KR20020084148A - Natural user interface for virtual reality shopping systems - Google Patents

Abstract

A virtual reality shopping system is provided that supports shopping through a communication network such as the Internet. The server of this shopping system provides interactive three-dimensional content to the client. The 3D content may show the inside of the virtual store or the virtual shopping mall. The client-side user can navigate three-dimensional content in real time. The user can click and drag the 3D item of interest to the shopping cart. You can also provide a map that shows the layout inside the virtual store. Store options may be provided to automatically display the appropriate store in the store. Product category options may be provided for finding products of various categories. You can also provide search options to find the products you want. You can also use the Product Details area, which provides additional information about the selected product. When a user clicks on a product in the three-dimensional view, a video clip of the product may be provided. This clip may be provided in the form of a rotating / zooming image of the product.

Description

NATURAL USER INTERFACE FOR VIRTUAL REALITY SHOPPING SYSTEMS

Virtual reality systems are well known. These systems provide the user with computer-generated three-dimensional images. For example, a virtual reality game application provides 3D images to users, and the user navigates the 3D images using a joystick or a mouse. Virtual reality systems are also used in many areas of education and training.

Several systems are possible that provide an interactive three-dimensional experience over the Internet. For example, web browser software is also available that can present interactive three-dimensional content to users over the Internet. In the case of e-commerce, these virtual reality browsers allow users to shop at virtual stores.

The present invention relates to an online shopping system, and more particularly, to an online shopping system for creating a virtual reality environment using a 3D image.

1 is a schematic diagram of a virtual reality shopping system according to the present invention;

2 is a virtual reality shopping screen that the system can show when entering the virtual reality sports shop according to the present invention;

3 is an example of a screen that may be displayed when trying to display a product according to the present invention;

4 is an example of a screen that may be displayed when selecting a desired product in a store in accordance with the present invention;

5 is an example of a screen displayed when a product is dragged into a shopping cart according to the present invention;

6 is an example of a screen that may be displayed after placing a product in a shopping cart in accordance with the present invention;

7A-7E illustrate how dynamic magnified three-dimensional images of a product to select a product in accordance with the present invention are displayed;

8 is an example of a screen that may be displayed when shopping in a virtual reality supermarket in accordance with the present invention and includes a product detail region;

9 and 10 illustrate a method for providing an image in a product detail region with a video clip or video according to the present invention;

11 is an example of a screen that may be displayed when clicking on a shopping cart option in accordance with the present invention;

12 is an example of a screen that can be displayed in a virtual art store in accordance with the present invention, the status display icon is displayed on the main window screen;

13 is an example of a screen that may be displayed when clicking on the status indicator of FIG. 12 in accordance with the present invention;

14 is an example of a status display icon in accordance with the present invention;

15 is a flowchart illustrating steps of providing a virtual reality shopping service according to the present invention.

An object of the present invention is to provide a method for users to intuitively commerce with three-dimensional content over the Internet.

Another object of the present invention is to provide a method for users to trade in a three-dimensional shopping environment.

These objects of the present invention are achieved in accordance with the principles of the present invention by providing a virtual reality system capable of trading in a three-dimensional environment using a user interface. The user interface can be used to assist the user in shopping in a three-dimensional store.

The system can use servers to deliver interactive content to client-side users over the Internet or telecommunications networks.

The screens of the virtual reality shopping environment such as the inside of a virtual store or a shopping mall may be provided to the interactive 3D screen area. Several navigation options are available for the user to navigate the virtual shopping environment. For example, there may be an option to adjust the moving direction or the moving speed of the user.

Options to move the virtual environment forward or backward may also be provided.

The three-dimensional image area may be simultaneously displayed on the client's display as a map. The map is provided with the entire layout of the virtual store. If necessary, this map can also be configured interactively. Click on a part of the map to navigate to a specific part of the store. The map may include placeholders that show the user's current location and direction.

The user can click and drag the goods displayed in the 3D image area to the shopping cart. This adds the product to the shopping cart list. The user can view the shopping cart list to view the products he / she selected to purchase again, and also view the price and the total price of each of the products selected to purchase.

You can also offer store options. The user can select the desired store option to see the store required in the store.

You can also display product category options in sentences or images. Selecting a desired product category displays product information for that category. Search options for searching for products of interest may also be added.

Product details about the products selected by the user by navigating or clicking the interactive three-dimensional image area may also be provided.

Product information may be displayed in the form of a video clip. For example, the product information may include a clip showing a selected product in real time by rotating, enlarging (zoom in) or rotating (zoom in). This allows the user to inspect the product in detail before purchasing.

