KR20060034983A - Method and system for providing mobile stamp marketing service through interworking with point of sale management system - Google Patents

Abstract

The present invention relates to a method and system for providing a mobile stamp service through interworking with a point of sale system.

The present invention provides a POS server that transmits information on the status of coupon accumulation when a stamp event occurs, and receives a marketing service; Receive information on the status of coupon accumulation, organize and store the status of coupon accumulation, collect and generate information for marketing services, provide marketing services, and send information on stamp event occurrences to manage customers who provide coupon management services. server; And a mobile communication network for transmitting a stamp event information to the mobile communication terminal using a short message service at the request of the customer management server, and connecting to the customer management server using the wireless Internet service at the request of the mobile communication terminal. It provides a mobile stamp marketing service providing system comprising a.

According to the present invention, in the case of a mobile communication subscriber, coupon management is easy, and in the case of an affiliated store, various marketing can be performed through CRM analysis of customers, as well as induce customer acquisition and new customer creation.

Mobile Stamp, Coupon, Marketing, CRM, POS

Description

Method and system for providing mobile stamp marketing service through interworking with point of sale management system {Method and System for Providing Mobile Stamp Marketing Service by Interworking with POS System}

1 is a block diagram schematically illustrating a system for providing a mobile stamp marketing service through interworking with a POS system according to an exemplary embodiment of the present invention;

2 is a flowchart illustrating a mobile stamp service providing method through interworking with a POS system according to an exemplary embodiment of the present invention;

3A to 3D are views illustrating a process of earning a coupon and using a coupon when a stamp event occurs using a POS system;

4A to 4G illustrate a process of using a mobile stamp service to a mobile communication terminal;

5 is a flowchart illustrating a marketing service providing method through interworking with a POS system according to an exemplary embodiment of the present invention;

6A to 6H are diagrams for describing a process of using a marketing service provided by a customer management server.

<Description of Symbols for Main Parts of Drawings>

110: POS server 120: Internet

130: customer management server 140: mobile communication network

142: wireless base station 144: MSC

146: HLR 148: DCN

150: SMS server 160: mobile communication terminal

The present invention relates to a method and system for providing a mobile stamp service through interworking with a point of sale system. More specifically, when an event occurs in which payment is made for goods and services, and coupons are accumulated in a Point of Sales Management (POS) system of a merchant, the present status is received and the coupon management service is provided to mobile subscribers. The present invention relates to a method and system for providing marketing services such as customer information management, customer relationship management (CRM) statistics, and SMS management to merchants.

In parallel with the trend that society is gradually developing into informatization and industrialization, as commerce and informatization become more common, the traditional commerce, which directly pays in exchange for goods or services, has changed into online commerce, internet business, and e-commerce. Commerce has emerged. However, this new method of commerce has a problem of providing convenience to commerce behavior but providing only a fragmentary and uniform means in marketing.

Accordingly, measures have been devised to secure customers and increase sales, and one of such measures is a customer service type in the form of a coupon or mileage. Coupons or mileage is a type of earning service that allows customers who purchase more than a certain amount of money to earn credits instead of returning a portion of their payments to cash. By using such earning services such as coupons or mileage, the seller can obtain the effect of increasing sales, securing regular customers, differentiating from other sellers, and the consumer has the advantage of discounting a certain amount.

On the other hand, the earning service is usually marked by a separate paper or card at the time of payment in the offline payment amount, the date and time of accumulation, the number of credits or earning merchants to display the status of earning. This accumulation method has a disadvantage in that if the paper or card is lost or an error occurs in the paper or card, the accumulated coupon or mileage cannot be used, and its management is also not easy, so the actual use frequency is not high. In addition, this earning method is inconvenient to be submitted to the purchase of the product by outputting as a separate equipment in order to use the accumulated amount of the consumer who has earned a certain amount or more. In addition, merchants simply use coupons to earn coupons or mileage to increase consumers 'desire to buy, actively promote them, identify consumers' consumption types, consumption periods, and behaviors, and respond appropriately. It could not be used for marketing through high quality customer management.

