KR20140091131A - System for supporting marketing based on the offline shop and the method thereof - Google Patents

Abstract

The present invention relates to a system and a method to support marketing based on an offline store. According to the present invention, a store manager creates marketing content which includes a play scenario such as advertisements, product information, promotion, etc. and related electronic promotional items, which includes coupons, gift certificates, etc., using a smartphone, etc. in a store; and transmits the created materials to a marketing access device installed in the store. According to the designated scenario, a store display device displays the information and a customer in the store accesses the marketing access device using a smartphone; reads the content; downloads the related electronic promotional materials and uses the downloaded materials immediately or later; and writes a review for the corresponding store or the product. Also, a store can transmit a promotional event message to a user′s smartphone by collecting information on a customer visiting the store during the process, and a customer collects various types of marketing content provided by the stores visited using a smartphone and can manage the content collectively. According to the present invention, a store manager can improve a customer revisiting rate and a product purchase rate, and a customer can utilize electronic promotional materials provided by the stores within a real life daily living area by managing electronic promotional materials, thereby improving participation and provide practical benefits.

Description

[0001] The present invention relates to a marketing support system and method based on an offline store,

More particularly, the present invention relates to a marketing support system and method based on an on-line store based on a bidirectional communication between a display device provided in an offline store and a customer smartphone visited at a store .

With the development of display system and the development of wired and wireless internet service, advertising area is expanding and advertisement method is developing in various forms. One of the most advanced in-store advertising methods along with the development of the Internet is the advertisement method using DID (Digital Information Display). The DID is a composite image medium that provides advertisement information function together with various guide information providing functions corresponding to the corresponding places in indoor and outdoor places such as a bank, a department store, a shopping center, an airport, a hotel, and an exhibition hall.

The existing DID has a configuration in which a content server, a DID management server, and a plurality of dedicated DID client terminals are connected via the Internet. A dedicated DID client terminal displays content provided from a content server according to a set method, .

However, most contents exposed through DID in the existing store are simple exposure-oriented contents. In terms of local store operators, it is not easy to author various promotions and event advertisements specialized in the store situation in time and space, and it is difficult to express them in real time, and it does not provide effective means of participation of customers.

On the other hand, with the recent activation of smart phones, opportunities for providing various application-based services to users by providing applications to the smart phone are increasing.

BACKGROUND ART In the past, an application provided in a mobile phone has been authored in the form of a virtual machine (VM). In order to provide the application to the mobile phone, a complicated use approval of a communication company has been required. Therefore, authoring and distributing mobile phone applications to mobile phone users was limited, and it was almost impossible to author and distribute mobile phone applications except for some content providers contracted with mobile communication companies.

Recently, a rapidly expanding smart phone can provide various application-based services to the smartphone user by providing various applications without the above-mentioned restriction. The smartphone user can access the app store where the smartphone application is displayed at any time It is possible to download and provide a desired application.

Therefore, small and mid-sized store operators operating offline stores have also been given the opportunity to develop applications that can be used in their stores, distribute them to smartphone users, and provide various customer services including membership. However, Such as department stores, which can manage membership through construction, and franchises that are group stores.

However, these smartphone applications are also unidirectional communication methods that are difficult to provide specialized services for individual store units, and operate independently of each other without having temporal or spatial linkages with content displayed through in-store DIDs.

Therefore, it is difficult not only to provide effective feedback of customers in the store, but also to measure or analyze the direct participation effect of customers.

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above-mentioned problems, and it is an object of the present invention to provide a method and a system for a store operator to easily create marketing contents and related electronic promotional articles corresponding to the store- Way communication method and system that enables users to download and use the product at a site or on a second visit, and to feedback on the use of the product.

It is another object of the present invention to provide a marketing support system and method based on an offline store that can collect information on shop visitors.

It is another object of the present invention to provide a marketing support system and method based on an in-store store that can transmit a promotional event message and the like to a customer smartphone by utilizing collection information of the store visiting customers.

Another object of the present invention is to provide a marketing support system based on an offline store that can measure and analyze the response of customers to marketing contents such as advertisements displayed through DID, And a method thereof.

It is another object of the present invention to provide a low-cost integrated marketing system capable of performing marketing in real time on the spot in accordance with the store situation operated by the small and medium store operators who are hard to build an independent system.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided an in-store-based marketing support system and method,

The contents of the contents include a display scenario, and related electronic promotional articles, the electronic promotional articles include coupons, vouchers, etc., in marketing, such as advertisements and promotional events in a store, An operator terminal equipped with an application capable of transmitting to the device

The contents and related electronic promotional materials are received and stored, and then the store display device is driven and displayed in accordance with the designated scenarios, while at the same time, A marketing access device that handles download requests and reviews on promotional items;

A display device directly connected to the marketing access device for displaying the content and the related electronic promotional article,

An app which can read the contents authored by the store operator terminal while having a customer visiting the store and download the electronic promotional article and use it at the site or at the store re-visit, Customers with smartphones

And stores the membership information for each store collected through the individual marketing access devices including the marketing access device, contents per store, related coupons, gift certificates, etc., connected to all marketing access devices installed in individual stores including the store through the Internet network And a central server that manages overall management.