Options may also be provided to show the special sale and to access the customer service center. For example, a screen button may be provided in which a user may select to send an e-mail to a customer service representative through the Internet or access the customer service center in real time through a voice connection.

Advertisements may also be placed in the three-dimensional image area. Click on the ad to get information or place an order.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

A virtual reality system 10 for providing interactive two-dimensional and three-dimensional content to a user via the Internet or other communication network is shown in FIG. The online merchant may use server 10, where the virtual reality server application 14 is implemented to provide virtual reality content to customers or other users via the communication network 16. The user may access the content using the client 18 in which the virtual reality browser 20 is implemented.

Online merchants can present suitable products or services, including food, clothing, electronics, sporting goods, entertainment, software, game consoles, information / consulting services, and the like. Server 12 may be a mainframe computer, a workstation or other computer or computer complex. The virtual reality server application 14 may be part of, or may be added to, a web server application or other suitable server application for providing interactive content to a client processor.

The communication network 16 may be a wide area network, an asynchronous transmission mode (ATM) network, other packet communication networks, a general switched telephone network (PSTN), the Internet, a complex of these communication networks, or other suitable communication network.

The client 18 may be a portable computer such as a PC, laptop, laptop computer, handheld computer device such as a handheld computer or a PDS, or other suitable computer device with a monitor or display running and communicating with the communication network 16. The client 18 can communicate with the communication network via any suitable wired or wireless communication path.

The virtual reality browser 20 may be a stand-alone application that decrypts and displays three-dimensional content, or may be a plug-in virtual reality application that works in conjunction with a web browser application. Virtual reality content may be encrypted using a virtual reality modeling language (VRML), an X3D language, or other suitable encryption scheme.

For example, the server 12 may send the reference screen of the 3D image and the model of the user to the client 18 to estimate a new screen from the reference screen based on the user input at the client 18. The client 18 sends the user's virtual activity record to the server 12. The client 18 and the server 12 may generate extrapolation values based on the model on the reference screen. The server 12 may update the reference screen accurately. If the extrapolated reference screen deviates too much from the updated reference screen, the server 12 sends information about the deviation between the extrapolated reference screen and the update screen to the client 18, so that the client 18 updates the reference screen. can do.

The virtual reality browser 20 may provide two-dimensional and three-dimensional content to a user. Content displayed for users includes three-dimensional content and two-dimensional web content generated using three-dimensional modeling-animation tools, such as the Studio MAX package sold by Kinetix, Inc. (a subsidiary of Autodesk Inc.) of San Francisco, California. The streaming video clip and the downloaded video clip may be merged with the virtual reality content displayed for the user by the virtual reality browser 20. Such video content may be provided using any technique for streaming and downloading video data over the Internet or other communication networks.

Various devices may be used to allow a user to access the virtual reality shopping content. For example, a virtual three-dimensional shopping mall may be connected to stores of various other merchants. The user may click on the front display of the virtual internet store to show interest to a particular merchant. Clicking on the front display allows the user to directly connect to the associated shopping service.

A screen that can be displayed on the client 18 when the user wishes to shop at a sporting goods store is shown in FIG. 2. This screen 22 includes a three-dimensional image area 24. The images displayed in this area 24 may be three-dimensional inside the virtual store.

Navigation or status indicators 26 are used to provide status information to the user and to assist in retrieving the image displayed in area 24. Use direction arrows 28, 30, 32 or other suitable navigation options to change the direction in which the user moves the virtual store.

In the embodiment of Figure 2, the user is considered to have entered the golf section of a sporting goods store. Screen 22 displays an entire area 34 including one or more maps containing information about the user's current location in the virtual store. do. This area 34 has a high level map 34a of various stores in the store. The store where the user is currently located may be displayed brightly or in a different color. There may be a more detailed map in this area 34, such as a store map 34b.

The location and current direction of the user in the store is indicated by the location indicator 36. Locator 36 may also be displayed on map 34b. In FIG. 2, the position indicator 36 is shaped like an arrow. The direction of the vertex indicates the current direction of the user. The current direction of the user is the direction currently viewed by the user, and appears in the area 24 as an image.

Once the user has identified a product of interest in area 24, a mouse, trackball, touch pad, key, touch screen, other suitable pointing device or user input device can be used to click on the product or select another product. The user can drag the product to the shopping cart area 38.

The area 40 is used to display product details, shopping cart status information, customer service information, and other appropriate information related to the virtual shopping service.

