Claims (1)
200903367 十、申請專利範圍: 1. 一種網路購物金贈送方法,透過一網路商場伺服器執行 ’並包含以下步驟: (a)設定購物金贈送活動,活動類型包括以下其中 至少一一依據特定購買行為贈送購物金、會員開戶/生日 田天/符合特疋身分即贈購物金、依據資料鑽探( mining )及 > 料倉儲(dat;a wareh〇use )求出之目標族群 贈达購物金、參與活動並進行指定之回饋行為即贈購物 金、購物金轉換’及賣場回饋/促銷活動; (b )依據活動設定條件產生購物金贈送名單;及 (c)將購物金匯入會員帳戶。 2_依據申請專利範圍第丨項所述之網路購物金贈送方法, 其中,該步驟(a)是透過在一活動設定表選擇活動對應 項目及/或輸入内容而完成設定,該活動設定表内容包括 活動基本資料及各項活動條件。 3. 依據申請專利範圍第2項所述之網路購物金贈送方法, 其中,s亥活動條件包括以下其中至少一:活動基本資料 (活動名稱)、活動期間、購物金贈送日期、抵用效期、 付款方式、指定銀行、活動資格(單筆或累積消費滿額 ,或消費滿N筆,或消費滿N筆且每筆滿額)、獎勵條 件、獎勵方式(固定額度之購物金或特定倍數)、活動套 用範圍(全站或特定賣場)。 4. 依據申請專利範圍第丨或2項所述之網路購物金贈送方 法,其中,該步驟(c)中,每一筆匯入會員帳戶之購物 14 200903367 關 金設有編號’且該編號與會員帳戶及活動設定條件相 5_依據申請專利範 1項所述之網路蹲物金贈送方法, 其中,該步驟(a、& 、 )令依據特定購買行為贈送購物金,, 之活動類型,Θ斜 疋十對消費者訂單中的消費曰期、付款方 式、消費金額、洁φ A1 马費—人數、購買之商品類別等特定項目 進仃累計,作為瞄1⑽ 马赠运購物金之依據。 6.依據申請專利範圍笛 固弟1項所述之網路購物金贈送方法, 其中,該步驟f a、士,, , 中依據資料鑽探求出之目標族群贈 运購物金”之法私姑w 斤 類尘,是設定消費者的身分及/或消費 行為作為分析Jg曰 . ,刀析消費者之喜好以及商品類別的 、 進而歸納族群,並針對目標族群贈送購物金 〇 7 ·依據申請專利範圍筮】 乾固弟1項所述之網路購物金贈送方法, 其中’該步驟(a)中”來 甲參加活動並進仃指定之回饋行為 P *之活動類型’是例如消費者輸入載於報章 雜誌之活動指定代碼或序號,或填寫問卷,或請會員更 新個人資料,則贈送購物金。 8·依據中請專利_第1項所述之網路購物金贈送方法, 其中’該步驟(a)中”購物金轉換,,之活動類型,是與 其他機關組織依转# Μ @ / , u ' 飞依特疋換异比例’將其他有價物換算 物金’匯入會員帳戶。 9. 一種網路購物金贈送奉 圮糸.,先建構在一網路商場伺服器中 ’該伺服器包括一舍畐咨Μ1 會員貧枓庫及s丁皁資料庫;該系統包 15 200903367 含: 一活動設定模組’用以提供一内含多數設定攔位的 活動設定表,在接受欄位選擇及内容輸入後,自動建立 一購物金贈送活動之活動條件; 一資格辨識暨計算模組,與該活動設定模組及該會 員資料庫及/或訂單資料庫連接,依據該活動條件至該會 員資料庫及/或訂單資料庫進行查詢,產生—購物金贈^ 名單,並針對每-符合活動資格之帳戶計算所贈送之講 物金;及 一購物金資料庫,與該資格辨識暨計算模組連接, 依據該購物金贈送名單匯入對應之購物金。 1〇.依據申請專利範圍第9項所述之網路購物金贈送系統, 其中’言亥活動言免定表包括以下至少一可選擇進行設定的 攔位:活動基本資料(活動名稱)、活動期間、購物金贈 送日期、抵用效期、付款方式、指定銀行、活動資格( 單筆或累積消費滿額,或消費滿N筆,或消費滿n筆且 每筆滿額)、獎勵條件、獎勵方式(固定額度之講物金或 特定倍數)、活動套用範圍(全站或特定賣場 11·依據中請專利範圍第9項所述之網路購物金贈m 其中’該購物金資料庫在針對名單中各帳戶匯人對應講 物金之前或之後,對該會員發出贈送賭物金之通知。 12.依财請專利範㈣9項所述之網路購物金贈送系統, 其中,該資格辨識暨計算模組更與一伺服器之活動參與 紀錄模組連接,該活動參與紀錄模組内載有參加活動之 16 200903367 消費者或會員輸入之代碼、序號、填寫之問卷,或載有 該會員受邀而更新個人資料之紀錄;該#格辨識暨計算 模組依據該活動參與紀賴組所載資料進行核對,並針 對符合活動資格之帳戶計算所贈送之購物金。 3.依據申叫專利範圍第9項所述之網路購物金贈送系統, 其中,該資格辨識暨計㈣組更與—伺服器之購物金轉 換模組連接,該購物金轉換模組載有每一會員在其他機 關組織所擁有且可轉換為購物金之有價物,並與該機關 組織貧汛連動;該資格辨識暨計算模組依據該可轉換之 有價物依特定比例進行換算,並轉換對應之購物金。 14·一種網路購物金贈送及抵用方法,適用於一網路商場, 該方法包含以下步驟: (a )設定購物金贈送活動,活動類型包括以下其中 至少 依據特定購買行為贈送購物金、會員開戶/生曰 當天/符合特定身分即贈購物金、依據資料鑽探及資料倉 儲求出之目標族群贈送購物金、參加活動並進行指定之 回饋行為即贈購物金、購物金轉換,及賣場回饋/促銷活 動; (b )依據活動設定條件產生購物金贈送名單; (c)將講物金匯入會員帳戶; (d )依據活動設定條件,開放會員在購物時使用購 物金折抵消費金額;及 (e )接收一使用購物金之購物訂單,並更新該會員 帳戶中之購物金資料。 17 200903367 15. 依據申凊專利範圍第丨4項所述之網路購物金贈送及抵用 方法,其中,該步驟(a)是透過在一活動設定表選擇活 動對應項目及/或輸入内容而完成設定,該活動設定表内 容包括活動基本資料及各項活動條件。 16. 依據申請專利範圍第15項所述之網路購物金贈送及抵用 方法,其中,該活動條件包括以下其中至少一:活動基 本資料(活動名稱)、活動期間、購物金贈送日期、抵用 效期、付款方式、指定銀行、活動資格(單筆或累積消 費滿額,或消費滿N筆’或消費滿N筆且每筆滿額)、 獎勵條件、獎勵方式(固定額度之購物金或特定倍數)、 活動套用範圍(全站或特定賣場)。 17. 依據中請專利範圍第14或15項所述之網路購物金贈送 及抵用方法’其中’該步驟(c)中’每一筆匯入會員帳 戶之購物金設有編號,且該編號與會員帳戶及活動設定 條件相關。 18.依據中請專利範圍第14項所述之網路講物金贈送及抵用 方法,其中’該步驟(a)中,,依據特定購買行為贈送購 物金之活動類型,是針對消費者訂單中的消費日期、 =款方式 '消f金額、消費次數、購買之商品類別等特 疋項目進行累計,作為贈送購物金之依據。 19.依據中料利範圍第14項所述之網路購物金贈送及抵用 方法,其中,該步驟(a)中,,依據資料鑽探求出之目標 族群贈送購物全,,> ϋ i ^ 物金之活動類型,是設定消費者的身分及/ 〆'消費行為作為分析項目,八批、古卷本今士 負目刀析湞費者之香好以及商品 18 200903367 類別的消費能力,進而歸納族群’並針對目標族群贈送 講物金。 • 20·依據申請專利範圍第14項所述之網路購物金贈送及抵用 方法,其中,該步驟(a)中,,參加活動並進行指定之回 饋行為即贈購物金,,之活動類型,是例如消費者輸入載 於報章雜誌之活動指定代碼或序號,或填寫問卷,或請 會員更新個人資料,則贈送購物金。 21.依據申請專利範圍第14項所述之網路購物金贈送及抵用 方法,其中,該步驟(a )中”購物金轉換,,之活動類型 ,是與其他機關組織依特定換算比例,將其他有價物換 异為購物金,匯入會員帳戶。 22_ —種,適用於一網路商場,該系統包含: 會員資料庫,其中載有每一會員之帳戶名稱及個 人資料; δ丁單 > 料庫,其中載有每一會員在該網路商場的 訂單資料; .'V " 一活動設定模組,用以提供一内含多數設定攔位的 活動設定表,在接受攔位選擇及内容輸入後,自動建立 —購物金贈送活動之活動條件; 一I格辨識暨計算模組,與該活動設定模組及該會 員資料庫及/或訂單資料庫連接,依據該活動條件至該會 員資料庫及/或訂單資料庫進行查詢,產生一購物金贈送 名單,並針對每—符合活動資格之帳戶計算所贈送之購 物金; 19 200903367 一購物金資料庫,與該資格辨識暨計算模組連接, 依據該購物金贈送名單匯入對應之購物金;及 父易模組,與该購物金資料庫連接,並依據構物 a使用限制條件,開放會員在購物時使用購物金折抵消 費金額。 23. 