KR20150002049A - Real-time two-way communication through the auction reverse auction and sale to the event - Google Patents

Abstract

The present invention relates to a method and system for delivering information, exchanging, negotiating, auctioning, reverse auction, collective real time collective purchasing, social commerce and quiz events for shopping while broadcasting 1: 1, 1: N, N: The present invention relates to a method of selling an auction reverse auction through a real-time two-way communication capable of providing discount coupons through a chat auction room, A first step of selecting a product or service; A second step of storing information including a product or service selected by the consumer, a time at which the consumer performs an auction for the product or service, and the like; A third step in which the consumer enters into a chat auction room where auction of a corresponding product or service is performed and bids; A fourth step of confirming whether or not the consumer is to win a prize for a product or service after the auction is finished; And a fifth step of paying the cost for the corresponding product or service upon winning the auction.

Description

{Real-time two-way communication through the auction reverse auction through the real-time interactive communication,

The present invention relates to a method for realizing an auction reverse auction through a real-time two-way communication, such as receiving a discount coupon by responding to a chat window through a general chat or broadcast, and event discount sale, more specifically, : 1, 1: N, N: N Real-time two-way communication that can provide discounts through communication, exchange, negotiation, auction, reverse auction, collective real-time joint purchase, social commerce and quiz events while broadcasting or chatting And a method for selling an event discount.

That is, the present invention relates to an artificial intelligent robot for a new interface, a customer consultation and a quiz, a shop setting for multi-commodity and continuous sale, an artificial intelligent automatic auction operation robot,

In recent years, merchants and consumers have traded goods through various e-commerce methods such as electronic document exchange and electronic payment using information communication network, away from the typical commercial transaction method in which transactions are settled by bargaining for goods prices offline. Internet auctions, on the other hand, benefit from the fact that offline auctions were only a means for merchants, while younger computer-literate generations could compete for price through web servers and personal computers, allowing them to easily purchase desired products at low prices As a result, demand is increasing.

The type of the auction can be classified into a net auction and a reverse auction type. A net auction means the way in which the auction participant (bidder) raises the price from the initial start price set at the lowest price, and the auction participant who offers the highest purchase price at the end receives the winning bid. Also, reverse auction means that when the bid price is lowered from the initial start price, which is set higher than the net auction, the auction participant is bidded before reaching the lowest price set by the bid competition.

Conventionally, in the Internet auction site, the bidders first obtain information on a desired product by a product name search function or a category search, select a product, recognize a predetermined auction end time for the selected product, You can participate in the auction by registering your bids at an unlimited number of times before the end time. The server determines the successful bidder based on the bid price registered in the DB when the auction end time is reached.

However, in the conventional Internet auction method, since the auction end time of a desired commodity can not be easily grasped because the commodity name search function or the category search is used in the commodity selection, the auction participant can not easily grasp the commodity There is a problem that it is necessary to participate in the auction in accordance with the auction date of the auction. Therefore, it is necessary to provide the auction participants with a more systematic way to provide the auction information of the time period by the characteristics of the auction conducted in real time, and to be able to induce the auction participation more easily.

In addition, TV commercials, social commerce, mobile commerce, and telecom marketplace are examples of commerce transactions between sellers and consumers through networks such as the Internet, which can encourage consumer participation.

Domestic Registration No. 10-1024501 (registration notice on Mar. 31, 2011) Korean Patent Laid-Open No. 10-2013-0024462 (published on March 03, 2008) Korean Patent Laid-Open No. 10-2013-0034745 (published on April 03, 2008) Korean Registered Patent No. 10-0732703 (Registration Notice on Jun. 27, 2007)

It is an object of the present invention to provide a real-time group interactive communication system for chatting and broadcasting and artificial intelligence robots, which enables real-time group interactive communication systems to provide real- And to implement it as imitation day commerce.

