201030540 六、發明說明： 【發明所屬之技術領域】 本發明係揭露一 #關鍵字廣 定言之，為一種地理的，法與系統，更特 統。 ^導向的關鍵字廣告推薦方法與系 【先前技術】 目前關鍵字推薦與搜尋，包括網路廣止 尋等，是-種利用搜尋技術，根據特定字;：：：訊搜 鍵字資訊的技術。細「_字搜 =包含該關 如果使用方式不對，不但不符合使用者二出來：資料’ 常龐大，難以從中挑出有I 貝料量非 與使用者的需求，找到❹者需 用輪入條件， 鍵字搜尋的重點。 &目&貝讯’為發展關 目刖常見之技術包括單純以字詞組合，搭 ^員的演算料算相隨，不料些字簡尋技術，m 參限在於搜尋對㈣容必須完全包含搜尋條件内容，才於 被搜尋到。也因此，除非已經建立與搜尋條件完全相同的匕 地理資訊’目前的搜尋結果也不能利用輸入條件與相關地 理資訊，產生-與地理資訊相關的推薦或搜尋結果。舉例 來說目前使用者要利用GPS導航，或在Google Map上找 到特疋地點，均要求使用者知道該特定地點的正確資訊， 以及事先已經建立好與輸入條件一致的資料否則使用者 並不此利用上述技術找到相對應的地點。在關鍵字廣告部 份，例如Google adword，廣告主也必須精確指定與 3 201030540 廣告相關的關鍵字，才能利 進行廣告推薦。 子的網頁内容’ # j制日f纽上述技術實有^便之處。因為一般 使用者往往要搜尋的目標只有大略印象，或者使^需= :、dr區域附近的其他資訊’例如娛樂、交 使用使用者根本只有一個模糊的概念， 者所需要的是根據這個模糊概念 訊。對於廣告主而言，要進行關鍵字廣告，實;== 鍵字全部指定，這不㈣定上有困 :成告主所指定關鍵字數目計價時，也會產 包含完全依照搜尋對象内容所 二析功能’尚難《利用習知技術，產 ⑩ 詞的地理資㈣果’本發明遂揭露一種利用字 【發明内容Γ子廣告推薦的方法與系統。 2明係揭露一種地理資訊導向 去與系統。本發明艉+ ^ 卞贗口推薦方 訊，對-輸入^ 法包含對一字詞附加地理資 輸入條件進行相關搜尋，產生複數 顯用2理資訊資料調整推薦廣告 推薦廣： 統，至少包含資:庫相：的搜尋結果。本發明更揭露-種系 其中資料庫，用H 置與關鍵字廣告推篇模組； 、儲存一子詞以及與該字詞相關之屬性； 4 201030540 輸出入裝置’用以輸入一搜 包含-地理資料；與關鍵字主桓該：入條件至少 置與該資編合，用以组，與該輸出入裝 ^搜尋與該搜哥條件具關聯性之字 、 s亥搜哥包括利用-地理資料調整推薦廣告 順序或選擇推薦廣告。 厲廣口 資訊本優點為利用維基詞排序方法，與相關地理 ° 、地理資訊相關之關鍵字廣告推薦。201030540 VI. Description of the invention: [Technical field to which the invention pertains] The present invention discloses a #keyword, which is a geographical, law and system, and more specific. ^Guided keyword recommendation method and system [previous technology] Currently keyword recommendation and search, including network wide search, etc., is a technology that uses search technology, according to specific words;::: search key information . Fine "_ word search = including the level if the use is not correct, not only does not meet the user two out: the data 'often huge, it is difficult to pick out the I shell material is not the user's demand, find the latter need to use the wheel Conditions, the key point of key search. && Beixing's common technology for development, including simple word combination, the calculation of the staff is expected to follow, but some words are simple to find technology, m ginseng The limit is that the search pair (4) must contain the search condition content completely, and then it is searched. Therefore, unless the search information is exactly the same as the search condition, the current search results cannot use the input conditions and related geographic information. - Geographical information-related recommendations or search results. For example, current users who want to use GPS navigation or find special locations on Google Maps require users to know the correct information for that particular location, and have established Enter the data with the same conditions, otherwise the user does not use the above technology to find the corresponding location. In the keyword advertising part, such as Google adword, Advertisers must also specify the keywords associated with the 3 201030540 ads in order to facilitate the recommendation of the ads. The content of the sub-pages ' # j 日 日 纽 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述 上述Only a big impression, or ^ need = :, other information near the dr area 'for entertainment, handing over users only have a vague concept, what the person needs is based on this vague concept. For advertisers, Keyword advertising, real; == key words are all specified, this is not (four) fixed trapped: when the number of keywords specified by the advertiser is also calculated, it will also contain the function of the analysis according to the content of the search object. Using the conventional technology, the geography of the production of 10 words (four) fruit 'the invention 遂 reveals a method and system for using the word [invention content Γ子广告推荐. 