Preferably, the operator terminal includes: a store information editing unit for editing the introduction information of the store, such as a merchandise menu during operation, and transmitting the edited information to the marketing access device; An electronic promotional material editing unit for authoring and managing an electronic promotional material to be combined with the marketing contents, and a control unit for accessing the central server and sending a promotional message to the customer smartphone of the individual store registered members And a mobile promotion editing unit for authoring and requesting transmission.

In addition, the content editing unit provides a template so that an operator can easily author content and a display scenario in a store, and can make slides through photographing of goods, image and text editing.

In addition, the marketing access device may include a communication processing unit for transmitting and receiving data through short-range wireless communication with an operator terminal and a customer smart phone in a store, and transmitting and receiving data through a central server and an Internet network, and a marketing access device including an installation store and a location A store information processing unit for storing and processing shop introduction information such as basic information and product menu for a customer and a customer information processing unit for storing member registration information of a customer connected with the customer smart phone and authenticating whether the member is a member based on the stored information, A contents processing unit for receiving and storing the contents and the electronic promotional article information associated therewith and displaying the contents on the display device in accordance with the designated scenario and processing the request for browsing of the customer smartphone and the electronic processor for processing the request for downloading the electronic promotional article The promotional article processing section and the display device Extracting the status and operational information on the display interface portion and marketing access to periodically notify the central server, it characterized in that it comprises software and device operation management unit to process the data upgrade via the central server.

In addition, the store information processing unit stores basic information about the marketing access device when the marketing access device is installed in a specific store, and transmits the basic information to the central server.

When the customer is connected to the marketing access device installed in the store and the member is registered, the customer information processing unit automatically stores the customer information in the customer information DB as a member of the store, and stores the member information including the basic information on the marketing access device To the central server.

In addition, the marketing access device may be configured as an integrated system that is directly connected to the display device, controls driving, incorporates a wireless LAN communication access point, is connected to the Internet network, and includes a web server. A separate embedded system or an independent server, and may be integrated with the display device.

In addition, the short-range wireless communication access device has a specified SSID (Service Set Identifier) that can recognize that the short-range wireless communication access device is built in the marketing access device.

Also, when the marketing access device transmits all the data including the content created and stored through the marketing access device of the store to the central server through the Internet, it is stored in the central server in association with the store and marketing access device information , And the information generated and modified and stored through the central server is transmitted to the corresponding marketing access device and stored, thereby maintaining consistency at all times.

In addition, when the marketing access device manages a plurality of marketing access devices as a group, content and information stored in the master are automatically reflected to the slaves by designating one as a master and designating the other as a slave .

The basic information on the marketing access device includes a marketing access device ID, a store ID, a store group ID, an installation location coordinate, an installation store address code, and a business type code.

In addition, when the user smart phone operates the application according to a user's operation, the smart phone searches for a specified SSID so as to recognize that it is a short-range wireless communication access device integrated in the marketing access device, And a controller for directly connecting to the marketing access device through the short-range wireless communication access device.

In addition, the app provides a wallet function for storing and managing the downloaded electronic promotional article together with the store location information and the usable period information, so that the related contents and electronic contents that can be automatically used when visiting a specific store or a store adjacent zone And provides the function of providing and using the promotional article information.

In addition, The central server stores the individual store information having the marketing access device in the store information integration DB, integrates the store information integrated management section, and manages basic information of marketing access device, normal operation management of the marketing access device, And a customer information integration management unit for integrally managing service subscriber information and individual store member information in a customer information DB and authenticating a subscriber when requesting service through the central server connection, When the promotional content is authored and registered in the content integration management unit and the operator terminal that processes content received directly from the marketing access device or from the operator terminal and the electronic promotional article information combined therewith and processes it when requesting browsing through the smartphone, At a given point in the store It characterized in that it comprises a mobile promotion processing for transmitting the smartphone of the lock customer.

In addition, the store information integrated management section may receive the marketing access device basic information set at the time of initial installation of the marketing access device in the individual store, and store the basic information in the store information DB for the individual stores.

In addition, the customer information integration management unit may generate customer information at the time of service submission after downloading an application to a customer smart phone through an application store or the like, and then, when registering as a individual store member through the marketing access device, And stores the store member.

