ° 其特徵在於： G當消費者(10)持電子裝置(20)，於實體業者(2)或網路業 者(3)處消費時，能透過前述電子裝置(20)，以廣告服務模組(5') 之商業端(51)，輸入該實體業者(2)或網路業者(3)的商家代碼 (Q1)、商家密碼(L)，及該消費者(10)之代表號碼(3〇)、消費金 額(40)和顧客密碼(50) ’並確實確定後，該廣告服務模組⑺能 連繫告知該行銷服務平台（1〇〇)，將該消費金額(4〇)計算轉換 為、與該消費金額(40)匹配的消費點數扣除額(7])，再自消費 者(1〇)的消費點數(7)中、扣除前述消費點數扣除額(71)，並將 消費者(10)之消費點數⑺的剩餘額度，同步記錄於行銷服務平 台(100)和廣告服務模組(5)内； 201229936 數⑺扣除額(71)、自消費者(10)的消費點 額σ Λϋ行銷服務平台(100)會同時將消費點數扣除 為j肖費金(χ)，並即時提供給實體業者(2)或 (=來確認該_費綱，以確娜肖#者⑽此次的消費5 馬有效Λ 根據上_行動行辭台之多元錄務方法，所述 方式(Μ) ’是為下列之一：透過行銷服務平台(應)來確認 過廣告服務模組(5)之商業端⑼來確認、透過廣告服務模 之顧客端(52)來確認。 、w 根據上述的行動行銷平台之多元化服務方法，所述廣告 服務模組⑶内，更具有一能供消費者⑽、自行將消免點數⑺ 增加的小額加值端(53); 而所述廣告服務模組(5)内，更具有一能讓各消費者(1〇) 間’透過網際網路’相互傳遞圖片、影音、文字的交流端(54)。 根據上述的行動行銷平台之多元化服務方法，所述廣告 (41)的廣告格式’是為下列之一或其混合：文字圖像、影片、 互動式多媒體、問卷； 而所述電子裝置(20)，是為下列之一：手機、智慧型手機、 個人數位助理、筆記型電腦、平板電腦、電子書； 且所述代表號碼(30) ’是為下列之一：手機號碼、個人帳 號。 第三實施型態：為一種行動行銷平台之多元化服務方法， 其包括： A.提供一設於遠端、並具有一行銷服務平台（1〇〇)的服務伺 服器組(1)、 至少一於該行銷服務平台（100)内註冊、並與該服務伺服 器組(1)連繫的實體業者(2)、 201229936 ㈣於該行銷服務平台(卿)内註冊、該服務伺服 器組⑴連繫的網路業者(3)、及 =於^銷服務平台⑽)内註冊、並與該服務伺服器 、且（）連繫、提供廣告(41)的廣告合作方(4); 行ίίΪ平?(1〇〇)内，提供一能與行銷服務平台 夺接㈣/、有商業端(51)與顧客端(52)、能明路收發訊息 和祕廣告⑷)的廣告服務輸⑶，供已於該行銷服務平台 (100)内註冊的數個消費者⑽，透過該消費者⑽的電子 (20)來連網使用； iThe replacement of computer networks, such as government procurement information using the computer network to open, the interaction between buyers and sellers will be better, manufacturers can obtain fair opportunities, such as online tax returns, purchase tickets, etc., so that people reduce the roads, the impact of the Internet on people's lives, Benefits deepen and expand. Nowadays, on the day of the test, the average consumer spends about three t to more than one time on the Internet. 'So--and the same: let the Lord start, change the thinking mode of advertising marketing, How to use the network more effectively, the media to sell the light 'become the new target of the advertiser; because the data shows that the sales rate of the product through the network = is not twice as fast as the network lock, and the rule = the sales The sales success rate is twice that of general Internet marketing. Through online marketing, opportunities for brand and consumer dialogue are increased. Roads and lines ϊ ϊ expansion, in recent years has approached saturation, with the wireless network, Ding, Tongcheng & line, mobile marketing with the increase in the number of global mobile phone users 'to become a new channel of communication with consumers' The way to promote users and lines. The k-track is passed to the wireless network mobile phone; the screen of the machine is getting bigger and bigger, and the function and the function are becoming more and more advanced. The mobile phone has replaced the TV and the computer to become the M-generation holiday or daily entertainment, and the hand-support 3G mobile phone ^ Work, 缂夂丝次 ▲ On the machine, you can access all kinds of M online anytime and anywhere, making the mobile phone become the 201229936 personal weapon for personal instant access to the first-hand information. Marriage is so 'in recent years, advertising line _ advertising satisfaction, and even: far more than online advertising silk [39%; | a full 21 2%, not a general life or outdoor advertising, etc.] these can only be one-way communication The media is wide-ranging. 'Because of the more accurate and effective personalization of mobile marketing _ User's memory rate for mobile advertising, up to _, through J. The resulting buy-in rate is also twice that of the website advertisement, but the wide SI: can't make all the people satisfied. 'Sometimes it will still be made to the mobile phone; the salesman, the "see ads, earn cash" mutual benefit action is enough ^The more the feeds, the more the machine can reach =9^_ money, which is different from other mobile marketing ads. It can be used as a landmark, and the user feedback rate, and then the depth of communication, has a value. The autonomy of advertising and the control of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ High advertising rate 1 and for advertisers and consumers, creating an absolutely accurate two-way communication model, better than traditional mobile marketing. Ai (7) and then [invention content], the problem to be solved: The aforementioned mutually beneficial action marketing has the following problems: The closing of the μ~3 action line is better than the traditional media advertising, even the Internet emerging = Ziguang , traditional mobile marketing, and mutually beneficial mobile advertising are more non-scoped! "Raj', "Responsiveness of the application of rewards" or "there is a lot of difficulties in the application of the feedback application. This is also the reason for most of the current reasons. The mouth of the mouth is still reserved for the mutual benefit of mobile advertising." 201229936 In view of this, how to make the application of rewards more convenient, widely used, and the effect of advertising is turned into actual income, so that the main party can be full of one of the purposes of the present invention. The action function of the action of the Kawasaki set is not--the wide-ranging group that can be matched with the different functions of the 'supplied functions', so that the advertiser is choosing the target, and it is difficult to add S, on the other hand, not all consumers, The right of the right-hand device is not often used for the consumption of mobile communication devices. Many people are there. In view of this, how can all consumers use the service of mutual benefit fσ and exempt advertisers from _ On the target of the fishing group, _ degree, let, and Xiao Jin’s second purpose advertisement to find consumers, has become the service and use of the invention to modify the advertising, in addition to making (10) the action of the whole body, to go to normal Execute advertising, more In order to download the use of a specific soft device, there are often other problems with the communication device 'for the consumer' is a kind of trouble and trouble, so that the acceptance of the mutual benefit of the advertising is reduced. 1 In view of this, how to make consumers, It is easy to obtain advertisements, and it is not subject to hardware day and body restrictions, and it does not cause trouble to consumers. It becomes the third purpose of the present invention. Item 1 In the former mutually beneficial action advertisement, the actual use of the feedback money generally has Ϊίϊ: Application methods such as offsetting telecommunications charges and network structure center benefits should be “wide enough, not comprehensive enough, and the actual use of rewards, and consumption. The eclipse is not convenient enough to have a limited appeal to consumers; the other side = the actual expenditure of gold' is not safe enough for advertisers to have limited appeal to advertisers. In view of this, how to improve the fine-level and security of the rewards to increase the appeal to the consumer advertisers has become the fourth object of the present invention. 