KR20020092022A - Interactive streaming video system using virtual image insertion technology - Google Patents
Interactive streaming video system using virtual image insertion technology Download PDFInfo
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Abstract
본 발명의 쌍방향, 고객화된 스트리밍 비디오 시스템(streaming video system)은 방송에서의 가상광고(virtual advertising)삽입기술과 인터넷의 쌍방향 기술을 접목시켜 각 이용자별로 DB화된 프로필(profile)에 근거하여 성별, 연령, 지역, 기호에 따라 고객화된 광고물 및 정보를 시청하고 있는 영상물 특정지점에 실시간으로 전송하며 이용자의 행동(mouse click, mouse over등)에 따라 반응(hyperlink, pop-up layer, new window)하여 완벽한 쌍방향성을 구현하게 된다. 또한 이 기술을 근간으로 이용자가 야구경기를 보면서 투수가 던질 공의 낙착지점을 투구전에 예상, 클릭하면 확률결과를 동영상에 실시간으로 제공하여 실시간 동영상 베팅게임이 가능해지도록 한다.The interactive and customized streaming video system of the present invention combines the technology of inserting virtual advertising in broadcasting with the interactive technology of the Internet, based on the profile of each user based on gender, Sends customized advertisements and information customized according to age, region and preference in real time to the specific spot where the video is being watched and responds according to user's actions (mouse click, mouse over, etc.) (hyperlink, pop-up layer, new window) To achieve perfect bidirectionality. In addition, based on this technology, when the user predicts and clicks the ball thrown by the pitcher while watching a baseball game, the probability result is provided in the video in real time if the player clicks on the pitch before the pitch.
상술된 바와 같이, 각 이용자들의 프로필(profile)에 근거한 광고 및 정보가 전송되어 최적의 광고효과와 컨텐츠 주목도를 가져올 수 있으며, 실시간으로 고객과 광고주간 양방향 통신이 가능해져 광고 및 게임솔루션으로 이용 가능해진다.As described above, advertisements and information based on each user's profile can be transmitted to bring optimal advertisement effects and content attention, and bi-directional communication between customers and advertisers is possible in real time, and can be used as an advertisement and game solution. Become.
Description
본 발명은 인터넷상에서 인터렉티브한 영상을 제공하는 서비스에 관한 것으로, 보다 상세하게는 가상이미지 삽입, 트랙킹(tracking)하는 기술을 이용하여 인터넷 방송에서 각 개인별 프로필(profile)을 이용한 고객화된 광고 및 이미지를 제공하고, 스포츠경기 및 기타영상을 보면서 클라이언트와 서버간의 통신을 통해 실시간 동영상 게임을 할 수 있게 하는 영상서비스에 관한 것이다.The present invention relates to a service for providing an interactive image on the Internet, and more specifically, a customized advertisement and image using a profile for each individual in an internet broadcast using a technology of inserting and tracking virtual images. The present invention relates to a video service that enables a real-time video game through communication between a client and a server while watching a sports game and other videos.
가상 이미징(virtual imaging)이란 각종 방송매체 및 영상물 생중계시, 특정공간(또는 가상의 공간)에 실시간으로 이미지를 삽입하며 삽입된 이미지는 트랙킹(tracking)기술에 의해 특정지점에 고정되어 마치 실제로 해당 영상화면속에 포함되어 있는 듯하게 처리해주는 이미지 처리 및 합성기법이다.Virtual imaging inserts an image in a specific space (or a virtual space) in real time when broadcasting various broadcast media and images, and the inserted image is fixed to a specific point by a tracking technology, so that the image is actually It is an image processing and compositing technique that processes as if it is included in the screen.
