KR20040009629A - Business method and system by realizing a cyber polis on the internet - Google Patents

Abstract

The business method through the virtual city implementation on the Internet according to the present invention comprises the steps of the customer accessing and logging in to the virtual city internet site (S100), and the logged-in customer (hereinafter referred to as a 'member') for all activities in the virtual city. Selecting one of the participating ways to participate (S101), the new mileage corresponding to the performance of the member participated in the activity by the selected participation method in the cyber city is obtained or consumed (S102), and the previous mileage of the member Providing a mileage calculated by adding or subtracting new mileages (S103), evaluating a member's evolution level and activity contribution to the member's virtual city based on the calculated mileage (S104), and the member's evolution level Determining whether the evolution bonus payment criteria according to (S105) and if this is satisfied, the corresponding evolution bonus is paid to the member Step (S106), the step of determining whether the activity contribution bonus payment criteria according to the activity contribution of the member is satisfied (S107), and if the criterion is satisfied, the step of paying the activity contribution bonus to the member (S108) do.

Description

BUSINESS METHOD AND SYSTEM BY REALIZING A CYBER POLIS ON THE INTERNET}

The present invention relates to an internet business method and system, and more particularly, to a business method and system through a virtual city implementation on the Internet.

Today, the widespread dissemination of the Internet based on the digital knowledge information revolution and the explosive growth of electronic commerce provide many online business opportunities on the Internet.

In the cyberspace provided by the Internet, people are now beyond the constraints of time and space, and are beginning to engage extensively in sending and receiving information via e-mail, information retrieval, trade in goods and services, and other businesses. As a result, the importance of online space, that is, cyber space, as an indispensable place for real life, along with the offline space of reality, is increasing day by day.

On the other hand, there is a clear change in consumer's consciousness and behavior in the flow of the digital information and communication revolution through the Internet. The term 'old' refers to the consumers before the online space was formed through the digital information and communication revolution. 'Consumer' theory is emerging as opposed to the concept of 'consumer'. According to a recent academic study, new consumers have the following requirements and standards of behavior.

First is the desire to resolve 'lack of time'. New and busy new consumers don't want to waste unnecessary time shopping (e.g., waiting in line at a discount store to buy a few thousand won). To save time, new consumers want to (1) take the quickest path to shopping, (2) accelerate the speed of their business, (2) buy credit, and (3) shop 24/7 when needed. want. They also want to (4) prefer multi-processing, (5) take care in advance, and (6) use specialists to save time and effort on research and decision making.

Second, new consumers want to get out of 'lack of interest'. New consumers are attracted to products that are connected to their interests and personalities, rather than being treated as random consumers, regardless of their interests or personalities, in the presence of almost infinite information.

Third, new consumers seek 'reliability'. New consumers do not trust existing brands simply because they have brand power, and want a product or service that can satisfy their desire for satisfaction. In addition, they want to receive advertisements under their permission, rather than being provided with product information regardless of their will.

Fourth, new consumers seek 'independence'. New consumers tend to judge and act independently, rather than being attracted to crowd sentiment. That is, they are independent of the situation rather than situationally compliant. Therefore, he wants to get the information he needs and prepare the basis for his actions.

Fifth, new consumers have a strong desire to participate. New consumers are interested in all areas of planning, production, distribution, and consumption of goods and services, not just in the final consumption of goods, but want to participate in their own personality or interests.

Sixth, new consumers seek to be genuine. Old consumers tend to pursue convenience and cheapness, while new consumers tend to pursue authenticity. New consumers want original, innovative products or services rather than mass-produced or mass-produced products.

Seventh, a new consumer wants to experience and express fun and emotion.

Eighth, the new consumer has a desire to realize his own self, his nobleness and his greatness, as well as his pursuit of economic realities in consumer life.

In order to cope with the characteristics and demands of new consumers, online Internet business entities have made various efforts. For-profit or non-profit business entities such as corporations, governments, research institutes, and universities have continued to create and develop business opportunities using their own promotional sites, portal sites, and specialized shopping mall sites.

It is basic to provide information search, e-mail service function, convenient online space for service use and purchase of products, and provide additional services by accumulating mileage according to the increase in the performance of various events or giveaways, purchases or service use, chatting and community activities. For example, providing space. As a result of these efforts, the Internet population has increased significantly, various community activities are active, and electronic commerce through the Internet is rapidly increasing.

However, despite these efforts and achievements, the efforts of the Internet business subjects to date have been insufficient to meet the needs of new consumers. In particular, the desires of new consumers to participate, the need for self-realization, the pursuit of economic benefits, It can be said to be vulnerable in areas such as the pursuit of fun and emotion.

Therefore, there is a need for an evolved online business method and system that can meet the high level of aspirations of new consumers while still succeeding the results of the online business.

