KR20130039636A - A method for providing reward according to an advertisement by a customer to use social network service, and an advertising service apparatus and a system therefor - Google Patents

Abstract

Reward providing method according to the advertisement of the customer using the social network service according to the present invention, the advertisement information for promotion provided by the customer in the advertising service device using the customer terminal in the message posting column of the social network service device that the customer subscribed to After posting, when the customer terminal connects with the advertisement service apparatus through the posted advertisement information, the advertisement service apparatus receiving access information transmitted through the social network service apparatus; Using the connection information, determining, by the advertisement service apparatus, whether the client terminal has accessed through the advertisement information posted in the message posting column; And if it is determined that the client terminal has accessed through the advertisement information posted in the message posting field, the advertisement service device comprises providing the customer with a reward for posting the advertisement information.

Description

A method for providing reward according to an advertisement by a customer to use social network service, and an advertising service apparatus and a system therefor}

The present invention relates to an advertisement technology using a social network service, and more particularly, to a technology for providing appropriate compensation for posting advertisement information by a user using a social network service.

Recently, the number of users using SNS (Social Network Service) is increasing rapidly. Social network service (SNS) refers to a community-type website opened for the purpose of building online networks. It is a concept that includes information sharing with single media such as Twitter, Myspace, Facebook, Cyworld, Me Today, Daum, and Daum these days. Many people now use social network services on a daily basis to communicate with others or to share and retrieve information. Social network services also provide a means for users to communicate with each other via e-mail or instant messenger services.

Recently, as the ripple power of such social network services has grown, advertising activities using social network services have been sought. For example, a product sales server or a server selling discount coupons can be a link to a server providing a corresponding social network service, so that a user can execute an advertisement for a corresponding product through a social network. It also goes beyond the scope of keyword advertising on portal sites, and also uses one-to-one keyword advertising through social networks.

However, the advertisement by the social network service is a user who uses the social network service to advertise on his own, and despite the fact that the user's social relationship can achieve more convincing advertising effect, Due to the lack of proper rewards to the performers, there is a limit to actively posting advertisement information on a server providing a social network service. In particular, many users who use social network services have a large number of followers in the case of users who have significant impact, that is, users who use services such as Twitter, or many users and social networks in the case of Facebook users. In the case of a social network or a socially recognized user (e.g., celebrity, entrepreneur, politician, etc.), even if they are intended or unintentional. While the impact is great, the reality is that the proper compensation does not work for them.

Therefore, if the user using such a social network service is properly compensated for the advertising activity using the social network service, more active advertising activity may be induced.

The problem to be solved by the present invention is to allow customers who use a device (social network service device) providing a social network service (hereinafter referred to as a social network service device) to post advertisement information for publicity in a message posting column. The present invention relates to a method of providing a reward according to an advertisement of a customer using a social network service that provides an appropriate reward to the customer, and an advertisement service apparatus and a system therefor.

Compensation providing method according to the advertisement of the customer using the social network service according to the present invention for solving the above problems is a social network in which the customer subscribes the advertising information for the advertisement provided by the customer service device using the customer terminal After posting in the message posting field of the service device, when the customer terminal connects to the advertisement service device through the posted advertisement information, the advertisement service device receives the connection information transmitted through the social network service device. Making; Using the connection information, determining, by the advertisement service apparatus, whether the client terminal has accessed through the advertisement information posted in the message posting column; And if it is determined that the client terminal has accessed through the advertisement information posted in the message posting field, the advertisement service device comprises providing the customer with a reward for posting the advertisement information.

The advertisement service device for the advertisement compensation of the customer using the social network service according to the present invention for solving the above another problem is that the customer subscribes the advertisement information for promotion provided by the advertisement service device using the customer terminal After posting in a message posting field of a social network service device, when the customer terminal connects with the advertisement service device through the posted advertisement information, communication for receiving the connection information transmitted through the social network service device; An interface unit; A database that stores the advertisement information, the registered customer information of the customer, and compensation standard information according to the advertisement of the customer; A connection information research unit for determining whether the client terminal has accessed through the advertisement information posted in the message posting column by using the connection information; And when the client terminal determines that the client terminal has accessed through the advertisement information posted in the message sharing column, the financial information corresponding to the reward reference information as a reward for posting the advertisement information in the message posting field. It characterized in that it comprises an advertising compensation control unit for providing a reward to the customer.

The advertisement service system for the advertisement compensation of the customer using the social network service according to the present invention for solving the above another problem is a social network service device for displaying the advertisement information for promotion in the message posting column according to the customer's subscription; And when the customer terminal used by the customer accesses through the advertisement information posted in the message posting column, the customer terminal posts in the message posting column using the access information transmitted through the social network service device. After determining whether access has been made through the advertisement information, if it is determined that the client terminal has accessed through the advertisement information posted in the message posting field, the customer is compensated for posting the advertisement information in the message posting field. It characterized in that it comprises an advertising service device for providing a monetary compensation to.

According to the present invention, when a user using a social network service posts advertisement information for product sales or promotion in a message posting column of a social network service device, the user is provided with a reward for posting the advertisement information. It is effective to induce users to actively post advertisement information through social network services.

In the case of a vendor who advertises and sells a product through the advertisement service device, since the advertisement is performed by a social network service having a strong advertisement ripple effect, it is possible to more effectively promote the sale of the product. In addition, the vendor who advertises and sells the product can effectively promote using social network services without spending excessive advertising costs, thereby saving advertising costs.

