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KR20040078798A - Electronic commerce system to seal up information - Google Patents

Electronic commerce system to seal up information Download PDF

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KR20040078798A
KR20040078798A KR1020030013664A KR20030013664A KR20040078798A KR 20040078798 A KR20040078798 A KR 20040078798A KR 1020030013664 A KR1020030013664 A KR 1020030013664A KR 20030013664 A KR20030013664 A KR 20030013664A KR 20040078798 A KR20040078798 A KR 20040078798A
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information
product
shopping mall
transaction
price
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안상진
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안상진
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Abstract

본 발명은 상품의 일부정보(상품명,상품사진,상품상세정보)를 밀봉하고, 나머지 공개정보(할인된가격,상품분류,재고수량,판매일정 등)를 공개함으로써, 소비자에게 할인된 가격을 제시할 수 있으며, 소비자는 밀봉된 정보를 보기 위해서는 일부분의 금액을 지불해야 하고, 한정된 재고수량을 얻기 위해 광고를 보고 퀴즈를 풀어야 하므로 판매자는 이득을 창출하는 전자상거래 시스템이다.The present invention seals some information (product name, product picture, product detail information) of the product, and discloses the rest of the public information (discount price, product classification, inventory quantity, sales schedule, etc.) to present a discounted price to the consumer The consumer is a profitable e-commerce system because consumers must pay a small amount of money to see the sealed information and watch the ads and take quizzes to obtain a limited inventory.

이것을 실현하기 위해서는 인터넷 쇼핑몰의 상품에 대한 상품분류, 할인된 가격, 재고수량, 판매일정을 제시하는 단계; 상기 쇼핑몰에 게시된 상품에 대한 정보를 쇼핑몰 시스템은 각 회원의 전자메일이나 기타 통신수단을 통해 전송하여 알리는 단계; 상기에서 전송된 상품에 대한 공개정보를 획득하고 각 회원은 인터넷을 통해 쇼핑몰에 접속하여 구매여부를 판단한 후 밀봉된 일부정보를 클릭 하는 단계; 상기에서 밀봉된 일부정보를 확인하기 위하여 결제하는 단계; 상기에서 결제 완료 후 밀봉된 일부정보(상품명, 상품사진, 상품상세정보)를 소비자에게 보여지는 단계; 판매일시에 소비자가 상품을 구매를 위해 광고퀴즈를 푸는 단계; 광고 퀴즈를 푼 선착순으로 소비자에게 재고 상품을 공급하는 단계; 상품 수령된 회원에게 상품을 전달하는 단계로 이루어진다.In order to realize this, the method may include: presenting a product classification, a discounted price, an inventory quantity, and a sales schedule for a product in an Internet shopping mall; Transmitting, by the shopping mall system, information about the goods posted in the shopping mall through an e-mail or other communication means of each member; Obtaining public information on the transmitted product, each member accessing a shopping mall through the Internet, determining whether to purchase, and then clicking the sealed partial information; Making a payment to confirm the sealed partial information; Displaying the sealed partial information (product name, product photo, product detail information) to the consumer after the payment is completed; At the sale date, the consumer releases an advertisement quiz to purchase a product; Supplying stock goods to consumers on a first-come, first-served basis; Delivering the product to the member receiving the product.

Description

상품의 일부정보 밀봉표시 전자상거래 시스템 {Electronic commerce system to seal up information}Electronic commerce system to seal up information

본 발명은 상품의 일부정보(상품명,상품사진,상품상세정보)를 밀봉하고, 나머지 공개정보(할인된가격,상품분류,재고수량,판매일정 등)를 공개함으로써, 소비자에게 할인된 가격을 제시할 수 있으며, 소비자는 밀봉된 정보를 보기 위해서는 일부분의 금액을 지불해야 하고, 한정된 재고수량을 얻기 위해 광고를 보고 퀴즈를 풀어야 하므로 판매자는 이득을 창출하는 전자상거래 시스템이다.The present invention seals some information (product name, product picture, product detail information) of the product, and discloses the rest of the public information (discount price, product classification, inventory quantity, sales schedule, etc.) to present a discounted price to the consumer The consumer is a profitable e-commerce system because consumers must pay a small amount of money to see the sealed information and watch the ads and take quizzes to obtain a limited inventory.

더욱 상세하게는 인터넷을 이용한 무점포 쇼핑몰에 있어서, 전시된 상품의 판매를 촉진하고 소비자에게 상품구매에 대한 오락적인 요소를 제공하여 차별화된 쇼핑몰을 운영하기 위하여, 상품을 판매하고자 하는 판매자는 원가보다 더 싼 가격에 상품을 내 놓을 수 있고, 소비자는 저렴한 가격에 상품을 구매 할 수 있도록 한, 일부정보 밀봉식 쇼핑몰 운영 시스템 및 그 방법에 관한 것이다.More specifically, in a non-store shopping mall using the Internet, a seller who wants to sell a product is more than the cost to promote the sale of the displayed product and to provide a consumer with entertainment factors for purchasing the product. The present invention relates to a partial information sealed shopping mall operating system and a method thereof, in which a product can be released at a low price and a consumer can purchase the product at a low price.

일반적으로, 재화 및 용역의 판매는 판매시점에서는 판매자와 소비자가 상품이 되는 재화나 용역의 가치에 대한 협의를 하고 적절한 교환 수단(합의된 가치에 상응하는 물품이나 화폐) 과 교환을 통하여 이루어진다.In general, the sale of goods and services is made at the point of sale by the seller and the consumer negotiating the value of the goods or services that are commodities, and by exchanging with the appropriate means of exchange (goods or currencies corresponding to the agreed values).

