RU2351986C1 - Automated information system for creation of aerial advertisement - Google Patents

Abstract

FIELD: information technologies.

SUBSTANCE: system comprises information network arranged in the form of units connected to each other by means of communication channels. System contains unit of financial marketing, control unit, data base of aircraft companies and firms, data units of information marketing in press, television, radio, data units on condition of airports, condition of insurance companies, information marketing of tourist agencies, expert system, serially connected command-organisation unit, certification unit and terminals of network users. Control unit consists of serially connected financial support unit, solution generating unit, unit for comparison and assessment of information. The following components are serially connected in circuit: command-organisation unit (COU), certification unit and terminal of network users, COU is connected to output of solution generating unit.

EFFECT: increased performance and validity of received information.

1 dwg

Description

The invention relates to the field of aeronautical information and communication systems, and in particular to quality management systems based on the collection of information, its processing and decision-making using electronic computer systems (EVC) in the production of advertising.

The claimed technical solution can be used to increase the reliability of information assessment, team decision-making, as well as to create new and manage existing news agencies (associations), to establish advertising interaction, and solve their current problems.

There are well-known information networks designed to solve the problems of organizing and implementing advertising, distributing information flows between users, conducting sociological research (RF Patents No. 2111169, CL G09F 27/00, 1998; No. 2119268, CL G09F 9/00, 1996; Useful Model No. 10276, class G09F 9/00, 1998).

Almost all information networks have a computer complex, communication channels, control units, transmitting and receiving information.

The disadvantages of these networks is a narrow scope, in particular, the inapplicability of their functional diagrams in quality management systems in aviation and transport.

Known information network (IS) of the control system (Kafarov V.V., Dorokhov I.N. “Introduction to system analysis and modeling of chemical-technological processes and systems”, M., Moscow Institute of Art and Technology, 1984, pp. 5-76), consisting from a computer-based computing complex, a system of terminals associated with various databases (DB) and other sources of information, as well as command devices and functional blocks for various purposes. The database and command devices include, in particular, systems that track legal, financial, personnel and other issues, as well as issues of operational management and the activities of organizations.

The disadvantage of this information network - the management system is its lack of reliability of information and flexibility, which does not allow for timely adjustments in the changing market conditions and legal base, the establishment of interconnections at interregional and international levels.

The prototype of the proposed solution is an information system (Utility Model No. 14093 of 11/23/1999, class G11B 5/00), which includes a computer complex, data blocks containing financial, market and technological information associated with a feedback system with executive structures, a block control unit and support, interconnected channels of information transfer. The control unit consists of information comparison and assessment units, a decision selection unit and a financial support unit. The network contains an expert assessment unit connected by feedback channels to a decision-making unit and a financial support unit, a command and organizational unit, which, in turn, is associated with certification, training and peripheral executive structures, as well as associated with a control unit and corresponding blocks data, technological, regional or financial marketing blocks. The information system is designed as interconnected communication channels of decentralized complexes.

However, the disadvantage of the prototype is its limited reliability of advertising information, which does not allow to obtain accurate information from aviation advertising in a changing market environment and legal framework.

The technical result to which the invention is directed is to increase the reliability of aviation advertising by creating an automated information system based on a computer, an expert system connected with an expanded knowledge base, flexible operational solution of the problem, and tasks for the synthesis of new information not contained in the database in explicitly, by identifying safety-sensitive criteria, non-standard situations in the form of statistical data.

In addition, the main function of the claimed system is to identify the elements of the information array that responds to the information request.

Essential features.

