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TW200903367A - Method and system for bestowing E-coupon, method for bestowing and exchanging E-coupon, and online transaction method - Google Patents

Method and system for bestowing E-coupon, method for bestowing and exchanging E-coupon, and online transaction method Download PDF

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Publication number
TW200903367A
TW200903367A TW96125636A TW96125636A TW200903367A TW 200903367 A TW200903367 A TW 200903367A TW 96125636 A TW96125636 A TW 96125636A TW 96125636 A TW96125636 A TW 96125636A TW 200903367 A TW200903367 A TW 200903367A
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Taiwan
Prior art keywords
shopping
activity
gift
gold
money
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TW96125636A
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Chinese (zh)
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TWI390461B (en
Inventor
Steven Ho
Wei-Wei Chen
yu-guang Zhang
zhi-hong Lin
Hong-Yi Chen
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Monday Technology Co Ltd
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

A method for bestowing E-coupons, comprising the following steps: (a) setting an E-coupon bestowing activity comprising the following types - E-coupons based on certain purchase, E-coupons based on account-opening/birthday/certain identifications, E-coupons for certain groups based on the results of data mining and data warehousing, E-coupons based on the participation in the activity and performing certain feedbacks, E-coupons conversion, and promotion activity/shopping center feedbacks; (b) producing an E-coupon receiver list in accordance with the preset criteria; and (c) remitting the E-coupon to the member's account. As such, the E-coupon can be deducted from the consumption amount.

Description

200903367 九、發明說明: 【發明所屬之技術領域】 本發明是有關於-種應用於網路購物的購物金提供與 使用的技術,特別是有關於一種透過活動設定自動建立及 執行的網路購物金贈送及抵用方法。 【先前技術】 近年來’隨著網際網路發展,消費者透過網路商場構 物的消費型態逐漸普遍,網路購物交易量逐年激增,促銷 手法不斷翻新,舉例來說,有網路購物商家推出「使用u 信用卡在該網購商店消費,紅利點數n倍」的促銷活動者 ,並且讓該信用卡用卡人取得紅利點數後,可在該網構商 店中以一定比例折抵消費金額。也有如中華民國公開第 200713109號專利案「具有紅利點數機制之網路講物系統」 公開之方法一當消費者在網購商店消費後,該網購商店提 供其紅利點數,供下次消費折抵。 然而,以上述公開專利以及目前技術來說,網購商店 的紅利點數給點及使用機制,只是單純地與一筆一筆的訂 單相關,亦即,當消費者在該網購商店消費,下了 一筆有 丁單則產生對應之紅利點數,並給定一段時間的使用 時效。由此可知,這樣的給點及使用機制,不但單調且不 具可擴張性,無法充分滿足消費者,也無法充分達到刺激 消費的效果。 【發明内容】 因此’本發明之目的’即在提供一種在於提供一種可 200903367 配合設定活動而機動性自動贈送購物金及開放購物金抵用 的網路購物金贈送方法及網路講物交易系統。 、 务月之另目的,可配合設定活動而機動性自動贈 送購物金的網路購物金贈送方法及系統。 於疋本發明具有購物金贈送及抵用機制的網路購物 交易系統’適用於—網路商場,該系統包含一會員資料庫 、-訂單資料庫、—活動設㈣組、—資格職暨計算模 組、一購物金資料庫,及一交易模組 會員負料庫中載有每一會員之帳戶名稱及個人資料。 6丁單資料庫中載有每一會員在該網路商場的訂單資料。活 動設定模組用以提供—内含多數設㈣位的活動設定表, 在接受攔位選擇及内容輪入後,自動建立一購物金贈送活 動之活動條件。資格辨識暨計算模組與活動設定模組及該 會員資料庫及/或訂單資料庫連接,依據該活動條件至該會 員資料庫及/或訂單資料庫進行查詢,產生—購物金贈送名 單,並針對每-符合活動資格之帳戶計算所贈送之構物金 。購物金資料庫與該資格辨識暨計算模組連接,依據該購 物金贈送名單匯入對應之購物金。交易模組與該購物金資 料庫連接’並依據購物金使用限制條件,狀會員在構物 時使用購物金折抵消費金額。 網路購物金贈送及抵用方法則包含以下步驟: (a)設定購物金贈送活動,活動類型包括以下其中至 少一一依據特定購買行為贈送購物金、會員開戶/生日當天/ 符合特定身分即贈購物金、依據資料鑽探及資料倉儲^出 200903367 之目標族群贈送購物金、參加活動並進行指定之回饋行為 即贈購物金、購物金轉換,及賣場回饋/促銷活動。 (b )依據活動設定條件產生購物金贈送名單。 (c) 將講物金匯入會員帳戶。 (d) 依據活動設定條件,開放會員在購物時使用購物 金折抵消費金額。 (〇接收一使用購物金之購物訂單,並更新該會員帳 戶中之購物金資料。 【實施方式】 有關本發明之前述及其他技術内容、特點與功效,在 以下配合參考圖式之一個較佳實施例的詳細說明中將可 清楚的呈現。 如圖1所示,本發明具有購物金贈送及抵用機制的網 路購物父易系統100的較佳實施例,是應用於一網路商場 ,該網路商場包括專賣特定種類商品(如筆記型電腦、影 音產品、美妝、男裝、女裝等)之多數個賣場。本實施例 交易系統100包含一網路購物金贈送系統i、一會員資料庫 2、一訂皁資料庫3、一交易模組4、一活動參與紀錄模組$ 及一購物金轉換模組6。其中,網路購物金贈送系統1則 包括一活動設定模組u、—資格辨識暨計算模組12,及一 購物金資料庫13。 曰員資料庫2中載有每一會員之帳戶名稱及個人資料 。备消費者欲在該網路商場購物,需加入會員,並以其會 員帳戶登入。訂單資料4 3則載有每一會員在該網路商場 200903367 曾進行的交易所紀錄的訂單資料。 活動設定模組11提供—如圖2所示之内含多數設定棚 位的活動設定表10,利用該設定表10,該模組11可十分具 有機動性地設定各種購物金贈送活動,活動類型可包I 少以下幾種: (1)依據特定購買行為贈送購物金。也就是針對消費 者:單中的消費曰期、付款方式、消費金額、消費次數、 購買之商品類別等特定項目進行累計,作為贈送購物金之 依據。例如活動期間在該構物商(或者指定特定商品類 別)消費滿X it ’或消費N次,即贈送一筆預設之構物金 ⑺會員開戶/生曰當天/符合特定身分(例如某公司 員工)即贈購物金。 (3)依據資料鑽探(data mining)及資料倉儲(data warehouse)求出之目標族群贈送購物金。此活動是利用統 計技術’以消費者的身分及/或消費行為作為分析項目, 分析編之喜好以及商品類別的消費能力,it而歸納族 Π?標族群贈送構物金,藉此提供消費者在該麟 物商W費之誘因。當[此活動所贈送之購物金, 別限定僅適用於特定賣場。 寻 /、右動並進行指定之回饋行為即贈購物金。 例來說,該網路商埸血 商章雜結合作’當消費者至該網路 商i葱之網站,輕A莽 载;報章雜誌之活動指定代碼或序號, 即可獲得購物金,在聛彳曰睡&入 飞斤威 在獲仔購物金之前,該消費者須成為會 200903367 動也可以是填 員並取得會員帳號。此外,請會員參與的活 寫問卷,或請會員更新個人資料。 (5 )購物金轉換。本系統 組織合作’並依特定換算比例 卡的紅利點數)換算為本系統 戶。 100也可與銀行等其他機關 ’將其他有價物(例如信用 100之購物金,匯入會員帳 (6)賣場回饋/促銷活動。例如特定賣場舉辦 、 慶祝母親f、父親料,料所#會^女的 別贈送購物金。 f特 詳。U表1Q疋用以供系統管理者作攔位選擇 及内容輸入’活動設定模組u可依此自動建立上述各種講 物金贈送活動之活動條件。本實施例活動衫表1G包括以 下攔位:活動基本資料(活動名稱)、活動期間、購物金贈 送曰期、抵用效期、付款方式、指定銀行、活動資格(單 筆或累積消費滿額,或消f $ N筆,或消費滿N筆且每筆 滿額)、獎勵條件、獎勵方式(固定額度之講物金或特定倍 數)、活動套用範圍(全站或特定賣場)。 資格辨識暨計算模組12與活動設定模組n、會員資料 庫2及訂單資料庫3連接,依據不同的活動條件至該會員 '貝料庫2及/或sT單資料庫3進行查詢,產生一靖物金贈送 名單120,並針對每一符合活動資格之帳戶計算所欲贈送之 購物金。每一筆購物金設有編號且該編號與消費者的會 員帳戶及活動設定模組丨丨建立的活動設定條件相關。 購物金資料庫13與資格辨識暨計算模組12連接,用 200903367 以依據購物金贈送名單12G,將對應之講物金匯人會員帳戶 ,並在匯入對應購物金之後(也可在匯入之前),對該會員 發出贈送購物金之通知。 交易模組4與購物金資料庫13連接,用以依據購物金 使用限制條件(如前述,已嵌在購物金編號中以供辨識), 開放會員在購物時使用購物金折抵消費金額,交易畫面如 圖3所示,若打勾則消費總金額將折抵。 活動參與紀錄模組5與資格辨識暨計算模組12連接, 該模組5主要是因應前述活動類型(4)所需,其中載有參 加活動之消費者或會員輸入之代碼、序號、填寫之問卷, 或載有該會員受遨而更新個人資料之紀錄。資格辨識暨計 算模組12會依據活動參與紀錄模組5所載資料進行核對, 並針對符合活動資格之帳戶計算所贈送之購物金。 