Another object of the present invention is to provide a method and system for providing a correct answer message to an individual by providing an answer message and an answer to a customer in real time, Such as a coupon gift, to increase the purchase rate of goods and services of the consumer.

The above-described object may be accomplished by a method of a mobile communication terminal, comprising the steps of: (1) selecting a product or service for a consumer to view an image slide, a voice broadcast, a video broadcast or a text broadcast and participate in an auction through a chat auction room; A second step of storing information including a product or service selected by the consumer, a time at which the consumer performs an auction for the product or service, and the like; A third step in which the consumer enters into a chat auction room where auction of a corresponding product or service is performed and bids; A fourth step of confirming whether or not the consumer is to win a prize for a product or service after the auction is finished; And a fifth step of paying for the goods or services at the time of winning the auction, through a real-time bidirectional communication.

According to one aspect of the present invention, the consumer selects an item or service for participating in an auction, and then reserves an auction participation for the item or service.

According to another aspect of the present invention, it is characterized in that the consumer is notified of a time when an auction for a product or service selected by the consumer is performed.

According to another aspect of the present invention, a quiz event for a consumer is performed before chatting on a product or service selected by the consumer, or information about a product or service is transmitted through chat with another consumer or a seller And the like.

According to another aspect of the present invention, there is provided a discount coupon which can be used at the time of purchasing a product or service that is a target of the auction to the consumer participating in the auction.

According to another aspect of the present invention, a consumer of a product or service includes a current price, a bid start time, a remaining number of items, and a remaining time of a winning bid for a specific product or service .

It is another object of the present invention to provide a method and system for selecting a product or service for a reverse auction through a reverse chatting room by watching a user through an image slide, an audio broadcast, a video broadcast, or a text broadcast. A second step of storing information including a product or service selected by the consumer, a time for reverse admission to the consumer or a corresponding product or service; A third step in which the consumer enters a chatting reverse auction room where reverse auction of the product or service is performed and receives a proposal from the seller; A fourth step of determining whether or not to win the goods or services after the end of the reverse auction; And a fifth step of paying for the goods or services when the winning bid is determined. The method of the present invention is achieved by a method of realizing an auction reverse auction through real-time two-way communication and event discount sale.

According to an aspect of the present invention, the consumer selects a goods or service for a reverse auction request, and then reserves time for reverse auction proceeding for the goods or service.

According to another aspect of the present invention, a consumer is informed of a time when a reverse auction of goods or services selected by the consumer proceeds.

According to another aspect of the present invention, before a reverse auction is performed on a product or service selected by the consumer, a quiz event is performed for the consumer or information about the goods or service is transmitted through chat with another consumer or a seller And the like.

According to another aspect of the present invention, a proposal of the seller provided to the consumer is transmitted in a secret manner.

Therefore, according to the present invention, not only advantages such as a TV home shopping, a social commerce, a mobile commerce, a communication marketplace, etc., but also a merit of being able to participate in an auction or reverse auction after selecting a product or service to be purchased through real- .

That is, the consumer can vividly receive real time information on the goods or services of the seller, such as a TV home shopping through voice, video, and chat broadcasting.

In addition, consumers have the opportunity to purchase goods or services that consumers need at low cost through real-time auctions, and sellers can sell products or services at the highest possible price through auctions. It can be enjoyed while enjoying it like amusement.

In addition, a large number of consumers who are attracted by the nature of the auction product or service are able to mass-distribute like a social commerce by providing a discount coupon as an interest group of the product or service group.

In addition, it is possible to provide consumers with the most effective and efficient way of purchasing decisions by sharing information and common interests among the consumers, which are the factors that make up the amusement of shopping.

In addition, all existing communications such as TV home shopping, internet shopping, etc. are unilaterally provided. However, the present invention has an advantage in that it can perform auction through information exchange between consumers or negotiation of information exchange with sellers in real time have.

That is, since efficiency of purchasing and selling goods or services is maximized by the field of information, information sharing by the same consumer group, and real-time chatting, the present invention can increase the order conversion rate compared to the existing home shopping or online shopping.

