KR20080040327A - Apparatus for applying mobile ticket advertisement, method for applying mobile ticket advertisement, and a computer-readable recording medium recording the method - Google Patents

Abstract

The present invention relates to a mobile ticket advertisement, and more particularly, to an apparatus for applying a mobile ticket advertisement, a method for applying a mobile ticket advertisement, and a computer readable recording medium on which the method is recorded.

In accordance with another aspect of the present invention, an apparatus for applying a mobile ticket advertisement may include: a ticket information storage unit storing ticket basic information and client information, an advertisement information generation unit generating advertisement information using at least one of ticket basic information or client information, and a ticket; And a mobile ticket generator for combining the basic information, the client information, and the advertisement information to generate a mobile ticket, and a mobile ticket provider for providing the mobile ticket to the client terminal. The present invention has the effect of increasing the utilization of the mobile ticket. In addition, the present invention has the effect of improving the revenue of the company that provides a mobile ticket, and the company associated with it. In addition, the present invention has the effect of providing a variety of convenient and convenient information to the client using a mobile ticket.

Description

APPARATUS FOR MOBILE TICKET ADVERTISEMENT APPLICATION, METHOD FOR MOBILE TICKET ADVERTISEMENT APPLICATION AND COMPUTER READABLE RECORD MEDIUM ON WHICH THE METHOD IS RECORDED}

1 is a view for explaining a mobile ticket applying apparatus according to an embodiment of the present invention.

2 is a diagram illustrating an advertisement information generation unit according to an embodiment of the present invention.

3 is a view for explaining a mobile ticket generated according to an embodiment of the present invention.

4 is a view for explaining a mobile ticket providing unit according to an embodiment of the present invention.

5 is a view for explaining a screen displayed on the client terminal by the operation of the mobile ticket providing unit according to an embodiment of the present invention.

6 is a view for explaining a mobile ticket advertisement application method according to an embodiment of the present invention.

***** Explanation of symbols for main parts of drawing *****

110: ticket information storage unit 120: advertising information generation unit

121: advertisement information storage unit 122: advertisement information selection unit

123: Advertising information register 130: Mobile ticket generation unit

140: mobile ticket providing unit 141: mobile ticket storage unit

142: mobile ticket issuing information transmission unit 143: mobile ticket transmission unit

The present invention relates to a mobile ticket advertisement, and more particularly, to an apparatus for applying a mobile ticket advertisement, a method for applying a mobile ticket advertisement, and a computer readable recording medium on which the method is recorded.

Recently, mobile tickets have been used to improve the disadvantages of conventional paper tickets used in theaters and various performance halls, such as advance reservations by telephone or in-person visits, ticket issuance in the field, and entry processing using personnel. A mobile ticket is a ticket for watching a movie or a concert on the wired or wireless Internet, and the ticket is issued to the client's mobile terminal. The ticket used.

As such, mobile tickets can solve the troublesome process of paper tickets at once. In particular, convenient and quick authentication confirmation at the time of entry provides convenience to both the ticket provider and the client receiving it. In addition, mobile tickets have the advantages of being easy, fast, and inexpensive, overcoming the disadvantages of requiring a lot of cost and manpower when using paper tickets. In addition, it has the advantages that can be applied to a variety of applications, as well as theaters or theaters, as well as the trend of its use is expanding throughout the industry to provide goods and services.

Accordingly, the technical problem to be achieved by the present invention is to provide a mobile ticket advertisement application device that can increase the utilization of the mobile ticket is expanding its use.

Another technical problem to be solved by the present invention is to improve the revenue of a company that provides a mobile ticket and a company associated with the mobile ticket, and to provide a mobile ticket advertising device that can provide a variety of convenient and convenient information to the client using the mobile ticket To provide.

Another object of the present invention is to provide a method for applying a mobile ticket advertisement and a computer readable recording medium on which the method is recorded.

Technical problems to be achieved by the present invention are not limited to the above-mentioned technical problems, and other technical problems not mentioned above may be clearly understood by those skilled in the art from the following description. There will be.

Mobile ticket advertisement application device according to an embodiment of the present invention for achieving the technical problem is an advertisement using at least one of the ticket information storage unit, ticket basic information or client information for storing the ticket basic information and client information An advertisement information generation unit for generating information, a ticket basic information, a mobile ticket generation unit for generating a mobile ticket by combining the client information and the advertisement information, and a mobile ticket providing unit for providing a mobile ticket to the client terminal.

