KR20060022090A - System and method for collecting customer information using local area communication and mobile phone network - Google Patents

Abstract

The present invention relates to a system and method for analyzing and providing a customer base moving in a specific region by interworking WPAN short-range wireless communication technology and a mobile communication network.

As a method of investigating the liquidity of a customer base in a conventional company, a customer who is located there and manually moves is being investigated.

According to the present invention, one of the WPAN technologies, Zigbee (IEEE802.15.4) and a mobile communication network, installs a zone signal transmitter (ZI: Zone Identifier) for each range in a specific region, and installs a Wibi module in the mobile terminal. Communicates with the area signal transmitter (ZI) when passing the area of the area signal transmitter (ZI) installation, and transmits the area address and terminal information collected from the area signal transmitter (ZI) to a reception information manager (ZIM: Zone Identifier Manager). A system and method for transmitting and receiving information manager (ZIM) analyze the received information to data flow propensity of the customer base.

Mobile Phone, Direct Payment, Zigbee, IEEE802.15.4, Customer Trend Survey

Description

A system of customer information using WPAN and mobile network and method

1 is a customer information collection system diagram of the present invention.

2 is a flowchart illustrating a method of collecting customer information according to the present invention.

<Description of Major Symbols in Drawing>

10: zone signal transmitter (ZI) 20: mobile phone terminal

30: repeater 400: home location register

50: Receive Information Manager (ZIM) 60: SMS processing unit

The present invention relates to a system and method for collecting customer information of a specific region by interworking with a short range wireless communication technology and a mobile telephone network. More specifically, the present invention relates to a system and method for collecting information of a customer base flowing in a specific region by interworking with Zigbee (IEEE802.15.4 WPAN), which is one of WPAN technology, which is a short range wireless communication technology, and a mobile telephone network.

It is known that it is very useful for a company to analyze the propensity of a customer's place and use it as a marketing material.

To this end, by using various questionnaires in a specific area, the customer information, such as time to visit a specific area, a company to be visited mainly, and the like, are collected, and prizes are given in return. There is a known method of processing the data by hand to survey the flow of customers, time spent in a specific company, etc., without direct contact with a person.

However, the method of collecting customer information as described above has a problem in that it is expensive because it is inconvenient for the customer or must employ a person who investigates it in any way.

In addition, there is a problem in that the accuracy and high reliability of the survey data is limited because it is necessary to contact the customer directly or look into the human eye.

In addition, when the survey place is made for each product store, such as a department store, there is a problem that the survey itself is impossible.

In the present invention to solve the problems of the conventional method as described above, an object of the present invention is a system and method for collecting highly reliable customer information without direct contact with the customer by using a short-range wireless communication technology and a mobile telephone network To provide.                         

As a technical idea for achieving the object of the present invention, in the present invention, one of the WPAN technologies, Zigbee (IEEE 802.15.4) and a mobile communication network, and a zone signal transmitter (ZI) for each range in a specific region. Zone Identifier is installed, and a directivity module is installed in the mobile telephone terminal to communicate with the zone signal transmitter (ZI) when the terminal is located or stays in the zone signal transmitter (ZI) installation area, and the zone signal transmitter ( ZI) transmits the ZI address information and the mobile phone terminal information received from the mobile phone terminal to the reception information manager (ZIM: Zone Identifier Manager), and the received information manager (ZIM) sends the received information. A system and method are presented to analyze and data the flow propensity of the customer base.

Hereinafter, with reference to the accompanying drawings, the configuration and operation of the invention for the embodiment of the present invention will be described in detail.

1 is a customer information collection system diagram of the present invention.

2 is a flowchart illustrating a method of collecting customer information according to the present invention.

In an embodiment of the present invention, Zigbee is used in short-range wireless communication technology. Zigbee is one of IEEE802.15.4 WPAN technology. It means low speed, low price and low power wireless transmission technology for use in wireless integrated remote controller, home appliance controller, building control and wireless control toy. This is a technology that is cheaper than Bluetooth, low power, low speed technology, and can be used for several months as a general battery.

A system according to an embodiment of the present invention, as shown in FIG. 1, has a zone signal transmitter (ZI) 10 installed for each range to receive mobile telephone terminal information of a specific area, and

A mobile telephone terminal 20 having a built-in directivity module for communicating with the area signal transmitter 10;

A repeater 30 for relaying communication with a mobile phone service server;

The mobile location provider's home location register (HLR) 40,

A reception information manager for registering information of each area signal transmitter 10 received from the mobile phone terminal and information (MIN) of the mobile phone terminal and managing service subscriber information in association with the home location register 40; 50) and,

It comprises a short message processing unit 60 for the service subscriber to send to the customer by converting the necessary information on the basis of the received information processed in the reception information manager 50.