Tabs 42, 44 and 47 are provided to allow the user to move between the various functions. In FIG. 2 information about a particular type of golf club is displayed in the area 40 because the product details tab 42 is selected.

The user may add a product displayed in the area 40 to the shopping cart using the add shopping cart 45 option. The user may change the quantity of the product in the shopping cart using the quantity selection 42.

The customer service tab 47 can be used to access customer service.

Area 46 of screen 22 may be used to access search results generation, product listing display, information display about special orders, and the like. Select tab 48 to view a list of products. Select tab 50 to view the search results. Selecting tab 52 displays information about the special order.

Enter a trade name in the search area 54 and click go option 56 to search for the product. Once the appropriate products are selected, the search results are automatically displayed in area 46.

Selecting the Great Value tab 52 provides interactive advertisements and information about special orders.

Selecting a commodity list tab 48 displays a commodity list in area 46 (see FIG. 2). Scroll options 58 and 60 can be used to skim the commodities. By clicking on one of the products displayed in the trade name category in area 46, more information about the product can be viewed. By clicking on one of the add cart options in the add cart area of area 46, the corresponding product can be added to the user cart. Clicking on one of the go there options in area 46 may take a virtual location in the store of goods associated with the selected option. For example, if you choose the go there option for Star Graphite Clubs, you can go to the location in the shop where these clubs are located. The image displayed in area 24 and the navigation indicators in area 34 are updated to reflect the new location of the user.

Product category options 62 may be provided. If one of the product category options 62 is selected, product information of this category is displayed in the product list in area 46. In the embodiment of Fig. 2, a product category option 62a for a golf club is selected and the products in the product list are golf clubs.

The store option 64 may be provided on the screen 22. Selecting one of the store options, product category options 62 are updated to reflect the selected store. In the embodiment of FIG. 2, a golf store is selected (the golf store option 64a is shown in dark color), and the displayed product category options 62 show various categories of golf related products.

If necessary, you can browse to other stores in the virtual store by clicking on the desired store in the store map 34a. In addition, the position indicator 36 may be dragged to another position in the store map 34b.

Web links 66 may be placed on screen 22 to access other options available through the shopping service. For example, using the checkout link 66a provides an opportunity to complete the order. Financial information such as credit card information may be provided to the shopping service, or shipping information such as a user's home address may be provided to the shopping service.

The shopping cart link 66b may be provided. Clicking on this link 66b allows the shopping service to directly display the contents of the user's shopping cart. Selecting the Great Value Link 66c allows access to web pages or other information providing various special information. Click on the customer service link 66d (and the customer service tab 46) to access the customer service features. These features include, for example, e-mail to customer service, call requests to customer service (via a regular telephone or online connection), customer service (for example, when one or both video cameras are connected to a computer). Real time video conferencing with others.

In the screen 22 of FIG. 2, when the icon 26 is clicked, the movement is stopped. Click on icon 26 to navigate the store using the arrow options 28, 30 and 32. The shape of the icon 26 can be changed to display the movement state of the user (see FIG. 3).

When entering a special area within a store, information about the associated product is automatically displayed in areas 40 and 46. In the embodiment of FIG. 3, the product listing information shown in area 46 has been updated to include information about the various shirts available for purchase because the user entered the shirt area of the golf course. A shirt appears in the three-dimensional display area 24 and an image of the shirt appears in the product detail area 40a.

The user can select an item of interest using a mouse or a pointer. The pointer may be placed on the top of the product displayed in the 3D display area 24. If the item of interest is pointed out, the pointer changes to a hand icon, such as hand icon 68 of FIG. A pop-up label providing product information may be displayed. While the user holds down the left mouse button (which may be adjusted according to the user interface), the selected product may be dragged to the shopping cart 38. While dragging the selected product, it changes to an icon such as icon 70 in FIG. 5 to show that the user has selected this product.

When the selected product is put in the shopping cart 38, the user's shopping cart related information is automatically displayed in the area 40 (see Fig. 6). The shopping cart list can be scrolled using the scroll buttons 72 and 74. Click on Delete option 75 to delete the item from the list.

In the embodiment of FIGS. 4-6, the user has selected the desired product (eg, ranger hat) on shelf 76. If necessary, other suitable display structures such as racks, drawers and showcases may be used to display the merchandise. Such structures may include moving parts. For example, you can pull a drawer open before looking at its contents. The user can manipulate the display structures using click or drag or other suitable technique.

Sometimes a user may want to look more closely at a product before making a purchase. Various techniques are used to enlarge or otherwise view the products desired by the user. For example, a thumbnail screen for a close-up image of a product can be presented to the user. When you click on a thumbnail, the close-up image is displayed in a different size, so you can see the exact information about the product.