The mobile advertisement application device includes a ticket information storage unit, an advertisement information generator, a mobile ticket generator, and a mobile ticket provider. The ticket information storage unit stores information of tickets reserved on the wired or wireless Internet. This information includes ticket basic information and client information. The advertisement information generation unit generates advertisement information using the ticket basic information and the client information stored in the ticket information storage unit. The mobile ticket generation unit combines the above information to generate one mobile ticket. The mobile ticket provider provides the generated mobile ticket to the client terminal.

Therefore, in one embodiment of the present invention, by applying the advertisement to the mobile ticket, it is possible to increase the utilization of the mobile ticket, the company associated with the mobile ticket can improve the profit. In addition, by using the ticket basic information and the client information when generating the advertisement information, it is possible to provide the client with beneficial and appropriate advertisement information.

Ticket basic information of the mobile ticket advertisement application device according to an embodiment of the present invention preferably includes ticket reservation information and ticket authentication information.

The mobile ticket advertisement application device includes ticket reservation information and ticket authentication information as ticket basic information. For example, the basic ticket information includes information such as a ticket number, a place of use, a date and time of use, a barcode image, and the like. The reservation number is a number given at the time of booking, and can be used for mobile ticket management convenience. The place of use and the date and time of use are detailed information related to a movie or a performance, and can be usefully used by the client. An authentication code that can be recognized by the electronic authentication device can facilitate entrance processing in the field.

The advertisement information of the mobile ticket advertisement application apparatus according to an embodiment of the present invention preferably includes at least one of image data and text data.

The mobile ticket advertisement application apparatus uses at least one of an image and text as a data form of advertisement information. Therefore, by appropriately utilizing the image or the text to expose the advertisement to the client terminal, it is possible for the client to increase the concentration on the advertisement and improve the advertising effect.

The image data of the mobile ticket advertisement application apparatus according to an embodiment of the present invention preferably includes at least one of still image data and video data.

This mobile ticket advertisement application apparatus uses at least one of still image data or video data as image data. Therefore, the visual effect of the advertisement can be improved by appropriately utilizing the still image or the moving image in exposing the advertisement to the client terminal.

Advertisement information of the mobile ticket advertisement application device according to an embodiment of the present invention preferably includes coupon advertisement information.

The mobile ticket advertisement application device provides not only simple advertisement but also coupon advertisement information as advertisement information. The coupon advertisement information may include coupon information of an advertiser, that is, a company associated with a mobile ticket. Therefore, the mobile ticket of the present invention is primarily used as a mobile ticket and secondly used as a mobile coupon, thereby increasing the utilization of the mobile ticket.

The advertisement information generation unit of the mobile ticket advertisement applying apparatus according to an embodiment of the present invention is at least in accordance with the advertisement information storage unit for storing a plurality of advertisement information, and at least one of the basic information of the ticket or the client information of the plurality of advertisement information It is preferable to include an advertisement information selection unit for selecting one piece of advertisement information and an advertisement information registration unit for registering and editing the selected advertisement information in an image file or text form.

The advertisement information generating unit of the mobile ticket advertisement applying apparatus includes an advertisement information storage unit, an advertisement information selection unit, and an advertisement information registration unit. The advertisement information storage unit stores a plurality of advertisement information in advance. The advertisement information selecting unit selects at least one advertisement information to be included in the mobile ticket among the plurality of advertisement information based on the ticket basic information or the client information. The advertisement information registration unit registers the selected advertisement information in the form of an image file or text, and edits such an inquiry, correction, deletion, re-registration, and the like. Therefore, by selecting the advertisement information according to the information, it can have a reliability for the selection of the advertisement information, and the selected advertisement information can be registered in the form of an image file or text to facilitate the editing, thereby having flexibility in the generation of the advertisement information. have.

The mobile ticket providing unit of the mobile ticket advertisement applying apparatus according to an embodiment of the present invention, a mobile ticket storage unit for storing the generated mobile ticket, a mobile ticket issuing information transmission unit for transmitting the issue information of the mobile ticket to the client terminal; Preferably, the client request includes a mobile ticket transmitter for transmitting the stored mobile ticket to the client terminal.

