KR20220121337A - How to automatically create an online commerce product sales page - Google Patents

Abstract

The present invention relates to a method for automatically creating an online commerce product sales page, which is performed by a server. The method includes the following steps of: (a) providing a production interface to a user terminal and receiving brand information and a product identification code of a product to be sold by a user from the user terminal; (b) exploring the Internet for the product corresponding to the brand information and the product identification code, and obtaining explored-for comprehensive product information to generate a sales page template suitable for a commerce-side form, and then, providing the template to the user terminal; (c) receiving correction input for the sales page template from the user terminal; and (d) providing an image of the sales page template reflecting the correction input to the user terminal, wherein the comprehensive product information includes at least one of a product image, product material information, product size information, product color information, and text information about product details. Therefore, the present invention enables easy online sales channel management and operation.

Description

How to automatically create an online commerce product sales page {METHOD FOR AUTOMATIC CREATING ONLINE COMMERCE MERCHANDISE SALES PAGE}

The present invention relates to a method for automatically generating an online commerce product sales page, and more particularly, to a method for automatically generating and providing a commerce product sales page tailored to a form required by various online commerce channels.

Today, as access to the Internet or mobile applications increases, transactions through an online e-commerce platform (online commerce, hereinafter, online commerce) that anyone can participate more easily by overcoming the limitations of offline stores have been activated.

As a result, buyers can enjoy a wider range of choices and improved personalization and services than the existing offline commerce methods, and companies can explore new business models.

However, in the conventional online commerce business field, there are no leading companies that can present standardized standards.

For sellers who sell products through online commerce, most online commerce is inconvenient by requiring a product sales page in a different format for each channel.

For example, requirements such as OO images, image resolution value of OO or more, and product detail information entry form are all different for each online commerce.

In addition, since the seller adopts a method to increase sales by repeatedly uploading sales information for the same product to multiple online commerce sites to secure various sales routes, even when uploading sales information for the same product, The existing method of having to work according to different forms causes unnecessary time and money for sellers to create product sales pages.

The present invention is intended to solve the problems of the prior art described above. When a seller inputs only essential information such as an image of a product to be sold and comprehensive product information, and selects a type of online commerce, the By providing a sales page template that can satisfy the form, product sellers can easily create and upload a page for selling products.

In addition, through this, it is possible to automate the method of producing the sales page template according to the existing method, thereby reducing the time, material and human resources consumed in the process.

As a technical means for achieving the above-described technical problem, the method for automatically generating an online commerce product sales page according to an embodiment of the present invention includes (a) providing a production interface to a user terminal and selling from the user terminal Receiving brand information and product identification code of the product to be made; (b) searching for a product corresponding to the brand information and the product identification code on the Internet, obtaining the searched comprehensive product information, generating a sales page template suitable for a commerce-side form, and providing it to the user terminal; (c) receiving a correction input for the sales page template from the user terminal; and (d) providing an image of the sales page template in which the correction input is reflected to the user terminal; Including, the comprehensive product information may include at least one of a product image, product material information, product size information, product color information, and text information on product details.

In addition, the product identification code may be assigned differently depending on the type of product, the color of the product, and the size of the product.

In addition, the production interface provides at least one brand selection button and a product identification code input UI, wherein the brand selection button includes a brand identification display GUI and a brand name, and a selection input result according to a selection input signal to the server, and the product identification code input UI includes product material information, product size information, product color information, and product in the comprehensive product information of the product that the server receives the product identification code input signal and searches for. An intermediate result GUI for displaying at least one of text information for details may be displayed in the production interface.

In addition, the step (b) may include: receiving, from a user terminal, an identification value for commerce information to which the user will upload the sales page template; and converting the sales page template into a form that meets the conditions required by the commerce and providing the same; may include.

[Claim 5] The method of claim 4, wherein the converting the sales page template into a commerce-side form that meets the conditions required by the commerce and providing the commerce information includes the received commerce information from at least one or more of the commerce-side forms pre-stored in the server. determining the commerce-side form that matches the identification value for ; and converting the sales page template according to the commerce-side form. may include.