依據申請專利範圍第22項所述之具有購物金贈送及抵用 機制的網路購物U系統,其中,該活動蚊表包括以 下至v可選擇進行設定的欄位:活動基本資料(活動 名稱)、活動期間、購物金贈送日期、抵用效期、付款方 式、指定銀行、活動資格(單筆或累積消費滿額,或消 費滿N筆,或消費滿N筆且每筆滿額)、獎勵條件、獎 弋(固疋額度之購物金或特定倍數)、活動套用範圍 (全站或特定賣場)。 24. 依據中請專利範㈣22項所述之具有購物金贈送及抵用 機㈣網路蹲物交易系統,其中,該購物金資料庫在針 子單中各帳戶匯入對應購物金之前或之後,對該會員 發出贈送講物金之通知。 依據申叫專利範圍第22項所述之具有購物金贈送及抵用 :制的網路購物交易系統,更包含一與該資格辨識暨計 算模且連接的活動參與紀錄模組,該活動參與紀錄模組 内載有=加活動之消費者或會員輸入之代碼、序號、填 寫之問卷,或載有該會員受遨而更新個人資料之紀錄; X資格辨識暨a十算模組依據該活動參與紀錄模組所載資 料進行核對,並針對符合活動資格之帳戶計算所贈送之 20 200903367 蹲物金。 2 6 ·依據申請直本丨& 機制的網路購/圍第22項所述之具有蹲物金贈送及抵用 笪 冓物父易系統,更包含一與該資格辨識暨計 卞一』連接的構物金轉換模組,該購物金轉換模組載有 =會員在其他機關組織所擁有且可轉換為購物金之有 價物’並與該機關組織資訊連動;該冑格辨識暨計算模 組依據該可轉換之有價物依特定比例進行換算;'並轉: 對應之騰物金。 21200903367 X. Patent application scope: 1. An online shopping gold gift method, which is executed through an online shopping mall server and includes the following steps: (a) setting a shopping gift giving activity, the activity type including at least one of the following Purchase behavior gift shopping gold, member account opening / birthday Tian Tian / conforming to the special identity is the gift of gold, according to the data drilling (mining) and > material storage (dat; a wareh〇use) to obtain the target group to receive the shopping gold Participate in activities and perform designated rewards, ie, gift money, shopping money conversion, and store feedback/promotion; (b) generate a shopping gift list according to the conditions set by the event; and (c) remit the purchase money to the member account. 2_ According to the online shopping gold gifting method described in the scope of the patent application scope, wherein the step (a) is completed by selecting an activity corresponding item and/or input content in an activity setting table, the activity setting table The content includes the basic information of the event and the conditions of each activity. 3. According to the method for gifting online shopping according to item 2 of the patent application scope, wherein the activity condition includes at least one of the following: activity basic information (activity name), activity period, shopping gift date, and credit effect. Period, payment method, designated bank, activity qualification (single or cumulative spending full, or spending N pens, or spending N pens and each full amount), reward conditions, reward methods (fixed amount of shopping gold or a specific multiple) , the scope of activities (all stations or specific stores). 4. According to the online shopping gift giving method described in the second or second paragraph of the patent application scope, in the step (c), each of the shopping accounts 14 200903367 of the member account is provided with a number 'and the number is The member account and the activity setting conditions are 5_ according to the method of applying for the online shopping gift according to the patent application specification 1, wherein the step (a, & , ) orders the gift money according to the specific purchase behavior, and the activity type Θ 疋 对 对 对 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者. 6. According to the method of applying for patents, the online shopping gold gift method described in 1 item of Fu Gudi, wherein the step fa, s,,,,,,,,,,,,,,,,,,,,,, The dust of the pound is to set the identity and/or consumption behavior of the consumer as an analysis of Jg曰., analyze the preferences of consumers and the categories of goods, and then induct the ethnic group, and give the shopping group a target for the target group.筮 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 The magazine's activity specifies the code or serial number, or fills in the questionnaire, or asks the member to update the personal information, then the gift is given. 