購物金轉換模組6與資格辨識暨計算模組12連接主 要疋因應前述活動類型(5)所需,該購物金轉換模組6載 有每一會員在相合作之另一機關組織所擁有且可轉換為購 物金之有價物,並與該機關組織資訊連動。資格辨識暨計 算模組依據該可轉換之有價物依特定比例進行換算,並轉 換對應之購物金。 综而言之,本發明具有購物金贈送及抵用機制的網路 購物交易系統100所執行之網路購物金贈送及抵用方法包 含如圖4所示之以下步驟: 步驟S!—活動設定模組U依據勾選及輸入完成的活動 3又疋表10’完成購物金贈送活動之設定。 10 200903367 步驟S2—資格辨識暨計算模組12依據活動設定條件產 - 生購物金贈送名單120。依活動類型,執行本步驟之時間點 ‘ 或頻率會有些不同。例如,活動類型(1)是在活動期間結 束後進行累計,而產生購物金贈送名單12G ;活動類型(2 )可每天進行本步驟。 步驟S3—購物金資料庫13依據購物金贈送名單12〇將 購物金匯入會員帳戶。 步驟S4—當取得購物金之會員進行下一次消費交易時 ,父易模組4依據活動設定條件,開放會員在購物時使用 購物金折抵消費金額。 步驟S5 乂易系統1 〇〇接收一使用購物金之購物訂單 ,並在購物金資料庫13更新該會祕戶中之購物金資料。 歸納上述,本發明具有購物金贈送及抵用機制的網路 購物交易系統100及其網路購物金贈送系統丨,可機動性設 定各種購物金贈送活動,針對符合贈送資格之會員,將購 物金匯入對應之會員帳戶;變換或增加活動種類時不需大 費周早重新建立系統,具備可擴張性,且可充分滿足消費 者及市場追求多變之需求,確實可達到本發明之目的。 惟以上所述者,僅為本發明之較佳實施例而已,當不 能以此限定本發明實施之範圍,即大凡依本發明申請專利 範圍及發明說明内容所作之簡單的等效變化與修飾,皆仍 屬本發明專利涵蓋之範圍内。 【圖式簡單說明】 圖1是-系統架構圖,說明本發明具有構物金贈送及 11 200903367 抵用機制的網路購物交易系統之較佳實施例; 圖2是一本較佳實施例所使用之活動設定表; 圖3是一說明本較佳實施例開放會員使用購物金抵扣 消費金額的交易晝面;及 圖4是一說明本較佳實施例執行步驟之流程圖。 12 200903367 【主要元件符號說明】 100… •…具有購物金贈送及 13…… …購物金資料庫 抵用機制的網路購物交易系統 2 ....... …會員資料庫 10…… …·活動設定表 3 ....... …訂單資料庫 1 ....... •…網路購物金贈送系統 4 ....... …父易模組 11…… 5 ....... …活動參與紀錄模組 12…… •…資格辨識暨計算模組 6 ....... …購物金轉換模組 120… …·購物金贈送名單 Si~ S5 …步驟 13200903367 IX. Description of the Invention: [Technical Field of the Invention] The present invention relates to a technology for providing and using a shopping deposit for online shopping, and more particularly to an online shopping that is automatically created and executed through an activity setting. Gold gift and credit method. [Prior Art] In recent years, with the development of the Internet, consumers' consumption patterns through online shopping malls have become more and more popular. The amount of online shopping transactions has been increasing year by year. The promotion methods are constantly being refurbished. For example, there are online shopping. The merchant introduces a promoter who uses "u credit card to consume in the online shopping store, the bonus point is n times", and allows the credit card card to obtain the bonus point, and the user can discount the consumption amount in the net store. . There is also a method of publicizing the "Internet Presentation System with Bonus Points Mechanism" in the Republic of China Public Publication No. 200713109. Once the consumer consumes in the online shopping store, the online shopping store provides its bonus points for the next purchase. Arrived. However, with the above-mentioned public patents and current technology, the bonus point of the online shopping store and the use mechanism are simply related to a one-off order, that is, when the consumer consumes in the online shopping store, The Ding single produces the corresponding bonus points and gives the aging time for a given period of time. It can be seen from this that such a point of giving and use mechanism are not only monotonous and not expandable, and cannot fully satisfy the consumers, and cannot fully achieve the effect of stimulating consumption. SUMMARY OF THE INVENTION Therefore, the object of the present invention is to provide an online shopping gold gifting method and a network lecture transaction system that provide a 200903367 matching setting activity and a mobile automatic gift and open shopping deposit. . Another purpose of the month, the online shopping gold gift method and system that can automatically transfer the shopping money with the set activity. The online shopping transaction system of the present invention having a shopping gift and credit mechanism is applicable to an online shopping mall, and the system includes a member database, an order database, an activity setting (four) group, and a qualification job calculation. The module, a shopping gold database, and a transaction module member inventory contain the account name and personal information of each member. The 6 Ding single database contains the order information of each member in the online shopping mall. The activity setting module is used to provide an activity setting table containing a majority (four) bits, and automatically establish a shopping gold gift activity activity condition after accepting the block selection and content rounding. The qualification identification and calculation module is connected with the activity setting module and the member database and/or the order database, and is queried according to the activity condition to the member database and/or the order database, and generates a shopping gift list, and The constructed gold is calculated for each eligible account. The shopping gold database is connected with the qualification identification and calculation module, and the corresponding shopping deposit is remitted according to the purchase gold gift list. The transaction module is connected to the shopping fund database ‘and according to the shopping use restriction conditions, the member uses the purchase amount to offset the consumption amount when the