이러한 이미지처리 기법은 스포츠생중계, 이벤트생중계에 많이 이용되고 있으며, 광고뿐 아니라 경기정보 이미지제공등 다양한 응용분야에 적용되고 있다. 예컨대, 도 1a는 2002시드니 올림픽 수영경기에서 수면에 독일국기 이미지를 각 코스 숫자형태로 삽입하여 나타내고 있으며, 도 1b는 가상전광판(video wall)을 만들어 중계효과를 극대화시키고 나아가 전광판 스킨을 통해 특정업체나 특정제품을 광고하는 모습을 보여주고 있다. 더욱이, 도 1c와 같이 경기 및 이벤트에서 발생하는 수치화된 Data를 그래픽 이미지화하여 영상에 삽입함으로써 스포츠중계를 보다 생생하게 쉽고 편안하게 관전할 수 있도록 해준다.This image processing technique is widely used in sports live broadcasting and event live broadcasting, and is applied to various application fields such as providing advertisement information images as well as advertisements. For example, FIG. 1A shows the German flag image inserted into the surface of each course in the 2002 Sydney Olympic swimming competition, and FIG. 1B shows a virtual video board to maximize the relaying effect and further, through a display skin. I am showing the advertising of a specific product. In addition, as shown in Figure 1c by the numerical image generated from the game and the event by the graphic image to insert into the video, it is possible to watch the sports relay more vividly and comfortably.
그러나, 이와 같은 이미지 삽입기술은 영상매체에 단순히 이미지를 삽입하여 제공하는 것으로 새로운 형태의 광고로서 높은 광고효과와 프로그램의 질적향상효과를 가져올 수 있지만 모든 시청자들은 수동적으로 방송국에서 단방향으로 제공해주는 영상물을 볼 수 밖에 없게된다.However, such an image insertion technology simply inserts an image into a video medium and provides a new type of advertisement, which can bring high advertisement effects and quality improvement of the program. However, all viewers passively provide images that are unidirectionally provided by broadcasting stations. You have no choice but to see it.
따라서, 본 발명의 목적은 단방향으로의 동영상 전달이 아니라 MPEG-4기술 기반의 동영상에서 실시간으로 고객화된 객체(object)를 영상과 합성하고 압축해서 전달이 가능하도록 하는 기술로 웹캐스팅이나 디지털TV와 같이 양방향 통신이 가능한 매체에서 시청자 개인별 프로필을 분석하여 각 개인별 고객화된 정보 및 이미지를 영상에 삽입 전송하고 시청자가 고객화된 객체에 임의의 행동(mouse click, mouse over)을 통해 객체에 해당하는 정보를 요청하거나 게임까지도 즐길 수 있게 하는 서비스를 제공해주는데 있다.Therefore, the object of the present invention is not a one-way video delivery but a technology that enables the delivery of a customer-combined object by compressing and compressing a customized object in a video based on MPEG-4 technology in real time. Analyze the profile of individual viewers in a medium capable of two-way communication such as inserting and transmitting customized information and images for each individual into the video, and responding to the object through random actions (mouse click, mouse over) on the customized object. It is to provide a service that allows users to request information or even enjoy games.
도 1a 내지 도 1c 는 종래의 가상이미징에 대한 실시예를 보여주는 도면.1A-1C show an embodiment of a conventional virtual imaging.
도 2는 본 발명에 따른 스트리밍 비디오 서비스를 위한 전체 시스템의 구성을 나타내는 구성도.2 is a block diagram showing the configuration of an entire system for a streaming video service according to the present invention.
도 3은 본 발명에 따른 고객화된, 그리고 쌍방향 커뮤니케이션이 가능한 스트리밍 비디오 서비스를 제공해주는 일 실시예를 설명하기 위한 순서도.3 is a flow chart illustrating one embodiment for providing a customized, interactive communication capable streaming video service in accordance with the present invention.
도 4a 내지 도 4c는 본 발명에 따라 실시간 스트리밍 비디소 서비스 베팅게임의 일 실시예를 보여주는 도면.Figures 4a to 4c is a view showing an embodiment of a real-time streaming video service betting game in accordance with the present invention.