8. According to the online shopping gold gift method described in the patent _1, the 'the step (a) in the shopping deposit conversion, the type of activity, is related to other organizations to turn around # Μ @ / , u 'Fei Yi Te 疋 异 比例 ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' Including a 畐 畐 Μ 1 member 枓 枓 及 及 及 ; ; ; ; ; ; 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 After the content is input, the activity condition of the shopping gift giving activity is automatically established; a qualification identification and calculation module is connected with the activity setting module and the member database and/or the order database, and the member is connected according to the activity condition. The database and/or the order database are queried, a list of shopping gifts is generated, and the gift money presented for each account eligible for the activity is calculated; and a shopping gold database is associated with the qualification database. The module connection is connected to the corresponding shopping deposit according to the shopping gift list. 1〇. According to the online shopping gold gift system described in claim 9 of the patent application scope, wherein the “Yihai activity statement exemption form includes at least the following An optional barrier to set: activity basic information (activity name), event period, purchase date, expiration date, payment method, designated bank, activity qualification (single or cumulative spending, or spending full N Pen, or spend all n pens and each full amount), reward conditions, reward methods (fixed amount of lecture money or a specific multiple), the scope of activities (all stations or specific stores 11 · According to the scope of the patent scope 9 The online shopping gold gift m refers to 'the shopping gold database before or after the corresponding account in the list of people to exchange the lecture money, the member issued a notice of the gift of gambling. 12. According to the financial patent (4) 9 The online shopping gold gift system described in the item, wherein the qualification recognition and calculation module is further connected with a server activity participation record module, and the activity participation record module carries the parameter Activity 16 200903367 The code entered by the consumer or member, the serial number, the completed questionnaire, or the record of the member's invitation to update the personal data; the #格识别 and calculation module participates in the information contained in the Ji Li group according to the activity Check and calculate the gift money for the eligible account. 3. According to the online shopping gift system described in item 9 of the patent application scope, the qualification identification and calculation group (4) is more The shopping gold conversion module is connected, and the shopping gold conversion module carries the valuables owned by each member in other organizations and can be converted into shopping money, and is linked with the organization's inferiority; the qualification identification and calculation The module converts according to the convertible value according to a specific ratio, and converts the corresponding shopping deposit. 