In addition, the content integration management unit receives the contents uploaded to the marketing access device and the electronic promotional article information associated therewith, and classifies and manages them by store, and conversely, , It is transmitted to the store marketing access device and stored.

According to an aspect of the present invention, an offline store-based marketing method

The store operator authoring the contents to be displayed on the display device by using the operator terminal, combining the related electronic promotional materials, setting a reproduction scenario, and transmitting the combined contents to the marketing access device through short-range wireless communication

Storing the marketing access device in the content DB and the electronic promotional material DB, transmitting the same content to the central server and storing the contents in the content integrated DB or the electronic promotional material integrated DB,

The marketing access device displaying the content and the related electronic promotional article on the display device according to a scenario included in the content;

The customer in the store drives the app installed in the customer smartphone and accesses the in-store marketing access device first

Accessing the marketing access device, browsing the contents and the related electronic promotional article information of the store, and downloading the electronic promotional article if necessary.

In addition, the step of initially accessing the in-store marketing access device

Automatically searching for a specified SSID so as to recognize that the device is a short-range wireless communication access device built in the marketing access device when the application installed in the customer smartphone is driven according to a user's operation;

And accessing the marketing access device via the short-range wireless communication access device having the corresponding SSID when the SSID exists.

In addition, if the SSID exists, the step of connecting to the SSID

If the customer is first connected, a message is displayed asking whether to register the store member

And registering the member information in the customer DB in the marketing access device, transmitting the member information to the central server in connection with the basic information of the marketing access device, and storing the customer information in the integrated DB do.

In addition, the step of initially accessing the in-store marketing access device

If the SSID is not found so as to recognize that it is a wireless LAN communication access device built in the marketing access device, automatically accessing the central server and displaying a list of the stores registered by the customer until immediately before;

And displaying detailed information on the store when the store is selected from the store list.

The step of accessing the marketing access device and browsing the contents and related electronic promotional article information of the store

Displaying a list of the stores registered by the customer until the last time when automatically accessing the central server when requesting the entire store list registered up to immediately before according to the user's operation;

And displaying detailed information on the store when the store is selected from the store list.

INDUSTRIAL APPLICABILITY As described above, according to the present invention, the in-shop marketing effect can be enhanced by enabling the store operator to easily perform marketing actions in accordance with the store situation in real time.

And, it can collect information about customers who visited the store through marketing access device, and it is possible to perform various target marketing such as transmission of promotion event message to customer smart phone.

In addition, it is possible to measure and analyze the effect of DID marketing through customers' re-visit rate and product purchase rate, and it is possible to maximize marketing effect gradually by reflecting in marketing strategy establishment.

In addition, since customers can manage the marketing activities provided by the shops located in the daily life zone and utilize them in real life, the participation rate is high and can be a substantial benefit.

In addition, since it can be configured based on a marketing access device integrated with a display device such as a TV used in most stores, coupon or gift certificate issuer, and a router for wired / wireless communication, marketing costs and burial facility costs There is an advantage that it can be reduced.

Furthermore, in the marketing support system and method of the offline store based on the present invention, various kinds of face-to-face business such as ordering, order waiting, payment, And can be configured to be executed by a customer's smartphone, thereby making it possible to streamline store processing and improve customer service.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the present invention.

FIG. 1 is a schematic view for explaining a network of an offline store based marketing support system according to an embodiment of the present invention.
FIG. 2 is an overall configuration diagram of an in-store-based marketing support system according to an embodiment of the present invention.
3 is a block diagram illustrating a configuration of a marketing access device according to an embodiment of the present invention.
4 is a block diagram illustrating a configuration of an operator terminal according to an embodiment of the present invention.
5 is a block diagram illustrating a configuration of a central server according to an embodiment of the present invention.
FIG. 6 is a block diagram illustrating basic data for a marketing access device according to an embodiment of the present invention.
FIG. 7 is a flowchart of an in-store-based marketing method according to an embodiment of the present invention.
8A to 8H are customer smartphone screen images for explaining an in-store-based marketing method according to an embodiment of the present invention.
FIG. 9 is a flowchart illustrating a method for a customer visiting a store to communicate with a customer smartphone according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise. Also, the terms " part, "" module," and " module ", etc. in the specification mean a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software have.

The definitions of the terms used throughout the specification are as follows.

The term "store" refers not only to providing products or services on-line, but also to providing products such as products or services through machines installed in a specific space, such as a store or a vending machine, But the present invention is not limited to the above.

"Commodity" means all kinds of products or services provided in the above-mentioned store, and it is interpreted as a concept including all kinds of foods sold in a restaurant, various goods sold in a store, and services provided by a service company .

The term "marketing content" should be construed to include all of the videos, images, text, and slides provided for advertisement, store guidance, product and service guidance, promotion event, etc. for communication with the store customer.

