TW201207756A - System and method of marketing beauty products - Google Patents
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201207756 六、發明說明： 【明戶斤屬才支冬好居貝】 發明領域 本發明與一種用於行銷美容產品的系統與方法有關， 且更加特別地，與用於在一男性時常光顧的場所向男性顧 客行銷美容產品之系統與方法有關。 t 】 發明背景 乃.丨王糊务1月£赞現在舒適的環境中購β六分久硬屑/ 品無論是在心理上還是在f際上都很困難。於此所使用 “美容產品”可包括護膚產品、抗衰老產品、美髮產品' 水及其他難的針_㈣化妝和修飾項目1性顧客 買美t產品存相1^及美容供應商針對這些顧客存在 難有若干原因。 百先’為了做出明智的購買決定 適當地受過有關該等產品的教育。在市場上 顧客可從中選擇的斜對男性的美容產。^ 午夕男 熟悉這些產品，並且對於向朋友或家^⑽=可能 會感覺到不舒服。因此,顧客通常需要=趣 的教育。 在銷售點受到適 人類皮膚是人體的最大器官。 包括幫助保護身潘免受細菌傷害及;5各==功能 分泌物。像纽私及平衡飲食—樣正 女性徤康生活方式的-個重要部分。儘管二男: 3 201207756 膚修飾及抗衰老產品方面的專家，應該最 客正確的護膚需求是—種健康生活方式:^ 刀美谷行業迄今向男性顧客傳達此气自& 銷努力是I效率的。你卜μ 的所做的傳統行 反^ Γ 1 等㈣努力有《至造成 效果’傳達護膚僅是女性意願的訊息。傳統的廣告活動、 ==廣及在膚淺的品牌認知上所作的努力未能考慮到男 性顧客的心理及購物習慣且未能提供實龍教育，該一實 ^生教育是奠定雜顧客樂意採納日常美容是健康生活方 式的一部分之觀念基礎的重要起步。 其-欠’男性顧客獲取美容產品的場所具有其各自的缺 點。藥品與食雜店具有有限的選擇並且經常庫存較差品質 的產品。這些商店也不提供回答有關該等產品之問題的售 貨員。高檔百貨商店可備有更加廣泛的選擇並且雇傭售貨 員，但是顧客購買東西卻經常感覺到尷尬和壓力。顧客通 常不得不與售互動以實現購w，料可能使得他們感 覺到較少的隱私和更多的壓力來實現購買或離開商店。此 外，售貨員通常只熟悉一種或少數幾種有選擇的品牌。美 容院和美容所具有非常博學的美容顧問，但是這些美容所 通常比較昂貴且不迎合廣大的男性觀眾。而且，男性顧客 時常光顧這些美容院及美容所可能會感覺到不舒服。最 後，網站及電視導購允許顧客沒有銷售壓力地瀏覽，但是 其不為顧客提供檢查產品或詢問任何問題的機會，並且退 祆可能比較困難。顧客也可能發現評估在電視或網際網路 上出售之產品的可信度或品質比較困難。因此，許多男性 4 201207756 顧客針對購貝美容產品不具有一種可持續的例行程序。 第二，許多美容產品在其包裝上不提供足夠的用於男 ί生顧客做出決定的資訊。一些包裝包括用以與該品牌製造 商取得聯繫的電話號碼，但是這通常是主要企業的號碼， 而不是專用的服務熱線。這些公司同時還在男性顧客一般 會購物的數小時期間關閉。美容產品的包裝及標籤通常遵 循一種識別產品是一美容產品系列的一部份的常見編排及 設計，且無法吸引男性顧客的注意。因此，男性顧客不會 接近產品且因此不會瞭解該產品及曰常護膚程序之益處。 第四，大的美容公司發現以一種確實令男性顧客感興 趣及党吸引的方式向男性顧客行銷美容產品是有困難的。 男性顧客通常需要就有關這些產品之種類及合適用途被教 育。同等重要的是，男性顧客需要從中實現明智購買的舒 適且私密的環境。目前，許多較大的美容供應商將其市場 預算的大部分貢獻給了女性。許多較小的美容供應商與較 大美容供應商的廣告預算競爭有困難，並且除了提供男性 顧客可購物的舒適且私密性的零售場所外，無法有效地向 任一性別行銷，更不用說投資於教育男性顧客。 因此，美容行業所利用的現有行銷男性美容產品的實 務、方法及系統基本上是有缺陷的且未能考慮到男性顧客 與女性顧客之偏好的重要差別。傳統的美容場所有令人眼 花繚亂的產品陳列且過度殷勤的售貨員及美容顧問可能令 男性顧客感覺到很不舒服。因此，男性極少在此等傳統的 零售美容場所購買美容產品，這令美容行業難以教育及說 201207756 月民男性使㈣容產品心要性及其正確使时法。美容行 f行削性產品的努力已被限制到針對女性顧客為男性 購貝產品而行銷’或針對男性顧客的無效率行銷活動，這 些都無法處理上面所指出的許多問題。 在美谷行業處理這些問題的同時，零售汽車行業正面 臨其自身的新挑戰。隨著汽車及汽車服務行業的競爭日益 激’、、丨k二呂業不斷地留意產品，以使其服務多樣化從而 :加收入例如，快速換油商缝常尋找㈣如變速器油 乂換、燃料嗔射清洗及散熱^沖洗等新的保養服務 ，以及 諸如擔風玻料痕修復、凹痕修復、瓶子清_/添加劑、 撲風玻璃雨刷、擋風玻璃護理、燃料管線磁石及渡清器等 的附加產品出售給車主’以增加服務票，即使車主的本意 單的H —些汽車服務供應商已透過提供諸 如太陽鏡、空氣清新劑、GPS裝置、衛星無線電等用於銷 售的有關汽車及陸上旅行的輔助產品來擴展其服務。然 在過去這些額外的產品受限於與汽車（automotive)〆 汽車(car)或旅行有關的服務和項目。此外，顧客可在其他 地方容易且舒適地購f這些無關服務的項目。因此，包括 批發、零售、設備、部件及服務供應商的汽車及汽車服務 行業供應商可受胁新思想及產品以使其服務多樣化、為 其提供競爭優勢及增加其收入。 這種獲取競爭優勢的需求不限於汽車行業，當然，許 多其他男性時常光顧的營業也可受益於使其出售物多樣化 且吸弓丨顧客的新產品。例如，家庭裝修、電子設備、體育 6 201207756 用品及其他類型的零售商 新產品，”新產^ 縣和難_經常尋找 新座〇口 „亥專新產。。可加入其庫 客的顧客。 |果及引啫如男性顧 因此:存在一種用於向男性時常光顧的場所中的男性 顧客盯銷美容產品之新贿銷_的需求。 C考务明内】 發明概要 本發明與-種行銷美容產品的系統斑方 加特別地，與-種向_男性時 、有關，且更 行銷美容產品的系統與方法有關。在-實施例中= 包括獲取具有餘產品廣告”的―展示 該 設備設置在—紐時㈣展丁 接徂静乃六抱卜立 厅中及在遠展示設備處 k供關於及存取美谷產品的資訊。該展示設備可以是，例 如-獨立展示亭紐示箱。紐時常光顧的 如汽車部件商店或服務中心的 厅丌疋4 庭裝修用品店或運動場所的非;^二或諸如電子或家 陳列及/或美容產品可被配置或場所。展示設備 5以與男性Μ光顧的場所之 :或:二，匹配，使美容產品與周圍環境融合。例如， 在一Η車场所，美容產品可以用汽車專有名詞及主題做廣 告’且美谷產品可被包裂及貼標籤 過利用男性時常光顧且顧客已熟悉並感到4:之: 色及特徵，此系統以-種熟悉且可識別的讀之特 現給該場所中的顧客。該系 _將新產品呈 解盖玄產m路〜 此万式歧勵顧客接近及瞭 解美令產°°並最終購貝產品，且將其康生活方 7 201207756 式。該方法提供—種成本有效、經濟、方便 =密:4來顧客做廣咖 子取而4與透過傳統廣告及零售管道行銷有關的缺點。 =_巾，-種祕向男性財行㈣ 系、、先包括-針對-男性顧客的美容產品 品無關的一主μ粁紫& w, 辽呂與该美谷產 1里 營τ業的1性時常絲的場所；-設置在 ^性時常光顧的場所且提供有關該美容產品之資訊的視 不㈣；及分佈在驗時常絲㈣所且削該美容 的—產品識別符。該美容產品組配為包括該男性時常 員的％所之該主營行業之—特色。 在-實施例中，-種用於向男性顧客銷售美容產品的 系統包括-提供汽車服務或產品的汽車場所；—組配為體 見4>飞車服務或產品之—特色的美容產品；及—設置該汽 車場所，包括提供有關該美容產品的資訊的—汽車圖形的 的視覺展示設備。 ' 在貫％例巾，-種用於向一男性雇員客行在肖〆美容应 的方法包括纟肖美谷產品無關之主要汽車業務的男性 時常光顧場所提供-汽車產品或服務；提供具有有關針對 男性顧客之美容產品之資訊的—視覺展示設備；配置該等 美容產品以使它們包括該汽車產品或祕之—特色；將該 硯覺展示設備放置在該雜時常光_場所；將該美容虞 品放置在該雜時常光顧的場所；及提供在該男性辟常光 顧的場所銷售的美容產品。 在-實施例中，-種用於向—男性顧客行銷，美容產 8 201207756 品的方法包括在具有與美容產品無關之―主營汽車業務的 男杜時¥光顧的場所提供—汽車產品或服務；提供一具 有有關—針對雜顧客的美容產品的資減具有-汽車特 色的網頁’提供-具有有關該美容產品的資訊的視覺展示 設備’該視覺展示設備提供該美容產品之網頁的位址，且 將-玄視見展* *備放置在該男性時常光顧場所。 在貫轭例中，—種用於一針對男性顧客的修飾產品 包裝容器包括具有—前壁板及-後壁板的-盒體部分；-4於-亥凰體。卩分中的修部產品；及—位於該^體部分之該 别_i板上用於查看該美容產品的窗口。該包裝容器組配成 像一機油瓶，以使該修飾產品與汽車關聯。 在一實施例中，一種用於向男性顧客行銷美容產品的 方法包括在具有與美容產品無關之一主營行業的一男性時 常光顧的場所提供一無關美容的服務，提供一具有有關針 對男性顧客之美谷產品之資訊的視覺展示設備，將該視覺 展示設備放置在該男性時常光顧的場所，將美容產品放置 在該男性時常光顧的場所，及提供在該男性時常光顧的場 所銷售的美容產品。該等美容產品包括該非美容相關服務 之一特色，諸如，以汽車為主題的圖形、標籤或操作指南。 在另一實施例中，一種用於向男性顧客行銷美容產品 的方法包括在主營業務與美容產品無關之—男性時常光顧 場所提供一無關美容的服務，及在該男性時常光顧的場所 提供一具有有關針對男性顧客之美容產品之資訊的視覺展 示設備。該視覺展示設備經配置以激起男性顧客對該等美 201207756 ==的興I例如，該視覺展示設備可包括與該男性時 九顧的場狀圖形、符號及操作指南匹配的圖形、符號 及始乍指南。該方法還包括在該男性時常光顧的場所根據 男性顧客對該視覺展示設備的反應提供有關美容產品之額 外的資訊、在該男性時常光顧的場所為美容產品分配產。。 識別符，及基於該產品識別符來將美容產品提供給男性: 客。 在另-實施例令，-種用於行銷針對男性之美容產品 的方法包括獲取-具有有關針對男性之美容產品之資訊= 視覺展示設備、在具有與此等美容產品無關之_主營行業 的一男性時常光顧的場所提供該視覺展示設備、配置該視 覺展示設備以吸引男性顧客對該視覺展示設備的注意力、 根據吸弓丨男性顧客的注意力在該視覺展示設備處為雜顧 客提供有關此等美容產品之額外的資訊，及在該男性時常 光顧的場所分發識別該等美容產品的f料。該資料可以 是’例如，-美容產品的廣告傳單，該傳單被格式化及安 排成由主營行業提供之服務或產品，諸如換油或其他汽車 服務的傳單。該傳單遵循一汽車傳翠的樣板，使用類似顏 色、專有m圖形以為美容產品做廣告。 在另一貫施例令，一種用於行銷針對男性顧客之美容 產品的系統包括經營與此等美容產品無關之-主營行業的 場所 '在該男性時常光顧的場所提供的 且顯;不有亥等美容產品之資訊的一視覺展示設備，及設 置在δ亥男性時常光顧的商店用於分配產品識別符以識別美 10 201207756 容產品的裝置。該視覺展示設備經配置以吸引男性顧客的 注意力。 在另一實施例中，一種用於向男性顧客行銷美容產品 的系統包括設置在一男性時常光顧的場所且具有有關針對 男性顧客之美容產品之資訊的一視覺展示設備。該視覺展 示設備經配置以激起男性顧客對美容產品的興趣。該系統 還包括用於在該男性時常光顧的場所根據所激起的男性顧 客的興趣提供有關該等美容產品之額外的資訊的裝置、用 於在該男性時常光顧的場所分配關於美容產品之產品識別 符的裝置，及用於基於該產品識別符將美容產品提供給男 性顧客的裝置。 圖式簡單說明 第1A圖是根據本發明之一實施例之一行銷系統的正視 圖； 第1B圖是根據本發明之一實施例之一行銷系統的側視 圖， 第2圖是根據本發明之一實施例之一行銷系統的透視 圖， 第3圖是根據本發明之一實施例的用於行銷美容產品 之程序的流程圖；及 第4圖是根據本發明之一實施例的用於行銷美容產品 之程序的流程圖； 第5圖是根據本發明之一實施例的用於行銷美容產品 之程序的流程圖；及 ， 201207756 第6圖是根據本發明之一實施例的用於行銷美容產品 之程序的流程圖； 第7圖是依據本發明之一實施例的一用於在一男性時 常光顧場所行銷美容產品的系統的一正透視圖； 第8圖是依據本發明之一實施例的一配置成與一汽車 場所之一特色匹配的美容產品的一正視圖。 I：實施方式3 發明詳細說明 本發明與一種用於行銷美容產品的系統與方法有關， 且更加特別地與一種用於向一男性時常光顧環境中的男性 顧客行銷美容產品的系統與方法有關。該方法包括在男性 顧客一般在場，然而其可能或可能不打算購買美容產品的 一場所提供一視覺展示設備。該視覺展示設備可包括有關 用於銷售之美容產品的資訊，包括手冊、廣告、海報及其 他紙質或電子顯示媒體。關於美容產品的資訊也可以由一 電話服務熱線、網站存取和/或音訊裝置提供。到達該場所 為達到其他目的，諸如離開汽車用於保養或維修或購買體 育用品設備、硬體或電子設備的顧客可觀看展示設備以及 獨立地決定是否接近該展示設備以找出更多的有關該等所 提供產品的資訊。該視覺展示設備可包括或結合用於銷售 之美容產品的儲存空間來提供，藉此顧客只可拾取一產品 以及在櫃檯購買該產品連同該顧客打算購買的其他商品或 服務。 在一實施例中，一種用於在一男性時常光顧的場所行 12 201207756 銷男性美料品的“藉纟狀 缝融入該場所。視覺展示設備、產二符2特徵而無 身經配置成與該男性時常光顧的場所之一或—以^:本 配’以呈現一盥周囹俨 上特邑匹 示設備、產品識別符㈣覺致果。視覺展 該男性時常光顧場;，統之其他組件使用 斗-直+ 每所&供的非美容服務所使用的包梦+ 式有名詞、操作指南、標鐵及圖形。因此，兮系^方 悉及可辨識方式呈現新產品給該場所中_客，Μ 系，以此方式鼓勵顧客接近並瞭解美容產品，並=購ί 產。。且將它們納入—健康生活方式。 買 二：此所使用的術語“男性時常光顧的商店，，或“男‘Η ㈣顧的場所，，不限於只迎合或吸引男性顧客的商广 場所。相反，其僅僅是指的確吸引全體男性人口中2 男性顧客的商店或場所。當然，該商店或場所可以量 大部分男性顧客的商店或場所，諸如吸引大多數男：翩有 或場所。在一些實施例中，該男性時常光顧的場: 疋主要針料性顧客且吸Μ性顧客多於女性顧客的尸 戶斤:：發明的示範性實施例針對其核心或主營業務與修： 或美合產品無關的男性時常光顧的場所。例如，這將不包 括理髮店或男性髮型屋。此外，術語“商店，，包括，但不= 於零售商店、服務商店以及服務站。術語“場所，，包括^ 不限於商細及職和娛料所H男性^被認= 是成年男性顧客，而不是兒童。 本發明提供-種用於向這些男性時常光顧的場所㈣ 13 201207756 男ί·生顧客仃銷美容產品的系統與方法。該方法包括在—視 覺展科備上提供有_制性之美容產品的資訊，及在 諸如汽車部件商店、汽車服務站或家庭裝修用μ之男性 時常光顧的場所的—零售空間或—特區域中提供該視覺 展不設備。在—實施例中，該方法還包括在該展示設備上 提供有Μ容產品的廣告及資訊、在該商店提供美容產品 及使美容產品在該商店可用於構f。在—實施例中該視 覺展示設備是_f訊亭或訊亭的—料，該資訊亭在 一男性顧客等待由該男性時常光顧的場所提供的無關美容 之服務時捕獲Μ性顧㈣興趣。該視覺展轉備可藉由 包括該男斜f光顧場所之主營業務時f❹域客可辨 識及熟悉的影像及片語來引起該等顧客的興趣。 -種用於行銷美容產品之系統的—實施例顯示在第“ 圖及第1B®中。在該所示的實施例中，該系統包括—資訊 亭H)’該資訊亭H)可以是適合-零售商店或—等待區域^ -特定位置的-獨立、自支援展錢訊亭ι〇包括 一視訊單元12，諸如執行關於用於銷售產品 已δ己錄程 式的電視或執行關於產品之軟體或提供存取美容供應商 網站的一電腦監視器。廣告空間14提供在用於諸如 之 电于展 示設備或紙質展示設備之新聞及宣傳展示設備的資訊哀付 近。該資訊亭10也包括用於提供用於銷售之美容產σ二’ 存空間16，以及用於手冊、傳單或其他印刷品的—支架18 該資訊亭10可包括用於分配諸如產品拾取條或旱。 品識別符的一票分配器或支架20，其中顧客可將該產。產 14 201207756 別符攜帶給銷售代表或出納，該銷售代表或出納將從一榧 檯、上鎖櫃櫥或其他受限區域後面獲取相對應的美容彥 品。在這方面，該等拾取條或票識別要購買的產品。此外， 該拾取條或票可透過一有線或無線資料通訊連線與出納電 氣通訊，而不是手動地將該拾取條或票攜帶給出納。當產 品本身沒有儲存在該資訊亭時，這些拾取條可用來在兮資 訊亭上為該等美容產品做廣告。在這種情況下，該資訊亭 10可表現為第1A圖、第1B圖及第2圖中的資訊亭但是不帶 儲存空間16。當使用拾取條時，該儲存空間16本身在該資 訊亭不被需要，因此該儲存空間16可用諸如廣告空間14、 手冊支架18、票支架2〇以及視訊展示設備12的其他新聞展 示設備及支架來代替。 儘管第1A圖-第2圖中之系統的實施例顯示一自包含資 讯苧中之系統的各種元件，本技藝領域中之具有通常知識 者應認識到的是，該等各種元件可分佈遍及整個男性時常 光顧的場所，或甚至可包括在該男性時常光顧場所外部的 元件（例如網路伺服器）。 在另一實施例中’美容產品實際上不在男性時常光顧 的場所出售。類似於該票支架實施例，該資訊亭10或其他 視覺展不設備將包括諸如廣告空間14、手冊支架18及視訊 展示没備12的新聞展示設備，但是不需包括用於美容產品 的實際儲存空間。在該實施例中，該視覺資訊亭1〇分配諸 如識別該美容產品（例如，按名稱或產品編號）的新聞印刷 品、傳單、手冊和/或免費產品樣品的產品識別符，以及將 15 201207756 男性顧客指引到可購冒 a 貝美各產品的一網站、電話號碼或其 他=售商店。例如，在該實施例中，出自第以圖及第m圖 土貝flT 1G不包括儲存空間16，但是卻包括告知顧客所廣 告的美容產品在—特定網站或商店可得用於購買的視訊、 手冊、諸如cd及dvd的電子媒體及/或免費樣品。以此方式， 實T時常光顧場所中的__ 必要在該商店保持庫存。 :男性：_場所所分配的產品識別符識別要購 =產品、、可以是—紙質票、—傳單、手冊或其他類似 的印刷品t免費美容產品樣品1產品制符可包括， 例如產品名稱、则編號、UPC碼、條碼、產品描述、產 品來源或制美容產品触何其料訊。該產品識別符也 可以提供作為諸如電子郵件、電子票的電子訊息，或識別 該等美容產品及/或料美容產品之㈣，諸如供應商或其 網址的文本訊息。例如，顧客可㉔料美容產 品的電子郵件’然後該顧客可在家或去該美容供應商的網 站讀取有_產品的内容，以購買該等產品。在—實施例 中，使用者使用在視覺展示設備處的電腦，以從美容供應 商的網站訂購產品，然後顧客接收該訂購的一電子郵件或 文本確認。該使用者也可登入該網站或將產品加入到一虛 擬購物車以待稍後購買。因此，該產品識別符可以是一電 子票、收據或使用者稍後將在其行動電話或電腦上存取的 訊息 該資訊亭10可包括透過一通訊網路通訊的一通訊裝置 201207756 以將資訊提供給顧客。該通訊網路可以是在本 習知的任何有線或無線通訊網路，諸如區域網域中 域網路，或諸如網際網路的公用廣域網路。例如，專用廣 亭ίο可包括透過網際網路存取美容供應商之網站訊 腦。顧客可在資訊亭瀏覽網站，以及甚至可在那裡的—電 電腦可藉由網際網路處理顧客的訂購。代替訂購:二。 購之外，顧客可簽約具有關於美容產品之資訊的^郵: 或文本訊息。在其他實施例中，通訊裴置是—電話， 客可要求關於該等產品的資訊以及可透過該電話訂構且顧 當美容產品實際上在男性時常光顧的場所出售時，實 現美容產品之最終銷售的出納與實現商店之主營行業之產 品或服務之銷售的出納是同一出納。也就是說，美容產品 :需要一單獨的出納或收銀台’而是可在顧客正常情況； 從=商店購買非美容產品時將使用的常規出納或收銀台遭 =。因此’男性時常絲的場所可提供麵容服務或產 品(諸如換油或汽車部件），以及也可提供美容產品，而不需 要單獨的出納或單獨的雇員。 資訊亭10的側面視圖在第1B圖中顯示，其顯示額外的 儲存二間16及廣告空間14。有關該資訊亭的不同特徵是可 取捨的，以及資訊亭1〇可針對每一美容供應商來定製，以 包括產品儲存器、新聞展示設備、廣告、視訊展示設備等 之所期望的組配。 根據本發明之另一實施例的資訊亭10,顯示在第2圖 中。該資訊亭10,也包括一可取捨服務熱線電話22，顧客可 17 201207756 使用以針對有關產品的問題。乎叫美容產品的製造商。該資 訊亭啊_躲呼、各祕務祕電話號碼。顧 客可用=行動《紐用該電話22(如果存在的話）來呼叫。 4資汛苧1 〇 ’也包括從誘資訊亭i 〇，的一側延伸的一可 Z門或牆24以保護顧客避免遭到觀看，以在使用者潮覽 、今產品展不設備時提供〜些隱私。儘管僅顯示-面牆 Μ ’但是在各種場所該資訊亭1Q，可具有若干面牆，以提供 顧客隱私。這_24可叹^動的，藉此資訊亭可用各 種組態配置’以更加開放或更加私密1資訊亭1G，也可以 在不在使㈣關閉或鎖上，㈣護該資訊亭内部的廣告展 不設備和/或美容產品。該電話亭提供舒適、賴且方便的 環境，而沒有銷f壓力，其中顧客有大量的富裕時間（例如 在等待汽車服料沒有重要事情要做的㈣㈣），他們可 以對於吸引他們眼球的東西給料注的注意力諸如藉由 具有一些«美容產品之好f_f訊亭提供的展示設 備。一旦顧客最初的興趣經由該展示設備激起，則顧客可 從該資訊亭或找雜時常__的某個其他位置獲取 有關美容產品之額外的資訊，其中上述位置在顧客等待無 關美容之服務時提供額外的資訊(諸如傳單、手冊、視訊展 示設備等）。 用於行銷美容產品的系統可包括一自支援資訊亭、一 獨立的獨立式展示設備、一展示箱、一錄影機(—。)或一 櫃上、桌上或牆上展示設備。在_實施例中用於行銷美 容產品的系統包括-自動販賣機。該自動販f機經配置以 18 201207756 接收美容產品之識別及相關聯的支付資訊，然後自動地， 而不疋一出納手動地擷取然後將產品提供給顧客那樣從該 自動販賣機分配產品。根據另一實施例，該系統包括廣告 空間、新聞展示設備、（―個或多個)視覺展示設備、儲存空 間以及支援結構。當該視覺展示設備是一櫃上或桌上展示 設備時，其可以受設計以坐落在一現有櫃檯或桌子的上 部，或其也可以包括其自己的支援桌子或講臺。在—實施 例中，該系統是包括以下内容的一資訊亭：（1)用於可容易 地由顧客拾取及仔細檢查之用於銷f之美容產品的儲存空 1 (2)用於待售或所顯示之產品之合適的教育資料、傳單 (aflet)手冊、傳單(flyer)以及小冊子；（3)顧客可帶著他 們的問題呼人的—電話熱線或技術支援線之-清晰可見的 電話號碼（以及可選擇性地一禮貌電話）；（4卜清晰可見的 網址（以及可選擇性地存取該網㈣—電腦），其巾潛在顧客 可登入詢問問題或在展示設備上獲取更多有關該等產品的 資訊；以及（可選擇性地)(5)重複產品資訊以幫助促進顧客 決定購買展示設備上的產品的—視訊展示設備。該視訊展 示設備可包括觸㈣幕雜讀互動來轉通常被詢 問的問題或提供產品的突出部分。錄影機本身可以是完全 視訊展示設備，沒有任何其他的支援結構或特徵，或者該 錄影機可以併人到-較大視訊展示設備中， 備具有諸如資訊亭、儲存空_其他倾以及如在第= t所顯示的其他結構。 在本發明的一實施例中，一種向男性顧客行銷美容產 201207756 品的系統及方法包括提供一視覺展示設備，經配置成與該 視覺展示設備所在的非美容場所之一或一以上特色匹配或 包括該視覺展示設備所在的非美容場所之一或一以上特色 的，使得該等美容產品與周圍環境融合。例如，在一汽車 場所，美容產品可與汽車專有名詞及主題一起做廣告，且 美容產品可被包裝及貼標籤以與汽車產品匹配。透過利用 男性時常光顧且顧客所熟悉並感到舒適的場所之特色及特 徵’此系統以一種熟悉且可辨識的方式呈現新產品給該場 所中的顧客。料、統以此方式鼓賴客接近及瞭解美容產 品並最終購買產品且將它們納人—健康生活方式。 美容產品之視覺展示設備及展示該等產品的男性時常 光顧的場所之環境合作吸引紐顧客的注意力，教育顧客 及完成銷售。如上文所討論者，汽車環境，例如，提供車 輛銷售、保養及树1力能的場所之陳列室、展示及等待區 域在傳統上迎合男性顧客。它們吸引住的男性觀眾是一教 月=性正確的美容護理是必要的最理想環境及時機。在汽 車场所(或本文所料的其他男性時f光顧的場所），環境是 ^奉:的且不具威脅性，且男性顧客通常在舒適購物且自發 地刀散其注意力°許多傳統美容零售商迎合女性顧客且通 常不會吸引到A量男性觀眾來教育它們正確日常美容之益 在π車行業中，—被吸引的男性及女性觀眾是營業的 核心優勢。 然而，儘管有能力引起一觀眾之注意，汽車行業當前 不具有-協調策略來利用此機會之窗。當—顧客等待換 201207756 油、煞車服務、輪胎或其他服務時，關鍵性的15至60分鐘 的一段時間是教育此觀眾有關新產品及觀念，諸如美容產 品及健康一段寶貴時間。對於汽車行業來說，也是曰常護 膚之重要性的一具高競爭力行業獲得額外收入的機會。被 吸引住的觀眾被說服教育有關一正確的日常美容之重要 性，將受到高度激勵而購買在該汽車場所展示的美容產品。 汽車（或其他男性時常光顧的）場所的舒適環境處理了 通常阻止男性顧客在美容零售商;5購買美容產品的實際障 礙。在本發明之另-實施例令，視覺展示設備、產品識別 符、美容產品及该系統之其他組件不僅被置於男性時常光 顧的場所’而且還經配置成匹配、類似於或指示該男性時 常光顧的場所之-或-以上特色。該等美容產品以此方式 與周圍環境無縫融合且對顧客呈現—熟悉及可辨識的視覺 引誘。美容祕與該雜料絲場所提供的非美容產品 及服務之融合藉由呈現雜顧客所熟悉及理解的特色來幫 助吸引男性顧客對美容產品的注意力。 班九 T㊉尤顧的％所提供在一種輕鬆及自 然的 ¥境中努力爭取-被吸引住的觀眾的機會，且藉以處理通 2止男性顧客在零售美容專店及百貨公㈣買美容產品 获實際障礙。系統匹配該場所所提供的非美容營業的組配 =吸引雜顧客職示設備且接著教育並說服他們正確 °έ的必要的來處理心理障礙。與非美容營業匹配的系統 =配還用以克服業主以及男性顧客的心理障礙。例如，具 1車主題的美容產品之組配幫助克服汽車商店店主在 21 201207756 提供美容產品供銷售方面的任何猶豫，因為產品適合該環 土兄且看起來沒有不協調之處。 因此，依據本發明之實施例，一視覺展示設備提供在 -男性時f絲的場所且經配置成與該男性時常絲的場 所之周圍環境匹s卜該視覺展示設備提供吸引男性顧客注 意力’以-種熟悉及可理解的方式教育男性顧客有關產品 '、牌及刀配。戠別及提供有關產品的額外資訊的產品識 別符（手冊、傳料）的魏。該等美容產品本身還可經配置 成匹配或包含該男性時常光顧場所之一特色。 例如，在一實施例中，場所是一汽車場所，且手冊、 視覺展示設備、美容產品及產品識別符以汽車主題及廣泛 的汽車類似物來作設計以與該汽車環境無縫地融為一體， 以-透過熟悉的汽車類比，吸引男性顧客及教育顧客有關 男性美容產品之正確使用的方式識別及宣傳有關推荐美容 產品的資訊。使用㈣模擬男性賴悉的汽車修護零件; 場的圖形及專有名詞可進一步藉由區別 μ + > 早產品商標及 軚語來補充。使用模擬常見汽車產品之圖形、包裝、 名詞及視覺資料(手冊、傳單、樣本等)促進觀念的熟悉性1 增進了關於美容產品的男性主題。 以汽車為主題的圖形、標籤及操作指南可併入美容產 品、視覺展示設備及其他相關資料。該資料可以是例= 一美容產品的傳單，編排且組織成一由主技 σ， 呂仃業提供的服 務或產品，諸如換油或其他汽車服務的傳I該傳單遵循 用於一汽車傳單的樣板，使用類似顏色、專有名1及圖 22 201207756 以為美容產品做廣告。該視覺展示設備可包括與男性時常 光顧的場所之圖形、符號及操作指南匹配的圖形、符號及 操作指南。作為一範例’該等資料可包括主題句「Time t0201207756 VI. INSTRUCTIONS: [Ming sylvestris sylvestris] The field of the invention relates to a system and method for marketing beauty products, and more particularly, to a place frequented by a man The system and method of marketing beauty products to male customers. t 】 Background of the invention. 丨王糊务January £ praised the comfortable environment to buy β six-point long-term hard shavings / products are difficult both psychologically and in the f. "Beauty products" as used herein may include skin care products, Anti-aging products, Hair products 'Water and other difficult needles _ (4) Makeup and decoration items 1 Sex customers Buying a product of the United States and the beauty suppliers are difficult for these customers for several reasons. Bai Xian’s has been properly educated about these products in order to make informed purchase decisions. In the market, customers can choose from the oblique beauty of men. ^ Noon male familiar with these products, And for friends or family ^ (10) = may feel uncomfortable. therefore, Customers usually need an education of interest. Appropriate human skin at the point of sale is the body's largest organ. Including helping to protect the body from bacterial damage and; 5 each == function secretion. Like New Zealand and a balanced diet – it’s an important part of the lifestyle of women. Despite the two men: 3 201207756 Expert in skin modification and anti-aging products, The most appropriate skin care needs should be a healthy lifestyle: ^ Knife Valley Industry has so far communicated this gas to male customers & The sales effort is I efficient. The traditional line of your work, such as ^ Γ 1 and so on (4), strives to have a message that “the effect is achieved” to convey skin care is only a woman’s will. Traditional advertising campaigns, == Wide and the efforts made in superficial brand recognition failed to take into account the psychological and shopping habits of male customers and failed to provide real dragon education. This practical education is an important starting point for laying the foundation of the concept that the convenience of customers is to adopt daily beauty as part of a healthy lifestyle. The places where they owe male customers access to beauty products have their own shortcomings. Drugs and grocery stores have limited choices and often stock poor quality products. These stores also do not provide salespersons who answer questions about these products. High-end department stores offer a wider range of options and hire shop assistants. But customers often feel embarrassed and stressed when they buy things. Customers often have to interact with the sale to make a purchase. They may make them feel less privacy and more pressure to make purchases or leave the store. In addition, The salesperson is usually only familiar with one or a few selected brands. The beauty salon and beauty salon have very knowledgeable beauty consultants. But these beauty salons are often expensive and do not cater to the majority of male audiences. and, Male customers often feel uncomfortable when visiting these beauty salons and