KR20050110187A - Method and apparatus for advertizing using mobile contents - Google Patents

Abstract

The present invention relates to an advertising method and apparatus using mobile content. The method includes the steps of receiving a call connection request signal from a user terminal, transmitting a call connection response signal to the user terminal in response to the call connection request signal, and using a call channel formed by the call connection response signal. Transmitting to the user terminal, receiving a DTMF signal from the user terminal, extracting content information corresponding to the DTMF signal, and transmitting a service request signal corresponding to the content information to the content providing server. The request signal includes the identifier of the user terminal.

Description

Advertising method and apparatus using mobile content {Method and apparatus for advertizing using mobile contents}

The present invention relates to an advertising method and apparatus using mobile contents, and in particular, a ringback tone replacement sound service, a call back tone service, a ringtone service, The present invention relates to a method and apparatus for easily changing to a sound source of a karaoke service, a music letter service, a MOD service, and a VOD service.

Conventional techniques for marketing advertising, including film promotion and new song promotion, were only one-way methods of unilaterally speaking to the public. Therefore, in order to enhance the effect of advertising, there are time and space constraints that require the exposure of advertising sound sources to a large number of masses.

With the development of the mobile communication business, a service that allows a user to select a ringback tone substitute sound to replace the existing uniformly provided ringback tone has been exploding in popularity. In addition to the ringback tone replacement service, subscribers of various value-added services, such as call background sound service, ringtone service, karaoke service, music letter service, MOD service, and VOD service, are steadily increasing. However, in order to change the sound source of the conventional additional service, a user accesses a specific site or ARS and selects and changes a desired sound source. Therefore, there is a disadvantage in that the user can not change the sound source immediately listening to the sound source of the additional service while listening to the advertising sound source of the genre of interest.

An object of the present invention for solving the above problems is to provide a method and apparatus for setting a sound source that the mobile communication subscriber is listening in real time as a sound source of various content services while listening to the advertising sound source through a phone call. .

Another object of the present invention is to set up a content service using an advertisement sound source that can be used as an advertisement technique such as promoting a new song and opening movie to users who assign an advertisement sound source to a specific number and access the number. It is to provide a device.

Another object of the present invention is to provide a method and apparatus for setting a content service using an advertising sound source that can be used as an active advertising means by setting an additional service sound source in real time while listening to an advertising sound source of a genre of interest. .

Another object of the present invention is to provide a method and apparatus for setting a content service using an advertisement sound source in which an advertisement sound source can be spread and spread exponentially to various mobile communication subscribers through various contents of the mobile communication to maximize the advertisement effect. I would like to.

In order to achieve the above object, according to an aspect of the present invention, a method for setting a content service using an advertising sound source in an ARS system coupled with a user terminal and a content providing server through a wired or wireless communication network, the call from the user terminal Receiving a connection request signal, transmitting a call connection response signal to the user terminal in response to the call connection request signal, and using the call channel formed by the call connection response signal, a preset advertisement sound source to the user terminal Transmitting a service request signal corresponding to the content information to the content providing server, the method comprising the steps of: transmitting to the content providing server, receiving a DTMF signal from the user terminal, extracting content information corresponding to the DTMF signal, and transmitting the service request signal corresponding to the content information. The service request signal is an expression of the user terminal And, wherein the content providing server sets a content service corresponding to the service request signal to the user terminal based on the identifier. Can be provided.

According to another aspect of the present invention, a method for setting a content service using an advertisement sound source in an ARS system coupled with a user terminal and a content providing server through a wired or wireless communication network, receiving a call connection request signal from the user terminal Transmitting a call connection response signal to the user terminal in response to the call connection request signal; transmitting a preset advertisement sound source to the user terminal using a call channel formed by the call connection response signal; Receiving a DTMF signal from a terminal and transmitting a short message to the terminal in response to the DTMF signal, wherein the short message includes URL information for accessing the content providing server. The terminal provides the content based on the short message It is possible to provide a method for setting a content service using an advertisement sound source, wherein the content service is set up by connecting to a server.

In a preferred embodiment, the content service includes at least one of a ringback tone replacement service, a ringtone service, a call backing service, a karaoke service, a music letter service, a wake-up call service, a music on demand service, and a video on demand service. It is characterized by any one. In addition, the content information is characterized in that extracted by the information of the service shortcut pre-stored in the memory of the ARS system. In addition, the service request signal is characterized in that it comprises the advertisement sound source information. In addition, the short message may include the advertisement sound source information.

