KR20230056900A - Method for providing advertisements according to price fluctuations and the system thereof - Google Patents

Abstract

The present invention relates to a method for providing an advertisement in accordance with a price change and a system therefor, which request an advertisement purchase of a product from an advertiser at a sale price drop time of the product and provide a customer with an advertisement message on the product to which sale price drop information is applied. An objective of the present invention is to increase the purchase probability of a product. The method for providing an advertisement in accordance with a price change comprises: a step of requesting an advertisement purchase of a first product with a sale price drop possibility from a first advertiser for the first product; a step of generating an advertisement message with sale price drop information of the first product applied thereto and providing the advertisement message for a customer if the first advertiser agrees to the advertisement purchase; and a step of terminating the transmission of the advertisement message at a sale termination time of the first product.

Description

Method and system for providing advertisement according to price change

The present invention relates to a method and system for providing advertisements according to price fluctuations, and more particularly, to a technology for providing a customer with an advertisement message about a product to which sales price drop information is applied when the sales price of a product decreases.

In order to notify members (or users, users, customers) of promotions or event notifications from companies that provide tangible and intangible services based on members, they receive advertising notification consent and send advertising notification messages about internal events via SMS, app push messages, etc. to members (hereinafter referred to as 'customers').

From the point of view of the service provider, the message is sent for advertising purposes, but from the point of view of the customer, it is valuable as content when it is transmitted according to personal taste because there are cases in which it contains useful discount information on services of interest. Accordingly, the event message sending function is gradually personalized and advanced to improve user satisfaction.

In order to sell advertising products based on these advertising services to advertisers at a high unit price, the conversion rate for the advertiser's needs (needs or purpose) must be high, and for this, there is a possibility that there will be a page or interest related to the content that is generally displayed. Efforts are being made to advance targeting to be exposed to this high level of customers.

However, since it is not recognized as valuable information just because the relationship and interests are matched from the customer's point of view, there is a limit to increasing the customer's purchase motivation for the advertisement product.

In particular, in the case of products with a large decrease in stock value in a short period of time, for example, fresh products with short expiration dates, accommodation vouchers, tickets, etc., price reduction is often applied to increase the probability of purchase by customers. If is delivered to enough potential customers before the stock value drops significantly, it is highly likely to become an attractive advertising product.

Accordingly, the present invention relates to a technology for requesting an advertiser of a product to purchase an advertisement before the stock value of the product decreases, and delivering an advertisement message to a potential purchase target customer according to the advertiser's participation in the advertisement purchase.

An object of the present invention is to request an advertiser who sells a product to purchase an advertisement for a product whose sales price is likely to decrease, and if the advertiser agrees to purchase the advertisement, interest in the product is increased at the time of the sales price drop when the sales price is lower than before. It is intended to provide an advertisement message to customers with sales price drop information in the form of a push (PUSH).

A method for providing advertisements according to price fluctuations in an intermediary platform that provides information related to advertisements according to a point in time when the sales price of a first product of a first advertiser decreases according to an embodiment of the present invention, in which a first product with a possibility of a decrease in sales price Requesting a first advertiser to purchase an advertisement for the first product, generating an advertisement message to which sales price decrease information of the first product is applied when the first advertiser agrees to purchase an advertisement, and sending the advertisement message to the customer and terminating the transmission of the advertisement message according to the end of sale of the first product.

The requesting step may request the first advertiser to purchase an advertisement for a decrease in the sales price of the first product and induce an advertisement for the first product for which there is a possibility of a decrease in sales price depending on the expiration date of the product and the quantity in stock. .

In the providing step, when the first advertiser participates in the advertisement purchase according to the decision to purchase the advertisement, the advertisement message including the sales price decrease information may be provided to the customer when the sale price of the first product decreases. .

In the providing step, the advertisement message may be transmitted to the customer who has agreed to receive the preferred advertisement of the advertisement service related to the first product.

In the processing, the transmission of the advertisement message may be stopped according to the end of the sale of the first product of the first advertiser.