beauty salons. At last, Website and TV shopping guides allow customers to browse without sales pressure. But it does not provide customers with the opportunity to check the product or ask any questions. And retreating may be difficult. Customers may also find it difficult to assess the credibility or quality of products sold on television or the Internet. therefore, Many men 4 201207756 Customers do not have a sustainable routine for buying beauty products. second, Many beauty products do not provide enough information on the packaging for the decision of the male customer. Some packages include a phone number to contact the brand's manufacturer. But this is usually the number of the main business, Instead of a dedicated service hotline. These companies are also closed during the hours when male customers typically shop. The packaging and labeling of cosmetic products generally follows a common arrangement and design that identifies the product as part of a beauty product line. And can not attract the attention of male customers. therefore, Male customers do not get close to the product and therefore do not understand the benefits of the product and the usual skin care procedures. fourth, Large beauty companies find it difficult to market beauty products to male customers in a way that is truly appealing to male customers and attractive to the party. Male customers often need to be educated about the type and appropriate use of these products. Equally important, Male customers need a comfortable and private environment from which to make smart purchases. Currently, Many of the larger beauty suppliers contribute most of their market budget to women. Many smaller beauty suppliers have difficulty competing with the advertising budget of larger beauty suppliers. And in addition to providing a comfortable and private retail location where male customers can shop, Can't effectively market to any gender, Not to mention investing in educating male customers. therefore, The existing practice of marketing male beauty products used by the beauty industry, The method and system are essentially flawed and fail to take into account the important differences between the preferences of male and female customers. Traditional dazzling showrooms with dazzling product displays and overly diligent sales and beauty consultants may make male customers feel uncomfortable. therefore, Men rarely buy beauty products at these traditional retail beauty locations. This makes it difficult for the beauty industry to educate and say that the 201207756 men's males make (4) the product's heart and its correct timing. Efforts to cut products have been limited to inefficient marketing campaigns targeting female customers for male products, or for male customers. None of these can handle many of the issues identified above. While the US and the grain industry are dealing with these issues, The retail automotive industry is facing its own new challenges. With the increasing competition in the automotive and automotive service industries, , 丨k 二吕业 keeps paying attention to the products, To diversify its services to: Plus income, for example, Quick oil changers are often looking for (4) such as transmission oil 乂, New maintenance services such as fuel cleaning, heat dissipation and flushing, And such as repairing the wind stains, Dent repair, Bottle clear _ / additives, Wind-blown glass wiper, Windshield care, Additional products such as fuel pipeline magnets and cleaners are sold to the owner to increase the service ticket. Even if the owners of the car’s original H--the car service providers have provided such as sunglasses, Air freshener, GPS device, Expansion of its services, such as satellite radios, for the sale of auxiliary products for cars and land travel. However, in the past these additional products were limited to services and projects related to automotive, car or travel. In addition, Customers can easily and comfortably purchase items of these unrelated services elsewhere. therefore, Including wholesale, retail, device, Automotive and automotive services for component and service providers Industry suppliers can be challenged by new ideas and products to diversify their services. Provide them with a competitive advantage and increase their income. This need to gain a competitive advantage is not limited to the automotive industry. of course, Many other men's frequent visits can also benefit from new products that diversify their offerings and attract customers. E.g, Home renovation, Electronic equipment, Sports 6 201207756 Supplies and other types of retailers New products, "New production ^ County and difficult _ often looking for new seat „ hai special new production. . Customers who can join their customers. | Fruit and quotation, such as male Gu, therefore: There is a need for a new customer to watch a new sale of a beauty product to a male customer in a place frequented by men. C Test Summary] Summary of the Invention The present invention and the system for marketing beauty products are particularly attractive, And - when the _ male, related, And the systems and methods for marketing beauty products are related. In the -invention = including the acquisition of the advertisement with the remaining product" - the display of the device is set in the - New Zealand (four) exhibition, the reception is in the Liu Bao Bu Li Hall and at the remote display equipment k for information and access to the US Valley Product information. The display device can be, For example - an independent display booth. Frequently visited by New Zealand, such as the auto parts store or the service center, the 4th court decoration store or the sports venue; ^ Two or such as electronic or home display and / or beauty products can be configured or located. Display equipment 5 in places that are popular with men: or: two, match, Blend beauty products with the surrounding environment. E.g, In a car park, Beauty products can be advertised with car proper nouns and themes. And Meigu products can be cracked and labeled. People who use men often come across and customers are familiar and feel 4: It: Color and characteristics, This system gives the customers in the venue a familiar and identifiable reading. The department _ will be the new product to cover the Xuan production m road ~ This 10,000-style customer is close to and understand the US production of ° ° and finally buy shell products, And will be the living side of the 7 201207756 style. This method provides a cost effective, economic, Convenient = secret: 4 to customers to do wide-ranging and 4 shortcomings related to traditional advertising and retail pipeline marketing. =_ towel, - a secret to the male financial line (four), , First include - for - male customers' beauty products, irrelevant to the main one, purple & w, Liaolu and the place where the Meigu produces 1 s. - setting the location where the sex is frequented and providing information about the beauty product (4); And the product identifier that is distributed in the inspection time wire (4) and cut the beauty. The beauty product group is characterized by the characteristics of the main industry including the male permanent member. In an embodiment, - A system for selling cosmetic products to male customers including - a car venue providing car service or products; -Assembled as a body See 4> a beauty service for a flying service or product; And - set up the car, Includes visual display equipment for car graphics that provides information about the beauty product. 'In the case of %, - A method used to provide a male employee with a method in which Xiao Ying's beauty should be included in the main automotive business that is not related to Xiaomei Valley's products. He often visits the place to provide - automotive products or services; Providing visual display equipment with information about cosmetic products for male customers; Configuring such beauty products to include them in the car product or secret feature; Placing the illusion display device in the time-of-day _ place; Place the cosmetic product in a place that is frequented by the time; And to provide beauty products that are sold in the place where the man is often visited. In an embodiment, - used to market to male customers, Beauty products 8 201207756 The method of the products includes the provision of car products or services in a place where the main business of the car is not related to the beauty products. Providing a web page for providing information on a beauty product for a customer, a car-specific website - a visual display device having information about the beauty product. The visual display device provides the address of the web page of the beauty product. And will be - Xuan Shi see exhibition * * placed in the male often visit the place. In the yoke example, a modified product for a male customer, the packaging container comprising a box portion having a front wall panel and a rear wall panel; -4 in - Hai Huang body. Repairing products in the division; And - a window for viewing the cosmetic product on the _i board of the body portion. The packaging container is assembled like an oil bottle. In order to associate the modified product with a car. In an embodiment, A method for marketing a cosmetic product to a male customer includes providing an unrelated beauty service at a place frequented by a male who is not affiliated with the beauty product. Providing a visual display device with information about the beauty products of male customers. Place the visual display device in a location that the male frequents, Place the beauty product in a place that the man often visits. And provide beauty products that are sold in the area that the man often visits. These beauty products include one of the features of this non-beauty related service. Such as, Car-themed graphics, Label or operation guide. In another embodiment, One method for marketing beauty products to male customers includes that the main business is not related to the beauty product - the male often visits the venue to provide an unrelated beauty service. And a place for frequent visits by the man to provide a visual display device with information about the beauty products for male customers. The visual display device is configured to provoke a male customer to the US 201207756 == The visual display device can include field patterns that are similar to the male, Symbols and instructions for matching the graphics, Symbol and initial guidelines. The method further includes providing additional information about the cosmetic product based on the response of the male customer to the visual display device at a location frequented by the male, The place where the man often visits distributes the product for beauty products. . Identifier, And providing beauty products to men based on the product identifier: customer. In another-embodiment, - A method for marketing beauty products for men, including access - information about beauty products for men = visual display equipment, Providing the visual display device in a place frequented by a man who is not involved in such beauty products, Configuring the visual display device to attract male customers' attention to the visual display device, Providing additional information about such beauty products to the visual display device at the visual display device, based on the attention of the male customer. And distributing the material identifying the cosmetic products at a place frequented by the male. The information can be 'for example, - advertising flyers for beauty products, The leaflet is formatted and arranged into services or products provided by the main industry. Flyers such as oil change or other car services. The leaflet follows a model of a car. Use a similar color, Proprietary m graphics to advertise beauty products. In another example, A system for marketing cosmetic products for male customers includes the operation of a business-independent place that is not related to such beauty products, 'provided in a place frequented by the male; A visual display device that does not have information on beauty products such as Hai. And the store that is often used by the δ 男性 male to distribute the product identifier to identify the US 10 201207756 capacity product. The visual display device is configured to appeal to male customers. In another embodiment, A system for marketing a cosmetic product to a male customer includes a visual display device that is placed in a place frequented by a male and has information about a cosmetic product for a male customer. The visual display device is configured to provoke a male customer's interest in the beauty product. The system also includes means for providing additional information about the cosmetic products based on the interests of the motivated male customer at a location frequented by the male, Means for assigning product identifiers for cosmetic products at a place frequented by the male, And means for providing a cosmetic product to a male customer based on the product identifier. BRIEF DESCRIPTION OF THE DRAWINGS Figure 1A is a front elevational view of a marketing system in accordance with one embodiment of the present invention; 1B is a side elevational view of a marketing system in accordance with an embodiment of the present invention, Figure 2 is a perspective view of a marketing system in accordance with one embodiment of the present invention, Figure 3 is a flow diagram of a process for marketing a beauty product in accordance with an embodiment of the present invention; And Figure 4 is a flow chart of a procedure for marketing a beauty product in accordance with an embodiment of the present invention; Figure 5 is a flow diagram of a process for marketing a beauty product in accordance with an embodiment of the present invention; And , 201207756 Figure 6 is a flow chart of a procedure for marketing a beauty product in accordance with an embodiment of the present invention; Figure 7 is a front perspective view of a system for marketing a beauty product in a place where a man visits a place in accordance with an embodiment of the present invention; Figure 8 is a front elevational view of a cosmetic product configured to match a feature of a car venue in accordance with an embodiment of the present invention. I: Embodiment 3 Detailed Description of the Invention The present invention relates to a system and method for marketing a beauty product, More particularly, it relates to a system and method for marketing a cosmetic product to a male customer who regularly visits the environment. The method includes the presence of a male customer, However, a visual display device may be provided at a location where it may or may not be intended to purchase a cosmetic product. The visual display device can include information about the beauty products used for sale. Including manuals, ad, Posters