KR20090092514A - Commercial contents operating system and method - Google Patents

Abstract

The present invention relates to a system and a method for operating an advertisement content, the invention relates to a system and method for uploading the advertising content set by individual advertising money and the user is given an advertising money by watching the advertising content.

Advertising content operating system according to the present invention is an advertising content storage unit for storing the advertising content is set individual advertising money, a user terminal for transmitting the advertising content or paid content request signal and display the advertising content or paid content, and the advertising content request When a signal is detected, an advertisement content operation server that searches for and transmits advertisement content corresponding to the request from the advertisement content storage unit, and the advertisement money set in the advertisement content is displayed to the user when the transmitted advertisement content is displayed on the user terminal. And an advertising money management means for granting, and when there is a request for paid content from the user terminal, the advertising money management means inspects the user's advertising money and uses the requested paid content (all or part). If not enough Characterized by transmitting the advertising content request signal to the group advertisement can be operated server.

Description

Commercial contents operating system and method

The present invention relates to a system and a method for operating an advertisement content, the present invention relates to a system and method for uploading the advertising content is set (ad money) and the user receives the advertising money by watching the advertisement content.

Advertising has been used as a useful means of providing information to consumers in order to sell goods or services, and the media that delivers advertisements are based on the development of information technology (IT) in traditional media such as newspapers, magazines and broadcasting. It is expanding to IT terminals such as mobile phones.

Video advertisements are advertisements displayed on TV or the Internet. Typically, video advertisements of TV broadcasts are broadcast between the broadcasts or broadcasts produced by broadcasters, before or after the broadcast starts. Advertisers offer sponsorships that pay a significant amount of money for short ad exposures. TV commercials are expensive due to the unilateral and indiscriminate broadcasting of multiple viewers. Because of this, there is a problem that small local advertisers are difficult to access advertising means.

Video advertisements over the Internet are displayed on popular sites in the form of in-banner ads or in the form of video clips (pre-roll or post-roll) of video content. It is also displayed in the mid-roll. Targeting marketing is possible due to the interactive nature of the Internet, but it is also provided in the form of sponsorship of advertisers to operate and maintain the site. There is a problem with the limitation of systematic management.

In addition, the development of a TV or internet video ads into one interesting content such as dramas or soap operas that induces viewers' interests is impossible due to various limitations and conditions of the current video ads.

On the other hand, in order to overcome the problems described above, the present application system and method for advertising money was proposed by the Korean Patent Application No. 10-2007-91027, which is the basic application of the concept of advertising money, the collection and use of advertising content To be more practical and diversified, the invention needs to be detailed.

The present invention has been made to solve the inconvenience and limitations of the prior art as described above,

SUMMARY OF THE INVENTION An object of the present invention is to provide a convenient system and method for allowing a user to receive advertising money by watching advertising content for which advertising money is set in using paid content, and to use paid content using the paid advertising money.

Another object of the present invention is to quantify or commercialize the display of individual advertisements through the advertisement money that the advertiser appropriately calculated for the advertisement exposure.

Another object of the present invention is to provide a system and method that can easily collect various advertising content from a wide range of advertisers.

It is still another object of the present invention to provide a system and method for providing effective video advertisement exposure by paying advertisement money to advertisers of video advertisements by paying advertisement money according to the exposure and display progress of the video advertisement. .

Another object of the present invention is to increase the advertising effect by developing a new advertising content that attracts the interest of the user, such as advertising dramas, soap operas or users, regardless of time advertisers, while enjoying the fun of the new advertising content to the user It is to provide a system and a method to increase the number.

Another object of the present invention is to allow small advertisers to easily upload advertisements or video advertisement contents in a SGC (Sponsor Generated Commercial / Content) manner, or to register, change, or update their advertisement display conditions. It is to provide a system and method.

