KR20130091804A - Systems and methods for advertising service by searched ad item by media item - Google Patents

Abstract

It relates to improved ad targeting and ad bidding means for ad targeting and ad bidding methods and means limited online.

Description

Advertising information retrieval method and system by item {Systems and methods for Advertising service by searched ad item by media item}

A method and means for advertising services on wired and wireless online and on the Internet.

Traditional ads enter keywords into the search input box.

Search results are extracted,

Ad targeting and ad bids for top impressions are common in the search results.

Or, it is common for an advertiser to search for an advertisement medium registered as an advertisement medium in an advertisement server and to perform advertisement targeting and advertisement bidding.

10-2008-0100349, 10-2008-0100341, 10-2008-0100325, 10-2008-0100319, 10-2008-0100309, 10-2008-0100289

Therefore, the advertiser goes beyond advertising targeting and advertising services in the advertising media,

The purpose of the present invention is to provide advertisement information by searching for advertisement information registered in an advertisement server, comparing and searching the best advertisement information with a high bid amount, and providing advertisement information.

In order to achieve the above object,

Ad targeting means for advertisers to set ad targeting and bid on ads.

Advertisement bidding means set for advertisement targeting;

Means for providing a module for collecting media items by an iFrame or server for advertisements providing media item information in the media;

When the client accesses the medium, the media item information is provided to the advertisement server.

Advertisement item extraction means for comparing, searching for, and providing advertisement targeting and advertisement bidding advertisement information based on the media item information;

The extracted advertisement information is sent back to the advertising medium,

Means for exposing advertising information,

It characterized in that it is configured as an exposure measurement means therefor.

That is, in the related art, the advertiser searches the medium and performs advertisement targeting and bidding on the item of the search result. However, in the present invention, when the user accesses the medium and accesses the page, the advertisement module provided by the advertisement server is applied. Collects information about items (text such as newspaper articles, videos, sound recordings, images, sections, etc.) and sends them to the server,

Based on the item information, the advertisement targeting and the advertisement bidding process are searched for, the advertisement information having the highest bid amount is extracted, and the advertisement is exposed.

Ad Targeting is the setting for the ad item in the ad server (no media search).

Module means for collecting item information from a medium and transmitting the same to a server;

means for receiving item information collected by an iFrame or an advertisement module from an advertisement server and extracting advertisement information based on the item;

The extracted advertisement information is transmitted to the medium for advertisement.

In doing so,

Regardless of the priority of the search results

First, the advertisement information server is accessed based on the information of the media item to be clicked.

The advertisement bidding information may be extracted to provide advertisement information.

Another difference is the following:

The advertisement bidding information is searched and extracted based on the information of the item to provide advertisement information.

So, even without keyword search and search services,

The advertisement information service can be provided.

When a page loads or clicks on any clickable item,

Based on the information of the selected item, the highest bid amount is processed to provide the advertisement information.

for teeth,

The advertiser bids after providing and setting an advertisement item based on the advertisement targeting classification provided by the advertisement server.

When the individual item of the advertising medium is loaded, send the media item information to the advertising server,

Based on the item information, the advertisement targeting and the advertisement bidding advertisement information are extracted in the order of the highest bid amount, and the advertisement information of the high rank is received and provided to the advertisement section.

It is characterized by extracting and providing the best advertisement price without having to perform a ranking search for the advertisement exposure (that is, the advertiser searches the advertisement medium and targets the advertisement).

Benefit:

Ad information with the highest bid amount is provided by first click, not search results.

It can be applied to both search advertisement, list type, and advertisement.

Applicable to all types of advertising, as well as search advertising.

The advertising market is expanding.

The most efficient advertising market can be formed.

Accurate advertising targeting expands the advertising market.

1 is a structural diagram of the present invention (Fig. 1 of 10-2008-0100325).
FIG. 2 is a flow chart of a means for advertising and explaining an advertisement item or an additional explanation (Fig. 1 of 10-2008-0100325).
FIG. 3 is an illustration of a means for advertising after answering or explaining the advertisement item (Fig. 1 of 10-2008-0100325).
FIG. 4 is an illustration of a means of advertising and providing an answer or explanation with an advertisement item on an individual content (FIG. 1 of 10-2008-0100325).
FIG. 5 is a structural diagram and an exemplary view showing an advertisement bid (FIG. 1 of 10-2008-0100325).
6 is a structural diagram of an advertisement service after extracting advertisement information by a media item of the present invention.
7 is a flowchart illustrating an advertisement service after extracting advertisement information by a media item of the present invention.

See Patent Documents 10-2008-0100349, 10-2008-0100341, 10-2008-0100325, 10-2008-0100324, 10-2008-0100319, 10-2008-0100309, 10-2008-0100289, 10-2011-0136407 do.

Looking at the patent invention it can be seen that it includes a variety of advertising methods and means.

It can be seen that the advertisement invention of the document can be combined with the original invention.

In particular, the object-oriented keyword box of Patent Document 10-2008-0100349

Patent Document 10-2008-0100289.

10-2008-0100349 and 10-2008-0100289 contain a variety of information on methods and means for ad targeting and ad bidding.

Based on the description using the advertisement item of 10-2008-0100325, an advertisement media item searches for an advertisement server and provides a method and means for an advertisement service for providing an advertisement service.

The components related to the answer or additional explanation and advertising as the advertising item of the patent document are as follows.

Hereinafter, the configuration steps will be described in detail with reference to the accompanying drawings.

1 is a structural diagram of the present invention.

Figure 2 is a flow diagram of the advertisement to explain the answer and further explanation using the advertising item.

3 is an illustration of an answer and a description using an advertisement item.

4 is an exemplary diagram for explaining and using an answer item for individual content.

5 is a structural diagram and an exemplary view showing an advertisement bidding.

Principle of advertising after answering or explaining with advertisement item

Information retrieval is one of the biggest reasons users use wired and wireless electronic online media.

Among the information search, there is a service that a user asks a question and gets an answer.

When a user asks a question, there is a question-and-answer service in which a medium or another user answers. This is simply called Question & Answer service. Similarly, there is a Frequently Asked Questions service.

Another type is the search type. There is an electronic dictionary. When a user searches for an English word, the word is explained.

Common features of this approach consist of questions, answers, or explanations.

You can advertise these questions and use additional explanations. (Means to advertise or advertise with advertising items and advertise)

The present invention is intended to be simply an advertising means using an answer or an additional explanation.

As follows.

The psychological principle of the advertising means using the answer or explanation of the present invention is as follows.

When a question is asked about a question, the respondent goes through a psychological understanding of the question. Cognitive stage.

If you are aware of the question, you will know or don't know the answer.

If the answerer knows the answer, the following steps are taken:

Steps to Recognize the Question

Steps to Organize Your Questions

Steps to explain the answer

Psychologically sorting and categorizing answers. And you will answer.

In fact, at the stage of recognizing a question and finding an answer, it is common to recall images or information associated with the question.

In addition, even if the answer is found, it is common to draw an image or information related to the answer in the head to explain the answer.

In addition, the answers can be easily explained using various views. In the process, it can be explained using various things.

You can answer questions, define answers, and create additional explanations or examples of answers.

At this time, you can explain by creating a description or view using the advertising item.

In other words, it becomes a PPL advertisement commonly referred to in Q & A's answer.

The answerer explains using the advertiser's advertisement item, the questioner reads the definition and explanation of the answerer and sees the explanation or example (example) that the answerer made by using the advertisement item.

In this case, two advertisement effects can be obtained with one description.

Respondent chooses an ad item to answer and explain

The user goes through the steps of seeing the answer and recognizing the advertisement.

Respondents and users alike have to look at the description of the topic using advertising items to understand the description.

The example looks like this:

The user asked a question about how to make pottery.

Answerers can explain how to make pottery. In this case, the responder may describe a specific brand of porcelain tool.

Respondents can explain the steps and principles of making pottery and explain them further using advertisement items. The description using the advertisement item is separated systematically.

When the advertisement period of the advertisement item is over, the same question may be made by using another advertisement item.

The answerer (another answerer) can advertise by creating a view using the advertised item.

An example of a dictionary is as follows.

The user searched for EAT in the English dictionary.

The general dictionary has a description of eat eat.

Entering the answer of the present invention, the dictionary meaning comes out.

At this time, example sentences can be made for words or explanations. And the explanation of the answerer using the answer can be added.

I eat (A Ad) pizza.

I eat (A brand) pizza with (an AD product) drink.

You can make example sentences in this way.

These examples can be combined with images, text, images, effects, etc. to create dynamic examples.

Respondent's explanation or additional explanation can be made as above by using the advertisement item.

Advertising means using the answer or explanation of the present invention can be used in the following types.

All dictionaries: Foreign-language dictionaries, such as prenatal English for specific industries.

Questions about a specific topic

From life to expertise, cooking methods, categories, expertise, DIY, etc.

Many electronic media provide many types of question & answer services in all fields.

The system differences of the present invention are as follows.

The conventional advertising method is that the advertising item is fixed to the answer.

There is a problem when inserting an advertisement item into content or an answer for one advertisement. The content of electronic media is property.

Every item has life. Leaving end-of-life items (ad items) together in content

This is a disadvantage for advertisers, media and users.

Therefore, the present invention separates the part of the participant's explanation from the participant's explanation using the advertisement item. By doing so, the medium may use one piece of content (answers) to advertise one or more times. One or more advertisements with the same content may be sold again through the computerized advertisement bidding system.

It is the structure of the means of advertising by answering or elaborating with the advertisement item.

Figure 1 is a structural diagram of the means for advertising by answering or explaining the advertising items.

Wired and Wireless Client Tools (C100 ~): Refers to wired and wireless client tools. Includes: Cell phones, PMPs; IPTV; Touch screen; GPS navigation; PDA; PC; DMB; Etc.

Communication and server system (C200 ~): Corresponds to web server or communication server responding to (C100 ~).

Wired and wireless communication processing module (M1): A module for processing wired and wireless communication.

Item Processing Module (M2): This module processes the modules of each DB (M100 to M700 ~).

The following table describes the DB and system structure of the present invention. The system structural diagram of FIG. 1 is demonstrated.

M points to module and D points to DB. C refers to a client tool and a server or communication system corresponding to the client tool.

D (

b) and M (module) are almost matched. For example, the DB of D101 is processed by the module of M101.

The missing part of the information can be found in the following content.

