KR20030005549A - Method for managing customers of a distribut- ion enterprise - Google Patents

Abstract

The present invention relates to a customer management method of a distributor, and more particularly, a customer who purchases a product from a distributor registers as a member of the distributor, and then recruits other customers and recommends to register as a lower level member. By forming a membership organization, whenever a member of a member organization purchases a product from that distributor, the distributor schedules the profits for the purchase of the product to the member who purchased the product and the member at a higher level of that member. Points are earned every time a member purchases a product from the distributor, and the member level is differentiated by the accumulated points and the number of recommended members. Part of the retailer's sales profits by paying a certain amount of the retailer's total sales. Since thereby reduced again to customers related to customer care how retailers to increase directivity for the customers infinite scalability customers and distributors.

Description

Method for managing customers of a distribut ion enterprise

The present invention relates to a customer management method of a distributor, and more particularly, a customer who purchases a product from a distributor registers as a member of the distributor, and then recruits other customers and recommends to register as a lower level member. By forming a membership organization, whenever a member of a member organization purchases a product from that distributor, the distributor schedules the profits for the purchase of the product to the member who purchased the product and the member at a higher level of that member. Points are earned each time a member purchases a product from the distributor, and the membership level differentiated by the accumulated points and the number of recommended members is distributed according to the membership level. By paying an amount equal to a certain percentage of the company's sales, It is about the customer management method of the distributor that can give the customer unlimited expansion and the customer's orientation toward the distributor because it is returned to the customer.

In recent years, many large discount stores run by retailers have been created, and large foreign retailers are constantly forming large discount stores. Therefore, there is a competition for life and death among retailers operating such large discount stores. As a result, retailers operating large discount stores have established various survival strategies, attracting customers at lower prices, or enhancing their image through strict quality control. We operate a profit sharing type of customer management that allows us to share some of our profits.

The conventional customer management method operated as described above mainly uses a specific ratio prescribed by the distributor to accumulate points for the amount purchased by the customer whenever the customer purchases the product. Once earned, the retailer will pay the prize corresponding to the accumulated points.

However, such a conventional customer management method is that the earning rate of the points is so small that it is only possible to receive a proper product only after purchasing a huge amount of goods, so it requires only a lot of patience for customers, rather than inspires actual purchase desire. On the contrary, there are many cases in which the effect of decay results in deterioration, which implies that the competition between intense distributors cannot be overcome.

The present invention has been made to solve the above problems, the customer who purchased the product in the distributor is registered as a member of the distributor after recruiting other customers to register as a lower-level member to form a phased member organization Thus, whenever a member of a member's organization purchases a product from the distributor, the distributor shall be a certain amount of sales profit for the member who purchased the product and the member who is at a higher level of the member. At the same time, points are earned each time a member purchases a product from the distributor, and the member grade is differentiated by the accumulated points and the number of recommended members. Part of the distributor's profits are returned to the customer by making the appropriate amount payable. As a result, the technical challenge is to increase the customer's infinite scalability and the customer's orientation to the distributor.

1 is a block diagram showing a customer management method of a distributor according to the present invention.

1 is a step showing an example of a customer recommendation by the customer management method of the present invention.

Figure 2 is a step showing an example of a member organization by the customer management method of the present invention.

Figure 3 is a member step diagram according to an embodiment of a customer management method of the present invention.

<Description of the symbols for the main parts of the drawings>

D: Distributor C1 ~ C8: 1st ~ 8th Customer

M1 ~ M8: 1st ~ 8th Member O: Own Sales Allowance

1: Customer recommendation stage 2: Member organization stage

3: Recommended allowance payment stage 4: Grade allowance payment stage

Hereinafter, the present invention for achieving the above object will be described in detail with reference to FIGS.

1 is a block diagram showing a customer management method of a distributor according to the present invention, Figure 2 is a step diagram showing an example of a customer recommendation by the customer management method of the present invention, Figure 3 is a customer management method of the present invention Figure 4 is a step showing an example of a member organization by, Figure 4 is a member step in accordance with an embodiment of the customer management method of the present invention.

In the customer management method of the distributor according to the present invention, as illustrated in FIGS. 1 to 3, the first customer C1 who purchases the product sold by the distributor D is made by the distributor D. Recommend to join as one member (M1) to have a plurality of second customers (C2) to purchase the goods of the distributor (D) to join as a second member (M2) of the lower level, and the first customer (C1) By the recommendation of the second member (M2), the second customer (C2) joins a plurality of third customers (C3) to buy the goods of the distributor (D) to the third level ( M3), the customer recommendation step (1) and the member organization step (2) and the member (M1 ~) to join the step by step so that the eighth customer (C8) to join the eighth member (M8) If M8) purchases goods from the distributor (D), the distributor (D) is the member who purchased the goods and the higher level of the member. The amount corresponding to the members of a certain percentage of the sales profit to the purchase of goods that consists recommended allowances step (3) to be paid.

And, every time the member (M1 ~ M8) purchases a product from the distributor (D) to accumulate points at a certain rate relative to the product price, the points and thus upgrades prescribed by the distributor (D) (4) The grade allowance payment stage, in which the membership level of members (M1 to M8) is upgraded in accordance with the conditions, and an amount corresponding to a certain percentage of the total sales of the distributor (D) is paid according to the membership level. Consists of

Referring to the customer management method of the distributor configured as described above by showing an embodiment as follows.