2 Ming reveals a geographic information oriented to the system. The invention 艉 + ^卞赝口推荐方讯,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, The recommendation is broad: at least, including the search results of the library: library phase. The present invention further discloses a database in which the database is used, and a keyword advertisement module is used; and a subword is stored and associated with the word. Attributes; 4 201030540 Input and output device 'for inputting a search--geographic data; and key words: the entry condition is at least placed with the asset for grouping, and the output is loaded with search and search The relationship between the condition of the brother and the singer, including the use of - geographic data to adjust the recommended advertising order or select recommended advertising. Li Guangkou information advantage is the use of wiki word sorting method, related geographical and geographical information related keywords Ad recommendation.
本發明之-優點為可以利用關鍵字之地理資訊，提供 一與該地理資訊相關的推薦結果。 八 本發明之-優點為利用關鍵字與地理資訊，產生一盘 地理資訊相關的推薦結果。 ，、 者之位置，產生 資訊，產生其他 本發明之一優點為利用關鍵字與使用 一與使用者位置相關之關鍵字廣告推薦。 本發明之一優點為利用關鍵字之地理 關鍵字廣告推薦。 -本發月之-優點為根據特定廣告之地理特徵相關性， ”示與關鍵字推薦結果具高相關性廣告。 :發明之一優點為在廣告内容加入地理資訊，根據特 推屬結果’推薦具相關性的廣告。 【實施方式】 —以下為關於本發明之實施例，本發明可藉由說明書中 =干較佳實施例以及後附圖式得以瞭解。然而，對於；域 ^通常技藝者而言’說明書巾之相關實關制以說明本 明’而非用以限制本發明之範圍。 5 201030540 太组^發月係揭路一種地理資訊導向的關鍵字廣告推薦方 相關地理資訊對一資訊内容 ：。」為私利用 谷進仃過濾、調整、排序或苴 二=思及利用地理資訊影響上述資訊内容:廣土 為指使不特定人知悉所傳遞之資訊内容。例如包 = 訊技術使不特定使用者傳遞 通 資訊的電子化訊息，包括主動與=傳：：':念或 誘引消費者產生購買意願為 不以 ❹直接或間接幫助銷告::指各種任何 用去媒〇“ 乂推廣商…服務、觀念，或幫助使 用者得以辨s忍商品、服務來源。廣告還可指提供 用者傳遞特定地點之相關資訊、或協助使用者找尋且特定 二資參訊=關於針對字詞之字義、字型產 〇97_" 中華民國專利申請案第 制由杜 文章内容加值系統及其方法」；上述兩專 ❿|申清案全部内容，納為本發明之一部分。 第1圖為關於本發明所揭露之關鍵字廣告推薦方法流 ιοί 序包括步驟議為對一字詞附加地理資訊；步驟 ιοί為輸人搜尋條件，以進行與該搜尋條件相關之搜尋， 生關鍵字廣告推薦結果；步驟1〇2為利用該地理 =㈣關鍵字廣告推薦結果；步驟1〇3為顯示經調= 關鍵子廣告推薦結果。 一步驟100為對一字詞附加地理資訊，舉例來說，是對 一特定字詞附加-具有地理特徵之加值資訊，並儲存於對 6 201030540 應於該字詞之資料庫欄位中。儲存於資料庫中的字，彼門 =庠根據建立字詞資料庫的方式有所不同= = ::_kirank)建立的字詞庫，字詞間的關聯 方式可參考上述相關專利申請案所揭 聯方式也可以由人工方式輸入定義。 ^間的關An advantage of the present invention is that the geographic information of the keyword can be utilized to provide a recommendation result associated with the geographic information. Eight of the inventions - the advantage of using keywords and geographic information to generate a recommendation related to geographic information. , location of the person, generating information, generating other advantages of the present invention is the use of keywords and the use of a keyword advertisement recommendation related to the location of the user. One of the advantages of the present invention is the use of geographic keyword advertising recommendations for keywords. - This month's advantage - based on the geographic feature relevance of a particular ad, "shows high relevance ads with keyword recommendation results. One of the advantages of the invention is the inclusion of geographic information in the advertising content, based on the special recommendation results. [Embodiment] - The following is an embodiment of the present invention, and the present invention can be understood by the description of the preferred embodiment and the following drawings. However, for the domain ^ In the case of 'the relevant specification system of the specification towel to explain the present invention', it is not intended to limit the scope of the invention. 