KR20250094166A - Advertising management platform system and method linking broadcast advertising time and product price - Google Patents

Abstract

The present invention relates to an advertisement management platform system and method that link advertisement time and product price, and provides advertisement information and product information to consumers in a linked manner, thereby allowing consumers to purchase products at a lower price and increasing consumers' immersion in advertisements. In addition, the present invention provides an advertisement management platform system and method that can manage and register a database of advertisement viewing time exposed to consumers and a product discount rate and product purchase price in proportion to the advertisement viewing time, and provide the database to sellers (or advertisers).

Description

Advertising management platform system and method linking broadcast advertising time and product price { Advertising management platform system and method linking broadcast advertising time and product price }

The present invention relates to an advertisement management platform system and method that link advertisement time and product price, and more specifically, to an advertisement management platform system and method that can discount the purchase price of a product to a consumer purchasing the product in proportion to the exposure time of the advertisement, thereby enabling the consumer to purchase the product at a lower price and increasing the consumer's immersion in the advertisement, thereby maximizing the advertisement effect.

Recently, due to the development of the Internet, Internet shopping has become active, in which consumers use smartphones or computers to access Internet shopping malls, search for product information, order items, make payments, and then receive the products.

Various attempts are being made to increase the advertising effect of products sold in Internet shopping malls, etc., and in relation to this, registered patent no. 10-1774794 (reference 1) and registered patent no. 10-1867183 (reference 2) have been proposed.

The above reference 1 relates to a product sales system using an advertisement in which a discount rate is set as an identification mark and a product sales method using the same, and proposes a product sales system using an advertisement in which a discount rate is set as an identification mark that induces the purchase of products by using the discount rate set in the identification mark displayed in the advertisement and a product sales method using the same. However, the above reference 1 only allows viewers to check the discount rate of the product while watching the advertisement, so in the case of advertisements with low discount rates, there is still a high possibility that the viewer will change the channel or move to another page.

In addition, the above-mentioned reference 2 relates to a method for a real-time relay service of a home shopping broadcast for activating e-commerce, and proposes a method of inducing customer participation by popping up an event window for drawing events such as prizes, discount coupons, and mileage when a customer watches a home shopping broadcast video filmed in real time for TV or Internet broadcasting, thereby immersing the customer in the home shopping broadcast. However, the above-mentioned reference 2 may interfere with the customer's immersion in the home shopping broadcast by making the customer focus on the event when watching the home shopping broadcast video, and such a method still has limitations in directly applying it to advertisements shown before, after, or in the middle of various broadcasts to increase the advertising effect.

Reference 1: Patent Registration No. 10-1774794 Reference 2: Patent Registration No. 10-1867183

Therefore, in order to solve the problems of the prior art, the present invention aims to provide an advertisement management platform system and method that can discount the purchase price of a product in proportion to the exposure time of the advertisement, thereby enabling consumers to purchase the product at a lower price and increasing consumers' immersion in the advertisement.

In particular, the present invention aims to provide an advertisement management platform system and method that allows a purchaser of a product to intuitively know the degree of discount on the purchase price of a product in proportion to the advertisement viewing time, and to register and manage a database of advertisement viewing time exposed to the consumer and the product discount rate and product purchase price in proportion to the advertisement viewing time, and to provide the database to the seller (or advertiser).

In addition, the present invention aims to provide an advertisement management platform system and method that can maximize the consumer's advertisement immersion by allowing the consumer to purchase a product at the lowest price (or no margin) by stopping (or ending) the advertisement when the consumer watches the advertisement to the end.

To solve such technical problems, the present invention;

The present invention provides an advertisement management platform that links advertisement time and product price, characterized by including: an advertisement management platform server that registers and manages advertisement information and product information including the regular price of the product in a database, calculates and displays a discount rate in proportion to the advertisement exposure time exposed to the consumer when the advertisement information is exposed, and calculates the actual purchase price of the product by deducting the discount amount from the regular price of the product; and a consumer terminal that accesses the advertisement management platform server via the Internet to check the advertisement information, product information, and a bar in the shape of a stick, and transmits order request information requesting the purchase of the product at the actual purchase price of the product to the advertisement management platform server.

At this time, it is characterized by further including a seller terminal that can access the advertisement management platform server via the Internet to register the advertisement information and product information and check the advertisement exposure time and product order information.