structure is used. The online shopping gift and credit method includes the following steps: (a) Set up a shopping gift, the activity type includes at least one of the following: a gift based on a specific purchase, a member's account opening / birthday, / a specific identity Shopping gold, data drilling and data warehousing ^903903367 target group to give shopping money, participate in activities and carry out specified feedback behavior is gift money, shopping money conversion, and store feedback / promotion activities. (b) Generate a shopping gift list based on the conditions set by the event. (c) Transfer the lecture money to the member's account. (d) According to the conditions set by the event, the open member will use the purchase amount to offset the purchase amount when shopping. (〇Receiving a shopping order using the shopping deposit and updating the shopping amount information in the member account. [Embodiment] The foregoing and other technical contents, features and effects of the present invention are preferably combined with the following reference drawings. The detailed description of the embodiments will be clearly shown. As shown in FIG. 1, the preferred embodiment of the online shopping parent-friendly system 100 having the shopping gift and credit mechanism of the present invention is applied to an online shopping mall. The online shopping mall includes a plurality of stores that specialize in specific types of products (such as notebook computers, audio-visual products, beauty products, men's wear, women's wear, etc.). The transaction system 100 of the present embodiment includes an online shopping gold gift system i, one. a member database 2, a book soap database 3, a transaction module 4, an activity participation record module $ and a shopping gold conversion module 6. The online shopping gift system 1 includes an activity setting module u, the qualification identification and calculation module 12, and a shopping gold database 13. The employee database 2 contains the account name and personal data of each member. The consumer wants to shop at the online shopping mall. You need to join the member and log in with their member account. The order information 4 3 contains the order information recorded by each member in the online store 200003367. The activity setting module 11 provides - as shown in Figure 2. The activity setting table 10 of the majority setting booth is included. With the setting table 10, the module 11 can be very flexible to set various shopping gift giving activities, and the activity type can be less than the following: (1) According to the specific The purchase behavior is a gift, which is to accumulate specific items such as the consumption period, payment method, consumption amount, consumption times, and purchased product categories in the order, as the basis for the gift. For example, during the event The merchant (or specify a specific product category) spends X It ' or consumes N times, that is, a pre-set structure gold (7) member opening / production day / meeting a specific identity (such as a company employee) is a gift. (3) According to data mining and data warehouse, the target group is given a shopping deposit. This activity is to use statistical technology to consumers. Identity and / or consumer behavior as an analysis project, analysis of the preferences of the compilation and the consumption power of the commodity category, it summarizes the family Π 标 标 标 赠送 赠送 赠送 赠送 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标 标[The shopping gift given by this event is not limited to the specific store. The search/right move and the specified feedback action will be a gift. For example, the online business is a mixed business. Consumers to the Internet business i on the website, light A ;; newspapers and magazines activities designated code or serial number, you can get the shopping gold, in the sleep & The consumer must become a member of the meeting, and can also be a member of the account. In addition, please ask the member to participate in the live questionnaire, or ask the member to update the personal information. (5) Shopping gold conversion. This system is organized and converted to the system by the bonus points of the specific conversion scale card. 100 can also be used with other institutions such as banks to 'add other valuables (such as credit 100 shopping deposits to member account (6) store feedback/promotional activities. For example, a specific store, celebrate mother f, father, material, etc. ^Female's don't give away shopping money. fSpecial. U table 1Q疋 is used by system administrators to make block selection and content input. 