In addition, the method for providing advertisements according to price fluctuations according to an embodiment of the present invention is a contract based on an advertisement contract for the first advertiser providing user information and a contract in the form of a fixed amount per sending, per impression, or per click of the advertisement message. The method may further include a step of charging an advertisement fee through a contract.

In the advertisement providing system according to the price change in the mediation platform that provides information related to the advertisement according to the timing of the decrease in the sales price of the first product of the first advertiser according to the embodiment of the present invention, the first product whose sale price may decrease An advertisement purchase request unit for requesting a first advertiser to purchase an advertisement for the first product, and when the first advertiser agrees to purchase an advertisement, generates an advertisement message to which sales price decrease information of the first product is applied, and the advertisement It includes an advertisement providing unit providing a message to a customer and an advertisement processing unit terminating the transmission of the advertising message according to the end of sale of the first product.

The advertisement purchase request unit may request the first advertiser to purchase an advertisement to induce a decrease in the sales price of the first product and an advertisement for the first product for which there is a possibility of a decrease in sales price depending on the expiration date of the product and the quantity in stock. .

When the first advertiser participates in the advertisement purchase according to the advertisement purchase decision, the advertisement providing unit may provide the advertisement message including the sales price decrease information to the customer when the sale price of the first product decreases.

The advertisement providing unit may transmit the advertisement message to the customer who has agreed to receive the preferred advertisement of the advertisement service related to the first product.

The advertisement processing unit may stop transmission of the advertisement message according to the end of the sale of the first product of the first advertiser.

In addition, the advertisement providing system according to price fluctuations according to an embodiment of the present invention is a contract based on the advertisement contract for the first advertiser providing user information and a contract in the form of a fixed amount per sending, per impression, or per click of the advertisement message. It may further include a billing unit for billing advertising expenses through a contract.

According to an embodiment of the present invention, an advertiser who sells a product is requested to purchase an advertisement for a product whose sales price may decrease, and if the advertiser agrees to purchase the advertisement, at the time of a decrease in the selling price compared to the previous sales price, the corresponding product It is possible to increase the probability of purchasing a product by providing an advertisement message to which sales price drop information is applied to a customer interested in in a push form.

According to an embodiment of the present invention, in the case of products with a sales deadline, such as fresh products, lodging coupons, and tickets, there is a problem of having to sell them quickly because a lot of inventory is generated in a short period of time. Customers can be induced to purchase effective products through message push (PUSH) method.

1 is an exemplary diagram for explaining a method of providing advertisements according to price changes according to an embodiment of the present invention.
2 is a flowchart illustrating an operation of a method for providing advertisements according to price changes according to an embodiment of the present invention.
3 is an exemplary diagram for explaining a service process between an advertisement providing system, an advertiser, and a customer according to an embodiment of the present invention.
4 is a block diagram illustrating a detailed configuration of a system for providing advertisements according to price changes according to an embodiment of the present invention.

Advantages and features of the present invention, and methods of achieving them, will become clear with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and will be implemented in various forms different from each other, only these embodiments make the disclosure of the present invention complete, and common knowledge in the art to which the present invention pertains. It is provided to completely inform the person who has the scope of the invention, and the present invention is only defined by the scope of the claims.

Terms used in this specification are for describing the embodiments and are not intended to limit the present invention. In this specification, singular forms also include plural forms unless specifically stated otherwise in a phrase. As used herein, "comprises" and/or "comprising" means that a stated component, step, operation, and/or element is present in the presence of one or more other components, steps, operations, and/or elements. or do not rule out additions.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used in a meaning commonly understood by those of ordinary skill in the art to which the present invention belongs. In addition, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless explicitly specifically defined.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in more detail. The same reference numerals are used for the same components in the drawings, and redundant descriptions of the same components are omitted.

The gist of the embodiments of the present invention is to provide an advertisement message to which sales price drop information is applied to potential purchase target customers who are interested in the product at the time of product price drop.

The present invention targets companies in an intermediary platform that collects companies selling tangible and intangible products, including open markets, and provides advertising services, and sells products to potential customers before the stock value of products that can be sold decreases significantly. It is an advertising business model that exposes.