In addition, the above-mentioned advertisement management platform server is characterized by calculating a discount rate or discount amount in proportion to the advertisement exposure time exposed to the consumer when the above-mentioned advertisement information is exposed and displaying the calculated discount rate or discount amount as a bar.

In addition, the above-mentioned advertisement management platform server is characterized by receiving advertisement information generated by shooting an advertisement video from an advertisement information provision means or from a seller terminal.

In addition, the database of the advertisement management platform server is characterized by including a customer information DB for registering and managing customer information by accessing the homepage, a product list DB for registering and managing multiple product lists sold to consumers through the homepage, a product and advertisement information DB for registering and managing product information and advertisement information registered in the product list DB, a product order information DB for registering and managing product order information of consumers who ordered products based on the actual purchase price of the product after deducting a discount amount from the product sales price reflecting the exposure time of the advertisement, and a product payment information DB for registering and managing product payment information paid to a financial server based on the product order information.

In addition, the present invention;

The present invention also provides an advertisement management method that links advertisement time and product price, characterized by including the following steps: a first step for displaying a product transaction page including product information and advertisement information regarding a specific product when a selection request information for a specific product is received from a consumer terminal; a second step for displaying advertisement information displayed on the product transaction page and displaying a discount rate or discount amount of the product in a bar shape in proportion to the playback time of the advertisement information; a third step for displaying the advertisement information on the product transaction page in a paused state when a pause request information is received from the consumer terminal or it is determined that the set playback time of the advertisement has elapsed; and a fourth step for generating product order information including an actual purchase price of the product and registering it in a database when order request information is received from the consumer terminal.

At this time, prior to the first step, the method further comprises the step of registering product information and advertisement information collected through the seller terminal in the product and advertisement information DB of the database, and at the same time updating product list information including the product information and displaying it on the homepage.

And the second step is characterized by displaying in real time, together with product information, a bar in the shape of a bar proportional to the discount rate or discount amount according to the actual playback time compared to the set playback time of the advertisement information when the advertisement information is played.

In addition, the fourth step is characterized by being a step of generating product order information including advertisement exposure time, discount rate, discount amount, and actual product purchase price and registering it in a database when order request information is received from a consumer terminal.

And, after the fourth step, it is characterized by further including a first step of registering in a database the product payment information regarding the actual purchase price of the product included in the product order information received from the financial server.

According to the present invention, since a purchaser of a product can visually confirm the extent to which the purchase price of the product decreases in proportion to the advertisement viewing time, the consumer's immersion in the product and advertisement can be increased, and since the purchase price of the product can be discounted in proportion to the advertisement exposure time, there is an advantage in that the consumer can be induced to purchase a cheaper product.

In addition, according to the present invention, a purchaser of a product can easily and intuitively check the discount rate or discount price of the product purchase price in proportion to the advertisement exposure (or viewing) time, and the advertisement viewing time exposed to the consumer and the product discount rate and product purchase price in proportion to the advertisement viewing time are registered and managed in a database, so that the seller (or advertiser) can utilize it as objective data on the occurrence of advertisement effects through quantitative data management on the advertisement exposure time as well as the product sales volume.

In addition, according to the present invention, when a consumer watches the advertisement to the end, the advertisement is paused (or ended) so that the consumer can purchase the product at the lowest price (or no margin), thereby suppressing the consumer from arbitrarily pausing or ending the advertisement until the end, thereby having the advantage of maximizing the immersion in the advertisement and the advertising effect.

Figure 1 is a diagram showing the overall configuration of an advertisement management platform system that links advertisement time and product price according to the present invention.
Figure 2 is a detailed configuration diagram of a management platform server according to the present invention.
Figure 3 is a control flow diagram for an advertisement management service that links advertisement time and product price according to the present invention.

Hereinafter, the advertising management platform system and method linking advertising time and product price according to the present invention will be described in detail with reference to the attached drawings. In addition, the embodiments described in this specification and the configurations depicted in the drawings are only the most preferred embodiments of the present invention, and do not represent all of the technical ideas of the present invention, so that various equivalents and modified examples may be substituted for them at the time of this application.

FIG. 1 and FIG. 2 are drawings illustrating an advertisement management platform system that links advertisement time and product price according to one embodiment of the present invention.

According to this, the advertisement management platform system linking the advertisement time and product price according to the present invention is a system that can maximize the viewer's immersion when the advertisement is exposed, thereby increasing the product sales effect, improving the advertiser's brand image, or increasing the product advertisement effect.

