KR20190128474A - System and method for operating advertisement service platform using business card, terminal based on the same and operating method thereof - Google Patents

Abstract

According to the present invention, by adding a separate code to a business card and distributing it, people using the business card can recognize the code on their terminal and watch the advertisement contents, so that the cost of the personal business card can be covered by the advertiser's advertising cost. The present invention relates to a system and method for operating an advertisement service platform using a business card that enables the user to precisely target advertisement viewing using request information of business card production, and a terminal and a terminal operating method based on the same. A platform server managing at least one advertisement content matched with the; And a client terminal connected to the platform server to transmit an advertisement code, and to play the advertisement content transmitted from the platform server. Wherein the customer terminal recognizes the advertisement code in an image or video of a business card to which the advertisement code is added through a camera unit, and the platform server sends the advertisement content matched to the advertisement code transmitted from the customer terminal to the customer terminal. It is characterized by providing.

Description

Advertising service platform system and system operation method using a business card, and terminal and terminal operation method based on the same {SYSTEM AND METHOD FOR OPERATING ADVERTISEMENT SERVICE PLATFORM USING BUSINESS CARD, TERMINAL BASED ON THE SAME AND OPERATING METHOD THEREOF}

The present invention relates to an advertising service platform system and a system operating method using a business card, and a terminal and a terminal operating method based on the business card. By recognizing the code on the terminal of the user and viewing the advertising content, it is possible to activate the use of the business card by allocating the cost of the individual business card through the advertising cost of the advertiser and to accurately target the advertisement viewing by using the request information of the business card production. The present invention relates to an advertisement service platform system and a system operating method using a business card, and a terminal and a terminal operating method based on the same.

A business card refers to a small piece of paper with a name, address and occupation. Business people or salespeople who meet various people for social life exchange business cards when they meet each other. These business cards are mostly business cards issued at work, but personally carry business cards such as their home address, telephone number, and e-mail address. These cards are provided to others, and you will receive the cards of others. As a result, the number of business cards exchanged gradually increases as the meeting with others continues.

Today, it's common to use printed business cards, and in the past, people who would like to order business cards went directly to a business card shop or business card agency and brought a basic draft of the business card directly to the client or by faxing the business card shop or business card agency. It was common to send a draft of a draft and negotiate by phone to order and produce business cards.

However, as the number of business cards sent and received increases, the cost of making business cards increases, and especially in the occupational group where one-to-many business card exchanges are frequently made, there is an atmosphere of reluctant to provide and exchange business cards due to the cost burden.

On the other hand, companies are advertising through various mass media to encourage consumers to purchase products and enhance their image. This is to increase the consumer's awareness of the product and the credit of the product by repeatedly showing the company's product through advertisement.

Since the high credibility of the product and the consumer's awareness directly affects the sale of the product, companies are continuously advertising their products and advertising their images through the mass media in order to increase consumer awareness of the product.

However, these mass media advertisements are not only limited in time, but also allow companies to consume enormous amounts of advertising costs.

In addition, the image advertisement of the company through the mass media is not an artificial recognition of the company among the public, but an artificial display of the image, which may cause the consumer to be rejected. There was a problem that could not be obtained.

The present invention has been made to solve the above-mentioned problems, the purpose of the distribution by adding a separate code to the business card by allowing people using the business card to recognize the code on their terminal to watch the advertising content of the individual Ad service platform system and system operation method using the business card that can be activated by using the business card by supplying the business card cost through the advertising cost of the advertiser and enabling the precise targeting of advertisement viewing using the request information of the business card production, and based on this The present invention provides a terminal and a terminal operating method.

According to the present invention, there is provided a platform server for managing at least one advertisement content matched with an individual advertisement code; And a client terminal connected to the platform server to transmit an advertisement code, and to play the advertisement content transmitted from the platform server. Wherein the customer terminal recognizes the advertisement code in an image or video of a business card to which the advertisement code is added through a camera unit, and the platform server sends the advertisement content matched to the advertisement code transmitted from the customer terminal to the customer terminal. It provides an advertising service platform system using a business card, characterized in that provided.

Preferably, the advertisement code is any one of a one-dimensional barcode, two-dimensional barcode, three-dimensional barcode, watermark and AR marker.