5 201030540 The group of the company is a geographic information-oriented keyword advertisement recommendation related geographical information Information content: "Filtering, adjusting, sorting, or arranging for private use of Gujin": Considering the use of geographic information to influence the above information content: Guangtu means that unspecified people are aware of the information content delivered. For example, the package = message technology enables unspecified users to pass the electronic message of the message, including the initiative and = pass:: ': read or induce the consumer to generate the purchase will not directly or indirectly help the sale:: refers to any variety Use media to "promote a promoter...services, ideas, or help users to identify the source of goods, services. Advertising can also refer to providing users with information about a specific location, or assisting users to find and specific ginseng News = About the meaning of words, the type of production 97_" The Republic of China patent application system by Du article content value system and its method"; the above two special | Shen Qing case, the content of the invention portion. FIG. 1 is a diagram of a method for recommending a keyword advertisement according to the present invention. The method includes a step of adding a geographic information to a word; and a step ιοί is a search condition for searching for a search related to the search condition. Word advertisement recommendation result; Step 1〇2 is to use the geographic=(4) keyword advertisement recommendation result; Step 1〇3 is to display the adjustment key = key sub-advertising recommendation result. A step 100 is to attach geographic information to a word, for example, to add a value-added information with a geographic feature to a particular word, and store it in the database field of the word 20103540. The words stored in the database, 庠 庠 庠 庠 庠 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = 建立 建立 建立 建立 建立 建立 建立 建立 建立 建立 建立 建立 建立The association method can also be defined by manual input. ^Between the off
於一具體實施例中，上述加值地理資 置資料可以數值型資料呈現，例如座標、高度，丄： 【方式’例如，，台灣”、”台北市"、”台北市忠孝東路一段π 琥寻呈現方式，於一具體實施例中，該文字資料進一步連 結代表該地址、圖層區塊之資訊或數值。於另—具體實施 例1,’上述地理資訊’還包括針對該地理標記所建立之附 加資訊包括：相關統計資訊、與其他地理標記 例如：相互間的交通狀況、交通時刻表等。上述加？資等訊 型式與館存結構’可參考一般常見之地理資訊系統。部份 上返加值資訊並可以互相轉換’例如地區或地址資料可根 據現有圖資系統轉換算成全球定位資料（GPS)所使用之 WGS84座標。 步驟HH為輸人搜#條件，㈣尋條件可為—或複數 條件，包括字詞、數字、或其他符號；該輸人可由使用者 輸入也包括由系統產生之輸入，例如於一具體實施例中， 附加地理資訊為指利用定位裝置取得之資訊。 *於步驟102,為進行與該字詞相關搜尋，產生一關鍵 字廣告推薦結果後’利用地理資訊資料調整該推薦結果。 牛例來說，該步驟為利用維基詞排序方法取得與輸入條 7 201030540 件具有相關聯性的關鍵字廣告推薦後 關鍵字廣告推薦再重新加以·與/或調整/理對 果的===利用地理資訊資料調整該推薦結 果的方法疋將大篁關鍵詞賦予適當的 鍵詞之間地理座標相近程度標根據關 並據_相關排序效果。譬如性針 魯 nr子義ί字形相關詞可能順序為「陽明山國家 :爯則f•魯閣國豕公園」與「打國家公園」，本發明則 關鍵字之地理位置，判斷各關鍵字代表的地 排序為^ 丁：離太Γ此重新調整上述關鍵詞 國家公園園」太魯閣國家公園」與「陽明山 理資:::::廣=:rr明_數_地 刹田〜，」 式。