201229936 II. Technical means of the present invention: The purpose of the present invention is to provide a diversified service of a mobile marketing platform that has a mutually beneficial advertisement and meets the marketing standard [Behavioral Targeting], which can improve marketing efficiency and provide a small amount of consumer service. method. In order to solve the foregoing problems and achieve the object of the present invention, the technical means of the present invention have three implementation modes: First-implementation type: a diversified service method for a mobile marketing platform, which includes: „A. Providing a far-reaching a service servos group (1) having a line of service platforms (100); q an entity (2) associated with the service service platform (1GG) m_ and associated with the service ship group (1); ...in the marketing service platform (1〇_registered, and connected to the service ship group (1) network operator (3) and registered in the marketing service platform_, and with the service feeder, and (1) The advertising partner (4) that links the advertisement (41); the credit service platform (shall), provides - can have the commercial end (51) and the client (52) with the marketing service platform, The advertisement service module (5) of the road sending and receiving message K (41) is provided for the plurality of consumers (10) who have been in the nif book of the marketing service platform, and is connected to the network through the electronic device (20) of the consumer (10); The advertising service module (3) of the 1 Dings service platform (100) provides the advertisement (41) and allows the consumer (10) to decide Whether to read the advertisement (41), the P^W fee provider (10) decides to read the advertisement (41), and after the consumer (10). Hai advertisement (41), the advertisement service module (5) returns Pass the confirmation message to know the t-marketing service platform (100), and convert the feedback benefit (42) provided by the advertisement (4) corresponding to the advertisement (41) into the consumption point (7), back to 201229936 The aforementioned consumer (10) 'and simultaneously recorded/displayed on the marketing service platform (100) and the advertising service module (5); and E. when the consumer (10) reads the advertisement (41), the marketing service platform ( I〇〇) After the feedback action is completed, the marketing service platform (100) calculates the service fee (8) for providing the advertising platform and delivering the advertisement, and transmits it to the advertising partner (4); the feature is: G. When the consumption (10) holding the electronic device (20), when the consumer (2) or the network operator (3) consumes, can use the aforementioned electronic device (2) to serve as the client of the advertising service module (5) ( 52) 'Enter the action bar code (Q)' at the entity (2) or the network operator (3) and the representative number (3〇) of the consumer (10), the amount of consumption (4〇) and the customer secret (50) 'After the verification is successful', the advertising service module (5) can inform the marketing service platform (100) to convert the calculation of the consumption amount (40) to match the consumption amount (40). The deduction of consumption points (71), and the deduction of the aforementioned consumption points (71) from the consumer (1) consumption points (7), and the consumer (1〇) consumption points ( 7) The remaining amount is recorded in the marketing service platform (1〇〇) and the advertising service module (5) simultaneously; ' ° Η. At the same time, when the consumption points are deducted (71), from the consumer (1〇) After the deduction of the consumption points (7), the marketing service platform (1〇0) will simultaneously convert the deduction point (71), the calculation into the consumption (X), and provide it to the entity (2). Or the Internet operator (3), which enables the entity (2) or the network operator ρ) to confirm the consumer (X) in a specific way (Μ) to confirm the consumer (1〇) this time. The consumption behavior is effective. According to the above-mentioned diversified service method of the mobile marketing platform, the specific method (Μ) is one of the following: • Confirmation through the marketing service platform (1〇〇), through the business of the advertising service module (5) The terminal (51) confirms and confirms with the client (52) of the advertisement service module (5). According to the above-mentioned diversified service method of the action marketing platform, the advertising service module (5) further has a small value added end (53) that can be used by the consumer (10) to increase the number of consumption points (7) 201229936 by itself; The advertising service module (5) further has an exchange end (54) for allowing consumers (1) to transfer pictures, videos, and texts through the Internet. According to the diversified service method of the above action marketing platform, the advertisement format of the advertisement (41) is one of the following or a mixture thereof: text, image, interactive multimedia, questionnaire; and the action barcode (Q) The information contained in the information is one of the following or a mixture thereof. Merchant code (Q1), business information (Q2), commodity code (Q3), product information, (Q4); the action bar code (Q) is 2D barcode, the format of the 2D barcode is one of the following. SuperCode barcode, CodaBlock barcode, SoftStrip barcode, PDF417 barcode, Datamatrix barcode, Maxicode barcode, QR Code barcode, Code 49 Bar code, c〇de type bar code, c〇de 〇ne ^ bar code, Vericode type bar code, CP type bar code, c〇dabl〇ckF type bar, field code (Calra code), uitmcode type bar code, Aztec type bar code, c〇 1〇rc〇de type bar code, Hanxin code; and the electronic display (2〇)' is one of the following: mobile phone, smart phone, personal digital assistant, notebook computer, tablet computer, e-book. The first implementation type is a diversified service method for a mobile marketing platform, which calls for: A. Provide a service server group (1) that is remotely located and has a line of service platforms (1 (9)). At least one entity (2), as, ^, 1# registered in the marketing service platform (100) and connected to the service server group (1) in the 6th marketing service platform (1〇〇) Registered and connected to the server group (1) of the service server group (1), and, in the: credit sales service platform (1〇〇), and connected with the service server, and () Advertising (41) of the advertising partner (4); B. In the marketing service platform (100), providing a connection with the marketing service Pingji (100), with the commercial end (51) and the client (52), can Internet telephony: and advertising services that provide advertising (4)) (5) for a number of consumers (10) who have registered in the marketing service (2) to use the network (20) for online use; c. Providing ★Hai Consumer (10)-Advertising (41) by the advertising service module (5) of the marketing service platform (100) and letting the consumer (10) decide whether to read the advertisement (41), when the consumption (10) decides to read the advertisement (41), and after the consumer (Chuan) has read the advertisement (41), the advertisement service module (5) returns a confirmation signal (6) 'information The marketing suit The platform (1〇〇) feeds the feedback benefit (42) corresponding to the advertisement cooperation (41) and the calculation into a consumption point (?) to the aforementioned consumer (10). And simultaneously recorded/displayed on the marketing service platform (〗 〖) and the advertising service module (5); and the mouth E. When the consumer (10) reads the advertisement (41), the marketing service platform (1〇〇) After the feedback action is performed, the marketing service platform (100) calculates the service fee for providing the advertising platform and delivering the advertisement (8), and passes it to the advertising partner (4) f σ °, which is characterized by: G as a consumer (10) The electronic device (20), when consumed by the entity (2) or the network operator (3), can pass through the aforementioned electronic device (20) to the commercial end (51) of the advertising service module (5'). Enter the merchant code (Q1), merchant password (L) of the entity (2) or network provider (3), and the representative number (3) of the consumer (10), the amount of consumption (40), and the customer password. (50) 'After the determination is made, the advertising service module (7) can inform the marketing service platform (1〇〇), and convert the calculation of the consumption amount (4〇) to and from the consumption amount (40). The deduction of the consumption points (7), and the deduction of the aforementioned consumption points (71) from the consumer (1) consumption points (7), and the