Preferably, the platform server, a communication unit connected to the information communication network; Setting an advertisement viewing target group for the advertisement content delivered from the advertiser terminal connected through the communication unit, setting the business card usage group according to the business card production request information transmitted from the customer terminal, and matching the advertisement viewing target group and the business card usage group. A setting register; A code matching unit for matching advertisement codes to individual business cards produced according to the business card production request information; An advertisement providing unit extracting advertisement viewing target group information according to the advertisement code received from the client terminal and providing the targeted advertisement contents to the client terminal; An advertisement management unit for managing an advertisement service progress by counting an advertisement content providing unit of the advertisement providing unit; A data storage unit for managing data necessary for ordering advertisement content, producing a business card, and performing an advertisement service; And a controller configured to control the respective components to database the advertisement contents, to make a database of the business card production request information, and to transmit the advertisement contents according to the transmission of the advertisement code of the customer terminal to perform the advertisement service.

Preferably, the business card production request information includes at least one or more of a background image, an object image, company name, Korean name, English name, address, telephone number, job title, email address, the customer platform to request their own business card production request information It is characterized by receiving a free business card in exchange for providing it to the server.

Preferably, the platform server is characterized in that the advertisement cost is provided according to the progress of the advertisement by transmitting and playing the advertising content to the customer terminal.

Preferably, the advertisement content is characterized in that the advertiser includes at least one or more of the text, images, video, 3D image, augmented reality content provided by the advertiser to promote the product purchases to consumers and enhance its image.

Preferably, the advertisement content includes reward content, which rewards the business card user with a text, image to inform the card user how to receive and receive a monetary reward or product, coupon, or voucher. At least one or more of a video, a 3D image, augmented reality content is characterized in that it is included.

Preferably, the customer terminal is a business card holder using a business card or a terminal of a business card receiver to which the business card is passed.

Meanwhile, according to another aspect of the present invention, (a) the platform server classifies a plurality of advertisement viewing target groups and a plurality of business card usage groups, and matches the classified advertisement viewing target groups and business card usage groups to form a matching table. step; (b) collecting and storing advertisement content by the platform server; (c) setting, by the platform server, at least one advertisement viewing target group according to an attribute of advertisement content; (d) receiving, by the platform server, business card production request information from a customer terminal; (e) setting, by the platform server, at least one business card use group according to the attribute of business card production request information; (f) the platform server generating at least one advertisement code according to one business card production request information and matching the individual advertisement codes to individual business cards; (g) receiving, by the platform server, an advertisement code recognized by the customer terminal through a business card from the customer terminal; (h) extracting, by the platform server, the business card use group set in the advertisement code received from the customer terminal, and extracting the advertisement viewing target group matching the matching table from the extracted business card use group; And (i) transmitting, by the platform server, the advertisement content classified in the extracted advertisement viewing target group to the customer terminal, and generating counting information for providing the advertisement content to the customer terminal and viewing the content of the customer terminal; It provides a method of operating an advertising service platform system using a business card comprising a.

Preferably, the advertisement code is any one of a one-dimensional barcode, two-dimensional barcode, three-dimensional barcode, watermark and AR marker.

Preferably, the advertising content in step (b) includes at least one or more of the text, image, video, 3D image, augmented reality content that the advertiser provides to promote the product purchase to consumers and enhance their image It is characterized by.

Preferably, the advertisement content includes reward content, which rewards the business card user with a text, image to inform the card user how to receive and receive a monetary reward or product, coupon, or voucher. At least one or more of a video, a 3D image, augmented reality content is characterized in that it is included.

Preferably, in the step (c), the setting of the advertisement viewing target group is determined by the selection of the advertiser who provided the advertisement content or is set by the platform itself.

Preferably, a plurality of advertisement viewing target groups are set for one advertisement content.

Preferably, in the step (e), the setting of the business card use group is determined by the customer's selection of the business card request or is set by the platform itself.

Preferably, a plurality of business card use groups are set for one business card.

Preferably, the business card production request information includes at least one or more of a background image, an object image, company name, Korean name, English name, address, telephone number, job title, email address, the customer platform to request their own business card production request information It is characterized by receiving a free business card in exchange for providing it to the server.

Preferably, the platform server is characterized in that the advertisement cost is provided according to the progress of the advertisement by transmitting and playing the advertising content to the customer terminal.

Preferably, the customer terminal is a business card holder using a business card or a terminal of a business card receiver to which the business card is passed.

On the other hand, according to another aspect of the invention, the customer terminal according to any one of the above features, the communication unit connected to the information communication network; A camera unit for capturing an image or an image of a business card to which an advertisement code is added; A code recognition unit for recognizing an advertisement code in an image or an image captured by the camera unit; A content playback unit for playing the advertisement content transmitted from the platform server with respect to the recognized advertisement code; And a controller configured to transfer an image or an image of a business card photographed from the camera unit to a code recognition unit to recognize an advertisement code, transmit the advertisement code to a platform server through the communication unit, and download and reproduce the advertisement content through the content reproducing unit. It provides a terminal based on the advertising service platform system using a business card comprising a.

