201110048 六、發明說明： 【發明所屬之技術領域】 本發明係關於一種互動式多媒體廣主 利用互動式多媒體廣告播放器結合 糸統’特別係指 無線傳輸技術’讓使用者可利用N :::(NFC)與藍芽等 互動之-種互動❹媒體廣告播放^了動裝置與本系統進行 【先前技術】 習用廣告之發送方式眾多，例如.201110048 VI. Description of the Invention: [Technical Field of the Invention] The present invention relates to an interactive multimedia wide-player interactive multimedia advertisement player combined with the system 'specially refers to wireless transmission technology' to enable users to utilize N ::: (NFC) interaction with Bluetooth, etc. - Interaction, media advertising, moving device and the system [previous technology] There are many ways to send advertisements, for example.
態led廣告看板、廣播、電視f幕廣告專折頁傳單、製 使得消費者的生活空間被廣告資訊佔x ，無奇不有’ 以紙張折頁傳單之折價券為例，有以下缺失. :二邊發放或是定點索取等方式才能送到：：過郵 用者拿到折價券後，f下折價券截角帶、 ’使 家進行兒換’不僅耗時耗力，且發送成 ’再至指定店 元）而且容易製造垃圾又不環保m台幣3]( 1 % )。 換效i差（兒換率約State led advertising billboards, radio, television f screen advertising special folding leaflets, the system makes the consumer's living space occupied by advertising information x, no wonder there is a paper folding flyers as an example, there are the following missing. Or you can send it by fixed-point request: After the postal user gets the discount coupon, the discount coupon for the discount coupon, the 'change the home for the child' is not only time-consuming and labor-intensive, but also sent to the designated store. Yuan) and it is easy to make garbage and not environmentally friendly m Taiwan dollar 3] (1%). Change i is poor (child change rate is about
以乎機簡訊發送折扣訊 二然"又容易造成強制“性行二 傷害品牌形象。 ％ ’月實者反感 費者以主動方式選擇所需廣告 對相關廠商而言則是增加廣告 而。則疋製造諸多的廣告資源 除了上述缺點外，無法讓消 訊息，造成實體資源的浪費， 成本支出，並對民眾生活環境 浪費。 ，者由上述習用物品仍有諸多缺失，實非-良善之 st者’而亟待加以改良。 D疋 本案發明人鑑於上述習用系 點’乃亟思加以改良創新，並經過苦=所二生的各項i 終於成功研發完成本件-種互_多媒«告^^究後 201110048 【發明内容】 本發明之主要目的即在於提供一種互動 放系統，係用以解決一般戶外媒體、廣告單張：二體廣告播 戶外看板，互動式多媒體資訊視…海報、 客觀計算回應率之問題。 冑視牆專早向傳播，而無 本發明之次-目&即在於提供一種互冑式 放系統，並可以動態安裝及更新廣告播放内容，整人播 質的廣告資訊，並且可以隨著後台派总正〇夕種性 定，隨時依照需要更新到最新版本的播放内容“里伺服器的設 統二達包放之:種互動式多碟趙廣告播放系 收後端之内容服;i動“播放器係用以接 哭α么 忭s理叼服态早兀、派送播放管理伺服 系統管理伺服器單元之功能應用與資 合杨通訊（NFC)與藍芽等無線傳輪技術， ?:)::下:存放於互動廣告播放器之折價卷= :立〜片、9樂 '桌布等數位内容，同時也能上傳分享相片、 ::、客戶意見、問卷'協尋等内容至互動 且能於互動廣告播放器所在位置針對附近消： 的：告與資訊’以更多元的方式做為行動廣告傳遞 同時也具有精準、即時與互動的三大特性。㈣媒" 【實施方式】 統:=圖-包:示’為本發明-種互動式多媒體廣告播放系 一互動廣·^播放器2，該互動廣告播放器2係利用網路6 接，内容編排製作管理祠服器3、派送播放管理祠服器心系 統管理伺服器5之資訊内容，並利用數位看板結合近場通訊 (NFC)與藍芽等無線傳輸技術，其中互動廣告播放器2之Μ% 201110048 卜邛具有NFC連線能力之行動通訊裝 訊號送至其NFC曰H + 戒置1所达入之 ，、me日日片中作處理，NFc晶片 數轉送至藍芽^ 〗曰將藍牙设疋參 £牙曰曰片巾’建立起外部行動通訊裝置丨 牙晶片之資料傳送通道， 丨監 内容讀京電）非接觸方式進行資訊In order to send a discount message to the newsletter, it is easy to cause a mandatory “sexual injury” brand image. % 'monthly anti-sense fee-based people actively choose the desired advertisement for the relevant manufacturers to increase the advertisement. In addition to the above shortcomings, the production of many advertising resources cannot eliminate information, cause waste of physical resources, cost, and waste the living environment of the people. There are still many shortcomings in the above-mentioned items, which is not the case of good 'And the need to be improved. D疋 The inventor of this case in view of the above-mentioned customary point 'Nassie to improve and innovate, and after the bitterness of the second generation of the two students finally successfully developed this piece - kind of mutual _ multi-media « 告 ^^ After the 201110048 [Invention] The main purpose of the present invention is to provide an interactive release system for solving general outdoor media and advertising leaflets: two-body advertising broadcast outdoor