The person operating the social network service device increases the exposure effect of the advertisement information provided through the social network service device in that the social network service device actively posts the advertisement information, thereby actively using the social network service. You can.

1 is a block diagram illustrating an advertisement service system for advertisement compensation of a customer using a social network service according to the present invention.
2 is a flowchart of an embodiment for explaining a method of providing a reward according to an advertisement of a customer using a social network service according to the present invention.
3 is a reference diagram illustrating an example of advertisement information provided by an advertisement service device.
4 is a reference diagram illustrating a setting information input window of advertisement posting setting information displayed on a web site of an advertisement service device.
FIG. 5 is a flowchart of an exemplary embodiment for explaining the step 102 of FIG. 2.
FIG. 6 is a flowchart of an example embodiment for describing operation 104 illustrated in FIG. 2.
7 is a block diagram of an embodiment for explaining an advertisement service device for advertisement compensation of a customer using a social network service according to the present invention.

Hereinafter, a method, apparatus and system for providing a reward according to an advertisement of a customer using a social network service according to the present invention will be described with reference to the accompanying drawings.

1 is a block diagram illustrating an advertisement service system for rewarding an advertisement of a customer using a social network service according to the present invention, and includes a customer terminal 10, a social network service apparatus 20, and an advertisement service apparatus 30. Include.

The customer terminal 10 refers to a terminal used by a customer registered at the advertisement service device 30 as a user using a social network service. The customer terminal 10 includes a general PC, tablet PC, notebook, PDA, smart phone, other mobile communication terminal and the like. The customer terminal 10 may be connected to the social network service device 20 and the advertisement service device 30 by a wired / wireless internet, a wired network by a LAN or a dedicated line, a wireless network such as Wi-Fi, Bluetooth, Zigbee, or other communication network, respectively. It is connected.

The social network service device 20 is a device for providing a social network service (SNS), a micro blog such as Twitter, Facebook, Cyworld, Me Today, Daum these days, a server providing a service such as a blog or a cafe of Naver, etc. Means. In particular, the social network service apparatus 20 displays advertisement information for promotion in a message posting column of a customer. In addition, the social network service apparatus 20 may display the advertisement information provided by the advertisement service apparatus 30 in a unique message posting column according to the subscription of the advertisement service apparatus 30. Accordingly, the customer can post the advertisement information posted on the social network service device 20 in his message posting column, and the customer terminal 10 can thus advertise the advertisement information through the advertisement information posted in his message posting column. The service device 30 is connected, and the advertisement service device 30 receives the access information transmitted through the advertisement information posted in the message posting column. The social network service device 20 is also connected to the customer terminal 10 and the advertisement service device 30 by wired / wireless internet, wired network by LAN or dedicated line, wireless network such as Wi-Fi, Bluetooth, Zigbee, or other communication network, respectively. It is connected.

The advertisement service device 30 is a device provided with advertisement contents for promoting various goods, services, individuals, or companies online. In particular, the advertisement service device 30 is an apparatus for promoting a product or a service, an online shopping mall server for selling the product itself, an open market type shopping mall server for brokering a product sale, a joint coupon for a discount coupon or a product for joint purchase. It may include a purchase-type social commerce server, an advertisement server for providing contents for advertisement, a portal server for advertisement search, and the like.

The advertisement service device 30 uses the transmitted connection information when the customer terminal 10 accesses the advertisement information posted in the message posting column of the social network service device 20. After determining whether access has been made through the advertisement information posted in the message posting field, and determining that the client terminal 10 has accessed through the advertisement information posted in the message posting field, The rewards provided are monetary rewards for the customer. Details of the advertisement service device 30 will be described later. As described above, the advertisement service device 30 also includes a wireless network such as a wired / wireless Internet, a LAN or a dedicated line, a wireless network such as Wi-Fi, Bluetooth, and Zigbee, respectively, with the customer terminal 10 and the social network service device 20. It is connected to other communication networks.

In particular, the social network service apparatus 20 and the advertisement service apparatus 30 in the present invention may be integrally formed. That is, although performing functions independent from each other, the social network service apparatus 20 and the advertisement service apparatus 30 are connected by a wired network or a wireless network by a LAN or a dedicated line, and the advertisement of a customer who uses a social network service. In order to provide compensation according to the present invention, it may be configured as a system having one server form.

2 is a flowchart of an embodiment for explaining a method of providing a reward according to an advertisement of a customer using a social network service according to the present invention.

After the customer uses the customer terminal 10 to post advertisement information for promotion provided by the advertisement service device 30 in the message posting column of the social network service device 20 to which the customer has subscribed, the customer terminal 10 Is connected to the advertisement service apparatus 30 through the posted advertisement information, the advertisement service apparatus 30 receives the access information transmitted through the social network service apparatus 20 (step 100). The message posting section of the social network service device 20 immediately displays contents posted by a large number of users who form a social network on a web site providing a social network service such as Twitter, Facebook, Cyworld, Me Today, Daum, etc. Refers to an open virtual message display space that can be checked.

The customer posts the advertisement information provided by the advertisement service device 30 in a message posting field serviced by the social network service device 20 such as Twitter, Facebook, Cyworld, Me Today, Daum and the like. The advertisement information posted in the message posting column of the social network service apparatus 20 may be advertisement information for selling a product or service itself, or may be advertisement information for promotion of an individual or a company.