On the other hand, according to another aspect of the present invention, a method of operating a customer terminal according to any one of the above features, the method comprising the steps of: (a) photographing the image or video of the business card to which the customer terminal is added advertising code; (b) recognizing, by the customer terminal, an advertisement code in the captured image or video; (c) the client terminal transmitting the recognized advertisement code to a platform server; And (d) the customer terminal receiving and playing the advertisement content from the platform server; It provides a method of operating a terminal based on the advertising service platform system using a business card comprising a.

According to the present invention, by adding a separate code to the business card and circulating and allowing people using the business card to recognize the code on their terminal to watch the advertising content, the cost of making the individual business card is covered by the advertising cost of the advertiser. The use of the business card can be activated, and the request information of the business card production can be used to accurately target advertisement viewing.

1 is a block diagram illustrating an advertisement service platform system to which the present invention is applied.
2 is a view for explaining a business card and an advertisement code added thereto according to an embodiment of the present invention.
3 is a block diagram illustrating a platform server according to an embodiment of the present invention.
4 is a flowchart illustrating a method of operating an advertisement service platform system using a business card according to an embodiment of the present invention.
5 is a block diagram showing a customer terminal based on the advertisement service platform system according to an embodiment of the present invention.
6 is a flowchart illustrating a method of operating a customer terminal according to an embodiment of the present invention.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. In describing the drawings, similar reference numerals are used for similar elements.

Terms such as first, second, A, and B may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as the second component, and similarly, the second component may also be referred to as the first component. The term and / or includes a combination of a plurality of related items or any item of a plurality of related items.

When a component is said to be "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that another component may be present in the middle. Should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, FIG. 1 is a block diagram illustrating an advertisement service platform system to which the present invention is applied.

In the advertisement service platform system to which the present invention is applied, the advertiser terminal 10 and the customer terminal 30 are connected to the platform server 20 through an information communication network, and the advertisement content and the reward content provided from the advertiser terminal 10 are provided. The advertisement code transmitted to the platform server 20 through the information communication network and also recognized from the customer terminal 30 is transmitted to the platform server 20 through the information communication network so that the platform server 20 corresponds to the advertisement content. Is transmitted to the customer terminal 30, the advertising service is made.

Basically, the business card used in the present invention refers to a small paper with a name, address, and occupation, and includes a background image, an object image, a company name, a Korean name, an English name, an address, a phone number, a job title, an email address, and the like. Information may be described.

This information in the business card makes it possible to infer more additional information. For example, the address information in the business card will enable the business card holder's residential area and business area to be inferred. In addition, the company name in the business card will enable the business owner, business partner, interests and specialties of the business card holder to be inferred. In addition, through the position information in the business card, it will be possible to infer information such as the age of the card holder, the age group of the exchange group, the educational level, and the asset level.

In other words, the information in the business card allows us to infer many things about the actual business card holder and about the business card recipient to whom the business card holder is handing the business card. It will allow you to specify the recipients. By specifying and grouping those who actually see the business card through the specification of the business card holder and the business card recipient, the advertisement service using the business card according to the present invention will be able to set the correct target group to watch the advertisement.

Meanwhile, as shown in FIG. 2, an advertisement code C is added to the business card. The advertisement code (C) is a one-dimensional barcode of UPC, KAN, ISBN, ISSN, etc., a two-dimensional barcode of black and white and color in a QR (Quick Response) method, a three-dimensional barcode plus depth information, or a watermark or AR marker ( Marker), if it can be added to the business card and can be recognized through the customer terminal 30 is possible in addition to the above-described examples, of course.

Such an advertisement code (C) is added so as not to harm the unique information (background image, object image, company name, Korean name, English name, address, phone number, job title, email address, etc.) printed on the business card, a dedicated application It can be recognized through the installed customer terminal 30. As an example, by running the camera application of the customer terminal 30 so that the advertisement code (C) of the business card enters the screen, the customer terminal 30 can recognize the corresponding advertisement code (C).

The business card attached with the above-mentioned advertisement code (C) is requested information (background image, object image, company name, Korean name, English name, address, phone number, job title, e-mail address, etc.) necessary for the business card production from the customer at the request of the customer. Can be produced and delivered to customers who are clients for free. In other words, customers can create free business cards in exchange for providing their business card request information. In addition, the operator adds an advertisement code (C) to the individual business card when the business card is produced, and the business card holder who receives the produced business card or the card receiver who receives the business card from the business card holder receives the advertising code through his client terminal 30. When sending (C) it will proceed to the advertising service by sending the appropriate advertising content to the customer terminal 30 to play. In addition, the operator receives the advertisement content from the advertiser terminal 10 and plays the advertisement on the customer terminal 30 to obtain a predetermined advertisement cost from the advertiser.