The present invention has been made to solve the above-described problems, in order to meet the expectations of new consumers, to implement a virtual space-time (hereinafter referred to as a 'virtual city'), a cyber space on the Internet, the customer is beneficial in this virtual city Business methods and systems through the implementation of virtual cities on the Internet that can participate as producers, distributors, and consumers of content, and participate in activities that use goods and services, and evolve while enjoying material and mental benefits according to their performance (mileage score). The purpose is to provide.

It is another object of the present invention to secure a friendly and loyal and stable consumer community that participates in production and distribution to service providers, thereby obtaining opportunities to sell goods and services and expand derivative businesses.

In order to achieve the above object, according to an aspect of the present invention, in the business method through the implementation of a virtual city on the Internet, the step of the customer accessing the virtual city Internet site and logging in as a member, the logged in member is a virtual city Selecting one of the predetermined modes of participation to participate in the production, distribution, or consumption of content and / or purchase of goods or use of services in Acquiring or consuming new mileage corresponding to the performance of the activity according to predetermined mileage rules, providing new mileage by adding or subtracting new mileage as a result of the member's previous activity; Based on the mileage settled, Evaluating the member's evolution level and contributions to the member's virtual city; determining whether the evolution bonus payment criteria for the member's evolution rating are met; and if the evolution bonus payment criteria are met, the member will receive the evolution bonus. Virtual payment on the Internet including the steps of: paying, determining whether the activity contribution bonus payment criteria according to the activity contribution of the member is satisfied, and paying the activity contribution bonus to the member if the activity contribution bonus payment criteria are satisfied; A business method through urban implementation is provided.

According to yet another aspect of the present invention, in a business system using a virtual city implementation on the Internet, a customer accesses a virtual city internet site through the Internet via a customer interface, retrieves information provided from the virtual city internet site, and A web server for inputting information, a member information database for storing member information generated by a customer accessing the virtual city internet site, logging in and registering as a member, and for storing contents produced by members of the virtual city internet site. Content database, a transaction information database that stores transaction information generated by a member of a virtual city participating in a product purchase or service use activity (hereinafter referred to as a 'transaction related activity') in a virtual city, and a member of the virtual city is virtual The production or distribution of content in the city B) a mileage database for storing mileage information obtained or consumed by participating in consumption activities (hereinafter referred to as 'content related activities') and / or transaction-related activities, and for the member to view and store various information on the virtual city internet site; Exist as a result of a member's previous activity when the member participates in content-related activities and / or transaction-related activities and acquires or spends new mileage corresponding to the performance of the activity under predetermined mileage rules. The new mileage is added to or subtracted from the previous mileage, and based on the calculated mileage, the member's evolution level and the member's contribution to the virtual city are evaluated according to a predetermined rule. Evolution bonus to members if evolution bonus payment criteria are met On the Internet including a virtual city management server that performs the function of paying, and determines whether the activity contribution bonus payment criteria according to the activity contribution of the member is satisfied and pays the activity contribution bonus to the member when the activity contribution bonus payment criteria are satisfied. A business system is provided through a virtual city implementation.

1 is a schematic diagram of a business system and its peripheral system through a virtual city implementation on the Internet according to an embodiment of the present invention,

2 is a flowchart illustrating a business method step by step through a virtual city implementation on the Internet according to an embodiment of the present invention;

3 is a diagram illustrating a cyber city participation method;

FIG. 4 is a diagram illustrating a specific example of activities in a cyber city according to the selection of a participation method illustrated in FIG. 3;

5 is a view showing an example of the initial screen of the Internet site of the virtual city according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100: Business system through virtual city implementation

110: content DB 120: transaction information DB

130: Mileage DB 140: Member Information DB

150: virtual city management server 160: web server

200: customer network 301, 302, 303: user interface

400: agency network 500: related organizations

S100: cyber city access and login steps

S101: Step of selecting a cyber city participation method

S102: cyber city participation activity and corresponding mileage consumption and / or acquisition stage

S103: Mileage Settlement Step

S104: member evolution level and activity contribution evaluation step

S105: determining whether the evolutionary bonus payment criteria are satisfied

S106: evolution bonus payment stage

S107: determining whether the activity contribution bonus payment criteria are satisfied

S108: activity contribution bonus payment stage

Hereinafter, the present invention will be described with reference to FIGS. 1 to 5 as follows.

1 is a schematic diagram of a business system 100 and its peripheral system through a virtual city implementation on the Internet according to an embodiment of the present invention. The business system 100 by implementing a virtual city on the Internet includes a content database (DataBase: DB) 110, transaction information DB 120, mileage DB 130, member information DB 140, web server (Web Server). 160, the virtual city management server 150. The peripheral system connected with the system 100 includes a plurality of user interfaces (UIs) 301, 302, and 303, a customer communication network 200, an institution communication network 400, and an associated organization 500.

According to a preferred embodiment of the present invention, the relevant institution 500 has a financial institution 510, such as a bank, a so-called affiliated company 520, such as a portal company necessary for the implementation of a virtual city on the Internet, the customer credit information check Certification authority 530, the shopping mall 540 may be provided.