이러한 교환은 수천년의 인류 역사에서 일반화 된 것이다.This exchange is common in thousands of years of human history.

인터넷이란 이러한 상품의 정보 및 거래의사/거래조건 등의 정보를 교환하는 가상의 공간으로서 판매자나 소비자의 직접적인 대면이 필요없는 공간이다.The Internet is a virtual space for exchanging information such as product information and trading intentions / conditions of trade.

이러한 인터넷에서 재화나 용역이 상품으로서 거래되고 교환되는 공간을 인터넷 쇼핑몰이라고 한다면, 인터넷 쇼핑몰의 특징은 전시되는 상품의 공간적/시간적 제약이 없다는 점이다.If the space where goods or services are traded and exchanged as a product on the Internet is called an internet shopping mall, the characteristic of the internet shopping mall is that there is no spatial / time constraint of the displayed products.

따라서, 일반 물품의 구매시 상품가격은 비싸지만 가까운 소매점을 이용하는 구매 행위는 인터넷이라는 가상공간에서는 상대적으로 드물다.Therefore, although the commodity price is expensive when purchasing general goods, the purchase behavior using a nearby retail store is relatively rare in the virtual space called the Internet.

즉, 물리적 공간의 제약이 없기 때문에 소비자가 동일한 상품을 선정하는데 가장 중요한 의사결정 요인이 가격이나 이에 상응하는 보상, 예를 들어 경품이나 다른 물적 보상으로 귀결된다.In other words, since there are no physical space constraints, the most important decision factor for consumers to select the same product results in price or equivalent rewards, such as prizes or other material rewards.

인터넷 쇼핑몰에서도 소비자는 소비자가 전적으로 상품의 가격을 부담한다는 전제 아래에서 구매 및 판매행위가 이루어진다.Even in an internet shopping mall, a consumer purchases and sells under the premise that the consumer bears the entire price of the product.

그러므로, 소비자는 객관적인 모든 조건이 동일하고, 동일한 상품이면서 동일한 지불조건이면 저가의 상품을 제시한 쇼핑몰에서 구매를 하는 것이 일반적이다.Therefore, it is common for a consumer to make a purchase at a shopping mall that presents a low-cost product if all the objective conditions are the same, and the same product and the same payment condition.

따라서, 쇼핑몰 운영자들은 동일한 조건 및 상품에 있어서 보다 낮은 가격을 제시하거나 소비자의 접근 및 구매를 유도할 목적으로 경품 및 포상금 등 물적 보상을 제시하기도 한다.Therefore, shopping mall managers may offer physical rewards such as prizes and rewards for the purpose of presenting lower prices or inducing consumers to access and purchase the same conditions and products.

그러나, 상기와 같은 일반적인 인터넷 쇼핑몰의 판매 방법은 이렇게 인터넷상에서 상품을 전시하고 고객의 구매결정을 유도하여 고객이 상품의 가격을 전부 지불하게 하여 구매하게 하는 것이 일반화 되어 있는 상황이다.However, the general method of selling an Internet shopping mall as described above is a situation in which it is common to display a product on the Internet and induce a customer to make a purchase so that the customer pays all the prices of the product.

따라서, 본 발명의 목적은 인터넷을 이용한 쇼핑몰에 있어서, 상품의 일부정보(상품명,상품사진,상품상세정보)를 밀봉하고, 나머지 공개정보(할인된가격,상품분류,재고수량,판매일정 등)를 공개함으로써, 소비자에게 할인된 가격을 제시할 수 있으며, 소비자는 밀봉된 정보를 보기 위해서는 일부분의 금액을 지불해야 하고, 한정된 재고수량을 얻기 위해 광고를 보고 퀴즈를 풀어야 하므로 판매자는 이득을 창출하는 전자상거래 시스템이다.Accordingly, an object of the present invention is to seal some information (product name, product picture, product detail information) of the product in the shopping mall using the Internet, and the remaining public information (discount price, product classification, inventory quantity, sales schedule, etc.) By offering a discounted price to the consumer, the consumer has to pay a fraction of the price to see the sealed information, and the seller has to take advantage of the quiz to see the ads in order to obtain a limited inventory. E-commerce system.

도1 은 본 발명에 따른 밀봉표시 전자상거래 시스템의 전체 블록 구성도1 is an overall block diagram of a sealed display electronic commerce system according to the present invention

도2 는 본 발명에 따른 밀봉표시 전자상거래 시스템의 동작 흐름도2 is an operation flowchart of a sealed display e-commerce system according to the present invention.

도3 은 도3 에 대한 세부 동작 흐름도3 is a detailed operation flowchart of FIG.

도 4는 본 발명에 따른 밀봉표시 전자상거래 시스템의 상품구성(정보밀봉) 예시도Figure 4 is an exemplary view of the product configuration (information sealing) of the sealed display electronic commerce system according to the present invention

도 5는 본 발명에 따른 밀봉표시 전자상거래 시스템의 상품구성(정보표시) 예시도5 is a view illustrating a product configuration (information display) of the sealed display electronic commerce system according to the present invention.

