KR20050119041A - System and method for processing and providing a multimedia content which is a part of an original content set by a user - Google Patents

Abstract

In order to provide content processed by a user-selected and designated portion without fear of unauthorized duplication and distribution of the content, the present invention receives designated location information that determines the location of the user-specified portion with respect to the desired content. The present invention discloses a system and method for extracting content as a source based on the designated location information, converting a predetermined portion of the content designated by the user, into a format reproducible in a predetermined terminal designated by the user, and transmitting the same.

Description

System and method for processing and providing a multimedia content which is a part of an original content set by a user}

The present invention relates to a system and method for providing multimedia content processed into a portion directly designated by a user. More specifically, the present invention relates to a system and method for providing multimedia content for processing multimedia content for ringtones and / or ringback tones that are reproduced when a call is connected to initiate a call into a selected and designated part by a user.

In recent years, with the rapid development of mobile communication technology, personal mobile phones have spread to a considerable number of users, and accordingly, service related technologies related to personal mobile phones have been rapidly developed both in quantity and quality. Among them, user needs for ringtones output from the called mobile terminal and ringback tone service output from the calling mobile terminal have been diversified. In addition to the development of the contents providing service technology is also very active.

However, the existing ringtone service, for example, was in the form of a service that downloads the ringtone content produced by a ringtone professional producer from the web or a web, and the serviced content is selected and produced by a professional producer regardless of user's choice or preference. It was limited. Therefore, a technology for providing a variety of content services aimed at a user, such as a customized content providing service such as selecting a desired song and a section thereof while listening to music directly, has been requested.

In response to the request, conventionally, the user can edit any part desired by the user for the contents related to the ringtone and the ringback tone on the user's terminal, and transmit the edited content to his or another mobile communication terminal. There was a technique for providing content in a way. However, according to the above technique, the editing work of the content is performed on a predetermined terminal (for example, a general-purpose computer system) of the user, and the original content serving as the source has to be stored in the user terminal. Therefore, the above technology has a disadvantage inherent in the possibility that the original content is copied and distributed without proper authority.

In order to solve the above problems, it is an object of the present invention to provide a system and method for providing multimedia content processed by a user directly selected and designated.

It is also an object of the present invention to provide a system and method for providing multimedia content processed into a portion designated by a user without fear of unauthorized copying or distribution of content.

In order to achieve the above object, the present invention provides a multimedia content providing system for providing multimedia content to a user's mobile communication terminal through a wired or wireless communication network, while the multimedia content is streamed to the user's terminal, A designated location information receiving module that receives designated location information that is information about a predetermined location of the content designated by a user; An original content extraction module for extracting a part or all of the original content which is the source of the content to be provided by the user from the storage device of the original content; A content processing module for converting a portion designated by the user from the extracted original content into a format suitable for the mobile communication terminal in which the content is to be played; And a content transmission module for transmitting the processed content to be provided to a mobile communication terminal designated by a user.

According to another aspect of the present invention, the present invention provides a multimedia content providing method for providing multimedia content to a user's mobile communication terminal through a wired or wireless communication network, (1) while the multimedia content is streamed to the user's terminal, Receiving designated location information that is information about a predetermined location of the content designated by the user; (2) extracting a part or all of the original content that is the source of the content that the user wants to receive from the storage of the original content; (3) converting the portion of the extracted original content into a format suitable for the mobile communication terminal in which the content is to be played; And (4) transmitting the processed content to be provided to a mobile communication terminal designated by a user.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of a multimedia content providing system 100 (hereinafter, also referred to as "system") 100 according to the present invention. First, referring to FIG. 1, FIG. 1 is a diagram conceptually illustrating an example in which the system 100 according to an embodiment of the present invention is used. As shown, the system 100 of the present invention performs data communication with the terminal 12 of the user, the mobile communication terminal 10 of the user, and the ringback tone service server 40 through a wired or wireless communication network 18. Data communication through the wired or wireless communication network 18 may be performed by a known communication protocol, the details of the technical idea is already well known in the technical field of the present invention, the range required for describing the technical idea of the present invention It will be described only within.

The system 100 of the present invention is preferably a computer system capable of functioning as a server for performing data communication with a client computer in a wired network environment of a client-server configuration. Details of the hardware configuration of such a computer system are already well known in the technical field of the present invention, and a description thereof will be omitted.