The term "electronic promotional article" should be construed to include all of the digitized discount coupons and gift vouchers that are provided as marketing means to promote sales to the store customer.

"Operator" shall be construed as including the employer or employee who operates the store.

The term "scenario" should be construed as a concept including a control method such as a reproduction schedule and a display order for displaying contents authored by the operator terminal to the display device.

FIG. 1 is a schematic view for explaining a network of an offline store based marketing support system according to an embodiment of the present invention.

As shown in FIG. 1, the present invention is based on a marketing access device 50 installed in an off-line store, and one store in a store 40 belonging to a grouped store 40 such as an independent store 20 or 30 or a franchise The marketing connection device 50 described above is provided.

The marketing access device 50 is directly connected to the display device 200 to control driving and has a built-in short-range wireless communication access device so as to operate as a wireless router itself. The marketing access device 50 is connected to the Internet network 10 through a LAN port It is preferable to configure the system as a one-piece system in which a web server is incorporated.

The short-range wireless communication may be implemented by Wi-Fi (Wireless Fidelity), Radio Frequency Identification (RFID), ZigBee, Bluetooth, Ultra Wide Band (UWB), or the like.

In addition, the short-range wireless communication access device has an SSID specified so as to identify the short-range wireless communication access device built in the marketing access device.

When a plurality of marketing access devices 50 are provided in the independent store 30 or the marketing access devices 50 provided in the grouped store 40 are managed as a group, It is preferable that content and the like in the marketing access device 50 designated as the master are automatically reflected to the marketing access device 50 designated as the slave.

FIG. 2 is a diagram illustrating an overall configuration of an offline-store-based marketing support system according to an embodiment of the present invention.

2, an offline store based marketing system according to an embodiment of the present invention includes an operator terminal 100, a marketing access device 50, a display device 200, a customer smartphone 300, a central server 60).

The operator writes content and related electronic promotional materials such as advertisements, promotional events, and product introductions easily in the store 20 using the operator terminal 100, To the marketing access device 50, it is displayed on the display device 200 according to the scenario set in advance.

The customer who visited the store 20 accesses the marketing access device 50 through the short distance wireless communication with the customer smartphone 300 and registers as a store member, browses contents posted by the store operator, After downloading and using it, you can register the usage period.

Accordingly, the store operator can connect to the central server 60 via the Internet network 10 or the mobile communication network 500, and the store operator can transmit various promotional messages to the customer smartphone 300 of the customers registered as the store member, It is possible to browse the contents of each store for the whole store visited up to the last time and register as a member, and to manage electronic promotion articles as a whole.

In addition, various content and electronic promotional article information generated and stored by the operator through the marketing access device 50 are transmitted to the central server 60 together with the marketing access device 50 and the store information, and stored and managed as a whole, Conversely, when the operator accesses the central server 60 and then writes and stores various contents and electronic promotional materials, the contents are automatically transferred to the marketing access device 50 of the relevant store and reflected.

Reference numeral 700 denotes a terminal used by a store operator to access a central server via the Internet or a mobile communication network from outside the store, and may be the same terminal as the operator terminal 100. Reference numeral 600 denotes a terminal In the case where the background moving picture is played back, an example of displaying the marketing content on-screen display (OSD) method is shown.

3 is a block diagram illustrating a configuration of a marketing access device according to an embodiment of the present invention.

3 includes a communication processing unit 51, a control management unit 52, a store information processing unit 53, a customer information processing unit 54, a content management unit 55, an electronic promotional material processing unit 56, A device operation management unit 57, and a display interface processing unit 58, and is preferably configured in the form of an embedded system. The function of each component will be described below.

The communication processing unit 51 includes a local wireless communication access device for communicating with the operator terminal 100 and the customer smartphone 300 in the store and includes a LAN port for connecting to the Internet for data exchange with the central server 60. [ .

The control management unit 52 performs overall control of all operations performed in the marketing access device 50, and may be equipped with an embedded O / S.

When the marketing information device 50 is provided in a specific store, the store information processing unit 53 sets basic information about the marketing information device 50, stores it in a file, and processes the basic information.

On the other hand, the store introduction information edited by the operator using the operator terminal 100 by the operator during the store operation - the store introduction information may include a store summary, a providing menu, business hours, transportation information, parking information, And if the customer requests it, the transfer process is performed.

The customer information processing unit 54 is provided with a customer information DB 54a. When the member is registered by accessing the marketing access device 50 through the customer smartphone 300 application, the member is automatically stored in the customer information DB 54a in the marketing access device 50 as a member belonging to the store, Together with the marketing access device ID, store ID, and group ID information, to the central server 60 and stores the information in the customer information integration DB 63a.