billboards, interactive multimedia information, posters, objective calculation responses The problem of rate. The sacred wall is designed to spread early, and the second-eye & Install and update the advertisement play content, the whole person broadcasts the advertisement information, and can be updated with the latest version of the play content according to the needs of the background, and the server can be updated at any time. The interactive multi-disc Zhao advertising broadcast is the content service of the back end; i move the player to pick up the crying α 忭 忭 叼 叼 叼 兀 兀 派 派 派 派 派 派 派 派 派 派 派 派 派 派 派 派 派 派 派 派 派 派 派 派 派Application and wireless transmission technology such as NFC and Bluetooth, ?::::: The discount volume stored in the interactive advertising player =: Lie ~ film, 9 music 'clothes and other digital content, also Can upload and share photos, ::, customer comments, questionnaires, etc. to interactive and can be used in the vicinity of the interactive advertising player for the nearby:: Reporting and information 'in more ways as a mobile advertising delivery It also has three characteristics of precision, instant and interaction. (4) Media " [Implementation] System: = Figure-Package: Show 'is the invention - an interactive multimedia advertising player is an interactive wide ^^ player 2, the Interactive Advertising Player 2 uses the Internet 6, content layout production management server 3, delivery playback management server system management server 5 information content, and use digital signage combined with near field communication (NFC) and Bluetooth wireless transmission technology, including interactive advertising Μ% of player 2 201110048 The mobile communication device with NFC connection capability is sent to its NFC曰H + 戒1, and the NFc chip number is transferred to the Bluetooth. ^ 〗 曰 Set up the Bluetooth to set up the data channel of the external mobile communication device
, 牝即可下載互動廣告播放器2之資吨β W 如折價卷、產品訊息、影片、音毕、卓布算赵…合，例 也能藉由行動通1』 桌布4數位内容，同時 訊"置上傳至互動廣告播放器2分享資 ，互動廣告播放器2可提供驗續換岳丨 通訊奘署1 nr# j杈供驗也機制，可以確認行動 汛裝置1下載之資料是否下載完成。 其:，該互動廣告播放器2的功能應用更包括： 1·提供折價券訊息播放與下載； n廣告^、產品資訊、電子書、MP3、桌布、遊戲 卜戟， 3. 提供圖片、文字、影像上傳； 4. ^供#捋」文字訊息發佈與「非即時」多媒體訊息播 放； 5. 自動下載播放的排表、時間長度； 6·=證機制，可以確認廣告資料是否下载完成； .支援夕種播放影片格式例如：mpEG1、MPEG2、 MPEG 4、AVI、WMV、WMA ; 8. 支援多種播放音樂格式，例如：WMA、Mp3 9. 支援超文件標示語言網頁（Html) · Sh’ 1〇·支援多種圖片格式，例如jpeg、jpg、png gif、 BMP與文字等格式； 11.可透過派送播放營理句 苗S理词服态4自動連結網路更新影片 及其他廣告播放内容。 其中’内谷編排製作營理伯 皮丄 …卞B理伺服态3經由網路6連線到互動 廣告播放器2’將折價券 '廣Α 勒 贋D衫片、促銷訊息等數位内容載r 201110048 入互動廣告播放器單元2之讀寫器，編排製作 影片、促鎖訊息等數位内容之播放管理，包含··支援排= 放各項目或頁面間的轉場、可播出實況網路串流影音内容並 疊力=文字幕、時鐘倒數計時功能、提供播放記錄日總功能。 二内容編排製作管理飼服器3的功能應用更包括： 於安 片、產品資訊、電子書、肥、桌布、遊戲 檔案編輯； 财 圖幵H丨面提供橫式看板與直立式海報編排製作模 式； 、 立方體、馬賽 •專業轉場特效，如：連漪、捲頁、翻轉 克、縮放特效； 4·支援排序播放各項目或頁面間的轉場； 5·可播出貫況網路串流影音内容並疊加圖文字幕； 6. 時鐘倒數計時功能； 7. 自動下載播放的排表、時間長度； 8-提供播放記錄日誌功能。 播放派f播放管判服器4經由網路6連線到互動廣告 播放益早兀2,將帳號管理、智慧化排程、網路連線方式、播 放貧料管理等系統設定載入互動廣告播放器2之讀寫写，以 提供派送播放管理功能，包含：帳號驗證與登錄管理:智慧 化播放排程管理、播放器群組化管理、播放f料管理功能。‘ 其中，該派送播放管理飼服器4的功能應用更包括： 1·提供多重身份具備不同權限（系統管理 路商、其他使用者）之登錄功能； 2.具備帳號身份驗證功能； 3 · k供智慧化排程功能，例如 ⑻基礎時間播放管理模纽：可以設定每小時播放排程 並具備自動判斷播放時間是否有相互重疊； 201110048 (b) 曰頻道表時間管理根 間模版管理； 棋，且.以曰為基礎，搭配基礎時 週頻道表管理模组：以w 理. 、 乂週為基礎，搭配日頻道表管 即時插撥管理模έ __ 且.具備即時插撥功能 一時間點進行即時插撥。 4.提供多種播放資料管理功能，例如： ⑷支援基本管理、群組化管理功能， 尋功能； 可管理内容公布流程，如：預覽、 准、播出中、過期； 可從遠端監視、控制和更新播放器； 支援播放器排程關機、重新啟動。 其中，系統管理词服考i ς 丄 15早70 5經由網路ό連線到互動廣止 播放器2，利用圖形化瞢理A m 口 .曰y “理”面，提供網頁劉覽（Web Based) 官理工具，便於管理者透過網 ^ &做互動廣告播放器2之讀 :…官控，其管控方式包含：中央群組管理功能，管理 播佈;ίΓ放器’將播放器分組管理，並針對群組編輯 m統修復功能’ ^因不明原因造成系統損毀， ，復至线*廠設定值_使用 '提供料廣告點擊次數 计异功能、提供加密式資料傳遞功能、提供簡易防火牆功能。 