In addition, in recent years, internal factors such as increased purchasing power, changing consumption patterns, rising labor costs and traffic shortages due to the improvement of the national income level, and the external realities of the openness of the distribution market have improved profit margins and improved sales. As there is a need for measures to reduce and improve the efficiency of the distribution system, the trend of introducing a POS system to inform the distribution and inventory management is prominent. Point-of-sale systems, also known as point-of-sale management, are equipment in the field of distribution that uses computers to manage and plan data on merchandise and sales trends in all distribution-related industries. POS system consists of main server, store server, POS terminal. The POS terminal is a computer terminal of the store server, which performs functions such as cash register, receipt issuance, automatic reading of a credit card, and audit tape creation. The store server functions to store, calculate, catalog, print, and manage the data input from the POS terminal. The main server manages and controls a number of store servers and collects and manages various management information.

Recently, an Internet-based POS system is mainly used as a web POS system. The Web POS system is a technology that processes sales management based on existing hardware on the Internet. The Web POS system allows each store to process and analyze all distribution related tasks (basic, order, purchase, sales, inventory management, etc.) over the Internet in real time, and the main server can manage all performance data. As a result, work efficiency can be maximized.

Therefore, the POS system can not only easily and efficiently manage the above-mentioned earning services such as coupons and mileage, but also can be used for marketing using computerized earning services, but services for this have not been developed yet. have.

In order to solve this problem, the present invention, when a coupon is accumulated in the merchant's point of sale management system due to the occurrence of the payment event to receive the status of the credit to provide the mobile subscribers coupon management service, customer information management, customer to the merchant The purpose is to provide a method and system for providing marketing services, such as relationship management statistics, SMS promotion management.

In order to achieve the above object, according to the first object of the present invention, a point of sales management (POS: Point of Sales Management, hereinafter referred to as 'POS') in conjunction with the system to provide a coupon management service to the mobile terminal and marketing to merchants A system for providing a service, comprising: a POS server that authenticates a mobile subscriber using information input when a stamp event occurs, accumulates a coupon, transmits information on a coupon accumulation status, and provides a marketing service; Connect with POS server to receive information on the status of accumulated coupons, organize and store the status of coupon accumulation, collect and generate information for marketing services, provide marketing services, and connect to mobile terminals to generate stamp events. A customer management server to transmit a coupon management service; And wirelessly connected to the mobile communication terminal and connected to the customer management server to transmit information regarding the occurrence of a stamp event to the mobile communication terminal by using a short message service according to a request of the customer management server. The present invention provides a mobile stamp marketing service providing system comprising a mobile communication network connected to a customer management server using an internet service.

In addition, according to the second object of the present invention, the mobile communication terminal, point of sales management (POS: Point of Sales Management, hereinafter referred to as 'POS') server, customer management server, the system including a mobile communication network interworking with the POS system A method of providing a coupon management service to a mobile communication terminal, the method comprising: (a) generating a stamp event; (b) receiving information on a coupon accumulation status from a POS server in which a coupon accumulation status according to occurrence of a stamp event is collected; (c) constructing a WAP page using information on the status of coupon accumulation; (d) generating information regarding the occurrence of a stamp event and transmitting it to the mobile communication terminal using a short message service; (e) the mobile terminal outputting information on a stamp event occurrence on a screen; And (f) providing a coupon accumulation status or a coupon management service at the request of the mobile communication terminal.

In addition, according to a third object of the present invention, a mobile communication terminal, a point of sales management (POS) server, a customer management server, a system including a mobile communication network interworking with the POS system A method of providing a coupon management service to a POS server, the method comprising: (a) generating and storing information about marketing and constructing a web page; And (b) receiving a menu selection signal from a POS server connected to a web page to register a bulletin board registration service, customer relationship management (CRM), statistical service, short message service management service, and customer information. It provides a marketing service providing method comprising the step of providing a marketing service including a management service to the POS server.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In addition, in describing the present invention, when it is determined that the detailed description of the related well-known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted.

In addition, hereinafter, it is assumed that a retailer who sells a product is an affiliated store affiliated with a mobile communication operator operating a mobile communication network and uses a point of sales management (POS) system. In addition, it is assumed that a mobile communication network operated by a mobile communication service provider is a code division multiple access (CDMA) 2000 system. However, the CDMA 2000 system is a system designated for convenience of description and the mobile communication system used in the present invention is not limited thereto.