The content processing unit 55 is provided with a content DB 55a. And receives and stores slide-type contents authored by the operator terminal 100, playback scenarios and control information associated therewith, and displays them on the display device 200 according to the playback scenarios.

In particular, when a moving picture being played for a long time is being reproduced, on-screen display (OSD) display control such as screen overlay display on the display device 200, that is, on the display device 200, So that the content is displayed without switching the screen.

The electronic promotional material processing unit 56 is provided with an electronic promotional material DB 56a. The electronic promotional article authored using the operator terminal 100 is received and stored, and is downloaded when requested by the customer.

The device operation management unit 57 extracts the status and operation information of the marketing access device 50 and periodically notifies the central server 60 of the status of the marketing access device 50, Up request.

The display interface processor 58 may include an analog signal transmission module and a digital driving signal transmission module for reproducing contents in the form of a moving picture, an image, a text, a slide, or the like in the display device 200.

4 is a block diagram illustrating a configuration of an operator terminal 100 according to an embodiment of the present invention.

The operator terminal 100 is a personal terminal such as a smart phone, a tablet PC, a notebook computer, a desktop PC, etc., and can download an application uploaded to a site such as an app store according to a terminal type or can provide the application via an application storage medium. Of course, it is also possible to update or upgrade the smartphone application by accessing a site such as an app store and downloading the application to a site such as an app store.

4, an operator terminal 100 according to an exemplary embodiment of the present invention may include a store information editor 101, a content manager 102, an electronic promotional material manager 103, and a mobile promotion manager 104 have

The store information editing unit 101 provides the function of setting the store basic information at the time of initial provision through the store information processing unit 53 in the above-described marketing connection device 50 and editing the store introduction information managed during operation .

The store basic information includes a marketing access device ID, a group ID, store location information, address information, and business type information.

The content editing unit 102 The operator can easily edit contents and presentation scenarios, and can provide templates for content types. Using this, a slideshow is created by photographing a commodity, editing an image and text, and uploading it to the above-mentioned marketing access device, the content is reproduced through the content processor 55 in the marketing access device 50.

The electronic promotional material editing unit 103 edits the electronic promotional material to be provided to the customer by the operator and then transmits the edited electronic promotional material to the marketing access device 50 in combination with the related content, And downloaded to the smart phone 300. It is possible to provide an electronic promotional article template suitable for each type of business as well as to provide the template for each content type.

The mobile promotion management unit 104 provides a function of configuring the promotion message and requesting the central server 60 for processing when the operator intends to perform promotion in connection with the service smartphone 300 of the subscriber or individual store registered members do.

The display device 200 refers to a device such as a flat panel display device such as a PDP and an LCD, a display device including a projector and a screen, and a large display using an LED, and displays the content transmitted by the marketing access device according to the schedule information .

The customer smartphone 300 can download the customer application that the user has uploaded to the application store or the like through the application store or the like, and can access the application store and update or upgrade the corresponding smartphone application. In some cases, when a smartphone is launched, a smartphone application for a marketing support system and method based on an offline store may be installed.

If the customer application is downloaded and operated according to the user's operation, the service application is registered through the central server 60, the application is registered, registered as a member of the store through the marketing access device 50, Includes a function of browsing contents posted by the operator through the connection device 50 and downloading the related electronic promotional article.

Also, when driving the application according to a user's operation, the SSID is searched so that it can recognize that it is a short-range wireless communication access device integrated in the marketing access device, And directly connects to the marketing connection device 50 via the Internet.

In addition, it is possible to provide a wallet function for storing and managing the downloaded electronic promotional material together with information such as basic information of the store and the usable period, so that the related contents automatically available when visiting a specific shop or a neighborhood of the store, So that it is possible to provide a function for providing the user with the service.

5 is a block diagram illustrating a configuration of a central server 100 according to an embodiment of the present invention.

The central server 60 manages the marketing access device 50, store information, customer information, and the like from a whole viewpoint.

The marketing support system based on the offline store is a distributed system structure based on the marketing access device. However, the central server receives the contents and scenarios stored in the individual marketing access device 50, the electronic promotional article, the store and the customer information, The central server 60 and the marketing access device 50 maintain the consistency with each other by providing the function of downloading the authored data to the central server 60 when downloading the data to the central server 60 It is desirable to apply the cloud function for this purpose.

Referring to Figure 5, The central server 60 includes a store information integration management unit 61, a marketing access device integration management unit 62, a customer information integration management unit 63, a content integration management unit 64, an electronic promotional material integration management unit 65, 66).

The store information integrated management unit 61 is provided with a store information integration DB 61a. Stores basic information about the marketing access device 50 set at the time of initial installation of the marketing access device 50 in the individual store in the store information integration DB 61a and integrally manages the basic information.