3 is a reference diagram illustrating an example of advertisement information provided by the advertisement service device 30. The advertisement information shown in FIG. 3 is posted on the web site of the advertisement service device 30, and an icon 70 for a customer to use a social network service in the advertisement information, for example, Twitter, Facebook, Cyworld. If any one of the items is selected, the advertisement information is posted in the message posting column of the selected social network service device 20. Such advertisement information includes text information and image information.

The advertisement information posted in the message posting column of the social network service device 20 includes not only the advertisement content but also unique address information 80 in the advertisement service device 30 corresponding to the advertisement information as shown in FIG. 3. Linked. Therefore, when the customer selects the address information of the advertisement service device 30, the customer terminal 10 may connect with the advertisement service device 30. In addition, the advertisement information provided by the advertisement service apparatus 30 includes unique identification code information for recognizing advertisement information in the social network service apparatus 20 and the advertisement service apparatus 30.

Meanwhile, the advertisement service device 30 may post the advertisement information in a message posting field subscribed to the social network service device 20. Accordingly, the customer can post the advertisement information posted on the social network service device 20 in his message posting column, and the customer terminal 10 can thus advertise the advertisement information through the advertisement information posted in his message posting column. The service device 30 is connected, and the advertisement service device 30 receives the access information transmitted through the advertisement information posted in the message posting column. For example, it is called F-Commerce that an operator of an advertisement service device 30 subscribed to Facebook posts advertisement information in a message posting column and thus performs a publicity activity using SNS. Such F-Commerce is used as a means of promoting its products or services through SNS-related information in Facebook. Therefore, after the advertisement service device 30 posts the advertisement information in the message posting column of the social network service device 20 such as Facebook, after the customer using the Facebook checks the advertisement information, the advertisement information itself is displayed. After posting in the message posting column of the advertisement service device 30 through such advertising information, the advertising service device 30 receives the access information transmitted through the message posting column of the social network service device 20 do.

When the customer selects the address information linked to the advertisement information of the advertisement service device 30, the customer terminal 10 connects to the advertisement service device 30. Thereafter, when the client terminal 10 transmits the connection information to the advertisement service device 30, the advertisement service device 30 receives the connection information. The access information includes customer information (eg, customer ID and password) for confirming the authentication of the customer, network path address information corresponding to the access path for access to the advertisement service device 30 of the customer terminal 10, and advertisement information. And unique identification code information corresponding to the.

The advertisement service device 30 determines whether the customer information included in the received access information matches the registered customer information previously registered in the database of the advertisement service device 30. The advertisement service device 30 allows the server connection according to the validity of authentication if the customer information matches.

Thereafter, when the customer inputs the advertisement posting setting information through the setting information input window of the advertisement posting setting information displayed on the web site of the advertisement service device 30, the advertisement service device 30 displays the input advertisement posting setting information. Save it. The advertisement posting setting information may include advertisement posting notification information indicating that advertisement information has been posted on the social network service device 20, unique address information in the advertisement service device 30 corresponding to the advertisement information, and advertisement information. Advertisement time selection information, and the like. The advertisement posting notification information is information for notifying the advertisement service apparatus 30 that the customer terminal 10 has posted the advertisement information on the social network service apparatus 20. The advertisement time selection information means selection information that the customer will post the advertisement information on the social network service device 20 for several hours.

4 is a reference diagram illustrating a setting information input window of advertisement posting setting information displayed on a web site of an advertisement service device. As shown in FIG. 4, when the customer selects a check box for whether or not to post an "SNS advertisement", the advertisement service device 30 indicates that advertisement information has been posted in a message posting field of the social network service device 20. Recognize advertisement posting notification information and store this information. In addition, after the customer inputs unique URL address information in the advertisement service apparatus 30 corresponding to the advertisement information, and selects a time to be advertised in the "advertisement post time selection" menu, the advertisement service apparatus ( 30 stores unique URL address information and advertisement posting selection time input by the customer. The selection menu of the advertisement posting time of FIG. 4 may be subdivided into a time (eg, 12 hours, 24 hours) or a date (eg, 2 days, 3 days, 5 days).

After operation 100, using the received access information, the advertisement service apparatus 30 determines whether the client terminal 10 has accessed through the advertisement information posted in the message posting field of the social network service apparatus 20 ( Step 102). The advertisement service device 30 determines whether there is address information for the social network service device 20 among the access information, and if the address information exists, the customer terminal 10 connects via the social network service device 20. Determine that information has been sent.

FIG. 5 is a flowchart of an exemplary embodiment for explaining the step 102 of FIG. 2.

The advertisement service apparatus 30 determines whether there is address information for the social network service apparatus 20 among the access information (step 200). When the advertisement posting setting information is input through the setting information input window of the advertisement posting setting information, the advertisement service device 30 has address information about the social network service device 20 in the network path address information included in the access information. Determine if you do. The connection information includes address information on a network path indicating which network path the connected customer terminal 10 is connected to. Therefore, by confirming such connection information, it is possible to recognize that network path address information exists. If the address information for the social network service device 20 does not exist, the above-described process is terminated.

However, in step 200, if the address information for the social network service device 20 exists, the advertisement service device 30 detects the type of the social network service device 20 (step 202). Since the network path address information includes unique address information of the social network service device 20, the advertisement service device 30 analyzes URL information corresponding to the address information to determine the type of the social network service device 20. Detect.

After operation 202, the advertisement service apparatus 30 determines that the client terminal 10 has accessed through the advertisement information posted in the message posting column of the social network service apparatus 20 (operation 204). The advertisement service device 30 recognizes the address information of the social network service device 20 and the type of the social network service device 20 included in the network path address information, so that the customer terminal 10 may recognize the corresponding social network service device. It is determined that the access information has been transmitted via (20).