In addition, in step (b), the server searches for an Internet page indicating information matching the brand information and the product identification code to collect the comprehensive product information, but accesses the official online mall Internet page for the brand of the product. collecting the comprehensive product information by first searching and searching in at least one of a large social commerce Internet page, an Internet blog page, and a portal search engine when the search is not performed on the official online mall Internet page; may include.

In addition, in step (b), when the comprehensive product information includes at least one product-related image, and there is a copyright-infringing image including a part or all of a human body among the product-related images, the copyright-infringing image providing the remaining product-related images to the user terminal; may include.

In addition, the step of providing the remaining product-related images to the user terminal may include: comparing a pre-stored image including a part or all of a human body with a plurality of images included in the comprehensive product information; deleting the copyright infringement image from among the plurality of images; generating the sales page template by matching the comprehensive product information from which the copyright infringement image has been deleted to the commerce-side form; and providing the sales page template to the user terminal. may include.

In addition, the step (c) may include receiving at least one additional input for a separate image and text in the sales page template from the user terminal, or deleting at least one of images and text included in the sales page template. receiving input; determining whether a part or all of a human body is present in the sales page template when receiving at least one of an image conversion input and a correction input for the sales page template from the user terminal; blocking the image conversion input and the correction input for the sales page template when a part or all of the human body is present in the sales page template; and blocking download and capture of the comprehensive product information included in the sales page template. may include.

In addition, the server for performing the method for automatically generating the online commerce product sales page includes: a memory for storing a program for performing the method for automatically generating the online commerce product sales page; and a processor, wherein the processor provides a production interface to a user terminal by executing the program and receives brand information and product identification code of a product to be sold by the user from the user terminal, the brand information and the product A product corresponding to the identification code is searched for on the Internet, the searched comprehensive product information is obtained, a sales page template suitable for a commerce-side form is created, and the sales page template is provided to the user terminal, and the sales page template is modified from the user terminal Receive an input, and provide an image for the sales page template in which the correction input is reflected to the user terminal, and the comprehensive product information includes product images, product material information, product size information, product color information, and product details. It may include at least one of text information.

According to the present invention, even if the user inputs only the name and part number of the product to be sold in the online commerce channel, and the identification information of the online commerce channel, the user can simply receive and view the sales image in the form of the online commerce channel, so that the online sales channel management is easy. and operation is possible.

Through this, the user can save time, material, and human resources consumed in the existing method to provide other services and services of higher quality than the existing ones.

1 is a structural diagram of a system of a method for automatically generating an online commerce product sales page according to an embodiment of the present invention.
2 is a block diagram illustrating an internal configuration of a server according to an embodiment of the present invention.
3 is an internal conceptual diagram of a server, according to an embodiment of the present invention.
4 is an exemplary diagram of a manufacturing interface, according to an embodiment of the present invention.
5 is an exemplary diagram for commerce selection, according to an embodiment of the present invention.
6 is an exemplary diagram of a sales page template according to an embodiment of the present invention.
7 is an operation flowchart of a method for automatically generating an online commerce product sales page according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. However, the present invention may be embodied in several different forms and is not limited to the embodiments described herein. And in order to clearly explain the present invention in the drawings, parts irrelevant to the description are omitted, and similar reference numerals are attached to similar parts throughout the specification.

Throughout the specification, when a part is "connected" with another part, this includes not only the case of being "directly connected" but also the case of being "electrically connected" with another element interposed therebetween. . Also, when a part "includes" a certain component, it means that other components may be further included, rather than excluding other components, unless otherwise stated.

In this specification, a "part" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. In addition, one unit may be implemented using two or more hardware, and two or more units may be implemented by one hardware. Meanwhile, '~ unit' is not limited to software or hardware, and '~ unit' may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors. Thus, as an example, '~' denotes components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, and procedures. , subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. The functions provided in the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, components and '~ units' may be implemented to play one or more CPUs in a device or secure multimedia card.