The marketing access device integrated management unit 62 includes a marketing access device integration DB 62a. The marketing access device basic information management, the normal operation management of the marketing access device 50, and the software of the marketing access device 50.

In addition, it is possible to monitor the network connection state and normal operation of the marketing access device 50, and to provide a function of notifying the store operator mobile phone registered in advance when it is in an abnormal operation state.

In addition, the automatic updating function is provided to always operate the software of the marketing access device 50 in the latest version.

The customer information integration management unit 63 is provided with a customer information integration DB 63a for storing customer information.

The user generates the corresponding customer information in the customer information integration DB 64a at the time of service submission after downloading the application to the customer smartphone 300 through the application store or the like and then generates corresponding customer information through the marketing access device 50 And stores the store member information linked to the marketing access device basic information.

The content integration management unit 64 includes a content integration DB 64a. The contents uploaded to the marketing access device 50 and the electronic promotional article information associated therewith are received and classified according to stores and integratedly managed. Conversely, the content for the specific store and the electronic promotional article information connected thereto are transmitted to the central server 60 In case of uploading, it is automatically transferred to the store marketing access device 50 and reflected.

The electronic promotional article integrated management section 65 is provided with an electronic promotional article integration DB 65a. When the electronic promotional material combined with the contents uploaded to the marketing access device 50 is classified and managed in accordance with each store and conversely the content for the specific store and the electronic promotional article connected thereto are uploaded to the central server 60, And automatically reflects it to the store marketing access device 50 for reflection.

The mobile promotion processing unit 66 is provided with a mobile promotion integrated DB 66a. When the operator wants to promote to the service subscriber or individual store registered members, he or she authorizes and registers the promotional contents to the operator terminal 100, and transmits the created promotional contents to the smartphone 300 of the shop registered customer at a predetermined point .

FIG. 6 is a block diagram illustrating basic data for a marketing access device according to an embodiment of the present invention.

The marketing access device ID 710, the store ID 720, the store group ID 730, the location coordinates 740, the code 750, Industry code 760 is defined.

In this case, the marketing access device ID 710 is a unique ID for the marketing access device 50 provided in the store, and a plurality of marketing access devices 50 may be provided in one store. 50 have different IDs.

At this time, the store group ID 730 identifies whether it is a single store or a grouped store such as a franchise, and has a unique group ID 740 in case of a group store.

At this time, the location coordinates 740 indicate the GPS position coordinates of the store, and can be used for location-based services such as a service displaying the location of the adjacent store and the related electronic promotional article when the customer is in a specific area.

At this time, the code 750 represents the administrative district code in which the store is located, and the business type code 760 represents the business type code to which the store belongs.

FIG. 7 is a flowchart schematically illustrating an operation principle of an offline store-based marketing support system according to an embodiment of the present invention. 8A to 8H are customer smartphone screen images for explaining an in-store-based marketing method according to an embodiment of the present invention.

2 to 8H, after the store operator downloads an application from the application store or the like to the operator terminal 100 (S101), the contents manager 102 displays the contents And the electronic promotional material management unit 103 in step S102, and transmits the electronic promotional material to the marketing access device 50 in step S103.

The marketing access device 50 receives the same and stores it in the content DB 56a and the electronic promotional material DB 54a through the content processing unit 56 and the electronic promotional material processing unit 54 in step S51, And stores the content in the content integration DB 64a and the electronic premium material integration DB 65a through the content integration management unit 64 and the electronic promotional material integration management unit 65. The marketing access device 50 displays the content And is displayed through the device 200. (S53)

On the other hand, the customer smartphone 300 has the app 305 as shown in FIG. 8A by downloading the app from the app store (S301)

Then, the user activates the app 305 (FIG. 8A) loaded on the customer smartphone 300 according to the customer's operation (S302) and joins the service with simple information input. The customer information is transmitted to the customer And is stored in the customer information integration DB 63a through the information integration management unit 62. (S601)

When the user visits the store and then operates the app 305 as shown in FIG. 8A (S302) mounted on the customer smartphone 300 according to the operation of the customer (S302), a short- The user is automatically connected to the marketing access device 50 in the store by searching for the specified SSID.

At this time, if the SSID of the short-range wireless communication access device built in the marketing access device 50 is found, the promotion information of the shop is displayed as shown in FIG. 8B, the related electronic promotional article information is provided, (S304, S56)

Then, various contents related to the store such as the merchandise information (FIG. 8F) and the store information (FIG. 8G) can be browsed and the electronic promotional article can be downloaded and stored (S305). The electronic promotional article information thus downloaded is shown in FIGS. 8D and 8E Can be provided together. The customer can leave the review after using the electronic promotional article at the time of visiting the store, as shown in FIG. 8h.