상기 목적을 달성하기 위하여 본 발명의 기술적 방법은, 인터넷을 이용한 상품 판매 방법에 있어서; 인터넷 쇼핑몰의 상품에 대한 상품분류, 할인된 가격, 재고수량, 판매일정을 제시하는 단계; 상기 쇼핑몰에 게시된 상품에 대한 공개정보를 쇼핑몰 시스템은 각 회원의 전자메일이나 기타 통신수단을 통해 전송하여 알리는 단계; 상기에서 전송된 상품에 대한 공개정보를 획득하고 각 회원은 인터넷을 통해 쇼핑몰에 접속하여 구매여부를 판단한 후 밀봉된 일부정보를 클릭 하는 단계; 상기에서 밀봉된 일부정보를 확인하기 위하여 결제하는 단계; 상기에서 결제 완료 후 밀봉된 일부정보(상품명, 상품사진, 상세정보)를 소비자에게 보여지는 단계; 판매일시에 소비자가 상품구매를 위해 광고 퀴즈를 푸는 단계; 광고퀴즈를 푼 선착순으로 소비자에게 재고상품을 공급하는 단계; 상품에 수령된 회원에게 상품을 전달하는 단계로 이루어진 것을 특징으로 한다.In order to achieve the above object, the technical method of the present invention, in the product sales method using the Internet; Presenting a product classification, a discounted price, an inventory quantity, and a sales schedule for the product of the Internet shopping mall; Transmitting, by the shopping mall system, the public information about the goods posted in the shopping mall through an e-mail or other communication means of each member; Obtaining public information on the transmitted product, each member accessing a shopping mall through the Internet, determining whether to purchase, and then clicking the sealed partial information; Making a payment to confirm the sealed partial information; Displaying the sealed partial information (brand name, product photo, detailed information) to the consumer after the payment is completed; At the sale date, the consumer takes an ad quiz to purchase a product; Supplying a stock product to a consumer on a first-come, first-served basis; Characterized in that the step consisting of delivering the product to the member received in the product.

상기 목적을 달성하기 위한 본 발명의 기술적 수단은, 인터넷 쇼핑몰에 가입한 각 회원의 인적사항, 희망구매 물품, 희망구매 가격대 및 희망구매 상품의 세부선호도에 대한 정보를 저장하는 회원관리시스템(1); 상품에 대한 성격, 제조원, 가격, 기능에 대한 세부적인 정보를 공개정보와 밀봉정보로 나누어 입력 저장하는 상품입력시스템(2); 상기 판매상품의 내용과 거래 가격에 따른 제반 조건을 비교하여 동일한 상품에 대해서는 일관된 거래관행을 유지하도록 관리하는 상품관리시스템(3); 상기 회원관리시스템에 등재된 회원이 쇼핑몰에 등재된 상품의 구매를 위하여 밀봉된 일부정보를 클릭하는 경우, 클릭된 경우에 대하여 신용카드결재, 모바일결제, 현금 또는 전자화폐를 이용하여 대금을 지불하도록 하는 과금시스템(4); 상기 쇼핑몰에서 거래시 밀봉된 일부정보를 확인한 회원에게만 거래자격을 부여하는 거래자격시스템(5); 상기 쇼핑몰에서 거래되는 모든 상품의 거래일자에 거래가 지원되고, 거래에 관련된 기록을 조회하거나 통계화하는 거래저장시스템(6); 상기 인터넷 쇼핑몰에서 거래자격이 부여된 회원이 광고를 보며, 판매일시에 광고퀴즈를 푸는 광고관리시스템(7); 상기 인터넷 쇼핑몰에서 회원이 광고퀴즈를 푼 후 선착순으로 거래가 이루어지도록 하는 시간별 관리시스템(8); 상기 인터넷 쇼핑몰에서 일어나는 모든 기록과 거래에 대한 자료 및 고객의 정보를 보호하고 외부의 해커나 내부 직원의 불법적인 행위를 차단하고, 비상시 시스템을 복구하거나 데이터를 백업하기 위한 정보 및 거래보호시스템(9); 및 상기 시스템들이 상호 유기적으로 운영되고 안전하게 작동되도록 전원, 데이터 트래픽, 시스템의 부하를 실시간으로 진단하고 비상시 조처할 수 있는 원격조정 기능을 보유한 센터관리시스템(10);으로 구성된 것을 특징으로 한다.Technical means of the present invention for achieving the above object is a member management system (1) for storing information on the personal information of each member who subscribed to the Internet shopping mall, the desired purchase item, the desired purchase price range and the detailed preference of the desired purchase product ; A product input system (2) for storing detailed information on the nature, manufacturer, price, and function of the product by dividing the information into public information and sealing information; A commodity management system (3) for comparing the contents of the merchandise and various conditions according to the transaction price to maintain a consistent trading practice for the same commodity; When the member listed in the member management system clicks on the sealed part information for the purchase of the product listed in the shopping mall, the member pays the price by using credit card payment, mobile payment, cash or electronic money. Billing system 4; A transaction qualification system (5) for granting a transaction qualification only to a member who has confirmed some information sealed during the transaction in the shopping mall; A transaction storage system 6 supporting transactions on all transaction dates of the products traded in the shopping mall and inquiring or statisticing records related to the transaction; An advertisement management system 7 of which a member entitled to a transaction in the Internet shopping mall sees an advertisement and solves an advertisement quiz at a sale date; An hourly management system for allowing a member to make a transaction on a first-come, first-served basis after unpacking the advertising quiz in the Internet shopping mall; Information and transaction protection system for protecting the data and customer information of all records and transactions occurring in the Internet shopping mall, preventing illegal hackers or internal employees from illegal activities, recovering the system in case of emergency or backing up data (9). ); And a center management system (10) having a remote control function for diagnosing and emergency measures of power, data traffic, and system load in real time so that the systems are operated organically and safely.