When there is a possibility of a decrease in the sales price of a product compared to the previous one for any reason, the advertiser for the product is requested to purchase an advertisement for the product, and if the advertiser participates in purchasing the advertisement, at the time the sales price of the product decreases, the corresponding product To customers who are interested in the product, an advertisement message to which sales price drop information is applied is provided in the form of a push (PUSH). In particular, in the case of products with a sales period, such as fresh products, accommodation coupons, tickets, or sales and rentals, it is characterized by providing advertisements capable of inducing a large number of potential customers to purchase the products in a short period of time.

Hereinafter, the present invention will be described in detail with reference to FIGS. 1 to 4 .

1 is an exemplary diagram for explaining a method of providing advertisements according to price changes according to an embodiment of the present invention.

As shown in FIG. 1, the present invention is to provide services by gathering companies that sell a number of tangible and intangible products, including open markets, through an intermediary platform. am. Advertisers or vendors can provide product information to the mediation platform, agree to the product being exposed, and pay advertising costs according to the exposure of the advertisement.

In the present invention, the advertiser may be a seller advertiser who sells tangible and intangible products. The seller-advertiser may be a seller who operates a personal shopping mall, his/her own mall, or a seller who registers a product to be sold in an open market. Selling price Advertisers post advertisements for products and products on the advertising platform (or open market) of open market advertisers, and provide a certain amount (advertising fee) for advertisement exposure. At this time, products and advertisements for products posted on the open market are classified and posted according to a specific category or specific keyword, and when a customer using a portal site or open market searches for a search keyword for a product, a search result corresponding to the search result is displayed. You can display search ads.

Open markets may include Gmarket, Auction, Coupang, 11th Street, or WeMakePrice, and open market advertisers provide search advertisements based on search keywords or search conditions found on portal sites such as Naver, Daum, and Nate, The search advertisement may be an advertisement registered by a seller advertiser. For example, an advertiser according to an embodiment of the present invention may be a seller located in Gmarket, Auction, Coupang, 11th Street or WeMakePrice, a hotel located in Yanolja or Interpark, a ticket seller, or a direct store. Real estate agents, etc. may all apply.

Here, the advertiser and the customer may be at least one or more plural, and may be performed using at least one terminal (or electronic device) of a smartphone, a desktop PC, a mobile terminal, a PDA, a laptop computer, and a tablet PC, and the terminal may include a touch screen type display capable of performing a predetermined set of functions through a screen including a touch-sensing area, and may be a device including one or more physical buttons or virtual buttons. and the form is not limited thereto.

As described above, the method for providing advertisements according to price fluctuations according to an embodiment of the present invention can perform final payment for a product from a customer through an intermediary platform, and acts as an intermediate bridge moving to a store (or advertiser). may be In addition, the advertisement providing method according to the price change according to the embodiment of the present invention includes a charge per message (Cost Per Send), a charge per hour (Cost Per Time), a charge per click (Cost Per Click), and a charge per impression ( Applicable to all billing methods, such as Cost Per Impression) and Cost Per Sales, and ad contracts in the form of a fixed amount per sending, per impression, or per click, and advertising contracts for advertisers that provide user information Through the conclusion of a contract pursuant to

2 is a flowchart illustrating an operation of a method for providing advertisements according to price changes according to an embodiment of the present invention.

The method of FIG. 2 is performed by the advertisement providing system 400 according to price change according to the embodiment of the present invention shown in FIGS. 3 and 4, and the advertisement providing system according to price change according to the embodiment of the present invention ( 400) may be an intermediary platform for intermediary transmission of advertising messages.

Referring to FIG. 2 , in step S210, a first advertiser for a first product with a possibility of a drop in sales is requested to purchase an advertisement for the first product.

In step S210 , a first advertiser may be asked about a decrease in the sales price of the first product and an intention to purchase an advertisement to induce an advertisement for a first product for which there is a possibility of a decrease in sales price depending on the expiration date of the product and the quantity in stock. In step S210, among products such as fresh food, lodging vouchers, tickets, or sales and rental items sold by at least one advertiser registered in the mediation platform according to an embodiment of the present invention, there is a possibility of a decrease in sales price depending on the expiration date and inventory quantity A product to be extracted, and an advertiser selling the extracted product may be inquired about a decrease in the sales price of the product and an intention to purchase an advertisement to induce advertising.

