KR20020085479A - On-line marketing and sales agency - Google Patents

Abstract

According to the present invention, in an internet communication environment including a plurality of client computers and server computers interconnected by a digital computer communication network, in an online sales method of promoting and selling through a website provided by the server computer, Member registration step in which the user of the client computer accesses the website and performs a predetermined member registration procedure, and the operator of the Internet site receives member registration acceptance of the member registration step, and whether member registration is possible. Member certification step to perform the procedure, Employee qualification step of granting the employee qualification of the general manager who operates the website to the person who passed the certification in the member authentication step, The website to the person who has been granted the employee qualification Sales to perform sales activities using The online sales-type method comprises the same steps provided.

Description

ON-LINE MARKETING AND SALES AGENCY}

The present invention relates to a merchandise selling method using the Internet, and more particularly, to a merchandise selling method in which members are recruited through the Internet, and the members become employees of a company operating the Internet and sell the merchandise at low prices to these employees. .

Attempts have been made to view the Internet as a marketing target and apply it commercially. Electronic shopping malls using telnets and electronic bulletin boards have been in operation, and there have been some movements such as advertisements and corporate introductions, but application systems such as FTP (File Transfer Protocol), telnet, and Usenet News, which were at the time, There are many technical and environmental constraints in using the Internet commercially, such as multimedia is not supported. However, the situation has changed since 1993 with the spread of the World Wide Web (WWW). WWW has gained popularity because of its many advantages and superior features that traditional application systems do not have. The World Wide Web has not only become popular and spreading, it has also brought gospel-like technological advances to many who want to commercially use the Internet.

Apart from the proliferation of the Internet, the size and field of e-commerce are gradually expanding. The electronic commerce sector is expanding the possibilities of electronic transactions by expanding the area of advertising, information services, online publishing, entertainment, broadcasting, museums, etc. in the secondary role of corporate sales and limited shopping malls.

Types of e-commerce include internal e-commerce, inter-company e-commerce (B to B), inter-company e-commerce (B to C), inter-company e-commerce (B to G), e-commerce between government and consumers. (G to C).

Among these, e-commerce between businesses and consumers refers to small transactions in cyber malls, which are gradually spreading due to the rapid increase in the use of the Internet due to the emergence of the web. This includes goods and services in the form.

Such electronic commerce between a company and a consumer is generally performed through a business process as shown in FIG. 1 through a virtual store on the Internet.

Consumers first enter a computer network or a virtual store on the Internet, walk around the store, and select what they want from the products on display.

When a consumer selects the required product and asks the virtual store operator to sell it through a trade application form, the operator asks the certification body to verify that the transaction requester is who he or she is.

The certification body is a legal guarantee for the legitimacy and credit of virtual store operators and consumers. The credit certification for the consumer is verified by a certification authority.

The store operator accepts the consumer's request for a transaction and then asks for payment.

Although payment methods such as electronic money, which are issued by virtual banks for payment of goods, are used as a test, most payments are made through credit cards.

Once the buyer's credit is verified and payment for the payment is completed, the supplier is notified by the network, the product is produced at the factory and the product is delivered to the buyer by the delivery system.

The advantages of such an e-commerce from a buyer's point of view are as follows.

First, there is no time and space constraint on purchasing products, which is one of the advantages of cyber space itself. Second, in the process of making a decision on purchasing a product, information on various sellers of the product as well as information on similar products can be easily obtained at a seat, thereby making a good purchase decision. Third, you can take advantage of the shopping cart function, so if you buy a lot of things in one cyberspace, you can always know how much and what kind of things you have purchased, you can suppress excessive purchases out of the plan. Finally, you can buy items reliably without seeing them.

On the other hand, the following are the advantages that e-commerce can bring to the seller. First of all, it is possible to exhibit at a relatively low cost because there is no need for expensive physical exhibition space. Second, advertising costs can be greatly reduced. Third, it can be sold at any time and in any situation. Finally, it is possible to automatically analyze the type of purchase of the customer to establish an appropriate sales strategy.

On the other hand, e-commerce does not only have advantages but also disadvantages. First of all, since the main agent of the shopping mall is the person who manages the Internet server, it is difficult to express the nature, warranty and service of each product. Lack of experience and knowledge can lead to inadequate promotion of products to customers. Second, in order to purchase a product that the customer wants, it is necessary to go to the shopping mall and it is a waste of time, and it is very difficult to obtain information about new products. Third, standardization is needed to express product specifications and customer needs. Fourth, since the payment system like the real world cannot be used, the electronic payment method should be used, but there is a technical problem. Fifth, an optimal logistics and delivery system should be established with minimal cost.

In addition to the shortcomings described above, existing e-commerce systems have many improvements.

First of all, the existing e-commerce method between a company and a consumer is adopted by famous Amazon (Amazon.com), which displays products in the cyber space, and the consumer visits the site and selects the product. This is a method of making a purchase using the payment method and then shipping the selected product. Auction sites like e-Bay, on the other hand, differ from Amazon in that they let you decide when to pick an item.