After the step 102, if it is determined that the client terminal 10 is connected through the advertisement information posted in the message posting column of the social network service apparatus 20, the advertisement service apparatus 30 advertises the social network service apparatus 20. Monetary compensation is provided to the customer in exchange for posting the information (step 104). The advertisement service device 30 may provide a certain mileage (point) or a gift coupon or the like as a monetary reward according to the posting of the advertisement information. In addition, the advertisement service device 30 may provide a monetary reward corresponding to the posting time of the advertisement information as a monetary reward according to the publication of the advertisement information, or correspond to the social networking service device 20 of the customer. It may also provide monetary compensation.

FIG. 6 is a flowchart of an example embodiment for describing operation 104 illustrated in FIG. 2.

The advertisement service device 30 determines whether a predetermined post time has elapsed after the access information is received (step 300). Here, the schedule publishing time corresponds to the time that the advertising effect according to the posting of the advertising information, it may be determined by the time unit (for example, 12 hours, 24 hours, etc.), or the date unit (for example 2 days, 3 days, 5 days, etc.). When the advertisement service apparatus 30 stores the advertisement posting setting information set by the customer, the time of the advertisement posting time selection information included in the stored advertisement posting setting information corresponds to the schedule posting time.

After step 300, if a predetermined post time has elapsed, the advertisement service apparatus 30 requests the detected social network service apparatus 20 for posting status information of the advertisement information corresponding to the access information and / or contact information for the customer. (Step 302). To this end, the advertisement service device 30 combines the unique identification code information of the advertisement information and the identification information (for example, name and social security number) of the customer registered in the social network service device 20 together with the social network service device ( 20).

The posting status information refers to information such as whether there is advertisement information posted in a message posting column of the social network service device 20, a creation time, and a deletion time. Networking information includes the number of individuals and groups associated with the customer, the social awareness of the customer, and the like.

The social network service device 20 uses the unique identification code information of the advertisement information provided from the advertisement service device 30 and the identification information of the customer registered in the social network service device 20 to display the message on which the advertisement information is posted. Search in a database (not shown). The social network service apparatus 20 detects information on whether a message is present, when the message is created and when it is deleted, that is, post status information. In addition, the social network service apparatus 20 uses the identification information of the customer to extract network information about the corresponding customer. Thereafter, the social network service device 20 transmits the detected posting status information and / or social networking information to the advertising service device 30.

In the meantime, the social network information may be requested by the social network service apparatus 20 in the process of performing step 302. However, even if the step is not the step 302, the advertisement service device 30 periodically performs a social network. Network information may be requested from the service device 20. Accordingly, the social network service device 20 may periodically provide the advertisement service device 30 to the advertising service device 30 separately.

After the step 302, when the post status information and / or social networking information about the advertisement information is received from the social network service apparatus 20, the advertisement service apparatus 30 uses the post status information to display the advertisement information in the message posting field. In operation 304, it is determined whether the publication time is longer than the schedule posting time. The advertisement service device 30 calculates a posting time of the advertisement information from the presence or absence of a message of the posted posting state information, or information at the time of creation and deletion, and the calculated posting time is the schedule posting time (for example, the advertisement). The predetermined time according to the advertisement publishing time selection information of the posting setting information.

After step 304, if the advertisement information is posted in the message posting column for more than a predetermined post time, the advertisement service device 30 differentially determines and stores the monetary reward corresponding to the schedule post time and / or network information (step 306). .

For monetary compensation corresponding to the schedule posting time, the advertisement service device 30 previously stores table information as shown in Table 1 below. Table 1 is an example of table information for differential application of mileage as a monetary reward corresponding to the advertisement posting time of the advertisement information.

Ad publish time Mileage Point More than 12 hours 1,000 More than 24 hours 1,500 More than 2 days 1,700 More than 3 days 1,900 5 days or more 2,000

The advertisement service device 30 uses the table information of Table 1 to determine the mileage corresponding to the schedule posting time, and then stores the determined mileage information in the accumulated information of the customer.

On the other hand, for monetary compensation corresponding to the network information, the advertisement service device 30 previously stores the table information as shown in Table 2 or 3 below.

Table 2 is an example of table information for the differential application of the number of individuals and groups associated with the customer and the corresponding mileage among the network information.

Network Information (Network Number) Mileage Point 1 to 10 1,000 11-20 1,500 21-50 2,000 51-100 2,500 101-200 3,000 201-500 4,000 501 or higher 5,000

The advertisement service device 30 uses the table information in Table 2 to determine the mileage corresponding to the network information, and then stores the determined mileage information in the accumulated information of the customer.

In addition, Table 3 is an example of table information for the differential application of the customer's social awareness and the corresponding mileage weight among the network information.

Network Information (Social Awareness) Mileage weights (multiple) none Mileage * 1 Ha Mileage * 1.5 medium Mileage * 2.0 Prize Mileage * 5.0 the best Mileage * 10.0

Table 3 is a table for more actively reflecting the rewards of increasing the advertising effect according to the social awareness when the customer has a social awareness. The advertisement service device 30 determines the mileage according to the network number using the table information of Table 2, and then determines the weight (multiple) according to the social awareness of the corresponding customer in Table 3, and the mileage of Table 2 and Table 3 The value multiplied by the weight is determined as the mileage of the customer, and the determined mileage information is stored in the customer's earning information.