The "user terminal" referred to below may be implemented as a computer or portable terminal that can access a server or other terminal through a network. Here, the computer is, for example, a laptop, desktop, laptop, VR HMD (eg, HTC VIVE, Oculus Rift, GearVR, DayDream, PSVR, etc.) equipped with a web browser (WEB Browser), etc. may include Here, VR HMD is for PC (e.g., HTC VIVE, Oculus Rift, FOVE, Deepon, etc.), mobile (e.g., GearVR, DayDream, Storm Horse, Google Cardboard, etc.) Independently implemented Stand Alone models (eg Deepon, PICO, etc.) are included. A portable terminal is, for example, a wireless communication device that guarantees portability and mobility, and includes not only a smart phone, a tablet PC, a wearable device, but also Bluetooth (BLE, Bluetooth Low Energy), NFC, RFID, and ultrasound (Ultrasonic). , infrared, Wi-Fi, Li-Fi, etc. may include various devices equipped with a communication module. In addition, "network" refers to a connection structure capable of exchanging information between each node, such as terminals and servers, and includes a local area network (LAN), a wide area network (WAN), and the Internet. (WWW: World Wide Web), wired and wireless data communication networks, telephone networks, wired and wireless television networks, and the like. Examples of wireless data communication networks include 3G, 4G, 5G, 3rd Generation Partnership Project (3GPP), Long Term Evolution (LTE), World Interoperability for Microwave Access (WIMAX), Wi-Fi, Bluetooth communication, infrared communication, ultrasound Communication, Visible Light Communication (VLC), LiFi, and the like are included, but are not limited thereto.

The present invention relates to a method for automatically generating an online commerce product sales page, and it is possible to automatically generate and provide a commerce product sales page tailored to a form required by various online commerce channels.

A system of a method for automatically generating an online commerce product sales page according to an embodiment of the present invention will be described with reference to FIG. 1 .

A system according to an embodiment of the present invention includes a main server 100 , a user terminal 200 , and a commerce server 300 .

The main server 100 may provide a production interface that performs a function of producing a sales page template to the user terminal 200 , and may play a role in producing a sales page template. Here, the 'sales page template' includes at least one of a sales information Internet page for a product that the user wants to sell, a sales information image, and a sales information text. The contents of the 'sales page template' vary depending on the product to be sold, and may be configured in a different form depending on the type of route (online commerce) to be sold.

The user terminal 200 may be connected to the main server 100 and the commerce server 300 by wire or wireless to transmit and receive user input. After the user easily downloads the sales page information to be uploaded to the online commerce channel through the main server 100 , the user uploads the sales page information to the commerce server 300 . If so, it can generate revenue.

The commerce server 300 refers to a server of services for an online shopping mall, an open market, etc. that sell general products. By receiving and exposing sales page information from the user terminal 200, product sales information is provided to buyers and allow payment to be made.

Referring to FIG. 2 , the main server 100 according to an embodiment of the present invention may include a DB (Data Base), a communication module, a memory, and a processor. The memory stores a program (or application) for performing a method of automatically generating an online commerce product sales page. The processor may execute the above program.

Referring to FIG. 3 , the processor may perform various functions according to the execution of the program stored in the memory. According to each function, the detailed components included in the processor are provided by the interface providing unit 110 and the comprehensive product information search unit 120 . ), and the problem image identification unit 130 .

The interface providing unit 110 according to an embodiment of the present invention provides a production interface to the user terminal 200 to request information necessary for product search, and after receiving the requested information, generates and provides a sales page template can do.

The sales page template refers to a product sales image or product sales information to be uploaded to a commerce channel. The sales page template is a material that contains the image of the product to be sold by the user, information about the material of the product, information about the size of the product, color information of the product, and promotional text used for product sales. It may mean any material for sale that is registered in online commerce for the purpose of

The interface providing unit 110 may receive the brand information and product identification code of the product received from the user terminal 200 . The brand information may mean a brand image, a brand text name, and the like, and the product identification code may mean information about a product number consisting of at least one of numbers and letters.