1 is a block diagram schematically illustrating a system for providing a mobile stamp marketing service through interworking with a POS system according to an exemplary embodiment of the present invention.

The mobile stamp marketing service providing system through interworking with the POS system according to the preferred embodiment of the present invention is a POS server 110, the Internet 120, a customer management server 130, a mobile communication network 140, and a mobile communication terminal ( 160).

The POS server 110 is a main server of a POS system used in an affiliated store, and is implemented as a conventional network server. Network servers are computer systems and computer software that are typically connected to subordinate devices capable of communicating with other network servers through a computer network, such as a private intranet or the Internet, to receive and perform a task request and provide a result of the task. It means (network server program). However, in addition to such a network server program, it should be understood as a broad concept including a series of applications running on a network server and in some cases various databases built therein. Such a network server may be implemented using a network server program that is variously provided according to an operating system such as DOS, Windows, Linux, UNIX, or Macintosh. POS server 110 according to a preferred embodiment of the present invention is input information when the mobile communication subscribers purchase goods at the affiliate store or earn an event such as coupons or miles (hereinafter referred to as 'coupon') occurs Using the mobile terminal to authenticate the subscriber and accumulate coupons, and is connected to the customer management server 130 by wire, when necessary, transmits information on the stamp event occurrence, and provides marketing services. In this case, the stamp event will be described later in the process.

The Internet 120 refers to a global open computer network architecture that provides the TCP / IP protocol and various services that exist above it, namely HTTP, Telnet, FTP, DNS, SMTP, SNTP, NFS, and NIS.

Customer management server 130 is a key equipment for implementing the present invention, is implemented as a conventional network server, such as POS server (110). The customer management server 130 according to the preferred embodiment of the present invention organizes and stores the coupon accumulation status for each mobile subscriber by using information related to the occurrence of a stamp event received from the POS server 110 and uses the customer relationship. POS server (CRM) by collecting and configuring information for management (CRM: Customer Relationship Management) (CRM), short message service (SMS) (SMS) management, customer information management, etc. 110). In addition, when the SMS management is selected, the customer management server 130 according to the preferred embodiment of the present invention transmits the input promotional message to the mobile communication terminal 160 using the SMS service provided by the mobile communication network 140. . In addition, the customer management server 130 according to a preferred embodiment of the present invention constitutes a WAP (Wireless Application Protocol) page by using the coupon accumulation status stored and stored for each mobile subscriber as described above and the mobile terminal The user may check the connection by using the mobile communication network 140 or by transmitting a short message to the mobile communication terminal 160 using the mobile communication network 140. To this end, the customer management server 130 according to the preferred embodiment of the present invention serves as a swap server as well as a web server.

The mobile communication network 140 includes a wireless base station 142, a mobile switching center (MSC) 144, a home location register (HLR) 146, and a data core network (DCN). 148 and the SMS server 150 perform various functions for the mobile communication terminal 160 to perform a mobile communication service. The radio base station 142 performs a location registration function, a function of allocating a radio channel, and various functions required for radio call processing such as handoff. The mobile communication switching center 144 performs basic and additional service processing for providing a voice communication service, incoming and outgoing call processing of a subscriber, location registration procedure and handoff procedure, and interworking with other networks. The home location register 146 is a database that stores service profiles related to mobile subscriber information, and includes a terminal identification number (MIN: Mobile Identification Number) and a terminal unique number (ESN: Electronic Serial Number) of the mobile communication terminal 160. ) And stores information on the type of service to store subscriber information. The data core network 148 may include a high speed data service for providing a packet data communication service, an internet / intranet access service, a virtual private network (VPN) access service, a simple IP and a mobile IP service, Performs Point-to-Point Protocol (PPP) authentication, billing, and packet compression. The SMS server 150 is connected to the mobile communication switching center 144 to perform a function of delivering a short message to the mobile communication terminal 160, and various text transmission systems (not shown) and subscribers using the mobile communication network 140. Allows you to send and receive numbers and letters in both directions.