In addition, the present invention can maximize the efficiency of information confirmation and purchase efficiency and mobility through participation in auction through mobile, as in the case of mobile commerce, through voice, video broadcasting, and chat with a platform implemented as a main purpose of mobile commerce .

In addition, the present invention is advantageous in that promotion of all new products or services is centered on the actual consumer so that a large number of promotions are made to interested consumers and the result of responding to the promotions is displayed.

In addition, the present invention can provide a new opportunity to the consumer by requesting the goods or services required by the consumer to the reverse auction chat room and proceeding reverse auction by the seller.

FIG. 1 is a block diagram of a system for realizing an auction reverse auction through real-time two-way communication according to the present invention and an event discount sale.
2 is an example of a screen showing an example of a chat auction room.
3 is an example of a screen showing an example of an artificial intelligence robot for customer consultation and quiz.
FIG. 4 is a screen example showing an example of a shop for multi-commodity and continuous sale.
FIG. 5 is a flowchart showing a process of auctioning goods or services through real-time chatting.
FIG. 6 is a flowchart showing a process of requesting reverse auction of goods or services through real-time chatting and reverse-selling a product or service through chat with the seller.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a system configuration diagram for an auction reverse auction through a real-time bidirectional communication according to the present invention and an event discount sale. The system includes a plurality of sellers 10 for selling goods or services, A real-time shopping mall server 20 that provides a real-time broadcasting or chat room with the consumer 30 and an auction and reverse auction chat room for selling goods or services, and a plurality of real- And a consumer 30.

Here, the seller 10 or the consumer 30 is a smartphone or various terminals capable of real-time communication, and is a terminal owned by a seller who wants to sell a product or service or a consumer who wants to purchase a product or service. Of course, the consumer 10 accesses the real-time shopping mall server 20 via the APP mounting, membership registration, etc., and receives goods or service information. The consumer 10 then participates in and requests for auction and reverse auction, You can participate in various events provided by.

The seller 10 can access the real-time shopping mall server 20 to register the seller himself / herself, register his / her auction, sem, cum, discount coupon, and the like, You can set up a chatting robot to set up a quiz chat robot, such as a quiz event or a coupon. You can also set up a voice, video, or text broadcasting manager in a sales chat room. You can specify the manager in charge.

The real-time shopping mall server 20 provides a space for promoting goods or services of the seller 20 and a space for auction and reverse auction of goods or services.

The consumer 30 registers the inquiry of reverse auction at the time of reverse auction, registers a reverse auction chat room, designates a voice, video and text broadcasting manager in a reverse auction chat room, You can pay the cost. In addition, upon the auction, the consumer 30 selects a chat auction room in which the auction of the interested goods or services is performed by viewing the chat auction room list, enters the auction chat room, participates in auction of the goods or services, Or pay for the service on my page.

At this time, the consumer 30 can be provided with an auction alerting service notifying the user of the auction of the goods or services selected by the consumer, and can receive coupons and the like by participating in various events. Participation in this event is possible without participating in the auction.

FIG. 2 is a screen showing an example of a chat auction room. The terminal screen of the consumer is provided with a broadcast space, a status display window, a chat display window, a bidding table window, a chat input window, and the like from the top.

The uppermost broadcasting space is a space for delivering information on the goods or services of the seller to consumers in the form of voice broadcasting, video broadcasting, text broadcasting, image presentation and the like.

The middle status display window displays the current price of the consumer, the start time of the bid, the number of remaining items, the remaining time of the winning bid, and the like.

The intermediate chat window is a space for exchanging information about goods or services before and during the broadcast, after the broadcast, etc. through mutual chat between consumers. If information about a specific product or service is displayed in the broadcast space, the consumer can exchange information about the product or service. Of course, the consumer can freely exchange information about a desired product or service.