consumer (10) consumption point The remaining amount of the number (7) is recorded in the marketing service platform (100) and the advertising service module (5) simultaneously; 201229936 number (7) deduction (71), consumption point from the consumer (10) σ Λϋ marketing service platform ( 100) At the same time, the consumption points will be deducted into j Xiao Feijin (χ), and will be provided to the entity (2) or (= to confirm the _ fee, to confirm the Naxi # (10) this consumption 5 horses Effective Λ According to the multi-task method of the _ action line, the method (Μ) is one of the following: through the marketing service platform (should) to confirm the commercial end (9) of the advertising service module (5) Confirmation is confirmed by the client (52) of the advertising service model. According to the above-mentioned diversified service method of the mobile marketing platform, the advertising service module (3) further has a small value added end (53) for the consumer (10) to increase the number of cancellation points (7) by itself; The advertising service module (5) further has an exchange end (54) for allowing consumers (1) to pass pictures, videos, and texts through the Internet. According to the diversified service method of the above-mentioned mobile marketing platform, the advertisement format of the advertisement (41) is one or a combination of the following: a text image, a movie, an interactive multimedia, a questionnaire; and the electronic device (20) ) is one of the following: mobile phone, smart phone, personal digital assistant, notebook computer, tablet computer, e-book; and the representative number (30) 'is one of the following: mobile phone number, personal account number. The third embodiment: a diversified service method for a mobile marketing platform, comprising: A. providing a service server group (1) located at a remote location and having a marketing service platform (1), at least An entity (2), 201229936 (4) registered in the marketing service platform (100) and associated with the service server group (1), registered in the marketing service platform (Q), the service server group (1) The advertising partner (4) who is registered with the network provider (3) and = in the service platform (10), and is associated with the service server and (), provides the advertisement (41); line ίίΪ In Ping (1〇〇), provide an advertising service (3) that can be connected to the marketing service platform (4)/, with commercial terminals (51) and customers (52), and can send and receive messages and secret advertisements (4). For a number of consumers (10) who have registered in the marketing service platform (100), use the electronic (20) of the consumer (10) to connect to the network; i
C.藉由行銷服務平台（100)之廣告服務模組(5)，提供該消 費者(10)-廣告⑷），並讓該消費者⑽決定是否讀取該廣告 (41)， ^當該消費者⑽決定讀取該廣告(41)，並於該消費者⑽ 已經讀取完該廣告(41)之後，該廣告服務模組(5)回傳一確認訊 號(6) ’告知該行銷服務平台（1〇〇)，將相應於該廣告(41)之廣告 合作=(4)所提供的回饋利益(42)、計算轉換為消費點數(乃，回 饋給前述消費者(10)，並同步記錄/顯示於行銷服務平台（1〇〇) 和廣告服務模組(5)上；以及 E.當消費者(1〇)讀取該廣告(41)、行銷服務平台（1〇〇)進行 完回饋動作之後，該行銷服務平台（100)計算提供廣告平台及 傳遞廣告之服務費(8)，並傳遞至廣告合作方(4)處； 其特徵在於： G.當消費者(1〇)持電子裝置(20)，於實體業者(2)或網路業 者(3)處消費時’能透過前述電子裝置(2〇)，以廣告服務模組(5) 之顧客端(52)，輸入該實體業者(2)或網路業者(3)的商家代碼 (Q1)、商品代碼(Q3) ’該消費者(1〇)之代表號碼(3〇)、消費金額 (40)和顧客密碼(50)，及至少另一消費者(1〇)之代表號碼(3〇)， 並確實確定後’該廣告服務模組(5)能連繫告知該行銷服務平 201229936 台(100) ’將該消費金額⑽計算轉換為、與該消費金額 配的ί費點數扣除額(71) ’再自消費者(10)的消費點數(7)中、 扣除前述消費點數扣除額⑼’並將消費者(1〇)之消費 (=餘額度’同步記錄於行銷服務平台_和廣告服務模組 、Η.當消費點數扣除額(71)、自消費者⑽的消費點數 ^皮^除後’行銷服務平台(1〇〇)會同時將消費點數扣除額、 計算轉換顧#維）’並㈣触給實《者⑵翻路業者 ⑶’使實體業者(2)或網路業者⑶、能以一特定方式⑽來^切 該筆消費金(X) ’以確認該消費者⑽此次的消費行為有效厂、 J.同時，該廣告服務模組(5)能連繫告知前述另一消費者 ⑽’傳遞-消費證明⑼’至該另一消費者⑽的電子農置⑽ 中’使該另-消費者(10)能於實體業者(2)或網路業者 以 消費證明(9)來消費》 根據·^述的行動行銷平台之多元化服務方法，所述特定 方式(M) ’是為下列之-：透過行銷服務平台(100)來確認、透 過廣告服務模組⑶之商業端(5!)來確認、'透過廣告服務模組 之顧客端(52)來確認； ’ 而所述廣告服務模組(5)内，更具有一能供消費者(1〇)、自 行將消費點數(7)增加的小額加值端(53); 且所述廣告服務模組(5)内，更具有一能讓各消費者(1〇) 間，透過網際網路，相互傳遞圖片、影音、文字的交流端(54)。 〜另所述廣告(41)的廣告格式，是為下列之一或其混合：文 子、圖像、影片、互動式多媒體、問卷； 又所述電子裝置(20)，是為下列之一：手機、智慧型手機、 個人數位助理、筆記型電腦、平板電腦、電子書； 並所述代表號碼(30)，是為下列之一：手機號碼、個人帳 201229936 再所述消費證明(9)，是為下列之—：驗 後的圖示、二維條碼。 驗-用終加密 二、對照先前技術之功效： =發日种，透過互利式廣告的方式，也就是「看卢生 賺現金」的方式’更·廣告服務模组⑶的消費服^、 傳統互利式廣告，顧客群有限、消費 項 解決 明不但將電_射機用戶】美=廣= 工權 '主導權，更加的客製化，消費者能Ϊ己Ϊ ίϊ23σ(41)、並具有「等值回饋」的效果，不但符2 則定律:「每項朝某個方向的商業行為二 =二 是反方向的商業行為」，更讓消費者⑽覺 廣止藉由行銷服務平台_之廣告服務模組⑺， *廣告(41)能被消費者⑽主動找到、以取得實 m ’㈣者⑽能獲得消費點數⑺與更ΐ 又’對消費者⑽與廣告合作方(4)雙方而言都有利， =:亍舰務平台_ ’也能讓廣告⑼打動目標客= 費者(10)的心’達到行鎖的最終目的「銷售」。 透過廣告服務模組(5)的消費服務，讓廣告合 =方(4)與消費者⑽的關係更緊密’對廣告合作方⑷而言，能 免於大量的廣告花費與不確定性’對消費者而言，不會有廣告 不請自來_擾，無遭致賴者反感的問題。 心It發明中，透過廣告服務模組(5)的請客功能之配合，能 讓消費者(ίο)傳遞對本發明的體驗使用[c〇nnec猶，再自己去 =斷地複製、推薦[DevelQpm_，提昇廣告效益與口碑散 佈，如此一來，能快速的打入消費者之社群[cormmmity]中， 所以’只要有一個使用本發明之廣告服務模組(5)的消費者 201229936 用告合作方(4)的廣告(41)，快速的 '最便宜的社群行銷，配合精準行銷[Behavioral ge:gL、客戶介紹客戶[MGM/Member Get Member]的作 隹，’能售模式，利用社群的力量，帶動實質銷 «滅昇廣。合作方(4)實際營運的收入成長速度。 能自行過廣告服務模組(5)的應用，讓消費者⑽ 夠的問題，使得會有受限於電子褒置⑽功能不 痒使得廣口&作方(句不用選擇目標族群，廣告盔難 ί降乍方(料選擇目標族群的大致範圍即可，；有 細=财因為是藉由行銷服務平台(觸)之廣告服務模 是=^用務的=消費者(1〇)選擇以下載安裝的方式、或 生崎與麻煩。 -良好的互:二者⑽與廣告合作方⑷之間，產生 =家漫;目標的轟炸’而是消費者⑽本身的需丄 ㈣^ ’ ί廣告(41)不再是垃圾’讓廣制41)等同於現金， 5 一舉二⑽:用膚λ除紙本消耗，降低對環境資源的消 舉兩仔’而且廣告合作方(4)所付_回饋利 過廣D服務模組⑶的應用，不但能回到廣告合 透 者(1_購買欲望’使消費者⑽消費得更多。’ 以下依據圖面所示的實施例詳細說明如後： 第一實施型態： 明服務之第-實施形騎方塊流程示意i冑所不為本發 201229936 圖式中揭示出’為—種行動行鎖平台元化服務方法， 其包括： A.提供-設於遠端、並具有一行銷服務平台(謂)的服務飼 服器組(1); 至少-於該行銷服務平台（_内註冊、並與該服務飼服 器組(1)連繫的實體業者(2); 至少一於該行銷服務平台（100)内註冊、並與該服務伺服 器組⑴連繫的網路業者⑶；及 數個於該行銷服務平台⑽)内註冊、並與該服務飼服器 組⑴連繫、提供廣告(41)的廣告合作方⑷； B·於行銷服務平台（1〇〇)内，提供一能與該行銷服務平台 (ιογ)連繫、具有商業端(51)與顧客端(52)、能以網路收發訊息 和提供廣告(41)的廣告服務模組(5)，供已於該行銷服務平台 (100)内S主冊的數個消費者(10)，透過該消費者(1〇)的電子裝置 (20)來連網使用； < C. 藉由行銷服務平台（1〇〇)之廣告服務模組(5)，提供該消 費者(10)—廣告(41)，並讓該消費者(10)決定是否讀取該廣止 (41) ; ° D. 富s玄消費者(1〇)決定讀取該廣告(41)，並於該消費者〇〇) 已經讀取完該廣告(41)之後，該廣告服務模組(5)回傳一確認訊 號(6) ’告知該行銷服務平台（100)，將相應於該廣告(41)之廣;告 合作方(4)所提供的回饋利益(42)、計算轉換為消費點數(7)Κ ^ 饋給前述消費者(1〇)，並同步記錄/顯示於行銷服務平台（1〇〇) 和廣告服務模組(5)上；以及 Ε_當消費者(1〇)讀取該廣告(41)、行銷服務平台(丨⑻)進行 完回饋動作之後，該行銷服務平台（1〇〇)計算提供廣告平台及 傳遞廣告之服務費(8)，並傳遞至廣告合作方(4)處； σ 其特徵在於： 15 201229936 G. 當消費者(10)持電子裝置(20)，於實體業者(2)或網路業 者(3)處消費時，能透過前述電子裝置(2〇) ’以廣告服務模組(5) 之顧客端(52)，輸入位於該實體業者(2)或網路業者(3)處的行動 條碼(Q)，及該消費者(10)之代表號碼(30)、消費金額(40)和顧 客密碼(50)，並確實確定後，該廣告服務模組(5)能連繫告知該 行銷服務平台(100)，將該消費金額(40)計算轉換為、與該消費 金額(40)匹配的消費點數扣除額(71) ’再自消費者(1〇)的消費點 數⑺中、扣除前述消費點數扣除額(71)，並將消費者(1〇)之消 費點數(7)的剩餘額度，同步記錄於行銷服務平台（1〇〇)和廣告 服務模組(5)内； H. 同時，當消費點數扣除額(71)、自消費者(1〇)的消費點 數(7)中被扣除後，行銷服務平台(1〇0)會同時將消費點數扣除 額(71)、計算轉換為消費金(X)，並即時提供給實體業者(幻或 網路業者(3)，使實體業者(2)或網路業者(3)、能以一特定方式 (M)來確認該筆消費金(X)，以確認該消費者(1〇)此次的消費行 為有效。 其中，本發明中，透過廣告服務模組(5)的應用，配合電 =裝置(20) ’絕對符合「隱私權」、「收視自主」、「雙向互動」、 在地化」及「回饋」等全球性行動行銷協會陣邊她 财的各概範，目崎㈣者⑽同意 ΪΪ廣時二但能獲取回饋的消費點數⑺，具有「等值 口饋」的效果，更完全不用擔心個資外洩。 其次，對廣告合作方(4)而言，尸堂± & 效且精確雜織告鮮，並崎得^_服務/⑻’，有 銷的錢’真正的用在刀口上，並讓消/戶’讓订 讀取的廣告(41)型式，能讓㈣者⑽)歡己^所要獲得、 =告⑼’能降低廣告合作方(4)與消費;;接 201229936 再者，透過廣告服務模組(5)的應用，從主動推[push]資 訊’讓消費者(10)被動接受，變成產品或服務吸引消費者， 透過拉[pull]的力量，讓廣告合作方(4)與消費者(1〇)的關係更緊 密’對廣告合作方(4)而言，能免於大量廣告的花費與不確定 性’更無難見成效的問題；對消費者(10)而言，不會有傳統推 式[Push]廣告，「不請自來」的問題，更不會造成消費者(1〇)的 困擾’成讓廣告合作方(4)廣告的更有效率，讓消費者主動去 推廣告、找廣告，不會遭致消費者的反感。 