The area signal transmitter 10 is installed in a place where information is obtained, for example, in each product zone of a specific store, each of which has an address and is based on the mobile phone terminal 20 and the Zigbee protocol. It is supposed to communicate.

The subscriber who wants the customer information is given an ID and a password, and is able to access the reception information manager 50 by wire or wirelessly with the assigned ID and password.

The service subscriber may access the reception information manager 50 and specify a desired survey condition (for example, a time zone during which the customer visits, a time spent in the zone, etc.).

A method of collecting customer information using the system of the present invention will be described with reference to FIG. 2.

Transmitting a beacon signal from the area signal transmitter to the mobile telephone terminal entering the installation area (S100);

The beacon signal of the area signal transmitter is received by the Zigbee module of the mobile telephone terminal and the address of the area signal transmitter included in the information (MIN) of the terminal and the signal received by the area signal transmitter is received from the mobile telephone terminal. Transmitting wireless data to a reception information manager through a repeater (S102);

Querying customer information on a home location register (HLR) based on the wireless data received by the reception information manager (S104);

Transmitting, by the home location register (HLR), mobile phone terminal user information to a reception information manager (S106);

And analyzing and storing the customer information according to a setting condition for each user ID based on the user information received by the reception information manager (S108).

On the other hand, a service subscriber (for example, a specific shop owner who installs an area signal transmitter) may access a reception information manager by wire or wireless, and inquire the customer information entered in the corresponding area.

In addition, the service subscriber may perform various marketing activities such as sending a short message to the corresponding customer by using the acquired customer information.

According to the present invention, since the movement, visit time, and time of stay in a specific area can be collected using a mobile communication network other than Zigbee, a short-range wireless communication technology, reliable customer information can be collected at low cost. It works.

Claims (7)

In the system for investigating the propensity of the customer base in a specific area by using short-range wireless communication technology and mobile telephone network, Zone signal transmitter (ZI: Zone Identifier) which is installed in each range to receive mobile phone terminal information of specific area, A mobile telephone terminal having a wireless communication module for communicating with the area signal transmitter; A reception information manager means for managing reception information in association with a home location register (HLR) of a mobile communication company; When the mobile phone terminal enters the area of the area signal transmitter, the area signal transmitter transmits a signal and receives the signal from the wireless communication module of the mobile phone terminal, and the mobile phone terminal receives the received area signal transmitter information and the mobile phone terminal information. Customer information collection system using a short-range communication and a mobile telephone network, characterized in that to collect the customer information sent to the reception information manager means. The method according to claim 1, And the reception information manager inquires of the subscriber information of the mobile telephone terminal to the home location register based on the information received from the mobile telephone terminal. The method according to claim 1, Wireless communication module of the mobile phone terminal is a customer information collection system using a short-range communication and a mobile telephone network, characterized in that the Zigbee module. The method according to claim 1, And a short message processing unit for communicating with the reception information manager and implementing various marketing means based on the customer information analyzed by the reception information manager. The method according to claim 1, The reception information manager has information of a customer information collection service subscriber, and the service subscriber can access the reception information manager by wired / wireless communication means to set up an inquiry of customer information and a condition for collecting customer information. Customer information collection system using mobile phone network. In the method for investigating the propensity of the customer base in a specific area using a short range wireless communication technology and a mobile telephone network, Transmitting a beacon signal from the area signal transmitter to the mobile telephone terminal entering the installation area; The repeater receives the beacon signal of the area signal transmitter from the wireless communication module of the mobile telephone terminal and the address of the area signal transmitter included in the information (MIN) of the terminal and the signal received from the area signal transmitter from the mobile telephone terminal. Transmitting wireless data to a reception information manager through; Querying customer information on a home location register (HLR) based on the wireless data received from the reception information manager; Transmitting, by the home location register (HLR), mobile phone terminal user information to a reception information manager; And collecting and analyzing the customer information according to a user ID (ID) setting condition based on the user information received from the reception information manager. The method according to claim 6, The wireless communication module of the mobile phone terminal is a direct communication (Zigbee) module characterized in that the customer information collection method using a short-range communication and a mobile phone network.

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