'Activity setting module u can automatically establish the activity conditions of the above various lecture gold gift activities. The jersey table 1G of the present embodiment includes the following barriers: activity basic information (activity name), activity period, shopping gift period, credit period, payment method, designated bank, activity qualification (single or cumulative consumption amount) , or eliminate f $ N pens, or spend full N pens and each full amount), reward conditions, reward methods (fixed amount of lecture money or specific multiples), activity coverage (all stations or specific stores). The computing module 12 is connected to the activity setting module n, the member database 2, and the order database 3, and is queried according to different activity conditions to the member's 'bunkhouse 2' and/or sT single database 3, generating a Jing The gold gift list 120 is calculated for each account eligible for the event. Each deposit has a number and the number is set with the consumer's member account and the activity setting module. The conditional correlation. The shopping gold database 13 is connected with the qualification identification and calculation module 12, and uses the 200203367 to be based on the shopping gift list 12G, and the corresponding lecture money member account is added, and after the corresponding purchase money is remitted (also Before the import, the member is notified of the gift of the deposit. The transaction module 4 is connected to the shopping gold database 13 for use in accordance with the shopping deposit restriction conditions (as described above, embedded in the shopping gold number for identification) ), the open member uses the purchase amount to offset the consumption amount when shopping, the transaction screen is shown in Figure 3. If ticked, the total amount of consumption will be offset. The activity participation record module 5 is connected with the qualification identification and calculation module 12, The module 5 is mainly required in response to the aforementioned type of activity (4), which contains the code, serial number, completed questionnaire, or the questionnaire entered by the participating consumer or member. The member is updated to record the personal data. The eligibility identification and calculation module 12 will check the information contained in the activity participation record module 5 and calculate the gift money for the account eligible for the activity. 6 is connected to the qualification and calculation module 12 mainly. According to the type of activity (5) mentioned above, the deposit conversion module 6 carries each member in a cooperative organization and can be converted into a shopping deposit. The valuables are linked to the information organized by the organization. The qualification identification and calculation module converts the convertible value according to a specific ratio and converts the corresponding shopping deposit. In summary, the invention has a shopping gift and The online shopping gold gift and credit method executed by the online shopping transaction system 100 of the credit mechanism includes the following steps as shown in FIG. 4: Step S!—The activity setting module U is based on the activity of checking and inputting 3 Also, see Table 10' to complete the setting of the shopping gift. 10 200903367 Step S2 - The qualification and calculation module 12 generates a production gift list 120 according to the activity setting conditions. Depending on the type of activity, the time of the step ‘ or the frequency will be somewhat different. For example, the activity type (1) is accumulated after the end of the activity period, and the shopping gift list 12G is generated; the activity type (2) can be performed every day. Step S3 - The shopping gold database 13 transfers the shopping money to the member account according to the shopping gift list 12 . Step S4—When the member who has obtained the purchase money makes the next consumption transaction, the parent easy module 4 according to the activity setting condition, the open member uses the shopping gold to offset the consumption amount when shopping. Step S5: The system 1 receives a shopping order using the shopping deposit, and updates the shopping amount in the member of the meeting in the shopping database 13. In summary, the online shopping transaction system 100 and the online shopping gold gift system of the present invention have a shopping gold gift and credit mechanism, and can set various shopping gold gift activities for the mobile, and the shopping fee is provided for the members who meet the qualification qualification. Importing the corresponding member account; changing or increasing the type of activity does not require a large fee to re-establish the system early in the week, has expandability, and can fully meet the needs of consumers and the market to pursue change, and can indeed achieve the purpose of the present invention. The above is only the preferred embodiment of the present invention, and the scope of the invention is not limited thereto, that is, the simple equivalent changes and modifications made by the scope of the invention and the description of the invention are All remain within the scope of the invention patent. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a system architecture diagram illustrating a preferred embodiment of an online shopping transaction system having a structure gold gift and an 11 200903367 credit mechanism; FIG. 2 is a preferred embodiment. The activity setting table used; FIG. 3 is a flow chart illustrating the use of the shopping deposit deductible consumption amount by the open member in the preferred embodiment; and FIG. 4 is a flow chart illustrating the execution steps of the preferred embodiment. 12 200903367 [Description of main component symbols] 100... •...with online shopping gift and 13... ...golden shopping database credit mechanism online shopping transaction system 2............ member database 10... · Activity setting table 3 ....... ...order database 1 ....... •... online shopping gold gift system 4 ....... ... father easy module 11... 5 . ...... ...activity participation record module 12... •...Qualification recognition and calculation module 6 ....... ... shopping gold conversion module 120... ... shopping gift list Si~ S5 ... 13

Claims (1)

200903367 十、申請專利範圍: 1. 一種網路購物金贈送方法,透過一網路商場伺服器執行 ’並包含以下步驟: (a)設定購物金贈送活動,活動類型包括以下其中 至少一一依據特定購買行為贈送購物金、會員開戶/生日 田天/符合特疋身分即贈購物金、依據資料鑽探( mining )及 > 料倉儲(dat;a wareh〇use )求出之目標族群 贈达購物金、參與活動並進行指定之回饋行為即贈購物 金、購物金轉換’及賣場回饋/促銷活動; (b )依據活動設定條件產生購物金贈送名單;及 (c)將購物金匯入會員帳戶。 2_依據申請專利範圍第丨項所述之網路購物金贈送方法, 其中,該步驟(a)是透過在一活動設定表選擇活動對應 項目及/或輸入内容而完成設定,該活動設定表内容包括 活動基本資料及各項活動條件。 3. 依據申請專利範圍第2項所述之網路購物金贈送方法, 其中,s亥活動條件包括以下其中至少一:活動基本資料 (活動名稱)、活動期間、購物金贈送日期、抵用效期、 付款方式、指定銀行、活動資格(單筆或累積消費滿額 ,或消費滿N筆,或消費滿N筆且每筆滿額)、獎勵條 件、獎勵方式(固定額度之購物金或特定倍數)、活動套 用範圍(全站或特定賣場)。 4. 依據申請專利範圍第丨或2項所述之網路購物金贈送方 法,其中,該步驟(c)中,每一筆匯入會員帳戶之購物 14 200903367 關 金設有編號’且該編號與會員帳戶及活動設定條件相 5_依據申請專利範 1項所述之網路蹲物金贈送方法, 其中,該步驟(a、& 、 )令依據特定購買行為贈送購物金,, 之活動類型,Θ斜 疋十對消費者訂單中的消費曰期、付款方 式、消費金額、洁φ A1 马費—人數、購買之商品類別等特定項目 進仃累計,作為瞄1⑽ 马赠运購物金之依據。 6.依據申請專利範圍笛 固弟1項所述之網路購物金贈送方法, 其中,該步驟f a、士,, , 中依據資料鑽探求出之目標族群贈 运購物金”之法私姑w 斤 類尘,是設定消費者的身分及/或消費 行為作為分析Jg曰 . ,刀析消費者之喜好以及商品類別的 、 進而歸納族群,並針對目標族群贈送購物金 〇 7 ·依據申請專利範圍筮】 乾固弟1項所述之網路購物金贈送方法, 其中’該步驟(a)中”來 甲參加活動並進仃指定之回饋行為 P *之活動類型’是例如消費者輸入載於報章 雜誌之活動指定代碼或序號,或填寫問卷,或請會員更 新個人資料,則贈送購物金。 8·依據中請專利_第1項所述之網路購物金贈送方法, 其中’該步驟(a)中”購物金轉換,,之活動類型,是與 其他機關組織依转# Μ @ / , u ' 飞依特疋換异比例’將其他有價物換算 物金’匯入會員帳戶。 9. 一種網路購物金贈送奉 圮糸.,先建構在一網路商場伺服器中 ’該伺服器包括一舍畐咨Μ1 會員貧枓庫及s丁皁資料庫;該系統包 15 200903367 含: 一活動設定模組’用以提供一内含多數設定攔位的 活動設定表,在接受欄位選擇及内容輸入後,自動建立 一購物金贈送活動之活動條件; 一資格辨識暨計算模組,與該活動設定模組及該會 員資料庫及/或訂單資料庫連接,依據該活動條件至該會 員資料庫及/或訂單資料庫進行查詢,產生—購物金贈^ 名單,並針對每-符合活動資格之帳戶計算所贈送之講 物金;及 一購物金資料庫,與該資格辨識暨計算模組連接, 依據該購物金贈送名單匯入對應之購物金。 1〇.依據申請專利範圍第9項所述之網路購物金贈送系統, 其中’言亥活動言免定表包括以下至少一可選擇進行設定的 攔位:活動基本資料(活動名稱)、活動期間、購物金贈 送日期、抵用效期、付款方式、指定銀行、活動資格( 單筆或累積消費滿額,或消費滿N筆,或消費滿n筆且 每筆滿額)、獎勵條件、獎勵方式(固定額度之講物金或 特定倍數)、活動套用範圍(全站或特定賣場 11·依據中請專利範圍第9項所述之網路購物金贈m 其中’該購物金資料庫在針對名單中各帳戶匯人對應講 物金之前或之後,對該會員發出贈送賭物金之通知。 12.依财請專利範㈣9項所述之網路購物金贈送系統, 其中,該資格辨識暨計算模組更與一伺服器之活動參與 紀錄模組連接,該活動參與紀錄模組内載有參加活動之 16 200903367 消費者或會員輸入之代碼、序號、填寫之問卷,或載有 該會員受邀而更新個人資料之紀錄;該#格辨識暨計算 模組依據該活動參與紀賴組所載資料進行核對,並針 對符合活動資格之帳戶計算所贈送之購物金。 3.依據申叫專利範圍第9項所述之網路購物金贈送系統, 其中,該資格辨識暨計㈣組更與—伺服器之購物金轉 換模組連接,該購物金轉換模組載有每一會員在其他機 關組織所擁有且可轉換為購物金之有價物,並與該機關 組織貧汛連動;該資格辨識暨計算模組依據該可轉換之 有價物依特定比例進行換算,並轉換對應之購物金。 14·一種網路購物金贈送及抵用方法,適用於一網路商場, 該方法包含以下步驟: (a )設定購物金贈送活動,活動類型包括以下其中 至少 依據特定購買行為贈送購物金、會員開戶/生曰 當天/符合特定身分即贈購物金、依據資料鑽探及資料倉 儲求出之目標族群贈送購物金、參加活動並進行指定之 回饋行為即贈購物金、購物金轉換,及賣場回饋/促銷活 動; (b )依據活動設定條件產生購物金贈送名單; (c)將講物金匯入會員帳戶; (d )依據活動設定條件,開放會員在購物時使用購 物金折抵消費金額;及 (e )接收一使用購物金之購物訂單,並更新該會員 帳戶中之購物金資料。 17 200903367 15. 依據申凊專利範圍第丨4項所述之網路購物金贈送及抵用 方法,其中,該步驟(a)是透過在一活動設定表選擇活 動對應項目及/或輸入内容而完成設定,該活動設定表内 容包括活動基本資料及各項活動條件。 16. 依據申請專利範圍第15項所述之網路購物金贈送及抵用 方法,其中,該活動條件包括以下其中至少一:活動基 本資料(活動名稱)、活動期間、購物金贈送日期、抵用 效期、付款方式、指定銀行、活動資格(單筆或累積消 費滿額,或消費滿N筆’或消費滿N筆且每筆滿額)、 獎勵條件、獎勵方式(固定額度之購物金或特定倍數)、 活動套用範圍(全站或特定賣場)。 17. 依據中請專利範圍第14或15項所述之網路購物金贈送 及抵用方法’其中’該步驟(c)中’每一筆匯入會員帳 戶之購物金設有編號,且該編號與會員帳戶及活動設定 條件相關。 18.依據中請專利範圍第14項所述之網路講物金贈送及抵用 方法,其中’該步驟(a)中,,依據特定購買行為贈送購 物金之活動類型,是針對消費者訂單中的消費日期、 =款方式 '消f金額、消費次數、購買之商品類別等特 疋項目進行累計,作為贈送購物金之依據。 19.依據中料利範圍第14項所述之網路購物金贈送及抵用 方法,其中,該步驟(a)中,,依據資料鑽探求出之目標 族群贈送購物全,,> ϋ i ^ 物金之活動類型,是設定消費者的身分及/ 〆'消費行為作為分析項目,八批、古卷本今士 負目刀析湞費者之香好以及商品 18 200903367 類別的消費能力,進而歸納族群’並針對目標族群贈送 講物金。 • 20·依據申請專利範圍第14項所述之網路購物金贈送及抵用 方法,其中,該步驟(a)中,,參加活動並進行指定之回 饋行為即贈購物金,,之活動類型,是例如消費者輸入載 於報章雜誌之活動指定代碼或序號,或填寫問卷,或請 會員更新個人資料,則贈送購物金。 21.依據申請專利範圍第14項所述之網路購物金贈送及抵用 方法,其中,該步驟(a )中”購物金轉換,,之活動類型 ,是與其他機關組織依特定換算比例,將其他有價物換 异為購物金,匯入會員帳戶。 22_ —種,適用於一網路商場,該系統包含: 會員資料庫,其中載有每一會員之帳戶名稱及個 人資料; δ丁單 > 料庫,其中載有每一會員在該網路商場的 訂單資料; .'V " 一活動設定模組,用以提供一内含多數設定攔位的 活動設定表,在接受攔位選擇及内容輸入後,自動建立 —購物金贈送活動之活動條件; 一I格辨識暨計算模組,與該活動設定模組及該會 員資料庫及/或訂單資料庫連接,依據該活動條件至該會 員資料庫及/或訂單資料庫進行查詢,產生一購物金贈送 名單,並針對每—符合活動資格之帳戶計算所贈送之購 物金; 19 200903367 一購物金資料庫,與該資格辨識暨計算模組連接, 依據該購物金贈送名單匯入對應之購物金;及 父易模組,與该購物金資料庫連接,並依據構物 a使用限制條件,開放會員在購物時使用購物金折抵消 費金額。 23. 依據申請專利範圍第22項所述之具有購物金贈送及抵用 機制的網路購物U系統,其中,該活動蚊表包括以 下至v可選擇進行設定的欄位:活動基本資料(活動 名稱)、活動期間、購物金贈送日期、抵用效期、付款方 式、指定銀行、活動資格(單筆或累積消費滿額,或消 費滿N筆,或消費滿N筆且每筆滿額)、獎勵條件、獎 弋(固疋額度之購物金或特定倍數)、活動套用範圍 (全站或特定賣場)。 24. 