The web server 160 searches for the information provided by the Internet site by accessing the Internet site of the business system 100 through the customer communication network 200 through the customer interface 301, 302, 303. It acts as a mediator to enter.

The content DB 110 stores information on various contents generated in the course of various activities of the member in the virtual city. Here, the content refers to information posted online in various formats such as video, audio, and text, which may be uploaded not only by a general customer but also by a system administrator or by an affiliate company. It does not matter whether it reflects life or imagination. Also, if the content is focused on, for example, 'sensitivity', this will be revealed as a 'cyber emotional city', and if the content is focused on tourism or travel content, it constitutes a 'cyber tourism / travel city'. Will be. In other words, it should be noted that the content may be variously modified according to the intention of the system designer.

Meanwhile, various techniques known in the art, such as a geographic information system technique, a 3D image technique, a virtual reality technique, and the like may be used as a technique for uploading and displaying content in a cyber city. Since this is well known, its detailed description is omitted.

The transaction information DB 120 stores transaction information about a member's transaction through a shopping mall directly or indirectly associated with a virtual city, that is, a purchase of a product or use of a service. That is, the transaction information including the name of the transaction item such as the name of the purchased product or the used service, the date of the transaction, the name of the client, the transaction price, and the like is stored. The mileage DB 130 stores information about the mileage obtained or consumed by the member according to a predetermined rule for all activities in the member's virtual city. Member information DB 140 stores personal information about a member such as a customer's ID, password, address, name, telephone number, and the like.

The virtual city management server 150 is connected to the web server 160, the customer access member information DB 140, content DB 110, mileage DB 130, transaction information DB 120 to register membership Mediate to read or store the necessary information. The virtual city management server 150 provides a function required for a customer who is a member to participate in the production, distribution or consumption of content in the virtual city (hereinafter referred to as 'content related activity') and / or transaction related activity. .

In addition, the virtual city management server 150 when the member participates in content-related activities and / or transaction-related activities to acquire or consume new mileage corresponding to the performance of the activity according to the predetermined mileage management rules, the member's previous The mileage is calculated by adding or subtracting new mileage to the previous mileage that exists as a result of the activity, and based on the calculated mileage, the member's evolution grade and the member's contribution to the virtual city are evaluated according to predetermined rules. If the evolution bonus payment criteria according to the evolution level of the member is satisfied, the member receives the corresponding evolution bonus and judges whether the activity contribution bonus payment criteria according to the member's activity contribution are satisfied. Function to pay activity contribution bonus.

In addition, the virtual city management server 150 is connected to the relevant institution 500 through the institution communication network 400 to mediate various financial transactions, goods and services transactions involved in the member's virtual city activities, credit of the member customer It can verify data and manage business with affiliated companies. Here, the institution communication network 400 is a path through which important information such as a customer's credit card number and password is distributed, and thus a closed dedicated communication line or a value added network in which security function is enhanced. ) Can be utilized.

The customer communication network 200 may be representative of the Internet using a Hyper Text Transfer Protocol (HTTP). As the customer communication network 200, various communication networks such as a wired communication network, a satellite broadcasting network, and a wireless mobile communication network may be used in a physical sense. The customer interfaces 301, 302, and 303 are typical of personal computers equipped with a web browser, but are not limited thereto, and various connection devices having a function of accessing a web server to input or read necessary data, for example, Mobile cellular terminals, kiosks, personal digital assistants such as PDAs, digital TVs and the like can be used.

Hereinafter, the business method through the virtual city implementation on the Internet according to the present invention that can be deployed in the state equipped with the business system 100 and its peripheral system, for example through the virtual city implementation on the Internet as shown in FIG. I would like to describe.

2 is a flowchart illustrating a step-by-step process of a business method through a virtual city implementation on the Internet according to an exemplary embodiment of the present invention.

As shown in FIG. 2, the method for implementing a virtual city on the Internet according to an embodiment of the present invention allows a customer to log in by accessing a corresponding site (for example, www.eipolis.com) of a virtual city, which is a site on the Internet. The process starts from step S100.

Once logged in, the logged-in member may advance in order to participate in the production, distribution or consumption of content in the Virtual City (hereinafter referred to as "Content-related Activity") and / or to purchase goods or use of the Service (hereinafter referred to as "Transaction-related Activity"). In step S101, one of the predetermined participation schemes is selected.

After step S101, in step S102, the user participates in activities in the cyber city (i.e., content-related activity or transaction-related activity) according to the participation method selected by the member in step S101, according to a predetermined mileage management rule. Acquire or spend new mileage that corresponds to the performance of the activity.

3 and 4 are diagrams illustrating examples of cyber city participation methods and participation activities according to an embodiment of the present invention. That is, FIG. 3 illustrates a configuration of a cyber city participation method that may be included in step S101 illustrated in FIG. 2. 4A and 4B illustrate specific examples of activities in the cyber city according to the selection of the participation method illustrated in FIG. 3.