and other paper or electronic display media. Information about beauty products can also be provided by a telephone service hotline. Website access and / or audio devices are provided. Arrive at the site for other purposes, Such as leaving the car for maintenance or repair or purchasing equipment, A customer of a hardware or electronic device can view the display device and independently decide whether to access the display device to find out more information about the products provided. The visual display device can include or be provided in conjunction with a storage space for a cosmetic product for sale. This allows the customer to pick up only one product and purchase it on the counter along with other goods or services that the customer intends to purchase. In an embodiment, A place for frequent visits by a man 12 201207756 The sale of male beauty items is “into the place”. Visual display equipment, Produce a two-characteristic 2 feature without being configured to be one of the places frequented by the male or to ^: This is equipped with a special equipment for presenting Product identifier (four) feels fruit. Visual exhibition, the man often visits the field; , Other components used in the bucket - straight + each & For the non-beauty service, the package dream + style has nouns, Operation guide, Standard iron and graphics. therefore, 兮 ^^^^^^^^^^^^^^^^^^^^^^^^^^ Μ, In this way, encourage customers to get close to and understand beauty products, And = purchase ί production. . And incorporate them into a healthy lifestyle. Buy two: The term "shops that men often visit," , Or "male" (four) Gu’s place, , It is not limited to commercial establishments that only cater to or attract male customers. in contrast, It simply refers to a store or place that does attract 2 male customers of the entire male population. of course, The store or location can measure the stores or locations of most male customers. Such as attracting most men: 翩 have or place. In some embodiments, The field that the man often visits: 疋 The main needle-supply customer and the sucking customer is more than the female customer’s body: : Exemplary embodiments of the invention are directed to its core or main business and repair: Or a place frequented by men who are not related to the product. E.g, This will not include a barber shop or a male hair salon. In addition, The term "store, , include, But not = in retail stores, Service store and service station. The term "place, , Including ^ not limited to business details and occupations and entertainment materials, H male ^ is recognized = is an adult male customer, Not children. The present invention provides a system and method for selling a beauty product to a place frequented by these men (4) 13 201207756. The method includes providing information on the beauty products of the system in the visual exhibition. And in shops such as auto parts, This visual display is not available in the retail space or in the special area of the car service station or home decoration. In the embodiment, The method also includes providing advertisements and information of the cosmetic products on the display device, Beauty products are provided at the store and cosmetic products are available for use in the store. In the embodiment, the visual display device is a material of _f kiosk or kiosk. The kiosk captures ambiguity when a male customer waits for an unrelated beauty service offered by a location frequented by the man. The visual exhibition can be used to attract the interest of such customers by including images and phrases that are identifiable and familiar to the main business of the venue. - Examples of systems for marketing beauty products - are shown in the figure "1" and "1B®". In the illustrated embodiment, The system includes - information kiosk H) 'the kiosk H) may be suitable - retail store or - waiting area ^ - specific location - independent, Since the support exhibition Qianxun 〇 〇 includes a video unit 12, Such as performing a computer monitor on a television that is used to sell a product or a software that implements a product or provides access to a beauty supplier website. The advertising space 14 is provided for information sorrow for news and promotional display devices such as electrical display devices or paper display devices. The kiosk 10 also includes a beauty product σ2 storage space for sale. And for manuals, Flyer or other printed matter - the stand 18 The kiosk 10 may be included for dispensing such as product pick-up strips or drought. a ticket dispenser or holder 20 of the product identifier, Among them, customers can produce this. Product 14 201207756 Do not carry to a sales representative or cashier, The sales representative or cashier will be from one platform, Get the corresponding beauty product behind the locker cabinet or other restricted areas. in this aspect, These pick-up bars or tickets identify the product to be purchased. In addition, The pick-up bar or ticket can communicate with the cashier's electricity via a wired or wireless data communication link. Instead of manually carrying the pick-up strip or ticket to give it. When the product itself is not stored in the kiosk, These pick-up strips can be used to advertise these beauty products on the kiosk. under these circumstances, The kiosk 10 can be represented as Figure 1A, The kiosks in Figures 1B and 2 do not have storage space 16. When using a pick strip, The storage space 16 itself is not required at the kiosk. Therefore, the storage space 16 can be used, such as an advertising space 14, Manual bracket 18, The ticket holder 2〇 and other news display devices and stands of the video display device 12 are replaced. Although the embodiment of the system of Figures 1A-2 shows a variety of components of a self-contained system, Those of ordinary skill in the art will recognize that These various components can be distributed throughout the place that men often visit. Or even include elements that are frequented by the person (such as a web server). In another embodiment, the 'beauty product is not actually sold at a location that is often visited by men. Similar to the ticket holder embodiment, The kiosk 10 or other visual display device will include, for example, an advertising space 14, Manual Bracket 18 and Video Showcases 12 news display devices. However, it is not necessary to include actual storage space for cosmetic products. In this embodiment, The visual kiosk is assigned to identify the cosmetic product (for example, News prints by name or product number, Flyer, Product identifier for manual and/or free product samples, And to guide 15 201207756 male customers to a website where you can buy a product, Phone number or other = store. E.g, In this embodiment, From the first picture and the mth picture Tube flT 1G does not include storage space 16, However, it includes the beauty products that inform the customer that the advertisements are available for purchase on a specific website or store. manual, Electronic media such as cd and dvd and/or free samples. In this way, Real T often visits the __ in the venue and must keep inventory in the store. : male: _The product identifier assigned by the place identifies the product to be purchased = , Can be - paper ticket, - flyers, Manual or other similar printed matter t free beauty product sample 1 product standard can include, Such as the product name, Then number, UPC code, Bar code, product description, The source of the product or the beauty product is touched. The product identifier can also be provided as, for example, an email, Electronic message of an electronic ticket, Or identifying (4) such beauty products and/or beauty products, A text message such as a supplier or its website. E.g, The customer can email the beauty product. Then the customer can read the contents of the product at home or on the website of the beauty supplier. To purchase these products. In the embodiment, The user uses the computer at the visual display device, Order products from the beauty supplier's website, The customer then receives an email or text confirmation of the order. The user can also log into the website or add the product to a virtual shopping cart for later purchase. therefore, The product identifier can be an electronic ticket, A receipt or a message that the user will later access on his mobile phone or computer. The kiosk 10 may include a communication device 201207756 communicated over a communication network to provide information to the customer. The communication network can be any wired or wireless communication network as is known in the art. Such as a regional network domain network, Or a public WAN such as the Internet. E.g, Dedicated booths can include access to the beauty provider's website via the Internet. Customers can browse the website at the kiosk. And even where it can be - the computer can handle customer orders through the Internet. Instead of ordering: two. In addition to purchase, Customers can sign up for a post with information about beauty products: Or a text message. In other embodiments, The communication device is - phone, Guests may request information about such products and when they can be customized through the phone and when the beauty products are actually sold in places frequented by men, The cashier who achieves the final sale of the beauty product is the same cashier as the cashier who realizes the sale of the product or service of the main industry of the store. That is, Beauty products: Need a separate cashier or checkout counter' but can be normal to the customer; The regular cashier or checkout counter that will be used when purchasing non-beauty products from the store =. Therefore, 'men's regular silk sites can provide facial services or products (such as oil changes or car parts), Beauty products are also available. There is no need for a separate cashier or a separate employee. A side view of the kiosk 10 is shown in Figure 1B. It shows an additional storage of two rooms 16 and advertising space 14. The different features of the kiosk are optional. And the kiosk 1 can be customized for each beauty supplier. To include product storage, News display equipment, ad, The desired combination of video display devices and the like. A kiosk 10 according to another embodiment of the present invention, Shown in Figure 2. The kiosk 10, Also includes a pick-up service hotline 22, Customers can use 17 201207756 to address issues related to the product. It is called the manufacturer of beauty products. The information kiosk _ escaping, Secret phone numbers for each secret service. The customer can use the action "News to call the phone 22 (if it exists). 4 汛苎 1 〇 ’ also includes the information kiosk i 〇, One side of the Z door or wall 24 extends to protect the customer from being viewed. In the user’s view, This product offers no privacy when it is not equipped. Although only the display - wall Μ ‘ but in various places the kiosk 1Q, Can have several walls, To provide customer privacy. This _24 can be sighed, This kiosk can be configured in a variety of configurations to make it more open or more private. It can also be closed or locked without (4) (4) Protecting the advertising exhibition inside the information kiosk from equipment and/or beauty products. The phone booth provides comfort, a convenient environment, Without the pressure of sales f, Among them, customers have a lot of affluent time (for example, waiting for the car to take care, there is no important thing to do (4) (4)), They can pay attention to the things that attract their attention, such as by the display equipment provided by some of the beauty products. Once the customer’s initial interest is aroused via the display device, Customers can get additional information about beauty products from the kiosk or some other location where they are often __ These locations provide additional information (such as flyers, when customers wait for services related to beauty services). manual, Video display equipment, etc.). The system for marketing beauty products may include a self-supporting kiosk, a separate stand-alone display device, a display box, a video recorder (-. ) or on a cabinet, Display equipment on the table or on the wall. The system for marketing a beauty product in the embodiment includes a vending machine. The vending machine is configured to receive the identification of the beauty product and the associated payment information by 18 201207756. Then automatically, The product is dispensed from the vending machine without manually picking up the cashier and then providing the product to the customer. According to another embodiment, The system includes advertising space, News display equipment, ("one or more" visual display devices, Storage space and support structure. When the visual display device is displayed on a cabinet or on a table, It can be designed to sit on top of an existing counter or table. Or it may also include its own support desk or lectern. In the embodiment, The system is a kiosk that includes the following: (1) Storage space for beauty products that can be easily picked up and carefully inspected by customers for sale 1 (2) Appropriate educational materials for sale or displayed products, Flyer (aflet) manual, Flyers and brochures; (3) Clearly visible phone numbers (and optionally polite calls) that customers can call with their questions—telephone hotline or technical support line; (4 clearly visible URLs (and optionally access to the network (4) - computers), Potential customers can log in to ask questions or get more information about these products on the display device; And (optionally) (5) repeating product information to help facilitate the customer's decision to purchase a video display device for the product on the display device. The video display device may include touch (four) screen misreading interactions to turn to frequently asked questions or provide prominent portions of the product. The video recorder itself can be a complete video display device. There are no other support structures or features, Or the video recorder can be connected to a larger video display device. Have a kiosk, such as Store empty _ other tilt and other structures as shown in the = t. In an embodiment of the invention, A system and method for marketing a beauty product 201207756 to a male customer includes providing a visual display device, Having been configured to match one or more features of the non-cosmetic site in which the visual display device is located or include one or more features of the non-beauty site in which the visual display device is located, This beauty product is integrated with the surrounding environment. E.g, In a car place, Beauty products can be advertised with car terms and themes. And beauty products can be packaged and labeled to match automotive products. By utilizing the features and