於一具體實施例中，因為In a specific embodiment, the above-mentioned added value geography data can be presented in numerical data, such as coordinates, height, and 丄: [methods such as, Taiwan, "Taipei City", "a section of Zhongxiao East Road, Taipei City" In a specific embodiment, the text data is further linked to information or values representing the address and the layer block. In another embodiment 1, the 'the geographic information' further includes a reference to the geographical indication. Additional information includes: relevant statistical information, and other geographical indications such as: mutual traffic conditions, traffic schedules, etc. The above-mentioned additional information type and library structure can refer to the general common geographic information system. Value-added information can be converted to each other'. For example, the region or address data can be converted into the WGS84 coordinates used by Global Positioning Data (GPS) according to the existing image system. Step HH is the search for the # condition, (4) the search condition can be - or Plural conditions, including words, numbers, or other symbols; the input can be input by the user as well as input generated by the system, such as In a specific embodiment, the additional geographic information refers to the information obtained by using the positioning device. * In step 102, the recommendation result is adjusted by using the geographic information data after performing a keyword-related search and generating a keyword advertisement recommendation result. In the case of a cow, this step is to use the wiki word sorting method to obtain the keyword advertisement recommendation associated with the input bar 7 201030540. The keyword advertisement recommendation is re-added and/or adjusted/reasoned === The method of adjusting the recommendation result by using the geographic information material 赋予 assigning the key words to the appropriate coordinates of the key words according to the degree of correlation according to the correlation and sorting effect according to the correlation. For example, the sex acupuncture nr sub-sense ί glyph related words may be ordered For the "Yangmingshan Country: 爯 f f• 鲁阁 国豕公园" and "Playing National Park", the invention is based on the geographical location of the keywords, and the order of each keyword is judged as ^ D: From Taihao this re-adjustment The above-mentioned keywords are the National Park Park "Taro National Park" and "Yangmingshan Capital:::::广=:rr _ _ _ 地田田~,". In a specific embodiment, because
G 鍵〜=、Γ義搜尋，例如維基詞排序方法，所得到的關 二：推薦結果會產生並非全部關鍵字都包含地理資訊 含2次Γ此於本發明揭露之實施例中’可以選擇將不包 二也理貝訊的關鍵字列人重新調整之過程。於另—具體實 也可明擇㈣統為這些不包含地理f訊的關鍵字 之身訊加值，例如系統可根據定位資料’預測輸入 關=予位Μ。舉例來說，對於使用者輸人，的「捷運站」 位〜子’ί然不能辨別定地理位置，但系統可根據Gps定 Γ知使用者位於「北投區」，因此系統即可綜合上 “，珣問使用者是否是要以「北投捷運站」進行搜尋。 8 201030540 因此根據本發明，在關鍵字欠缺相關地理資訊時，仍能利 用可取得之相關地理資訊’產生一與位置相關的關鍵字廣 告推薦結果。 本發明也可以配合使用者另輸入之條件，利用地理資 訊，對關鍵字搜尋結果，進行重新調整。舉例言之使用者 可以輸入距離特定地點一定距離内之搜尋結果，方才顯示 於搜尋結果。於另一具體實施例中，使用者可以先選定屬 性分類方式，因此系統是根據所設定之屬性，對關鍵字進 ❹行分類後’再根據地理位置重新排序。 因此利用上述揭露内容，可以有數種變化應用，例如·· 1. 比較複數關鍵字的内容與位置相關性：以士林夜市與饒 河街夜市為例，先以内容相關性（例如維基詞排序方法） 的方式判斷兩地理名詞的語義相關性，例如兩者皆為台 北市的夜市；之後再利用兩關鍵字的位置計算與其他標 的之相關性，例如此時若使用者在東區逛街，即可利; ❹地理名詞與使用者的GPS座標計算，判斷何者離使 較近。 2. 比較一地理名詞與一般詞相關性：例如五分埔與 透過維基詞排序方法找出相關程度。因此使用者若在五 分埔附近查詢「買衣服」與「商店」，配合維基詞排序 方法與利用使用者位置，系統可以推薦「五分墒」。 3:較兩-般詞相關性：例如台北龍山寺與三峽袓師廟， j °。義層面來說兩者都是古蹟、寺廟，從地理位置而 °兩者都位於大台北地區。因此利用本發明，可以根 201030540 據上述關鍵字問地理關聯性，再推薦與其他與位於大台 北地區之寺廟古蹟相關的關鍵字。 4. 單純比較關鍵字間的地理相關性：即使不能找到複數字 祠字義相關性，或只是比較複數指定地點地理位置資 讯，系統仍可從地理位置資訊，找尋與使用者或該詞語 代表地理位置相關或最接近的資訊。 5. 提供具預測性的搜尋結果：利用維基詞排序方法，在資 料庫中所建立資料不能完全能滿足搜尋條件時，仍可尋 9找與輸人條件具有高相關性之字詞，以進行與輸入條件 具有相關性的關鍵字廣告推薦。 B用者的廣告’達到最佳廣告效果。