Central server systems, wired and wireless client systems (or tools) and processing modules.
Wired and Wireless Client Tools (C100 ~): Refers to wired and wireless client tools. It includes the following.
Cell phones, PMPs; IPTV; Touch screen; GPS navigation; PDA; PC; DMB; Etc.
Communication and server system (C200 ~): Corresponds to web server or communication server responding to (C100 ~).
Wired and wireless communication processing module (M1): A module for processing wired and wireless communication.
Item Processing Module (M2): This module processes the modules of each DB (M100 to M700 ~).
Medium DB was classified in 100 generations
Media Account DB (D101): A DB that stores media accounts.
Advertising medium account (D102): The medium may be an advertising medium through an advertising medium account. Get advertising revenue
have.
Medium advertising description DB (D103): A DB containing the advertising details of the medium. Advertising costs for advertisers and media accounts
DB to settle.
Dictionary type DB (D104): A DB containing a dictionary type item.
Question board on a specific topic (D105): A DB containing questions on a specific topic.
Content DB (D106): A DB that contains thematic content.
Media account processing module (M101): A module for processing an account of a medium.
Ad media account processing module (M102): Ad media account processing module of the medium.
Media advertisement history processing module M103: A module which processes advertisement history of a medium processes D103.
Dictionary type DB (M104): A database containing dictionary items.
Question board on a specific topic (M105): A database containing questions about a specific topic.
Content DB (M106): A DB that contains thematic content.
Question DB of dictionary-type content (D107): A DB containing a dictionary-type item. (D104 = D107)
Question board on a specific topic (D105): A DB containing questions on a specific topic. Needed separately due to characteristics
Not.
Content Question DB (D108): Content question and answer DB. (D106 = D109)
Dictionary Content Answers DB (D109): A DB containing answers to questions or explanations. (D107 = D109)
Answers to question boards on a specific topic DB (D110): A DB that contains answers to questions or explanations.
(D105 = D110)
Answers to content DB (D111): A DB that contains answers to questions or explanations. (D108 = D111)
Dictionary content answer DB using advertisement items (D112): D containing an answer to a question or an additional explanation
B. (D109 = D112)
Question board answer DB on specific topics using advertising items DB (D113): Answers to questions or speeches
DB that contains the name. (D110 = D113)
Answers to content using advertising items DB (D114): DB containing answers to questions or explanations
to be. (D111 = D114)
Query processing module of dictionary-type content (M107): A DB containing a dictionary-type item. (D104 = D107)
Question board processing module (M105) about a specific topic: A DB containing a question about a specific topic. By nature
It is not necessary separately.
Question processing module for content (M108): A question and answer DB about content. (D106 = D109)
Dictionary type content answer processing module (M109): A module for processing an answer to a question. (D107 = D110)
Response handling module (M110) in question boards for specific topics: to handle answers to specific questions
Module. (D105 = D111)
Answer processing module for content (M111): A module for processing an answer to a question. (D109 = D112)
Dictionary content response processing module using advertisement item (M112): Dictionary content using advertisement item
This module handles the test response. (D109 = D112)
Question board response processing module (M113) on a specific topic using an advertisement item:
Is a module that handles answering of question boards on a particular topic. (D110 = D113)
Response processing module for content using advertisement item (M114): for content using advertisement item
This module handles responses. (D111 = D114)
Advertisers were classified as 200 ~.
Advertiser account DB (D201): Advertiser account can advertise.
Advertisement DB (D202): This is a DB that contains the advertiser's advertising expenses. The costs of advertisers and media accounts
DB to settle. (D103 = D203)
Advertising item DB (D203): A DB containing an advertising item. Respondents use your items to answer
I make an explanation. Ad items are images, text, video, sound, effects (e.g. flash)
It can be a solid item.
Impression advertisement item DB (D204): A DB containing an item that is exposed when the user clicks on an advertisement item.
to be. Advertiser's exposed item contains items that may be exposed instead of the advertiser's keywords or items.
It is a DB. Responders use the advertiser's exposure items to create answers or explanations. Thus, light
The note is replaced with an image, text, video, sound, or effect (e.g. flash) instead of the item or item.
Can be.
Advertiser account processing module (M201): A module for processing the account of the advertiser. Process D201.
Ad history processing module (M202): Module for processing the advertising cost details of the advertiser. Process D202.
Ad Item Processing Module (M203): A module for processing Ad Items. Process D206.
Exposure advertisement item processing module (M204): A module for processing the exposure item of the advertiser. Process D203.
Users were classified as 300 ~.
User Account DB (D301): This is a database that contains user accounts.
Answer account DB (D302): This is the DB that contains the user's account.
User account processing module (M301): A module for processing a user's account. Process D301.
Answerer account processing module (M302): This module handles the answerer's account.
Items are classified according to the means 400 ~.
Item Classification DB (D401): A database containing categories and terms of item classification means.
Item classification processing module (M401): A module for processing item classification means. Process D401.
Ad bids and deals were classified as 500 ~
Advertising contract DB (D501): DB containing the advertising bid details.
Real Time Ad Bidding DB (D502): A DB for processing real time bidding.
Ad contract processing module (M501): Ad bid processing module.
Real time bidding processing module M502: This is a real time bidding processing module.
Exposure measurements ranged from 600 to
Exposure metering database (D601): A database containing exposure metering of digital delivery means. (D601 = D501 = D112, D113,
D114) It is a match relationship.
Advertising Billing DB (D602): A DB that contains advertising billing details. (D601 = D602)
Exposure measurement processing module (M601): A module for processing exposure measurement.
Advertising settlement processing module (M602): A module for calculating advertising costs according to exposure measurement.
Cyber currency was classified as 700 ~.
Medium cyber point DB (D701): A database containing medium cyber points and details.
Advertiser Cyber Point DB (D702): A DB containing advertiser cyber points and details.
Advertiser payment details DB (D704): A DB containing advertiser payment details.
Media cyber point processing module (M701): A module for processing the cyber point of the seller. Processed D701
All.
Advertiser cyber point processing module (M702): A module for processing a user's cyber point. Handle D702
do.
Payment processing module (M704): A module for processing cash, checks, credit cards, bank transfers, and the like. Processed D704
All.

The procedure of the means of advertising with a reply or explanation with the advertisement item is as follows.

2 is a flow chart of a means for advertising with an ad item or explanation.

The advertisement item of the present invention has been arranged as a configuration of a means for giving an answer or explanation and advertising.

Each step consists of means (methods) according to each step.

(B101) The account creation step consists of the following means.

Media Account Creation Method

The medium registers an account with a detailed history. The media account is stored in the DB (D101, M101).

The media provider enters business information, business location including country, and other media information.

The medium defined by the present invention refers to all providers of intangible information. E-commerce companies, newspapers, news. Content companies, portals, content providers, etc.

Main Item: Provides the main information of the medium.

Key trading methods: Business to Business or General. Distinguish between business and general transactions so that all users can easily determine the information of the media.

Address: Enter the address of the medium.

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

Means for Creating Media of Advertising Media

The advertisement medium account generating means of the medium may be generated after generating the medium account.

Advertising medium account generating means of the medium is stored in (M102, D102).

By creating and registering an advertisement medium account of the medium, the medium may register the item as an advertisement medium item. Ad revenue can be obtained.

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

Ad account creation means for advertisers

The advertiser creates an advertiser account. (D201, M201). Ad account allows you to advertise on the media.

The advertiser provides the advertiser's business information, profile, key item items and address.

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

User Account Creation Method

The user registers the user's history and creates an account. The user's account is processed and stored in (D301, M301).

You can enter a user ID, password, phone number, address and demographic information and register a user account.

The user can create an answerer account through the user account. (D302, M302)

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

(B102) The item registration step is composed of the following means.

Method of item classification

The principle and object of the item sorting means of the present invention are as follows. (D401, M401)

The item classification means refers to the item classification means for classifying and registering the media and the items of the advertiser.

Through the item classification means, media and advertisers can classify and register items.

The advertiser may perform advertisement targeting according to the item classification means.

The medium may use the item classification means of the present invention or the classification means of the medium.

The item category of the present invention applies (classification means by the concept of a search term) of an information identification table having an applicant code of the same name. As follows. (M401, D401)

Item categories are specifically classified as follows. You can add the necessary categories and include the following:

Agricultural fisheries and food (agriculture, fisheries, horticulture, food, forestry);
Clothing and fashion (shoes, clothing, fashion accessories);
Arts and gifts (crafts, jewellery / personal ornaments, gifts, musical instruments, art materials, art);
Beauty and personal care (personal hygiene, beauty ingredients);
Business and economy (advertising, real estate, business, services, reservations, finance, start-ups, employment, investment);
Computers and electronics (office automation, software, Internet, electricity, electronics, computers, communications);
Entertainment (video, drama, cartoon, star, movie, music);
Activities and lifestyles (games, marriages, communities, leisure, culture, photography / images, life, adults, sports, travel, events,
Toys, creative, hobbies, parties);
Health and medical (health, medicine, medical);
Consumer goods (furniture, household goods, stationery, pet supplies, general merchandise, kitchen utensils, textiles);
Industry (construction, machinery, tools, industrial materials, equipment, chemicals);
Commercial goods (wholesale, delivery and delivery, commercial goods, retail, vending machines, packaging, promotional items);
Precision industry (optics, photography, watches, eyeglasses, precision measurement, cameras);
Publishing and services (IT, TV, UCC, education, international, news, media, services, languages, journals, publishing, academy);
Academic and Social Sciences (Military, Weapon, Security, Security and Military, Social, Social Science, Social Service, Humanities, Politics, Religion, Science
door);
Transportation (train, ship, boat, car, aviation) etc.

The intangible concept is a concept of intangible information or knowledge that allows multiple choices.

Transaction: (transaction price, buy, sell, bid, quote, etc.);
Advertising: (advertising: advertising, catalogs, etc.);
Text: (essay: essay, blog, diary, etc.);
Entertainment: (entertainment & fun :)
Information: (info: announcements, newspapers, facts, informative information, etc.);
Work and job: (task and job related information, etc.);
Knowledge: (knowledge: knowledge, discipline, skill, history, etc.);
Trends: (trends, trends, analysis, reports, statistics, etc.);
Who: (who: who, organizer, organization, person, etc.)
Reason or question: (Why: reason, question, cause, etc.);
Definition: (what: definition of a dictionary meaning, term, what, etc.);
When: (when, when, era, age, history, period, season, time, etc.);
Place: (where: source, place, location, map, area, etc.);
How: (how: learning, manual, etc.);
Demographics: (demographic: age, age, gender, occupation, income, region, etc.);
Result: (did: result, action)
Management / Strategy: (management & strategy management, strategy such as planning, tactics, strategy, resources, management, production),
Other:

Item sorting means can be added and expanded in detail.

Item Classification Item Description Explanation Item category
Item category
Select or enter the item category.
You can target by category of the item.
The concept of the type to which the item belongs
Concept for tangible item
Select or enter the concept to which the item belongs.
Products, services, chemicals, materials, components,
Parts & components, equipment, machine, tool,
Other
Ad targeting may be performed according to the concept to which the item belongs.

Item registration means of medium

The medium may register the item according to the item classification means. (M104, D104)

Figure 3 is an illustration of advertising means using the answer and description of the present invention.

R101 in FIG. 3 represents content of a medium. Dictionary type DB D104; Question board D105 on a specific topic; Represents the content DB D106.

R102 in FIG. 3 represents a question of the user. (Dictionary DB (D104); the question bulletin (D105) on a specific topic; the answer occurs in the content DB (D106)). As shown in the figure, a single question item is not represented, but a large number of questions for each field. Therefore, it becomes (D104 = D107, D105 = D105, D106 = D108).

R103 in FIG. 3 represents one or more answers to question R102. Respond to each question. As follows. (Dictionary Content Answers DB (D109), Questions Bulletin on a Specific Topic DB (D110), Answers to Content DB (D111)). Therefore, there is a match relationship of (D107 = D109), (D105 = D110), and (D108 = D111).

In FIG. 3, R104 represents an answer or explanation using an advertisement item. Every answer may have a description or additional explanation using the advertising item. It is a popup window or layer window that appears when the user clicks on a description or mouses over the item. The method of using the layer window as shown in R103 of FIG. 3 does not use only the popup method. If you can use it as a click, you can also link to the next page. Of course, they can be exposed together. Indicates that the explanation using the answer and the advertisement are separated. As follows. Dictionary content answer DB (D112) using advertising items, question DB on the specific topic using advertising items (D113), answer DB on content using advertising items (D114). Therefore, (D109 = D112), (D110 = D113), and (D111 = D114) are matched.

R103 and R104 of FIG. 3 are separated.

Therefore, the answer R104 using the advertisement item disappears when the advertisement period ends.

Inform the user that this is an advertisement.

Dictionary type item registration means

The medium may store register the dictionary type content. DB (D104, M104) (D401, M401).

Dictionary forms include language dictionaries, such as English dictionaries, dictionaries or encyclopedias used in certain industries.

It is a search method that explains when a user selects a specific word.

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

How to register a question item on a specific subject (Q & A type)

The medium may provide questions and answers according to the item classification means. (D105, M105) (D401, M401)

The user can register the question of asking and answering the item classification means and the specific topic.

Ask a question on a specific topic from life to expertise, including cooking methods, categories, expertise, and DIY.

(questions and answers) Points to a service. It also includes a frequently asked questioned question.

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

Content item registration means

The medium registers the content according to the item classification means. (D106, M106) (D401, M401)

Content refers to general content such as newspapers, blogs, articles, and specialized articles.

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

Advertising item registration means

The advertiser registers the advertisement item according to the item classification means. (M401, D401) (M203, D203).

The advertiser may register one or more items.

The advertiser registers the item according to the item classification means or the classification means provided by the medium.

The advertiser may register the advertisement item according to the item classification means and set the answerer to use the advertisement item only in the corresponding category.

The example looks like this:

If the advertiser's item is a shoe, the responder uses the advertiser's advertisement item, and the advertiser can set the number that can be used for the advertisement item.

The advertiser's advertising items may be used in more than one answer or description.

The example looks like this:

In the means of advertizing the answer or explaining the advertisement item and advertising, if the advertiser is set to be used for 100 answers, the answer can not be selected by the answerer after being used for 100 answers. Follow the advertising bidding method.

Advertising exposure item registration means

The advertiser's exposure item (D205) is a DB containing the advertisement item detailed information of the advertisement item used in the description and additional description. (M401, D401) (M204, D204). The advertisement item is displayed when the user clicks on the advertisement item. It can be replaced with images, text, video, sound, and effects (eg flash). Corresponds to the normal item exposure process.

It is a match relationship of (D203 = D104).

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

(B103) The advertisement fee depositing step consists of the following means.

Advertising costs

Advertisers prepay advertising costs to speed up the bidding process. (D705, M704 = M702, D702 = D202, M202 = D704, M704)

The advertiser may deposit the advertising fee even after the bidding. Advertisers can purchase cyber points to deposit advertising costs.

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

(B104) The advertisement bidding step of the advertiser and the medium consists of the following means.

Advertising contract means of advertising and media

The advertiser and the media can sign an advertising contract. (D501, M501)

The advertiser may enable the advertisement item to be used in the explanation or additional description only for the desired media type and classification according to the item classification means. Or you can use items in all areas. (M401, D401)

Advertiser targeting of the advertiser is completed by setting the method of registering according to the classification means of the medium and using the advertisement item only in the corresponding classification area and using the entire classification. (M401, D401) (M203, D203)

The advertiser may bid for one advertisement item as follows.

Responders can set the number of advertisement items they can use. If an item has 50 uses, you can use it in 50 different answers or explanations.

The advertiser may set the advertisement period in the advertisement item.

Follow the advertising price system definition.

The Responder may select an advertisement item by searching for the item.

According to the advertising price system definition, it corresponds to the general media and advertiser's advertising contract.

Real time bidding means

The advertiser may bid the advertisement item in real time. (D502, M502)

The advertiser may enable the advertisement item to be used in the explanation or additional description only for the desired media type and classification according to the item classification means. Or you can use items in all areas. (M401, D401)

Advertiser targeting of the advertiser is completed by setting the method of registering according to the classification means of the medium and using the advertisement item only in the corresponding classification area and using the entire classification. (M401, D401) (M203, D203).

