KR20060115028A - Promotion system using mobile communication terminal equipped with RF reading module and advertising means equipped with RF tag - Google Patents

Abstract

The present invention relates to a promotion system using a mobile communication terminal having an RF reading module and an advertising means provided with an RF tag. The promotional system 1 according to the present invention comprises: advertising means (10) containing an RF tag (11) storing information on a product; An RF reading module 21 for reading the RF tag 11, an RF antenna 22 for wireless communication with the RF tag 11, and controlling operation of mobile communication with the RF reading module 21. A mobile communication terminal 20 including a CPU 20A; A management server 30 for transmitting a benefit right to the mobile communication terminal 20 through communication with the mobile communication terminal 20; And a seller reader 40 for reading the benefit right through RF communication with the RF reading module 21 of the mobile communication terminal 20. Includes: The product information of the RF tag 11 is read by the RF reading module 21 of the mobile communication terminal 20 and between the mobile communication terminal 20 and the management server 30 When the communication is connected, the management server 30 transmits the benefit right to the mobile communication terminal 20, and when the mobile communication terminal approaches the seller reader, the seller reader is transmitted to the mobile communication terminal. Read the voucher and give it.

Description

Sales Promotion System Using Mobile Telecommunication Terminal Having RF Tag Reader Module and Billboard Having RF Tag}

1 is a block diagram of an exemplary promotional system in accordance with the present invention;

2 is a block diagram of an exemplary mobile communication terminal to which the present invention is applied;

3 is a flowchart of a promotional system of the present invention;

4 is a block diagram of a typical RF reader applied to an RFID system.

<Explanation of symbols for the main parts of the drawings>

1: Promotion system 10 of the present invention: Advertising means (poster)

11: RF Tag 20: Mobile Terminal (Mobile Phone)

20A: CPU 21: RF readout module

22: RF antenna 30: management server

40: Merchant Reader 50: Smart Chip

60: RF antenna selection module

(Technology)

The present invention relates to a mobile communication terminal with an RF reading module and a promotion system using an advertising means equipped with an RF tag. More specifically, the present invention relates to a mobile communication terminal with an RF reading module. Acquire the product information of the advertising means, access the management server to download the product detailed information of the product and view the benefit right, and the benefit right to the seller reader by sending the benefit right to the purchase of the product By receiving a benefit corresponding to the present invention.

(Background)

As is widely known, an RFID (Radio Frequency Identification) system is a system that processes information by non-contactly identifying an RF tag through a radio signal, and includes a built-in RF reader and unique information for reading and decoding. It consists of an RF tag and associated operating software.

The RF reader reads the unique information recorded on the RF tag through wireless communication with the RF tag, including the transceiver, the decoder, and the antenna, and inputs new information into the RF tag when the RF tag is a tag that can be read and written. Sometimes.

RF tags, including semiconductor transponder chips and antennas, provide unique information recorded through communication with RF readers, and are passive and battery operated by receiving energy from radio signals from the reader without an internal power source. There is an included active type, and is provided in various forms such as tag type as well as card type or label type.

4 is a block diagram of a typical RF reader applied to an RFID system.

As shown, the general RF reader 100 includes a microprocessor 110 for controlling the overall RF reading process, an RF reading module 120 for reading the RF tag 200, and a memory 130 for storing various data. ), A key input unit 140 for inputting necessary contents, a monitor 150 for displaying necessary contents, and an RF antenna 160 for wireless communication with the RF tag 200. Such an RFID system uses various frequency ranges such as 125 kHz, 134 kHz, 13.56 MHz, 433 MHz, and 890 MHz-960 MHz for RF wireless communication between the RF reader and the RF tag.

Such RFID system is used as a system for non-contact transmission and reception of predetermined information using wireless communication in various fields such as document management, logistics management, identity verification, document authentication, and automates various tasks that were conventionally relied on the hands of people. It has become possible, and its scope of use is gradually expanding.

In particular, the RFID system is very easy to use, saves time by recognizing multiple tags at the same time, maintains complete security by preventing forgery, and expands the system and enables bidirectional communication. It is rapidly replacing the existing bar code system because it has the advantage of being able to be applied to various environmental conditions because it has a long recognition distance, and can be used semi-permanently without malfunction by contactlessness, and it is rapidly becoming a main element of ubiquitous. Hold.