或者於另-具體實施 廣^口主於刊登廣告時，即在廣告内容（不限文字廣告）G key ~=, derogatory search, such as wiki word sorting method, the obtained two: the recommendation result will produce not all keywords contain geographic information including 2 times, in the embodiment of the present invention, 'can choose The process of re-adjusting the keywords of Beixie is not included. In other cases, it is also possible to explicitly (4) add value to these keywords that do not contain geographic information. For example, the system can predict input = position based on the positioning data. For example, for the user to enter, the "MRT station" bit ~ sub' can not identify the geographical location, but the system can know that the user is located in the "Northern District" according to the Gps, so the system can be integrated ", ask the user whether they want to search with "Beitou MRT Station". 8 201030540 Therefore, according to the present invention, when the keyword lacks relevant geographic information, the location-related keyword advertisement recommendation result can still be generated by using the relevant geographic information that can be obtained. The present invention can also re-adjust the keyword search results by using geo-information in accordance with the conditions input by the user. For example, users can enter search results within a certain distance from a specific location before they are displayed in the search results. In another embodiment, the user may first select the attribute classification method, so the system classifies the keywords according to the set attributes, and then reorders according to the geographic location. Therefore, using the above disclosure, there are several variations of applications, such as 1. Comparing the content and location relevance of multiple keywords: Take Shilin Night Market and Raohe Street Night Market as examples, first sorted by content relevance (such as Wikiwords) Method) to determine the semantic relevance of the two geographical terms, for example, both are the night market in Taipei; then use the location of the two keywords to calculate the correlation with other targets, for example, if the user is shopping in the Eastern District,可利; ❹ Geographical nouns and user's GPS coordinates are calculated to determine which is closer to the cause. 2. Compare the relevance of a geographic noun to a general word: for example, Wufenpu and the relevance of the wiki word ranking method. Therefore, if users search for "buy clothes" and "shops" near Wufenpu, the system can recommend "five points" in conjunction with the wiki word ranking method and the user location. 3: More than two-word relevance: for example, Longshan Temple in Taipei and the Three Gorges Temple, j °. On the right side, both are monuments, temples, and geographical locations. Both are located in the Greater Taipei area. Therefore, with the present invention, it is possible to ask for the geographic relevance based on the above keywords, and then recommend keywords related to other temple monuments located in the Taibei area. 4. Simply compare the geographic relevance of the keywords: even if you can't find the complex digital meaning correlation, or just compare the geographic location information of the specified location, the system can still find the geographic information from the user or the word. Location-related or closest information. 5. Provide predictive search results: Using the wiki word sorting method, when the data created in the database cannot fully satisfy the search conditions, you can still find the words with high correlation with the input conditions. A keyword ad recommendation that is relevant to the input criteria. B user's advertising 'achieves the best advertising results. Or in another-specific implementation, when the advertisement is advertised, that is, in the advertisement content (not limited to text advertisement)