At this time, if the customer is a customer who first accesses the marketing access device 50, a message asking whether the store member is registered with the marketing access device is displayed on the customer smartphone 300 (S303) In step S54, this information is transmitted to the central server 600 and stored in the customer information DB in step S603. Thereafter, when the user visits the same store and accesses the marketing access device 50 of the store, .

Meanwhile, in this process, it is possible to perform services such as check-in and mileage by using the marketing access device access information of the customer.

FIG. 9 is a flowchart illustrating an operation principle of an offline offline store based marketing support method in and out of a store according to an exemplary embodiment of the present invention.

When the application downloaded to the customer smart phone is operated (S501), the SSID specified is automatically searched so as to recognize that the mobile communication access device is an integrated short-range wireless communication access device in the marketing access device 50 (S503)

At this time, if a specified SSID is found so as to recognize that it is an integrated short-range wireless communication access device in the marketing access device 50 (S504), the corresponding SSID is accessed (S505)

When a menu for the entire subscription store is selected during information search and download by accessing the marketing access device 50 of the store (S507), as shown in FIG. 8B, the summary information together with the previously registered store list When a specific store is selected, detailed information about the store is requested and displayed to the central server 60 as shown in FIG. 8C. In this case, it is also possible to directly request detailed information on the marketing access device 50.

If the identified SSID is not found and can not be found so as to recognize that it is a short-range wireless communication access device integrated in the marketing access device 50, the SSID is automatically connected to the central server 60, When the user selects a specific store, detailed information on the store stored in the central server 60 is requested and displayed as shown in FIG. 8C. In this case, it is also possible to directly request detailed information on the marketing access device 50.

10: Internet network 20, 30: store 40: group store
50: Marketing access device 60: Central server
100, 700: operator terminal 200: display device 300, 400: customer smartphone
500: Mobile communication network 600: OSD advertisement

Claims (22)