The advertisement service device 30 detects social networking information related to the social awareness of the customer according to the recognition criteria set by itself. The advertisement service device 30 determines whether the corresponding customer is identical by using the customer information, and then analyzes how much the name of the corresponding customer is exposed and viewed online on the Internet, etc. using a word (customer name) analysis algorithm. . Thereafter, the advertisement service device 30 evaluates the social awareness of the corresponding customer according to the analysis result, sets the weight of the social awareness, and uses the social information as shown in Table 3 above.

The advertisement service device 30 may provide mileage to the customer using only the table information of any one of Tables 1 to 3 for financial reward, or provide mileage by merging the Tables 1 to 3. That is, the advertisement service device 30 may provide a monetary reward by adding the mileage according to the advertisement posting time, the mileage according to the number of contacts and social awareness.

After the step 306, the advertisement service device 30 transmits the reward information for the monetary reward provided to the customer to the terminal 10 of the customer (step 308). The reward information transmitted to the customer terminal 10 includes mileage information for the customer or information on conditions of use of the mileage. The customer who has received the mileage information may purchase a product or a service advertised by the advertisement service device 30 using the mileage according to the mileage use condition.

On the other hand, in step 104, because the customer posts the advertisement information in the message posting column, the person who forms a network with the customer in the social network service device 20 (that is, the network relationship customer) posted the advertisement information In the case of purchasing a product corresponding to the advertisement information, the advertisement service device 30 provides a monetary reward for the customer who has posted the advertisement information and the customer who has connected with the product. To this end, the advertisement service device 30 displays a customer information input window for inputting the customer information (for example, the ID of the customer) of the customer who posted the advertisement information when applying for a product purchase of a network-related customer. After confirming the information input through the customer information input window, a predetermined monetary reward (for example, mileage) is provided to a customer corresponding to the customer information and / or a network related customer who purchases a product through the customer information.

FIG. 7 is a block diagram illustrating an advertisement service device 30 for rewarding an advertisement of a customer using a social network service according to the present invention. The communication interface 400, the database 410, and the connection information research unit are illustrated in FIG. 420, the user interface 430, and the advertisement compensation controller 440.

After the customer posts the advertisement information provided by the advertisement service device 30 using the customer terminal 10 in the message posting column of the social network service device 20 to which the customer subscribes, the customer terminal 10 is posted. When connecting to the advertisement service device 30 through the advertisement information, the communication interface 400 of the advertisement service device 30 receives the connection information transmitted through the social network service device 20.

To this end, the communication interface 400 is connected to the customer terminal 10 and the social network service device 20 and a wired / wireless internet, a wired network by a LAN or a dedicated line, a wireless network such as Wi-Fi, Bluetooth, Zigbee, and the like. It is connected to the communication network. The communication interface 400 may support a communication protocol for wired / wireless internet for transmitting and receiving information with the customer terminal 10 and the social network server 20, or may support a communication protocol for a short-range wired network. It may support communication protocols for short-distance wired / wireless networks such as Wi-Fi and Bluetooth, and may also support communication protocols for supporting other communication networks.

The database 410 may include advertisement information, customer registration customer information, reward reference information corresponding to a posting time of the advertisement information, social networking service information of the customer 20 and reward reference information corresponding to the network information, respectively. Saving. For example, the database 410 stores the table information of Tables 1 to 3 described above as compensation reference information. In addition, the database 410 stores access information received through the communication interface 400 and advertisement posting setting information set by the customer. In addition, the database 410 stores the accumulated information according to the monetary compensation for each customer.

The connection information research unit 420 determines whether the client terminal 10 has accessed through the advertisement information posted in the message posting column by using the connection information received through the communication interface 400.

When the customer terminal 10 transmits the access information including the customer information for authentication through the social network service device 20, the access information research unit 420 receives the received customer information (eg, a customer ID and a password). It is determined whether is consistent with the registered customer information previously registered in the database (410). The access information research unit 420 allows server access according to the validity of authentication if the customer information matches.

Thereafter, when the customer inputs the advertisement posting setting information through the setting information input window of the advertisement posting setting information displayed on the web site of the advertisement service device 30, the user interface unit 430 displays the input advertisement posting setting information. Send to database 410. To this end, the user interface unit 430 displays a setting information input window for inputting the advertisement posting setting information according to the posting of the advertisement information, and receives the advertisement posting setting information through the displayed setting information input window. 4 described above illustrates a setting information input window of advertisement posting setting information displayed on a web site of the advertisement service device 30. The advertisement posting setting information may include advertisement posting notification information indicating that advertisement information has been posted on the social network service device 20, unique address information in the advertisement service device 30 corresponding to the advertisement information, and advertisement information. Ad posting time selection information, and the like.

When the advertisement posting setting information is input through the setting information input window of the advertisement posting setting information, the access information research unit 420 determines whether address information for the social network service device 20 exists among the connection information, and the social network service. The type of the device 20 is recognized, and the customer terminal 10 determines that the connection information has been transmitted through the social network service device 20.