In order to achieve the above object, the advertisement content operation system according to the present invention includes an advertisement content storage unit for storing advertisement content for which individual advertisement money is set, and a user who sends an advertisement content or paid content request signal and displays the advertisement content or paid content. A terminal, an advertisement content operation server that searches for and transmits an advertisement content corresponding to the request when the advertisement content request signal is detected, and sets the advertisement content when the transmitted advertisement content is displayed on the user terminal. Advertising money management means for granting an advertising money to a user, and when there is a request for paid content from the user terminal, the advertising money management means inspects the advertising money of the corresponding user to retrieve the requested paid content (all or part); Using If you have enough money to ad features to the transfer of advertising content request signal to the ad content server operations.

The method of operating advertisement contents according to the present invention includes the steps of (a) storing advertisement contents for which individual advertisements are set, (b) requesting paid contents by a user, and (c) the requested paid contents (in whole or in part). Checking whether the advertisement money of the user is sufficient to use, and (d) if the advertisement money is not sufficient as a result of the inspection, search for and display at least one advertisement content among the stored advertisement contents and display the advertisement content to the user. Increasing the advertising money set in the step and moving to the step (c), and (e) if the check result is sufficient advertising money to display the requested paid content (all or part) to the user and deduct the advertising money Characterized in that comprises a step.

Ad content management system and operation method according to the present invention as described above, the user receives the advertising money by watching the advertising content set the advertising money in using the paid content, the paid content easily using the paid advertising money There is an effect available.

In addition, the advertiser has the effect of quantifying or merchandising the display of individual advertisements through the advertisement money appropriately calculated for the advertisement exposure.

In addition, there is an effect that can easily collect a variety of advertising content from a wide range of advertisers through the SGC-based advertising content upload.

In addition, since the advertising money can be paid according to the progress of the display of the video advertising, the advertiser can afford the video advertising cost effectively by paying the advertising costs.

In addition, advertisers can increase advertising effectiveness by developing advertising dramas, soap operas, or new ad content that can attract the user's attention regardless of time, and users can select and watch specific advertisement content or advertisement categories that interest them. It also has the effect of increasing advertising money.

In addition, since the advertiser can upload the advertisement content or set, change or update the display conditions of the advertisement content in the SGC method, there is an effect that can actively increase the effect of the advertisement.

1A is a flowchart of advertisement cost payment for an existing broadcast advertising medium.

1B is a flowchart of payment of advertising costs for an existing Internet advertising medium.

2 is a flowchart of payment of advertisement costs according to the present invention.

3 is a block diagram of an advertisement content operating system according to the present invention.

4 is a block diagram of an advertisement content operating system according to an extended configuration of the present invention.

5 is a flowchart of a method for operating an advertisement content according to an embodiment of the present invention.

6 is a flowchart illustrating a method for operating an advertisement content according to another embodiment of the present invention.

Define the concept of advertising money used in the present invention. We first think of cyber money on the Internet, which is a monetary amount that can be used in cyber space provided to users who click on an ad as an incentive for the user to click on the ad. The currency of value is often called advertising on the Internet. The advertising money used in the present invention starts from the basic concept of 'paying money when an advertisement is clicked' of such an internet advertising money, and is further developed in detail. The quantitative monetary value given to the user by the advertiser is defined as advertising money (Commercial Money or C-Money). Hereinafter, in the present invention, the advertising money is used as such a concept, and the exposure of the advertisement is further divided into units. Thus, the advertiser may gradually pay advertisement money to the user according to the progress of advertisement display of each divided subdivision unit.

Advertisement costs are the costs of advertising a product, such as a service or product, when the advertisement for their product is exposed to the consumer and in the future they become potential customers, thereby paying for the media of the ad exposure. Say In general, advertising costs are paid based on the frequency and frequency of ad exposures, even for the same ad, depending on how much the ad is exposed to consumers and how often such exposures are made. In general, as a traditional advertising medium, the degree of advertisement exposure is evaluated according to the size of the advertisement, and in the broadcast advertisement such as radio or TV, the advertisement exposure is evaluated according to the advertisement time in seconds. In addition, in the Internet advertising, advertisement exposure is evaluated based on the number of views or clicks of the advertisement. In some cases, the advertisement exposure is evaluated based on the position of the advertisement or the result value after the search, that is, the position of the search advertisement.