The advertiser may register according to the item classification means and make real-time advertisement bidding.

The advertiser registers the item and exposes the item with the highest price in real time.

It is irrelevant to the keyword of the item, and if a higher price is presented according to the category of the item classification means, the upper level is exposed.

Same as FIG.

In this case, the respondent should select the higher-ranking advertisement item and use it in the answer or explanation. The highest price is selected sequentially.

5 is an exemplary diagram illustrating real-time advertisement bidding.

G101 in FIG. 5 indicates the item that is highest in any category. The bid price is 380 won. Thus, the Answerer may choose G101. Alternatively, you can choose the highest bidding item from the other categories in G103.

The respondent can only select the one with the highest price in each category.

G102 of FIG. 5 shows a price bid for one category. Listed in order of price. The bid for the second rank is 370 won. At this time, it is irrelevant to the content or search of a bidding item. By category, bid price, and duration

Are exposed in order. The same bid prices and longer ad durations are listed in priority.

G103 in FIG. 5 represents one or more categories. Each category has its own bid price. Therefore, the price of the highest ranking in another category may be higher or lower than 380 won.

G104 of FIG. 5 shows detailed description.

G105 of FIG. 5 shows an advertisement item. Answerers can click on an item to get detailed information.

G106 of FIG. 5 indicates a ranking of advertisement items.

G107 of FIG. 5 shows an advertisement use. All categories indicate that an advertising item can be used for all items. Therefore, the answerer searched for an item in a specific category, but can also answer or elaborate on the other item using the advertisement item. This category literally refers to the answerer's ability to give an answer or explain using the advertising item only as the advertiser suggests within the category. All categories of G101. Thus, respondents can use the entire category.

G108 in FIG. 5 represents the bid price.

The features are as follows.

All respondents can select only the first item in the category. A subordinate item cannot be selected until a respondent selects a category 1 item.

Advertisement can be limited to all categories and categories.

When an advertiser's advertisement item is displayed at a higher level, it is not exposed to the user. It is exposed to the user when the respondent selects an advertisement item and is used for the answer or explanation.

If a bulletin board with an answer or an additional explanation using the corresponding advertisement item is matched, it is selected. (D203 = D112, D113,

D114).

Follow the advertising price system definition.

Ad Price System Definition The ad price for an ad bid is as follows. In general, it follows a well-known pricing system and can be modified according to advertising bidding and methods.

Cost per through (CTR) = (clicks / impressions) x 100 measures the number of clicks per impression;
Cost per millennium (CPM) = (cost / impression) x 1,000 CPM measures cost per 1,000 impressions;
Cost per click (CPC) = cost / click CPC measures the cost per click;
CPA (cost per action) = (cost / purchase)) The CPA is the cost per transaction, including sales, application forms, and advance reservations.
Measure;
CPR (cost per request) = CPR is a request for a catalog or brochure
It is a measure to pay according to the number;
Cost per sale (CPS) = measurement of advertising costs per sale, at cost per sale commission;

Means for applying the means used for answers and explanations to information tags and digital scraps

The information identification table and digital scrap of the applicant number of the same name can be applied to the print medium.

When a respondent scraps an item and selects an advertiser's item and answers the question on the print media, the answer is sent to the user's account.

Please refer to the information identification table and the documentation on the digital scrap method for details.

(B105) The user login step is composed of the following means.

Means to verify user login

If the user needs a login account, create an account by registering a user in step B101.

The user logs in by entering their ID and password. (D101, M101, D201, M201, D301, M301)

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

(B106) The item exposing step consists of the following means.

Means of retrieving items by the user

The item searching means of the user is the same as the item searching means of the general electronic medium.

It is the same as FIG. 3 explained in the item registration means of a medium.

The following is a means for a user to search for an item and ask a question about the item.

The means for searching for the item by the user and searching for the corresponding item is the same as in FIG. 3 described in the item registering means of the medium.

Meaning of registering an item in an item in a dictionary form

The user may register a question with the dictionary content item. (D107, M107) (D401, M401) (D104 = D107)

Dictionary forms include language dictionaries, such as English dictionaries, dictionaries or encyclopedias used in certain industries.

It is a search method that explains when a user selects a specific word.

The example looks like this:

The dictionary format is as follows.

The user searches for eat using a dictionary.

The dictionary contains the description of eat eat.

The user can ask questions, such as how to eat.

And the explanation of the answerer using the answer can be added.

Another example is as follows.

A user may search for an item using an IT terminology dictionary or an encyclopedia, check the contents of the item, and then ask a question about the item.

Search for the mouse. The user can check the dictionary meaning of the principle and parts of the mouse and ask questions about the contents.

The answerer can explain in detail using the advertisement item.

How to register a question item on a specific subject (Q & A type)

The medium may provide questions and answers according to the item classification means. (D105, M105) (D401, M401) (D105 = D105)

The user can register the question of asking and answering the item classification means and the specific topic.

Ask a question on a specific topic from life to expertise, including cooking methods, categories, expertise, and DIY.

(questions and answers) Points to a service. It also includes a frequently asked questioned question.

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

Question item registration means for individual content items

The user registers the content according to the item classification means. (D108, M108) (D401, M401) (D106 = D109)

Content refers to all items such as newspapers, blogs, articles, specialized articles, and items.

Read a question or content You can ask a question to the item.

Read specific content (eg newspapers, blogs, etc.) The user can request a description of a particular part.

It's a way of asking questions about things that don't make sense.

The answerer can explain the question using advertising items.

The technical feature is that the question is exposed to that part (item).

It is not a way of asking questions about an unspecified number on a bulletin board for conventional questions. Read the given content This is a way of asking questions about the content.

This is how users (answerers) who read the same content participate.

There are bulletin boards for sharing opinions while viewing conventional newspapers. Allows the medium to register only items that require only a description of the item portion and can be explained by the responder. Discuss and differentiate individual items by explaining the purpose only. Differentiated question boards can only ask questions about the content in the content given in the item. The answerer can explain the answer and elaborately by using the advertisement item.

Thus, it refers to questions about general content, except for dedicated boards for asking and answering questions.

4 is a bulletin board that asks a question about a content item and an answerer answers.

E101 in FIG. 4 represents individual items that can be viewed by clicking on a list of categories.

E102 in FIG. 4 represents only a question about the item.

E103 in FIG. 4 shows an answer or an explanation using an answer item.

The answerer can explain the question using the advertisement item. That is, a dedicated section for bulletin boards and answers for further explanation of a specific item as described above is also an object for using the advertising system using the questions and answers of the present invention.

(B107) The responder's answer phase consists of the following means:

Means to explain or add description using advertisement item to dictionary item

The responder can answer questions about the dictionary item. (D109, M109) (D107 = D109). This corresponds to R103 in FIG. 3. (This part corresponds to general processing.)

The answerer may select an advertisement item and give an explanation or additional explanation. Items may be searched or sequentially selected according to the advertisement, the medium, the advertisement contracting means, or the real-time advertisement bidding means, and the answer or explanation may be explained using the advertisement item. (D112, M112) (D109 = D112) Corresponds to R104 in FIG.

The example looks like this:

Your question is about eating.

Answerers can define and explain eat. (D109, M109)

Advertisement items can be answered or elaborated using advertisement items. (D112, M112)

And the explanation of the answerer using the answer can be added.

I eat (A Ad) pizza.

I eat (A brand) pizza with (an AD product) drink.

Means to answer or elaborate on a specific subject (Q & A) item using advertising items

Responders can answer questions about specific subject (Q & A) items. (D110, M110) (D105 = D110). This corresponds to R103 in FIG. 3. (This part corresponds to general processing.)

The answerer may select an advertisement item and give an explanation or additional explanation. Items may be searched or sequentially selected according to the advertisement, the medium, the advertisement contracting means, or the real-time advertisement bidding means, and the answer or explanation may be explained using the advertisement item. (D113, D113) (D110 = D113) Corresponds to R104 in FIG.

The example looks like this:

I asked about the connection of computer network equipment.

The Answerer can explain the basic principles of the network and can further explain using specific products (D110, M110).

(D113, D113)

Means for answering or elaborating on individual content items using advertisement items

Responders can answer questions about specific subject (Q & A) items. (D111, M111) (D108 = D111). This corresponds to R103 in FIG. 3. (This part corresponds to general processing.)

The answerer may select an advertisement item and give an explanation or additional explanation. Items may be searched or sequentially selected according to the advertisement, the medium, the advertisement contracting means, or the real-time advertisement bidding means, and the answer or explanation may be explained using the advertisement item. (D114, M114) (D111 = D114) Corresponds to R104 in FIG.

The example looks like this:

A newspaper article published an article on winter car care.

The interrogator can ask specific features (trucks, buses, cars, vans, 4x4, etc.) specifically.

The answerer explains the basic principle of function by function (D111, M111) and can explain using a specific brand of car. (D114, M114)

(B108) The advertisement exposure step is composed of the following means.

Means of exposing answers using advertising items

The user can check the item registered by the responder. One question may expose more than one answerer's answer and a description or additional description using advertising items. It corresponds to R103 and R104 of FIG. (D112, D113, D114)

According to the advertising principle using the answer and the explanation, the user can read the description using the advertising item, the advertising item can be exposed and recognized.

When the user clicks on the answer (R104 in Fig. 3) using the advertisement item, the advertisement item is exposed.

Means of inserting ad text in the answer or additional explanation using the advertising item

(D109, M109) (D112, M112) (D110, M110) (D113, D113) (D111, M111) (D114, M114)

The answer or additional explanation using the advertising item (R104 in FIG. 3) separates the explanation part of the answer and the additional explanation using the advertising item. And the part where the advertisement enters is put the phrase advertisement. Therefore, the user can read the description using the advertisement item in a sufficiently recognized state. This is because the description using the advertisement item is deleted after the advertisement period ends. In addition, as the answer or additional explanations, a large number of additional explanations may include advertising items. In this case, the user may have a negative image of the advertisement. In addition, since the explanation or additional explanation using the advertising item may confuse the user's selection. Technically, the explanation or additional explanation using the advertisement item is deleted after the advertisement period ends. Therefore, it is necessary to inform the user sufficiently. It can be seen that it is different from a banner advertisement by putting the phrase "advertising" in the related art. Advertisement notice means apply only to the answer or additional explanation using the advertising item of R104 in FIG.

3 is a view of one question and one or more answers found in a general bulletin board.

R102 in FIG. 3 represents a question.

R103 in FIG. 3 represents one or more answers to R102.

In FIG. 3, R104 is a popup window or a layer window that appears when the user clicks on a description or mouses over the corresponding item.

As shown in Figure 3, one or more answers can be made to a question. In this case, the user will be confused if all the answers contain advertising.

As shown in R103 and R104 of FIG. The method of using the layer window as in R103 of FIG. 3 does not use only the popup method. If you can use it as a click, you can also link to the next page.

The explanation using the answer and the advertisement are separated.

The difference is as follows:

Answers and explanations using the advertising items have an advertising period.

Avoid excessive advertising exposure.

After the advertising period ends, the content can be used again. (Conventionally, content and advertising items

It was the way. Once used, the ad cannot be used.)

At the end of the advertising period, only the corresponding advertising part can be deleted.

Inform the user that this is an advertisement.

(B109) The exposure measurement and evaluation step consists of the following means.

Exposure measurement

When a user clicks on an answer or additional explanation using an advertisement item, the impression is measured. According to the characteristics of the electronic medium, the advertisement item may be measured by a click method. (D301 = M601, D601 = D112, D113, D114 = D203)

Exposure measurements are stored in the appropriate DB (M601, D601).

It is handled according to the ad pricing system definition.

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

Answer Exposure Measures

As described in the principles of the present invention, the answerer recognizes the question and goes through the steps in order to answer and elaborate using the advertisement item. It also goes through the means to search for and retrieve advertising items. Respondents are also exposed to advertising items. Exposed to one or more multiple respondents. Therefore, the advertisement exposure measurement is processed. (D302, M601, D601 = D203 = D501, D502)

When a user clicks on an answer or additional explanation using an advertisement item, the impression is measured. According to the characteristics of the electronic medium, the advertisement item may be measured by a click method.

Exposure measurements are stored in the appropriate DB (M601, D601).

It is handled according to the ad pricing system definition.

Since it is obvious to those skilled in the art, the detailed description thereof will be omitted.

(B110) The advertisement cost settlement step by exposure measurement is composed of the following means.

Means for calculating advertising costs by measuring exposure

The advertising costs are settled according to the definition of exposure measurement and the advertising price system. (D601, M601 = D602, M602 = D103, M103 =

Based on D202, M202 (D701, M701 = D702, M702), the advertiser pays the advertisement costs to the medium.

The example looks like this: Follow exposure measurements for common e-commerce. If the user has viewed the item of the buyer, it is treated as CPC.

The advertising costs are settled according to the definition of the bidding and the advertising price system.

Advertisers and media can settle advertising costs using cyber points.

Description and additional description using the advertising item of the present invention can obtain the following industrial expected effects.

By separating the answer from the answer or the explanation using the advertisement item, the contents of the electronic medium can be protected and advertised.