According to another aspect of the present invention, in the ARS system for setting up a content service using an advertisement sound source in combination with a user terminal and a content providing server through a wired or wireless communication network, means for receiving a call connection request signal from the user terminal, Means for transmitting a call connection response signal to the user terminal in response to the call connection request signal, means for transmitting a preset advertisement sound source to the user terminal using a call channel formed by the call connection response signal, and the user terminal Means for receiving a DTMF signal from the device, means for extracting content information corresponding to the DTMF signal, and means for transmitting a service request signal corresponding to the content information to the content providing server, wherein the service request signal is a value of the user terminal. Includes an identifier, wherein the content Providing server may provide an ARS system, characterized in that with respect to the user terminal on the basis of the identifier set the content service corresponding to the service request signal.

According to another aspect of the present invention, in the ARS system for setting up a content service using an advertisement sound source in combination with a user terminal and a content providing server through a wired or wireless communication network, means for receiving a call connection request signal from the user terminal, Means for transmitting a call connection response signal to the user terminal in response to the call connection request signal, means for transmitting a preset advertisement sound source to the user terminal using a call channel formed by the call connection response signal, and the user terminal Means for receiving a DTMF signal from the device and means for transmitting a short message to the terminal in response to the DTMF signal, wherein the short message includes URL information for accessing the content providing server. The content providing server based on the short message Access to it is possible to provide the ARS system, characterized in that to set a contents service.

According to another aspect of the present invention, in the ARS system for setting up a content service using an advertisement sound source in combination with a user terminal and a content providing server through a wired or wireless communication network, in combination with the memory and the memory where the program is stored A processor for executing a program, wherein the processor receives, by the program, a call connection request signal from the user terminal, transmits a call connection response signal to the user terminal in response to the call connection request signal, and By using a call channel formed by a call connection response signal, a predetermined advertising sound source is transmitted to the user terminal, a DTMF signal is received from the user terminal, content information corresponding to the DTMF signal is extracted, and the content information is transmitted to the user terminal. The corresponding service request signal to the content Transmit to a providing server, wherein the service request signal includes an identifier of the user terminal, wherein the content providing server sets up a content service corresponding to the service request signal for the user terminal based on the identifier. An ARS system can be provided.

According to another aspect of the present invention, in the ARS system for setting up a content service using an advertisement sound source in combination with a user terminal and a content providing server through a wired or wireless communication network, in combination with the memory and the memory where the program is stored A processor for executing a program, wherein the processor receives, by the program, a call connection request signal from the user terminal, transmits a call connection response signal to the user terminal in response to the call connection request signal, and Transmit a predetermined advertising sound source to the user terminal using a call channel formed by a call connection response signal, receive a DTMF signal from the user terminal, and transmit a short message to the terminal in accordance with the DTMF signal, wherein The short message is the content providing server Including the URL information for accessing - the user terminal can provide an ARS system, characterized in that connected to the content providing server on the basis of the set short message service content.

Next, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram showing the configuration of an apparatus for setting a content service using an advertisement sound source according to an embodiment of the present invention.

Referring to FIG. 1, a content service setting system according to the present invention includes a user terminal 101, an ARS system 105, a content providing server 107, and a short message service center 109.

The user terminal 101 is used to make a telephone call through the wired / wireless communication network 103 to the telephone number of the ARS system 105 exposed on the ground. The user terminal 101 has an input device and performs a function of transmitting a DTMF signal to the ARS system 105 for setting a desired content service while the ARS system 105 transmits an advertisement sound source. The user terminal 101 includes a landline phone, a mobile phone, a PDA phone, a smart phone, a notebook computer, a tablet PC, and the like. When the user terminal 101 is a terminal supporting mobile communication, a short message is received from the ARS system 105 via the short message service center 109, and the URL is included in the short message. And a function of accessing a content providing server using a locator.

The ARS system 105 performs a function of automatically receiving a call from the user terminal 101 and then outputting a preset advertisement sound source to the user terminal 101. When the ARS system 105 receives a DTMF signal from the user terminal 101, the ARS system transmits a content service request signal to the content providing server 107 for setting a content service or changing a sound source corresponding to the received DTMF signal. The method may further include a function of transmitting a short message to the user terminal 101 to access the content providing server.