The access information research unit 420 determines whether address information for the social network service device 20 exists in the network path address information included in the access information. Since the network path address information includes address information unique to the social network service device 20, the type of the social network service device 20 is detected by analyzing such URL address information. The connection information research unit 420 detects the address of the social network service apparatus 20 included in the network path address information, indicating that the client terminal 10 has transmitted the access information via the social network service apparatus 20. Decide

Subsequently, when the advertisement compensation control unit 440 determines that the client terminal 10 accesses the advertisement information posted in the message posting field by the access information research unit 420, the advertisement compensation control unit 440 displays the message posting field of the social network service device 20. As a reward for posting advertisement information, monetary rewards corresponding to the compensation standard information are provided to customers. The advertisement compensation controller 440 may provide a certain mileage (point) or a gift coupon as a monetary reward according to the posting of the advertisement information. In addition, the advertisement compensation control unit 440 may provide a monetary reward corresponding to a posting time of the advertisement information as a monetary reward according to the posting of the advertisement information, or correspond to the social networking service device 20 of the customer. It may also provide monetary compensation.

The advertisement compensation control unit 440 determines whether the predetermined posting time has elapsed after the access information is received. When the advertisement posting setting information input through the user interface unit 430 is stored, the advertisement compensation control unit 440 uses the advertisement time selection information corresponding to the advertisement posting setting information as the value of the schedule posting time. .

If the predetermined posting time has elapsed, the advertisement compensation controller 440 requests the detected social network service device 20 for posting status information of the advertisement information corresponding to the access information and / or contact information for the customer. To this end, the advertisement compensation control unit 440 may combine the unique identification code information of the advertisement information and the identification information (for example, name and social security number) of the customer registered in the social network service device 20 together with the social network service device ( 20) to control the transmission. Accordingly, the communication interface 400 transmits a request signal for posting status information and / or social networking information to the social network service apparatus 20.

Meanwhile, the advertisement compensation control unit 440 may periodically request social networking information from the social network service apparatus 20 regardless of the reception of the access information from the customer terminal 10. Accordingly, only the social networking service is separately provided. It may be provided periodically from the device 20.

The social network service apparatus 20 uses the unique identification code information of the advertisement information transmitted from the advertisement service apparatus 30 and the identification information of the customer registered in the social network service apparatus 20, and the corresponding advertisement information is posted. Search for messages in the database. The social network service apparatus 20 detects information on whether a message is present, when the message is created and when it is deleted, that is, post status information. In addition, the social network service apparatus 20 uses the identification information of the customer to extract network information about the corresponding customer. Thereafter, the social network service device 20 transmits the detected posting status information and the social networking information to the advertisement service device 30. Accordingly, the communication interface 400 receives the posting status information and / or social networking information about the customer from the social network service device 20.

Thereafter, the advertisement compensation control unit 440 determines whether the advertisement information has been posted in the message posting column for a predetermined posting time or more using the received posting state information. The advertisement compensation control unit 440 calculates a posting time of the advertisement information from the presence or absence of a message of the received posting status information, or the information at the time of creation and deletion, and the calculated posting time is the schedule posting time (for example, the advertisement). The predetermined time according to the advertisement time selection information of the post setting information.

Thereafter, if the advertisement reward control unit 440 is posted in the message posting column for a predetermined posting time or more, the financial reward is differentially determined using the reward reference information corresponding to the schedule posting time and / or network information, and the control is made to store the determined information. do.

The advertisement compensation control unit 440 controls to store the determined mileage information in the accumulated information of the customer after determining the mileage corresponding to the predetermined posting time by using the reward reference information of Table 1 described above.

Meanwhile, the advertisement compensation control unit 440 controls the mileage information to be stored in the accumulated information of the customer after determining the mileage corresponding to the network information using the reward reference information of Table 2. In addition, the advertisement compensation control unit 440 determines the mileage according to the number of contacts using the reward criteria information of Table 2, and then determines the weight (multiple) according to the social awareness of the customer in Table 3, and the mileage and The value obtained by multiplying the weights in Table 3 is calculated. Thereafter, the advertisement compensation control unit 440 determines the obtained value as the mileage of the corresponding customer, and controls to store the determined mileage information in the customer's earned information.

The advertisement compensation controller 440 detects social networking information related to the social awareness of the customer according to the recognition criteria set by itself. The advertisement compensation controller 440 analyzes how much the name of the corresponding customer is exposed online on the Internet, using a word (customer name) analysis algorithm. Thereafter, the advertisement compensation controller 440 evaluates the social awareness of the corresponding customer according to the analysis result, sets the weight of the social awareness, and uses the social information as shown in Table 3 above.

The advertisement compensation control unit 440 may determine the mileage to the customer using only the table information of any one of Tables 1 to 3 for monetary compensation, or may determine the mileage by merging the Tables 1 to 3. That is, the advertisement compensation control unit 440 may determine the monetary compensation that adds the mileage according to the advertisement posting time, the mileage according to the number of contacts and social awareness.

Thereafter, the advertisement compensation control unit 440 differentially determines the monetary reward, and then controls to transmit the reward information for the monetary reward provided to the customer to the terminal 10 of the customer, and the communication interface 400 advertises. The compensation information is transmitted to the customer terminal 10 under the control of the compensation controller 440.

On the other hand, since the customer posts the advertisement information in the message posting column, the person who is making a connection with the customer in the social network service device 20 (that is, the network-related customer) sees the posted advertisement information, and the corresponding advertisement. In the case of purchasing a product corresponding to the information, the advertisement compensation controller 440 controls to provide monetary compensation to the customer who has posted the advertisement information and the network-related customer who has purchased the product. To this end, the advertisement compensation control unit 440 to display a customer information input window for inputting the customer information (for example, the customer ID, etc.) of the customer who posted the advertisement information when applying for a product purchase of the network-related customers The user interface unit 430 is controlled. Accordingly, when the user interface 430 displays the customer information input window and receives the information input by the advertisement exposure customer, the advertisement compensation controller 440 checks the input customer information, and then corresponds to the corresponding customer and And / or decide to provide certain monetary rewards (e.g., mileage) to social networking customers who purchase goods and control to store information about the monetary rewards determined. Information about such monetary rewards is stored in the database 410.