On the other hand, as shown in Figure 1a in the payment method of advertising costs, in the medium of the existing broadcast advertising, the advertiser or the advertising sponsor (sponsor) pays the advertising costs to the broadcaster, while the broadcaster produces and broadcast their own broadcast content or multimedia content Since the advertisement is inserted and delivered to the viewer (including the listener) unilaterally, the viewer can watch or listen to the broadcast for free while watching the commercial.

In the video advertising of the Internet, as shown in Figure 1b, the basic structure is similar to broadcast advertising, but due to the nature of the Internet, users can select the content they want to watch, and the content provider receives the advertising fee from the advertiser or the advertising sponsor and advertises with the selected content. Can be displayed as a banner, or as a video clip (in-stream ad) before, after, or in the middle of a video.

On the contrary, as shown in FIG. 2, in the present invention, when a user watches or listens to an advertisement, the advertiser directly pays the advertisement money to the user as a counter-payment to the user, and the user uses the paid advertisement money to select the paid content selected by the user. Will be used.

When the advertising money of the present invention sees advertisements on the Internet, there are various differences from the cyber money paid. First, on the Internet, cyber money is paid only when a user clicks on a specific advertisement, while the advertising money of the present invention is paid according to whether or not an advertisement is displayed regardless of whether the user clicks or selects a specific advertisement. do. Second, cyber money is similar to a coupon attached to a leaflet, which is strongly provided as an incentive to induce an Internet site operator to click on an advertisement displayed on his or her site. Ad money is the nature of the advertising costs paid directly to the user in return for viewing the advertisement. Third, since the number of clicks of the Internet advertisement is used as an evaluation data on the advertisement exposure, the Internet site operator charges the advertiser with the appropriate advertisement cost and operates the site with the calculated advertisement cost, so that the payment flow of the advertisement cost is shown in FIG. 1B. On the contrary, since the advertising money of the present invention is a direct counterpart to the advertisement display, it shows the flow of advertisement costs as shown in FIG. Lastly, the click of the Internet advertisement is evaluated as the number of clicks and the reward is compensated by the concept of 'click or not', whereas the advertisement money of the present invention has a degree of advertisement exposure. By subdividing the cost of advertising exposure of each subdivided unit, the advertiser has a difference in advertising costs that can be gradually paid to the user as the display of the advertisement.

Hereinafter, the advertisement content operating system and method according to the present invention will be described in more detail with reference to preferred embodiments.

3 is a block diagram of an advertisement content operating system according to an embodiment of the present invention.

Advertising content management system according to an embodiment of the present invention is configured to include a user terminal 100, advertising content operation server 200, advertising content storage unit 300, and advertising money management means (400).

The user terminal 100 is a terminal that transmits a signal for requesting advertisement content or paid content and displays the advertisement content or the paid content, and transmits a request signal of a specific advertisement content or advertisement category selected by the user or paid content selected by the user. It transmits a request signal of the, and displays the advertising content transmitted from the advertising content storage unit 300, or the requested paid content is displayed so that the user can watch or listen.

The user terminal 100 is a digital TV or IP-TV capable of transmitting and receiving signals by wire or wirelessly and displaying the transmitted and received signals, and a conventional TV in combination with a conventional TV to transmit and receive signals by wire, wireless, or satellite. TV-coupled terminals capable of two-way transmission and reception via wired / wireless or satellite, including set-top boxes, personal video recorders (PVRs), DVDs or Blu-ray players that display TV on Wired, wireless, or personal computers, including personal digital assistants (PDAs), personal digital assistants (PDAs), digital multimedia broadcasting (DMB) or digital video broadcasting (DVB) terminals, mobile or portable terminals, and navigation terminals. Any type of terminal capable of transmitting and receiving signals to and from a satellite can be used.

In the present invention, the paid content includes a movie, a drama, a documentary, an animation, a video including a user created content (UCC), as well as information in various formats including text, sound, voice, music, pictures, graphics, still images, and the like. It is a concept that includes all types of content stored alone or in a suitable combination in the form of data, and in particular, means content that must be paid explicitly or implicitly in using such content.