Specifically, in step S210, the inventory quantity is identified every three months, one month, three weeks, two weeks, one week or one day before the product deadline, and if the inventory quantity compared to the product deadline is within a pre-specified range, for example , If the number of tickets in stock is 10 in a state where the expiration date of the performance tickets remains for one month, it is determined that there is a possibility of sale, and if the number of tickets in stock is 50, it can be determined that there is a possibility of a decrease in sales. However, the ratio and range of stock quantity according to the expiration date of the product is not limited to the above, and may be changed by the advertiser's choice.

Accordingly, in step S210, if a product with a possibility of a drop in sales price is confirmed, it may be confirmed whether the advertiser selling the product has a willingness to purchase an advertisement for a drop in sales price and advertising for the product. For example, in step S210, an advertiser may be requested to adjust a decrease in sales price of a product whose sales price may decrease, and a decrease in sales price may be adjusted by itself through support of a user discount coupon. Thereafter, in step S210, the advertiser's intent to publish the advertisement may be confirmed by sending a notification of 'encouragement to purchase advertisement' to induce the advertiser to purchase the advertisement at the time when the selling price decreases. Here, the advertisement execution refers to providing more direct advertisements compared to advertisements that expose products through existing portal sites or open markets or advertisements that are collectively exposed to customers interested in products, and purchase or search for the product. Indicates additional advertisement execution for providing direct advertisements in the form of a push (PUSH) to potential purchase target customers who have ever purchased or searched for products of the first advertiser. As another example, in step S210, an advertiser may confirm and register an intention to publish an advertisement before the sales price of the product decreases, and the advertisement may be published without obtaining consent from the advertiser at the time when the sales price of the product decreases. may be

Moreover, in the case of publishing an advertisement, an advertiser may select some information such as an advertisement purchase amount, a message advertisement delivery means, and advertisement targeting information according to the configuration of an advertisement product. For example, advertisers can select the amount of shipments or the amount of advertisements purchased for the maximum advertising budget, and can send short messages (SMS) / long messages (MMS) messages, KakaoTalk AlimTalk, application push (PUSH) and e-mail (for customers who have installed the app). e-mail), you can select one of the message advertisement delivery methods, and you can select an explicit customer information segment (gender/age, etc.) or a customer group of interest using customer behavior information (customers who have viewed the advertiser's products or advertiser's products). Customers who have viewed or purchased similar products of the same category or similar products, etc.) may select target targets for advertisement. Accordingly, in step S210, advertisements are published based on the quantity of advertisements purchased by the advertiser who has agreed to purchase advertisements, message advertisement delivery means, and targeting information for advertisements.

In step S220, if the first advertiser agrees to purchase the advertisement, an advertisement message to which sales price drop information of the first product is applied is generated, and the advertisement message is provided to the customer.

In step S220, if the first advertiser agrees to purchase the advertisement according to the decision to purchase the advertisement, an advertisement message including information about the decrease in selling price may be provided to the customer at the time when the price of the first product decreases (or when the selling price decreases). can Here, the price drop of the product is determined by the seller (or advertiser) or determined by the mediation platform of the present invention for mediating sales, and may be determined at a predetermined rate according to the expiration date and the quantity in stock. Accordingly, in step S220, at the point in time when the price of the first product decreases, an advertising message including price decrease information to which the price decrease is applied may be generated and provided to the customer. For example, in step S220, an advertisement message for a product to which sales price decrease information is applied may be provided to the customer, such as 'A discount of KRW 30,000 has started for S seats of performance A'.

In addition, in step S220, an advertisement message may be transmitted to a customer who has agreed to receive a preferred advertisement of the first advertisement service related to the first product.

Specifically, the present invention can confirm whether or not the customer has selected the consent to receive advertisements for the first advertisement service of the first advertiser, which is the customer's preferred company, and whether or not the customer has selected the consent to receive additional advertisements for the product of the first advertiser. You can check. Accordingly, in step S220, the first advertisement service for the first product of the first advertiser, which is the preferred company, as well as the second advertisement service, which is an additional advertisement for the first product, may be provided to the customer in the form of a message. The first advertisement service may indicate a basic advertisement service exposed by an advertiser registered in the mediation platform, and the second advertisement service may indicate an advertisement service additionally provided to customers according to the consent of the first advertiser to purchase advertisements.