The goods displayed on the virtual shelf in the three-dimensional image area 24 may also be directly clicked. Clicking on this product will take you directly to the shopping service where you can view detailed information about the product. Such information may be displayed, for example, in area 40 or other suitable area of screen 22.

If necessary, various graphic effects may be used in a shopping service to provide additional information or an enlarged image to the user. For example, it is possible to display a rotating clip of the product so that the entire surface of the product can be viewed before purchase. You can also tilt or enlarge this product. You can also use the continuous zoom effect to continuously magnify selected products.

An example of this type of effect is shown in FIGS. 7A-7E. The images of FIGS. 7A-7E are displayed in the three-dimensional image area 24.

First, select the desired shoe 78 (by clicking) on the shoe shelf shown in FIG. 7A. When shoes 78 are clicked on, the shopping service automatically rotates these shoes in multiple dimensions and closes them. The shoe 78 of FIG. 7B shows the state after being selected. This shoe rotates slightly around the longitudinal axis, showing the shoelaces. If you rotate your shoe slightly perpendicular to the sole, you will begin to see the back squeegee. It is also possible to enlarge the shoe further than in Fig. 7A. Shown in FIG. 7C is to allow these movements to be viewed continuously in the shoe. In FIG. 7D, the label on the upper side of the shoe tongue is close up, so that the details of the shoe can be viewed. As shown in FIG. 7E, the shoe image may be paused to view a manufacturer logo or other information. Next, return the shoes to the shelf using the same type of rotation as you shrink them.

Rotating and enlarging the image of the product, as shown in Figure 7a-7e has the advantage that the user can see the product searched as it is in a brick-and-mortar store. The user can start the zoom function with a single click of the product. Since the product can be viewed from various angles, this technology will be more satisfying than a simple linear magnification option. However, if necessary, only the zoom function can be used without rotation.

The videos displayed by the rotation zoom in FIGS. 7A-7E may be the result of video clips, but may be displayed using a modeling / animation tool or other tool such as Studio MAX without being displayed as a video image. In general, you can use any method. Video encoding video clips can reduce production overhead and provide high quality video, but requires more bandwidth to distribute to users than content created using modeling / animation tools.

Another possible virtual shopping service is a food shopping service. A virtual supermarket is shown in FIG. The inside of the supermarket is shown as an interactive three-dimensional image in the three-dimensional display area 80. The user can navigate around the supermarket by clicking various indications, such as baby food 84 or cereal store 86 in area 80. Various supermarket passageways of the three-dimensional map 88 may be clicked to navigate the supermarket. On the other hand, it is possible to click on the various stores displayed in the store list 87 to move around the supermarket. You may scroll through the list 87 using scrolling options such as options 83 and 85. The user is at the location indicated by the locator 91 in the current area 89. Similar to the images displayed in the area 24 of the sports shop, the images displayed in the area 80 are immersed in a virtual reality illusion, such as wandering through a drug store, smoothly changing from one scene to the next.

The user may adjust the magnification of the map 88 using the magnification adjusters 90 and 92.

The advertisement 94 may be displayed on the three-dimensional display area 80. When you click on an ad, several actions occur. For example, more detailed information about an advertising product or advertising service is provided to the user. The user has an opportunity to purchase an advertising product, for example, to put in the user shopping cart what is presented as a screen option. If necessary, you can visit your website or any other suitable address on the Internet.

The user may search for goods using the search function 96. When a product is clicked, the product category is automatically displayed in the center of the area 87, and a product list 98 automatically appears on this product. If necessary, the user may be automatically placed at the product location in the virtual supermarket.

The user can click to select the product 82. When the product is clicked, the details are automatically displayed in the area 100. For example, the product description 102 and the price information 104 are displayed. The user can click the add shopping cart 106 option to purchase this product.

Other options include special sales 108, shopping cart 110, customer service 112, custom orders 114, and the like.

When you select a special sale option, the shopping service provides the user with information about a special sale, such as a sale or sale for a particular item.

When the shopping cart option is clicked, the shopping cart details of the user are displayed in the area 100 and the shopping cart tab 116 is lit.

When the customer service 112 option is selected, various options for accessing customer service are displayed. For example, an e-mail address or a telephone number of a customer service center is displayed. If necessary, a real-time Internet connection may be established between the customer service representative and the user. The client 18 and the customer service representative may be connected using a microphone, speaker, and video camera (if necessary), and may be connected to the customer service center representative via a communication network 16 to a remote computer device.