另外C. Providing the consumer (10)-advertisement (4) by the advertisement service module (5) of the marketing service platform (100), and letting the consumer (10) decide whether to read the advertisement (41), ^ when The consumer (10) decides to read the advertisement (41), and after the consumer (10) has read the advertisement (41), the advertisement service module (5) returns a confirmation signal (6) to inform the marketing service. The platform (1〇〇) converts the feedback benefit (42) provided by the advertisement cooperation=(4) corresponding to the advertisement (41), the calculation into a consumption point (ie, feedback to the aforementioned consumer (10), and Simultaneous recording/displaying on the marketing service platform (1〇〇) and the advertising service module (5); and E. when the consumer (1〇) reads the advertisement (41) and the marketing service platform (1〇〇) After the feedback action, the marketing service platform (100) calculates the service fee (8) for providing the advertising platform and delivering the advertisement, and transmits it to the advertising partner (4); the feature is: G. When the consumer (1〇) Holding an electronic device (20), when the consumer (2) or the network operator (3) consumes, can use the aforementioned electronic device (2) to serve the customer of the advertising service module (5) (52) Enter the merchant code (Q1), commodity code (Q3) of the entity (2) or the network operator (3) 'The representative number (3〇) of the consumer (1〇), the amount of consumption (40) ) and the customer password (50), and at least the other consumer (1〇) representative number (3〇), and indeed confirmed that the advertising service module (5) can contact the marketing service flat 201229936 ( 100) 'Convert the amount of consumption (10) into the amount of the deduction of the amount of the credits (71) 'Re-deducted from the consumer (10) (7), deducting the above-mentioned deduction points Amount (9)' and consumer (1〇) consumption (= balance degree) is recorded in the marketing service platform _ and advertising service module, Η. when the consumption point deduction (71), from the consumer (10) consumption point After the number ^ skin ^ after the 'marketing service platform (1〇〇) will simultaneously deduct the amount of consumption points, calculation conversion Gu # dimension) 'and (four) touch the real "(2) turnaround operators (3) 'to enable the entity (2) Or the Internet operator (3) can cut the consumer gold (X) in a specific way (10) to confirm that the consumer (10) is effective in the consumer behavior, J. At the same time, the advertising service model Group (5) can contact the aforementioned other consumer (10) 'delivery-consumption certificate (9)' to the electronic consumer (10) of the other consumer (10) to enable the other-consumer (10) to be able to work with the entity (2) Or the Internet provider consumes the proof of consumption (9). According to the diversified service method of the action marketing platform, the specific method (M) 'is for the following -: through the marketing service platform (100) Confirmation, confirmation through the commercial end (5!) of the advertising service module (3), 'confirming through the client (52) of the advertising service module; 'and the advertising service module (5) has more A small value-added end (53) for consumers (1〇) and self-consumption points (7); and the advertising service module (5) has one more for each consumer (1〇) In the meantime, through the Internet, the exchange of pictures, audio and video, text exchange (54). ~ The advertisement format of the other advertisement (41) is one of the following or a mixture thereof: text, image, film, interactive multimedia, questionnaire; and the electronic device (20) is one of the following: mobile phone , smart phone, personal digital assistant, notebook computer, tablet computer, e-book; and the representative number (30), is one of the following: mobile phone number, personal account 201229936, then the proof of consumption (9), is For the following -: after the inspection, 2D barcode. Verification - use the final encryption II, compare the effects of the previous technology: = daily generation, through the way of mutual benefit advertising, that is, "see the way Lu Sheng earns cash" 'more · advertising service module (3) consumer service ^, tradition Mutually profitable advertising, limited customer base, consumer solutions will not only be the electricity _ ejector user] US = wide = work rights 'dominance, more customized, consumers can Ϊ ϊ σ 23σ (41), and has " The effect of "equal feedback" is not only the law of 2: "Every business in a certain direction 2 = two is the opposite of the commercial behavior", but also allows consumers (10) to broaden their advertising through the marketing service platform _ Service module (7), *Advertising (41) can be actively found by consumers (10) to obtain real m '(4) (10) can get points of consumption (7) and more ΐ and 'to both consumers (10) and advertising partners (4) The words are favorable, =: 亍 务 平台 _ ' can also make advertising (9) impress the target passenger = the heart of the fee (10) 'to achieve the ultimate goal of the lock "sale". Through the consumer service of the advertising service module (5), the relationship between the advertising partner (4) and the consumer (10) is closer. For the advertising partner (4), it can avoid a large amount of advertising expenditure and uncertainty. For consumers, there will be no ads that are uninvited, and there is no question of resentment. In the invention of the heart It, through the cooperation function of the advertising service module (5), the consumer can be used to convey the experience of the present invention [c〇nnec, then go to = copy, recommend [DevelQpm_, Improve the efficiency of advertising and word-of-mouth distribution, so that it can quickly enter the community of consumers [cormmmity], so 'as long as there is a consumer 201229936 using the advertising service module (5) of the invention (4) Advertising (41), fast 'cheapest social marketing, with accurate marketing [Behavioral ge: gL, customer introduction customer [MGM/Member Get Member], 'can sell model, use community The power of the real thing to drive the real sales «extinguishing the broad. Partner (4) The growth rate of revenue from actual operations. Can use the application of the advertising service module (5) by itself, so that the consumer (10) has enough problems, so that there will be restrictions on the electronic device (10) function does not itch, so that the mouth does not need to select the target group, advertising helmet It is difficult to lower the 乍 ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( ( The way of installation, or the saga and the trouble. - Good mutual: between the two (10) and the advertising partner (4), generate = family; the target bombing 'but the consumer (10)'s own needs (four) ^ ' ί advertising ( 41) It is no longer the garbage 'Let Guang system 41' is equal to cash, 5 one for two (10): use the skin λ to remove paper consumption, reduce the environmental resources of the two children's 'and the advertising partner (4) paid _ feedback Benefiting from the application of the wide D service module (3), not only can the advertisers return to the advertisement (1_purchase desires to make consumers (10) consume more.' The following is a detailed description of the following examples: An implementation type: the first service of the service - the implementation of the shape of the block process is not the same as the 201229936 It discloses a method for the meta-service of the action-locking platform, which includes: A. Providing a service feeding device group (1) located at a remote location and having a marketing service platform (say); The marketing service platform (the entity registered in and associated with the service server group (1) (2); at least one registered in the marketing service platform (100) and with the service server group (1) Connected network operators (3); and several advertising partners registered in the marketing service platform (10) and connected to the service feeding group (1) to provide advertisements (41); B. in the marketing service platform (1〇〇), providing an advertising service model that can be connected to the marketing service platform (ιογ), has a commercial terminal (51) and a client (52), can send and receive messages over the network, and provides advertisements (41). Group (5) for a plurality of consumers (10) who have been in the S main book in the marketing service platform (100), connected through the electronic device (20) of the consumer (1); < C Providing the consumer (10)-advertising (41) by the advertising service module (5) of the marketing service platform (1), and letting the consumer (10) decide whether to read the (41) ; ° D. Fus Xuan Consumer (1〇) decided to read the advertisement (41), and after the consumer has read the advertisement (41), the advertisement service module (5) Returning a confirmation