Here, the advertiser terminal 10 is a computer on the Internet end user side connected to the platform server 20 according to the present invention, but preferably adopts a laptop computer or a handheld PC, but is not necessarily limited thereto. It shall be construed to include all information and communication terminals capable of transmitting and receiving data through. Therefore, the notebook terminal, smart phone, tablet PC, cell phone, PCS, PDA may also be the advertiser terminal 20.

In addition, the advertiser terminal 10 is a typical system component, which loads a web page based on a uniform resource locator (URL), interprets the HTML (Hyper-Text Markup Language) code, and displays the web page on a monitor. ) Operating system (OS) programs that manage and control programs and computer systems as a whole.

On the other hand, the platform server 20 will be described in detail with reference to FIG.

3 is a block diagram illustrating a platform server according to an embodiment of the present invention.

Referring to FIG. 3, the platform server 20 according to an exemplary embodiment of the present invention may be provided with respect to advertisement contents delivered from the communication unit 21 connected to the information communication network and the advertiser terminal 10 connected through the communication unit 21. To set the advertisement viewing target group, the business card using group according to the business card production request information transmitted from the customer terminal 30, the setting registration unit 23 for matching the advertisement viewing target group and the business card use group to the business card production request information The code matching unit 24 for matching the advertisement code to the individual business card produced according to the above, extracts the advertisement viewing target group information according to the advertisement code received from the customer terminal 30 to the target advertising content to the customer terminal 30 The advertisement providing unit 25 to provide, the advertisement management unit 26 to manage the advertising service progress by counting the advertisement content provided by the advertisement providing unit 25, the advertisement content orders, business card production, The data storage unit 27 manages data necessary for the advertisement service, and controls each of the above configurations to make a database of advertisement contents, to make a database of business card request information, and to generate advertisement contents according to the transmission of the advertisement code of the customer terminal 30. It is configured to include a control unit 22 for transmitting and performing an advertisement service.

In the advertisement service platform using a business card according to the present invention, a customer can create a free business card in exchange for providing his business card production request information to the platform server 20.

In addition, the operating side operating the platform adds an advertisement code (C) to an individual business card when producing a business card, and a business card holder who receives the produced business card or a business card receiver who receives a business card from the business card holder receives his / her customer terminal 30. When sending the advertisement code (C) through the appropriate advertising content sent to the customer terminal 30 to play the advertising service.

In addition, the operator operating the platform receives the advertising content from the advertiser terminal 10 to play on the customer terminal 30 to proceed with the advertisement to obtain a certain advertising cost from the advertiser.

The setting register 23 first classifies a plurality of advertisement viewing target groups and a plurality of business card usage groups, and forms a matching table by matching the advertisement viewing target groups and business card usage groups.

The classification of the advertisement viewing target group classifies viewers who view the advertisement content into a plurality of groups based on a predetermined criterion. The audience is classified based on various factors such as gender, age, occupation, residential area, activity area, and interest. The target group is classified. The classification of the advertisement viewing target group may allow various advertisement contents to be delivered to appropriate viewers, thereby enabling efficient target marketing.

The business card group is classified into a group of business card holders and the recipients of the business card to which the business card is to be handed out, based on a predetermined standard. Business card request information (background image, object image, company name, Korean name, English name, Business card users are classified into target groups based on various factors such as gender, age, occupation, residential area, activity area, and interest that can be inferred from address, phone number, job title, email address). This classification of business card usage groups enables various advertising contents to be delivered to appropriate viewers, thus enabling efficient target marketing.

To this end, the setting register 23 matches the advertisement viewing target groups with the business card using groups according to a similar classification to configure a matching table in advance.

In addition, the setting register 23 sets at least one advertisement viewing target group according to the attribute of the corresponding advertisement content when new advertisement content is received. When new business card request information is received, at least one business card group is set for the business card. When the advertisement code is received from the customer terminal 30 for the corresponding business card, the advertisement viewing target group matched through the matching table is extracted by referring to the business card usage group set in the corresponding advertisement code, and the advertisement matching the advertisement viewing target group is obtained. It will extract the content.

The code matching unit 24 generates at least one advertisement code according to one business card production request information so that the advertisement code is added to the individual business cards when the business card is produced. The code matching unit 24 inserts identification information into the generated advertisement code, and through this identification information, it is possible to extract the business card use group set in the corresponding advertisement code.