characteristics of places that men often visit and that customers are familiar with and comfortable with, the system presents new products to customers in the venue in a familiar and identifiable manner. material, In this way, the drums are encouraged to approach and understand the beauty products and ultimately purchase the products and bring them into a healthy lifestyle. The visual display equipment for beauty products and the environmental cooperation of the places where men who display such products often visit attract the attention of New Zealand customers. Educate customers and complete sales. As discussed above, Automotive environment, E.g, Provide vehicle sales, Maintenance and display room for the place where the tree is capable Display and waiting areas traditionally cater to male customers. The male audience they attract is a teacher's month = the right correct beauty care is the most ideal environment and time machine. In a car place (or where other men are expected to visit), The environment is ^ Feng: And not threatening, And male customers usually shop comfortably and spontaneously to distract their attention. Many traditional beauty retailers cater to female customers and often do not attract a mass of male viewers to educate them about the benefits of proper daily beauty. In the π car industry, — The attractive male and female audience is the core advantage of the business. however, Despite the ability to attract the attention of a viewer, The automotive industry currently does not have a -coordination strategy to take advantage of this window of opportunity. When - the customer is waiting for the 201207756 oil, Brake service, When tires or other services, A critical period of 15 to 60 minutes is to educate this audience about new products and ideas. A valuable time such as beauty products and health. For the automotive industry, It is also an opportunity for a highly competitive industry to gain additional income for the importance of skin care. The attracted audience is persuaded to educate about the importance of a correct daily beauty, Beauty products that are displayed at the car venue will be highly motivated. The comfort environment of a car (or other men's frequent visits) is handled in a beauty retailer that is usually blocked by male customers; 5 Practical barriers to the purchase of beauty products. In another embodiment of the invention, Visual display equipment, Product identifier, Beauty products and other components of the system are not only placed in places where men are often visited, but are also configured to match, Similar to or indicating the location of the place that the man often visits - or - the above features. In this way, these beauty products are seamlessly integrated with the surrounding environment and present to the customer – a familiar and recognizable visual temptation. The combination of beauty secrets and non-beauty products and services provided by the grocery material site helps attract male customers' attention to beauty products by presenting features familiar and understood by the customers. The quintessence of the Thirty-nine T10 offers an opportunity to strive for an attractive audience in a relaxed and natural environment. Moreover, it is a practical obstacle to deal with male customers in retail beauty stores and department stores (4) to buy beauty products. The system matches the non-beauty business combinations provided by the site = attracting the customer service equipment and then educating and convincing them to correct the psychological barriers necessary. A system that matches non-beauty business = matching to overcome psychological barriers for owners and male customers. E.g, The combination of a car-themed beauty product helps to overcome any hesitation in the car store owner's offer of beauty products for sale on 21 201207756, Because the product is suitable for the ring brother and there seems to be no inconsistency. therefore, According to an embodiment of the invention, A visual display device is provided in a place where the male is f-wired and configured to be in contact with the environment of the male timeline. The visual display device provides attention to attract male customers' in a familiar and understandable manner. Educating male customers about products', Card and knife. Identify and provide product identifiers for additional information about the product (manual, Chuan) Wei. The cosmetic products themselves may also be configured to match or include one of the characteristics that the male often visits. E.g, In an embodiment, The place is a car place. And the manual, Visual display equipment, Beauty products and product identifiers are designed with the automotive theme and a wide range of automotive analogs to seamlessly integrate into the automotive environment. To - through the familiar car analogy, Attracting male customers and educating customers about the correct use of male beauty products to identify and promote information about recommended beauty products. Use (iv) to simulate male car repair parts; Field graphics and proper nouns can be further distinguished by μ + > Early product trademarks and proverbs are added. Use graphics that simulate common automotive products, package, Nouns and visual materials (manuals, Flyer, Samples, etc.) Promote the familiarity of ideas 1 Enhance the male theme of beauty products. Car-themed graphics, Labels and operating instructions can be incorporated into beauty products, Visual display equipment and other related materials. This information can be a case = a leaflet for a beauty product. Arrange and organize into one main skill σ, Services or products provided by Lu Yiye, The leaflet, such as oil change or other car service, follows the template for a car flyer. Use similar colors, Proprietary name 1 and figure 22 201207756 I want to advertise beauty products. The visual display device can include graphics of places that are often visited by men, Symbols and instructions for matching the graphics, Symbols and operating instructions. As an example, the information may include the topic sentence "Time t0
Put Your Face on a Maintenance Schedule」以體現讓汽車進 行接受保養規劃的普通汽車慣例。作為另一範例，標語 「Keep it Clean. Keep it Lubricated. Keep it Protected」常用 於杬述使一引擎保持清潔/無泥狀物質，利用正確品級/類型 的油來潤滑及藉由添㈣丨使摩擦力最小化而受保護的修護 零件市場產w。相同的標語可包括在美容產品展示設備上 以使該展科備融^ _汽車場所錢過與汽車活動之 類比來教育男性顧客。 · yn yy 性時常光顧場所所提：…本身組配為相似於男 :色:ΓΓ之外包農被制定尺寸及組配為二 圖及下文之討^為在―/型的1夸脫機油瓶形狀(參見第7-8 熟悉的汽車產:二、：貫施例中，該外包裝組配為其他 、干座口〇形狀，諸如_ -燃料系統/自動繆η/“瓶、冷卻劑瓶或壺、 瓶、汽油幫浦、汽車電池、車處二劑或保護劑之 施例中’外包裝組配為熟悉之體育=車。在其他實 視球頭蓋、撖檀球、棒球、藍球、足:或：狀，諸如’橄 在另一實施例中，美容產品封裝在—…叫知爾夫球。 如木製且内襯為域的外包裝盒中。、、'且配為—雪祐盒，例 其他範例“彳㈣找諸 忐顧場所提供的非美 23 201207756 容服務所使用的包裝方式、專有名詞、操作指南、標籤及 圖形的視覺展示設備、產品識別符、美容產品及其他組件。 在場所為汽車的情況下，圖形可包括可辨識的汽車圖形， 諸如，格子旗、怪物卡車、賽車、跑車、一滴機油、一機 油瓶、一跑道、一交通錐、一輪胎及一交通符號。該等圖 形可包括熟悉的汽車影像之剪影（跑車等）或指涉汽車概念 的其他特點、條紋、圖案、顏色等。此等圖形可提供於視 覺展示設備、產品識別符及美容產品上。在一實施例中， 場所是一提供遵循一種二或三步驟程序，諸如一用於清理 燃料系統及引擎之三步清理程序汽車服務的汽車服務商 店。美容產品及相關資料包含相同的兩或三步驟，諸如， 步驟1 :清潔，步驟2 :處理，步驟3 :保護。美容產品可經 配置成包括由汽車（或其他男性經常光顧的）場所利用的其 他操作指南、方法或步驟。 在另一範例中，用於美容產品的包裝及/或視覺展示設 備利用男性時常光顧場所的專有名詞及詞彙。也就是說， 產品的專有名詞與男性時常光顧場所之行業一致。例如， 在一實施例中，場所是一汽車場所，且用於美容產品的視 覺展示設備及產品包裝包括汽車專有名詞及詞彙(例如，保 護、高效、三步驟系統、性能、保養等）。在另一實施例中， 用於美容產品的包裝及/或視覺展示設備省略了通常用於 許多零售美容產品的標準專有名詞（例如，潔膚乳、潤膚霜 等）以進一步使該產品有別於其他美容產品。 用於銷售針對男性顧客的美容產品的一系統700的一 24 201207756 實施例在第7圖中繪示。該系統包括一視覺展示設備710及 一展示箱712，展示箱712包括一或一以上產品展示架714以 供展示一或一以上美容產品716a、716b。美容產品716a、 716b可被包裝在一形狀為一機油瓶的外包裝716a中，或組 配為一雪茄盒的另一包裝716b中，此僅為一些範例。該等 美容產品及產品展示架位於展示箱712之一上部（或產品展 示部分)720中。該展示箱之一下部包括一儲存單元722，其 中安全地儲存有額外的產品及資料。 落地式展示設備及手冊支架也提供用以宣傳詳細產品 資訊、教育資料及與男性美容產品有關之售點材料的一重 要功能。總體來說，上文提到的售點材料實際上是用於識 別男性美容產品的產品識別符。 視覺展示設備710包括有關美容產品的資訊。在一實施 例中，該視覺展示設備包括一產品識別符的分配器（諸如， 手冊726的手冊支架724)。該視覺展示設備可包括一支承在 地面上或支承在一櫃檯或桌子上的座架728，或該展示設備 可安裝於一面牆或其他位置上。該視覺展示設備還可包括 一或一以上汽車圖形730，諸如，格子旗或終點線。該視覺 展示設備可包括一與熟悉的汽車標語、主題句、顏色、字 型及圖形匹配的商標或標語732。該視覺展示設備還可包括 與熟悉的汽車服務操作指南匹配的操作指南734。該視覺展 示設備可包括其他組件，諸如結合男性時常光顧場所之一 特色，諸如，汽車特色的圖形、操作指南、樣板、顏色、 影像、符號、片語、格式及標籤。 25 201207756 在—實施例中，展示箱712具有一小覆蓋區12 3/4”w x 12 = Lx6G，’H，’。可移動產品展示設備是小型的以適應較小 的汽車場所且便於移動至該汽車場所内的不同位置。气展 不箱可包括便於攜帶及移動該展示箱的輪子724。展示箱 712可位於該落地式展示設備及手冊支架近旁以使行銷效 果最大化。 在—實施例中，可移動產品展示設備及儲存單元712具 有防止產品遭竊的兩個分離的鎖定機構。該可移動展示―受 備及儲存單元之上方展科分，具有i定機構，且通常 是由透明的玻璃纖維材料而非玻璃製成並具有 板川，以便於搬運且使零售場所及服務中心 減至最小。在前述落地式視覺展科備及手冊支架中提到 並描述的實際雜美粒品祕品71㈣及產品#訊手冊/ 售點材料«陳舰此展純備及贿單心以使行銷效 率最大化，使得顧客可即時地看到落地式展示設備及售點 材料中所提及的實際的美容產品。 該可移動產品展示設備及儲存單元之下部722具有一 單獨的鎖定機構且在-實施财包括—㈣末倾板金製 成的地櫃。此地櫃理想化地使用料_於上方展示部分 :男性美容產品庫存，以及購買產品手冊與教育資料之額 外補給的健存空間。 如弟8圖中所示者 η ψ ，- —或一以上吳怎 品咖、802、803被包裝在一被制定 、Put Your Face on a Maintenance Schedule to reflect the common car practices that allow cars to undergo maintenance planning. As another example, the slogan "Keep it Clean. Keep it Lubricated. Keep it Protected" is often used to describe keeping an engine clean/mud-free, using the correct grade/type of oil to lubricate and by adding (4) 丨The repair parts that minimize friction and are protected from the market. The same slogan can be included on the beauty product display equipment to enable the exhibition to prepare for the _ _ car area money and car activities to educate male customers. · yn yy often visits the place: ... itself is similar to the male: color: 包 包 包 被 被 被 被 被 被 被 包 包 包 包 包 包 包 包 包 包 包 包 包 包Shape (see Section 7-8. Familiar automobile production: II.: In the example, the outer package is matched with other, dry seat shape, such as _ - fuel system / automatic 缪 / "bottle, coolant bottle Or in the case of a pot, a bottle, a petrol pump, a car battery, a two-vehicle or a protective agent, the 'outer package is matched with a familiar sport=car. In other real-life ball head covers, 撖 sand balls, baseball, basketball , foot: or: shape, such as ' olive in another embodiment, the beauty product is packaged in -... called the golf ball. In the outer box of wooden and lining the domain.,, 'and with - snow You box, for example, other examples "彳 (4) Looking for non-US 23 provided by the venues 2012 20125656 Packaging services, proper nouns, operating instructions, labels and graphics visual display equipment, product identifiers, beauty products and Other components. In the case where the location is a car, the graphics may include an identifiable car map , such as a checkered flag, a monster truck, a racing car, a sports car, a drop of oil, an oil bottle, a runway, a traffic cone, a tire, and a traffic symbol. These graphics may include familiar silhouettes of car images (sports cars, etc.) or Refers to other features of the car concept, stripes, patterns, colors, etc. These graphics may be provided on visual display devices, product identifiers, and beauty products. In one embodiment, the venue is provided to follow a two or three step procedure , such as a car service store for cleaning the fuel system and the engine's three-step cleaning program car service. The beauty product and related materials contain the same two or three steps, such as, Step 1: Clean, Step 2: Process, Step 3: Protection. A cosmetic product can be configured to include other operational guidelines, methods, or steps utilized by a vehicle (or other male frequented). In another example, a packaging and/or visual display device for a cosmetic product utilizes a male Always visit the proper nouns and vocabulary of the place. That is to say, the proper nouns of the product and the place where men often visit Industry is consistent. For example, in one embodiment, the venue is a car venue, and the visual display equipment and product packaging for the cosmetic product includes automotive terminology and vocabulary (eg, protection, efficient, three-step system, performance, maintenance) Etc.) In another embodiment, packaging and/or visual display devices for cosmetic products omits standard nomenclature (eg, cleansers, moisturizers, etc.) commonly used in many retail beauty products to further The product is distinguished from other cosmetic products. A system for selling a beauty product for a male customer is disclosed in Figure 7. The system includes a visual display device 710 and a display case 712. The display case 712 includes one or more product displays 714 for displaying one or more cosmetic products 716a, 716b. The cosmetic products 716a, 716b can be packaged in an outer package 716a that is shaped as an oil bottle, or in another package 716b that is assembled into a cigar box, to name a few. The beauty products and product display stands are located in an upper portion (or product display portion) 720 of the display case 712. The lower portion of one of the display cases includes a storage unit 722 in which additional products and materials are securely stored. Floor-standing display equipment and manual brackets also provide an important function to promote detailed product information, educational materials and point-of-sale materials related to male beauty products. In general, the point-of-sale materials mentioned above are actually product identifiers for identifying male beauty products. Visual display device 710 includes information about the beauty product. In one embodiment, the visual display device includes a dispenser of product identifiers (such as manual bracket 724 of manual 726). The visual display device can include a mount 728 supported on the ground or supported on a counter or table, or the display device can be mounted to a wall or other location. The visual display device can also include one or more car graphics 730, such as a checkered flag or a finish line. The visual display device can include a trademark or slogan 732 that matches familiar car slogans, topic sentences, colors, fonts, and graphics. The visual display device can also include an operational guide 734 that matches the familiar automotive service operational guidelines. The visual display device may include other components, such as features that incorporate one of the places frequented by men, such as automotive features graphics, operating guides, templates, colors, images, symbols, phrases, formats, and labels. 25 201207756 In an embodiment, display case 712 has a small footprint 12 3/4" wx 12 = Lx6G, 'H, '. The mobile product display device is small to accommodate smaller car locations and is easy to move to Different locations within the car venue. The gas showcase may include wheels 724 that facilitate carrying and moving the display case. The display case 712 may be located adjacent to the floor-standing display device and the manual stand to maximize marketing effectiveness. The mobile product display device and the storage unit 712 have two separate locking mechanisms for preventing theft of the product. The movable display-receiving and storage unit has an upper display unit, and is usually transparent. Made of fiberglass material instead of glass and with a plate to facilitate handling and minimise retail and service centers. The actual miscellaneous granules mentioned and described in the aforementioned floor-standing visual exhibition equipment and manual brackets Secret 71 (4) and products #报手册 / Point-of-sale materials «Chen Jian's exhibition is pure and bribed to maximize marketing efficiency, enabling customers to instantly see floor-standing display equipment and The actual cosmetic product mentioned in the material. The movable product display device and the lower portion 722 of the storage unit have a separate locking mechanism and include - (4) a floor cabinet made of a red-dip sheet metal. The use of materials in the _ above the display part: the inventory of male beauty products, as well as the purchase of product manuals and educational materials for the additional supply of storage space. As shown in Figure 8 η ψ, - or more than one Wu 802, 803 are packaged in a