이하, 첨부한 도면을 참고하여 본 발명을 보다 상세하게 설명하고자 한다.Hereinafter, with reference to the accompanying drawings will be described in detail the present invention.

본 발명에 따른 일부정보 밀봉식 쇼핑몰 운영 시스템은 도 1에 도시한 바와 같이, 인터넷 쇼핑몰에 가입한 각 회원의 인적사항, 희망구매 물품, 희망구매 가격대 및 희망구매 상품의 세부선호도에 대한 정보를 저장하는 회원관리시스템(1); ; 상품에 대한 성격, 제조원, 가격, 기능에 대한 세부적인 정보를 공개정보와 밀봉정보로 나누어 입력 저장하는 상품입력시스템(2); 상기 판매상품의 내용과 거래 가격에 따른 제반 조건을 비교하여 동일한 상품에 대해서는 일관된 거래관행을 유지하도록 관리하는 상품관리시스템(3); 상기 회원관리시스템에 등재된 회원이 쇼핑몰에 등재된 상품의 구매를 위하여 밀봉된 일부정보를 클릭하는 경우, 클릭된 경우에 대하여 신용카드결재, 모바일결제, 현금 또는 전자화폐를 이용하여 대금을 지불하도록 하는 과금시스템(4); 상기 쇼핑몰에서 거래시 밀봉된 일부정보를 확인한 회원에게만 거래자격을 부여하는 거래자격시스템(5); 상기 쇼핑몰에서 거래되는 모든 상품의 거래일자에 거래가 지원되고, 거래에 관련된 기록을 조회하거나 통계화하는 거래저장시스템(6); 상기 인터넷 쇼핑몰에서 거래자격이 부여된 회원이 광고를 보며, 판매일시에 광고퀴즈를 푸는 광고관리시스템(7); 상기 인터넷 쇼핑몰에서 회원이 광고퀴즈를 푼 후 선착순으로 거래가 이루어지도록 하는 시간별 관리시스템(8); 상기 인터넷 쇼핑몰에서 일어나는 모든 기록과 거래에 대한 자료 및 고객의 정보를 보호하고 외부의 해커나 내부 직원의 불법적인 행위를 차단하고, 비상시 시스템을 복구하거나 데이터를 백업하기 위한 정보 및 거래보호시스템(9); 및 상기 시스템들이 상호 유기적으로 운영되고 안전하게 작동되도록 전원, 데이터 트래픽, 시스템의 부하를 실시간으로 진단하고 비상시 조처할 수 있는 원격조정 기능을 보유한 센터관리시스템(10); 으로 구성된다.As shown in FIG. 1, the partial information sealed shopping mall operating system according to the present invention stores information on personal information, desired purchase items, desired purchase price, and detailed preferences of desired purchase products of each member who subscribed to the Internet shopping mall. Member management system (1) to the; ; A product input system (2) for storing detailed information on the nature, manufacturer, price, and function of the product by dividing the information into public information and sealing information; A commodity management system (3) for comparing the contents of the merchandise and various conditions according to the transaction price to maintain a consistent trading practice for the same commodity; When the member listed in the member management system clicks on the sealed part information for the purchase of the product listed in the shopping mall, the member pays the price by using credit card payment, mobile payment, cash or electronic money. Billing system 4; A transaction qualification system (5) for granting a transaction qualification only to a member who has confirmed some information sealed during the transaction in the shopping mall; A transaction storage system 6 supporting transactions on all transaction dates of the products traded in the shopping mall and inquiring or statisticing records related to the transaction; An advertisement management system 7 of which a member entitled to a transaction in the Internet shopping mall sees an advertisement and solves an advertisement quiz at a sale date; An hourly management system for allowing a member to make a transaction on a first-come, first-served basis after unpacking the advertising quiz in the Internet shopping mall; Information and transaction protection system for protecting the data and customer information of all records and transactions occurring in the Internet shopping mall, preventing illegal hackers or internal employees from illegal activities, recovering the system in case of emergency or backing up data (9). ); And a center management system having a remote control function capable of diagnosing and emergency measures of power, data traffic, and load of the system in real time so that the systems are organically operated and safely operated. It consists of.

상기와 같이 구성한 본 발명의 일부정보 밀봉식 쇼핑몰 운영 시스템은, 상품을 보유하고 있는 판매자가 인터넷이라는 가상의 공간에 상품의 상품명, 상품사진, 상품상세정보를 먼저 게시하고 밀봉한 후, 할인된가격,상품분류,구매수량,판매일정 등의 공개된 정보를 게시하여, 아주 저렴한 할인된 가격과 상품분류(예 tv,컴퓨터,캠코더 등)를 본 소비자에게 구매의사를 촉진시키고, 물건구매자격을 얻기 위하여, 밀봉된 나머지 정보를 클릭하게 하여, 판매자는 저렴하게 판매상품을 공급하면서도 이득을 취할 수 있고, 소비자는 저렴하게 상품을 구매할 수가 있어, 상품구매 동기를 유발할수 있는 시스템이다. 또한, 소비자는 한정된 재고수량을 얻기 위해, 광고를 본 후 광고퀴즈를 풀어야 하므로, 판매자에게는 광고수익을 얻을 수 있고, 그 광고수익으로 인해 더욱더 저렴한 물건을 판매할 수 있게 하는 시스템이다.The partial information sealed shopping mall operating system of the present invention configured as described above, the seller holding the product first posts and seals the product name, product photograph, and product detail information of the product in a virtual space called the Internet, and then the discounted price. Posting public information such as product classification, purchase quantity, sales schedule, etc., to promote consumers' intention to purchase and qualify to purchase goods at very low discounted price and product classification (e.g. tv, computer, camcorder, etc.) In order to allow the seller to click on the rest of the sealed information, the seller can take advantage while supplying the product at a low cost, and the consumer can purchase the product at a low cost, thereby inducing a product purchase motivation. In addition, in order to obtain a limited inventory quantity, the consumer has to solve the advertising quiz after viewing the advertisement, so that the seller can obtain the advertising revenue, and the system allows the sale of even cheaper goods due to the advertising revenue.