Therefore, one or more advertisements can be used by using one content item.

The market value is high because of the high proportion of questions and answers in electronic media.

In addition, the activities of professional respondents can expect not only the advertising revenue of the media but also a healthy content culture.

The specific details for the practice of the invention have been described in whole or in part in the principal parts and steps of the invention and in the means belonging to each step.

The related advertisement of the information recognition table of Patent Document 10-2008-0100289 is as follows.

DB for related advertisement bidding is classified into D500 ~.

Associated advertising bidding is the relationship between the advertiser and the provider. In order to calculate the advertising costs, the bidding information is sent to D501 and D502.
Recorded and stored.
One of the most distinctive features of associated advertising bidding is that there are no categorized categories or items listed for the auction market.
There is no feature.
The advertiser scraps the parent item targeted in the medium using the information identification table of the present invention,
Bid on the list of items associated with the wrapped or scrap item.
Item DB of the associated advertisement (D511): DB for storing the associated advertisement item. Advertisers are the right type for client tools
You can register an item in the form.
Arranged related advertisement item list DB (D512): A DB containing an arranged related advertisement item. Related advertisement
When the bidding is completed, the associated advertisement is arranged as a linkage structure (decision tree) of the parent item and the child item.
The item is moved from D511 to D512. It is exposed in association with the information identification table (D106).
Associated advertisement bidding module (M52): a module for processing the associated advertisement bidding. Module (M52) is advertising bidding of variable media
It is also a module.
Association item output module (M55): Process the association item (parent item and child item structure) output in the association advertisement.
The module is a module.
Associative item output (loading) module (M56): Associative item on the client system using the information identification table
This module displays the system.
Display adjustment module (M57): Depending on the client tool type, screen size, and item,
This module adjusts the output to fit on the browser.

Relevant advertising means using information tags and digital scrap

The present invention is to apply the associated advertisement (item and item linking) means for recognizing the items (content, information, advertisement) distributed to the advertising means (Fig. 6) using the information recognition table and the digital scrap of the present invention. The associated advertisement (item-item linking) means for recognizing distributed items (content, information, advertisement) and performing advertisement targeting is simply referred to as related advertisement (item-item linking) means. When applied to ITS, it is called as an associated advertising means using information tag and digital scrap (or ITS system).

The related advertisement (item and item link) means of the present invention is clearly different from the conventional online advertisement or keyword related advertisements, and the related advertisement (item and item link) means as an independent claim and to be applied to the ITS system.

Therefore, the related advertisement (item and item connection) means and related advertisement using the ITS system will be introduced and described separately.

The basic procedure of the associated advertisement applied to the ITS system is shown in Figure 6 of the advertisement and transaction means using the ITS system (information tag and digital scrap). Therefore, we will describe in part the applicable procedures.

The annual tour (item and item link) means the associated advertising (item and item linking) means of recognizing distributed items and ad targeting, and the associated advertisement (item linking items and items) A) Bidding means are divided into two parts.

Principles of associated advertising (item and item linking) means of recognizing distributed items and targeting ads

? The principle of relation (item-to-item relation) advertising method by targeting on recognizing

Distributed or published item.

Figure 18 is a systemic structure of the associated advertisement (association of items and items) bidding means of the present invention.

19 is a flowchart of an online advertisement (association of an item with an item).

The related advertisements in the related art have been associated with a specific keyword. When the user searches for a specific keyword, the item matching the related keyword is outputted.

In the case of advertisement bidding, a bidding method for any keyword is used.

However, the related advertisement of the present invention is not an association method between keywords and association words, but a connection method between specific items and items.

Specifically,

Every item has a specific message. In other words, all parent items that are targeted for related advertisements have an accurate message such as content, information, and advertisement.

However, in order for the potential advertiser to see the target item in the provider's medium and perform the associated advertisement, the potential advertiser must go through a process of understanding and recognizing the content of the corresponding target (parent or targeting item) item.

The user also goes through a psychological process of understanding and recognizing the item. Naturally, the reach of the targeted audience of the associated advertisement is as high and accurate as that.

Therefore, the related advertisement of the present invention is different from the related advertisement (associative word advertisement) of the related art as follows.

Psychologically, the associated advertisement of the present invention is characterized by undergoing a process of understanding and recognizing the contents of an entire item, rather than simply thinking association words and associating words.

Systemically, the related advertisement of the present invention is not simply a method of associating a keyword with a keyword, but has an item-to-item connection structure. Conventionally, when a user inputs a keyword in a search window, an item related to the keyword is output.

However, the present invention has nothing to do with search. If an item is output when the user visits a certain page of a medium, an item associated with the item is output. This is because the advertiser targets the advertisement after reading and recognizing the distributed or published item.

For example, in the case of a conventional banner advertisement, it is common that a banner advertisement (several advertisement items may be rotated) is not changed even if an item included in a category is changed.

However, in the related advertisement of the onset, when the corresponding item (content) is changed, the item associated with the changed item contents is exposed. It can be seen that the related advertisement method of the present invention is different from the advertisement of the banner or rotation type given to a specific item in the related art. This is because the advertiser targeted advertisements to individual items. (Program processing can show how to load a large number of items in a URL page and display them in the DB. There are 10 categories and 1000 items can be displayed in one category. Ad targeting can carry items)

In addition, the associated advertisement of the present invention can target advertisement to any item of content or advertisement. It is literally a connection of items.

In the case of the conventional keyword advertisement, the related item for the keyword input by the user in the input window is output. However, in the related advertisement of the present invention, the related item is not output according to the search word of the item. The keyword entered by the user was shoes. In this case, an advertisement item for shoes, which is a keyword of the item, is exposed. However, if the content of the item is a management method or repair of shoes, the advertisement item may be a tool or a method of managing shoes rather than shoes. In other words, the advertiser recognizes the contents of the individual items and targets the advertisements instead of targeting the advertisements according to the keywords of the items.

Conventional online advertisement bidding is generally as follows.

After entering a keyword in a search engine and searching, it bids on the upper list or bids on a specific keyword. That is, keyword bidding is a method of outputting a plurality of items associated with a keyword when a user inputs a particular keyword.

As mentioned above, the related advertisement of the present invention targets the content, advertisement, or information item that is psychologically understood and recognized by the advertiser, not the targeting method for keyword matching or high-level listings. to be. Thus, it may not match the keyword search.

Bidding also bids on individual items, not on keywords or top output. This is because if an item is exposed, the item associated with the exposed item is output.

Conceptually and logically, the relevant advertisement of the present invention can be seen that it is different from the top exposure to the related related search word or a specific search word. Also, click-type ads that target ads for visible items classified by the medium.

It's not a targeting method.

Naturally, targeting and bidding are based on the relationship between the content of the media item and the advertiser item.

The more relevant the target item (parent item) and the advertiser's item, the higher the price. Also, the more popular the targeting item (individual item that depends on the website, not the entire site), the more price-forming it becomes. This is because it is not related to keyword search.

To implement such a bidding system online, you must bid with the documentation of the item.

Conventionally, the bid for the result of a specific keyword or keyword, because the present invention is a bidding method for one item. Also, it is not a link or clickable advertisement targeting that targets an advertisement by viewing an item in a section list classified by the medium. Taking an online newspaper as an example, the subject of a newspaper article or a keyword is the target of the relevant advertisement.

Bidding method for related advertisements (items and item associations) that view distributed items and target ads

Bidding means for the associated advertisement (linking between the item and the item) for viewing the distributed item of the present invention and targeting the advertisement is systematically embodied in a structure as shown in FIG. Specifically, it is as follows.

The advertiser decides which items to target.

The advertiser can find the target item using an external system. This is because the related advertisement of the present invention is not an upper exposure method for a related advertisement or a search result of a keyword. The advertiser reads the content. This is a way of targeting ads on the item. Therefore, the advertiser can find related target items using their preferred search engine, portal site, or individual site.

When the advertiser enters the bidding URL of the targeting URL of the target item in the central bidding system, the advertisement is performed for a given period according to the bidding result (maximum bid amount).

A bid of an associated advertisement programmatically has a structure of one parent item and one or more child items.

The parent item refers to the item of the advertising medium and the child item refers to the advertisement item of the advertiser.

Relevant advertisements (association of items and items) apply to all wired and wireless electronic media. Internet, Mobile, IPTV, PMP, GPS (Location Navigation), DMB, etc.

19 is a flowchart of the associated advertisement (item and item linking) bidding means for viewing the distributed item and targeting the advertisement.

It is the composition of related advertisements (association of items and items).

Advertiser DB is classified by RD100 ~.

Advertiser account DB (RD100): A DB containing the account information of the advertiser.

Ad Item DB (RD101): A DB containing an advertisement item of an advertiser.

Advertiser's Advertisement Details DB (RD102): A DB that contains the advertiser's ad expenditure details.

The advertising media DB is classified into RD110 ~.

Ad media account DB (RD110): A DB that contains advertising media account information.

Item DB of advertisement medium (RD111): A DB containing an item of advertisement medium. Item topics, short descriptions,

Dates, URLs, and unique strings for items.

Advertisement Advertisement Cost Account (RD112): This is a DB that contains the advertising expense details of the advertisement medium.

Ad Bidding DB

Ad bidding DB is classified by RD120 ~.

Ad Bid Item DB (RD120): A DB containing an item that an advertiser bids. Ah, advertiser targeted

It is an item.

Bid details DB (RD121): DB that stores the associated advertising bid details.

Exposure Measurement DB (RD122): This database contains exposure measurement data.

Relevant advertisement item integration DB (RD123): A DB that manages the integrated bid items.

Associated advertising bidding module B is classified by RM10 ~.

Control Module (RM10): This module controls all modules.

Associated Item Loading Module (RM11): This module finds and returns media items and advertisement items.

Exposure metering module (RM12): This module handles exposure metering.

Advertising cost calculation module (RM13): The module calculates the advertising cost based on the exposure measurement database.

Bidding module RM14: This module processes bidding of advertisers and providers.

The bidding process for the associated advertisement (linking items to items) that sees the distributed item and targets the advertisement is as follows.

(R101) account registration step;

(R102) item registration step;

(R103) ad targeting step;

(R104) checking the item of the registered medium;

(R105) advertising fee deposit step;

(R106) bidding for advertising between the advertiser and the medium;

(R107) advertising item exposure step;

(R108) exposure measurement and evaluation step;

(R109) advertising cost settlement step by exposure measurement;

(R101) Account registration step.

The advertiser creates an advertiser account. Advertiser account information is stored in the DB (RD100).

Since the technology is obvious to those skilled in the art of e-commerce, detailed description thereof will be omitted.

The media registers for an account. Store in (RD110).

Save the media's information and history.

The description will be omitted since it is obvious to those with ordinary knowledge in the field of electronic commerce.

(R102) This is an item registration step.

The advertiser registers an advertisement item.

Advertising items include text, images, videos, flesh-like effects, and so on.

The advertiser's items are stored in the advertisement item DB (RD101).

The description will be omitted since it is obvious to those with ordinary knowledge in the field of electronic commerce.

The media registers an item. (RD111)

The item of the media provider includes all individual items provided by the medium.

The media provider inputs the subject of the item, the date, the unique ID of the item, the URL address of the item, etc. in registering the item in the advertisement system of the present invention. If you input the address of the item entered by the media in the URL address window of the browser, the information of the individual item should be displayed. Also, the item to be output should output one individual item, not the main page or classification page of the medium.

The subject and the unique ID of the item entered by the medium are used in the confirmation procedure of advertisement targeting.

Advertisement targeting or bidding through keyword search, or advertising targeting or bidding on visible items classified by media, is clearly different.

(R103) advertisement targeting step.

Advertisers can target ads to individual items in the medium.

Register bid by entering URL address or unique string into central bidding system. (RD120)

The advertiser recognizes an item of a specific medium (all online media such as portals, personal blogs, store items, information media, etc.) and targets advertisements to the medium item.

The targeting item of the medium input by the advertiser is stored at RD120.

When the advertiser clicks on the address of the item entered, the specific item (individual item with content) of the medium to be targeted by the advertiser should be output.

Advertisement targeting or bidding through keyword search, or advertising targeting or bidding on visible items classified by media, is clearly different.

(R104) This is a step of confirming the item of the registered medium.

The advertiser's targeting targeting process is as follows:

The advertisement targeting process is a procedure for confirming whether individual items of a medium bidted by an advertiser exist in the central server system. If the item RD120 of the medium targeted by the advertiser exists in the medium item DB of the central server system (RD111), the advertiser may bid on an individual item of the medium. (RD111 = RD120).

The bidding module RM14 queries whether the item R120 of the medium targeted by the advertiser exists in the advertisement medium item DB RD111.

If the target item entered by the advertiser is not registered in the central system, the central bidding system sends the bid failure result to the advertiser and the advertising medium. If the media exists on the central server.

If the advertising medium does not exist in the central system, the bidding failure text is sent to the advertiser.

(R105) Advertising fee deposit step.

Advertisers prepay advertising costs for faster business operations

In addition, the advertiser may pay the advertising costs after the associated advertising bid.

The advertising fee is processed in the advertiser's advertising fee account DB RD102.

(R106) Advertiser bidding stage with advertiser

Advertisers and the media tend to advertise individual items.