As described above, in order to operate an RFID system, an RF reader capable of reading an RF tag is required. In fact, without such an RF reader, information of the RF tag cannot be utilized. In this regard, a technology has been proposed in which an RF reader is coupled to a mobile communication terminal (e.g., a mobile phone), which is widely used as a daily necessity, to utilize a mobile communication terminal for reading an RF tag. 10-2004-0028834 (published on April 03, 2004) is an electronic tag reading system using a mobile communication terminal.

On the other hand, in order to promote the sale of various products, posters or flyers displaying product advertisements are displayed or distributed and discount coupons or mileages are provided. However, such a conventional promotion system has the effect of attracting customers passively. Only there is not enough promotion effect.

An object of the present invention is to promote the sale of goods using a mobile communication terminal combined with an RFID system.

An object of the present invention, by using a mobile communication terminal equipped with an RF reading module to obtain the product information of the advertising means from the RF tag mounted on the advertising means and to access the corresponding management server and the details of the products By watching the information and downloading a certain benefit (discount coupon or mileage), by sending the downloaded benefit right to the seller reader to receive the benefits corresponding to the benefit in the purchase of the product, It is to provide a new concept of product sales promotion system that actively leads customers to product purchases, beyond the passive concept of advertising means, which was intended to advertise and promote only by being shown to customers passively.

According to the present invention, there is provided a promotion system using a mobile communication terminal with an RF reading module and advertising means with an RF tag.

The promotional system according to the present invention includes an advertising means, a mobile communication terminal, a management server, and a seller reader.

The advertising means is an advertising means such as a poster, for example, that incorporates an RF tag storing information about a product.

The mobile communication terminal includes an RF reading module for reading the RF tag, an RF antenna for wireless communication with the RF tag, and a CPU for controlling the operation of the mobile communication and the RF reading module.

The management server transmits a benefit right to the mobile communication terminal through communication with the mobile communication terminal.

The seller reader reads the benefit right through RF communication with the RF reading module of the mobile communication terminal.

The promotional system according to the present invention reads the product information of the RF tag by the RF reading module of the mobile communication terminal and connects communication between the mobile communication terminal and the management server. When the benefit right is transmitted to a communication terminal and the mobile communication terminal approaches the seller reader, the seller reader reads the benefit right transmitted to the mobile communication terminal and provides the corresponding benefit.

Preferably, the product information includes a command signal for automatically connecting communication between the mobile communication terminal and the management server when the product information of the RF tag is read by the RF reading module of the mobile communication terminal. As soon as the RF tag is read, communication with the management server is connected to receive the benefit right.

Hereinafter, with reference to the accompanying drawings will be described a promotional system using a mobile communication terminal with an RF reading module and an advertising means provided with an RF tag according to the present invention. The following embodiments merely illustrate the promotional system according to the present invention and are not intended to limit the scope of the present invention.

1 is a block diagram of an exemplary promotional system according to the present invention, FIG. 2 is a block diagram of an exemplary mobile communication terminal to which the present invention is applied, and FIG. 3 is a flowchart of the promotional system of the present invention.

As shown, the promotion system 1 according to the present invention includes an advertising means 10, a mobile communication terminal 20, a management server 30 and the seller reader 40.

The advertising means 10 is a means for providing information of a predetermined product (service) to a customer, for example, for providing (advertising) predetermined product information to a customer such as a poster or a leaflet attached to a subway or a history. Means means.

According to a feature of the present invention, the advertising means 10 has a built-in RF tag (11). The RF tag 11 applied to the present invention is a conventional tag applied to an RFID system including a transponder chip and an RF antenna, and the advertising means 10 such as a poster can be manufactured in a millimeter size. It can be easily mounted (attached) at an appropriate position of the.

The RF tag 11 stores information on a predetermined product and provides corresponding product information to the RF reading module 21 to be described later. The commodity information stored in the RF tag 11 may include identification data for identifying the commodity with another commodity and a command signal for connecting communication between the mobile communication terminal 20 and the management server 30.

Preferably, the command signal is received by the RF reading module 21 of the mobile communication terminal 20 when the product information of the RF tag 11 attached to the advertising means 10 is read. 30) may include logic to automatically connect communications between.

The mobile communication terminal 20 (for example, a mobile phone, described below with a focus on a mobile phone) is a CPU 20A for controlling overall mobile communication functions, inputting various data and commands, similarly to a normal mobile phone. User interface input unit 20B (e.g., key input unit), monitor 20C (e.g., LCD) for displaying various information regarding the use of mobile phone 20, power supply unit 20D for supplying power, and overall operation of the mobile phone. A memory 20E for storing programs and various data inputted and outputted, a communication unit 20F having an antenna and a duplexer for allowing mobile communication with a base station through an antenna, an audio unit including a speaker and a microphone for a call It can be configured to include (20G).