其中，該系統管理伺服器5的功能應用更包括： 1·圖形化管理介面，提供WebBased管理卫具便於管 理者透過網路做遠端管控； 2·支援中央群組管理功能，f理者可多點佈建播放器將 播放器分組管理，並針對群組編輯播放清單. 3·提供系統修復功能，若因不明原因造成系統損毀可恢 復至系統出廠設定值繼續使用； (c) ⑷ (b) (c)⑷ 可針對單 並具備關鍵字搜 初稿、暫停、核 201110048 狀態，便於管理者_系統空間 疋否快已達滿載； 工间 5_提供即時廣告點擊次數計算功能； 廣告點擊人次、可查詢特定時段點擊人次; 7. k供夕重安全管理機制，例如： ⑷帳號/密碼驗證’驗證成功才能管理播放器. ⑻加密式資料傳遞’以保護資料之安全性與完 (:)内含簡易防火牆功能，以防止外部駭客不當入侵： 本發明所提供之一種互動式多媒體廣 習用技術相互比較時，更具備下列優點： 乎、·先與其他 L本：提供一種新形式的雙向互動式多媒體廣告 播放千。，能利用網路將折價券、電影預告、cf 圖、音樂、圖鈴、數位内容商品服務、促 入NFC互動吝桩胂庠u主办 巧礼心寺載 若對盆中H 1寫器’當廣告輪播時，民眾 則廣告有興趣時，透過NFC行動載具輕 觸數位廣告看板上内嵌 器，即可下讲Γ 動多媒體廣告讀寫 h 載婁位廣告看板内容，1¾時也能上傳分享 =例如相片、文章、客戶意見、問卷、 旱 ==現有—般戶外媒體、廣告招貼、商品海 看板，互動式多媒體資訊站（KI〇SK)、 牆等單向傳播，而無客觀計算回應率之問題。 3·本發明充分運用Νκ：互動多媒體廣告讀寫器之超強資 ::動功能’整合客戶關係管理軟體，提供即時的消 我者個人貧料之傳遞與相關消費型態之統計，了解消 /者之消費習慣’並可經由後台管理系統透過簡訊、 、用站、電子郵件等方^，進行後續行銷售作業，達到 維繫客戶關係並擴大銷售金額之目的。 本發月提# #可以動態安裝、更新廣告播放内容的機 201110048 夕'接使传互動式多媒體廣告播放平台可以動態的整合 :性質的廣告資訊’並且可以隨著後台派送播放管 =服$的以’隨時依照需要更新到最新版本的播 放内容。 本1月提供上傳分旱資訊㈠目片、文章、客戶意見、問 卷協尋等），而且也能就數位看板所在位置 =費族群提供特定的廣告與資訊，以更多元的方式做 為行動廣告傳遞的媒介。, you can download the interactive advertising player 2 of the amount of beta W, such as discounted volume, product information, video, audio, Zhuobu, Zhao, ..., can also use the action of 1 "clothing 4 digital content, at the same time "Setup to the interactive advertising player 2 to share the capital, the interactive advertising player 2 can provide the verification of the change of the Yuelu communication agency 1 nr# j杈 test and the mechanism, can confirm the action 汛 device 1 download information is downloaded . The function of the interactive advertisement player 2 further includes: 1. providing discount coupon message playback and downloading; n advertisement ^, product information, e-book, MP3, tablecloth, game divination, 3. providing pictures, text, Image uploading; 4. ^ for #捋" text message release and "non-immediate" multimedia message playback; 5. Automatic download and playback of the schedule, length of time; 6 · = card mechanism, you can confirm whether the advertising data is downloaded; Evening play video formats such as: mpEG1, MPEG2, MPEG 4, AVI, WMV, WMA; 8. Support multiple playback music formats, for example: WMA, Mp3 9. Support Hypertext Markup Language Page (Html) · Sh' 1〇· Support a variety of image formats, such as jpeg, jpg, png gif, BMP and text format; 11. You can update the video and other advertising content by automatically sending the network to the server. Among them, '内谷编排制作理理伯皮丄...卞B management servo state 3 via network 6 to the interactive advertising player 2' will be discounted coupons 'Guangxi Le 赝D shirts, promotional messages and other digital content r 201110048 Enter the reader of the interactive advertising player unit 2, arrange the production management of digital content such as video and lock-up messages, including ·· support row = put the transition between each item or page, can broadcast the live network string Streaming audio and video content and overlay = text subtitles, clock countdown function, provide the total function of the playback record day. The function of the second content layout management feeding machine 3 includes: Yu An film, product information, e-book, fat, tablecloth, game file editing; Cai 幵 H丨 surface provides horizontal kanban and upright poster layout production mode , Cube, Marseille • Professional transition effects, such as: flail, page curl, flip gram, zoom effects; 4) support sorting to play the transition between items or pages; 5 · can broadcast network streaming