6. 用以顯示一具相關性廣告：當一廣告資訊附加有地理特 徵資訊時’利用本發明揭露之方法，可計算關鍵字廣告 :薦：果與特定廣告之地理特徵相關性，以顯示與關： 子廣I，薦結果具高相關性廣告’例如根據使用者所處 或所指定的環境，計算推薦權重最高，最適合呈現給使 容之網頁内容、/ 綜合以上敘述可知 的關鍵字廣告推薦方法 本發明為提供一種地理資訊導向 該方法可應用與地理資訊具相關 201030540 的關鍵詞推薦、廣告推薦等。 步驟103，為根據上述關鍵字廣告推薦結 一 的關鍵字廣告推薦結果。 玍新 本發明也揭露-種地理資訊導向的關鍵 統。第2圖為本發明之““此— 茂。雅薦系 推薦系統_與輸出St:方塊圖’顯示關鍵字廣告 系統_主要之竿構間關係。關鍵字廣告推薦 推Λ 裝置3〇1與關鍵字廣告 推4系統300中的關鍵字廣告推薦單& 3()3冑 3〇4與資料庫305產生互相輕合、連接關係，以呈現一： 地理資訊導向的推薦結果，例如利用關鍵字之地 行關鍵字的重新推薦。舉例言之，使用者自輸出入2 3〇卜輸入一條件後，送至關鍵字廣告推薦單元3〇3，利用 關鍵字廣告推薦單元與資料庫3〇5間之資料存取，以 相關字詞’之後利用比對單元3〇4自資料庫3〇5存取地理 資成貝料’以對推薦結果，再加以調整。資料庫還儲存其 他用以實施本發明之資料，包括包含地理資訊之廣告等。、 輸出入裝置30卜關鍵字廣告推薦單元3〇3、比對單1扣4 與資料庫305間的通訊連接關係與運 於上述關鍵字廣告推篇方法，實際的連結方式 構與各電腦單元間的溝通連接，可利用一般習知方式實 施’於此不贅述。 參照第2圖’關鍵字廣告推薦系统3〇〇包含資料庫 305、及與資料庫305連接之關鍵字廣告推薦單元3〇3與比 對單元304。關鍵字廣告推篇單元3〇3與比對單元3〇4包 201030540 含儲存媒體與處理器，該儲存媒體儲存用以實施關鍵 哥之軟體，以供處理器存取，以執行產生關鍵字廣告 之功能。i述軟體為指根據上述關於本發明之盘 功能，利用習知之演算方法、程式設計方法所設計’，、用二 明Γ能集合。資料庫303則用以儲存供執行本 功此之資料，例如字詞、字詞之各種屬性資料等資訊。 上網=2圖所示，以輸出入裝置301為例，包括-般可 上網裝置、行動裝置等，例如GPS u、、 :之數位助理(PDA)、行…等。處理 ==體307、顯示器3〇8、硬碟3〇9、輸出入介面31〇: 二二顯示器308上’且關鍵字廣告推薦系統 3:=作時可暫時儲存於記憶體3〇7或儲存於硬碟3〇9 Ο I:,，可利用指向裝置311點選、操控輸出入 顯示一書面之二於一具體實施例中’輸出入介面3H) 層n登:匕含使用者可以輸入搜尋條件之攔位、與階 3〇Γ二早等功能。於另一具體實施例中，輸出入裝置 以供處理器306存取；通訊裝存番用乂/紅搜哥功能之軟體， Ψ Λ at W 裝置302可為有線或無線，以 =出入裝置3()1與關鍵字廣告推薦系統 出入裳置301與關餘宝彦n & 疋双御 如輸出入裝S 3、01為手^ 1 4系統可分離設置，例 置於-遠端飼服器中，兩者推薦系統3〇0為設 -具體實施例中，輸出：=1仃動通訊網路連接；於另 翰出入裝置301與關鍵字廣告推薦系統 12 201030540 300為設置於同一裝詈中 聯絡，上述單元之設計為遠端資料庫3〇5 很據實際需要配置，於此不贅述。 上述軟體為指根據於該領域具有通常技蔽之人 關於本發明之計算原則斑 康上地 —_力_以知之演算方法、程式 贅述。 本發月之功能集合，於此不再 上述系統實施例至少包含： ❹ H定：功能之裝置：該裝置可為-具有定位功能之手 裝置:可上網裝置，#使用者拿起咖手機（或 ^ π網站㈣時有輸人所在地），上網㈣美食相關 報導，報導旁會出現廣告，此時若使用者位於台北，則 出現台北地區餐廳的廣告；若使用者位於台中則出現台 中^餐廳的廣告。於另—具體實施例中，使用者劉i 的文子具備地理位置資訊，因此由使用者使用之Gps裝 ❹ 置與文字附加之地理資訊’可播放該使用者所在地位置 最相關的廣告。 2·應用於缺乏偵測使用者地理位置資訊之裝置：如果媒體 文字包含地理位置，則利用該地理資訊推薦或播放與其 相關廣告。舉例來說，如果使用者正在看一篇包含，，台北 市愛國西路”，或是”國家戲劇院，，的文章，因為永康^地 理位置與上述兩地點接近，因此即可據此推薦永康街的 小籠包店家的廣告。 上述敘述係為本發明之較佳實施例。此領域之技藝者 應得以領會其係用以說明本發明而非用以限定本發明所主 13 201030540 張之專利權利範圍。本發明之專利保護範圍卷、/ %專利範圍及其等同領域而定。凡熟悉此領視後： 在不脫離本專利精神或範圍内，所為之、3之技藝者’ 均屬於本發明所揭示精神下所完成之等 ^或潤飾， 應包含在下述之申請專利範圍内。 或設計，且 【圖式簡單說明】 第1圖為關於本發明所揭露之關鍵 程囷。 廣σ推薦方法流 ® 帛2圖為關於本發明之系統功能方塊圖。 【主要元件符號說明】 對一字詞附加地理資訊1 〇〇 輸入條件與產生關鍵字廣告推薦101 利用地理資訊重新產生新推薦結果102 顯示新關鍵字廣告推薦結果103 關鍵字廣告推薦系統300 ❿ 輪出入裝置301 通訊裝置302 關鍵字廣告推薦單元303 比對單元304 資料庫305 處理器306 記憶體307 顯示器308 硬碟309 14 201030540 輸出入介面310 指向裝置3 116. Used to display a related advertisement: when an advertisement information is attached with geographic feature information, the method disclosed by the present invention can be used to calculate a keyword advertisement: the correlation between the recommendation and the geographic feature of the specific advertisement to display and Guan: Ziguang I, the recommendation result has a high relevance advertisement. For example, according to the environment in which the user is located or specified, the calculation recommendation weight is the highest, and it is most suitable for presenting the content of the webpage of the content, or synthesizing the keyword advertisements as described above. Recommended Method The present invention provides a geographic information-oriented method for applying keyword recommendation, advertisement recommendation, and the like related to the geographic information device 201030540. Step 103 is a keyword advertisement recommendation result according to