The content providing server 107 performs a function of providing various contents including a ringback tone replacement sound service, a call background sound service, a ringtone service, a karaoke service, a music letter service, a MOD service, and a VOD service in an existing wireless communication network. .

The short message service center 109 has a function of an existing wireless communication network as it is, and receives a short message transmission request signal from the ARS system 105 and includes a URL of a content providing server to the user terminal 101. It further performs the function of sending a message.

Referring to the above configuration, a method of setting a content service using an advertisement sound source according to an exemplary embodiment of the present invention will be described schematically. First, the operator who wants the advertisement provides the advertisement sound source to the ARS system 105 and exposes the telephone number of the ARS system to the ground through the advertisement. Those interested in the content of the advertisement dials the ARS system 105 using the user terminal 101 and listens to the advertisement sound source provided by the ARS system 105. In order to set the advertisement sound source as the sound source of the content service of the user terminal 101, the user terminal 101 transmits a DTMF signal to the ARS system 105 by using a predetermined hot key. The ARS system 105 determines the type of content service corresponding to the DTMF signal and transmits a content service request signal for setting the advertisement sound source to the content service sound source of the user terminal 101 to the content providing server 107. Alternatively, the ARS system 105 generates a short message for automatically connecting to a content providing server according to the DTMF signal, and transmits the short message to the user terminal 101 via the short message service center 109. The user terminal 101 automatically connects to the content providing server 107 using the short message. Thereafter, the content providing server 107 receives the service request signal from the connected user terminal 101 according to the content service request signal received from the ARS system 105 or through a short message and transmits the advertisement sound source to the user terminal ( Set to the content service sound source (101).

2 is a flowchart illustrating a procedure for setting a content service using an advertisement sound source according to an exemplary embodiment of the present invention.

Referring to FIG. 2, first, an operator who wants advertisements such as new song promotion and movie promotion exposes the telephone number of the ARS system to the ground through newspapers and posts (step 201). Thereafter, a user of the user terminal interested in the content of the advertisement makes a call to the ARS system using the user terminal (step 203). The ARS system automatically receives a call from the user terminal and then transmits a preset advertisement sound source to the user terminal (step 205). Here, the advertisement sound source may include a plurality of sound sources such as new songs or movie music, and any sound source among a plurality of sound sources may be randomly selected, and may be sequentially selected in order. If the user wants to set or change the sound source as the sound source of the content service while the user wants to listen to the advertisement sound source, the DTMF signal is transmitted to the ARS system by using a predetermined hot key (step 207). The ARS system transmits a service request signal to a content providing server for determining a content service corresponding to the DTMF signal and setting the sound source information as a content service, and the content providing server provides a content service based on the service request signal. The setting is changed (step 209).

3 is a signal flow diagram illustrating a procedure of setting a content service using an advertisement sound source according to an exemplary embodiment of the present invention.

Referring to FIG. 3, first, a user terminal transmits a call connection request signal to a wired / wireless communication network to make a call to an ARS system using a telephone number acquired through the ground or the like (step 301). The wired / wireless communication network transmits a call connection request signal to an ARS system in response to the call connection request signal (step 303). The ARS system automatically establishes a call path with the user terminal in response to the call connection request signal, extracts a prestored advertisement sound source, and sends the same to the user terminal (step 305). The user terminal transmits a DTMF signal to the ARS system by using a predetermined hot key to set the advertisement sound source as a content service sound source while receiving the advertisement sound source (step 307). The ARS system extracts corresponding content service information from the DTMF signal received from the user terminal (step 309). The content service information includes information of the advertisement sound source and a type of content service. The ARS system transmits a content service request signal for the user terminal to a content providing server based on the content service information (step 311). The content providing server sets the advertisement sound source as the sound source of the content service for the user terminal based on the content service request signal (step 313).

4 is a flowchart illustrating a procedure for setting a content service using an advertisement sound source according to another exemplary embodiment of the present invention.

Referring to FIG. 4, first, an operator who wants advertisements such as new song promotion and movie promotion exposes the telephone number of the ARS system to the ground through newspapers and posts (step 401). Thereafter, the user of the user terminal interested in the content of the advertisement makes a call to the ARS system using the user terminal (step 403). The ARS system automatically receives a call from the user terminal and then transmits a preset advertisement sound source to the user terminal (step 405). Here, the advertisement sound source may include a plurality of sound sources such as new songs or movie music, and any sound source among a plurality of sound sources may be randomly selected, and may be sequentially selected in order. While the user listens to the advertisement sound source and transmits a DTMF signal to an ARS system using a pre-promised code to receive a short message for automatically accessing a content providing server managing the sound source while a desired sound source is output (step) 407). The ARS system generates a short message for automatically accessing a content providing server and transmits the short message to the user terminal (step 409). Here, the short message includes a URL of a content providing server. The user terminal automatically connects to a content providing server using the short message (step 411). Thereafter, the user terminal sets the advertisement sound source as the sound source of its content service according to the guidance of the content providing server (step 413).