* 도면의 주요부분에 대한 부호의 설명* Explanation of symbols for main parts of the drawings
10. 스트리밍 비디오 서비스 시스템 11. 프로필 DB10. Streaming video service system 11. Profile DB
12. 인터페이스수단 13. 광고관리서버12. Interface means 13. Ad management server
20. 이용자 클라이언트 30. 인터넷방송국20. Client Client 30. Internet Broadcasting Station
위와 같은 목적을 달성하기 위한 본 발명의 고객화된 스트리밍 비디오 시스템은 이용자 정보 및 동영상내 삽입될 고객화된 특정 객체(object)에 대한 정보를 저장하는 프로필DB, 이용자 정보에 따라 이용자별로 타겟광고가 가능하도록 광고를 관리하는 광고관리서버 및 광고관리서버에서 출력되는 이용자별 가공된 동영상을 해당 이용자에게 인터넷을 통해 제공해주는 인터페이스수단을 포함한다.In order to achieve the above object, the customized streaming video system of the present invention has a target advertisement for each user according to a profile DB for storing user information and information about a specific object customized to be inserted into a video. And an interface means for providing the user with a processed video output from the advertisement management server for managing the advertisement and the user-specific processed video output through the Internet.
이하, 첨부된 도면들을 참조하여 본 발명에 대해 상세하게 설명한다.Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the present invention.
도2는 본 발명에 따른 스트리밍 비디오 서비스를 위한 전체 시스템의 구성을 나타내는 구성도이다.2 is a block diagram showing the configuration of an entire system for a streaming video service according to the present invention.
프로필DB(11)는 본 발명에 따른 서비스를 제공받은 이용자들에게 고객화된 정보제공을 위한 기초정보인 각 이용자별 정보 예컨대 성별, 연령, 지역, 관심분야에 대한 정보 및 동영상내 삽입될 고객화된 객체에 대한 정보를 저장한다.등을 저장한다.Profile DB (11) is the information for each user, such as the basic information for providing customized information to users provided with the service according to the present invention, for example, information about gender, age, region, interests, and customization to be inserted in the video Information about the created object, etc.
인터페이스수단(12)은 인터넷에 연결되어 인터넷방송국(30)과 같은 동영상 제작업체로부터 또는 직접 현장에서 촬영된 동영상을 인터넷을 통해 제공받고, 본 발명에 따라 가공된 동영상광고를 합성 및 트랙킹하여 인터넷을 통해 출력한다. 인터페이스수단(12)은 이용자가 스트리밍 비디오 시스템(10)에 접속하거나 접속한 이용자로부터 이용자요구정보가 수신되면 해당 이용자의 클라이언트(20)로 고객화된 정보 및 이미지를 합성, 트랙킹한 동영상을 전송하여 준다. 예컨대 동영상의 특정영역에 가상의 이미지(광고물)을 삽입하는 경우 프로필DB(11)에 저장된 고객 profile 에 따라 각 이용자별로 이용자의 취향이나 관심분야 등을 분석한 후 이에 맞춰 해당이용자가 관심을 두고 있는 제품광고나 홍보자료를 동영상에 실시간으로 삽입하여 해당 이용자의 클라이언트(10)에 전송하여 준다.The interface means 12 is connected to the Internet to receive a video taken from a video production company such as an Internet broadcasting station 30 or directly in the field via the Internet, and synthesize and track a video advertisement processed according to the present invention to connect the Internet. Output through The interface unit 12 transmits a moving picture of synthesizing and tracking the customized information and images to the client 20 of the user when the user accesses the streaming video system 10 or receives user request information from the connected user. give. For example, if a virtual image (advertisement) is inserted into a specific area of a video, the user's preferences or interests are analyzed for each user according to the customer profile stored in the profile DB 11, and the corresponding user is interested. Product advertisement or promotional material is inserted into the video in real time and transmits to the client 10 of the user.