the above keyword advertisement recommendation. The new invention also reveals a key system of geographic information orientation. Figure 2 is the "this" of the present invention. The recommendation system _ and the output St: block diagram ’ show the keyword advertisement system _ main relationship between the structure. The keyword advertisement recommendation push device 3〇1 and the keyword advertisement recommendation list & 3()3胄3〇4 in the keyword advertisement push 4 system 300 and the database 305 are mutually light-weighted and connected to present one. : Geographically-oriented recommendations, such as re-recommendations using keyword-based keywords. For example, after inputting a condition into the input condition, the user sends the condition to the keyword advertisement recommendation unit 3〇3, and uses the keyword advertisement recommendation unit and the data bank 3〇5 to access the data. After the word ', the comparison unit 3〇4 is used to access the geography into the shell material from the database 3〇5' to adjust the recommendation result. The database also stores other materials used to implement the invention, including advertisements containing geographic information. The input and output device 30 keyword advertisement recommendation unit 3〇3, the comparison between the single button 4 and the database 305, and the communication method for the keyword advertisement, the actual connection method and the computer unit The communication connection between the two can be implemented in a general manner. Referring to Fig. 2, the keyword advertisement recommendation system 3 includes a database 305, and a keyword advertisement recommendation unit 3〇3 and a comparison unit 304 connected to the database 305. The keyword advertisement pushing unit 3〇3 and the matching unit 3〇4 package 201030540 include a storage medium and a processor, and the storage medium is stored to implement a key software for the processor to access to generate keyword advertisements. The function. The software described herein is designed according to the above-described disk function according to the present invention, using a conventional calculation method and a programming method, and is assembled by using two methods. The database 303 is used to store information for performing the work, such as various attributes of words and words. As shown in the figure of FIG. 2, the input/output device 301 is taken as an example, and includes a general-purpose Internet device, a mobile device, and the like, such as a GPS u, a digital assistant (PDA), a line, and the like. Processing == body 307, display 3〇8, hard disk 3〇9, input/output interface 31〇: on the second display 308' and the keyword advertisement recommendation system 3:= can be temporarily stored in the memory 3〇7 or Stored on the hard disk 3〇9 Ο I:, can use the pointing device 311 to select, control the output and display a written second in a specific embodiment of the 'output interface 3H> layer n: 匕 user can enter The search condition is blocked, and the function is the same as the order 3〇Γ. In another embodiment, the input/output device is accessed by the processor 306; the communication device is loaded with the software of the 乂/红搜哥 function, and the Λ Λ at W device 302 can be wired or wireless, for the access device 3 () 1 and keyword advertising recommendation system in and out of the set 301 and Guan Yu Baoyan n & 疋 double 御如出入装 