... 、厂馬相似一機油幵I 外包裝810中。具體地，外包裝81〇 ^ 3 —下方盒體部分ί 26 201207756 及一上方懸垂片部分814。美容產品8〇ι ' 802、803位於下 方盒體812中，下方盒體812包括一窗口 82〇用以查看美容產 品801、802、803。包裝在二部分812與814之間包括一階狀 部或擱板狀部818。上方懸垂片部分814是盒體812之後壁板 的延伸，且其向上延伸至該盒體之頂部上方以類似於一機 油瓶之頂部。此頂部包括一包裝81〇頂部之圓蓋816的描 繪，相仿於一機油瓶之一旋蓋。上部814還包括一位於蓋子 816—側上的斜角邊緣822。該等上及/或下部可包括類似於 用於緊握包裝之凹槽的配合線或凹痕824且使賦予其一汽 車用品外觀。上部814之形狀及特色使包裝81〇具有一瓶機 油的形狀，可稱之為「機油瓶形狀」。 男性時常光顧的環境與美容產品展示設備及包裝的融 合造成皮膚保養與汽車保養之間的有效類比，使得男性護 膚的觀念對男性顧客來說更加舒服自在且合乎邏輯。藉由 使正確的車輛保養與正確的護；|之間產生類比，遵循利用 熟悉的汽車例行程㈣觀念作為—種幫助紐理解正確男 性護膚觀念的新方法，汽祕ti零件市場是建立男性美容 產品包裝之基礎的完美起點。在一男性經常光顧架構: 下，專η針對清潔、保養及維修的汽車修護零件市 特色亦由基礎護膚產品共用。因此，產品包穿及視覺，、 設備使男性護膚觀念與-非美容及男性時f參與的 致，在此實例中為汽車保養與維修。 ' 於向男性顧客行 第3圖是根據本發明之一實施例的用 銷美容產品之程序的流程圖。該裎庠句扭 枯域具有有關美 27 201207756 合產品之資訊(諸如初步產品資訊）的一視訊展示設備（諸如 資況争）31〇，以及將該視訊展示設備放置或設置在一男性 時常光顧的場所中312。因此，該方法包括在視訊展示設備 上提供有關以及（可選擇性地)存取美容產品的資訊。該方法 I括將美各產品放置在男性時常光顧的場所314，以及可 1擇性地在視訊展示設備316(例如在一櫃檯或資訊亭1〇的 ^架外當產品設置在該場所時，該方法包括在該場所提 X等產。。肖㈣售3丨8。在鱗從該冑料選擇及拾取產 ^戈取得有關實際產品的—拾取條，若該實際產品儲存在 =店之另—部門的-獨立儲存區域中)後，顧客可與出納 =及拾取)該產品。該場所的出納及雇員不需要為了美 互Γ實現銷售，或他們不需要具有任何產品特 在另一實施例中’其中美容產品在該場所 ，有保持儲存’ 5|導顧客至—網站 買哕算盖六方。 零售商店或顧客可購 -靜,Γ 其他地方的㈣資料在該場所可得。在 =下，該方法包括在該男性時二 =產：_以及通知顧客到哪裡 產。口322。如上所述，這可包括分配諸如 專美谷 產品識別符。如在質不或電子票的 "在第3圖中所不’該方法 男性顧客的銷售324，而 產品向 所。 ^今產品是否位於該場 第4圖是根據本發明之另一實施 品之程序的流程圖。根據該實施例，：行銷美容產 一男性時常光顧的場所提供。該男性容的服務在 W节光顧的場所具 28 201207756 有無關美容吝σ ^ 產。0的—主營行業，諸如汽車 、 體育設備銷隹笪 《八皁服矛力 口 。此服務在該男性時常光顧的場所提供。 例如’在— 貫施例中，該場所是一換油服務商居，且該方 二錢商店經營換喊汽車祕。這可找服務商店 +的換油及維耗n和設備實施。在另_實施例中， 5玄i每所是—m 女气 月用品商店，且該方法包括在該商店銷售體 M _忒場所及其非美容服務包括可併入美容產品及視 見展不 <備_有特色，如上文所描述者。 边方法還包括在該場所提供具有有關針對男性之美容 資°凡的視覺展示設備4丨2。該視覺展示設備受組配 、（在11亥场所中的男性顧客的興趣。透過包括有感染力 的廣告、產品顯示、免費樣品、錄影機以及可吸引顧客之 忒思力的其他特徵，顧客的興趣可被吸引到該展示設備 上。因此，視覺展示設備可以是一標牌（電子或其他）、產品 樣。α或吸引顧客之注意力的任何其他視覺資料。在一實施 例中，S玄視覺展示設備受設計以吸引在一汽車服務商店等 待汽車服務之男性顧客的注意力。在另一實施例中，該視 覺展示設備被設計成藉由與該場所提供的非美容服務之一 或一以上獨有特色相配來吸引男性顧客的注意力，諸如， 藉由使用汽車或運動主題、圖形、包裝及標簽。 該方法還包括根據吸引顧客的興趣，在該場所中的一 特定位置提供有關美容產品之額外的資訊4丨3，諸如在顧客 接近該視覺展示設備或新聞資料以更多地瞭解該等美容產 品時。該額外的資訊可在提供有關美容產品之更多詳細資 29 201207756 訊的傳單、手冊、產品樣品以及其他印刷品上提供。該視 覺展示設備也可以提供顧客可瀏覽美容供應商之網站的一 電腦、提供有關產品之額外資訊的一錄影機、顧客可一呼 叫服務熱線以找出更多資訊的一電話，以及/或者提供有關 產品之詳細資訊的其他展示設備。 在第420步’顧客接收在該商店或場所分配的一產品識 別付’以及5玄哉別付具有產品名稱、SKU編號、UPC碼、 條碼、描述以及/或者諸如此類。該產品識別符可以是一紙 質票、傳單、手冊或諸如此類，或者其可電氣地提供給顧 客的行動電話、電腦或PDA，或可由店員或遠距(〇ff_site) 提供商存取的一電腦。選擇性地，該產品識別符可以用一 電氣可讀媒體(例如條碼）來編碼，以及遭提供給從該電氣可 讀媒體擷取產品資訊的一閱讀機。 在第422步，美容產品基於產品識別符遭提供給顧客。 在這方面’若該產品在該場所中是可得的，則該產品在該 場所中遭提供給顧客及銷售424。例如，該產品可由該場所 中的一資訊争 ' 販賣機或一服務員分配。選擇性地，該產 品透過將該產品識別符傳送給—物流中心（fulfillment center)來從該場所訂購，以及該產品從該物流中心遭遞送 給該顧客。在又一實施例中，該顧客只取得該所分配的產 品識別符，然後在稍後的時間實現購買或從家裡或另一位 置訂購，導致銷售424。 第5圖是根據本發明之另一實施例的用於行銷美容產 品之程序的流程圖。該方法包括獲取具有有關針對男性之 30 201207756 美谷產品之魏的-視覺展示設備51G，以及在一男性時常 光顧的場所提供該視覺展示設備512。該方法也包括組配該 展示設備以吸引男性顧客的注意力515，雜根據該顧客的 注意力為該顧客提供有關該等美容產品之額外的資訊 51 m法包括在轉所分配諸如產品識別符之識別該等 美容產品的資料52〇。若該等產品在該場職存，則該方法 包括在該場所提供該等美容產品S14，選擇性地，在展示設 備提供料美容產品516，以及在該場所提供該等產品用於 銷售518。 在貫知例中’該方法還包括監視顧客的購買習慣及 偏好。資訊帝受設置的男性時常光顧場所可監視接近該資 Λ争之顧客的數目、領取傳單或呼叫服務熱線電話號碼之 顧客的數目，以及銷售的數目。該場所也可以調整該資訊 亭以用該可取捨牆24包括更多或更少的隱私，以及監視這 是否增加接近該資訊亭之顧客的數目。 在—實施例中’該方法還包括使用男性時常光顧的營 業之有關男性顧客之購買偏好的現有知識及經驗。該男性 時常光顧的營業可能具有利用迎合男性顧客偏好的新觀 念、新產品及目標行銷活動接近男性顧客的專門知識。例 如’一汽車服務中心可對男性顧客使用將視訊展示設備放 置在顧客很可能注意到之一區域中的經驗，且將視覺展示 設備配置成與汽車服務中心之圖形、符號、操作指南及其 他組件匹配，以便吸引男性顧客。作為另一實例，一汽車 部件商店可將該視訊展示設備設置在該商店的一特定區域 31 201207756 中’其中其顧客可在該區域中舒適地㈣ 育用品或電子設備商店同樣 廷仏、體 於男性時常光顧場所的專門知二 =供應商可基 好。此外，當時常光顧:::==， 该視覺展不設備向這些雇員 夺 容產品。該場所的男性雇員是男;:所:广 : 固有男性顧客基礎的-重要部分，报難實現是： ΓΓ男性美容產品的零4管道不能充分解決其靖物偏 好’也不能迎合其美容需求。 在-實施例中，該方法包括向男性時常光顧的場所提 供免費視覺展示設備和/或產品。例如，在汽車行業中，零 售汽車商店正在尋找提供給最終顧客的附加元件 及其他產品，以及批發汽車供應商也同樣地正在尋找銷售 其產品的新方法。供應商通常為其顧客(通常是代理商、快 速換油商店以及保養維修商店）提供刺激以實現銷售。例 :’主要汽油公司透過為快速潤滑油操作M提供免費服務 又，作為與他們簽5丁多年供應合同的刺激來彼此競爭。這 ，實施不僅限於汽油批發商，而是也為汽車料(從風扇皮 ▼;慮^、電池到輪胎）、騎油添加劑及清潔飢燃料添 加劑到引擎處理劑）、商店供應品(部件洗條器及地板清潔劑) 的抵發商和供應商所用。 然而’在過去’只在本脈絡中所提供的刺較與汽車 或旅行有_刺激。本發明提供m透過使供應商提 供免費的美容產品及/或視覺展示設備作為交易之一部分 32 201207756 來提高汽車行業（或其他行業）内部競爭的新方法。零售商店 或場所不具有用以使用美容產品展示設備的付現 (out-of-pocket)成本，因為其批發供應商意欲免費提供展示 没備裝配，以競爭供應合同。這種合作關係可能會非常有 利，並且對於涉及該供應鏈的每一個人而言都有益。使用 潤滑油作為一個例子，汽油供應商繼續其與零售商店的關 係，潤滑油批發商高興地保持其與該商店的供應合同，該 商店具有種吸引顧客且增加收入而沒有增加的及付現成 本的新方法，其中在男性顧客除了等待其汽車上的換油外 沒有多少事情要做的時間中其容易獲取品質名稱品牌的美 容產品及教育資料。 類似地，美容產品供應商可向該男性時常光顧的場所 免費供應視覺展示設備，以及甚至可同意支付該場所以保 持该視覺展示設備，或者可與該場所共享美容產品銷售帶 來的利潤。 在一實％例中，該方法包括在一個以上的男性時常光 顧％所k供視覺展示設備。例如，一換油站連鎖店可在其 每—商店的等待區域中提供一展示設備，藉此顧客將能夠 在母一換油站預期觀看該美容產品展示設備，以及顧客可 特別針對美容產品前往換油站，即使其不需要任何汽車服 務。每一商店可具有一個視覺展示設備，或者一單一商店 了在该商店中具有兩個或兩個以上視覺展示設備。一家庭 農修或體育用於商店連鎖店可同樣如此做。 在另一實施例中，一種用於向男性顧客行銷美容產品 33 201207756 的方法包括交叉推廣美容產品與非美容產品，諸如，舉例 來說，汽車產品或服務。在一實施例中，交叉推廣包括乂 購買美容產品為基礎來提供汽車產品之折價券或折扣， 反之。在另一實施例中，交叉推廣包括透過以群組為基礎 的社交電子商務服務’諸如，由Groupon®(芝加哥伊利諾 Groupon公司之一註冊商標）提供者來推廣美容及非美容產 品及服務。以群組為基礎社交電子商務購買服務提供對顧 客常用的產品及服務的重大激勵以使他們嘗試一新的供應 商，或對一令人感興趣的機會提供大量折扣以使顧客嘗試 新事物。對投入團購的顧客來說，汽車服務或產品可在此 類產品傳統地被銷售或服務被執行的本地汽車場所兒換。 想要在投人交易之前看到實際男性美容產品的顧客可參觀 具有檢視紐美容產品之樣品之特色的特定的汽車場所。 此等交叉推廣及折扣吸引新顧客來到汽車商店，從而增加 商店流量並進-步鼓勵汽車商店店主為美容產品做廣告及 庫存美容產品’料商者來職乎沒有或完全沒有前期成 本0 在實施例中，上述的一男性美容產品與流行的汽車 保養產品及服務交又推廣。例如，紐美容產品可以大量 折扣連同免費換油或可在本喊車場所兒換的其他特定產 。。或服務-起、或連同本地汽車場所的—非特定產品或服 務的折彳胃券或折扣—起提供。透過以網際網路為基礎或其 他活動與㈣美S產品蚊推廣喊車產品及服務可透過 傳統的π車零售及服務設施、或透過實質上提供相同功 34 201207756 月b，即移動式汽車設施」的移動場所來兒換。 在-實施例中，與美容產品—起推廣的汽車服務具有 與美容產品類似的特色及功能’因為它們與預防保養及修 理有關’例如’換油、冷卻系統清洗、變速器油清洗、燃 料系統服務、輪胎、煞車、m、電池、減震/支柱、皮 帶及全車維修。在另—實施财較高價格的汽車保養 服務，諸如，變速器油服務，可在正價購買男性美容產品 的情況下免費提供，與免費汽車服務之價值相結合之下， 顧客以大折扣購買男性美容產品及汽車服務。類似的交叉 推廣可施行於其他汽車保養服務，例如，冷卻系統清洗、 二步驟燃料系統或引擎服務，或施行於消耗性汽車產品(諸 如，更換雨刷片組、空氣及空調濾清器、煞車、電池或輪 胎。在一實施例中，與汽車產品或服務交又推廣的男性美 容產品體現了汽車產品或服務之一或一以上特色，如上文 較為詳細地加以描述者。 在另一實施例中，一種用於行銷美容產品的系統及方 法包括提供一網站，該網站與男人經常光顧場所的美容產 品配置及它們的視覺展示設備匹配。例如，在場所是一汽 車場所的情況下，一針對美容產品的網站被提供且組配為 相似於一汽車網站。例如，該網站可包括汽車意像、汽車 語言（諸如，「New 2010 Models」、「Best in Class」、「year-end clearance to make room for new models」、「dealerships」、 「starting at」及「MSRP」價格、「Summer Sales Event」、「0 % risk for qualified buyers on all 2010 models」等）’且編排 35 201207756 類似於汽車網站（選項單、縮小照片、選項列表、標準及「完 整版」或豪華功能、代理商聯繫資訊）。美容產品本身可按 年份稱為「2009 Model」、「2010 Model」等。該網站以此方 式強化了美容產品的汽車主題。設置在汽車場所（或其他男 性時常光顧的場所）的視覺展示設備及/或產品識別符可使 顧客查閱此網站以獲取有關該等產品的更多資訊。 在本發明之另一實施例中，一種向男性顧客行銷美容 產品的方法包括提供具有一汽車主題的視訊廣告或商業廣 告’該等廣告包括新車商業廣告、代理商及汽車服務的特 色。例如，一視訊廣告可包括汽車意像及汽車内部及外部 的照片’及路上或軌道上視訊。作為另一範例，一視訊廣 告可包括一汽車修理或快速換油站的照片或視訊，以及汽 車及穿制服的技術人員。商業廣告可以按計劃的汽車保養 的需求來比定期的皮膚保養需求。上文關於視訊展示設備 及美容產品所描述的相同的汽車主題句、商標、標語、操 作指南及專有名詞可被包括在視訊商業廣告中，以及在以 汽車為主題的網站上。這些不同的行銷系統元素為整個美 容產品系列提供一凝聚的汽車主題。 許多種類的男性時常光顧場所可使用這種行銷方法。 這些場所可大致分為三個層次。第一層次包括汽車服務商 店及工作站’諸如（A)汽車快速換油營業（Jiffy Lube， Pennzoil，Valvoline Instant Oil Change); (B)諸如具有零售及..., the factory horse is similar to an oil 幵I outer packaging 810. Specifically, the outer package 81 〇 ^ 3 - the lower case portion ί 26 201207756 and an upper overhang portion 814. The cosmetic product 8〇ι '802, 803 is located in the lower case 812, and the lower case 812 includes a window 82 for viewing the cosmetic products 801, 802, 803. The package includes a first step or shelf portion 818 between the two portions 812 and 814. The upper overhang tab portion 814 is an extension of the wall behind the casing 812 and extends upwardly above the top of the casing to resemble the top of an oil bottle. The top portion includes a depiction of a dome 816 on top of a package 81, similar to one of the caps of an oil bottle. The upper portion 814 also includes a beveled edge 822 on the side of the cover 816. The upper and/or lower portions may include mating lines or indentations 824 similar to the grooves used to grip the package and impart a look to the automobile. The shape and characteristics of the upper portion 814 allow the package 81 to have the shape of a bottle of oil, which may be referred to as "oil bottle shape". The combination of environmental and cosmetic product display equipment and packaging that men often experience creates an effective analogy between skin care and car care, making the concept of male skin care more comfortable and logical for male customers. By making an analogy between correct vehicle maintenance and correct care; and following the concept of using the familiar car trip (4) as a new way to help men understand the correct male skin care concept, the steam ti parts market is to establish male beauty. The perfect starting point for the basis of product packaging. In a man's frequent patronage structure: Underneath, the city's features for cleaning, maintenance and repair of automotive repair parts are also shared by basic skin care products. Therefore, the product wears and visuals, and the equipment makes the male skin care concept and the non-beauty and male time f participation, in this case, car maintenance and repair. 'For a male customer's line Fig. 3 is a flow chart showing a procedure for selling a beauty product according to an embodiment of the present invention. The haiku has a video display device (such as a status quo) for information about the US 27 201207756 product (such as preliminary product information), and the video display device is placed or placed in a male frequent visit. 312 in the place. Accordingly, the method includes providing information about (and optionally) access to the cosmetic product on the video display device. The method I includes placing the US products in a place 314 that is often visited by men, and optionally in the video display device 316 (for example, when a product is installed at a place outside a counter or a kiosk) The method includes the production of X and the like at the place. Xiao (four) sells 3丨8. In the scale selection and picking up the product, the pick-up strip of the actual product is obtained, if the actual product is stored in the store After the department - in the independent storage area, the customer can contact the teller = and pick up the product. The cashier and employees of the venue do not need to achieve sales for the US, or they do not need to have any products. In another embodiment, 'where the beauty products are in the place, there is to keep the storage' 5|Guide to the website to buy 哕Count the six parties. Retail stores or customers can buy - static, Γ Other places (4) information available at the venue. Under =, the method includes two in the male = production: _ and informs the customer where to go. Port 322. As mentioned above, this may include assigning such as the Demi Valley product identifier. For example, in the case of the quality or electronic ticket, the method of the male customer's sales is 324, and the product is sold. Whether the current product is located in the field Figure 4 is a flow chart showing the procedure of another embodiment of the present invention. According to this embodiment, marketing beauty is provided by a place frequented by men. The male-capable service has a place to visit in the W Festival 28 201207756 There is nothing to do with beauty 吝 ^ ^ production. 0 - the main industry, such as cars, sports equipment sold "eight soap service spear force mouth. This service is available at locations frequented by the man. For example, in the case of the example, the place is an oil-changing service commercial residence, and the party’s two-money store operates to exchange car secrets. This can be found in the service store + oil change and maintenance consumption and equipment implementation. In another embodiment, each of the five items is a m-male monthly product store, and the method includes selling the body M_忒 in the store and its non-beauty services including incorporation into the beauty product and the visual exhibition. <Ready_Special, as described above. The method further includes providing a visual display device 4丨2 with respect to the beauty of the male person at the venue. The visual display device is assembled, (interested by male customers in the 11-Hai venue. By including infectious advertisements, product displays, free samples, video recorders, and other features that appeal to customers, customers Interest can be drawn to the display device. Thus, the visual display device can be a sign (electronic or otherwise), a product like a. or any other visual material that draws the attention of the customer. In one embodiment, S-vision The display device is designed to attract the attention of a male customer waiting for a car service at a car service store. In another embodiment, the visual display device is designed to be provided by one or more non-cosmetic services provided with the venue Unique features match to attract the attention of male customers, such as by using car or sports themes, graphics, packaging and labels. The method also includes providing beauty products at a specific location in the venue based on the interest of attracting customers. Additional information 4丨3, such as when the customer approaches the visual display device or news material to learn more about the For additional product information, this additional information can be found in leaflets, brochures, product samples and other printed materials that provide more detailed information on beauty products. The visual display device can also provide a website for customers to browse beauty suppliers. a computer, a video recorder that provides additional information about the product, a call to the customer service hotline to find out more information, and/or other display equipment that provides detailed information about the product. At step 420' The customer receives a product identification payment assigned at the store or location and 5 哉 哉 具有 has a product name, a SKU number, a UPC code, a bar code, a description, and/or the like. The product identifier may be a paper ticket, a leaflet, A manual or the like, or a mobile phone, computer or PDA that can be electrically provided to the customer, or a computer accessible by a store clerk or a remote (〇ff_site) provider. Alternatively, the product identifier can be used with an electrical A readable medium (eg, a barcode) is encoded and provided for extracting product information from the electronically readable medium A reader. At step 422, the cosmetic product is provided to the customer based on the product identifier. In this regard, 'if the product is available in the venue, the product is provided to the customer and sold 424 in the venue. For example, the product may be dispensed from a vending machine or a waiter in the venue. Optionally, the product is ordered from the venue by transmitting the product identifier to a fulfillment center, and The product is delivered to the customer from the logistics center. In yet another embodiment, the customer only