14. An online shopping gold gift and credit method, applicable to an online shopping mall, the method comprises the following steps: (a) setting a shopping gift giving activity, the activity type includes the following, at least according to a specific purchase behavior, giving a shopping deposit, a member On the day of account opening/production/contribution to the specific status, the gift money, the target group to obtain the shopping fund based on the data drilling and data storage, the participation in the event and the designated feedback behavior, the gift money, the shopping money conversion, and the store feedback / (b) generate a shopping gift list according to the conditions set by the activity; (c) transfer the lecture money into the member account; (d) according to the conditions set by the activity, the open member uses the purchase amount to offset the consumption amount when shopping; (e) receiving a shopping order using the shopping deposit and updating the shopping amount data in the member account. 17 200903367 15. According to the online shopping gift and credit method described in claim 4, wherein the step (a) is to select an activity corresponding item and/or input content in an activity setting table. After the setting is completed, the activity setting table contents include the basic information of the activity and various activity conditions. 16. The online shopping gift and credit method according to claim 15 of the patent application scope, wherein the activity condition includes at least one of the following: activity basic information (activity name), activity period, shopping gift date, arrival Expiration date, payment method, designated bank, activity qualification (single or cumulative spending full, or spending full N's or spending N pens and each full amount), reward conditions, reward methods (fixed amount of shopping or specific Multiple), active coverage (full station or specific store). 17. According to the online shopping gold gift and credit method described in item 14 or 15 of the patent application scope, 'there is a number in each step (c) of the deposit for each member member, and the number is Related to member account and event setting conditions. 18. According to the online lecture gold grant and credit method described in item 14 of the patent scope, in the step (a), the type of activity for giving a shopping deposit according to a specific purchase behavior is for a consumer order. The special items such as the consumption date, the payment method, the amount of consumption, the number of purchases, and the type of goods purchased are accumulated as the basis for the gift. 19. According to the online shopping gold gift and credit method described in item 14 of the material profit range, in the step (a), according to the target group obtained by the data drilling, the shopping is provided, > ϋ i ^ The type of activity of the gold is to set the identity of the consumer and / 〆 'consumption behavior as an analysis project, eight batches, the ancient volume of this book, the singer of the singer, and the consumption ability of the commodity 18 200903367 category, Then induct the ethnic group 'and give lectures to the target group. • 20· According to the online shopping grant and credit method described in item 14 of the patent application scope, in the step (a), the participation in the activity and the specified feedback behavior is the gift money, and the type of activity For example, if the consumer enters the event designation code or serial number contained in the newspaper and magazine, or fills in the questionnaire, or asks the member to update the personal information, the gift is given. 21. According to the online shopping gold gift and credit method described in claim 14 of the patent application scope, wherein the “shopping money conversion” in the step (a) is performed according to a specific conversion ratio with other organizations. Convert other valuables into shopping deposits and remit them to the member account. 