These e-commerce sites have a way of enticing visitors who visit their site to join as members to purchase products. In order to attract a large number of members, these companies are under pressure to advertise their sites with huge advertising costs and this is becoming a reality.

On the other hand, as a continuous member management and purchase incentives, it provides merit such as cumulative point management, mileage bonus service, coupon payment, and prizes.

However, these methods expose the limit to securing their members as persistent buyers, although they may be incentives for consumers.

In order to achieve this object, the present invention provides an online sales method for efficiently marketing and sales online. That is, the purpose of the present invention is to provide an efficient sales method that can supply goods to consumers at a low price because there is little burden of personnel, logistics, inventory management and a system that can implement the same.

According to an object of the present invention, in an internet communication environment including a plurality of client computers and server computers interconnected by a digital computer communication network, an online sales method for promoting and selling through a website provided by the server computer. In the member registration step of the user of the client computer to access the website to perform a predetermined member registration process, the operator of the Internet site includes whether or not to receive membership registration in the membership registration step to join the membership; Member authentication step of performing the member authentication process, employee qualification step of granting the employee qualification of the general manager who operates the website to the person who passed the authentication in the member authentication step, to the person who received the employee qualification To use the website to conduct business activities An online sales method is provided which comprises a sales activity step.

According to another object of the present invention, by accessing a website provided by a boss who conducts transactions using the Internet, the member application is received, the member application history is reviewed and registered as a member, and the registered member is In a customer employee system sales system in which an employee is qualified to sell goods and services to the employee, the boss is connected to the Internet to provide a database for managing the customer employees and provide information about the goods and services. A server computer that holds a web page and embeds a computer program for electronic transactions, a client computer that accesses the server computer through the Internet, registers and purchases goods and services provided by the server computer, and cooperates with the boss. To understand the financial credit status of the customer There is provided a customer employee system sales system including an affiliated financial institution that issues the employee's employee card combined credit card.

1 is a block diagram showing the overall system of the online general manager according to the present invention,

FIG. 2 is a block diagram showing an internal configuration of the server computer shown in FIG. 1;

3 is a flowchart illustrating a membership registration process according to the present invention;

Figure 4 is an exemplary view of the front of the employee card combined credit card according to the present invention,

5 is a flowchart illustrating a member employee discount method according to the present invention;

6 is a flowchart showing a purchase procedure and a method for managing performance of member members according to buyer characteristics;

7 is a flow chart showing the recruitment process of member employees according to the present invention;

8 and 9 is a flow chart illustrating a method for attendance management of member employees according to the present invention

10 and 11 are flowcharts illustrating a method for managing performance of member employees according to the present invention;

12 is a flowchart illustrating a method of determining whether a member employee has a credit failure and taking corresponding measures according to the present invention;

13 is a flowchart illustrating a method for training and training of member employees according to the present invention.

<Explanation of symbols for the main parts of the drawings>

100: server computer 102: Internet

104: client computer 106: product provider

108: delivery company 110: affiliated shopping mall

112: Bank / card company

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

The system constituting the online promotion and sales agency comprehensive boss according to the present invention is shown in FIG. First, the online promotion and sales agency (hereinafter referred to as "the boss") provides a web page or website accessible via the Internet. This website is provided by the server computer 100 of the firm. Basically, this web page is based on e-commerce. The first type of business that the boss does is to install a cyber shopping mall displaying the products on the manager's website and sell the products to the client through the web. May be configured to display and promote the product only, and to sell, settle, or deliver the product to other cyber shopping malls that handle the product. A third method is to link only to other Internet shopping malls without even displaying the product. There may be.

Next, the bank or card company 112 is affiliated with a superior. The bank or card company 112 manages a customer's account, grasps the credit status, approves the transaction, and issues a credit card.

In addition, there are commodity providers 106 as affiliated with the boss. These are companies that display or sell goods sold in the shopping malls provided by their superiors. The partnership between the boss and the product provider may have various embodiments depending on the business method of the boss. According to the first type mentioned above with respect to the method of sales of a supervisor, the supervisor is directly affiliated with the commodity provider 106, receives the goods from the commodity provider 106, manages the inventory using his warehouse, and then orders the goods. When it is withdrawn from the warehouse to deliver. If it is the second or third type, the product provider 106 does not need to partner directly with the boss, but may directly partner with a company that runs a cyber shopping mall.

In the future, the description of the embodiment of the present invention will be described based on the first case above, but the remaining cases may be easily leaked from this description.

In addition, a delivery company 108 is affiliated with this firm, which functions to deliver the goods sold through the shopping mall to the desired destination. The client is a computer 104 of an end user connected to the Internet. The user connects to the boss's server with this computer. It is the Internet 102 that connects all these systems.