To achieve the specified technical result in an automated information system for creating aviation advertising containing an information network made in the form of interconnected communication channels of decentralized subsystems based on a computer complex, a database of aviation firms and companies (AFK databases) representing market, legal, financial and technological information associated with its inputs with the outputs of information marketing data blocks in print, television, radio and output - with financial marketing unit (BFM), control unit (CU), consisting of sequentially connected blocks of financial support (BFR), development of decisions (BWR), comparison and assessment of information (BSOI), sequentially connected in a chain command-organizational unit (BER), a certification unit and a terminal for users of the network associated with the output of the BVR, BFM, the associated first exit with the BFD and the second exit with the BVR, a connected expert system (ES) has been introduced that constructs reasoning schemes that provides storage and processing of knowledge of logic, production, and semantic models, including a processor, a knowledge base (KB) of ES, a learning unit, a logical inference machine (MLV), containing an interpreter, selector, duality checker, and intended to generate recommendations for solving the problem based on the tasks of the theory. At the same time, the input of the selector through the BZ ES is connected to the output of the AFC database, interconnected by the second input with the training unit and the third input with the duality check unit. The processor is interconnected with the MLV interpreter and the training unit. The interpreter is made with inputs associated with the output of the BSOI and the output of the selector, and the output from the BVR used in the formation of aviation advertising.

In addition, data blocks on the status of airports, the status of insurance companies, and information marketing of travel companies have been introduced into the information network.

To clarify the invention, the drawing shows a functional diagram of an automated information system for creating aviation advertising, which shows:

1 - database (DB) of aviation firms and companies (Russian and foreign);

2 - a block of information marketing information in print (IMP);

3 - a block of information marketing information on the radio (IMR);

4 - data block of financial marketing (BFM);

5 - data block of information marketing on television (BMI);

6 - a block of state data of insurance companies;

7 - control unit (BU);

8 - financial support unit (BFO);

9 - block development of decisions (BVR);

10 - command and organizational unit (BER);

11 - related expert system (ES);

12 - block comparison and assessment of information (BSOI);

13 - certification unit (BS);

14 - terminal network users (TPN);

15 - ES knowledge base;

16 - logical inference machine (MLV);

17 - an interpreter;

18 - selector;

19 is a block duality check;

20 - processor;

21 - training unit;

22 - data block of the state of airports;

23 is a data block of information marketing of travel companies (KMTK).

The automated information system for creating aviation advertising includes an information network made in the form of interconnected communication channels of decentralized subsystems based on a computer complex, a database of aviation firms and companies (DB AFC) 1, which represents market, legal, financial and technological information, connected by its inputs with the outputs of information marketing data blocks in print 2, on television 5, on radio 3, as of airports 22, insurance companies 6, info marketing marketing of travel companies 23, connected by an output to a financial marketing unit (BFM) 4, a control unit 7, consisting of sequentially connected financial support unit (BFO) 8, a decision-making unit (BWR) 9, a unit for comparing and evaluating information 12, an output of a BWR 9 is connected in series with a command-organizational unit (BER) 10 connected to a circuit, a certification unit 13, and a network user terminal 14, the input of which is connected to the output of the BVR 9, the BFM 4 is interconnected with the BFO 8 and BVR 9.

A connected expert system (ES) 11 has been introduced into the system, including a processor 20, an ES 15 knowledge base, a learning unit 21, an inference machine (MLV) 16 containing an interpreter 17, a selector 18, a duality checking unit 19. At the same time, the input of the selector 18 through BZ ES 15 is connected to the output of the AFC database 1, interconnected by inputs with the learning unit 21 and the duality check unit 19. The processor 20 is interconnected with the interpreter 17 MLV 16 and the learning unit 21. The interpreter 17 is made with an input connected to the output of the BSOI 12 and the second input, connected to selector output and output odom - with the input of BVR 9.

The system operates as follows.

The claimed system models, based on the totality of the elements of the information array, certain types of logical inference for the synthesis of new information that is not explicitly contained in this array used in the formation of aviation advertising. Due to this, when searching for the necessary information, such documents are selected from databases 2, 3, 5, 6, 22, 23, from the content of which the information required by the request from the consumer follows semantically.