Mobile communication network 140 according to a preferred embodiment of the present invention receives the information on the status of earning the coupon from the customer management server 130 in accordance with the request of the mobile communication network 140 in the coupon accumulation status to the mobile communication terminal 160 Send a short message containing information about this. Here, the short message may be transmitted as a call back short message so that the mobile communication terminal 160 may access the customer management server 130 according to the selection of the mobile subscriber to check the coupon accumulation status.

The mobile communication terminal 160 is wirelessly connected to the mobile communication network 140 to provide a voice call function for performing a normal voice call by wireless communication with different mobile communication terminals 160 as well as creating a provided text. It is a terminal that can write a short message to be delivered using a function and then send the message to the mobile communication network. In addition, the mobile communication terminal 160 is a terminal capable of searching for desired information by accessing the customer management server 130 using the mobile communication network 140.

To this end, the mobile communication terminal 160 includes a wireless application protocol (WAP), which is a wireless Internet access protocol, a MIE (Microsoft Internet Explorer) based on HTML using an HTTP protocol, and a handheld device transport protocol (HDPT). Device Transport Protocol), NTT DOKOMO's i-Mode, or SK Telecom's 'NATE' to access the customer management server 130 using the mobile communication network 140 through a browser for Internet access. Among the Internet access protocols used by the mobile communication terminal 160, MIE uses a shortened version of HTML, which is abbreviated m-HTML, and in the case of i-Mode, a language called compact HTML (c-HTML), which is a subset of HTML. Can be used. In addition, the mobile communication terminal 110 may include a personal digital assistant (PDA), a cellular phone, a personal communication service (PCS) phone, a hand-held PC, a global system for mobile (GSM) phone, and a W-CDMA ( A wideband CDMA phone, a CDMA-2000 phone, and a Mobile Broadband System (MBS) phone may be used. Here, MBS phone refers to a mobile phone to be used in the fourth generation system currently being discussed.

Mobile communication terminal 160 according to a preferred embodiment of the present invention receives a short message containing information on the status of the coupon earned by using the mobile communication network 140 from the customer management server 130 and outputs on the screen provided If the received short message is a callback short message, the coupon is received by checking the status of coupon accumulation by accessing the customer management server 130 using the mobile communication network 140 according to a selection inputted through a key operation from the mobile subscriber. Perform the coupon management service provided by the server 130.

In addition, the mobile communication terminal 160 according to a preferred embodiment of the present invention, when the feature number input and the call button is selected by the mobile subscriber, accesses the customer management server 130, outputs the coupon accumulation status, and provides the coupon management service. To perform. In the present invention, a feature number is a combination of a feature code and a specific number. The feature number may be implemented as, for example, '** 1234' by combining a feature code such as '**' and a specific number such as '1234'. When the mobile communication network 140 receives the feature number from the mobile communication terminal 160, the mobile communication network 140 connects the customer management server 130 and the mobile communication terminal 160 by a predetermined algorithm to provide a wireless Internet service.

2 is a flowchart illustrating a mobile stamp service providing method through interworking with a POS system according to an exemplary embodiment of the present invention.

When the mobile communication subscriber purchases goods at the merchant and pays the price, the merchant manager performs the payment using the POS terminal. In this process, when the mobile communication subscriber is a earning service subscriber, the POS system performs service subscriber authentication according to a key operation of a merchant manager and accumulates coupons. The POS terminal may check the coupon accumulation status to the affiliated store manager or the mobile communication subscriber by outputting the screen provided when the coupon accumulation is completed. At this time, the mobile subscriber can use the accumulated coupons, POS system in consideration of the coupons used to earn coupons (S210). Hereinafter, the above-described coupon earning situation or the earning coupon use situation is referred to as a 'stamping event' for convenience of explanation.

3A to 3D are diagrams illustrating a process of accumulating coupons and using coupons using a POS system when a stamp event occurs.

3A is a diagram illustrating a state in which an order management program is executed and output on a screen of a POS terminal of a POS system. Merchant manager uses the order management program to perform tasks such as ordering and payment. When the mobile subscriber requests a payment after purchasing a product, the merchant manager selects a 'customer selection' button 310.