The mobile ticket providing unit of the mobile ticket advertisement applying apparatus includes a mobile ticket storage unit, a mobile ticket issuing information transmitting unit, and a mobile ticket transmitting unit. The mobile ticket storage unit stores the generated mobile ticket. The mobile ticket issuing information transmitting unit generates a mobile ticket and transmits information to the client terminal inquiring whether to issue it to the client terminal. The mobile ticket transmitter transmits the stored mobile ticket to the client terminal at the client request. Therefore, the generated mobile ticket can be safely managed and transmitted.

The mobile ticket issuing information transmitting unit of the mobile ticket advertisement applying apparatus according to an embodiment of the present invention preferably transmits the advertisement information together with the issuing information of the mobile ticket.

The mobile ticket advertisement application device can increase the number of times the advertisement is exposed to the client terminal by not only applying the advertisement to the mobile ticket transmitted to the client terminal but also including the advertisement information when the mobile ticket issuance information is transmitted. .

Preferably, the position where the ticket basic information, the client information, or the advertisement information of the mobile ticket advertisement application apparatus according to the embodiment of the present invention is displayed on the client terminal is changed.

Since the mobile ticket advertisement application device can change the position where the information is displayed on the client terminal as needed, it is possible to enhance the visual effect, and to improve the advertisement effect and the information providing effect.

Mobile ticket advertisement application method according to an embodiment of the present invention, the step of reading the ticket basic information and client information from the ticket information storage unit, generating the advertisement information by using at least one information of the ticket basic information or client information And combining the ticket basic information, the client information, and the advertisement information to generate a mobile ticket and providing the mobile ticket to the client terminal.

Ticket basic information of the mobile ticket advertisement application method according to an embodiment of the present invention preferably includes ticket reservation information and ticket authentication information.

The advertisement information of the method for applying a mobile ticket advertisement according to an embodiment of the present invention preferably includes at least one of image data and text data.

Image data of the mobile ticket advertisement application method according to an embodiment of the present invention preferably comprises at least one of still image data or video data.

Advertisement information of the mobile ticket advertisement application method according to an embodiment of the present invention preferably includes coupon advertisement information.

Generating advertisement information of the method for applying a mobile ticket advertisement according to an embodiment of the present invention may include selecting at least one advertisement information according to at least one of basic ticket information or client information among a plurality of previously stored advertisement information. It is preferable to include the advertisement information selection step and the advertisement information registration step of registering and editing the selected advertisement information in the form of an image file or text.

The providing of the mobile ticket to the client terminal of the method for applying a mobile ticket advertisement according to an embodiment of the present invention includes a mobile ticket storing step of storing the generated mobile ticket in the mobile ticket storage unit, and the issue information of the mobile ticket. Preferably, the mobile ticket issuance information transmission step of transmitting to the terminal, and a mobile ticket transmission step of transmitting the stored mobile ticket to the client terminal at the client request.

In the mobile ticket issuing information transmitting step of the mobile ticket advertisement applying method according to an embodiment of the present invention, it is preferable to transmit the advertisement information together with the issuance information of the mobile ticket.

Preferably, the position where the ticket basic information, the client information, or the advertisement information of the method for applying the mobile ticket advertisement according to the embodiment of the present invention is displayed on the client terminal is changed.

According to an embodiment of the present invention, a recording medium may include reading ticket basic information and client information from a ticket information storage unit, generating advertisement information using at least one of ticket basic information or client information, and ticketing. A computer-readable recording medium having recorded thereon a program for realizing a method for applying a mobile ticket advertisement, comprising: generating a mobile ticket by combining basic information, client information, and advertisement information, and providing the mobile ticket to a client terminal. .

Specific details of other embodiments are included in the detailed description and the drawings. Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. Like reference numerals refer to like elements throughout.

Hereinafter, with reference to the accompanying drawings, a specific embodiment according to the present invention will be described. Here, in an embodiment of the present invention, a mobile ticket mainly used for watching a movie will be described as an example.

1 is a view for explaining a mobile ticket applying apparatus according to an embodiment of the present invention.

As shown in FIG. 1, the apparatus for applying a mobile ticket according to an embodiment of the present invention includes a ticket information storage unit 110, an advertisement information generation unit 120, a mobile ticket generation unit 130, and a mobile ticket providing unit ( 140).