obtains the assigned product identifier and then purchases at a later time or orders from home or another location, resulting in sales 424. Figure 5 is a flow chart of a procedure for marketing a beauty product according to another embodiment of the present invention. The method includes acquiring a visual display device 51G having a related product for a male 30 201207756 Migu product, and The visual display device 512 is provided at a location that is often visited by a man. The method also includes assembling the display device to attract the attention of the male customer 515, and providing the customer with additional information about the cosmetic product according to the customer's attention. The 51 m method includes assigning at the transfer such as the product identifier. Information on the identification of these beauty products 52〇. If the products are in the field, the method includes providing the beauty products S14 at the venue, optionally providing the cosmetic products 516 at the display device, and providing the products for sale 518 at the venue. In the case of the knowledge, the method also includes monitoring the customer's buying habits and preferences. The men who are set up by the Information Emperor often visit the venue to monitor the number of customers close to the dispute, the number of customers who receive flyers or call service hotline numbers, and the number of sales. The venue may also adjust the kiosk to include more or less privacy with the available wall 24 and to monitor whether this increases the number of customers approaching the kiosk. In the embodiment, the method also includes the use of existing knowledge and experience of the purchase preferences of male customers in the business that men often visit. The business that the man often visits may have expertise in adopting new ideas that cater to male customer preferences, new products, and targeted marketing activities that approach male customers. For example, a car service center can use the experience of placing a video display device in an area that the customer is likely to notice, and configure the visual display device into a graphic, symbol, operation guide, and other components with the car service center. Match to attract male customers. As another example, an automobile component store can set the video display device in a specific area of the store 31 201207756, in which its customers can comfortably (4) in the area, or the electronic equipment store. Men often visit the site's expertise 2 = suppliers can be good. In addition, at the time frequent visits:::==, the visual exhibition did not equipment to accommodate the products of these employees. The male employees of the place are male;::: Wide: The important part of the intrinsic male customer base, the hard-to-find is: 零 The zero-four pipeline of male beauty products can not fully solve its temperament and can not meet its beauty needs. In an embodiment, the method includes providing a free visual display device and/or product to a location frequented by a male. For example, in the automotive industry, retail car stores are looking for add-ons and other products for end customers, and wholesale car suppliers are also looking for new ways to sell their products. Suppliers often provide incentives for their customers (usually agents, quick-changing oil stores, and maintenance shops) to achieve sales. Example: 'The major gasoline companies provide free services for fast lubricant operation M. They compete with each other for the incentive to sign a five-year supply contract. This implementation is not limited to gasoline wholesalers, but also for automotive materials (from fan skin ▼; care ^, battery to tire), riding oil additives and cleaning hunger fuel additives to engine treatments), shop supplies (parts washing) And the manufacturer and supplier of the floor cleaner. However, in the past, the thorns provided only in this context are more stimulating than cars or travel. The present invention provides a new way to increase competition within the automotive industry (or other industries) by providing suppliers with free beauty products and/or visual display devices as part of the transaction 32 201207756. A retail store or location does not have an out-of-pocket cost to use a beauty product display device because its wholesale supplier intends to provide free display assembly to compete for a supply contract. This partnership can be very beneficial and beneficial for everyone involved in the supply chain. Using lubricants as an example, gasoline suppliers continue their relationship with retail stores, and lubricant wholesalers are happy to maintain their supply contracts with the store, which has the kind of attraction to customers and increased revenue without increased and cashed costs. The new method, in which male customers can easily obtain the beauty products and educational materials of the quality name brand in addition to waiting for the oil change on their cars. Similarly, a cosmetic product supplier can provide a visual display device free of charge to a location frequented by the male, and may even agree to pay for the location to maintain the visual display device, or share the profit from the sale of the cosmetic product with the venue. In a real case, the method includes the frequent viewing of more than one male for the visual display device. For example, a gas station chain store may provide a display device in its waiting area for each store, whereby the customer will be able to view the beauty product display device at the mother-and-oil station, and the customer may specifically change for the beauty product. The petrol station, even if it does not require any car service. Each store can have one visual display device, or a single store with two or more visual display devices in the store. A family farming or sports for a store chain can do the same. In another embodiment, a method for marketing a cosmetic product to a male customer 33 201207756 includes cross-promoting a cosmetic product and a non-cosmetry product such as, for example, an automotive product or service. In one embodiment, the cross-promotion includes the purchase of a beauty product based on a coupon or discount for the car product, and vice versa. In another embodiment, cross-promotion includes the promotion of beauty and non-beauty products and services through group-based social e-commerce services, such as by Groupon® (registered trademark of Chicago Illinois Groupon). Group-based social e-commerce buying services provide significant incentives for customers to use products and services to try new suppliers or offer a large number of discounts to an interesting opportunity for customers to try new things. For customers who are engaged in group purchases, car services or products can be exchanged in local car locations where such products are traditionally sold or serviced. Customers who want to see an actual male beauty product before investing in a transaction can visit a particular car location that has the characteristics of a sample of the New Beauty product. These cross-promotions and discounts attract new customers to the car store, thereby increasing store traffic and further encouraging car store owners to advertise for beauty products and stocking beauty products. The merchants have no or no up-front cost. In the example, the above-mentioned male beauty product is handed over to popular car care products and services. For example, New Beauty products can be heavily discounted along with free oil changes or other specific products that can be exchanged at this location. . Or service-provided, or provided with a discounted stomach coupon or discount for a non-specific product or service at a local car venue. Promote shouting products and services through Internet-based or other activities with (4) US S products can be delivered through traditional π car retail and service facilities, or through essentially the same work 34 201207756 b, mobile car facilities The mobile place is changing. In the embodiment, the car service promoted with the beauty product has similar features and functions as the beauty product 'because they are related to preventive maintenance and repair 'for example, oil change, cooling system cleaning, transmission oil cleaning, fuel system service , tires, brakes, m, batteries, shock absorbers / pillars, belts and vehicle maintenance. In another case, car maintenance services with higher prices, such as transmission oil service, can be provided free of charge at the purchase of male beauty products at a regular price. In combination with the value of free car service, customers purchase men at large discounts. Beauty products and car services. Similar cross-promotions can be implemented for other vehicle maintenance services, such as cooling system cleaning, two-step fuel systems or engine services, or for consumable automotive products (such as replacement of wiper blades, air and air conditioning filters, brakes, A battery or tire. In one embodiment, a male cosmetic product that is promoted with an automobile product or service embodies one or more features of the automotive product or service, as described in more detail above. In another embodiment A system and method for marketing a beauty product includes providing a website that matches a beauty product configuration that a man frequently visits a place and their visual display device. For example, in the case where the place is a car place, one for beauty The product's website is provided and assembled similar to a car website. For example, the website may include car images, car language (such as "New 2010 Models", "Best in Class", "year-end clearance to make room" For new models", "dealerships", "starting at" and "MSRP" prices, "Summer Sales Event", "0% risk for qualified buyers on all 2010 models", etc.' and choreography 35 201207756 Similar to car websites (menu, zoom out photos, option lists, standards and "full version" or luxury features, agency contact information The beauty products themselves can be called "2009 Model", "2010 Model", etc. According to the year, the website strengthens the car theme of beauty products in this way. It is a visual display set in a car place (or a place frequented by other men). The device and/or product identifier may enable the customer to consult the website for more information about the product. In another embodiment of the invention, a method of marketing a cosmetic product to a male customer includes providing a car theme Video advertising or commercial advertising 'These advertisements include the characteristics of new car commercials, agents and car services. For example, a video advertisement may include car images and photos inside and outside the car' and video on the road or on track. As another As an example, a video advertisement may include a photo or video of a car repair or quick change station, and Cars and uniformed technicians. Commercial advertisements can be compared to regular skin care needs as planned for car maintenance. The same car topic sentences, trademarks, slogans, and operating instructions described above for video display devices and beauty products. And proper nouns can be included in video commercials, as well as on car-themed websites. These different marketing system elements provide a cohesive car theme for the entire beauty product line. Many types of men often visit places where they can be used. This marketing method. These places can be roughly divided into three levels. The first level includes car service stores and workstations such as (A) Jiffy Lube, Pennzoil, Valvoline Instant Oil Change; (B) such as retail and
服務能力之汽車代理商（Ford, Toyota，Chrysler, BMW, Cadillac，Audi)、摩托車代理商（Harley Davidson, BMW 36 201207756Service agent car dealers (Ford, Toyota, Chrysler, BMW, Cadillac, Audi), motorcycle dealers (Harley Davidson, BMW 36 201207756
Motorcycle，Kawasaki)、卡車代理商（GMC, Ford, Toyota Truck)以及舊汽車及新汽車代理商的汽車銷售與服務場 所；（C)汽車維修及保養商店（Aamco，Meineke Car Care, Midas, Rep Boys, Goodyear Tires, Sears Auto Center) ； (D) 具有或不具有獨立服務灣的汽車加油站（Shell，Chevron, Texaco, Unocal 76) ; (E)諸如洗車(Super Wash)的汽車細部 站；以及(F)煙霧測試站（ARCO Smog Pro)。這些僅是汽車 服務商店的少數幾個例子，以及該列表僅意欲是示範性的 且不以任何方式加以限制。這些服務商店中的許多具有用 於顧客等待其汽車上之服務時使用的一專用等待區域。在 這些類型的商店等待的顧客實質上是被吸引住的觀眾，是 因為他們在服務完成之前不能容易地離開服務商店，並且 他們在等待時除了瀏覽等待區域外無事可做。 另一類的男性時常光顧場所可分類為一第二層次。該 層次包括汽車部件及供應商店（AutoZone，Kragen AutoMotorcycle, Kawasaki), truck dealers (GMC, Ford, Toyota Truck) and car sales and service locations for used cars and new car dealers; (C) car repair and maintenance store (Aamco, Meineke Car Care, Midas, Rep Boys , Goodyear Tires, Sears Auto Center); (D) Car service stations with or without independent service bays (Shell, Chevron, Texaco, Unocal 76); (E) Car detail stations such as Super Wash; and F) Smoke test station (ARCO Smog Pro). These are just a few examples of car service stores, and the list is intended to be exemplary only and not limiting in any way. Many of these service stores have a dedicated waiting area for customers to use while waiting for services on their car. Customers waiting in these types of stores are essentially attracted viewers because they cannot easily leave the service store before the service is completed, and they have nothing to do except to browse the waiting area while waiting. Another type of male frequent visit to a place can be classified as a second level. This level includes auto parts and supply stores (AutoZone, Kragen Auto
Parts，Pep Boys retail stores，NAPA, CarQuest，A1 & Ed，sParts,Pep Boys retail stores,NAPA, CarQuest,A1 & Ed,s