依據中請專利範㈣22項所述之具有購物金贈送及抵用 機㈣網路蹲物交易系統,其中,該購物金資料庫在針 子單中各帳戶匯入對應購物金之前或之後,對該會員 發出贈送講物金之通知。 依據申叫專利範圍第22項所述之具有購物金贈送及抵用 :制的網路購物交易系統,更包含一與該資格辨識暨計 算模且連接的活動參與紀錄模組,該活動參與紀錄模組 内載有=加活動之消費者或會員輸入之代碼、序號、填 寫之問卷,或載有該會員受遨而更新個人資料之紀錄; X資格辨識暨a十算模組依據該活動參與紀錄模組所載資 料進行核對,並針對符合活動資格之帳戶計算所贈送之 20 200903367 蹲物金。 2 6 ·依據申請直本丨& 機制的網路購/圍第22項所述之具有蹲物金贈送及抵用 笪 冓物父易系統,更包含一與該資格辨識暨計 卞一』連接的構物金轉換模組,該購物金轉換模組載有 =會員在其他機關組織所擁有且可轉換為購物金之有 價物’並與該機關組織資訊連動;該冑格辨識暨計算模 組依據該可轉換之有價物依特定比例進行換算;'並轉: 對應之騰物金。 21200903367 X. Patent application scope: 1. An online shopping gold gift method, which is executed through an online shopping mall server and includes the following steps: (a) setting a shopping gift giving activity, the activity type including at least one of the following Purchase behavior gift shopping gold, member account opening / birthday Tian Tian / conforming to the special identity is the gift of gold, according to the data drilling (mining) and > material storage (dat; a wareh〇use) to obtain the target group to receive the shopping gold Participate in activities and perform designated rewards, ie, gift money, shopping money conversion, and store feedback/promotion; (b) generate a shopping gift list according to the conditions set by the event; and (c) remit the purchase money to the member account. 2_ According to the online shopping gold gifting method described in the scope of the patent application scope, wherein the step (a) is completed by selecting an activity corresponding item and/or input content in an activity setting table, the activity setting table The content includes the basic information of the event and the conditions of each activity. 3. According to the method for gifting online shopping according to item 2 of the patent application scope, wherein the activity condition includes at least one of the following: activity basic information (activity name), activity period, shopping gift date, and credit effect. Period, payment method, designated bank, activity qualification (single or cumulative spending full, or spending N pens, or spending N pens and each full amount), reward conditions, reward methods (fixed amount of shopping gold or a specific multiple) , the scope of activities (all stations or specific stores). 4. According to the online shopping gift giving method described in the second or second paragraph of the patent application scope, in the step (c), each of the shopping accounts 14 200903367 of the member account is provided with a number 'and the number is The member account and the activity setting conditions are 5_ according to the method of applying for the online shopping gift according to the patent application specification 1, wherein the step (a, & , ) orders the gift money according to the specific purchase behavior, and the activity type Θ 疋 对 对 对 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者 消费者. 6. According to the method of applying for patents, the online shopping gold gift method described in 1 item of Fu Gudi, wherein the step fa, s,,,,,,,,,,,,,,,,,,,,,, The dust of the pound is to set the identity and/or consumption behavior of the consumer as an analysis of Jg曰., analyze the preferences of consumers and the categories of goods, and then induct the ethnic group, and give the shopping group a target for the target group.筮 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 】 The magazine's activity specifies the code or serial number, or fills in the questionnaire, or asks the member to update the personal information, then the gift is given. 8. According to the online shopping gold gift method described in the patent _1, the 'the step (a) in the shopping deposit conversion, the type of activity, is related to other organizations to turn around # Μ @ / , u 'Fei Yi Te 疋 异 比例 ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' Including a 畐 畐 Μ 1 member 枓 枓 及 及 及 ; ; ; ; ; ; 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 After the content is input, the activity condition of the shopping gift giving activity is automatically established; a qualification identification and calculation module is connected with the activity setting module and the member database and/or the order database, and the member is connected according to the activity condition. The database and/or the order database are queried, a list of shopping gifts is generated, and the gift money presented for each account eligible for the activity is calculated; and a shopping gold database is associated with the qualification database. The module connection is connected to the corresponding shopping deposit according to the shopping gift list. 1〇. According to the online shopping gold gift system described in claim 9 of the patent application scope, wherein the “Yihai activity statement exemption form includes at least the following An optional barrier to set: activity basic information (activity name), event period, purchase date, expiration date, payment method, designated bank, activity qualification (single or cumulative spending, or spending full N Pen, or spend all n pens and each full amount), reward conditions, reward methods (fixed amount of lecture money or a specific multiple), the scope of activities (all stations or specific stores 11 · According to the scope of the patent scope 9 The online shopping gold gift m refers to 'the shopping gold database before or after the corresponding account in the list of people to exchange the lecture money, the member issued a notice of the gift of gambling. 