Bidding window is a window to add amount at auction. When you touch a specific amount, the bid amount increases by the corresponding amount.

The chat input window can be quizzed by inputting the state A in a quiz answer, displaying the state when chatting between consumers, and providing a secret only to the consumers in reverse auction.

FIG. 3 is a screen showing an example of an artificial intelligent robot for a customer consultation and a quiz, and provides a robot chat function that automatically greets a customer who enters the chat auction room and answers a question of a consumer. In addition, the robot chat function provides consumers with pre-set quizzes, so that consumers can be provided with various information without being bored before the auction starts. And a predetermined coupon or the like may be paid to the consumer who has quizzed.

FIG. 4 is a screen showing an example of a shop for multi-commodity and continuous sale, and has a sales method such as auction or lump-sum sale.

For an auction, you can register N items in one chat auction room or N items in N chat auction rooms.

In the case of a flat sale, you can register a product for a flat sale. At this time, you can register the discount coupon as an option.

In this case, the sales time, that is, the open time of the chat auction room can be set. In this case, the customer can be notified by pushing the interested party.

As described above, the seller 10, that is, the manager of the real time shopping mall server 20, can set a product guiding method, a quiz event, an artificial intelligent robot, reverse auction, and the like.

As the product guide method, it is possible to set audio broadcasting, video broadcasting, and text broadcasting based on the automatic image slide method. At this time, you can set whether to use the automatic robot quiz option as an option.

A quiz event is an automatic quiz in the chat auction room to the consumer, and setting the coupon to be offered to the consumer when the correct answer is obtained.

An artificial intelligence robot is an artificial intelligence robot that is set up in a chat auction room so that it can answer questions about the company and the goods or services it wants to sell.

Reverse auction means that a chat reverse auction room is opened in response to a consumer request, and a reverse offer is received from the seller. At this time, the seller 's reverse suggestion may be made in secret.

FIG. 5 is a flowchart illustrating a process of auction auction sale through an interactive bidirectional communication such as a broadcast interface, auction button interface, auction reverse auction, and event discount sale for bidirectional implementation.

The consumer 30 accesses the real-time shopping mall server 20 and confirms a product or service list to be auctioned through an image slide, a voice broadcast, a video broadcast, a text broadcast, etc. (S11) (S12). At this time, the real-time shopping mall server 20 stores the information including the goods or services selected by the consumer 30, the consumer, and the time when the auction for the goods or services is performed (S13).

When the consumer 30 selects the auction participation for a specific product or service, the real-time shopping mall server 20 confirms whether it is before a predetermined time (30 minutes) before the auction for the goods or service is performed (S14) If the auction for the product or service is performed after 30 minutes, the character 30 informing the consumers 30 who are willing to participate in the auction for the product or service is informed that the auction start time is near (S15).

The consumer 30 enters the chat auction room where the auction of the goods or services is performed (S16) before the auction starts, and obtains information about the goods or services through chat with other consumers or sellers.

Thereafter, when the auction for the goods or services starts, the consumer 30 performs the bid for the goods or services (S17).

When the auction ends (S18), the consumer 30 confirms the winning bid for the goods or service (S19), and moves to the My Page at the time of a successful bid to pay the cost for the goods or service (S20).

At this time, the real-time shopping mall server 20 gives a discount right to the consumer 30 participating in the auction so that it can be used immediately.

FIG. 6 is a flowchart illustrating a process of requesting a reverse auction of goods or services through a real-time chat such as a broadcast interface for bidirectional implementation, auction button interface, auction reverse auction or the like, and reverse-selling a product or service through chat with a seller.

The consumer 30 accesses the real-time shopping mall server 20 and confirms a product or service list to participate in reverse auction through an image slide, an audio broadcast, a video broadcast, a text broadcast, etc. (S21) (S22). At this time, the real-time shopping mall server 20 stores the information including the goods or services selected by the consumer 30, the consumer, and the time when the reverse auction is performed for the goods or services (S23). Here, the consumer can arbitrarily set the time for reverse auction.