signal (6) 'Informing the marketing service platform (100) that it will correspond to the advertisement (41); the feedback benefit (42) provided by the partner (4) is converted into Consumption points (7) Κ ^ are fed to the aforementioned consumers (1〇) and are simultaneously recorded/displayed on the marketing service platform (1〇〇) and the advertising service module (5); and Ε_when the consumer (1) 〇) After reading the advertisement (41) and the marketing service platform (丨(8)), after completing the feedback action, the marketing service platform (1〇〇) calculates the service fee (8) for providing the advertisement platform and delivering the advertisement, and transmits to the advertisement Partner (4); σ is characterized by: 15 201229936 G. When the consumer (10) holds the electronic device (20) and consumes at the entity (2) or the network operator (3), Device (2〇) 'Enter the action bar code (Q) located at the entity (2) or the network provider (3) with the client (52) of the advertisement service module (5), and the consumer (10) Representative number (30), the amount of consumption (40) and the customer password (50), and if it is determined, the advertising service module (5) can notify the marketing service platform (100) and convert the consumption amount (40). For the consumption point deduction (71) that matches the consumption amount (40), and then subtract the aforementioned consumption point deduction (71) from the consumer (1) consumption point (7), and the consumer The remaining amount of (1) consumption points (7) is recorded in the marketing service platform (1〇〇) and the advertising service module (5) simultaneously; H. At the same time, when the consumption points are deducted (71), After being deducted from the consumer (1〇) consumption points (7), the marketing service platform (1〇0) will simultaneously convert the consumption point deduction (71), calculation into consumption gold (X), and immediately Provided to the entity (the illusion or network operator (3), the entity (2) or the network operator (3), can confirm the consumption (X) in a specific way (M) to confirm the consumption (1〇) This consumer behavior is effective. In the present invention, through the application of the advertising service module (5), the electric device (20) is absolutely in line with "privacy rights", "viewing autonomy", "two-way interaction", localization and "reward". When the Global Action Marketing Association is on the verge of her wealth, the target (10) agrees that the consumption points (7) that can be rewarded by the second time (7) have the effect of "equivalent oral feedback", and there is no need to worry about the capital. Leak. Secondly, for the advertising partner (4), the corpse is ± & effective and accurate weaving, and the Qi _ ^ service / (8) ', the money sold 'real use on the knife edge, and let / Household 'Let's order to read the ad (41) type, can let (4) (10)) have to win ^ to get, = (9) 'can reduce the advertising partner (4) and consumption;; 201229936 Again, through advertising services The application of the module (5), from the initiative to push [push] information 'to let consumers (10) passively accept, become a product or service to attract consumers, through the power of pull [pull], let advertising partners (4) and consumption The relationship between (1〇) is closer. 'For the advertising partner (4), it can avoid the cost and uncertainty of a large number of advertisements. It is more difficult to achieve results; for consumers (10), it will not There is a traditional push-type [Push] advertisement, and the problem of "unsolicited" will not cause the trouble of consumers (1〇), so that the advertising partner (4) will be more efficient in advertising, allowing consumers to take the initiative. Pushing advertisements and finding advertisements will not be objectionable to consumers. In addition
透過贋告服務模組(5)的應用，讓消費者(10)獲得並 使用回饋的消費點數⑺後，經過對本發明的體驗使用[C_ect] 後，再自己去不斷地複製、推薦[Devel〇p]給同儕，提昇廣告效 益與口碑散佈，如此一來，只要有一個使用本發明消費者 (1〇)，就能將使用本發明之廣告合作方(4)的廣告(41)，快速的 推銷出去’利用精準行銷[Behavi〇rai Targeting]、及客戶介紹客 戶[MGM/Member Get Member]的作法，透過社群的力量，讓 消費者(10)起反應，並隨之起舞’進行帶動實質銷售，能加快 廣告合作方(4)實際營運的收入成長速度，達到真正的「互動」。' ，有’傳統行動廣告中’無法成功傳遞訊息，無法達成任 何的交易行為的問題，本發明中，透過透過消費點數〇、及 後續服務的應用配合，確保了消費者的交易意願，因為消費者 是在知情且有興_雜下賴，能將轉效果轉為實際收μ 的機率增加。 i 另-方面，因為廣告合作方(4)的縣成本降低，能 Ϊί Ϊ成本上’或是消#細)身上’所以更能提供確定的優 中讓廣告合作方⑷ 來提 201229936 或是以雲端式使用的方式，來應用廣告服務模組(5)，不會對 消費者產生困擾與麻煩。 上述中’所述行動條碼(Q)内所包含資訊，是為下列之一 或其混合：商家代碼(Q1)、商家資訊(Q2)、商品代碼(Q3)、商 品資訊(Q4)。 其中，透過行動條碼(Q)的應用，讓資料能順利的被電子 裝置(20)所獲得，降低消費上的困擾，並免除輸入大量資料 時，所要消耗的大量時間，讓消費者(1〇)能快速的消費。 上述中，所述行動條碼(Q)是為二維條碼，該二維條碼的 格式’是為下列之一 ·· Superc〇de型條碼、CodaBlock型條碼、 SoftStrip型條碼、PDF417型條碼、Datamatrix 型條碼、Maxicode 型條碼、QR Code型條碼、Code 49型條碼、Code 16K型條碼、 c〇de〇n^M、Vericod__、CI^^、c〇dabl〇ckF^ 條碼、田字碼(Calra eQde)、衞a—型條碼、A咖型條碼、 Color Code型條碼、漢信碼。 其中’針對不_業者，提供不同的編碼方^，能降低業 者應用上_度’啊驗細細、提昇安全性。 第二實施型態： 如圖㈣示為本發衡務之第二實卿態的方塊流程示 忍、圖。 其包括： A.提供一設於遠端、並具有一 圖式中揭示出’為-種行動行鎖平台之多元化服務方法 行銷服務平台(1〇〇)的服務伺 服器組(1)、Through the application of the obituary service module (5), after the consumer (10) obtains and uses the consumption points (7) of the feedback, after using [C_ect] for the experience of the present invention, it is continuously copied and recommended by itself [Devel] 〇p]To the peers, improve the advertising efficiency and word-of-mouth distribution, so that as long as there is a consumer (1〇) using the invention, the advertisement (41) of the advertising partner (4) using the invention can be quickly The promotion of 'Behavi〇rai Targeting' and the customer introduction customer [MGM/Member Get Member], through the power of the community, let the consumer (10) react, and then dance Substantial sales can speed up the growth of the revenue of the advertising partners (4) and achieve real “interaction”. ', there is a problem that the 'traditional mobile advertising' cannot successfully transmit the message and cannot achieve any trading behavior. In the present invention, the consumer's willingness to trade is ensured through the cooperation of the consumption points and the application of the follow-up service, because Consumers are informed and prosperous, and the chances of turning the effect into actual μ increase. i On the other hand, because the advertising partner (4)'s county cost is reduced, it can Ϊ Ϊ Ϊ Ϊ ' 或是 或是 或是 或是 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以 所以The cloud-based approach to the application of the advertising service module (5) will not cause problems and troubles for consumers. The information contained in the above action bar code (Q) is one of the following or a mixture thereof: merchant code (Q1), merchant information (Q2), commodity code (Q3), and commodity information (Q4). Among them, through the application of action bar code (Q), the data can be smoothly obtained by the electronic device (20), reducing the trouble of consumption, and eliminating the need to input a large amount of data, a large amount of time to consume, let the consumer (1〇 ) can consume quickly. In the above, the action bar code (Q) is a two-dimensional bar code, and the format of the two-dimensional bar code is one of the following: Superc〇de type bar code, CodaBlock type bar code, SoftStrip type bar code, PDF417 type bar code, Datamatrix type Bar code, Maxicode type bar code, QR Code type bar code, Code 49 type bar code, Code 16K type bar code, c〇de〇n^M, Vericod__, CI^^, c〇dabl〇ckF^ bar code, field code (Calra eQde), Wei a-type bar code, A coffee bar code, Color Code bar code, Han Xin code. Among them, 'for different companies, providing different coding methods ^ can reduce the _ degree of the industry application, improve the security. The second embodiment: Figure (4) shows the block flow diagram of the second real state of the balance. It includes: A. Providing a service server group (1) that is remotely located and has a diversified service method marketing service platform (1〇〇) that discloses a mobile action lock platform.