S 3, 01 for the hand ^ 1 4 system can be separated, for example - placed in the far-end clothing In the device, the two systems are recommended to be set to - in the specific embodiment, the output: = 1 仃 communication network connection; the other access device 301 and the keyword advertisement recommendation system 12 201030540 300 are set in the same decoration. Contact, the design of the above unit is the remote database 3〇5, which is configured according to actual needs, and will not be described here. The above-mentioned software refers to a calculation method based on the general skill of the person in the field, and the calculation principle and program description of the present invention. The function set of this month does not include the above system embodiment at least: ❹ H: function device: the device can be - a hand device with positioning function: an internet device, #user picks up a coffee phone ( Or ^ π website (four) when there is a place to lose), online (4) food related reports, there will be advertisements next to the report, if the user is located in Taipei, then there will be an advertisement for the restaurant in Taipei area; if the user is in Taichung, there will be a restaurant in Taichung ^ advertisment. In another embodiment, the user's text has geographic location information, so the Gps installed by the user and the text-attached geographic information can play the most relevant advertisement for the location of the user. 2. Apply to devices that lack the ability to detect user location information: If the media text contains a geographic location, use the geographic information to recommend or play related advertisements. For example, if the user is reading an article containing, "Australian Patriotic West Road" or "National Drama Theatre," the article, because Yongkang ^ geographical location is close to the above two locations, so you can recommend Yongkang accordingly The advertisement of the Xiaolongbao store on the street. The above description is a preferred embodiment of the invention. Those skilled in the art will appreciate that the invention is intended to be illustrative of the invention and not to limit the scope of the patent rights of the present invention. The scope of patent protection of the present invention, the scope of the patent, and the equivalent fields thereof. After being familiar with the subject matter, the art or the like, which is performed by the skilled person in the spirit of the present invention, shall be included in the scope of the following patent application without departing from the spirit or scope of the patent. . Or design, and [Simplified description of the drawings] Fig. 1 is a key process disclosed in the present invention. The broad σ recommended method flow ® 帛 2 diagram is a functional block diagram of the system of the present invention. [Main component symbol description] Attaching geographic information to a word 1 〇〇Input condition and generating keyword advertisement recommendation 101 Regenerating new recommendation result using geographic information 102 Displaying new keyword advertisement recommendation result 103 Keyword advertisement recommendation system 300 ❿ Wheel Access device 301 communication device 302 keyword advertisement recommendation unit 303 comparison unit 304 database 305 processor 306 memory 307 display 308 hard disk 309 14 201030540 output interface 310 pointing device 3 11