On the other hand, the compensation providing method according to the advertisement of the customer using the social network service of the present invention described above may be implemented as a computer-readable code / instructions (instructions) / program. For example, it may be implemented in a general-purpose digital computer for operating the code / instructions / program using a computer-readable recording medium. The computer-readable recording medium includes storage media such as magnetic storage media (eg, ROM, floppy disk, hard disk, magnetic tape, etc.), optical reading media (eg, CD-ROM, DVD, etc.) .

The reward providing method according to the advertisement of the customer using the social network service of the present invention and the advertisement service apparatus and system therefor have been described with reference to the embodiment shown in the drawings for clarity, but this is merely illustrative, Those skilled in the art will appreciate that various modifications and equivalent other embodiments are possible therefrom. Accordingly, the true scope of the present invention should be determined by the appended claims.

400: communication interface unit
410: database
420: connection information research unit
430: user interface unit
440: advertising compensation control unit

Claims (31)

After the customer posts the advertisement information for the promotion provided by the advertisement service device by using the customer terminal in the message posting column of the social network service device to which the customer subscribes, the advertisement service is provided through the advertisement information posted by the customer terminal. When connected with a device, the advertising service device receiving connection information sent via the social network service device;
Using the connection information, determining, by the advertisement service apparatus, whether the client terminal has accessed through the advertisement information posted in the message posting column; And
And if it is determined that the client terminal has accessed through the advertisement information posted in the message posting field, the advertisement service device comprises providing the customer with a reward for posting the advertisement information to the customer. Reward provision method according to advertisement of customer using service. The method of claim 1,
And unique address information of the advertisement service device corresponding to the advertisement information is linked to the advertisement information. The method of claim 1,
And the advertisement information comprises unique identification code information that can be recognized by the advertisement service device and the social network service device. The method of claim 1,
After the customer posts the advertisement information provided to the social network service device in the message posting column by the advertisement service device, the client terminal transmits the access information through the posted advertisement information. Receiving a method according to the advertisement of the customer using a social network service, characterized in that the device receives the connection information. The method of claim 1,
The access information may include at least one of customer information for confirming authentication of the customer, network path address information corresponding to a connection path for accessing the advertisement service device of the customer terminal, and unique identification code information corresponding to the advertisement information. Reward providing method according to the advertisement of the customer using the social network service, characterized in that it comprises one or more. The method of claim 1, wherein the receiving of the access information transmitted through the social network service device comprises:
Upon receiving the access information, the advertisement service device stores advertisement posting setting information according to the posting of the advertisement information. The method according to claim 6,
The advertisement posting setting information includes advertisement posting notification information indicating that the advertisement information has been posted in the message posting field of the social network service device, unique address information in the advertisement service device corresponding to the advertisement information, and the advertisement information. Reward providing method according to the advertisement of the customer using the social network service, characterized in that it comprises at least one of the advertisement time selection information for. The method of claim 1, wherein the determining of whether the customer is connected through the advertisement information posted in the message posting field is performed.
Determining, by the advertisement service device, whether there is address information on the social network service device among the access information;
If there is address information for the social network service device, the advertisement service device detecting the type of the social network service device; And
The advertisement service apparatus includes the step of determining that the client terminal is connected through the advertisement information posted in the message posting column of the detected social network service apparatus. How to provide compensation according to. The method of claim 1, wherein providing a reward for posting the advertisement information
The advertisement service apparatus may provide a financial reward corresponding to a posting time of the advertisement information as a reward for posting the advertisement information in the message posting field. . 10. The method of claim 9, wherein providing a financial reward corresponding to a posting time of the advertisement information is
Determining, by the advertisement service device, whether a predetermined posting time has elapsed after receiving the access information;
Requesting, by the advertisement service device, the post status information of the advertisement information corresponding to the access information to the social network service device, if the schedule posting time has elapsed;
Receiving the posting status information from the social network service apparatus, the advertisement service apparatus using the posting status information to determine whether the advertisement information has been posted in the message posting column for more than the predetermined posting time; And
And if the advertisement information has been posted in the message posting field for more than the predetermined posting time, the advertisement service device comprising differentially determining and storing the monetary reward corresponding to the schedule posting time. How to provide compensation according to the customer's advertising. The method of claim 10, wherein providing a financial reward corresponding to a posting time of the advertisement information is
The advertisement service device may further include, after differentially determining the monetary reward, transmitting the reward information for the monetary reward provided to the customer to the terminal of the customer. How to Provide Rewards. The method of claim 1, wherein providing a reward for posting the advertisement information
The advertisement service device provides a reward according to an advertisement of a customer using a social network service as a reward for posting the advertisement information, and provides a monetary reward corresponding to social networking information of the customer. Way. The method of claim 12,
If a predetermined time has elapsed after the reception of the access information, the advertisement service apparatus requests the social networking information from the social network service apparatus.
Upon receiving the social networking information from the social network service device, the advertising service device differentially determines and stores the monetary reward corresponding to the social networking information. . The method of claim 12,
The advertisement service device provides a reward according to the advertisement of the customer using a social network service, characterized in that for providing the financial information corresponding to the number of contacts and social awareness associated with the customer as the contact information. 15. The method of claim 14,
The advertisement service device is a word analysis algorithm, by analyzing the number of exposures and the number of times of inquiry on the Internet to the name of the customer to determine the social recognition, the reward providing method according to the advertisement of the customer using the social network service. . The method of claim 1, wherein providing the customer with a reward for posting the advertisement information