5 is a signal flow diagram illustrating a procedure for setting a content service using an advertisement sound source according to another exemplary embodiment of the present invention.

Referring to FIG. 5, first, a user terminal transmits a call connection request signal to a wired / wireless communication network to make a call to an ARS system using a telephone number acquired through the ground or the like (step 501). The wired / wireless communication network transmits a call connection request signal to an ARS system in response to the call connection request signal (step 503). The ARS system automatically establishes a call path with the user terminal in response to the call connection request signal, extracts a prestored advertisement sound source, and sends the same to the user terminal (step 505). The user terminal transmits a DTMF signal to the ARS system by using a predetermined shortcut key to receive a short message for automatically accessing a content providing server managing the advertisement sound source while receiving the advertisement sound source (step 507). . The ARS system transmits a short message request signal to a short message service center to transmit a short message to the user terminal to access the content providing server (step 509). The short message service center transmits a short message to the user terminal in response to the short message request signal (step 511). Here, the short message includes a URL of a content providing server. The user terminal attempts to automatically connect to the content providing server using the short message (step 513). Thereafter, the content providing server transmits a guide message for setting the advertisement sound source as a sound source of a content service to the user terminal (step 515). The user terminal transmits a content request signal to a content providing server according to the guide message to set the advertisement sound source as a sound source of a desired content service (step 517). Thereafter, the content providing server sets up a content service for the user terminal according to the content request signal (step 519).

6 is a block diagram showing an ARS system according to an embodiment of the present invention.

Referring to FIG. 6, the ARS system may include a memory system 620, at least one central processing unit (CPU) 610, an input device 630, and a communication device 640 coupled thereto to perform high-speed operation. ) May be included.

The central processing unit 610 includes an Arithmetic Logic Unit (ALU) 612 for performing calculations, a register 614 for temporary storage of data and instructions, and a controller 616 for controlling the operation of the ARS system. The central processing unit 610 includes Digital, Alpha, MIPS Technology, MIPS, such as NEC, IDT, Siemens, Intel and Cyrix, AMD, and Nexgen. It could be a processor with a variety of architectures, such as the company's x86 and IBM's and Powerola's PowerPC.

The memory system 620 generally includes a high speed main memory 622 in the form of a storage medium such as random access memory (RAM) and read only memory (ROM), floppy disk, hard disk, tape, CD-ROM, flash memory, and the like. A secondary memory 624 in the form of a long-term storage medium and a device for storing data using electrical, magnetic, optical or other storage media. In addition, the main memory 622 may include a video display memory for displaying an image through the display device.

In addition, the input device 630 includes a keyboard, a mouse, and the like. The mouse may include, for example, a physical transducer such as a touch screen or a microphone. The communication device 640 includes a communication interface for communicating with a content providing server and a switch of a wired / wireless communication network.

7 is a module configuration diagram of an ARS system according to an embodiment of the present invention.

Referring to FIG. 7, the ARS system stores a transmission / reception processing module 732 for processing wired / wireless communication with a content providing server and a switch of a wired / wireless communication network, an advertisement sound source, and outputs an advertisement sound source when a call is received from a user terminal. The advertisement sound source management module 734, the DTMF signal processing module 736 for receiving the DTMF signal from the user terminal to extract the content information, and the short message generation for generating the short message to be sent to the user terminal for automatic connection to the content providing server. Module 738 may be included. Looking at the overall configuration of the ARS system according to an embodiment of the present invention through such an application module as follows.

The ARS system can use various operating systems (OS) as the OS of the system. The OS provides a high level command to an application program interface (API) 700 to control the operation of each application module 730.