또 다른 인터페이스수단(12)의 기능은 이용자가 스포츠 중계를 보다가 경기장면위에서 마우스클릭을 통해 게임을 즐길 수 있도록 하는 기능이다. 이러한 기능에 대한 상세한 설명은 후술된다.Another function of the interface means 12 is a function that allows the user to watch the sports relay and enjoy the game through a mouse click on the playing field. A detailed description of this function is given below.
광고관리서버(13)는 인터페이스수단(12)을 통해 제공받은 동영상을 프로필DB(11)에 저장된 정보에 맞춰 또는 이용자 요구정보에 따라 고객화된 동영상을 제공하여 준다.The advertisement management server 13 provides the customized video according to the information stored in the profile DB 11 or the user's request information according to the video provided through the interface means 12.
클라이언트(20)는 디지털TV나 컴퓨터와 같이 양방향 통신이 가능한 모든 단말기가 포함되며, 인터넷방송국(30)은 인터넷을 통해 동영상물을 제공해주는 서비스 공급업체들을 모두 포함한다. 즉, 전문 인터넷방송국 뿐만 아니라 인터넷사이트를 통해 동영상 서비스를 제공해주는 모든 공급업체를 포함한다.The client 20 includes all terminals capable of two-way communication such as a digital TV or a computer, and the internet broadcasting station 30 includes all service providers that provide moving images through the Internet. This includes not only professional Internet broadcasters but also all suppliers of video services through the Internet.
인터넷방송국(30)이 인터넷을 통해 영화를 제공해주는 경우 인터페이스수단(12)은 영화를 변형 및 합성하여 이용자에게 제공할 수 있다.When the internet broadcasting station 30 provides a movie through the Internet, the interface means 12 may modify and synthesize the movie and provide the same to the user.
특정 이미지객체를 동영상의 특정부분에 삽입하기 위한 기술(tracking 및 keying)은 이미 공지된 기술이므로 이에 대한 자세한 설명은 생략하며, 이용자 요구정보에 따른 고객화된 정보제공에 대하여는 상세하게 후술된다.Since a technique (tracking and keying) for inserting a specific image object into a specific portion of a video is a known technique, a detailed description thereof will be omitted, and the provision of customized information according to user request information will be described later in detail.
도 3은 본 발명에 따른 고객화된, 그리고 쌍방향 커뮤니케이션이 가능한 스트리밍 비디오 서비스를 제공해주는 일 실시예를 설명하기 위한 순서도이다.3 is a flow chart illustrating one embodiment for providing a customized and interactive streaming video service in accordance with the present invention.
이용자가 스포츠중계, 드라마, 쇼프로그램 등을 시청하고자 인터넷방송국(30)에 접속하면, 인터페이스수단(12)은 인터넷방송국(30)으로부터 이용자의 ID를 제공받아 이를 광고관리서버(13)에 전송하여 준다(단계301).When the user connects to the Internet broadcasting station 30 to watch sports broadcasts, dramas, shows, etc., the interface means 12 receives the user's ID from the Internet broadcasting station 30 and transmits the ID to the advertisement management server 13. (Step 301).
광고관리서버(13)는 인터페이스수단(12)으로부터 제공받은 ID를 이용하여 해당 이용자를 식별(단계302)하고 프로필 DB(11)에서 해당 이용자에 대한 정보를 검색한다(단계303).The advertisement management server 13 identifies the corresponding user using the ID provided from the interface means 12 (step 302) and retrieves information about the corresponding user from the profile DB 11 (step 303).
해당 이용자에 대한 정보검색이 완료되면 광고관리서버(13)는 이용자정보에 따라 해당이용자의 취향이나 기호, 관심분야에 맞는 광고물을 광고할 내용들 중에서 선정한다(단계304).When the information search for the user is completed, the advertisement management server 13 selects among the contents to advertise the advertisement according to the user's taste, preference, or interest according to the user information (step 304).