3A illustrates a screen for selecting a customer type by selecting a 'customer selection' button. The manager of the affiliated store checks whether the member is registered to the mobile communication subscriber and performs a new registration procedure if the member is not a member in the screen output as shown in 3A, and in the case of the member, asks for a customer number and performs customer authentication. After completing the input, if you select the 'OK' button, the status of coupon accumulation of the mobile subscriber is displayed on the screen as shown in 3B.

3C is a diagram illustrating an order management program displayed on a screen after customer authentication is completed. As shown in FIG. 3C, the product purchase history, payment amount, and the number of accumulated coupons (stamps) of the mobile communication subscriber whose customer authentication is completed are output to 320. The manager of the merchant selects the 'payment step' button 330 to make a payment. At this time, the mobile communication subscriber can use the accumulated coupon. If the mobile subscriber wants to use the accumulated coupon, the manager of the merchant selects a 'discount' button 340.

3d is a diagram illustrating a process for using the accumulated coupon. In FIG. 3C, when the merchant manager selects the 'discount' button 340, the screen is displayed as 3C, and when the 'service' button 350 is selected again, the screen is output as 3D. At this time, the available balance 360 is output according to the number of coupons accumulated by the mobile subscriber. If the mobile subscriber selects the earned coupons to be used on the output screen such as 3D, the merchant manager inputs and selects the apply button, and the accumulated coupons are finally used.

As described above with reference to FIGS. 3A to 3D, when a stamp event occurs and the above procedure is processed by the affiliate manager, the POS server 110, which is a main server of the POS system, generates and generates a result value by calculating an input data value. Coupon accumulation status is calculated through the resultant value (S220). The POS server 110 that has collected the coupon accumulation status is connected to the customer management server 130 through the Internet 120 and transmits the information on the coupon accumulation status (S230). The customer management server 130 which has received the information on the coupon accumulation status configures a swap page based on the information on the coupon accumulation status (S240). A detailed description of the configuration of the swap page will be described later.

The customer management server 130 constituting the swap page generates information on the stamp event generation and transmits to the mobile communication terminal as a short message using the SMS service of the mobile communication network 140 (S250). Here, the short message may be simply a short message as described above, or may be a callback short message. In the present invention, the information about the stamp event occurrence is information for informing the mobile subscriber that the stamp event has occurred, only the main facts (for example, the date and time of occurrence, the number of coupon accumulation, etc.) of the coupon accumulation status information. This is the extracted information. As will be described later in the process, the mobile communication subscriber can not only manage the number of coupons and the accumulated date and time accumulated by the user confirms the information on the stamp event occurrence can cope with fraudulent use.

The mobile communication terminal 160 receives a short message including information on a stamp event generation from the customer management server 130 and outputs the short message to the provided screen (S260). The mobile subscriber checks the information on the stamp event occurrence displayed on the screen of the mobile terminal, and if the received short message is a callback short message, the mobile subscriber uses the mobile communication network 140 through the callback URL (Uniform Resource Locator). When the short message received or connected to the management server 130 is a simple short message, it may be connected to the customer management server 130 by using the mobile communication network 140 by transmitting the feature number. Accordingly, the mobile communication terminal 160 determines whether a connection selection is input from the mobile subscriber as described above (S270). When the connection selection is input, as a result of the determination of step S270, the mobile communication terminal accesses the swap page configured by the customer management server 130 using the mobile communication network 140 to check the coupon accumulation status or perform a coupon management service. (S280).

4A to 4G are diagrams illustrating a process of using a mobile stamp service to the mobile communication terminal 160.

The mobile subscriber must first subscribe to the mobile stamp service. 4A is a diagram illustrating a screen output when the mobile communication terminal 160 accesses the customer management server 130 for the first time by calling using the characteristic number. If you choose to join the stamp on the screen as shown in 4A, a screen asking for membership is displayed as shown in 4B. If you select 'OK', the registration process is completed and accesses the main page as shown in 4C.

4B is a diagram illustrating a screen outputting a short message received when a stamp event occurs in step S210. 4D is a diagram showing the screen of the mobile communication terminal 160 that outputs the short message received after the product purchase, 4E is a diagram of the screen of the mobile communication terminal 160 outputting the short message received after using the accumulated coupon. Drawing. The mobile subscriber checks the received short message such as 4D or 4E to manage the accumulated coupon, and when receiving the callback short message, accesses the customer management server 130 to check the coupon accumulation status and manages the coupon if necessary. The service is available.