The mobile communication terminal 10 is a device capable of transmitting and receiving data based on various communication protocols as well as a general call function based on CDMA and GSM as well as a WCDMA scheme. In particular, the mobile communication terminal 10 is a multimedia content (hereinafter, simply referred to as 'content'). It is preferred that the device is provided with a voice and video output device (e.g., a speaker and a display) so as to enable reproduction of the same.

"Content" according to the present invention is a set of video and audio data, such as a ringtone, ringback tone, music, image, and video, which are adapted to be output from video and audio output devices of the mobile communication terminal 10 and the wired communication terminal 50. Hereinafter, the content is audio content, when a call connection for initiating a call between the mobile communication terminal 10 and / or the wired communication terminal 50 is performed, the ring tone (so-called 'ring tone') and the calling party output to the called party's mobile communication terminal 10. An embodiment of the present invention will be described using an example that is an audio file for a ringback tone (ie, ring back tone) output to the mobile communication terminal 10 and / or the wired communication terminal 50.

The user terminal 12 is a general-purpose computer system that is generally widely used, and preferably has a function required to perform data communication through the system 100 and the wired / wireless communication network 18 of the present invention. In addition, the user terminal 12 receives the original content provided by the system 100 of the present invention, allows the user to designate a desired portion of the content, and transmits the information to the system 100 of the present invention. Further, the user terminal 12 may connect to the mobile communication terminal 10 through a predetermined data transmission line (not shown) and transmit the processed content received from the system 100 to the mobile communication terminal 10. It will be described later in detail.

The raw content storage device 16 is an example of a raw content storage device that stores and manages original content that is a source of content desired by a user provided by the system 100. The original content is original content before the system 100 of the present invention is processed into the converted content provided to the mobile communication terminal 10, for example, music content. In the present embodiment, the original content storage device (eg, database) 16 is configured independently, but may be included as a component in the system 100.

Hereinafter, a content providing process by the system 100 of the present invention will be described through a preferred embodiment. 2 is a diagram conceptually showing an example of a content providing process by the system 100 of the present invention. First, the system 100 of the present invention transmits the original content to the user terminal 12 by streaming while accessing the original content stored in the original content storage device 16 (S1). The system 100 may first receive the original content transmission request information for requesting the transmission of the original content desired by the user from the user terminal 12, and transmit the corresponding original content to the user terminal 12. Preferably, the original content transmission request information includes identification information for identifying the original content.

In addition, in the present embodiment, the system 100 transmits the original content to the user terminal 12 in a streaming manner in consideration of the copyright problem of the original content. As another embodiment, the system 100 may transmit the original content to the user terminal 12 in a download manner, and in this case, it is preferable to protect the content through encryption or the like.

Meanwhile, it is preferable that a predetermined media player (not shown) is pre-installed in the user terminal 12 to perform streaming transmission of original content between the system 100 and the user terminal 12. The media player is a computer program configured in a language suitable for the operating system of the user terminal 12. Since the media player is well known in the art, detailed description thereof will be omitted.

Next, the media player installed in the user terminal 12 allows the user to designate a desired portion of the original content to be transmitted by a predetermined method such as clicking the location information. Information ”) to the system 100 (S2).

In the original content, designation of a predetermined portion and transmission of designated location information are preferably performed by the media player. In another embodiment, the function may be performed by a predetermined module (not shown) that is preinstalled and operated in the user terminal 12. The module is a computer program configured in a language suitable for an operating system in the user terminal 12, and may be implemented as an application program that is driven by being plugged into the media player. Since the configuration of the module having the above function is well known in the art to which the present invention pertains, a detailed description thereof will be omitted.

Next, upon receiving the designated location information from the user terminal 12, the system 100 extracts the original content from the original content storage device 16 (S3). Subsequently, the system 100 transforms the predetermined portion of the extracted original content into a format suitable for the terminal 16 or 50 on which the content is to be reproduced based on the received designated position information. Instead of extracting a part of the content to be processed from the user's terminal, it is possible to remove the problem of copyright infringement that may be caused by storing the content on the user terminal by extracting from the original content storage device 16.

The system 100 may extract only a predetermined portion of the original content based on the received designated location information. In this case, the system 100 only needs to perform format conversion on the extracted portion of the original content.

Next, when the content is a ringtone, the system 100 transmits the processed content to the mobile communication terminal 10 through the communication network 18 (S4). The mobile communication terminal 10 receives and stores the converted content, and outputs a desired portion of the content selected by the user as a ringtone when a call is connected to initiate a call.