도3은 일부정보 밀봉표시 시스템에 관한 동작구조도이다.3 is an operation structure diagram of a partial information sealing display system.

인터넷 쇼핑몰 운영자가 전시하고자 하는 상품을 수배하여 상품에 대한 공개정보 및 거래조건을 인터넷 메일을 통하여 사전에 회원으로 가입한 사람들에게 고지하고, 소비자는 이러한 메일을 통하여 소개되고 전시된 상품의 공개정보(상품분류, 할인된 가격, 판매일정)를 확인하고, 구매하고자 할 경우 쇼핑몰 운영자가 운영하는 홈페이지에 접속하여 쇼핑몰 운영자가 제시하는 상품의 공개정보에 따라, 소비자는 구매의사여부 결정하고, 구매의욕이 생기면, 밀봉된 일부정보를 클릭하여 전자화폐나 카드, 모바일결제, 또는 현금 등을 이용하여 결제한 후 밀봉된 일부정보를 확인할 수 있으며, 밀봉된 일부정보를 클릭 한 후에는 상품을 거래 할 수 있는 거래자격 부여가 표시된다. 밀봉된 일부정보를 클릭하지 않을 경우에는 거래 부자격으로 판명되어, 상품에 대한 거래자격권한이 없어지게 된다.The operator of the Internet shopping mall arranges the products to be displayed and notifies the public information about the products and the trading conditions to those who have previously registered as members through the Internet mail, and the consumers are introduced and displayed through these mails. Product classification, discounted price, sales schedule), and if you want to purchase, you can go to the homepage operated by the shopping mall operator and decide whether to buy or not according to the public information of the product presented by the shopping mall operator. If you do, you can click on the sealed part information and check the sealed part information after payment using electronic money, card, mobile payment, or cash, and after you click the sealed part information, you can trade the product. Qualification of the transaction is displayed. If you do not click on some of the sealed information, it will turn out to be ineligible for the transaction, and the authority to trade the product will be lost.

이렇게 함으로써, 판매자의 손실을 최대한 막을 수 있으며, 이윤창출을 극대화 시킬 수 있다.In this way, the loss of the seller can be prevented as much as possible and the profit generation can be maximized.

거래자격부여를 받은 회원들은 판매일시에 물건 구입 할 자격이 주어지며, 한정된 재고수량을 먼저 얻기 위해 광고를 보고 난 후 광고퀴즈를 풀게 함으로써, 선착순으로 할인된 가격에 물건을 받아 볼 수 있게 된다.Eligible members are eligible to purchase goods at the date of sale, and after seeing the advertisement to get a limited inventory quantity first, they will be able to receive the goods at a discounted price on a first-come, first-served basis.

이를 좀 더 상세히 설명하면 다음과 같다.This will be described in more detail as follows.

먼저, 쇼핑몰 운영자가 인터넷을 통하여 일부정보 밀봉식 쇼핑몰의 운영방식 및 관련법규, 거래규칙 및 거래 상품의 적합성에 대한 조건을 고려하여 상품을 수배하여 상품을 전시한다.First, the shopping mall operator arranges the goods and displays the goods through the Internet in consideration of the operation method of some information-sealed shopping malls, related laws, transaction rules, and conditions for the suitability of the trading goods.

상기와 같이 전시된 상품은 정보 및 거래조건, 할인된 가격, 판매일정을 포함한 정보를 쇼핑몰에 게시한다. 이때, 상품입력시스템(2)에 상품에 대한 성능/기능에 대한 세부적인 내용과 가격 및 거래조건의 입력을 공개정보와 밀봉정보로 나누어 입력한다.Products displayed as described above post information and transaction conditions, discounted prices, information including the sales schedule in the shopping mall. At this time, the details of the performance / function of the product and the input of the price and the trade terms are input to the product input system 2 by dividing it into public information and sealing information.

한편, 쇼핑몰 운영자는 쇼핑몰에 게시된 상품에 대한 정보를 쇼핑몰 운영자가 운영하는 쇼핑몰의 회원들에게 전자메일이나 기타 통신수단을 통해 공고하고, 쇼핑몰의 회원 즉, 소비자로 하여금 전자메일이나 기타 통신수단으로 전달된 상품에 대한 정보 즉, 상품에 대한 내용 및 성능을 확인하게 한 후, 이 상품을 구매하고자 하는 소비자의 동기부여를 위하여 할인된 가격을 도입하여 상품의 가격에 따라 구매자의 구매판단유무를 알 수 있다. (예를들면, 도면 4를 보면 할인가격이 1,815,000에서 700,000으로 할인되었으며, 노트북이라는 상품분류만 나타나게 된다. 이것을 보고 구매자는 판단을 하여야 하며, 구매의욕이 생기면 밀봉된 상품명과 그림들을 클릭하게 된다.)Meanwhile, the shopping mall operator notifies the members of the shopping mall information about the goods posted in the shopping mall through e-mail or other communication means, and the members of the shopping mall, ie, the consumers, send e-mail or other communication means. After confirming the information about the delivered product, that is, the content and performance of the product, the discounted price is introduced to motivate the consumer to purchase the product, and the buyer's judgment of purchase is determined according to the price of the product. Can be. (For example, in Figure 4, the discounted price has been discounted from 1,815,000 to 700,000, and only the product category, notebook, is displayed. The buyer has to make a judgment, and when he is willing to buy, he clicks on the sealed product name and pictures. )