When the advertisement code is received from the customer terminal 30, the advertisement providing unit 25 extracts a business card use group set in the corresponding advertisement code, and extracts an advertisement viewing target group matched to the matching table for the corresponding business card use group. After that, the advertisement content classified in the advertisement viewing target group is extracted and transmitted to the customer terminal 30.

In this case, the advertisement content may include content of various attributes such as text, image, video, 3D image, augmented reality content that the advertiser provides to promote consumers' product purchase and enhance its image.

In addition to the advertisement content, reward content may be provided to the customer terminal 30. By using the reward content instead of the advertising content to the business card users who have sent the advertising code through the customer terminal 30 will be able to promote the utilization of the advertising code of the business card users. This rewards content includes a variety of attributes such as text, images, video, 3D video, and augmented reality content to inform business card users of how monetary rewards, prizes, coupons, and vouchers have been won, and how to receive them. It may be made of. Such reward content may be provided by the advertiser or may be made by the platform itself.

The advertisement management unit 26 generates counting information appropriate for the provision of the advertisement content made through the advertisement providing unit 25 to the customer terminal 30 and the viewing of the content of the customer terminal 30. The generated counting information may be transmitted to the advertiser terminal 10 and may be reflected in the determination of the advertising effect and the calculation of the advertising cost.

In addition, the advertisement manager 26 supports the winning process according to the transmission of the reward content.

The data storage unit 27 is configured to include a matching table DB, advertising content DB, reward content DB, request information DB, advertising code DB.

The matching table DB stores and manages a matching table in which the setting register 23 matches the advertisement viewing target groups and the business card usage groups according to the classification of the plurality of advertisement viewing target groups and the plurality of business card usage groups.

The advertisement content DB stores and manages the advertisement content provided from the advertiser terminal 10.

The reward content DB stores and manages reward content provided from the advertiser terminal 10 or itself.

The request information DB stores and manages business card production request information received when the business card is ordered.

The advertisement code DB stores and manages information about an advertisement code generated according to a business card production request.

Now, with reference to Figure 4 describes a method of operating an advertising service platform system using a business card according to an embodiment of the present invention.

4 is a flowchart illustrating a method of operating an advertisement service platform system using a business card according to an embodiment of the present invention.

First, the platform server 20 classifies a plurality of advertisement viewing target groups and a plurality of business card usage groups through the setting register 23, and matches the classified advertisement viewing target groups and business card usage groups to form a matching table. The configured matching table is stored in the matching table DB of the data storage unit 27 (S10).

Thereafter, the platform server 20 collects the advertisement content delivered from the advertiser terminal 10 and stores the advertisement content in the advertisement content DB of the data storage unit 27 (S12).

In this case, the reward content may be delivered from the advertiser terminal 10 as well as the advertisement content, and the reward content is stored in the reward content DB of the data storage unit 27.

In addition, advertisement content and reward content may be provided from the advertiser as described above, but may also be made by the platform itself.

Thereafter, the platform server 20 sets at least one advertisement viewing target group according to the attribute of the corresponding advertisement content through the setting register 23 and stores it in the advertisement content DB of the data storage unit 27 (S14).

Here, the setting of the advertisement viewing target group may be determined by the selection of the advertiser who provided the corresponding advertisement content, and may be set by the criteria of the platform itself.

In addition, a plurality of advertisement viewing target groups may be set for one advertisement content.

Thereafter, the platform server 20 receives business card production request information (background image, object image, company name, Korean name, English name, address, phone number, job title, e-mail address) from the customer terminal 30, and the data storage unit. It stores in the request information DB of (27) (S16).

At this time, the service creates a free business card in exchange for providing the request information of the customer's business card production, and the contract and supply contract is executed under the condition that the advertisement code (C) is added to the free business card provided to the customer. You will be supported.

Thereafter, the platform server 20 sets at least one business card using group according to the attribute of the request information through the setting register 23 and stores it in the request information DB of the data storage unit 27 (S18).

Here, the setting of the business card usage group may be determined by the customer's selection of the business card request, and may be set by the platform itself.

In addition, a plurality of business card usage groups may be set for one business card.

Thereafter, the platform server 20 generates at least one advertisement code according to one business card production request information through the code matching unit 24 and matches the individual advertisement codes to the individual business cards (S20).

This matched advertising code will be added to the individual business card in the business card production (see Figure 2).

Business card holders who have received business cards can freely hand them to others in a variety of business positions, as well as general business cards. Business card holders who have received business cards or business card recipients who have received them have their own business cards through their client terminal (30). It will be able to recognize my ad code C and receive and view the ad content or reward content according to the ad code C from the platform server 20.

That is, the platform server 20 first receives the advertisement code (C) recognized by the customer terminal 30 through the business card from the customer terminal 30 (S22).