On the other hand, if the content is a ringback tone, the system 100 transmits the processed content according to the request of the ringback tone service server 40 at the time of call connection for call initiation (S5). The ringback tone service server 40 transmits the processed content to the calling mobile terminal 10 or the wired communication telephone 50 (S6), whereby the caller outputs the processed content as ring back tone. Transmission of content between the system 100, the ringback tone service server 40, and the mobile communication terminal 10 or the wired communication telephone 50 is well known in the art, and thus a detailed description thereof will be omitted.

Next, a content providing process by the system 100 of the present invention will be described through another embodiment. 3 is a diagram conceptually showing another example of a content providing process by the system 100 of the present invention. Portions overlapping with the above description will be omitted.

First, the system 100 of the present invention accesses the original content stored in the original content storage device 16 and transmits the original content to the user terminal 12 by streaming (S11). Next, the media player installed in the user terminal 12 allows the user to designate a desired portion of the original content by a predetermined method, and transmits the designated location information to the system 100 (S12).

Next, when the system 100 receives the designated location information from the user terminal 12, the system 100 extracts the original content from the original content storage device 16 (S13). Then, the system 100 extracts only a predetermined portion of the original content based on the received designated position information to perform format conversion, or extracts the entire original content to reproduce the content with respect to the predetermined portion of the extracted original content. Convert it to a format suitable for your needs.

Next, the system 100 transmits the processed content to the user terminal 12 through the communication network 18 (S14).

Next, the user terminal 12 stores the received processed content in a predetermined memory (not shown) and transmits the converted content to the connected mobile communication terminal 10 through a predetermined data transmission line (not shown) (S15). ). Therefore, the mobile communication terminal 10 can use the processed content as a ringtone.

Hereinafter, another embodiment of the present invention will be described. 4 is a diagram conceptually showing another example in which the system 100 according to the preferred embodiment of the present invention is used. As shown, the system 100 of the present invention performs data communication with the terminal 12 of the user, the mobile communication terminal 10 of the user, the ringback tone service server 40 and the original content providing server 14 through a wired or wireless communication network 18. In this embodiment, the system 100 and the original content providing server 14 are separated.

The original content providing server 14 transmits the original content requested by the user to the user terminal 12 while accessing the original content stored in the original content storage device 16 so that the user terminal 12 can designate a desired part. Meanwhile, the original content providing server 14 transmits the original content to the system 100 of the present invention so that the system 100 performs the processing of the original content. Hereinafter, with reference to FIGS. 5 and 6 will be described in more detail.

5 is a diagram conceptually showing another example of a content providing process by the system 100 of the present invention. In the following, portions that overlap with the above description will be omitted. First, the original content providing server 14 of the present invention accesses the original content stored in the original content storage device 16 and transmits the original content to the user terminal 12 by streaming (S21).

Next, the media player installed in the user terminal 12 allows the user to designate a desired portion of the original content in a predetermined manner, and assigns the designated location information, which is the location information of the designated portion, together with the identification information of the original content. To transmit (S22).

Next, the system 100 extracts the original content via the original content providing server 14 based on the identification information of the original content received from the user terminal 12 (S23). The system 100 transforms and processes a predetermined portion of the extracted original content into a format suitable for the terminal 16 or 50 on which the content is to be reproduced based on the received designated location information. The system 100 may extract only a predetermined portion of the original content based on the received designated location information. In this case, the system 100 only needs to perform format conversion on the extracted portion of the original content.

Next, when the content is a ringtone, the system 100 transmits the processed content to the mobile communication terminal 10 (S24). When the content is a ringback tone, when the call is connected to initiate a call, the ringback tone service server 40 requests. The processed content is transmitted according to (S25). The ringback tone service server 40 transmits the processed content to the calling mobile terminal 10 or the wired telephone 50 (S26).

Next, a description will be given of a content providing process by the system 100 of the present invention through another embodiment. 6 is a diagram conceptually showing another example of a content providing process by the system 100 of the present invention. Portions overlapping with the above description will be omitted.

First, the original content providing server 14 of the present invention accesses the original content stored in the original content storage device 16 and transmits the original content to the user terminal 12 by streaming (S31).

Next, the media player installed in the user terminal 12 allows the user to designate a desired portion of the original content by a predetermined method, and designates the designated position information, which is the position information on the designated portion, together with the identification information of the original content. Transfer to 100 (S32).

Next, the system 100 extracts the original content via the original content providing server 14 based on the identification information of the original content received from the user terminal 12 (S33). In this case, the system 100 extracts only a predetermined portion of the original content based on the received designated position information to perform format conversion, or extracts the entire original content to reproduce the content for the predetermined portion of the extracted original content. Convert to a format suitable for 50.