Depending on the embodiment, if the customer agrees to the first advertisement service of the first advertiser but does not agree to the second advertisement service (additional advertisement), the advertisement providing method according to the price change according to the embodiment of the present invention provides the first advertisement service. Even for a customer who is a potential purchase target of a product, only an advertisement message for a basic first advertisement service may be exposed, and an advertisement message for a second advertisement service may not be provided.

In step S230, the transmission of the advertisement message is terminated according to the end point of sale of the first product.

In step S230, transmission of the advertisement message may be stopped according to the end of sale of the first product of the first advertiser. In step S230, when the sales period of the first product expires or the prepared quantity is exhausted, unnecessary overspending of advertising expenses can be prevented by predicting the point in time when the product sales end and stopping the transmission of the advertising message provided to the customer. . In this case, the end time may indicate when the inventory quantity remains around 5% of the total quantity, or when the sales deadline is one day or 12 hours before. However, the time of termination is not limited to the above.

Afterwards, in step S240, the method for providing advertisements according to price fluctuations according to an embodiment of the present invention sends an advertisement message about an advertisement service to the first advertiser that provides a contract in the form of a flat rate per shipment, per impression, or per click, and user information. You can charge advertising expenses through the conclusion of a contract according to the advertisement contract for

For example, in step S240, billing per message (Cost Per Send), billing per hour (Cost Per Time), billing per click (Cost Per Click), billing per impression (Cost Per Impression) of the advertising message provided to the customer ) or a cost per sales method, and the advertiser can be charged for advertising expenses according to the charging method.

3 is an exemplary diagram for explaining a service process between an advertisement providing system, an advertiser, and a customer according to an embodiment of the present invention.

The advertisement providing system 400 according to price fluctuations according to an embodiment of the present invention provides an advertisement service between an advertiser 10 and a customer 20 . The advertisement providing system 400 extracts a product with a possibility of a drop in sales among products sold by advertisers registered on the mediation platform, and requests the advertiser 10 selling the product to purchase an advertisement for the product. By providing an alarm (or push) (a), the advertiser can encourage the advertiser to sell the product without remaining in stock.

The advertiser 10 receiving the alarm from the advertisement providing system 400 may re-determine the possibility of a drop in the sales price of the product, and determine whether to sell the product through additional advertisement by lowering the selling price of the product. Accordingly, the advertiser 10 transmits whether or not to purchase the advertisement to the advertisement providing system 400 according to the decision (b).

When the advertisement providing system 400 receives consent to purchase an advertisement from the advertiser 10, it generates an advertisement message to which sales price drop information is applied at the time when the price of the product decreases (or when the sales price decreases), and the customer 20 Send an advertisement message in the form of an immediate message to (c). At this time, the customer 20 may be a potential purchase target customer who has ever searched for or purchased a product sold by the advertiser 10, or has searched for or purchased a product related to the corresponding product or the corresponding product. In addition, advertising fee billing methods are variously applied per dispatch/per impression/per click, which is billed to the advertiser 10 .

Upon receiving the advertisement message, the customer 20 may request (d) payment for the corresponding product from the advertisement providing system 400 . At this time, the advertisement providing system 400 may perform the final payment for the product from the customer 20, and may serve as an intermediate bridge so that the payment may be processed by the vendor (or the advertiser 10).

The advertisement providing system 400 automatically stops transmitting an advertisement message provided to the customer 20 by predicting the point in time when the sale of the product ends when the sales period of the corresponding product expires or the stock is exhausted.

4 is a block diagram illustrating a detailed configuration of a system for providing advertisements according to price changes according to an embodiment of the present invention.

