RU80053U1 - INFORMATION ORIENTING SYSTEM - Google Patents

Abstract

The utility model relates to advertising technology, mainly to backlit billboards, and can be used in outdoor advertising as pointers to the location of small and medium-sized businesses, as well as other objects. The information-orienting system (IOS) contains a rigid frame 1, to which doors are attached on both sides, in a rigid rectangular frame 3 of which a transparent plastic 4 is fixed, having a convex arcuate profile in cross section. Inside, elastically deformable convex screens are installed in the form of a vertical set of sections 6a, 6b, etc. from light-scattering plastic, which are separated from each other in the horizontal plane by plates 8 having a special profile. The information carriers 7 are made in the form of self-adhesive films with images and / or texts printed on them. Inside the IOS, light sources are placed between the screens. The IOS kit includes rigid racks 11, 12 and cast-iron racks 15 or concrete supports 16. The utility model allows you to quickly replace advertising information, reduces the cost of maintaining the system, and due to the modularity of the design, the speed of assembly and dismantling is achieved 3. p.p.

Description

The utility model relates to advertising technology, mainly to backlit billboards, and can be used in outdoor advertising as indicators of the location of small and medium-sized businesses, as well as other objects.

The rise of the economy, industry, trade, the creation of various offices of small and medium enterprises are directly related to the need to use outdoor advertising.

High growth rates of the advertising industry guarantee a quick payback of new technical solutions that improve the quality and technical and economic performance of advertising equipment. However, rare advertising devices are safe from vandalism. In addition, all advertising devices, especially in large metropolitan areas, such as Moscow, St. Petersburg, require high costs, due to the need to keep them clean and clear advertising image or text at any time of the year and under various atmospheric conditions.

The authors were faced with the task of developing such a design of an information-orienting system (IOS) that would allow them to quickly navigate the streets of cities and would meet the following requirements:

- modularity and unification of units (blocks) of the structure, allowing to quickly assemble and install IOS;

- ease of maintenance;

- reliability of operation.

When viewing patent and scientific and technical information, a whole range of technical solutions were identified related to billboards of various designs.

For example, an advertising device is known that contains a frame with a transparent cover and an opaque back wall, a storage medium placed on the cover, light sources mounted on the inside of the back wall, on the outside of which there are mounted units for attaching the device to the support (patent Fr No. 2625359, G09F 13/04, 1987, Fig. 1, 2).

The disadvantage of this device is the one-sided presentation of advertising information.

A two-sided advertising device is known comprising a housing with covers on its front and rear sides, light sources located on the internal walls of the housing, light reflectors fixed inside the housing, transparent walls and information carriers installed in the covers (DE No. 19528925, G09F 13/04 1997 g).

The disadvantages of this device are complexity.

The closest in technical essence to the utility model and taken for the prototype is an advertising device containing a rectangular frame, overlays mounted on the outer vertical pillars of the frame and made with edges bent to the frame to form a groove between them, elastically deformed transparent screens convex in cross section on the front and the rear sides of the frame, the lateral edges of which are freely placed in the grooves under the overlays of the frame, covers made with convex external flanged edges having the same screens in cross section an external profile that externally encompasses the upper and lower edges of elastically deformable transparent screens on which advertising information carriers are placed, light sources located inside the device between the screens, and attachment points of the advertising device to the support (RF PM No. 0006082, FIG. 19 , 21, G09F 15/00, 1998 - prototype).

The disadvantage of the prototype is the significant complexity of installation and maintenance, low protection against vandalism of information, low protection against moisture and dust and the unreliability of comprehensive lighting. In addition, there is no efficiency in replacing information, as storage media are placed on a single plane of the screen.

The technical result of the utility model is to increase the reliability of operation by creating conditions of protection against moisture and dust while reducing the complexity of assembly and installation by manufacturing a structure in the form of a set of unified modules.

The specified technical result is achieved in that in the known information-orienting system containing a rigid rectangular frame, on both sides of the vertical struts of which the lining is placed along the entire height to form a groove in which the lateral edges of the elastically deformable screens having a convex arcuate profile in cross section are freely installed , on the outer sides of which are placed media of advertising information, light sources installed between elastically deformable screens, upper and lower opacity According to the invention, the information-orienting system additionally contains transparent doors fixed on one of the vertical pillars of the rectangular frame from opposite sides of it, the front surface of which has a convex arcuate like with screens in cross section profile, on the inner side around the perimeter of the frame of each door a seal is fixed, and on the outside of the frame of each door along the vertical decorative pads are fixed to the yards, each of the elastically deformable screens being made in the form of a vertical set of sections of light-scattering plastic, which are separated from each other in the horizontal plane by overlays having a T-shaped profile, and the advertising medium is made in the form of self-adhesive films applied to them advertising images and / or texts, and

also the fact that the attachment points to the vertical or horizontal support are made in the form of rigid struts connected with a rigid rectangular frame by fasteners, as well as the fact that the support is its individual module, and the upper and lower opaque covers are mounted on a rigid rectangular frame with the possibility of forming a gap above and below its outer planes for placement of fasteners in it.

Figure 1 presents the information-orienting system (complete, axonometry);

figure 2 is a view a of figure 1;

figure 3 - IOS (view of the front surface with inserted screens);

figure 4 is a cross-section along BB of figure 3 (conventionally deployed);

Figure 5 (a, b, c) - IOS (various methods of fastening to the support);

6 - IOS assembled with information carriers.