Thereafter, the advertisement providing unit 25 of the platform server 20 extracts a business card use group set in the advertisement code received from the customer terminal 30 (S24).

The advertisement providing unit 25 of the platform server 20 extracts an advertisement viewing target group matching the matching table of the matching table DB with respect to the extracted business card using group (S26).

The advertisement providing unit 25 of the platform server 20 extracts the advertisement contents classified in the extracted advertisement viewing target group from the advertisement contents DB and transmits the extracted advertisement contents to the customer terminal 30 (S28).

Accordingly, the business card holder or the business card recipient who receives the business card from the business card holder receives the advertisement content as a result of sending the advertisement code C through his or her customer terminal 30 to proceed with the advertisement service.

In this case, in the above-described step S28, reward content other than the advertisement content may be provided to the customer terminal 30 that has sent the advertisement code. By using the reward content instead of the advertising content to the business card users who have sent the advertising code through the customer terminal 30 will be able to promote the utilization of the advertising code of the business card users. This rewards content includes a variety of attributes such as text, images, video, 3D video, and augmented reality content to inform business card users of how monetary rewards, prizes, coupons, and vouchers have been won, and how to receive them. It may be made of. Such reward content may be provided by the advertiser or may be made by the platform itself.

Thereafter, the platform server 20 provides appropriate counting information for providing the advertisement content to the customer terminal 30 and viewing the content of the customer terminal 30 through the advertisement management unit 26 through the advertisement providing unit 25. It is generated (S30). The generated advertisement viewing counting information may be transmitted to the advertiser terminal 10 and may be reflected in the determination of the advertisement effect and the calculation of the advertisement cost.

In addition, the step S30 will support the winning process according to the reward content winning for the customer terminal 30 receiving the reward content as a result of sending the advertisement code.

On the other hand, the customer terminal 30 will be described in detail with reference to FIG.

5 is a block diagram showing a customer terminal based on the advertisement service platform system according to an embodiment of the present invention.

Referring to FIG. 3, the customer terminal 30 according to an exemplary embodiment of the present invention may include a communication unit 31 connected to an information communication network, and a camera unit 33 for capturing an image or an image of a business card to which the advertisement code C is added. ), The code recognition unit 34 for recognizing the advertisement code (C) in the image or image taken from the camera unit 33, the advertisement content transmitted from the platform server 20 for the recognized advertisement code (C) A content reproducing unit 35 for reproducing, a display unit 36 for displaying the advertisement content reproduced in the content reproducing unit 35, and an audio processing unit for outputting audio of the advertisement content reproduced in the content reproducing unit 35 ( 37), the input unit 38 for inputting a customer command to operate the respective components and the image or image of the business card photographed from the camera unit 33 is transferred to the code recognition unit 34 to recognize the advertisement code (C). And recall this ad code (C) It may be configured to include a control unit 32 for transmitting to the platform server 20 through the communication unit 31, download the advertisement content and play through the content playback unit 35.

The customer terminal 30 refers to a terminal with a built-in camera, and has various forms such as a portable terminal with a built-in camera (for example, a smartphone), a PC connected with a camera, a tablet with a built-in tablet PC / laptop, and goggles connected with a camera. It is possible.

The customer terminal 30 may operate based on an advertisement service platform system using a business card by downloading and executing an application related to advertisement code recognition, transmission and reception of advertisement codes, and reproduction of advertisement contents.

6 is a flowchart illustrating a method of operating a customer terminal according to an embodiment of the present invention.

Basically, the customer terminal 20 is a terminal with a built-in camera, and has downloaded and executed an application related to advertisement code recognition, advertisement code transmission and reception, and reproduction of advertisement content.

First, the customer terminal 20 drives the camera unit 33 to capture an image or an image of a business card to which the advertisement code C is added (S50).

Thereafter, the customer terminal 20 transfers the captured image or image to the code recognition unit 34 to recognize the advertisement code C in the captured image or image (S52).

For example, the code recognition unit 34 may recognize the corresponding advertisement code C by driving the camera unit 33 of the customer terminal 30 so that the advertisement code C of the business card enters the screen.

Thereafter, the client terminal 20 accesses and transmits the recognized advertisement code to the platform server 20 through the communication unit 31 (S54).

Accordingly, the platform server 20 receiving the advertisement code C recognized by the client terminal 30 through the business card from the client terminal 30 sends the advertisement content corresponding to the advertisement code C to the client terminal 30. Will be sent to. In addition, reward content may be provided in addition to the advertisement content to the customer terminal 30 that has sent the advertisement code as described above.