The ARS system includes a high level instruction processor 710 for identifying each application module 730 corresponding to the high level instruction provided from the API 700, decoding the high level instruction, and providing the decoded high level instruction to a corresponding place. The application module controller 720 controls the operation of the application module 730 according to the command provided from the high level command processor 710. That is, the high level instruction processing unit 710 identifies whether there is an application module 730 corresponding thereto according to the high level instruction provided through the API 700, and corresponds to the case where the corresponding application module 730 exists. The decoded command is recognized by the application module 730 and transmitted to the corresponding mapping unit or the message transmission is controlled. Here, the application module 730 includes a transmission / reception processing module 732, an advertisement sound source management module 734, a DTMF signal processing module 736, and a short message generating module 738. The application module controller 720 includes mapping units 721, 723, 725, and 727 and interface units 722, 724, 726, and 728 for each application module, respectively.

The transmission / reception processing module mapping unit 721 may receive a high level command for performing wired / wireless communication with the content providing server or the user terminal from the high level command processing unit 710, and may process the transmission / reception processing module 732. Maps to a device level command and provides it to the transmit / receive processing module 732 via the transmit / receive processing module interface 722. In addition, the transmission and reception processing module 732 may include a physical transmission interface for data transmission and reception with the content providing server as needed. In this case, the physical transport interface includes a communication interface such as SS7 voice network interworking interface or TCP / IP network interworking interface.

The advertisement sound source management module mapping unit 723 stores the advertisement sound source and outputs the advertisement sound source when a call is received from the user terminal. That is, the advertisement sound source management module mapping unit 723 receives a high level command for storing and outputting the advertisement sound source sound from the high level command processor 710, and the device level command recognized by the advertisement sound source management module 734. And to provide it to the advertisement sound source management module 734 through the advertisement sound source management module interface 724.

The DTMF signal processing module mapping unit 725 receives a DTMF signal from the user terminal and extracts content information. That is, the DTMF signal processing module mapping unit 725 receives a high level command for processing the DTMF signal received from the user terminal from the high level command processing unit 710, so that the DTMF signal processing module 736 can recognize the device. Maps to a level command and provides it to the DTMF signal processing module 736 via the DTMF signal processing module interface 726.

The short message generating module mapping unit 727 generates a short message to be transmitted to the user terminal for automatically accessing the content providing server. That is, the short message generating module mapping unit 727 receives a high level command for generating a short message from the high level command processing unit 710 and maps it to a device level command that the short message generating module 738 can recognize. , To the short message generating module 738 via the short message generating module interface 728.

8 is a diagram for explaining a shortcut definition for setting a content service using an advertisement sound source according to an exemplary embodiment of the present invention.

Referring to FIG. 8, the user terminal may use a shortcut key to set an advertisement sound source provided by the ARS system as a sound source of a content service such as a title song, ringback tone replacement sound, ringtone, call background sound, music letter, MOD, VOD, etc. use. For example, a shortcut key for setting a content service using an advertisement source is a shortcut key '1 *' for setting an advertisement source as a ringback tone replacement sound source of a user terminal, and a shortcut key '2 *' for setting a ringtone sound source. 3, hotkey '3 *' to set call background sound source, hotkey '4 *' to set music letter sound source, hotkey '5 *' to set MOD sound source, hotkey to set VOD sound source You can use '6 *' and a shortcut '1 #' to receive a short message to access the content providing server.

The above-described shortcut key definitions and usage examples are summarized in Table 1 below. The shortcut key definition or service definition for setting the content service using the advertisement sound source according to the present invention may be changed by the service operation, and may be extended as the service is added. In addition, the subscriber of the user terminal can freely change and set a shortcut for setting the content service using the advertising sound source within the range allowed by the service operator.

DTMF shortcuts Service history 1 + * Set to Ringback Tone 2 + * Set as ringtone source 3 + * Set call background sound 4 + * Music letter set with sound source 5 + * Set to MOD source 6 + * Set to VOD source 1 + # Receive short message

As shown in Table 1, according to the content service setting method according to the present invention, the user terminal receives an advertisement sound source using a specific DTMF shortcut while receiving an advertisement sound source transmitted from the ARS system while talking to the ARS system. You can immediately set and change the content service sound source.

9 is a view for explaining a content spreading method according to an embodiment of the present invention.