Referring to FIG. 4 , the system for providing advertisements according to price changes according to an embodiment of the present invention requests an advertiser to purchase an advertisement for a product according to the point in time when the sales price of the product decreases, and the customer receives an advertisement message about the product to which information about the decrease in sales price is applied. provides

To this end, the advertisement providing system 400 according to price changes according to an embodiment of the present invention includes an advertisement purchase request unit 410, an advertisement providing unit 420, an advertisement processing unit 430, a billing unit 440, and a DB ( 450).

DB (DataBase; Database, 450) is a means of storing information related to the present invention, advertiser information about advertisers (or sellers), information about products that advertisers want to sell and advertise, contract information (advertisement about advertising services) All information can be stored, such as contracts in the form of flat-rate per message impression or per click, advertisement contracts for advertisers that provide user information), and advertisers' billing methods and billing costs. Of course, the DB 450 is not limited to the above data, and can store all data of the present invention.

The advertisement purchase request unit 410 requests the first advertiser for the first product whose sales price may decrease to purchase an advertisement for the first product.

The advertisement purchase request unit 410 may inquire of the first advertiser about a decrease in the sales price of the first product and an intention to purchase an advertisement to induce an advertisement for the first product for which there is a possibility of a decrease in sales price depending on the expiration date of the product and the quantity in stock. there is. The advertisement purchase request unit 410 sells fresh food, lodging coupons, tickets, or sales and rental items sold by at least one advertiser registered in the mediation platform according to an embodiment of the present invention according to the expiration date and inventory quantity. A product with a possibility of a drop in sales price may be extracted, and an advertiser who sells the extracted product may be inquired about a decrease in sales price of the product and an intention to purchase an advertisement to induce an advertisement.

Specifically, the advertisement purchase request unit 410 identifies the inventory quantity every three months, one month, three weeks, two weeks, one week or one day before the product deadline, and the inventory quantity against the product deadline is included within a pre-specified range For example, if the number of tickets in stock is 10 in a state where the deadline for a performance ticket remains for one month, it is determined that there is a possibility of sale, and if the number of tickets in stock is 50, it can be determined that there is a possibility of a decrease in sales price. However, the ratio and range of stock quantity according to the expiration date of the product is not limited to the above, and may be changed by the advertiser's choice.

Accordingly, when a product for which there is a possibility of a decrease in sales price is identified, the advertisement purchase request unit 410 may confirm whether the advertiser selling the product has a willingness to purchase an advertisement for a drop in sales price and advertisement induction of the product. For example, the advertisement purchase request unit 410 may request an advertiser to adjust a decrease in sales price of a product with a possibility of a decrease in sales price, and may also adjust a decrease in sales price by itself through user discount coupon support. Thereafter, the advertisement purchase request unit 410 may confirm the advertiser's intention to publish the advertisement by sending a notification of 'encouraging advertisement purchase' to induce the advertiser to purchase the advertisement at the point in time when the selling price decreases. Here, the advertisement execution refers to providing more direct advertisements compared to advertisements that expose products through existing portal sites or open markets or advertisements that are collectively exposed to customers interested in products, and purchase or search for the product. Indicates additional advertisement execution for providing direct advertisements in the form of a push (PUSH) to potential purchase target customers who have ever purchased or searched for products of the first advertiser. As another example, the advertisement purchase request unit 410 may confirm and register an intention to publish an advertisement from an advertiser before the sales price of the product decreases, and does not obtain consent from the advertiser at the time when the sales price of the product decreases, You can also run advertisements.

Moreover, in the case of publishing an advertisement, an advertiser may select some information such as an advertisement purchase amount, a message advertisement delivery means, and advertisement targeting information according to the configuration of an advertisement product. For example, advertisers can select the amount of shipments or the amount of advertisements purchased for the maximum advertising budget, and can send short messages (SMS) / long messages (MMS) messages, KakaoTalk AlimTalk, application push (PUSH) and e-mail (for customers who have installed the app). e-mail), you can select one of the message advertisement delivery methods, and you can select an explicit customer information segment (gender/age, etc.) or a customer group of interest using customer behavior information (customers who have viewed the advertiser's products or advertiser's products). Customers who have viewed or purchased similar products of the same category or similar products, etc.) may select target targets for advertisement. Accordingly, the advertisement purchase request unit 410 publishes advertisements based on the advertisement purchase quantity selected by the advertiser agreeing to purchase advertisements, the message advertisement delivery means, and advertisement targeting information.