When the custom order 114 option is selected, screen options are displayed to allow the user to adjust various custom order settings of the shopping service.

Clicking on a product in region 80 displays a short clip (or computer-generated clip or video clip) in region 118 of region 100. A status icon 120 may be displayed to indicate whether the clip is active or stationary.

As shown in FIG. 9, when the user points to the icon 120, an enlarged bar 122 is displayed. This bar 122 contains several options. For example, there is an option 122a for clicking on a stop or restart of a clip, an option 122b for browsing a website of a shopping service provider or other appropriate object, and an option for accessing online help ( 122c) may be clicked or the sound on / off option 122d may be clicked. If there is an error during playback, an error icon is displayed.

When the user operates the clip in the area 118, the selected product is rotated and enlarged as shown in Figs. 7A-7E. As shown in FIG. 10, an ingredient table of a product label is shown through the image of the product within the area 118.

If additional option 106 is pressed (see FIG. 10), the current shopping cart is displayed in area 100 (see FIG. 11).

Another virtual reality shopping environment is shown in FIGS. 12 and 13. The shopping environment of Figs. 12 and 13 relates to the shopping service of art.

When the shopping service starts, the interactive three-dimensional image area 124 is displayed.

A map 126 (eg, a three dimensional top view map) may be displayed. The artwork displayed in the interactive three-dimensional image region 124 may be dragged into the shopping cart and purchased.

The details of the currently selected artwork are displayed in the area 130. There may be a final artwork option 132 or other options in the area 130 that provide navigation links to the artworks. When sorting the artworks by the artists, a list of art works 134 related to the artists is displayed. The current artist is selected by clicking on one of the artist options 136. Painters or artworks can also be found using the search option (138).

The purchase item option 140 may be used to view the contents of a shopping cart. The custom order option 142 allows the user to adjust various orders of the shopping service. If you want to connect with a customer service representative, select the helpdesk option 144.

While searching the virtual reality environment generated as the 3D image of the area 124, the status information may be displayed using the icon 132. When the icon 132 is selected, the control panel 146 of FIG. 13 is displayed.

Clicking on start / stop option 148a stops or resumes navigation. The color of this option 148a changes depending on whether the user is moving or stationary in the virtual reality environment. If the user is stationary, it will be displayed in green to indicate that you can click Resume. If the user is moving, it will be red to indicate that they can click Stop Navigation.

The speed control option 148b may have a slider controller for controlling the moving speed of the user. The user can drag the slider to speed up or slow down the navigation.

The running speed control option 148c allows the user to adjust the maximum moving speed. You can speed up to the maximum speed by holding down the mouse button on the running picture.

Pressing the previous / next page option 148d allows the user to browse three-dimensional content in the area 124 forward or backward.

Selecting home page option 148e may allow access to the service provider's home page or other suitable location or to other suitable internet sites.

Clicking the help option 148f provides a sentence dependent interactive online help.

Option 148g is used to turn the sound on and off.

When starting to navigate the virtual reality environment, initial header data may be immediately sent to the client 18 and buffered in memory. Once the initial data is buffered, the virtual reality environment is displayed to the user by the virtual reality browser 20 (or other appropriate player application). The server 12 can send further data if necessary during navigation. The status indicator icon 132 may be used to provide feedback regarding the processor load of the client 18 and input flow data from the server 12. The shape of the status display icon 132 may be changed in real time to reflect the current state of the client processor and the state of the communication network 16.

As shown in FIG. 14, the icon 132 may be formed as a partitioned outer ring 150 and an inner circle 152. The outer ring 150 and the inner circle 152 may be displayed in various static and dynamic colors to indicate the current state of the shopping service. The outer ring 150 is used to indicate the buffering state, and the inner circle 152 is used to indicate the playback state and the client processor state.

For example, if the communication network 16 connection is normal, the outer ring 150 may be displayed in green. If the network connection speed is abnormally slow, the outer ring 150 may be displayed in red. The inner circle 152 may be always displayed in green during navigation. When the navigation is stopped, the green of the inner circle 152 may be blinked. When the connection speed is slow or the client 18 is waiting for other data, the internal source 152 may blink red.

When the amount of data buffered by the client 18 is indicated, the green sections of the outer ring 150 may be used. If the entire interval is lit, the buffer is completely full and server 12 does not send any more data until the buffer is empty. If one or more green sections of outer ring 150 are lit, the buffer is not filled and server 12 can continue to send data to client 18. The red sections of the outer ring 150 indicate that they are slower than normal Internet access. This means that data transfer is still occurring but slower than normal.