4C is a diagram illustrating a screen on which a main page of a mobile stamp service is output. When the mobile communication terminal 160 makes a call using the feature number or selects 'connect' in 4D or 4E of FIG. 4B, the mobile terminal 160 accesses the main page as shown in FIG. The main page contains the contents for the mobile stamp service. As shown, the merchant brand name and symbol image 410 may be located at the top, and the number of accumulated coupons 420 may be displayed to check the number of coupons accumulated on the main page. . In addition, a progress event 430 may be displayed to promote various events associated with the mobile stamp service, and a stamp history 440 may be displayed to check a gift received and a coupon use history. In addition, a promotional message 450 for promoting a product of an affiliate store and a customized service 460 for satisfying various needs of a mobile subscriber may be displayed. In addition, a usage guide 470 for providing service usage information may be displayed so that there is no inconvenience in using the mobile stamp service.

Hereinafter, a process of using the content menu configured in the main page of FIG. 4C will be briefly described. 4D is a view for explaining a process of using a earned coupon management service. When the stamp details 440 are selected on the main page of FIG. 4C, a content menu is configured as shown in 4F to check the accumulated coupon details or present the accumulated coupons to other mobile communication subscribers. 4G is a diagram illustrating a screen displaying the accumulated coupon details and may display the number of coupons accumulated and the date and time of accumulation. 4H to 4J are views illustrating a process of presenting the accumulated coupon to another person. Enter the number of coupons to be presented in 4H and the mobile phone number of the mobile subscriber to receive and select the confirmation to complete the gift. At this time, a number of cases may occur according to the situation of the receiver, 4J represents a screen output in each case.

4E is a diagram illustrating a process of confirming a promotional message input by an affiliated store. As will be described later in the process, the merchant is connected to the customer management server 130 using the POS server 110 to input and register a variety of promotional messages can be used in the marketing message registered in this process is a promotional message (450) ) Is displayed. When the promotional message 450 is selected on the main page of FIG. 4C, a list for each product and a date and time are displayed as in 4K, and when one of the lists is selected, a promotional message for products in the selected list is output as in 4L.

4F is a diagram illustrating a process of using a personalized service provided by an affiliated store. If the custom service 460 is selected in the main page of FIG. 4C, a product to use the custom service can be selected, such as 4M. When a single product is selected, various menus of the product can be selected, such as 4N. Depending on the case, proceed to 4O or 4P and proceed as directed.

Hereinafter, a method of using the marketing service provided by the customer management server 130 by accessing the customer management server 130 using the POS server 110 in the affiliated store will be described.

5 is a flowchart illustrating a marketing service providing method through interworking with a POS system according to an exemplary embodiment of the present invention.

When the stamp event occurs in step S210, the customer management server 130, which receives the information on the status of the coupon accumulation from the POS server 110 in step S230, not only constitutes a swap page as in step S240, Collect and analyze information on marketing such as current status and propensity of mobile subscribers using service, degree of use of mobile subscribers, usage time, product preference, etc. and store them in a database (not shown). . In addition, the customer management server 130 configures the stored marketing information on the web page. The affiliated store periodically or often accesses the customer management server 130 using the POS server 110 to check the marketing information configured in the above-described web page (S510).

6A to 6H are diagrams for describing a process of using a marketing service provided by the customer management server 130. FIG. 6A is a diagram illustrating a screen in which a manager of a affiliated store accesses a web page configured by the customer management server 130 using the POS server 110. As shown in FIG. 6A, a web page includes a menu for bulletin board registration 610 for a marketing service and a customer CRM. The customer CRM service is further divided into a CRM statistics 620 service, an SMS management 630 service, and a customer information management 640 service.