이때, 전자메일이나 기타 통신수단을 통해 쇼핑몰의 회원들에게 공고하기 위하여, 인터넷 쇼핑몰을 이용하는 상품을 구매하고자 하는 소비자들이 회원으로 가입하여 자신의 인적사항 및 구매하고자 하는 구매물품의 성격, 희망구매 가격대, 구매하고자 하는 상품의 세부 선호도 등의 정보를 입력시킨 회원관리시스템(1)을 이용한다.At this time, in order to notify the members of the shopping mall through e-mail or other means of communication, consumers who want to purchase products using the Internet shopping mall join as members, their personal information, the nature of the purchased goods and the desired purchase price. It uses the member management system (1) in which information such as detailed preferences of products to be purchased is input.

또한, 상품관리시스템(3)을 이용하여 거래되는 상품의 내용과 거래에 따른 가격 등 제반 조건을 비교하여 동일한 상품에 대해서는 일관된 거래관행을 유지할 수 있도록 관리한다.In addition, by using the commodity management system (3) by comparing the contents of the product to be traded and the various conditions such as the price according to the transaction to manage to maintain a consistent trading practices for the same product.

상기 회원관리시스템(1)을 이용하여 쇼핑몰 운영자는, 각 회원이 선호하는 범주내의 상품이 상기 상품관리시스템(2)에 입력되면 전자메일이나 기타 통신수단을 통하여 자동으로 상품의 판매 사실을 고지하게 된다.By using the member management system (1), the shopping mall operator can automatically notify the fact that the product is sold through e-mail or other communication means when a product within a category preferred by each member is input to the product management system (2). do.

따라서, 쇼핑몰에 게시된 상품에 대한 정보를 쇼핑몰 운영자가 운영하는 쇼핑몰의 회원들에게 전자메일이나 기타 통신수단을 통해 공고하면, 소비자는 인터넷 쇼핑몰에 접속하여 상품에 대한 구매의사 결정을 하게 된다. 구매의욕이 생기면 밀봉된 상품명과 그림, 상세설명을 볼 수 있으며, 상세 설명을 보기 위하여 카드결재, 현금, 모바일결재, 전자화폐 등을 이용하여 대금을 지불 할 수 있으며, 이렇게 하기 위하여 각 은행이나 카드회사 혹은 금융 결재원에 인증을 요청하고 지급을 확인할 수 있는 과금시스템(4)을 이용한다.Therefore, when the information on the goods posted in the mall is notified to the members of the mall operated by the mall operator through e-mail or other communication means, the consumer accesses the Internet mall to make a purchase decision on the product. If you have a desire to purchase, you can see the sealed product name, picture, and detailed description.You can pay the price by using card payment, cash, mobile payment, electronic money, etc. A billing system (4) is used to request certification from a company or financial settlement agency and verify payment.

과금시스템(4)에서 결제된 회원에게는 거래자격부여시스템(5)에서 거래자격을 부여하며, 거래자격을 부여받은 회원들은 판매일시에 거래할 자격이 생기게 된다.The member who is settled in the billing system 4 is granted the transaction qualification in the transaction qualification system 5, and the members who have been granted the transaction qualification are entitled to trade at the date of sale.

이때, 거래자격부여시스템(5)에서는 상품에 대한 클릭 횟수와 회원클릭율을 정확히 데이터화 하여 저장하고 기록한다.At this time, the transaction qualification system 5 accurately stores and records the number of clicks on the product and the member click rate.

판매일시에 거래자격을 부여받은 회원에게는 수량에 한해 선착순으로 먼저 공급한다.Members who are eligible for a transaction at the time of sale will be supplied first on a first-come, first-served basis.

광고관리시스템(7)에서는 거래자격이 부여된 회원이 광고를 보며, 판매일시에 광고퀴즈를 풀 수 있게 함으로써, 더욱 저렴한 상품공급을 원활하게 수행하게 해준다.In the advertisement management system (7) by allowing the qualified members to view the advertisement, and to release the advertising quiz at the time of sale, it is possible to perform a more affordable product supply.

이때, 시간별 관리시스템(8)에서는 회원이 광고퀴즈를 푼 후 선착순으로 거래가 이루어지도록 하게 함으로써, 공정하게 상품을 공급할 수 있으며, 선착순이라는 심리로 인해 광고의 기대효과를 누릴 수 있다.At this time, the hourly management system (8) by allowing the member to deal in the first-come, first-come-first-served order after the advertising quiz, can supply the goods fairly, can enjoy the expected effect of the advertisement due to the psychology of the first-come-first-served basis.

이때, 쇼핑몰에서 거래되는 모든 상품의 거래 내역은 거래와 관련된 기록을 조회하거나 통계화하여 의사결정을 지원하도록 거래저장시스템(6)에 데이터베이스로 저장하고 관리한다.At this time, the transaction details of all products traded in the shopping mall are stored and managed in a database in the transaction storage system 6 so as to support decision making by inquiring or statistic-related records.