Here, the above advertisement includes not only product sales videos resulting from the launch of a new product by the seller (or advertiser), but also brand promotional videos, public service advertisements, etc.

In addition, the products subject to e-commerce of the present invention include not only physical products such as daily necessities or clothing, but also various products such as travel, distance education, and various software.

This invention can be widely applied not only to TV home shopping broadcasts conducted by professional shopping hosts who sell products, but also to Internet home shopping broadcasts conducted by Internet broadcasters (BJ: Broadcasting Jockey) due to the activation of Internet personal broadcasting.

The advertisement management platform system linking the advertisement time and product price according to the present invention includes an advertisement management platform server (100) which registers and manages advertisement information and product information including the name, regular price, remaining quantity, etc. of products that are linked to the advertisement information and can be sold to consumers in a database (110), and calculates the actual purchase price (or product discount price) of the product by deducting a discount amount from the product regular price (or regular sale price) according to the advertisement exposure time exposed to the consumer when the advertisement information is exposed; a consumer terminal (200) which connects to the advertisement management platform server (100) via the Internet to check the advertisement information and product information and purchase the product at the actual purchase price; and a seller terminal (300) which connects to the advertisement management platform server (100) via the Internet to register the advertisement information and product information and check various information related to the corresponding product and advertisement, such as the advertisement exposure time and product order information.

Hereinafter, the configuration of each part of the present invention will be described in detail.

First, the above-mentioned advertisement management platform server (100) includes a homepage (101) that can be accessed by multiple unspecified persons, so that it can be accessed by an administrator terminal (400) in addition to a consumer terminal (200) and a seller terminal (300). Accordingly, an administrator can access the advertisement management platform server (100) from a remote location or the like using an administrator terminal (400) and perform various management functions.

This advertisement management platform server (100) can receive advertisement information generated by shooting an advertisement video from an advertisement information providing means (500) or from a seller terminal (300), and this advertisement information providing means (500) can use various means such as a PC or laptop equipped with a camera capable of shooting an advertisement video.

In addition to a PC or laptop that can access the homepage (101) of the advertisement management platform server (100) via the Internet, the consumer terminal (200), seller terminal (300), and administrator terminal (400) can also use various smart terminals such as smartphones and tablet PCs that customers can carry.

Meanwhile, the above-mentioned advertisement management platform server (100) registers product information linked to advertisement information through the above-mentioned homepage (101) and simultaneously creates a product list and registers it in the database (110).

Accordingly, when a consumer accesses the homepage (101) of the advertisement management platform server (100) using a consumer terminal (200), multiple product lists are displayed, and when the consumer selects a specific product from the product list, a product transaction page (101a) is displayed, and advertisement information and product information are displayed together on this product transaction page (101a), and can be checked through the consumer terminal (200).

Of course, multiple unspecified consumers can access the homepage (101) of the advertising management platform server (100) using a consumer terminal (200) regardless of whether or not they are registered as members, and it is natural that they must be registered as members when purchasing a product.

Accordingly, the database (110) of the advertisement management platform server (100) includes a customer information DB (111) for registering and managing customer information by accessing the homepage (101), a product list DB (112) for registering and managing multiple product lists sold to consumers through the homepage (101), a product and advertisement information DB (113) for registering and managing product information and advertisement information registered in the product list DB (112), a product order information DB (114) for registering and managing product order information of consumers who ordered products based on the actual purchase price of the product after deducting a discount amount from the product sales price reflecting the exposure time of the advertisement, and a product payment information DB (115) for registering and managing product payment information paid to a financial server (600) based on the product order information.

At this time, the customer information DB (111) registers and manages customer information such as ID, password, and address of consumers and sellers (including advertisers) who have registered as members.

And the above product list DB (112) registers and manages multiple product list information displayed on the homepage (101).

In addition, the above product and advertisement information DB (113) registers and manages product information such as the name of the product registered as the product list information, the product regular price, the maximum discount rate, the maximum discount amount, etc., and various products that the seller wishes to sell, and advertisement information such as promotional advertisements for improving the brand image of the advertiser. In this case, the product information is collected from the seller terminal (300), and the advertisement information can be provided from the advertisement information provision means (500) or the seller terminal (300). At this time, if the product information and the advertisement information are mutually related, the advertisement effect of the product being sold can be maximized, but even if the product information and the advertisement information are not necessarily related, the product information and the advertisement information can be displayed together on the product transaction page (101a).