Therefore, in using the cellular phone 20, the user inputs predetermined data and commands by using the input unit 20B, monitors related information through the monitor 20C, and stores and stores the data necessary for the memory 20E. The mobile communication is executed through the communication unit 20F, and all such operations are controlled by the CPU 20A.

According to a feature of the invention, the cellular phone 20 includes an RF reading module 21 and an RF antenna 22 to construct an RF reader constituting an RFID system.

The RF reading module 21 is a module in which an RF modulator for converting an RF signal and a microprocessor for driving a program related to the RF reading are applied except for ancillary components such as an input / output device and a power source in the general RF reader. It is built in the cellular phone 20 and is circuit-connected with the CPU 20A. In addition, the RF reading module 21 may transmit and receive the stored information through RF communication with other conventional RF reader.

The RF antenna 22 is a conventional RF antenna for inducing wireless communication between the RF reading module 21 and the RF tag 11, preferably a position capable of receiving a minimum of the electromagnetic wave blocking action applied to the cellular phone 20, For example, it can be built in a battery 20D (power supply unit).

Among the components necessary for the RF reading module 21 to be used as an RF reader for reading product information of the RF tag 11, other components except for the RF reading module 21 and the RF antenna 22, eg For example, the input unit, the monitor, the power supply unit, and the like can be configured to jointly use the input unit 20B, the monitor 20C, the power supply unit 20D, and the like, which are provided in the cellular phone 20 for the purpose of mobile communication. In addition, the memory of the RF reading module 21 may be provided separately and modularized in the RF reading module 21, or may share the memory 20E of the cellular phone 20.

Among the components necessary for building the RF reader, only the RF reading module 21 and the RF antenna 22 are built in the mobile communication terminal 20, and the components already built in the mobile communication terminal 20 are not separately installed. In addition, when the components of the mobile communication terminal are shared and used, a widely used mobile communication terminal can be used as an RF reader at low cost.

As such, the mobile communication terminal 20 is provided with an RF reading module 21 and an RF antenna 22, and the RF reading module 21 is circuitally connected to the CPU 20A of the mobile communication terminal. Accordingly, it is possible to control a certain function of the RF reading module 21 through the mobile communication terminal 20, as well as product information (identification data and instructions) of the RF tag 11 read by the RF reading module 21. Signal) may be displayed through the mobile communication terminal 20 if necessary, and the CPU 20A of the mobile communication terminal may allow communication between the mobile communication terminal 20 and the management server 30 to be connected.

As the RF reading module 21 and the RF antenna 22 described above, an NFC module corresponding to a near field standard NFC (Near Field Communication) may be applied according to the present invention.

The management server 30 is building a variety of data (detailed information of the product, information related to the benefit right) related to the product in relation to the promotion system 1 of the present invention, the mobile communication company (not shown in the drawings) The product information is received from the mobile communication terminal 20 that reads the RF tag 11 of the advertising means 10, and the benefit right related to the product (certificate for benefiting the customer such as a discount coupon or mileage) is moved. The server transmits to the communication terminal 20. The management server 30 may provide additional details related to a product such as a video advertisement for a corresponding product and a paid or free download.

The seller reader 40 reads the benefit right stored in the mobile communication terminal 20 through RF communication with the RF reading module 21 of the mobile communication terminal 20 that has received the benefit right and the corresponding mobile communication terminal (that As a terminal capable of reading out the benefits granted to the holder, it may be constructed as a dedicated terminal for the system 1 of the present invention, for example, or a POS terminal or a credit card terminal which is usually provided by a seller. It can also be constructed as a terminal with RF reader function.

The mobile communication terminal 20 may be equipped with a smart chip 50 having a contactless function such as a traffic card. In addition, the RF antenna required for the non-contact function of the smart chip 50 preferably shares the RF antenna 22 for the RF reading.

That is, when a frequency range of 13.56 MHz is used for the RF communication between the RF reading module 21 and the RF tag 11, the communication frequency is the RF communication between the RF antenna and the reader in the contactless function of the smart chip 50. Since the characteristics of the RF antenna used for both can be the same as the frequency used in the mobile communication terminal 20, only one RF antenna 22 is provided in the mobile communication terminal 20, between the RF reading module 21 and the RF tag 11. Communication as well as communication between the smart chip 50 and the RF reader, such as a traffic toll collector.