Advertising is a process of finite uncertainty (C. Sandwich, W. Freiburger, C. Rotzoll, “Advertising. Theory and Practice.” M., Progress, 1989). Its purpose and role to the end are incomprehensible even to organizations that produce large financial costs for advertising. The reliability of advertising is related to the value of the shares of owners of firms, taking into account the authorized capital, issued shares and bonds, financial indicators of corporations. Advertising uses information about new offers, orders, discounts, information about purchases, consumer requests. This information offers many marketing and advertising opportunities. Big problems are associated with the multifunctionality of its impact on advertising consumers. In the form of information carriers, advertising media widely use print, radio, television, and various video information.

Information Network (IS) - an automated information system based on the array of actual data stored in it in the AFC database provides an algorithmic solution to the problems of synthesizing new information that is not explicitly contained in this array. Such an algorithmic solution is made by converting sets of elements of an information array that simulates a logical or heuristic conclusion. IPs model certain types of inference. Due to this, such documents are selected during the search, from the content of which the information required by the request follows semantically. In this case, the main facts considered known in the relevant subject field are taken into account.

These facts are presented in terms of the relations of the axioms of the subject domain, the latter serve as criteria for semantic correspondence.

The criteria differ as unconditional and conditional.

Unconditional criteria ("yes - no") take into account:

- safety in the form of statistical data;

- non-standard situations (statistics on accidents, equipment failures, etc.), as well as

- flight delay (statistics);

- inconsistency and inconsistency of transit flights (statistics);

- support for passengers in unusual situations;

- compensation for material and moral costs and losses.

Unconditional claimed criteria:

- price of tickets;

- the quality of passenger service on board the aircraft and at airports;

- regular flights.

Conditional criteria (in the form of weighting factors) take into account:

- comfort of passengers (noise in the cabin, step of seats, interior decoration, etc.);

- meals for passengers on board the aircraft;

- passenger service on board and at airports;

- regularity of flight operations.

Two types of information are received at the input of the information system (IS): information reflecting the achieved level of knowledge about any class of objects, and information reflecting the information needs of consumers. The first information is an information array (search array), the second is an information request. The main function of the IP is to identify the elements of the information array that respond to the request presented to the system by blocks 9, 12, 20. At the same time, the system operates in preparatory, advisory, or operational modes.

In preparatory mode, according to the preliminary command of BVR 9, through the DB units 1, in the data blocks 2, 3, 4, 5, 6, 22, 23, information is accumulated on the need for existing advertising at various levels and the existing information needs in specific regions (press, radio, television, etc.). The accumulated information from data blocks 2, 3, 4, 5, 6, 22, 23 in encoded or otherwise arrives via the communication channel through the database blocks AFK 1, BFM 4, BU 7 to the BSOI 12 block, where information is evaluated and compared criteria in a given sequence. If the proposals and needs coincide, BSOI 12 transmits proposals and information from data blocks 2, 3, 4, 5, 6, 22, 23, which are evaluated in BFO 8, to BVR 9, and then the corresponding signal is sent to BVR 9, where the assessment is carried out situations involving ES 11. In ES 11, the prospect (attribute) of the situation involving data DB 1 through the BFM block 4 is determined and, if the assessment results are positive, the network is switched to operational mode.

When transferring to operational mode, a request is sent to data blocks 2, 3, 4, 5, 6, 22, 23 to clarify the situation, and to block BER 10 - to perform further work of the system for certification of information in BS 13 and to carry out advertising activities.

When working in advisory mode, the network is triggered when an external request arrives at BVR 9. Based on the request, a team is formed through one of the marketing blocks into the corresponding database. The obtained information is compared in the BSOI block 12 with the parameters of the received request, and the analysis results are issued to the network user in the BS 13 through the corresponding terminal of the TPS 14.

ES 11 includes BZ 15, database 1, processor 20 with dynamic storage connected to an interpreter 17, a logical inference machine (MLV) 16, an interpreter 17 and a selector 18, a training unit 21, a duality checker 19 as part of MLV 16.