A first customer (C1) who has purchased a product from a distributor (D) who exhibits and sells a variety of products by operating a large discount store can register as the first member (M1) of the distributor (D) as desired. After registering as a first member (M1), it is recommended to recruit a second customer (C2) to register as a second member (M2), which is a lower level of the first member (M1), and also to register as a second member (M1). As shown in FIG. 2, M2) recommends that the third customer C3 be registered as the third member M3. As a result, the second customer C3 can be recommended up to the eighth member M8. Members M1 to M8 form an organization corresponding to steps 1 to 8 as shown in the table below, and each time the members M1 to M8 purchase the necessary products from their distributors (D). The distributor (D) is shown in the table below on the sales profit of the goods purchased by the members (M1 to M8). The amount of the nomination is paid to the member who purchased the product and the members who are at the upper level of the member. The rate of recommendation allowance varies depending on the product sold by the distributor (D). Therefore, the ratio is different.

Stage 1 Tier 2 Tier 3 4 steps 5 steps 6 steps 7 steps 8 levels Sum General merchandise 6% 4% 2% 2% 2% 2% One% One% 20% Semi-commodity 3% 2% One% One% One% One% 0.5% 0.5% 10% Specific product 2% only for purchaser

For example, as shown in FIG. 4, the first member M1 corresponding to the first stage recruits three second members M2 corresponding to the second stage, and the three second members M2 In addition, three third members (M3) are recruited to the eighth member (M8), which corresponds to the eighth stage, and all the members (M1 to M8) who are recruited in this way purchase a general product worth 100,000 won. In this case, the calculation of the recommendation allowance paid to members M1 to M8 is as follows.

Membership Level Number of members Recommended allowance (person) Calculation of recommended allowance ratio M1 One 3,654,000 6% × 1 person = 6% M2 3 1,467,000 4% × 3 people = 12% M3 9 738,000 2% × 9 people = 18% M4 27 252,000 2% × 27 people = 54% M5 81 90,000 2% × 81 people = 162% M6 243 36,000 2% × 243 people = 486% M7 729 18,000 1% × 729 people = 729% M8 2187 6,000 1% × 2187 people = 2187%

Since the recommendation allowance is calculated as described above, the first member M1 receives the allowance of 3,654,000 won from the distributor D, and the members M2 to M8 who are in the lower stage of the first member M1 also receive the recommendation allowance. Members (M1-M8) who are paid the amount of each referral and also receive the referral allowance must deduct 22% of the referral allowance in tax and 33% of the tax deducted amount. The corresponding product must be purchased again from the distributor (D). In the case of the first member (M1), the allowance was paid 3,654,000 won and the tax was deducted 803,880 won, which is 22% of the recommended allowance. Afterwards, if you buy a product sold by distributor D at 940,536.9 won, which is 33% of the deduction of 2,850,120 won, you will be paid 1,909,580.4 won.

In addition, each time the members (M1 ~ M8) purchases a product from the distributor (D), as shown in the table below will earn an amount corresponding to a certain percentage of the product price as a point, for example When M1 ~ M8 purchases a product of 100,000 won, points of 90,000P for general products, 80,000P for semi-products, and 70,000P for specific products will be accumulated.

Product Type Point rate General merchandise Purchase price × 0.9 Semi-commodity Purchase price × 0.8 Specific product Purchase price × 0.7

In addition, the promotion conditions determined according to the number of members registered for each member (M1 ~ M8) and points earned by purchasing a product are shown in the table below.

Rating Promotion condition Grade allowance Qualification Recommended argument Points / month Grade 1 4 levels or more 12 or more Over 400 million P 0.5% of total distributor sales Grade 2 2 levels or more 9 or more More than 150P 0.3% of total distributor sales Grade 3 4 grades or more 6 or more 50 million P or more 0.2% of total distributor sales Grade 4 2 months after signing up 3 or more 20 million P or more 0.1% of total distributor sales

Members who meet the upgrade conditions specified in the table above are given a membership class, and the amount of the class allowance according to the membership class corresponds to a certain proportion of the total sales of the distributor (D) from the distributor (D). If a member corresponding to each membership level does not reach the corresponding point for six months, one level will be dropped from his / her membership level.

As described above, the customer management method of the distributor according to the present invention allows the customer who purchased the product in the distributor to be registered as a member of the distributor and the registered customer to recruit other customers to register as a member of a lower level. By forming an organization, whenever a member of a member organization purchases a product from the distributor, the distributor pays a certain amount of sales profit of the purchased product to the member who is the upper level of the member who purchased the product. At the same time, points are earned each time a member purchases a product from the distributor, and the member class is differentiated by the accumulated points and the number of recommended members, which corresponds to a certain percentage of the distributor's total sales. By paying the amount, part of the distributor's sales profit is returned to the customer. This has the effect of increasing the customer's infinite expansion and customer's orientation to the distributor.

Claims (1)

In managing the customer who purchases the product, the distributor (D) who sells the product, The first customer C1, who has purchased the goods sold at the distributor D, joins as the first member M1 of the distributor D and connects the second customer C2 to the second member of the lower level ( It is recommended to join as M2), and the second customer C2 joined by the first customer C1 as the second member M2 is the third customer C3 as the lower level third member M3. A customer recommendation step (1) and a member organization step (2), which recommend to join and recommend to join as an eighth member (M8) up to an eighth customer (C8) step by step; When the member M1 to M8 purchases the product from the distributor D, the distributor D gains the sales profit of the purchased product to the member who purchased the product and the members above the member. Referral allowance payment step (3) that pays an amount corresponding to a certain ratio of Each time the member (M1 ~ M8) purchases a product from the distributor (D) to earn points at a certain rate relative to the price of the product, the points and the upgrade conditions prescribed by the distributor (D) The member grades of members (M1 to M8) are upgraded according to the satisfaction level, and a grade allowance payment stage (4) is provided to pay an amount corresponding to a certain ratio of the total sales of the distributor (D) according to the membership grade. Distributor customer care method characterized by.