KR20060076545A - Wireless video data transmission system and wireless video data transmission method - Google Patents

Abstract

The present invention relates to a wireless video data transmission system.

The wireless image data transmission system of the present invention comprises: an RFID reader module for obtaining a user profile for a user of a wireless terminal from a wireless terminal in a service area; A profile storage module for storing a user profile; A profile management module for collecting a user profile from the RFID reader module and a profile storage module and selecting personalized image data for the user from the profile for the collected user; An image data management module for providing image data at the request of the profile management module; And a Bluetooth transmission module for transmitting the image data.

Video, bluetooth, RFID

Description

Wireless image data transmission system and wireless image data transmission method {WIRELESS IMAGE DATA TRANSMISSION SYSTEM AND METHOD FOR TRANSMITTING WIRELESS IMAGE}

1 is a block diagram of a wireless video data transmission system according to a first embodiment of the present invention.

2 is a block diagram of an image data transmission system of a wireless image data transmission system according to a first embodiment of the present invention.

3 is a flowchart illustrating a method of transmitting wireless image data according to a second embodiment of the present invention.

4 is a flowchart illustrating a method of transmitting wireless image data according to a third embodiment of the present invention.

The present invention relates to a wireless image data transmission system and a wireless image data transmission method. In particular, the present invention relates to a wireless image data transmission system and a wireless image data transmission method for transmitting a personalized wireless image to a wireless terminal using a bidirectional local wireless communication module.                         

Recently, in the field of marketing, marketing for an unspecified number is gradually evolving from personalized marketing to specific persons based on technologies such as CRM (Customer Relationship Management) and e-CRM (electronic CRM).

Personalized marketing is to combine specific ages, regions, and needs through CRM and send emails, short message services (SMS), etc. to customers who are extracted based on this, to promote or advertise products that are supposed to be their needs. Include.

Since the advertisement through SMS has to be advertised within the limited text due to the characteristics of the terminal, the Call-Back Uniform Resource Locator (URL) function may be used, which is limited due to the burden of opening a wireless network of major mobile operators.

Since the SMS advertisement, the video is mainly used as a promotional means based on the next generation mobile communication service, and a video or music video is cut in a short time and transmitted to a personal video terminal.

Since wireless transmission of video through a personal terminal mostly uses a method of receiving a video using a mobile carrier's network, gateway programs of each mobile carrier are used. As a result, an information fee is charged along with the communication fee.

As a result, video transmission using a mobile communication network is a burden on the terminal user. Therefore, it is difficult to actively use marketing / promotion through a wireless terminal.

Therefore, there is a need for a means of approaching a user while reducing the amount of money.

The present invention is to provide a wireless image data transmission system for transmitting a wireless image to a wireless terminal.

The present invention also relates to a wireless image data transmission system for transmitting a personalized image to a wireless terminal.

The present invention also relates to a wireless image data transmission method for transmitting a wireless image to a wireless terminal.

The present invention also relates to a wireless image data transmission method for transmitting a personalized image to a wireless terminal.

According to an aspect of the present invention, there is provided a wireless image data transmission system including a wireless authentication reader module for obtaining a user profile of a user of a wireless terminal from a wireless terminal in a service area; A profile management module that selects personalized image data for a user using the user profile; An image data management module for providing image data at the request of the profile management module; And a bidirectional local wireless communication module for transmitting the image data.

According to another aspect of the present invention, there is provided a wireless image data transmission system comprising: an RFID reader module for obtaining a user profile of a user of a wireless terminal from a wireless terminal in a service area; A profile storage module for storing a user profile; A profile management module for collecting a user profile from the RFID reader module and a profile storage module and selecting personalized image data for the user from the profile for the collected user; An image data management module for providing image data at the request of the profile management module; And a Bluetooth transmission module for transmitting the image data.

According to another aspect of the present invention, there is provided a wireless image data transmission method comprising: obtaining a profile of a wireless terminal user from an RFID of a wireless terminal in a service area; Interpreting the user's profile, extracting the user's request from the user profile; Selecting image data suitable for a user's needs; And transmitting the selected image data to the user's wireless terminal through a Bluetooth transmission method.

According to another aspect of the present invention, there is provided a method of transmitting wireless image data, the method comprising: checking whether a user of a wireless terminal is registered from an RFID of a wireless terminal in a service area; If a user of the wireless terminal is not registered, transmitting a user registration request; When the user of the wireless terminal registers, transmitting an application program for receiving image data; Obtaining a profile of the wireless terminal user from the RFID of the wireless terminal in the service area; Interpreting the user's profile, extracting the user's request from the user profile; Selecting image data suitable for a user's needs; And transmitting the selected image data to the user's wireless terminal through a Bluetooth transmission method.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention.