Here, the above advertising information includes photos, videos, etc., and is displayed to consumers by opening a specific photo or playing a video for a set period of time (e.g., 10 to 30 seconds). At this time, a playback bar indicating the playback time may be provided at the bottom of the above advertising information, through which the entire (total) playback time of the advertisement can be checked, and the advertising information can be played, stopped, etc., as needed.

Meanwhile, the above product transaction page (101a) automatically calculates a discount amount using a discount rate calculated in proportion to the advertisement exposure time according to the playback, stop, or termination of the advertisement information, and automatically calculates and displays the product purchase price paid by the consumer at the time of purchase by deducting the discount amount from the regular price of the product.

For example, when a consumer accesses the homepage (101) of an advertisement management platform server (100) using a consumer terminal (200) and selects a specific product, selection request information is transmitted to the advertisement management platform server (100), and the advertisement management platform server (100) displays product information and advertisement information together through a product transaction page (101a) regarding the specific product.

At this time, when the advertisement information is played on the product transaction page (101a), the discount rate according to the actual playback time compared to the set playback time (or total playback time) of the advertisement information is calculated in proportion and displayed in real time as a bar in the shape of a bar together with the product information. Of course, the discount rate can be displayed as a bar in the product transaction page (101a), but it is also possible to calculate the discount amount using the discount rate and display the discount amount in real time as a bar in the shape of a bar together with the product information. That is, the product transaction page (101a) can calculate the discount rate or discount amount in proportion to the advertisement exposure, and by displaying the bar in the shape of a bar in proportion to the discount rate, the consumer can be immersed in the advertisement and product purchase. Of course, the discount rate or discount amount can be displayed in the form of a horizontal or vertical bar, and if it is easily visually confirmed, it is also possible to implement it so that the color changes from 0 o'clock in the center of the original in a clockwise direction, and such a degree of design change also falls within the scope of the rights of the present invention.

In this case, when the consumer operates the consumer terminal (200) and clicks on the play bar of the advertisement information displayed on the product transaction page (101a), the request for suspension is received by the advertisement management platform server (100), and the advertisement information on the product transaction page (101a) is suspended, and accordingly, the length of the bar-shaped discount rate that has been applied is no longer increased and is displayed in a suspended state.

In this way, when the consumer checks the product information through the consumer terminal (200) while the advertisement is being displayed and clicks the order button, the order request information is received by the advertisement management platform server (100), and the product order information including the advertisement exposure time, discount rate, discount amount, and actual purchase price of the product is generated and displayed on the product transaction page (101a) and registered in the product order information DB (114). When the consumer operates the consumer terminal (200) to access the financial server (600) and pays the actual purchase price of the product included in the product order information, the payment information is registered in the payment information DB (115).

For example, if the maximum discount rate for a product whose regular price is 10,000 won displayed on the product transaction page (101a) of the advertisement management platform server (100) is 10% of the regular price and the set playback time (or total playback time) of the advertisement linked to the product is set to 20 seconds, and the consumer stops the advertisement after watching it for 10 seconds (the actual playback time during which the advertisement was exposed), then 50% (10 seconds) of the total length (20 seconds) of the advertisement information has been played, so the discount rate becomes 5%, and the discount amount reflecting the discount rate is 500 won, so the actual purchase price of the product that the consumer can purchase is 9,500 won, and the advertisement exposure time, discount rate, discount amount, and actual purchase price of the product calculated on the product transaction page (101a) are displayed. Of course, the product order information including the advertisement exposure time, discount rate, discount amount, and actual product purchase price calculated in this manner is registered in the product order information DB (114) of the database (110) when the consumer checks the product information through the consumer terminal (200) and clicks the order button, and the order request information is received by the advertisement management platform server (100).

Meanwhile, if the consumer does not operate the playback bar of the advertisement information while the advertisement information displayed on the product transaction page (101a) of the advertisement management platform server (100) is being exposed and the request for suspension is not received and the set playback time (or total playback time) of the advertisement has elapsed, the advertisement information displayed on the product transaction page (101a) is automatically stopped (or terminated), and the bar-shaped bar that shows the discount rate is also stopped.

When the user checks the product information and clicks the order button to request an order, and the order request information is received by the advertisement management platform server (100), the product order information including the maximum discount rate, maximum discount amount, and actual purchase price of the product is displayed on the product transaction page (101a) and registered in the product order information DB (114). When the consumer operates the consumer terminal (200) to access the financial server (600) and pays the actual purchase price of the product included in the product order information, the payment information is registered in the payment information DB (115). This allows the consumer to purchase the product at the lowest price (or no margin), thereby maximizing the buyer's immersion in the advertisement.