Autosound)。在這些商店的顧客不是被吸引住的觀眾，因為 他們不等待服務在其車輛上完成’並且可在任何時間離 開。然而’他們可在瀏覽商店時花費時間觀看美容產品展 示設備，若其吸引他們的注意力的話。 最後，一第三層次的男性時常光顧的場所包括男性時 常光顧的非汽車場所，諸如（A)家庭維修與裝修用品店 (Home Depot, Lowe’s, Ace Hardware) ; (B)電子設備商店 (Circuit City, Best Buy，Fry’s，Radio Shack);以及(〇體育用 ς 37 201207756 品商店（Big Five，Chick’s，Sports Chalet, Sports Authority) 以及運動場所。 因為除電子設備、家庭裝修以及美國其他男性時常光 顧場所（包括Radio Shack，Best Buy, Circuit City, Fry’s, Lowe’s以及許多其他)之外，單獨有多於i〇〇,〇〇〇(十萬）個汽 車換油與維修商店（包括Pep Boys, Midas Auto Centers, Goodyear Tire Centers以及Sears Auto service centers，僅作 為少數幾個例子），不包括汽車部件及供應商店（包括NAPA, CarQuest，AutoZone, Kragen Auto Parts，僅作為少數幾個例 子），這些資訊亭可實現非常廣泛的顧客基礎。相比之下， 具有用於男性美容產品之專用貨架空間的高檔百貨商店的 數目相對較小（例如，在美國有39個Neiman Marcus商店、 157個Nordstrom商店、330個Dillard’s商店以及800個Macy’s 商店）。 若該場所不具有專用等待區域（例如，洗車、維修商 店、換油站以及代理商），則該展示設備可設置在該等待區 域中。然後該場所獲得改善等待區域所帶來的額外的利 盈’並且使顧客在等待時仍將停留在那裡變得更加可能。 對於具有一有限數目服務灣的汽車維修中心而言，這會是 非常有益的。這些維修中心對於等待車輛，而不是稍後回 來的顧客而言將是較佳的，藉此車輛將不佔用寶貴的商店 空間。因為改善的等待區域，一旦汽車準備好，顧客就準 備拾取汽車，而這使商店更加迅速地前移到下一個在等待 的汽車。 38 201207756 若該場所不具有一明確定義的等待區域（例如 ，加油 站、汽車部件商店、電子設備商店、家庭裝修用品店），則 展示設備可放置在該場所令的任何方便空間，諸如靠近其 他產品或貨架1該場所是—加油站冑，該展示設備可設 置罪近加油站幫浦或者在該加油站的微型交易中心中，或 者可將該展示設備整合在該加油站幫浦中，使用在該幫浦 處的視訊展示設備（例如，許多ShelUw油站利用具有整合視 訊展示設備的幫浦），其中美容產品受設置在微型交易中心 附近或在該微型交易中心中。 在本方法的-實施例中顧客進入—汽車服務商 店。根據所需服務，簡客可在—專料待區域中等待， 或將車輛留在該商料後回來。財對於保養服務而言， 顧客慣於特。崎於祕服務而言，若祕消耗更多的 時間或該場駐忙的話，則顧客可能決定離開車輛。顧客 開絲著心中所想的特定服務(即換油、煞車或輪胎)造訪服 務％所’並且-旦服務完成即離開。在—實施例中，顧客 與商店之間的互動如下進行： ι_顧客與需要服務的車輛—同進人—服務場所或快 速換油務站。 2·顧客”服務寫者、銷„、顧魏務代表或其他 雇員的問候。 3_顧客與服務寫者交财關該車麵需的服務。 4·服務寫者為該車輛填寫服務票。 5_顧客前往專_客料區域科，朗服務完成。 39 201207756 6. 顧客觀察該等待區域然後找到一座位。 7. 顧客環視並注意一電視、汽水/咖啡/糖果機、雜誌、 報紙、服務手冊、牆上海報等。 8. 顧客等待並且用該場所提供的方便設施或從家裡 帶來的東西打發時間。 9. 顧客觀看該等待區域中的美容產品展示設備並且 接近該展示設備。 10. 顧客閱讀美容產品手冊、觀看美容產品視訊及/或注 視美容產品包裝。 11. 顧客具有帶著問題呼叫一電話熱線或前登入產品 網站找出更多資訊的選擇權。 12. 顧客滿足於所給予的資訊、察看美容產品的價格是 否明確標明，然後決定購買。 13. 顧客從該展示設備取得一美容產品或將一拾取票 攜帶至出納櫃檯。 14. 出納將該美容產品的款項記入現金記錄機或取得 拾取票來調換一密封美容產品。 15. 顧客首先支付該美容產品或等待直到該車輛準備 好再一同支付。 16. 顧客的車輛準備好。 17. 顧客的名字被呼叫。 18. 顧客前往出納那裡來支付該車輛服務及該美容產 品，若該美容產品先前在第15步沒有支付的話。 19. 顧客接收一分條細列的收據。 40 201207756 20. 顧客接收車輛的鑰匙。 21. 顧客偕同該車輛及購買的美容產品離開該服務場 所0 .在另一實施例中，顧客可前往商店主要購買一美容產 品，而不是購買汽車部件或服務。顧客與商店之間的互動 可如下進行： 1. 顧客進入一服務場所或快速換油站。 2. 顧客直接前往專用的顧客等待區域。 3. 顧客觀看該等待區域中的美容產品展示設備。 4. 顧客閱讀美容產品手冊、觀看美容產品視訊及/或注 視美容產品包裝。 5. 顧客具有帶著問題呼叫一電話熱線或登入產品網 站找出更多資訊的選擇權。 6. 顧客滿足於所給予的資訊、察看美容產品的價格是 否明確標明，然後決定購買。 7. 顧客從該展示設備取得一美容產品或將一拾取票 攜帶至出納櫃檯。 8. 出納將該美容產品的款項記入現金記錄機或取得 拾取票來調換一密封美容產品。 9. 顧客支付該美容產品。 1 〇.顧客接收一分條細列的收據。 11.顧客偕同購買的美容產品離開該服務場所。 在一實施例中，一顧客針對可能在或可能不在質保期 内或者是擴展服務包裝之一部分的汽車服務進入一車輛代 41 201207756 於所需的服務，顧客可在—專用等待區域中等待 =輛留在該代理商稍後回來。對於保養服務而言， 的二㊉將!待。而對於維修服務而言，若維修消耗更多 '交:或料所棘的話，顧客可能決定_該車輛。在 =轉的情況下，財_帶著心巾所想的特定服務(即 广或擔保維修)造訪服務場所，並且—旦服務完成即離 開。在-實施例中，顧客與代理商之間的互動如下進行： 顧客與需要服務的車輛—同進人—汽車代理商服務 場所。 顧客又到-服務寫者、銷售員、顧客服務代表或其 他雇員的問候。 3’顧客與服務寫者交談有關該車輛所需的服務。 4·服務寫者為該車輛填寫服務票。 5.顧客前往專用顧客等待區域等待，直到服務完成。 6·顧客觀察該等待區域然後找到一座位。 顧客％視並注意一電視、汽水/咖啡/糖果機、雜誌、 報紙、服務手冊、牆上海報等。 8·顧客等待並且㈣場所提供的枝設施或從家裡帶 來的東西打發時間。 9·顧客決定伸展雙腿步行到附近的車輛陳列室以及瀏 览展出的車輛。這種選擇權在一汽車代理商是可得 的，該汽車代理商具有用於維修及保養的服務區域 以及用於銷售新汽車或舊汽車的零售陳列室兩 者。在該服務區域中等待的顧客可漫步到零售區域 42 201207756 來瀏覽。 10. 顧客由一車輛售貨員接近並且具有測試駕駛車輛 或繼續瀏覽的選擇權。 11. 顧客參觀一區域，其中與旅行及車輛品牌/型號特別 有關的項目及裝置遭顯示。顧客接近該區域瀏覽。 12. 顧客看到附近的或在一顧客等待區域中的美容產 品展示設備並且注意到視覺展示設備之汽車主題 及美容產品。顧客接近該展示設備。 13. 顧客閱讀美容產品手冊、觀看美容產品視訊及/或注 視美容產品包裝。 14. 顧客具有帶著問題呼叫一電話熱線或登入產品網 站（若一電腦是可得的）找出更多資訊的選擇權。 15. 顧客部分基於熟悉的汽車參考用語及類比而發現 關於美容產品的資訊易於理解。顧客滿足於所給予 的資訊、察看該美容產品的價格是否明確標明，然 後決定購買。 16. 顧客從該展示設備取得一美容產品或將一拾取票 攜帶至出納櫃檯。 17. 出納將該美容產品的款項記入現金記錄機或取得 拾取票來調換一密封美容產品。 18. 顧客首先支付該美容產品或等待直到該車輛準備 好再一同支付。 19. 顧客的車輛準備好。 20. 顧客的名字被呼叫。 43 201207756 21. 顧客前往出納那裡來支付該車輛服務及該美容產 品，若該美容產品先前在第18步沒有支付的話。 22. 顧客接收一分條細列的收據。 23. 顧客接收車輛的鑰匙。 24. 顧客偕同車輛和賭買的美容產品離開該服務場所。 在另一實施例中，顧客可前往一汽車代理商主要購買 一車輛，而不是購買汽車部件或服務。顧客與代理商之間 的互動可如下進行： 1. 顧客進入一車輛代理商。 2. 顧客受到一車輛售貨員的問候。 3. 顧客描述他在測試駕駛中所感興趣的及考慮購買 的車輛的類型。 4. 顧客被出示在該代理商可得的各種可選擇的車輛 及被提供測試駕駛。 5. 顧客對車輛報價並且與該售貨員或代理商經理協 商。 6. 顧客與該售貨員針對車輛的購買達成一致。 7. 在顧客的信用報告正在執行及用於該交易的文件 正在草擬時，其被告知在一辦公室或陳列室等待區 域中等待。 8. 顧客被提供咖啡、汽水或白開水、點心及雜誌、電 視或對正銷售車輛品牌/型號特別裝置之零售區域 的造訪來幫助打發時間。 9. 顧客參觀一區域，其中與旅行及車輛品牌/型號特別 44 201207756 有關的項目及裝置遭顯示。顧客接近該區域瀏覽。 10. 顧客在附近看到美容產品展示設備並且接近該展 示設備。 11. 顧客閱讀美容產品手冊、觀看美容產品視訊及/或注 視美容產品包裝。 12. 顧客具有帶著問題呼叫一電話熱線或登入產品網 站找出更多資訊的選擇權。 13. 顧客滿足於所給予的資訊、察看美容產品的價格是 否明確標明，然後決定購買。 14. 顧客從該展示設備取得一美容產品或將一拾取票 攜帶至出納櫃檯。 15. 出納將該美容產品的款項記入現金記錄機或取得 拾取票來調換一密封美容產品。 16. 顧客支付該美容產品且接收一收據。 17. 顧客的文件準備好簽名。 18. 顧客的名字被呼叫。 19. 顧客與該代理商結束該車輛購買交易。 20. 顧客的車輛準備好拾取。售貨員陪同顧客拾取車輛 並且檢查該車輛的基本特徵。 21. 顧客偕同購買的車輛及美容產品離開該代理商。 在另一實施例中，顧客可前往一汽車代理商主要購買 一美容產品，而不是購買汽車部件或服務。顧客與代理商 之間的互動可如下進行： 1.顧客進入一車輛代理商。 45 201207756 2. 顧客直接前往等待區域或銷售與車輛品牌/型號特 別裝置及旅行有關之項目的區域。 3. 顧客看到該等待區域中的美容產品展示設備。 4. 顧客閱讀美容產品手冊、觀看美容產品視訊及/或注 視美容產品包裝。 5. 顧客具有帶著問題呼叫一電話熱線或登入產品網 站找出更多資訊的選擇權。 6. 顧客滿足於所給予的資訊、察看該美容產品的價格 是否明確標明，然後決定購買。 7. 顧客從該展示設備取得一美容產品或將一拾取票 攜帶至出納櫃檯。 8. 出納將該美容產品的款項記入現金記錄機或取得 拾取票來調換一密封美容產品。 9. 顧客支付該美容產品。 10. 顧客接收一分條細列的收據。 11. 顧客偕同購買的美容產品離開該代理商。 在另一實施例中，顧客可前往一汽車部件商店主要購 買與一部件或保養有關的項目。顧客與汽車部件商店之間 的互動可如下進行： 1. 顧客進入一車輛部件與供應商店。 2. 顧客直接前往櫃檯以尋求儲存在公眾以外到達櫃 檯的後面的一部件，或找出在商店中公開陳列的項 3. 顧客瀏覽該商店。 46 201207756 4. 顧客看到美容產品展示設備且接近該展示設備。 5. 顧客閱讀美容產品手冊、觀看美容產品視訊及/或注 視美容產品包裝。 6. 顧客具有帶著問題呼叫一電話熱線或登入產品網 站找出更多資訊的選擇權。 7. 顧客滿足於所給予的資訊、察看美容產品的價格是 否明確標明，然後決定購買。 8. 顧客從該展示設備取得一美容產品或將一拾取票 攜帶至櫃檯。 9. 出納將該美容產品的款項記入現金記錄機或取得 拾取票來調換一密封美容產品。 10. 顧客支付該美容產品以及購買的任何其他部件及 供應然後接收一收據。 11. 顧客偕同購買的該等車輛部件及美容產品離開該 商店。 在另一實施例中，顧客可前往一男性時常光顧的場 所，該男性時常光顧的場所不是汽車商店，而是男性顧客 造訪的一些其他類型的場所，諸如電子設備商店、體育用 品商店以及家庭裝修用品店。顧客與該場所之間的互動可 如下進行： 1. 顧客進入該電子設備、家庭裝修、體育用品商店或 其他男性時常光顧的場所。 2. 顧客瀏覽。 3. 顧客看到了美容產品展示設備，注意到展示設備上 47 201207756 的電子設備/家庭裝修/體育或其他主題並且接近該 展示設備。 4. 顧客閱讀美容產品手冊、觀看美容產品視訊及/或注 視美容產品包裝。 5. 顧客有權帶著問題呼叫一電話熱線或登入產品網 站找出更多資訊。 6. 顧客滿足於所給予的資訊、察看該美容產品的價格 是否明確標明，然後決定購買。 7. 顧客從該展示設備取得一美容產品或將一拾取票 攜帶至櫃檯。 8. 出納將該美容產品的款項記入現金記錄機或取得 拾取票來調換一密封美容產品。 9. 顧客支付該美容產品及任何其他項目以及接收一 分條細列的收據。 10. 顧客偕同購買的該等其他項目及美容產品離開該 場所。 第6圖是根據本發明之一實施例的用於行銷美容產品 之程序的流程圖。根據該實施例，該男性時常光顧的機構 是一加油站，以及該展示設備裝置是在一汽油幫浦處的展 示設備。該程序從第600步開始，其中該汽油幫浦確認一駕 駛員已將車停在該幫浦處。這可透過，例如檢測該駕駛員 已輸入信用卡或開始加油來完成。 在第602步，加油人的性別遭識別。例如，該汽油幫浦 可包括激勵使用者手動地輸入該資訊或基於編碼在由該使 48 201207756 用者所提供之該信用卡中的資訊自動檢測性別的軟體。該 信用卡資訊可透過手動輸入該卡或透過一無線射頻裝置 (諸如一汽油卡棒）來提供。若在第604步性別識別為男性， 則該軟體存取一資料儲存裝置，並且在第606步擷取有關針 對男性之一個或多個美容產品的資訊。所掏取的資訊可以 是產品的視訊或包含有關該產品之資訊的任何其他視覺及 /或音訊表示。該表示可以是可互動的’允許使用者選擇該 表示的多個特定部分，或允許使用者請求另外的資訊。該 汽油幫浦上的一小鍵盤或觸搞營幕監視益可允許該互動。 在第608步，所擷取的資訊在汽油幫浦，諸如在位於該 汽油幫浦的視訊展示設備處呈現。在第610步，該軟體決定 使用者是否已表明購買產品的期望。例如，使用者可根據 一提示輸入是或不是’或可觸摸一小鍵盤或觸摸螢幕來選 擇一特定產品。若答案是是，則在第612步從信用卡中收取 該購買費用’諸如該信用卡已經由該使用者提供用來加 油，以及在第614步分配具有產品識別的一票。若沒有提供 信用卡或使用者不想從從信用卡中收費，則該票只由該汽 油幫浦分配。该使用者可將該票攜帶至出納以拾取該產品 及支付該產品（若這尚未在該幫浦處完成的話）。儘管上述方 法已經關於美谷產品進行描述，但是其他類型的產品也可 用這種方法打銷。例如，健康食品、自助教育資料、禮品 及可在男性時常光細場所巾的__視覺展示設備上做廣告 的其他項目。 如上所述’本發明的實施例提供了一種用於向男性時 49 201207756 常光顧的場所中的男性顧客行銷美容產品的新穎方法。該 方法提供一種成本有效、經濟、方便、舒適、可靠及私密 方式來向目標顧客做廣告及直接提供對美容產品的容易存 取，而沒有與透過傳統廣告及零售管道行銷有關的缺點。 【圖式簡單說明】 第1A圖是根據本發明之一實施例之一行銷系統的正視 圖， 第1B圖是根據本發明之一實施例之一行銷系統的側視 圖； 第2圖是根據本發明之一實施例之一行銷系統的透視 圖； 第3圖是根據本發明之一實施例的用於行銷美容產品 之程序的流程圖；及 第4圖是根據本發明之一實施例的用於行銷美容產品 之程序的流程圖； 第5圖是根據本發明之一實施例的用於行銷美容產品 之程序的流程圖；及 第6圖是根據本發明之一實施例的用於行銷美容產品 之程序的流程圖； 第7圖是依據本發明之一實施例的一用於在一男性時 常光顧場所行銷美容產品的系統的一正透視圖； 第8圖是依據本發明之一實施例的一配置成與一汽車 場所之一特色匹配的美容產品的一正視圖。 50 201207756 【主要元件符號說明】 10、l〇’._.資訊亭 I2…視訊單元/視訊展示設備 14…廣告空間 16…儲存空間 18…支架/手冊支架 20.. .票支架 22.. .可取捨服務熱線電話·/電話 24.. .可取捨門或牆/墙 310〜3 24…流程步驟 410〜424…流程步驟 510〜524…流程步驟 600〜614…流程步驟 700.. .系統 710.. .視覺展示設備 712…展示箱/可移動產品展示 設備及儲存單元 714…產品展示架/可調整架 716…實際的男性美容產品或 樣品 716a、716b、801、8〇2、803... 美容產品 716a··.美容產品/外包裝 716b...美容產品/另一包裝 720…展示箱之上部(或產品展 不部分)/可移動展示設 備及儲存單元之上方展 示部分 722.. .儲存單元 724···手冊支架/輪子 726…手冊 728…座架 730…汽車圖形 732…商標或標語 734…操作指南 810.. .外包裝/包裝 812·..下方盒體部分/下方盒體 /部分/盒體 814.. .上方懸垂片部分/部分/ 上部 816…圓蓋/蓋子 818…階狀部或擱板狀部 820…窗口 822·.·斜角邊緣 824.. ·配合線或凹痕 51Autosound). Customers in these stores are not attracted to the audience because they do not wait for the service to be completed on their vehicle' and can leave at any time. However, they can spend time watching beauty products display devices while browsing the store, if they attract their attention. Finally, a third-level place frequented by men includes non-automotive places frequented by men, such as (A) Home Depot, Lowe's, Ace Hardware; (B) Electronic Equipment Store (Circuit City) , Best Buy, Fry's, Radio Shack); and (Big Five, Chick's, Sports Chalet, Sports Authority, and sports venues. Because of the electronics, home decoration, and other American men frequented places In addition to Radio Shack, Best Buy, Circuit City, Fry's, Lowe's and many others, there are more than one 〇〇, 〇〇〇 (100,000) car oil change and repair shops (including Pep Boys, Midas Auto) Centers, Goodyear Tire Centers and Sears Auto service centers, just to name a few), excluding auto parts and supply stores (including NAPA, CarQuest, AutoZone, Kragen Auto Parts, just a few examples), these kiosks can A very broad customer base is achieved. In contrast, there is a dedicated shelf space for male beauty products. The number of high-end department stores is relatively small (for example, there are 39 Neiman Marcus stores, 157 Nordstrom stores, 330 Dillard's stores, and 800 Macy's stores in the US). If the site does not have a dedicated waiting area (for example, car wash, repair) The store, the oil station and the agent), the display device can be placed in the waiting area. Then the site gets the extra benefit from the improved waiting area and the customer will stay there while waiting More likely. This can be very beneficial for car repair centers with a limited number of service bays. These repair centers will be better for customers waiting for the vehicle, rather than coming back later, whereby the vehicle will Does not take up valuable store space. Because of the improved waiting area, once the car is ready, the customer is ready to pick up the car, which allows the store to move forward more quickly to the next waiting car. 38 201207756 If the venue does not have a clear Defined waiting area (eg, gas station, auto parts store, electronics store, home Court decoration shop), the display equipment can be placed in any convenient space of the place, such as close to other products or shelves 1 the place is - gas station 胄, the display equipment can be set up near the gas station pump or in the refueling In the micro-transaction center of the station, the display device can be integrated into the pump station of the gas station, and the video display device at the pump is used (for example, many ShelUw petrol stations use a pump with integrated video display device). The beauty product is placed near the micro-transaction center or in the micro-transaction center. In the embodiment of the method, the customer enters the car service store. Depending on the service required, the hacker can wait in the reserved area or leave the vehicle behind the material. For maintenance services, customers are used to specialties. In the case of the secret service, if the secret consumes more time or the station is busy, the customer may decide to leave the vehicle. The customer opens the door to the specific service (ie oil change, brakes or tires) that he or she wants to visit, and leaves the service once the service is completed. In the embodiment, the interaction between the customer and the store is as follows: ι_customer and the vehicle in need of service - the same person - the service place or the quick change station. 2. Customer's greetings to service writers, sales „, 顾wei representatives or other employees. 3_Customer and service writers pay for the services required for the car. 4. The service writer fills in the service ticket for the vehicle. 5_Customer goes to the special _ _ _ area area, the service is completed. 39 201207756 6. The customer observes the waiting area and finds a seat. 7. Customers look around and pay attention to a TV, soda/coffee/confectionery machine, magazines, newspapers, service manuals, wall posters, etc. 8. The customer waits and spends time with the conveniences provided by the venue or something brought from home. 9. The customer views the beauty product display device in the waiting area and is in proximity to the display device. 10. Customers read the beauty product brochure, watch the beauty product video and/or pay attention to the beauty product packaging. 11. The customer has the option to call a hotline or log in to the product website to find out more information. 12. The customer is satisfied with the information given, the price of the beauty product is clearly marked, and then the purchase is decided. 13. The customer obtains a beauty product from the display device or carries a pick-up ticket to the cashier counter. 14. The cashier will transfer the amount of the beauty product to a cash recorder or obtain a ticket to exchange a sealed beauty product. 15. The customer first pays for the beauty product or waits until the vehicle is ready to be paid together. 16. The customer's vehicle is ready. 17. The customer's name is called. 18. The customer goes to the cashier to pay for the vehicle service and the beauty product if the beauty product was not previously paid in step 15. 19. The customer receives a receipt of a detailed breakdown. 40 201207756 20. The customer receives the key to the vehicle. 21. The customer leaves the service site with the vehicle and the purchased beauty product. In another embodiment, the customer may go to the store to primarily purchase a beauty product instead of purchasing a car component or service. The interaction between the customer and the store can be as follows: 1. The customer enters a service or quick change station. 2. The customer goes directly to the dedicated customer waiting area. 3. The customer views the beauty product display device in the waiting area. 4. Customers read the beauty product brochure, watch the beauty product video and/or pay attention to the beauty product packaging. 5. The customer has the option to call a hotline with a question or log in to the product website to find out more information. 6. The customer is satisfied with the information given, the price of the beauty product is clearly marked, and then the purchase is decided. 7. The customer takes a beauty product from the display device or carries a pick-up ticket to the cashier counter. 8. The cashier will transfer the amount of the beauty product to a cash recorder or obtain a ticket to exchange a sealed beauty product. 9. The customer pays for the beauty product. 1 〇. The customer receives a receipt of a detailed breakdown. 11. The customer leaves the service place with the purchased beauty product. In one embodiment, a customer enters a vehicle generation 41 201207756 for a car service that may or may not be in the warranty period or is part of an extended service package, the customer may wait in the dedicated waiting area = vehicle Stay with the agent and come back later. For maintenance services, the twenty will be! For maintenance services, if the repair consumes more 'crossing: or the material is wrong, the customer may decide _ the vehicle. In the case of = turn, the company will visit the service area with the specific service (ie, extensive or warranty repair) that the heart towel thinks, and will leave the service once it is completed. In the embodiment, the interaction between the customer and the agent is as follows: the customer and the vehicle in need of service - the same person - the car dealer service place. The customer goes to the greetings of the service writer, salesperson, customer service representative or other employee. The 3' customer talks to the service writer about the services required for the vehicle. 4. The service writer fills in the service ticket for the vehicle. 5. The customer goes to the dedicated customer waiting area to wait until the service is completed. 6. The customer observes the waiting area and then finds a seat. Customers% see and pay attention to a TV, soda/coffee/confectionery machine, magazines, newspapers, service manuals, wall posters, etc. 8. The customer waits and (4) the branch facilities provided by the venue or the things brought from the home to pass the time. 9. The customer decides to stretch their legs and walk to the nearby vehicle showroom and browse the vehicles on display. This option is available at an automobile dealership having a service area for repair and maintenance and a retail showroom for selling new or old cars. Customers waiting in the service area can stroll to the retail area 42 201207756 to browse. 10. The customer is approached by a vehicle sales clerk and has the option to test the driving vehicle or continue browsing. 