For example, if King of the Rings, Part 3, Return of the King, is stored as Video On Demand (VOD) and you have to pay $ 1,000 to see it, Return of the King is a paid content. In this case, the value of 1,000 won is a fee for watching 'the return of the king' VOD, the fee may be explicitly indicated, but it is not necessary, and the value of more than 1,000 won in order to watch it without displaying the amount If it has an implied meaning to provide it corresponds to the paid content in the present invention.

On the other hand, considering that the return time of 'King of the King' is three hours, it is divided into three parts accordingly and divided into upper, middle, and lower parts for 300 won on the upper side, 300 won on the middle side, and 400 won on the lower side. It can be divided to be selectable by the user, and it is also displayed to the user as one paid content (all), and when the user selects it, it is subdivided according to the stored method of the content during the transmission or display of the corresponding content. It can also be divided into content (partial). In the present invention, "all or part" is used in this sense with respect to paid content.

Another example of the paid content of the present invention may be various types of paid games or game items that are traded on-line or wirelessly online.

The advertisement content operation server 200 is configured to transmit advertisement content from the advertisement content storage unit 300 to the user terminal 100, and the advertisement content operation server 200 manages the user terminal 100 or the advertisement money. When the advertisement content request signal is detected by monitoring the signal transmitted from the means 400, the advertisement content storage unit 300 searches for the advertisement content corresponding to the request, and finally the user terminal 100 directly or through another path. Will be sent to.

When the user directly requests a specific advertisement content or an advertisement category, the advertisement content operation server 200 searches for and transmits an appropriate advertisement content within the selected advertisement content or advertisement category in response to the request. When an advertisement content request signal is transmitted without selecting a specific advertisement content or advertisement category, the appropriate advertisement content is searched and transmitted in various ways. For example, the advertisement content is randomly retrieved and transmitted or The advertisement content matched with the nature of the paid content (match) can be searched and transmitted, or based on the user information of the user terminal 100 can be searched for and transmitted to the advertisement content matched or matched (match). Here, the user information is information about the user of the user terminal 100. If the user's location information-if the user is moving, the location information according to the location tracking-the user's characteristic information (gender, age), or the user's content It is a comprehensive concept including propensity information according to propensity to use.

The advertisement content storage unit 300 is configured to store advertisement contents. When the advertisement contents are individually set in the stored advertisement contents and the corresponding advertisement is displayed to the user, the advertisement money is paid accordingly.

On the other hand, the confirmation of the advertising display can be used in all known methods, for example, including a display confirmation signal transmission command for each individual unit section of the advertising content or individual unit section in accordance with the individual unit section of each advertising content If this is displayed, a separate means may be used to transmit a signal indicating that the advertisement has been displayed.

In the individual unit section, one advertisement content may be an individual unit section, and a display confirmation signal may be sent one-time at a specific time at the start, end, or middle of the display of the individual advertisement content. A plurality of display confirmation signals may be sent while being divided into a plurality of individual unit sections in which a specific advertisement point is set, and one advertisement content is displayed. It may also be set unevenly depending on the length or importance of individual unit sections.

In the present invention, since the user can directly select the advertising content as described above and the advertising money can be gradually increased according to the progress of the advertisement display, the advertiser can induce various advertisement dramas or advertisement dramas or user's interest without any time concern. It is possible to increase the advertising effect by producing new advertising content.

The advertisement content storage unit 300 is preferably installed in a separate content storage means, but if necessary, installed in the user terminal 100, installed in the content operation server 200, or the advertising money management means ( 400 may be installed, and in some cases, a plurality may be installed by being distributed in a combination thereof.

The method of storing the advertisement content in the advertisement content storage unit 300 is a method of storing by the specific administrator having the authority to store the advertisement content from the advertiser (in the present invention, the advertiser is a comprehensive concept including both the advertising agency and advertising agency) Various methods such as advertiser-generated content (SGC, Sponsor Generated Commercial / Content) method of directly accessing the advertisement content storage unit 300 through the terminal and directly uploading the advertisement content thereof may be used. In particular, SGC can be compared with User Created Content (UCC) or User Generated Content (UGC), which allows individual Internet users to directly upload their own videos. Will be provided.