Hereinafter, a wireless image data transmission system according to a first embodiment of the present invention will be described with reference to FIG. 1.

1 is a block diagram of a wireless video data transmission system according to a first embodiment of the present invention.

As shown in FIG. 1, a wireless image data transmission system according to a first embodiment of the present invention includes a profile for a user and an image data transmission system 200 for transmitting personalized image data to a user's wireless terminal 100. It includes a profile repository (300) that stores the.

In the first embodiment of the present invention, the image data is not particularly limited as data including an image, and may include advertisements, brochures, TV programs, image data for movies, and the like.

The wireless terminal 100 of the user is not particularly limited as long as it has a Bluetooth and a Radio Frequency Identification (RFID) function, and can transmit and receive wireless image data in a short-distance bidirectional manner according to the first embodiment of the present invention. Terminals, PDAs, notebook computers, and the like.

Bluetooth of the first embodiment of the present invention is an example of the bidirectional local wireless communication module of the present invention, RFID is selected as an example of the wireless authentication module of the present invention, which means that the bidirectional local wireless communication module of the present invention is Bluetooth, This does not mean that the wireless authentication module is limited to RFID.

The image data transmission system 200 acquires a user profile from the wireless terminal 100 when the wireless terminal is located in a range that can be recognized by the RFID reader module in a predetermined service area, and image data suitable for the obtained user profile. Send it.

The profile repository 300 stores a personalized user profile for the wireless terminal user and provides a profile of the wireless terminal user at the request of the image data transmission system 200. The user profile may be personalized information about the user, and may include image data history previously received by the user, a user's request, time, characteristics of the user terminal, and the like.

Hereinafter, the configuration of the video data transmission system 200 of the present invention will be described in detail with reference to FIG. 2.

2 is a block diagram of an image data transmission system 200 of a wireless image data transmission system according to a first embodiment of the present invention.

As shown in FIG. 2, the image data transmission system 200 includes an RFID reader module 210, a Bluetooth transmission module 220, a profile management module 230, and an image data management module 240.

The RFID reader module 210 obtains a user profile of the user of the wireless terminal from the wireless terminal in the predetermined service area and transmits the user profile to the profile management module 230.                     

The Bluetooth transmission module 220 transmits personalized image data to the wireless terminal 100 of the user.

The profile management module 230 stores and manages a user profile obtained from the RFID reader module 210. The profile management module 230 analyzes a user profile, extracts a user's request from the user profile, and stores the user's profile among image data stored therein. Send video data that best suits the needs to the user wireless terminal.

Here, the user's request may include the purpose of the user visiting the service area of the service provider. Specifically, when the service provider is a department store, when a user visits a clothing store, the user's request may be interpreted as a purchase of clothing, and when the user visits a bookstore, the user's request may be interpreted as a book purchase.

In an embodiment of the present invention, a service provider refers to a service provider for establishing a wireless video data transmission system and transmitting service information (ie, video data) to a wireless terminal user who has entered a predetermined service area.

The service area is an influence area of the wireless video data transmission system, and means an area in which the RFID reader module and the Bluetooth transmission module of the service provider can normally transmit and receive data.

To this end, the profile management module 230 may include a user profile analysis module for analyzing a profile for a user and an image data matching module for performing an algorithm for selecting image data suitable for a user's request.

On the other hand, in selecting the video data, not only the user's request but also the user's personalization characteristics can be taken into account. The user personalization characteristic may consider characteristics of the user's terminal and user location information.

Specifically, the video data that is most suitable for the specifications of the user terminal is selected according to the specifications of the user terminal, and the video data that is most suitable for the characteristics of the region to which the user belongs is selected. Specifically, when the service provider is a department store, the image data management module 240 may provide image data information of men's wear when the wireless terminal user is in a men's wear store, and image of ladies 'wear when the wireless terminal user is in a ladies' wear store. Select data information.

In addition, the profile management module 230 may include an image data history management module to manage the image data history transmitted to the user, thereby preventing duplicate image data from being transmitted to the same user. At this time, by including the specific information (coupon information, etc.) in the image data can be used to increase the user's desire to purchase.

Meanwhile, the profile management module 230 obtains a simple user profile from the RFID reader module 210, recognizes the user from the obtained simple user profile, and then stores the detailed user profile of the recognized user in the profile repository 300. Can be designed to request. The detailed user profile requested from the user profile repository may include information such as details, requests, time, etc. of the video media viewed by the user, customer analysis of the user, or pattern analysis.