Hereinafter, an example of selecting a cyber city participation method and participating activities according to an embodiment of the present invention will be described with reference to FIGS. 3 to 4.

When the member selects step S10101 in FIG. 3, the member participates in the recommended tour TOUR. In this case, as shown in FIG. 4A, one or more TOUR courses prepared in advance in step S10111 are selected. In step S10121, the corresponding mileage is paid (that is, consumed), and then the corresponding TOUR is executed in step S10103. For example, if the recommendation TOUR is for emotional content titled a collection of stories that have received great favor or good luck because of a little kindness or help from an unknown person, select one or more of these emotional content, After paying the mileage, you can enjoy it.

In the case of selecting step S10102 in FIG. 3, this means that the member himself uploads his or her own content. That is, if the step (S10102) is selected in Figure 3, the member is judged whether the content upload criteria are satisfied in step S10112, as shown in Figure 4a. This review standard is usually based on the minimum ethical standards for content content and the formal minimum standards for content composition. In addition, depending on the embodiment, this step S10112 may not be executed in advance, but may be delayed later (for example, after step S10122). If the content uploading criterion is satisfied, the upload is executed in step S10122 and the process proceeds to step S10132, otherwise the member returns to step S10112 after the member corrects / supplements the content in step S10142.

In step S10132, it is determined whether the uploaded content satisfies a predetermined mileage acquisition criterion. If this criterion is satisfied, the mileage is granted to the member who uploaded the content, otherwise, step S102 is terminated. Here, the predetermined mileage acquisition criteria may be set in various ways. For example, it may be selected by a system administrator, and the number of times that the uploaded content is viewed by another person is determined by a predetermined criterion (for example, the total number of viewers or the number of times of reading) within a predetermined period (for example, 30 days). Or more than 100).

In the case where step S10103 is selected in FIG. 3, the member participates as a free traveler in the virtual city. In this case, the mileage is paid for each content and the content is viewed in step S10113 of FIG. 4A.

In the case where step S10105 is selected in FIG. 3, a member participates in a transaction-related activity in a virtual city, in which case, as in step S10115 of FIG. 4B, the member participates in a transaction activity and acquires mileage corresponding thereto. do.

On the other hand, if the participation in the Manito game of the step (S10104) in Figure 3, may experience a slightly complicated process as shown in Figure 4b. 3 to 4, 'manito' means 'guardian angel' as 'helper for others', and 'Maro' means 'helper for others'. Manito Games are people who want to get help from someone, that is, about Maro or about a specific task (e.g. specific problem) of Maro, and submitting the content to solve this by a chat method or collusion method. It is the process of joining and participating in another person as a Manito.

In addition, a manito game like this can be played by a person A who is Maro, in which B is involved as a manito for A for a period of time and A gets help and comfort from B without knowing who B is. It may be.

Referring to FIG. 4B, a process according to an embodiment of the present invention when selecting the participation in the manito game of step S10104 in FIG. 3 is as follows.

First, in step S10114, the member selects whether or not to participate as Maro. If you participate as Maro, in the step (S10134), the contents of his assignment, for example, 'study, but memorize too!' Submit the assignment content. Thereafter, in step S10144, the system administrator or a predetermined evaluator determines whether the task content satisfies the minimum ethical standards and the standards of the content upload method, and if the criteria are satisfied, the process goes to step S10154. If not, otherwise, the content is corrected / supplemented in step S10164, and then the process returns to step S10134 again. In step S10154, the task content is uploaded, and the uploaded task content is provided to the person who participates in Manito (related to step S11104) and the viewer (relative to step S11124).

In the case of not participating in Maro at step S10114, it is determined whether or not to participate as a manito at step S10124. If you participate as a Manito, go to step S11104 to view the assignment contents uploaded by Maro, and upload the advice contents. If not participating as a manito, go to step S11114 to pay the mileage, and in step S11124, as a spectator, view the task content and the advice content. In other words, in this case, it can be said that they participated as viewers.

On the other hand, in step S10174, excellent by the evaluator predetermined by Maro or the system administrator of the advice content or by a predetermined criterion (for example, 'the advice content of more than 100 game participants as Manito or bystanders') The content is selected. Thereafter, in step S10194, the mileage is granted to Maro according to the performance of the Manito game (which can be evaluated by the number of game participants, the number of excellent contents, etc.). In addition, in step S11144 after step S11134, the mileage is granted to the person who uploaded the advice content selected as the best advice content. Although the example of the development process according to the selection of step S10104 of FIG. 3 has been described above, the specific process may be modified differently in other embodiments.

Thus, after step S102 of FIG. 2 is completed, the process proceeds to step S103. In step S103, the mileage calculated by subtracting the new mileage acquired or consumed in step S102 from the previous mileage existing as a result of the member's previous activity is provided. Thereafter, based on the mileage settled in step S104, the member's evolutionary grade and the member's contribution to the virtual city are evaluated according to a predetermined rule. Steps S103 and S104 will be described in detail below.