BZ 15 ES 11 is connected to the database 1 and connected to the selector 18 MLV 16, the input of the block duality check 19 is connected to the selector 18 MLV, its output is connected to the interpreter 17 MLV.

In this ES 11, conclusions are drawn based on incomplete information during the evolution of systems.

ES 11 has the property of deriving consequences without having all the necessary information for this in explicit form. ES 11 has the ability to use, acquire and store general and particular reasoning schemes built on incompletely available data. These requirements are met by the ES 11 software and hardware system, capable of solving classes of informal tasks.

The main components of ES 11 are the processor 20, which communicates the subsystems in the internal language (metalanguage), MLV 16, which provides the construction of reasoning schemes, BS 15 ES for storing and processing knowledge represented by logical, production and semantic models (facts, data, situations, figures , characteristics).

MLV 16 is intended to generate recommendations for solving problems on the basis of information concentrated in the KB 15 ES, and is based on the theory of the Post machine. The system produces rules using implication:

,

,

where R _i is the production rule extracted from the BS 15 ES;

I _i is the condition for applying rule R;

R _i ^' - generated rule that can be placed or not placed in the BR 15.

In the process of solving a problem in the system, an interpretation is made (block 17) (meaning) of one or another rule ("if ... then ...") and the actions defined by this rule are performed. The choice (identification) of a rule is based on a comparison of the conditions I _i and in the general case leads to several rules at the same time, i.e. generates a conflicting set. Conflict dialing is resolved by selector 18. In MLV 16, a rule is recognized whose conclusion contains the solution closest to the problem. If the premise of the rule is not defined, it searches the unknown variables in the premise of the rule in relation to the new conditions. The operation is repeated cyclically until a solution is found or until a problem is unsolvable. In this case, the premises for the rules are formed using the duality check block 19, while the duality of the decisions of the assessment using the mathematical apparatus allows you to lose your temper (from the problem at hand) and look from the side. Then, ES can be looked at as a system for deriving consequences from data and knowledge, as a task of effective choice in diagnosing an object and a situation. Those. this is a check of the necessary and sufficient conditions for the solvability of the inclusion of the output element. Based on the facts and KB 15, MLV 16 issues a conclusion (“signal of combinations of rules”) performs the task of making conclusions based on incomplete information, searching for unknown input variables, substantiating the findings.

The network structure using ES is mobile and can be used both for assessing the prevailing aviation advertising and for the implementation of technical advertising projects at various levels.

Claims (1)

Automated information system for the creation of aviation advertising, containing an information network made in the form of interconnected communication channels of decentralized subsystems based on a computer complex, including a financial marketing unit (BFM), a database of aviation firms and companies (AFK DB), which represents market and legal , financial and technological information associated with its inputs with the outputs of information marketing data blocks in print, on television, on the radio, and output with bl com of financial marketing (BFM), a control unit (BU), consisting of sequentially connected blocks of financial support (BFR), development of decisions (BWR), comparison and evaluation of information (BSOI), sequentially connected in a chain of command and organizational unit (BER), a certification unit and a network user terminal associated with the output of the BVR, BFM, the associated first output with the BFD and the second output with the BVR, characterized in that it includes a connected expert system (ES) that performs the construction of reasoning schemes, including a processor, base ni (BZ) ES, providing storage and processing of knowledge represented by logical, production and semantic models, a training unit, a logical inference machine (MLV), containing an interpreter, selector, duality checker, and designed to generate recommendations for solving a problem based on a given theory, while the input of the selector through the BZ ES is connected to the output of the AFC database, is interconnected by a second input with a training unit and a third input with a duality check unit, the processor is interconnected with the MLV interpreter and block training, interpreter provided with an input coupled to the output of BSOI and output selector, and output - to the input of BSB, blocks of data entered into the information network of airports, of insurance companies, tourist information marketing companies used in making aircraft advertising.