2 is a block diagram showing the configuration of the server computer 100 shown in FIG. Of course, the server computer is equipped with a basic functional block as a computer, that is, a central processing unit 114, a memory (not shown), a peripheral device (not shown), and an auxiliary storage device (not shown). In addition, it has a variety of programs and databases, shopping mall operation program (118), product information database (124), member information database (120), time and attendance management database (122), sales performance database (128), credit status database ( 126), training database 134, search engine 116 and the like.

The shopping mall operating program 118 refers to a basic program for operating a shopping mall. The product information database 124 includes detailed information of a product to be displayed in a shopping mall, that is, a product photograph, a specification, and price information. If the boss does not sell the product directly through this website, the shopping mall operation program 118 and the product information database 124 need not be provided. The member information database 120 functions to store personal information of a member who subscribes to the website of the boss, namely, name, address, contact information, and the like regarding ID, password, and the like. In the case of dividing members into general members and members, the information is managed and stored separately. Here, a member employee refers to a person who is both a member of the website and an employee of the supervisor. The member employee is the employee of the supervisor who conducts business online. The time and attendance management database 112 functions to store data including whether or not a regular employee goes to work in cyberspace. The sales performance database 128 is a database for managing sales performance of member employees, the purchase performance database 130 storing the purchase performance of member employees, and the training performance database storing data on the training performance of member employees. 132. The credit status database 126 stores information related to the financial credit status of member employees. The education and training database 134 stores curriculum content 136 for educating member employees and test content 138 for exams, and stores information on education results of each member employee. The search engine 116 is used to organize and grasp the data of each individual by associating the information stored in each database with personal information.

Hereinafter, the mutual relationship and operation of each component of the system of FIGS. 1 and 2 will be described. First, a user on the client computer 104 connects to the web server 100 of the boss via the Internet 102. The connection to the web server may be input using a Unified Resource Locator (URL) on a web browser provided on the user's own computer 104. If you are the first user to access your supervisor's website, you will typically register for membership. This membership registration process is generally not very different from the membership registration process provided on the website, so further details will be omitted.

However, referring to Figure 3, the membership registration procedure according to the present invention is shown. First, when the user accesses the web server 100 (step 140), a member registration button is provided on the website. The web server detects whether a member registration button is input (step 142). If the member registration button is not input, the web server 100 continues to display a normal web surfing screen (step 144). If the user enters a sign up button, the website provides sign up instructions (step 146). The membership notice includes, for example: "You can also register as a general member. You can also register as a member. If you join as a general member, you will be able to view various information provided by this site and freely make purchases in this shopping mall. If you register as a member, you will be formally registered as a member of the supervisor who provides your site in addition to your general membership, and you will be issued an employee ID card and a credit card. Will be granted to you. In some cases, you will be provided with benefits such as medical insurance or national pension. "

A user who wishes to register as a member under this notice shall select one of the two memberships provided. If the user selects a general member and the web server 100 detects this (step 150), the user is granted membership according to the general membership procedure (step 152), and if the user desires membership, In addition to the membership registration process, an additional procedure for qualification as an employee is performed (step 154). This additional procedure may include, for example, the presentation of an ID photo and the issuance of a credit card combined employee card. To continue, once the user completes the necessary input procedure for member membership, the website 100 goes through a basic screening procedure. That is, whether or not the user is a minor. Once the basics are satisfied, the website 100 shows the user a membership completion message (step 158). At the same time, the website 100 informs the user that he will issue and send an employee card within a certain period of time. The website then transmits the new details of the new member to the affiliated credit bureau (not shown) and inquires the person's credit status (step 160). The credit reporting agency, which has obtained this information, inquires (162) the credit status of the requested user, etc., and notifies the boss of the result. If it is determined that the credit status is good, the supervisor notifies this to the credit card company 112 (step 166), and the credit card company issues a credit card (step 168). If the member employee applicant's credit is found to be poor, the supervisor informs the applicant of the inability to join the member employee (step 164). The issued credit card is different from the general credit card, which is the fact that the credit card 170 is a dual employee card. For example, a photo of a member employee is printed on the surface of the card, and the name and employee number of the boss are also printed. Naturally, a magnetic stripe is also included, including the name of the card holder for the credit card function, the name of the credit card company, the type of card, the expiration date, and the like. The card 170 may be manufactured in the form of a so-called smart card with a built-in memory. Figure 4 illustrates the shape of the front of the employee card combined credit card 170.