The advertiser bids at monetary value.

The bidding module RM14 stores the bidding process result in the bidding history database RD121.

If more than one advertiser bids on the same item, the advertiser with the highest price wins the advertising right.

Advertising items are exposed in real time.

Apply and include the following advertising bidding and cost injection means: The technique is well known to those with ordinary knowledge of online advertising, so the specific method is omitted.

Cost per through (CTR) = (clicks / impressions) x 100 measures the number of clicks per impression;

Cost per millennium (CPM) = (cost / impression) x 1,000 CPM measures cost per 1,000 impressions;

Cost per click (CPC) = cost / click CPC measures the cost per click;

Cost per action (CPA) = (cost / purchase)) The CPA measures costs per transaction, such as sales, application forms, and advance reservations;

Cost per request (CPR) = (cost / request) A CPR is a measure of how much a user pays for a catalog or brochure;

Cost per sale (CPS) = measurement of advertising costs per sale, at cost per sale commission;

(R107) Advertising item exposure stage

According to the bidding result, the advertiser's item is exposed together with the target item of the medium in real time.

The advertising item is exposed to the advertising media as follows. (RD123 = RD120)

The advertisement medium inserts the associated item loading module RM11 provided by the present invention into the corresponding website or item (or document) together;

When the Target item is exposed online, the unique string ID or the document URL address of the target item is transmitted to the central system by the module RM11;

The central server system returns the advertiser's item associated with the target item to the client tool (advertising medium).

The association item loading module RM11 of the advertisement medium handles the exposure of the association item.

Since the technology is obvious to those skilled in the art of e-commerce, detailed description thereof will be omitted.

(R108) Exposure measurement and evaluation

The central system measures effectiveness based on the number of impressions and clicks on the advertising items.

Exposure measurement of the central system is handled by the exposure measurement module RM12.

The exposure measurement of the client system (advertising medium) is processed at RM11 and sends the resultant value to the central server.

The exposure measurement results are stored in the exposure measurement statistics DB (RD122 = RD123 = RD120 = RM12 = RM11).

Since the technology is obvious to those skilled in the art of e-commerce, detailed description thereof will be omitted.

(R109) This step is to settle advertising costs based on exposure measurement.

Advertisers' advertising costs are paid to media providers according to the effectiveness measure

According to the advertisement cost calculated in the RM13 by the advertisement cost injection module, the advertiser's advertisement cost (RD102) accounts for the advertisement medium.

It is sent to (RD112). (RD123, RD120, RD122)

Relevant advertising means using ITS systems (information tag and digital scrap)

The method of relation advertising by using info tag and digital scrapbooking

By applying the related advertisement (association of items and items) bidding means of the present invention to the ITS system (information tag and digital scrap), not only online items but also all media (variable and invariant media) defined by the present invention We want to apply advertising means. Through the ITS system, convenient bidding, accurate exposure measurement, and advertisement cost calculation are to be made.

Therefore, if the provider's medium uses the information tag of the present invention, the advertiser scraps the target item in the provider's medium using the information tag and the digital scrap; The advertiser may place an advertisement on the scraped item and perform the associated advertisement.

The structure of applying related advertising (item and item link) means to the ITS system is as follows.

As mentioned above, the related advertisement of the present invention is an advertisement after recognizing the distributed item (content, advertisement, information, etc.)

Targeting is an advertising method of advertising items by linking them with items. For simplicity, we'll call it related advertising. Related advertisements applied to ITS are related advertisements using information tags and digital scraps (or ITS systems).

The difference is as follows: The means for targeting the advertisement after recognizing the distributed item considers the specific URL of the item as one item. Relevant advertisements using the ITS system regard the ID tag as an item.

In addition, the associated advertisement using the ITS system is processed for advertising targeting and bidding around the information identification table.

The procedure of associated advertising means using the ITS system is as follows.

The provider distributes the item (parent item) such as content, information, advertisement, etc. to the medium through the central ITS server system;

The advertiser finds and recognizes an item distributed in the provider's medium with its own item;

The advertiser scraps the item (parent item) to be targeted for advertisement using the information identification table;

The advertiser makes an advertisement contract with the provider by bidding on the parent item;

The user is exposed to or scrapes the parent item in the provider's medium;

This is a procedure for exposing a child item (advertisement item) related to a parent item to a user.

The programmatic bidding structure becomes a structure of parent and child items. That is, the bidding structure is the target of targeting

It is the structure of the advertiser's item (child item) to be linked with Confucius' item (parent item).

Ad targeting means of related advertisement using ITS system

In P102, a method of registering an item of an associated advertisement using the ITS system is as follows.

(P106), the advertiser finds the parent item (D106) to target in the provider's medium, the start of the associated advertisement is the provider's medium (D106) of (P106).

(P106), the advertiser is exposed to the content, information, advertising items in the media (variable and invariant) of all the providers defined in the present invention; Recognizing a parent item that an advertiser wants to target;

The advertiser goes through a process of finding an association between the parent item (D106) and his item (D511). The parent item D106 of the provider refers to all items (content, information, physical items) in which the information identification table defined in the present invention is indicated.

The advertiser scraps (M10, M12, M13, M14, D312) the information recognition table (D106) of the parent item in order to identify the associated Target item.

The related advertisement of the present invention is characterized in that there is no search system for a specific keyword match result or a top link as in the conventional online. By scraping the item that the advertiser wants to target by using the information tag and the digital scrap, the advertiser can use the client tool to bid the advertisement with the provider. Therefore, all media (variable media and invariant media) and items using the information identification table and the digital scrap defined by the present invention may be advertisement bidding items.

In registering an advertisement item, the advertiser selects a type of client tool; The advertiser enters an advertisement item (size, image, video, text, sound, etc.) for the screen or browser of the client tool; The advertiser stores the advertisement item in the associated advertisement item DB (D511).

When the advertiser clicks on the scraped item D312 in his account, the advertiser may search and check the advertisement item associated with the scraped item D312 (D512 and M55).

D511 is an advertisement item DB registered by the advertiser for related advertisements. D512 is an arranged associated advertisement item list database that has finished bidding. Systemically the user is exposed to the associated item of (D106 = D512).

After the advertiser selects an item to be targeted from the list of output items D512 and M55, the advertiser may make an associated advertisement bid by clicking the associated advertisement bid button.

In the procedure of P102, the advertiser may register an item by the following means.

Online item registration means of related advertisement using ITS system

If the parent item of the target to be targeted by the advertiser is an online item, the advertiser may input a website address (URL) of the target item into the online system of the present invention to target the advertisement.

The central ITS server system compares the website address provided by the advertiser and approves the target item to be linked.

The website comparison M10 is processed as follows.

If the website URL provided by the provider (the URL address of the media ID or item ID = the ID tag) matches the website URL provided by the advertiser, the website address is approved as a target item to which it can be associated. . (M10, D106). If the URL of the ID and the URLl entered by the advertiser match, it is approved. If the item's identification tag does not have a website URL, it is invalidated. That is, only information tag items with an online address system apply. This is because when a user scraps an item, it uses an information tag rather than the website URL of the item.

Bidding Method for Associated Advertisement of Variable Media Using ITS System

(P105) The associated advertisement bidding of the variable media using the ITS system begins with bidding (M52, D502, D511) on the items M10, M12, M13, M14, and D312 scraped by the advertiser.

Advertisers can bid by selecting a user's client tool, such as a mobile phone, a web browser, a PDA, or the like. This is because wired / wireless client tools such as mobile, web browsers, messengers, and PDAs have different output methods and sizes of respective user interfaces.

According to the item registration means, the advertiser makes an advertisement bid by scraping an item of the medium.

The advertiser bids on the target item to which they want to link.

The advertiser can protect the advertisement period by giving an option to protect the advertisement exposure period regardless of the real-time bidding result. Protected advertising items can be advertised for a fixed period of time without being affected by the bid amount or results of other advertisers.

(P105), the advertisement item bidding the highest amount according to the bidding result (D502) is exposed in real time to the user's client tool in priority (D106, M10, M12, M13, D512, M55, M56, M57, M52). .

When the advertisement period of the child advertiser who presented the highest amount (cash value) ends, the advertisement of the child advertiser who presented the next lower amount is reflected in real time as the priority. (D106, D512) (D106, M10, M12, M13, M14,

D512, M56) are the same as T101 and T102 in FIG. The same as the associated advertising (association of items and items) bidding means.

If the provider's medium is a variable medium (P105), the advertiser may terminate or cancel the advertisement period of the ongoing advertisement item at any time (D512, M54).

Advertising items that are not exposed due to the bidding results will be notified to the advertiser. (M54, D106, D300, D512, D511, notification processing M10, M12, M13, M14); The canceled advertisement item is deleted in D512 and an end record is left in D502 and D511.

Advertisers may only advertise within the exposure period of the item ID clause of the ID. If the exposure period of the distributed item (item identification period of the ID tag) is 100 days, the associated advertisement must be completed within 100 days; (D512, M55, M56, M57);

T100 in FIG. 11 is an example of an advertiser account showing a screen in which an advertiser scraps a parent item to be targeted for advertisement.

For convenience, the media information identification table is omitted, but the advertiser can search the detailed information of the provider (media) by clicking the media ID and the item ID.

The scrap item indicates a bidding item that the advertiser wants to target.

The type of advertisement is selected and set by the provider.

If there is no associated advertisement in the target item, the bid price is displayed as 0 won. If there is an advertisement item, the bid price is indicated. Therefore, the advertiser can know the bid price of the target item.

In price bidding, an advertiser bids by selecting an efficiency type and entering a bid price.

The same is true for immutable media.

An example of relevant advertising bidding means of variable media using the ITS system is as follows.

The following is an example of applying the advertisement tag and the associated advertising means using digital scrap to a print medium such as a book or a magazine. The same is true of electronic media. It is assumed that the content of the electronic medium.

Suppose a entrepreneur (or potential advertiser) reads a book and finds that the specific contents of the book's seven pages correspond to his or her corporate or product image. At this time, the reader (prospective advertiser) may scrap the corresponding seven pages by using the information recognition table and the digital scrap, and the related advertisements on the seven pages. It's a way to expose your items when other readers scrap 7 pages.

Even in newspapers, if a potential advertiser reads an article and determines that the business or product is relevant, the advertisement may be related to the article using an information tag. If a seller distributes a computer hardware product catalog using an information tag of the present invention, a potential advertiser selling computer peripherals determines that the product (computer hardware) in the catalog has a derivative demand relationship with his item, and the associated advertisement Can be.

In the case of variable media, media items and advertisement items can be exposed together.

The same principle applies to electronic media, video media and radio media.

Associated advertising means for one or more items using the ITS system

The associated advertisement means of one or more items using the information identification table and the digital scrap (ITS system) can be advertised in one or more connected structures, such as a decision tree (decision tree) as shown in FIG. When an item such as content, advertisement, or information is distributed in a provider's medium, a potential advertiser can view the information and find an association with his or her item to advertise.

As shown in FIG. 10, one or more child advertisement items may exist in one parent advertisement item. Refers to an associated advertisement that links one or more items together. In this case, when the advertiser clicks on the scraped item (D312) in his account and inquires, the advertiser outputs (D512, M55) to check if there is a parent item or a child item associated with the scraped item (D312). . The structure of FIG. 10 is indicated. If the advertiser scraps S100 of FIG. 10, the dependent item may be identified. (Represents one or more dependent advertising items associated with the parent item.) Applies to the associated advertising means of one or more items.

For example, in FIG. 10,

If the first parent item D100 is distributed through the provider's medium using the information identification table of the present invention;

Potential advertisers see the posted item in S100 and recognize it as a target item;

If a potential advertiser targets an advertisement on S100, it will produce a child advertisement item of S102 or S102.

At this time, if the advertisement of S101 or S102 is exposed, another potential advertiser may advertise in conjunction with (S101 and S102). Child items S103, S104, S105, and S106 are produced for the parent items S101 and S102. This is called associative advertisement of one or more items. Again, this is not a keyword or a keyword search method. The user recognizes the item and bids the ad on the parent item.

In the related advertisement means using the information identification table and the digital scrap, the parent item defined in the present invention refers to all items such as posted contents, information, advertisements, etc. distributed in the provider's medium. That is, all items may be target items to which potential advertisers can link.

The parent advertiser is the owner of the parent item. A child advertiser is an owner of a child item. A child item is an item associated with and dependent on a parent item.

All media (variable media and invariant media) and items using the information identification table and digital scrap defined by the present invention can be advertisement bidding items.

An example of associated advertising means of one or more items using the ITS system is as follows.

The following is an example of applying the advertisement tag and the associated advertising means using digital scrap to a print medium such as a book or a magazine.

If a seller distributes a computer hardware product catalog using an information tag of the present invention, a potential advertiser selling computer peripherals determines that the product (computer hardware) in the catalog has a derivative demand relationship with his item, and the associated advertisement Can be.

This refers to the advertisement associated with another advertisement item in the associated advertisement item. Applicable to all media (electronic media, video media, radio media, etc.).

In the related art, it can be seen that such advertisements are not possible in the invariant medium defined by the present invention.

The procedure is as follows.

(P105) The feature of the associated advertisement item of one or more items using the ITS system is the associated advertisement is started by digitally scraping the item using the ITS system.