또한, 정보 및 거래보호시스템(7)을 이용하여 인터넷 쇼핑몰에서 일어나는 모든 기록과 거래에 대한 자료 및 고객의 정보 등을 보호할 목적으로 외부의 해커나 내부 직원의 불법적인 행위를 차단하고, 비상시 시스템을 복구하거나 데이터를 백업할 수 있다.In addition, by using the information and transaction protection system (7) to block illegal activities of external hackers or internal employees for the purpose of protecting all records and transactions data and customer information, etc. that occur in the Internet shopping mall, You can recover the data or back up the data.

센터관리시스템(8)에서는 상기 시스템들(1~7)이 상호 유기적으로 운영되고 안전하게 작동될 수 있도록, 전원, 데이터 트래픽, 시스템의 부하 등을 실시간으로 진단하고 비상시 조처할 수 있게 원격 조정한다.In the center management system 8, the systems 1-7 are remotely operated to diagnose power in real time, data traffic, load of the system, and the like in real time so that the systems 1 to 7 can be organically operated and operated safely.

도 4 는 상품의 일부정보를 밀봉된 화면이다.4 is a screen sealing part information of a product.

도 5 는 밀봉된 일부정보를 클릭하여 모든 화면이 보이는 상태이다.5 is a state in which all screens are visible by clicking the sealed partial information.

회원들에게 보여진 공개정보(할인가격, 상품분류, 재고수량, 판매일정, 제조사)를 통하여, 소비자는 상품구입유무를 판단하여야 하며,(도 4에서는 노트북이 1,815,000->700,000으로 되어 있으며 재고수량이 10개 인 것을 알 수 있다. 이것을 보고 상품구입유무를 판단하는 것이다.) 구입의사가 생기면 밀봉된 일부정보(상품명, 상품사진, 상품상세설명)을 클릭하게 되고, 밀봉된 정보를 보기 위해 일정의 비용을 지불하여야 한다. (예를 들면 상품명 1000원, 상품사진 500원, 상세설명 800원 등)Through the public information (discount price, product classification, inventory quantity, sales schedule, manufacturer) shown to the members, the consumer should determine whether the product is purchased (in Figure 4, the notebook is 1,815,000-> 700,000 and the inventory quantity is You can see that it is 10. It is judged whether the product is purchased or not.) When a purchase intention is made, a part of the sealed information (product name, product photo, description of the product) is clicked. You must pay the cost. (E.g., 1000 won for product name, 500 won for product photo, 800 won for details)

밀봉된 정보를 한번이라도 본 회원에게는 거래자격을 부여하게 되고, 판매일정에 따라 소비자는 구매를 할 수 있다.Once the information is sealed, the member is entitled to a transaction, and according to the sales schedule, the consumer can purchase it.

쇼핑몰 운영자는 소비자가 밀봉된 정보를 보기 위해 일정의 비용을 지불한 금액과 광고비용으로 할인된 상품의 나머지 금액을 충당할 수 있다.The mall operator may cover the amount of money the consumer paid for viewing the sealed information and the rest of the discounted product with the advertising cost.

따라서, 본 발명에서의 일부정보 밀봉표시 전자상거래 시스템 및 그 방법은, 인터넷 쇼핑몰에서 공간적, 시간적 제약요건이 작용하지 않기 때문에, 고객이 선호하는 동일한 상품이고 동일한 조건이면 최저가 상품을 선호하는 일반적 구매심리를 일부정보 밀봉이라는 방식을 도입하여 동기를 부여함으로써, 상품의 가격에 상대적으로 민감하게 반응하지 않아서 판매자 입장에서 최저가 상품을 선정하는 것에 대한 어려움을 극복하게 하고, 구매자 입장에서는 최소의 비용으로 원하는 상품을 구매할 수 있다는 기대심리를 줌으로써 상품 구매를 유도할 수 있는 효과가 있다.Therefore, in the present invention, since some information sealed display e-commerce system and method thereof do not have spatial and temporal constraints in the Internet shopping mall, general purchase psychology that prefers the lowest price product is the same product that the customer prefers. By motivating by introducing a method of sealing some information, it is relatively insensitive to the price of the product, thereby overcoming the difficulty of selecting the lowest price from the seller's point of view. By giving the expectation that you can buy the product has the effect of inducing the purchase of goods.

따라서, 상품의 구매가에 대응하는 밀봉표시 일부정보를 판매하고, 판매된 금액에 대해서는 소비자에게 돌아가게 하고, 광고비용은 판매자에게 돌아가게 함으로써, 거래의 활성화를 일으킬 수 있으며, 자금회전에 의해 보다 양질의 상품을 연구 개발하여 보다 좋은 상품을 생산하는데 기여할 수 있게 된다.Therefore, by selling some of the information on the sealing mark corresponding to the purchase price of the product, returning the sold amount to the consumer, and advertising costs to the seller, it can activate the transaction, and by the rotation of the funds Research and development of new products will contribute to the production of better products.