When a person who becomes a member through the above procedure visits the website 100 and purchases a product later, the product can be purchased by using the credit card 170 of the employee ID card. The procedure for purchasing an object is generally not very different from the procedure for purchasing an object in an internet shopping mall, and thus, further description thereof will be omitted. However, when the member purchases the goods, the payment method for the goods may be made by other means such as bank transfer, cash, telegraphic transfer, credit card, etc., but when making a purchase using the employee's credit card 170 provided by the company. In addition, by applying the employee sales principle, a part of the sales can be returned to the employee in the name of operating expenses, marketing expenses, promotion expenses or commissions. In the end, this operating activity or marketing cost is in the form of salary for the members of the present invention. Therefore, this salary is a monthly salary, not a regular salary that is paid at a certain time, but a salary that is paid at irregular intervals according to purchase points. If this operating activity or marketing cost is applied immediately at the point of purchase, the result is the discount concept of commodity price. In other words, if a general member purchases at a 100% price when using a method such as a general credit card, if a general credit card is used as a credit card, it is possible to purchase at a price of 95%. This discount process is shown in FIG. On the other hand, if you earn a certain amount of operating expenses, marketing expenses or fees for a certain period of time, it may be a salary.

If a non-member employee purchases goods at this shopping mall, the member's name may be used and a credit card combined with the employee's card may be used, provided that the member's permission is granted.

Hereinafter, the process shown in FIG. 5 will be described in detail. First, the member employee shops on the website provided by the web server 100 (step 172), selects a product to purchase, and completes the product selection (step 174). Subsequently, the web server 100 inquires a member employee of a payment method (step 176). If the payment method is not a credit card combined with an employee card 170, the web server 100 presents a series of procedures to perform a normal Internet shopping mall payment procedure (step 186). However, if the payment method is the employee card combined credit card 170, it determines the salary cycle of the member (step 178). If the predetermined salary cycle is found to be regular, the web server 100 stores the information on the operating activity costs or fees according to the purchase results of the member in the purchase record database 130 (step 180). On the basis of this information, salaries are paid to member employees at predetermined intervals (step 182). If the salary cycle of the member employee is found to be irregular, the operating expenses or fees are immediately deducted from the purchase price of the product, which in effect has the same effect as the discount of the product price (step 184). Normal payment procedures are then performed (step 186). Even if the salary cycle of the member employee is irregular, the purchase result of the member employee is stored in the purchase record database 130 for each purchase for performance management.

Referring to Figure 6 in detail the difference between the purchase process of the member and the purchase process of the general member from a different point of view as follows.

The web server 100 first determines the type of visitor connecting to the boss (step 188). If a member member or his or her family purchases a product, the member's employee number is used to access the supervisor's website. In this case, when the product is purchased, the consumer price of the product and the operating cost or fee of the member are separately displayed on the website (step 190). This allows the member or his or her family to know the income from the sales activities of the member.

On the other hand, the member employee or his family does not purchase directly, but the member employee may induce a third consumer to make a purchase. Member employees will inform their sales codes while promoting and marketing to third-party consumers using e-mail delivery technology. The sales code will be given at the same time as the membership business. The third consumer uses the sales code to log in to the website and purchase the product. In this case, only the consumer price is displayed on the web and no operating costs or fees are displayed (step 194). However, even if the sales code number matches or does not match the employee number, if the two numbers are the only one-to-one correspondence, the purchase is made using the sales code and the purchase becomes the performance of the corresponding employee and automatically The fee is calculated and taken as the employee's performance. In any case, the purchase performance database 130 of the member member stores data on purchase performance (step 192).

As a result, member employees can get a certain amount of discount if they purchase goods directly at the shopping mall, and allow a third party to purchase the goods at the shopping mall using their credit card. If you do so, you can receive a certain amount of sales activity or marketing costs, so you can earn your salary or income in proportion to the sales volume.

In the case of the sales of goods that are settled by a credit card combined with a member employee of a member, the company shall withhold the earned income from the above operating activity or marketing expenses and pay the difference to the member employees on a regular or irregular basis. As mentioned above, members who receive welfare benefits such as medical insurance or national pension will be paid after deducting the corresponding amount according to this fixed ratio.

Next, the employee recruitment process of the boss will be described with reference to FIG. Once the user who has accessed the website 100 (step 198) clicks on the membership button (step 200), the website provides the user with instructions for membership. In the case of general members and members, this notice specifies the membership procedure and membership qualifications and obligations of each member. In particular, in the case of member employees, unlike general members, it may also include information on working conditions, salaries, time and attendance management. The web server 100 then determines the type of membership of the visitor (step 202). If the type of member registration is determined and the type of member registration is found to be a general member, clicking the button presents a window for inputting basic information for member registration (step 220). When a user enters this required entry and clicks the "Complete entry" or "Register as a member" button, check that the entry has been made correctly (step 222) and re-enter additional entries or errors if found. And if the input is complete, present a membership entitlement message (step 224). By this, the user is given the general membership of this website.