Audio and video content and superimposed graphics subtitles; 6. Clock countdown function; 7. Automatically download and play the schedule, length of time; 8- Provide playback record log function. The play-f play tube discriminator 4 is connected to the interactive advertisement broadcast via the network 6 to facilitate the loading of interactive system advertisements, such as account management, intelligent scheduling, network connection, and poor browsing management. The player 2 reads and writes to provide the delivery and playback management functions, including: account verification and login management: intelligent play schedule management, player group management, and play material management functions. ' Among them, the function application of the dispatching play management device 4 includes: 1. Providing multiple identities with different privilege (system management road merchants, other users) login function; 2. Having account authentication function; 3 · k For intelligent scheduling functions, such as (8) basic time playback management module: you can set the hourly playback schedule and have automatic judgment of whether the playback time overlaps each other; 201110048 (b) 曰 channel table time management root template management; chess, and Based on 曰, with the basic time channel channel management module: based on W., 乂周, with the daily channel table tube instant plug-in management model __ and with instant plug-in function for a point in time Plug in. 4. Provide a variety of playback data management functions, such as: (4) support basic management, group management functions, search functions; manage content publishing process, such as: preview, quasi, broadcast, expired; remote monitoring and control And update the player; support player scheduling shutdown, restart. Among them, the system management word test i ς 丄 15 early 70 5 via the Internet ό to the interactive broadcast player 2, using the graphical processing of the A m port. 曰 y "理" face, provide a web page (Web Based on the official management tool, it is convenient for the administrator to do the interactive advertisement player 2 through the network ^ & the official control, its management and control methods include: central group management function, management broadcast; Γ 器 'group players Management, and edit the m system repair function for the group ' ^ The system is damaged due to unknown reasons, the reset to the line * factory set value _ use the 'providing material ad click count different function, provide encrypted data transfer function, provide a simple firewall Features. The function application of the system management server 5 further includes: 1. A graphical management interface, providing a WebBased management tool for the administrator to perform remote control through the network; 2. Supporting the central group management function, Multi-point deployment player organizes the player group and edits the playlist for the group. 