In the virtual city according to the present invention, the mileage is basically a quantified value of all the results generated by the member's activity in the virtual city, it may be an indicator of 'satisfaction and happiness' from the customer's point of view, the operator's position Can be an indicator of sales and profits based on a member's transaction-related activities. Mileage is also a central control factor for the operation of maintaining and developing the virtual city harmoniously, and for the operator of the virtual city, it is also a statistical data for designing and evaluating other businesses affiliated with the virtual city.

Meanwhile, in the present invention, the contribution of the member to the virtual city is evaluated based on the result of calculating the mileage earned and / or consumed according to the result of various activities in the member's virtual city. In other words, mileage is also a key factor in member's evolutionary policy. Hereinafter will be described in detail the configuration and operation of the mileage and member evolution policy according to an embodiment of the present invention.

Regarding mileage, basically all members are given the opportunity to spend and earn equally. Mileage can be managed as a unique score for each non-transferable individual member to ensure stability and reliability of mileage management. However, cash bonuses and rewards based on evolutionary mileage levels paid to members may be inherited at the time of member death. In addition, according to an embodiment of the present invention for the effective operation of the mileage can be divided into three as follows.

1) Free Point (FP): A point that is freely consumed or earned in all activities in a virtual city and is applied equally to everyone in each category. This is meant as a currency necessary for activities in virtual cities.

2) Evolution Point (EP): The evolutionary score of a member, which indicates the degree of contribution to the evolution and development of the virtual city through the activities in the virtual city (mainly the content activity contribution) as a member's evolution score. It is used as a standard for implementing the compensation program.

3) Cash Point (CP): A cash bonus paid as an incentive for contributions to copyrights and distribution of content, with a central assessment of its contribution to the production, distribution and sales of content, particularly in virtual cities. It is a direct basis for determining the amount. That is, it is a criterion for evaluating the contribution of activities to the virtual city (mostly, the contribution of trading activities).

Table 1 below shows an example of the scoring criteria for obtaining mileage. Members may earn miles based on the criteria set forth in Table 1.

[Table 1] Mileage Acquisition Criteria

Item division Specific content standard Earned mileage score FP EP CP 1. Register Miles awarded upon initial membership in a virtual city. Basic mileage to be granted immediately upon signing up and to explore the virtual city The basic mileage gives a level that can be used for about a full period. 1000 0 0 2. Register others Granted automatically when joining another person to a virtual city. When the other person joins, it is confirmed by checking the recommendation column. (Family, relatives, don't care) FP and EP, respectively, because they contributed to the population growth of the virtual city by giving word-of-mouth advertisements to others, not just their satisfaction. 300 100 0 3. Play as Manito in Manito Games If you participate as a Manito and upload content, you will automatically obtain it. Per number of participation 100 20 0 If you participated in the Manito game and uploaded it as the best content Granted FP and EP in recognition of contribution to the task 200 Up to 300 20 minimum, 200 maximum 4. Upload your own content Uploaded content that he produced Received FP and EP in recognition of the achievement of producing content that satisfies customers 50 20 0 5. Find the original author and upload the content When you find the original author of a particular piece of content in a virtual city and make an mediation effort to ensure that the content is uploaded formally. At this time, the original author is subject to paragraph 4, and the person who brokered it is identified by recording the mediator (one person) when the original author uploads the content. At this time, if the original author is a non-member and allows membership, the broker also obtains the second point separately. 50 50 0

Item division Specific content standard Earned mileage score FP EP CP 6. When someone has watched your uploaded content Base score Base score given to 100 total viewers 200 200 20 Extra points If more than 100 people watched, per person 0 One 0.1 7. If the content you uploaded is downloaded by others Base score (who can download by default only to members who purchased a specific product in a virtual city) Granted as default score when 100 downloads have been reached. 0 400 50 Additional score Per capita grant if more than 100 downloads 0 2 0.2 8. If you purchased the product or used the service If you buy your own products in a virtual city or use affiliate services 10,000 won per product sold (less than 10,000 won) 20 20 10 When we use affiliate service of one's virtual city 10,000 won for sale 10 (The best) 20 (Best) 5 9. The person who recommended himself as a member purchased the product or used the service If you buy your own product or use your own service 10,000 won for sale 10 10 5 When you buy an affiliate product or use an affiliate service 10,000 won for sale 5 (The best) 10 (Best) 2 10. When viewing the partner's advertisement email event Granted when viewing a partner's advertisement Per one email (authorized only once) 10 One 0.5

Item division Specific content standard Earned mileage score FP EP CP 11. Participate as a Maro and contribute to the virtual city When the content uploaded by a person who participated as a manito is adopted as excellent content in a manito game where he / she participates as Maro Per one adopted as excellent content 50 20 0 Mileage is awarded according to the number of people who participated as Manito in the game in which they participate as Maro If 50 or more Manito participants, more than 50 per person 5 10 0 12. Winner as Best Content Won as weekly or monthly premium content Differential by grade 0 500 points 1000 points 13. Participate in own event events (ideas, content recruitment, advertisement, etc.) For example, if you participate in your own event, such as an idea contest or a testimonial about a product or service. Score points for participants based on the importance of the event 100 Up to 50 10 In case of winning the prize (or winning the lottery) Mileage awarded according to tier when winning or winning 0 100 1000

On the other hand, consumption of the mileage is also made according to a predetermined criterion. Table 2 below shows an example of this. Consumption of mileage takes place as a process of gaining satisfaction by using anger in a virtual city.

