RU29499U1 - Advertising and information block - Google Patents

Description

042 J 5

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Advertising and information block.

The utility model relates to the field of advertising on tangible media in the form of sheets stitched into booklets or magazines, which may be of an advertising and informational nature.

Known advertising and information block containing a material medium in the form of a sheet of rectangular shape, the front side of which includes the main iole, consisting of a set of separate rectangular fields with the target, text and service information displayed in them, while some individual rectangular fields are made in the form of business cards, on the edges of each of which perforation was performed (RU, utility model certificate No. 13635, class B42D 15/00, 2000).

The well-known advertising and information block is made in the form of a single sheet, the information on it is made only on the front side, while advertising information is contained only in the main field. Business cards contain only official information, including the name of the company, its logo, addresses and phone numbers, and do not contain any additional information of an advertising nature about the products of this company.

V42D 15/00 is an advertising and information block containing material

media connected in the form of a magazine, each of the material media is made in the form of a sheet of rectangular shape, the front side of which includes a main field consisting of a set of separate rectangular fields with the target, text and service information displayed in them, while some separate rectangular fields are made in in the form of business cards, on the edges of which perforation is performed, each of the material carriers contains independent information, while a perforation is made along the entire edge of the sheets along the entire length of the sheets ia, and the information on each sheet is displayed on the front and back sides, the back side of each sheet includes a main field consisting of a set of separate rectangular fields similar to the front side of this sheet, while the information displayed in these fields may not coincide with the information displayed on the margins of the front side of the sheet. (Yai Certificate for Utility Model No. 26488, Cl. V42D 15/00, 2002).

The technical problem solved by the proposed utility model is to increase the effectiveness of advertising.

The problem is solved in that in the advertising and information block containing tangible media connected in the form of a magazine, each of the tangible media is made in the form of a rectangular sheet

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forms, the front side of which includes the main field, consisting of a set of separate rectangular fields with the target, text and service information displayed in them, while some separate rectangular fields are made in the form of business cards, perforated along the edges of which, each of the material media contains its own information while parallel to the connecting edge along the entire length of the sheets perforation is performed, and the information on each sheet is displayed on the front and back sides, the reverse side of each True, it includes the main field, consisting of a set of separate rectangular fields similar to the fields of the front side of the sheet, while the information displayed in these fields may not coincide with the information displayed on the fields of the front side of the sheet, according to the utility model, on each material carrier, on the front and back sides of the sheets, there is an additional field of a rectangular shape, placed along the entire length of the sheet, on the opposite side of the sheet, which is parallel to the last, and separated from the bases th field of perforations formed parallel to the edge of the docking, the entire length of the sheet, wherein the information contained in the additional field can be different from the information displayed in the main field, and may repeat or its complement. In addition, an additional field in the advertising-information block

may include at least two coupons separated by perforations.

The information on the coupons may be parallel to the docking edge of the journal, or perpendicular to the latter.

The connecting edges of the magazine can be interconnected by a wire retainer located in a perforation made parallel to the connecting edge, or by gluing.

This embodiment of the advertising and information block can increase the efficiency of advertising, since the magazine can contain from 10 to 200 sheets, each of which can carry independent information, while each sheet can be separated from the magazine as necessary or in its entirety, due to the presence of perforations made in parallel a connecting edge along the entire length of the sheet, or sticky gluing that allows you to separate the sheets from each other without damage, or business cards can be separated from the sheet, each of which contains not only service But also the advertising information. Each business card can contain two different service and advertising information, since it is made bilateral, which, in turn, also provides an increase in the effectiveness of advertising. In addition, coupons contained in an additional field can be separated from the sheet by perforation. Coupons may contain information that does not match the information contained mainly

4 field, or repeat and supplement the specified information, moreover

The information on the front and back of the coupon may be different.

The presence of an additional rectangular field, divided into coupons, allows you to further increase the effectiveness of advertising.

The location of information on the coupon parallel to the docking edge, or perpendicular to the last, allows you to increase the information content of each coupon, due to the most rational use of the surface of the coupon to apply information to it, depending on the selected number of coupons placed on one additional strip.

In FIG. 1 shows the front side of the material carrier of an advertising and information block, consisting of a main field with advertising information, an additional field divided into coupons, and business cards.

The information on the coupons is parallel to the connecting edge, the connecting edges of the magazine are connected by a wire retainer located in the perforation made parallel to the connecting edge.

In Fig.2 - the same is the reverse side.