In the present invention, the advertising content is the content of commercial advertising in various forms including text, audio, graphic, still image, video, or a suitable combination thereof. In particular, the advertisement content assigned by the advertiser of the corresponding content is set to the individual advertisement content, and when the advertisement of the individual content is displayed on the user terminal 100, the advertisement content is to pay the advertisement money set for the corresponding content. The advertising money of may be displayed explicitly for the user to know, but may be implicitly set so that the user does not know.

The advertisement content may be displayed alone or together with the existing content on all or part of the screen of the user terminal 100 while being displayed for each individual content. In some cases, the advertisement content may be transparently displayed on the existing screen.

Meanwhile, the advertisement money set for the individual advertisement contents may have a variable character. For example, the advertisement money may be paid differently according to the display time of the advertisement or the number of times the same advertisement is displayed to the same user. For example, if an ad is displayed between 8 pm and 10 pm, a family gathering time, a premium of 110% is paid, and if the same user is displayed the same ad three or more times, the discount is 50%. Can be paid.

The advertisement money management means 400 stores and manages the advertisement money of the user, and is connected to the user terminal to increase the advertisement money of the user when the advertisement content in which the advertisement money is set is displayed on the user terminal 100.

The advertising money is a variety of money (money) concept having a monetary exchange value, including all types of reserves, such as quantitative value, mileage, points, scores.

The advertising money management means 400 increases the advertising money of the user when the advertising content stored in the advertising content storage unit 300 is displayed on the user terminal 100, and when the paid content is displayed on the user terminal 100. In addition to the function of subtracting the user's advertising money, and also has the function to monitor the advertising money charged in the user terminal 100, if the paid content is requested from the user terminal 100 to display all or part of the paid content If the advertisement money is insufficient to check whether the user's advertising money is enough to send an advertisement content request signal to the advertising content operation server 200 to function to induce the charging of the user's advertising money.

In the method of increasing the advertising money in the advertising money management means 400, when the advertising content transmitted from the advertising content storage unit 300 is displayed on the user terminal 100, the advertising money set in the corresponding advertising content is temporarily suspended. The user may increase the amount of money in proportion to the display time of the advertisement content, set the portion of the advertisement content, or set the portion of the advertisement content according to the equal or uneven signal that is separately sent in accordance with the portion of the advertisement content. When displayed on the terminal 100, a method of increasing the advertising money according to the progress of the display of the advertising content, including a method of transmitting a signal and increasing the advertising money according to the number or quantity of the signal, etc. Various methods are all possible.

The advertising money management means 400 may be installed in the user terminal 100, installed in the advertisement content operation server 200, installed in the advertisement content storage unit 300, or separately installed. It may be provided in plurality by dispersing them in a combination.

4 is a block diagram of an advertisement content operating system according to an extended configuration of an embodiment of the present invention.

Advertising content management system according to an extended configuration of an embodiment of the present invention comprises a user terminal 100, the advertising content operating server 200, the advertising content storage unit 300, and the advertising money management means 400 In addition, the user information management unit 110, the advertisement condition registration unit 310, and the advertiser terminal 500 further comprises.

The user information management unit 110 is configured to manage information about the user of the user terminal 100. When a paid content request is detected from the user terminal 100, the user information of the user terminal 100 is extracted and the The advertisement content operation server 200 functions to search for advertisement content suitable for the user.

The user information management unit 110 is the location information of the user terminal 100-location information according to location tracking in the case of a mobile terminal, or user registration information registered at the time of user registration, input information input by the user, user gender or occupation Or collect user-friendly information such as user characteristic information indicating personal characteristics such as age or user disposition information analyzing trends of the user's past contents, and manage them by individual user or by user terminal 100 If necessary, relevant information about the user may be extracted so that the advertisement content operation server 200 may search for the advertisement content that matches the extracted user information.

The user information manager 110 may be installed separately from the user terminal 100, the advertisement content operation server 200, or a combination thereof.