[Table 2] Mileage Consumption Criteria

Item division Specific content standard Consumption Mileage Score FP EP CP 1. Participation in recommended tour TOUR RECOMMENDED TO VIEW CONTENT Per recommendation TOUR 20 to 50 0 0 2. Participate as a Free Traveler Freely enjoy each piece of content Per content for each content 5 to 50 0 0 3. Participate in Maro Participate in Maro and upload assignment content Per assignment content 0 0 0 4.Participate in Manito games as watchers Observation of Manito games as onlookers Per game 30 0 0 5. When using a partner service When using advanced services (eg games) Once per service 5 to 20 0 0 6. When downloading content Download any content Consume when downloading 1 piece of content 10 to 50 0 0

It will be described for the evolution level setting of the member according to an embodiment of the present invention. First, let's take a look at the purpose of introducing this concept of member evolution into the operation of virtual cities. Member's royalties (loyalty / voluntary) cannot be bought with money. It is not living, but willing to provide it by the members. What do you need for members to do so? It is to create conditions and circumstances in which members' inner desires can be naturally formed and expressed. It provides an environment that can arouse member's self-esteem, self-realization and aspiration to be great. In addition, the process brings economic benefits to members as well as mental satisfaction. In addition, it is desirable to lead to the creation and dissemination of these processes, legends and myths. In this context, the policy of member evolution is established.

According to a preferred embodiment of the present invention, the evolution level of the member according to the mileage acquisition can be classified into seven levels as follows. According to this evolution class, the following is an example of the evolution bonus for members and the honor in the virtual city.

(1) Candidate: Candidate qualifications are automatically granted upon membership in the virtual city. Candidates are entitled to earn basic mileage (eg, FP 1000 points) and travel to the virtual city at the same time as joining the virtual city.

(2) Member: A member may be granted membership if he earns additional points (eg EP 10 points) in addition to the basic mileage given to him as a candidate by his / her activities in the virtual city. All members and above are obligated to comply with the Code of Ethics and all members and above have the right to view the results of each member evolution class council, from Ace members to Guru members, as described below. One vote may be used to convene a Guru meeting.

(3) Ace: Automatically awarded when an active member complies with the Code of Ethics and reaches a predetermined Ace qualification mileage (eg, a predetermined EP). Aces are eligible to participate in the Ace council. It acts as an opinion provider by case. An example of an evolution bonus for an ace member would be the chance to visit a virtual system management company in a virtual city at the time of initial ace qualification, and to draw and present the prize to the winner. It is also possible to draw a prize and provide the winner with a domestic travel bonus. Ace members can also be eligible to participate in externally commissioned content contests. Ace members can be adjusted to within a certain percentage (eg, 1%) of the total number of active members, according to the virtual city's evolutionary policy.

(4) Pro: Members of Aces who comply with the Code of Ethics and have reached a predetermined Pro Qualification Mileage (e.g., a predetermined EP) may automatically grant Pro qualification. Pros can be awarded pro-recognition medals and participate in Pro councils. Serves as the Opinion Leader by case. Souvenirs can be given to members who are new to the pro status, and they can provide domestic travel bonuses (training and entertainment) for themselves (e.g., one guardian if they are a minor) have. Members who are qualified as pros may be given additional points in the screening process for selecting offline franchise operators related to virtual cities.

(5) Master: A Master can be automatically assigned to a member who has met the Code of Ethics and has reached a predetermined Master Qualification Mile (eg, a predetermined EP) among the pros. Master members are entitled to participate in the Master council and can serve as the Generational Opinion Leader. In the meantime, you can publish a commemorative book by collecting the contents you have produced and provided. Members who are at least a master's qualification will receive a domestic travel bonus (e.g. as a regular master meeting and an event of entertainment nature) to two people, including myself, once a year (3 nights and 4 days in Jeju Island), domestic and international exhibitions or international conferences. Provide opportunities to participate in

(6) Coordnator: Intergenerational to one master who has followed the Code of Ethics and has been recognized as representative at the Master Meeting, the highest meeting of generations, due to its mileage criteria (e.g., predetermined EP) and operational capabilities. You may qualify as a coordinator. The coordinator is responsible for coordinating the opinions of all members, and the coordinator council can be operated as the highest level of consultation. The Master may have a term as long as he is a representative of each generation (eg, one year). Provide coordinator members with support for daily coordinator activities and two overseas travel bonuses (including coordinator's regular meetings and recreational nature) once a year (e.g. Guam travel level of 3 nights and 4 days on Business Class tickets) can do.