광고관리서버(13)는 이렇게 이용자별로 구분되어 선정된 광고물을 인터페이스수단(12)에 전해주게 되고 인터페이스수단(12)은 동영상내에 선정된 광고물을 삽입, 트랙킹하여 이용자 클라이언트(20)에 압축하여 전송하여 준다(단계305).The advertisement management server 13 transmits the selected advertisements classified by the users to the interface means 12, and the interface means 12 inserts and tracks the selected advertisements in the video and compresses them in the user client 20. And transmit (step 305).
이러한 동영상물에 특정 광고이미지를 삽입하는 것은 종래의 가상광고삽입과 동일한 방법으로 이루어진다.Inserting a specific advertisement image in the video material is made in the same manner as the conventional virtual advertisement insertion.
그런데, 이때 인터페이스수단(12)은 단순히 동영상의 기 설정된 영역에 광고물을 삽입하는 것이 아니라 해당 광고물을 특정 인터넷사이트 즉 해당 광고주의 인터넷사이트에 링크시켜 삽입한다. 이러한 링크기능은 이용자가 해당 광고물을 선택(클릭)하면 바로 해당 광고물의 광고주 인터넷사이트를 연결시켜 준다. 예컨대, 축구경기를 시청하던 이용자가 햄버거 광고가 삽입된 것을 보고 해당 광고물을 선택하면 바로 해당 햄버거를 판매하는 인터네사이트가 연결되어 바로 햄버거를 주문할 수 있게 된다.In this case, the interface means 12 does not simply insert an advertisement in a predetermined area of the video, but links the advertisement to a specific Internet site, that is, the advertiser's Internet site. This link function connects the advertiser's internet site of the advertisement as soon as the user selects (clicks) the advertisement. For example, when a user watching a soccer game sees that a hamburger advertisement is inserted and selects the advertisement, an internet site that sells the hamburger is immediately connected to order a hamburger.
또한, 인터페이스수단(12)은 광고물 뿐만 아니라 동영상에 등장하는 등장인물들을 해당 등장인물에 대한 정보(프로필)와 링크시켜 이용자가 특정인물을 선택하면 프로필DB(11)에 기 저장된 해당 인물에 대한 자세한 프로필을 현시하여 준다. 이를 위해, 인터페이스수단(12)은 동영상내 등장인물의 움직임을 계속해서 트랙킹(tracking)하여 해당 등장인물이 선택될 때 해당인물에 대한 프로필을 제공한다.In addition, the interface means 12 links not only the advertisements but also the characters appearing in the video with information (profile) about the characters, when the user selects a specific character for the person previously stored in the profile DB 11. Present your detailed profile. To this end, the interface means 12 continuously tracks the movement of the characters in the video to provide a profile for the character when the character is selected.
광고관리서버(13)는 인터페이스수단(12)을 통해 이용자 요구정보가 수신되었는지를 체크하여(단계306) 특정 광고물이나 등장인물이 선택되었다는 이용자 요구정보가 수신되면 선택된 광고물에 링크된 광고주의 인터넷 사이트나 선택된 등장인물에 대한 프로필을 프로필DB(11)에서 검색하여 이용자 클라이언트(20)에 제공하여준다(단계307).The advertisement management server 13 checks whether the user request information has been received through the interface means 12 (step 306). If the user request information indicating that a specific advertisement or a character is selected is received, the advertisement linked to the selected advertisement is displayed. The profile for the Internet site or the selected character is retrieved from the profile DB 11 and provided to the user client 20 (step 307).