The profile management module 230 updates the user information obtained from the user profile received from the user's wireless terminal 100 if the information is not stored in the user profile repository 300, or the user's image data viewing time. If the information is to be transmitted, the user information may be transmitted to the user profile repository 300 to update the user profile.

The image data management module 240 stores image data to be provided to the user of the wireless terminal, and transmits the image data to the user's wireless terminal at the request of the profile management module 230.

Meanwhile, the profile management module 230 may transmit a service registration request by SMS to a wireless terminal not registered in the service area for a wireless terminal user who is not registered with the service provider. At this time, the SMS may induce installation of an application program for receiving image data including a CallBack URL.

When registering a service of a wireless terminal user, personalization information about the user, that is, personal taste, interests or requirements, may be registered in the RFID of the wireless terminal 100 as a user profile.

However, since such application installation and RFID profile information input can be made through known conventional methods, they are not described separately in the specification of the present invention.

On the other hand, the wireless image data transmission system according to the first embodiment of the present invention obtains information for each zone of the service area, access point (hereinafter referred to as "AP") for transmitting the image via Bluetooth It may include.                     

The wireless video data transmission system according to the first embodiment of the present invention manages each video media according to the video data information provided by each service zone, and stores the profile repository 300 with the personal profile information extracted through RFID. Through this, it can be managed as a whole, so that the integrated information for each user can be used later.

Hereinafter, a wireless image data transmission method according to a second embodiment of the present invention will be described with reference to FIG. 3.

3 is a flowchart illustrating a method of transmitting wireless image data according to a second embodiment of the present invention.

First, the RFID reader module of the service provider obtains personal profile information of the wireless terminal user from the wireless terminal entering the service area (S100).

Next, the user profile information obtained from the wireless terminal is compared with the user profile information stored in the profile storage of the service provider (S200).

At this time, the user profile information stored in the profile repository of the service provider is called from the user profile information acquired by the wireless terminal to collect user profile information.

In this case, when the user profile information acquired by the wireless terminal includes new information not stored in the profile repository of the service provider, the new information may be stored in the profile repository of the service provider.

Next, by analyzing the user profile, the user's request is extracted from the user profile (s300).

Next, image data that best fits the user's request is selected from among the image data of the service provider (S400).

At this time, when the image data is selected, the image data suitable for the characteristics of the user's terminal and the user's current location may be selected as well as the user's request.

In addition, the image data history transmitted to the user may be checked, and image data suitable for the user's request may be selected from among image data not transmitted to the user.

Next, the selected image data is transmitted to the user's wireless terminal through the Bluetooth network (s500).

In this case, before the image data is actually transmitted to the user, the approval request may be transmitted together with a brief introduction of the selected image data to the user's wireless terminal.

If the user approves, the service provider transmits the image to the user's wireless terminal only for the image data approved by the user.

If the user does not approve, the video data to be transmitted to the user is selected again from the remaining video data except for the unauthorized video data and transmitted to the user. In this case, a result that the user does not approve may be added to the user profile and may be considered for selecting the next image data.

On the other hand, the user of the wireless terminal entering the service area of the service provider may be a user who is not registered in the service provider service. In this case, the service provider may request a user of the wireless terminal to register for the service of the service provider.

Hereinafter, the method will be described through the wireless image data transmission method of the third embodiment of the present invention.

4 is a flowchart illustrating a method of transmitting wireless image data according to a third embodiment of the present invention.

First, by obtaining the RFID information of the wireless terminal in the service area of the service provider, it is checked whether the user of the wireless terminal is a user registered with the service provider (S600).

If the user of the wireless terminal is an unregistered user, the user registration request for service reception is transmitted to the user together with the service reception information of the service provider (S700).

The service reception information of the service provider may include a brief introduction of service information to be provided by the service provider.

If the wireless terminal user has approved the registration for the service, and transmits the application for receiving image data to the user (s800).

Upon registration of the user, the service provider may obtain personalization information for the user, store it in the profile repository of the service provider, and set and assign a recognition number to each user.                     

In this case, the service provider may identify the user identification number from the RFID of the wireless terminal in the service area, and call and use a user profile corresponding to the user identification number from the profile repository of the service provider.

When the user installs an application program on the wireless terminal, the user profile is obtained from the wireless terminal in the service area based on the RFID, and image data suitable for the user's request is transmitted from the user profile. Since the image data transmission method is the same as each step (s200 to s500) of the wireless image transmission method of the second embodiment of the present invention, a description thereof will be omitted.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements using the basic concepts of the present invention defined in the appended claims are also rights of the present invention. Belongs to the range.

Conventional advertising through a large display board or a wall-mounted TV, such as by transmitting the same advertisement for an unspecified number, there was a side that the effect of the advertisement is inferior because it can not provide individualized information.