Referring to FIG. 9, first, the user terminal 101 accesses an ARS system and sets and changes an advertisement sound source as a sound source of a content service such as a ringback tone replacement sound service and a call background sound service. Thereafter, the terminal A 901 hears the advertisement sound source as a ringback tone replacement sound, a call background sound, etc. while talking on the phone with the user terminal 101. The terminal A 901 receives the short message for callback for setting or changing the advertisement sound source as its own content service sound source or accessing the content providing server 107 using the shortcut key described with reference to FIG. 8 and receiving the short message. After connecting to the content providing server 107 by using the content service can be set and changed. The advertisements which are the content service sound sources of the user terminal 101 or the terminal A 901 while the terminal B 903 and the terminal C 905 are in a call with the user terminal 101 or the terminal A 901 by the above method. The sound source can be set and changed as its own content service sound source. As the above process is repeated, the advertisement sound source may be set and changed as sound sources of content services of various user terminals, and may be expanded exponentially and spread among user terminals.

FIG. 10 is a diagram illustrating a method of setting a sound source set as a ringback tone substitute sound of a user terminal as a content service sound source of another user terminal according to an exemplary embodiment of the present invention. In order to understand the present embodiment, in Fig. 10, sequence numbers 1 to 9 are indicated. The other user terminal is referred to as a caller and the user terminal as a called party.

Referring to FIG. 10, when a caller makes a call to a caller who sets an advertisement sound source as a ringback tone replacement tone, the caller receives a ringback tone replacement tone of the called party according to the ringback tone replacement tone service scenario. At this time, if you like the ringback tone substitute sound of the called party and wants to change to the content service sound source, ① the caller inputs the service sound source DTMF hotkey at the calling terminal. ② The service IP server detects the corresponding shortcut key. ③ The service IP server detects the caller's phone number (caller MIN), the caller's phone number (caller MIN), ringback tone substitute tone code, and DTMF shortcut information. Send to service providing system. For example, the service sound source shortcut is 1 # for ringback tone replacement, 2 # for background sound change, 3 # for ringtone change, 4 # for music letter change, 5 # for MOD change, and 6 # for VOD change. The service providing system also includes a gateway (G / W) as a service providing apparatus according to the present invention.

Next, the service providing system analyzes the data received from the service IP server. That is, the service providing system analyzes at least the DTMF shortcut and transmits the customer information and the sound source information to the ringback tone substitute sound service MCP in order to know the sound source information of the called party, for example, the singer and the title. ⑤ Ringback tone replacement sound service MCP extracts the name of the mantissa and song of the ringback tone replacement tone code and transmits it to the service providing system.

(6) The service providing system requests a sound source code corresponding to the artist name and title to be used for an additional service for changing a sound source according to a caller's request to a CP server interworking for a service according to the present invention. ⑦ In response to this request, the CP server extracts the sound source code and transmits it to the service providing system. ⑧ The service providing system requests the setting and change of the sound source to the corresponding additional service providing MCP providing the additional service of the caller using the received sound source code.

9. The additional service providing MCP that receives the sound source change request signal from the service providing system changes the service setting information set for the caller. At this time, the additional service providing MCP requests the SCP to change the sound source for the ringback tone replacement sound of the caller if the service to be changed is the ringback tone replacement sound. After that, the i-service providing system can notify the sender of the sound source change result by SMS. If the caller is not subscribed to the service at this time, the service providing system requests WISE (CS) to register a new customer for the caller, automatically subscribes the caller to the service, and briefly announces the result of the sound change with the subscription. You can notify the message service (SMS). After the call, the caller can access the ARS through the callback number or URL address in the SMS to confirm the service subscription, sound source listening, and sound source change.

FIG. 11 is a diagram illustrating a method of setting a sound source set as a ringback tone substitute sound of a user terminal as a content service sound source of another user terminal that is a subscriber of another communication network according to another exemplary embodiment of the present invention. In order to understand the present embodiment, the sequence numbers 1 to 9 are shown in FIG. 11. The other user terminal is referred to as a caller and the user terminal as a called party.

Referring to FIG. 10, when a caller makes a call to a called party who sets an advertisement sound source as a ringback tone replacement tone, the caller receives a ringback tone replacement tone of the called party according to the ringback tone replacement tone service scenario. At this time, if the receiver wants to change the ringback tone replacement sound to his / her own service sound source, ①The caller needs to change the service source DTMF hotkey, for example, ringback tone replacement sound, negotiated between the mobile operators at the calling terminal. Enter # '. Then, ② the service IP server in the telecommunications provider network (first telecommunications provider network) to which the called party detects the shortcut. And (3) The service IP server provides the first service providing system in the first carrier network with information of the caller telephone number (caller MIN), the caller telephone number (caller MIN), ringback tone substitute tone code DTMF shortcut information, which is information collected for the current service. To send.