For example in FIG. 4 , the production interface provided from the main server 100 may be composed of a brand selection area and a product number input area.

The brand selection area allows the user to select the brand of the product to be sold, and provides a plurality of brand selection buttons and product identification code input UI. it could be

In the product identification code input area, when a user inputs a product identification code, at least one of product material information, product size information, product color information, and text information about product details in the comprehensive product information of the product searched by the main server 100 . One may be to display within the authoring interface.

For example, suppose a user sells a product called MAPS01-0001 of brand B.

The user selects company B from the brand selection button displayed in the production interface and inputs MAPS01-0001 in the product identification code input area.

Accordingly, the comprehensive product information search unit 120 in the main server 100 collects comprehensive product information by searching an Internet page for a product representing information matching the brand information and the product identification code.

At this time, the product brand's official online mall Internet page is searched first, and if the product is not found on the official online mall Internet page, it searches large social commerce Internet pages, Internet blog pages, and portal search engines to retrieve comprehensive product information. collect

The collected comprehensive product information is transmitted to the problem image identification unit 130 to delete the copyright-infringing image among images included in the comprehensive product information, and the comprehensive product information from which the copyright-infringing image is deleted is delivered to the interface providing unit 110 do.

The comprehensive product information search unit 120 may search for a product corresponding to the brand information and the product identification code on the Internet based on the received brand information and product identification code, and obtain the searched comprehensive product information.

The interface providing unit 110 may provide the brand information of the product and the product identification code to the comprehensive product information search unit 120 , and generates the comprehensive product information obtained in a process to be described later as a sales page template to the user terminal 200 . ) can be provided.

Comprehensive product information according to an embodiment of the present invention refers to information such as product image, product material information, product size information, product color information, and text information about product details.

At this time, the comprehensive product information search unit 120 collects the comprehensive product information by searching an Internet page indicating information matching the brand information and the product identification code, but searches the official online mall Internet page of the product brand with the highest priority. can

If the product is not found on the official online mall internet page, comprehensive product information can be collected by browsing large social commerce internet pages, internet blog pages, and portal search engines. However, the present invention is not limited thereto, and it is possible to browse any site or page on the Internet.

For example, when searching for a product called aa, which is a product of a brand A, the official online mall Internet page of the brand A is searched and comprehensive product information is collected.

If the product aa is discontinued and cannot be searched on the official online mall internet page of the brand A, enter the brand information and product identification code into a large social commerce internet page, internet blog page, and portal search engine to match Explore information.

Thereafter, the searched general product information is stored in the server 100 and transmitted to the interface providing unit 110 .

At this time, the server 100 stores the texts for the product image, product material information, size information, etc. on the Internet page of the image corresponding to the searched product and the posting in which the image is disclosed, but the text displayed in the image is OCR (Optical Character) You can save it after converting it to text through the Recognition function.

Further, according to another embodiment of the present invention, when a product corresponding to the input product identification code and brand information is not searched, an interface for manually requesting the user to input detailed product information may be provided. In this case, the user may input all of the above-mentioned comprehensive product information, or input only a part, and the main server 100 may search and provide the remaining part.

The interface providing unit 110 receives information (online commerce identification information, that is, name or domain address) on which online commerce to register the product from the user.

Taking FIG. 5 as an example, the interface providing unit 110 may provide a commerce selection UI.

In this case, the commerce selection UI may provide a commerce identification display and a selection button in the form of at least one or more representative commerce logos.

When the user selects a commerce to sell a product and clicks the selection button, the selection input result is provided to the main server 100 .

Thereafter, the interface providing unit 110 of the main server 100 generates a form required to register a product in the selected commerce.

The DB of the main server 100 according to an embodiment of the present invention may pre-store at least one or more sales page templates.

In addition, when the form pre-stored in the DB does not exist, the main server 100 according to another embodiment of the present invention may access an Internet page of commerce input from a user and receive the requested form. .

Thereafter, the interface providing unit 110 may fill in the general product information according to the commerce-side form, convert the sales page template to fit the form, and provide it to the user terminal 200 .