Next, the system 100 transmits the processed content to the user terminal 12 through the communication network 18 (S34).

Next, the user terminal 12 stores the received processed content in a predetermined memory (not shown) and transmits the processed content to the connected mobile communication terminal 10 through a predetermined data transmission line (not shown) (S35). ).

Hereinafter, the configuration of the content providing system 100 will be described in detail with reference to FIG. 7. 7 is a block diagram conceptually illustrating a configuration of a multimedia content providing system 100 according to an embodiment of the present invention. The system 100 of the present invention is an information receiving module 102 for receiving the designated location information for determining the location of the portion designated by the user in the original content from the user terminal 12, extracting the original content that is the source of the content to be provided by the user An original content extraction module 104, and a content delivery module 108 for transmitting the processed content to a terminal designated by the user for the portion designated by the user in the original content based on the designated location information. In another embodiment, the system 100 of the present invention may further include an original content transmission module 110 for transmitting original content, which is a source of content that the user wants to receive, to the user terminal 12.

The information receiving module 102 receives, from the user terminal 12, designated location information for determining the location of the predetermined portion of the original content designated by the user.

The original content extraction module 104 extracts the original content from the original content storage device 16. The original content extraction module 104 may extract only a portion designated by the user in the original content based on the designated position information.

Preferably, the designated location information is information indicating a predetermined point of a portion designated by a user in the original content. For example, as shown in FIG. 8, when the user designates 30 which is a part of the original content 20, the designated location information may be various points 22, 24, or 26 that may determine the location of the portion 30 of the original content 20. That is, the information indicating the starting point, the internal point or the end point of the part 30 can be used as the designated position information. Accordingly, the original content extraction module 104 extracts (1) the rear predetermined section a, or (2) the front predetermined section b and the rear predetermined section c, respectively, from points 22, 24, or 26 indicated by the designated location information, or ( 3) Only a portion designated by the user may be extracted by various methods such as extracting the front predetermined section d.

The length of the content after conversion provided to the mobile communication terminal 10 is preferably limited to the time that can be reproduced in the mobile communication terminal 10. In the current CDMA system, the length of the ringtone that the mobile communication terminal 10 can reproduce is about 5 seconds to about 10 seconds. Therefore, the original content extraction module 104 in the present embodiment processes the received original content into a length of about 5 to 10 seconds.

The content processing module 106 converts the content processed by the content extraction module 104 into a file format that can be reproduced in the mobile communication terminal 10. For example, the content processing module 106 converts the original content into a file type such as MMF, DAT, MA1, MA2, MA3, CMX, Genaral MIDI, NSND, etc., which can be reproduced by the mobile communication terminal 10.

The content processing module 106 may variously determine the capacity of the converted file in consideration of the performance of the mobile communication terminal 10. For example, the content processing module 106 variously selects and converts a sampling rate so that the content has a file capacity ranging from about 100 bytes to 30 Kbytes in response to the performance of the mobile communication terminal 10 (for example, playback performance of 4poly, 16poly, 40poly, etc.). May be performed. In this case, the content processing module 106 may receive in advance information on the performance of the mobile communication terminal 10 from the media player installed in the user terminal 12, and perform the conversion corresponding to the information. Furthermore, the content processing module 106 receives identification information of the mobile communication terminal 10 to which content is to be provided from the media player, extracts performance information of the mobile communication terminal 10 using the identification information, and then performs conversion based on the identification information. good. In this case, the identification information of the mobile communication terminal 10 may be, for example, a telephone number of the mobile communication terminal 10.

In addition, the content processing module 106 converts the original content received from the streaming into a WAV file format, and then converts the content into a file such as an MMF that can be reproduced by the mobile communication terminal 10. The file conversion technique is well known in the art to which the present invention pertains, and thus a detailed description thereof will be omitted.

In another embodiment, the original content extraction module 104 may extract the entire original content. In this case, it is preferable that the content processing module 106 performs the file conversion operation only on the portion designated by the user of the original content based on the designated position information.

The content delivery module 108 transmits the content converted by the content processing module 106 to a terminal designated by the user. For example, when the content is a ringtone, the content transmission module 108 transmits the converted content to the mobile communication terminal 10. In this case, the information receiving module 102 preferably receives identification information regarding the mobile communication terminal 10, for example, a phone number of the mobile communication terminal 10, from the user terminal 12 in advance.