On the other hand, when the user clicks the member membership button, the user may be required to input the necessary information for member membership (step 204). The information entered for membership membership does not differ significantly from that of general members, but for example, it is necessary to include information for distinguishing whether a subscriber is a minor or a poor credit person who cannot operate independently. After the input is completed, the website determines whether the input is correct (step 206), and if it is not correct, re-enter it, and if it is correct, immediately gives a member employee registration confirmation message (step 208). Subsequently, the website requests the credit checker or the affiliated credit card company to check the credit status of the newly joined member employee (step 210). If the credit card company's inquiry result is affirmative, the supervisor notifies the applicant of the member employee approval notice and simultaneously requests and obtains a document such as a resume, a resident registration copy, and a proof photograph to the supervisor (step 216). Upon receipt of this document, the new member member is given a supervisor's e-mail account, and the credit card company is bound to issue a credit card to the member member (step 218). The credit card also serves as the employee ID of the boss who runs the website, as mentioned earlier. The issued credit card combined credit card will be delivered to new members through the normal procedure.

If the credit card company's inquiry result turns out to be a bad credit, the supervisor notifies the new member member candidate of the member member eligibility (step 214). Due to the time difference between the time of registration and the result of the credit card company's inquiry, it is difficult to notify the approval of the member at the same time as the request for membership, so this notification may be notified to the applicant by e-mail or by telephone or fax. Method is also possible. Otherwise, subscribers may decide to check the result through the bulletin board installed on this website after a certain period of time.

8 and 9 are flowcharts illustrating a method of attendance management of member employees. At the most basic level, attendance management of member employees is attendance management. Going to work doesn't mean going directly to your boss on the go, it's like you're going to work by visiting a website online. That is, referring to FIG. 8, when a member visits a website (step 226) and the website presents an employee menu (step 228), the member employee selects a member menu and presents a time and attendance menu among the member menus (step 230). ). The attendance status menu is provided with "go to work" or a corresponding button. When a member clicks this button (step 232), it is regarded as work and stored in the attendance management database 122 of the member. On the other hand, if the member wants, it can present data on accumulated status. If the member employee does not request the cumulative attendance data in step 236, the procedure is terminated. However, if requested, the web server searches the attendance status database 122 and presents the cumulative attendance data of the member employee. Step 238).

9 is a flowchart illustrating a time and attendance management method related to the processing method of the time and attendance poor and the time and attendance superior. The boss searches the time and attendance status of all the members in the time and attendance management database 122 at regular intervals, for example, once a week (step 240), and determines the time and attendance status (step 242). Members who do not attend the T & A status are notified of the current status by e-mail or the like to request sincere T & A and induce an eruption (step 246). On the other hand, when a good attendance attendance is found as a result of a periodic search, a reward may be given based on a predetermined reward plan (step 244).

10 and 11 are flowcharts related to a business performance management procedure of member employees. FIG. 10 is a flowchart illustrating a method of managing performance when a member employee directly or in the name of a member purchases a credit card. FIG. It is a flow chart showing a method of action. Referring to FIG. 10, when a member employee accesses the web server 100 (step 248) and purchases an item in a shopping mall (step 250), the purchase result is stored in the member member purchase record database 130 of the server computer. do. If desired, the member may present cumulative performance data of the member (steps 254, 256).

Fig. 11 is a flowchart showing a method of processing poor performance and excellent performance. The server computer may periodically search the purchase performance database 130 of the member employees therein (steps 260 and 162), and if a member member whose performance is less than a certain standard is found, the server computer may notify of poor performance and prompt an eruption. (Step 266). The notification method may be e-mail, mail, telephone, or fax. On the other hand, if there is a member with excellent results as a result of the periodic performance search, it is possible to award promotions, bonuses, etc. according to a predetermined award plan (step 264).

12 is a flowchart illustrating a method of determining whether a member employee has a bad credit and taking action. The server computer maintains a member employee's credit status database 126 separately from the member employee's purchase record database 130. The boss periodically cooperates with an affiliated credit card company 112 to periodically perform member card payments. Notified (step 268). If the card payment results are low and the criteria are not met, the corresponding member will be notified of the corresponding warning message. If a member's credit status does not improve despite several warning messages, steps may be taken to disqualify the member (step 272). It is preferable to apply the criterion for the determination of bad credit more strictly than that of a credit card company. The reason for this is that before a credit card company acts as a bad credit member, the member becomes a bad credit person by disciplining a member who may have a bad credit or disqualifying a member and giving the result to the credit card company. This can be prevented in advance so that the credit status of member employees can be maintained in good condition. If the credit status of the member employee is found to be excellent in credit status, the membership of the member is retained (step 274).