12. According to the financial patent (4) 9 The online shopping gold gift system described in the item, wherein the qualification recognition and calculation module is further connected with a server activity participation record module, and the activity participation record module carries the parameter Activity 16 200903367 The code entered by the consumer or member, the serial number, the completed questionnaire, or the record of the member's invitation to update the personal data; the #格识别 and calculation module participates in the information contained in the Ji Li group according to the activity Check and calculate the gift money for the eligible account. 3. According to the online shopping gift system described in item 9 of the patent application scope, the qualification identification and calculation group (4) is more The shopping gold conversion module is connected, and the shopping gold conversion module carries the valuables owned by each member in other organizations and can be converted into shopping money, and is linked with the organization's inferiority; the qualification identification and calculation The module converts according to the convertible value according to a specific ratio, and converts the corresponding shopping deposit. 14. An online shopping gold gift and credit method, applicable to an online shopping mall, the method comprises the following steps: (a) setting a shopping gift giving activity, the activity type includes the following, at least according to a specific purchase behavior, giving a shopping deposit, a member On the day of account opening/production/contribution to the specific status, the gift money, the target group to obtain the shopping fund based on the data drilling and data storage, the participation in the event and the designated feedback behavior, the gift money, the shopping money conversion, and the store feedback / (b) generate a shopping gift list according to the conditions set by the activity; (c) transfer the lecture money into the member account; (d) according to the conditions set by the activity, the open member uses the purchase amount to offset the consumption amount when shopping; (e) receiving a shopping order using the shopping deposit and updating the shopping amount data in the member account. 17 200903367 15. According to the online shopping gift and credit method described in claim 4, wherein the step (a) is to select an activity corresponding item and/or input content in an activity setting table. After the setting is completed, the activity setting table contents include the basic information of the activity and various activity conditions. 16. The online shopping gift and credit method according to claim 15 of the patent application scope, wherein the activity condition includes at least one of the following: activity basic information (activity name), activity period, shopping gift date, arrival Expiration date, payment method, designated bank, activity qualification (single or cumulative spending full, or spending full N's or spending N pens and each full amount), reward conditions, reward methods (fixed amount of shopping or specific Multiple), active coverage (full station or specific store). 17. According to the online shopping gold gift and credit method described in item 14 or 15 of the patent application scope, 'there is a number in each step (c) of the deposit for each member member, and the number is Related to member account and event setting conditions. 18. According to the online lecture gold grant and credit method described in item 14 of the patent scope, in the step (a), the type of activity for giving a shopping deposit according to a specific purchase behavior is for a consumer order. The special items such as the consumption date, the payment method, the amount of consumption, the number of purchases, and the type of goods purchased are accumulated as the basis for the gift. 19. According to the online shopping gold gift and credit method described in item 14 of the material profit range, in the step (a), according to the target group obtained by the data drilling, the shopping is provided, > ϋ i ^ The type of activity of the gold is to set the identity of the consumer and / 〆 'consumption behavior as an analysis project, eight batches, the ancient volume of this book, the singer of the singer, and the consumption ability of the commodity 18 200903367 category, Then induct the ethnic group 'and give lectures to the target group. • 20· According to the online shopping grant and credit method described in item 14 of the patent application scope, in the step (a), the participation in the activity and the specified feedback behavior is the gift money, and the type of activity For example, if the consumer enters the event designation code or serial number contained in the newspaper and magazine, or fills in the questionnaire, or asks the member to update the personal information, the gift is given. 