The same applies to variable and constant media. This is because the user scraps the item and occurs in the user's account. Same as FIG. 10.

One or more associated advertisement bids using the ITS system begin with bidding (M52, D502, D511) on scraped items (M10, M12, M13, M14, D312) by the advertiser.

The number of sub advertisements of the target item (S100 of FIG. 10) may be adjusted according to the type of the client tool of the user.

The advertiser may bid by selecting a user's client tool such as a mobile phone, a web browser, a PDA, a messenger, and the like. This is because wired / wireless client tools such as mobile, web browsers, messengers, and PDAs have different output methods and sizes of respective user interfaces. The bid amount may be determined according to the number of advertisement items that may be exposed at one time on the client tool.

The advertiser bids on the target item to which they want to link.

The advertiser can protect the advertising period by giving the option to protect the exposure period regardless of the real-time bidding result. Protected advertising items can be advertised for a fixed period of time without being affected by the bid amount or results of other advertisers.

(P105), the advertisement item bidding the highest amount according to the bidding result (D502) is exposed in real time to the user's client tool in priority (D106, M10, M12, M13, D512, M55, M56, M57, M52). .

When the advertisement period of the child advertiser who presented the highest amount (cash value) ends, the advertisement of the child advertiser who presented the next lower amount is reflected in real time as the priority.

At step P105, the advertiser may terminate or cancel the advertisement period of the ongoing advertisement item at any time (D512, M54).

Advertising items that are not exposed due to the bidding results will be notified to the advertiser. (M54, D106, D300, D512, D511, notification processing M10, M12, M13, M14); The canceled advertisement item is deleted in D512 and an end record is left in D502 and D511.

Advertisers may only advertise within the exposure period of the item ID clause of the ID. Therefore, all associated advertisements can be advertised only within the exposure period of the distributed root items (S100, D106). This law applies to all subordinate items. (E.g., in the second and third child advertisements in Figure 10).

The example looks like this:

If the exposure period of the distributed item (S100) (item identification period of the information identification table) is 100 days, all associated advertisements associated with (S100) must be completed within 100 days;

If the advertisement period of the item S101 is 30 days, the advertiser of S103 can advertise the associated advertisement within 30 days;

If it is determined that the advertiser of S103 is related to the parent item of S100, the advertiser of S103 may advertise the advertisement period for 100 days, which is the exposure period of S100. In this case, when the advertisement period of S101 ends, S103 moves to the second position of S101 and is exposed. Or it can be automatically terminated using less advertising days than S101.

The advertisement period in S101 of FIG. 10 is 30 days, and the advertisement period in S103 is 60 days. When the advertisement period (30 days) of S101 ends, S103 moves to the position S101 (D512, M55, M56, M57);

The item of S104 is also the same as the item of S103. When the advertisement period of S101 ends, one of S103 and S104 moves to the position of S101 according to the higher bid amount. And S103 and S104 become a subordinate relationship.

If there is no association between S103 and S104, it cannot be an associated advertisement (dependent relationship). In this case, the association between S103 and S104 is determined by the advertisers S103 and S104. Thus, the advertiser can cancel or continue the advertisement. Whenever the advertisement period of the parent advertisement ends, the associated advertiser is notified and notified (M54, D106, D300, D512, D511). After the advertisement period ends, the item is deleted in D512 and recorded in D502 and D511. In addition, the expired item is notified to the advertiser through D106, M10, M12, M13, M14.

S102 and S105 are cases where the advertisement period is the same as 50 days. Therefore, when the advertisement period of the items of S102 and S105 ends, the item of S106 moves to the seat of S102 and is exposed for the remaining 10 days. The advertiser of S106 may cancel the remaining 10 days of advertisements by determining the association between S100 and S106. If the advertisement period in S106 is 35, the process is terminated.

The exact exposure ranking is provided to advertisers and providers according to the exposure period, advertisement period, and bid amount (M54, D106, D512).

In the program, the associated advertisement has a structure of one parent item and child items such as a bulletin board. The example looks like this: The parent item S100 has the following child items S100-S101-S103; S100-S101-S104; S100-S102-S105; and S100-S102-S106.

T100 in FIG. 11 is an example of an advertiser account showing a screen in which an advertiser scraps a parent item to be targeted for advertisement.

For convenience, the media information identification table is omitted, but the advertiser can search the detailed information of the provider (media) by clicking the media ID and the item ID.

The scrap item indicates a bidding item that the advertiser wants to target. According to the connection structure, S100-S101-S103; S100-S101-S104; S100-S102-S105; and S100-S102-S106.

The type of advertisement is selected and set by the provider.

If there is no associated advertisement in the target item, the bid price is displayed as 0 won. If there is an advertisement item, the bid price is indicated. Therefore, the advertiser can know the bid price of the target item.

In price bidding, an advertiser bids by selecting an efficiency type and entering a bid price.

Bidding method for associated advertisement of one or more items on immutable media using ITS system

In the case of invariant media such as flyers, catalogs, and newsletters, there are items in which content or information items are periodically distributed. In this case, the associated advertisement means of one or more items using the ITS system can be applied. An advertisement, such as the decision tree in FIG. 10, is indicated.

The provider (media) distributes the advertiser's items together in the next publication or item distribution according to the result of the relevant advertisement bidding using the ITS system. The associated advertisement bidding of the invariant medium follows the bidding advertisement means for the invariant medium. At the next publication, the advertisement item is published along with the media item. The bidding process is a method of printing and issuing advertisements on the next publication date when one or more items are structured, such as associated advertisement means of one or more items using the ITS system. S100-S101-S103; S100-S101-S104; S100-S102-S105; and S100-S102-S106.

The bidding procedure is as follows.

Check the target item of the associated advertisement by scraping the item to be targeted by the advertiser (D312) from the medium,

The advertiser connects the transaction item D302 and the advertisement item D303 if necessary;

Advertisers make relevant ad bids with the following items: The method of classifying items, distribution period of media, publication period, impressions or circulations, exposure method, exposure section, promotion period, bidding, etc. to select the highest price or the lowest price method. (M51, D501). Reference is made and applied to bidding means for a constant medium of the present invention.

It is the same as T106 of FIG. (It points to the same structure as the crystal tree in Fig. 10.)

Advertisers may only advertise within the exposure period of the item ID clause of the ID. If the exposure period of the distributed item (item identification period of the ID tag) is 100 days, the associated advertisement must be completed within 100 days; (D512, M55, M56, M57);

Item loading means of related advertisement using ITS system

In the procedure of (P106 and P108), when the user scrapes the parent items (D106, D512), the method of showing the child items (D106, D512) associated with the parent items (D106, D512) on the user's client is determined. It has the same hierarchical structure as a decision tree (eg bulletin board) (D106, M10, M12, M13, M14, D512, M55, M56, M57, D202).

On (T101 to T106) of Fig. 11, the output position of the associated advertisement item is a simplified view. The association item is organically customized according to the type of client tool, the size of the screen, and the layout.

T101 indicates that an advertisement item matching with an information identification table of a certain item is loaded in the variable medium. (D106, D512)

T102 is a case where the user scrapes the parent item D106 from the provider's medium. As shown, the parent item (D106, D202) scraped by the user on the left side, and the associated advertisement item (D106, D512) on the right side may be loaded with the advertisement.

T103 is an example of an associated advertisement of one or more items output to the user's client when the user scraps any item. As shown, the bottom center can display the parent advertisement item, and on the right, the child advertisement item associated with the parent advertisement item can be loaded.

? T104 is an output screen when the user directly scrapes an advertisement that is not content or information or clicks on the advertisement of T103. You can see that the advertisement item is output as main content.

T105 is a screen loaded in the center by the user clicking the child advertisement item A on the right in T103. The child advertisement item A is output as the main content.

(T106) is a case where one or more items are applied to an invariant medium such as a newspaper or a leaflet. This is the case when the advertiser's advertisement item is applied to the next print issue.

? Expected effects of information tags using the present invention and related advertisements using digital scrap are as follows.

By going through a psychological step of understanding and recognizing the Target item (rather than the keyword match or top-level results), the reach is high and accurate for the target audience.

Providers can expect advertising revenue using items (detailed content or information) rather than the entire site.

In the advertising industry, real-time bidding of related advertisements is also possible in the variability, media, and invariant media defined by the present invention (all media, online, video, print, radio, etc.), and thus, an expansion of the advertising market can be expected.

Therefore, the associated advertisement of the present invention can be said to have a large industrial expected effect.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the configuration and operation of the present invention.

Based on the components, the following configuration can be derived.

An advertisement bidding unit configured to process advertisement bidding based on the advertisement targeting information by setting advertisement targeting based on the advertisement targeting condition provided by the server, and targeting the advertisement and bidding the advertisement;

An item information collection and advertisement item loading module provided by an iFrame or a server for advertisement of an advertisement medium that collects and transmits items such as a video, an image, an effect, a sound source, and a text of a media individual item page registered as an advertisement medium, and

Based on the item information provided by the advertisement iFrame or the server and the media item information collected from the advertisement item module, the advertisement information processed by the advertisement targeting and advertisement bidding unit may be compared, searched, extracted, and extracted from the advertisement information with a high value ranking. Means, and exposure measurement means for processing exposure to an item of an advertising medium and measuring exposure to the advertising information in the process;

Advertising information is provided to the iFrame or advertisement medium item information transmission and advertisement information receiving / loading module of the advertisement medium, and the advertisement information providing the advertisement information is provided by the iFrame or advertisement medium item information transmission and advertisement information receiving / loading module means of the advertisement medium. ,

When the client accessing the medium selects and clicks on the provided information, the client receives the information, and configures advertisement information provision or redirect means for processing exposure measurement and providing advertisement.

(T101) advertiser account registration step;

(T102) advertising fee deposit step;

(T103) advertising item registration step;

(T104) setting advertisement targeting to the advertisement item based on the classification provided by the server;

(T105) bidding an advertisement based on an advertisement targeting setting set in the advertisement item;

(T106) media registration and advertising media registration;

(T107) generating and providing an advertisement medium advertisement module;

(T108) send the advertising media Item to the ad server through the module,

Extracting advertisement targeting and advertisement bidding advertisement information using the received media item information as a bid amount ranking and transmitting the advertisement information to the advertisement media module to expose the advertisement item;

(T109) exposure measurement and evaluation step;

(T110) will be composed of the advertising cost settlement step by the exposure measurement.

It is apparent that the server provides or the landing page is provided to provide the advertisement item in detail in T109.

Also, the advertisement targeting and the advertisement bidding in the steps of T104 and T105 do not target the advertisement to the conventional advertisement medium and the advertisement medium item, but the server sets advertisement targeting and advertisement bidding on the advertisement item based on the classification. In the process, unlike in the prior art, one or more domains are set to control advertisements to be provided or one or more domains are set to provide an advertisement service.

As in the reference patent document, the advertiser registers the advertisement item based on the classification system provided by the advertisement server.

And,

The line item taxonomy allows advertisers to bid on ads,

The same advertisement targeting setting is prioritized based on a high bid amount.

In this case, as shown in FIG. 5, the priority exposure order of the advertisement item is processed.

The item information of the advertisement medium is transmitted through the advertisement iFrame or the advertisement dedicated module, and the advertisement information is extracted through the advertisement information extracting unit based on the advertisement medium item information. In this case, the advertisement information extracting unit may first provide advertisement item classification (corresponding to advertisement targeting for the advertiser) and high bid amount in order of the information of the advertisement media item that is requested first. The advertisement targeting setting when the advertisement is targeted is as follows.

Client

For advertiser targeting

Agriculture and fisheries and food such as agriculture, fisheries, horticulture, food, forestry,

Clothing and fashion, such as footwear, clothing, fashion accessories,

Arts and gifts such as crafts, jewelry / personal ornaments, gifts, musical instruments, art materials, art works,

Beauty and personal care products such as personal hygiene and beauty materials,

Business and economy, including advertising, real estate, business, services, reservations, finance, entrepreneurship, employment, investment,

Computer and electronics such as office automation, software, internet, electricity, electronics, computer, communication,

Entertainment such as videos, dramas, cartoons, stars, movies, music,

Activities and lifestyles such as games, marriage, clubs, leisure, culture, photography / images, life, adult, sports, travel, events, toys, creation, hobbies, parties,

Health and clothing, such as health, medicine, medical,

Consumer goods such as furniture, household goods, stationery, pets, general merchandise, kitchenware, textiles,

Industries such as construction, machinery, tools, industrial materials, equipment, chemicals,

Commercial supplies such as wholesale, delivery and shipping, commercial supplies, retail, vending machines, packaging, promotional items,

Precision industries such as optics, photography, watches, glasses, precision measurement, cameras,

Publishing and services in IT, TV, UCC, education, international, news, media, services, languages, journals, publishing, schools,

Advertisements in the fields of military, weapons, security, security and military, social, social sciences, social service, humanities, politics, religion, and academics, social sciences, and transportation such as trains, ships, boats, cars, and aviation. set targeting,

Ad targeting settings for media types such as newspapers, videos, blogs, sound recordings, and transactions,

Select the main page, section, scrap page, print page, detail page of your medium to set up your ad targeting for ad section location,

Set up targeting targeting for your location by combining continents, countries, states, states, cities, towns, states, provinces, regions, geolocation, GPS,

Setting ad targeting for item content types such as video, image, sound recording, text, setting ad targeting for item subjects and keywords based on item content type, setting up ad targeting for content sentences in item details,

Ad targeting settings for item dates, including item creation date and expiration date,

Provide one or more advertising media domains you wish to advertise,

The advertisement targeting setting regarding the advertisement medium for inputting the desired or undesired advertisement medium domain and the advertisement period information are input to set the advertisement targeting setting for the advertisement period.