The ticket information storage unit 110 stores ticket basic information and client information. The ticket basic information and the client information are generated by the client connecting to the ticket information storage unit 110 via the wired or wireless Internet 101 or 102 and making a reservation for a ticket.

The ticket basic information includes ticket reservation information related to watching a movie, ticket authentication information used for mobile ticket authentication in the field, and the like. Ticket reservation information includes a ticket number, a place of use, a date and time of use, and the ticket authentication information includes a barcode image. The reservation number is a number given at the time of booking, which can facilitate the management of mobile tickets, the place of use and the date and time of use are detailed information related to a movie or a performance, and can be usefully used by the client. An authentication code that can be recognized by the electronic authentication apparatus can facilitate entrance processing. In addition, the basic ticket information may include the name of the ticket company (for example, the name of the movie supplier, the name of the ticket issuing company, etc.), the name of the movie or the performance, the object of use, and the like.

The client information includes information that can be used as an index of the propensity of the client to reserve a ticket, such as the age, gender, region of the client, the terminal number used, the subscribing mobile carrier, and the like.

The advertisement information generator 120 generates advertisement information using at least one of ticket basic information and client information stored in the ticket server 110. By using the ticket basic information and the client information in generating the advertisement information, it is possible to provide the client with beneficial and appropriate advertisement information. A more detailed description of the advertisement information generation unit 120 will be described later with reference to FIG. 2. In addition, at least one of an image and text is used as a data form of advertisement information, and at least one of still image data or video data is used as image data. In addition, in an embodiment of the present invention, it is possible to include coupon advertisement information in the generated advertisement information. A more detailed description of the advertisement information will be described later with reference to FIG. 3.

The mobile ticket generation unit 130 generates a mobile ticket by combining the ticket basic information and client information stored in the ticket server 110 with the advertisement information generated by the advertisement information generation unit 120. Here, the mobile ticket generation unit 130 generates a single image including the above information to display the mobile ticket on the client terminal. In addition, the above information may arbitrarily change the position displayed on the client terminal as needed.

The mobile ticket providing unit 140 provides the mobile ticket generated by the mobile ticket generating unit 130 to the client terminal 101. A detailed description of the mobile ticket providing unit 140 will be described later with reference to FIGS. 4 and 5.

As such, in an embodiment of the present invention, by using the ticket basic information and the client information to apply a customized advertisement to the mobile ticket, it is possible to increase the utilization of the mobile ticket, the company associated with the mobile ticket can improve the revenue Can be.

2 is a diagram illustrating an advertisement information generation unit according to an embodiment of the present invention.

As shown in FIG. 2, the advertisement information generation unit 120 according to an embodiment of the present invention includes an advertisement information storage unit 121, an advertisement information selection unit 122, and an advertisement information registration unit 123.

The advertisement information storage unit 121 stores a plurality of advertisement information in advance. The advertisement information stored in the advertisement information storage unit 121 is formed of the aforementioned various types of data.

The advertisement information selector 121 selects advertisement information to be included in the mobile ticket according to at least one of the basic ticket information and the client information among the plurality of advertisement information. Since the ticket basic information and the client information are important indices for selecting advertisement information as described above with reference to FIG. For example, the optimized correlation between the information is set in advance as a look up table and the advertisement information is selected.

The advertisement information registration unit 123 registers the selected advertisement information in the form of an image file or text, and performs editing such as inquiring, modifying, deleting and re-registering the advertisement information. The advertisement information registration unit 123 registers at least one image file to fit the size of the client terminal. If the advertisement information is a video image, it is registered as a plurality of image files. Image files have file formats such as JPG, BMP, and JIF so that they can be edited by a general computer. In addition, the advertisement information registration unit 123 registers at least one text. When the text is also displayed on the client terminal like a moving image, it is possible to register the text in a changed form. The text also has a form that can be edited with a regular computer. The registered advertisement information may be easily inquired, modified, deleted, and re-registered by a computer, and in particular, the inquiry may be made through a terminal in real time.

In this way, by selecting the advertisement information according to the information, it can be reliable for the selection of the advertisement information, and since the editing is facilitated by registering the selected advertisement information in the form of an image file or text, it has flexibility in the generation of the advertisement information. Can be.

3 is a view for explaining a mobile ticket generated according to an embodiment of the present invention.