3. Provide system repair function. If the system is damaged due to unknown reasons, it can be restored to the factory default setting and continue to use; (c) (4) (b (c)(4) It can be used for single search, suspension, and 201110048 status, which is convenient for managers _ system space is fast enough; 5_ provides instant ad click calculation function; You can query the number of clicks in a specific time period; 7. k-day security management mechanism, for example: (4) Account/password verification 'verification can manage the player successfully. (8) Encrypted data transfer 'to protect the security and finish of the data (:) Contains a simple firewall function to prevent improper hacking by external hackers: When an interactive multimedia learning technology provided by the present invention is compared with each other, the following advantages are obtained: Point: 、, first with other L Ben: Provide a new form of two-way interactive multimedia advertising to play thousands. Can use the Internet to fold coupons, movie trailers, cf maps, music, ring tones, digital content merchandise services, promote NFC interactions, and organize the collection of the H1 writers in the pots. When the advertisement is rotated, when the public is interested in the advertisement, the NFC action vehicle can be used to touch the digital display on the on-board embed device, and then the multimedia advertisement can be read and written, and the content can be uploaded at 13⁄4 hours. Sharing = such as photos, articles, customer comments, questionnaires, drought == existing outdoor media, advertising posters, merchandise kanban, interactive multimedia information station (KI〇SK), wall and other one-way communication without objective calculation response The problem of rate. 3. The invention fully utilizes Νκ: super-powerful interactive multimedia advertising reader:: dynamic function 'integrated customer relationship management software, providing instant consumption of personal poor materials and related consumption patterns, understanding / Consumer spending habits' and through the back-end management system through the newsletter, station, e-mail, etc., to carry out subsequent sales operations, to maintain customer relationships and expand sales. This month's mention # # can dynamically install and update the advertising content of the machine 201110048 夕 '接接传 interactive multimedia advertising player platform can be dynamically integrated: the nature of advertising information 'and can be sent along with the background of the game tube = service $ To 'update to the latest version of the playback content as needed. In January, we provided uploading drought information (1) videos, articles, customer opinions, questionnaires, etc.), and also provided specific advertisements and information on the location of the digital kanban = the fee group, and acted as a more yuan. The medium of advertising delivery.
明 上列詳細說明係針對本發明之一可行實施例之具體說 惟該實_並非用以限制本發明之專利範圍 :發明技藝精神所為之等效實施或變更，均： 專利範圍中。 G 3於奉莱之 ^上所述’本案不但在技術思想上確屬創新，並能較習用 二°。增進上述多項功效，應已充分符合新穎性及進步性之法DETAILED DESCRIPTION OF THE INVENTION The detailed description of the present invention is not intended to limit the scope of the invention, and the invention is not limited to the scope of the invention. G 3 is described in Feng Lai's case. This case is not only innovative in terms of technical thinking, but also relatively easy to use. To enhance the above-mentioned multiple functions, it should be fully in line with the novelty and progressive method.
2明專利要件’爰依法提出中請，懇請#局核准本件發 明專利申請案，以勵發明，至感德便Q 【圖式簡單說明】 圖一為本發明一種互動式多媒體廣告播玫系統之架構圖 【主要元件符號說明】 ^ 1 行動通訊裝置 2 互動廣告播放器 3 内容編排製作管理伺服器 4 派送播放管理伺服器 5 系統管理伺服器 6 網路2 Ming patent requirements '爰 提出 提出 提出 恳 恳 # # # # 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准 核准Architecture diagram [Key component symbol description] ^ 1 Mobile communication device 2 Interactive advertising player 3 Content programming management server 4 Delivery playback management server 5 System management server 6 Network