이용자는 야구경기 중계장면을 보면서 실시간 동영상 게임을 즐길 수 도 있다. 이용자가 게임을 즐기고자 하는 경우 게임용 인터페이스를 선택하면 된다(단계 308). 도 4a 내지 도 4c는 본 발명에 따라 실시간 스트리밍 비디오 베팅게임의 일 실시예를 보여주는 도면으로 야구중계 동영상을 이용한 게임의 일 실시예를 보여주고 있다. 본 게임예에서는 도 4a 및 도 4b에서와 같이 스트라이크존을 9등분한다. 도 4b는 도 4a의 분할된 부분만을 확대하여 보여주는 도면이다. 이용자가 투수의 공이 들어갈 곳으로 예상되는 지역을 미리 마우스포인트로 클릭하게 되면 이용자가 선택한 투구 예상지역 정보는 인터페이스수단(12)을 통해 프로필DB(11)로 전달되어 각 이용자별로 저장된다(단계 309). 도 4c는 이용자가 마우스포인트를 이용하여 좌측하단을 선택한 실시예를 보여주고 있다. 인터페이스수단(12)은 투수가 투구한 볼이 예상지역에 적중했는지 여부와 타자의 배트에 맞았는지 여부를 트랙킹하여 각 이용자의 적중률을 누적 저장하고 그 결과를 해당 이용자 화면상에 현시하여 준다(단계310).Users can enjoy real-time video games while watching baseball games. If the user wishes to enjoy the game, the user can select a game interface (step 308). 4A to 4C are diagrams illustrating one embodiment of a real-time streaming video betting game according to the present invention, showing an embodiment of a game using a baseball relay video. In this game example, the strike zone is divided into nine as shown in Figs. 4A and 4B. 4B is an enlarged view illustrating only the divided portion of FIG. 4A. When the user clicks on the area expected to be the pitcher's ball with the mouse point in advance, the pitching area information selected by the user is transferred to the profile DB 11 through the interface means 12 and stored for each user (step 309). ). Figure 4c shows an embodiment in which the user selected the lower left using a mouse point. The interface unit 12 tracks whether the pitched ball hit the predicted area and whether it hit the batter's bat, accumulates and stores the hit ratio of each user and displays the result on the corresponding user screen (step). 310).
이러한 본 발명의 동영상 상에서의 게임은 야구뿐만 아니라 여러 스포츠 중계에 이용될 수 있음은 자명하다. 예컨대, 축구시합에서 패널킥을 하는 경우 골문을 도 4a와 같이 여러 지역으로 구분하고 공이 어느 쪽으로 들어갈 것인지 선택할 수 있도록 할 수 있다.It is apparent that the game on the video of the present invention can be used not only for baseball but also for various sports relaying. For example, in the case of a panel kick in a soccer game, the goal may be divided into various regions as shown in FIG. 4A and the user may select which side the ball enters.
즉, 종래에는 경기를 보기 전에 ARS나 웹페이지상에서 경기결과예측을 입력해서 경기가 종료된 후 결과에 따라 경품제공 및 상금을 부여하는 방식이 전부였으나 본 발명은 실제경기를 시청하면서 해당 동영상 상에서 이용자가 경기에 지속적으로 참여하며 게임을 즐길 수 있어 인터넷방송의 취약점이던 방송 주목율 저하를 막을 수 있게 된다.That is, in the related art, the present invention was all the way of inputting a game result prediction on the ARS or a web page before watching a game, and giving a prize and a prize according to the result after the game was ended. Can continue to participate in the game and enjoy the game, which can prevent the decrease in attention rate, which is a weak point of Internet broadcasting.
물론 이러한 게임을 이용자가 원하지 않는 경우에는 게임용 인터페이스가 적용되지 않은 영상만을 볼 수 있게한다.Of course, if the user does not want such a game can be seen only the image is not applied for the game interface.
상술된 바와 같이, 각 이용자들에게 이용자별 취향이나 기호에 맞는 고객화된 광고물이 삽입된 동영상을 해당이용자에게 제공함으로써 보다 높은 광고효과를 가져올 수 있으며, 동영상을 보면서 동영상 상에서 게임을 즐길 수 있어 컨텐츠의 고객 참여도가 증가하는 효과가 있다.As described above, by providing each user with a video inserted with customized advertisements according to user's tastes or preferences, the user can bring higher advertising effect, and enjoy the game on the video while watching the video. There is an effect of increasing the customer participation of the content.
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| US9168457B2 (en) | 2010-09-14 | 2015-10-27 | Sony Computer Entertainment America Llc | System and method for retaining system state |
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