The advertisement condition registration unit 310 is configured to register, change or update the display condition of the advertisement content stored in the advertisement content storage unit 300. When the advertisement content is displayed, the advertisement money of the corresponding content is paid. Search for an advertisement content that matches a condition registered in the advertisement condition registration unit 310 when searching for an advertisement in the advertisement content operation server 200 by registering and managing a display condition of the advertisement. Function.

The advertisement condition registration unit 310 has regional restrictions on the display of the advertisement or the total advertising money limit of the individual advertisement contents or the advertisement display period or time zone according to the position information of the user or the position information according to the position tracking of the user terminal 100. General content and conditions that restrict the display of the same individual advertising content may be registered, and conditions relating to the user may be registered, including user characteristics and dispositions, and contents depending on the nature of the paid content requested by the user. Therefore, various various advertisement display conditions may be registered as needed.

The advertisement condition registration unit 310 is preferably installed in the advertisement content storage unit 300 due to its characteristics. However, in some cases, the advertisement condition registration unit 310 may be installed separately from the advertisement content operation server 200 or a plurality of combinations thereof. It is possible.

Advertiser terminal 500 is a terminal that allows advertisers to directly upload or manage their advertisement content. The advertisement content storage unit 300 or the wired or wireless communication means or a communication network capable of bidirectional communication. Connected with the advertisement condition registration unit 310, the advertiser stores his advertisement content in the advertisement content storage unit 300, or registers, changes, or updates the advertisement display condition desired by the advertiser in the advertisement condition registration unit 310 at any time. Configured to do so. In the present invention, the advertiser is a concept encompassing not only an advertising sponsor but also an advertising agency such as an advertising agency or an advertising agency.

In the advertisement content operating system according to the extended configuration of the present invention, an advertiser directly accesses the advertisement content storage unit 300 by the advertiser terminal 500, or directly uploads his advertisement content, or the advertisement condition registration unit 310. ) Can be operated in the form of Sponsor Generated Commercial / Content (SGC), which can register, change, or update the display conditions of the advertisement. One advertiser provides a means of one convenient multimedia advertising medium.

The extended components of the present invention-the user information management unit 110, the advertisement condition registration unit 310 and the advertiser terminal 500-can be added independently of the basic configuration of the present invention.

5 is a flowchart illustrating a method of operating advertisement contents when a user requests paid contents according to an embodiment of the present invention.

Advertising content operating method according to an embodiment of the present invention, as shown in Figure 5, the advertising content storage step (S100), paid content request step (S200), ad money check step (S300), ad display and increase the advertising money Step S400, and the paid content display and advertisement subtraction step (S500).

 The advertisement content storing step (S100) is a step of preparing at least one advertisement content to store the advertisement content and to transmit the necessary advertisement content at any time when there is an advertisement content request.

In the advertisement content storing step (S100), the display condition of the stored advertisement content may be registered, changed, or updated to retrieve advertisement content corresponding to the advertisement content request.

In the advertisement content storage step (S100), the storage of the advertisement content or the registration, change, or update of the advertisement display condition may be performed by the system administrator, but the advertiser (including the advertiser) in the SGC (Sponsor Generated Commercial / Content) method. In this case, the manager and the advertiser (including the advertiser) may be performed in cooperation with each other, or the advertisement content storing step S100 may be performed in various other ways.

The paid content request step (S200) is a step in which the user searches for or selects desired paid content in all possible ways and requests it. When the paid content is requested in the step S200, the corresponding user information may be extracted accordingly to search for advertisement content suitable for the user or to search for an advertisement that matches the extracted user information. The location information may be location information according to location tracking, user characteristic information, or user inclination information when the user is moving.

Ad money inspection step (S300) is a step of checking the advertising money of the user who requested the paid content, the advertising money held by the user to monitor the advertising money held by the user to use the paid content (all or part) Check if it is sufficient.