Claims (3)

인터넷 쇼핑몰의 상품에 대한 상품분류, 할인된 가격, 재고수량, 판매일정을 제시하는 단계; 상기 쇼핑몰에 게시된 상품에 대한 정보를 쇼핑몰 시스템은 각 회원의 전자메일이나 기타 통신수단을 통해 전송하여 알리는 단계; 상기에서 전송된 상품에 대한 공개정보를 획득하고 각 회원은 인터넷을 통해 쇼핑몰에 접속하여 구매여부를 판단한 후 밀봉된 일부정보를 클릭 하는 단계; 상기에서 밀봉된 일부정보를 확인하기 위하여 결제하는 단계; 상기에서 결제 완료 후 밀봉된 일부정보(상품명, 상품사진, 상품상세정보)를 소비자에게 보여지는 단계; 판매일시에 소비자가 상품을 구매를 위해 광고퀴즈를 푸는 단계; 광고 퀴즈를 푼 선착순으로 소비자에게 재고 상품을 공급하는 단계; 상품 수령된 회원에게 상품을 전달하는 단계Presenting a product classification, a discounted price, an inventory quantity, and a sales schedule for the product of the Internet shopping mall; Transmitting, by the shopping mall system, information about the goods posted in the shopping mall through an e-mail or other communication means of each member; Obtaining public information on the transmitted product, each member accessing a shopping mall through the Internet, determining whether to purchase, and then clicking the sealed partial information; Making a payment to confirm the sealed partial information; Displaying the sealed partial information (product name, product photo, product detail information) to the consumer after the payment is completed; At the sale date, the consumer releases an advertisement quiz to purchase a product; Supplying stock goods to consumers on a first-come, first-served basis; Delivering the goods to the member who received the goods 인터넷 쇼핑몰에 가입한 각 회원의 인적사항, 희망구매 물품, 희망구매 가격대 및 희망구매 상품의 세부선호도에 대한 정보를 저장하는 회원관리시스템(1); 상품에 대한 성격, 제조원, 가격, 기능에 대한 세부적인 정보를 공개정보와 밀봉정보로 나누어 입력 저장하는 상품입력시스템(2); 상기 판매상품의 내용과 거래 가격에 따른 제반 조건을 비교하여 동일한 상품에 대해서는 일관된 거래관행을 유지하도록 관리하는 상품관리시스템(3); 상기 회원관리시스템에 등재된 회원이 쇼핑몰에 등재된 상품의 구매를 위하여 밀봉된 일부정보를 클릭하는 경우, 클릭된 경우에 대하여 신용카드결재, 모바일결제, 현금 또는 전자화폐를 이용하여 대금을 지불하도록 하는 과금시스템(4); 상기 쇼핑몰에서 거래시 밀봉된 일부정보를 확인한 회원에게만 거래자격을 부여하는 거래자격시스템(5); 상기 쇼핑몰에서 거래되는 모든 상품의 거래일자에 거래가 지원되고, 거래에 관련된 기록을 조회하거나 통계화하는 거래저장시스템(6); 상기 인터넷 쇼핑몰에서 거래자격이 부여된 회원이 광고를 보며, 판매일시에 광고퀴즈를 푸는 광고관리시스템(7); 상기 인터넷 쇼핑몰에서 회원이 광고퀴즈를 푼 후 선착순으로 거래가 이루어지도록 하는 시간별 관리시스템(8); 상기 인터넷 쇼핑몰에서 일어나는 모든 기록과 거래에 대한 자료 및 고객의 정보를 보호하고 외부의 해커나 내부 직원의 불법적인 행위를 차단하고, 비상시 시스템을 복구하거나 데이터를 백업하기 위한 정보 및 거래보호시스템(9); 및 상기 시스템들이 상호 유기적으로 운영되고 안전하게 작동되도록 전원, 데이터 트래픽, 시스템의 부하를 실시간으로 진단하고 비상시 조처할 수 있는 원격조정 기능을 보유한 센터관리시스템(10)A member management system (1) for storing information on personal information, desired purchase items, desired purchase price ranges, and detailed preferences of desired purchase products of each member who subscribed to the Internet shopping mall; A product input system (2) for storing detailed information on the nature, manufacturer, price, and function of the product by dividing the information into public information and sealing information; A commodity management system (3) for comparing the contents of the merchandise and various conditions according to the transaction price to maintain a consistent trading practice for the same commodity; When the member listed in the member management system clicks on the sealed part information for the purchase of the product listed in the shopping mall, the member pays the price by using credit card payment, mobile payment, cash or electronic money. Billing system 4; A transaction qualification system (5) for granting a transaction qualification only to a member who has confirmed some information sealed during the transaction in the shopping mall; A transaction storage system 6 supporting transactions on all transaction dates of the products traded in the shopping mall and inquiring or statisticing records related to the transaction; An advertisement management system 7 of which a member entitled to a transaction in the Internet shopping mall sees an advertisement and solves an advertisement quiz at a sale date; An hourly management system for allowing a member to make a transaction on a first-come, first-served basis after unpacking the advertising quiz in the Internet shopping mall; Information and transaction protection system for protecting the data and customer information of all records and transactions occurring in the Internet shopping mall, preventing illegal hackers or internal employees from illegal activities, recovering the system in case of emergency or backing up data (9). ); And a center management system having a remote control function for diagnosing and emergency measures of power, data traffic, and system load in real time so that the systems can be operated organically and safely. 상품에 대한 성격, 제조원, 가격, 기능 등에 대한 세부적인 정보를 공개정보와 밀봉정보로 나누어 입력 저장하는 상품입력시스템(2)에서 정보를 밀봉하는 단계; 과금시스템(4)에서 밀봉된 정보를 클릭하면 대금을 지불하고 공개를 볼 수 있는 단계Sealing the information in a product input system (2) which stores detailed information on the nature, manufacturer, price, function, etc. of the product by dividing the information into public information and sealing information; Click on the sealed information in the billing system 4 to pay the price and view the disclosure
KR1020030013664A 2003-03-05 2003-03-05 Electronic commerce system to seal up information Ceased KR20040078798A (en)

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