According to another embodiment of the present invention, the operation of receiving online commerce selection from the user may be performed before the operation of receiving the brand information and product identification code of the product to be sold by the user from the user terminal 200 . .

Thereafter, a sales page template is generated based on the comprehensive product information and transmitted to the problem image identification unit 130 .

The problem image identification unit 130 performs a function of determining whether a human body or a part of a human body is photographed in an image in which a product or a part of the product is photographed according to a preset algorithm.

The problem image identification unit 130 may receive and store a pre-stored image including a human body or a part of the human body from the DB of the main server 100 . Thereafter, by comparing the pre-stored image with a plurality of images included in the comprehensive product information, it is determined whether any one image has a copyright or portrait right-infringing image.

In this case, the infringing image is deleted among the images included in the comprehensive product information, and the comprehensive product information from which the infringing image is deleted is transmitted to the interface providing unit 110 . In this case, the entire image in question may be deleted and provided.

The interface providing unit 110 may provide the received general product information to the user terminal 200 after generating a sales page template according to the commerce-side form. In addition, deletion image information on which images were deleted may also be provided to the user terminal 200 .

Through the above process, it is possible to prevent the automatically generated sales page from infringing on copyright and portrait right by selecting and removing images with elements of copyright and portrait right infringement among the images included in the sales page template.

The problem image identification unit 130 according to another embodiment of the present invention can distinguish not only the human body or a part of the human body, but also a subject that is easily confused with the human body, such as a mannequin having a shape similar to the human body. To this end, it is possible to identify whether a mannequin or a human body is included by storing a standard image DB for the mannequin in advance and comparing it with a plurality of images collected by searching. In the case of the mannequin, it may be delivered to the interface providing unit 110 as it is without removing it.

The interface providing unit 110 may generate a sales page template according to the commerce-side form and then provide it to the user terminal 200 .

Referring to FIG. 6 as an example, the sales page template may be displayed on the user terminal 200 through the template editing UI, and may be modified, deleted, and edited according to a user's input.

Through the template editing UI, users can add an image button to add a new image to the sales page template, an add text button to add new text, and an event page to add images and text related to a separate product sales event. Additional buttons and upload buttons may be provided.

According to another embodiment of the present invention, when receiving an input of the upload button of the main server 100, the sales page template can be automatically uploaded to the commerce.

Receive account information including an account name and account password for the commerce from the user terminal 200, and log in by inputting the account information into the e-commerce platform.

Thereafter, the sales page template may be uploaded to the e-commerce platform by browsing the product registration page supported by commerce.

Hereinafter, an operation sequence of a method for automatically generating an online commerce product sales page according to an embodiment of the present invention will be described.

Referring to FIG. 7 , the main server 100 provides a production interface to the user terminal 200 , and receives brand information and product identification code of a product to be sold by the user from the user terminal 200 ( S111 ).

The main server 100 searches for a product corresponding to the received brand information and product identification code on the Internet, acquires the searched comprehensive product information, generates a sales page template suitable for the commerce side form, and sends it to the user terminal 200 . provided (S112).

Thereafter, the user performs correction and deletion input for the sales page template through the user terminal 200 (S113).

The main server 100 provides the sales page template in which the correction input is reflected to the user terminal 200 (S114).

Thereafter, the user may register the sales page template produced in the commerce server 300 through the user terminal 200 .

An embodiment of the present invention may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by a computer. Computer-readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. Also, computer-readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

Although the methods and systems of the present invention have been described with reference to specific embodiments, some or all of their components or operations may be implemented using a computer system having a general purpose hardware architecture.