When the first advertiser agrees to purchase an advertisement, the advertisement providing unit 420 generates an advertisement message to which the sales price drop information of the first product is applied, and provides the advertisement message to the customer.

When the first advertiser agrees to purchase the advertisement according to the decision to purchase the advertisement, the advertisement providing unit 420 may provide the customer with an advertisement message including information about a decrease in sales price at the time when the price of the first product decreases. . Here, the price drop of the product is determined by the seller (or advertiser) or determined by the mediation platform of the present invention for mediating sales, and may be determined at a predetermined rate according to the expiration date and the quantity in stock. Accordingly, in step S220, at the point in time when the price of the first product decreases, an advertising message including price decrease information to which the price decrease is applied may be generated and provided to the customer. For example, in step S220, an advertisement message for a product to which sales price decrease information is applied may be provided to the customer, such as 'A discount of KRW 30,000 has started for S seats of performance A'.

In addition, the advertisement provider 420 may transmit an advertisement message to customers who have agreed to receive preferred advertisements for the first advertisement service related to the first product.

Specifically, the present invention can confirm whether or not the customer has selected the consent to receive advertisements for the first advertisement service of the first advertiser, which is the customer's preferred company, and whether or not the customer has selected the consent to receive additional advertisements for the product of the first advertiser. You can check. Accordingly, the advertisement providing unit 420 may provide the customer with a second advertisement service, which is an additional advertisement for the first product, as well as a first advertisement service for the first product of the first advertiser, which is a preferred company, in the form of a message. . The first advertisement service may indicate a basic advertisement service exposed by an advertiser registered in the mediation platform, and the second advertisement service may indicate an advertisement service additionally provided to customers according to the consent of the first advertiser to purchase advertisements.

Depending on the embodiment, when the customer agrees to the first advertisement service of the first advertiser but does not agree to the second advertisement service (additional advertisement), the advertisement providing system 400 according to the price change according to the embodiment of the present invention Even if a customer is a potential purchase target of the first product, only the basic advertisement message for the first advertisement service may be exposed, and the advertisement message for the second advertisement service may not be provided.

The advertisement processing unit 430 terminates the transmission of the advertisement message according to the end point of sale of the first product.

The advertisement processing unit 430 may stop transmission of the advertisement message according to the end of the sale of the first product of the first advertiser. The advertisement processing unit 430 prevents unnecessary overspending of advertising expenses by predicting the point at which product sales end and stopping transmission of advertising messages provided to customers when the sales period of the first product expires or the prepared quantity is exhausted can do. In this case, the end time may indicate when the inventory quantity remains around 5% of the total quantity, or when the sales deadline is one day or 12 hours before. However, the time of termination is not limited to the above.

The billing unit 440 may charge advertising expenses through a contract in the form of a fixed amount per sending, per impression, or per click for advertising messages related to advertising services, and through the conclusion of an advertising contract with the first advertiser that provides user information. there is.

For example, the billing unit 440 is billed per message sent (Cost Per Send), billed per hour (Cost Per Time), billed per click (Cost Per Click), billed per impression ( Cost Per Impression) or charge per purchase conversion (Cost Per Sales) is applied, and the advertiser can be charged for advertising expenses according to the charging method.

Although the description is omitted in the system of FIG. 4 of the present invention, the configuration means constituting the system of the present invention may include all of the contents described in FIGS. 1 to 3, which will be appreciated by those skilled in the art. self-evident

The system or apparatus described above may be implemented as hardware components, software components, and/or a combination of hardware components and software components. For example, devices and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA) , a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. The processing device may run an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of software. For convenience of understanding, there are cases in which one processing device is used, but those skilled in the art will understand that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that it can include. For example, a processing device may include a plurality of processors or a processor and a controller. Other processing configurations are also possible, such as parallel processors.