22_ — Kind, applicable to an online shopping mall, the system includes: a member database containing the account name and personal data of each member; > Library, which contains the order information of each member in the online shopping mall; .'V " An activity setting module for providing an activity setting table containing most of the setting blocks, accepting the block After the selection and content input, the activity condition of the shopping gift giving activity is automatically established; an I grid identification and calculation module is connected with the activity setting module and the member database and/or the order database, according to the activity condition to The member database and/or the order database are queried to generate a shopping gift list, and the gift money is calculated for each account eligible for the event; 19 20090336 7 a shopping gold database, connected with the qualification identification and calculation module, and corresponding to the shopping deposit according to the shopping gift list; and the parent easy module, connected with the shopping gold database, and used according to the structure a Restricted conditions, open members use the purchase amount to offset the purchase amount when shopping. 23. According to the application for patent scope 22, the online shopping U system with a shopping gift and credit mechanism, wherein the active mosquito table includes The following can be selected to set the field: activity basic information (activity name), event period, shopping gift date, credit period, payment method, designated bank, activity qualification (single or cumulative spending, or consumption) Full N pens, or full N pens and each full amount), reward conditions, prizes (supplementary deposits or specific multiples), activity coverage (all stations or specific stores). (4) The online shopping and crediting machine (4) Internet shopping transaction system described in item 22, wherein the shopping gold database is remitted into the corresponding shopping deposit in each account of the needle list. Before or after, the member will be notified of the gift of the lecture. According to the online shopping and trading system with the gift of gold and the credit system mentioned in Item 22 of the patent application, the qualification and identification system are included. The calculation mode and the connected activity participation record module, the activity participation record module contains the code of the input or the input of the consumer or member input, the serial number, the completed questionnaire, or the personal information of the member Record; X Qualification and A10 calculation module is checked against the information contained in the activity participation record module, and 20 winter 200903367 gift money is calculated for the eligible account. 2 6 ·According to the application The mechanism of online purchase/circumference of item 22 has the gift of gold and the use of the parental system, and includes a structure gold conversion module connected with the qualification and accounting system. The shopping gold conversion module contains = a member of the organization that is owned by other organizations and convertible into a shopping deposit and communicates with the organizing information; the specification and calculation module is based on the transferable In exchange for the value of the goods to be converted according to a specific ratio; 'and turn: corresponding to the gold. twenty one