If there is no more data to display, the virtual reality browser 20 stops navigation of the virtual reality environment and the internal circle 152 becomes dark.

Steps for giving the user a virtual reality shopping environment using the system 10 are shown in FIG. In step 154, the user is given an opportunity to access the virtual reality shopping service. For example, virtual reality browser software may be provided that allows access to a virtual reality shopping server via the Internet or other suitable communication network.

In step 156, the virtual reality shopping environment is provided after the user accesses the service. For example, you can use the various screen options, such as navigation controls, links, and search functions, to navigate 3D interior images of virtual stores or shopping malls. When the user finds an item of interest, you can click on it to get more information. Rotate zoom or other suitable image magnification or rotation functions can be used to further explore the products of interest. The product can be added to the shopping cart by clicking / drag or by clicking add to shopping cart. The user can get information about the special sale or access the customer service center. Advertisements may be displayed.

After selecting the product to purchase, the order can be placed in step 158 and (if necessary) placed in the shopping cart.

For convenience, the present invention mainly described specific shopping situations (eg, sports shops, supermarkets, art shops, etc.), but these situations are merely examples, and all types of products suitable in a virtual reality shopping environment. And services can be sold. In addition, the navigation or kit features described in connection with the shopping service may be used in a virtual reality environment not related to shopping.

The foregoing descriptions are merely examples of the present invention, and those skilled in the art may make various modifications without departing from the scope and spirit of the present invention.

Claims (85)