An operator terminal mounted with an application capable of authoring and transmitting marketing contents and related electronic promotional materials to a marketing access device;
And stores at least one or more contents in the individual stores including the store, stores the contents and related electronic promotional materials, drives the store display device according to the designated scenarios, stores the store member information, A marketing access device for processing a download request for viewing and related electronic promotional articles;
A display device directly connected to the marketing access device for displaying the content and the related electronic promotional article;
A customer smartphone equipped with an app that can browse the contents authored by the shop operator terminal while the customer visiting the store is browsing the contents, download the electronic promotional article and use it at the site or at the store visit again; And
And all the marketing access devices installed in the individual stores including the store are connected to each other through the Internet network and the overall membership information, contents, and related electronic promotional materials collected through the individual marketing access devices including the marketing access device are collectively managed Central server
A marketing support system based on an offline store
The method according to claim 1,
The operator terminal,
A store information editing unit for editing the store introductory information and transmitting the edited store introductory information to the marketing access device;
A content editing unit for authoring the marketing content to combine related electronic promotional materials and transmit the combined electronic promotional materials to the marketing access device;
An electronic promotional material editing unit for authoring and managing electronic promotional materials to be combined with the marketing contents; And
And a mobile promotion editing unit for authoring a promotion message related to the store and requesting the store member to transmit the promotion message to the smartphone of the store registered members.
3. The method of claim 2,
Wherein the content editing unit provides a template for easily creating the marketing content and a display scenario, and is capable of producing a slideshow by photographing a product, image and text editing,
The method according to claim 1,
When the user operates the application according to an operation of the user, the customer smart phone searches for a specified SSID so as to recognize that the marketing access device is a wireless local area communication access device integrated with the marketing access device, And directly connects to the marketing access device through the wireless communication access device.
5. The method of claim 4,
The app provides a purse function for storing and managing the downloaded electronic promotional article together with the store location information and the usable period information, so that the related contents that can be automatically used when visiting the store or in the neighborhood of the store And providing the electronic promotional article information to the user.
The method according to claim 1,
The central server comprises:
A store information integration management unit for storing the individual store information having the marketing access device in the store information integration DB and integrally managing the store information;
Marketing access device basic information and operation state management, and marketing access device integrated management part serving as software currentization;
A customer information integration management unit for managing service subscriber information and individual store member information in a customer information integration DB and for performing subscriber authentication when a service is requested through the central server connection; And
And a content integration manager for processing the content received directly through the marketing access device or the operator terminal and the electronic promotional article information associated therewith and processing the request when browsing through the customer smart phone.
The method according to claim 6,
Further comprising a mobile promotion processor for authoring and registering the store related promotion message to the operator terminal and transmitting the created promotion message to a smartphone of a registered customer of the store at a predetermined point in time.
The method according to claim 6,
Wherein the store information integration management unit receives the basic information set when installing the marketing access device in the store and stores the basic information in the store information integration DB.
The method according to claim 6,
The customer information integration management section generates customer information at the time of service subscription after downloading an application to a customer smart phone through an application store or the like, and thereafter stores customer information in the store connected to the marketing access device basic information at the time of registration as a specific store member through a marketing access device And stores the member information.
The method according to claim 6,
The content integration management unit receives the content uploaded to the marketing access device and the electronic promotional material information associated therewith, and classifies and manages them by store. Conversely, contents for the specific store and electronic promotional article information connected thereto are uploaded to the central server And stores it in the store marketing access device.
A communication processor for short distance wireless communication with the operator terminal and the customer smartphone in the store and data transmission / reception with the central server via the Internet network;
A store information processing unit for storing basic information on the marketing access device and the store introduction information;
A customer information processing unit for storing member registration information of a customer accessed by the customer smart phone and authenticating whether the member is a member;
A contents processing unit for receiving and storing the marketing contents and the electronic promotional article information associated therewith, displaying the contents on the display device according to a designated scenario, and processing a request for browsing of the customer smartphone;
An electronic promotional article processing unit for processing the electronic promotional article upon a download request;
A display interface unit for driving the display device; And
And a device operation management unit for extracting status information of the marketing access device, notifying the central server of the status information, and processing software and data upgrade.
12. The method of claim 11,
And an integrated system that is directly connected to the display device to control driving, incorporates a short-range wireless communication access device, is connected to the Internet, and incorporates a web server.
12. The method of claim 11,
The marketing content, related electronic promotional material, and customer information generated and stored through the marketing access device of the store are transmitted to the central server through the Internet network, and are stored in association with the respective store and marketing access device information, And the information generated and modified and stored through the server is transmitted to the corresponding marketing access device and stored, thereby maintaining consistency at all times.
12. The method of claim 11,
Wherein when a plurality of marketing access devices are managed as a group, contents and information stored in the master are automatically reflected to the slaves by designating one as a master and designating the other as slaves.
12. The method of claim 11,
Wherein the communication processing unit includes a short-range wireless communication access device having a specified SSID that can recognize that the wireless communication device is a short-range wireless communication access device built in the marketing access device.
12. The method of claim 11,
Wherein the store information processing unit processes the basic information on the marketing access device including the marketing access device ID, the store ID, the group ID, the installation location coordinates, the installation store address code, and the business type code.
12. The method of claim 11,
The customer information processing unit accesses the marketing access device through short-range wireless communication to register the member, automatically stores the member as a member of the store, and transmits the member information associated with the basic information on the marketing access device to the central server Wherein the marketing access device is a marketing device.
A step of authoring contents to be displayed on the display device by the shop operator using the operator terminal to combine related electronic promotional materials, setting an expression scenario, and transmitting the contents to the marketing access device through short-range wireless communication;
Storing the marketing access device in the content DB and the electronic promotional material DB, transmitting the same content to the central server, and storing the contents in the content integrated DB and the electronic promotional material integrated DB;
The marketing access device displaying the content and the related electronic promotional article on the display device according to a scenario included in the content;
Driving the app installed in the customer smartphone in the store and accessing the in-store marketing access device first
And accessing the marketing access device to browse the contents and the related electronic promotional article information of the store, and downloading the electronic promotional article.
19. The method of claim 18,
The step of first accessing the in-store marketing access device
Automatically searching for a specified SSID so as to recognize that the device is a short-range wireless communication access device built in the marketing access device when the application installed in the customer smartphone is driven according to a user's operation;
And if the SSID exists, accessing the marketing access device via the short-distance wireless communication access device having the corresponding SSID.
The method according to claim 19,
If the SSID is present, the step of connecting with the corresponding SSID
If the customer is first connected, a message is displayed asking whether to register the store member
When registering as a store member, registers the customer information in the customer DB in the marketing access device, transmits the member information to the central server in connection with the basic information of the marketing access device, and stores the same in the customer information integration database of the central server The method of claim 1, further comprising the steps of:
19. The method of claim 18,
The step of first accessing the in-store marketing access device
If the SSID is not found so as to recognize that it is a wireless LAN communication access device built in the marketing access device, automatically accessing the central server and displaying a list of the stores registered by the customer until immediately before;
And displaying detailed information on the store when the store is selected from the store list.
19. The method of claim 18,
The step of accessing the marketing access device and browsing the contents of the store and related electronic promotional article information
Displaying a list of the stores registered by the customer until immediately before the central server is automatically accessed when requesting the entire store list registered up to immediately before according to the user's operation;
And displaying detailed information on the store when the store is selected from the store list.

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