13 is a flowchart illustrating a method for training and training of member employees. Training takes place online. The server computer 100 notifies the member employee who has elapsed a certain period of time through an e-mail or the like (step 276). Upon notification, the member employee accesses a website provided by the server computer 100 (step 278). If you enter your employee number (step 280) and select the training menu of the employee menu (step 282), the website is a member information database 120, time and attendance management database 122, sales performance of the server computer 100 After searching the database 128 and the like to find out the current status and stage of the member (step 292), the education and training database 134 is retrieved and provided with training content on the appropriate curriculum suitable for the member. Using this content, member employees are familiar with the content online or offline. The curriculum is presented step by step (step 294). After checking whether the training is finished, the server computer 100 notifies the member employee to take the test provided by the boss. When a member employee accesses the website 100, enters an employee number and selects a test menu from the employee menu, the member employee is presented with a test corresponding to the completed content online (298). Online exams may be provided immediately after providing training content or may be administered after a period of time. After the member has taken the test online and presented the answer sheet on the website, the website scores the answer sheet and stores the result in the training performance database 132 (step 300). If the result is passed, the member can continue to be a member and perform normal employee activities (step 304). In case of failure, the member decides whether the number of retrainings exceeds the standard number (step 306). ). If the number is less than or equal to the standard number of times, the member is notified of the retraining for a certain period of time (step 310). If a certain number of retraining opportunities have been granted, disqualification may take disciplinary action, such as limiting employee qualification (step 308). Here, the restriction of the employee qualification means, for example, that the member employee is prohibited from operating a third party. As described above, the basic purpose of educating members online is to help them to acquire new knowledge and to be more familiar with product information.

Once again, the salary management of the member employee, a certain salary will be paid to the member employee in the name of operating expenses, marketing expenses, public relations expenses, fees, etc. described above. The member employee will receive a salary in proportion to the total amount of the product sold through his sales code number on the purchase performance purchased directly. The payment method is transferred to the employee's credit card account. In some cases, this account does not have to be. There are a number of timings for payment of benefits. It can be paid whenever the earnings occur, or it can be accumulated after a certain period of time. In any case, the member's employees receive salary as an employee, so earned income tax is deducted. In some cases, a portion of medical insurance, employment insurance, national pension, industrial accident insurance, etc. may be deducted.

As a result, the online promotion and sales agency in accordance with the present invention is a new form of hiring sales personnel online, managing them online, and conducting sales activities such as public relations and marketing, and personnel management such as attendance and employee training. Has the concept of a comprehensive boss.

If the conventional e-commerce company is an online sales business, the concept of the general trading company according to the present invention is a sales agency business. The focus of a general trading firm is sales or agency. Although it depends on the embodiment, if the general trading company according to the present invention does not directly e-commerce, there is no need for a normal purchasing business, and is an efficient general trading company without the hassle of logistics management and delivery management. The result of such efficient management leads to an increase in the profits of the online sales staff, that is, the member staff.

Although the present invention has been described above with reference to preferred embodiments of the present invention, those skilled in the art can make various modifications without departing from the scope of the present invention.

As described above, the online general trading company according to the present invention recruits and manages employees online and conducts online sales activities, which can drastically reduce the administrative costs of personnel and finance, thus providing products at low prices. Has an advantage. This soon returns to the benefit of the consumer.

On the other hand, since member employees do business online, they can work in any form of full-time, part-time, and side-work because they are not subject to time and space constraints. This helps to maximize sales efficiency. On the other hand, if you purchase the goods yourself as a member of the membership, the price of the goods is actually discounted, so you can purchase the goods at a low price, and if they are promoted to third-party buyers, they will be charged for operating expenses or fees. There is an advantage to being paid in the name of.

In terms of general managers, human resources management, logistics management, inventory management, etc. are greatly simplified compared to the conventional offline companies, which helps to reduce costs, and in the case of securing a large number of members, even if they retain only a large number of buyers The result is that you have a pool, so you can achieve good sales without any marketing tools.

On the other hand, strategic alliance companies that are affiliated with general trading companies have the advantage of having a comparative advantage over competing companies because they can efficiently market at low cost through general trading companies. Credit card companies that partner with general trading companies also have the advantage of easily acquiring a large amount of their credit card customers.

Claims (33)