3 schematically illustrates a mobile ticket displayed on a client terminal, wherein a mobile ticket generated according to an embodiment of the present invention includes information items of ① to ⑤. Looking at the information items ① to ⑤ are as follows.

① indicates the name of the ticket company, for example, the name of the movie supplier and the name of the ticket issuing company.

② is a reservation number. The reservation number is a number given at the time of booking, and is mainly used as an on-site authentication key in a theater.

③ is a barcode image. The barcode image is recognized by the electronic authentication device when entering a theater or the like.

④ is detailed information of reservation, for example, screening place, screening date and time, movie title, etc.

⑤ is advertising. Ads include national franchise event advertisements, store advertisements located near theaters, and advertisements that use mobile tickets as mobile coupons. As described above, the advertisement is displayed as a still image or a moving image or text.

The displayed position of the information items 1) to 5) can be arbitrarily changed as necessary.

4 is a view for explaining a mobile ticket providing unit according to an embodiment of the present invention.

As shown in FIG. 4, the mobile ticket providing unit 140 includes a mobile ticket storage unit 141, a mobile ticket issuing information transmitting unit 142, and a mobile ticket transmitting unit 143.

The mobile ticket storage unit 141 stores the generated mobile ticket.

The mobile ticket issuing information transmitting unit 142 generates a mobile ticket and transmits information to the client terminal inquiring whether to issue it to the client terminal. In an embodiment of the present invention, the information informing that the mobile ticket has been generated and the information inquiring whether to issue the mobile ticket can be transmitted together or separately.

In addition, the mobile ticket issuing information transmitter 142 may expose the advertisement to the client terminal by transmitting the advertisement information together with the mobile ticket issuing information. This advertisement information may have the form of at least one of an image or text as described above.

The mobile ticket transmitter 143 transmits the stored mobile ticket to the client terminal at the client request.

As a result, the generated mobile ticket can be safely managed and transmitted, and the number of times the advertisement is exposed to the client terminal can be increased. In addition, the number of advertisements exposed to the client terminal may be increased.

5 is a view for explaining a screen displayed on the client terminal by the operation of the mobile ticket providing unit according to an embodiment of the present invention.

As shown in FIG. 5, the screens of (a), (b), and (c) are sequentially displayed on the client terminal according to the operation of the mobile ticket providing unit 140.

The screen (a) is a screen displayed on the client terminal as the mobile ticket provider provides information indicating that the mobile ticket has been created. The mobile ticket provider provides the advertisement information ⑥ in a simple text form together with the notification information.

(b) The screen is a screen displayed on the client terminal as the mobile ticket provider provides information asking whether to issue a mobile ticket. The mobile ticket providing unit provides advertisement information (⑦) in the form of an image or text together with information asking whether to issue.

(c) The screen, the mobile ticket provider provides a mobile ticket containing the advertisement information (⑧) at the request of the client.

As such, the number of advertisement exposures may be increased according to the operation of the mobile ticket provider.

6 is a view for explaining a mobile ticket advertisement application method according to an embodiment of the present invention.

As shown in Figure 6, first, it is determined whether the client has made a reservation (S610). If the reservation is made, basic ticket information and client information are stored in the client server (S620). Thereafter, at least one advertisement information is selected from among the plurality of advertisement information stored in advance using the ticket basic information and the client information (S630). Subsequently, the selected advertisement information is registered in the form of an image file or text and edited (S640). As a result, advertisement information is generated. Thereafter, the mobile ticket is generated by combining the ticket basic information, the client information, and the advertisement information (S650). Thereafter, the generated mobile ticket is stored in the mobile ticket storage unit (S660). Thereafter, information indicating that the mobile ticket has been issued and information asking whether to issue the mobile ticket are transmitted to the client terminal (S670). Thereafter, it is determined whether the mobile ticket issuance request from the client (S680). If requested, a mobile ticket is issued to the client terminal (S690).

Thus, the mobile ticket advertisement application method according to an embodiment of the present invention can increase the utilization of the mobile ticket by applying the advertisement to the mobile ticket, the company associated with the mobile ticket can improve the profit. In addition, by using the ticket basic information and the client information when generating the advertisement information, it is possible to provide the client with beneficial and appropriate advertisement information.

Although an embodiment of the present invention has described a mobile ticket used in a movie theater as an example, the mobile ticket of the present invention is not limited thereto, and is a mobile certificate indicating a right to receive tangible goods or intangible services. If used, it may be used anywhere. It is possible to extend the use of the mobile ticket of the present invention across industries providing goods or services.