After receiving the advertisement content or the reward content from the platform server 20 (S56), the customer terminal 20 reproduces the corresponding advertisement content or the reward content through the content player 35 so that the customer can display the display unit 36. The audio processor 37 may support the advertisement content or the reward content (S58).

At this time, the content player 35 generates information on whether or not the advertisement content is played or the play time and transmits the information to the platform server 20 so that the advertisement manager 26 of the platform server 20 is connected to the client terminal 30. Reference may be made when generating counting information for viewing content.

Meanwhile, in the above description, an embodiment in which a business card and an advertisement code added to the business card are distributed and a customer can recognize the advertisement code using his terminal camera to watch the advertisement content, but the present invention is limited thereto. It doesn't happen.

In another embodiment, a variety of products such as clothing, shoes, toys, stationery, books, cosmetics, home appliances, sports equipment, automobiles, furniture, foodstuffs, etc. having various brand logos or image designs on a part of the external surface exposed to the outside Ad code can be added. Such an advertisement code is added so as not to damage the logo or pattern of the product and can be recognized through a customer terminal installed with a dedicated application.

Here, the advertisement code may also be a one-dimensional barcode of UPC, KAN, ISBN, ISSN, etc. Of course, in addition to the above-described examples, if it can be added to the logo or picture and can be recognized through the customer terminal.

The advertisement code of such a product is transmitted from the customer terminal to the platform server through the information communication network, so that the platform server transmits the advertisement content corresponding to the corresponding advertisement code to the customer terminal.

In an advertising service platform using such a product, a product manufacturer or a distributor may obtain a certain fee in exchange for adding an advertisement code to his product.

In addition, the operating side of the platform operates an advertisement service by viewing an individual product having an advertisement code added to a logo or a drawing, or by sending an appropriate advertisement content to the customer terminal and playing it when a customer who purchases sends an advertisement code through his or her customer terminal. do.

In addition, the operator operating the platform will receive the advertising content from the advertiser terminal to play on the customer terminal to proceed with the advertising to get a certain advertising cost from the advertiser.

Although the present invention has been described with reference to some embodiments shown in the drawings, this is merely exemplary, and it will be understood by those skilled in the art that various modifications and equivalent other embodiments are possible. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

10: advertiser terminal 20: platform server
21: communication unit 22: control unit
23: setting register 24: code matching section
25: advertising provider 26: advertising management
27: data storage unit 30: customer terminal
31: communication unit 32: control unit
33: camera unit 34: code recognition unit
35: content playback section 36: display section
37: audio processor 38: input unit

Claims (21)