In an internet communication environment including a plurality of client computers and server computers interconnected by a digital computer communication network, in an online sales method of promoting and conducting sales activities through a website provided by the server computer, (1) a member registration step in which a user of the client computer accesses the website and performs a predetermined member registration procedure, (2) a member authentication step in which the operator of the Internet site receives a member registration reception in the member registration step and performs a member authentication procedure including whether membership can be registered; (3) an employee qualification step of granting an employee qualification of a general manager who operates the website to a person who has passed the authentication in the member authentication step; (4) a sales activity step of causing a person who has been qualified as an employee to perform business activities using the website; Online sales method characterized in that it comprises a. The method of claim 1, The member registration process is divided into a general member registration process and member employee registration process, characterized in that the online sales method. The method of claim 2, The member authentication step includes the step of identifying the financial credit status of the person who wants to register in the case of member employee registration process. The method of claim 3, The employee qualification step includes the step of issuing the employee certificate for the person who passed the certification. The method of claim 4, wherein The employee card is an online business method characterized in that the credit card issued by a financial company affiliated with the general trading company. The method of claim 4, wherein And said sales activity is carried out online using the Internet. The method of claim 1, The general trading company is an online business, characterized in that for performing the e-commerce to sell the goods through the website. The method of claim 7, wherein And when the member member purchases a product from the website, the member member takes a sales activity fee and a fee in the form of a salary from the general manager in proportion to the amount of the product purchased. The method of claim 7, wherein When a non-member member purchases a product on the website, the merchandise sold by using the sales code number of the member member corresponding to the sales code number is a product sold by using the sales code number of the member. On-line sales method, characterized in that receiving the sales activity expenses and fees in the form of salary from the general trading company in proportion to the sales amount of. The method according to claim 8 or 9, The cumulative data of the sales activity costs and fees is managed as the performance of the member member, and the performance is characterized in that the member member is notified to the member member at regular intervals. The method of claim 1, The server computer may include a member information database storing information of the member employee, a time attendance management database storing attendance status information of the member employee, a credit status database storing financial credit status information of the member employee, and sales of the member employee. On-line sales method comprising a sales performance database for storing the performance information and a training database for storing the training information of the member. The method of claim 7, wherein The server computer may include a shopping mall operating program for supporting electronic commerce, a product information database storing information about products displayed on the cyber, and a search engine for searching and classifying products and information related to the member employees. Online sales method. In the Internet communication environment including a plurality of client computers and server computers interconnected by a digital computer communication network, in the online sales method of a general trading company for promotion and sales activities through a website provided by the server computer, (1) recruitment of members using the website through which members are accepted and hired as employees to grant employee IDs; (2) a sales step in which the member member promotes and operates a product using the Internet, (3) Salary payment step of paying the operating expenses as salary to the member in proportion to the sales performance of the member Online sales method characterized in that it comprises a. The method of claim 13, The employee card is an online business method characterized in that the credit card issued by a financial company. The method of claim 13, The general trading company is an online business, characterized in that for performing the e-commerce to sell the goods through the website. The method of claim 15, And when the member member purchases a product from the website, the member member takes a sales activity fee and a fee in the form of a salary from the general manager in proportion to the amount of the product purchased. The method of claim 15, When a non-member member purchases a product on the website, the merchandise sold by using the sales code number of the member member corresponding to the sales code number is a product sold by using the sales code number of the member. On-line sales method, characterized in that receiving the sales activity expenses and fees in the form of salary from the general trading company in proportion to the sales amount of. The method according to claim 16 or 17, The cumulative data of the sales activity costs and fees is managed as the performance of the member member, and the performance is characterized in that the member member is notified to the member member at regular intervals. In an Internet communication environment including a plurality of client computers and server computers interconnected by a digital computer network, a buyer who wants to purchase goods and services through a website provided by the server computer purchases the goods and services desired. In the purchase method using the Internet site, (1) a member registration step in which the buyer accesses the Internet site and performs a predetermined member registration procedure, (2) a member authentication step in which the operator of the Internet site receives a member registration reception in the member registration step and performs a member authentication procedure including whether membership can be registered; (3) an employee qualification step of granting an employee qualification of a supervisor who provides the Internet site to a buyer who has passed the authentication in the membership authentication step, (4) a commerce step of conducting commerce using the Internet site to the person who has qualified as the employee Internet general business operating method comprising a. In an internet communication environment including a plurality of client computers and server computers interconnected by a digital computer communication network, in the employee recruitment method using an internet site that employs employees through a website provided by the server computer, (1) a firm identification step in which a user of the client computer accesses the Internet site and checks the company and the business content of the boss operated by the operator of the Internet site; (2) an employee registration step in which a user of the client computer performs a predetermined employee registration procedure; (3) The employee authentication step of the operator of the Internet site receives the employee registration of the boss confirmation step and performs a member authentication procedure including whether or not the employee can be joined, (4) Employee qualification step of granting the employee qualification of the boss providing the Internet site to the user who passed the authentication in the employee registration step Employee recruitment method using the Internet, characterized in that it comprises a. In an Internet communication environment including a plurality of client computers and server computers interconnected by a digital computer communication network, in the employee attendance management method using the Internet site that performs personnel management of the personnel via the website provided by the server computer , (1) a user of the client computer accesses the Internet site and clicks a work display window provided in the Internet site, (2) the operator of the Internet site to determine the attendance of the employee by determining whether or not the click on the work attendance display window click, (3) The operator of the Internet site displays an e-mail account for displaying the employee's