As such, the technical configuration of the present invention described above can be understood by those skilled in the art that the present invention can be implemented in other specific forms without changing the technical spirit or essential features of the present invention.

Therefore, the exemplary embodiments described above are to be understood as illustrative and not restrictive in all aspects, and the scope of the present invention is indicated by the following claims rather than the detailed description, and the meaning and scope of the claims and All changes or modifications derived from the equivalent concept should be interpreted as being included in the scope of the present invention.

As described above, the present invention has the effect of increasing the utilization of the mobile ticket.

In addition, the present invention has the effect of improving the revenue of the company that provides a mobile ticket, and the company associated with it.

In addition, the present invention has the effect of providing a variety of convenient and convenient information to the client using a mobile ticket.

Claims (19)

A ticket information storage unit for storing ticket basic information and client information; An advertisement information generation unit generating advertisement information using at least one of the ticket basic information and the client information; A mobile ticket generator for generating a mobile ticket by combining the ticket basic information, the client information, and the advertisement information; And Mobile ticket providing unit for providing the mobile ticket to the client terminal Mobile ticket advertisement application device comprising a. The method of claim 1, The ticket basic information includes a ticket reservation information and ticket authentication information, mobile ticket advertisement application device. The method of claim 1, And the advertisement information includes at least one of image data and text data. The method of claim 3, And the image data includes at least one of still image data and video data. The method of claim 1, And the advertisement information includes coupon advertisement information. The method of claim 1, The advertisement information generation unit An advertisement information storage unit for storing a plurality of the advertisement informations; An advertisement information selection unit for selecting at least one of the advertisement information according to at least one of the ticket basic information and the client information among a plurality of advertisement information; And an advertisement information register for registering and editing the selected advertisement information in an image file or text form. The method of claim 1, The mobile ticket providing unit A mobile ticket storage unit for storing the generated mobile ticket; A mobile ticket issuing information transmitter for transmitting the issuance information of the mobile ticket to the client terminal; And a mobile ticket transmitter for transmitting the stored mobile ticket to the client terminal when the client requests the client. The method of claim 1, And the mobile ticket issuing information transmitting unit transmits advertisement information together with the issuing information of the mobile ticket. The method of claim 1, Mobile ticket advertisement application device, characterized in that the position that the ticket basic information, the client information or the advertisement information is displayed on the client terminal is changed. Reading ticket basic information and client information from the ticket information storage; Generating advertisement information using at least one of the ticket basic information and the client information; Generating a mobile ticket by combining the ticket basic information, the client information, and the advertisement information; And Providing the mobile ticket to a client terminal Mobile ticket ad application method comprising a. The method of claim 10, The ticket basic information includes a ticket reservation information and ticket authentication information. The method of claim 10, And the advertisement information comprises at least one of image data and text data. The method of claim 12, And the image data includes at least one of still image data and video data. The method of claim 10, The advertisement information includes a coupon advertisement information, characterized in that the mobile ticket advertising application method. The method of claim 10, Generating the advertisement information, An advertisement information selection step of selecting at least one advertisement information according to at least one of the ticket basic information and the client information among a plurality of previously stored advertisement information; And registering the selected advertisement information in the form of an image file or text and editing the advertisement information. The method of claim 10, Providing the mobile ticket to the client terminal, A mobile ticket storage step of storing the generated mobile ticket in a mobile ticket storage unit; A mobile ticket issuing information transmitting step of transmitting the issuance information of the mobile ticket to the client terminal; And a mobile ticket transmitting step of transmitting the stored mobile ticket to the client terminal at the client request. The method of claim 16, The mobile ticket issuing information transmitting step, the mobile ticket advertisement application method, characterized in that for transmitting the advertising information, along with the issue information of the mobile ticket. The method of claim 10, And the position at which the ticket basic information, the client information, or the advertisement information is displayed on the client terminal is changed. Reading ticket basic information and client information from the ticket information storage; Generating advertisement information using at least one of the ticket basic information and the client information; Generating a mobile ticket by combining the ticket basic information, the client information, and the advertisement information; And Providing the mobile ticket to a client terminal A computer-readable recording medium having recorded a program for realizing a mobile ticket advertisement application method comprising a.

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