The foregoing description of the present invention is for illustration, and those of ordinary skill in the art to which the present invention pertains can understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and likewise components described as distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the following claims rather than the above detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

100: server 110: interface providing unit
120: comprehensive product information search unit 130: problem image identification unit
200: user terminal 300: commerce server

Claims (10)

A method for automatically generating an online commerce product sales page performed by a server, the method comprising:
(a) providing a production interface to a user terminal and receiving brand information and product identification code of a product to be sold by the user from the user terminal;
(b) searching for a product corresponding to the brand information and the product identification code on the Internet, obtaining the searched comprehensive product information, generating a sales page template suitable for a commerce-side form, and providing it to the user terminal;
(c) receiving a correction input for the sales page template from the user terminal; and
(d) providing an image of the sales page template in which the correction input is reflected to the user terminal; includes,
The comprehensive product information includes at least one of a product image, product material information, product size information, product color information, and text information on product details, a method for automatically generating an online commerce product sales page. According to claim 1,
The method of automatically generating an online commerce product sales page, wherein the product identification code is given differently depending on the type of product, the color of the product, and the size of the product. According to claim 1,
The production interface is
Provide at least one brand selection button and product identification code input UI,
The brand selection button includes a brand identification display GUI and a brand name, and provides a selection input result to the server according to a selection input signal,
The product identification code input UI is, at least one of product material information, product size information, product color information, and text information about product details in the comprehensive product information of the product that the server has searched for by receiving the product identification code input signal A method of automatically generating an online commerce product sales page, which is to display an intermediate result GUI for displaying in the production interface. The method of claim 1,
Step (b) is,
receiving, from a user terminal, an identification value for commerce information for a user to upload the sales page template; and
converting and providing the sales page template into a form that meets the conditions required by the commerce; How to automatically create an online commerce product sales page that includes. 5. The method of claim 4,
The step of converting the sales page template into a commerce-side form that meets the conditions required by the commerce and providing it,
determining the commerce-side form that matches the identification value for the received commerce information from among at least one or more of the commerce-side forms pre-stored in the server; and
converting the sales page template according to the commerce-side form;
How to automatically create an online commerce product sales page that includes. According to claim 1,
Step (b) is,
The server collects the comprehensive product information by searching an Internet page indicating the brand information and information matching the product identification code, but preferentially searches the official online mall Internet page for the brand of the product, and the official online mall Internet collecting the comprehensive product information by searching in at least one of a large social commerce Internet page, an Internet blog page, and a portal search engine when the page is not searched; A method of automatically generating an online commerce product sales page, including. According to claim 1,
Step (b) is,
When the general product information includes at least one product-related image, and there is a copyright-infringing image including a part or all of a human body among the product-related images, the product-related images other than the copyright-infringing image are displayed on the user terminal. providing as; How to automatically create an online commerce product sales page that includes. 8. The method of claim 7,
The step of providing the remaining product-related images to the user terminal,
comparing a pre-stored image including a part or all of the human body with a plurality of images included in the comprehensive product information;
deleting the copyright infringement image from among the plurality of images;
generating the sales page template by matching the comprehensive product information from which the copyright infringement image has been deleted to the commerce-side form; and
providing the sales page template to the user terminal; How to automatically create an online commerce product sales page that includes. The method of claim 1,
Step (c) is,
receiving, from the user terminal, at least one additional input for a separate image and text in the sales page template, or a deletion input for at least one of an image and text included in the sales page template;
determining whether a part or all of a human body is present in the sales page template when receiving at least one of an image conversion input and a correction input for the sales page template from the user terminal;
blocking the image conversion input and the correction input for the sales page template when a part or all of the human body is present in the sales page template; and
blocking download and capture of the comprehensive product information included in the sales page template;
A method for automatically generating an online commerce product sales page, including. The server that performs the method of automatically generating the online commerce product sales page,
a memory for storing a program for performing a method of automatically generating an online commerce product sales page; and a processor;
When the processor executes the program,
Provide a production interface to a user terminal and receive brand information and product identification code of a product to be sold by the user from the user terminal,
The brand information and the product corresponding to the product identification code are searched for on the Internet, the searched comprehensive product information is obtained, a sales page template suitable for the commerce side form is generated, and the product is provided to the user terminal,
receiving a correction input for the sales page template from the user terminal, and providing an image for the sales page template in which the correction input is reflected to the user terminal,
The comprehensive product information includes at least one of product image, product material information, product size information, product color information, and text information on product details.

Images