Next, the first service providing system receiving the collection information from the service IP server analyzes the data received from the service IP server (DTMF key analysis) and transmits the ringback tone substitute tone MCP (second MCP) of the called party. The second MCP extracts the mantissa name and the song name of the ringback tone substitute tone code and transmits it to the first service providing system. Then, ⑤ the first service providing system is a second service providing system in the telecommunication service provider network (second telecommunication service provider network) to which the caller subscribed, collecting information (caller / recipient information including caller MIN / recipient MIN) and ringing of the called party. Transmits the name of the mantissa and the song name of the backtone substitute sound.

Next, ⑥ the second service providing system interoperates with the MCP of the corresponding service (for example, the caller's ringback tone replacement tone MCP (first MCP)] to transmit the service subscription information and sound source information to the ringback tone replacement tone of the called party. Request the sound source code of the singer name and song name for the song. ⑦ The second service providing system transmits the sound source information including the sound source code of the singer name and the song name to the CP server in the second communication provider network to receive a new sound source code to be used for the caller's additional service. Thereafter, the second service providing system requests the first MCP to change the service sound source using the caller information and the received new sound source code. If the caller is an out-of-service subscriber, the service providing system automatically handles the ringback tone replacement service subscription for the caller. 9. The first MCP requests the SCP server to change the sound source of the calling terminal subscriber. In addition, the second service providing system transmits the charging information to the IDR server for billing settlement, and then notifies the calling terminal of the result of the sound source change by SMS. If the caller is not subscribed to the service at this time, the second service providing system automatically subscribes the caller to the service, and notifies the calling terminal of the subscription and the change with SMS. After the call, the caller may access the CP ARS to check the sound source and the sound source change.

The advertisement sound source set as the ringback tone substitute sound of the user terminal may be easily set as the content service sound source of another user terminal by the method described with reference to FIGS. 10 and 11. As the above process is repeated many times, the advertisement sound source may be propagated exponentially among various user terminals.

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

According to the present invention, there is an effect that a mobile communication subscriber can set a sound source that is being listened to in real time while listening to an advertisement sound source through a phone call as a sound source of various content services.

According to the present invention, an advertiser has an effect of being used as an advertisement technique such as promoting a new song or opening movie to users who allocate an advertisement sound source to a specific number and access the number.

According to the present invention, the user can be used as an active advertising means by setting the content service sound source in real time while listening to the advertising sound source of the genre of interest.

Another object of the present invention is that the advertising sound source can be spread and spread exponentially to various mobile communication subscribers through various contents of the mobile communication to maximize the advertising effect.

1 is a view showing the configuration of an apparatus for setting a content service using an advertisement sound source according to an embodiment of the present invention.

2 is a flowchart illustrating a procedure for setting a content service using an advertisement sound source according to an exemplary embodiment of the present invention.

3 is a signal flow diagram illustrating a procedure for setting a content service using an advertisement sound source according to an embodiment of the present invention.

4 is a flowchart illustrating a procedure for setting a content service using an advertisement sound source according to another exemplary embodiment of the present invention.

5 is a signal flow diagram illustrating a procedure for setting a content service using an advertisement sound source according to another exemplary embodiment of the present invention.

6 is a block diagram showing an ARS system according to an embodiment of the present invention.

7 is a module configuration diagram of an ARS system according to an embodiment of the present invention.

8 is a view for explaining a shortcut definition for setting a content service using an advertising sound source according to an embodiment of the present invention.

9 is a view for explaining a content spreading method according to an embodiment of the present invention.

10 is a view for explaining a method of setting a sound source set as a ringback tone substitute sound of a user terminal as a content service sound source of another user terminal according to an exemplary embodiment of the present invention.

FIG. 11 is a view for explaining a method of setting a sound source set as a ringback tone substitute sound of a user terminal as a content service sound source of another user terminal that is a subscriber of another communication network according to another exemplary embodiment of the present invention; FIG.