A virtual reality system having a server for providing shopping service contents, and a client having a display for showing shopping service contents to a user. In: Displaying an interactive three-dimensional image region on a display of a client including a three-dimensional internal image of a virtual store that a user can navigate; And And simultaneously displaying on the display a map showing the internal layout of the virtual store. The method of claim 1, further comprising simultaneously displaying on the display various product category options corresponding to a special product category. 3. The method of claim 2, wherein each category option includes an image corresponding to each product category. 3. The method of claim 2, further comprising: displaying a product detail region containing an image of a predetermined product on the display, and simultaneously displaying a user selection option for placing the product in a shopping cart. 2. The method of claim 1, further comprising: clicking on the item of interest to give an opportunity to select the item in the interactive three-dimensional image area, and clicking a selected item to display a clip zoomed in on the item. How to. 6. The method of claim 5, wherein said clip display step includes displaying a clip to which the selected item is rotated. 6. The method of claim 5, wherein the displaying clip step displays an expanded option bar including one or more of a stop option, a playback option, an item website option, a sound on / off option, and a status icon. The method of claim 1, further comprising: displaying a shopping cart on the display, and clicking and dragging the item from the three-dimensional image area to the shopping cart when a given item is to be purchased. The method of claim 1, further comprising displaying a search option on the display to search for items of interest. 2. The method of claim 1, further comprising: displaying on the display a number of store options that can be selected when new products are needed at a given store in a store, and a new three-dimensional image to show the products in the store when selecting this store option. And automatically updating the 3D store interior screen displayed as an area. The method of claim 1, further comprising: displaying a selection control option on the display that allows the user to stop moving through the 3D screen when in a moving state and resume moving through the 3D screen when in a stopped state. Method further comprising a. 12. The method of claim 11, further comprising the step of displaying on the display an option to adjust the speed of navigation through a three-dimensional screen. The method of claim 1, further comprising displaying a map on the display showing a layout of a shopping mall including several different stores. 2. The method of claim 1, further comprising displaying a navigation indicator showing status information relating to a user's store navigation status. 15. The method of claim 14, further comprising displaying a location indicator indicating on a map the location of the user in the store by a triangle comprising a cue that can indicate the direction the user is viewing. The method of claim 1, further comprising displaying arrow options for navigating the store. The method of claim 1, further comprising a "go there" option that allows the user to navigate the item by clicking on the "go there" option associated with the particular item. 2. The method of claim 1, further comprising displaying web links on the display that enable access to possible service options through a shopping service. 10. The method of claim 1, further comprising providing access to one or more of a checkout option, a customer service option, a promotion option, and a custom order option. 2. The method of claim 1, further comprising copying the physical inspection of the item to the display by rotating and enlarging the selected item. The method of claim 1, further comprising zooming the image of the item continuously on the display. The method of claim 1, further comprising enlarging or reducing the size of the item on the display. The method of claim 1, further comprising providing a map magnification control option. 2. The method of claim 1, further comprising displaying a processor load status indicator on the display. 25. The method of claim 24, further comprising updating the processor load status indicator at predetermined intervals. 2. The method of claim 1, further comprising displaying a buffering status indicator on the display. 27. The method of claim 26, further comprising updating the buffering status indicator at predetermined intervals. A virtual reality system having a server for providing shopping service contents, and a client having a display for showing shopping service contents to a user. In: Displaying an interactive three-dimensional image region on a display of a client including a three-dimensional internal image of a virtual store that a user can navigate; And Simultaneously displaying a plurality of product category options corresponding to a particular product category on the display. 29. The method of claim 28, wherein each category option includes an image corresponding to each product category. 30. The method of claim 29, further comprising displaying a product detail region containing an image of a given product on the display and simultaneously displaying a user selection option for placing the given product in a shopping cart. 29. The method of claim 28, further comprising: clicking on the item of interest to give the user an opportunity to select the item in the interactive three-dimensional image area, and displaying a clip that zooms in on the selected item when the item is clicked. Characterized in that the method. 32. The method of claim 31, wherein said displaying clip displays an optional item clip for rotating the selected item. 32. The method of claim 31, wherein displaying the clip displays an expanded option bar including one or more of a stop option, a playback option, an item website option, a sound on / off option, and a status icon. 29. The method of claim 28, further comprising: displaying a shopping cart on the display, and when clicking to purchase a given item, clicking and dragging the item in the three-dimensional image area to the shopping cart. 29. The method of claim 28, further comprising displaying a search option on the display to search for items of interest. 29. The method of claim 28, further comprising: displaying on the display a plurality of store options that can be selected when new products are needed in a given store of a store, and a new three-dimensional image to show the products in the store when selecting this store option. And automatically updating the 3D store interior screen displayed as an area. 29. The method of claim 28, further comprising: displaying a selection control option on the display that allows the user to stop moving through the 3D screen when in a moving state and resume moving through the 3D screen when in a stationary state. Method further comprising a. 38. The method of claim 37, further comprising presenting an option on the display that allows adjustment of a navigation speed through a three-dimensional screen. 29. The method of claim 28, further comprising: displaying a map on the display showing a layout inside a store, and displaying a map on the display showing a layout of a shopping mall including several different stores. . 29. The method of claim 28, further comprising displaying a navigation indicator showing status information regarding a user's store navigation status. 41. The method of claim 40, further comprising: displaying a map showing the layout of the interior of the store on the display, and displaying a location indicator indicating the user's location in the store on a map by a triangle comprising a dot that can indicate the direction the user is viewing The method further comprises the step of. 29. The method of claim 28, further comprising displaying arrow options for navigating a store. 29. The method of claim 28, further comprising a "go there" option to click on a "go there" option associated with a particular item to navigate to that item. 29. The method of claim 28, further comprising displaying web links on the display that enable access to available service options through a shopping service. 29. The method of claim 28, further comprising providing access to one or more of a checkout option, a customer service option, a promotion option, and a custom order option. 29. The method of claim 28, further comprising copying the physical inspection of the item to the display by rotating and enlarging the selected item. 29. The method of claim 28, further comprising zooming the image of the item continuously on the display. 