When the consumer 30 asks for a reverse auction for a specific product or service, the real-time shopping mall server 20 confirms whether or not a predetermined time (30 minutes) before the reverse auction is performed for the goods or service (S24) If the reverse auction of the product or service is performed after 30 minutes, the character 30 notifying that the reverse auction start time is close to the consumer 30 who requested the reverse auction for the product or service is transmitted (S25).

When the chatting reverse auctioneering room is set at the set time, the consumer 30 enters the chatting reverse auctioneer room where the reverse auction of the goods or services is performed (S26) before the reverse auction starts, Information about the service can be obtained.

Thereafter, the consumer 30 receives a proposal from the seller for the product or service when the reverse auction for the product or service starts (S27).

When the reverse auction is ended (S28), the consumer 30 determines whether or not to win the goods or service (S29), and moves to the My Page at the time of award to pay for the goods or service (S30). Here, whether or not a winning bid can be determined by a consumer can be determined by a seller who has limited a predetermined amount of money by a consumer, or by a consumer, after a reverse auction is ended, by a seller.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

10: Seller 20: Real-time shopping mall server
30: Consumer

Claims (11)

A first step for the consumer to select one of the goods or services to view an image slide, a voice broadcast, a video broadcast, a text broadcast and participate in an auction through a chat auction room;
A second step of storing information including a product or service selected by the consumer, a time at which the consumer performs an auction for the product or service, and the like;
A third step in which the consumer enters into a chat auction room where auction of a corresponding product or service is performed and bids;
A fourth step of confirming whether or not the consumer is to win a prize for a product or service after the auction is finished; And
A fifth step of paying a cost for the product or service when winning a bid;
Including a real-time interactive communication through auction reverse auction and event discount sale method. The method according to claim 1,
Wherein the customer selects a product or service for participating in the auction and then reserves participation of the product or service for the auction. The method according to claim 1,
And informing the consumer of the time at which the auction for the selected goods or services is performed by the consumer, through the real-time two-way communication. The method according to claim 1,
Wherein the controller is configured to perform a quiz event for a consumer or provide information on a product or a service through chat with another consumer or a seller before an auction for the product or service selected by the consumer is performed. How to sell auction reverse auction and event discount. The method according to claim 1,
And providing a discount coupon to the customer participating in the auction, the discount coupon being available for purchase of a product or service that is the object of the auction. The method according to claim 1,
A bid for a specific product or service, the current price, the start time of the bid, the number of remaining items, and the remaining time of the auction. How to. A first step for the consumer to select one of the image slides, audio broadcasts, video broadcasts, and text broadcasts and to select a product or service to proceed to reverse auction through the reverse chatting room;
A second step of storing information including a product or service selected by the consumer, a time for reverse admission to the consumer or a corresponding product or service;
A third step in which the consumer enters a chatting reverse auction room where reverse auction of the product or service is performed and receives a proposal from the seller;
A fourth step of determining whether or not to win the goods or services after the end of the reverse auction; And
A fifth step of paying for the goods or services when the winning bid is determined;
Including a real-time interactive communication through auction reverse auction and event discount sale method. 8. The method of claim 7,
Wherein the customer selects a product or service for a reverse auction request, and then reserves a time for reverse auction of the product or service, and auction reverse auction sale and event discount sale through real-time two-way communication. 8. The method of claim 7,
And informing the consumer of the time when the reverse auction of goods or services selected by the consumer is performed, through a real-time two-way communication. 8. The method of claim 7,
Wherein the controller is configured to perform a quiz event for a consumer or provide information on a product or a service through chat with another consumer or a seller before a reverse auction for the product or service selected by the consumer is performed. How to sell auction reverse auction and event discount. 8. The method of claim 7,
Wherein the seller's offer to the consumer is delivered in a secret manner through a real-time interactive communication.

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