<Explanation of symbols for the main parts of the drawings>

101: user terminal

105: ARS system

107: content providing server

Claims (10)

In the method of setting the content service using the advertising sound source in the ARS system coupled with the user terminal and the content providing server through a wired or wireless communication network, Receiving a call connection request signal from the user terminal; Transmitting a call connection response signal to the user terminal in response to the call connection request signal; Transmitting a preset advertising sound source to the user terminal by using a call channel formed by the call connection response signal; Receiving a DTMF signal from the user terminal; Extracting content information corresponding to the DTMF signal; And Transmitting a service request signal corresponding to the content information to the content providing server, wherein the service request signal includes an identifier of the user terminal. Including but not limited to: The content providing server sets a content service corresponding to the service request signal for the user terminal based on the identifier. Method for setting a content service using the advertising sound source characterized in that. In the method of setting the content service using the advertising sound source in the ARS system coupled with the user terminal and the content providing server through a wired or wireless communication network, Receiving a call connection request signal from the user terminal; Transmitting a call connection response signal to the user terminal in response to the call connection request signal; Transmitting a preset advertising sound source to the user terminal by using a call channel formed by the call connection response signal; Receiving a DTMF signal from the user terminal; And Transmitting a short message to the terminal in response to the DTMF signal, wherein the short message includes URL information for accessing the content providing server; Including but not limited to: The user terminal is connected to the content providing server based on the short message to set a content service Method for setting a content service using the advertising sound source characterized in that. The method according to claim 1 or 2, The content service is at least one of a ringback tone replacement sound service, a ringtone service, a call background sound service, a karaoke service, a music letter service, a wake-up call service, a music on demand (MOD) service, and a video on demand (VOD) service. Method for setting a content service using the advertising sound source characterized in that. The method according to claim 1 or 2, The content information is extracted by the information of the service shortcut key previously stored in the memory of the ARS system Method for setting a content service using the advertising sound source characterized in that. The method of claim 1, The service request signal includes the advertisement sound source information. Method for setting a content service using the advertising sound source characterized in that. The method of claim 2, The short message includes the advertisement sound source information. Method for setting a content service using the advertising sound source characterized in that. In the ARS system for setting the content service using the advertising sound source in combination with the user terminal and the content providing server through a wired or wireless communication network, Means for receiving a call connection request signal from the user terminal; Means for transmitting a call connection response signal to the user terminal in response to the call connection request signal; Means for transmitting a preset advertising sound source to the user terminal using a call channel formed by the call connection response signal; Means for receiving a DTMF signal from the user terminal; Means for extracting content information corresponding to the DTMF signal; And Means for transmitting a service request signal corresponding to the content information to the content providing server, wherein the service request signal includes an identifier of the user terminal. Including, The content providing server sets a content service corresponding to the service request signal for the user terminal based on the identifier. ARS system characterized in that. In the ARS system for setting the content service using the advertising sound source in combination with the user terminal and the content providing server through a wired or wireless communication network, Means for receiving a call connection request signal from the user terminal; Means for transmitting a call connection response signal to the user terminal in response to the call connection request signal; Means for transmitting a preset advertising sound source to the user terminal using a call channel formed by the call connection response signal; Means for receiving a DTMF signal from the user terminal; And Means for sending a short message to the terminal in response to the DTMF signal, wherein the short message includes URL information for accessing the content providing server; Including, The user terminal is connected to the content providing server based on the short message to set a content service ARS system characterized in that. In the ARS system for setting the content service using the advertising sound source in combination with the user terminal and the content providing server through a wired or wireless communication network, A memory in which a program is stored; A processor coupled to the memory to execute the program; The processor by the program, Receives a call connection request signal from the user terminal, transmits a call connection response signal to the user terminal in accordance with the call connection request signal, and uses the call channel formed by the call connection response signal to preset advertising sound source Transmit to the user terminal, receive a DTMF signal from the user terminal, extract content information corresponding to the DTMF signal, and transmit a service request signal corresponding to the content information to the content providing server, wherein the service The request signal includes an identifier of the user terminal, wherein the content providing server sets a content service corresponding to the service request signal for the user terminal based on the identifier; ARS system characterized in that. In the ARS system for setting the content service using the advertising sound source in combination with the user terminal and the content providing server through a wired or wireless communication network, A memory in which a program is stored; A processor coupled to the memory to execute the program; The processor by the program, Receives a call connection request signal from the user terminal, transmits a call connection response signal to the user terminal in accordance with the call connection request signal, and uses the call channel formed by the call connection response signal to preset advertising sound source Transmit to the user terminal, receive a DTMF signal from the user terminal, and transmit a short message to the terminal in response to the DTMF signal, wherein the short message includes URL information for accessing the content providing server. And setting the content service by accessing the content providing server based on the short message. ARS system characterized in that.