A platform server managing at least one advertisement content matched with individual advertisement codes; And
A client terminal connected to the platform server to transmit an advertisement code and to play advertisement content transmitted from the platform server; Including;
The customer terminal recognizes the advertisement code in the image or video of the business card to which the advertisement code is added through the camera unit,
The platform server is an advertising service platform system using a business card, characterized in that to provide to the customer terminal the advertising content that matches the advertisement code transmitted from the customer terminal.
The method of claim 1,
The advertisement code is one of a one-dimensional barcode, two-dimensional barcode, three-dimensional barcode, watermark and AR marker, characterized in that any one of the platform system.
The method of claim 1,
The platform server,
A communication unit connected to the information communication network;
Setting an advertisement viewing target group for the advertisement content delivered from the advertiser terminal connected through the communication unit, setting the business card usage group according to the business card production request information transmitted from the customer terminal, and matching the advertisement viewing target group and the business card usage group. A setting register;
A code matching unit for matching advertisement codes to individual business cards produced according to the business card production request information;
An advertisement providing unit extracting advertisement viewing target group information according to the advertisement code received from the client terminal and providing the targeted advertisement contents to the client terminal;
An advertisement management unit for managing an advertisement service progress by counting an advertisement content providing unit of the advertisement providing unit;
A data storage unit for managing data necessary for ordering advertisement content, producing a business card, and performing an advertisement service; And
A control unit for controlling each of the configuration to database the advertising content, database the business card production request information into a database, and transmits the advertising content according to the transmission of the advertisement code of the client terminal to proceed with the advertising service. system.
The method of claim 3,
The business card production request information includes at least one of a background image, an object image, a company name, a Korean name, an English name, an address, a phone number, a job title, an email address,
Advertisement service platform system, characterized in that the customer is provided with a free business card in exchange for providing the business card request information to the platform server.
The method of claim 3,
The platform server is the advertising service platform system, characterized in that the advertisement cost is provided according to the progress of the advertisement by transmitting the advertising content to the customer terminal.
The method of claim 3,
The advertisement content is an advertising service platform system, characterized in that the advertiser includes at least one or more of the text, images, videos, 3D video, augmented reality content provided by the advertisers to promote the product purchase to consumers and enhance its image.
The method of claim 6,
The advertising content includes reward content,
The reward content includes at least one of a text, image, video, 3D image, and augmented reality content for notifying a card user of a method of receiving a financial reward, a product, a coupon, a discount ticket, and receiving the card. Advertising service platform system, characterized in that it is included.
The method of claim 1,
And the customer terminal is a terminal of a business card holder using a business card or a business card receiver receiving the business card.
(a) the platform server classifying the plurality of advertisement viewing target groups and the plurality of business card usage groups, and matching the classified advertisement viewing target groups and the business card usage groups to construct a matching table;
(b) collecting and storing advertisement content by the platform server;
(c) setting, by the platform server, at least one advertisement viewing target group according to an attribute of advertisement content;
(d) receiving, by the platform server, business card production request information from a customer terminal;
(e) setting, by the platform server, at least one business card use group according to the attribute of business card production request information;
(f) the platform server generating at least one advertisement code according to one business card production request information and matching the individual advertisement codes to individual business cards;
(g) receiving, by the platform server, an advertisement code recognized by the customer terminal through a business card from the customer terminal;
(h) extracting, by the platform server, the business card use group set in the advertisement code received from the customer terminal, and extracting the advertisement viewing target group matching the matching table from the extracted business card use group; And
(i) transmitting, by the platform server, the advertisement content classified in the extracted advertisement viewing target group to the customer terminal, and generating counting information for providing the advertisement content to the customer terminal and viewing the content of the customer terminal; Operation method of the advertising service platform system using a business card comprising a.
The method of claim 9,
The advertisement code is a one-dimensional barcode, two-dimensional barcode, three-dimensional barcode, watermark and AR marker operating method, characterized in that any one of the operating system.
The method of claim 9,
In the step (b), the advertising content includes at least one or more of the text, image, video, 3D image, augmented reality content that the advertiser provides to promote the product purchases to consumers and increase their image Operation method of advertising service platform system.
The method of claim 11,
The advertising content includes reward content,
The reward content includes at least one of a text, image, video, 3D image, and augmented reality content for notifying a card user of a method of receiving a financial reward, a product, a coupon, a discount ticket, and receiving the card. Operation method of the advertising service platform system, characterized in that it is included.
The method of claim 9,
The setting method of the advertisement viewing target group in the step (c) is determined by the selection of the advertiser who provided the advertisement content, or the operation method of the advertisement service platform system, characterized in that set by the criteria of the platform itself.
The method of claim 13,
A method of operating an advertisement service platform system, characterized in that a plurality of advertisement viewing target groups are set for one advertisement content.
The method of claim 9,
In the step (e), the setting of the business card usage group is determined by the selection of the customer who requested the business card, or the operating method of the advertising service platform system, characterized in that set by the basis of the platform itself.
The method of claim 13,
A method of operating an advertising service platform system, characterized in that a plurality of business card usage groups are set for one business card.
The method of claim 9,
The business card production request information includes at least one of a background image, an object image, a company name, a Korean name, an English name, an address, a phone number, a job title, an email address,
A method of operating an advertisement service platform system, wherein the customer is provided with a free business card in exchange for providing his / her business card production request information to the platform server.
The method of claim 9,
The platform server operating method of the advertisement service platform system, characterized in that the advertisement cost is provided according to the progress of the advertisement by transmitting and playing the advertising content to the customer terminal.
The method of claim 9,
And the customer terminal is a terminal of a business card holder using a business card or a business card recipient receiving the business card.
A customer terminal according to any one of claims 1 to 8,
A communication unit connected to the information communication network;
A camera unit for capturing an image or an image of a business card to which an advertisement code is added;
A code recognition unit for recognizing an advertisement code in an image or an image captured by the camera unit;
A content playback unit for playing the advertisement content transmitted from the platform server with respect to the recognized advertisement code; And
A control unit which transfers an image or video of a business card photographed from the camera unit to a code recognition unit to recognize an advertisement code, transmits the advertisement code to a platform server through the communication unit, and downloads and reproduces the advertisement content through the content reproducing unit; Terminal based on the advertising service platform system using a business card comprising a.
20. A method of operating a customer terminal according to any one of claims 9 to 19,
(a) photographing, by the client terminal, an image or an image of a business card to which an advertisement code is added;
(b) recognizing, by the customer terminal, an advertisement code in the captured image or video;
(c) the client terminal transmitting the recognized advertisement code to a platform server; And
(d) the customer terminal receiving and playing the advertisement content from the platform server; Operating method of the terminal based on the advertising service platform system using a business card comprising a.

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