In another embodiment, the content delivery module 108 may transmit the processed content to the user terminal 12. In this case, as described above, the user terminal 12 transmits the received content to the mobile communication terminal 10 connected through the data transmission line.

Next, as another embodiment, a case where the original content delivery module 110 is configured as the original content providing server 14 independently of the system 100 of the present invention will be described. The information receiving module 102 in the present embodiment further receives the original content identification information for identifying the original content from the user terminal 12. In addition, the content extraction module 104 transmits the received original content identification information to the original content providing server 14 and requests and extracts the transmission of the corresponding original content. The other operations are the same as in the above embodiment.

System 100 of the present invention is preferably implemented by programming a conventional general purpose computer system. However, of course, it is also possible to configure and implement dedicated hardware for the system 100 of the present invention.

In any case, each of the modules 102 to 110 included in the system 100 of the present invention configured as described above may perform data communication with each other via a bus, and may include software such as a widely known operating system or communication protocol ( (Not shown) and hardware (not shown) such as a central processing unit or a memory device may be used to perform known functions required to implement the technical idea of the present invention. Known components as described above and known functions performed by them are apparent to those skilled in the art, and thus detailed descriptions thereof will be omitted.

Furthermore, the system 100 of the present invention may be realized by a set of servers in which some or all of one or a combination of the modules 102 to 110 are implemented as servers which are independent hardware. This modification of hardware implementation is merely a design option for the practice of the present invention, and thus the detailed description thereof is omitted.

Hereinafter, a preferred embodiment of a method for providing multimedia content of the present invention will be described in detail with reference to FIGS. 9 and 10. Such a method may be examples of operations performed by the system 100 of the present invention. 9 is a flowchart schematically illustrating a method for providing multimedia content according to a preferred embodiment of the present invention.

First, the system 100 transmits original content desired by the user to the user terminal 12 (S202). In the present embodiment, the system 100 transmits the original content in a streaming manner. As another embodiment, when the original content delivery module 110 is configured as the original content providing server 14, the original content providing server 14 transmits the original content to the user terminal 12.

Next, the user designates a desired portion of the original content, and the system 100 receives designation position information for determining a position of a predetermined portion designated by the user from a media player installed in the user terminal 12 (S204). As another embodiment, when the original content delivery module 110 is configured as the original content providing server 14, the system 100 further receives original content identification information for identifying the original content selected by the user.

Next, the system 100 extracts a predetermined portion designated by the user from the original content storage device 16 based on the designated location information (S206). In another embodiment, the system 100 transmits the original content identification information and the designated location information received in S204 to the original content providing server 14, and extracts a predetermined portion designated by the user from the original content.

Next, the system 100 converts the content extracted to a predetermined length into a format that can be reproduced in the mobile communication terminal 10 or the wired communication terminal 50 in which the content is to be reproduced (S208).

Next, the system 100 transmits the content converted into a predetermined format to the terminal designated by the user (S210). For example, the system 100 may transmit the converted content to the mobile communication terminal 10, the wired communication terminal 50, or the user terminal 12 in response to the content.

Hereinafter, another embodiment of a method for providing multimedia content of the present invention will be described in detail with reference to FIG. 10. 10 is a flowchart schematically illustrating a method of providing multimedia content according to another embodiment of the present invention. Description of portions overlapping with the above embodiment will be omitted.

First, the system 100 or the original content providing server 14 transmits the original content desired by the user to the user terminal 12 (S302).

Next, the system 100 receives designation location information for determining the location of the predetermined portion from the user terminal 12 (S304). In another embodiment, the system 100 may further receive original content identification information for identifying the original content selected by the user.

Next, the system 100 extracts the entire original content from the original content storage device 16 (S306). As another embodiment, the system 100 transmits the original content identification information and the designated location information received in S304 to the original content providing server 14, and extracts the entire original content.

Next, the system 100 converts the extracted content into a format that can be reproduced in the mobile communication terminal 10 or the wired communication terminal 50 in which the content is to be reproduced for a predetermined portion designated by the user based on the designated location information (S308).

Next, the system 100 transmits the content converted into a predetermined format to the terminal designated by the user (S310). For example, the system 100 may transmit the converted content to the mobile communication terminal 10, the wired communication terminal 50, or the user terminal 12 in response to the content.

Although the present invention has been described in detail with reference to the preferred embodiment, it is not limited thereto, and various modifications can be made by those skilled in the art.

According to the present invention, it is possible for a user to provide multimedia content processed into a portion selected and designated by the user.