The customer management server 130 determines whether the menu is selected by the connected POS server 110 (S520). At this time, when the bulletin board registration 610 menu is selected and the 'Today's Coffee' button is selected on the screen shown in FIG. 6A, a web page for registering a promotional message is displayed on the screen as shown in FIG. 6B. The customer management server 130 selects the 'register' button in FIG. 6B and when the promotional message is input, not only registers and configures the web page, but also configures the input promotional message on the swap page to access the mobile communication terminal ( On the screen of 160, as shown in FIG. 4E. In addition, when the 'event' button is selected in FIG. 6B and the progress event information is input, as shown in the case of the promotional message, the web page is registered in the web page and configured as shown in FIG. 6C and registered in the swap page (S530).

In addition, the customer management server 130 determines whether the lower menu is selected when the customer CRM menu is selected (S540). At this time, if the SMS management button 630 is selected, as shown in FIG. 6D, a list of short messages that have been sent or waiting to be sent is displayed to enable the merchant to manage SMS, and when one of the displayed lists is selected, the message is displayed as shown in FIG. 6E. Display details. In addition, the mobile terminal receives a promotional message, a transmission time, a reservation or dispatch, etc. to be transmitted to the selected mobile communication subscriber (S550), and transmits it to the mobile communication terminal 160 using the mobile communication network 140 (S560). In addition, when the CRM statistics 620 button is selected, as shown in FIG. 6F, the coupon usage history of all the lower stores of the affiliated store is displayed by being classified by coupon status and product (S570). 6G is a view showing a coupon use history for each product. In addition, if the customer information management button 640 is selected, as shown in Figure 6h to list all mobile subscribers with a history using the merchant and display the mobile phone number, gender, age, registration date, coupon for each mobile subscriber Customer information such as the number is displayed (S580). Merchants may manually accumulate stamps to specific mobile subscribers using customer information management services for customer management.

The above description is merely illustrative of the technical idea of the present invention, and those skilled in the art to which the present invention pertains may make various modifications and changes without departing from the essential characteristics of the present invention. Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical spirit of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

As described above, according to the present invention, the mobile subscriber can easily recognize the status of coupon use every time the coupon is accumulated and used, as well as ease the inconvenience of having to carry or possess the coupon. This results in a higher frequency of coupon redemption, making it possible to reasonably receive discounts offered by merchants.

In addition, affiliated stores can carry out various marketing through CRM analysis of customers, differentiate marketing by customer, region, and store, as well as maintain a strong relationship with customers through continuous customer management. Maintaining can lead to steady customer acquisition and new customer creation.

Claims (22)