When a network-related customer corresponding to any one of the contacts of the customer who has posted the advertisement information purchases a product corresponding to the advertisement information, the advertisement service device may display the customer and the advertisement information having posted the advertisement information. And providing the monetary reward to at least one or more of the social networking customers who have purchased a product corresponding to. After the customer posts the advertisement information for the promotion provided by the advertisement service device by using the customer terminal in the message posting column of the social network service device to which the customer subscribes, the advertisement service is provided through the advertisement information posted by the customer terminal. A communication interface unit for receiving connection information transmitted through the social network service device when connecting to a device;
A database that stores the advertisement information, the registered customer information of the customer, and compensation standard information according to the advertisement of the customer;
A connection information research unit for determining whether the client terminal has accessed through the advertisement information posted in the message posting column by using the connection information; And
If the access information investigator determines that the client terminal has accessed through the advertisement information posted in the message posting field, a monetary reward corresponding to the reward criterion information is a reward for posting the advertisement information in the message posting field. Advertisement service apparatus for the advertisement compensation of the customer using a social network service, characterized in that it comprises an advertisement compensation control unit for providing to the customer. The method of claim 17, wherein the advertising service device
And displaying a setting information input window for registering advertisement posting setting information according to the posting of the advertisement information, and receiving the advertisement posting setting information through the displayed setting information input window. Advertising service device for advertising compensation of the customer using a social network service. 18. The method of claim 17, wherein the access information research unit
If it is determined whether there is address information for the social network service device among the access information, and if there is address information for the social network service device, after detecting the type of the social network service device, the customer terminal determines the Advertising service device for compensation according to the advertisement of the customer using the social network service, characterized in that it is determined that the access via the advertising information of the social network service device. 18. The method of claim 17,
The database stores the compensation criterion information corresponding to the posting time of the advertisement information.
The advertisement compensation control unit is a reward for posting the advertisement information to the social network service device, and provides a monetary reward corresponding to the reward reference information corresponding to the posting time. Advertising service device for advertising compensation. The method of claim 20, wherein the advertisement compensation control unit
After reception of the access information, it is determined whether the schedule posting time has elapsed, and if the schedule posting time has elapsed, request posting status information of the advertisement information corresponding to the connection information to the social network service device, and the social When receiving the posting status information from a network service device, the posting status information is used to determine whether the advertisement information has been posted in the message posting column for more than the predetermined posting time, and if the message posting field has been posted for the predetermined posting time or more. And differentially determining and storing the monetary reward corresponding to the schedule posting time. The method of claim 21,
The advertisement compensation controller controls to transmit the reward information for the monetary reward provided to the customer to the terminal of the customer,
And the communication interface unit transmits the reward information to the customer terminal. 18. The method of claim 17,
The database stores the reward reference information corresponding to the social networking information of the customer in the social network service device,
The advertisement compensation control unit compensates for the posting of the advertisement information in the message posting column, the advertisement compensation of the customer using the social network service, characterized in that to provide a monetary compensation corresponding to the reward reference information corresponding to the network information. Advertising service apparatus for the. The method of claim 23, wherein the advertisement compensation control unit
If a predetermined time has elapsed after the reception of the access information, the social network service device requests the social network information, and when the social network service device receives the social network information, the financial reward corresponding to the social network information is differentially determined. And an advertisement service device for rewarding a customer using a social network service. The method of claim 23, wherein the advertisement compensation control unit
And providing the monetary reward corresponding to the number of contacts and social awareness associated with the customer as the social network information. The method of claim 25, wherein the advertising compensation control unit
And a word recognition algorithm to analyze the number of exposures and the number of inquiries on the Internet for the name of the customer to determine the social awareness. The method of claim 17, wherein the advertisement compensation control unit
When a customer related to one of the contacts of the customer who posted the advertisement information purchases a product corresponding to the advertisement information, the customer who posted the advertisement information and a product corresponding to the advertisement information Advertisement service apparatus for the advertisement compensation of the customer using the social network service, characterized in that to provide the monetary reward for at least one or more of the networked customers. The method of claim 17, wherein the advertising service device
Advertisement for advertisement compensation of customers using social network services, which includes an online shopping mall server, an open-market shopping mall server, a co-purchased social commerce server, an advertisement server for providing contents for advertisement, and a portal server for advertisement search. Service device. A social network service apparatus displaying advertisement information for promotion in a message posting column according to a subscription of a customer; And
When the customer terminal used by the customer accesses through the advertisement information posted in the message posting column, the customer terminal posts in the message posting column using the access information transmitted through the social network service device. After determining whether access has been made through the advertisement information, if it is determined that the client terminal has accessed through the advertisement information posted in the message posting field, the client terminal is rewarded to the customer as a reward for posting the advertisement information in the message posting field. Advertising service system for advertising compensation of a customer using a social network service, characterized in that it comprises an advertising service device for providing a monetary compensation. 30. The device of claim 29, wherein the social network service device is
And displaying the advertisement information provided by the advertisement service device in a unique message posting column according to the subscription of the advertisement service device. 30. The method of claim 29,
And the social network service device and the advertisement service device are integrally formed.

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