Further, according to the present invention, it is possible to provide multimedia content processed into a portion designated by a user without fear of unauthorized copying or distribution of the content.

1 is a diagram conceptually showing an example in which the system 100 according to an embodiment of the present invention is used.

2 conceptually illustrates an example of a content providing process by the system 100 of the present invention.

3 conceptually illustrates another example of a content providing process by the system 100 of the present invention.

4 conceptually illustrates another example in which system 100 in accordance with the preferred embodiment of the present invention is used.

5 conceptually illustrates another example of a content providing process by the system 100 of the present invention.

6 conceptually illustrates another example of a content providing process by the system 100 of the present invention.

7 is a block diagram conceptually illustrating a configuration of a system 100 according to an embodiment of the present invention.

8 is a diagram conceptually showing the structure of original content in order to explain the designated location information of the present invention;

9 is a flowchart schematically illustrating a method for providing multimedia content according to a preferred embodiment of the present invention.

10 is a flowchart schematically illustrating a method for providing multimedia content according to another embodiment of the present invention.

Claims (18)

In the multimedia content providing system for providing multimedia content to a user's mobile communication terminal through a wired or wireless communication network, A designated location information receiving module that receives designated location information that is information about a predetermined location of the content designated by the user while the multimedia content is streamed to a user's terminal; An original content extraction module for extracting a part or all of the original content which is the source of the content to be provided by the user from the storage device of the original content; A content processing module for converting a portion designated by the user from the extracted original content into a format suitable for the mobile communication terminal in which the content is to be played; And And a content transmission module for transmitting the processed content to be provided to a mobile communication terminal designated by a user. The method of claim 1, And the multimedia content is audio content for a ringtone or a ringback tone that is played when a call is connected to initiate a call. The method of claim 1, And the content processing module converts only a portion designated by the user from the extracted original content based on the designated position information. The method of claim 1, The original content extracting module is a multimedia content providing system for extracting the original content of the front and / or rear predetermined section on the basis of the point indicated by the designated position information. The method of claim 1, And the content processing module converts a portion corresponding to a front and / or rear predetermined section based on a point indicated by the designated location information in the original content into a format suitable for a terminal on which content is to be played. The method of claim 1, The information receiving module further receives identification information of a mobile communication terminal to which the processed content is to be transmitted from the user terminal. And the content transmission module transmits the processed content to the mobile communication terminal based on the identification information. The method of claim 1, The content transmission module, the multimedia content providing system for transmitting the processed content to the terminal of the user who transmitted the designated location information. The method of claim 1, The content transmission module is a multimedia content providing system for transmitting the processed content to a server providing a ringback tone service. The method of claim 1, And a raw content transmission module for transmitting the original content to the user terminal in a streaming manner so that a user can designate a desired portion of the original content. In the multimedia content providing method for providing multimedia content to a user's mobile communication terminal through a wired or wireless communication network, (1) while the multimedia content is being streamed to a user's terminal, receiving designated location information which is information about a predetermined location of the content designated by the user; (2) extracting a part or all of the original content that is the source of the content that the user wants to provide from the storage of the original content; (3) converting the portion of the extracted original content into a format suitable for the mobile communication terminal in which the content is to be played; And (4) transmitting the processed content to be provided to a mobile communication terminal designated by a user. The method of claim 10, The multimedia content is a multimedia content providing method of the audio content for the ringtone or ringback tone that is played when the call is connected to initiate the call. The method of claim 10, In the step (3), converting only the portion designated by the user from the extracted original content into a format suitable for a terminal on which content is to be reproduced, based on the designated position information. The method of claim 10, In the step (2), the multimedia content providing method for extracting the original content of the predetermined section forward and / or rearward based on the point. The method of claim 10, In the step (3), the multimedia content providing method for converting the portion of the original content corresponding to the front and / or rear predetermined section based on the point into a format suitable for the terminal on which the content is to be played. The method of claim 10, (5) receiving identification information of the mobile communication terminal to which the processed content is to be transmitted from the user terminal, In the step (4), transmitting the processed content to the mobile communication terminal through a mobile communication network based on the identification information. The method of claim 10, In the step (4), the multimedia content providing method for transmitting the processed content to the terminal transmitting the specified position information. The method of claim 10, In the step (4), the multimedia content providing method for transmitting the processed content to a server providing a ringback tone service. The method of claim 10, (7) transmitting the original content to the user terminal in a streaming manner so that a user can designate a desired portion of the original content.