、並與該服務伺服 、並與該服務伺服 數個於該行銷服務平台（100)内註冊、並與該服務伺服器 組(1)連繫、提供廣告(41)的廣告合作方(4); B.於行銷服務平台（1〇〇)内，提供一能與行銷服務平台 (100j連繫、具有商業端(51)與顧客端(52)、能以網路收發訊息 和提供廣告(41)的廣告服務模組，供已於該行銷服務平台 (100)内註冊的數個消費者(丨〇)，透過該消費者(1〇)的電子裝置 (20)來連網使用； C·藉由行銷服務平台(1〇〇)之廣告服務模組(5)，提供該消 費者(10)—廣告(41)，並讓該消費者(1〇)決定是否讀取該廣告 (41); ' D. 萬該消費者(1〇)決定讀取該廣告(41)，並於該消費者(1〇) 已經讀取元该廣告(41)之後，該廣告服務模組(5)回傳一破認訊 號(6) ’告知該行銷服務平台(100)，將相應於該廣告(41)之廣告 合作方(4)所提供的回饋利益(42)、計算轉換為消費點數(7)，回 饋給刖述消費者GO) ’並同步記錄/顯示於行銷服務平台（1〇〇) 和廣告服務模組(5)上；以及 E. 當消費者(1〇)讀取該廣告(41)、行銷服務平台(1〇〇)進行 完回饋動作之後，該行銷服務平台（〗〇〇)計算提供廣告平台及 傳遞廣告之服務費(8)，並傳遞至廣告合作方(4)處； 口 其特徵在於： G當消費者(10)持電子裝置(20) ’於實體業者(2)或網路業 者(3)處消費時’能透過前述電子裝置(20)，以廣告服務模組(5) 之商業端(51) ’輸入該實體業者(2)或網路業者(3)的商家代碼 ⑼）、商家密碼(L) ’及該消費者(10)之代表號碼(3〇)、消費金 額(4〇)和顧客密碼(50) ’並確實確定後，該廣告服務模組⑺能 連繫告知該行銷服務平台(1〇〇) ’將該消費金額(4〇)計算轉^ 為、與該消費金額(40)匹配的消費點數扣除額(71)，再自消費 者(10)的消費點數(7)中、扣除前述消費點數扣除額(71)，並將 201229936 消費者(10)之消費點數⑺的剩餘額度’同步記錄於行銷服務平 台（100)和廣告服務模組(5)内； ' H.同時，當消費點數扣除額(71)、自消費者⑽的消費點 數⑺中被扣除後’ 4亍銷服務平台(100)會同時將消費點數扣除 額(71)、計算轉換為消費金(X)，並即時提供給實體業者(2)或 網路業者(3)，使實體業者(2)或網路業者(3)、能以一特定方式 (M)來確認該筆消費金(X)，以確認該消費者(1〇)此次的消費行 為有效。 其中，透過此種應用方式，能適用於無攝影機、或是無行 動條碼(Q)的實體業者(2)或網路業者(3)，在不影響消費安全性 的前提下，提昇本發明的應用範圍，降低實體、網路業者口、 3)及消費者(10)的使用困擾。 ~ 第三實施型態： 如圖14、圖15所示為本發猶務之第三實施賴的方塊流 程示意圖。 圖式中揭示出，為一種行動行銷平台之多元化服務方法， 其包括： A.提供一設於遠端、並具有一行銷服務平台（1〇〇)的服務伺 服器組¢1)、 至少一於該行銷服務平台（100)内註冊、並與該服務伺服 器組(1)連繫的實體業者(2)、 „至少一於該行銷服務平台（100)内註冊、並與該服務伺服 器組(1)連繫的網路業者⑶、及 ，，於該行銷服務平台(_内註冊、並與該服務伺服器 、、且⑴連繫、提供廣告(4丨)的廣告合作方(4); ίΊ_Β於灯銷服務平台（1〇〇)内，提供一能與行銷服務平台 連繫、具有商業端(51)油客端(52)、能以網路收發訊息 °提供廣告(41)的廣告服務獅(5)，供已於該行銷服務平台 201229936 電子裝置 (100)内註冊的數個消費者(10)，透過該消費者 (20)來連網使用； C.藉由行銷服務平台（100)之廣告服務模組(5)，提供嗲 費者⑽-廣告(41) ’並讓該消費者⑽決定是否讀取該廣:告 (41)， ' —D.當該消費者⑽決定讀取該廣告⑷），並於該消費者 。已經讀取完該廣告(41)之後’該廣告服務模組⑶回傳一確認訊 唬(6) ’告知該行銷服務平台（1〇〇)，將相應於該廣告(4ι)之廣告 合作方(4)所提供的回饋利益(42)、計算轉換為消費點數⑺，; 饋給前述消費者(10)，並同步記錄/顯示於行銷服務平台（1〇 和廣告服務模組(5)上；以及 E.當消費者(10)讀取該廣告(41)、行銷服務平台(1〇〇)進行 完回饋動作之後，該行銷服務平台（1〇〇)計算提供廣告平台及 傳遞廣告之服務費(8) ’並傳遞至廣告合作方處； 其特徵在於： G.當消費者(10)持電子裝置(2〇)，於實體業者(2)或網路業 者(3)處消費時’能透過前述電子裝置(2〇)，以廣告服務模組(5) 之顧客端(52) ’輸入該實體業者(2)或網路業者(3)的商家代碼 (Q1)、商品代碼(Q3) ’該消費者(1〇)之代表號碼(3〇)、消費金額 (40)和顧客密碼(5〇) ’及至少另一消費者(1〇)之代表號碼⑼）， 並確實確定後’該廣告服務模組(5)能連繫告知該行銷服務平 台（100)，將該消費金額(40)計算轉換為、與該消費金額(40)匹 配的消費點數扣除額(71)，再自消費者(1〇)的消費點數(7)中、 扣除前述消費點數扣除額(71)，並將消費者(1〇)之消費點數(7) 的剩餘額度’同步記錄於行銷服務平台(1〇〇)和廣告服務模組 (5)内； Η.當消費點數扣除額(71)、自消費者(10)的消費點數(7)中 被扣除後，行銷服務平台(1〇〇)會同時將消費點數扣除額(71)、 21 201229936 計算轉換為消費金(X) ’並即時提供給實體業者(2)或網路業者 (3)，使實體業者(2)或網路業者⑶、能以一特定方式(M)來確認 該筆消費金(X) ’以確認該消費者(1〇)此次的消費行為有效； J·同時，該廣告服務模組(5)能連繫告知前述另一消費者 (10)，傳遞一消費證明(9)，至該另一消費者(1〇)的電子裝置(2〇) 中，使該另一消費者(10)能於實體業者(2)或網路業者(3)處、以 消費證明(9)來消費。And the service partner (4) who cooperates with the service and registers with the service server in the marketing service platform (100) and connects with the service server group (1) to provide advertisements (41). B. In the marketing service platform (1〇〇), provide a network service platform (100j connection, commercial terminal (51) and customer (52), can send and receive messages and provide advertisements via the Internet (41) ) an advertising service module for a plurality of consumers (丨〇) registered in the marketing service platform (100) to connect to the Internet through the consumer (1) electronic device (20); Providing the consumer (10)-advertising (41) by the advertising service module (5) of the marketing service platform (1), and letting the consumer (1〇) decide whether to read the advertisement (41) ; D. The consumer (1〇) decides to read the advertisement (41), and after the consumer (1〇) has read the advertisement (41), the advertisement service module (5) returns Pass a break letter (6) 'Inform the marketing service platform (100), convert the rewards (42) and calculations provided by the advertising partner (4) corresponding to the advertisement (41) into consumption points (7) ), giving back to the narrative Consumer GO) 'and simultaneously record/display on the marketing service platform (1〇〇) and the advertising service module (5); and E. when the consumer (1〇) reads the advertisement (41), the marketing service platform (1〇〇) After the feedback action is completed, the marketing service platform (〗 〖) calculates the service fee for providing the advertising platform and delivering the advertisement (8), and transmits it to the advertising partner (4); G When the consumer (10) holds the electronic device (20) 'consumer at the entity (2) or the network operator (3)' can use the aforementioned electronic device (20) to commercialize the advertising service module (5) End (51) 'Enter the merchant code (9) of the entity (2) or network provider (3), the merchant password (L) 'and the representative number (3〇) of the consumer (10), the amount of consumption (4) 〇) and customer password (50) 'and after confirming, the advertising service module (7) can contact the marketing service platform (1〇〇) to convert the consumption amount (4〇) into and The amount of deduction (71) for the amount of consumption (40), and the deduction of the above-mentioned consumption points (71) from the consumption point (7) of the consumer (10), and 201229936 The remaining amount of the consumer (10) consumption points (7) is recorded in the marketing service platform (100) and the advertising service module (5) simultaneously; 'H. At the same time, when the consumption points are deducted (71), self-consumption After deducting the consumption points (7) of (10), the '4 credit sales service platform (100) will convert the consumption point deduction (71), the calculation into consumption (X), and provide it to the entity (2). Or the network operator (3), enabling the entity (2) or the network operator (3) to confirm the consumer gold (X) in a specific manner (M) to confirm the consumer (1) The second consumer behavior is effective. Among them, through this application method, it can be applied to a non-camera or an entity (2) or a network operator (3) without a motion bar code (Q), and the present invention is enhanced without affecting consumer safety. Application range, reducing the use of entities, network operators, 3) and consumers (10). ~ The third embodiment: As shown in Fig. 14 and Fig. 15, the block diagram of the third implementation of the present invention is shown. The figure reveals a diversified service method for a mobile marketing platform, which includes: A. providing a service server group (1) located at a remote location and having a sales service platform (1), at least An entity (2) registered in the marketing service platform (100) and associated with the service server group (1), „at least one registered in the marketing service platform (100), and with the service server The network operator (3) connected to the marketing group (1), and the advertising partner who is registered in the marketing service platform (with the service server, and (1) and provides advertisement (4丨)) 4); Ί Ί Β 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯 灯Advertising Service Lion (5) for several consumers (10) registered in the electronic service (100) of the marketing service platform 201229936, connected to the Internet through the consumer (20); C. by marketing The advertising service module (5) of the service platform (100) provides the levy (10)-advertising (41) 'and allows the consumer (10) to decide whether to read Take the wide: (41), '-D. When the consumer (10) decides to read the advertisement (4)), and after the consumer has finished reading the advertisement (41), the advertising service module (3) returns Pass the confirmation message (6) 'Inform the marketing service platform (1〇〇), convert the rewards (42) and calculations corresponding to the advertising partner (4) of the advertisement (4) into consumption points (7),; feeding to the aforementioned consumer (10), and simultaneously recording/displaying on the marketing service platform (1) and the advertising service module (5); and E. when the consumer (10) reads the advertisement (41) After the marketing service platform (1〇〇) completes the feedback action, the marketing service platform (1〇〇) calculates the service fee for providing the advertising platform and delivering the advertisement (8)' and passes it to the advertising partner; G. When the consumer (10) holds the electronic device (2〇) and consumes at the entity (2) or the network operator (3), the user can use the aforementioned electronic device (2〇) to use the advertising service module (5). Client (52) 'Enter the merchant code (Q1) of the entity (2) or network provider (3), the commodity code (Q3) 'The representative number of the consumer (1〇) (3〇 ), the amount of consumption (40) and the customer's password (5〇) 'and at least the representative number (9) of the other consumer (1〇), and if it is confirmed, the advertising service module (5) can inform the marketing The service platform (100) converts the consumption amount (40) into a consumption point deduction (71) that matches the consumption amount (40), and then the consumption point (7) from the consumer (1) In the middle, deducting the aforementioned deduction point (71), and recording the remaining amount of the consumer (1) consumption point (7) on the marketing service platform (1〇〇) and the advertising service module (5) Within; Η. When the deduction of consumption points (71) and the consumption points (7) of consumers (10) are deducted, the marketing service platform (1〇〇) will simultaneously deduct the amount of consumption points ( 71), 21 201229936 Calculation into consumption (X) ' and immediately available to the entity (2) or network operator (3), enabling the entity (2) or the network operator (3), in a specific way (M ) to confirm the consumer gold (X) 'to confirm that the consumer (1〇) this consumer behavior is effective; J. At the same time, the advertising service module (5) can contact the other consumer (10) ), Passing a proof of consumption (9) to the electronic device (2〇) of the other consumer (1〇), enabling the other consumer (10) to be able to work with the entity (2) or the network operator (3) Consumption by consumption certificate (9).