(7) Guru: Guru is qualified to earn the highest mileage (e.g., a predetermined EP) attainable among those who have served as coordinator for more than one year. Guru is not involved in practice and remains a permanent leader for as long as a virtual city exists. Guru may be entitled to a regular overseas travel bonus (at First Class) once a year with the couple (or 'I + Guardian'). Guru's birth is a virtual city's greatest honor and honor, so the celebration can be celebrated as a spectacular event. The guru meeting is the test stage of the virtual mental leadership of the virtual city and is convened only when there is more than one-fifth of the membership of all members above the regular membership. Independent comments may be submitted to the coordinator meeting.

The operator can pay a portion of the sales in this virtual city as a bonus to the member's evolution bonus and activity contribution. For example, about 7% of a year's total sales through a virtual city can be paid as an evolution bonus for members and about 15% as an activity contribution bonus. These bonuses paid to members include the rewards of the consumer's participation in the production and distribution of the content, and the return of the savings of offline advertising and distribution costs to the consumer as a bonus.

That is, according to the present invention, in step S105 of FIG. 2, if it is determined whether to satisfy an evolution bonus payment criterion (for example, new acquisition or qualification criteria for each evolution level) according to the evolution level of the member, In step S106, the evolution bonus is paid to the member, otherwise the evolution bonus is not paid. Then, in step (S107) determines whether the activity contribution bonus payment criteria according to the activity contribution (based on the CP) of the member is satisfied, and if it is satisfied, the corresponding activity contribution bonus is paid to the member in step S108, otherwise Do not pay. This concludes the process.

For example, FP and EP can be applied by dividing the items into, for example, <accumulated continuously>, <accumulated only within one quarter>, and <accumulated only for one year>. For example, the CP may be reset (permitted from the zero point) on a quarterly basis. That is, the CP can be calculated for each quarter. CP can be a standard for paying activity contribution bonuses based on activity contributions.

The CP-based activity contribution bonus payment rule according to an embodiment of the present invention provides a bonus amount to each individual (qualified member) who has obtained a minimum CP score (100 points) for receiving a bonus within a quarter (the quarter). 10% of the total sales of the fictitious cities of the country) x (total CPs earned by each qualified member / total CPs acquired by all qualified members), which has passed the 15-day preparation period (preparation for calculation, inspection, etc.) After that, it can be performed by depositing online to the member.

On the other hand, there is a need for a code of ethics for members' activities, and policies for members who violate a predetermined code of ethics may be needed in virtual cities. For example, in the event of violating the code of ethics, such as using others' contents as if they are the authors or illegally posting contents that greatly harms the morals, the following procedures can be imposed.

1) In the event of unauthorized posting of content that violates the Code of Ethics, the relevant content may be deleted immediately, and a warning shall be given to members who posted such content. An EP score can be deducted by 100 points for each warning, and three cumulative warnings are taken for one month to prevent the user from logging in to the virtual city. Incentives are not paid according to the evolution level. If you are warned again after dismissal, you will lose all your rights as a member and have to wait two years before you can become a member again. However, if there is an objection to the disposition beyond warning, the Master Meeting (or, if not, its lower class) may be challenged, and the Site Administrator shall withdraw the sanctions or reinforce the sanction in respect of the opinion of the Master Meeting. Can be lowered, or sloped. However, the final decision on sanctions rests with the site administrator.

2) If you intentionally or negligently use the copyrighted contents to others as your own, you will be deprived of all the benefits incurred, and you may be subject to disciplinary action from suspension of expulsion for a certain period. . However, the level of disciplinary action may be reduced by referencing the expression of the copyright holder. In case of disagreement, the coordinator meeting (if not there, the sub-meeting) can be appealed, and the site administrator can revoke or lower the sanctions by respecting the opinion of the coordinator meeting, or amnesty. Can be. However, the final decision on sanctions rests with the site administrator.

The mileage data that each person acquires and consumes in the virtual city is always available for you to check. The web page of the virtual city displays an image that shows the FP, EP and CP scores at a glance like the dashboard of a car. If desired, consumers can provide detailed data as shown in Table 3 below. The classification code described in Table 3 is a value for data processing of an activity item in a virtual city.

According to the member's evolution policy and mileage policy, the members of the virtual city are <lack of time>, <interest of interest>, <pursuit of authenticity>, <pursuit of trust>, <acquisition of personal benefit>, <independent and individual Needs as a new consumer such as fulfilling needs>, <response, joy of participation>, <self-expression>, <fun (interesting) enjoyment>, <appreciation and joy>, <self-realization>, <the desire to achieve greatness> It will fill you with satisfaction and participate in various activities in the virtual city.

[Table 3] Example of mileage data provision format

5 illustrates an example of an initial screen of an internet site of a virtual city according to an embodiment of the present invention. Referring to FIG. 5, members of the virtual city can easily know their mileage and evolution grade through such an internet site, and can easily participate in the virtual city, search for and view contents.