29. The method of claim 28, further comprising the step of enlarging or reducing the size of the item on the display. 29. The method of claim 28, further comprising: displaying a map on the display showing a layout within a store and providing a map magnification control option. 29. The method of claim 28, further comprising displaying a processor load status indicator on the display. 51. The method of claim 50, further comprising updating the processor load status indicator at predetermined intervals. 29. The method of claim 28, further comprising displaying a buffering status indicator on the display. 53. The method of claim 52, further comprising updating the buffering status indicator at predetermined intervals. A virtual reality system having a server for providing shopping service contents, and a client having a display for showing shopping service contents to a user. In: Displaying an interactive three-dimensional image region on a display of a client including a three-dimensional internal image of a virtual store that a user can navigate; Simultaneously displaying on the display a product detail region comprising an image of a given product; And And at the same time displaying a user selection option for adding a given product to a shopping cart. A virtual reality system having a server for providing shopping service contents, and a client having a display for showing shopping service contents to a user, provides an online shopping experience to a user, and how the server and the client are connected through a communication network. In: Displaying an interactive three-dimensional image region on a display of a client including a three-dimensional internal image of a virtual store that a user can navigate; Clicking on the item of interest to give the user an opportunity to select the item in the interactive three-dimensional image area; And Displaying a clip that zooms in on the item when the selected item is clicked. 56. The method of claim 55, wherein said clip display step displays an optional item clip for rotating the selected item. A virtual reality system having a server for providing shopping service contents, and a client having a display for showing shopping service contents to a user, provides an online shopping experience to a user, and how the server and the client are connected through a communication network. In: Displaying an interactive three-dimensional image region on a display of a client including a three-dimensional internal image of a virtual store that a user can navigate; Displaying a shopping cart area on the display; And And clicking on the item in the 3D image area and dragging the item to the shopping cart area when a desired item is to be purchased. A virtual reality system having a server for providing shopping service contents, and a client having a display for showing shopping service contents to a user, provides an online shopping experience to a user, and how the server and the client are connected through a communication network. In: Displaying an interactive three-dimensional image region on a display of a client including a three-dimensional internal image of a virtual store that a user can navigate; And Displaying a search option on the display to search for a product of interest; A virtual reality system having a server for providing shopping service contents, and a client having a display for showing shopping service contents to a user, provides an online shopping experience to a user, and how the server and the client are connected through a communication network. In: Displaying an interactive three-dimensional image region on a display of a client including a three-dimensional internal image of a virtual store that a user can navigate; Displaying on the display a number of store options that can be selected when viewing a store's products; And And automatically updating the 3D store interior screen displayed in the 3D image area to show the products in the store when the store option is selected. A virtual reality system having a server for providing shopping service contents, and a client having a display for showing shopping service contents to a user, provides an online shopping experience to a user, and how the server and the client are connected through a communication network. In: Displaying an interactive three-dimensional image region on a display of a client including a three-dimensional internal image of a virtual store that a user can navigate; And Displaying a selection control option on the display for stopping the movement when the user is moving the three-dimensional screens and resuming the movement when the user is moving the three-dimensional screens. 61. The method of claim 60, further comprising simultaneously displaying on the display a plurality of category options belonging to a particular product category. 62. The method of claim 61, wherein each category option includes an image corresponding to each product category. 62. The method of claim 61, further comprising: displaying a product detail region including an image of a predetermined product on the display, and simultaneously displaying a user selection option for placing the product in a shopping cart. 61. The method of claim 60, further comprising: clicking on the item of interest to give an opportunity to select the item in the interactive three-dimensional image area, and clicking on the selected item to display a clip zoomed in on the item. How to. 65. The method of claim 64, wherein displaying the clip comprises displaying a clip about which the selected item is rotated. 66. The method of claim 65, wherein displaying the clip displays an expanded option bar including one or more of a stop option, a playback option, an item website option, a sound on / off option, and a status icon. 61. The method of claim 60, further comprising: displaying a shopping cart on the display and dragging the item to a shopping cart in the three-dimensional image area when a desired item is to be purchased. 61. The method of claim 60, further comprising displaying a search option on the display to search for items of interest. 61. The method of claim 60, further comprising: displaying on the display a plurality of store options that can be selected when new products are needed at a given store in a store, and a new three-dimensional image to show the products in the store when selecting this store option. And automatically updating the 3D store interior screen displayed as an area. 61. The method of claim 60, further comprising presenting an option on the display that allows adjustment of a navigation speed through a three-dimensional screen. 61. The method of claim 60, further comprising: displaying a map showing a layout within a store on the display, and displaying a map showing a layout of a shopping mall including several different stores on the display. . 61. The method of claim 60, further comprising displaying a navigation indicator showing status information about a user's store navigation status. 73. The method of claim 72, further comprising: displaying a map showing the layout of the interior of the store on the display, and displaying a location indicator indicating the user's location in the store on a map by a triangle comprising a dot that can indicate the direction the user is viewing The method further comprises the step of. 61. The method of claim 60, further comprising displaying arrow options for navigating a store. 61. The method of claim 60, further comprising a "go there" option to click on a "go there" option associated with a particular item to navigate to that item. 61. The method of claim 60, further comprising displaying web links on the display that enable access to possible service options through a shopping service. 61. The method of claim 60, further comprising providing access to one or more of a checkout option, a customer service option, a promotion option, and a custom order option. 61. The method of claim 60, further comprising copying the physical inspection of the item to the display by rotating and enlarging the selected item. 61. The method of claim 60, further comprising zooming the image of the item continuously on the display. 61. The method of claim 60, further comprising the step of enlarging or reducing the size of the item on the display. 61. The method of claim 60, further comprising displaying a map on the display showing a layout within a store and providing a map magnification control option. 61. The method of claim 60, further comprising displaying a processor load status indicator on the display. 83. The method of claim 82, further comprising updating the processor load status indicator at predetermined intervals. 61. The method of claim 60, further comprising displaying a buffering status indicator on the display. 86. The method of claim 85, further comprising updating the buffering status indicator at predetermined intervals.