For example, if the maximum discount rate of a product whose regular price is 10,000 won displayed on the product transaction page (101a) of the advertisement management platform server (100) is 10% of the regular price and the total playback time of the advertisement linked to the product is set to 20 seconds, and the consumer watches the advertisement until the end, 100% (10 seconds) of the total length (20 seconds) of the advertisement information has been played, so the discount rate becomes 10%, and the discount amount reflecting the discount rate is 1,000 won, so the actual purchase price of the product that the consumer can purchase is 9,000 won, and the maximum discount rate, maximum discount amount, and actual purchase price of the product calculated on the product transaction page (101a) are displayed. Of course, the product order information including the maximum discount rate, maximum discount amount, and actual product purchase price calculated in this manner is registered in the product order information DB (114) of the database (110) when the consumer checks the product information through the consumer terminal (200) and clicks the order button, and the order request information is received by the advertisement management platform server (100).

And the seller (or advertiser) of the above product can register the product by accessing the advertisement management platform server (100) using the seller terminal (300), and can check various information related to the advertisement, such as the advertisement exposure time and product sales information, and the administrator can monitor and control the operating environment by accessing the advertisement management platform server (100) using the administrator terminal (400).

Meanwhile, multiple consumers can access the homepage (101) of the advertisement management platform server (100) using a consumer terminal (200), register as members by entering customer information if they are not registered as members, and complete an order by going through the process of purchasing quantity and payment for products advertised on the product transaction page (101a). Such product order information is registered and managed in the product order information DB (114).

Hereinafter, with reference to FIG. 3, an advertisement management service process linking advertisement time and product price according to the present invention is described.

First, the advertisement management platform server (100) collects product information and advertisement information collected by the seller through the seller terminal (300) and advertisement information collected from the advertisement information provision means (500) and registers them in the product and advertisement information DB (113) of the database (110), and at the same time, updates the product list information by reflecting newly added or deleted products and registers it in the product list DB (112), and at the same time, displays the updated product list information on the homepage (101). (S1)

At this time, if a consumer accesses the homepage (101) using a consumer terminal (200) such as a PC or smartphone, the consumer can check the product list information using the consumer terminal (200). Then, the consumer registers customer information such as an ID, password, and address through the consumer terminal (200) to become a member or logs in as a member if he or she is an opportunity source. Such member registration information is stored in the customer information DB (111), and when the login information is entered into the homepage (101) of the advertisement management platform server (100), it is compared with the member information registered in the customer information DB (111) of the database (110) to check whether the member has been registered.

After performing the above step (S1), when a consumer registered as a member selects a specific product with a consumer terminal (200), selection request information is transmitted to the advertisement management platform server (100), and the advertisement management platform server (100) displays and provides a product transaction page (101a) including product information and advertisement information regarding the specific product. (S2)

At this time, the advertisement information displayed on the above product transaction page (101a) is played, and the discount rate or discount amount of the product is displayed in a bar shape in proportion to the playback time of the advertisement information, so that the consumer can check it with the consumer terminal (200). (S3)

Thereafter, the advertisement management platform server (100) monitors whether the request for stopping the playback of advertisement information is received based on whether the consumer manipulates the playback bar of the advertisement information displayed on the product transaction page (101a) by manipulating the consumer terminal (200) or whether the set playback time (or total playback time) of the advertisement has elapsed. Here, if the advertisement management platform server (100) determines that the request for stopping the playback is received or the set playback time (or total playback time) of the advertisement has elapsed, it stops the advertisement information on the product transaction page (101a) and the length of the bar-shaped bar no longer increases and is displayed in a stopped state (S4).

And when the advertisement management platform server (100) receives order request information after the consumer checks product information through the consumer terminal (200) and clicks the order button, it creates product order information including advertisement exposure time, discount rate, discount amount, actual purchase price of the product, purchase quantity of other products, payment conditions, etc., and displays it on the product transaction page (101a) and registers it in the product order information DB (114). (S5) Of course, when a consumer who is not logged in clicks the order request, a login window pops up and the login and membership registration process is performed.

