RU23517U1 - MEANS FOR PLACING SPECIALIZED AND ADVERTISING INFORMATION - Google Patents

Description

The invention relates to the printing business, in particular, to the production of folders - booklets for placing specialized and advertising information. Known means and methods of advertising information containing an advertising medium, made in the form of an insert in the packaging of goods (RU No. 99104774 U1, 09.16.1999, G09F23 / 00) or a method of advertising, involving the manufacture of leaflets printed in a printing manner containing graphic and textual information advertising products, while leaflets with printed information contain tear-off coupons (RU No. 2176824 C1, 12/10/2001, G09F23 / 00). The indicated technical solutions are intended for placement of advertising of purely advertising nature without taking into account its specialization. In addition, the very form of advertising means involves a short time of its use. Known means of placing advertising information in the form of a booklet folder into which sheets with advertising information are placed (US No. 4842303A, 06/27/1989). However, the execution of the booklet folder from two combined sheets, with the possibility of folding, does not allow reliable storage of sheets with advertising information in it and, in addition, it does not provide for the placement of specialized information in it. The technical result is an increase in the convenience of using information. For this, the booklet folder is made of at least three combined main sheets with the possibility of folding; additional sheets are attached to the lower parts of one of the main marginal and central sheets, having dimensions of at least two times smaller than the dimensions of the main sheets with the possibility of folding, and a coupon made with the possibility of tearing is attached to the bottom of the other main extreme sheet; at the same time, advertising information is applied to all surfaces of the main and additional sheets, and specialized and advertising information printed on separate or stitched sheets is embedded in pockets formed by folded additional sheets. Additional sheets of the booklet folder may have slots for placing additional advertising information or discount cards in them.

Ha figure 1 shows the expansion of the booklet folder with an indication of the order of folding (folding) sheets, where 1 is a coupon, 2 is additional sheets, 3 main sheets.

The tool for posting specialized and advertising information does not require a job description, because after folding the booklet’s folder and placing information carriers in it, it is ready to perform the functions assigned to it.

Specialized information may indicate the subject of advertising information.

For example, specialized information for the bride and groom can be placed in a booklet folder in the form of a printed publication “Legal Foundations of the Family, which organically combines legal and thematic advertising information; the coupon of the booklet folder contains information about the date, time and place of the wedding, discounts on the purchase of goods and the provision of services necessary for the wedding, which are advertised on the sheets of the booklet folder.

Claims (1)

Means for placement of specialized and advertising information, made in the form of a folding booklet folder, characterized in that the booklet folder consists of three connected main sheets with the possibility of folding, additional sheets of size are attached or made together to the lower parts of one extreme and central main sheets, at least two times smaller than the base sheets with the possibility of folding, and at the bottom of the other extreme sheet attached or made together a coupon with the possibility of folding or separation, while advertising information is applied to the surface of the main and additional sheets, and specialized and advertising information printed on separate or stitched sheets are placed in pockets formed by folded additional sheets.