21. According to the online shopping gold gift and credit method described in claim 14 of the patent application scope, wherein the “shopping money conversion” in the step (a) is performed according to a specific conversion ratio with other organizations. Convert other valuables into shopping deposits and remit them to the member account. 22_ — Kind, applicable to an online shopping mall, the system includes: a member database containing the account name and personal data of each member; > Library, which contains the order information of each member in the online shopping mall; .'V " An activity setting module for providing an activity setting table containing most of the setting blocks, accepting the block After the selection and content input, the activity condition of the shopping gift giving activity is automatically established; an I grid identification and calculation module is connected with the activity setting module and the member database and/or the order database, according to the activity condition to The member database and/or the order database are queried to generate a shopping gift list, and the gift money is calculated for each account eligible for the event; 19 20090336 7 a shopping gold database, connected with the qualification identification and calculation module, and corresponding to the shopping deposit according to the shopping gift list; and the parent easy module, connected with the shopping gold database, and used according to the structure a Restricted conditions, open members use the purchase amount to offset the purchase amount when shopping. 23. According to the application for patent scope 22, the online shopping U system with a shopping gift and credit mechanism, wherein the active mosquito table includes The following can be selected to set the field: activity basic information (activity name), event period, shopping gift date, credit period, payment method, designated bank, activity qualification (single or cumulative spending, or consumption) Full N pens, or full N pens and each full amount), reward conditions, prizes (supplementary deposits or specific multiples), activity coverage (all stations or specific stores). (4) The online shopping and crediting machine (4) Internet shopping transaction system described in item 22, wherein the shopping gold database is remitted into the corresponding shopping deposit in each account of the needle list. Before or after, the member will be notified of the gift of the lecture. According to the online shopping and trading system with the gift of gold and the credit system mentioned in Item 22 of the patent application, the qualification and identification system are included. The calculation mode and the connected activity participation record module, the activity participation record module contains the code of the input or the input of the consumer or member input, the serial number, the completed questionnaire, or the personal information of the member Record; X Qualification and A10 calculation module is checked against the information contained in the activity participation record module, and 20 winter 200903367 gift money is calculated for the eligible account. 2 6 ·According to the application The mechanism of online purchase/circumference of item 22 has the gift of gold and the use of the parental system, and includes a structure gold conversion module connected with the qualification and accounting system. The shopping gold conversion module contains = a member of the organization that is owned by other organizations and convertible into a shopping deposit and communicates with the organizing information; the specification and calculation module is based on the transferable In exchange for the value of the goods to be converted according to a specific ratio; 'and turn: corresponding to the gold. twenty one
TW96125636A 2007-07-13 2007-07-13 Online shopping gift method and system, online shopping gift and redemption method and online shopping transaction system TWI390461B (en)

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JP6979498B1 (en) * 2020-09-29 2021-12-15 楽天グループ株式会社 Benefit granting device, privilege granting method and program

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110443575A (en) * 2019-07-29 2019-11-12 苏州共创方程式企业管理有限公司 A kind of customized conferring system and presentation method

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