In the system of providing a coupon management service to a mobile terminal and a marketing service to an affiliated store in conjunction with a point of sales management (POS) system, A POS server that authenticates the mobile subscriber by using information input when a stamp event occurs, accumulates a coupon, transmits information on a coupon accumulation status, and the like, and provides the marketing service; Connect with the POS server to receive the information on the coupon accumulation status to organize and store the coupon accumulation status, collect and generate information for the marketing service, provide the marketing service, and is connected to the mobile communication terminal A customer management server that transmits information about a stamp event occurrence to provide the coupon management service; And Wirelessly connected to the mobile communication terminal and connected to the customer management server transmits the information regarding the stamp event generation to the mobile communication terminal using a short message service at the request of the customer management server, the mobile communication terminal Mobile communication network that connects to the customer care server using a wireless Internet service at the request of Mobile stamp marketing service providing system comprising a. The method of claim 1, wherein the POS server, And a recording medium capable of transmitting the information on the occurrence of the stamp event to the customer management server and reading an order management program for receiving the marketing service. The method of claim 1, wherein the customer management server, Mobile stamp marketing service providing system, characterized in that to organize and store the coupon accumulation status for each mobile subscriber and to configure the Web (Web) page and WAP (Wireless Application Protocol) page using the coupon accumulation status. The method of claim 1, wherein the customer management server, Mobile stamp marketing, characterized in that the POS server provides the marketing service including a customer relationship management (CRM) statistical service, a short message service management service, and a customer information management service. Service delivery system. The method of claim 4, wherein the customer management server, And providing the short message management service by transmitting a promotional message to the mobile communication terminal by using the short message service provided by the mobile communication network at the request of the POS server. The method of claim 4, wherein the customer management server, Mobile stamp marketing service providing system, characterized in that to provide the CRM statistics service by providing a coupon usage history by coupon status and goods by aggregate to the POS server. The method of claim 4, wherein the customer management server, Mobile stamp marketing service providing system, characterized in that to provide the customer information management service by providing the customer information including the mobile phone number, gender, age and the number of coupons earned for each mobile subscriber to the POS server. The method of claim 1, wherein the mobile communication terminal, Mobile stamp marketing service providing system characterized in that to access the customer management server using a callback short message. The method of claim 1, wherein the mobile communication terminal, Mobile stamp marketing service providing system characterized in that to access the customer management server using the feature number. The method of claim 9, wherein the feature number is Mobile stamp marketing service providing system, characterized in that the combination of the characteristic code and a specific number. Provides coupon management service to the mobile communication terminal in conjunction with a POS system in a system including a mobile communication terminal, a point of sales management (POS) server, a customer management server, and a mobile communication network In the way, (a) generating a stamp event; (b) receiving information on a coupon earning status from the POS server in which a coupon earning status is calculated according to the occurrence of the stamp event; (c) constructing a WAP page using information on the status of the coupon accumulation; (d) generating information on a stamp event occurrence and transmitting it to the mobile communication terminal using a short message service; (e) the mobile communication terminal outputting information on the stamp event occurrence on a screen; And (f) providing the coupon accumulation status or the coupon management service at the request of the mobile communication terminal; Mobile stamp service providing method comprising a. The method of claim 10, wherein in step (b), the POS server, Mobile stamp service providing method characterized in that to generate a result value by calculating the data value input during the stamp event generation process and the coupon earning status based on the generated result value. The method of claim 10, wherein step (d) (d1) generating information on occurrence of the stamp event by extracting only the main facts including the date and time of occurrence of the coupon and the number of coupons accumulated from the information on the coupon accumulation status; And (d2) transmitting the information regarding the stamp event occurrence to the mobile communication terminal using the short message service provided by the mobile communication network; Mobile stamp service providing method comprising a. The method of claim 10, wherein in step (f), the mobile communication terminal, Mobile stamp service providing method characterized in that to access the customer management server using a callback short message. The method of claim 10, wherein in step (f), the mobile communication terminal, Mobile stamp service providing method characterized in that the access to the customer management server using the feature number. The method of claim 15, wherein the feature number, Mobile stamp service providing method characterized in that the combination of the characteristic code and a specific number. Provides coupon management service to the POS server by interworking with the POS system in a system including a mobile terminal, a point of sales management (POS) server, a customer management server, and a mobile communication network In the method, (a) generating and storing information about marketing and constructing a web page; And (b) Receiving a menu selection signal from the POS server accessing the web page, bulletin board registration service, customer relationship management (CRM), statistical service, short message service management service, customer Providing the marketing service including an information management service to the POS server Marketing service providing method comprising a. 18. The method of claim 17, wherein step (a) comprises: A database is prepared by collecting and analyzing information on marketing, including the status and propensity of mobile subscribers, the degree of service usage, usage time and product preferences of mobile subscribers using information on coupon accumulation status. The marketing service providing method characterized in that the storage. 18. The method of claim 17, wherein step (b) comprises: When the menu selection signal received from the POS server is a signal for selecting the bulletin board registration service, a marketing service comprising receiving a promotional message from the POS server and registering it on a web page and registering the promotional message on a swap page How to Provide. 18. The method of claim 17, wherein step (b) comprises: If the menu selection signal received from the POS server is a signal for selecting the CRM statistical service, the marketing service providing method characterized in that to provide the POS server with the coupon use history collected by coupon status and product. 18. The method of claim 17, wherein step (b) comprises: When the menu selection signal received from the POS server is a signal for selecting the short message service management service, the mobile communication network is received using a mobile communication network by receiving a promotional message including a delivery message, transmission time, reservation or dispatch. Marketing service providing method characterized in that the transmission to the terminal. 18. The method of claim 17, wherein step (b) comprises: If the menu selection signal received from the POS server is a signal for selecting the customer information management service, the mobile communication subscribers are listed and displayed, and the mobile communication telephone number, gender, age, registration date and number of coupons for each mobile communication subscriber are displayed. Marketing service providing method comprising providing the customer information comprising the POS server.

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