As in the reference patent literature

Outputs the advertising information targeted by the advertiser to a page of the advertising medium.

The advertisement item loading module may be installed and provided to a client to access.

However, a feature of the present invention is that the advertising iFrame that the module sets or requests from the advertising medium in the server and generates and provides based on the information has the function of collecting information of the items of the medium and transmitting the information to the server. It features.

At this time, the medium and the media item information include the following information.

At this time, the medium for providing the information is set to provide and automatically provide the item information to the corresponding module.

Agriculture and fisheries and food such as agriculture, fisheries, horticulture, food, forestry,

Clothing and fashion, such as footwear, clothing, fashion accessories,

Arts and gifts such as crafts, jewelry / personal ornaments, gifts, musical instruments, art materials, art works,

Beauty and personal care products such as personal hygiene and beauty materials,

Business and economy, including advertising, real estate, business, services, reservations, finance, entrepreneurship, employment, investment,

Computer and electronics such as office automation, software, internet, electricity, electronics, computer, communication,

Entertainment such as videos, dramas, cartoons, stars, movies, music,

Activities and lifestyles such as games, marriage, clubs, leisure, culture, photography / images, life, adult, sports, travel, events, toys, creation, hobbies, parties,

Health and clothing, such as health, medicine, medical,

Consumer goods such as furniture, household goods, stationery, pets, general merchandise, kitchenware, textiles,

Industries such as construction, machinery, tools, industrial materials, equipment, chemicals,

Commercial supplies such as wholesale, delivery and shipping, commercial supplies, retail, vending machines, packaging, promotional items,

Precision industries such as optics, photography, watches, glasses, precision measurement, cameras,

Publishing and services in IT, TV, UCC, education, international, news, media, services, languages, journals, publishing, schools,

Military and weapons, security, security and military, social, social sciences, social service, humanities, politics, religion, academics and social sciences,

Such as transportation such as train, ship, boat, car, aviation

Information about the category of media items,

Item information settings for media types such as newspapers, videos, blogs, sound recordings, and transactions,

Select item main page, section, scrap page, print page, detail page to set item information about ad section location,

Combination of continent, country, state / province, city, ward, town, district, location, location information, GPS, item information about location, item information setting about item content type such as video, image, sound source, text, etc. Setting item information on item subjects and keywords based on content type, setting item information on content sentences / short descriptions of item details, setting item information on item dates such as item creation date and expiration date,

The domain / information tag of the item, the file of the item and the unique string of the item

.

The advertisement iFrame is characterized in that the advertisement server sets and processes basic information set in the advertisement iframe so that when the advertisement medium displaying the advertisement provides advertisement medium information to the advertisement server, the advertisement server can transmit and receive information with the advertisement server. It is done.

Alternatively, the advertisement server collects item information of an advertisement medium displaying an advertisement, transmits the information to the advertisement server, and transmits advertisement information provided by searching, comparing, extracting, and providing the item information received from the advertisement information extracting unit. And a module having a function of providing advertisement information.

Any information medium is selected to process information transmission and advertisement services.

By doing so, in the case of a keyword search, the first highest click amount is retrieved and extracted by a request of the first clicked item, regardless of the ranking of the search results (regardless of the items listed in pages 1 to 10 or paged). Will be provided. (In the past, ads were targeted to the ranking of search results and the highest bid amount was extracted.)

Even if the keyword is not entered and searched, the highest advertisement bid amount may be extracted and provided.

Send the information (main page, section information, print page information, sound source information, video information, text content information, image information, etc.) of the page through the module.

The advertisement information extracting unit searches, compares, extracts, provides, and returns the highest advertisement item set in the order of advertisement information and the bidding process in the order of the highest bid amount based on the received item information.

So, no keyword search and no search results,

When a page loads or clicks on any clickable item,

Based on the information of the selected item, the highest bid amount is processed to provide the advertisement information.

Invention 10-2008-0100289 describes a method and means for QR code / barcoding an information identification table. Based on this, the following configuration may be included.

When the information set by the advertisement medium is transmitted to the advertisement server, the advertisement medium may be generated as a QR code and provided to the advertisement module. In addition, the advertisement information may be provided to the advertisement module by generating a QR code.

According to the setting of the advertisement medium or the setting of the advertiser, the item information and the advertisement information extracted by the item may be generated as QR codes and provided to the advertisement medium. Producing and providing item information of an advertisement medium with a QR code corresponds to digital scrap. Of course, the information identification table is included.

Therefore, it has a configuration for generating other two-dimensional and three-dimensional code, such as QR code generation, bar code, melody code of the advertisement server based on the setting.

Information generated by QR code and advertisement information is also provided to provide detailed information or redirect.

Receiving and providing a QR code to an iFrame is a self-explanatory location, and in the case of a dedicated module, it can be provided in the form of an image or a flash like gif or PDF.

and providing click information on the media item and the advertisement information in the iFrame and the advertisement providing module, and generating and providing a QR code, a melody code, an information identification code, etc. by the click.

The advertisement server receives the information generated by the QR code, etc. to measure exposure and rediect the advertisement information.

Set the send back / request value to measure the exposure to the QR code, provide advertisement information when the user scans the QR code with the terminal, and simply receive the exposure value (mobile phone number). It includes measuring.

In the exposure measurement, the characteristics of this advertisement (section advertisement and related advertisement) are as follows. That's how and what CPM pricing is all about. For accurate exposure measurement of the total CPM price, the server can access information tags and digital scrap systems, internics, local internics, and other mobile address internics, etc. Received to calculate the CPM advertising, characterized in that it includes calculating the price, such as CTR and CPC. It is characterized by the most accurate costing. It filters out servers and server connections or visits by robots that do not go through these domain management servers through the domain management service and collects the most accurate information about normal clicks (domain lookups) through human clicks, that is, through web browsers. And based on the information, characterized in that it comprises the step of sequentially measuring the cost and cost of CPM, CTR, CPC, CPS, CPA and the like.

Claims (2)

The advertiser serves ad targeting and bidding on the line item on the ad services server,
When a client accesses a medium and loads a page and an item, the individual item information of the medium is transmitted to the advertisement server.
A system for providing an advertisement service by searching for and extracting advertisement targeting having a high advertisement bid amount and advertisement information processed by an auction based on information set in the individual media item,

When an advertiser provides advertiser information
Take that information
An advertiser account generation providing unit generating and providing advertiser information;

When an advertiser pays for advertising
A payment unit that processes the payment;

The advertiser
Provide ad items such as videos, images, text, and effects,
If you provide the ID / URL information for that ad item,
An advertisement item generator for generating and providing an advertisement item;

For advertisers to target ads to line items
Agriculture and fisheries and food such as agriculture, fisheries, horticulture, food, forestry,
Clothing and fashion, such as footwear, clothing, fashion accessories,
Arts and gifts such as crafts, jewelry / personal ornaments, gifts, musical instruments, art materials, art works,
Beauty and personal care products such as personal hygiene and beauty materials,
Business and economy, including advertising, real estate, business, services, reservations, finance, entrepreneurship, employment, investment,
Computer and electronics such as office automation, software, internet, electricity, electronics, computer, communication,
Entertainment such as videos, dramas, cartoons, stars, movies, music,
Activities and lifestyles such as games, marriage, clubs, leisure, culture, photography / images, life, adult, sports, travel, events, toys, creation, hobbies, parties,
Health and clothing, such as health, medicine, medical,
Consumer goods such as furniture, household goods, stationery, pets, general merchandise, kitchenware, textiles,
Industries such as construction, machinery, tools, industrial materials, equipment, chemicals,
Commercial supplies such as wholesale, delivery and shipping, commercial supplies, retail, vending machines, packaging, promotional items,
Precision industries such as optics, photography, watches, glasses, precision measurement, cameras,
Publishing and services in IT, TV, UCC, education, international, news, media, services, languages, journals, publishing, schools,
Military and weapons, security, security and military, social, social sciences, social service, humanities, politics, religion, academics and social sciences,
Such as transportation such as train, ship, boat, car, aviation
Set up ad targeting for your category,
Set up ad targeting for media types like newspapers, videos, blogs, sound recordings, deals, etc.
Select the main page, section, scrap page, print page, and detail page of your medium to set up your ad targeting for ad section location,
Set up Targeting ads for your location by combining continent, country, state / province, city, district, town, district, region, geolocation, GPS,
Set up ad targeting for item content types like video, image, sound recording, text,
Set ad targeting on item topics and keywords based on item content type.
Set up ad targeting for content words and sentences in item details,
Set up ad targeting for item date and time, minute and second, including item creation date and expiration date.
Provide one or more advertising media domains you wish to advertise,
Set up ad targeting for the advertising medium that enters the desired or undesired ad domain domain,
Enter ad duration information to set up ad targeting for the duration of the ad.
Processing combination information about the setting in an advertisement item
Ad Targeting the study setting;

Regarding the combination of advertisement item advertisement targeting setting generated by the advertisement targeting setting provider
When you bid ads in cash
Based on the ad targeting settings and combinations
Process line item priority,
See storage media
About the targeting and combination of these ads
Extract the total number of ad targeting,
An ad auction provider that extracts and provides a ranking in which the corresponding advertisement information is displayed.

To become a medium for advertising
Agriculture and fisheries and food such as agriculture, fisheries, horticulture, food, forestry,
Clothing and fashion, such as footwear, clothing, fashion accessories,
Arts and gifts such as crafts, jewelry / personal ornaments, gifts, musical instruments, art materials, art works,
Beauty and personal care products such as personal hygiene and beauty materials,
Business and economy, including advertising, real estate, business, services, reservations, finance, entrepreneurship, employment, investment,
Computer and electronics such as office automation, software, internet, electricity, electronics, computer, communication,
Entertainment such as videos, dramas, cartoons, stars, movies, music,
Activities and lifestyles such as games, marriage, clubs, leisure, culture, photography / images, life, adult, sports, travel, events, toys, creation, hobbies, parties,
Health and clothing, such as health, medicine, medical,
Consumer goods such as furniture, household goods, stationery, pets, general merchandise, kitchenware, textiles,
Industries such as construction, machinery, tools, industrial materials, equipment, chemicals,
Commercial supplies such as wholesale, delivery and shipping, commercial supplies, retail, vending machines, packaging, promotional items,
Precision industries such as optics, photography, watches, glasses, precision measurement, cameras,
Publishing and services in IT, TV, UCC, education, international, news, media, services, languages, journals, publishing, schools,
Military and weapons, security, security and military, social, social sciences, social service, humanities, politics, religion, academics and social sciences,
Such as transportation such as train, ship, boat, car, aviation
category,
Providing media information such as media type, domain address, and platform
Receive the information, create an advertising media account,
Advertising media account creation providing unit;

The provider who created the account in the advertising media account creation provider
Download and provide advertisement media item information transmission and advertisement information receiving / loading modules,
an advertisement module providing unit configured to generate and provide a unique string and basic information about an advertisement medium in an iFrame;

Agriculture and fisheries and food such as agriculture, fisheries, horticulture, food, forestry,
Clothing and fashion, such as footwear, clothing, fashion accessories,
Arts and gifts such as crafts, jewelry / personal ornaments, gifts, musical instruments, art materials, art works,
Beauty and personal care products such as personal hygiene and beauty materials,
Business and economy, including advertising, real estate, business, services, reservations, finance, entrepreneurship, employment, investment,
Computer and electronics such as office automation, software, internet, electricity, electronics, computer, communication,
Entertainment such as videos, dramas, cartoons, stars, movies, music,
Activities and lifestyles such as games, marriage, clubs, leisure, culture, photography / images, life, adult, sports, travel, events, toys, creation, hobbies, parties,
Health and clothing, such as health, medicine, medical,
Consumer goods such as furniture, household goods, stationery, pets, general merchandise, kitchenware, textiles,
Industries such as construction, machinery, tools, industrial materials, equipment, chemicals,
Commercial supplies such as wholesale, delivery and shipping, commercial supplies, retail, vending machines, packaging, promotional items,
Precision industries such as optics, photography, watches, glasses, precision measurement, cameras,
Publishing and services in IT, TV, UCC, education, international, news, media, services, languages, journals, publishing, schools,
Military and weapons, security, security and military, social, social sciences, social service, humanities, politics, religion, academics and social sciences,
Such as transportation such as train, ship, boat, car, aviation
Set information about media item categories,
Set item information about media type such as newspaper, video, blog, sound recording, transaction,
Select the main page, section, scrap page, print page, detail page of the medium to set item information about the location of the advertisement section,
Combining continent, country, state / province, city, district, dong, address, region, location information, GPS to set item information about location,
Set item information about item content type such as video, image, sound source, text,
Set item information about item subject and keyword based on item content type.
Set item information about content words and sentences / short descriptions of the item details,
Set item information about item date and time, minute and second such as item creation date and expiration date,
Set image code generation information requesting QR code and other two-dimensional barcode generation for the item and the advertisement item that is extracted and provided,
The domain / information tag of the item, the file of the item and the unique string of the item