In the mobile communication terminal 20 including the smart chip 50, the RF antenna 22 is used for the operation of the RF reading module 21 for reading the RF tag 11 or the smart chip 50 It is necessary to select whether to use the contactless function, for this purpose, the mobile communication terminal 20 may further include an RF antenna selection module 60.

Thus, by operating the input unit 20B of the mobile communication terminal 20 sends a selection signal for selecting a function (RF tag reading or non-contact use of a smart card) to be used to the CPU 20A, the RF antenna selection module 60 The operation of RF antenna 22 acts as an RF readout module or for a smart chip.

When the NFC module is applied as the RF reading module 21 and the RF antenna 22, the NFC module itself may function as a smart chip, and there is no need to additionally install the smart chip.

3, an exemplary flow of a promotion system according to the present invention will be described.

First, when the mobile communication terminal 20 on which the RF reading module 21 is constructed is brought close to the poster 10 (advertising means) (S10), the RF reading module 21 reads the RF tag 11 of the poster 10. The product information (identification data and the command signal) stored in the RF tag 11 is received (S20), and the received product information is displayed on the monitor 20C of the mobile communication terminal 20 (S30).

At this time, it is determined whether the received command signal is a communication connection signal (S40), and if the command signal is a signal that automatically connects the mobile communication terminal 20 to the management server 30 (YES), CPU 20A Instructs the communication connection to execute the communication connection to the management server 30 to transmit the product information read from the RF tag 11 to the management server 30 (S50), if not the communication connection signal (NO) Displaying and selecting whether to save or cancel the (Internet) connection address to the management server (30) (S60). When the Internet connection address is stored, the subsequent process may be performed by connecting to the management server 30 when necessary.

The mobile communication terminal 20 is communicatively connected to the management server 30 to receive the product information read from the RF tag 11, the management server 30 to the goods contained in the poster 10 to the mobile communication terminal 20 The related benefit right is transmitted (S70). At this time, the management server 30 may be forced to view a predetermined paid or free video information (commodity advertisement, etc.) in exchange for providing a benefit right.

Then, when the user of the mobile communication terminal received the benefit right to purchase the product, when the mobile communication terminal 20 approaches the seller reader 40 provided in the sales place of the product (S80), mobile communication The seller reader 40 reads the benefit ticket stored in the terminal 20 and provides the corresponding customer with a benefit corresponding to the benefit ticket (product price discount or mileage application) (S90).

In the above description of the present invention, an example in which a mobile phone is applied as a mobile communication terminal has been mainly described. However, the same function as that of the mobile phone is possible in that only the mobile phone and its purpose can be used for internet communication and input / output of various data is possible. Naturally, the present invention can be applied to other mobile communication terminals including PDAs having the same.

According to the promotional system according to the present invention described above, the user of the mobile communication terminal can conveniently obtain the benefit of gaining benefits over others in purchasing the product only by accessing the mobile communication terminal to an advertisement means such as a poster. You can easily use the benefit right just by acquiring and accessing the mobile terminal to the seller's reader, so you can increase the utilization of the benefit right, such as discount coupons or mileage, watch the poster, and manage the product from the management server. It is expected to be useful for promoting product sales by effectively advertising the image of the product to customers through the process of downloading information.

Claims (2)

Advertising means (10) containing an RF tag (11) storing information about a product; An RF reading module 21 for reading the RF tag 11, an RF antenna 22 for wireless communication with the RF tag 11, and controlling operation of mobile communication with the RF reading module 21. A mobile communication terminal 20 including a CPU 20A; A management server 30 for transmitting the product information and the benefit right to the mobile communication terminal 20 through communication with the mobile communication terminal 20; And A seller reader 40 for reading the benefit right through RF communication with the RF reading module 21 of the mobile communication terminal 20; Including: When the product information of the RF tag 11 is read by the RF reading module 21 of the mobile communication terminal 20 and communication is connected between the mobile communication terminal 20 and the management server 30. When the management server 30 transmits the product information and the benefit right to the mobile communication terminal 20 and the mobile communication terminal 20 approaches the seller reader 40, the seller reader 40. The promotion system using a mobile communication terminal equipped with an RF reading module and advertising means provided with an RF tag, characterized in that to provide the benefits by reading the benefit right transmitted to the mobile communication terminal (20). The product information of claim 1, wherein the product information of the RF tag 11 is read by the RF reading module 21 of the mobile communication terminal 20. And a command signal for automatically connecting the communication between the management server (30). The promotion system using the mobile communication terminal with the RF reading module and the advertising means provided with the RF tag.

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