If the advertisement display and the advertisement increase step (S400) is not enough for the advertisement money of the user to use the paid content (all or part) in the advertisement checking step (S300)-as shown in FIG. If the paid content is larger than the advertising money by comparing the value using the advertising money and the paid content (in whole or in part) (S310)-At least one of the stored advertising content in the advertising content storage step (S100) is retrieved Or transmit and display to the user and increase the advertising money of the user, and when the advertisement display and increase the advertising (S400) is finished, go back to the advertising money checking step (S300) and the advertising money of the user is paid It is checked whether it is sufficient to use the content (in whole or in part).

If the paid content display and advertisement subtraction step S500 is sufficient for the advertisement money of the user to use the paid content (all or part) in the advertisement checking step S300-the advertisement of the user possession in FIG. If the money becomes more than the usage value of the paid content (all or part) (S310)-The requested paid content (all or part) is displayed to the user and the user's advertising money is subtracted.

6 is a flowchart of a method of operating advertisement contents when a user requests advertisement contents according to an embodiment of the present invention. S350), and the advertisement display and advertisement increase step (S400).

Advertising content storage step (S100) is the same as the advertising content storage step (S100) in Figure 5, regardless of whether the user requests the paid content or the advertising content, and prepares the advertising content at any time, if there is an advertising content request Ensure that the necessary advertising content is delivered. In addition, the advertisement content storing step (S100) may register, change, or update the display condition of the stored advertisement content to retrieve advertisement content corresponding to the advertisement content request.

The advertisement content request step (S250) is a step in which a user searches for a specific advertisement content desired by the user or selects an advertisement category, and the user transmits a displayable electronic advertisement catalog to the user in various ways. Select the specific ad content or category of ads you want, provide a list of ad content in the order of the set monetary size, or provide a list of ad content in the order of popularity, and so on. Or by searching for or selecting an advertising category.

In the advertisement content search and transmission step (S350), the advertisement content corresponding to the advertisement content request signal transmitted in the advertisement content request step (S250) is searched and transmitted from the stored advertisement content, and the user selects a specific advertisement content. When the request is made by searching for and transmitting the requested advertisement content, when the user selects and requests a specific advertisement category, one or more suitable advertisement contents are searched and transmitted among the advertisement contents belonging to the specific advertisement category. When the user requests a specific advertisement category, the list of advertisement contents belonging to the specific advertisement category may be presented again to allow the user to select specific advertisement contents.

The advertisement display and the advertisement money increasing step (S400) is a step of increasing the advertisement money of the user accordingly when the transmitted advertisement content is displayed to the user.

The increase in the advertising money of the user according to the advertisement display of the step (S400) increases the advertisement money set in the advertisement content at a certain time at the start or end of the display or at a certain point when the advertisement content is displayed to the user, or As the display of the advertising content proceeds, the advertising money set by subdividing by unit section may be gradually increased.

When the advertising money is gradually increased as the advertisement display proceeds, the advertisement money may be increased in proportion to the display time, and may be equally or unevenly set in a predetermined section of the advertising content or coincide with a predetermined section of the advertising content. If the corresponding section is displayed to the user according to the equal or unequal signal sent separately, the signal may be transmitted and the advertising money may be increased according to the number or quantity of the signal. All methods of gradually increasing advertising money are applicable.

Meanwhile, referring to FIG. 5 and FIG. 6, the advertisement content operating method according to the present invention monitors a signal transmitted from a user and detects at least one advertisement content stored in the advertisement content storing step (S100) when an advertisement content request signal is detected. The advertisement content request signal is a signal transmitted by the user directly selecting a specific advertisement content or advertisement category, or the user requests a paid content and lacks an advertisement money of the user. It is a signal transmitted to induce charging.

Although the embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. It will be appreciated that the embodiments described above are therefore illustrative in all respects and not restrictive.