Afterwards, when the consumer operates the consumer terminal (200) to access the financial server (600) and pays the actual purchase price of the product included in the product order information, the advertisement management platform server (100) receives payment information from the financial server (600) and completes the consumer's product purchase by registering the product payment information in the product payment information DB (115). (S6)

The above description is an illustrative description of the technical idea of the present invention, and it will be apparent to those skilled in the art that various modifications and variations can be made without departing from the essence of the present invention. The scope of protection of the present invention should be interpreted by the claims below, and all technical ideas within a scope equivalent thereto are included in the scope of the rights of the present invention.

100: Ad Management Platform Server 101: Home Page
101a: Commodity Transaction Page 110: Database
111: Customer information DB 112: Product list DB
113: Product and advertising information DB 114: Product order information DB
115: Product Payment Information DB 200: Consumer Terminal
300: Seller Terminal 400: Admin Terminal
500: Advertising information provision tool

Claims (10)

An advertisement management platform server (100) that registers and manages advertisement information and product information including the regular price of the product in a database (110), calculates and displays a discount rate or discount amount in proportion to the advertisement exposure time exposed to the consumer when the advertisement information is exposed, and calculates the actual purchase price of the product by deducting the discount amount from the regular price of the product; and
An advertisement management platform system that links advertisement time and product price, characterized by including a consumer terminal (200) that connects to the advertisement management platform server (100) via the Internet to check the advertisement information, product information and a bar in the shape of a stick, and transmits order request information requesting a product purchase at the actual purchase price to the advertisement management platform server (100).
In paragraph 1,
An advertisement management platform system that links advertisement time and product price, characterized by further including a seller terminal (300) that can access the advertisement management platform server (100) via the Internet to register the advertisement information and product information and check the advertisement exposure time and product order information.
In paragraph 1,
An advertisement management platform system that links advertisement time and product price, characterized in that the advertisement management platform server (100) calculates a discount rate or discount amount in proportion to the advertisement exposure time exposed to the consumer when the advertisement information is exposed and displays it as a bar.
In paragraph 1,
The above advertisement management platform server (100) is an advertisement management platform system that links advertisement time and product price, characterized in that it receives advertisement information generated by shooting an advertisement video from an advertisement information provision means (500) or receives it from a seller terminal (300).
In paragraph 1,
An advertisement management platform system that links advertisement time and product price, characterized in that the database (110) of the advertisement management platform server (100) includes a customer information DB (111) for registering and managing customer information by accessing the homepage (101), a product list DB (112) for registering and managing multiple product lists sold to consumers through the homepage (101), a product and advertisement information DB (113) for registering and managing product information and advertisement information registered in the product list DB (112), a product order information DB (114) for registering and managing product order information of consumers who ordered products based on the actual purchase price of the product after deducting a discount amount from the product sales price reflecting the exposure time of the advertisement, and a product payment information DB (115) for registering and managing product payment information paid to a financial server (600) based on the product order information.
A first step of displaying a product transaction page (101a) including product information and advertising information about a specific product when a selection request information for a specific product is received from a consumer terminal (200);
The second step is that the advertisement information displayed on the above product transaction page (101a) is played and the discount rate or discount amount of the product is displayed in proportion to the playback time of the advertisement information;
A third step of displaying advertisement information on a product transaction page (101a) in a stopped state when a request for suspension is received from the consumer terminal (200) or it is determined that the advertisement's set playback time has elapsed;
An advertisement management method that links advertisement time and product price, characterized by including a fourth step of generating product order information including the actual purchase price of the product and registering it in a database (110) when order request information is received from the consumer terminal (200).
In paragraph 6,
An advertisement management method that links advertisement time and product price, characterized by further including a first step of registering product information and advertisement information collected through the seller terminal (300) in the product and advertisement information DB (113) of the database (110) prior to the first step, and at the same time updating product list information including the product information and displaying it on the homepage (101).
In paragraph 6,
The above second step is an advertisement management method that links advertisement time and product price, characterized in that when the advertisement information is played, a bar in the shape of a bar proportional to the discount rate or discount amount according to the actual playback time compared to the set playback time of the advertisement information is displayed in real time together with product information.
In paragraph 6,
The above fourth step is a method for managing advertisements by linking advertisement time and product price, characterized in that when order request information is received from a consumer terminal (200), product order information including advertisement exposure time, discount rate, discount amount, and actual purchase price of the product is created and registered in a database (110).
In paragraph 6,
An advertisement management method that links advertisement time and product price, characterized by further including a first step of receiving product payment information regarding the actual purchase price of the product included in the product order information from a financial server (600) after the fourth step above and registering the information in a database (110).