On Fig.3 shows the front side of the material carrier, consisting of the main field, business cards and coupons. Information on coupons is placed perpendicular to the connecting edge. The connecting edges of the magazine are connected by soft gluing.

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In Fig.4 - the same is the reverse side.

In FIG. 5 shows the front side of the material carrier, consisting of a base zero, business cards and coupons. The connecting edges of the log are connected by gluing, for example, perforation is performed along the edge of the gluing parallel to the connecting edge.

In Fig.6 - the same is the reverse side.

The advertising information block contains a material medium made in the form of a rectangular sheet 1, the front side of which 2 consists of a set of basic rectangular fields 3, in which various information is displayed (target, text, service).

Some fields 3 are made in the form of business cards 4. Perforation 5 is made along the edges of the business cards 4, which provides easy separation of the business card. Perforation 6 is made parallel to the connecting edge 7 along the entire length of the sheet 1.

On the front side of the sheets 1 there is an additional rectangular field 8, located along the entire length of the sheet 1, on the opposite side of the sheet 1 to the connecting edge 7 and separated from the main field 3 by a perforation 9 made parallel to the connecting edge 7, along the entire length of the sheet 1.

The reverse side 10 of the material medium also consists of a set of rectangular main fields 11c with various information. Some FIELDS 11 of the reverse side 10 of the material carrier are made in the form

business cards 12.

On the reverse side of the sheets, there is also an additional rectangular field 13, placed similarly to the additional field 8 of the front side of the sheet 1.

Additional fields 8 and 13 may be divided into two or more coupons 14.

Sheets 1 with various advertising information are interconnected along the connecting edge 7 in the magazine. The number of sheets in the magazine ranges from 10 to 200 sheets. The sheets can be interconnected either by a wire fastener 15, for example spiral, or by gluing 16, for example soft, if the connection is made by simple gluing (not soft), additionally perform perforation 9 along the gluing edge, parallel to the docking edge of the log.

Each sheet can contain 1-10 business cards 4, each business card contains service and advertising information similar to the advertising information located at the top of sheet 1.

The reverse side 8 of sheet 1 contains fields 11 and fields 13 similar to fields 3 and 8 of the front side 2 of sheet 1, but mirrored relative to the fields 3 and 8 of front side 2.

7 interested in advertising on any sheet of the magazine, can tear off either

the whole sheet 1 along the perforation line 6, or by sticky gluing, if he is interested in all the information contained on the front and back sides of sheet 1, or one or more business cards 4, 12, each of which, in addition to official information, contains advertising information, either one or several coupons 14, which may contain independent information (for example, information about discounts), or information expanding or supplementing the information of the main fields. The text 17 of the information posted on the coupons may be parallel to the docking edge or perpendicular to the latter.

This implementation of the advertising and information block can improve the effectiveness of advertising.

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Claims (6)

1. An advertising and information block containing tangible media connected in the form of a magazine, each of the tangible media is made in the form of a rectangular sheet, the front side of which includes a main field consisting of a set of separate rectangular fields with the target, text and service information displayed in them moreover, some individual rectangular fields are made in the form of business cards, perforated at the edges of which, each of the material carriers contains independent information, while in parallel Perforation is made to the connecting edge along the entire length of the sheets, moreover, the information on each sheet is displayed on the front and back sides, the back side of each sheet includes a main field consisting of a set of separate rectangular fields similar to the front side of this sheet, with the information displayed in the indicated fields may not coincide with the information displayed on the fields of the front side of the sheet, characterized in that on each material carrier, on the front and back sides of the sheets, there is an additional a rectangular rectangular field located along the entire length of the sheet, on the opposite side of the sheet to the opposite edge of the sheet, and separated from the main field by perforations made parallel to the connecting edge, along the entire length of the sheet, while the information contained in the additional field may not coincide with information displayed in the main field, and can repeat and supplement it. 2. The advertising and information block according to claim 1, characterized in that the additional field includes at least two coupons separated by perforation. 3. The advertising and information block according to claim 1, characterized in that the information on the coupons is parallel to the connecting edge of the journal. 4. The advertising and information block according to claim 1, characterized in that the information on the coupons is perpendicular to the connecting edge of the journal. 5. Advertising and information block according to claim 1, characterized in that the connecting edges of the magazine are interconnected by a wire retainer located in a perforation made parallel to the connecting edge. 6. Advertising and information block according to claim 1, characterized in that the connecting edges of the magazine are interconnected by gluing.