Claims (18)

Ad content storage unit for storing the advertising content is set individual advertising money, A user terminal that transmits an advertisement content or paid content request signal and displays the advertising content or the paid content; An advertisement content operation server that detects and transmits advertisement content corresponding to the request from the advertisement content storage unit when an advertisement content request signal is detected, and If the transmitted advertising content is displayed on the user terminal comprises advertising money management means for giving the user the advertising money set in the advertising content, When there is a request for paid content from the user terminal, the advertising money management means inspects the user's advertising money and uses the requested paid content (all or part). Advertising content operating system, characterized in that for transmitting a request signal. The method according to claim 1, And an advertisement condition registration unit that registers, changes, or updates display conditions of individual advertisement contents stored in the advertisement content storage unit. The method according to claim 1 or 2, And an advertiser (including advertiser) terminal connected to the advertisement content storage unit or the advertisement condition registration unit by a communication means to store advertisement content or to register, change, or update advertisement display conditions. The method according to claim 1, And a user information management unit which manages user information and extracts user information of the user terminal when a paid content request is made from the user terminal. The method according to claim 1, The advertisement content request signal detected by the advertisement content operation server is a signal transmitted by selecting a specific advertisement content or advertisement category from the user terminal, or an advertisement transmitted because the user lacks an advertisement money from the advertisement management unit. Advertising content operating system, characterized in that the content request signal. The method according to claim 1, 2 or 4, In the advertisement content operation server, the advertisement content corresponding to the advertisement content request may be searched for advertisement contents belonging to a specific advertisement content or advertisement category selected by the user terminal, or randomly in the advertisement contents storage unit. Search for the necessary advertising content, search for advertising content that matches the nature of the paid content, search for advertising content that matches the user information, or search for suitable advertising content in the advertisement condition register; or Advertising content operating system, characterized in that the search for the advertising content in a suitable combination thereof. The method according to claim 1, The advertising content in which the advertising money is set may be separately displayed in the advertising money on the content consisting of at least one combination of text, audio, graphic, still image, or video. Or implicitly configured advertising content operating system. The method according to claim 1, Granting advertisement money to the user in the advertisement money management means gradually increases or decreases the advertisement money evenly or unevenly as the advertisement content is displayed on the user terminal, or starts, terminates, or displays the advertisement content. Or increase the advertising money at a certain time in the middle. The method according to claim 1, And the user terminal is a communication or broadcast terminal capable of transmitting and receiving signals over wired, wireless, or satellite and displaying the signals transmitted and received. The method according to claim 1, The advertising money management means is the advertising content storage unit, the user terminal, the advertising content operating server, or an advertising content management system, characterized in that a plurality or installed in combination thereof. The method according to claim 1, The paid content may be used to specify an individual content usage value in a combination of at least one of text, audio, graphic, still image, or video, including an online game or game item. Advertising content management system, characterized in that the setting is implicit or implicit. In an advertising display system, (a) storing the advertisement content in which the individual advertisement money is set; (b) a user requesting paid content; (c) checking that the user's advertising money is sufficient to utilize the requested paid content (in whole or in part): (d) searching for and displaying at least one advertisement content among the stored advertisement contents, increasing the advertisement money of the user if the advertisement money is not sufficient as a result of the inspection, and moving to the step (c); and (e) displaying the requested paid content (in whole or in part) to the user and subtracting the user's money if the advertising money is sufficient as a result of the inspection. In an advertising display system, (a) storing the advertisement content in which the individual advertisement money is set; (b) a user requesting advertising content; (c) searching for and transmitting the advertisement contents corresponding to the request from the stored advertisement contents; (d) displaying the transmitted advertisement content to the user and increasing the advertisement money of the user. The method according to claim 12 or 13, Advertising content storage of the step (a) is characterized in that the advertising content management method is performed by the advertiser (including advertisers). The method according to claim 12 or 13, The step of (a) further comprising the step of registering, changing or updating the display conditions of the advertising content. The method according to claim 15, Registering, changing, or updating the advertisement content display conditions are performed by the advertiser (including advertisers). The method according to claim 12, The advertisement content search of step (d) is characterized in that the search for the advertising content corresponding to the location information of the user or the characteristic information of the user. The method according to claim 12 or 13, The method of increasing the advertisement money may increase the advertisement money of the user at a time as set in the advertisement content at a specific time at the beginning, the end, or the middle of the display of the advertisement content, or according to the progress of the display of the advertisement content. Advertising content operation method characterized in that to gradually increase the advertising money of the user evenly or unevenly.