The information-orienting system consists of a rigid rectangular frame 1. On one of the vertical racks of this frame 1, doors are attached using ordinary hinges 2, in which a rigid plastic 4 is fixed in a rigid rectangular frame 3.

Along the vertical struts of the rigid rectangular frame 1, pads 5 are fixed (Fig. 2), which form a groove with the surface of the frame 1. In these grooves, the ends of the elastically deformed screens 6 are freely placed (due to elasticity), on each of which advertising media 7 are fixed in the form a self-adhesive film with an advertising image and / or text applied to it by any known method (it can be made as an application).

Elastically deformable screens 6 are a set of individual sections (6-a, 6-b, etc.) (Fig. 4) made of light-scattering plastic (for example, lighting polystyrene - GOST 28250-89). The number of these sections depends on the volume and type of advertising images and is limited by the height of the rigid rectangular frame 1. Elastically deformable screen sections 6

are separated from each other in the horizontal plane by plates 8 having a T-shaped profile (Fig. 5), which does not allow the sections to move in the vertical plane, i.e. serves as a support. The ends of these plates, as well as the ends of the screens 6, are freely placed in the groove between the vertical posts of the frame 1 and the plates 5.

On the uprights of the door frame 3, removable decorative pads 9 are fixed to give the structure a finished look. Around the perimeter of the door from the inside is glued seal 10 (figure 2).

The assembly, installation and maintenance of an advertising information device is as follows.

Light sources (fluorescent lamps) are fixed to the horizontal jumpers of a rigid rectangular frame 1 by a known method. Next, to the rectangular frame 1 through the through holes (Fig. 1 without position), using, as an option, bolted connection, rigid struts 11, 12, 13 are fastened (Fig. 5a, b, c). Fasten the lower hinge 2, on which the doors are worn. Locks are placed on the opposite side of the hinges, after which the upper hinge 2 and the upper and lower covers 14 are installed.

The installation of the information-orienting system can be carried out on a horizontal plane without deepening into the ground, then the rigid struts 11 (Fig. 5a) are fixed to the cast-iron support 15, or with deepening into the ground, then the rigid struts 12 (Fig. 5b) are fixed to the concrete support 16 Cast iron 15 and concrete 16 supports are included in the set of information-orienting system. If it is necessary to fix the information-orienting system to the wall of the building, the street lighting support and / or any other vertical support, the rigid racks 13 (Fig. 5c) are horizontally fixed with fasteners (bolt connection) using the same through holes in the upper and tender side of the rigid rectangular frames 1.

To replace the advertising information, it is necessary to open the door and pull out the elastic screen 6 (any section) from under the overlays 5, after removing the T-shaped

linings 8 (if installed). Installation of screens 6 with advertising information is carried out in the reverse order.

Advertising information is applied to a self-adhesive film (ORAJET 3640-10 company - manufacturer "ORAFOL Europe GmbH", Germany), for example, by printing on a large format plotter with solvent ink. It is possible to apply advertising information in the form of applications with multi-colored films (ORACAL 641, 8300, 8500 company - manufacturer "ORAFOL Europe GmbH", Germany)

The preparation of information is carried out in specially designated premises for the available spare elastic-deformable screens of 6 different standard sizes (depending on the amount of information).

The information-orienting system is a modular design (rectangular frame 1, hinges 2, doors, racks 11, 12, 13; supports 15, 16), which allows you to create both ground-based and fixed to the walls of buildings, street lighting poles and other vertical pillars information-oriented systems.

Thus, due to the implementation of the information-orienting system with transparent doors, the cost of maintaining the structure is reduced, i.e. labor costs for elimination of dust and cleaning inside the structure are reduced. The implementation of elastically deformable screens 6 in the form of a set of sections allows you to quickly replace information on each individual section. In addition, the use of light-scattering plastic for elastically deformable screens makes it possible to achieve uniform illumination from the inside of information carriers.

Made IOS assembly (6) is easy to manufacture, ergonomic, mobile and can decorate the streets of cities, benefiting residents.

Claims (4)

1. An information-orienting system containing a rigid rectangular frame, on both sides of the vertical struts of which lining is placed along the entire height with the formation of a groove in which the lateral edges of the elastically deformed screens are freely mounted, having a convex arcuate profile in cross section, on the outer sides of which there are carriers advertising information, light sources installed between elastically deformable screens, upper and lower opaque covers of an arched profile and information attachment points information-orienting system to the support, characterized in that the information-orienting system further comprises transparent doors fixed on one of the vertical racks of the rectangular frame from its opposite sides, the front surface of which has a convex arched profile similar to the screens in cross section, with the inside A seal is fixed to the perimeter of the frame of each door, and decorative overlays are fixed on the outer side of the frame of each door along vertical posts, with each of the elastic deformable screens are made in the form of a vertical set of sections made of light-scattering plastic, which are separated from each other in the horizontal plane by overlays having a T-shaped profile, and advertising information carriers are made in the form of self-adhesive films with advertising images and / or texts printed on them. 2. The information-orienting system according to claim 1, characterized in that the attachment points to the vertical or horizontal support are made in the form of rigid struts connected with a rigid rectangular frame by fasteners. 3. The information-orienting system according to claim 1, characterized in that the support is its individual module. 4. The information-orienting system according to claim 1, characterized in that the upper and lower opaque covers are mounted on a rigid rectangular frame with the possibility of forming a gap above and below its outer planes for placement of fasteners in it.