11. The customer visits an area where items and devices specifically related to travel and vehicle brand/model are displayed. Customers are close to the area to browse. 12. The customer sees the beauty product display device in the vicinity or in a customer waiting area and notices the car theme and beauty products of the visual display device. The customer is close to the display device. 13. Customers read the beauty product brochure, watch the beauty product video and/or pay attention to the beauty product packaging. 14. The customer has the option to call a hotline or log in to the product website (if a computer is available) to find out more information. 15. The customer is based in part on familiar automotive reference terms and analogies. Information about beauty products is easy to understand. The customer is satisfied with the information given, whether the price of the beauty product is clearly marked, and then the purchase is decided. 16. The customer takes a beauty product from the display device or carries a pick-up ticket to the cashier counter. 17. The cashier will transfer the amount of the beauty product to the cash recorder or obtain the pick-up ticket to exchange a sealed beauty product. 18. The customer first pays for the beauty product or waits until the vehicle is ready to be paid together. 19. The customer's vehicle is ready. 20. The customer's name is called. 43 201207756 21. The customer goes to the cashier to pay for the vehicle service and the beauty product if the beauty product was not previously paid in step 18. 22. The customer receives a receipt of a detailed breakdown. 23. The customer receives the key to the vehicle. 24. The customer leaves the service with the vehicle and the bet purchased beauty product. In another embodiment, the customer may go to a car dealer to primarily purchase a vehicle instead of purchasing a car component or service. The interaction between the customer and the agent can be as follows: 1. The customer enters a vehicle agent. 2. The customer is greeted by a vehicle salesperson. 3. The customer describes the type of vehicle he is interested in in testing driving and considering purchasing. 4. The customer is presented with a variety of optional vehicles available to the agent and is provided with test driving. 5. The customer quotes the vehicle and consults with the salesperson or agent manager. 6. The customer agrees with the salesperson about the purchase of the vehicle. 7. When the customer's credit report is being executed and the documents used for the transaction are being drafted, they are told to wait in an office or showroom waiting area. 8. Customers are provided with coffee, soda or boiled water, snacks and magazines, television or visits to retail areas that sell vehicle brand/model special devices to help pass the time. 9. The customer visits an area where items and devices related to travel and vehicle brand/model special 44 201207756 are displayed. Customers are close to the area to browse. 10. The customer sees the beauty product display device in the vicinity and is close to the display device. 11. Customers read the beauty product brochure, watch the beauty product video and/or pay attention to the beauty product packaging. 12. The customer has the option to call a hotline with a question or log in to the product website to find out more. 13. The customer is satisfied with the information given, the price of the beauty product is clearly marked, and then the purchase is decided. 14. The customer takes a beauty product from the display device or carries a pick-up ticket to the cashier counter. 15. The cashier will transfer the amount of the beauty product to a cash recorder or obtain a ticket to exchange a sealed beauty product. 16. The customer pays for the beauty product and receives a receipt. 17. The customer's documentation is ready to be signed. 18. The customer's name is called. 19. The customer and the agent end the purchase of the vehicle. 20. The customer's vehicle is ready to pick up. The sales clerk accompanyes the customer to pick up the vehicle and check the basic characteristics of the vehicle. 21. The customer leaves the agent with the purchased vehicle and beauty products. In another embodiment, the customer may go to a car dealer to purchase a beauty product instead of purchasing a car component or service. The interaction between the customer and the agent can be as follows: 1. The customer enters a vehicle agent. 45 201207756 2. The customer goes directly to the waiting area or sells the area of the vehicle-specific/model-specific equipment and travel-related items. 3. The customer sees the beauty product display device in the waiting area. 4. Customers read the beauty product brochure, watch the beauty product video and/or pay attention to the beauty product packaging. 5. The customer has the option to call a hotline with a question or log in to the product website to find out more information. 6. The customer is satisfied with the information given, and the price of the beauty product is clearly marked, and then the purchase is decided. 7. The customer takes a beauty product from the display device or carries a pick-up ticket to the cashier counter. 8. The cashier will transfer the amount of the beauty product to a cash recorder or obtain a ticket to exchange a sealed beauty product. 9. The customer pays for the beauty product. 10. The customer receives a receipt of a detailed breakdown. 11. The customer leaves the agent with the purchased beauty product. In another embodiment, the customer may go to a car parts store to primarily purchase items related to a part or maintenance. The interaction between the customer and the car parts store can be as follows: 1. The customer enters a vehicle component and a supply store. 2. The customer goes directly to the counter to seek a part of the store that is stored outside the public to reach the back of the counter, or to find items that are publicly displayed in the store. 3. The customer browses the store. 46 201207756 4. The customer sees the beauty product display device and is close to the display device. 5. Customers read the beauty product brochure, watch the beauty product video and/or pay attention to the beauty product packaging. 6. The customer has the option to call a hotline with a question or log in to the product website to find out more information. 7. The customer is satisfied with the information given, the price of the beauty product is clearly marked, and then the purchase is decided. 8. The customer takes a beauty product from the display device or carries a pick-up ticket to the counter. 9. The cashier will transfer the amount of the beauty product to the cash recorder or obtain the pick-up ticket to exchange a sealed beauty product. 10. The customer pays for the beauty product and any other parts and supplies purchased and then receives a receipt. 11. The customer purchases the vehicle parts and beauty products that they have purchased from the store. In another embodiment, the customer may travel to a place frequented by men, who often visits a place other than a car shop, but some other types of places that male customers visit, such as electronic equipment stores, sporting goods stores, and home renovations. Supply store. The interaction between the customer and the venue can be as follows: 1. The customer enters the electronic device, home improvement, sporting goods store, or other places frequented by men. 2. Customer browsing. 3. The customer sees the beauty product display device and notices the electronic device/home improvement/sports or other theme on the display device 47 201207756 and is close to the display device. 4. Customers read the beauty product brochure, watch the beauty product video and/or pay attention to the beauty product packaging. 5. The customer has the right to call a hotline with a question or log in to the product website to find out more. 6. The customer is satisfied with the information given, and the price of the beauty product is clearly marked, and then the purchase is decided. 7. The customer takes a beauty product from the display device or carries a pick-up ticket to the counter. 8. The cashier will transfer the amount of the beauty product to a cash recorder or obtain a ticket to exchange a sealed beauty product. 9. The customer pays for the beauty product and any other items and receives a receipt of a detailed breakdown. 10. The customer chooses to purchase the other items and beauty products from the premises. Figure 6 is a flow diagram of a process for marketing a beauty product in accordance with an embodiment of the present invention. According to this embodiment, the mechanism that the male frequents is a gas station, and the display device is a display device at a gasoline pump. The procedure begins with step 600, in which the gasoline pump confirms that a driver has parked the car at the pump. This can be done, for example, by detecting that the driver has entered a credit card or started to refuel. At step 602, the gender of the fueler is identified. For example, the gasoline pump may include software that motivates the user to manually enter the information or automatically detect gender based on information encoded in the credit card provided by the user of the 2012 201256. The credit card information can be provided by manually entering the card or via a wireless radio device such as a petrol stick. If the gender is identified as male in step 604, the software accesses a data storage device and, at step 606, retrieves information about one or more cosmetic products for the male. The information obtained may be the video of the product or any other visual and/or audio representation containing information about the product. The representation may be interactive 'allowing the user to select a particular portion of the representation, or allowing the user to request additional information. A small keyboard on the petrol pump or a touch screen monitor can allow this interaction. At step 608, the information retrieved is presented at a gasoline pump, such as at a video display device located at the gasoline pump. In step 610, the software determines if the user has indicated an expectation to purchase the product. For example, the user can enter a yes or no ' or touch a keypad or touch a screen to select a particular product. If the answer is yes, then the purchase fee is charged from the credit card at step 612, such as the credit card has been provided by the user for refueling, and a ticket with product identification is assigned at step 614. If no credit card is provided or the user does not want to charge from the credit card, the ticket will only be distributed by the gasoline pump. The user can carry the ticket to the cashier to pick up the product and pay for the product (if this has not been done at the pump). Although the above methods have been described in terms of Meigu products, other types of products can also be sold in this way. For example, health foods, self-help educational materials, gifts, and other items that can be advertised on __visual display devices for men's often lighter venues. As described above, the embodiment of the present invention provides a novel method for marketing a beauty product to a male customer in a place frequented by a male member, 2012 201207756. The method provides a cost-effective, economical, convenient, comfortable, reliable and intimate way to advertise to target customers and directly provide easy access to beauty products without the disadvantages associated with traditional advertising and retail marketing. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1A is a front view of a marketing system according to an embodiment of the present invention, and FIG. 1B is a side view of a marketing system according to an embodiment of the present invention; A perspective view of a marketing system of one embodiment of the invention; FIG. 3 is a flow chart of a procedure for marketing a beauty product according to an embodiment of the present invention; and FIG. 4 is a view of an embodiment of the present invention A flowchart of a procedure for marketing a beauty product; FIG. 5 is a flow chart of a procedure for marketing a beauty product according to an embodiment of the present invention; and FIG. 6 is a marketing beauty method according to an embodiment of the present invention A flowchart of a procedure for a product; FIG. 7 is a front perspective view of a system for marketing a beauty product in a place where a man visits a place in accordance with an embodiment of the present invention; FIG. 8 is an embodiment of the present invention A front view of a beauty product that is configured to match one of the characteristics of a car venue. 50 201207756 [Description of main component symbols] 10. l〇'._. kiosk I2... video unit/video display device 14... advertising space 16... storage space 18... bracket/manual bracket 20.. ticket holder 22.. Can choose the service hotline · / phone 24 .. can take the door or wall / wall 310 ~ 3 24 ... process steps 410 ~ 424 ... process steps 510 ~ 524 ... process steps 600 ~ 614 ... process steps 700.. System 710 . . . visual display device 712... display case / mobile product display device and storage unit 714 ... product display stand / adjustable stand 716 ... actual male beauty products or samples 716a, 716b, 801, 8 〇 2, 803.. Beauty products 716a··.Beauty products/overpack 716b...Beauty products/another package 720...top of the display case (or part of the product exhibition)/movable display device and storage unit above the display part 722.. Storage Unit 724···Manual Bracket/Wheel 726...Manual 728...Rack 730...Automotive Graphic 732...Trademark or Slogan 734...Operation Guide 810.. Outer Packing/Packaging 812·..Bottom Box Section/Lower Box Body / part / box body 814.. . Min / 816 ... upper dome / lid 818 ... stepped portion or shelf-like portion 820 ... window 822 · · · .. 824 with a beveled edge lines or indentations 51
Claims (1)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW99126737A TW201207756A (en) | 2010-08-11 | 2010-08-11 | System and method of marketing beauty products |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW99126737A TW201207756A (en) | 2010-08-11 | 2010-08-11 | System and method of marketing beauty products |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| TW201207756A true TW201207756A (en) | 2012-02-16 |
Family
ID=46762311
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| TW99126737A TW201207756A (en) | 2010-08-11 | 2010-08-11 | System and method of marketing beauty products |
Country Status (1)
| Country | Link |
|---|---|
| TW (1) | TW201207756A (en) |
-
2010
- 2010-08-11 TW TW99126737A patent/TW201207756A/en unknown
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