其中’透過此種應用方式，讓消費者(1〇)能有更多元化的 消費點數(7)應用方式，以提供更佳的消費服務，讓消費者(1〇) 能以消費點數(7)，消費後，請另一消費者(10)來享受。 其次’透過此種服務方式，讓消費者(10)與消費者(1〇)之 間，能形成一穩固的社群網路，由虛擬的社群網路，轉變為實 際的社群網路，能夠提供遠距離的社群資訊和服務，給屬於這 個社群中的人們，同時增加廣告(41)對此社群網路的影響，讓 消費者(10)帶消費者(10)，提高廣告實際效益。 上述中，所述消費證明(9)，是為下列之一：驗證用密碼、 加密後的圖示、二維條碼。 眾貫媸、網路業者(2 处卿个Η的消賈證明（9)Among them, 'through this kind of application, consumers (1〇) can have more diversified consumption points (7) application methods to provide better consumer services, so that consumers (1〇) can consume points Number (7), after consumption, please another consumer (10) to enjoy. Secondly, through this kind of service, consumers (10) and consumers (1〇) can form a solid social network, from a virtual social network to an actual social network. It can provide long-distance community information and services to people belonging to this community, while increasing the impact of advertising (41) on this social network, allowing consumers (10) to bring consumers (10) and improve The actual benefits of advertising. In the above, the proof of consumption (9) is one of the following: a password for verification, an icon after encryption, and a two-dimensional barcode. The public and the Internet industry (2)
能有不同的選擇，方便提供服務。 如圖10〜圖12所示為本發明實體、網路業者確認時之 方式的方塊流程示意圖。 圖曰式中揭示出，上述三種實施型態中，所述特定方 (^) ’是為下列之- ：ϋ過行銷服務平台(觸)來確認氣 繼(5丨)細、娜瓣_)之彳 其中，透過不同的確認方式，能提高實體、網路業者 意^降低實體、網路業者(2、3)的困擾，實體、網 路業者(2、3)無須再安裝電腦祕，傳統性的實體、網路業者 22 201229936 (2、3) ’也能提供此服務，降低實體、網路業者(2、3)的成本。 上述三種實施型態中，所述廣告服務模組(5)内，更具有 一能供消費者(10)、自行將消費點數(7)增加的小額加值端(53)。 其中，透過此應用方式，能方便消費者(1〇)增加消費點數 (7)，直接拿來使用，而且相對於需要FrequencyCan have different choices, convenient to provide services. FIG. 10 to FIG. 12 are block diagrams showing the manners of the method for confirming the entity and the network provider of the present invention. In the above three embodiments, the specific party (^) ' is for the following -: ϋ 行 行 行 服务 服务 服务 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认Among them, through different confirmation methods, it can improve the entity and network operators' intentions to reduce the troubles of entities and network operators (2, 3). Entities and network operators (2, 3) do not need to install computer secrets. Sexual entities, network operators 22 201229936 (2, 3) 'can also provide this service, reducing the cost of entities, network operators (2, 3). In the above three implementation manners, the advertisement service module (5) further has a small value added end (53) that can be used by the consumer (10) to increase the number of consumption points (7) by itself. Among them, through this application method, it is convenient for consumers (1〇) to increase consumption points (7), directly used, and relative to the need for Frequency
Identification]、NFC(Near Field Communication)的電子錢包， 本發明無需使用前述的兩項技術，能上網就能使用，而且最重 要的是，除了自行加值外，本發明的服務，更能讓消費者 獲得額外的回饋。Identification], NFC (Near Field Communication) e-wallet, the present invention does not need to use the above two technologies, can be used on the Internet, and most importantly, in addition to self-value added, the service of the present invention can make consumption more Get extra feedback.
其次’目前許多的業者，為了提高消費者(1〇)的向心力， 刺激消費者(10)繼續消費’開始實施忠誠獎勵機制，回饋紅利 點數’如：侧卡公司、航空公司、超市、百f公司、電影院、 便利商店等業者，消費者⑽每天的消費巾，都會產生許多的 紅利點數’因此紅利點數成為消費者⑽生活當中的一部份； 但是，大量的紅利點數，因業者眾多、難以整合，讓大部 伤的紅利點數、無法真正的被使用到； 所以’透過本發明的小額加值端(53)，便能將上述的紅利 點數’方便、快速的整合縣發明之消費點數⑺中讓消費 者(10)使用上^加的便利，優於傳統的電子錢 处上述Γ種實施型態巾’所述廣告服務模組(5)内，更具有 -能讓各、;肖費者(10)間’透過網際網路，相互傳遞圖片二 文字的交流端(54)。 〜θ、 其中，透過此交流端(Μ)的應用方式，讓消費者⑽與 費者(10)之間，可以免費的聯繫，能崎消費者⑽與消 (10)之間的聯繫’並能提高本發明對消費者(⑴)的影塑。 ❿上ίίί!施型態中，所述廣告(41)的廣告格式曰，是為下 二i :文字、圖像、影片、互動式多媒體、問卷。 其中，透過不同廣告格式之廣告(41)的實施，能讓，有欵 23 201229936 的吸引使用者(20)的目光’讓提供廣告(41)的廣告合作方 針對產品或服務的特性’使用不同的廣告方式:接觸到潛在的 客戶’以吸引賴者的注意力，增加廣告合作方(4)的知名产。 上述三種實施型態中，所述電子裝置(2〇)，是為下歹·^之 一：手機、智慧型手機、個人數位助理[PDAj、筆記型電腦、 平板電腦、電子書。 ° 其中，透過應對於不同的電子裝置⑽，降低消#者 的應用難度’讓消#者(1〇)能靈活的應用，將電腦用戶* 用戶，完美的結合。 ^ 其次，透職雜不_電子裝置㈣，就#沒有細手 機上網_戶，鱗上網[如：書叫_戶，也能成為本發 明所服務的消費者(10) ’能讓消費者(10)有動機與動力，養 使用的習慣，讓消費族群擴展。 ^ 再者’讓消費者(10)能自行選擇電子裝置⑽，主動接收 讀取廣告(41)，*會有受限於t子裝置⑽魏的不同，使得 廣告合作方(4)在選擇目標族群上，難度增加的問題，只要提 供廣告’無需漫無目標的發送廣告或印製宣傳單，可有效降低 宣傳成本。 _ 上述第二、第三實施型態中，所述代表號碼(30)，是為下鲁 列之一：手機號碼、個人帳號。 a其中，透過不同之代表號碼(3〇)的應用，方便無手機、或 是不想透露出手機號碼之消費者(1〇)，使用本發明的服務能 增加消費者(1〇)的使用意願，並擴展整體的廣告層面。 綜合以上所述，本發明藉由廣告服務模組(5)與電子裝置 (2〇)的配合’讓廣告(41)訊息能深入消費者(10)的心，符合精準 行銷標準，並達到降低行銷成本、將電腦用戶與手機用戶結 合、擴^消費者(20)範圍、增加廣告合作方(4)品牌知名度、獲 利的目標，更讓本發明能免除傳統紙本廣告、網路廣告、行動 24 201229936Secondly, many current practitioners, in order to improve the centripetal force of consumers (1〇), stimulate consumers (10) to continue to consume 'start to implement the loyalty reward mechanism, give back bonus points' such as: side card companies, airlines, supermarkets, hundred For companies such as f companies, cinemas, and convenience stores, consumers (10) consume a lot of bonus points every day. Therefore, bonus points become a part of the consumer's (10) life; however, a large number of bonus points are due to There are many operators and it is difficult to integrate, so that the bonus points of most injuries can not be used. Therefore, 'through the small value-added end (53) of the present invention, the above-mentioned bonus points can be conveniently and quickly integrated. In the consumption point (7) of the county invention, the consumer (10) is more convenient to use, and is superior to the traditional electronic money at the above-mentioned type of implementation type towel. It is possible to let each of the parties (10) communicate with each other via the Internet (54). ~θ, which, through the application of the communication terminal (Μ), allows the consumer (10) and the fee provider (10) to be freely contacted, and the relationship between the consumer (10) and the consumer (10) The invention can be improved for the consumer ((1)). ❿上ίίίί! In the mode, the advertisement format of the advertisement (41) is the next two: text, image, film, interactive multimedia, questionnaire. Among them, the implementation of advertisements (41) through different advertising formats can make the eyes of attracting users (20) of 201223 201229936 'allow the advertising partners who provide advertisements (41) to use different characteristics of products or services. The way of advertising: reach out to potential customers' to attract the attention of the Lai, and increase the well-known production of the advertising partner (4). In the above three implementation forms, the electronic device (2〇) is one of the following: a mobile phone, a smart phone, a personal digital assistant [PDAj, a notebook computer, a tablet computer, an e-book. ° Among them, through the application of different electronic devices (10), reduce the application difficulty of the consumer, let the consumer (1〇) flexible application, computer users * users, perfect combination. ^ Secondly, the omnipotent miscellaneous _ electronic device (four), on the # no fine mobile Internet _ household, scale Internet [such as: book called _ household, can also become the consumer of the invention (10) 'can make consumers ( 10) Motivation and motivation, the habit of using, to expand the consumer group. ^ Again, 'Let the consumer (10) choose the electronic device (10), and actively receive the read advertisement (41), * will be limited by the difference of the t sub-device (10), so that the advertising partner (4) is selecting the target. In the ethnic group, the problem of increasing difficulty is as long as the advertisement is provided. 'There is no need to aimlessly send advertisements or print flyers, which can effectively reduce the promotion cost. _ In the second and third embodiments described above, the representative number (30) is one of the following: mobile phone number, personal account number. a, through the application of different representative numbers (3〇), convenient for consumers without mobile phones, or who do not want to disclose the mobile phone number (1〇), the use of the service of the invention can increase the willingness of consumers (1〇) And expand the overall advertising level. In summary, the present invention cooperates with the electronic device (2〇) by the advertising service module (5) to enable the advertisement (41) message to penetrate the consumer (10), meet the precise marketing standard, and achieve the reduction. The marketing cost, the combination of computer users and mobile phone users, the expansion of the consumer (20) scope, the increase of advertising partners (4) brand awareness, profitability goals, the invention can be exempted from traditional paper ads, online advertising, Action 24 201229936