time and attendance data in the employee's e-mail account. Employee attendance management method using the Internet, characterized in that it comprises a. In the Internet communication environment including a plurality of client computers and server computers interconnected by a digital computer communication network, in the employee performance management method using the Internet site that performs the performance management of employees through the website provided by the server computer , (1) a user of the client computer accessing the Internet site to purchase a product at a cyber shopping mall provided by the Internet site, (2) the operator of the Internet site stores the purchase results in an employee performance database, (3) The operator of the Internet site periodically grasps the cumulative performance of the employee and takes a reward and disciplinary action accordingly. Employee attendance management method using the Internet, characterized in that it comprises a. In an internet communication environment including a plurality of client computers and server computers interconnected by a digital computer communication network, employee education and training using an internet site where a supervisor carries out education and training management of employees through a website provided by the server computer. In the method, (1) a curriculum providing step provided by the boss to a curriculum for employee training education through the Internet site, (2) the step of being trained by the employee to access the Internet site and receive training according to a curriculum provided on the Internet site; (3) a test data presentation step of presenting test data for the boss to take a predetermined test to the employee who has completed the curriculum; (4) an examination step in which the employee accesses the Internet site and takes the test based on the test data presented above; (5) Restriction of employee qualification to allow employees who pass the above test to purchase products directly or to open a business to a third party. Employee attendance management method using the Internet, characterized in that it comprises a. By accessing a website provided by a trading company using the Internet, the member application is received, the member application history is reviewed and registered as a member. In the customer employee system sales system for selling goods and services to the employee, (1) a server computer connected to the Internet, having a database for managing the customer personnel and a web page providing information on the goods and services, and having a computer program embedded therein for electronic transactions; (2) a client computer accessing the server computer through the Internet to register a member and purchase goods and services provided by the server computer; (3) an affiliated financial institution that cooperates with the superior company to determine the financial credit status of the customer employee and issues a credit card combined use of the employee's employee; Customer employee system sales system comprising a. The method of claim 24, The server computer may include a member information database storing information of the member employee, a time attendance management database storing attendance status information of the member employee, a credit status database storing financial credit status information of the member employee, and sales of the member employee. Customer employee system sales system comprising a sales performance database for storing the performance information and a training database for storing the training information of the member. The method of claim 25, The member registration system is a customer employee system, characterized in that divided into general member registration and member employee registration that is the employee of the boss. The method of claim 26, And when the member employee purchases a product from the website, the member employee takes a sales activity fee and a fee in the form of a salary from the general trading company in proportion to the amount of the product purchase. The method of claim 26, When a non-member member purchases a product on the website, the merchandise sold by using the sales code number of the member member corresponding to the sales code number is a product sold by using the sales code number of the member. Customer system sales system characterized in that for receiving the sales activity expenses and fees in the form of salary from the general trading company in proportion to the sales amount of the. The method of claim 27 or 28, The cumulative data of the sales activity fee and commission is managed as the performance of the member member, wherein the performance is a customer employee system sales system characterized in that the member employee is notified or periodically notified to the member employee. The method of claim 25, The server computer further includes a shopping mall operating program for supporting electronic commerce, a product information database for storing information about products displayed on the cyber, and a search engine for searching for and classifying information related to the member employee. Characterized by the employee system sales system. Receives a membership application for a user connected to a website provided by a business commerce company using the Internet, inspects the membership application and registers as a member, and grants the registered member a member of the boss to the manager. In the customer employee system sales system that sells goods and services to the employee, (1) a server computer connected to the Internet, having a database for managing the customer personnel and a web page providing information on the goods and services, and having a computer program embedded therein for electronic transactions; (2) a client computer accessing the server computer through the Internet to register a member and purchase goods and services provided by the server computer; (3) an affiliated financial institution that cooperates with the boss to determine the financial credit status of the customer employee and issues a credit card combined with the employee's employee card. (4) transmits electronic transaction request information received from the website to the affiliated financial institution to inquire whether the electronic transaction is approved, and transmits a response code for the inquired transaction request to the website; Financial inquiry system Customer employee system sales system comprising a. By wirelessly accessing a website provided by a business commerce company based on wireless Internet, the member application is accepted, and the member application is reviewed and registered as a member. In the customer employee system sales system wherein the boss sells goods and services to the employee, (1) a server computer connected to the wireless Internet, having a database for managing the customer personnel, a web page providing information on the goods and services, and a computer program for electronic transactions; (2) a wireless terminal accessing the server computer through the wireless Internet to register a member and purchase goods and services provided by the server computer; (3) an affiliated financial institution that cooperates with the boss to determine the financial credit status of the customer employee and issues a credit card combined with the employee's employee card. (4) transmits electronic transaction request information received from the website to the affiliated financial institution to inquire whether the electronic transaction is approved, and transmits a response code for the inquired transaction request to the website; Financial inquiry system Customer employee system sales system comprising a. In an internet communication environment including a plurality of client computers and server computers interconnected by a digital computer communication network, in an online sales method of promoting and conducting sales activities through a website provided by the server computer, (1) a member registration step in which a user of the client computer accesses the website and performs a predetermined member registration procedure, (2) a member authentication step in which the operator of the Internet site receives a member registration reception in the first step and performs a member authentication procedure including whether membership can be registered; (3) an employee qualification step of granting an employee qualification of the general manager who operates the website to the buyer who has passed the certification in the second step; (4) a sales activity step of causing a person who has been qualified as an employee to perform business activities using the website; Internet general business operating method comprising a.