Although specific embodiments have been described in the above description of the present invention, those skilled in the art can make various modifications without departing from the scope of the present invention as defined by the following claims.

As described above, by providing a business method and system through the implementation of a virtual city on the Internet according to the present invention, the customer participates as a producer, distributor, and consumer of the content, and the performance by activities using goods and services Depending on the score (mileage), it can evolve with both physical and mental benefits, and service providers sell and derive goods and services by securing a stable and loyal group of consumers responsible for the production and distribution of content. You can get valuable opportunities to expand your business and socially contribute to the quantitative and qualitative development of e-commerce.

Claims (11)

In the business method through the virtual city implementation on the Internet, The customer accesses the virtual city internet site and logs in as a member, The logged in member participates in the production, distribution or consumption of content in the virtual city (hereinafter referred to as 'content related activity') and / or the purchase of goods or service use activity (hereinafter referred to as 'transaction related activity'). Selecting one of the predetermined participation methods, Acquiring or consuming new mileage corresponding to the performance of the activity according to a predetermined mileage management rule by participating in an activity in a cyber city according to the selected participation method; Providing the calculated mileage by adding or subtracting the new mileage to the previous mileage existing as a result of the member's previous activity; Evaluating the evolution level of the member according to a predetermined rule based on the calculated mileage; Determining whether an evolution bonus payment criterion according to the evolution level of the member is satisfied; If the evolutionary bonus payment criteria are satisfied, the method comprising the step of paying the evolutionary bonus to the member. The method of claim 1 wherein the business method is: Evaluating the contribution of the member to the virtual city; Determining whether an activity contribution bonus payment criterion is satisfied according to the activity contribution of the member; And providing the activity contribution bonus to the member if the activity contribution bonus payment criterion is satisfied. The business method of claim 1, wherein the predetermined participation method includes a participation method of uploading content independently and a method of participating as a product purchase and / or service use. The business method of claim 3, wherein the predetermined participation method further includes a recommendation tour method, a free traveler participation method, and a participation method as a manito game. The method of claim 1, wherein the mileage has a free point (FP), wherein the FP is a content related activity (hereinafter referred to as FP) in which the member consumes FP through content related activities and / or transaction related activities in the virtual city. Business method through the implementation of a virtual city on the Internet, which is transformed by "FP consumption activity" and content-related activities (hereinafter referred to as "FP acquisition activity") that acquire FP. 6. The mileage claim of claim 5, wherein the mileage further includes a free point (EP), wherein the EP is the member's own evolution and the virtual city through content related activities and / or transaction related activities in a virtual city. The business method through the implementation of a virtual city on the Internet that scores the degree of contribution to the evolution of the member is the score for the evaluation of the member's evolution rating and the evolution bonus payment. 7. The mileage system of claim 6, wherein the mileage further includes a cash point (CP), in which the member contributes to increasing sales of the virtual city through content related activities and / or transaction related activities in the virtual city. A method of doing business through a virtual city implementation on the Internet that scores a degree and is the basis for evaluating the activity contribution of the member and paying the activity contribution bonus. 8. The method of claim 7, wherein the activity contribution bonus paid to the member is calculated based on the CP and paid in cash. 9. The business method of claim 8, wherein the CP is newly settled quarterly and the activity contribution bonus is also paid quarterly. In the business system through the virtual city implementation on the Internet, A web server for accessing a virtual city internet site through an internet via a customer interface to retrieve information provided from the virtual city internet site and input necessary information; A member information database storing member information generated by a customer accessing the virtual city internet site, logging in, and registering as a member; A content database for storing contents produced by members of the virtual city internet site; A transaction information database storing transaction information generated by a member of the virtual city participating in a product purchase or service use activity (hereinafter referred to as a 'transaction related activity') in the virtual city; Mileage data for storing the mileage information acquired or consumed by a member of the virtual city in the production, distribution or consumption of content in the virtual city (hereinafter referred to as 'content related activity') and / or the transaction related activity. Base; Allow the member to view and store various information on the virtual city internet site, and the member participates in the content related activity and / or the transaction related activity, In case of acquiring or consuming a corresponding new mileage, the new mileage is provided to the previous mileage existing as a result of the member's previous activity, and the mileage is calculated based on the calculated mileage. According to the member's evolution level and the contribution of the member's virtual city to evaluate the evolutionary bonus payment criteria according to the member's evolution level is paid to the member to the evolution bonus, according to the activity contribution of the member Determine if activity contribution bonus payment criteria are met The business system through the implementation of a virtual city on the Internet comprising a virtual city management server that performs a function to pay the activity contribution bonus to the member if the activity contribution bonus payment criteria are satisfied. 11. The system of claim 10, wherein a related institution connected to the virtual city system to support or cooperate with the content related activity and / or the transaction related activity of the member in the virtual city includes a financial institution, a certification authority, and a shopping mall. Business system through virtual city implementation on the Internet.