Set to be input to the advertisement iFrame or advertisement ad media item information transmission and advertisement information receiving / loading module,
The client connects to the page where the ad module is installed and loads the ad iFrame or module (each time the client connects and loads the page),
Receiving advertisement media item information from the advertisement iFrame or advertisement advertisement medium item information transmission and advertisement information receiving / loading module,
In the process,
If there is location information such as IP, GPS, and coordinate information of the client collected by the media, the location information of the client is collected and
The ad targeting and ad auction providers
Based on the ad targeting combination
Search and compare matches,
Extract the item with the highest bid amount as a priority
Advertisement item extraction unit;
When the advertising medium has a QR code / barcode generation setting in the iFrame or the advertising module, the item information is received and the item information and the advertisement information are generated as QR codes, respectively, to the advertisement IFrame or item information transmission and the advertisement information receiving / loading module. provided with a barcode creation and further includes a second study,

About advertisement information extracted by the advertisement item extraction unit
Process exposure measurements,
In the process,
Exposure measurements, including access to Internic, regional Internic, and ID tags servers, requesting total traffic for domain / IP and ID tags to calculate CPM prices,
In the process, the exposure measurement process on the extracted advertisement item information with respect to the information of the advertising media items,
About the provided ad items (images, text, video, sound recordings, effects)
Store item information of the advertisement medium that requested the advertisement item in a storage medium;
An advertisement item and advertisement medium item exposure measurement providing unit which processes the exposure measurement;

The ad item extracted by the ad item extractor
To the advertisement iFrame or advertisement medium item information transmission and advertisement information receiving module,
The advertisement information (image, text, sound source, video, etc.) received
Sending iInfo or advertising media item information and receiving advertising information module
Advertising iFrame or advertisement media item information transmission and advertisement information receiving module means for outputting advertisement information;
If the advertising medium has a QR code / barcode generation setting in the iFrame or the advertising module,
Providing the item information and / or advertisement information together with the advertisement IFrame or the item information transmission and advertisement information receiving / loading module,

Clients connected to the media
Ad iFrame / Advertisement Media Item Information Transmission and Ad Information Receiving Module
When you select an ad item
Receive that information
Take exposure measurements,
Accessing the internic, regional internic, and ID tags server and processing the CTR and CPC prices at the calculated CPM price based on the total traffic for the domain / IP and ID tags;
And collecting exposure information by collecting mobile phone number information of the client with respect to advertisement information requested and accessed from image codes such as QR codes, ID tags, barcodes, etc.
The exposure measurement information is stored in a storage medium
Exposure measurement provider
Provide detailed advertisement information set in the advertisement information, or
It further includes an advertisement information providing unit for processing transfer to the redirect landing page,

By exposure measurement provider
Refer to the stored media
Ad information retrieval advertisement service system by an item comprising an advertisement settlement unit that processes the advertisement cost settlement such as CTR, CPM, CPC, CPS, CPA


The advertiser serves ad targeting and bidding on the line item on the ad services server,
When a client accesses a medium and loads a page and an item, the individual item information of the medium is transmitted to the advertisement server.
A method of providing an advertisement service by searching for and extracting advertisement targeting having a high advertisement bid amount and advertisement information processed by an auction on the basis of information set in the respective medium item,

(1) In the advertiser account creation provider,
When an advertiser provides advertiser information
Take that information
Generating and providing advertiser information;

(2) in the payment department,
When an advertiser pays for advertising
Processing the payment;

(3) in the advertisement item generating unit,
The advertiser
Provide ad items such as videos, images, text, and effects,
If you provide the ID / URL information for that ad item,
Creating and providing an advertisement item;

(4) In the advertisement targeting setting provider,
For advertisers to target ads to line items
Agriculture and fisheries and food such as agriculture, fisheries, horticulture, food, forestry,
Clothing and fashion, such as footwear, clothing, fashion accessories,
Arts and gifts such as crafts, jewelry / personal ornaments, gifts, musical instruments, art materials, art works,
Beauty and personal care products such as personal hygiene and beauty materials,
Business and economy, including advertising, real estate, business, services, reservations, finance, entrepreneurship, employment, investment,
Computer and electronics such as office automation, software, internet, electricity, electronics, computer, communication,
Entertainment such as videos, dramas, cartoons, stars, movies, music,
Activities and lifestyles such as games, marriage, clubs, leisure, culture, photography / images, life, adult, sports, travel, events, toys, creation, hobbies, parties,
Health and clothing, such as health, medicine, medical,
Consumer goods such as furniture, household goods, stationery, pets, general merchandise, kitchenware, textiles,
Industries such as construction, machinery, tools, industrial materials, equipment, chemicals,
Commercial supplies such as wholesale, delivery and shipping, commercial supplies, retail, vending machines, packaging, promotional items,
Precision industries such as optics, photography, watches, glasses, precision measurement, cameras,
Publishing and services in IT, TV, UCC, education, international, news, media, services, languages, journals, publishing, schools,
Military and weapons, security, security and military, social, social sciences, social service, humanities, politics, religion, academics and social sciences,
Such as transportation such as train, ship, boat, car, aviation
Set up ad targeting for your category,
Set up ad targeting for media types like newspapers, videos, blogs, sound recordings, deals, etc.
Select the main page, section, scrap page, print page, and detail page of your medium to set up your ad targeting for ad section location,
Set up Targeting ads for your location by combining continent, country, state / province, city, district, town, district, region, geolocation, GPS,
Set up ad targeting for item content types like video, image, sound recording, text,
Set ad targeting on item topics and keywords based on item content type.
Set up ad targeting for content words and sentences in item details,
Set up ad targeting for item date and time, minute and second, including item creation date and expiration date.
Provide one or more advertising media domains you wish to advertise,
Set up ad targeting for the advertising medium that enters the desired or undesired ad domain domain,
Enter ad duration information to set up ad targeting for your ad duration.
Setting advertisement targeting combination information for the advertisement item;

(5) in the ad auction provider,
Regarding the combination of advertisement item advertisement targeting setting generated by the advertisement targeting setting provider
When you bid ads in cash
Based on the ad targeting settings and combinations
Process line item priority,
See storage media
About the targeting and combination of these ads
Extract the total number of ad targeting,
Extracting and providing a ranking in which the corresponding advertisement information is exposed;

(6) in the advertisement medium account creation provider,
To become a medium for advertising
Agriculture and fisheries and food such as agriculture, fisheries, horticulture, food, forestry,
Clothing and fashion, such as footwear, clothing, fashion accessories,
Arts and gifts such as crafts, jewelry / personal ornaments, gifts, musical instruments, art materials, art works,
Beauty and personal care products such as personal hygiene and beauty materials,
Business and economy, including advertising, real estate, business, services, reservations, finance, entrepreneurship, employment, investment,
Computer and electronics such as office automation, software, internet, electricity, electronics, computer, communication,
Entertainment such as videos, dramas, cartoons, stars, movies, music,
Activities and lifestyles such as games, marriage, clubs, leisure, culture, photography / images, life, adult, sports, travel, events, toys, creation, hobbies, parties,
Health and clothing, such as health, medicine, medical,
Consumer goods such as furniture, household goods, stationery, pets, general merchandise, kitchenware, textiles,
Industries such as construction, machinery, tools, industrial materials, equipment, chemicals,
Commercial supplies such as wholesale, delivery and shipping, commercial supplies, retail, vending machines, packaging, promotional items,
Precision industries such as optics, photography, watches, glasses, precision measurement, cameras,
Publishing and services in IT, TV, UCC, education, international, news, media, services, languages, journals, publishing, schools,
Military and weapons, security, security and military, social, social sciences, social service, humanities, politics, religion, academics and social sciences,
Such as transportation such as train, ship, boat, car, aviation
category,
Providing media information such as media type, domain address, and platform
Receiving the information and creating and providing an advertisement media account;

(7) in the advertising module provider,
The provider who created the account in the advertising media account creation provider
Download and provide advertisement media item information transmission and advertisement information receiving / loading modules,
generating and providing a unique string and basic information about an advertisement medium in an iFrame;

(8) in the advertisement item extraction unit,
Agriculture and fisheries and food such as agriculture, fisheries, horticulture, food, forestry,
Clothing and fashion, such as footwear, clothing, fashion accessories,
Arts and gifts such as crafts, jewelry / personal ornaments, gifts, musical instruments, art materials, art works,
Beauty and personal care products such as personal hygiene and beauty materials,
Business and economy, including advertising, real estate, business, services, reservations, finance, entrepreneurship, employment, investment,
Computer and electronics such as office automation, software, internet, electricity, electronics, computer, communication,
Entertainment such as videos, dramas, cartoons, stars, movies, music,
Activities and lifestyles such as games, marriage, clubs, leisure, culture, photography / images, life, adult, sports, travel, events, toys, creation, hobbies, parties,
Health and clothing, such as health, medicine, medical,
Consumer goods such as furniture, household goods, stationery, pets, general merchandise, kitchenware, textiles,
Industries such as construction, machinery, tools, industrial materials, equipment, chemicals,
Commercial supplies such as wholesale, delivery and shipping, commercial supplies, retail, vending machines, packaging, promotional items,
Precision industries such as optics, photography, watches, glasses, precision measurement, cameras,
Publishing and services in IT, TV, UCC, education, international, news, media, services, languages, journals, publishing, schools,
Military and weapons, security, security and military, social, social sciences, social service, humanities, politics, religion, academics and social sciences,
Such as transportation such as train, ship, boat, car, aviation
Set information about media item categories,
Set item information about media type such as newspaper, video, blog, sound recording, transaction,
Select the main page, section, scrap page, print page, detail page of the medium to set item information about the location of the advertisement section,
Combining continent, country, state / province, city, district, dong, address, region, location information, GPS to set item information about location,
Set item information about item content type such as video, image, sound source, text,
Set item information about item subject and keyword based on item content type.
Set item information about content words and sentences / short descriptions of the item details,
Set item information about item date and time, minute and second such as item creation date and expiration date,
Set image code generation information requesting the generation of QR codes and other two-dimensional barcodes for the items and the advertisement items extracted and provided,
The domain / information tag of the item, the file of the item and the unique string of the item

Set to be input to the advertisement iFrame or advertisement ad media item information transmission and advertisement information receiving / loading module,
The client connects to the page where the ad module is installed and loads the ad iFrame or module (each time the client connects and loads the page),
Receiving advertisement media item information from the advertisement iFrame or advertisement advertisement medium item information transmission and advertisement information receiving / loading module,

In the process,
If there is location information such as IP, GPS, and coordinate information of the client collected by the media, the location information of the client is collected and

The ad targeting and ad auction providers
Based on the ad targeting combination
Search and compare matches,
Extracting the item of the highest bid amount as a priority;
If the advertising medium has a QR code / barcode generation setting in the iFrame or the advertising module,
In the barcode generation provider ,
Receiving the item information and generating item information and advertisement information as QR codes, respectively, and providing them together with an advertisement IFrame or item information transmission and advertisement information receiving / loading module,

(9) in the advertisement item and advertisement medium item exposure measurement provider,
About advertisement information extracted by the advertisement item extraction unit
Process exposure measurements,
In the process,
Exposure measurements, including access to Internic, regional Internic, and ID tags servers, requesting total traffic for domain / IP and ID tags to calculate CPM prices,
In the process, the exposure measurement process on the extracted advertisement item information with respect to the information of the advertising media items,
About the provided ad items (images, text, video, sound recordings, effects)
Store item information of the advertisement medium that requested the advertisement item in a storage medium;
Processing the exposure measurement;

(10) in the advertisement iFrame or advertisement medium item information transmitting and advertisement information receiving module means,
The ad item extracted by the ad item extractor
To the advertisement iFrame or advertisement medium item information transmission and advertisement information receiving module,
The advertisement information (image, text, sound source, video, etc.) received
Sending iInfo or advertising media item information and receiving advertising information module
Outputting advertisement information;
If the advertising medium has a QR code / barcode generation setting in the iFrame or the advertising module,
Providing each generated item information and advertisement information QR code together with an advertisement IFrame or item information transmission and advertisement information receiving / loading module,

(11) in the exposure measurement provider and the advertisement information provider,
Clients connected to the media
Ad iFrame / Advertisement Media Item Information Transmission and Ad Information Receiving Module
When you select an ad item
Receive that information
Take exposure measurements,
Accessing the internic, regional internic, and ID tags server and processing the CTR and CPC prices at the calculated CPM price based on the total traffic for the domain / IP and ID tags;
And collecting exposure information by collecting mobile phone number information of the client with respect to advertisement information requested and accessed from image codes such as QR codes, ID tags, barcodes, etc.
The exposure measurement information is stored in a storage medium
Provide detailed advertisement information set in the advertisement information, or
transmitting to the redirect landing page;

(12) At the Ad Settlement Department
By exposure measurement provider
Refer to the stored media
Advertising information retrieval advertising service method by the item comprising the step of processing the advertising cost settlement of CTR, CPM, CPC, CPS, CPA, etc.

Images