f，、互利式行動廣告中的各種問題點，實為最具功效性 用性和產業__行騎銷平台之多元倾務方法。 ’依據圖式所示的實施例詳細說明瞭本發明的構造、 以上 =徵及作祕果，由於符合賴及進步性要件，遂爰依法 明=專利申請；惟以上所述僅為本發明之難實施例，但本發f, the various problems in the mutual benefit mobile advertising, it is the most effective use and industry __ multi-department method of the riding platform. The structure of the present invention is explained in detail according to the embodiment shown in the drawings, and the above-mentioned stipulations and the secrets of the invention are as follows. Difficult to implement, but this hair
25 201229936 【圖式簡單說明】 圖1 :本發明服務價構的方塊示意圖。 圖2〜圖6 :本發明服務的方塊流程示意圖。 圖7〜圖9 :本發明服務之第一實施形態的方塊流程 圖。 、恩 圖10〜圖12:本發明實體、網路業者確認時之特定方式的 方塊流裎示意圖。 圖13 :本發明服務之第二實施形態的方塊流程示意圖。 圖14、圖15 :本發明服務之第三實施形態的方塊流程示意 圖。 【主要元件符號說明】 1 服務伺服器組 2 實體業者 3 網路業者 4 廣告合作方 41 廣告 42 回饋利益 5 廣告服務模組 51 商業端 52 顧客端 53 小額加值端 54 交流端 6 確認訊號 7 消費點數 71 消費點數扣除額 8 服務費 9 消費證明 10 消費者 20 電子裝置 30 代表號碼 26 201229936 40 消費金額 50 顧客密碼 100 行銷服務平台 Q 行動條碼 Q1 商家代碼 Q2 商家資訊 Q3 商品代碼 Q4 商品資訊 Μ 特定方式 X 消費金 L 商家密碼 2725 201229936 [Simplified description of the drawings] Fig. 1 is a block diagram showing the service price structure of the present invention. 2 to FIG. 6 are block diagrams showing the flow of the service of the present invention. Fig. 7 to Fig. 9 are block flow diagrams showing the first embodiment of the service of the present invention. , Figure 10 to Figure 12: Schematic diagram of the block flow of the specific mode when the entity or network operator of the present invention confirms. Figure 13 is a block flow diagram showing a second embodiment of the service of the present invention. Fig. 14 and Fig. 15 are block diagrams showing a third embodiment of the service of the present invention. [Description of main component symbols] 1 Service server group 2 Entity provider 3 Network operator 4 Advertising partner 41 Advertising 42 Rewarding interest 5 Advertising service module 51 Commercial terminal 52 Client 53 Small value added end 54 AC end 6 Confirmation signal 7 Consumption Points 71 Consumption Points Deduction 8 Service Fee 9 Consumption Certificate 10 Consumer 20 Electronic Device 30 Representative Number 26 201229936 40 Consumption Amount 50 Customer Password 100 Marketing Service Platform Q Action Barcode Q1 Merchant Code Q2 Merchant Information Q3 Product Code Q4 Product Information 特定 Specific Way X Consumer Gold L Merchant Password 27
Claims (1)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW100101003A TW201229936A (en) | 2011-01-11 | 2011-01-11 | Diversified service method for mobile marketing platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW100101003A TW201229936A (en) | 2011-01-11 | 2011-01-11 | Diversified service method for mobile marketing platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| TW201229936A true TW201229936A (en) | 2012-07-16 |
Family
ID=46934070
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| TW100101003A TW201229936A (en) | 2011-01-11 | 2011-01-11 | Diversified service method for mobile marketing platform |
Country Status (1)
| Country | Link |
|---|---|
| TW (1) | TW201229936A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI463441B (en) * | 2012-12-22 | 2014-12-01 | Promate Electronic Co Ltd | The number of points accumulated and the number of redemption methods |
| TWI475401B (en) * | 2012-08-01 | 2015-03-01 | Choppa Tech Co Ltd | Point of sale device |
| TWI893326B (en) * | 2021-10-08 | 2025-08-11 | 韓商韓領有限公司 | Service server for providing information, non-transitory computer-readable storage medium and method for providing information of a service server |
-
2011
- 2011-01-11 TW TW100101003A patent/TW201229936A/en unknown
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI475401B (en) * | 2012-08-01 | 2015-03-01 | Choppa Tech Co Ltd | Point of sale device |
| TWI463441B (en) * | 2012-12-22 | 2014-12-01 | Promate Electronic Co Ltd | The number of points accumulated and the number of redemption methods |
| TWI893326B (en) * | 2021-10-08 | 2025-08-11 | 韓商韓領有限公司 | Service server for providing information, non-transitory computer-readable storage medium and method for providing information of a service server |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US11610211B2 (en) | Giga app for transforming a traditional email application into a virtual mail application to significantly improve email marketing results | |
| KR101158543B1 (en) | Integrated system of e-mail magazine and sns that unified member management | |
| KR102588394B1 (en) | Reward messenger platform service system and the method | |
| US20130211893A1 (en) | Systems and methods for automated rfid based commerce rewards | |
| CN105938604A (en) | Method and system of attaching advertising red envelopes in social networking service | |
| CN104574143A (en) | Two-dimensional code advisement system integrating lottery awards and using method of system | |
| EP2728838B1 (en) | Device, method, and program for message exchange via network | |
| EP3284051B1 (en) | Systems and methods of enabling gifting of a gift product on a legacy merchant store front | |
| KR20130106899A (en) | Receipt Issuing Device and User Terminal Using Receipt | |
| KR20180118392A (en) | Advertisement system and advertisement method of shopping mall goods using social network sites | |
| US20240152580A1 (en) | System and method to manage digital assets | |
| TW201229936A (en) | Diversified service method for mobile marketing platform | |
| CN202838431U (en) | Commodity shopping platform device redeemed through mobile terminals | |
| JP2006228174A (en) | Content information providing system | |
| KR101289930B1 (en) | Social Network Service System with Differential Following Structure | |
| CN110336682A (en) | A kind of system and method for giving virtual present | |
| KR20140032556A (en) | Method of online shopping mall goods recommendation and system thereof | |
| Raj et al. | Instagram as a marketing tool by young women entrepreneurs: an exploratory study | |
| KR102321542B1 (en) | System for providing immersive contents and method thereof | |
| KR20200037117A (en) | Advertising service provision device and advertising service provision method | |
| Das | Platforms for social media marketing, its advantages and disadvantages | |
| Hendriana et al. | Design and Implementation of Online Fashion Store “Demi Outfits” Based on Android | |
| Sharma | Effectiveness of Social Media as a Marketing Tool: A Review | |
| Nath et al. | Consumer perspectives on mobile advertising and marketing | |
| KR20140007274A (en) | A server and a product trading terminal for providing trading service on the on/of line, and a method for providing trading service |