The wireless video data transmission system of the present invention may allow a wireless terminal to transmit personalized video data for each user. In addition, the wireless video data transmission system of the present invention does not utilize the mobile communication company's network, but utilizes the service provider's Bluetooth network, thereby eliminating the cost burden for the wireless terminal user, and effectively displaying the image data such as advertisements to the wireless terminal user. Can be transferred.                     

Therefore, the wireless image data transmission system of the present invention can be used as an efficient marketing / publicity means, and can provide a system that can be used for personalized information transmission in a ubiquitous environment later.

Claims (19)

A wireless video data transmission system for transmitting wireless video data to a wireless terminal having a bidirectional local wireless communication module and a wireless authentication module. A wireless authentication reader module for obtaining a user profile for a user of a wireless terminal from a wireless terminal in a predetermined service area; A profile management module that selects personalized image data for a user using the user profile; An image data management module for providing image data at the request of the profile management module; And And a bidirectional local wireless communication module for transmitting the video data. The method of claim 1, The profile management module A user profile analysis module for analyzing a user profile and extracting a user's request from the user profile; And And a video data matching module for selecting video data suitable for the user's request. The method of claim 2, The image data matching module A wireless video data transmission system for selecting video data by reflecting user's wireless terminal characteristics or user's location information. The method of claim 2, The profile management module And a video data history management module for managing a history of video data transmitted to a user so that duplicate video data is not transmitted to the same user. In the wireless image data transmission system for transmitting wireless image data to a wireless terminal having a Bluetooth and RFID function, An RFID reader module for obtaining a user profile for a user of a wireless terminal from a wireless terminal in a predetermined service area; A profile storage module for storing a user profile; A profile management module for collecting a user profile from the RFID reader module and a profile storage module and selecting personalized image data for the user from the profile for the collected user; An image data management module for providing image data at the request of the profile management module; And Wireless image data transmission system including a Bluetooth transmission module for transmitting the image data. The method of claim 5, The profile management module Obtaining a simple user profile including a user identification number from the RFID reader module, And requesting the profile storage module for a detailed user profile corresponding to the user identification number. The method of claim 6, And updating the user profile obtained from the profile storage module with the user profile obtained from the RFID reader module. The method of claim 5, The profile management module A user profile analysis module for analyzing a user profile and extracting a user's request from the user profile; And And a video data matching module for selecting video data suitable for the user's request. The method according to any one of claims 5 to 8, The profile management module And a video data history management module for managing a history of video data transmitted to a user so that duplicate video data is not transmitted to the same user. In the wireless video data transmission method, a) obtaining a profile of the wireless terminal user from the RFID of the wireless terminal in the service area; b) interpreting the user's profile to extract user requests from the user profile; c) selecting image data suitable for user needs; And d) transmitting the selected image data to a wireless terminal of a user by a Bluetooth transmission method. The method of claim 10, in step c), A wireless video data transmission method for selecting video data suitable for a user's wireless terminal characteristics or a user's current location. The method of claim 10, in step c), A wireless image data transmission method of checking image data history transmitted to a user and selecting image data suitable for a user's request from among image data not transmitted to the user. The method of claim 10, d) prior to step Wireless image data transmission method for transmitting a request for approval for the selected image data to the user's wireless terminal. The method of claim 13, If the user has not approved, wireless video data transmission method for additionally selecting the video data that meets the user's needs from the video data except the unauthorized video data. In the wireless video data transmission method, a) confirming whether a user of the wireless terminal is registered from the RFID of the wireless terminal in the service area; b) if the user of the wireless terminal is not registered, transmitting a user registration request; c) transmitting an application program for receiving image data when a user of the wireless terminal registers; d) obtaining a profile of the wireless terminal user from the RFID of the wireless terminal in the service area; e) interpreting the user's profile to extract user requests from the user profile; f) selecting image data suitable for user needs; And g) transmitting the selected image data to a wireless terminal of a user by a Bluetooth transmission method. The method of claim 15, And obtaining the user profile, storing the user profile in the profile storage unit, and setting and assigning the identification number to the user. The method of claim 16, d) steps A method for transmitting wireless image data, the method comprising: identifying a user identification number from a user profile obtained from an RFID of a wireless terminal, and calling a user profile stored in a profile storage unit from the user identification number. The method of claim 17, If the user profile information obtained from the RFID of the wireless terminal has new information that is not stored in the profile storage unit, the wireless image data transmission method for storing the new information in the profile storage unit of the service provider. The method according to any one of claims 15 to 18, in step f), A wireless image data transmission method of checking image data history transmitted to a user and selecting image data suitable for a user's request from among image data not transmitted to the user.

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