Software may include a computer program, code, instructions, or a combination of one or more of the foregoing, which configures a processing device to operate as desired or processes independently or collectively. You can command the device. Software and/or data may be any tangible machine, component, physical device, virtual equipment, computer storage medium or device, intended to be interpreted by or provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed on networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer readable media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program commands recorded on the medium may be specially designed and configured for the embodiment or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. - includes hardware devices specially configured to store and execute program instructions, such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with limited examples and drawings, those skilled in the art can make various modifications and variations from the above description. For example, the described techniques may be performed in an order different from the method described, and/or components of the described system, structure, device, circuit, etc. may be combined or combined in a different form than the method described, or other components may be used. Or even if it is replaced or substituted by equivalents, appropriate results can be achieved.

Therefore, other implementations, other embodiments, and equivalents of the claims are within the scope of the following claims.

Claims (12)

A method for providing advertisements according to price fluctuations in an intermediary platform that provides information related to advertisements according to a point in time when a sales price of a first product of a first advertiser decreases,
requesting purchase of an advertisement for a first product from a first advertiser related to a first product whose sales price may decrease;
if the first advertiser agrees to purchase an advertisement, generating an advertisement message to which the sales price drop information of the first product is applied, and providing the advertisement message to a customer; and
terminating the transmission of the advertisement message according to the end of sale of the first product;
A method of providing advertisements according to price fluctuations including. According to claim 1,
The step of requesting
An advertisement according to a price change requesting the first advertiser to purchase an advertisement for a decrease in the sales price of the first product and an advertisement for inducing advertising for the first product for which there is a possibility of a decrease in the sales price of the first product depending on the expiration date of the product and the quantity in stock. How to provide. According to claim 2,
The steps provided above are
When the first advertiser participates in the advertisement purchase according to the advertisement purchase decision, when the sales price of the first product decreases, the advertisement message including the sales price decrease information is provided to the customer, and the advertisement according to the price change is provided. method. According to claim 3,
The steps provided above are
The method of providing advertisement according to price change, wherein the advertisement message is transmitted to the customer who has agreed to receive the preferred advertisement of the advertisement service related to the first product. According to claim 1,
The processing step is
Discontinuing transmission of the advertisement message according to the end of the sale of the first product by the first advertiser. According to claim 1,
Claiming advertising expenses through a contract in the form of a fixed amount per sending, per impression, or per click of the advertisement message and an advertisement contract with the first advertiser providing user information;
A method of providing advertisements according to price fluctuations further comprising. In the advertisement providing system according to the price change in the mediation platform that provides information related to the advertisement according to the point in time when the sales price of the first product of the first advertiser decreases,
an advertisement purchase requesting unit requesting purchase of an advertisement for a first product from a first advertiser related to a first product whose sales price may decrease;
If the first advertiser agrees to purchase an advertisement, an advertisement providing unit generating an advertisement message to which the sales price drop information of the first product is applied, and providing the advertisement message to a customer; and
An advertisement processing unit for terminating transmission of the advertisement message according to the point in time when the sale of the first product ends.
An advertisement providing system according to price fluctuations including. According to claim 7,
The advertisement purchase request unit
An advertisement according to a price change requesting the first advertiser to purchase an advertisement for a decrease in the sales price of the first product and an advertisement for inducing advertising for the first product for which there is a possibility of a decrease in the sales price of the first product depending on the expiration date of the product and the quantity in stock. delivery system. According to claim 8,
The advertisement provider
When the first advertiser participates in the advertisement purchase according to the advertisement purchase decision, when the sales price of the first product decreases, the advertisement message including the sales price decrease information is provided to the customer, and the advertisement according to the price change is provided. system. According to claim 9,
The advertisement provider
An advertisement providing system according to price change, wherein the advertisement message is transmitted to the customer who has agreed to receive the preferred advertisement of the advertisement service related to the first product. According to claim 7,
The advertisement processing unit
An advertisement providing system according to a price change, wherein transmission of the advertisement message is stopped according to an end of the sale of the first product of the first advertiser. According to claim 7,
A billing unit for billing advertising expenses through the conclusion of a contract in the form of a flat rate contract for the advertising message per sending, per impression, or per click, and an advertising contract with the first advertiser that provides user information
An advertisement providing system according to price fluctuations further comprising a.

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